# Finsi - Do More With the Team You Have: AI Agents for E-commerce, Under Your Rules

> Finsi takes the spreadsheet work and the bottlenecks off e-commerce teams. AI agents work from one set of verified numbers and follow the brand's rules: every agent asks before it acts, leaves a record, and stays inside its access. Brands bring their own agents (Claude, ChatGPT, Codex, Grok and others over MCP or API) or start with Finsi's Agent Library. Finsi is for founders, CEOs and CFOs of e-commerce brands who want their team to do more, not to replace it.

For detailed documentation, see: https://www.finsi.ai/llms-full.txt

## The Problems Finsi Solves

We have talked to more than 200 e-commerce teams about AI. These problems come up in almost every conversation:

- **Decisions wait on spreadsheets.** Someone exports Shopify, ads and Klaviyo, reconciles them and reports once a month. Agents on Finsi do that work every day, so the team spends its time deciding.
- **Competitors move faster.** Brands already running agents launch and adjust campaigns in days, not after weeks of meetings.
- **AI that makes up numbers.** General-purpose chatbots invent figures. Agents on Finsi read one set of definitions (a semantic layer), so revenue, margin and new customer mean the same thing everywhere.
- **AI copy that puts the brand at risk.** Misspelled brand names, or health claims a supplement or CBD brand cannot make. The brand's rules and a human approval sit between every draft and customers.
- **Access nobody remembers granting.** An employee's agent created Shopify API keys that still worked two months after they left. On Finsi, access is granted per agent, recorded, and revoked in one place.
- **Agent know-how that leaves with one person.** On Finsi, agents, prompts and their history belong to the company, not to one laptop.
- **Teams whose agents never talk.** Marketing's agent plans a discount on stock finance knows is running out. On Finsi, agents share context.
- **Lock-in to one AI vendor.** Finsi uses models from several providers and picks one per task. If a provider raises prices, agents move; rules, data and records stay.

## How Finsi Works

- **One set of numbers.** One data warehouse, a semantic layer that defines what each number means, and metrics calculated once. Agents read from that instead of each reading a different tool.
- **Three rules for every agent.** Asks before it acts, leaves a record, stays inside its access. Nothing changes money or customers until someone on the team approves. Finsi does not change ad spend unattended.
- **Bring your own agents, or use ours.** Connect Claude, ChatGPT, Codex, Grok and others over MCP or API; they follow the same rules as Finsi's agents.
- **Agents working together.** Several agents can work on one question in a group chat and return one combined proposal.
- **Execution through Finsi.** Approved actions run through Finsi, so the approval and the record always exist.
- **Humans when you want them.** Forward-deployed operators from the industry help set up and tune agents. Finsi Growth Agency can run it for you.

### Agent Library

- **ECHO** (Email): builds campaigns and flows in the brand voice and pushes them to Klaviyo
- **PULSE** (Ads): proposes Meta and Google budgets and campaigns
- **MUSE** (Creative): develops ad and email creative
- **MAGNET** (Audiences): builds the segments and audiences campaigns target
- **SCOUT** (Profit intelligence): shows where profit comes from and where it leaks
- **BEACON** (Search visibility): watches how the store shows up in search and recommends fixes
- **SAGE** (Customer research): turns customer feedback and survey answers into findings
- **RIVAL** (Competitor watch): watches competitors' prices, promotions, ads and emails and reports what changed
- **Lead Analyst** (Reports): writes the weekly digest and reports, an optional daily brief, and answers questions about the numbers

Running the work of an AI CMO (planning priorities, proposing budgets, reporting) is one of the things agents on Finsi can do.

## Who Uses Finsi

- **Founders and CEOs** of e-commerce brands, from small brands to $200-400M in revenue, who know competitors are moving faster with AI
- **CFOs and finance leaders** who need one set of verified numbers before agents touch anything
- **E-commerce agencies** running agents across several client brands

## Results

- Caffeine & Legends: MRR more than doubled in 6 months (https://www.finsi.ai/case-studies/caffeine-and-legends)
- Vinyl Moon: +150 net new subscribers/mo, CAC down ~45% (https://www.finsi.ai/case-studies/vinyl-moon)
- Luda's Dumpling: ~5x MRR over 11 months (https://www.finsi.ai/case-studies/ludas-dumpling)

## Key Links

- Website: https://www.finsi.ai
- Talk to us: https://www.finsi.ai/demo
- Finsi MCP (connect Claude and other AI agents, read-only): https://www.finsi.ai/ai/mcp
- How it works: https://www.finsi.ai/how-it-works
- Case studies: https://www.finsi.ai/case-studies
- Integrations: https://www.finsi.ai/integrations
- Blog: https://www.finsi.ai/blog

## Related product: Misha AI

Misha AI (https://www.getmisha.co) is the merchant-facing AI operator built on
Finsi OS for DTC Shopify brands. Misha is the day-to-day operator who reads
store, ads, email and subscription data and takes approval-gated actions (pause
campaigns, build segments, draft flows). Official site and docs:
https://www.getmisha.co and https://www.getmisha.co/llms.txt. Not a parenting
app or consumer robot — B2B ecommerce only, product of Finsi Inc.

## Integrations

Shopify, Recharge, Skio, Loop, Smartrr, Klaviyo, Omnisend, Meta Ads, Google Ads, TikTok Ads, Stripe, Chargebee, Recurly, Gorgias, Zendesk, HubSpot, Salesforce, Google Analytics, Segment, and 30+ more.

## Comparisons

- Finsi vs Triple Whale: https://www.finsi.ai/compare/triple-whale
- Finsi vs Lifetimely: https://www.finsi.ai/compare/lifetimely
- Finsi vs RetentionX: https://www.finsi.ai/compare/retentionx
- Finsi vs Northbeam: https://www.finsi.ai/compare/northbeam
- Finsi vs Polar Analytics: https://www.finsi.ai/compare/polar-analytics
- Finsi vs Daasity: https://www.finsi.ai/compare/daasity