# Fifty Five and Five

> We build AI tools for sales and marketing teams

Fifty Five and Five is a London agency that builds AI tools for marketing, communications and sales teams at large technology companies, much of it for partner marketing. For Microsoft we built the Partner Benchmarking Tool, which has analysed $10m of marketing development funds across more than 10,000 partners. For SAP we verified and enriched around a thousand partner accounts in under two weeks, matching 93% of them to active companies. For TCS we built Compass Agents, which produces more than 80 social posts a month and saves the team over 60 hours a month, and an AI finish-line video experience at the 2025 London Marathon that made more than 1,500 personalised videos in three days and won Bronze at The Drum Awards for B2B 2025 (Campaigns Powered by AI). We have also worked with Google and Algolia.

Not fifty-five (the data consultancy) or Fifty & Five (US social agency).

For full page content see: [llms-full.txt](https://fiftyfiveandfive.com/llms-full.txt)

## Our work
- [The Partner Benchmarking Tool for Microsoft](https://fiftyfiveandfive.com/work/microsoft-content-scoring/): An AI platform that runs more than 40 tests on Microsoft partners' marketing, so Microsoft can see the return on the marketing development funds it gives them. It has analysed $10m of MDF across more than 10,000 partners.
- [Turning a thousand stale partner records into sales-ready data](https://fiftyfiveandfive.com/work/partner-data-enrichment/): SAP had invested heavily in partner marketing but their PRM data was outdated, incomplete and unreliable. We cleaned, verified and enriched around a thousand partner accounts into a targeted, sales-ready dataset with personalised conversation starters for every contact.
- [Empowering TCS with Compass Agents](https://fiftyfiveandfive.com/work/tcs-compass-ai/): TCS uses Compass Agents to power their social content - creating over 80 posts a month and saving more than 60 hours in production time.
- [Creating finish-line moments with AI](https://fiftyfiveandfive.com/work/tcs-marathon-2025/): From a quick selfie to a finish-line moment. This AI-powered activation let thousands of runners see themselves complete the TCS London Marathon 2025 before it even began.
- [Transforming ABM with precision data](https://fiftyfiveandfive.com/work/northern-data-group/): Northern Data Group switched to Compass Data and within three months identified thousands of high-quality prospects, doubling industry-standard email open rates.
- [Content that works for AI search](https://fiftyfiveandfive.com/work/algolia-ai-search/): We help Algolia turn complex ideas into clear, high-performing content that boosts SEO and drives engagement.
- [Smart sales content for Surface](https://fiftyfiveandfive.com/work/microsoft-surface/): We created an interactive microsite that brings the Surface story to life, driving more leads and deeper engagement.

## Labs

Tools and prototypes built by Fifty Five and Five.

- [Compass Data](https://fiftyfiveandfive.com/labs/compass-data/): A visual pipeline builder for searching, scraping, and enriching data at scale.
- [Compass](https://fiftyfiveandfive.com/labs/compass/): An AI marketing platform that lives inside Microsoft Teams. It plans campaigns, monitors performance and carries out tasks through tools such as Asana, Notion and Google Analytics.
- [Resourcing](https://fiftyfiveandfive.com/labs/resourcing/): A drag-drop resource planner that syncs with Capsule CRM. Track budgeted vs allocated days and plan capacity in half-day slots.
- [Image tools](https://fiftyfiveandfive.com/labs/image-tools/): An internal image processing toolkit for batch-transforming, generating, and composing campaign assets through a browser UI.
- [identity.txt](https://fiftyfiveandfive.com/labs/identity-txt/): An open spec for how organisations represent themselves to AI. Like robots.txt, but for identity.
- [GEO conversation opener](https://fiftyfiveandfive.com/labs/geo-conversation-opener/): Queries ChatGPT, Claude, Perplexity, Gemini, and Grok with the same prompts, then scores how visible a brand is across all five.
- [Deep research](https://fiftyfiveandfive.com/labs/deep-research/): A multi-source research engine that searches, scrapes, transcribes, and synthesises content into structured digests.
- [Flow Write](https://fiftyfiveandfive.com/labs/flow-write/): A split-pane AI editor that absorbs your style guide and rewrites content section by section to match your voice.
- [Podcast API](https://fiftyfiveandfive.com/labs/podcast-api/): Generates two-host podcast episodes from a news feed. Script writing, voice cloning, and auto-upload to Dropbox.
- [Digital transformation assistant](https://fiftyfiveandfive.com/labs/digital-transformation-assistant/): Upload process maps and business documents. GPT-4 Vision analyses them, then generates training materials in any format.

## Topic clusters

We publish in-depth content organised around pillar pages and supporting cluster articles. Each cluster represents a topic area where we have deep expertise.

