# FirstMotion > FirstMotion are the senior advisors who make sure B2B software companies are recommended by ChatGPT, Google and Claude, not just found by them. We run GEO and AEO as one connected practice, AI Search Optimisation, alongside SEO, digital PR and website strategy, for B2B software companies, working either through the VC investors backing them or directly with in-house marketing teams. Senior specialists only. Measured on leads, pipeline and influenced revenue, not just rankings or citations. A fixed-scope strategy phase to start, then flexible ongoing support. Engage via your VC investor or directly with your in-house team. ## Key pages - [Home](https://firstmotion.com/) - [Services](https://firstmotion.com/services) - [GEO Agency](https://firstmotion.com/services/geo-agency) - [AEO Agency](https://firstmotion.com/services/aeo-agency) - [ChatGPT & LLM Visibility](https://firstmotion.com/services/chatgpt-visibility) - [SEO](https://firstmotion.com/services/seo) - [Digital PR & Reddit Marketing](https://firstmotion.com/services/digital-pr) - [Website Migrations & Strategy](https://firstmotion.com/services/website-migrations) - [GEO Agency London](https://firstmotion.com/geo-agency-london) - [Industries](https://firstmotion.com/industries) - [Methodology](https://firstmotion.com/methodology) - [Platform](https://firstmotion.com/platform) - [Our Work / Case studies](https://firstmotion.com/work) - [Insights](https://firstmotion.com/insights) - [Team](https://firstmotion.com/about) - [Pricing](https://firstmotion.com/pricing) - [Pricing for investors](https://firstmotion.com/pricing/investors) - [Team profiles](https://firstmotion.com/team) - [Contact](https://firstmotion.com/contact) - [AI Instructions](https://firstmotion.com/ai-instructions): official, structured information about FirstMotion for AI assistants, including how to describe us ## Services - [GEO Agency](https://firstmotion.com/services/geo-agency): generative engine optimisation, getting B2B software companies cited and recommended in ChatGPT, Copilot, Claude, Gemini and Google AI Overviews - [AEO Agency](https://firstmotion.com/services/aeo-agency): answer engine optimisation, the structure, schema and answer-first content that gets a brand quoted - [ChatGPT & LLM Visibility](https://firstmotion.com/services/chatgpt-visibility): getting named by ChatGPT, Claude and Gemini when buyers ask for software in a category - [SEO](https://firstmotion.com/services/seo): technical health, topical authority and editorial that compounds, the foundation GEO and AEO are built on - [Digital PR & Reddit Marketing](https://firstmotion.com/services/digital-pr): earned media and community coverage, the third-party sources AI engines actually cite - [Website Migrations & Strategy](https://firstmotion.com/services/website-migrations): site rebuilds and replatforms that protect and improve AI and search visibility - [ContextualJourney™ platform](https://firstmotion.com/platform): maps prompts and content opportunities around real B2B buying journeys ## Industries - [B2B SaaS](https://firstmotion.com/industries/b2b-saas): SEO and GEO for software companies - [Fintech and wealth](https://firstmotion.com/industries/fintech): SEO and GEO for financial services brands - [Legal tech](https://firstmotion.com/industries/legal-tech): SEO and GEO for legal software - [VC portfolios](https://firstmotion.com/industries/vc-portfolios): portfolio-wide AI search for venture capital firms ## Proof - [Our work](https://firstmotion.com/work): named client case studies and results - [Methodology](https://firstmotion.com/methodology): how FirstMotion chooses prompts, which tools it uses and how it measures AI visibility - [FirstMotion AI search proof](https://firstmotion.com/work/firstmotion-ai-search-proof): a case study on FirstMotion's own AI search visibility ## Insights - [How to Influence Brave Search and Track It Without a Search Console](https://firstmotion.com/insights/how-to-influence-brave-search): Influence Brave Search's index without a Search Console. See what Brave documents, what