# Future Today Strategy Group

> First in Foresight.


## Posts

- [What Google's Nuclear Deal Is Really Signaling](https://ftsg.com/what-googles-nuclear-deal-is-really-signaling/): Back in November 2021, we flagged a signal that, at the time, seemed strange: Microsoft was hiring for nuclear technology engineering.
- [Insurance’s Role in the AI Ecosystem Is Expanding To Something New: Financing Security](https://ftsg.com/insurances-role-in-ai-nvidia/): Nvidia is reportedly talking with insurers about a new kind of coverage that could make it easier for smaller cloud-computing companies to borrow money to buy AI chips.
- [On the OpenAI Hack: Why It's Not a Big Deal and Why It's a Very Big Deal](https://ftsg.com/on-the-openai-hack/): You have probably seen the news about OpenAI’s agent “going rogue” – that is, escaping its sandbox and hacking open-source AI company Hugging Face.
- [America at 250: The (Technological) Revolution Continues](https://ftsg.com/america-at-250-the-technological-revolution-continues/): Set off the fireworks – or send up the drones – it’s our semiquincentennial!
- [FTSG at Aspen Ideas Festival 2026](https://ftsg.com/ftsg-at-aspen-ideas-festival-2026/)
- [The Beginning of All At Once](https://ftsg.com/the-beginning-of-all-at-once/): The question of when artificial intelligence would begin improving itself has been floating around for decades, and it has become increasingly salient as modern AI improves.
- [The Future of Payments: What If Your Reputation Could Pay for Dinner?](https://ftsg.com/the-future-of-payments-what-if-your-reputation-could-pay-for-dinner/): Think about the last time you reached for your wallet only to realize… you left it at home. Cue the mental scramble. Did I upload it to Apple Pay?
- [Breaking Free of Survival-Mode Leadership](https://ftsg.com/breaking-free-of-survival-mode-leadership/): You didn’t get to where you are by playing it safe.
- [FTSG at Milken Global Conference 2026](https://ftsg.com/ftsg-at-milken-global-conference-2026/)
- [Rethinking Resilience with Programmable Biology](https://ftsg.com/rethinking-resilience-with-programmable-biology/): As you may have heard… it’s getting hotter.
- [How to Use the Convergence Outlook in Your Next Strategy Session](https://ftsg.com/how-to-use-the-convergence-outlook-in-your-next-strategy-session/): Like clockwork at the start of every year, the trend reports drop – and suddenly your reading pile grows by several hundred pages.
- [We Need to Talk About How We Talk About AI](https://ftsg.com/we-need-to-talk-about-how-we-talk-about-ai/): At CES two weeks ago, I coupled my time wandering the exhibition floor with sitting in on several panels. They were all, as you might guess, about AI.
- [Hot Trends Aren’t Strategy: How to Lead with Vision in 2026](https://ftsg.com/hot-trends-arent-strategy-how-to-lead-with-vision-in-2026/): Every year brings a familiar set of “must-discuss” topics into executive conversations.
- [A Year Inside the Future: Lessons From My First 12 Months Practicing Foresight](https://ftsg.com/a-year-inside-the-future-lessons-from-my-first-12-months-practicing-foresight/): The end of 2025 closes out my first official year practicing strategic foresight as a freshly ordained consultant at FTSG.
- [Designing the Future: How Trend Reports Come to Life](https://ftsg.com/designing-the-future-how-trend-reports-come-to-life/): Twenty years in and with a client base that includes Fortune 500 companies across the globe, Future Today Strategy Group has earned its place as a recognized leader in strategic foresight – but it all started with a report.
- [The Next Internet Isn't For Us](https://ftsg.com/the-next-internet-isnt-for-us/): You have a great idea for a meme to share with your group chat. You’re not an artist, but luckily you have help: ChatGPT.
- [The Executive’s Guide to Budgeting for Foresight](https://ftsg.com/the-executives-guide-to-budgeting-for-foresight/): A few years ago, in mid-October, I got an email from a prospective client.
- [How to See Lines Where Others See Dots](https://ftsg.com/how-to-see-lines-where-others-see-dots/): When the average person thinks of innovation, they probably imagine someone like Steve Jobs having a eureka moment.
- [Agentic Systems Will Transform Procurement (and Your Starbucks Order)](https://ftsg.com/agentic-systems-will-transform-procurement-and-your-starbucks-order/): The term "agentic" is having a moment. If you’ve scrolled LinkedIn lately, you’ve likely run into a headline touting AI systems that can "do it all."
- [Generation Beta Is Already Rewriting the Future](https://ftsg.com/generation-beta-is-already-rewriting-the-future/): It’s no fun as a “youth expert” to realize you’re not exactly considered “the youth” anymore.
- [The Innovation Gap on Display at Chicago Design Week](https://ftsg.com/the-innovation-gap-on-display-at-chicago-design-week/): If you work in commercial design, you know the drill.
- [The Autonomy Illusion: Pay No Attention to the Human Behind the Curtain](https://ftsg.com/the-autonomy-illusion-pay-no-attention-to-the-human-behind-the-curtain/): Late last year, attendees of an exclusive tech showcase in Burbank, California, bore witness to a true marvel of space-age innovation, a figure previously seen only in the far-off, fantastical worlds of science fiction – a walking, talking, autonomous humanoid robot.
- [Digital Product Passports: A New Era of Informed Consumerism](https://ftsg.com/digital-product-passports-a-new-era-of-informed-consumerism/): A lot of people want to be ethical consumers who choose products and brands that reflect their values.
- [Bringing a Community Mindset to Corporate Strategy](https://ftsg.com/bringing-a-community-mindset-to-corporate-strategy/): One of the more surprising lessons in my career didn’t come from a consulting engagement or an MBA case study… it came from managing my neighborhood’s homeowners association.
- [The Art of Not Knowing: A Zen Approach to Strategic Foresight](https://ftsg.com/the-art-of-not-knowing-a-zen-approach-to-strategic-foresight/): Shoshin – beginner’s mind – is the Japanese Zen concept that opens doors that expertise over time slams shut.
- [Our Next Chapter: FTSG](https://ftsg.com/our-next-chapter-ftsg/): Today marks an exciting evolution in our company’s nearly two-decade journey. We are proud to announce our new name: Future Today Strategy Group – or FTSG.
- [Making the Most of FTSG’s 2025 Tech Trends Report](https://ftsg.com/making-the-most-of-ftsgs-2025-tech-trends-report/): So, you’ve decided to take the plunge and read Future Today Strategy Group’s latest Tech Trends Report. Congratulations!
- [Smarter Spaces, Smarter Business?](https://ftsg.com/smarter-spaces-smarter-business/): We often think of the built environment in terms of architecture, design, engineering, and construction – basically, the spaces where we live and work.
- [How to Spot a Strategist](https://ftsg.com/how-to-spot-a-strategist/): Years ago, as a first-semester MBA student, I asked one of my favorite professors who else I should study under during my time at NYU.

