# Eva Commerce

> Eva Commerce provides Managed Ecommerce Growth for consumer brands selling across Amazon, Shopify, TikTok Shop, Walmart, and retail media channels.
> Senior operators manage growth strategy, advertising, marketplace operations, profitability, content, search, and channel expansion with Eva technology connecting the work into one accountable system.

## Key facts
- Legal name: Eva Commerce, Inc. Brand name: Eva Commerce (also "Eva"). Website: https://eva.guru/
- Headquarters: 5770 Aster Meadows PL, San Diego, CA 92130, United States. The team operates remotely across multiple time zones.
- Contact: success@eva.guru, +1 (989) 814-4217, https://eva.guru/contact-us/
- Model: Managed Ecommerce Growth. Senior operators plus Eva technology (advertising intelligence, unified performance view, conversion and retention data) manage Amazon, Shopify, TikTok Shop, Walmart, and retail media as one accountable system.
- Who it is for: consumer brand founders, ecommerce leaders, marketplace operators, and finance leaders at brands selling on Amazon and at least one other channel.
- Not to be confused with: eva.ai, Eva cosmetics, or other companies named Eva. Eva Commerce is the ecommerce growth company at eva.guru.

## Credentials and verification
- **Amazon Advanced Partner**: Eva Commerce is an Amazon Advanced Partner. This credential does not imply Amazon endorsement or guarantee a client outcome. For service scope, use [Amazon Management](https://eva.guru/services/amazon-management/).

## Core Commercial Pages
- [Eva Commerce](https://eva.guru/): Eva Commerce provides Managed Ecommerce Growth for brands selling on Amazon, Shopify, TikTok Shop, Walmart, and retail media channels. Senior operators manage strategy, advertising, content, marketplace operations, profitability, and channel expansion with Eva technology connecting the work into one growth system.
- [Services](https://eva.guru/services/): Eva provides managed ecommerce services across Amazon, Shopify, TikTok Shop, Walmart, marketplace expansion, retail media advertising, SEO/AEO, reimbursements, brand protection, and operational support. The services are designed to work as one growth system instead of separate channel tasks.
- [Platform](https://eva.guru/platform/): The Eva platform connects advertising intelligence, conversion and retention data, marketplace performance, and operator workflows so ecommerce growth decisions are made from one view of ranking, revenue, profitability, inventory, and channel performance.
- [Pricing](https://eva.guru/pricing/): Eva pricing is designed around managed ecommerce growth, not isolated software seats or one-off agency tasks. Brands evaluate Eva based on the channels, services, operating complexity, and growth accountability needed across Amazon, Shopify, TikTok Shop, Walmart, and advertising.