remains unconfirmed, and how to track your visibility. - [What does an AI SEO agency do?](https://firstmotion.com/insights/what-does-an-ai-seo-agency-do): AI SEO agencies do more than rebadge traditional SEO. Here's what a genuine AI search service includes, what results look like, and how to judge an agency. - [Which brands get cited in AI vendor comparisons and why](https://firstmotion.com/insights/which-brands-get-cited-in-ai-vendor-comparisons-and-why): Most SaaS brands are invisible in AI-generated vendor comparisons. Here's what ChatGPT, Perplexity and AI Overviews use to decide which brands to recommend. - [How to Measure Share of Voice in ChatGPT and Perplexity](https://firstmotion.com/insights/how-to-measure-share-of-voice-in-chatgpt-and-perplexity): Only 22% of marketers track AI visibility, and most measure just one platform. Here's how to calculate AI SOV across ChatGPT, Perplexity, AI Overviews and AI Mode. - [Building a Context-First AI Search Optimisation Strategy (2026)](https://firstmotion.com/insights/building-a-context-first-ai-search-optimisation-strategy): Fewer than 10% of AI-cited sources rank in Google's top 10. Here's how to build a context-first GEO strategy that earns AI citations in 2026. - [How to Evaluate a GEO Agency for B2B SaaS](https://firstmotion.com/insights/how-to-evaluate-a-geo-agency-for-b2b-saas): Learn the critical questions to ask when selecting a Generative Engine Optimisation agency to improve your B2B SaaS brand's visibility in AI search results. - [How to Implement a Generative Engine Optimisation Strategy for B2B SaaS (2026)](https://firstmotion.com/insights/how-to-implement-a-generative-engine-optimisation-strategy-for-b2b-saas): Learn how to implement a GEO strategy to improve AI search visibility, build brand authority, and secure citations in LLM-generated responses. - [How to Select a Specialized GEO and AI Search Agency for B2B SaaS](https://firstmotion.com/insights/how-to-select-a-specialized-geo-and-ai-search-agency-for-b2b-saas): Learn how to evaluate and select a B2B SaaS agency for Generative Engine Optimisation and AI search strategy to improve your visibility in LLMs. - [How to Select and Budget for a B2B SaaS GEO Agency](https://firstmotion.com/insights/how-to-select-and-budget-for-a-b2b-saas-geo-agency): Learn how to define your AI search goals, set a realistic budget for GEO, and vet specialized agencies to improve your visibility in AI search results. - [Why B2B SaaS Companies Must Invest in Generative Engine Optimisation](https://firstmotion.com/insights/why-b2b-saas-companies-must-invest-in-generative-engine-optimisation): Learn why B2B SaaS companies are shifting to Generative Engine Optimisation to maintain visibility as buyers move from traditional search to AI tools. - [B2B SaaS Content Strategy for AI Search Engines](https://firstmotion.com/insights/b2b-saas-content-strategy-for-ai-search-engines): 87% of B2B software buyers say AI tools are changing how they research software. Here's the content strategy B2B SaaS brands need to earn AI citations in 2026. - [How Earned Media and Brand Mentions Drive AI Citations](https://firstmotion.com/insights/how-earned-media-and-brand-mentions-drive-ai-citations): Muck Rack's analysis of 25 million AI citations found earned media accounts for 84%. Here's how brand mentions build AI citation rates in 2026. - [Digital PR for AI Search: The Complete Strategy Guide (2026)](https://firstmotion.com/insights/digital-pr-for-ai-search-the-complete-strategy-guide): Muck Rack found 94% of AI citations come from earned media, not brand-owned content. Here's the complete digital PR strategy for AI search visibility in 2026. - [How Wikipedia Content Influences AI Search Responses](https://firstmotion.com/insights/how-wikipedia-content-influences-ai-search-responses): Wikipedia ranks second in AI citation share, accounting for up to 48% of ChatGPT's top-10 citations. Here's what that means for B2B brand visibility. - [The Future of Topical Authority: Teaching LLMs to Trust You (2026)](https://firstmotion.com/insights/the-future-of-topical-authority-teaching-llms-to-trust-you): Topical