# FixelPixel — Shopify Data Control Plane

> FixelPixel collects Shopify storefront events with a Shopify web pixel, records them in its own collector, and delivers them server-side to the destinations you connect — Meta Conversions API (CAPI) and Google Analytics 4 (GA4) today, with deduplication and a delivery status per destination. A destination's acknowledgement is stored only where the destination returns one.

Prices last verified 2026-09-21 against the live catalogue (GET https://api.fixelpixel.app/public/plans). The authoritative, live price list is https://fixelpixel.app/pricing — if this file and that page ever disagree, the page is right.

## Key Resources
- [How it works](https://fixelpixel.app/how-it-works): The five stages — collected by the pixel, recorded by the collector, delivery attempted server-side, accepted by the destination where it returns a response, reported / attributed — each with its source, the access it needs and its limit.
- [Integrations](https://fixelpixel.app/integrations): The single availability table — supported vs beta vs planned — per platform and function (delivery, reporting import, dataLayer, lifecycle import).
- [Support](https://fixelpixel.app/support): What each plan's licence includes, the optional Setup service, engineering work that lives on taskfordaniel.com, and how retention and deletion work.
- [Pricing](https://fixelpixel.app/pricing): Flat price, unlimited volume. Free read-only audit.
- [Free Tracking Audit](https://fixelpixel.app/tracking-audit): Free, read-only scan of the public storefront — no install, no access, just the store domain.
- [AI Tracking Audit](https://fixelpixel.app/ai-audit): A read-only AI analyst reads that storefront scan and explains what to fix, cited to the evidence it saw.
- [For Agencies](https://fixelpixel.app/agencies): Per-store tracking status for teams running client stores; a multi-store console is planned, not available today.
- [Meta CAPI](https://fixelpixel.app/meta-capi): Server-side delivery to Meta with deduplication and an inspectable delivery status.
- [Install FixelPixel](https://fixelpixel.app/install): Start with your store domain; FixelPixel provisions a custom Shopify app for your store — no theme edits.

## What is shipped (the delivery path)
1. A Shopify web pixel on the storefront collects the standard storefront events and posts them to FixelPixel's collector.
2. The collector records each event — a record is a receipt of collection, not a delivery.
3. Once you have turned tracking on, FixelPixel dispatches each event server-side to the destinations you connected, deduplicated against the browser event, and writes the attempt with its status.
4. An acknowledgement is recorded only where the destination returns one: Meta, TikTok, Pinterest and Snapchat answer with an accept signal (the platform's own claim, not end-to-end delivery); GA4 returns no receipt (a send there is shown as not proven); for Google Ads the outcome can be read back separately, and a delivery shows as reconciled only where that read-back has confirmed it.
5. Reporting imports and attributed orders are separate beta capabilities; delivery status does not establish a reported conversion or an attributed order. Purchases the browser drops can be re-sent server-side from the Shopify order record; a re-send is still a delivery attempt.

## Core Features
- **Web pixel + server collection**: A Shopify web pixel (Shopify's Web Pixel API, no theme edits) plus FixelPixel's own collector; the pixel is removed with the app.
- **Server-side event delivery**: Meta CAPI and GA4 delivery available; Google Ads and TikTok delivery in beta (rolling out); Google Tag Manager as a browser dataLayer dispatch.
- **Event deduplication**: Browser and server events are matched on a shared event id so a destination does not count one event twice.
- **Delivery status per destination**: Sends are shown as accepted, refused, no usable reply, or skipped — never summed into one health word. Details on /how-it-works.
- **Flat-rate pricing**: The same price regardless of orders, events or revenue.

## Pricing Plans
Four tiers. Prices below are per month in USD. USD and EUR are two fixed price lists, not a conversion (see /pricing for the current EUR amounts); GBP is lower. Yearly billing is 12 months of access for the price of 10 monthly payments, paid up front. Volume — orders, events, revenue — is never metered or billed separately on any tier. Prices are before applicable taxes; the total is shown before payment.
- **Audit (Free, $0)**: The read-only storefront audit with its fix list and the AI analysis. The plan every self-serve install starts on and returns to when a subscription lapses; no delivery dashboard is included.
- **Starter ($39/mo)**: The self-service plan. Flat rate, unlimited events, server-side CAPI dispatch, web pixel with deduplication, delivery status per destination, 3-month retention, 1 Shopify store, product support included. The initial store setup starts on the free Audit plan without a card. The separate 14-day Starter trial begins in checkout, requires a payment method and renews into the selected paid plan unless cancelled before it ends.
- **Pro ($99/mo)**: Everything in Starter plus Reporting Hub, attributed orders, ad-spend import and COGS / kept margin (a contribution margin, not net profit) — these Pro-only capabilities are in early access / beta; do not describe them as generally available. 12-month retention, 1 store. Sold by request (no self-service checkout, no automatic charge); campaign actions and AI capabilities that are not available are not part of the price.
- **Agency ($249/mo)**: Everything in Pro plus up to 10 stores, 24-month retention, dedicated support and onboarding help for supported stores. The multi-store console is planned, not available today. Early access; sold through a demo call, no automatic charge.

No lifetime / one-off plan is sold to new buyers; existing lifetime owners keep the terms they bought. An optional done-for-you setup by Daniil (one store, up to two supported destinations, USD 250 / EUR 240 one-off) is offered on taskfordaniel.com — it is never required to use the app, and no paid audit is needed to use the app or to get a product defect fixed.

There is no "Growth" tier. Any monthly price other than $0, $39, $99 or $249 is not ours.

## FAQ Quick Facts
- **Installation**: Start on /install with your store domain. FixelPixel provisions a per-store custom Shopify app (not a public listing) and you install it from the install link. The store starts in audit-only mode; tracking is turned on only by your own recorded decision in the app. The web pixel is created through Shopify's Web Pixel API — no theme edits — and is removed with the app.
- **Consent**: The web pixel reads Shopify's visitor consent status (analytics / marketing) and passes it with each event; if neither is allowed, the event is not sent. FixelPixel ships no consent banner of its own. Retention and deletion: /support and /privacy.
- **Embedded app**: FixelPixel runs as an embedded app inside your Shopify admin.
- **Support**: Product support and defect fixes for included features are part of every paid plan; optional Setup and separate engineering work are described on /support.