### Partner marketing and MDF
- **Pillar:** [The secrets to channel partner revenue: according to real partner marketers](https://fiftyfiveandfive.com/resources/the-secrets-to-channel-partner-revenue-according-to-real-partner-marketers/): How to grow channel partner revenue, from real partner marketers: segment by potential, find hidden partner revenue, prove MDF ROI and get content used.
- [Microsoft MDF: the complete guide to marketing development funds](https://fiftyfiveandfive.com/resources/microsoft-mdf-faq/): A practical guide to Microsoft MDF for partners: what it is, how it differs from co-op funds, what it covers, and how to claim.
- [Channel partner marketing strategy: unlock revenue beyond top performers](https://fiftyfiveandfive.com/resources/channel-partner-marketing-strategy/): A channel partner marketing strategy built on momentum signals, not last quarter's sales: how to find the partners generating revenue you can't see yet.
- [Why channel management fails when every partner gets the same enablement](https://fiftyfiveandfive.com/resources/why-channel-management-fails-when-every-partner-gets-the-same-enablement/): Why channel management fails when every partner gets the same enablement, and how reading partner signals helps you tailor support and measure it by revenue.
- [Why your Marketing Development Funds aren't generating pipeline](https://fiftyfiveandfive.com/resources/why-your-marketing-development-funds-aren-t-generating-pipeline/): Why marketing development funds often fail to generate pipeline, how MDF allocation rewards persuasion over performance, and how to tie MDF spend to revenue.
- [Turn unused partner enablement into channel revenue](https://fiftyfiveandfive.com/resources/turn-unused-partner-enablement-into-channel-revenue-audit-optimise-activate/): How to audit your partner enablement content, find the small share that drives deals, and push it to partners so unused assets turn into channel revenue.

### AI marketing agency
- **Pillar:** [What an AI-powered marketing agency actually looks like in 2026](https://fiftyfiveandfive.com/resources/what-an-ai-powered-marketing-agency-actually-looks-like-in-2026/): How we rebuilt Fifty Five and Five as an AI-powered agency. The highs, the lows, and what to look for in a modern marketing partner.
- [Choosing the right AI marketing agency: key factors](https://fiftyfiveandfive.com/resources/ai-marketing-agency-guide-2025/): Choose the right AI marketing agency by identifying genuine capabilities, evaluating pricing models, and making informed decisions for your B2B business.
- [What an AI marketing agent actually does all day (and what it needs from you first)](https://fiftyfiveandfive.com/resources/marketing-ai-agents/): What an AI marketing agent actually does for a B2B marketing team, what it needs from you before it's any use, and how TCS gets 80+ posts a month from one.
- [Achieve ROI with custom AI tools](https://fiftyfiveandfive.com/resources/achieve-roi-with-custom-ai-tools/): Five use cases for custom AI tools in B2B marketing and the ROI they bring: MDF allocation, ABM at scale, on-brand social content, toolkits and recruitment.

### AI marketing strategy
- **Pillar:** [How to design an AI marketing strategy](https://fiftyfiveandfive.com/resources/how-to-design-an-ai-marketing-strategy/): How to design an AI marketing strategy: set a clear goal, rethink processes with AI, pick tools beyond ChatGPT, then measure, iterate and plan long term.
- [AI in B2B marketing will change things forever](https://fiftyfiveandfive.com/resources/ai-in-b2b-marketing/): AI in B2B marketing: the challenges it helps with, why personalisation matters, what we've seen it do in real campaigns, and where B2B marketing goes next.
- [True AI in marketing: beyond prompts](https://fiftyfiveandfive.com/resources/ai-in-marketing-guide/): AI in marketing beyond prompts: why asking 'what if?' beats saving time, how to move past surface-level AI, and the lessons we learned from AI adoption.
- [AI adoption in business: driving growth and success](https://fiftyfiveandfive.com/resources/ai-adoption-guide/): AI adoption in business without the hype: five hard facts about AI, how to lead rather than follow, and how adoption is changing marketing and content work.
- [How to accelerate content marketing ROI with AI](https://fiftyfiveandfive.com/resources/accelerate-content-marketing-roi-with-ai/): How to improve content marketing ROI with AI: using it for ideas, faster writing, audience insights and SEO, and to scale your content strategy as you grow.