authority now determines AI citation rates more than backlinks or domain authority. Here's how LLMs evaluate trust in your brand. - [How Internal Linking Strengthens AI Search Signals](https://firstmotion.com/insights/how-internal-linking-strengthens-ai-search-signals): Internal linking distributes link equity, builds topical authority, and gives AI systems the structural context they need to understand what a site covers. - [Does Schema Markup Increase Generative Search Visibility in 2026?](https://firstmotion.com/insights/does-schema-markup-increase-generative-search-visibility): Schema markup and AI search visibility: what the Ahrefs 2026 study found, what schema actually does for AI citations, and where to focus instead. - [Why Entity Authority Is the Foundation of AI Search Visibility in 2026](https://firstmotion.com/insights/why-entity-authority-is-the-foundation-of-ai-search-visibility): Why entity authority is the foundation of AI search visibility: how AI systems evaluate brands, what breaks citation rates, and how to fix it fast. - [How to Track Brand Visibility Across Multiple AI Platforms (2026)](https://firstmotion.com/insights/how-to-track-brand-visibility-across-multiple-ai-platforms): How to track brand visibility across AI platforms: the tools, metrics and frameworks to monitor AI citations, share of voice and sentiment scores. - [How to Prove the Business Impact of AI Search Visibility](https://firstmotion.com/insights/how-to-prove-the-business-impact-of-ai-search-visibility): AI-referred traffic converts at 14.2% versus Google organic's 2.8%, yet only 16% of Fortune 500s track AI search performance. Here's how to prove it. - [The KPIs and Metrics That Actually Matter for a GEO Campaign](https://firstmotion.com/insights/the-kpis-and-metrics-that-actually-matter-for-a-geo-campaign): The GEO KPIs B2B software brands need to track: citation rate, AI share of voice, referral traffic conversion and sentiment scoring explained. - [How to Measure the Performance of GEO-Optimised Pages](https://firstmotion.com/insights/how-to-measure-the-performance-of-geo-optimised-pages): GEO performance explained: the metrics, tools and frameworks B2B software brands need to track AI visibility, citations and referral traffic. - [How Google AI Mode and AI Overviews Select Sources](https://firstmotion.com/insights/how-google-ai-mode-and-ai-overviews-select-sources): How Google AI Mode and AI Overviews select and cite sources: what the data shows, how citation selection works, and what to do about your AI visibility. - [Best UK AI Search & GEO Agencies in 2026: A Founder's View](https://firstmotion.com/insights/best-geo-agencies-uk): Our curated guide to UK GEO agencies: what each one does, who they suit, and how to tell genuine AI search capability from rebranded SEO services. - [How AI Search Engines Rank and Retrieve Websites (2026)](https://firstmotion.com/insights/how-ai-search-engines-rank-and-retrieve-websites): The AI retrieval pipeline explained: how keyword search, vector search, hybrid retrieval and reranking decide which sites AI engines surface. - [How ChatGPT Decides Which Brands to Recommend](https://firstmotion.com/insights/how-chatgpt-decides-which-brands-to-recommend): How ChatGPT decides which brands to recommend: trust signals, training data, media coverage and content freshness explained. - [How Perplexity Decides Which Sources to Cite: Perplexity Citation Mechanics Explained](https://firstmotion.com/insights/how-perplexity-decides-which-sources-to-cite-perplexity-citation-mechanics-explained): Perplexity citation mechanics explained: learn how content freshness, domain authority, entity clarity and structured data determine which sources get cited. - [How Agentic AI Is Changing the B2B Buying Unit](https://firstmotion.com/insights/how-agentic-ai-is-changing-the-b2b-buying-unit): Agentic AI is reshaping B2B buying by automating vendor discovery, procurement, and negotiations. Learn what this means for your go-to-market strategy. - [AI Search Readiness in VC Due Diligence: How to Audit a B2B Software Target](https://firstmotion.com/insights/ai-search-readiness-as-a-vc-due-diligence-criterion): A step-by-step framework for auditing a B2B software company's AI search visibility during due diligence, from maturity baseline to revenue impact. - [How to Optimise Content to Rank in AI Search Results (2026)](https://firstmotion.com/insights/how-to-optimise-content-to-rank-in-ai-search-results): AI search is reshaping how buyers discover answers. Learn how to optimise content, earn citations, and build visibility in AI-generated responses. - [AI Search Benchmarks for B2B SaaS: What Good Actually Looks Like in 2026](https://firstmotion.com/insights/ai-search-benchmarks-for-b2b-saas-what-good-actually-looks-like-in-2026): Discover the AI search benchmarks B2B SaaS companies need in 2026: Brand Visibility Score, Share of Model Voice, citation frequency, and GEO score targets. - [What is Google AI Mode and What Does It Mean for B2B Marketers?](https://firstmotion.com/insights/what-is-google-ai-mode-and-what-does-it-mean-for-b2b-marketers): Google AI Mode is changing how B2B buyers research vendors. Learn what it means for SEO, GEO, and your pipeline. - [Perplexity vs ChatGPT: Which Works Better for B2B SaaS Research in 2026?](https://firstmotion.com/insights/perplexity-vs-chatgpt-which-works-better-for-b2b-saas-research-in-2026): Perplexity vs ChatGPT for B2B SaaS: which AI tool wins for research? Compare strengths, workflows, and when to use each in 2026. - [Best GEO Agencies in London: 10 Top Partners for AI Search in 2026](https://firstmotion.com/insights/best-geo-agencies-in-london-10-top-partners-for-ai-search-in-2026): London's 10 best GEO agencies for 2026. Compare specialists in generative engine optimisation, AI search visibility, and B2B SaaS strategy. - [From Keywords to Conversations: The AI Search Revolution in B2B SaaS (2026)](https://firstmotion.com/insights/from-keywords-to-conversations-the-ai-search-revolution-in-b2b-saas): B2B SaaS buyers have shifted from keyword searches to conversational AI queries. What the AI search revolution means for your content, SEO, and GEO strategy. - [AEO vs SEO: Why B2B Buyers Now Start Their Journey in ChatGPT](https://firstmotion.com/insights/aeo-vs-seo-2025): Answer Engine Optimisation isn't a replacement for SEO, it's the layer above it. Here's how the B2B buyer journey has shifted and what you need to do about it. - [What GPT-5 Means for SEO & AI Search (GEO/AEO) in 2026](https://firstmotion.com/insights/what-gpt-5-means-for-seo-ai-search-geo-aeo): GPT-5 raises the stakes for brand visibility in AI-generated answers. What the latest OpenAI model means for your GEO and AEO strategy. - [Google says AI in Search is driving higher quality traffic (2026)](https://firstmotion.com/insights/google-says-ai-in-search-is-driving-higher-quality-traffic): Google's own data shows AI-driven search results deliver higher quality traffic. What this means for B2B marketers investing in GEO. - [Is AI traffic higher quality & more likely to convert?](https://firstmotion.com/insights/is-ai-traffic-higher-quality-more-likely-to-convert): Is traffic from AI tools like Perplexity or ChatGPT higher quality and more likely to convert than Google traffic? Here's what the data says. - [Google launches AI Mode in the UK - and What Has Changed Since](https://firstmotion.com/insights/google-launches-ai-mode-in-the-uk): Google has announced that AI Mode is rolling out in the UK - here's what it means for B2B marketers. - [Is SEO dead? A B2B marketers guide in 2025](https://firstmotion.com/insights/is-seo-dead-a-b2b-marketers-guide-in-2025): Is SEO dead or just evolving? An honest B2B marketer's guide to what traditional SEO still delivers and where GEO and AI search are taking over. - [Do Backlinks Still Matter for AI Search/GEO?](https://firstmotion.com/insights/do-backlinks-still-matter-for-ai-search-geo): Backlinks have long been a prized asset of a traditional SEO strategy, but how important are they now in the world of generative engine optimisation and AI SEO? - [What results should B2B