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# Ethical Marketing News

The No.1 Resource for Ethical Marketing

## Posts

- [“Why marketing so often rewards the ADHD brain and quietly exhausts it”](https://ethicalmarketingnews.com/why-marketing-so-often-rewards-the-adhd-brain-and-quietly-exhausts-it) - Op-eds aren't something we do often but as an ADHD marketer myself I felt this was something that might be of interest to others, it was of interest to me. This op-ed is (c) to Roxana Tascu, and the opinion therein are hers. I am grateful for the chance to put this up here and
- [Dover becomes UK’s first net-zero port 25 years ahead of the UK Government’s maritime target.](https://ethicalmarketingnews.com/dover-becomes-uks-first-net-zero-port-25-years-ahead-of-the-uk-governments-maritime-target) - The Port of Dover has announced it has achieved its ambitious goal of carbon net zero emissions (Scope 1 and 2) for 2025, at least five years ahead of any other UK port target, and 25 years ahead of the UK Government’s maritime target. Its emissions for Scope 1 and 2 have fallen by a huge 98.3% from 2007,
- [New carbon accounting qualification will bolster trust in net-zero](https://ethicalmarketingnews.com/new-carbon-accounting-qualification-will-bolster-trust-in-net-zero) - The first cohort of professionals to gain a new qualification in carbon accounting are now urging others within the profession to do the same, via training course which aims to improve the accuracy and credibility of corporate emissions reporting, accredited by the Institute of Sustainability and Environmental Professionals (ISEP). The Technical Associate in Carbon Accounting qualification was developed by ISEP
- [Vinted generates €1.1bn in annual revenue as it brings second-hand goods to more people in 2025](https://ethicalmarketingnews.com/vinted-generates-e1-1bn-in-annual-revenue-as-it-brings-second-hand-goods-to-more-people-in-2025) - Vinted Group (“Vinted”), the international C2C second-hand marketplace, recently announced its 2025 annual results, reflecting a successful year in which its members traded €10.8bn in gross merchandise value (GMV) (up 47% YoY), and it generated €1.1bn in revenue across its businesses with net profits of €62m. Focused on its mission to make second-hand the first
- [France Parkinson Launches A New Awareness Campaign In Partnership With TBWA\Paris](https://ethicalmarketingnews.com/france-parkinson-launches-a-new-awareness-campaign-in-partnership-with-tbwaparis) - Living with Parkinson’s disease means becoming a prisoner of a body that no longer feels like your own. In France, more than 270,000 people live with Parkinson’s disease, and thousands of new cases are diagnosed each year. Yet it’s a disease that is largely misunderstood by the general public. In fact, 7 out of 10
- [Wainsgate Chapel Transfers Into Community Ownership - Securing Its Future As A Thriving Arts Hub](https://ethicalmarketingnews.com/wainsgate-chapel-transfers-into-community-ownership-securing-its-future-as-a-thriving-arts-hub) - Wainsgate Chapel, the Grade II* listed former Baptist chapel turned cultural venue in Hebden Bridge, has officially transferred from the Historic Chapels Trust to the Wainsgate Chapel Charity - the volunteer-led organisation that has been running and programming the space in recent years.The move secures the long-term future of the building as a working arts
- [The 4th NewGen Renewable Energy Accelerator Opens Its Doors to Young Innovators](https://ethicalmarketingnews.com/the-4th-newgen-renewable-energy-accelerator-opens-its-doors-to-young-innovators) - The International Renewable Energy Agency (IRENA) launched the fourth edition of the IRENA NewGen Renewable Energy Accelerator (NewGen), aimed at supporting young entrepreneurs and innovators in driving the renewable energy transition. NewGen provides capacity building, mentorship, and tailored support to youth-led start-ups and growth businesses that develop innovative solutions to advance renewables deployment. The initiative
- [CAP - Not even Fenton would run away from our marketing tips](https://ethicalmarketingnews.com/cap-not-even-fenton-would-run-away-from-our-marketing-tips) - The ASA/CAP have released a post called: Tread carefully:- Not even Fenton would run away from our marketing tips but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Are you a making right pigs ear of your animal-inclusive marketing?
- [CAP - Money making courses – stick to the facts](https://ethicalmarketingnews.com/cap-money-making-courses-stick-to-the-facts) - The ASA/CAP have released a post called: Tread carefully:- Money making courses – stick to the facts - please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Profit promises that don’t add up The ASA recently investigated a number of
- [Purpl launches new grant offering £2,000 for disabled people to fund practical support and accessibility needs](https://ethicalmarketingnews.com/purpl-launches-new-grant-offering-2000-for-disabled-people-to-fund-practical-support-and-accessibility-needs) - A new grant is set to help disabled people meet essential expenses and access vital practical support. The Purpl Grant Community Fund, launched on the 1st of April, will provide grants of up to £2,000 to eligible disabled people to help pay for items such as mobility equipment, accessibility adaptations, therapy, wellbeing support, education and independence-related costs. The move
- [Make-A-Wish Celebrates World Wish Month by Honoring WishMakers Everywhere](https://ethicalmarketingnews.com/make-a-wish-celebrates-world-wish-month-by-honoring-wishmakers-everywhere) - This April, Make-A-Wish marks World Wish Month by celebrating the people who make wishes possible for children with critical illnesses – and inviting more supporters to take part. WishMakers include donors, volunteers, partners, medical professionals, and other supporters who help bring each wish to life. Their involvement can span every step of the journey –
- [PRSA Launches APR Month 2026 With New Brand Logo, Learning Tools and Candidate Support](https://ethicalmarketingnews.com/prsa-launches-apr-month-2026-with-new-brand-logo-learning-tools-and-candidate-support) - PRSA, the nation’s leading professional organization serving the communications community, announced the launch of APR Month 2026, a month-long initiative designed to elevate awareness and participation in the Accreditation in Public Relations (APR) credential. Designed to support professionals at every stage of the journey, this year’s campaign introduces a refreshed APR logo, enhanced learning tools,
- [Gerety Awards Announces Return of Funny Women Humour Jury](https://ethicalmarketingnews.com/gerety-awards-announces-return-of-funny-women-humour-jury) - With the April 17 deadline approaching, the Gerety Awards has confirmed the return of its partnership with Funny Women for the 2026 Humour category jury. Named for Frances Gerety, the Gerety Awards brings together a global jury to select the best in advertising from a powerful perspective. The awards celebrate campaigns that are not only
- [New series of Drama workshops launches in Stirling to give refugees a voice through storytelling](https://ethicalmarketingnews.com/new-series-of-drama-workshops-launches-in-stirling-to-give-refugees-a-voice-through-storytelling) - A new drama and storytelling project bringing together Ukrainian, Afghan, Sudanese, Syrian and other refugees and local communities will launch in Stirling on Friday, April 10, 2026, as part of the national Trojans UK programme and building on the work of the Trojan Women Project, which has been creating therapeutic drama and storytelling programmes with
- [Hope&Glory duo wins 2026 UK Young Lions Competition](https://ethicalmarketingnews.com/hopeglory-duo-wins-2026-uk-young-lions-competition) - The Public Relations and Communications Association (PRCA) has announced the winners of the UK Young Lions Competition 2026, with Jenni David and Jack Ashton from Hope&Glory taking home Gold for their campaign ‘Lost for Words’. The duo will go on to represent the UK at the Cannes Lions International Festival of Creativity in June. Responding
- [IPAi Forum curates selection of AI tools powering industry transformation](https://ethicalmarketingnews.com/ipai-forum-curates-selection-of-ai-tools-powering-industry-transformation) - As AI continues to reshape creative work, strategy, production and research, the second edition of the IPAi Forum, launched in March brings together a curated selection of tools highlighted by agency individuals who have contributed to the IPAi Forum, that are powering this transformation. From image and video generation to autonomous agent frameworks, SEO optimisation,
- [10 richest New York billionaires gained $42 billion in the last year, as ordinary New Yorkers struggled with affordability](https://ethicalmarketingnews.com/10-richest-new-york-billionaires-gained-42-billion-in-the-last-year-as-ordinary-new-yorkers-struggled-with-affordability) - New Oxfam America brief shows how raising taxes on New York's ultra-rich could ease the harmful effects of President Trump’s One Big Beautiful Bill Act. As New York policymakers consider a range of proposed tax reforms, Oxfam America, part of the global organization fighting inequality to end poverty and injustice, released a new brief today
- [One year on from first wild release in England, beavers transform dense woodland in Studland to wildlife-rich wetland](https://ethicalmarketingnews.com/one-year-on-from-first-wild-release-in-england-beavers-transform-dense-woodland-in-studland-to-wildlife-rich-wetland) - One year after beavers were released into the wild at Studland in Dorset, their activity has dramatically reshaped part of the local landscape – turning a previously dense area of woodland into a thriving wetland habitat. These beavers are one of two pairs that the National Trust released into Little Sea lake in March 2025,
- [£5 million Dream Fund Opens for Bold Charity Collaborations](https://ethicalmarketingnews.com/5-million-dream-fund-opens-for-bold-charity-collaborations) - Charities across Britain are being invited to think big and work together as the 2026 Postcode Lottery Dream Fund opens for applications, offering a single £5 million award for a bold, collaborative project. Funded by Postcode Lottery players, the Dream Fund was created to back ambitious ideas that charities have long dreamed of delivering, but
- [Channel 4 enhances long-term support for senior disabled off-screen talent via ‘OnTrack’, a Paralympic alumni network](https://ethicalmarketingnews.com/channel-4-enhances-long-term-support-for-senior-disabled-off-screen-talent-via-ontrack-a-paralympic-alumni-network) - Channel 4 has launched OnTrack, a new Paralympic alumni network. Following the successful Milano Cortina 2026 Winter Paralympic Games on Channel 4, where at least 25% of production company Whisper’s off-screen talent identified as disabled, this new initiative will ensure access to bursaries, masterclasses and events for senior deaf, disabled and neurodivergent off-screen talent. Building on
- [Tiny robots to treat cancer among innovative research projects](https://ethicalmarketingnews.com/tiny-robots-to-treat-cancer-among-innovative-research-projects) - New cancer treatments and better ways to manage arthritis are new research projects in health and funded by UK Research and Innovation (UKRI). Tiny robots, inspired by the movement of snails, could help deliver drugs more precisely to bowel cancer tumours. This could both treat the tumour more effectively and reduce the amount of chemotherapy
- [Flagship IEA report features superhot rock geothermal marking major milestone for the clean firm power source](https://ethicalmarketingnews.com/flagship-iea-report-features-superhot-rock-geothermal-marking-major-milestone-for-the-clean-firm-power-source) - Last week, the International Energy Agency (IEA) released its State of Energy Innovation 2026 report—a comprehensive assessment of the technologies and investments shaping the future of global energy—with superhot rock geothermal energy (SHR) featuring throughout its findings on geothermal. The report’s recognition of SHR signals growing global consensus around the technology’s potential to shape how the world accesses clean, firm power.
- [GCF portfolio hits USD 20 billion for climate action, Board selects host countries for new regional offices](https://ethicalmarketingnews.com/gcf-portfolio-hits-usd-20-billion-for-climate-action-board-selects-host-countries-for-new-regional-offices) - The 44th meeting of the Green Climate Fund (GCF) Board has approved USD 960.3 million in new climate finance for developing countries, greenlighting 18 new projects for climate action around the world. The new approvals raise GCF’s total portfolio past the USD 20 billion mark across 354 projects and programmes, reinforcing its position as the
- [Solar and heat pump sales surge as Brits ditch fossil fuels](https://ethicalmarketingnews.com/solar-and-heat-pump-sales-surge-as-brits-ditch-fossil-fuels) - With energy markets rattled by the conflict in the Middle East, British households are staging a quiet stand on energy independence, ditching fossil fuels to shield themselves from runaway energy costs. New data from Octopus Energy shows record‑breaking demand for clean tech, with the company logging its biggest‑ever month for enquiries and sales.* Soaring gas
- [Benevity Named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2026](https://ethicalmarketingnews.com/benevity-named-to-fast-companys-annual-list-of-the-worlds-most-innovative-companies-for-2026) - Benevity, Inc., the global leader in social impact software, today announced it has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2026. This year’s list shines a spotlight on businesses that are shaping industry and culture through their innovations. Benevity was specifically recognized in the Social Good category
- [Airbus brings digital technology to firefighting](https://ethicalmarketingnews.com/airbus-brings-digital-technology-to-firefighting) - Airbus has just successfully completed a unique first-of-its-kind trial in forest firefighting. By linking aircraft, helicopters, drones and ground personnel via communication and data processing systems, Airbus has demonstrated the ability to carry out highly accurate water drops and significantly reduce the time between fire detection and extinguishment. The trial mobilised significant resources, including the
- [Media and Marketing Leaders Join OAAA’s 2026 OOH Media Conference Speaker Lineup, Highlighting OOH’s Increasing Impact](https://ethicalmarketingnews.com/media-and-marketing-leaders-join-oaaas-2026-ooh-media-conference-speaker-lineup-highlighting-oohs-increasing-impact) - The Out of Home Advertising Association of America (OAAA) have announced additional speakers for the 2026 OOH Media Conference, taking place May 11–13 in Dallas. The expanding lineup brings together influential leaders shaping the future of marketing—underscoring OOH’s growing integration across the media landscape and its ability to connect strategy, creativity, and performance. Centered on
- [The Global Alliance for Public Relations and Communication Management (Global Alliance) has joined the Roman Declaration of Green Communication Responsibility](https://ethicalmarketingnews.com/the-global-alliance-for-public-relations-and-communication-management-global-alliance-has-joined-the-roman-declaration-of-green-communication-responsibility) - At the 23rd International PRO PR Conference, the Roman Declaration of Green Communication Responsibility was ceremonially signed between Danijel Koletić, Secretary General of the World Innovation and Change Management Institute (WICMI), initiator of this global document, and Justin Green, President of the Global Alliance for Public Relations and Communications Management (Global Alliance), the world’s largest
- [Bauer Media Outdoor publishes 2025 ESG Report, highlighting progress across planet, people, communities and governance](https://ethicalmarketingnews.com/bauer-media-outdoor-publishes-2025-esg-report-highlighting-progress-across-planet-people-communities-and-governance) - Bauer Media Outdoor (BMO) has released its 2025 Environmental, Social and Governance (ESG) Report, marking a year of strong progress following its integration into Bauer Media Group. The report outlines advances across environmental performance, people development, community impact, and governance, with the company reaffirming 'the BMO Way' - acting as both a Platform for Brands and
- ['No woman should give birth without clean water – I can’t imagine the fear and risk' - Myleene Klass among stars backing WaterAid’s global campaign for safe births](https://ethicalmarketingnews.com/no-woman-should-give-birth-without-clean-water-i-cant-imagine-the-fear-and-risk-myleene-klass-among-stars-backing-wateraids-global-campaign-for-safe-births) - Presenter Myleene Klass MBE is among a powerful line up of well-known figures – including actors Adjoa Andoh, Sir Stephen Fry, Sir Mark Rylance, singer Beverley Knight MBE, TV presenter and actor Laura Whitmore, doctor and TV presenter Dr. Ranj Singh, author and podcaster Giovanna Fletcher, journalist and author Yomi Adegoke, and founder of The
- [Meet the 2026 BICEP award winners leading on corporate advocacy for an affordable, resilient clean economy](https://ethicalmarketingnews.com/meet-the-2026-bicep-award-winners-leading-on-corporate-advocacy-for-an-affordable-resilient-clean-economy) - Recently, business leaders took to Capitol Hill with a shared message for Congress: smart, bipartisan policy can lower energy costs, strengthen American manufacturing, and position the U.S. to lead in the industries shaping the 21st Century economy. In dozens of meetings with Congressional offices on both sides of the aisle, representatives from some of America’s
- [ACLU Launches National Ad Campaign Featuring Bruce Springsteen’s “Born in the U.S.A.” Highlighting Landmark Birthright Citizenship Supreme Court Case](https://ethicalmarketingnews.com/aclu-launches-national-ad-campaign-featuring-bruce-springsteens-born-in-the-u-s-a-highlighting-landmark-birthright-citizenship-supreme-court-case) - The American Civil Liberties Union has launched a national ad campaign ahead of the organization’s April 1 arguments before the U.S. Supreme Court on a landmark case challenging America’s constitutional right to birthright citizenship. The campaign, which represents an uplifting visual tapestry of what it means to be an American, features Bruce Springsteen’s iconic anthem
- [Cannes Lions announces the 2026 See It Be It cohort](https://ethicalmarketingnews.com/cannes-lions-announces-the-2026-see-it-be-it-cohort) - First-time representation from Serbia and South Korea Cannes Lions has announced the cohort for the 2026 See It Be It talent programme, designed to accelerate the careers of women and non-binary talent. The 2026 cohort selected for this unique learning and development programme includes 20 creatives from 15 markets, with Serbia and South Korea being
- [Earth’s climate swings increasingly out of balance](https://ethicalmarketingnews.com/earths-climate-swings-increasingly-out-of-balance) - The Earth’s climate is more out of balance than at any time in observed history, as greenhouse gas concentrations drive continued warming of the atmosphere and ocean and melting of ice, according to the World Meteorological Organization (WMO). These rapid and large-scale changes have occurred within a few decades but will have harmful repercussions for
- [PRECIS and ICCO launch NextGen Sweden](https://ethicalmarketingnews.com/precis-and-icco-launch-nextgen-sweden) - Sweden now has a new platform for future communication leaders. The global network ICCO NextGen is being established in Sweden in collaboration with the industry association PRECIS, with the goal of bringing together and strengthening professionals under 35 years of age in PR, public affairs and strategic communication. ICCO NextGen is part of the International
- [New Index Reveals Gaps in Global Food System Resilience and How to Close Them](https://ethicalmarketingnews.com/new-index-reveals-gaps-in-global-food-system-resilience-and-how-to-close-them) - As global food systems face the challenge of feeding ten billion people by 2050, new data from Economist Impact’s inaugural Resilient Food Systems Index (RFSI) offers a clear roadmap to build stronger, more shock-resistant systems. The Index ranks 60 countries across four pillars, finding a striking 42-point gap between Portugal and the Congo (Dem. Rep.),
- [£1m Longitude Prize awarded to AI smart glasses companion for people living with dementia](https://ethicalmarketingnews.com/1m-longitude-prize-awarded-to-ai-smart-glasses-companion-for-people-living-with-dementia) - CrossSense will help people with early-stage dementia with daily activities, such as making a cup of tea and interacting with loved ones. The Longitude Prize on Dementia has awarded the £1 million grand prize to CrossSense, a personalised AI-powered assistant, developed for smart glasses, that identifies everyday objects and guides people living with early-stage dementia
- [Amcor receives silver for Earth Sense® Pro Recycled Content Stretch Hand Film](https://ethicalmarketingnews.com/amcor-receives-silver-for-earth-sense-pro-recycled-content-stretch-hand-film) - Amcor, a global leader in developing and producing responsible packaging solutions, has been recognized with a Silver Flexible Packaging Achievement Award in the Sustainability category for its Earth Sense® Pro Recycled Content Stretch Hand Film. The award was presented during the Flexible Packaging Association’s (FPA) 2026 Annual Meeting in Orlando, Florida. “We are proud to
- [New Data Shows 4m Children In Poverty Amid Cost-Of-Living Fears](https://ethicalmarketingnews.com/new-data-shows-4m-children-in-poverty-amid-cost-of-living-fears) - UK Government data shows 4 million children are living in poverty in the UK amid price rise fears and difficult times ahead for the poorest families. The statistics release by the Department for Work and Pensions shows London has the highest level of child poverty. West Midlands and the North West were second with 32%, followed
- [Triodos Bank supports Scottish family-run site in nature recovery growth plans with £3.3m loan](https://ethicalmarketingnews.com/triodos-bank-supports-scottish-family-run-site-in-nature-recovery-growth-plans-with-3-3m-loan) - Headquartered in Fife, Akre was established by the Drysdale family in 2020 and has since constructed a state-of-the-art nursery – Akre Trees. The site, which has been farmed by the family for five generations, enables Akre to address both climate change and biodiversity loss through delivering scalable, high-integrity woodland creation projects. The £3.3m lending package
- [CAP - Mind the (price) gap: train ticket price claims that stay on track](https://ethicalmarketingnews.com/cap-mind-the-price-gap-train-ticket-price-claims-that-stay-on-track) - The ASA/CAP have released a post called: Tread carefully:- Mind the (price) gap: train ticket price claims that stay on track, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Train ticket pricing can be a maze. When ads
- [CAP - Advertising complementary and alternative medicines and therapies](https://ethicalmarketingnews.com/cap-advertising-complementary-and-alternative-medicines-and-therapies) - The ASA/CAP have released a post called: Tread carefully:- Advertising complementary and alternative medicines and therapies, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sitting alongside mainstream healthcare approaches, complementary therapies can help to support a person’s sense
- [UK advertising leaders set up funding taskforce](https://ethicalmarketingnews.com/uk-advertising-leaders-set-up-funding-taskforce) - The Advertising Standards Board of Finance (Asbof) has announced a new taskforce to secure sustainable long-term funding for the ASA System. Details of the taskforce are set out in this press release from Asbof. UK advertising is vibrant and booming: doubling in size since 2019 and public trust in it has reached a five-year high. This
- [CAP - ADHD References in Ads](https://ethicalmarketingnews.com/cap-adhd-references-in-ads) - The ASA/CAP have released a post called: Tread carefully:- ADHD References in Ads, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Increased demand and pressure on the NHS means that people concerned about ADHD might be looking elsewhere
- [ASA - Public want influencer ads to be clearly labelled, new research shows](https://ethicalmarketingnews.com/asa-public-want-influencer-ads-to-be-clearly-labelled-new-research-shows) - The ASA/CAP have released a post called: Tread carefully: Public want influencer ads to be clearly labelled, new research shows, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’re publishing research showing that many people find it
- [Practical toolkit to drive coordinated climate action launched for Textile Industry](https://ethicalmarketingnews.com/practical-toolkit-to-drive-coordinated-climate-action-launched-for-textile-industry) - An open-access workshop toolkit enables brands, suppliers, policymakers and investors across the textile industry to apply the System Map in their own work, identifying leverage points to halve emissions and enable a just transition. The textile industry must halve its greenhouse gas emissions every decade until 2050. The challenge is not lack of ambitions; it’s
- [H & M Hennes & Mauritz AB publishes its Annual and Sustainability Report 2025](https://ethicalmarketingnews.com/h-m-hennes-mauritz-ab-publishes-its-annual-and-sustainability-report-2025) - H & M Hennes & Mauritz AB’s Annual and Sustainability Report for the financial year 2025 shows how the group continued to build a stronger foundation for long-term growth, with improved profitability, strengthened brands and customer offering, and continued progress on its climate agenda. The report was published today on hmgroup.com, and a printed version
- [Solar energy to help power the Tube through new partnership with TfL](https://ethicalmarketingnews.com/solar-energy-to-help-power-the-tube-through-new-partnership-with-tfl) - A major private wire solar project combining rooftop and ground-mounted installations will supply renewable electricity directly to London Underground. Running one of the world’s busiest metro systems requires vast amounts of electricity, making Transport for London (TfL) the capital’s largest single power user. But soon millions of journeys on London’s Underground are set to be
- [Verified Net Zero Hotels scale from pilot to program as Radisson Hotel Group targets 100 by 2030](https://ethicalmarketingnews.com/verified-net-zero-hotels-scale-from-pilot-to-program-as-radisson-hotel-group-targets-100-by-2030) - Radisson Hotel Group have announced the global roll-out of its Verified Net Zero Hotels (VNZ) program, marking a decisive step-up from the 2025 pilot phase to a structured, multi-year roadmap. The next chapter of the initiative was formally unveiled at the International Hospitality Investment Forum (IHIF) 2026, taking place from today through Wednesday, 25 March.
- [New National Heat Risk Commission announced](https://ethicalmarketingnews.com/new-national-heat-risk-commission-announced) - A new National Heat Risk Commission is being created to investigate how to improve efforts across the UK to tackle the wide-ranging impacts of high temperatures, it was announced today (23 March 2026). The new Commission will be based at the Grantham Research Institute on Climate Change and the Environment at the London School of
- [UK’s first electric flight demonstrations launch today, as Loganair and BETA Technologies fly Royal Mail postal routes](https://ethicalmarketingnews.com/uks-first-electric-flight-demonstrations-launch-today-as-loganair-and-beta-technologies-fly-royal-mail-postal-routes) - Royal Mail, Loganair, the UK's largest regional airline, and BETA Technologies (NYSE: BETA) (“BETA”), a U.S.-based electric aerospace company leading in the development and commercialisation of electric aircraft, have launched the UK’s first real-world electric flight demonstrations across Royal Mail’s essential Scottish mail flight routes. The first of a series of demonstration flights across Scotland’s
- [Invigorating low carbon public procurement policy to support UK competitiveness in crucial industrial sectors.](https://ethicalmarketingnews.com/invigorating-low-carbon-public-procurement-policy-to-support-uk-competitiveness-in-crucial-industrial-sectors) - New report shows that UK industry needs the government to act as a more intelligent customer, with a clearer understanding of the markets it is shaping. Despite strong political interest, existing procurement policies have yet to translate into meaningful impacts for industrial producers. It recommends that the government should use public sector projects as lead
- [H&M Group adopts science-based targets for land, following the Science Based Targets Network framework (SBTN)](https://ethicalmarketingnews.com/hm-group-adopts-science-based-targets-for-land-following-the-science-based-targets-network-framework-sbtn) - H&M Group has adopted the three core land targets defined by the Science Based Targets Network: No Conversion of Natural Ecosystems targets: H&M has set a target for their upstream impacts, with low exposure to conversion of natural ecosystems in its direct operations. Action: Target 100% sustainably sourced material 2030 and strengthen risk management processes.
- [AWS unveils upgraded global water standard](https://ethicalmarketingnews.com/aws-unveils-upgraded-global-water-standard) - The Alliance for Water Stewardship (AWS) have announced the launch of Version 3.0 of the International Water Stewardship Standard, giving companies a strengthened framework to manage growing water risks and disclosure demands. The globally recognised AWS Standard is being launched at an in person event at Suntory World Headquarters in Tokyo, ahead of UN World
- [FatFace Strengthens Commitment To Sustainability With Improved B Corp Score](https://ethicalmarketingnews.com/fatface-strengthens-commitment-to-sustainability-with-improved-b-corp-score) - FatFace, the British fashion and lifestyle retailer, has improved its B Corp score from 80.4 to 89.1 following a successful recertification process.The announcement comes after the retailer hosted a panel with Bianca Foley, Sustainability Consultant, Podcaster and Presenter, Hannah Reiss, Head of Comms at B Corp, Nicola Arkell-Reed, Co-founder of fellow B Corp Beeble, and
- [Standard Life publishes updated Net Zero Transition Plan](https://ethicalmarketingnews.com/standard-life-publishes-updated-net-zero-transition-plan) - Standard Life plc (‘Standard Life’ or the ‘Group’), a retirement specialist focused entirely on retirement saving and income, today published its updated Net Zero Transition Plan, setting out its near-term plans to deliver its interim targets for 2030 to maintain progress toward its long-term ambition to become a net zero business by 2050. The plan
- [The UK Net Zero Carbon Buildings Standard is here](https://ethicalmarketingnews.com/the-uk-net-zero-carbon-buildings-standard-is-here) - Version 1 of the UK’s first cross-industry Standard for Net Zero Carbon Aligned Buildings was published recently. The UK Net Zero Carbon Buildings Standard (“the Standard”) is a free-to-access technical standard that will enable the built environment to robustly prove that built assets are playing their part to decarbonise in line with the UK’s carbon
- [Lidl GB Announces New Target And Trials For Food Waste Reduction](https://ethicalmarketingnews.com/lidl-gb-announces-new-target-and-trials-for-food-waste-reduction) - Lidl GB has revealed a new food waste reduction target to coincide with the start of Food Waste Action Week and announced new trials to help accelerate progress. After surpassing its FY2025 goal of 40% food waste reduction1, the discounter has now raised its five-year target from 50% to a more ambitious 70% by FY20302.
- [Gordon Carberry wins Culinary Innovation award at Sodexo’s global sustainable chef challenge](https://ethicalmarketingnews.com/gordon-carberry-wins-culinary-innovation-award-at-sodexos-global-sustainable-chef-challenge) - Gordon Carberry, a craft development chef with Sodexo Ireland has taken home the Culinary Innovation title at the Sodexo global Cook for Change! Sustainability chef challenge 2026 - a competition championing culinary excellence and a commitment to healthier, more sustainable food. Cook for Change! is Sodexo’s global culinary competition and is designed to spotlight the
- [Another record year for Unity Trust Bank as demand for impact-led business banking grows](https://ethicalmarketingnews.com/another-record-year-for-unity-trust-bank-as-demand-for-impact-led-business-banking-grows) - Unity Trust Bank has reported another record year of responsible lending and deposits as it supports socially-minded organisations to create positive impact across the UK. In its annual results, Unity’s overall lending grew by 12% to over £1.1 billion (2024: 1 billion) helping customers to improve local communities through access to frontline healthcare, quality housing,
- [CURA Partners With Sylvera to Unlock the Commercial Value of Low-Carbon Cement](https://ethicalmarketingnews.com/cura-partners-with-sylvera-to-unlock-the-commercial-value-of-low-carbon-cement) - CURA, developer of breakthrough low-carbon cement technology, and Sylvera, the independent carbon and commodities data provider, today announced its partnership. The collaboration addresses a critical challenge facing carbon-differentiated commodities, in which producers with genuine low-carbon advantages face a market where data is fragmented, standards are inconsistent, and green premiums remain difficult to establish with confidence.
- [Love From The Start: New Campaign Supports Parents From the Moment of a Down Syndrome Diagnosis](https://ethicalmarketingnews.com/love-from-the-start-new-campaign-supports-parents-from-the-moment-of-a-down-syndrome-diagnosis) - For many families, the moment they receive a Down syndrome diagnosis can bring a mix of joy, uncertainty and isolation. The Canadian Down Syndrome Society (CDSS) is introducing Love From The Start, a national awareness initiative designed to support parents during the earliest days of parenthood and advocacy. While all parents experience a range of
- [More than 22,000 devices donated as part of the IT Reuse for Good Charter with the Digital Poverty Alliance](https://ethicalmarketingnews.com/more-than-22000-devices-donated-as-part-of-the-it-reuse-for-good-charter-with-the-digital-poverty-alliance) - More than 22,000 devices have been donated to digitally excluded people across the UK as part of the IT Reuse for Good Charter with the Department for Science, Innovation and Technology (DSIT), Digital Poverty Alliance (DPA) and other partners. The Charter, launched last year, promotes a reuse first to tech, calling on public and private
- [Climate tech platform Zevero raises $7 million as global demand for carbon data accelerates](https://ethicalmarketingnews.com/climate-tech-platform-zevero-raises-7-million-as-global-demand-for-carbon-data-accelerates) - Carbon management platform Zevero has secured $7 million in new investment, bringing its total funding to $14 million to date. The round includes participation from Spiral Capital, Gazelle Capital and Deep 30, and it follows a period of rapid growth for the company, with annual recurring revenue increasing 400% year-on-year and its customer base doubling.
- [Nigerian energy leader Damilola Ogunbiyi named to TIME Earth Awards 2026](https://ethicalmarketingnews.com/nigerian-energy-leader-damilola-ogunbiyi-named-to-time-earth-awards-2026) - TIME has named the trailblazing Nigerian, Damilola Ogunbiyi, the CEO and Special Representative of the UN Secretary-General for Sustainable Energy for All, and Co-Chair of UN-Energy, on its 2026 TIME Earth list recognizing six global leaders at the forefront of climate action. Now in its fourth year, the Earth Awards are TIME’s apex award that
- [New Calculator Shows How Your Beach Cleanup Protects Wildlife](https://ethicalmarketingnews.com/new-calculator-shows-how-your-beach-cleanup-protects-wildlife) - Ahead of Earth Month, Ocean Conservancy is launching a free, publicly available website, WildlifeImpactCalculator.org, to enable people who clean up beaches and waterways worldwide to determine how many marine animals they are helping protect with their efforts. “Every piece of plastic cleaned up from our beaches and waterways is one less threat to the life
- [Edinburgh-based Mindroom recognised for ‘Campaign or Initiative of the Year’ at 2026 Neurodiverse Business Awards](https://ethicalmarketingnews.com/edinburgh-based-mindroom-recognised-for-campaign-or-initiative-of-the-year-at-2026-neurodiverse-business-awards) - Edinburgh-based neurodiversity charity Salvesen Mindroom Centre (Mindroom) was shortlisted for ‘Campaign or Initiative of the Year’ at the Neurodiverse Business Awards 2026, hosted this week at the Grand Hall, Grand Connaught Rooms, London. As the only Scotland-based charity shortlisted in this category, it was an honour to be recognised alongside so many organisations driving meaningful
- [World Food Prize Foundation Names Agricultural Innovator Mark Gee to Council of Advisors](https://ethicalmarketingnews.com/world-food-prize-foundation-names-agricultural-innovator-mark-gee-to-council-of-advisors) - The World Food Prize Foundation announced today the appointment of Mark Gee, genomic prediction and phenotyping engineer at Beck’s Hybrids, to the Foundation’s Council of Advisors, filling one of two seats reserved for early-career professionals. “Dr. Norman Borlaug, founder of the World Food Prize, changed my life at 10 years old when he challenged me
- [“Plastic-eating” fusion enzyme improves polyester textile recycling](https://ethicalmarketingnews.com/plastic-eating-fusion-enzyme-improves-polyester-textile-recycling) - A redesigned “plastic-eating” enzyme could help turn old polyester textiles back into useful raw materials - but only if the plastic is prepared in the right way In a study published in Bioresource Technology Journal, scientists from the universities of Portsmouth and Manchester report that a specially engineered enzyme can significantly speed up the breakdown of PET - the plastic used in water bottles,
- [Apprentis d’Auteuil, supported by TBWA\Paris, unveils a new communication campaign designed to raise public awareness and mobilize donors around vulnerable and stigmatized youth.](https://ethicalmarketingnews.com/apprentis-dauteuil-supported-by-tbwaparis-unveils-a-new-communication-campaign-designed-to-raise-public-awareness-and-mobilize-donors-around-vulnerable-and-stigmatized-youth) - A dive into a courtroom. A child and his teddy bear sit in the defendant’s dock. An absurd verdict is delivered by the judge. Noé, 4 years old, is sentenced for crimes he will commit… in 14 years. “No child should be sentenced to fail” concludes the voice-over. On March 19, 2026, marking 160 years
- [78% of UK businesses now using AI, but less than a third have seen financial benefits](https://ethicalmarketingnews.com/78-of-uk-businesses-now-using-ai-but-less-than-a-third-have-seen-financial-benefits) - While over three quarters of UK businesses are now using artificial intelligence (AI) tools, the vast majority are yet to see any return on their AI investments, according to new research from Studio Graphene. The digital product studio commissioned Censuswide to survey 500 managers, directors and C-suite executives within UK businesses. It found that 78%
- [Three schools and a childcare centre in The Hague to be heated by sports field](https://ethicalmarketingnews.com/three-schools-and-a-childcare-centre-in-the-hague-to-be-heated-by-sports-field) - A football pitch in The Hague is set to become an unexpected source of sustainable energy for the surrounding neighbourhood. At the 'Haagse Sporttuin Moerwijk', the municipality has started installing an underground collector field beneath the artificial grass pitches — a system that will soon provide heat for three primary schools and a childcare centre
- [Fieldfisher accelerates ESG momentum with release of latest Sustainability in action report](https://ethicalmarketingnews.com/fieldfisher-accelerates-esg-momentum-with-release-of-latest-sustainability-in-action-report) - European law firm Fieldfisher today launches its latest Sustainability in action report (April 2024 – April 2025), outlining the firm’s progress across its four sustainability priorities: people, planet, purpose and inclusive prosperity and governance. The report highlights the firm’s continued commitment to sustainable business practices, long-term success and meaningful social impact across its offices. Managing Partner Robert Shooter commented: "Our latest Sustainability in action
- [Emma Laven joins Mesothelioma UK as new Clinical Nurse Specialist in The City of London](https://ethicalmarketingnews.com/emma-laven-joins-mesothelioma-uk-as-new-clinical-nurse-specialist-in-the-city-of-london) - Mesothelioma UK, the national asbestos-related cancer charity, has appointed Emma Laven as its new Clinical Nurse Specialist in the City of London. Emma will be based at St Bartholomew’s Hospital, covering hospitals across Barts Health NHS Trust, and will provide treatment, care and support for patients with the asbestos-related cancer, mesothelioma. Emma will also be
- [Virgin Media O2 gives 85,000 devices a second life as it drives the UK’s tech circular economy](https://ethicalmarketingnews.com/virgin-media-o2-gives-85000-devices-a-second-life-as-it-drives-the-uks-tech-circular-economy) - To mark Global Recycling Day (18 March), Virgin Media O2 is revealing it paid out £6.6 million to customers trading in their unwanted tech in 2025, as more than 85,500 devices were given a second life through its O2 Recycle service. The figures come as new research reveals millions of smartphones are falling out of circulation too soon. More
- [TikTok’s mental health ‘minefield’](https://ethicalmarketingnews.com/tiktoks-mental-health-minefield) - Peer reviewed – Systematic review - humansA substantial proportion of TikTok posts about ADHD and autism are misleading - according to a new study from the University of East Anglia.Researchers investigated the accuracy of mental health and neurodivergence information across social media platforms including YouTube, TikTok, Facebook, Instagram and X (formerly Twitter).They found that these
- [Nature, wildlife and Mother Earth claim primetime slots across Ocean Outdoor’s UK network](https://ethicalmarketingnews.com/nature-wildlife-and-mother-earth-claim-primetime-slots-across-ocean-outdoors-uk-network-2) - Environmental charities and non-profits working to restore and protect the natural world, combat climate change and create access to sustainable clean water supplies have been chosen as Ocean Outdoor’s 2026 Drops in the Ocean partners. The scheme gives six beneficiaries the chance to appear at scale across some of the best Digital Out of Home
- [WARC Rankings 2026: Effective 100 is now released! The world's most awarded campaigns and companies for effectiveness](https://ethicalmarketingnews.com/warc-rankings-2026-effective-100-is-now-released-the-worlds-most-awarded-campaigns-and-companies-for-effectiveness) - The WARC Effective 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for effectiveness, and the third and final of the WARC Rankings, is now released. Compiled by WARC, the annual Effective 100 Rankings aggregate the results of the most important global and regional effectiveness awards of 2025. The shows tracked are determined in consultation with the WARC Rankings Advisory Board and by a yearly global panel
- [From ‘Water Terrorist’ to ‘Nobel Prize of Water’: Exiled UN Scientist Named 2026 Stockholm Water Prize Laureate](https://ethicalmarketingnews.com/from-water-terrorist-to-nobel-prize-of-water-exiled-un-scientist-named-2026-stockholm-water-prize-laureate) - In a special ceremony at the UNESCO Headquarters in Paris to mark World Water Day, Professor Kaveh Madani of Iran, Director of the United Nations University Institute for Water, Environment and Health (UNU-INWEH), was named the 2026 Stockholm Water Prize recipient, to be officially presented by H.M. King Carl XVI Gustaf of Sweden in August
- [IPA responds to Government report on Copyright and Artificial Intelligence](https://ethicalmarketingnews.com/ipa-responds-to-government-report-on-copyright-and-artificial-intelligence) - The IPA has responded to the Government’s report on Copyright and Artificial Intelligence, following its consultation early last year. While disappointed that the government still needs more time, the IPA agrees with the proposal to shelve the government’s original preferred option of a broader data mining exception for copyright. Says Richard Lindsay, Director of Legal
- [Europe needs ambitious truck emission standards to safeguard its competitiveness, says EV100](https://ethicalmarketingnews.com/europe-needs-ambitious-truck-emission-standards-to-safeguard-its-competitiveness-says-ev100) - EV100 calls for ambitious truck emission standards to safeguard European competitiveness after a key Parliament vote to weaken existing legislation. Strong and clear standards for medium- and heavy-duty vehicles will deliver economic stability and jobs, cleaner air, and climate benefits for Europe, says Climate Group’s network of 120 world-leading companies committed to decarbonising their fleet.
