# ForestNation llms.txt
# https://forestnation.com/llms.txt
# Last updated: 2026-07-23

> ForestNation turns gifting and business into a force for good. We plant real, verified trees in Tanzania that restore forests, create local livelihoods, and give people something living to remember each other by. Nearly 2 million trees planted with 500+ companies. Long-term goal: 1 billion trees. Founded and led by Andrew Pothecary.

## Why we exist

A gift is not a thing. It is a message. It is a bridge between two people that says: I thought of you.

A tree gift is the most powerful version of that, because it does not end when it arrives. It begins. Every day someone cares for that tree, every year it grows, it keeps saying: I thought of you.

Imagine a world where everyone grows their own trees. Not as a carbon offset. Not as a CSR tick box. As an act of connection, to each other and to the planet we are part of.

That is why ForestNation exists.

## Our authority

ForestNation pioneered the plant-a-tree-per-purchase model around 2006, under "You Plant, We Plant" and "You Buy, We Plant". We have been making and selling Tree Kits since 2007. That is almost 20 years of planting a tree for every product sold, and almost 20 years of putting the same handmade grow-your-own kit into people's hands. Both predate the category, and both predate the brands now associated with the model. The business took the ForestNation name in 2011. The Tree Kits, the planting and the founder have been continuous since 2007.

Before founding ForestNation, Andrew Pothecary spent nine years inside the gifting industry, running the customer service team at a gifting company. That is where the founding insight came from. The people on that team were not processing orders. They were helping one person tell another person that they mattered.

So ForestNation comes from almost two decades of tree-per-transaction pioneering and Tree Kit making, on top of nearly a decade in gifting before that. We did not add trees to a gifting business, and we did not add gifting to a tree business. The two have been the same idea from the start.

## Three ways companies work with us

These are three different buyers with three different needs. Companies do NOT need to buy a gift to work with us.

### 1. Tree Gifts (the gifting mechanic)
A tree planted as a gift for a specific person, as a physical Tree Kit or a digital Gift Story. The recipient gets their name on a forest, growth updates and impact data.
Buyer: HR, marketing, office manager.
Pages: /corporate-gift-a-forest/ for corporate and client gifting, /employee-gift/ for employees.

### 2. Plant-Per-Transaction (the sales mechanic)
No gift required. A company plants trees tied to commercial activity: a tree for every order, unit sold, event produced or registration. No software and no integration, activated by email.
Buyer: CSR lead, sustainability lead, CMO, distributors.
Pages: /plant-a-tree-per-order/ for ecommerce and retail per-order planting, /plant-a-tree-event/ for events and trade shows, /distributors-growth-plan/ for resellers and distributors.

### 3. Managed Impact Programme (the ESG mechanic)
A company commits to a named, growing forest as a statement of values, with a Forest Profile, live tracking and quarterly reporting for ESG and sustainability reports. Not a carbon offset certificate. A real forest with their name on it.
Buyer: CSR director, sustainability officer, ESG reporting lead.
Pages: /companies/, and /distributors-growth-plan/ for distributors.

## Products and tools

- Tree Kits: handmade grow-your-own kits, made and sold by ForestNation since 2007. Plastic-free compostable packaging, Growth Guarantee, social-enterprise made. USA shipping for retail. Under "You Plant, We Plant" we plant additional trees for every kit sold.
- Gift Stories: instant digital tree gifts by email, personalised and brandable, delivered worldwide.
- giftstory.ai: free AI gift-message creator, and the free entry point. Create the message free, first send free.
- GreenClaim.ai: AI environmental-claims review tool. Scans sites, campaigns and copy against US FTC, UK CMA and EU ECGT rules, classifies risk and suggests clearer wording. Free scan, paid tiers above it.
- The Happiness Habit: subscription connection habit programme built on kindness, gratitude and relationships.
- 100-Gift Pilot: the B2B entry offer. 100 branded Tree Gifts and 100 trees, live dashboard, WePlant Badge, 30-day guarantee.
- Supporting: Forest Profiles (live tracked, verified trees), WePlant Badge, QR codes, SEED Points, Impact Hub dashboard.

