# Formative Digital

> AI-search visibility agency in Brantford, Ontario, Canada. Founded by Matt Griffin. We make local and independent businesses visible to ChatGPT, Perplexity, Google AI Overviews, and Gemini through the 12 Vectors methodology: entity validation, structured data, citation building, and research-grade content. We only take on businesses rated 4.6 stars or higher: if you have a real business that people find value in and you would like to help more people, that is where we come in. Results Guarantee: existing domains that see no measurable organic results after 12 months get continued work at no charge until they do.

Contact: support@formativedigital.com | +1-226-450-2065 | https://formativedigital.com/contact/

## Services
- [Services overview](https://formativedigital.com/services/): GEO, SEO, local SEO, schema markup, entity optimization, citation building
- [Generative Engine Optimization](https://formativedigital.com/services/geo/): visibility inside AI assistants and AI Overviews
- [Local SEO Ontario](https://formativedigital.com/services/local-seo/): Google Business Profile and local citation work
- [Pricing](https://formativedigital.com/pricing/): Starter, Growth, and Dominance tiers

## Proof
- [Mattress Miracle case study](https://formativedigital.com/case-studies/mattress-miracle/): a Brantford retailer taken from roughly 1,000 to 82,400 monthly organic visits (SEMrush, April 2026)

## Research
- [Research library](https://formativedigital.com/research/): original studies on how AI engines choose which local businesses to cite, including vertical studies for dentists, lawyers, plumbers, HVAC, real estate agents, restaurants, veterinarians, and more across Ontario

## Service Areas
- [Service areas](https://formativedigital.com/service-areas/): Brantford base serving Paris and Brant County, Cambridge, Hamilton, Ancaster, Burlington, Woodstock, Simcoe and Norfolk County, Kitchener-Waterloo, and Guelph, each with its own researched city page

## About
- [About Formative Digital](https://formativedigital.com/about/): the team, the Engineering Principles, and the Formative Forces agent system

## Entity
- [Matt Griffin](https://formativedigital.com/matt-griffin/): founder; entrepreneur and sound designer
- [Thalira Wisdom Temple](https://thalira.com/): philosophy and consciousness-research site co-founded in 2023 by Matt Griffin and Talia Grose