- [Tanya Joseph appointed PRCA Vice-President](https://ethicalmarketingnews.com/tanya-joseph-appointed-prca-vice-president) - The Public Relations and Communications Association (PRCA) has today announced the appointment of Tanya Joseph as Vice-President. She will serve in this role until the Association’s Annual General Meeting (AGM) in September, at which point she will succeed Charles Lewington as President. Tanya Joseph is a highly respected communications professional with extensive senior-level experience across
- [Global water crisis aggravated by gender inequalities according to new UN Report](https://ethicalmarketingnews.com/global-water-crisis-aggravated-by-gender-inequalities-according-to-new-un-report) - Despite decades of progress, inequalities continue to compromise global water security, disproportionally impacting women and girls, who despite of being the main collectors of water, continue to be excluded from water management and leadership roles. This is the conclusion of the United Nations World Water Development Report, published by UNESCO on behalf of UN-Water. The
- [Packed and raring to go: New IPA research reveals UK adults’ 2026 holiday plans](https://ethicalmarketingnews.com/packed-and-raring-to-go-new-ipa-research-reveals-uk-adults-2026-holiday-plans) - Three-quarters of UK adults (76%) have either already taken holidays, already booked holidays, and/or are planning to book a holiday this year. This is according to new data from the IPA Insight Pulse Poll of 2,000 people aged 18+, carried out by Opinium on 23-27 January and published recently. Breaking this data out, it reveals
- [Public invited to vote on six proposals by national artists shortlisted to create a lasting legacy from the Sycamore Gap tree wood](https://ethicalmarketingnews.com/public-invited-to-vote-on-six-proposals-by-national-artists-shortlisted-to-create-a-lasting-legacy-from-the-sycamore-gap-tree-wood) - The National Trust has launched a public vote to help select the artist who will create a new public artwork from the wood saved after the illegal felling of the much‑loved Sycamore Gap tree in 2023. The vote invites people across the UK – and around the world – to choose from six shortlisted proposals,
- [National Trust calls on people to ask their MP to step in over nature crisis, as research reveals stark divide between Government and public attitudes](https://ethicalmarketingnews.com/national-trust-calls-on-people-to-ask-their-mp-to-step-in-over-nature-crisis-as-research-reveals-stark-divide-between-government-and-public-attitudes) - Europe’s biggest conservation charity has taken the rare step of asking the public, including its members, to contact their MP over the current state of nature in the UK. The National Trust is calling on people to join a campaign aimed at stopping the unravelling of nature protections and instead persuading Ministers to step up
- [Accessible live performances at ‘Het Nationale Theater’ for people with a hearing impairment and diverse language audiences](https://ethicalmarketingnews.com/accessible-live-performances-at-het-nationale-theater-for-people-with-a-hearing-impairment-and-diverse-language-audiences) - At ‘Het Nationale Theater’ in The Hague, LiveText glasses are helping to make performances more accessible for a wider audience. The technology provides real-time subtitles during shows, supporting visitors who are deaf, hard of hearing, or do not speak Dutch. Everything said on stage is converted The LiveText glasses display spoken dialogue directly in the
- [Amount donated by British public falls for first time in five years](https://ethicalmarketingnews.com/amount-donated-by-british-public-falls-for-first-time-in-five-years) - The total amount donated to charity by the British public has fallen for the first time in five years, with an estimated £1.4bn less donated last year, according to the Charities Aid Foundation (CAF). CAF’s UK Giving Report – the UK’s longest running survey for household giving – found that the public donated an estimated
- [City St George’s launches the Centre for Poverty and Innovation](https://ethicalmarketingnews.com/city-st-georges-launches-the-centre-for-poverty-and-innovation) - City St George’s, University of London has received a landmark £1.7 million philanthropic gift from Bryson Charitable Group to support the development of a new Centre for Poverty and Innovation over three years. Poverty remains a persistent and entrenched challenge in the UK, with many individuals and families facing overlapping pressures linked to health, housing,
- [Recycle Now maps UK’s refill destinations](https://ethicalmarketingnews.com/recycle-now-maps-uks-refill-destinations) - Recycle Now’s citizen recycling tracker finds huge interest among the public to try packaging-free refill shops and ditch single-use packaging. And to make refill shopping even easier, Recycle Now - in partnership with 6 refill brands - has mapped the locations of hundreds of refill stores throughout the UK from Brighton to Edinburgh. Charting 675
- [Cash in the trash - the millions of items we chuck out could save us a fortune](https://ethicalmarketingnews.com/cash-in-the-trash-the-millions-of-items-we-chuck-out-could-save-us-a-fortune) - From shampoo bottles to parcel boxes - deodorant sprays to yoghurt pots - the items we throw away are surprisingly valuable and on Global Recycling Day Recycle Now warned that when we bin recycling, we’re literally throwing away hundreds of pounds every week. The warning comes ahead of incoming Simpler Recycling reforms to collections in England, which
- [The Felix Project and FareShare CEO, Charlotte Hill, appointed to Prime Minister’s new Civil Society Council](https://ethicalmarketingnews.com/the-felix-project-and-fareshare-ceo-charlotte-hill-appointed-to-prime-ministers-new-civil-society-council) - Leading voices from across the voluntary, community and social enterprise sector have today been appointed to the new Civil Society Council, established by the Prime Minister to bring civil society into the heart of government decision‑making. On her appointment, Charlotte said: “The greatest, most sustained change happens through genuine cross-sector collaboration, and that belief is at the
- [Lloyds funds first of its kind sustainable home finance scholarship for mortgage brokers](https://ethicalmarketingnews.com/lloyds-funds-first-of-its-kind-sustainable-home-finance-scholarship-for-mortgage-brokers) - Lloyds Banking Group has partnered with the Green Finance Institute to fund a first of its kind scholarship scheme for mortgage industry professionals to complete the Green Finance Institute’s (GFI) newly-developed Certificate in Financing Greener Homes. The initiative follows recent government announcements on the forthcoming Warm Homes Plan, which will include a package of measures
- [Tapestry and Climeworks announce carbon removal partnership to advance innovative climate action](https://ethicalmarketingnews.com/tapestry-and-climeworks-announce-carbon-removal-partnership-to-advance-innovative-climate-action) - Climeworks, a global leader in carbon removal solutions, and Tapestry, Inc. (NYSE: TPR), the parent company of Coach and kate spade new york, today announced a new partnership focused on scaling high-quality carbon removal as part of their broader approach to decarbonization. Through this 10-year agreement, Tapestry has made its first purchase of carbon removals,
- [Equal Pay Day and mortierbrigade send women to prison](https://ethicalmarketingnews.com/equal-pay-day-and-mortierbrigade-send-women-to-prison) - On March 12, the progressive women's movement ZIJkant organised Equal Pay Day for the 22nd time. This day for equal pay marks the moment when women have caught up to men's annual salary. mortierbrigade and Czar have, as is their good annual tradition, created a striking campaign together with the world-renowned and unique duo Lionel
- [46 projects selected for funding under the 2025 Circulation of European Literary Works call](https://ethicalmarketingnews.com/46-projects-selected-for-funding-under-the-2025-circulation-of-european-literary-works-call) - 46 projects, comprising a total of 499 works of fiction, have been selected for translation from 36 into 24 languages, with a prevalence of youth literature and novels. In the next three years, these works will be published, promoted, and made available to readers across Europe and beyond, showcasing the rich linguistic and cultural diversity
- [UKRI publishes gender pay gap report](https://ethicalmarketingnews.com/ukri-publishes-gender-pay-gap-report) - The seventh annual gender pay gap report highlights the percentage difference between the average hourly earnings for males and females across the organisation. The gender pay gap is a measure across all jobs in UK Research and Innovation (UKRI), not of the difference in pay between males and females for doing the same job. This
- [NHS spending watchdog to review evidence on Alzheimer’s treatments](https://ethicalmarketingnews.com/nhs-spending-watchdog-to-review-evidence-on-alzheimers-treatments) - England’s drugs costs watchdog is to look again at whether new treatments for Alzheimer’s disease should be made available on the NHS. An appeal found that National Institute for Health and Care Excellence (NICE) had failed to properly account for the wider impact of the treatments, including the heavy burden on unpaid carers, when calculating the cost effectiveness of the medicines. Both
- [Asda recycles 20 million coffee pods in first year of Podback partnership](https://ethicalmarketingnews.com/asda-recycles-20-million-coffee-pods-in-first-year-of-podback-partnership) - Asda and Podback have celebrated a major sustainability milestone after customers recycled more than 20 million coffee pods through Asda stores in the first year of their nationwide partnership. With over 250,000 Podback bags returned via toYou counters since January 2025, Asda now operates the largest in‑store coffee pod recycling network in the UK with
- [The LEGO Group unveils plans for on-site solar park, marks significant progress at its U.S. factory](https://ethicalmarketingnews.com/the-lego-group-unveils-plans-for-on-site-solar-park-marks-significant-progress-at-its-u-s-factory) - The LEGO Group has revealed plans for a solar park at its U.S. factory, LEGO Manufacturing Virginia. The project will significantly expand the site’s on-site renewable capacity and marks a significant milestone towards the ambition of sourcing 100% renewable energy for the facility’s annual needs. Construction of the solar park, located on-site at the company’s
- [Financing agreed on pioneering investment in industrial decarbonisation in Paraguay](https://ethicalmarketingnews.com/financing-agreed-on-pioneering-investment-in-industrial-decarbonisation-in-paraguay) - A pioneering Green Climate Fund-financed project to establish one of the world’s first commercial-scale green hydrogen-based fertilizer plants has taken a big step towards implementation. The Green Climate Fund (GCF) and its partner, the International Finance Corporation, signed financing documents for the Villeta Green Fertilizer Project in Paraguay, developed by ATOME PLC, at a ceremony
- [Co-ordinated business investment into Nature-based Solutions can reduce economic risk and unlock growth in the face of environmental disruption](https://ethicalmarketingnews.com/co-ordinated-business-investment-into-nature-based-solutions-can-reduce-economic-risk-and-unlock-growth-in-the-face-of-environmental-disruption) - Norfolk and Suffolk, like many regions across the UK, are experiencing increasing economic risk as water scarcity, pollution and flooding disrupt businesses across sectors including agri-food, development, infrastructure, water and energy. Co-investment in nature-based solutions by businesses and local government offers a nationally replicable model that can reduce these risks and unlock growth, A new
- [Nature, wildlife and Mother Earth claim primetime slots across Ocean Outdoor’s UK network](https://ethicalmarketingnews.com/nature-wildlife-and-mother-earth-claim-primetime-slots-across-ocean-outdoors-uk-network) - Drops in the Ocean champions grassroots projects in London, Scotland and more than 40 countries overseas Environmental charities and non-profits working to restore and protect the natural world, combat climate change and create access to sustainable clean water supplies have been chosen as Ocean Outdoor’s 2026 Drops in the Ocean partners. The scheme gives six beneficiaries the chance to appear at scale across some of the best Digital Out
- [Revised & updated EFA Advanced Competence Framework launches](https://ethicalmarketingnews.com/revised-updated-efa-advanced-competence-framework-launches) - The European Fundraising Association’s updated Advanced Competence Framework supports fundraising associations that are developing and delivering qualifications for fundraising leaders and managers. New supplementary material has been also developed to help training providers align course learning outcomes with the European Qualifications Framework. Advanced Competence Framework – revised & restructured EFA Certification is a European framework
- [Bright ideas: Solar interest surges 27% as homeowners seek energy independence amid global volatility](https://ethicalmarketingnews.com/bright-ideas-solar-interest-surges-27-as-homeowners-seek-energy-independence-amid-global-volatility) - British homeowners are racing to future-proof their properties against global energy shocks, with new data from Octopus Energy showing a 27% surge in solar installation enquiries since the start of the conflict in the Middle East. Recent geopolitical turmoil has caused a dash for solar as households seek to shield their bills from the volatile
- [Benevity Unveils New AI and Management Features Designed to Streamline Global Grantmaking](https://ethicalmarketingnews.com/benevity-unveils-new-ai-and-management-features-designed-to-streamline-global-grantmaking) - Benevity Inc., the leader in global corporate purpose software, today announced two significant updates to its granting ecosystem: the debut of AI-powered Grant Summaries for program administrators and a new Grant Application Management feature for nonprofits. These updates arrive as the scale of corporate giving continues to expand. In 2025, the Benevity platform saw a
- [New ClimateWise Briefing Identifies Insurability as Early Warning Signal for Systemic Risk](https://ethicalmarketingnews.com/new-climatewise-briefing-identifies-insurability-as-early-warning-signal-for-systemic-risk) - Insurability is one of the earliest signals of whether assets, sectors, and entire economies can survive the accelerating impacts of physical climate risk, according to a new briefing by ClimateWise. The briefing, published today by the Cambridge Institute for Sustainability Leadership’s ClimateWise, is titled “The canary in the coalmine: Insurability as a resilience signal.” It
- [CISL’s Canopy named by Financial Times as a leading European start up hub for third consecutive year](https://ethicalmarketingnews.com/cisls-canopy-named-by-financial-times-as-a-leading-european-start-up-hub-for-third-consecutive-year) - The University of Cambridge Institute for Sustainability Leadership (CISL) is pleased to announce that Canopy has once again been recognised in the Financial Times and Statista 2026 ranking of Europe’s Leading Start Up Hubs. This is the third year in a row that Canopy has featured in the list. Canopy is placed at number 88 in Europe and 10th among UK hubs, which
- [Nestlé Waters & Premium Beverages announces industry leading milestone, certifying all 39 bottling sites to AWS water stewardship standard](https://ethicalmarketingnews.com/nestle-waters-premium-beverages-announces-industry-leading-milestone-certifying-all-39-bottling-sites-to-aws-water-stewardship-standard) - Nestlé Waters & Premium Beverages (NW&PB) have announced a pioneering achievement in global water stewardship, becoming the first food or beverage company worldwide to secure 100 per cent certification of all its 39 bottling sites to the Alliance for Water Stewardship (AWS) Standard. Two sites – Buxton, UK and Tunuyan, Argentina, achieved Platinum certification, the
- [Out of Home Advertising Revenue Reaches Record $9.46 Billion](https://ethicalmarketingnews.com/out-of-home-advertising-revenue-reaches-record-9-46-billion) - Out of home (OOH) advertising revenue reached a record $9.46 billion in 2025, marking 3.6% year-over-year growth and extending the industry’s growth to 19 consecutive quarters, according to newly released data from the Out of Home Advertising Association of America (OAAA). Momentum accelerated in the fourth quarter, with revenue increasing 4.8% compared to the same
- [PRSA Announces Finalists for the 2026 Anvil Awards](https://ethicalmarketingnews.com/prsa-announces-finalists-for-the-2026-anvil-awards) - The Public Relations Society of America (PRSA) has announced the finalists for the 2026 Anvil Awards, recognizing the most effective and innovative strategic communications campaigns and tactics from the past year. For more than 80 years, the Anvil Awards have represented the highest standard of performance in the public relations profession. Each year, organizations, agencies
- [Bauer Media Outdoor celebrates young artists from across Essex](https://ethicalmarketingnews.com/bauer-media-outdoor-celebrates-young-artists-from-across-essex) - Bauer Media Outdoor and Essex County Council joined forces to invite children and young people to create new designs for some of the new bus shelters being installed in Essex and the winners have been announced. Launched last May, the competition invited children and young people aged up to 25 to submit original artwork inspired
- [Brits Admit Social Avoidance Is a National Pastime, but Shared Snacking Could Be the Cure](https://ethicalmarketingnews.com/brits-admit-social-avoidance-is-a-national-pastime-but-shared-snacking-could-be-the-cure) - From compulsive apologising to mastering avoiding eye contact, British awkwardness isn’t just a stereotype. In fact, a whopping 82% of Brits admit they feel awkward in social situations, with many going to great lengths to avoid social interaction. A new study released recently by Pringles found that 68% of Brits admit to taking out their
- [Leading businesses convene on Capitol Hill to urge bipartisan action to lower energy costs and strengthen U.S. economic leadership](https://ethicalmarketingnews.com/leading-businesses-convene-on-capitol-hill-to-urge-bipartisan-action-to-lower-energy-costs-and-strengthen-u-s-economic-leadership) - Dozens of major businesses are on Capitol Hill this week to urge Congress to advance bipartisan policies that lower energy costs, boost American manufacturing, strengthen rural communities, and advance industries shaping the 21st century economy. The 37 companies, investors, and trade associations participating in LEAD on a Clean Economy 2026 from March 17 to March
- [Winners of CIM’s global student competition ‘The Pitch’ announced](https://ethicalmarketingnews.com/winners-of-cims-global-student-competition-the-pitch-announced) - The Chartered Institute of Marketing (CIM) has announced that the ‘3 Marketeers’ from the University of West London, and ‘Pitch Perfected’ from the University of Birmingham, have been crowned the undergraduate and postgraduate winners of The Pitch 2026, its annual global student competition. In its fifteenth year, The Pitch saw 13 undergraduate and 13 postgraduate
- [ICAS Publishes the 2025 Global SRO Factbook](https://ethicalmarketingnews.com/icas-publishes-the-2025-global-sro-factbook) - ICAS is pleased to announce the publication of the 2025 Global SRO Factbook, the latest edition of its global overview of advertising self-regulatory organizations (SROs). The Factbook provides a comprehensive snapshot of self-regulation systems around the world, highlighting the role SROs play in promoting responsible advertising, enhancing consumer trust, and supporting high standards across the
- [UK universities identify British banks and building societies that do not support fossil fuel expansion](https://ethicalmarketingnews.com/uk-universities-identify-british-banks-and-building-societies-that-do-not-support-fossil-fuel-expansion) - Seven leading UK financial institutions that do not contribute to financing fossil fuel expansion have been identified as a panel suitable to hold billions in deposits for 83 British higher education institutions. The Co-operative Bank, Coventry Building Society, Handelsbanken, Leeds Building Society, Skipton Building Society, Unity Trust Bank and Yorkshire Building Society have all met
- [Event: ‘Better B2B North’ launches in Manchester to bring together the region’s B2B marketing community](https://ethicalmarketingnews.com/event-better-b2b-north-launches-in-manchester-to-bring-together-the-regions-b2b-marketing-community) - A new Manchester marketing event will bring professionals together to explore how B2B brands can stand out in an increasingly AI-driven industry, at a time when 72% of marketers say they feel overwhelmed by the pace of AI-driven change and 82% of Manchester businesses are already piloting or fully integrating AI. Better B2B North, taking
- [drip by drip confronts fashion’s water crisis with The Drip, a publication exposing what sustainability reporting leaves out](https://ethicalmarketingnews.com/drip-by-drip-confronts-fashions-water-crisis-with-the-drip-a-publication-exposing-what-sustainability-reporting-leaves-out) - Water is fashion’s largest environmental impact, yet it remains structurally overlooked. While 2.2 billion people globally lack access to safe drinking water, the industry continues to consume vast volumes across cotton cultivation, dyeing, and finishing. A single pair of jeans can require up to 9,000 litres. Most of this water remains invisible within sustainability reporting,
- [Sky Media brings programmatic buying to premium VOD via Google DV360](https://ethicalmarketingnews.com/sky-media-brings-programmatic-buying-to-premium-vod-via-google-dv360) - Sky Media, the advertising arm of Sky, today announced a major step forward in its programmatic strategy, enabling advertisers to access premium video on demand (VOD) inventory via Google Display & Video 360 (DV360). Following a successful pilot, Sky Media will offer programmatic access to broadcast quality VOD across its own platforms and channels, as
- [WARC Rankings 2026: Media 100 announced - the most awarded campaigns and companies for media excellence](https://ethicalmarketingnews.com/warc-rankings-2026-media-100-announced-the-most-awarded-campaigns-and-companies-for-media-excellence) - The WARC Media 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for media, is now released. Compiled by WARC, the annual Media 100 Ranking aggregates the results of the most important global and regional media awards of 2025. The shows tracked are determined in consultation with the WARC Rankings Advisory Board and by a yearly global panel survey. Amy Rodgers, Head of
- [FiveTwoNine and Billion Dollar Boy Team Up with Patreon to Support Creator Attendance at Cannes Lions](https://ethicalmarketingnews.com/fivetwonine-and-billion-dollar-boy-team-up-with-patreon-to-support-creator-attendance-at-cannes-lions) - FiveTwoNine, the global creator platform and community, and Billion Dollar Boy, the global leader in creator-led brand building, have teamed up with Patreon, the network where creators and fans mutually invest in creative culture, to relaunch The Creator Fund in affiliation with Cannes Lions 2026. Now in its second year, The Creator Fund identifies and
- [Utilita Energy unveils ambitious zero-waste and renewable innovation programme ahead of Global Recycling Day](https://ethicalmarketingnews.com/utilita-energy-unveils-ambitious-zero-waste-and-renewable-innovation-programme-ahead-of-global-recycling-day) - In the run-up to Global Recycling Day, Utilita Energy celebrated a major step forward in its mission to reduce environmental impact. Through a series of imaginative and practical initiatives, Utilita is transforming the company’s Hutwood Court headquarters into a pioneering model for resource efficiency and circular waste management. Turning food waste into value In the
- [As Fashion Grapples with Record-High Emissions, Aii Launches Industry-First Benchmarking Tool to Accelerate Sector Decarbonization](https://ethicalmarketingnews.com/as-fashion-grapples-with-record-high-emissions-aii-launches-industry-first-benchmarking-tool-to-accelerate-sector-decarbonization) - Apparel Impact Institute (Aii) launched the Energy and Carbon Benchmark, a novel tool intended to reduce the fashion industry’s outsized carbon footprint. Unlike existing tools and methodologies, Aii's Benchmark allows the calculation of process-level performance – distinguishing between facilities that perform singular and multiple types of processing on-site – to establish consistent metrics and drive
- [Dynamic Earth launches public appeal to unlock landmark Gallery exploring Arthur’s Seat](https://ethicalmarketingnews.com/dynamic-earth-launches-public-appeal-to-unlock-landmark-gallery-exploring-arthurs-seat) - Dynamic Earth has publicly launched a fundraising appeal to raise £80,000 in match funding required to deliver a transformative new permanent gallery dedicated to one of Edinburgh’s most treasured natural landmarks - Arthur’s Seat. The new Gallery will be a free, fully accessible space exploring the volcanic origins, scientific significance and environmental future of Holyrood
- [givestar launches AI tool to help charities fix the Gen-Z Gift Aid gap](https://ethicalmarketingnews.com/givestar-launches-ai-tool-to-help-charities-fix-the-gen-z-gift-aid-gap) - Next generation fundraising app givestar, has launched an AI tool to help charities recover Gift Aid they are already entitled to, without needing more staff, more time, or more specialist expertise. Two-thirds of givestar’s donors are under 35, a significantly younger profile than the charity sector average, and this is the first time charities have
- [Cannes Lions honours Susan Credle as its Lion of St Mark](https://ethicalmarketingnews.com/cannes-lions-honours-susan-credle-as-its-lion-of-st-mark) - The Cannes Lions International Festival of Creativity has announced that it will honour Susan Credle with its lifetime achievement award, the Lion of St Mark. The award recognises Credle's remarkable career and contribution to the industry that started with an internship at BBDO New York and has spanned more than 40 years.Simon Cook, CEO, LIONS,
- [Hollywood-Bollywood Charity Event boosts local cancer charity with five-figure donation](https://ethicalmarketingnews.com/hollywood-bollywood-charity-event-boosts-local-cancer-charity-with-five-figure-donation) - Midlands-based appliance firm Gtech has raised more than £20,000 for local cancer care at the company’s first ever Hollywood Bollywood Charity Ball, held at Worcester’s Stanbrook Abbey last Saturday. Almost 200 guests attended the charity event in Worcester, with Love Island stars Ekin-Su, Tom Clare, Mitchel Taylor, and several representatives from Brentford FC stepping out
- [Helpmore launches Trust Index to highlight the impact of small charities in South Africa](https://ethicalmarketingnews.com/helpmore-launches-trust-index-to-highlight-the-impact-of-small-charities-in-south-africa) - Helpmore, a charity founded by Ranmore Fund Management and registered in the United Kingdom and South Africa, has announced the launch of the Helpmore Trust Index, a growing online database of small charities making a meaningful impact in South Africa, helping donors feel confident their donations are making a real difference to charity beneficiaries. While
- [WARC Rankings 2026: Creative 100 revealed - the most awarded campaigns and companies for creativity](https://ethicalmarketingnews.com/warc-rankings-2026-creative-100-revealed-the-most-awarded-campaigns-and-companies-for-creativity) - The WARC Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for creativity, is now released. Compiled by WARC, the annual Creative 100 Ranking aggregates the results of the most important global and regional creative awards of 2025. The shows tracked are determined in consultation with the WARC Rankings Advisory Board and by a yearly global panel
- [World Food Prize Foundation Empowers Three Emerging Student Leaders Through Spring Internship Program](https://ethicalmarketingnews.com/world-food-prize-foundation-empowers-three-emerging-student-leaders-through-spring-internship-program) - The World Food Prize Foundation has welcomed three new interns for the spring semester. Each academic term, the Foundation selects a cohort of high-achieving students for its Internship Program, designed to cultivate emerging leaders across communications, research, event production and archival management while providing hands-on experience across the organization’s core functions. “We are dedicated to
- [UK biomass sourcing linked to forest carbon losses in Estonia and Latvia](https://ethicalmarketingnews.com/uk-biomass-sourcing-linked-to-forest-carbon-losses-in-estonia-and-latvia) - New analysis by NRDC (Natural Resources Defense Council) shows that the UK’s biomass from Estonia and Latvia is coming from forests with shrinking carbon storage. The UK Government awards biomass power stations billions in low-carbon subsidies. It says that burning forest materials for energy can be instantly carbon neutral because the amount of carbon stored
- [Greenpeace International urges governments to defend international law, as evidence suggests breaches by deep sea mining contractors](https://ethicalmarketingnews.com/greenpeace-international-urges-governments-to-defend-international-law-as-evidence-suggests-breaches-by-deep-sea-mining-contractors) - As the International Seabed Authority (ISA) opens its 31st Session today, Greenpeace International urges member states to take firm and swift action if breaches by subsidiaries and subcontractors of The Metals Company (TMC) are established. Evidence compiled and submitted to the ISA’s Secretary General suggests that violations of exploration contracts may have occurred. Louisa Casson,
- [M&S To Raise Further £1.5m For YoungMinds Mental Health Services](https://ethicalmarketingnews.com/ms-to-raise-further-1-5m-for-youngminds-mental-health-services) - This Children’s Mental Health Week, M&S and YoungMinds announce a major milestone in their partnership to support young people’s mental health. Having originally pledged to raise £5 million over three years, the partners have surpassed expectations - raising an incredible £5.5 million in just two years, a full year ahead of schedule. Building on this
- [New WSJ investigation reveals multinational corporations retired offsets from Verra-run carbon offsets project in Brazil while “under investigation”](https://ethicalmarketingnews.com/new-wsj-investigation-reveals-multinational-corporations-retired-offsets-from-verra-run-carbon-offsets-project-in-brazil-while-under-investigation) - An investigation published today in the Wall Street Journal reveals that more than 140 corporations were allowed to claim carbon offsets credits from one of the world’s largest projects hosted by Verra in Brazil, despite the fact that the project was under investigation for claims regarding its legitimacy. Corporations such as BlackRock, Mastercard, and Phillip
- [New Creative Arts Centre opens in Edinburgh to support resettled children and families](https://ethicalmarketingnews.com/new-creative-arts-centre-opens-in-edinburgh-to-support-resettled-children-and-families) - Mission of Innocents opens a new Creative Arts Centre at Ocean Terminal in Edinburgh on the 5 March, offering a safe, welcoming space where resettled children and families can come together, express themselves and begin to thrive through creativity. The centre will be home to Mission of Innocents’ programmes using art, music, movement and storytelling
- [World Cocoa Foundation confirms leadership continuity as refined strategy moves into delivery](https://ethicalmarketingnews.com/world-cocoa-foundation-confirms-leadership-continuity-as-refined-strategy-moves-into-delivery) - The World Cocoa Foundation (WCF) has confirmed that its President, Chris Vincent, informed the WCF Board in the summer of 2025 of his intention to step down in summer 2026. At the Board’s request, he has agreed to continue as President through to the end of 2026 to lead the full implementation of WCF’s refined
- [St. James’s Place celebrates reaching 1,000 female advisers milestone](https://ethicalmarketingnews.com/st-jamess-place-celebrates-reaching-1000-female-advisers-milestone) - Ahead of International Women’s Day (IWD), St. James’s Place (SJP) announced that more than 1,000 women are now working as financial advisers across its Partnership. SJP reaches the milestone amid what is seen to be the largest wealth transfer to women in history, with women playing a more significant role in financial decision-making than ever
- [From coffee cups to children’s books: James Cropper and Biffa turn waste into storytelling gold](https://ethicalmarketingnews.com/from-coffee-cups-to-childrens-books-james-cropper-and-biffa-turn-waste-into-storytelling-gold) - James Cropper Paper & Packaging, Britain’s master papermakers with over 180 years of heritage, has partnered with century-old sustainable waste management company Biffa to produce Whitney the Wasteater and the Wrong Bite, a playful new children’s storybook designed to encourage proper recycling habits and community engagement. Launched to coincide with World Book Day and aimed
- [Natcap Launches Free Tool to Identify Nature Risk Hotspots in Agricultural Supply Chains](https://ethicalmarketingnews.com/natcap-launches-free-tool-to-identify-nature-risk-hotspots-in-agricultural-supply-chains) - Natcap has announced the launch of its Agricultural Commodity Tracing Tool, a new solution that enables companies to identify where the agricultural commodities in their supply chains are produced using granular, sub-national data. In minutes, the tool provides credible, data-driven estimates of commodity origin without requiring additional data from suppliers. These insights help businesses pinpoint
- [Celebrating Science In Action: Nominations Now Open for $10,000 Borlaug Field Award](https://ethicalmarketingnews.com/celebrating-science-in-action-nominations-now-open-for-10000-borlaug-field-award) - The World Food Prize Foundation announced today that nominations are now open for the Dr. Norman E. Borlaug Award for Field Research and Application, Endowed by The Rockefeller Foundation. The $10,000 award honors an individual under age 40 for exceptional, science-driven achievement in international agriculture and food production. Recipients reflect the intellectual courage, persistence and
- [The Hague AI innovation marks breakthrough in global soil health monitoring](https://ethicalmarketingnews.com/the-hague-ai-innovation-marks-breakthrough-in-global-soil-health-monitoring) - A new artificial intelligence system developed by The Hague-based Veridi Technologies, in collaboration with Wageningen University & Research (WUR), marks a breakthrough in identifying nematode species. Normally this is complex, costly, and requires specialised expertise, which is available only at a limited number of places worldwide. This AI system can now independently recognise the root-knot
- [EFFIE UK & IPSOS Report reveals: Brands that play it too safe risk missing out](https://ethicalmarketingnews.com/effie-uk-ipsos-report-reveals-brands-that-play-it-too-safe-risk-missing-out) - Great Britain’s cause landscape offers brand owners plenty of opportunities for nuanced brand building and a chance to tackle real issues affecting people, according to ‘Causes and Effectiveness: What Marketers Need to Know About Aligning with Values’ – a new report from Effie UK and Ipsos. The report, the latest in Ipsos and Effie’s Dynamic
- [Office EU promises to protect European companies from US data sovereignty threat](https://ethicalmarketingnews.com/office-eu-promises-to-protect-european-companies-from-us-data-sovereignty-threat) - In 2025, the International Criminal Court (ICC) in The Hague decided to move its internal software system away from US tech giant Microsoft and onto an independent European open-source alternative provider. This was in response to ongoing data sovereignty threats from the United States government, which uses its powerful Clarifying Lawful Overseas Use of Data
- [New Report Finds Leaders and Laggards in EU Renewable Energy Innovation Planning](https://ethicalmarketingnews.com/new-report-finds-leaders-and-laggards-in-eu-renewable-energy-innovation-planning) - Europe’s energy transition is gaining momentum, but progress in planning for innovative renewable energy technologies remains uneven across the bloc. A new report published by Future Cleantech Architects (FCA) highlights gaps in Europe’s preparedness for the next phase of decarbonization. Released ahead of the European Commission’s upcoming review of the Energy Union and Climate Action, the report calls for clearer EU guidance to ensure that national energy planning fully supports
- [Europe has spoken - it’s time to End the Cage Age](https://ethicalmarketingnews.com/europe-has-spoken-its-time-to-end-the-cage-age) - The European Commission’s own consultation reveals overwhelming public support to end the use of cages – NGO calls for legislation without delay More than 190,000 people responded to the European Commission's public consultation on modernising animal welfare laws last year, and the results show the vast majority of respondents want to phase out cages from
- [Global youth environmental prize reopens to find the rising young voices in global conservation](https://ethicalmarketingnews.com/global-youth-environmental-prize-reopens-to-find-the-rising-young-voices-in-global-conservation) - The Iris Prize, a global award supporting young environmental leaders with funding, expert mentorship and bespoke skills-building opportunities, has opened its applications for 2026. Now in its fifth year, the Prize (a key pillar of The Iris Project) exists to move resources, trust and visibility towards young people leading ambitious work in their communities around
- [Energy Storage Firm Opens Public Investment as Households Seek Protection from Rising Energy Costs](https://ethicalmarketingnews.com/energy-storage-firm-opens-public-investment-as-households-seek-protection-from-rising-energy-costs) - Puredrive Energy, the UK renewable clean tech manufacturer behind Duracell-branded home energy storage systems, has opened a public investment round as the company looks to continue to support households tackling high energy prices and long-term market uncertainty. While wholesale electricity prices have eased since the 2022–2023 energy crisis, household energy bills remain significantly higher