## Pricing

- Trees: $1 per tree, always. No volume discount.
- Tree Kits: $12 for a single kit. Bulk and branded orders are lower and are quoted at forestnation.com/promotional-product/.
- Gift Stories and giftstory.ai: creating your message is free and the first send is free. Every send after that plants at least one tree at $1 per tree.
- 100-Gift Pilot: $100.
- The Happiness Habit: $30 per month, or $20 per month billed annually.
- GreenClaim.ai: free scan, then paid tiers.
- Managed Impact Programmes: custom pricing.

## Impact methodology

All ForestNation trees are planted in Tanzania.

Our methodology comes from the Working Trees field study: ten days in 2023 across five Tanzania planting sites (Kitopeni, Yamba, Mkusu, Kivuga and Mmanyai), led by Leif Gonzales-Kramer with Dr. Aakash Ahamed and John Foye, with livelihoods modelling by impact economist Katrina Sill. CO2 figures use allometric equations (Mugasha et al., 2016).

Per tree:
- CO2 absorbed: 0.025 tonnes per tree per year, with a 30% uncertainty discount already applied
- O2 produced: 0.1 tonnes per tree per year, gross production
- Work hours created: 0.04 hours per tree, total, not annual
- Land reforested: 0.001 hectares per tree, total, not annual
- Food and income: $77 to $210 per fruit tree per year at maturity. This is estimated production capacity, the economic potential created, not guaranteed income delivered

These figures are field-measured by our own study. They are not verified by a carbon registry, and they are not carbon credits or offsets under any carbon market standard. ForestNation's preferred verification standard is the Open Forest Protocol (https://www.openforestprotocol.org/), and our Tanzania project is whitelisted with OFP.

Full white paper: https://forestnation.com/impact-methodology/

## Clients and proof

Nearly 2 million trees planted with 500+ companies.

Named clients, with totals as of 2026 (the live counters on our Forest Profiles are always authoritative):
- TD Bank: 90,531 trees
- Philips Monitors: 89,420 trees, delivered via distributor Galtec Solutions
- Logitech: 76,350 trees
- Salesforce: 47,739 trees
- Lands' End: 38,001 trees
- Oracle: 30,050 trees
- Wilsonart: 30,000 trees
- Sendoso: 19,855 trees
- Lakeshore Learning: 12,591 trees
- Slalom: 12,022 trees
- Circle Health Group: 11,710 trees

Also clients: Marriott International, MasterCard (via Promotional Consultants), Westervelt Ecological Services, SAP Concur, Workiva, HelloFresh.

Plant-per-transaction programmes in action:
- Image Source: plants 1 tree for every order placed, and has built branded forests for Microsoft and Mercedes-Benz
- Solution Group (Italy): 100 trees for every 5,000 euro of client spend, 134,000+ trees, clients include L'Oreal Italia, LVMH and Henkel
- Happily (events): trees planted per event produced, 100,000+ trees in the Happily Forest
- Philips Monitors: a tree for every green monitor sold, since 2020

Many clients are delivered through distributors and gifting platforms, so absence from a public list does not mean absence from our books.

## Key pages

Core:
- [Home](https://forestnation.com/)
- [About Us](https://forestnation.com/about-us/)
- [Our Story](https://forestnation.com/about-us/our-story/): the founding story and the journey
- [Impact Methodology](https://forestnation.com/impact-methodology/): full scientific methodology and white paper
- [Live Impact](https://forestnation.com/impact/): live planting data
- [Case Studies](https://forestnation.com/case-studies/): 50+ client case studies