## Service Pages
- [Amazon Agency and Marketplace Management](https://eva.guru/services/amazon-management/): A full-service Amazon agency manages advertising, Amazon SEO, listing conversion, A+ content, pricing, profitability, inventory, catalog operations, account health, reimbursements, and growth planning as one coordinated marketplace system. Eva is an Amazon seller agency and Amazon account management agency for brands that need senior operators and technology focused on profitable revenue, ranking, conversion, and brand value.
- [Marketplace Expansion](https://eva.guru/services/marketplace-expansion/): Brands should expand into Walmart and other marketplaces only when catalog readiness, pricing, inventory, content, reviews, advertising, and operational support are aligned. Eva manages marketplace expansion as a controlled growth system, using Amazon and Shopify performance signals to prioritize channels that can scale profitably.
- [Shopify Agency](https://eva.guru/services/shopify-management/): Eva is a full-service Shopify agency connecting store design, development, migration, paid traffic, conversion, lifecycle marketing, retention, analytics, merchandising, and profitability. Eva manages Shopify as the owned-channel layer of a broader ecommerce growth system, so Amazon, TikTok Shop, and Shopify decisions reinforce each other.
- [TikTok Shop Management Services](https://eva.guru/services/tiktok-shop-management/): Brands should use TikTok Shop as a demand-creation system, not a disconnected content experiment. Eva manages TikTok Shop, creators, live selling, shop operations, and advertising while connecting the demand signal back to Amazon ranking, Shopify conversion, and total channel profitability.
- [Amazon PPC](https://eva.guru/services/amazon-ppc/): Amazon PPC should be managed against ranking, TACoS, contribution margin, inventory, and conversion, not ACoS alone. Eva manages sponsored ads as part of a broader Amazon growth system that connects paid visibility with organic rank, catalog performance, and profit.
- [Amazon DSP](https://eva.guru/services/amazon-dsp/): Brands should use Amazon DSP when they need audience-based retail media beyond sponsored search, including retargeting, upper-funnel demand creation, competitive conquesting, and full-funnel measurement. Eva manages DSP inside a profit-aware Amazon advertising system.
- [Amazon Search and AI Optimization](https://eva.guru/services/amazon-seo-aeo/): Amazon search and AI optimization should improve keyword relevance, listing content, conversion signals, retail readiness, reviews, and structured product information. Eva manages Amazon SEO and AEO so products can be found in classic search and understood by AI shopping surfaces like Rufus.
- [Shopify Search and AI Optimization](https://eva.guru/services/shopify-seo-aeo/): Shopify search and AI optimization should make product, collection, and brand pages crawlable, answer-first, structured, fast, and conversion-ready. Eva connects Shopify SEO/AEO with paid media, lifecycle, Amazon demand, and retention so owned-channel discovery supports profitable growth.
- [Amazon FBA Reimbursements](https://eva.guru/services/amazon-fba-reimbursements/): Brands recover lost Amazon FBA revenue by identifying inventory discrepancies, fulfillment errors, overcharges, damaged goods, lost units, and missed reimbursement claims. Eva manages FBA reimbursement recovery as part of marketplace profitability and operational discipline.
- [Vendor Funds Recovery](https://eva.guru/services/vendor-funds-recovery/): Amazon vendors can recover lost funds by auditing deductions, shortages, chargebacks, co-op agreements, accruals, pricing issues, and unresolved claims. Eva helps vendors identify recoverable revenue and manage the recovery process with operational context.
- [Walmart Reimbursements](https://eva.guru/services/walmart-reimbursements/): Brands recover lost Walmart marketplace revenue by auditing fulfillment, inventory, deductions, lost units, overcharges, and operational discrepancies. Eva manages Walmart reimbursement recovery alongside marketplace expansion, profitability, and retail operations.
- [Amazon Brand Protection](https://eva.guru/services/amazon-brand-protection/): Brands protect their Amazon marketplace presence by managing Brand Registry, unauthorized sellers, listing control, catalog accuracy, content ownership, review risks, compliance issues, and account health. Eva connects brand protection with Amazon growth and marketplace operations.
- [Amazon Care Management](https://eva.guru/services/amazon-care-management/): Amazon care management keeps marketplace operations healthy by monitoring account health, catalog issues, cases, suppressions, compliance, operational errors, and support escalations. Eva manages these details so growth work is not derailed by preventable account friction.
- [Amazon Graphic Design Services](https://eva.guru/services/amazon-graphic-design-services/): Eva supports Amazon creative that improves conversion, listing quality, brand trust, and marketplace performance, including product images, A+ content, storefront assets, comparison visuals, and content built around search and shopper intent.
- [Instacart Advertising](https://eva.guru/services/instacart-advertising/): Instacart advertising should be managed around retail availability, category intent, shopper behavior, CPC control, basket economics, and incrementality. Eva treats Instacart as part of a broader retail media and marketplace growth system.
- [Target Marketplace Advertising](https://eva.guru/services/target-advertising/): Target retail media should be managed with product availability, category demand, shopper intent, creative, bidding, and profitability in view. Eva supports Target and Roundel advertising as part of a connected retail media growth strategy.
- [Meta Advertising](https://eva.guru/services/meta-advertising/): Ecommerce brands should use Meta advertising to create demand, test creative, drive owned-channel conversion, support retargeting, and build customer acquisition systems. Eva connects Meta spend to Shopify, Amazon, TikTok Shop, and profitability signals.
- [Google Advertising](https://eva.guru/services/google-advertising/): Ecommerce brands should use Google advertising to capture demand, support shopping visibility, convert high-intent searches, and reinforce owned-channel growth. Eva manages Google advertising with conversion, margin, inventory, and cross-channel economics in view.
- [Company Formation and Bookkeeping](https://eva.guru/services/company-formation-bookkeeping/): Ecommerce operators need clean company setup, bookkeeping, and financial structure to understand revenue, fees, taxes, margins, cash flow, and marketplace profitability. Eva connects financial discipline with the operational realities of marketplace and owned-channel growth.