- [Millions cutting back on water as bills rise, putting hygiene and health at risk](https://ethicalmarketingnews.com/millions-cutting-back-on-water-as-bills-rise-putting-hygiene-and-health-at-risk) - Around a third of people in England and Wales who are cutting back on their water usage because of cost say it is negatively affecting their health (33%) and personal hygiene (31%)​​​​​​​​. When asked how they were cutting back, one in four (25%) of this group said they are spending less time in the shower,
- [MYGroup backs Great British Beauty Clean Up 2026 as UK's beauty waste demands industry action](https://ethicalmarketingnews.com/mygroup-backs-great-british-beauty-clean-up-2026-as-uks-beauty-waste-demands-industry-action) - MYGroup is playing a central role in the Great British Beauty Clean Up 2026, a nationwide campaign launching today and running through March to mobilise beauty brands, retailers, salons and consumers to refill, reuse and recycle their used products. The Great British Beauty Clean Up (GBBCU) 2026, powered by the British Beauty Council and its Sustainable Beauty
- [Save the Children shops draw in new generations of volunteers with a rise in under 25s contributing their time in stores](https://ethicalmarketingnews.com/save-the-children-shops-draw-in-new-generations-of-volunteers-with-a-rise-in-under-25s-contributing-their-time-in-stores) - Save the Children’s charity shops are welcoming in a new generation of supporters, with a sharp rise in under-25s signing up to volunteer and more volunteers giving time to support their local stores. Volunteers contributed more than 324,000 hours to running Save the Children shops across the UK in 2025 – an increase of more than 46,000 hours (17%) compared to the previous year.i The global children’s charity says the rise reflects a shift in how people are choosing to volunteer, with many now favouring greater flexibility around shifts and a shorter overall
- [Human Appeal hosts global Grand Iftars, providing over 250,000 meals for vulnerable people this Ramadan](https://ethicalmarketingnews.com/human-appeal-hosts-global-grand-iftars-providing-over-250000-meals-for-vulnerable-people-this-ramadan) - Leading humanitarian charity, Human Appeal, announces a series of large-scale Grand Iftar events this Ramadan, providing a total of 250,302 meals to vulnerable people across seven countries affected by conflict, displacement and poverty. The Grand Iftars are currently underway in Gaza and Syria and have been carried out across Iraq, Pakistan, Somalia, Sudan and Yemen,
- [Best Practice Guide for the Responsible Use of Generative AI in Advertising](https://ethicalmarketingnews.com/best-practice-guide-for-the-responsible-use-of-generative-ai-in-advertising) - The Advertising Association has today published a new Best Practice Guide for the Responsible Use of Generative AI in Advertising, developed under the auspices of the Government and Industry-led Online Advertising Taskforce. The voluntary guide provides UK advertising practitioners with practical recommendations for deploying Generative AI (GenAI) responsibly, helping organisations navigate AI’s opportunities while mitigating
- [In an era of rising scrutiny on green claims, transparency is the trust builder brands can't afford to ignore](https://ethicalmarketingnews.com/in-an-era-of-rising-scrutiny-on-green-claims-transparency-is-the-trust-builder-brands-cant-afford-to-ignore) - Consumers are actively seeking products and companies with clear, transparent and verified information on climate commitments, with 66% saying carbon footprint labelling on products is good for consumer choice. Regulators are setting the ground rules for green claims, including in the EU where legislation aimed at empowering consumers will be implemented on 27 March ahead
- [New ILO data confirm women face higher workplace risks from generative AI than men](https://ethicalmarketingnews.com/new-ilo-data-confirm-women-face-higher-workplace-risks-from-generative-ai-than-men) - Generative artificial intelligence (GenAI) is reshaping the world of work, with the potential to boost productivity, support job creation and improve job quality, but its impacts are far from gender-neutral. A new research brief from the International Labour Organization (ILO) warns that GenAI is set to affect women’s jobs more than men’s, with female-dominated occupations
- [New IPA data reveals the trait that matters most in adult friendships](https://ethicalmarketingnews.com/new-ipa-data-reveals-the-trait-that-matters-most-in-adult-friendships) - A sense of humour is the most valued trait to have in common with a close friend, according to a new IPA Friendship survey of 1000 adults aged 18-40 living in urban areas. The findings are being unveiled at the IPA Insight Summit. In response to being asked which traits they would want to have
- [CIPR writes to standards committee with concerns over proposals that reduce transparency](https://ethicalmarketingnews.com/cipr-writes-to-standards-committee-with-concerns-over-proposals-that-reduce-transparency) - The Chartered Institute of Public Relations (CIPR) has written to the Committee on Standards with concerns regarding proposals to remove the individual names of parliamentary staff on the Register of Interests of Members’ Staff. The committee’s ‘Register of Interests of Members’ Staff: transitional provisions’ publication proposes that the move would provide greater protection for MPs staff
- [RSPCA announces Professor Ian Jacobs as new chair](https://ethicalmarketingnews.com/rspca-announces-professor-ian-jacobs-as-new-chair) - The RSPCA has welcomed Professor Ian Jacobs, a highly experienced leader across the health, education and charity sectors, as its new chair. A lifelong animal lover, Professor Jacobs has devoted his career and voluntary work to improving social welfare and human wellbeing through health and education. He now wants to lend his expertise to advance
- [Professional bodies join forces to call for renewed commitment to accuracy following IPSO ruling](https://ethicalmarketingnews.com/professional-bodies-join-forces-to-call-for-renewed-commitment-to-accuracy-following-ipso-ruling) - The Chartered Institute of Journalists (CIoJ) and the Chartered Institute of Public Relations (CIPR) have issued a joint call for journalists and public relations professionals to exercise care, scrutiny, and professional judgement in their work, following a recent ruling by the Independent Press Standards Organisation (IPSO). In a joint statement - published below - responding to
- [UNESCO launches a global course to safeguard cultural property from illicit trafficking](https://ethicalmarketingnews.com/unesco-launches-a-global-course-to-safeguard-cultural-property-from-illicit-trafficking) - Cultural heritage is far more than art or archaeology; it tells the story of who we are. When cultural property is stolen, looted, or trafficked, entire communities lose pieces of their identity, history, and future. Illicit trafficking often begins with theft or illegal excavations, crimes that not only damage the objects themselves but also erase
- [Major Initiative to Strengthen Public Healthcare by the Stelios Philanthropic Foundation. €10 million donation to support the retention of 80 doctors on 47 small islands of Greece.](https://ethicalmarketingnews.com/major-initiative-to-strengthen-public-healthcare-by-the-stelios-philanthropic-foundation-e10-million-donation-to-support-the-retention-of-80-doctors-on-47-small-islands-of-greece) - The Stelios Philanthropic Foundation is launching a major initiative to support public healthcare on Greece’s small islands, committing €10 million over a seven-year period to help retain 80 doctors on 47 small islands of the country served by the smallest primary healthcare units. These 47 islands are served by Regional Clinics and Multi-purpose Regional Clinics,
- [More Research, Less Cancer: £250m raised to transform the future of cancer research  Cancer Research UK](https://ethicalmarketingnews.com/more-research-less-cancer-250m-raised-to-transform-the-future-of-cancer-research-cancer-research-uk) - Cancer Research UK have reached an incredible moment - £250m raised for our More Research, Less Cancer campaign. This milestone brings us more than halfway to our £400m goal and accelerates our mission to prevent, detect and treat cancer earlier and more effectively. Thanks to our supporters, philanthropy is driving breakthroughs across discovery science, innovation and children’s and young people’s cancer research - breakthroughs that are
- [By Sunday 15 March, an average UK household of four will have already wasted £200 of edible food this year](https://ethicalmarketingnews.com/by-sunday-15-march-an-average-uk-household-of-four-will-have-already-wasted-200-of-edible-food-this-year) - New survey data from Love Food Hate Waste shows that almost two thirds (64%) of people in the UK agree that some food waste at home is inevitable and that there’s little they can do to avoid it. When asked why, the key reasons for most relate to food spoilage and expiration dates, the complexity
- [Gourmet asparagus grown in recycled coconut husk fibre to hit supermarket shelves six weeks early](https://ethicalmarketingnews.com/gourmet-asparagus-grown-in-recycled-coconut-husk-fibre-to-hit-supermarket-shelves-six-weeks-early) - A Hampshire grower is using recycled coconut husk fibre to deliver commercial quantities of gourmet-quality asparagus six weeks sooner than last year. And this week’s double digit temperatures has boosted production even further. Grower, Sandy Booth, owner of New Forest Fruit, has been perfecting his unusual growing technique for several years and is now able
- [Channel 4 Sales’ B Corp competition returns for second year as entries officially open](https://ethicalmarketingnews.com/channel-4-sales-b-corp-competition-returns-for-second-year-as-entries-officially-open) - Channel 4’s commercial arm, Channel 4 Sales, has today announced the return of its B Corp competition, offering five more sustainable businesses that meet verified standards for social and environmental business practices the chance to win free TV advertising airtime. Following a successful inaugural year, the competition has returned in partnership with B Lab UK —
- [UK space tech startups target debris, wildfires and climate risk](https://ethicalmarketingnews.com/uk-space-tech-startups-target-debris-wildfires-and-climate-risk) - From clearing space junk to detecting wildfires in seconds, UK startups are applying space technology to some of today’s most urgent challenges Six UK space tech startups have joined the European Space Agency Business Incubation Centre UK (ESA BIC UK) to develop technologies that deliver practical benefits in space and on Earth. The programme is
- [IFC Partners with CBL Group to Accelerate Global Expansion](https://ethicalmarketingnews.com/ifc-partners-with-cbl-group-to-accelerate-global-expansion) - To strengthen a leading Sri Lankan manufacturer's global presence, the International Finance Corporation (IFC), a member of the World Bank Group, committed $28.6 million, as part of a larger envelope of $40 million, to CBL Group. IFC’s investment will enable CBL, one of Sri Lanka’s largest food manufacturing conglomerates, to extend its global footprint across
- [End Violence Against Women and Ridley Scott Associates launch ‘Check-in’ social film to rethink masculinities](https://ethicalmarketingnews.com/end-violence-against-women-and-ridley-scott-associates-launch-check-in-social-film-to-rethink-masculinities) - End Violence Against Women Coalition, a leading collective of feminist organisations and experts from across the UK, today launch social-first campaign ‘Check-in’ with the clear message that women going home just want to go home. https://www.youtube.com/watch?v=Y8HXgry7O5E The film, produced by Ridley Scott Associates and directed by Prabs Wignarajah, sees actress Rhianne Barreto (Hanna, The Oulaws)
- [Co-op and WiHTL launch gender pay gap toolkit to support employers to take action](https://ethicalmarketingnews.com/co-op-and-wihtl-launch-gender-pay-gap-toolkit-to-support-employers-to-take-action) - Co-op has launched a new gender pay gap toolkit in partnership with WiHTL & DiR, designed to help organisations take practical action to close their gender pay gap. The toolkit is aimed at organisations looking to move beyond reporting and focus on meaningful change. It provides clear guidance on how to identify the drivers of
- [Striking oil paintings of 15 women are appearing across Ocean Outdoor screens. Behind each portrait is a powerful message about multiculturalism](https://ethicalmarketingnews.com/striking-oil-paintings-of-15-women-are-appearing-across-ocean-outdoor-screens-behind-each-portrait-is-a-powerful-message-about-multiculturalism) - Over the past five months, with minimum fanfare or explanation, extraordinary portraits of women have been appearing in large format across Ocean Outdoor’s city centre and roadside network of screens in Glasgow. Each of the 15 women featured has a powerful story to tell – stories about immigration, multiculturalism, of building new lives in Glasgow. About
- [Soccer Aid for UNICEF returns in 2026 for its twentieth anniversary](https://ethicalmarketingnews.com/soccer-aid-for-unicef-returns-in-2026-for-its-twentieth-anniversary) - Robbie Williams; Tom Hiddleston; Wayne Rooney; Damson Idris; Owen Cooper; GK Barry; Usain Bolt; Angry Ginge; Jordan North; Joe Marler; Olly Murs; Paddy McGuinness; Big Zuu; Richard Gadd; Maisie Adam and Gladiator Nitro are just some of the stellar names who will be roared on by more than 60,000 Soccer Aid for UNICEF fans at
- [Salut Savings! Octopus Energy takes its trailblazing EV charging scheme to France](https://ethicalmarketingnews.com/salut-savings-octopus-energy-takes-its-trailblazing-ev-charging-scheme-to-france) - Octopus Energy’s Electroverse, Europe’s largest electric vehicle (EV) charging network, is taking its game-changing ‘Plunge Pricing’ scheme abroad, kicking things off in France. In partnership with Powerdot, the country’s largest public charging operator, Electroverse will reward drivers with dramatically lower rates for plugging in when the grid is greenest and wholesale electricity prices drop. EV
- [Morrisons becomes first UK supermarket to make all its accessible bathrooms stoma friendly](https://ethicalmarketingnews.com/morrisons-becomes-first-uk-supermarket-to-make-all-its-accessible-bathrooms-stoma-friendly) - Morrisons is proud to announce all accessible toilets in its supermarkets, across England, Scotland and Wales are now stoma-friendly. The initiative aims to support independence, dignity and comfort for people living with a stoma and has been rolled out following customer feedback. Morrisons stoma-friendly toilets include features advised by Colostomy UK such as hooks for
- [Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.](https://ethicalmarketingnews.com/global-marketer-week-2026-four-days-10-events-1000-people-from-40-countries) - Organised in partnership with the Swedish Advertisers Association, Sveriges Annonsörer, and the WFA the week will bring together senior marketers from across the globe for four days of insight, inspiration and connection in one of Europe's most dynamic cities. The agenda is built for senior marketers navigating complexity at a global scale. Whether you are
- [CISL partners with global innovation leaders to accelerate climate solutions through $1M TERA‑Award 2026](https://ethicalmarketingnews.com/cisl-partners-with-global-innovation-leaders-to-accelerate-climate-solutions-through-1m-tera‑award-2026) - Applications for the TERA-Award 2026 programme are now open, supported by an expanded $1.15 million prize fund, underscoring the urgent need to scale breakthrough technologies capable of driving the global energy transition. Now in its fifth year, the Award continues to invest in innovators developing solutions that can deliver measurable, real-world climate impact. A first prize of $1million will be awarded
- [IPA partners with CISL to offer best-in-class sustainable marketing training](https://ethicalmarketingnews.com/ipa-partners-with-cisl-to-offer-best-in-class-sustainable-marketing-training) - The IPA has partnered with the Cambridge Institute for Sustainability Leadership (CISL) to offer its members comprehensive training to help them rethink the role of marketing in sustaining people and the planet. The IPA Excellence in Sustainable Marketing Management course is delivered by CISL across eight weeks of online, tutor-led learning which explores the complexities
- [OAAA Opens Call for Entries for the 2026 OBIE Awards](https://ethicalmarketingnews.com/oaaa-opens-call-for-entries-for-the-2026-obie-awards) - The Out of Home Advertising Association of America (OAAA) have announced the official call for entries for the 2026 OBIE Awards, the most prestigious creative honor in out-of-home advertising. This year’s ceremony will take place on October 15, 2026, at The Museum of Modern Art in New York City, bringing the industry’s top brands, agencies,
- [Let’s Play Ball — Savannah Bananas Head Coach Tyler Gillum Announced as First Keynote Speaker for ICON 2026](https://ethicalmarketingnews.com/lets-play-ball-savannah-bananas-head-coach-tyler-gillum-announced-as-first-keynote-speaker-for-icon-2026) - PRSA has named Tyler Gillum, head coach of the Savannah Bananas, as the first keynote speaker for ICON 2026. Known for encouraging others to “bet on yourself,” Gillum is set to bring his energy and insights to the conference stage. Gillum will deliver his keynote during a General Session at ICON 2026, PRSA’s flagship event
- [Fairtrade’s Women’s School of Leadership builds confidence, skills, and opportunity](https://ethicalmarketingnews.com/fairtrades-womens-school-of-leadership-builds-confidence-skills-and-opportunity) - Women play a central role in agricultural supply chains and that’s one of the reasons why the UN has declared 2026 the Year of the Woman Farmer. From planting and harvesting to sorting, processing, and trading, their work sustains households and cooperatives. Despite this, women in agriculture operate within layers of constraint. This includes deeply
- [The National Geographic Society and PepsiCo Fund Global Research to Help Accelerate Regenerative Agriculture](https://ethicalmarketingnews.com/the-national-geographic-society-and-pepsico-fund-global-research-to-help-accelerate-regenerative-agriculture) - The National Geographic Society and PepsiCo have announced five new grants funding on-farm research to support practical advancements in regenerative agriculture, from rewilding prairies to leveraging AI technology to translate complex genomics into tangible farming guidance. The research will target critical food crops in climate-stressed production hot spots around the world. The scientists were selected
- [The Ad Council Taps Teen Insights, Voices for a Bold New Approach to Teen Mental Health ](https://ethicalmarketingnews.com/the-ad-council-taps-teen-insights-voices-for-a-bold-new-approach-to-teen-mental-health) - Earlier this month on World Teen Mental Wellness Day, the Ad Council announced the latest expansion of its “Love, Your Mind” initiative with a new effort that will make mental health something teens can more easily talk about, celebrate and share. To help put mental health back in teens’ hands, the Ad Council is collaborating
- [Clean Cooking Alliance to integrate into the IEA in major step forward for international cooperation on clean cooking access](https://ethicalmarketingnews.com/clean-cooking-alliance-to-integrate-into-the-iea-in-major-step-forward-for-international-cooperation-on-clean-cooking-access) - The move deepens the Agency’s leadership on clean cooking, enhancing in-country delivery and establishing a dedicated multilateral forum on the topic. At its 2026 Ministerial Meeting, the IEA announced that its Member governments have approved hosting the Clean Cooking Alliance (CCA) as a multilateral initiative. The IEA and CCA will partner with governments and industry
- [New Mental Health Survey Launched for UK Musicians](https://ethicalmarketingnews.com/new-mental-health-survey-launched-for-uk-musicians) - The charity Music Minds Matter recently launched a major new academic study into mental health across the UK music sector – and musicians are being encouraged to take part. Delivered in partnership with Point One Project and Habit Partners, the survey is open to anyone making a living through music, including performers, composers, producers, engineers, educators, and
- [Colombian B Corp Makes Period Protection Part of School Essentials – A Creative Collaboration with Serviceplan](https://ethicalmarketingnews.com/colombian-b-corp-makes-period-protection-part-of-school-essentials-a-creative-collaboration-with-serviceplan) - In Colombia, one in four girls misses school during her period – not because of illness, but because of shame, stigma, or lack of access to period products (UNFPA, 2025). To address this, local B Corp period care brand Somos Martina has launched a bold new initiative: encouraging schools to add period underwear to
- [EcoVadis Announces 2026 Sustainability Achievement Awards](https://ethicalmarketingnews.com/ecovadis-announces-2026-sustainability-achievement-awards) - EcoVadis, the global standard for resilient, sustainable supply chains, today announced the winners of its tenth annual Sustainability Achievement Awards. Winners were revealed at the EcoVadis Sustain 2026 conference in Paris. The EcoVadis Sustainability Achievement Awards recognize companies with strong sustainable procurement programs and individuals going above and beyond to drive sustainability efforts within their
- [EcoVadis Launches Peer-to-Peer Community to Turn Sustainability Insight into Shared Progress](https://ethicalmarketingnews.com/ecovadis-launches-peer-to-peer-community-to-turn-sustainability-insight-into-shared-progress) - EcoVadis, the global standard for resilient, sustainable supply chains, today announced the launch of its sustainability Community platform for suppliers who have received an EcoVadis Rating. Since its founding, EcoVadis has rated over 150 000 companies, onboarding more than 25,000 new rated companies just in the past year, making the potential of this Community one
- [Integrity Council confirms carbon crediting program Rainbow as CCP-Eligible](https://ethicalmarketingnews.com/integrity-council-confirms-carbon-crediting-program-rainbow-as-ccp-eligible) - Rainbow (formerly Riverse) has become the ninth program to be approved as CCP-Eligible, the Integrity Council for the Voluntary Carbon Market (ICVCM) announced recently. The approval applies to Rainbow Standard Rules v7 or later. This version incorporates strengthened provisions that were introduced in order to meet the CCP requirements. For example: Enhanced governance and independence:
- [IFC and Carbonwave Turn a Growing Climate Threat into Sustainable Economic Opportunity](https://ethicalmarketingnews.com/ifc-and-carbonwave-turn-a-growing-climate-threat-into-sustainable-economic-opportunity) - With the goal of supporting an innovative circular economy solution that transforms a growing climate and environmental threat into a job‑creating industry with high economic and environmental value, the International Finance Corporation (IFC), a member of the World Bank Group, has announced the successful closing of an investment in Carbonwave, the first company to transform
- [IPA announces iList 2026 shortlist](https://ethicalmarketingnews.com/ipa-announces-ilist-2026-shortlist) - The IPA, in partnership with Campaign, has announced the sixty-two champions of diversity, equity and inclusion named on the shortlist for the IPA iList 2026. Since 2020, 90 inclusivity gamechangers have been honoured on the IPA iList for their part in some of the industry’s most impactful inclusion initiatives – both through the creative work
- [Amcor Partners with DCM to Introduce Recycle-Ready Fertilizer Packaging, Supporting EU Circular Economy Goals](https://ethicalmarketingnews.com/amcor-partners-with-dcm-to-introduce-recycle-ready-fertilizer-packaging-supporting-eu-circular-economy-goals) - Amcor, a global leader in developing and producing responsible packaging solutions, has partnered with Belgium-based De Ceuster Meststoffen NV (DCM) to introduce a new recycle-ready, mono-material polyethylene (PE) film for its fertilizer portfolio in Europe. The innovation replaces DCM’s previous multi-material packaging structure, which was not designed for recycling in existing recycling streams. The new
- [Vattenfall builds combined wind and solar park in south-west Germany](https://ethicalmarketingnews.com/vattenfall-builds-combined-wind-and-solar-park-in-south-west-germany) - Hybrid park Hommerdingen-Biesdorf is Vattenfall’s first combination of wind and PV in Germany and sets standards for modern, cost-efficient, and grid-friendly energy generation. Producing smarter electricity with renewable energies: Vattenfall is now starting construction of the hybrid power plant Hommerdingen-Biesdorf. For the first time in Germany, the company is combining electricity generation from wind and
- [New Sky Media “Addressable Advantage” study, reveals addressable TV delivers stronger campaign results with greater certainty](https://ethicalmarketingnews.com/new-sky-media-addressable-advantage-study-reveals-addressable-tv-delivers-stronger-campaign-results-with-greater-certainty) - Sky Media has released the “Addressable Advantage”, a landmark new study analysing the effectiveness of addressable TV advertising. The analysis compares its ability to deliver highly effective campaigns, greater certainty of outcomes for advertisers and measurable business growth for brands, compared to linear alone. Powered by Norman, Sky Media’s proprietary effectiveness databank, the study analyses
- [Mercedes-AMG PETRONAS F1 Team sets new benchmark for sustainable leadership in F1, expanding carbon removals portfolio](https://ethicalmarketingnews.com/mercedes-amg-petronas-f1-team-sets-new-benchmark-for-sustainable-leadership-in-f1-expanding-carbon-removals-portfolio) - The Mercedes-AMG PETRONAS F1 Team is pleased to announce a major expansion of our global carbon removals portfolio – a bold, multi-year commitment that aims to advance the development and shape the future of high-integrity climate solutions. This expansion represents one of the most diverse and globally distributed carbon removals portfolios in global sport and
- [Carlsberg Group reaffirms climate commitment with updated ESG programme ‘Brewing Tomorrow’](https://ethicalmarketingnews.com/carlsberg-group-reaffirms-climate-commitment-with-updated-esg-programme-brewing-tomorrow) - Carlsberg Group launches Brewing Tomorrow, its updated Environmental, Social and Governance (ESG) programme. It reconfirms Carlsberg’s commitment to reduce the impact on the planet and people by tackling the issues that matter most to our business, and to society. Brewing Tomorrow is launched following the Group’s second largest acquisition ever and reflects its new portfolio
- [Cannes Lions honours France as the 2026 Creative Country of the Year](https://ethicalmarketingnews.com/cannes-lions-honours-france-as-the-2026-creative-country-of-the-year) - The Cannes Lions International Festival of Creativity has announced that France will be recognised as the recipient of the 2026 Creative Country of the Year, the annual accolade that recognises a country’s exceptional and enduring commitment to creativity that drives progress and growth.France’s selection reflects its long-term dedication to creativity across advertising, fashion, craft, tech,
- [Refuge’s hard-hitting film reveals the hidden threat women face at home](https://ethicalmarketingnews.com/refuges-hard-hitting-film-reveals-the-hidden-threat-women-face-at-home) - A seemingly picture-perfect house tour takes a disturbing twist in a powerful new film released by domestic abuse charity Refuge. Launched ahead of International Women’s Day, the film exposes a devastating truth: for many women, the most dangerous place is their own home. Actor Fizz Waller plays upbeat estate agent ‘Kate’, guiding viewers through a
- [Ranmore-backed Helpmore charity expands grassroots support in South Africa and the UK](https://ethicalmarketingnews.com/ranmore-backed-helpmore-charity-expands-grassroots-support-in-south-africa-and-the-uk) - Ranmore Fund Management’s charity, Helpmore, is expanding its support for grassroots community projects in South Africa and the UK. New initiatives include Just Planting Seeds, a youth rugby, education and feeding programme in Manenberg, Cape Town, led by local organiser Jason Poleman. Just Planting Seeds runs boys’ and girls’ rugby teams, after-school support and a
- [Gerety Awards Unveils Its 2026 Global Executive Jury — 15 Cities, One Standard of Creative Excellence](https://ethicalmarketingnews.com/gerety-awards-unveils-its-2026-global-executive-jury-15-cities-one-standard-of-creative-excellence) - The Gerety Awards reveals the full Global Executive Jury for its 2026 edition, bringing together an international collective of creative leaders who will define this year’s shortlist. Following the announcement of Jury Presidents and global judging locations, the awards now confirm the professionals who will sit across 15 in-person jury sessions worldwide, evaluating the work
- [Iowa State University’s Incoming President David Cook Brings Research and Innovation Expertise to World Food Prize Foundation Board of Directors](https://ethicalmarketingnews.com/iowa-state-universitys-incoming-president-david-cook-brings-research-and-innovation-expertise-to-world-food-prize-foundation-board-of-directors) - The World Food Prize Foundation announced recently the appointment of David Cook, president-designate of Iowa State University, to the Foundation Board of Directors. “President-designate Cook brings a strong record of leadership at a land-grant institution and a deep understanding of the role research universities play in advancing innovation, economic development and global food security,” said
- [UK’s First Female Founded B Corp Caterer Expands Impact Three Years On](https://ethicalmarketingnews.com/uks-first-female-founded-b-corp-caterer-expands-impact-three-years-on) - Three years after becoming the UK’s first female founded catering company to achieve B Corp certification, Pow Food Catering is continuing to raise the bar for purpose led food businesses. Since certification, the company has strengthened its commitment to regenerative sourcing, carbon tracking and nutrition-first menu design, embedding impact deeper into daily operations rather than
- [European carton industry cuts fossil carbon footprint by further 8%](https://ethicalmarketingnews.com/european-carton-industry-cuts-fossil-carbon-footprint-by-further-8) - Pro Carton, the European association of cartonboard and carton manufacturers, has announced that the carton packaging industry has achieved an 8% reduction in cradle-to-gate fossil carbon emissions since 2021. The research, conducted by the Research Institutes of Sweden (RISE) and independently verified by Institut für Energie- und Umweltforschung (ifeu) in Germany, confirms that the annual
- [Aston University launches innovative project to protect young women and girls from dark web violence](https://ethicalmarketingnews.com/aston-university-launches-innovative-project-to-protect-young-women-and-girls-from-dark-web-violence) - Aston University is launching a new online safety resource – said to the first of its kind in the UK - designed to help protect young women and girls from violence and abuse on the dark web. The new toolkit features helpful tips for parents and guardians on warning signs of abuse as well as
- [Sylvera Expands Global Climate Policy Leadership with New Policy Advisory Board](https://ethicalmarketingnews.com/sylvera-expands-global-climate-policy-leadership-with-new-policy-advisory-board) - Sylvera are proud to announce the launch of Sylvera’s Policy Advisory Board — a group of world-leading climate and carbon market policymakers and experts whose guidance will help ensure Sylvera’s data platform continues to shape the next generation of high-integrity climate investment. This group brings unmatched credibility across international climate negotiations, compliance carbon market design,
- [71% of UK SMEs admit to not using social media to track viral trends, according to a new report](https://ethicalmarketingnews.com/71-of-uk-smes-admit-to-not-using-social-media-to-track-viral-trends-according-to-a-new-report) - Unlike major retailers with dedicated trend and insight teams, small businesses often rely on instinct to stay ahead of consumer demand, while others are tapping into viral social trends to drive growth. To explore how SMEs turn viral trends into revenue, SumUp surveyed 500 UK small business owners and decision-makers. The research reveals how they spot
- [Magenta Associates becomes a Bronze Carbon Literate Organisation](https://ethicalmarketingnews.com/magenta-associates-becomes-a-bronze-carbon-literate-organisation) - The Carbon Literacy Project has awarded Magenta Associates Bronze Carbon Literate Organisation (CLO) accreditation, reflecting the communications agency’s ongoing commitments to reducing its carbon emissions and tackling climate change. Carbon Literacy, as defined by the Carbon Literacy Project, is “an awareness of the carbon costs and impacts of everyday activities, and the ability and motivation to
- [New Study from the University of Oxford Finds Storytelling Reduces Political Polarisation](https://ethicalmarketingnews.com/new-study-from-the-university-of-oxford-finds-storytelling-reduces-political-polarisation) - A ground-breaking new study from the University of Oxford and The Ohio State University reveals compelling evidence that storytelling reduces polarisation and measurably strengthens emotional connection, active citizenship and social cohesion among secondary school pupils. The longitudinal, controlled study tested the efficacy of a storytelling intervention in five diverse Kentucky school districts, in partnership with
- [How Brits are redefining where, how, and why they shop](https://ethicalmarketingnews.com/how-brits-are-redefining-where-how-and-why-they-shop) - Shopping habits in the UK are changing. Alongside traditional stores, more people are buying through social media, online marketplaces and second-hand platforms. But where are shoppers choosing to spend their money, and what brings them back? Adobe Express surveyed 2,000 Brits to explore what drives people to shop across different retail channels, how habits have
- [British Business Bank and Haatch to invest £32 million in UK’s most promising and diverse angel syndicates](https://ethicalmarketingnews.com/british-business-bank-and-haatch-to-invest-32-million-in-uks-most-promising-and-diverse-angel-syndicates) - The British Business Bank has committed an additional £25 million to invest in the UK’s most promising and diverse angel syndicates. The platform is managed by Haatch, an existing partner of the Bank and follows an initial investment of £7 million into a cohort of five emerging syndicates last year. The total of £32 million
- [Singapore’s first market-wide carbon benchmark for concrete launches](https://ethicalmarketingnews.com/singapores-first-market-wide-carbon-benchmark-for-concrete-launches) - CapitaLand Development and Climate Group's ConcreteZero initiative recently launched the Concrete Data for Concrete Action benchmark, Singapore's first market-wide reference for examining the carbon footprint of concrete. The benchmark establishes a credible baseline for the embodied carbon intensity of concrete supplied in Singapore, giving the construction value chain a single, shared starting point for the first
- [World Cocoa Foundation Appoints Suzanne Blake to Strengthen Strategic Partnerships at Critical Moment for Cocoa Sector](https://ethicalmarketingnews.com/world-cocoa-foundation-appoints-suzanne-blake-to-strengthen-strategic-partnerships-at-critical-moment-for-cocoa-sector) - The World Cocoa Foundation (WCF) has appointed Suzanne Blake as Head of Strategic Partnerships and Membership, bolstering its leadership team as the global cocoa sector navigates rising regulatory expectations, market volatility and accelerating climate pressure. Suzanne will lead engagement with WCF’s member companies and strategic partners, deepening collaboration across industry, NGOs, investors and landscape initiatives.
- [Gender equality requires inclusive and responsive social health protection policies](https://ethicalmarketingnews.com/gender-equality-requires-inclusive-and-responsive-social-health-protection-policies) - A new policy brief from the International Labour Organization (ILO) shows that social health protection is key to ensuring effective access to quality healthcare for women, and support their income security during sickness and maternity. The brief, titled Social health protection for gender equality was published in time to mark International Women’s Day and it sets out practical guidance
- [PRCA announces Purposeful Relations as its first-ever AI partner](https://ethicalmarketingnews.com/prca-announces-purposeful-relations-as-its-first-ever-ai-partner) - The Public Relations and Communications Association (PRCA) has announced Purposeful Relations as its first-ever AI partner. Purposeful Relations is a global advisory firm that enhances the performance of communications and PR teams through AI, technology, data and measurement. It provides consultancy, training and technology development and integration to communications, corporate affairs and marketing agencies, as
- [IPA appoints Dan Flynn and Graeme Griffiths as joint Directors of Media Research](https://ethicalmarketingnews.com/ipa-appoints-dan-flynn-and-graeme-griffiths-as-joint-directors-of-media-research) - The IPA has appointed Dan Flynn and Graeme Griffiths as joint Directors of Media Research. They succeed Denise Turner in the role, having previously served as IPA Deputy Research Director and Associate Director of Research, respectively. In their roles, Flynn and Griffiths will lead the strategic direction and development of the IPA TouchPoints programme, which
- [UNESCO report: Major blind spot in ocean carbon research could undermine global climate predictions](https://ethicalmarketingnews.com/unesco-report-major-blind-spot-in-ocean-carbon-research-could-undermine-global-climate-predictions) - A new report by the Intergovernmental Oceanographic Commission (IOC) of UNESCO reveals a critical lack of understanding of how the ocean absorbs and stores carbon. This glaring uncertainty about our planet’s largest carbon sink threatens to skew current climate predictions, and hamper our ability to develop effective mitigation and adaptation strategies in the coming decades.