### ZoomInfo and data enrichment
- **Pillar:** [What is ZoomInfo? A practical guide to the B2B data platform](https://fiftyfiveandfive.com/resources/what-is-zoominfo/): What is ZoomInfo? A plain guide to the B2B contact database: what it does, what it costs from about $15,000 a year, where it falls short and the alternatives.
- [ZoomInfo pricing 2026: what you'll actually pay](https://fiftyfiveandfive.com/resources/zoominfo-pricing-guide-2025/): ZoomInfo pricing for 2026: Professional from about $15,000 a year, Advanced from $24,000, Elite from $40,000, then the credits, seats and data add-ons on top.
- [ZoomInfo intent data: how accurate is it, really?](https://fiftyfiveandfive.com/resources/zoominfo-intent/): ZoomInfo intent data flags companies researching your category. How accurate it is, where the false positives come from, and when it's actually worth using.
- [ZoomInfo University: certifications and whether they're worth it](https://fiftyfiveandfive.com/resources/what-is-zoominfo-university/): ZoomInfo University explained: the Sales, Marketing and Engage certification tracks, the 80% pass mark, how long it takes, and whether it's worth your time.
- [Best data enrichment tools for B2B sales and marketing teams](https://fiftyfiveandfive.com/resources/data-enrichment-tools-the-complete-guide/): Comparing the best data enrichment tools for B2B: ZoomInfo, Clearbit, Apollo.io, Lusha, Clay, and more. Features, pricing, and accuracy.
- [The hidden costs of data enrichment tools (and how to avoid them)](https://fiftyfiveandfive.com/resources/the-hidden-cost-of-data-enrichment-tools/): Data enrichment tools hide costs behind credits, integration fees, and data decay. What ZoomInfo, Clearbit, and Clay really cost.

## Latest resources

- [What an AI marketing agent actually does all day (and what it needs from you first)](https://fiftyfiveandfive.com/resources/marketing-ai-agents/): What an AI marketing agent actually does for a B2B marketing team, what it needs from you before it's any use, and how TCS gets 80+ posts a month from one.
- [Microsoft ECIF explained: the partner money your marketing plan can't spend](https://fiftyfiveandfive.com/resources/microsoft-ecif-explained/): Microsoft ECIF pays for proofs of concept and deployments, decided by Microsoft's field teams. How it differs from co-op and MDF, and how partners get chosen for it.
- [How to get your company recommended by ChatGPT (we tested ourselves first)](https://fiftyfiveandfive.com/resources/how-to-get-your-company-recommended-by-chatgpt/): We asked ChatGPT and Claude 18 buyer questions twice each and were named in 10 of 72 answers. What got us named, what didn't, and what it means for B2B brands.
- [Marking 10,000 partners' homework: how to see what MDF funds produce](https://fiftyfiveandfive.com/resources/what-did-the-mdf-funds-buy/): Vendors know what MDF funds each partner claimed, but rarely what the money produced. How we built Microsoft a tool that scored 10,000+ partners' marketing.
- [Lead magnets got interesting again (thanks, AI)](https://fiftyfiveandfive.com/resources/lead-magnets-got-interesting-again/): The best lead magnet gives buyers an answer about their own business while they're still on the page. Two interactive builds, for Microsoft Surface and Nintex, show how, and AI coding tools have made them much quicker to build.
- [Your 2027 budget is being set now. Don't ask for AI money, name what it replaces](https://fiftyfiveandfive.com/resources/ai-budget-2027/): The easiest AI budget to win is one you already have. Find a line you pay for and don't love, cost the replacement honestly, and answer finance's questions before they ask.
- [Is SaaS dead? The rise of throwaway software, and what it means for marketing teams](https://fiftyfiveandfive.com/resources/is-saas-dead/): 20 tiny tools in a week, built by AI for one job each and then thrown away. What that means for the software a marketing team pays for.
- [How fast is AI advancing? (October 2026 update)](https://fiftyfiveandfive.com/resources/how-fast-is-ai-advancing/): How fast is AI advancing? October 2026 update: every ChatGPT and Claude model since 2022, checked against Epoch AI and METR, and what it means for your team.
- [AI agents in partner marketing: the work no human was going to do](https://fiftyfiveandfive.com/resources/ai-agents-in-partner-marketing-the-work-no-human-was-going-to-do/): AI agents in partner marketing: why partner programmes were always understaffed, the agentic workflows vendors already run, and what teams can now build.
- [How I use Claude Code as a designer](https://fiftyfiveandfive.com/resources/how-i-use-claude-code-as-a-designer/): How I use Claude Code as a designer: prototyping UI from a prompt, building design systems with Figma MCP, shipping production work, and when not to use it.

## About

- [About us](https://fiftyfiveandfive.com/about/): Our team, our history and how we work
- [Contact](https://fiftyfiveandfive.com/contact/): Get in touch: chris.wright@fiftyfiveandfive.com, response within 24 hours

## Optional

- [LinkedIn](https://www.linkedin.com/company/fiftyfiveandfive/): Company updates and thought leadership
- [Instagram](https://www.instagram.com/fiftyfiveandfive/): Behind the scenes