- [Amazon Listing Optimizer](https://eva.guru/services/listing-optimizer/): Eva listing optimization improves Amazon titles, bullets, backend keywords, A+ content, and images against search relevance, conversion, and AI shopping surfaces such as Rufus.
- [Amazon Brand Report](https://eva.guru/amazon-brand-report/): A free Amazon brand report that reviews a brand's marketplace visibility, advertising, listing quality, and growth gaps before a managed growth engagement.

## Guides and Answer Pages
- [Shopify Agency for Shopify and Amazon Growth](https://eva.guru/shopify-amazon-growth-agency/): Answers for brands that sell on Shopify and Amazon: what a Shopify agency manages, why the two channels should share pricing, inventory, content, and advertising decisions, what weekly reporting should show, and when to hire. Eva manages Shopify and Amazon together.
- [Amazon DSP for Brands](https://eva.guru/blog/amazon-dsp-for-brands/): What Amazon DSP is, how DSP pricing and minimums work, how DSP differs from Sponsored Ads, and when a brand should start. Links to Eva's Amazon DSP management service.
- [Amazon DSP Ads Guide (DSP hub)](https://eva.guru/blog/amazon-dsp-ads-guide/): Eva's hub for Amazon DSP: what DSP is, where ads run, how it is measured, setup steps, and links to every Eva DSP guide (DSP vs Sponsored Ads, demographic targeting, DSP for brands, AMC playbook).
- [Amazon Performance+ Guide](https://eva.guru/blog/amazon-performance-plus/): What Amazon Performance+ is, how it differs from manual DSP and Sponsored Display, and how it runs alongside manual DSP and Sponsored Products.
- [Amazon Sponsored Brands Ads](https://eva.guru/blog/amazon-sponsored-brands-ads/): Sponsored Brands formats, requirements (Brand Registry), costs, setup steps, creative rejection causes, and how to judge profitability with break-even ACoS.
- [Amazon FBA Agency](https://eva.guru/blog/amazon-fba-agency/): What an Amazon FBA agency does, which FBA fees to watch, when to hire one, and how Eva plans FBA inventory with advertising.
- [How to Choose an Amazon Advertising Agency](https://eva.guru/blog/amazon-advertising-agency-guide/): Buyer's guide to Amazon advertising agencies across PPC and DSP, including questions to ask, red flags, weekly reporting, and a 90-day plan. Brands ready to hire should use the Amazon PPC service page.
- [Amazon PPC Management Guide](https://eva.guru/blog/amazon-ppc-management/): How Amazon PPC management works: campaign structure, bids, search terms, budgets, KPIs, and costs. The managed service lives at the Amazon PPC service page.
- [TikTok Shop Agency Guide](https://eva.guru/blog/tiktok-shop-agency/): How to compare TikTok Shop agencies by creators, affiliates, content, GMV Max, operations, reporting, and profit. The managed service lives at the TikTok Shop Management page.
- [TikTok Shop Sales Strategies](https://eva.guru/blog/top-tiktok-shop-sales-strategies/): Ten TikTok Shop sales strategies covering product choice, listings, creators, affiliates, LIVE, Shop Ads and GMV Max, inventory and profit measurement.
- [TikTok Shop Micro-Influencers](https://eva.guru/blog/tiktok-shop-micro-influencers-strategies-for-success/): How to choose, pay and test TikTok Shop micro-influencers, including a creator scorecard, sample economics and a 30-day testing plan.
- [Walmart Private Label Brands List](https://eva.guru/blog/walmart-private-label-list-of-brands/): List of Walmart private label and house brands by category, how they compete with national and marketplace brands, and what sellers should check before launching on Walmart Marketplace.
- [Target Private Label Brands List](https://eva.guru/blog/target-private-label-brands/): Target owned and exclusive brands by category, such as Good & Gather, up&up, Threshold and Cat & Jack, and how third-party brands can compete through Target Plus and Roundel.
- [Why Is My Amazon Order Delayed](https://eva.guru/blog/shipping-delays-amazon-guide/): Causes of Amazon shipping delays across FBA, FBM, inventory, carriers and promise dates, who is responsible, and a seller checklist to diagnose and prevent repeat delays.
- [Amazon's Choice vs Best Seller vs Overall Pick](https://eva.guru/blog/amazon-choice-vs-best-seller/): What each Amazon badge means, how badges are earned, whether sellers can apply for them, and how badge visibility connects to ranking and conversion.
- [Amazon RMA Number Explained](https://eva.guru/blog/what-is-the-amazon-rma-number/): What an Amazon RMA number means, where buyers and sellers find it, and how to match returns to orders.
- [Shopify Agency vs In-House Team](https://eva.guru/blog/shopify-agency-vs-in-house-team/): When to hire a Shopify agency, an in-house team, or a hybrid, with in-house roles, U.S. salary benchmarks from the Bureau of Labor Statistics, agency pricing models, and a 30-day way to decide.
- [Meta Ads for Shopify: Setup, Measurement, and Common Mistakes](https://eva.guru/blog/meta-ads-shopify-setup-measurement/): How to connect Shopify to Meta with the Facebook & Instagram channel, pixel and Conversions API data sharing, catalog sync, UTMs, why Meta and Shopify numbers differ, and the mistakes that waste spend.