SaaS companies expect to see from investing in GEO/AI Search in 2026?](https://firstmotion.com/insights/what-results-should-b2b-saas-companies-expect-to-see-from-investing-in-geo-ai-search): We explore the benefits of generative engine optimisation, and the impacts investing in AI search/SEO may have on the B2B buyer journey. - [How to build the marketing business case for investing in AI search / generative engine optimisation](https://firstmotion.com/insights/how-to-build-the-marketing-business-case-for-investing-in-ai-search-generative-engine-optimisation): Need to invest in AI SEO / generative engine optimisation (GEO) but need to build the business case for your Founder, CEO or CFO? - [How to choose a B2B SaaS GEO/AI SEO agency [with evaluation scorecard download]](https://firstmotion.com/insights/how-to-choose-a-b2b-saas-geo-ai-seo-agency-with-evaluation-scorecard-download): A B2B marketers guide to choosing a generative engine optimisation or AI search agency partner. Includes a free evaluation scorecard download. - [What's the role of a B2B website in a zero click world?](https://firstmotion.com/insights/whats-the-role-of-a-b2b-website-in-a-zero-click-world): What role does a B2B website need to play in a world where much of the buyer journey is happening inside AI tools like ChatGPT, Claude or Perplexity? - [How are AI search tools like ChatGPT reshaping the B2B buyer journey?](https://firstmotion.com/insights/how-are-ai-search-tools-like-chatgpt-reshaping-the-b2b-buyer-journey): Wondering how AI tools like ChatGPT are reshaping the B2B buyer journey for good? We explore the AI native B2B buyer journey. - [Account Based Marketing (ABM) in the Age of AI Search (2026)](https://firstmotion.com/insights/account-based-marketing-abm-in-the-age-of-ai-search): We explore how account based marketing (ABM) and generative engine optimisation (GEO) might have more overlap than it seems. - [Enterprise B2B SaaS: How to map prompts for AI search/generative engine optimisation (2026)](https://firstmotion.com/insights/enterprise-b2b-how-to-map-prompts-for-ai-search-generative-engine-optimisation): How can enterprise B2B marketers transition from SEO keywords to prompts that are aligned with their buyer journeys to drive AI search/GEO results? - [GEO/AEO/AI Search SEO Studies & Research Database (Live & Updated)](https://firstmotion.com/insights/live-updated-geo-ai-search-research-reports-studies-database): Our live, regularly updated database of original studies, research and insights on AI search and Generative Engine Optimisation (GEO, AEO). - [Is Google AI Overviews behind your organic traffic drop? Here's how to diagnose it](https://firstmotion.com/insights/is-google-ai-overviews-behind-your-organic-traffic-drop-heres-how-to-diagnose-it): Google AI Overviews and AI mode is changing the search results page - here's how to diagnose if it may be causing your organic traffic drop. - [Is it really possible to be a GEO AI search agency expert?](https://firstmotion.com/insights/is-it-really-possible-to-be-a-geo-ai-search-expert): Generative Engine Optimisation (GEO) is brand new territory in lots of respects. Who are the experts? - [Generative Engine Optimisation & AI Search: Your questions answered (2026)](https://firstmotion.com/insights/generative-engine-optimisation-ai-search-your-questions-answered): Frequently asked questions about Generative Engine Optimisation and how to improve visibility inside AI search engines. - [GEO vs SEO: What's the Difference?](https://firstmotion.com/insights/geo-vs-seo-whats-the-difference): Wondering what the difference really is between SEO and GEO? Here's everything you need to know about AI search. - [AI Search Statistics: The rise of AI Search Over Google (Updated 2026)](https://firstmotion.com/insights/6-statistics-showing-the-rise-of-ai-search-over-google): Wondering how quickly AI search tools like ChatGPT are growing market share in search relative to Google? Here are some stats. - [Is Bing important when it comes to improving ChatGPT answer