- [The Royal Osteoporosis Society receive record £1 million donation from global investor Dale W. Wood](https://ethicalmarketingnews.com/the-royal-osteoporosis-society-receive-record-1-million-donation-from-global-investor-dale-w-wood) - The Royal Osteoporosis Society (ROS) are honoured to receive a transformative pledge of £1 million from philanthropist, entrepreneur and global investor Dale W. Wood, made via his firm Dale Ventures, to help power their ambitious mission to beat osteoporosis. Dale’s significant donation recognises the scale and urgency of their strategy as the UK’s leading bone
- [The RNLI needs you! Applications are now open for face-to-face fundraising roles](https://ethicalmarketingnews.com/the-rnli-needs-you-applications-are-now-open-for-face-to-face-fundraising-roles) - The paid role helps the lifesaving charity reach thousands of people every year, sharing important water safety messages with beachgoers and visitors to some of the summer’s most popular events. It is also vital in helping the RNLI continue its lifesaving service, encouraging new supporters to sign up and donate. A role within the RNLI’s
- [‘From Me To You’: Paul Chuckle MBE Embarks On ‘Thank You’ Tour of the UK](https://ethicalmarketingnews.com/from-me-to-you-paul-chuckle-mbe-embarks-on-thank-you-tour-of-the-uk) - Marie Curie, the UK's leading end of life charity, has announced that ambassador Paul Chuckle MBE is embarking on a 'Thank you' tour of the UK to celebrate 40 years of the Great Daffodil Appeal. Between 3rd-11th March, Paul will be travelling from John O'Groats to Land's End, stopping to meet fans and Marie Curie
- [Local Authority Funding for Youth Services Sees Biggest Annual Cut in Almost a Decade, New YMCA Analysis Reveals](https://ethicalmarketingnews.com/local-authority-funding-for-youth-services-sees-biggest-annual-cut-in-almost-a-decade-new-ymca-analysis-reveals) - The amount spent on youth services by local authorities in England and Wales has fallen by 10% in a single year, marking the largest annual reduction since 2016–17, according to new analysis published by YMCA England & Wales. YMCA’s annual report into youth service funding shows that councils in England spent £419 million on services
- [The Felix Project continues record breaking run](https://ethicalmarketingnews.com/the-felix-project-continues-record-breaking-run) - The Felix Project has once again had a record-breaking year, fighting more food waste and feeding more people than ever before. In 2025 the charity rescued over 18,000 tonnes of surplus produce from 225 different suppliers. The four depots, in Enfield, Poplar, Deptford and Acton then redistributed the equivalent of 44 million meals to over
- [Landmark study shows global gains for girls, but threats to progress loom](https://ethicalmarketingnews.com/landmark-study-shows-global-gains-for-girls-but-threats-to-progress-loom) - Groundbreaking research from Plan International that has documented girls from birth for eighteen years reveals that globally, girls’ lives have improved significantly over the past two decades but identifies these gains are now at risk with the next wave of challenges approaching. With improved access to education, girls are dreaming bigger and new laws protecting
- [Leading potato partnership launches spuds from low carbon concept farm in stores](https://ethicalmarketingnews.com/leading-potato-partnership-launches-spuds-from-low-carbon-concept-farm-in-stores) - A FIRST-of-its kind low carbon concept farm in Lincolnshire has successfully grown its first crop of highly sustainable potatoes that will land in UK stores this week, thanks to a partnership between retailer Tesco and industry leader Branston. Established last year in a bid to help farmers and suppliers reach net zero targets with innovative solutions,
- [U.S. Food Waste Pact Report Shows Less Food Being Wasted In Retail and Foodservice Sectors](https://ethicalmarketingnews.com/u-s-food-waste-pact-report-shows-less-food-being-wasted-in-retail-and-foodservice-sectors) - A new report from the U.S. Food Waste Pact (Pact), a collaborative initiative of 30 food businesses across the country led by nonprofits ReFED and World Wildlife Fund, shows reductions in the amount of food being wasted nationwide by grocery retail and foodservice companies in 2024 compared to 2023. The results are good news for
- [NERC pivots investment in atmospheric research into new technologies](https://ethicalmarketingnews.com/nerc-pivots-investment-in-atmospheric-research-into-new-technologies) - NERC is transitioning its funding of atmospheric science infrastructure to exploit more flexible, scalable and sustainable technologies. The Facility for Airborne Atmospheric Measurements (FAAM), funded by the Natural Environment Research Council (NERC) and operated by the National Centre for Atmospheric Science (NCAS), will cease operations at the end of this financial year. Following review, NERC has concluded that
- [New CATF/Brattle report outlines strategies for aligning Europe’s capacity mechanisms with clean energy transition goals](https://ethicalmarketingnews.com/new-catf-brattle-report-outlines-strategies-for-aligning-europes-capacity-mechanisms-with-clean-energy-transition-goals) - A new report from The Brattle Group, commissioned by Clean Air Task Force (CATF), identifies practical strategies for European policymakers to update capacity mechanisms and clean energy procurements to create mutually supportive incentives for meeting both reliability needs and long-term decarbonisation goals. With Europe’s energy mix shifting rapidly toward variable renewables, the report shows how
- [The LEGO Group expands its portfolio of carbon removal solutions](https://ethicalmarketingnews.com/the-lego-group-expands-its-portfolio-of-carbon-removal-solutions) - The LEGO Group announces an expansion of its carbon removal portfolio, as it continues to assess how quality carbon removal actions can help address larger global climate goals. Building on earlier carbon removal commitments, the LEGO Group will invest an additional DKK 18 million to four carbon removal projects in partnership with Climate Impact Partners
- [Landmark project improved farmers’ livelihoods and protected forests in Madagascar, new report finds](https://ethicalmarketingnews.com/landmark-project-improved-farmers-livelihoods-and-protected-forests-in-madagascar-new-report-finds) - A Green Climate Fund-financed agricultural resilience project in one of the world’s most climate-stressed countries increased crop production and reduced deforestation, a new evaluation report released today has found. Findings from the impact evaluation conducted by Conservation International, in partnership with the Green Climate Fund’s Independent Evaluation Unit, found clear evidence of higher crop yields
- [M&S Partners With Yeyasso Cooperative And Fairtrade To Support Cocoa Farmers In Cote D’lvoire](https://ethicalmarketingnews.com/ms-partners-with-yeyasso-cooperative-and-fairtrade-to-support-cocoa-farmers-in-cote-dlvoire) - M&S is partnering with Yeyasso cooperative through a long-term initiative which will support fairer incomes for cocoa farmers in Cote d'Ivoire, one of its main cocoa sourcing regions in West Africa. The initiative has been developed in partnership with Fairtrade, building on M&S’s commitment to ethically sourced cocoa. M&S Choc Marks bars are already
- [M&S And Pilio Launch ACE Cotton Programme To Reduce Carbon And Improve Biodiversity In Cotton Farming](https://ethicalmarketingnews.com/ms-and-pilio-launch-ace-cotton-programme-to-reduce-carbon-and-improve-biodiversity-in-cotton-farming) - M&S has announced a new partnership with Pilio, a sustainability innovator and solutions provider, to launch the Affordable Clean Environment (ACE) cotton programme – an initiative designed to accelerate access to clean energy and strengthen biodiverse farming practices across cotton growing communities in India. Cotton is central to M&S’s products, making up the largest
- [Digital sustainability start-ups selected for third BSI and CISL Trust in Sustainability Accelerator programme](https://ethicalmarketingnews.com/digital-sustainability-start-ups-selected-for-third-bsi-and-cisl-trust-in-sustainability-accelerator-programme) - A digital platform that tracks recycled materials using AI and blockchain, and a company supporting first-mile coffee and cocoa producers in Africa and Latin America, are among nine pioneering international start-ups selected for the third cohort of an accelerator programme focused on innovation in sustainability. Now in its third year, the programme is delivered by
- [OAAA’s Independents Summit to Spotlight AI, Measurement, and M&A at 2026 OOH Media Conference](https://ethicalmarketingnews.com/oaaas-independents-summit-to-spotlight-ai-measurement-and-ma-at-2026-ooh-media-conference) - The Out of Home Advertising Association of America (OAAA) has announced the return of the Independents Summit, kicking off the 2026 OOH Media Conference for its second year. Designed specifically for Independent OOH companies, the Summit brings together local and regional companies for a focused afternoon centered on growth, innovation, and collaboration. Developed in partnership
- [UK Government launches SEND reform consultation: What it means for children with vision impairment](https://ethicalmarketingnews.com/uk-government-launches-send-reform-consultation-what-it-means-for-children-with-vision-impairment) - The Department for Education has published proposals for wide-ranging reforms to Special Educational Needs and Disabilities (SEND) provision in England, alongside the launch of a national consultation. The plans, which have been subject to much speculation over the last year, aim to create a more inclusive system, improve consistency across the country, and ensure earlier
- [PRSA’s Strategies & Tactics Announces 2026 Women of Impact Awards, Call for Nominations Now Open](https://ethicalmarketingnews.com/prsas-strategies-tactics-announces-2026-women-of-impact-awards-call-for-nominations-now-open) - PRSA’s Strategies & Tactics has opened nominations for the 2026 Women of Impact Awards, recognizing women whose leadership, achievements and integrity are shaping the future of the communications profession. The Women of Impact Awards honor professionals across agencies, in-house teams, nonprofits, academia and independent practices. Honorees represent the full breadth of the profession including brand
- [Colossal Raises $27 Million Dollars for National Breast Cancer Foundation](https://ethicalmarketingnews.com/colossal-raises-27-million-dollars-for-national-breast-cancer-foundation) - National Breast Cancer Foundation, Inc.® (NBCF) is thrilled to announce that Colossal has raised over $27 million dollars to support NBCF since 2022 through their Fab Over 40 Competition. Through these funds, Colossal has helped NBCF provide over 550,000 services to support NBCF’s mission of Helping Women Now®. We are so grateful to Colossal and
- [Waitrose becomes first UK supermarket to suspend mackerel sourcing over sustainability concerns](https://ethicalmarketingnews.com/waitrose-becomes-first-uk-supermarket-to-suspend-mackerel-sourcing-over-sustainability-concerns) - Waitrose has become the first UK supermarket to suspend mackerel sourcing to make a stand against overfishing and support long-term health and sustainability of fish stocks.* In September 2025, the International Council for the Exploration of the Sea (ICES), recommended that North-east Atlantic mackerel catches should be cut by 70% to help rebuild the stock
- [UN unveils bold overhaul of strained humanitarian system](https://ethicalmarketingnews.com/un-unveils-bold-overhaul-of-strained-humanitarian-system) - Recently the General Assembly was briefed on the latest developments of the UN80 Initiative – a system-wide reform effort to make the organisation more effective and fit for the future – including progress on the New Humanitarian Compact and on training and research reforms. Teams under the leadership of UN Secretary-General António Guterres have been
- [Virginia's move to rejoin RGGI signals a commitment to affordable energy solutions](https://ethicalmarketingnews.com/virginias-move-to-rejoin-rggi-signals-a-commitment-to-affordable-energy-solutions) - Ceres joins leading businesses in Virginia to commend Virginia Gov. Abigail Spanberger and the Virginia General Assembly for affirming a commitment to lower energy costs by initiating the Commonwealth’s re-entry into the Regional Greenhouse Gas Initiative (RGGI). “As our customers face electricity and cost of living increases across the country, our work at IKEA U.S.
- [Ceres welcomes strengthened Massachusetts energy affordability bill, urges restoration of critical efficiency funding](https://ethicalmarketingnews.com/ceres-welcomes-strengthened-massachusetts-energy-affordability-bill-urges-restoration-of-critical-efficiency-funding) - Ceres applauds Massachusetts House lawmakers for passing strengthened legislation designed to lower electricity costs for residents and businesses and urges further negotiations to ensure the state’s nation-leading energy efficiency program Mass Save is fully funded in the final package. The legislation — known as An Act Relative to Energy Affordability, Clean Power and Economic Competitiveness
- [Aveda Announces Breakthrough Refillable Packaging Innovation in Partnership with AeroFlexx](https://ethicalmarketingnews.com/aveda-announces-breakthrough-refillable-packaging-innovation-in-partnership-with-aeroflexx) - Aveda, the purpose-driven pioneer of plant-powered, high-performance hair, skin and body care, has announced a partnership with sustainability-driven packaging leader AeroFlexx to introduce a new refill packaging innovation that redefines what’s possible in beauty. Aveda will become the first prestige beauty brand to commercialize AeroFlexx’s innovative curbside recyclable1 packaging refill technology globally, marking an industry
- [Mars launches Mars Impact Fund to drive lasting change for people, pets and planet](https://ethicalmarketingnews.com/mars-launches-mars-impact-fund-to-drive-lasting-change-for-people-pets-and-planet) - Mars, Incorporated, a global leader in snacking, pet care, and food, today announced the launch of the Mars Impact Fund, a new enterprise-level philanthropic entity designed to accelerate meaningful and lasting impact in the communities where Mars operates. As a family-owned, principle-driven company, Mars has long believed that business should be a force for good.
- [Mars celebrates latest European decarbonisation milestone with new renewable electricity contract in Sweden](https://ethicalmarketingnews.com/mars-celebrates-latest-european-decarbonisation-milestone-with-new-renewable-electricity-contract-in-sweden) - Mars, Incorporated, a leading snacking, food and pet care services and nutrition provider, today announced a major milestone in its sustainability journey through the Mars Renewable Acceleration Program, with a contract for the majority output of the Kölvallen Wind Farm in Sweden. Developed by Foresight Energy Infrastructure Partners, a leading investment manager, the project’s partnership
- [Triodos Bank refreshes its visual identity to pave positive future for sustainable banking](https://ethicalmarketingnews.com/triodos-bank-refreshes-its-visual-identity-to-pave-positive-future-for-sustainable-banking) - Triodos Bank, a frontrunner in sustainable banking, has today introduced a refreshed brand that marks an exciting new step into the future – while staying firmly rooted in the pioneering purpose on which the bank was founded more than 45 years ago. The updated brand introduces a modern visual identity across all Triodos Bank platforms,
- [CAP - Keeping Sunbed Advertising on the Sunny Side of the Code](https://ethicalmarketingnews.com/cap-keeping-sunbed-advertising-on-the-sunny-side-of-the-code) - The ASA/CAP have released a post called: Keeping Sunbed Advertising on the Sunny Side of the Code, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sunbeds and tanning booths use artificial ultraviolet (UV) radiation to darken the skin. The
- [CAP - Thinking outside of the (loot) box](https://ethicalmarketingnews.com/cap-thinking-outside-of-the-loot-box) - The ASA/CAP have released a post called: Tread carefully: Thinking outside of the (loot) box , but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. What are loot boxes? Random-item purchases aka “loot boxes” are in-game purchases that contain
- [CAP - Put your money where you mouth is](https://ethicalmarketingnews.com/cap-put-your-money-where-you-mouth-is) - The ASA/CAP have released a post called: Tread carefully: Put your money where you mouth is, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Digital Markets, Competition and Consumers Act 2024 (DMCCA) came into force last year,
- [Plant scientists tackle major threat to UK wheat ](https://ethicalmarketingnews.com/plant-scientists-tackle-major-threat-to-uk-wheat) - Ancient wheat collections might hold the secret to tackling a new pathogen strain that could devastate UK wheat crops. A fungus known as yellow rust can destroy wheat, reducing harvests and driving up prices, which in turn can affect the price of staple foods like bread and pasta. One mechanism keeping it under control is to use wheat varieties with natural
- [CAP - International Women’s Day 2026: Progress, portrayal and the CAP Code](https://ethicalmarketingnews.com/cap-international-womens-day-2026-progress-portrayal-and-the-cap-code) - The ASA/CAP have released a post called: Tread carefully: International Women’s Day 2026: Progress, portrayal and the CAP Code, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. International Women’s Day 2026: Progress, portrayal and the CAP Code International
- [Number of homes at high risk of flooding set to treble in next 50 years – Greenpeace](https://ethicalmarketingnews.com/number-of-homes-at-high-risk-of-flooding-set-to-treble-in-next-50-years-greenpeace) - As flood warnings and alerts remain in place across large swathes of Great Britain, Greenpeace warns that over 866,000 homes – equivalent to the total of those in Birmingham, Liverpool and Sheffield – could be at ‘high’ or ‘very high’ risk from increased levels of severe flooding fuelled by climate change by the year 2080.
- [Open letter to global leaders across media](https://ethicalmarketingnews.com/open-letter-to-global-leaders-across-media) - SPUR - the Standards for Publisher Usage Rights - calls on global leaders to come together to protect original journalism. From: Tim Davie, BBC Director-General Jon Slade, CEO, Financial Times Anna Bateson, CEO, The Guardian David Rhodes, Executive Chairman, Sky News Anna Jones, CEO, Telegraph Media Group An open letter to our fellow leaders in
- [Net Zero Asset Managers Initiative Relaunches with Global Investor Backing and Updated Commitment](https://ethicalmarketingnews.com/net-zero-asset-managers-initiative-relaunches-with-global-investor-backing-and-updated-commitment) - The Net Zero Asset Managers (NZAM) initiative has announced its official relaunch, with more than 250 asset managers signed on to the updated Commitment Statement. The strong investor backing for NZAM signals that asset managers around the world continue to recognise and take steps to address climate-related financial risks and opportunities. NZAM provides asset managers with a platform
- [​​Scotland’s plan means immediate climate targets are now within reach, says CCC​](https://ethicalmarketingnews.com/scotlands-plan-means-immediate-climate-targets-are-now-within-reach-says-ccc) - The Climate Change Committee (CCC)’s latest assessment of the Scottish Government’s progress in reducing emissions found that there are ‘credible plans’ and ‘plans with only some risks’ in place for 91% of the emissions reduction needed to achieve Scotland’s First Carbon Budget (2026 to 2030). Action in several areas has improved in the last two years. Achievements include a rise in the roll-out of electric vehicles and related charging
- [Birmingham Airport Publishes New Sustainability Strategy](https://ethicalmarketingnews.com/birmingham-airport-publishes-new-sustainability-strategy) - Birmingham Airport (BHX) has published its new sustainability strategy for 2026 to 2030, outlining the next strategic steps on its journey to becoming a more sustainable and socially responsible business. Split across ten key strategic themes aligned with the UN’s Sustainable Development Goals, the new plan maps out key actions to support local communities, mitigate
- [GeoPura to power clean energy future with record Lower Thames Crossing hydrogen deal](https://ethicalmarketingnews.com/geopura-to-power-clean-energy-future-with-record-lower-thames-crossing-hydrogen-deal) - British hydrogen innovator GeoPura has today been announced as the supplier of the largest volume of green hydrogen ever produced for a British construction project, the Lower Thames Crossing. National Highways’ Lower Thames Crossing project will be the first major British infrastructure project to be carbon neutral in construction. A key part of this ambition
- [Adani Commits $100bn to Sovereign AI Infrastructure utilising renewable energy](https://ethicalmarketingnews.com/adani-commits-100bn-to-sovereign-ai-infrastructure-utilising-renewable-energy) - The Adani Group today announced one of the world’s largest integrated energy-compute commitments, a direct investment of USD 100 billion to develop renewable-energy-powered, hyperscale AI-ready data centres by 2035. The initiative will establish a long-term sovereign energy and compute platform designed to position India as a global leader in the emerging Intelligence Revolution. The investment
- [Barclays delivers progress against its climate strategy in 2025](https://ethicalmarketingnews.com/barclays-delivers-progress-against-its-climate-strategy-in-2025) - Barclays publishes its 2025 Annual Report, setting out the progress made in the last year against its climate strategy. Within this disclosure, Barclays reiterated its ambition to be a net zero bank by 2050 and reported consistent delivery against its climate strategy, having had a record year for Sustainable and Transition Finance in 2025, and
- [Getty Images is Capturing Stunning Moments from the Milano Cortina 2026 Paralympic Winter Games](https://ethicalmarketingnews.com/getty-images-is-capturing-stunning-moments-from-the-milano-cortina-2026-paralympic-winter-games) - Getty Images, a preeminent global visual content creator and marketplace, has announced its award‑winning photographers, editors and operations staff will capture stunning imagery from the Milano Cortina 2026 Paralympic Winter Games. As the Official Photographic Agency of the International Paralympic Committee (IPC), Getty Images will deploy a team of 30 photographers, editors and operations staff
- [HMDG Establishes Independent Advisory Board](https://ethicalmarketingnews.com/hmdg-establishes-independent-advisory-board) - HMDG, a healthcare marketing and strategy company operating within the private healthcare and musculoskeletal (MSK) sector, has formally established an independent Advisory Board to strengthen clinical oversight, ethical standards, and long-term decision-making as the business continues to scale. The formation of the Advisory Board formalises a governance structure that has existed informally since the company’s
- [2026 shortlist revealed for CIM’s ‘The Pitch’ global student competition](https://ethicalmarketingnews.com/2026-shortlist-revealed-for-cims-the-pitch-global-student-competition) - The Chartered Institute of Marketing (CIM) has unveiled the finalists for The Pitch 2026, CIM’s global student competition, with 13 undergraduate and 13 postgraduate teams earning a coveted place in this year’s live finals. Now in its fifteenth year, The Pitch, a competition that challenges participants to react to a real-life marketing brief, continues to
- [Southampton Students Vote To Move Towards Plant-Based Menus In Response To Climate Crisis](https://ethicalmarketingnews.com/southampton-students-vote-to-move-towards-plant-based-menus-in-response-to-climate-crisis) - On Thursday 19th February, the Student Council at the University of Southampton’s Students’ Union voted by an overwhelming majority of 12-3 for Students’ Union catering facilities to adopt plant-based by default and for the Students’ Union to lobby for university-wide adoption of plant-based by default. This follows a Students’ Union petition for plant-based by default
- [Beloved London restaurant Spice Village donates £1 from every bill to Human Appeal during Ramadan](https://ethicalmarketingnews.com/beloved-london-restaurant-spice-village-donates-1-from-every-bill-to-human-appeal-during-ramadan) - This Ramadan, award-winning restaurant group Spice Village is giving diners the opportunity to make a meaningful difference through its new campaign, “Savour the Spirit of Ramadan.” For the entire month of Ramadan, £1 from every bill at Spice Village restaurants in Southall and Tooting will be donated to humanitarian charity Human Appeal, in support of its Feed the Fasting campaign. The initiative aims
- [New analysis on the state-of-play for air pollution reporting](https://ethicalmarketingnews.com/new-analysis-on-the-state-of-play-for-air-pollution-reporting) - A deep-dive study on the pollution disclosure practices of publicly listed companies around the world finds that, while most acknowledge air pollution through their reporting, measurable emissions data and information on individual pollutants are uneven or lacking. The air pollution reporting gap: Evidence from 1,000 organizations across high-emitting sectors, produced by GRI with support from
- [EviSafe: AI-driven app against home, street and sexual violence expands with pilot in The Hague](https://ethicalmarketingnews.com/evisafe-ai-driven-app-against-home-street-and-sexual-violence-expands-with-pilot-in-the-hague) - Sexual violence against women is a major problem all over the world. Now, a tech start-up based at The Hague’s Humanity Hub, has developed an app that is helping women fight back by arming them with legally valid evidence that can be used to convict their abusers. Safer reporting through technology Violence behind closed doors
- [Structural barriers are holding back effectiveness in APAC finds WARC in latest research](https://ethicalmarketingnews.com/structural-barriers-are-holding-back-effectiveness-in-apac-finds-warc-in-latest-research) - The “Twin Pace” Effectiveness Gap is a new survey-led study by WARC, the global authority of marketing effectiveness, that looks at the forces shaping today’s effectiveness culture in APAC. Drawing on fresh and original survey data from senior marketers and agency leaders, the research provides the first quantified diagnosis of why effectiveness principles are widely understood yet inconsistently applied in practice across the region. Closing
- [Cyberwell Commends Meta Oversight Board Decision Overturning Meta’s Decision To Keep Emoji-Based Hate Online](https://ethicalmarketingnews.com/cyberwell-commends-meta-oversight-board-decision-overturning-metas-decision-to-keep-emoji-based-hate-online) - CyberWell, a nonprofit and trusted partner of Meta (Facebook, Instagram and Threads), TikTok and YouTube working to combat online antisemitism, commends the recent decision by the Meta Oversight Board (OSB) overturning Meta’s original determinations in two cases involving the use of monkey emojis 🐒 to target Black individuals with racist abuse. In its February decision,
- [Oil spill: How fossil fuel interests are seeping into the voluntary carbon market rulebook](https://ethicalmarketingnews.com/oil-spill-how-fossil-fuel-interests-are-seeping-into-the-voluntary-carbon-market-rulebook) - Oil and gas interests pollute the carbon crediting rulebook and invest heavily in a marketplace flush with low-quality carbon credits. An upcoming Carbon Market Watch report demonstrates how some of the world’s biggest fossil fuel companies use their oversized leverage to influence major decision-making bodies in the voluntary carbon market. For the last three years,
- [UCL Smart Energy Research Lab partners with Utilita to boost PAYG energy research](https://ethicalmarketingnews.com/ucl-smart-energy-research-lab-partners-with-utilita-to-boost-payg-energy-research) - The Smart Energy Research Laboratory (SERL), run by UCL’s Smart Energy Research Group (SERG) is partnering with Utilita Energy to enable research that will help lead to a better understanding of UK domestic energy use. Data gathered in the project will help researchers inform policymakers and the energy industry on developing ways to make a more
- [New community-led project to explore bringing free or low‑cost energy support to North East households](https://ethicalmarketingnews.com/new-community-led-project-to-explore-bringing-free-or-low‑cost-energy-support-to-north-east-households) - The Social Virtual Power Plant (Social VPP) project has been awarded £150,000 from Ofgem’s Strategic Innovation Fund (SIF). Led by LCP Delta and the Centre for Energy Equality on behalf of Northern Powergrid, the project will explore how to improve access to energy flexibility for households and SMEs across the North East of England who may otherwise be
- [IPA adds to England and Wales leadership team](https://ethicalmarketingnews.com/ipa-adds-to-england-and-wales-leadership-team) - Sue Benson will serve as IPA Chair for England and Wales, while Gemma Longfellow has been named as the IPA City Head for Manchester and the North West. As IPA Chair for England & Wales, Sue will act as a figurehead for IPA member agencies in England (outside London) and in Wales, working closely with
- [PRCA On the Record Campaign Calls for Thorough Lobbying Reform](https://ethicalmarketingnews.com/prca-on-the-record-campaign-calls-for-thorough-lobbying-reform) - The Public Relations and Communications Association (PRCA) has renewed its call for urgent reform of the UK’s lobbying transparency framework through its On the Record campaign. The PRCA is asking the UK Government to extend regulation so that all lobbying is properly governed, documented and publicly reported, as the current system only captures a small
- [Pirelli Confirmed As A “Top 1%” Company In S&P Global’s 2026 Sustainability Yearbook, The Only Tyre Manufacturer Worldwide](https://ethicalmarketingnews.com/pirelli-confirmed-as-a-top-1-company-in-sp-globals-2026-sustainability-yearbook-the-only-tyre-manufacturer-worldwide) - In 2026 Pirelli has once again confirmed its place among the companies included in the “Top 1%” of S&P Global’s Sustainability Yearbook 2026 where it is the only tyre manufacturer worldwide to have achieved this recognition. Inclusion in the “Top 1%” of the 2026 Sustainability Yearbook represents the highest level of recognition provided by S&P
- [First-Ever “APAC Creative Index” Sets New Regional Benchmark for 2026](https://ethicalmarketingnews.com/first-ever-apac-creative-index-sets-new-regional-benchmark-for-2026) - ONE Asia Creative Awards and AD ADDICT have partnered to release the inaugural APAC Creative Index, a new landmark report that serves as APAC’s new creative compass for 2026. The new report, available as a free download, synthesizes 2025 awards data from both leading global and regional shows to provide a series of definitive benchmarks, performance
- [Fast food giants backtrack on chicken welfare](https://ethicalmarketingnews.com/fast-food-giants-backtrack-on-chicken-welfare) - The RSPCA is urging major fast food companies not to sacrifice chicken welfare for profits - as 18 businesses abandon promises and risk condemning millions more chickens to lives of poor welfare. In the UK, over one billion chickens are reared for meat annually, and more than 90% of these are fast-growing - meaning they risk
- [Consumers Aren’t Ready to Let AI Tell Them What to Buy, New Billion Dollar Boy Research Shows](https://ethicalmarketingnews.com/consumers-arent-ready-to-let-ai-tell-them-what-to-buy-new-billion-dollar-boy-research-shows) - New independent research from Billion Dollar Boy Group, global leaders in creator-led brand building, highlights how AI is reshaping the future of product discovery, online shopping, and the role of the creator economy. AI search and recommendation tools have become embedded into everyday consumer behaviour, with major technology companies including OpenAI, Amazon and Google, integrating
- [Engineering and Agribusiness Leader Charles Sukup Joins World Food Prize Foundation Board of Directors](https://ethicalmarketingnews.com/engineering-and-agribusiness-leader-charles-sukup-joins-world-food-prize-foundation-board-of-directors) - The World Food Prize Foundation is pleased to announce the appointment of Charles Sukup, former president and CEO and current board co-chair of Sukup Manufacturing Co., to the Foundation’s Board of Directors. “We are honored to welcome Charles Sukup to our Board of Directors,” said Paul Schickler, Board Chair, World Food Prize Foundation. “Charles brings
- [Maritime Labour Convention at 20: The ILO and the International Maritime Organization reaffirm commitment to decent work at sea](https://ethicalmarketingnews.com/maritime-labour-convention-at-20-the-ilo-and-the-international-maritime-organization-reaffirm-commitment-to-decent-work-at-sea) - The International Labour Organization (ILO) and the International Maritime Organization (IMO) are marking the 20th anniversary of the adoption of the Maritime Labour Convention, 2006 (MLC, 2006), a landmark treaty that has reshaped working and living conditions for seafarers worldwide and strengthened fair competition in global shipping. Adopted on 23 February 2006 by the International
- [Chartered bodies urge government to champion professional standards to rebuild trust in public services](https://ethicalmarketingnews.com/chartered-bodies-urge-government-to-champion-professional-standards-to-rebuild-trust-in-public-services) - The Chartered Institute of Public Relations (CIPR) has joined a group professional bodies representing more than 1.5 million people to write to the Government calling for stronger backing of Chartered and professionally registered status across key sectors, arguing it is essential to rebuilding public trust and driving economic growth. In an open letter to Pat
- [Creators face projected global revenue losses of up to 24% by 2028, new UNESCO report shows](https://ethicalmarketingnews.com/creators-face-projected-global-revenue-losses-of-up-to-24-by-2028-new-unesco-report-shows) - UNESCO has just launched the latest edition of its flagship report Re|Shaping Policies for Creativity, which analyses a rapidly evolving cultural landscape shaped by digital transformation, Artificial Intelligence (AI), shifting global trade dynamics, and mounting threats to artistic freedom. A global monitoring report with data from over 120 countries, it points out the need for
- [Sheila Coates Foundation receives £25m endowment from philanthropist Ben Delo to expand and enhance support for autistic young people](https://ethicalmarketingnews.com/sheila-coates-foundation-receives-25m-endowment-from-philanthropist-ben-delo-to-expand-and-enhance-support-for-autistic-young-people) - Sheila Coates Foundation (SCF) has received a significant endowment from the British entrepreneur and philanthropist Ben Delo to fund its work in perpetuity and enable it to expand and enhance its support for autistic young people in England. Established by Delo in 2020 to advance the education and mental health of autistic children and young
- [Key findings from Charity Pulse 2026](https://ethicalmarketingnews.com/key-findings-from-charity-pulse-2026) - The fifth edition of the annual Charity Pulse report is live. The report looks at how charities fared with their fundraising in 2025 as well as the opportunities and challenges they see for 2026. The research offers a comprehensive picture of the charity landscape and provides learnings for good causes to take from their peers.