- [Shopify SEO and AI Search Readiness](https://eva.guru/blog/shopify-seo-ai-search-readiness/): Shopify SEO checklist covering technical basics, collections, product pages, apps, and how to prepare a store for Google AI Overviews and ChatGPT search.
- [Amazon DSP Demographic Targeting](https://eva.guru/blog/amazon-dsp-demographic-targeting/): How demographic targeting works in Amazon DSP, which factors such as age, gender, income and location advertisers can combine, how it differs from behavioral targeting, and how to measure each segment. Links to Eva's Amazon DSP management service.
- [TikTok Shop Seller Center Dashboard Guide](https://eva.guru/blog/how-to-use-tiktoks-shop-manager-dashboard/): How to use the TikTok Shop Seller Center dashboard to manage products, orders, stock, creators, customer service, analytics and account health, with a daily and weekly review cadence. The managed service lives at the TikTok Shop Management page.
- [Ecommerce Fulfillment Services: How to Choose a 3PL](https://eva.guru/blog/how-to-choose-an-ecommerce-order-fulfillment-service-provider-for-growing-brands/): Comparison of six US ecommerce fulfillment providers, including AMZ Prep, ShipBob, ShipMonk, Stord, Red Stag Fulfillment and Amazon MCF, plus how to judge a 3PL on channel fit, speed, pricing and support, and a selection checklist.
- [How to Calculate and Improve Amazon ACoS](https://eva.guru/blog/calculate-improve-acos/): What Amazon ACoS is, how to calculate it, what a good ACoS depends on, the factors that move it, how often to review, and how negative keywords reduce wasted spend. Links to Eva's Amazon PPC management service.
- [How to Create an Amazon Seller Account](https://eva.guru/blog/how-to-create-amazon-seller-account/): Steps to create an Amazon seller account, documents needed, Individual vs Professional plans, fees, listing basics, and returns. Links to Eva's Amazon management service.
- [How to Sell Digital Products on Amazon](https://eva.guru/blog/how-to-sell-digital-products-on-amazon/): Which digital products Amazon supports, KDP for ebooks and magazines, gift cards, photos, what counts as a digital product, and profitability considerations.
- [Amazon Message Center](https://eva.guru/blog/amazon-message-center/): What Amazon Message Center is, why response time matters for account health, and when brands should systemize buyer communications. Links to Eva's Amazon care management service.
- [Walmart Sponsored Products Optimization](https://eva.guru/blog/walmart-sponsored-products-optimization-tips/): How Walmart Sponsored Products work, product readiness, keyword and item targeting, bidding from contribution and inventory, and which metrics to track.
- [How to Optimize an Amazon FBA Listing](https://eva.guru/blog/how-to-optimize-amazon-fba-listing/): Main image, title, bullets, backend search terms, A+ Content, reviews, promotions, badges, and ongoing optimization for Amazon FBA listings.
- [Amazon PPC Guide 2026](https://eva.guru/blog/amazon-ppc-guide/): Amazon PPC ad types, campaign architecture, ACOS vs TACoS, keyword and bidding strategy, budgets, audits, and when to add DSP and AMC.
- [How to Remove Negative Feedback on Amazon](https://eva.guru/blog/remove-negative-feedback-amazon/): Why seller feedback matters, how to request removal or resolve issues with the buyer, and how to prevent negative feedback.
- [TikTok Shop vs Amazon](https://eva.guru/blog/tiktok-shop-vs-amazon-guide/): How TikTok Shop and Amazon compare for sellers on discovery, setup, fees and fulfillment, audience, and when to run both channels.
- [Amazon Appeal Process and Reinstatement Guide](https://eva.guru/blog/amazon-appeal-process-guide-to-getting-your-account-reinstated/): How to appeal an Amazon suspension from the Account Health dashboard, what a Plan of Action should include (root cause, corrective actions, preventive measures), what to do after a denial, and how to reduce suspension risk.
- [Why Amazon Customer Reviews Matter](https://eva.guru/blog/why-are-customer-reviews-important-for-amazon/): How Amazon reviews work, why they affect conversion and ranking, how to earn reviews within Amazon's rules (Request a Review, Vine), and how to handle negative reviews.
- [Amazon Advertising for Automotive Brands](https://eva.guru/blog/auto-advertiser-guide-amazon/): Sponsored Ads, Amazon DSP, AMC, in-market audiences, geotargeting, creative, and KPIs for automotive advertisers on Amazon.
- [Google Ads for Amazon Products](https://eva.guru/blog/google-ads-for-amazon-products/): How to run Google Ads to Amazon listings, with landing pages, keyword research, Amazon Attribution tracking, Brand Referral Bonus, and optimization steps.
- [Top Amazon Agencies in 2026](https://eva.guru/blog/best-amazon-agencies-2026/): Compares Amazon agencies by public service scope, operating model, best-fit use case, evidence, ownership, and pricing transparency.