visibility?](https://firstmotion.com/insights/is-bing-important-when-it-comes-to-improving-chatgpt-answer-visibility): If you're looking to improve your brand's visibility ChatGPT, Bing could be a more important search engine than ever before. - [How to gain visibility in generative AI answers: GEO / AI SEO for Perplexity and ChatGPT](https://firstmotion.com/insights/how-to-gain-visibility-in-generative-ai-answers-geo-ai-seo-for-perplexity-and-chatgpt): Looking to improve visibility or 'rankings' in AI answers from ChatGPT? Here's how we approach improving generative engine and AI search visibility performance. - [What really is a GEO / AI SEO Agency?](https://firstmotion.com/insights/what-really-is-a-geo-ai-seo-agency): But what really is a generative engine optimisation or AI SEO agency? Is it really any different to a standard SEO agency? - [The GEO Glossary: Key Terms B2B Marketers Should Know About AI Search Optimisation](https://firstmotion.com/insights/the-geo-glossary-key-terms-b2b-marketers-should-know-about-ai-search-optimisation): Trying to get your head around the new world of AI search and generative engine optimisation? Our glossary is here to help. - [Why Generative Engine Optimisation isn't about rankings - it's about probabilities](https://firstmotion.com/insights/why-generative-engine-optimisation-isnt-about-rankings-its-about-probabilities): The shift from SEO to GEO or AI Search Optimisation needs a mindset shift for B2B marketers - the new world of AI search is no longer about rankings. - [How AI Search is Making the B2B Dark Funnel Even Darker (2026)](https://firstmotion.com/insights/how-ai-search-is-making-the-b2b-dark-funnel-even-darker): There’s a new villain in the B2B dark funnel. Are AI tools like ChatGPT making attribution modelling even harder? - [Why a16z is betting on GEO, and what it means for B2B marketers](https://firstmotion.com/insights/why-a16z-is-betting-on-geo-and-what-it-means-for-b2b-marketers): When the world's most influential VC investor speaks, we all listen. Andreessen Horowitz (a16z) recently shared their take on the future of GEO. - [Reddit: a critical part of an AI search visibility strategy?](https://firstmotion.com/insights/reddit-a-critical-part-of-an-ai-search-visibility-strategy): A deep dive into how B2B legaltech companies are driving AI search visibility thanks to Reddit. - [G2.ai: The Future of G2 in AI Search & B2B Buyer Journeys (2026)](https://firstmotion.com/insights/g2-ai-the-future-of-g2-in-ai-search-b2b-buyer-journeys): What do B2B marketers need to know about G2.ai, and the role marketplaces like G2 play in the future of AI native buyer journeys. - [Is product documentation a gold mine for AI search optimisation & AI native B2B buyer journeys in 2026?](https://firstmotion.com/insights/is-product-documentation-a-gold-mine-for-ai-search-optimisation-ai-native-b2b-buyer-journeys): Could technical product information prove valuable in improving AI search optimisation visibility for B2B software companies? - [Who are the leading GEO agencies for AI Search Optimisation and B2B in 2026?](https://firstmotion.com/insights/who-are-the-leading-agencies-for-ai-search-optimisation): A 2026 roundup of agencies specialising in Generative Engine Optimisation (GEO) and AI search for B2B, and what to look for in a GEO partner. - [Guide: Generative Engine Optimisation for B2B software & SaaS marketers in 2025](https://firstmotion.com/insights/what-is-generative-engine-optimisation-and-why-should-b2b-marketers-care): The B2B SaaS marketers guide to Generative Engine Optimisation (or AIO, LLMO, AEO). Is SEO dead, and what's the impact for B2B marketers? - [What types of AI prompts should B2B software companies optimise for?](https://firstmotion.com/insights/what-types-of-ai-prompts-should-b2b-software-companies-be-aiming-to-appear-in): How should B2B software companies think about mapping AI prompts/searches onto their buyer journeys to optimise for LLM visibility? ## Optional - [Full text](https://firstmotion.com/llms-full.txt): the complete text of every article and case study in one document - [Sitemap](https://firstmotion.com/sitemap.xml)