## Pages

- [Stress Test](https://ftsg.com/stress-test/): Most firms are hired to agree with your plan. We are hired to break it and surface what alignment can obscure.
- [Contact (DUPLICATE)](https://ftsg.com/contact-duplicate/): We're real people, not a black box... Even though this is a black box. Every message goes direct to our leadership team. Let's talk.
- [Convergence - Download](https://ftsg.com/convergence-download/): Meet our new Convergence Outlook – the first of its kind – built for an era where technologies, capital, geopolitics, climate, and human behavior collide to reconfigure the future.
- [Convergence](https://ftsg.com/convergence/): Meet our new Convergence Outlook – the first of its kind – built for an era where technologies, capital, geopolitics, climate, and human behavior collide to reconfigure the future.
- [Ten Convergences](https://ftsg.com/ten-convergences/): From AI-native devices to quantum computing, the next decade won’t be led by single technologies but by how they collide.
- [Trend Reports - Download](https://ftsg.com/trends-download/): Which technologies have the most disruptive potential and momentum to shape the near future? We identified the trends that matter most.
- [Trend Reports - Download - backup](https://ftsg.com/trends-download-bckp/): Which technologies have the most disruptive potential and momentum to shape the near future? We identified the trends that matter most.
- [Contact Us - Success](https://ftsg.com/thank-you/): Message received! Our team will be in touch soon.
- [Team](https://ftsg.com/team/): FTSG combines a wide breadth of professional experience and deep foresight expertise to help organizations navigate an uncertain future.
- [Home](https://ftsg.com/): FTSG is the firm leaders call when they can’t afford to be surprised.
- [Industries](https://ftsg.com/industries/): Disruption does not stay in its lane. FTSG works with companies, investors, and governments to see what’s coming, choose a position, and move early.
- [FAQ](https://ftsg.com/faq/): Good questions deserve straight answers. Here are the ones we hear most often.
- [Calendar](https://ftsg.com/calendar/): We've got your near-term future covered.
- [Terms & Conditions](https://ftsg.com/terms-and-conditions/): Welcome to Future Today Strategy Group ("FTSG"). By accessing and using this website, you agree to be bound by these Terms and Conditions.
- [Contact](https://ftsg.com/contact/): We're real people, not a black box... Even though this is a black box. Every message goes direct to our leadership team. Let's talk.
- [Approach](https://ftsg.com/approach/): FTSG uses an evidence-based foresight methodology developed by Founder and CEO Amy Webb.
- [Company](https://ftsg.com/company/): FTSG is a strategic direction firm.
- [Trend Reports](https://ftsg.com/trends/)
- [Press](https://ftsg.com/press/): FTSG experts provide some of the world's top news outlets with in-depth analysis of emerging technologies, futures-focused commentary on today’s world, and strategic insights to help businesses navigate what comes next.
- [Services](https://ftsg.com/services/): FTSG helps executive teams define where their organization must go – and commit to the decisions required to get there – before structural market shifts remove the option.
- [Perspectives](https://ftsg.com/perspectives/): Stay ahead with sharper insights.
- [Publications](https://ftsg.com/publications/): Our publications put our thinking on the record.
- [Privacy Policy](https://ftsg.com/privacy-policy/): This privacy policy applies to your use of our website located at http://ftsg.com (the “Website”), but does not apply to any third party sites that may be linked to the Website.

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