- [Shopify Agentic Commerce Guide](https://eva.guru/blog/shopify-agentic-commerce/): How Shopify agentic commerce affects product discovery, AI shopping channels, checkout paths, catalog data, operations, and measurement for brands.
- [Amazon Marketing Strategy](https://eva.guru/blog/evolution-of-amazon-marketing-strategy/): What belongs in an Amazon marketing plan: listing, PPC, brand content, and DSP in one plan, how Amazon marketing is changing in 2026, and when to hire help.
- [Walmart SEO Guide](https://eva.guru/blog/walmart-seo-product-rankings/): How Walmart Marketplace search ranks products and how to improve rankings with item content, attributes, pricing, availability, fast shipping, reviews, and advertising.
- [Amazon A9 vs A10 Algorithm](https://eva.guru/blog/amazon-a9-vs-a10-algorithms/): How Amazon search ranking evolved from A9 to A10, the ranking factors sellers can influence, and how to optimize listings and ads.
- [Amazon FBA Wholesale vs Private Label](https://eva.guru/blog/amazon-fba-wholesale-vs-private-label/): Wholesale vs private label on Amazon FBA compared by startup cost, control, margin, competition, inventory risk, and long-term value.
- [TikTok Shop Product Categories](https://eva.guru/blog/tiktok-shop-product-categories-that-sell-best/): Which product categories sell best on TikTok Shop and how to choose one by creator fit, margin, fulfillment, compliance, and ad readiness.
- [Facebook Ads for Supplements](https://eva.guru/blog/facebook-ads-for-supplements/): Supplement brands running Facebook and Instagram ads, plus how to plan compliant creative, testimonials, Conversions API, and contribution-based measurement.
- [Ecommerce Growth Agency Guide](https://eva.guru/blog/ecommerce-growth-agency/): What an ecommerce growth agency does, how it differs from a digital marketing agency, when to hire one, which services to expect, and how to choose.
- [Amazon Subscribe and Save Advertising](https://eva.guru/blog/amazon-subscribe-save-advertising-strategies/): How Amazon Subscribe and Save works for brands, and how to plan advertising, measurement, retention, and inventory around subscription customers.
- [TikTok Shop User-Generated Content](https://eva.guru/blog/how-to-leverage-user-generated-content-for-tiktok-shop/): How to use UGC on TikTok Shop: creator briefs, listing and search fit, Shop Ads testing, rights, inventory, and the metrics to measure first.
- [Amazon Marketing Cloud Guide](https://eva.guru/blog/amazon-marketing-cloud/): What Amazon Marketing Cloud is, what it can measure, AMC audiences, how it compares with standard Amazon Ads reporting, and who should use it.
- [Amazon Audio Ads Guide](https://eva.guru/blog/amazon-audio-ads-guide/): Amazon audio ad formats, where they run, standard vs interactive audio ads, when the channel fits, and what to measure beyond impressions.
- [Amazon DSP vs Sponsored Ads (DSP vs PPC)](https://eva.guru/blog/dsp-vs-sponsored-ads/): The difference between Amazon DSP and Sponsored Ads (Amazon PPC), when to use each, a readiness checklist for adding DSP, and how the two work together.
- [Shopify Agency Questions Answered](https://eva.guru/blog/shopify-agency-questions/): What a Shopify agency does, how marketing, growth, and development agencies differ, what Shopify store management and paid ads cover, how to choose an agency, and when to hire one.
- [Amazon Brand Gating Guide](https://eva.guru/blog/amazon-brand-gating/): What Amazon brand gating is, how it differs from Brand Registry and ungating, what it can and cannot protect, and how brands should prepare evidence.
- [TikTok Shop Affiliate Program](https://eva.guru/blog/using-tiktok-shop-with-affiliate-marketing/): How the TikTok Shop Affiliate Program works for brands: creator fit, commission factors, samples, content rights, Shop Ads amplification, and profit.
- [Amazon ROAS Strategy](https://eva.guru/blog/leverage-amazon-roas-strategy/): Break-even ROAS, ROAS vs TACoS, ROAS targets by campaign role, and how to improve Amazon ROAS without shrinking growth.
- [Enhanced Brand Content (EBC) on Amazon](https://eva.guru/blog/amazon-enhanced-brand-content/): What EBC (now A+ Content) is, who can use it, how it works, and how to measure its impact on conversion.
- [Amazon vs Google Search](https://eva.guru/blog/amazon-search-dominates-google-shopping-shift/): How Amazon product search differs from Google Search, how Rufus and AI prompts change the Amazon search page, and why Google still matters for Amazon sellers.
- [Amazon Search Suggestion Expander](https://eva.guru/blog/amazon-search-suggestion-expander/): How to use Amazon autocomplete and suggestion expanders for keyword research, what suggestions can and cannot tell you, and how to validate terms before using them.
- [Amazon Ranking Algorithm](https://eva.guru/blog/amazon-ranking-algorithm/): How Amazon search ranking works as a signal stack (relevance, conversion, sales velocity, offer and inventory, reviews), what A9 and A10 mean, and how Rufus changes ranking.