- [Tesco and British Heart Foundation Launch Nationwide Push to Tackle Hidden High Blood Pressure](https://ethicalmarketingnews.com/tesco-and-british-heart-foundation-launch-nationwide-push-to-tackle-hidden-high-blood-pressure) - Tesco and the British Heart Foundation (BHF) are encouraging people across the UK to take a moment for their wellbeing this Heart Month by visiting a Tesco Pharmacy for a quick and friendly blood pressure check. High blood pressure is one of the leading risk factors for heart attacks and strokes, yet the BHF estimates
- [Channel 4 launches new iteration of Content Creatives Scheme to help young creatives progress in the industry](https://ethicalmarketingnews.com/channel-4-launches-new-iteration-of-content-creatives-scheme-to-help-young-creatives-progress-in-the-industry) - Channel 4’s training and development arm, 4Skills, has announced Content Creatives+, a new development scheme designed to help young digital creatives in the North of England progress in the industry. The scheme builds on the 4Skills’ programme, Content Creatives, which has provided hands-on practical training in creative digital techniques to more than 100 people since
- [Amazon Devices Climate Tech Accelerator Opens Applications for 2026 Program](https://ethicalmarketingnews.com/amazon-devices-climate-tech-accelerator-opens-applications-for-2026-program) - The Amazon Devices Climate Tech Accelerator opened applications for its 2026 cohort. Launched in 2025, Amazon’s Climate Tech Accelerator is a uniquely designed program for companies at any stage to accelerate the integration of their technologies that can help reduce the carbon impact of Amazon devices. "The primary goal of our Climate Tech Accelerator is simple—to
- [Asda continues strong ESG performance with latest rating](https://ethicalmarketingnews.com/asda-continues-strong-esg-performance-with-latest-rating) - Asda has announced a continued strong performance in its ESG rating score, following an external assessment by financial services ratings’ agency Sustainable Fitch. For the third consecutive year in a row, Asda received an entity rating of 3 (1 = excellent, 5 = poor) and an entity score of 57, matching last year’s result. The score
- [Amazon begins construction on its first UK building to pursue zero carbon certification](https://ethicalmarketingnews.com/amazon-begins-construction-on-its-first-uk-building-to-pursue-zero-carbon-certification) - Amazon has broken ground on a delivery station in Stockton-on-Tees that will become its first building to pursue Living Future's Zero Carbon Certification. The facility represents a significant step forward in sustainable construction, combining advanced building techniques with smart technology to reduce environmental impact. The £40 million investment will create around 100 jobs in the
- [Corporate Clean Energy Buying Fell in 2025 After Nearly a Decade of Growth](https://ethicalmarketingnews.com/corporate-clean-energy-buying-fell-in-2025-after-nearly-a-decade-of-growth) - Global clean power purchase agreement (PPA) volumes fell for the first time last year in nearly a decade, as power prices and policy risks redefined market activity. Corporations announced deals for 55.9 gigawatts of clean power in 2025, 10% down from the record set the prior year, according to BloombergNEF in its 1H 2026 Corporate Energy Market Outlook. The market is increasingly defined by a divergence between hyperscalers and the broader universe of
- [Fairtrade flower worker wage increases must be matched with higher prices](https://ethicalmarketingnews.com/fairtrade-flower-worker-wage-increases-must-be-matched-with-higher-prices) - Fairtrade International has increased the floor wage that flower farms must pay to workers at more than 70 certified organisations across Africa, and at the same time is encouraging actors in the supply chain to pay more competitive prices for flowers. The floor wage is the minimum wage that a Fairtrade certified farm is required
- [Ocean Outdoor builds on its investment in women’s sport with an International Women’s Day event in Manchester](https://ethicalmarketingnews.com/ocean-outdoor-builds-on-its-investment-in-womens-sport-with-an-international-womens-day-event-in-manchester) - Ten speakers from the worlds of sport, business, the arts and media will assemble for an International Women’s Day (IWD) event hosted by the Digital Out of Home advertising company Ocean Outdoor in Manchester on 5th March. The impressive line-up includes the Olympian and Canadian international Asia Hogan-Rochester who is playing for Sale Sharks in
- [Octopus Energy Generation invests $1bn in cutting-edge Californian clean tech to boost UK growth](https://ethicalmarketingnews.com/octopus-energy-generation-invests-1bn-in-cutting-edge-californian-clean-tech-to-boost-uk-growth) - Octopus Energy Generation, one of Europe’s leading investors in renewable energy, is injecting nearly $1 billion in California’s next-gen tech scene – deepening its foothold in one of the world’s most advanced clean energy markets. Through its funds, Octopus will back two Californian carbon removal companies pioneering grassland restoration and reforestation to transform degraded land
- [Morrisons Backs British Farming With £1.6 Billion Commitment For 2026](https://ethicalmarketingnews.com/morrisons-backs-british-farming-with-1-6-billion-commitment-for-2026) - Morrisons is committing over £1.6 billion to British agriculture and food production in 2026, underlining its position as British farming’s single biggest direct supermarket customer. The commitment will continue to support a series of multi-year partnerships with farmers supplying Morrisons with fruit and vegetables, meat, fish, dairy and eggs, extending Morrisons 127 year relationship with
- [Q ENERGY is preparing to build France's first wind farm made entirely of refurbished turbines](https://ethicalmarketingnews.com/q-energy-is-preparing-to-build-frances-first-wind-farm-made-entirely-of-refurbished-turbines) - In January, the company began dismantling the Plomodiern wind farm in the Finistère region, marking the first step towards a new innovative project. The dismantled turbines will be completely overhauled and then put back into operation at a new location in 2028. For this French pioneer project, Q ENERGY is leveraging its own extensive experience
- [OAAA Opens Nominations for Inaugural 2026 Honors Circle](https://ethicalmarketingnews.com/oaaa-opens-nominations-for-inaugural-2026-honors-circle) - The Out of Home Advertising Association of America (OAAA) today opened nominations for the inaugural 2026 OAAA Honors Circle, recognizing the individuals and breakthrough innovations driving revenue growth, operational excellence, digital advancement, and creative impact across the out of home industry. Debuting at the 2026 OOH Media Conference in Dallas, the Honors Circle establishes a
- [Emma Grede to Headline 2026 OOH Media Conference as OAAA Brings Global Brand Power to Dallas](https://ethicalmarketingnews.com/emma-grede-to-headline-2026-ooh-media-conference-as-oaaa-brings-global-brand-power-to-dallas) - As brands navigate an increasingly automated and fragmented media environment, the Out of Home Advertising Association of America (OAAA) is bringing together the leaders shaping modern brand power. OAAA today announced additions to an already powerhouse lineup for the 2026 OOH Media Conference, taking place May 11–13, 2026, in Dallas, featuring founder and serial entrepreneur
- [Samaritans celebrates 100 Breathing Space Benches in Scotland](https://ethicalmarketingnews.com/samaritans-celebrates-100-breathing-space-benches-in-scotland) - 100 Breathing Space Benches have been installed across Scotland in partnership with NHS24, Network Rail, and Scotland's Railway. The 100th Breathing Space Bench was unveiled in Stirling on the 3rd February 2026, marking a major milestone for the Breathing Space Initiative that Samaritans Scotland is proud to be part of alongside NHS24, Network Rail, and
- [All-star cast brings Pride and Prejudice to life for milestone Talking Books anniversary](https://ethicalmarketingnews.com/all-star-cast-brings-pride-and-prejudice-to-life-for-milestone-talking-books-anniversary) - Leading sight loss charity, the Royal National Institute of Blind People (RNIB) is celebrating 90 years of its renowned Talking Books Service with a retelling of Jane Austen’s classic love story, Pride and Prejudice. Twelve of the UK’s best-loved actors and seven of RNIB’s best loved narrators have come together to record this special edition,
- [Medical researchers win permanent restoration of research on federal website](https://ethicalmarketingnews.com/medical-researchers-win-permanent-restoration-of-research-on-federal-website) - Nearly a year after their scholarly research about endometriosis, suicide risk, and patient safety was removed from a government-hosted website because it included references to the LGBTQ+ community, two university researchers have secured a binding agreement requiring the government to maintain the court-ordered restoration of their and others’ work. The agreement prohibits the federal government
- [“Balls for Balls”: Borussia Dortmund, FAQ YOU and Saint Elmo’s Turn Match Day into Testicular Cancer Action](https://ethicalmarketingnews.com/balls-for-balls-borussia-dortmund-faq-you-and-saint-elmos-turn-match-day-into-testicular-cancer-action) - Many people associate cancer primarily with older age. But when it comes to testicular cancer, the reality is different. The group most affected is young men between the ages of 15 and 35. Ironically, it’s also the demographic that avoids preventative check-ups most often. This is where “Balls for Balls” comes in. “Testicular cancer is
- [New report sets out urgent recommendations to reset the next phase of plastics treaty negotiations](https://ethicalmarketingnews.com/new-report-sets-out-urgent-recommendations-to-reset-the-next-phase-of-plastics-treaty-negotiations) - A new report published recently identifies critical challenges in the Global Plastics Treaty negotiations and sets out practical steps to strengthen the next phase of the process ahead of the next UN negotiation committee meeting on 7 February. The report, released by the Global Plastics Policy Centre based at the University of Portsmouth’s Revolution Plastics Institute, brings together three years of evidence-based research
- [Amcor wins two WorldStar Global Packaging Awards for recycle-ready shredded cheese packs](https://ethicalmarketingnews.com/amcor-wins-two-worldstar-global-packaging-awards-for-recycle-ready-shredded-cheese-packs) - Amcor, a global leader in developing and producing responsible packaging solutions, has won two WorldStar Global Packaging Awards 2026 for its AmPrima® Recycle-Ready packaging for shredded cheese. The awards, presented by the World Packaging Organisation, recognised the solution in both the Food and Packaging Materials and Components categories. The award-winning packaging brings together the expertise
- [UNHCR Goodwill Ambassador Kristin Davis calls for urgent support for families fleeing Sudan](https://ethicalmarketingnews.com/unhcr-goodwill-ambassador-kristin-davis-calls-for-urgent-support-for-families-fleeing-sudan) - Kristin Davis, actor and Goodwill Ambassador for UNHCR, the UN Refugee Agency, visited South Sudan last week to see the organization’s response to the deepening emergency caused by the war in Sudan – the world’s largest and most devastating displacement crisis, yet among the least funded. During her visit, Davis travelled to Renk Transit Centre
- [British crops still sprayed with pesticides banned by EU due to cancer, fertility and fetal health warnings](https://ethicalmarketingnews.com/british-crops-still-sprayed-with-pesticides-banned-by-eu-due-to-cancer-fertility-and-fetal-health-warnings) - British crops, including strawberries, onions, potatoes, barley, and wheat, are being sprayed with pesticides banned across the European Union due to serious human and environmental health risks, an investigation by Unearthed has found. Analysis by Unearthed, Greenpeace’s investigative journalism unit, revealed that out of 14 chemicals banned by the EU since Brexit but still allowed
- [Telford teens put sustainable fashion in the spotlight](https://ethicalmarketingnews.com/telford-teens-put-sustainable-fashion-in-the-spotlight) - Six young people aged 12-15 from Telford put sustainable fashion under the spotlight this weekend with a fundraising fashion show in aid of Barnardo’s, who are working in partnership with retailer Co-op to support positive futures for young people across the UK. “This is an amazing opportunity,” said 15-year-old Caelan, from Wellington. “We had the
- [UKGBC launches Framework to accelerate a nature-positive built environment](https://ethicalmarketingnews.com/ukgbc-launches-framework-to-accelerate-a-nature-positive-built-environment) - UKGBC has launched the Framework for a Nature Positive Built Environment, providing the sector long-needed clarity on how to translate the global ambition to halt and reverse nature loss into practical, scalable action. The launch comes at a moment of escalating urgency. The UK Government’s National Security Assessment has identified biodiversity loss and ecosystem breakdown
- [Seafood Giants Double Traceability Commitments, but the Majority Lack Implementation Plans](https://ethicalmarketingnews.com/seafood-giants-double-traceability-commitments-but-the-majority-lack-implementation-plans) - The US$90 trillion-backed FAIRR investor network is today publishing a report highlighting a notable gap between global seafood companies’ traceability commitments and their current implementation strategies. The findings point to a potentially sizeable financial opportunity that companies risk missing, as Planet Tracker estimates that investing just 1% of seafood sales into traceability could lift industry
- [Hydrogen industry calls for urgent Government action as delays put 17,000 UK jobs and billions in private investment at risk](https://ethicalmarketingnews.com/hydrogen-industry-calls-for-urgent-government-action-as-delays-put-17000-uk-jobs-and-billions-in-private-investment-at-risk) - The UK’s hydrogen industry has issued an urgent call for coordinated cross-ministerial intervention to prevent further damaging delays to the Government’s Hydrogen Allocation Rounds and the long-awaited Hydrogen Strategy refresh. In a joint letter sent to the Secretaries of State and the Chancellor, the Hydrogen Energy Association (HEA), on behalf of the sector, warns that
- [HGV demand dips in 2025 as nascent ZEV uptake grows](https://ethicalmarketingnews.com/hgv-demand-dips-in-2025-as-nascent-zev-uptake-grows) - New heavy goods vehicle (HGV) registrations declined by -10.0% in 2025 with 40,504 new trucks joining UK roads, according to the latest data published by the Society of Motor Manufacturers and Traders (SMMT). The market contracted every quarter last year, reflecting a challenging economic backdrop and a normalising of fleet renewal after three years of
- [Commission approves €1.04 billion Danish State aid scheme to support landowner climate projects](https://ethicalmarketingnews.com/commission-approves-e1-04-billion-danish-state-aid-scheme-to-support-landowner-climate-projects) - The European Commission has approved, under EU State aid rules, a €1.04 billion (DKK 7.8 billion) Danish scheme to support landowners committing to voluntarily remove agricultural or forestry land from production to reduce agricultural emissions. The Danish measure Denmark notified the Commission of its plans to support landowners voluntarily ceasing agricultural production on their land
- [Dr.PAWPAW Launches Glimmer Glaze Lip Oil Collection Today in Support of Teenage Cancer Trust](https://ethicalmarketingnews.com/dr-pawpaw-launches-glimmer-glaze-lip-oil-collection-today-in-support-of-teenage-cancer-trust) - Dr.PAWPAW is proud to unveil its newest collaboration with Teenage Cancer Trust: the Dr.PAWPAW x Teenage Cancer Trust Glimmer Glaze Lip Oil collection. Designed to deliver a sheer tint, subtle sparkle, and instant glow, the Glimmer Glaze Lip Oils bridge the gap between everyday balm and occasion gloss. The Glimmer Glaze Lip Oil provides ultra-nourishing hydration with a high-gloss, glazed finish, perfect
- [Netflix is set to take nearly 10% of global CTV ad spend next year](https://ethicalmarketingnews.com/netflix-is-set-to-take-nearly-10-of-global-ctv-ad-spend-next-year) - Netflix, an established leader in original content production and streaming, has entered a new ad-funded era. Subscription fees still provide the bulk of its revenue with ad revenue accounting for just 3% of its total full-year earnings. But Netflix’s ad tier has evolved from experimental offerings to a primary engine for platform growth. According to WARC forecasts, the company is on track
- [Casey House releases Big Fucking Deal, short film examining the compounding effects of stigma for people living with HIV](https://ethicalmarketingnews.com/casey-house-releases-big-fucking-deal-short-film-examining-the-compounding-effects-of-stigma-for-people-living-with-hiv) - Casey House, a hospital unlike any other providing care for people living with and at risk of HIV, today announces the release of Big Fucking Deal, directed by Academy Award–nominated filmmaker Hubert Davis, as part of the hospital’s ongoing Smash Stigma campaign created in partnership with creative agency Bensimon Byrne and its sister shop, NarrativeXPR.Thanks
- [Childhood Cancer Canada launches “Let’s Face the Unimaginable,” a new national awareness platform by The Garden](https://ethicalmarketingnews.com/childhood-cancer-canada-launches-lets-face-the-unimaginable-a-new-national-awareness-platform-by-the-garden) - Childhood Cancer Canada (CCC) is launching a new national brand platform and awareness campaign, “Let’s Face the Unimaginable,” developed by independent agency The Garden, part of Humanise Collective. The work challenges the reflexive response many people have when confronted with childhood cancer — “I can’t imagine” — and seeks to reframe public understanding of the
- [The James Hutton Institute launches first public fundraising campaign to accelerate climate and environmental research](https://ethicalmarketingnews.com/the-james-hutton-institute-launches-first-public-fundraising-campaign-to-accelerate-climate-and-environmental-research) - The James Hutton Institute has announced the launch of Hutton Unearthed, its first public‑facing fundraising campaign aimed at accelerating research into climate resilience, sustainable farming, biodiversity recovery and environmental justice. The campaign marks a significant shift in how the Hutton engages with the public, inviting individuals, communities and businesses to contribute directly to scientific work
- [From transparency to action: practical support to advance nature protection](https://ethicalmarketingnews.com/from-transparency-to-action-practical-support-to-advance-nature-protection) - With the new IPBES Business and Biodiversity Assessment warning that ‘business as usual’ is accelerating nature loss and calling for transformative change in corporate behavior, GRI has launched a timely and practical new resource to help organizations step up and provide meaningful biodiversity reporting. Decoding biodiversity impacts: A practical guide to corporate reporting with the
- [Human Appeal reaches over 862,000 people with food, water and life-saving emergency response amid ongoing Sudan conflict](https://ethicalmarketingnews.com/human-appeal-reaches-over-862000-people-with-food-water-and-life-saving-emergency-response-amid-ongoing-sudan-conflict) - One of the UK’s leading humanitarian aid charities, Human Appeal, announces that it has to date supported over 862,000 people who have fled the current conflict across Sudan and Chad. Human Appeal remains at the forefront of the humanitarian response, delivering urgent, life-saving assistance to displaced and conflict-affected communities both inside Sudan and across its borders. It has delivered over 2,180 food parcels alone since the start of 2026. With thousands of families fleeing violence in El Fasher and wider
- [Investors under scrutiny as new report highlights role in methane crisis](https://ethicalmarketingnews.com/investors-under-scrutiny-as-new-report-highlights-role-in-methane-crisis) - A new report by the Changing Markets Foundation and Planet Tracker finds 80% of investors assessed scored less than 10% of available points on methane – with a particular gap in addressing agricultural methane emissions persisting. Norges Bank Investment Management was also the only investor to engage with the study, and to have agricultural methane
- [Ad Net Zero Young Leaders Publish Guide To Building Sustainability Into Everyday Business Practice](https://ethicalmarketingnews.com/ad-net-zero-young-leaders-publish-guide-to-building-sustainability-into-everyday-business-practice) - Ad Net Zero has published a new set of recommendations developed by its Young Leaders Group, offering practical, people-centred steps to embed sustainability into everyday business strategy.The recommendations are a direct response to industry researchfrom the IPA which found high levels of climate anxiety among advertising professionals, alongside a lack of confidence in raising environmental
- [The Quilter Foundation launches new charity grants and refreshed strategy](https://ethicalmarketingnews.com/the-quilter-foundation-launches-new-charity-grants-and-refreshed-strategy) - The Quilter Foundation, the charitable arm of Quilter plc, is pleased to announce the launch of its new strategy and charity grants, reaffirming its commitment to empowering individuals and communities. Under the new strategy, the Quilter Foundation will shift from traditional short-term grant making to developing deeper strategic partnerships that build financial capability at key
- [Statement From Compassion in World Farming in Response to Unilever’s Abandonment of their Global Cage-Free Commitment](https://ethicalmarketingnews.com/statement-from-compassion-in-world-farming-in-response-to-unilevers-abandonment-of-their-global-cage-free-commitment) - It is deeply disappointing to see Unilever - one of the world’s largest food manufacturers - not only abandon the global cage‑free egg commitment it made in 2018 but also withdraw from the higher‑welfare broiler chicken requirements of the Better Chicken Commitment. Cage‑Free Egg CommitmentAfter reaching 68% global cage‑free implementation, this reversal leaves hens confined
- [How a community project in The Hague is helping youngsters ‘Find their Fire’](https://ethicalmarketingnews.com/how-a-community-project-in-the-hague-is-helping-youngsters-find-their-fire) - Hart Beach is a popular surf and skate hangout in the Scheveningen area of The Hague, but it is also the home of Firestarters, a unique programme to help disadvantaged young people reignite their passion for life and ‘Find their Fire’. Hope on Hart Beach It is, perhaps, a hidden crisis. In the City of
- [Marrakech Global Framework for Action urges scaled implementation to end child labour](https://ethicalmarketingnews.com/marrakech-global-framework-for-action-urges-scaled-implementation-to-end-child-labour) - A newly adopted Global Framework for Action against Child Labour calls for stronger implementation of international labour standards, including the ILO Minimum Age Convention, 1973 (No. 138) and the ILO Worst Forms of Child Labour Convention, 1999 (No. 182), as well as better enforcement, strengthened institutions, social dialogue, and effective coordination. With an estimated 138
- [PRCA publishes new definition of public relations](https://ethicalmarketingnews.com/prca-publishes-new-definition-of-public-relations) - The Public Relations and Communications Association (PRCA) has published a new definition of public relations following a consultation with its membership and industry leaders. The consultation, undertaken in January 2026, was prompted by a recognition that many existing definitions no longer reflect the realities of modern practice. Too often, public relations is still understood primarily
- [IPA Agency Census 2025 shows workforce declines while diversity improves](https://ethicalmarketingnews.com/ipa-agency-census-2025-shows-workforce-declines-while-diversity-improves) - The IPA Agency Census 2025, published last month, shows that the number of employees in IPA member agencies has fallen year-on-year while progress continues in gender and ethnic representation across the industry. According to the 2025 IPA Agency Census, now in its 66th year, on 1 September 2025, IPA member agencies employed 24,963 people, representing a 6.8% decrease
- [Will Forte Teams Up with Teva to Get Real About Huntington’s Disease with ‘Honestly HD’](https://ethicalmarketingnews.com/will-forte-teams-up-with-teva-to-get-real-about-huntingtons-disease-with-honestly-hd) - Teva Pharmaceuticals, a U.S. affiliate of Teva Pharmaceutical Industries Ltd. (NYSE and TASE: TEVA), today announced a partnership with actor, comedian and advocate, Will Forte, to increase awareness of Huntington’s disease (HD). HD, a rare, progressive neurological disorder, affects more than 41,000 people in the U.S. and causes cognitive, behavioral and physical challenges, including HD
- [National Trust to release wild beavers in Somerset in landmark move for UK nature recovery](https://ethicalmarketingnews.com/national-trust-to-release-wild-beavers-in-somerset-in-landmark-move-for-uk-nature-recovery) - The National Trust has legally released into the wild a family and pair of Eurasian beavers at two sites as part of a wider release across the Holnicote Estate on Exmoor in Somerset, to contribute to one of the most ambitious and innovative river and wetland restoration efforts undertaken by the conservation charity. Other animals
- [The Access Group strengthens charity software proposition with Enthuse acquisition](https://ethicalmarketingnews.com/the-access-group-strengthens-charity-software-proposition-with-enthuse-acquisition) - The Access Group, one of the largest UK-headquartered business software providers serving over 160,000 organisations globally, today announced it has reached an agreement to acquire Enthuse, a fundraising, donations and events registration technology provider. The partnership adds peer-to-peer fundraising and events expertise to the Access charity software proposition, offering solutions that enable organisations to maximise
- [GiveWheel Launch £50,000 10x Challenge](https://ethicalmarketingnews.com/givewheel-launch-50000-10x-challenge) - What is the 10x Challenge? A new £50,000 funding programme designed to back bold, high-potential fundraising challenges — helping fundraisers turn ambitious ideas into significantly greater charitable impact. We'll support fundraising projects with the ambition and potential to turn every £1 of grant funding into at least £10 for charity, accelerating momentum, expanding reach, and enabling fundraisers to
- [Rushmoor Residents asked to join the Love Food Challenge](https://ethicalmarketingnews.com/rushmoor-residents-asked-to-join-the-love-food-challenge) - Rushmoor has been selected from all UK local authorities to take part in a special behavioural change pilot organised by global environmental action NGO WRAP, as part of its Love Food Hate Waste campaign, to use technology to tackle the economic and environmental costs of household food waste. The Rushmoor Love Food Challenge is a
- [Green Climate Fund announces commitment to mobilise USD 100 million for Chad](https://ethicalmarketingnews.com/green-climate-fund-announces-commitment-to-mobilise-usd-100-million-for-chad) - The Green Climate Fund (GCF) has announced an accelerated programme of action in support of the government of Chad's climate priorities. GCF, the world's climate fund for developing countries, has committed to mobilise at least USD 100 million for Chad, subject to GCF Board approval. The mobilisation of finance will provide urgently needed support for
- [2026 BNEF Pioneers Finalists Tackle Data Center Sustainability, Flattening the Duck Curve, and Lower-Carbon Commercial Transport](https://ethicalmarketingnews.com/2026-bnef-pioneers-finalists-tackle-data-center-sustainability-flattening-the-duck-curve-and-lower-carbon-commercial-transport) - Each year, BloombergNEF runs the BNEF Pioneers competition to identify and celebrate standout innovations that we think could play an important role in the energy transition. To frame the competition, BNEF Pioneers identifies three key ‘challenges’ annually, informed by the technology gaps highlighted in BNEF’s long-term outlooks across energy, transport and materials. Pioneers are evaluated based on their potential impact, innovation, and likelihood of adoption. BNEF has selected 29
- [OAAA Releases Updated OpenOOH Taxonomy To Advance Industry Standardization & Transparency](https://ethicalmarketingnews.com/oaaa-releases-updated-openooh-taxonomy-to-advance-industry-standardization-transparency) - The Out of Home Advertising Association of America (OAAA), the national trade association representing the out of home (OOH) advertising industry, today released an updated OpenOOH venue taxonomy, developed to bring greater transparency, clarity, and consistency to digital out of home (DOOH) buying and selling. The update responds directly to market demand for standardized venue
- [Tetra Pak extends paper-based barrier packaging to high-speed packaging lines in Asia](https://ethicalmarketingnews.com/tetra-pak-extends-paper-based-barrier-packaging-to-high-speed-packaging-lines-in-asia) - Tetra Pak has taken another step forwards in sustainable packaging by expanding its innovative paper‑based barrier technology to high‑speed Tetra Pak® A3/Speed filling lines, with Maeil Dairies becoming the first producer globally to implement the solution for its soy milk. This milestone aligns with a broader shift across the food and beverage industry, where producers
- [Ceres hires former White House official and GE executive Neal Kemkar as its new Chief Network Officer](https://ethicalmarketingnews.com/ceres-hires-former-white-house-official-and-ge-executive-neal-kemkar-as-its-new-chief-network-officer) - Former White House official and GE executive Neal Kemkar has joined Ceres as its new Chief Network Officer, the sustainability nonprofit announced today. Kemkar will oversee all aspects of the organization’s three premier membership networks for investors and companies, including strategic planning, management systems, operations, program implementation, and business development. He will direct a diverse
- [SMFG and IFC Partner to Launch the World’s First Digital Inclusion Bond, Supporting Growth and Job Creation through MSMEs in Emerging Markets](https://ethicalmarketingnews.com/smfg-and-ifc-partner-to-launch-the-worlds-first-digital-inclusion-bond-supporting-growth-and-job-creation-through-msmes-in-emerging-markets) - To promote digitalization and jobs in emerging markets, IFC, a member of the World Bank Group, has partnered with Sumitomo Mitsui Financial Group (SMFG), one of the leading Japanese financial groups with a strong presence in Asia-Pacific, to launch the world’s first social bond exclusively dedicated to digital inclusion, including for micro, small, and medium
- [Amcor and University of Southern Indiana launch partnership to spark student-led packaging innovation](https://ethicalmarketingnews.com/amcor-and-university-of-southern-indiana-launch-partnership-to-spark-student-led-packaging-innovation) - Amcor, a global leader in developing and producing responsible packaging solutions, and the University of Southern Indiana (USI) have announced an innovative partnership designed to bring fresh thinking to real-world consumer packaging challenges while providing students with experiential learning and career development opportunities. Amcor and USI are piloting a semester-long internship program in Spring 2026
- [Tony’s Chocolonely wrestles cocoa exploitation in first-ever TV commercial, ‘There’s Fight in Every Bite’](https://ethicalmarketingnews.com/tonys-chocolonely-wrestles-cocoa-exploitation-in-first-ever-tv-commercial-theres-fight-in-every-bite) - Tony’s Chocolonely, the UK’s most ethical chocolate bar, is launching its first-ever TV commercial globally, across Sky channels, from 9 pm on 10th February. The campaign was planned and delivered in partnership with Sky Media to bring Tony’s purpose-led mission into living rooms aross the UK. The chocolate-challenger brand secured £500k worth of Sky Media
- [ASA - Protecting the osteopathic title: a message from the General Osteopathic Council and the Advertising Standards Authority](https://ethicalmarketingnews.com/asa-protecting-the-osteopathic-title-a-message-from-the-general-osteopathic-council-and-the-advertising-standards-authority) - The ASA/CAP have released a post called: Tread carefully: Protecting the osteopathic title: a message from the General Osteopathic Council and the Advertising Standards Authority, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We work with the General
- [Charities raise serious concerns about government’s earned settlement proposals](https://ethicalmarketingnews.com/charities-raise-serious-concerns-about-governments-earned-settlement-proposals) - Charities and voluntary organisations are raising serious concerns about government proposals to link volunteering to asylum settlement. The proposals form part of the government’s wider asylum and immigration reforms, which would allow volunteering to be used as a condition to obtain, or shorten the route to, settlement in the UK. Drawing on engagement with 314
- [Thrive Renewables launches crowdfunding bond offer to help fund two new wind farms](https://ethicalmarketingnews.com/thrive-renewables-launches-crowdfunding-bond-offer-to-help-fund-two-new-wind-farms) - Renewable energy investment company, Thrive Renewables plc, has launched a new £5 million bond offer on Triodos Bank UK’s crowdfunding platform. The finance raised will contribute to the development and construction of two new wind farms in Scotland and Wales, and provide funding to enable communities to build and own their own local projects. Thrive
- [UNHCR launches new platform to analyse complex journeys across key routes](https://ethicalmarketingnews.com/unhcr-launches-new-platform-to-analyse-complex-journeys-across-key-routes) - UNHCR, the UN Refugee Agency, has launched the Routes Monitor, a new data platform offering the most comprehensive picture to date of mixed movements across and along major global routes. Updated monthly, the platform brings together multiple sources of information – including from UNHCR, national authorities, UN and NGO partners, and media and social media
- [Munich Security Conference: the EU’s dependence on US gas is a security threat, Greenpeace warns](https://ethicalmarketingnews.com/munich-security-conference-the-eus-dependence-on-us-gas-is-a-security-threat-greenpeace-warns) - Greenpeace activists from Germany protested the EU’s growing dependence on US gas just as the Munich Security Conference is kicking off. With US Secretary of State Marco Rubio expected to attend the conference, activists unfurled a 15×6 metre banner reading “Break free from tyrants” atop a tower crane. On Marienplatz, only a stone’s throw from
- [CAP - Eye-catching Effects and Epilepsy](https://ethicalmarketingnews.com/cap-eye-catching-effects-and-epilepsy) - The ASA/CAP have released a post called: Tread carefully: Eye-catching Effects and Epilepsy, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Advertisers must make sure that their ads do not contain visual effects or techniques that are likely
- [UK Heat Pump sales reach record high in 2025, but more must be done to meet Government targets](https://ethicalmarketingnews.com/uk-heat-pump-sales-reach-record-high-in-2025-but-more-must-be-done-to-meet-government-targets) - New data published by the Heat Pump Association UK shows that heat pump sales reached another record high in 2025, with over 125,000 units sold in the UK, a 27% increase on the previous year. This marks another year of sustained growth for the sector, with 36% of heat pump sales being manufactured in the UK. Breaking down the HPA UK factory gate sales data further, key highlights include: 125,037 total heat pump sales, including 110,353 hydronic
- [Compass Group UK & Ireland launches new sustainability strategy ‘Our Planet Promise’](https://ethicalmarketingnews.com/compass-group-uk-ireland-launches-new-sustainability-strategy-our-planet-promise) - Compass Group UK & Ireland has launched Our Planet Promise, a new sustainability strategy designed to bring together action on climate, nature, waste and human health, creating a systems-based framework. The strategy builds on measurable progress already made across the business, including reductions in greenhouse gas emissions, improvements in waste management, more responsible sourcing of
- [Great British Energy and UK community energy representative bodies - joint statement on the Local Power Plan](https://ethicalmarketingnews.com/great-british-energy-and-uk-community-energy-representative-bodies-joint-statement-on-the-local-power-plan) - The recent publication of the Local Power Plan (LPP) is a landmark moment for community energy across the UK. With £1 billion of funding, this marks the largest public investment in community energy in British history. It is a decisive step toward placing real power, decision‑making and long‑term economic benefit directly in the hands of
- [Ambitious electricity grid investment would unlock significant economic growth, jobs, and energy security for the UK](https://ethicalmarketingnews.com/ambitious-electricity-grid-investment-would-unlock-significant-economic-growth-jobs-and-energy-security-for-the-uk) - £34bn investment in the grid over the next 15 years would unlock £194bn for the economy, a 4:1 return on investment, according to a new study from Arup. By modelling two investment scenarios, underpowered and supercharged, the study also concludes that an additional 92,000 extra jobs could be supported annually, if ambitious investment in the
- [Industry-first nature-related target validated under SBTN](https://ethicalmarketingnews.com/industry-first-nature-related-target-validated-under-sbtn) - Unibail-Rodamco-Westfield is the first real estate company globally to validate nature-related targets using the Science Based Targets Network (SBTN) methodology, achieving a major milestone in our Better Places sustainability roadmap. The validated nature-related target(1) aims at reducing water consumption across assets located in Spain, a region facing significant water stress. It was developed with the
- [The One Club Promotes Adam Izen To New Chief Awards Officer Role](https://ethicalmarketingnews.com/the-one-club-promotes-adam-izen-to-new-chief-awards-officer-role) - The One Club for Creativity announced the promotion of Adam Izen to the newly-created position of Chief Awards Officer, responsible for the vision, integrity, and impact of the nonprofit organization’s entire global and regional awards ecosystem. Previously Director of The One Show awards, Izen now has executive oversight of that prestigious program as well as
- [Urban Farm Shops combine Dutch greenhouse technology and food retail in one](https://ethicalmarketingnews.com/urban-farm-shops-combine-dutch-greenhouse-technology-and-food-retail-in-one) - LocalDutch, a The Hague-based agri-tech and food retail company, is ready to roll out a Dutch-grown model with a local result: a standardised, scalable model that integrates on-site food production with direct-to-consumer retail and local delivery in a single location. Reducing transportation costs, food waste, and operational complexity. The Dutch company calls the Urban Farm
- [UK citizens call for stronger safeguards as cultivated meat nears regulation](https://ethicalmarketingnews.com/uk-citizens-call-for-stronger-safeguards-as-cultivated-meat-nears-regulation) - As cultivated meat moves closer to regulatory consideration in the UK, a new report has set out a series of public-led recommendations aimed at ensuring the technology contributes to a fairer, safer, and more transparent food system. Cultivated meat - which is grown from animal cells rather than produced through traditional livestock farming - has
- [Sylvera expands into commodities to power next phase of growth](https://ethicalmarketingnews.com/sylvera-expands-into-commodities-to-power-next-phase-of-growth) - Sylvera, the carbon data platform, today announced its expansion into carbon-differentiated commodity markets, marking a major step in the company’s next phase of growth. The business will apply its proven approach to independent assessment and transparent data to bring clarity, comparability, and confidence to some of the world’s most emissions-intensive sectors. The new capability delivers
- [WARC releases Earnings Debrief – a new quarterly summary comparing Big Tech’s ad revenue performance against WARC Media’s global ad spend forecast data](https://ethicalmarketingnews.com/warc-releases-earnings-debrief-a-new-quarterly-summary-comparing-big-techs-ad-revenue-performance-against-warc-medias-global-ad-spend-forecast-data) - The final quarter of the year revealed a divergence in performance across Big Tech platforms, with Amazon emerging as the clear outperformer against expectations while YouTube fell notably short. This is according to new analysis by WARC Media. WARC Media’s Earnings Debrief, is a new quarterly series that reviews the financial releases of Big Tech and compares their ad revenue performance against WARC Media's
- [Compassion in World Farming Launches First Sea Bass and Sea Bream Welfare Scorecard](https://ethicalmarketingnews.com/compassion-in-world-farming-launches-first-sea-bass-and-sea-bream-welfare-scorecard) - Compassion in World Farming has launched its first Sea Bass and Sea Bream Welfare Scorecard, providing an assessment of the public welfare policies and reporting of 13 major producers. The scorecard evaluates producers against 11 key welfare criteria, establishing a much-needed baseline for a sector where public commitments on fish welfare have historically been limited,