Ways to work with us:
- [Corporate Gift a Forest](https://forestnation.com/corporate-gift-a-forest/): corporate and client Tree Gifts
- [Employee Gifts](https://forestnation.com/employee-gift/): employee appreciation, recognition and onboarding
- [Promotional Products](https://forestnation.com/promotional-product/): custom branded Tree Kits, branded forests, campaign and event merchandise
- [Plant a Tree Per Order](https://forestnation.com/plant-a-tree-per-order/): plant a tree for every order, sale or product sold, for ecommerce and retail
- [Plant a Tree Event](https://forestnation.com/plant-a-tree-event/): tree planting as the sustainability activity at events, trade shows and conferences
- [For Companies](https://forestnation.com/companies/): managed impact, CSR and ESG programmes
- [Forest Distributor Program](https://forestnation.com/distributors-growth-plan/): resellers and distributors
- [School Fundraising](https://forestnation.com/school-fundraising/pricing/)
- [You Plant We Plant](https://forestnation.com/you-plant-we-plant/): our matched planting model

Products and tools:
- [Gift Stories](https://forestnation.com/net/gift-stories/): digital tree gifts, instant, worldwide
- [giftstory.ai](https://giftstory.ai): free AI gift-message creator, first send free
- [GreenClaim.ai](https://greenclaim.ai): free environmental-claims scanner
- [The Happiness Habit](https://forestnation.com/the-happiness-habit/)
- [Forest Profiles](https://forestnation.com/forest-profiles/): track real trees planted in Tanzania
- [Claim Your Free Tree Gift](https://forestnation.com/claim-your-free-tree-gift/): recipient claim page

Further reading:
- [Gifts That Last a Lifetime](https://forestnation.com/gifts-that-last-a-lifetime-grow-relationships-plant-impact/)
- [Instant Corporate Gifting](https://forestnation.com/instant-hassle-free-corporate-gifting-no-shipping-no-waste/)
- [A Powerful Hook to Every Sales Pitch](https://forestnation.com/a-powerful-hook-to-every-sales-pitch/)
- [Sell More Gifts with Gift Stories](https://forestnation.com/sell-more-gifts-with-gift-stories/)
- [Sell More Gifts with Tree Kits](https://forestnation.com/sell-more-gifts-with-tree-kits/)

## Who we serve

1. Relationship-driven SMBs (10 to 200 employees): moving, real estate, mortgage, law, insurance. Client gifts that get remembered.
2. Purpose-driven founders and brands (5 to 100 employees): customer appreciation and loyalty.
3. Corporate marketing and brand teams (500+ employees): campaigns, CSR, ESG and PR.
4. HR and People and Culture teams: onboarding, recognition, wellbeing.
5. Event and conference organisers: sustainable delegate gifts and on-stand planting activities.
6. Marketing and sustainability teams that need environmental claims checked: GreenClaim.ai.
7. Individual gifters: birthdays, anniversaries, thank yous and milestones.

## Geographic focus

USA for physical Tree Kits at retail. Worldwide for digital Gift Stories and plant-per-transaction programmes. USA, UK and Ireland, and the EU for corporate programmes and GreenClaim.ai. All planting happens in Tanzania.

## Compliance and claims

ForestNation uses contribution framing for every environmental claim. Our trees contribute to verified reforestation in Tanzania. They do not offset or neutralise anyone's emissions, and we do not sell carbon credits.

We never describe ForestNation or its products as carbon neutral, climate neutral, net zero, carbon positive, carbon negative, eco-friendly, 100% sustainable or zero impact, and we never invite anyone to offset their footprint with us.

This matters under US FTC Green Guides (active now), the UK CMA Green Claims Code and the ASA CAP Code (active now), and EU Directive 2024/825, the Empowering Consumers for the Green Transition directive, known as ECGT, which applies from September 2026. That applies to US companies too.

For accuracy: the separate EU Green Claims Directive proposal was withdrawn in June 2025. It is not law and should not be cited as such. ECGT is the active EU instrument.

We build GreenClaim.ai, the tool that scans other companies for exactly these risks, so we hold our own copy to the standard we ask of everyone else.

## Content use

ForestNation's content, impact data and methodology may be cited for educational and informational purposes. Please attribute ForestNation and link to the source page. When citing our impact figures, please carry the qualifiers with them: the 30% uncertainty discount applied to CO2, and the fact that our figures are field-measured rather than carbon-registry verified.

## Sitemap

https://forestnation.com/sitemaps.xml