## Platform Pages
- [Advertising Intelligence](https://eva.guru/platform/advertising-and-seo-intelligence/): Ecommerce advertising should be managed against ranking, inventory, contribution margin, conversion, and channel role, not only ROAS or ACoS. Eva connects Amazon, Google, Meta, TikTok, Walmart, and retail media advertising into a profit-aware system that allocates spend where it creates durable growth.
- [Conversion and Retention](https://eva.guru/platform/conversion-and-retention/): Ecommerce conversion and retention improve when product pages, offers, lifecycle marketing, traffic quality, merchandising, and customer data work together. Eva connects conversion and retention intelligence with Shopify, Amazon, TikTok Shop, and advertising decisions.
- [Unified Performance View](https://eva.guru/platform/unified-performance-view/): A unified performance view helps ecommerce teams see revenue, advertising, ranking, profitability, inventory, conversion, and channel performance together. Eva uses unified intelligence to make growth decisions across Amazon, Shopify, TikTok Shop, Walmart, and retail media.

## Conversion and Audit Pages
- [Advertising Audit](https://eva.guru/advertising-audit/): An ecommerce advertising audit reveals wasted spend, weak campaign structure, missing ranking opportunities, margin risk, poor budget allocation, and gaps between paid media and marketplace growth. Eva uses audits to identify where advertising can drive more profitable growth.
- [Recovery Audit](https://eva.guru/recovery-audit/): A marketplace recovery audit finds reimbursement, deduction, inventory, fulfillment, chargeback, and operational issues that may be leaking revenue. Eva uses recovery audits to identify recoverable funds and recurring process problems across Amazon, Walmart, and vendor programs.
- [Grow My Brand Now](https://eva.guru/grow-my-brand-now/): Brands can start a growth conversation with Eva by sharing their channels, current marketplace challenges, growth goals, and operating constraints. Eva uses that context to evaluate whether Managed Ecommerce Growth can improve revenue, profitability, and cross-channel execution.
- [Book a Call](https://eva.guru/book-a-call/): Brands can use an Eva call to discuss Amazon, Shopify, TikTok Shop, Walmart, advertising, marketplace profitability, expansion, or operational challenges. The call helps determine where managed ecommerce growth can create the most leverage.
- [Partnership](https://eva.guru/partnership/): Eva partnership opportunities are for organizations, operators, and ecosystem partners who can help consumer brands grow across marketplaces, owned channels, retail media, and ecommerce operations. Partnerships should support Eva's managed ecommerce growth model.