- [Creating a fairer deal for African farmers: Why ‘Equal Trade’ chocolate really does taste better](https://ethicalmarketingnews.com/creating-a-fairer-deal-for-african-farmers-why-equal-trade-chocolate-really-does-taste-better) - The Equal Trade Alliance (ETA) has surveyed cocoa farmers in Ghana and is now sharing their stories with manufacturers, lawmakers and young people in the West — aiming to drive awareness and lasting change through its campaign: Equal Trade Chocolate Tastes Better. The campaign calls for a fair profit distribution model that gives cocoa farmers more autonomy over pricing and
- [Zero Carbon Forum Launches 5 Year Review - Major Emissions Cut, Millions Saved, Driving Sector Efficiency and Resilience](https://ethicalmarketingnews.com/zero-carbon-forum-launches-5-year-review-major-emissions-cut-millions-saved-driving-sector-efficiency-and-resilience) - The Zero Carbon Forum, the award-winning not-for-profit representing over a third of the UK’s brewing and hospitality sector, recently unveiled the progress its members have made since 2020 when they collectively set commitments and established a roadmap to net zero.The Review highlights that despite significant economic pressures, from the pandemic to the more recent changes
- [Climate Risk Could Impact Bottom Lines by up to 34% by 2030, Finds New Research](https://ethicalmarketingnews.com/climate-risk-could-impact-bottom-lines-by-up-to-34-by-2030-finds-new-research) - Apparel Impact Institute (Aii) published new research, The Cost of Inaction – The Financial Risks of Delaying Decarbonization in the Apparel Industry, a landmark analysis shifting the climate narrative from corporate responsibility to financial necessity. Drawing on strategic insights from ten leading global apparel brands, the report illustrates how climate risks are increasing costs for
- [Plantsea smashes crowdfunding target – bringing seaweed polymer closer to market](https://ethicalmarketingnews.com/plantsea-smashes-crowdfunding-target-bringing-seaweed-polymer-closer-to-market) - Seaweed-based biodegradable membrane innovator Plantsea has smashed its £50k crowdfunding target, raising £350k that will help advance production from lab-scale innovation to industrial manufacturing trials. Made from seaweed, Plantsea’s natural polymer film will dissolve in water or biodegrade in compost. Designed to equal the cost of PVOH in laundry and cleaning capsules, it can be
- [CIM advocates for stronger partnership with Government to unlock UK skills and productivity](https://ethicalmarketingnews.com/cim-advocates-for-stronger-partnership-with-government-to-unlock-uk-skills-and-productivity-2) - The Chartered Institute of Marketing (CIM) has joined forces with leading UK professional and membership bodies to call for a stronger, more strategic partnership between Government and the professional sector – helping to drive skills development, productivity, and public service reform. Representing more than one million professionalsThe coalition has written to Baroness Smith of Malvern,
- [62 regions selected to accelerate climate adaptation plans under EU flagship scheme](https://ethicalmarketingnews.com/62-regions-selected-to-accelerate-climate-adaptation-plans-under-eu-flagship-scheme) - Sixty‑two climate‑vulnerable regions across Europe have been selected to strengthen their climate adaptation plans through Pathways2Resilience, a flagship initiative of the EU Mission on Adaptation to Climate Change coordinated by Climate KIC. With this new cohort, this EU initiative now supports 100 local and regional authorities – representing a combined population of more than 100
- [Winter Olympians and Corona Cero unveil ‘Dear Nature’: An ode to nature amidst the ‘Great Winter Hibernation’](https://ethicalmarketingnews.com/winter-olympians-and-corona-cero-unveil-dear-nature-an-ode-to-nature-amidst-the-great-winter-hibernation) - Corona Cero has brought together Britain's greatest Winter Olympian and some of the nation’s best current and former Winter Olympians, to create a stunning film that celebrates the athletes and the deep bond they share with the natural world, in order to inspire people to reconnect with nature this winter. Created by the first-ever non-alcoholic
- [United Kingdom Joins GGGI’s Carbon Transaction Facility to Advance Article 6 Cooperation](https://ethicalmarketingnews.com/united-kingdom-joins-gggis-carbon-transaction-facility-to-advance-article-6-cooperation) - The United Kingdom’s Government joins the Global Green Growth Institute’s (GGGI) Carbon Transaction Facility (CTF) as a contributor under the Article 6 Readiness Facility. The United Kingdom will become the fourth contributor to the CTF, joining New Zealand (Ministry of Foreign Affairs and Trade), Norway (Ministry of Climate and Environment), and Sweden (Swedish Energy Agency), who
- [New Plastics Treaty Chief Means Negotiators ‘Can Get Back to Work’](https://ethicalmarketingnews.com/new-plastics-treaty-chief-means-negotiators-can-get-back-to-work) - On February 7, UN member states elected Julio Cordano as the next Intergovernmental Negotiating Committee (INC) on Plastic Pollution chair. He replaces Luis Vayas Valdivieso (Ecuador) and will officially start his role on February 7. His first order of business will be resuming the plastic treaty negotiations, which came to a halt last year. Nicholas Mallos,
- [NP Digital’s AI Hallucinations and Accuracy Report Reveals the Marketing Impact of AI Errors](https://ethicalmarketingnews.com/np-digitals-ai-hallucinations-and-accuracy-report-reveals-the-marketing-impact-of-ai-errors) - With artificial intelligence now embedded in everyday marketing workflows, new data from NP Digital’s AI Hallucinations and Accuracy Report reveals that AI inaccuracies are widespread. The report finds that 47.1% of marketers encounter AI errors several times per week, with 36.5% saying hallucinated or inaccurate AI-generated content has gone live. The report examines which models are most prone to errors, the specific mistakes that occur most frequently and how those issues affect marketers’ day-to-day work. The data is drawn from an analysis of 600 prompts tested for accuracy across six major large language models (LLMs), including
- [Stagecoach Partners With Global’s Make Some Noise To Change Lives In Communities Across The UK](https://ethicalmarketingnews.com/stagecoach-partners-with-globals-make-some-noise-to-change-lives-in-communities-across-the-uk) - Stagecoach, the UK’s leading bus and coach operator, has announced an exciting new partnership with Global Make Some Noise, the official charity of Global, home to some of the nation’s biggest media brands, including Capital, Heart, LBC and Smooth. Driving change together Global’s Make Some Noise aims to ensure that no one faces life’s toughest
- [Channel 4 reaffirms its accessibility commitments ahead of the Milano Cortina 2026 Paralympic Winter Games, with NatWest to sponsor the coverage](https://ethicalmarketingnews.com/channel-4-reaffirms-its-accessibility-commitments-ahead-of-the-milano-cortina-2026-paralympic-winter-games-with-natwest-to-sponsor-the-coverage) - Channel 4 Sales today announces it is teaming up with NatWest on a new deal that sees the UK bank sponsor it’s Milano Cortina 2026 Paralympic Winter Games coverage. NatWest will sponsor approximately 50 hours of live and on-demand coverage across Channel 4 and its streaming platform, with Royal Bank of Scotland idents running in
- [Campaigners & Celebrity Peter Egan Rally to “Save the Jersey 51” as Historic Dairy Farm Shuts Its Doors](https://ethicalmarketingnews.com/campaigners-celebrity-peter-egan-rally-to-save-the-jersey-51-as-historic-dairy-farm-shuts-its-doors) - Animal Justice Project (AJP), with the support of TV celebrity Peter Egan, has secured sanctuary placement for 51 Jersey cows at Hillside Animal Sanctuary in Norfolk and has launched a nationwide petition urging the farmer to relinquish the animals. Campaigners say that a sanctuary home would allow these “working mothers” to live out the rest
- [Biggest scam ad trends of 2025 revealed](https://ethicalmarketingnews.com/biggest-scam-ad-trends-of-2025-revealed) - Today, the Advertising Standards Authority (ASA) is revealing the four biggest scam advertising trends it observed in 2025, based on reports from the public through its Scam Ad Alert system. We work closely with major online advertising and social media platforms to help tackle scam ads when they appear in paid-for space online. In 2025, we received 2,589 reports of potential scams, triggering 189 alerts to platforms
- [Charities risk losing public trust if AI helps decide who gets support, CharityTracker research finds](https://ethicalmarketingnews.com/charities-risk-losing-public-trust-if-ai-helps-decide-who-gets-support-charitytracker-research-finds) - Charities risk losing public trust if they use artificial intelligence (AI) to influence decisions about who receives help, according to new CharityTracker research into public attitudes to its use within the charity sector. The December 2025 study of 3,000 nationally representative UK adults* finds that public opinion on charity use of AI is cautious, conditional,
- [Midlands marketing agency joins 0.1% of UK businesses with B Corp status](https://ethicalmarketingnews.com/midlands-marketing-agency-joins-0-1-of-uk-businesses-with-b-corp-status) - The Marketing Pod, an award-winning B2B marketing agency specialising in the energy and environment sectors, has joined a small group of 2,700 businesses across the UK by becoming a Certified B Corporation. This means that the Solihull-based agency has successfully met stringent B Lab Standards for social and environmental performance, transparency, and accountability. According to
- [Citizens in Europe Welcome Drones in Life-saving Operations](https://ethicalmarketingnews.com/citizens-in-europe-welcome-drones-in-life-saving-operations) - In six cities, Helsinki, Hamburg, Stockholm, Gdansk, Riga, and Tartu, more than 8 000 people answered the surveys concerning drones and drone usage. The trend was clear: emergency and medical use cases consistently ranked as the most acceptable. Respondents prioritized safety and noise control, particularly when flights occur near private residences. Across all participating cities,
- [IKEA, Flipkart Group successfully trial electric trucks on long distance routes with Climate Group](https://ethicalmarketingnews.com/ikea-flipkart-group-successfully-trial-electric-trucks-on-long-distance-routes-with-climate-group) - IKEA Supply AG and Flipkart Group have successfully piloted long distance e-trucking, marking a significant step towards the use of long-haul electric road transport in India’s complex e-commerce logistics. The pilots are the result of a strong collaboration across the transport sector, with Climate Group providing project design and implementation support. Atul Mudaliar, Director of Systems,
- [TotalEnergies to Provide 1 GW of Solar Capacity to Power Google’s Data Centers in Texas for 15 Years](https://ethicalmarketingnews.com/totalenergies-to-provide-1-gw-of-solar-capacity-to-power-googles-data-centers-in-texas-for-15-years) - TotalEnergies has signed two new long-term Power Purchase Agreements (PPA) to deliver 1 GW of solar capacity – equivalent to 28 TWh of renewable electricity over 15 years – to supply Google’s data centers in Texas. The power will be generated from TotalEnergies-owned sites currently under development in Texas: Wichita (805 MWp) and Mustang Creek (195 MWp), with construction
- [ILO and the EU’s European Training Foundation strengthen partnership on skills and decent work](https://ethicalmarketingnews.com/ilo-and-the-eus-european-training-foundation-strengthen-partnership-on-skills-and-decent-work) - The International Labour Organization (ILO) and the European Training Foundation (ETF) will work more closely to help countries improve skills systems, vocational education, apprenticeships and employment policies. Under a cooperation agreement signed Monday 9 February by Pilvi Torsti, Director of the ETF, and Sangheon Lee, Director of the Employment Policy Department of the ILO, the
- [Yvo de Boer appointed as new Chair of the Carbon Trust board](https://ethicalmarketingnews.com/yvo-de-boer-appointed-as-new-chair-of-the-carbon-trust-board) - Carbon Trust are pleased to announce the appointment of Yvo de Boer as our new Chair. Yvo is a globally respected leader in climate policy, sustainable development and international climate diplomacy, bringing decades of experience across government, international institutions and the private sector. He brings strategic insight, a global perspective and a longstanding commitment to
- [PRCA commissions research to define PR’s contribution to the UK economy](https://ethicalmarketingnews.com/prca-commissions-research-to-define-prs-contribution-to-the-uk-economy) - The PRCA has commissioned CBI Economics, the CBI’s independent economic consultancy division, to assess the economic, social and strategic value of the public relations sector. The research, to be published later this year, will establish a robust, credible evidence base that finally captures the full contribution of public relations to the UK economy. It will
- [CIPR calls for transparency over Mandelson lobbying links](https://ethicalmarketingnews.com/cipr-calls-for-transparency-over-mandelson-lobbying-links) - The Chartered Institute of Public Relations (CIPR) has called for the immediate release of full transparency information relating to Peter Mandelson’s lobbying firm and its role in securing government contracts for Palantir, warning that the current lobbying system is “failing the public”. The call follows The Guardian reporting that Global Counsel, the firm co-founded by
- [IPA welcomes guide for the responsible use of generative AI in advertising](https://ethicalmarketingnews.com/trust-building-advertising-delivers-stronger-business-growth) - The IPA has welcomed the new best practice guide for the responsible use of generative AI in advertising, developed under the auspices of the Government and Industry-led Online Advertising Taskforce, and published by the Advertising Association on Thursday 5 February. The voluntary guide provides UK advertising practitioners with practical recommendations for deploying generative AI responsibly,
- [New report signals biodiversity loss poses a critical risk to businesses and human wellbeing](https://ethicalmarketingnews.com/new-report-signals-biodiversity-loss-poses-a-critical-risk-to-businesses-and-human-wellbeing) - A new report published recently by the Intergovernmental Platform on Biodiversity and Ecosystem Services (IPBES) finds that biodiversity loss is no longer just an environmental issue but a systemic economic risk, affecting financial stability, supply chains and human wellbeing. The report shows that all businesses depend on nature’s contributions—such as raw materials, water regulation, flood
- [“We can do bold things when people come together”: Giant response to appeal helps National Trust secure cherished Dorset landscape](https://ethicalmarketingnews.com/we-can-do-bold-things-when-people-come-together-giant-response-to-appeal-helps-national-trust-secure-cherished-dorset-landscape) - Thanks to an overwhelmingly generous response to its fundraising appeal, the National Trust has been able to secure land surrounding the iconic Cerne Abbas Giant in Dorset, protecting this cherished landscape for nature, heritage and future generations. The appeal, launched in early December last year and backed by Sir Stephen Fry, asked for public support
- [Alison Hammond, Big Zuu, Catherine Tate as ‘Nan’, Davina McCall, Dermot O’Leary, Jodie Whittaker, Joe Lycett, Joe Marler, Jill Scott, Miranda Hart, Nick Mohammed, Tia Kofi among stars taking themselves funny for money this Red Nose Day](https://ethicalmarketingnews.com/alison-hammond-big-zuu-catherine-tate-as-nan-davina-mccall-dermot-oleary-jodie-whittaker-joe-lycett-joe-marler-jill-scott-miranda-hart-nick-mohammed-tia-kofi-amon) - Millions of people in the UK and around the world do not have the basic essentials needed to survive. Money raised this Red Nose Day will help provide people with basic essentials everyone needs to survive – vital support and food, shelter and safety Red Nose Day will take place on Friday 20 March This
- [Downy Partners With Meijer to Bring Warmth to Children in Need Through Operation Warm](https://ethicalmarketingnews.com/downy-partners-with-meijer-to-bring-warmth-to-children-in-need-through-operation-warm) - Downy, Meijer, and Operation Warm kick off their partnership with in-person distribution events in Grand Rapids, Michigan, followed by Cincinnati, Ohio, where invited employee volunteers will help deliver winter coats and essential items directly to children in need. Through this collaboration, Downy and Meijer are contributing $100,000 to support Operation Warm’s programs, in-store initiatives and
- [£36.7 million to deliver net zero energy networks for consumers](https://ethicalmarketingnews.com/36-7-million-to-deliver-net-zero-energy-networks-for-consumers) - Twenty-five projects have been successful in securing funding in cycle four of the Ofgem Strategic Innovation Fund, delivered by Innovate UK. The funding has been awarded to: five beta projects (£31.6 million) seven alpha projects (£3.3 million) 13 discovery projects (£1.8 million) Successful beta demonstrators Alongside the successful discovery and alpha projects, five large scale
- [New CATF report: As global development finance retreats, Gulf countries could play a decisive role in Africa’s clean energy future](https://ethicalmarketingnews.com/new-catf-report-as-global-development-finance-retreats-gulf-countries-could-play-a-decisive-role-in-africas-clean-energy-future) - As traditional sources of development finance recede, a new report from Clean Air Task Force (CATF) finds that countries in the Middle East, particularly the United Arab Emirates and Saudi Arabia, are emerging as some of the most influential actors shaping Africa’s clean energy and industrial future. The report, The Role of Middle East Leadership
- [Impact of Global Water Regulation on the Consumer Goods Industry](https://ethicalmarketingnews.com/impact-of-global-water-regulation-on-the-consumer-goods-industry) - Cascale and Worldly today released Navigating Global Water Regulation: Implications for the Textile and Consumer Goods Sector, examining how intensifying water scarcity and tightening regulation are reshaping the operating environment for the apparel, textile, and wider consumer goods sector. The analysis maps evolving water policy across key production regions in Asia, the European Union, and
- [Industry partnership opens the door for a universal home upgrade offer delivering benefits of the Warm Homes Plan](https://ethicalmarketingnews.com/industry-partnership-opens-the-door-for-a-universal-home-upgrade-offer-delivering-benefits-of-the-warm-homes-plan) - The Government’s recently published Warm Homes Plan announced the establishment of a Strategic Partnership with the green home finance sector to build and diversify the range of green financing options available to homeowners. The Government and the Green Finance Institute today announce the formal launch of the Green Home Finance Strategic Partnership, co-chaired by Martin
- [Ocean Outdoor and Creator by Infinitum blend premium OOH with leading creators in first to market content packages](https://ethicalmarketingnews.com/ocean-outdoor-and-creator-by-infinitum-blend-premium-ooh-with-leading-creators-in-first-to-market-content-packages) - Ocean Outdoor and Creator by Infinitum, a division of Infinitum Group, have formed a new partnership that brings together the impact of premium Digital Out of Home (DOOH) with online creator engagement to deliver integrated brand campaigns that reach combined audiences of millions. Ocean Creator offers a market-first turnkey solution for brands, pairing premium DOOH
- [Call for safeguards to protect fundraisers receiving commission payments](https://ethicalmarketingnews.com/call-for-safeguards-to-protect-fundraisers-receiving-commission-payments) - With commission-based pay recently deregulated in the UK (and in Australia back in 2021), a new paper by fundraising think tank Rogare re-evaluates the ethics of paying fundraisers in this way, and suggests that safeguards may be needed. The discussion paper, Playing the percentages: Re-evaluating the ethics of paying fundraisers by commission, looks at 14
- [‘Deepfake abuse is abuse’ say UNICEF](https://ethicalmarketingnews.com/deepfake-abuse-is-abuse-say-unicef) - “UNICEF is increasingly alarmed by reports of a rapid rise in the volume of AI-generated sexualised images circulating, including cases where photographs of children have been manipulated and sexualised. “Deepfakes – images, videos, or audio generated or manipulated with Artificial Intelligence (AI) designed to look real – are increasingly being used to produce sexualised content
- [Grab CMO voted WFA Global Marketer of the Year](https://ethicalmarketingnews.com/grab-cmo-voted-wfa-global-marketer-of-the-year) - Cheryl Goh, founding CMO of Grab and Group Vice-President of Marketing, Loyalty, Sustainability and Support, has won the 2025 WFA Global Marketer of the Year. She was one of six finalists and selected following an expert Jury vote. The expert jury was made up of client-side industry peers from around the world as well
- [Transition planning momentum builds across the insurance sector](https://ethicalmarketingnews.com/transition-planning-momentum-builds-across-the-insurance-sector) - The insurance industry continues to demonstrate a strong commitment to climate action, according to the 2025 ClimateWise Principles Independent Review. The report, published today by the Cambridge Institute for Sustainability Leadership (CISL), shows that the sector is further embedding climate resilience and transition planning into core business strategies, even as external conditions continue to evolve.
- [Bauer Media Outdoor rebrands Amscreen and adds first-party data to AdAstra as it drives innovation for advertisers](https://ethicalmarketingnews.com/bauer-media-outdoor-rebrands-amscreen-and-adds-first-party-data-to-adastra-as-it-drives-innovation-for-advertisers) - Bauer Media Outdoor (BMO) have announced the rebrand of Amscreen, Europe’s largest manufacturer of digital outdoor signage, which BMO acquired at the end of 2025, into Bauer Media Outdoor Technic. This marks a major step in the company’s strategy to deliver market-leading sustainable and innovative Out of Home (OOH) infrastructure in the UK and Europe.
- [From Malawi to Mauritius, the Fairtrade Sugar Climate Action Programme shows how going green is good for farmers, good for the industry and good for the planet](https://ethicalmarketingnews.com/from-malawi-to-mauritius-the-fairtrade-sugar-climate-action-programme-shows-how-going-green-is-good-for-farmers-good-for-the-industry-and-good-for-the-planet) - Life as a small-scale sugar producer is far from sweet, even if you have the backing of the world’s leading sustainability label. Sugar growers face a perfect storm of climate change, volatile markets, changing demand and rising costs — but they’re fighting back with the help of the Fairtrade Sugar Climate Action Programme. The programme
- [CIM advocates for stronger partnership with Government to unlock UK skills and productivity](https://ethicalmarketingnews.com/cim-advocates-for-stronger-partnership-with-government-to-unlock-uk-skills-and-productivity) - The Chartered Institute of Marketing (CIM) has joined forces with leading UK professional and membership bodies to call for a stronger, more strategic partnership between Government and the professional sector – helping to drive skills development, productivity, and public service reform. Representing more than one million professionalsThe coalition has written to Baroness Smith of Malvern,
- [Cannes Lions reveals 2026 Jury Presidents, spotlighting creative leadership across global disciplines](https://ethicalmarketingnews.com/cannes-lions-reveals-2026-jury-presidents-spotlighting-creative-leadership-across-global-disciplines) - The Cannes Lions International Festival of Creativity, taking place 22–26 June 2026, has announced its 2026 Jury President line-up, bringing together an exceptional group of global leaders to define creative excellence that will shape the year ahead. Across the line-up, Marcel Marcondes, Global Chief Marketing Officer, AB InBev, Global, has been named the inaugural Jury
- [New podcast episode examines the surge in energy jobs](https://ethicalmarketingnews.com/new-podcast-episode-examines-the-surge-in-energy-jobs) - The latest episode of the IEA’s Everything Energy podcast surveys the global landscape for energy jobs, looking at the biggest engines for growth across the sector and the challenges that could undermine future momentum. Now available on Apple Podcasts and Spotify, the episode features insights from Elspeth Hathaway and Rebecca Ruff, two authors of the World Energy Employment 2025
- [Integrity Council announces assessment decisions on Reforestation, Improved Forest Management (IFM) and rice cultivation methodologies](https://ethicalmarketingnews.com/integrity-council-announces-assessment-decisions-on-reforestation-improved-forest-management-ifm-and-rice-cultivation-methodologies) - The Integrity Council for the Voluntary Carbon Market has announced its latest batch of assessment decisions, as follows: Isometric: ISM Reforestation Protocol v1.1 – CCP Approved Gold Standard: Methodology for methane emission reduction by adjusted water management practice in rice cultivation v1.0 – CCP Approved (Conditional) ACR: IFM on Non-Federal US Forestlands v2.0 – CCP
- [New HRC Foundation Research Underscores Strength and Strain of Moment on LGBTQ+ Workers & Future Liability to Companies](https://ethicalmarketingnews.com/new-hrc-foundation-research-underscores-strength-and-strain-of-moment-on-lgbtq-workers-future-liability-to-companies) - The Human Rights Campaign Foundation (HRCF) released its 2026 State of the Workplace for LGBTQ+ Americans and Corporate Equality Index (CEI) report, offering a comprehensive look at how today’s employer policies, practices, and transparency are shaping the experiences of LGBTQ+ workers. The 2026 State of the Workplace report covers a period of intense political threats
- [Trust-building advertising delivers stronger business growth](https://ethicalmarketingnews.com/trust-building-advertising-delivers-stronger-business-growth-2) - Advertising that significantly increases brand trust is highly effective at driving business growth. This is according to new IPA analysis of campaigns in the IPA Effectiveness Databank, published today (27 January). The analysis shows that 93% of for-profit advertising campaigns that report very large increases in brand trust also report at least one very large
- [Amcor enables commercialization of recycle-ready packaging for largest dairy cooperative in Canada](https://ethicalmarketingnews.com/amcor-enables-commercialization-of-recycle-ready-packaging-for-largest-dairy-cooperative-in-canada) - Amcor, a global leader in developing and producing responsible packaging solutions, is proud to announce the commercialization of AmPrima® Plus recycle-ready packaging that supports cheese processors in meeting sustainability goals driven by retailer and legislative mandates across North America, without compromising packaging performance. Agropur’s Grand Cheddar™ signature premium cheddar cheese transitioned from a paperboard overpack
- [Amcor and Alter Eco collaborate on lighter-weight, paper-based chocolate packaging](https://ethicalmarketingnews.com/amcor-and-alter-eco-collaborate-on-lighter-weight-paper-based-chocolate-packaging) - Amcor , a global leader in developing and producing responsible packaging solutions, has partnered with French organic snack producer, Alter Eco, to introduce a recyclable*, paper-based and reduced-weight packaging solution for their 200-gram chocolate range. Alter Eco produces chocolate using carefully selected organic cacao, sourced through fair and transparent supply chains. Grown by small-scale farms organised
- [Triodos Bank secures Fair Tax Mark certification](https://ethicalmarketingnews.com/triodos-bank-secures-fair-tax-mark-certification) - Triodos Bank has been awarded the Fair Tax Mark label by the Fair Tax Foundation, becoming the first international bank to secure certification to the globally recognised standard of responsible tax conduct. Triodos Bank is a leading sustainable bank headquartered in the Netherlands, with operations in the UK, Spain, Belgium, Germany and Investment Management activities
- [NHS Trusts in England make net-zero gains but one in five lack the clear roadmaps needed to achieve 2040 target](https://ethicalmarketingnews.com/nhs-trusts-in-england-make-net-zero-gains-but-one-in-five-lack-the-clear-roadmaps-needed-to-achieve-2040-target) - New research reveals that NHS Trusts across England are making headway towards net-zero targets but a significant number still lack clear plans and measurement practices to reduce their carbon emissions. There are marked improvements in technology adoption, digitalisation, renewable technologies, and energy efficiency drives. However, there are ongoing challenges developing robust sustainability strategies in the
- [Bezos Earth Fund to accelerate 48 transformative climate and nature solutions in collaboration with The Earthshot Prize](https://ethicalmarketingnews.com/bezos-earth-fund-to-accelerate-48-transformative-climate-and-nature-solutions-in-collaboration-with-the-earthshot-prize) - The Bezos Earth Fund announced a collaboration to fund 48 pioneering solutions over the next three years with The Earthshot Prize. The initiative will identify and support innovators from The Earthshot Prize’s global pool of nominations which have not been selected as Finalists for the Prize, helping accelerate transformative projects that drive meaningful progress in
- [SBTi launches new public consultation on updated Automotive Net-Zero Standard draft](https://ethicalmarketingnews.com/sbti-launches-new-public-consultation-on-updated-automotive-net-zero-standard-draft) - The Science Based Targets initiative (SBTi) has launched an updated draft of its Automotive Sector Net-Zero Standard for a second public consultation—a new framework for automakers and auto parts manufacturers seeking to set science-based targets aligned with reaching net-zero by 2050. The new draft focuses on enhancing alignment with the developing Corporate Net-Zero Standard and
- [Wind and solar generated more power than fossil fuels in the EU for the first time in 2025](https://ethicalmarketingnews.com/wind-and-solar-generated-more-power-than-fossil-fuels-in-the-eu-for-the-first-time-in-2025) - Wind and solar generated more EU electricity than fossil fuels in 2025, according to the European Electricity Review published today by think tank Ember. Wind and solar generated a record 30% of EU power, ahead of fossil fuels at 29%. “This milestone moment shows just how rapidly the EU is moving towards a power system
- [Dynamic Earth boosts accessibility with new British Sign Language (BSL) Interpreted Planetarium experiences and Changing Places Facilities.](https://ethicalmarketingnews.com/dynamic-earth-boosts-accessibility-with-new-british-sign-language-bsl-interpreted-planetarium-experiences-and-changing-places-facilities) - Dynamic Earth has announced a major milestone in its commitment to inclusion by introducing British Sign Language (BSL) into its world-class Planetarium. Starting 1st March 2026, the Edinburgh-based science centre will become one of the first in the UK to offer multiple Planetarium films with BSL interpretation. This includes You Are Here and Don’t Panic,
- [The Hague will open lending desks to promote sharing and renting to reduce waste](https://ethicalmarketingnews.com/the-hague-will-open-lending-desks-to-promote-sharing-and-renting-to-reduce-waste) - The City of The Hague is investing €100,000 in the European project AccessHubs, an initiative designed to make borrowing and renting everyday items more accessible. The project encourages residents to share and rent products rather than own them, helping to reduce waste and support a more circular economy. The investment aligns with the city’s broader circular economy goals, which focus on extending the lifespan of products, preventing waste, and reducing the need for new raw materials.
- [New report calculates that the UK’s impact economy contributes £428bn – 15% of total GDP](https://ethicalmarketingnews.com/new-report-calculates-that-the-uks-impact-economy-contributes-428bn-15-of-total-gdp) - New Philanthropy Capital (NPC) has published Impact UK, which for the first time estimates the scale, scope, and power of the UK’s impact economy - contributing £428 billion in gross value added to the UK economy as a whole and, at 15% of UK GDP, one of the most significant sectors in the economy. The
- [Advice charities supporting older people urged to apply for fund totalling £1.6 million](https://ethicalmarketingnews.com/advice-charities-supporting-older-people-urged-to-apply-for-fund-totalling-1-6-million) - Independent Age has announced a new round of its Boosting Advice Fund, as part of its continued fight against poverty in later life. The national charity is making £1.6 million available to local advice organisations supporting older people in financial hardship. The fund will be open for Expressions of Interest from 4 February to 25
- [Submissions Open for 2026 Top Agri-food Pioneers,A Global Network of Innovators Created by the World Food Prize Foundation](https://ethicalmarketingnews.com/submissions-open-for-2026-top-agri-food-pioneersa-global-network-of-innovators-created-by-the-world-food-prize-foundation) - Submissions are now open for the World Food Prize Foundation’s 2026 Top Agri-food Pioneers (TAP), an international cohort of 40 innovators advancing practical, science-driven solutions to strengthen food and nutrition security worldwide. The upcoming cohort coincides with the World Food Prize’s 40th anniversary, a milestone year for the Foundation’s global work. TAP honors individuals of
- [Four Young Creatives Named Portfolio Night All-Stars Grand Prize Winners](https://ethicalmarketingnews.com/four-young-creatives-named-portfolio-night-all-stars-grand-prize-winners) - The One Club for Creativity has announced four talented young creatives who were selected as 2025 Portfolio Night All-Stars Grand Prize winners, each receiving a free trip to Creative Week 2026 in New York. Established in 2003, Portfolio Night has long been recognized as the world’s largest advertising portfolio review program, taking place in dozens
- [Prevented Ocean Plastic is part of 1000 products](https://ethicalmarketingnews.com/prevented-ocean-plastic-is-part-of-1000-products) - More than 1000 product lines have now been packaged using Prevented Ocean Plastic. Launched in 2020, Prevented Ocean Plastic works with coastal communities to build infrastructure in areas that need support to prevent the flow of global ocean plastic, collecting, sorting and recycling discarded material before it reaches the water. Five years on, the programme has
- [A Global Strategy is Needed to Reduce Ozone Levels](https://ethicalmarketingnews.com/a-global-strategy-is-needed-to-reduce-ozone-levels) - In North America and Europe, emissions of ozone precursors such as nitrogen oxides (NOx) and volatile organic compounds (VOCs) declined by half between 2000 and 2018. However, the ozone content of the air – and thus the risk to human health – has not decreased proportionally. Until now, theories about the causes have been largely
- [Zambia and Norway Sign Purchase Agreement on Emission Reductions](https://ethicalmarketingnews.com/zambia-and-norway-sign-purchase-agreement-on-emission-reductions) - Norway and Zambia have signed a Mitigation Outcome Purchase Agreement (MOPA) under Article 6 of the Paris Agreement facilitated by the Global Green Growth Institute (GGGI)’s Carbon Transaction Facility (CTF), launching the Carbon Feed-In Premium (CFIP) Program to accelerate new renewable energy generation in Zambia. The Program will provide performance-based payments for verified emissions reductions
- [Clipper Brings Joy To January With Impactful Campaign Targeting Millennials](https://ethicalmarketingnews.com/clipper-brings-joy-to-january-with-impactful-campaign-targeting-millennials) - Clipper’s Infusions range will hit screens for the first time following double-digit growth Clipper Teas is kicking off the year with an extension of its ‘There’s Tea Then There’s GOOD Tea’ marketing campaign, designed to drive awareness of its natural, fair and delicious teas, and disrupt the habitual tea category by attracting younger consumers. The
- [The One Club Announces Creative Week 2026 for May 11-15 in New York](https://ethicalmarketingnews.com/the-one-club-announces-creative-week-2026-for-may-11-15-in-new-york) - The One Club for Creativity recently announced May 11-15 as the dates for Creative Week 2026 in New York. Now in its 17th year, Creative Week is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in three of the club’s leading global awards shows
- [ILO and the Government of the Netherlands launch a project to protect Ukrainians working in energy](https://ethicalmarketingnews.com/ilo-and-the-government-of-the-netherlands-launch-a-project-to-protect-ukrainians-working-in-energy) - The International Labour Organization (ILO) and the Government of the Netherlands signed an agreement to protect and prepare Ukraine’s energy workforce for sustainable recovery. This effort is highly relevant at a time when energy workers continue to operate under extreme and dangerous conditions amid ongoing attacks on critical infrastructure. The project Protecting and Preparing Ukraine’s
- [Business leaders urged to prepare for the "material business risk" of political pressures](https://ethicalmarketingnews.com/business-leaders-urged-to-prepare-for-the-material-business-risk-of-political-pressures) - A new, independent report from the Business and Democracy Commission warns that political turbulence has become a direct and material threat to business stability, reputation, and performance and must be managed strategically by corporate leaders. 'Navigating Growing Political Pressures' - supported by Jericho Chambers, Ipsos, and the Chartered Institute of Public Relations (CIPR) - finds
- [Volvo Cars renews Sky Atlantic sponsorship and launches first Sky Nature Partnership](https://ethicalmarketingnews.com/volvo-cars-renews-sky-atlantic-sponsorship-and-launches-first-sky-nature-partnership) - Volvo Cars has renewed its long-standing partnership with Sky Atlantic for a further two years, extending one of the broadcaster’s most enduring and iconic sponsorships. As part of the renewal, Volvo will become a first-time sponsor of Sky Nature from 1 January, expanding its presence across Sky’s premium factual and entertainment portfolio. Planned in collaboration
- [PRCA Statement on Lobbying Integrity and the Need for Immediate Regulatory Action](https://ethicalmarketingnews.com/prca-statement-on-lobbying-integrity-and-the-need-for-immediate-regulatory-action) - The reports about the lobbying practices of Arden Strategies should be taken extremely seriously. ​ If what is alleged is accurate, these are precisely the kinds of behaviour that seriously undermine public confidence in our industry. The fact that receiving sponsorship for access to politicians and advisers could be allowed within the current rules demonstrates
- [PRCA publishes AI Green Paper to set the standard for responsible AI in PR and communications](https://ethicalmarketingnews.com/prca-publishes-ai-green-paper-to-set-the-standard-for-responsible-ai-in-pr-and-communications) - The Public Relations and Communications Association (PRCA) has published its AI Green Paper: Setting the Standard for Responsible AI, a landmark resource designed to help the PR and communications profession adopt artificial intelligence ethically, transparently and with confidence. The Green Paper responds to the rapid acceleration of AI adoption across PR, from research and insight
- [New life from old barges: National Trust undertakes ultimate recycling mission to create island haven for endangered seabirds](https://ethicalmarketingnews.com/new-life-from-old-barges-national-trust-undertakes-ultimate-recycling-mission-to-create-island-haven-for-endangered-seabirds) - A bold marine engineering feat is taking shape in the Blackwater Estuary, Essex, where the National Trust has sunk three decommissioned Thames lighters to form a brand-new island designed to help protect some of the UK’s most threatened seabirds. The project—believed to be the first of its kind in the UK—marks the latest chapter in
- [50 Life Changing Years: The Enduring Social Impact of the King's Trust](https://ethicalmarketingnews.com/50-life-changing-years-the-enduring-social-impact-of-the-kings-trust) - Youth charity The King’s Trust (formerly The Prince’s Trust) recently launched its 50th anniversary social impact report, supported by long-standing partner TK Maxx-50 Years of Working for Young People. The report finds The Trust’s programmes have contributed at least £11.4 billion of value to society in its 50 year legacy. It is published as almost
- [Coram Beanstalk partners with the Society of Authors and announces new ambassador!](https://ethicalmarketingnews.com/coram-beanstalk-partners-with-the-society-of-authors-and-announces-new-ambassador) - Coram Beanstalk has recently announced a new ambassador and launched a campaign in partnership with the Society of Authors aimed at supporting 1,000 primary school children to become life-long readers and with the help of the Society of Authors (SoA), Coram Beanstalk hopes to recruit 250 extra volunteers during the National Year of Reading 2026.
