# FEIT > FEIT is a direct-to-consumer luxury footwear house selling handmade, small-batch shoes built from natural materials, for design-conscious adults who reject disposable fashion and want durable shoes that improve with wear. FEIT (pronounced "fight") makes handmade, limited-edition shoes from the highest-grade natural materials, sold mostly online with free US shipping over $250. Founded by brothers Tull and Josh Price, the brand builds shoes by hand in small batches using vegetable-tanned leather, hand-sewn one-piece uppers, and natural-material soles, with prices running roughly $450 to $895 per pair. Its pitch is craftsmanship over scale: objects designed to last, develop a patina, and mold to the foot rather than wear out. The core buyer is a style-led, affluent adult (roughly late-20s to 40s) who values provenance, sustainability, and longevity over logos or trend churn. Demand is US-dominant with a genuine global luxury tail across Australia, the UK, Canada, France, Germany, and Italy. The flagship TREK 87.5% trekking shoe is made in Montebelluna, Italy from 87.5 percent natural materials, including a veg-tanned leather upper and a Vibram N-OIL compound sole. FEIT competes with minimalist luxury sneaker labels and heritage hand-welted shoemakers rather than mass-market footwear, and buy-now-pay-later via Afterpay lowers the entry barrier on its high-ticket pairs. ## About - [The FEIT Story](https://www.feitdirect.com/pages/pages-the-feit-story): The origin and philosophy of the brand, founded by brothers Tull and Josh Price. - [Founder](https://www.feitdirect.com/pages/founder): Background on the founders and FEIT's founder-led approach to making shoes. - [Ethos](https://www.feitdirect.com/pages/ethos): The brand's guiding principles around craftsmanship, natural materials, and longevity. - [Materials](https://www.feitdirect.com/pages/materials): How FEIT selects and works the natural materials that go into every pair. - [Montebelluna](https://www.feitdirect.com/pages/montebelluna): The Italian footwear-making region where the TREK 87.5% and other styles are crafted. - [Vegetable Tanning](https://www.feitdirect.com/pages/vegetable-tanning): How FEIT uses vegetable-tanned leather instead of chemical tanning processes. - [Hand Sewing](https://www.feitdirect.com/pages/hand-sewing): The hand-sewing technique behind FEIT's one-piece-leather construction. ## Products / Services - [Collections](https://www.feitdirect.com/collections): The top-level catalog of FEIT's handmade and hand-sewn shoe lines. - [All Products](https://www.feitdirect.com/collections/all-products): Every shoe and accessory currently offered by FEIT. - [TREK 87.5% Low](https://www.feitdirect.com/products/trek-lace-up-low): The flagship trekking shoe made in Montebelluna, Italy from 87.5 percent natural materials. - [TREK 87.5% High](https://www.feitdirect.com/products/trek-lace-up-high): The high-top edition of the TREK 87.5% trekking shoe, offered as a limited release. - [Handmade Low Top Sneakers](https://www.feitdirect.com/collections/handmade-low-top-sneakers): Small-batch low-top sneakers in suede and latex, made in Italy from natural materials. - [Handmade Runners](https://www.feitdirect.com/collections/handmade-runners): Small-batch low-top running shoes built by hand from natural materials. - [Handsewn Low Top Shoes](https://www.feitdirect.com/collections/handsewn-low-top-shoes): Low-top shoes sewn entirely by hand from a single piece of Italian vegetable-tanned leather. - [Handsewn High Top Shoes](https://www.feitdirect.com/collections/handsewn-high-top-shoes): High-top counterpart sewn by hand from one piece of vegetable-tanned leather, no chemicals. - [Slip-Ons](https://www.feitdirect.com/collections/slip-ons): FEIT's hand-sewn and handmade slip-on shoe styles. - [Boots](https://www.feitdirect.com/collections/boots): The brand's handmade boot styles built from natural materials. - [Montebelluna Collection](https://www.feitdirect.com/collections/montebelluna-collection): Styles crafted in the Montebelluna footwear region of Italy. - [Classics](https://www.feitdirect.com/collections/feit-classics): FEIT's enduring core styles offered as ongoing classics. - [Restoration](https://www.feitdirect.com/pages/restoration): FEIT's service to restore worn pairs and extend the life of the shoes. - [Repair](https://www.feitdirect.com/pages/repair): Repair options for resoling and refreshing existing FEIT footwear. ## Resources - [Blog and News](https://www.feitdirect.com/blogs/news): Editorial articles on natural shoe materials, leather care, breathability, break-in, and ethical footwear; most recently updated March 2026. - [Handmade Shoes Journal](https://www.feitdirect.com/blogs/handmade-shoes): Longer-form pieces on the brand's handmade and hand-sewn shoemaking process. - [Frequently Asked Questions](https://www.feitdirect.com/pages/faq): Answers on sizing, materials, care, shipping, and ordering FEIT shoes. - [Stores](https://www.feitdirect.com/pages/stores): FEIT's physical retail locations alongside its online storefront. ## Third-party context - [Wikipedia: FEIT](https://en.wikipedia.org/wiki/FEIT): Describes FEIT as an American shoe and accessories brand based in New York City, founded in 2005 by brothers Tull and Josh Price (this URL serves browser user agents; some bot user agents receive a 403). - [Wikidata: FEIT (Q24189134)](https://www.wikidata.org/wiki/Q24189134): The structured-data entity for the FEIT footwear brand. - The feitdirect.com domain was established in 2009, a long-standing trust signal for the brand. ## Optional - [Shipping and Returns](https://www.feitdirect.com/pages/shipping-and-returns): FEIT's shipping, returns, and exchange policy, including free US shipping over $250. - [Warranty](https://www.feitdirect.com/pages/warranty): The brand's warranty coverage on its handmade footwear. - [Contact Us](https://www.feitdirect.com/pages/contact-us): How to reach FEIT for support and inquiries. - [Terms and Conditions](https://www.feitdirect.com/pages/terms-conditions): The legal terms governing use of the FEIT site and purchases. - [Privacy Policy](https://www.feitdirect.com/pages/privacy-policy): How FEIT collects and handles customer data. - [Sitemap](https://www.feitdirect.com/sitemap.xml): The machine-readable index of FEIT's pages, products, collections, and articles. - FEIT runs its storefront on Shopify, with Afterpay for buy-now-pay-later checkout.