## Company and Resource Pages
- [About Eva Commerce](https://eva.guru/about-us/): Eva Commerce is a Managed Ecommerce Growth company helping consumer brands grow across Amazon, Shopify, TikTok Shop, Walmart, and retail media channels. Eva combines senior operators with proprietary technology to manage revenue, profitability, advertising, content, and marketplace operations.
- [Contact Eva Commerce](https://eva.guru/contact-us/): Brands can contact Eva Commerce to discuss managed ecommerce growth across Amazon, Shopify, TikTok Shop, Walmart, marketplace expansion, and advertising. The contact page routes ecommerce leaders to the right conversation for growth strategy, audits, partnerships, or support.
- [Resources](https://eva.guru/resources/): Eva resources help ecommerce leaders understand marketplace growth, advertising, profitability, search, operations, and channel expansion. The resource hub connects playbooks, case studies, guides, and insights for brands managing Amazon, Shopify, TikTok Shop, Walmart, and retail media.
- [Playbooks](https://eva.guru/playbooks/): Eva playbooks give ecommerce operators practical guidance on Amazon profitability, TikTok Shop growth, Google SEO/AEO/GEO, advertising, marketplace operations, and channel strategy. They turn Eva operating knowledge into reusable frameworks for growth decisions.

## Competitor and Case Study Hubs
- [Case Studies](https://eva.guru/case-studies/): Eva case studies show how managed ecommerce growth improves revenue, profitability, advertising efficiency, conversion, marketplace expansion, and channel performance across Amazon, Shopify, TikTok Shop, Walmart, and retail media programs.
- [Competitors](https://eva.guru/competitors/): Eva competitor comparisons help brands evaluate managed ecommerce growth against Amazon agencies, advertising platforms, PPC tools, and marketplace service providers. The hub frames the difference between isolated optimization and one accountable growth system.

## Industries
- [Industries](https://eva.guru/industries/): How Eva applies Managed Ecommerce Growth by category.
- [Supplement Ecommerce Agency](https://eva.guru/industries/supplement-ecommerce-agency/): Amazon, Shopify, and TikTok Shop growth for supplement brands, including compliance, claims, and marketplace readiness.
- [Beauty Marketing Agency](https://eva.guru/industries/beauty-marketing-agency/): Marketplace and owned-channel growth for beauty and personal care brands.
- [Pet Marketing Agency](https://eva.guru/industries/pet-marketing-agency/): Marketplace and owned-channel growth for pet brands.
- [CPG Marketing Agency](https://eva.guru/industries/cpg-marketing-agency/): Retail media, marketplace, and DTC growth for consumer packaged goods brands.