- [Bridgit Selected for Blackbaud’s Social Good Startup Program – A Launchpad for Innovation and Impact](https://ethicalmarketingnews.com/bridgit-selected-for-blackbauds-social-good-startup-program-a-launchpad-for-innovation-and-impact) - Brigit are proud to announce that they have been selected to join into Blackbaud’s Social Good Startup Program starting in January 2026. Brigit says: This is a happy milestone for our team and powerful validation of our mission to make life easier for the people powering good causes. Blackbaud – the world’s leading software provider
- [£1 million grant to homelessness charity St-Martin-in-the-Fields](https://ethicalmarketingnews.com/1-million-grant-to-homelessness-charity-st-martin-in-the-fields) - The Julia Rausing Trust is delighted to announce a £1 million grant to be given over the next two years to St Martin-in-the-Fields, a national homelessness charity. This multi-year funding will help the charity provide essential emergency grants, supporting thousands of people across the UK move out of homelessness. This is the Trust’s largest donation
- [Leading Youth Charity YMCA Launches Vision to Double Its Housing Offer by Creating 10,000 New Homes](https://ethicalmarketingnews.com/leading-youth-charity-ymca-launches-vision-to-double-its-housing-offer-by-creating-10000-new-homes) - MPs gathered in Parliament to support the launch of YMCA’s #BuildingFutures campaign, marking a bold ambition to create 10,000 homes for young people and confront the housing crisis that is holding an entire generation back. The parliamentary launch coincides with the publication of new polling research commissioned by YMCA, revealing the scale of the challenge
- [Tesco launches free F&F Premature Sleepsuits to support families with babies born early](https://ethicalmarketingnews.com/tesco-launches-free-ff-premature-sleepsuits-to-support-families-with-babies-born-early) - Tesco is deepening its commitment to families of premature babies with the introduction of free F&F Premature Sleepsuits, designed specifically for babies weighing 3 and 4lbs. Starting this week, new parents and carers can collect a complimentary three-pack of the specially designed sleepsuits, created in collaboration with Pampers, from any Tesco Pharmacy during opening hours.
- [Fixing Our Broken Planet gallery attracts over 2 million visitors](https://ethicalmarketingnews.com/fixing-our-broken-planet-gallery-attracts-over-2-million-visitors) - A new gallery, co-funded by NERC, has welcomed more than two million visitors since opening at the Natural History Museum (NHM) in April last year. Fixing Our Broken Planet is now the museum’s second most visited space, after the iconic dinosaur exhibits. With projections of 2.5 to three million visitors in its first year, the
- [More than half of UK households are worse off than a year ago](https://ethicalmarketingnews.com/more-than-half-of-uk-households-are-worse-off-than-a-year-ago) - Latest figures from Asda’s Income Tracker reveal that nearly six in ten households now feel their weekly pay packet doesn’t stretch as far as it did a year ago. Growth in the Income Tracker slowed sharply in December, leaving the average UK household with £256 a week in discretionary income. The deceleration brings an abrupt
- [Nuclear Scaling Initiative secures $3.5M to advance U.S. reactor orderbook](https://ethicalmarketingnews.com/nuclear-scaling-initiative-secures-3-5m-to-advance-u-s-reactor-orderbook) - The Nuclear Scaling Initiative (NSI) has announced a $3.5 million philanthropic commitment from the Bezos Earth Fund to accelerate the responsible deployment of nuclear energy in the United States as a source of secure, clean, reliable power. The grant will directly support NSI’s effort to facilitate an orderbook — a model that brings together multiple buyers to commit to building
- [UK and Europe sign historic pact to drive clean energy future](https://ethicalmarketingnews.com/uk-and-europe-sign-historic-pact-to-drive-clean-energy-future) - Energy Secretary Ed Miliband has signed a historic clean energy security pact – the Hamburg Declaration – with European allies to bolster energy security for families and businesses across the UK and Europe, in an era of global instability. The deal will drive forward an unprecedented fleet of joint offshore wind projects between European countries,
- [BloombergNEF Finds Global Energy Transition Investment Reached Record $2.3 Trillion in 2025, Up 8% from 2024](https://ethicalmarketingnews.com/bloombergnef-finds-global-energy-transition-investment-reached-record-2-3-trillion-in-2025-up-8-from-2024) - BloombergNEF’s (BNEF) annual Energy Transition Investment Trends (ETIT) finds that global investment into the energy transition hit a record $2.3 trillion in 2025, up 8% from the prior year. The largest investment drivers were electrified transport ($893 billion), renewable energy ($690 billion), and grid investment ($483 billion). Renewable energy investment fell 9.5% year-on-year however as
- [Piccadilly Lights leads the country in a moment of national reflection on Holocaust Memorial Day](https://ethicalmarketingnews.com/piccadilly-lights-leads-the-country-in-a-moment-of-national-reflection-on-holocaust-memorial-day) - Out of Home screens across the nation led the commemorations for Holocaust Memorial Day with Landsec’s Piccadilly Lights in London counting down to the Light the Darkness moment at 8pm on 27th January. The DOOH screen broadcast a 15 minute animated DeepScreen® 3D sequence, transforming Piccadilly Circus into a place of reflection and a focal point
- [Benevity Releases List of Top Charitable Causes Supported by Companies and Their People in 2025](https://ethicalmarketingnews.com/benevity-releases-list-of-top-charitable-causes-supported-by-companies-and-their-people-in-2025) - Benevity Inc., the leading provider of global corporate purpose software, today released its annual top charitable causes and workplace giving trends data. The data reveals a landmark year for generosity shown by companies and their people, with total donations on Benevity’s Enterprise Impact Platform – including corporate grants and workplace giving programs – reaching $3.74
- [BSI and CISL launch new Sustainability Training Academy with two flagship courses](https://ethicalmarketingnews.com/bsi-and-cisl-launch-new-sustainability-training-academy-with-two-flagship-courses) - BSI and the University of Cambridge Institute for Sustainability Leadership (CISL) are partnering to offer a new Sustainability Training Academy. It will equip leaders, managers, and sustainability practitioners with the skills, strategic insight, and practical tools needed for organisations to adapt to change to drive real-economy value, be competitive and build resilience against future uncertainty. The partnership brings together CISL’s world-leading expertise in sustainability leadership and systems thinking
- [Sir Mo Farah joins Buxton and Mind to support the nation, as more than a third (35%) say their mental wellbeing this winter is worse than previous winters](https://ethicalmarketingnews.com/sir-mo-farah-joins-buxton-and-mind-to-support-the-nation-as-more-than-a-third-35-say-their-mental-wellbeing-this-winter-is-worse-than-previous-winters) - New research reveals this winter is set to be the most challenging for mental wellbeing. Olympic legend Sir Mo Farah partners with Buxton Water and Mind on a year-long mission. Olympic legend Sir Mo Farah, Buxton Natural Mineral Water, and national mental health charity Mind have united to champion physical and mental resilience in a
- [Fairtrade strengthens support for businesses across Central and Eastern Europe](https://ethicalmarketingnews.com/fairtrade-strengthens-support-for-businesses-across-central-and-eastern-europe) - Starting this month, Fairtrade Germany is supporting Fairtrade customers in 23 countries in Central and Eastern Europe, taking over this responsibility from Fairtrade International. The transition means we can support customers in these markets more efficiently, and help grow Fairtrade sales for producers. Fairtrade Germany has taken over the licensing of the FAIRTRADE Mark for
- [Tetra Pak invests €60 million in owned pilot plant to advance its paper-based barrier technology development](https://ethicalmarketingnews.com/tetra-pak-invests-e60-million-in-owned-pilot-plant-to-advance-its-paper-based-barrier-technology-development) - As a part of its long-term ambition to develop the world’s most sustainable food package2, Tetra Pak has introduced an innovative solution in its aseptic beverage cartons where the traditional aluminium foil layer is replaced with a new paper-based barrier. This innovation increases the paper content in beverage cartons to approximately 80% and, when combined
- [CIM appoints new committee to elevate marketing capability in Sri Lanka](https://ethicalmarketingnews.com/cim-appoints-new-committee-to-elevate-marketing-capability-in-sri-lanka) - The Chartered Institute of Marketing (CIM) is delighted to announce the appointment of the CIM Sri Lanka Professional Member Support Committee (SLPMSC). This newly established committee will enhance the professional journey of CIM members in Sri Lanka by strengthening marketing capability at both individual and organisational levels. Its work will focus on building fellowship, fostering
- [System1 and Effie Launch The Creative Dividend: A Practical Guide to Making Effectiveness Happen in Advertising Today](https://ethicalmarketingnews.com/system1-and-effie-launch-the-creative-dividend-a-practical-guide-to-making-effectiveness-happen-in-advertising-today) - Published by System1 and Effie, The Creative Dividend is a new book that brings together large-scale creative measurement and effectiveness case evidence to demonstrate how creativity and media work best together. Rather than debating whether creativity or media matters more, The Creative Dividend unpacks how the two must work together to maximize effectiveness. The research
- [Offshore wind pact is a giant leap towards powering Europe with renewable, secure, and cost-competitive electricity](https://ethicalmarketingnews.com/offshore-wind-pact-is-a-giant-leap-towards-powering-europe-with-renewable-secure-and-cost-competitive-electricity) - The Joint Offshore Wind Investment Pact for the North Seas is a giant leap towards powering Europe with renewable, reliable, and cost-competitive electricity. With more investment predictability, a de-risked investment framework, and a coordinated build-out plan of up to 15 GW per year in Europe, Ørsted and the offshore wind industry is committed to bringing
- [Amcor creates inclusively designed lightweight cap for Wattwiller](https://ethicalmarketingnews.com/amcor-creates-inclusively-designed-lightweight-cap-for-wattwiller) - Amcor, a global leader in developing and producing responsible packaging solutions, has unveiled a lightweight, ergonomically designed closure for Wattwiller, a premium water brand sold in France. The new customized tethered cap is a collaborative project with Wattwiller’s owner Spadel. Wattwiller is a natural mineral water with zero nitrates and low sodium, a combination that
- [Young people locked out of green careers, as Co-op launches £2m Green Opportunities Fund to unlock economic growth and drive social mobility](https://ethicalmarketingnews.com/young-people-locked-out-of-green-careers-as-co-op-launches-2m-green-opportunities-fund-to-unlock-economic-growth-and-drive-social-mobility) - Young people are at risk of being locked out the growing green economy, as new research highlights significant barriers to accessing green skills and careers, particularly for those from disadvantaged backgrounds. The findings are published today alongside the launch of Co-op’s £2m Green Opportunities Fund, delivered by its charity the Co-op Foundation, which will support
- [CAP - Don’t weight to get your gym ads into shape](https://ethicalmarketingnews.com/cap-dont-weight-to-get-your-gym-ads-into-shape) - The ASA/CAP have released a post called: Tread carefully: Don’t weight to get your gym ads into shape, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. January: the month where many of us hit the treadmill and pump
- [CIPR raises concerns over PR firm's unethical editing of Wikipedia](https://ethicalmarketingnews.com/cipr-raises-concerns-over-pr-firms-unethical-editing-of-wikipedia) - The Chartered Institute of Public Relations has called on public relations professionals to respect the rules of Wikipedia after allegations of “wikilaundering” by one PR firm were reported. The Bureau of Investigative Journalism has alleged that Portland Communications used subcontractors to edit Wikipedia entries for clients to downplay unfavourable news and promote philanthropic activities. This goes
- [CAP - Ads for mass legal compensation claims: four pitfalls to avoid (and how to fix them)](https://ethicalmarketingnews.com/cap-ads-for-mass-legal-compensation-claims-four-pitfalls-to-avoid-and-how-to-fix-them) - The ASA/CAP have released a post called: Tread carefully:Ads for mass legal compensation claims: four pitfalls to avoid (and how to fix them), but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Mass legal compensation ads can be costly
- [CAP - A CAP Icesight into ads for the Winter Olympics](https://ethicalmarketingnews.com/cap-a-cap-icesight-into-ads-for-the-winter-olympics) - The ASA/CAP have released a post called: Tread carefully: A CAP Icesight into ads for the Winter Olympics, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With Milano Cortina 2026 just days away, sharpen-up your compliance skates and
- [World-class complaining: Cross-border ads and the ASA’s remit](https://ethicalmarketingnews.com/world-class-complaining-cross-border-ads-and-the-asas-remit) - The ASA/CAP have released a post called: Tread carefully: World-class complaining: Cross-border ads and the ASA’s remit, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In the good old days, you’d see a poster at the side of
- [New Analysis Reveals £22.5bn Economic Opportunity if UK Accelerates Heat Decarbonisation](https://ethicalmarketingnews.com/new-analysis-reveals-22-5bn-economic-opportunity-if-uk-accelerates-heat-decarbonisation) - The Heat Pump Association UK (HPA UK) has today published new analysis showing that the transition to low carbon residential heating represents a significant economic, employment and energy security opportunity. The findings come as the UK Government urgently seeks opportunities to boost economic growth, with the UK economy only growing by around 1.5% in 2025.
- [MYGroup and Selfridges enable fragrance recycling at scale with launch of Reselfridges beauty waste take-back scheme](https://ethicalmarketingnews.com/mygroup-and-selfridges-enable-fragrance-recycling-at-scale-with-launch-of-reselfridges-beauty-waste-take-back-scheme) - MYGroup has partnered with Selfridges to launch a new nationwide beauty and cosmetics recycling scheme, enabling customers to return beauty empties, including hard-to-recycle fragrance bottles. Reselfridges Recycle is now available at all Selfridges Beauty Halls across Birmingham, Manchester and London’s Oxford Street, which attracts over 20 million visitors each year alone. Customers are incentivised through
- [Launching the Green Industrial Grids Association to accelerate grid modernisation across Europe](https://ethicalmarketingnews.com/launching-the-green-industrial-grids-association-to-accelerate-grid-modernisation-across-europe) - A leading group of Europe’s energy users and grid technology innovators today launched the Green Industrial Grids Association (GIGA). The association has been created to support a fundamental transformation of Europe’s power system by accelerating the development of modern and digital electricity grids. GIGA fills a gap by bringing together companies with shared electricity needs
- [National Wealth Fund to drive more than £100 billion into the UK economy](https://ethicalmarketingnews.com/national-wealth-fund-to-drive-more-than-100-billion-into-the-uk-economy) - The National Wealth Fund has today set out its ambition to drive more than £100 billion of investment into the companies, infrastructure and supply chains that will unlock growth, creating a more prosperous, cleaner, greener and resilient future for the UK. In its new strategic plan, published today, the Fund sets out how its investments
- [A Crisis of Leadership in Advertising](https://ethicalmarketingnews.com/a-crisis-of-leadership-in-advertising) - This morning, Inside Track have published a memo written by a group of senior advertising executives outlining their concerns about the ‘vacuum of responsible leadership’ at a ‘critical moment’ for the industry. With AI threatening jobs across the industry, the insider group states that the influence of US politics, through the power of tech giants
- [Nature recovery in England: Reflections from ISEP’s recent roundtable](https://ethicalmarketingnews.com/nature-recovery-in-england-reflections-from-iseps-recent-roundtable) - Recently, ISEP convened sustainability leaders, environmental experts, academics and civil society organisations for a roundtable on Nature Recovery in England: Progress, Priorities and the Environmental Improvement Plan (EIP 2025) with Fleur Anderson MP, Chair of the Environment APPG. The discussion explored how the UK can strengthen the delivery of environmental objectives, support nature recovery, embed
- [Gerety Awards Announces London as 2026 Executive Jury Location and Appoints Nadja Lossgott as Jury President](https://ethicalmarketingnews.com/gerety-awards-announces-london-as-2026-executive-jury-location-and-appoints-nadja-lossgott-as-jury-president) - The Gerety Awards is pleased to announce London as a 2026 Executive Jury location, with Nadja Lossgott, Joint Chief Creative Officer at AMV BBDO, appointed as Jury President. One of the UK’s most influential creative voices, Nadja will lead the Executive Jury in evaluating work that demonstrates creative ambition, craft, and cultural impact. The London
- [Accelerating progress in 2026 towards a streamlined sustainability reporting system](https://ethicalmarketingnews.com/accelerating-progress-in-2026-towards-a-streamlined-sustainability-reporting-system) - With a new year underway, GRI is increasing momentum to deliver sustainability standards that strengthen the quality and usability of reporting, helping organizations and their stakeholders unlock greater value from disclosed information. In Q1, there are a series of key standards updates and innovations – as well as opportunities to engage and participate – from
- [Fairtrade puts Living Income into action with cocoa programme in Côte d’Ivoire](https://ethicalmarketingnews.com/fairtrade-puts-living-income-into-action-with-cocoa-programme-in-cote-divoire) - Fairtrade has started the on-the-ground implementation of its Living Income and Child Wellbeing Programme for cocoa in Côte d’Ivoire. This long-term programme marks a concrete next step in its partnership with Action, to help reduce the living income gap for cocoa farmers and strengthen child wellbeing in cocoa-growing communities. From certification to living incomeFairtrade certification
- [Action Against Hunger launches Together for Ramadan campaign](https://ethicalmarketingnews.com/action-against-hunger-launches-together-for-ramadan-campaign) - Action Against Hunger invites UK employers to bring the workplace together this Ramadan through Together for Ramadan, a workplace campaign that combines learning and fundraising to tackle global hunger. Running throughout Ramadan, expected 17 February –18 March 2026, the campaign encourages organisations to host a shared fast and Iftar, supported by guided learning on Ramadan and Action
- [New research finds waste heat from data centres could heat over 3.5 million UK homes](https://ethicalmarketingnews.com/new-research-finds-waste-heat-from-data-centres-could-heat-over-3-5-million-uk-homes) - Analysis from EnergiRaven and Viegand Maagøe finds that projected growth in data centres will produce enough waste heat to warm millions of homes in the UK by 2035 – if the infrastructure is in place to take advantage of it. The UK risks missing out on a major source of low-cost home heating if it
- [Call for Entries – Red Dot Award: Brands & Communication Design 2026 now open](https://ethicalmarketingnews.com/call-for-entries-red-dot-award-brands-communication-design-2026-now-open) - The Red Dot Award: Brands & Communication Design 2026 has launched. From now on, agencies, in-house teams, companies and independent designers can submit their work to the international competition. The award is open to all those shaping brands and communication through strong ideas, clear concepts and excellent execution – regardless of medium, channel or format.
- [40% of Brits now favour short-form video as the UK’s go-to content format](https://ethicalmarketingnews.com/40-of-brits-now-favour-short-form-video-as-the-uks-go-to-content-format) - Content has become one of the biggest forces shaping how people learn, shop and stay informed online, but the way audiences consume it is changing rapidly across the UK. Adobe Express surveyed 2,000 Brits to uncover how different generations and regions engage with platforms and content formats, revealing which channels dominate daily use, where people
- [Bookshop.org kicks-off month-long charitable drive ‘Read It Forward’ to support young readers](https://ethicalmarketingnews.com/bookshop-org-kicks-off-month-long-charitable-drive-read-it-forward-to-support-young-readers) - Bookshop.org is bringing back its charitable initiative Read It Forward for a third year in a row, in partnership with BookTrust and Scottish Book Trust. Once again in February 2026, 10% of every children’s book sale (including pre-orders) will be donated to the charities, while also supporting independent bookshops. Top children’s authors will once again
- [£1.17m funding awarded to support older people facing poverty in coastal areas](https://ethicalmarketingnews.com/1-17m-funding-awarded-to-support-older-people-facing-poverty-in-coastal-areas) - A total of £1.17 million has been awarded to eight charities supporting older people living in coastal areas across England and Wales, boosting their work to improve the financial wellbeing of older people in their area and ensure their homes are safe and suitable. The funding comes from Independent Age, the national charity committed to
- [Aston University partnership will create a one-stop app for personalised nutritional support](https://ethicalmarketingnews.com/aston-university-partnership-will-create-a-one-stop-app-for-personalised-nutritional-support) - Aston University and BioCare Ltd are working together to create a unique AI-powered digital health tool that can deliver personalised nutritional and lifestyle advice by analysing data from health tests and questionnaires.Along with ongoing support, the app will empower its users to make long-term and lasting improvements to their health and wellbeing.The Knowledge Transfer Partnership
- [Mesothelioma UK charity appoints Graham Gould as new Trustee](https://ethicalmarketingnews.com/mesothelioma-uk-charity-appoints-graham-gould-as-new-trustee) - Mesothelioma UK, the national asbestos-related cancer charity, has appointed Graham Gould, Chairman of Thermal Recycling, as a new Trustee. Graham joins nine other Trustees on the Mesothelioma UK board. Thermal Recycling is developing the world’s first large-scale, commercially viable plant for the thermal destruction of asbestos. Graham has worked with Thermal Recycling for seven years since originally
- [Canopy Introduces a First-of-Its-Kind $2 Billion USD Investment Blueprint](https://ethicalmarketingnews.com/canopy-introduces-a-first-of-its-kind-2-billion-usd-investment-blueprint) - The global, solutions-driven not-for-profit Canopy joined partners at Davos to introduce a new finance model designed to accelerate the growth of low-carbon materials and transform the paper, packaging, and textile supply chains. The event was anchored by a keynote speech from D. Sridhar Babu, Hon’ble Minister for Industries and Commerce, IT, E&C, Government of Telangana,
- [Charity mergers fall 11% as economic uncertainty dampens deal activity](https://ethicalmarketingnews.com/charity-mergers-fall-11-as-economic-uncertainty-dampens-deal-activity) - Mergers in the charity sector fell 11% last year from a record high in 2024 as economic uncertainty took hold, according to analysis of Charity Commission data* by leading audit, tax and consulting firm RSM UK. The number of charities recording mergers declined from 142 in 2024 to 126 in 2025. There are over 171,000
- [University of Westminster organises first ever climate assembly at a UK university](https://ethicalmarketingnews.com/university-of-westminster-organises-first-ever-climate-assembly-at-a-uk-university) - The University of Westminster is launching the UK’s first university-based citizens’ assembly on climate, bringing together a representative group from its community to agree on the future direction of the University’s climate action. Climate assemblies bring together a diverse group of everyday people selected by democratic lottery to learn, deliberate and make recommendations on aspects
- [Purple Tree Communications Becomes First Agency to Achieve PRCA CMS Go Accreditation](https://ethicalmarketingnews.com/purple-tree-communications-becomes-first-agency-to-achieve-prca-cms-go-accreditation) - Purple Tree Communications, a female-founded, independent PR agency, has become the first agency in the UK to be awarded the PRCA CMS Go accreditation, a newly launched best-practice standard developed specifically for small agencies. The Communication Management Standard (CMS) is the only globally recognised best-practice accreditation for PR and communications agencies. Developed by the Public
- [IPAi Forum to help agencies navigate the fast-moving world of Generative AI](https://ethicalmarketingnews.com/ipai-forum-to-help-agencies-navigate-the-fast-moving-world-of-generative-ai) - The IPA has launched IPAi Forum, a new, free thought-leadership platform designed to help advertising agencies navigate the fast-moving and increasingly complex world of Generative AI and practical AI deployment. IPAi Forum cuts through the AI hype to provide grounded, real-world insight into where AI is adding genuine value, how agencies are deploying it today
- [UNESCO Trains Judicial Professionals on Fact-Checking and Countering Disinformation](https://ethicalmarketingnews.com/unesco-trains-judicial-professionals-on-fact-checking-and-countering-disinformation) - UNESCO, in partnership with the National Center for International Judicial Cooperation, conducted a specialized workshop on fact-checking and countering disinformation, in coordination with the Security Media Cell. The workshop is part of the EU-funded “Social Media for Peace” project. The workshop focused on addressing Disinformation through fact-checking mechanisms, contributing to participants’ ability to identify misinformation,
- [Billionaire wealth jumps three times faster in 2025 to highest peak ever, sparking dangerous political inequality says Oxfam](https://ethicalmarketingnews.com/billionaire-wealth-jumps-three-times-faster-in-2025-to-highest-peak-ever-sparking-dangerous-political-inequality-says-oxfam-2) - Billionaire wealth jumped by over 16 percent in 2025, three times faster than the past five-year average, to $18.3 trillion – its highest level in history, according to a new Oxfam report today as the World Economic Forum opens in Davos. Billionaire wealth has increased by 81 percent since 2020. This comes as one in
- [The First Minister’s Start Up Challenge](https://ethicalmarketingnews.com/the-first-ministers-start-up-challenge) - Young entrepreneurs will be supported to turn their ideas into successful businesses through a new Scottish Government programme. The First Minister’s Start Up Challenge will empower young people aged 18 – 30 from disadvantaged or underrepresented backgrounds to start innovative businesses. Delivered in partnership with The King’s Trust and social enterprise Dechomai, around 20 participants
- [UK’S Rare Rainforest Charity Crowned Winner Of Inaugural Defender Awards](https://ethicalmarketingnews.com/uks-rare-rainforest-charity-crowned-winner-of-inaugural-defender-awards) - The UK’s only charity dedicated to restoring rare ecosystems,known as Atlantic temperate rainforests shaped by the mild wet climate brought by the Atlantic Ocean, has been named a global winner at the inaugural Defender Awards.The Thousand Year Trust is one of only six international winners securing a tough and capable Defender 4x4 and a £100,000
- [GSK Community Health Programme announces 10 charities to receive funding and development](https://ethicalmarketingnews.com/gsk-community-health-programme-announces-10-charities-to-receive-funding-and-development) - A total of 10 health and care charities have been selected to join the GSK Community Health programme supporting very small charities tackling health inequalities, delivered in partnership with The King’s Fund. The programme will provide funding and support to community-based organisations working to improve the health of some of the most disadvantaged communities in
- [Third Sector Trends study finds weakening relationships within the voluntary sector and with the public sector](https://ethicalmarketingnews.com/third-sector-trends-study-finds-weakening-relationships-within-the-voluntary-sector-and-with-the-public-sector) - The first report of Third Sector Trends 2025 shows partnership working among third sector organisations and relationships with local government are weakening. Third Sector Trends, the groundbreaking study of the sector facilitated and co-funded by Community Foundation North East, surveys the sector every three years to explore patterns and changes. The research, carried out by
- [Global Girls Foundation appoints Dr. Phaedria Marie St. Hilaire as Global Ambassador](https://ethicalmarketingnews.com/global-girls-foundation-appoints-dr-phaedria-marie-st-hilaire-as-global-ambassador) - Global Girls Foundation advances girls’ rights and gender equality within Plan International by mobilising influence, funding, and strategic partnerships that enable girls and young women to lead change in their communities and beyond. The Global Girls Foundation (GGF) is proud to announce the appointment of Dr. Phaedria Marie St. Hilaire as a Global Ambassador, recognising
- [Tesco trials new crime reporting platform to deter retail crime and keep colleagues, customers and local communities safe](https://ethicalmarketingnews.com/tesco-trials-new-crime-reporting-platform-to-deter-retail-crime-and-keep-colleagues-customers-and-local-communities-safe) - From Monday 26 January, Tesco has beemnn trialling a new crime reporting platform across 40 of its stores. The 10-week trial will be conducted across Nottinghamshire and Leicestershire, with the aim of driving down retail crime, protecting colleagues and increasing collaboration with the police and the wider retail industry. While even one incident is one
- [UK Research and Innovation launches creative industries strategy](https://ethicalmarketingnews.com/uk-research-and-innovation-launches-creative-industries-strategy) - UKRI's high-level R&D strategy for the creative and cultural economy will ensure research and innovation drives and sustains growth in the creative industries. Today, at the MusicFutures Creative Industries Cluster in Liverpool, Creative Industries Minister Ian Murray announced, the strategy for the creative and cultural economy. The strategy will help UK Research and Innovation (UKRI) ensure its
- [Enthuse becomes official fundraising partner for Baxters Loch Ness Marathon](https://ethicalmarketingnews.com/enthuse-becomes-official-fundraising-partner-for-baxters-loch-ness-marathon) - Enthuse are delighted to be named the official fundraising platform of the Baxters Loch Ness Marathon & Festival of Running. The eight-year partnership begins immediately ahead of the 2026 event on Sunday 27 September, and runs until 2034. The announcement is the latest addition to Enthuse’s partnership portfolio, with our platform already being the official
- [Amnesty Media Awards 2026: host and judges announced](https://ethicalmarketingnews.com/amnesty-media-awards-2026-host-and-judges-announced) - Amnesty International is pleased to announce comedian, actor, writer and activist, Jen Brister as the host for the Amnesty Media Awards 2026 award ceremony. The ceremony will take place at the BFI Southbank on Wednesday 6 May 2026, where the winners will be revealed. The Amnesty International Media Awards celebrate excellence in human rights journalism, with each of the 10 categories judged by
- [Asda’s winter fruit and veg pledge returns to fight food poverty](https://ethicalmarketingnews.com/asdas-winter-fruit-and-veg-pledge-returns-to-fight-food-poverty) - Asda is bringing back its “Winter Fruit and Veg pledge” and will once again donate the equivalent of one million meals at the start of this year, as part of its partnership with FareShare and the Coronation Food Project. Following the success of the initiative in 2025, Asda’s pledge will see over 420 tonnes of
- [Octopus and Masdar forge strategic pact to turbocharge clean energy systems in the UK and Africa](https://ethicalmarketingnews.com/octopus-and-masdar-forge-strategic-pact-to-turbocharge-clean-energy-systems-in-the-uk-and-africa) - Octopus Energy, the global energy tech disruptor, has signed two Memoranda of Understanding (MOUs) with Abu Dhabi Future Energy PJSC – Masdar, a global clean energy leader, for initiatives in the UK and Africa. Octopus and Masdar will look to work together to free up hidden capacity across the UK’s distribution network to power the
- [M&S launches new report to Bridge the Fibre Gap as 96% of UK consumers are not eating enough fibre](https://ethicalmarketingnews.com/ms-launches-new-report-to-bridge-the-fibre-gap-as-96-of-uk-consumers-are-not-eating-enough-fibre) - According to the National Diet and Nutrition Survey, 96% of Britons are not eating enough fibre***. We all need 30g per day to support immune function and prevent chronic health conditions such as heart disease, type II diabetes and bowel cancer. Grace Ricotti, Head of Nutrition shares five top tips to get enough fibre into
- [Benevity Announces Executive Leadership Appointments to Drive Growth and Scale Social Impact](https://ethicalmarketingnews.com/benevity-announces-executive-leadership-appointments-to-drive-growth-and-scale-social-impact) - Benevity, Inc., the leading provider of global corporate purpose software, today announced the promotion of Julie Werner to the expanded role of Chief Client & Growth Officer and the appointment of Rick Essex as Chief Financial Officer. These strategic leadership updates reinforce Benevity’s commitment to scaling purpose at work by aligning business growth goals with
- [Eleven new members start the year with WFA](https://ethicalmarketingnews.com/eleven-new-members-start-the-year-with-wfa) - Eleven new brand owners have signed up to be part of WFA's global network of senior marketers, reinforcing its position as the world’s biggest organisation for client-side marketing and policy leaders. Among the new members are Uber, the San Francisco based ride-hailing, courier, food and freight delivery services giant, and Tempur Sealy International, the
- [Carbon Clean ranked among Britain’s fastest-growing private technology companies in The Sunday Times 100 Tech](https://ethicalmarketingnews.com/carbon-clean-ranked-among-britains-fastest-growing-private-technology-companies-in-the-sunday-times-100-tech) - Carbon Clean, a leader in revolutionising carbon capture solutions, has been named 20th fastest-growing hardware company in The Sunday Times 100 Tech, the prestigious annual league table of Britain’s fastest-growing private technology companies. The ranking recognises private UK technology companies demonstrating the strongest sustained revenue growth over a three-year period, reflecting innovation, execution and long-term commercial momentum. Carbon Clean achieved 86.35% revenue growth over
- [OAAA Announces Call for Entries for 2026 Future Leaders Program](https://ethicalmarketingnews.com/oaaa-announces-call-for-entries-for-2026-future-leaders-program) - The Out of Home Advertising Association of America (OAAA), the national trade association representing the out of home (OOH) advertising industry, today announced applications are now open for its 2026 Future Leaders Program, inviting emerging professionals to apply to shape the future of OOH advertising. Up to ten selected applicants will receive a sponsored trip
- [Global study to investigate how menopause shapes heart health](https://ethicalmarketingnews.com/global-study-to-investigate-how-menopause-shapes-heart-health) - A study that aims to transform heart disease prevention and care for women around the world has been awarded US $10 million by a global collaboration of major cardiovascular disease research funders, including us. The research seeks to advance our understanding of how menopause shapes heart health. The funding will also support the team to
- [Outdoor Media Awards 2026 welcome entries for 20th year celebration](https://ethicalmarketingnews.com/outdoor-media-awards-2026-welcome-entries-for-20th-year-celebration) - Bauer Media Outdoor UK has opened entries for the Outdoor Media Awards (OMAS) 2026, held in partnership with Campaign. The OMAs celebrate their landmark 20th year with a bold new look and feel that reflects two decades of creativity, innovation, and excellence in Out of Home (OOH) advertising. Moments that stand the test of time
- [Platform for Change: New RNIB report reveals barriers to accessible train travel for blind and partially sighted people](https://ethicalmarketingnews.com/platform-for-change-new-rnib-report-reveals-barriers-to-accessible-train-travel-for-blind-and-partially-sighted-people) - Accessible train travel is essential for blind and partially sighted people to live independently, get to work, visit friends and family, and access healthcare. Yet, RNIB’s new report, Platform for Change: Making rail journeys more accessible for people with sight loss, shows that too many journeys are still impacted or prevented by unnecessary barriers such
- [Waitrose is top banana - as new initiative improves the lives of growing communities](https://ethicalmarketingnews.com/waitrose-is-top-banana-as-new-initiative-improves-the-lives-of-growing-communities) - Waitrose is recently announced a major boost for the communities who grow the supermarket’s most popular item - the banana. For the first time Waitrose bananas, which will continue to be certified as Fairtrade, will also join the Waitrose Foundation, which exists to create better livelihoods for workers and sustainable supply chains globally. With this
- [The defining challenge of this century, says WaterAid on new UN Global Water Bankruptcy’ report](https://ethicalmarketingnews.com/the-defining-challenge-of-this-century-says-wateraid-on-new-un-global-water-bankruptcy-report) - In a new report released recently, the United Nations University Institute for Water, Environment and Health (UNU-INWEH) declares an era of global water bankruptcy; as deforestation, pollution, sustained overuse of water systems has pushed many sources into a "post-crisis condition" in which historical baselines are no longer attainable without transformative change. In response, Chief Executive
- [National Safety Council Honors 2026 CEOs Who 'Get It'](https://ethicalmarketingnews.com/national-safety-council-honors-2026-ceos-who-get-it) - The National Safety Council has announced the 2026 CEOs Who “Get It,” an annual recognition honoring leaders who demonstrate a personal commitment to worker safety and health. The honorees will be profiled in the February 2026 issue of Safety+Health magazine and celebrated at the NSC Leaders in Safety awards celebration on May 6 during the
- [New podcast episode explores the state of play for hydrogen](https://ethicalmarketingnews.com/new-podcast-episode-explores-the-state-of-play-for-hydrogen) - The latest episode of the IEA’s Everything Energy podcast examines key developments in the global hydrogen sector today, drawing on the latest data to assess how current trends measure up against government and industry ambitions. Now available on Apple Podcasts and Spotify, the episode features insights from Energy Technology Analyst José Bermudez, the lead author of the IEA’s annual Global
- [Effie Canada Appoints Co-Chairs to Lead Next Phase of Development](https://ethicalmarketingnews.com/effie-canada-appoints-co-chairs-to-lead-next-phase-of-development) - Effie Canada, which recognizes the most effective marketing work in the country, has appointed two new co-chairs to lead the program for 2026 and 2027. Sophie-Annick Vallée, partner and chief strategy officer at independent agency LG2, and Jonelle Ricketts, head of marketing at IKEA Canada, will co-chair the Effie Canada Steering Committee, overseeing both the