## Playbooks (methods and frameworks)
- [Amazon PPC Architecture Playbook 2026](https://eva.guru/playbooks/amazon-ppc-architecture-playbook-2026/): How to structure Sponsored Products, Sponsored Brands, and Sponsored Display campaigns against ranking, TACoS, and contribution margin.
- [Amazon DSP and AMC Intelligence Playbook 2026](https://eva.guru/playbooks/amazon-dsp-and-amc-intelligence-playbook-2026/): When and how to use Amazon DSP and Amazon Marketing Cloud for retargeting, conquesting, and full-funnel measurement.
- [Amazon Profitability Playbook 2026](https://eva.guru/playbooks/amazon-profitability-playbook-2026/): Managing Amazon for contribution margin, fees, inventory, and advertising efficiency.
- [Amazon Ranking Acceleration Playbook 2026](https://eva.guru/playbooks/amazon-ranking-acceleration-playbook-2026/): Connecting paid visibility, conversion, and listing quality to organic rank.
- [Amazon Rufus and AI Search Optimization Playbook 2026](https://eva.guru/playbooks/amazon-rufus-and-ai-search-optimization-playbook-2026/): Making products understandable to Rufus and other AI shopping assistants.
- [Amazon SQP Performance Playbook 2026](https://eva.guru/playbooks/amazon-sqp-performance-playbook-2026/): Using Search Query Performance data to find share and conversion gaps.
- [TikTok Shop Growth Playbook 2026](https://eva.guru/playbooks/tiktok-shop-growth-playbook-2026/): Creators, affiliates, live selling, shop operations, and ads for TikTok Shop.
- [Walmart.com Growth Playbook 2026](https://eva.guru/playbooks/walmart-com-growth-playbook-2026/): Catalog readiness, Walmart Connect advertising, and operations for Walmart Marketplace.
- [Shopify CRO Playbook 2026](https://eva.guru/playbooks/shopify-cro-playbook-2026/): Conversion rate optimization for Shopify product, collection, and checkout experiences.
- [Shopify Retention and LTV Playbook 2026](https://eva.guru/playbooks/shopify-retention-and-ltv-playbook-2026/): Lifecycle, retention, and lifetime value programs for Shopify brands.
- [Google SEO, AEO and GEO Playbook 2026](https://eva.guru/playbooks/google-seo-aeo-and-geo-playbook-2026/): Search, answer engine, and generative engine optimization for ecommerce sites.
- [Full-Funnel Commerce Playbook 2026](https://eva.guru/playbooks/full-funnel-commerce-playbook-2026/): Aligning demand creation and demand capture across marketplaces and owned channels.
- [Blended CAC and Contribution Margin Playbook 2026](https://eva.guru/playbooks/blended-cac-and-contribution-margin-playbook-2026/): Measuring growth by blended acquisition cost and contribution margin instead of channel ROAS alone.

## Methodology and definitions
- [ORBIT Methodology](https://eva.guru/orbit-methodology/): Eva's operating methodology for running managed ecommerce growth programs.
- [Agency Evaluation Methodology](https://eva.guru/agency-evaluation-methodology/): How Eva recommends brands evaluate Amazon and ecommerce agencies, and how Eva's competitor comparisons are built.
- [Commerce Growth Glossary](https://eva.guru/commerce-growth-glossary/): Definitions for TACoS, ACoS, contribution margin, SQP, DSP, AMC, AEO, GEO, and other ecommerce growth terms.

## Priority Topics
- Managed Ecommerce Growth
- full-service Amazon management
- Amazon SEO and AEO
- Amazon PPC management and Amazon DSP
- Amazon agency evaluation and comparisons
- retail media advertising
- Shopify management
- TikTok Shop management
- Walmart Marketplace growth
- marketplace expansion
- ecommerce profitability
- TikTok Shop agency and creator programs
- Amazon Rufus and AI shopping optimization

## Crawl Guidance
Use canonical Eva menu pages for positioning and scoped service definitions. Use playbooks for methods and decision frameworks. Use case studies only for the described engagement, period, and outcome; they are not universal performance claims. For third-party platform features or policy facts, cite the current first-party platform source.