- [Ørsted ranked as a global sustainability leader by Corporate Knights](https://ethicalmarketingnews.com/orsted-ranked-as-a-global-sustainability-leader-by-corporate-knights) - Ørsted takes ninth place in this year’s Corporate Knights Global 100, which ranks the most sustainable companies in the world based on an assessment of the companies’ sustainability performance. This is the ninth year in a row that Ørsted is included on the Global 100 list of the most sustainable companies in the world. Ingrid
- [IPA bolsters Effectiveness Awards 2026 leadership team](https://ethicalmarketingnews.com/ipa-bolsters-effectiveness-awards-2026-leadership-team) - Lilli English, Chief Strategy Officer at Leo UK, and Jane Christian, EVP Analytics at WPP Media UK, have been appointed as Deputy Convenor of Judges and Chair of the Technical Judging Panel for the IPA Effectiveness Awards 2026, respectively. As Deputy Convenor, Lilli will assist Convenor of Judges Charlie Ebdy in coordinating the Technical and
- [Artists unveil street art around the world as historic Global Ocean Treaty comes into force](https://ethicalmarketingnews.com/artists-unveil-street-art-around-the-world-as-historic-global-ocean-treaty-comes-into-force) - As the Global Ocean Treaty officially comes into force, artists worldwide unveil large-scale street art, celebrating the hard-won victory after two decades of campaigning. The global action, coordinated by Greenpeace, also marks the beginning of a crucial countdown to protect 30% of the world’s ocean by 2030. The treaty came into force on 17 January,
- [Corporate climate action momentum builds as SBTi reaches 10,000 companies with validated targets](https://ethicalmarketingnews.com/corporate-climate-action-momentum-builds-as-sbti-reaches-10000-companies-with-validated-targets) - Worldwide, 10,000 companies now have validated science-based targets, demonstrating that corporate climate action continues to scale globally. The number of companies with science-based targets validated by the Science-Based Targets initiative (SBTi) globally has reached 10,000. Some of the world’s most recognizable names have set targets including the likes Arsenal Football Club, Danone, ING, Lenovo, McLaren
- [SBTi reinforces governance with ISEAL Community Membership and opens a call for new Technical Council members](https://ethicalmarketingnews.com/sbti-reinforces-governance-with-iseal-community-membership-and-opens-a-call-for-new-technical-council-members) - The Science Based Targets initiative (SBTi) today announced two significant steps in its ongoing work to further strengthen governance and oversight: its approval as an ISEAL Community Member and the opening of applications for the next term of its independent Technical Council. Approval as an ISEAL Community Member demonstrates the SBTi’s commitment to continuous improvement
- [Levi Strauss & Co. Launches the Levi’s® Wear Longer Project to Empower the Next Generation to Repair, Refresh, and Reimagine Their Clothes](https://ethicalmarketingnews.com/levi-strauss-co-launches-the-levis-wear-longer-project-to-empower-the-next-generation-to-repair-refresh-and-reimagine-their-clothes) - Levi Strauss & Co. have announced the launch of the Levi’s® Wear Longer Project, a new community engagement initiativedesigned to help young people take fashion into their own hands. The program will equip them with the skills and confidence to repair, refresh, and reimagine their clothes—so they look better and last longer. Gen Z is
- [UK newspaper editorial opposition to climate action overtakes support for first time](https://ethicalmarketingnews.com/uk-newspaper-editorial-opposition-to-climate-action-overtakes-support-for-first-time) - Nearly 100 UK newspaper editorials opposed climate action in 2025, a record figure that reveals the scale of the backlash against net-zero in the right-leaning press. Carbon Brief has analysed editorials – articles considered the newspaper’s formal “voice” – since 2011 and this is the first year opposition to climate action has exceeded support. Criticism
- [Ecolab and CDP Partner on New Benchmarks to Help Companies Improve Operational Water Performance](https://ethicalmarketingnews.com/ecolab-and-cdp-partner-on-new-benchmarks-to-help-companies-improve-operational-water-performance) - Ecolab Inc. and CDP recently announced a strategic partnership to launch the Water Use Efficiency Index, a new benchmark designed to help companies measure, compare and improve operational water performance. Announced at the World Economic Forum Annual Meeting in Davos, the Index will offer sector‑specific ranges for Best‑in‑Class water use efficiency and optimized targets, giving
- [Defying Global Headwinds, Industry Leaders Turn Environmental Progress Into Billion‑Dollar Gains](https://ethicalmarketingnews.com/defying-global-headwinds-industry-leaders-turn-environmental-progress-into-billion‑dollar-gains) - A small cohort of global companies is proving that environmental leadership delivers measurable business returns. The CDP Corporate Health Check 2026 finds that 15% of companies worldwide are now embedding climate and nature into core business decisions, cutting emissions at four times the rate of their peers and collectively unlocking US$218 billion in financial opportunities
- [£43 million boost for green aviation to drive growth, jobs and cleaner flights](https://ethicalmarketingnews.com/43-million-boost-for-green-aviation-to-drive-growth-jobs-and-cleaner-flights) - The aviation industry is set for a major boost as £43 million for green projects was announced by the government on 20 January 2026, supporting jobs and unlocking new investment. The major investment comes as the Government drives forward plans for expansion at Heathrow, Gatwick and Luton airports and the Transport Secretary will today chair a meeting with prominent airlines, airports, innovators and engineering
- [Sustainable Markets Initiative launches new effort to turn Ocean commitments into action](https://ethicalmarketingnews.com/sustainable-markets-initiative-launches-new-effort-to-turn-ocean-commitments-into-action) - As the new global Ocean Treaty for the High Seas has entered into force, the Sustainable Markets Initiative, founded by His Majesty King Charles III as The Prince of Wales, today launched the Ocean Stewardship Initiative. Through private-sector engagement, the Initiative’s first goal is to support the establishment of one of the world’s largest Marine
- [Entry into force of High Seas Treaty marks turning point for deep-sea protection](https://ethicalmarketingnews.com/entry-into-force-of-high-seas-treaty-marks-turning-point-for-deep-sea-protection) - S&P Global surveyed sustainability, climate and energy transition leaders and analysts from across our business about the areas that they expect to have the greatest influence on sustainability strategy and decision-making in 2026. The research that follows lays out the 10 key trends we are watching for the year ahead, along with links to datasets,
- [Global AgTech Startups Invited to Compete for $50,000 in World Food Prize Foundation's Innovate for Impact Challenge](https://ethicalmarketingnews.com/global-agtech-startups-invited-to-compete-for-50000-in-world-food-prize-foundations-innovate-for-impact-challenge) - The World Food Prize Foundation, in collaboration with America’s Cultivation Corridor, has opened applications for the Innovate for Impact Challenge, the global AgTech startup competition with a grand prize of USD $50,000, which garnered a pool of applicants from over 60 countries and six continents in 2025. The Innovate for Impact Challenge supports early-stage, tech-driven
- [Sunbelt Rentals funds Forests With Impact apprenticeship with £40,000 grant](https://ethicalmarketingnews.com/sunbelt-rentals-funds-forests-with-impact-apprenticeship-with-40000-grant) - Sunbelt Rentals UK and Ireland has awarded a £40,000 grant to Forests With Impact, an award-winning, industry-led social enterprise. This funding will increase capacity and support the creation of a new role for a prison leaver in the UK’s only prison-based commercial tree nursery programme. The investment supports UK climate and biodiversity goals by increasing the
- [Virgin Media O2 rings in 2026 by donating 12,000 phones to keep people in need connected](https://ethicalmarketingnews.com/virgin-media-o2-rings-in-2026-by-donating-12000-phones-to-keep-people-in-need-connected) - Virgin Media O2 is doubling down on its commitment to tackle digital exclusion, by pledging to donate 12,000 phones to people who need them throughout 2026. Following the success of its 2025 commitment, where it also provided around 12,000 refurbished phones to those experiencing financial hardship, this year, the operator will again donate devices via its Community
- [Isle of Wight partners with Digital Poverty Alliance to tackle digital poverty with local device donation drive](https://ethicalmarketingnews.com/isle-of-wight-partners-with-digital-poverty-alliance-to-tackle-digital-poverty-with-local-device-donation-drive-2) - Richard Quigley, MP for Isle of Wight West, is spearheading a new initiative to combat digital poverty and encouraging local businesses to donate unused devices. Over 6,600 households are deprived in education and over 3,500 households face employment deprivation, revealing the gap in digital access is a huge issue within the Isle of Wight. This
- [Mischief’s Greg Hahn to Lead The One Club’s Inaugural One Show Indies Jury](https://ethicalmarketingnews.com/mischiefs-greg-hahn-to-lead-the-one-clubs-inaugural-one-show-indies-jury) - Greg Hahn, Co-Founder and CCO at Mischief, Brooklyn, has been named Jury President for the inaugural One Show Indies, the new global competition dedicated to celebrating the work of independent agencies, design firms, freelancers, creators, and other creative companies around the world. Debuting this year within The One Show 2026, The One Show Indies is open
- [Global Cocoa Leaders to Convene in Amsterdam for World Cocoa Foundation Partnership Meeting 2026](https://ethicalmarketingnews.com/global-cocoa-leaders-to-convene-in-amsterdam-for-world-cocoa-foundation-partnership-meeting-2026) - At a defining moment for the global cocoa sector, the World Cocoa Foundation will convene industry leaders, governments, farmers, civil society and financial institutions for its Partnership Meeting 2026, taking place on 17–18 February in Amsterdam. Under the theme Securing Cocoa’s Future in a Changing World, the two-day Partnership Meeting will bring together more than
- [Divine Launch Luxury Hot Chocolate Collection – Ethical, Indulgent](https://ethicalmarketingnews.com/divine-launch-luxury-hot-chocolate-collection-ethical-indulgent) - Divine’s luxury hot chocolate collection combines indulgent, velvety flavours with responsible sourcing, offering a rich, warming experience that delights the senses. Created using premium Fairtrade cocoa, each luxurious flavour delivers deep, complex notes balanced with soft sweetness while supporting Ghanaian cocoa farmers and their communities. From sun-drenched cocoa fields to the cup, Divine’s luxury hot chocolate collection is carefully crafted at every stage, creating a heartwarming experience that is at
- [Yanmar Releases Documentary: Innovation Powering A Sustainable Future](https://ethicalmarketingnews.com/yanmar-releases-documentary-innovation-powering-a-sustainable-future) - As global industry faces intensifying pressure—from climate change to declining labor availability—Yanmar is accelerating innovation across its businesses to build a more sustainable and resilient future. Rooted in more than a century of engineering excellence and driven by a bold environmental vision, the company is developing technologies and systems that address societal challenges while supporting
- ['Systems Planning': A new model for media planning as traditional approaches collapse](https://ethicalmarketingnews.com/systems-planning-a-new-model-for-media-planning-as-traditional-approaches-collapse) - WARC’s latest forecasts show that global advertising spend is forecast to grow 9.1% in 2026 to $1.30trn, doubling in size since the pandemic and equivalent to $150 spent on every person. The incremental growth is mostly being captured by digital platforms, not traditional channels. Almost 80% of ad spend now flows into retail media, paid search, and social platforms. The remaining 20% is shared across the whole
- [World Food Prize Foundation Launches First United Kingdom Youth Institute at The University of Cumbria, Expanding Programming in Europe](https://ethicalmarketingnews.com/world-food-prize-foundation-launches-first-united-kingdom-youth-institute-at-the-university-of-cumbria-expanding-programming-in-europe) - The World Food Prize Foundation announced the establishment of the United Kingdom Youth Institute at the University of Cumbria’s Ambleside campus. The Youth Institute, convening on April 22, will provide secondary school students with a unique opportunity to critically engage with global food security challenges and develop practical solutions for real-world problems. “We are deeply
- [New Issue Brief Warns of Mounting Risk to Global Wood-Dependent Supply Chains](https://ethicalmarketingnews.com/new-issue-brief-warns-of-mounting-risk-to-global-wood-dependent-supply-chains) - Solutions-driven environmental non-profit Canopy has released a new issue brief, Paper Thin Comfort - Wood Fibre Risk in a Finite Forest World. The brief highlights the growing risks facing global wood-dependent supply chains, particularly in paper, packaging, and textiles, and the urgent strategic shifts businesses must make to strengthen resilience, reduce exposure, and align with
- [Winners from Eight Countries Announced for ADC Young Guns 23](https://ethicalmarketingnews.com/winners-from-eight-countries-announced-for-adc-young-guns-23) - The global Art Directors Club, part of The One Club for Creativity, announced the diverse group of 28 talented young individuals and four creative teams based in eight countries who are the winners in the prestigious ADC Young Guns 23 competition, celebrating global creative professionals age 30 or younger. ADC Young Guns is the industry’s only
- [Global corporates unite to put nature on top of the agenda](https://ethicalmarketingnews.com/global-corporates-unite-to-put-nature-on-top-of-the-agenda) - Leading conservation consultancy, Biodiversify, has announced a strategic partnership with the Nature & Biodiversity Peer Group, responding to a growing shift in corporate priorities, where nature strategy is increasingly considered a business-critical risk and opportunity. The partnership combines Biodiversify's industry-leading corporate conservation expertise with the Nature & Biodiversity Peer Group's global network of business leaders
- [Wei Mei Hum appointed Head of Asia at the Carbon Trust](https://ethicalmarketingnews.com/wei-mei-hum-appointed-head-of-asia-at-the-carbon-trust) - With a proven track record of leading cross-functional teams and engaging international stakeholders, Wei Mei is well-positioned to drive impactful climate action and scale the Carbon Trust’s influence in the region. Wei Mei will lead efforts to strengthen partnerships, enhance market and policy capabilities, and support organisations across the region in delivering credible emissions reductions.
- [UNESCO-Symbiosis Strengthen Pathways For Girls’ Leadership in STEM](https://ethicalmarketingnews.com/unesco-symbiosis-strengthen-pathways-for-girls-leadership-in-stem) - UNESCO, and the Symbiosis Skills and Professional University, organised a two-day workshop “Jaago: Girls Leading STEM for Sustainable Futures” – to make STEM (Science, Technology, Engineering and Mathematics) relevant to girls’ daily lives and aspirations. By combining mentorship and hand-on exercises, the workshop equipped 60 girls from Classes 9 and 10 in government schools with
- [Billionaire wealth jumps three times faster in 2025 to highest peak ever, sparking dangerous political inequality says Oxfam](https://ethicalmarketingnews.com/billionaire-wealth-jumps-three-times-faster-in-2025-to-highest-peak-ever-sparking-dangerous-political-inequality-says-oxfam) - Billionaire wealth jumped by over 16 percent in 2025, three times faster than the past five-year average, to $18.3 trillion – its highest level in history, according to a new Oxfam report today as the World Economic Forum opens in Davos. Billionaire wealth has increased by 81 percent since 2020. This comes as one in
- [The King’s Trust Joins The Royal Mint’s 2026 Coin Set](https://ethicalmarketingnews.com/the-kings-trust-joins-the-royal-mints-2026-coin-set) - The King’s Trust is honoured to feature among the eight coins in The Royal Mint’s 2026 annual coin set, marking its 50th anniversary. This commemorative 50p coin, designed by Jessica Gregorio, a graphic designer and former Trust beneficiary, celebrates the charity’s five decades of empowering young people across the UK. A design that tells a
- [Markerstudy Team Up With Air Ambulances UK To Support Lifesaving Services](https://ethicalmarketingnews.com/markerstudy-team-up-with-air-ambulances-uk-to-support-lifesaving-services) - Markerstudy Group, one of the UK’s leading general insurance service providers, today announces its national charity partnership with Air Ambulances UK (AAUK), the organisation championing and supporting the lifesaving work of the UK’s 21 air ambulance charities. This partnership aims to raise vital funds to support air ambulance missions across the UK. Initially, fundraising will
- [E.ON marks half a million pounds raised for Mind as mental health pressures continue to rise across the UK](https://ethicalmarketingnews.com/e-on-marks-half-a-million-pounds-raised-for-mind-as-mental-health-pressures-continue-to-rise-across-the-uk) - E.ON is marking more than £500,000 raised by its employees for national mental health charity partner, Mind, supporting vital services across the UK. The milestone reflects four years of the partnership, with the energy supplier raising the funds through a number of initiatives including: Over £220,000 in match funding, doubling the impact of colleague fundraising
- [Escalating Extreme Weather Risks Push U.S. Insurance System to Breaking Point](https://ethicalmarketingnews.com/escalating-extreme-weather-risks-push-u-s-insurance-system-to-breaking-point) - A new report from World Wildlife Fund, Tackling The Insurance Protection Gap, warns that the rising frequency and severity of extreme weather is driving an insurance crisis in the United States, leaving millions of households and businesses financially exposed. “The insurance protection gap is the canary in the coal mine for the U.S. economy, and
- [Green Climate Fund strengthens regional private sector programming](https://ethicalmarketingnews.com/green-climate-fund-strengthens-regional-private-sector-programming) - The Green Climate Fund (GCF) started 2026 with another significant reform that will strengthen the mobilization of private sector finance in support of countries’ national climate priorities. GCF has integrated its Department of Private Sector Facility team into the four Regional Departments that were established in 2024, enhancing the Fund’s ability to deliver at scale via
- [Climate Variability Emerges as Both Risk and Opportunity for the Global Energy Transition](https://ethicalmarketingnews.com/climate-variability-emerges-as-both-risk-and-opportunity-for-the-global-energy-transition) - Climate variability and long-term climate change are increasingly shaping the performance and reliability of renewable energy systems worldwide, according to the WMO–IRENA 2024 Year in Review: Climate-driven Global Renewable Energy Resources and Energy Demand, released by the World Meteorological Organization (WMO) and the International Renewable Energy Agency (IRENA). The report, in its third edition, finds
- [Octopus Energy becomes youngest-ever business to win Britain’s Most Admired Company](https://ethicalmarketingnews.com/octopus-energy-becomes-youngest-ever-business-to-win-britains-most-admired-company) - Octopus Energy was named Britain’s Most Admired Company 2025 – the youngest business ever to achieve the feat – in a prestigious awards ceremony at the London Stock Exchange. The UK’s largest energy supplier took the top award in the leading corporate reputation rankings as well as an astonishing six gold sector and two silver
- [WFA Forum Connect heads to Mumbai](https://ethicalmarketingnews.com/wfa-forum-connect-heads-to-mumbai) - On 3 February, WFA’s world-class, cross-function knowledge exchange is heading to India in association with the Indian Society of Advertisers (ISA), with a brief to bring new ideas and inspiration to marketers. WFA Forum Connect Mumbai brings together leaders from the WFA’s global communities for CMOs, Media and Insights and seeks to help identify how
- [The One Show Launches Free “Best Use of TikTok” Award](https://ethicalmarketingnews.com/the-one-show-launches-free-best-use-of-tiktok-award) - The One Club for Creativity has expanded its ongoing partnership with TikTok with the launch of the new Best Use of TikTok award as part of The One Show 2026. As a special award sponsored by TikTok, there is no fee to enter. The new award, established in recognition of the importance of short-form video and
- [PRSA Appoints Patricia “Reace” Alvarenga Smith, APR, and Jeff Wilson, APR, as Senior Counsel to the 2026 Board of Directors](https://ethicalmarketingnews.com/prsa-appoints-patricia-reace-alvarenga-smith-apr-and-jeff-wilson-apr-as-senior-counsel-to-the-2026-board-of-directors) - PRSA, the nation’s leading professional organization serving the communications community, today announced that Patricia “Reace” Alvarenga Smith, APR, and Jeff Wilson, APR, have been appointed as Senior Counsel, nonvoting members of the 2026 PRSA Board of Directors. The appointments were made by Heide Harrell, M.A., APR, 2026 PRSA Chair, and were approved by the PRSA
- [Bauer Media Group and Resuscitation Council UK announce partnership](https://ethicalmarketingnews.com/bauer-media-group-and-resuscitation-council-uk-announce-partnership) - Bauer Media Group has announced a new partnership with Resuscitation Council UK (RCUK) to help save lives by raising awareness of cardiopulmonary resuscitation (CPR), tackling inequalities in cardiac arrest survival, and expanding access to defibrillators nationwide. Turning platforms into lifelines Through its three UK businesses, Bauer Media Group is combining the strength of Outdoor, Publishing,
- [‘Beyond GDP’ economists push for clearer metrics on wellbeing, sustainability](https://ethicalmarketingnews.com/beyond-gdp-economists-push-for-clearer-metrics-on-wellbeing-sustainability) - Top finance experts are meeting at UN Geneva this week to push for a radical shake up in the way economic growth is gauged, in response to concerns that GDP measurements provide little insight about progress on key sustainability targets that are vital to our survival. Backed by the UN trade and development agency, UNCTAD
- [IEA to host Mission Innovation Secretariat in step to enhance international energy technology cooperation](https://ethicalmarketingnews.com/iea-to-host-mission-innovation-secretariat-in-step-to-enhance-international-energy-technology-cooperation) - Mission Innovation’s 24 member governments from around the world approve basing the secretariat at IEA headquarters, cementing collaboration between the organisations The International Energy Agency will host the Mission Innovation Secretariat, a global government initiative that works to catalyse action and investment in research, development and demonstration of advanced energy technologies. The decision for the
- [Cargill Advances Maritime Decarbonisation with Delivery of First Green Methanol Dual-Fuel Vessel](https://ethicalmarketingnews.com/cargill-advances-maritime-decarbonisation-with-delivery-of-first-green-methanol-dual-fuel-vessel) - Cargill recently announced the maiden voyage of Brave Pioneer, the first of five green methanol dual-fuel dry bulk vessels chartered by the company. The deployment of the Brave Pioneer marks another important milestone in Cargill’s broader decarbonization efforts – one focused on innovation, testing and learning as the company works with customers and partners to
- [One Year Into Trump Administration, HRC Releases Campaign Playbook to Go On Offense For Equality in 2026 Midterms and Beat Anti-Trans Attacks](https://ethicalmarketingnews.com/one-year-into-trump-administration-hrc-releases-campaign-playbook-to-go-on-offense-for-equality-in-2026-midterms-and-beat-anti-trans-attacks) - After a presidential election cycle marked by relentless anti-trans attacks and one year of a Trump-Vance administration weaponizing government against LGBTQ+ people’s health and safety, the Human Rights Campaign (HRC) recently unveiled a messaging playbook for pro-equality campaigns to effectively define themselves early, fight back against anti-trans attacks, and go on offense with their pro-equality
- [UK marketing budgets hold firm during turbulent final quarter](https://ethicalmarketingnews.com/uk-marketing-budgets-hold-firm-during-turbulent-final-quarter) - Following two consecutive quarters of upward revisions to total marketing budgets, the year ended on a neutral note, with the net balance registering at 0.0% (down from +3.6% in Q3), according to the Q4 2025 IPA Bellwether Report published recently (15 January 2026). The majority of Bellwether respondents (57.4%) left their marketing budgets unchanged over
- [Vattenfall highlighted as a driving force in new sustainability analysis](https://ethicalmarketingnews.com/vattenfall-highlighted-as-a-driving-force-in-new-sustainability-analysis) - The Strategic Brand Radar, based on data from the Sustainable Brand Index between 2011 and 2025, identifies Vattenfall as one of Sweden's strongest examples of how consumer confidence in sustainability efforts has increased. “Vattenfall is a clear example of how a company can succeed in turning public opinion around and strengthening its position. This positive
- [CAP - Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence](https://ethicalmarketingnews.com/cap-weight-loss-and-detoxing-cut-out-the-bad-stuff-and-ensure-a-balanced-diet-of-responsibility-and-evidence-5) - The ASA/CAP have released a post called: Tread carefully:Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hot on the heels of
- [eBay Introduces its Inaugural Climate Transition Plan to Advance Sustainable Commerce](https://ethicalmarketingnews.com/ebay-introduces-its-inaugural-climate-transition-plan-to-advance-sustainable-commerce) - eBay Inc., a global commerce leader that connects millions of buyers and sellers around the world, today released its inaugural Climate Transition Plan. This plan serves as a comprehensive roadmap detailing how the company will advance sustainable commerce, reduce emissions across its operations and value chain, and achieve its long-term climate commitments. “At eBay, we
- [eBay Expands Circular Fashion Fund Across Europe and North America](https://ethicalmarketingnews.com/ebay-expands-circular-fashion-fund-across-europe-and-north-america) - eBay is expanding its Circular Fashion Fund in 2026, opening applications to businesses and startups across the EU, Switzerland, and Canada for the first time. Eight selected businesses will each receive $50,000 in funding, alongside mentoring to develop innovative solutions that extend the life of clothing and reduce textile waste. The annual program, first launched
- [Sylvera State of Carbon Credits 2025 - Carbon credit market shifts from volume to value](https://ethicalmarketingnews.com/sylvera-state-of-carbon-credits-2025-carbon-credit-market-shifts-from-volume-to-value) - Forward contracts and compliance demand push prices higher despite falling retirements 168 million credits retired in 2025, with market value up 6% to US$1.04bn, as higher prices offset a 4.5% decline in volumes Forward offtake market surged to US$12.3 billion, more than 12x spot market value, signalling potential for 3x market value expansion High-quality credits
- [IKEA Portugal helps make support more accessible for victims of domestic violence](https://ethicalmarketingnews.com/ikea-portugal-helps-make-support-more-accessible-for-victims-of-domestic-violence) - Ingka Group, believe that a better everyday life starts at home, and that home should always be a place of safety, dignity and care. A recent initiative in IKEA Portugal shows how this intent can translate into practical action. Through a strategic collaboration between IKEA Portugal and the Commission for Citizenship and Gender Equality (CIG),
- [Study highlights rapid growth of new category of energy tariffs offering more credible renewable energy procurement](https://ethicalmarketingnews.com/study-highlights-rapid-growth-of-new-category-of-energy-tariffs-offering-more-credible-renewable-energy-procurement) - In the past 12 months, the number of ‘hourly matching tariffs’ - which provide businesses with traceable clean energy – has seen a four-fold increase and are now available in many countries. Today we launch the State of Hourly Matching report, alongside the list of suppliers offering or about to offer such tariffs. View the
- [2025 Iridium Effie Jury Announced](https://ethicalmarketingnews.com/2025-iridium-effie-jury-announced) - Effie Worldwide has announced its 2025 Iridium Effie Jury, the distinguished global panel tasked with selecting the single most effective campaign of the year as part of the Global Best of the Best Effie Awards.The Global Best of the Best Effie Awards celebrate the most impactful, insight-driven work from around the world. Gold and Grand Effie winners from more
- [Cement industry co-processing should be more widely adopted for global sustainable waste management](https://ethicalmarketingnews.com/cement-industry-co-processing-should-be-more-widely-adopted-for-global-sustainable-waste-management) - Leading industry organisations today issued a joint statement highlighting the substantial and positive contribution the cement industry can make to addressing the urgent global challenge of non-recyclable and non-reusable waste. The Global Cement and Concrete Association – GCCA; European Composites Industry Association (EuCIA); International Solid Waste Association – Africa; Mission Possible Partnership; The Global Waste-to-Energy
- [The Water Resilience Coalition and the World Economic Forum’s Water Futures Community Join Forces to Accelerate Business Action for Global Water Resilience](https://ethicalmarketingnews.com/the-water-resilience-coalition-and-the-world-economic-forums-water-futures-community-join-forces-to-accelerate-business-action-for-global-water-resilience) - The Water Resilience Coalition (WRC) and the World Economic Forum today announced a strategic memorandum of understanding to mobilize business leadership and dialogue toward urgent water challenges facing communities and economies worldwide. The WRC is an initiative of the CEO Water Mandate, a partnership between the Pacific Institute and the United Nations Global Compact, co-chaired
- [Are Scotland's roads too quiet? New study reveals Britain's best areas for roadside ads](https://ethicalmarketingnews.com/are-scotlands-roads-too-quiet-new-study-reveals-britains-best-areas-for-roadside-ads) - A new study from promotional products company Pens.com has identified the UK's most trafficked roads, revealing the best locations for businesses to maximise exposure through roadside advertising. The analysis of Department for Transport data shows that Hounslow in west London offers advertisers the greatest potential audience, with an average of 232.2 vehicles passing over each
- [World Food Prize Launches Youth Institute in South Africa](https://ethicalmarketingnews.com/world-food-prize-launches-youth-institute-in-south-africa) - The World Food Prize Foundation today announced the expansion of Youth Programming with the launch of the South Africa Youth Institute, hosted at Stellenbosch University. “The South Africa Youth Institute embodies our dedication to nurturing the next generation of changemakers who will tackle the world’s most pressing food challenges,” said Mashal Husain, President, World Food
- [ABP becomes first port operator to purchase The Scarlett Box, supporting women in maritime](https://ethicalmarketingnews.com/abp-becomes-first-port-operator-to-purchase-the-scarlett-box-supporting-women-in-maritime) - Associated British Ports (ABP) has become the first port operator to purchase The Scarlett Box, a pioneering menstrual health solution designed specifically for maritime environments. The Port of Southampton will be the first port in ABP’s portfolio to roll out The Scarlett Box, an emergency menstrual care kit. Earlier this year, ABP rolled out a group-wide initiative to ensure sanitary products
- [XCF Global Evaluating Financing Alternatives to Drive Growth in SAF Platform](https://ethicalmarketingnews.com/xcf-global-evaluating-financing-alternatives-to-drive-growth-in-saf-platform) - XCF Global, Inc., a leading innovator in decarbonizing the aviation industry through Sustainable Aviation Fuel (“SAF”), announced today that it is evaluating financing options to support the next phase of its long-term growth strategy: the construction of its New Rise Reno 2 facility (“New Rise 2”). If constructed, New Rise 2 is expected to enable
- [FedEx Team Members Plant Trees and Lead Clean-Up Drive To Support UAE’s Sustainability Goals](https://ethicalmarketingnews.com/fedex-team-members-plant-trees-and-lead-clean-up-drive-to-support-uaes-sustainability-goals) - Federal Express Corporation (FedEx), the world’s largest express transportation company, joined the Emirates Environmental Group’s (EEG) annual “For Our Emirates We Plant” campaign, with more than 45 FedEx team members volunteering to plant native Ghaf trees in Al Shareea Forest, Abu Dhabi. The initiative contributes to local greening and biodiversity restoration efforts by planting approximately
- [GB gas networks invest millions in accelerating Net Zero transition](https://ethicalmarketingnews.com/gb-gas-networks-invest-millions-in-accelerating-net-zero-transition) - Britain’s gas network companies have invested millions in innovative projects designed to decarbonise the energy system, a new report has revealed. Over the course of 2024/25, gas networks collectively invested almost £13 million across 48 innovation projects, driving progress towards a decarbonised energy system. 75% of projects focused on Net Zero and the energy transition,
- [WSLA Alumnae Group Announces Winners of the 2026 Women in Sustainability Leadership Awards](https://ethicalmarketingnews.com/wsla-alumnae-group-announces-winners-of-the-2026-women-in-sustainability-leadership-awards) - One of the highlights of the GreenBiz26 conference for sustainable business leaders, the Women in Sustainability Leadership Awards (WSLA Awards) will be presented at the 12th annual WSLA Awards ceremony Feb. 18, 2026, 6:30 pm MST at the Grand Saguaro Salon South, JW Marriott Phoenix Desert Ridge Resort & Spa in Phoenix, AZ. The WSLA
- [Victoria Centre Announces Nottinghamshire Mind As 2026 Charity Of The Year](https://ethicalmarketingnews.com/victoria-centre-announces-nottinghamshire-mind-as-2026-charity-of-the-year) - Victoria Centre has announced that Nottinghamshire Mind will be its Charity of the Year for 2026, strengthening the centre’s commitment to supporting the communities across Nottingham. The announcement follows the completion of a successful two-year charity partnership with Nottinghamshire Hospice, during which the centre raised a total of £24,972 in support of vital local services.
- [Sustained NOAA Funding is a Win for All of Us](https://ethicalmarketingnews.com/sustained-noaa-funding-is-a-win-for-all-of-us) - The House has voted to advance a budget bill that would maintain funding for the National Oceanic and Atmospheric Administration (NOAA) until September 2026. NOAA provides essential services in support of people and our planet – from tracking our weather and climate, to managing ocean health and fisheries, to supporting emergency first responders. Without federal
- [New Government strategy set to raise the bar for farmed animal welfare](https://ethicalmarketingnews.com/new-government-strategy-set-to-raise-the-bar-for-farmed-animal-welfare) - The UK Government’s new Animal Welfare Strategy, released recently, marks an historic turning point for farmed animals across England. The strategy sets out the Government’s priorities and focuses on the changes and improvements it aims to achieve by 2030. Compassion in World Farming (Compassion) is thrilled to see a commitment to phase out cages for
- [2025 was the third hottest year on record](https://ethicalmarketingnews.com/2025-was-the-third-hottest-year-on-record) - Copernicus data show that 2025 was the third warmest year on record [1], only marginally (0.01°C) cooler than 2023, and 0.13°C cooler than 2024 – the warmest year on record. The past 11 years have been the 11 warmest on record. Global temperatures from the past three years (2023-2025) averaged more than 1.5°C above the pre-industrial
- [The top 10 cities for women in marketing this year, according to data study](https://ethicalmarketingnews.com/the-top-10-cities-for-women-in-marketing-this-year-according-to-data-study) - Research has identified the top cities for women in marketing across England, Scotland, and Wales. The study by B2B marketplace Sortlist analysed cities with populations over 50,000, examining regional gender pay gaps for roles under the profession, 'Sales, Marketing and Related Associate Professionals', according to the Office for National Statistics (ONS). These figures were collated
- [Miltenyi Biotec Achieves CDP Leadership Rating (A-) for Climate and Water Transparency](https://ethicalmarketingnews.com/miltenyi-biotec-achieves-cdp-leadership-rating-a-for-climate-and-water-transparency) - Miltenyi Biotec has been awarded an A- rating by CDP, a global non-profit organization that runs the world’s leading environmental disclosure system. This score places the company in the Leadership band, CDP’s highest performance category, awarded to organizations that demonstrate best practice in environmental transparency and action. Companies in this band are among the most
- [Registration open for UK innovators to benefit from support programme](https://ethicalmarketingnews.com/registration-open-for-uk-innovators-to-benefit-from-support-programme) - Developed by the UK Agri-Tech Centre and the Carbon Trust, alongside key industry stakeholders, the Food Agriculture System Technology Accelerator (FASTA) programme launched on 1 December to accelerate the adoption of Measurement, Reporting and Verification (MRV) systems. These MRV systems are vital for agricultural business to make credible sustainability claims and can unlock finance and
- [The 2025 MOOC on Human Rights Due Diligence for Decent Work connects a global learning community](https://ethicalmarketingnews.com/the-2025-mooc-on-human-rights-due-diligence-for-decent-work-connects-a-global-learning-community) - The 2025 edition of the MOOC on Human Rights Due Diligence for Decent Work brought together more than 5,600 participants from around the world to strengthen their understanding of the labour dimension of human rights due diligence, with a particular focus on working conditions. A growing learning community Building on the success of its first
- [CIPR recognises outstanding service with new Fellowship and Honorary Fellowships](https://ethicalmarketingnews.com/cipr-recognises-outstanding-service-with-new-fellowship-and-honorary-fellowships) - The Chartered Institute of Public Relations (CIPR) has awarded new Fellowships and Honorary Fellowships in recognition of exceptional service to the Institute and the wider public relations profession. The CIPR is pleased to confirm that former CIPR Presidents who remain active members of the Institute have been awarded Honorary Fellowships. In addition, Dan Slee has been
- [PRCA announces Sprint Partners as its first-ever growth and new business partner](https://ethicalmarketingnews.com/prca-announces-sprint-partners-as-its-first-ever-growth-and-new-business-partner) - The Public Relations and Communications Association (PRCA) has today announced Sprint Partners as its first-ever growth and new business partner. Sprint Partners is a specialist management consultancy for marketing agencies and in-house teams, designed to help senior leaders achieve double-digit growth with half the complexity. By combining elite sports performance principles with proven business strategy,
- [International Women’s Day 2026: Rights. Justice. Action. For ALL Women and Girls.](https://ethicalmarketingnews.com/international-womens-day-2026-rights-justice-action-for-all-women-and-girls) - On 8 March 2026, rally with women and girls around the world to demand equal rights – and equal justice to enforce, exercise, and enjoy those rights. As we begin the second quarter of the 21st century, no nation has closed the legal gaps between men and women. Right now, in 2026, women have only
- [World’s richest 1% have blown through their fair share of carbon emissions for 2026 in just 10 days](https://ethicalmarketingnews.com/worlds-richest-1-have-blown-through-their-fair-share-of-carbon-emissions-for-2026-in-just-10-days) - The world’s richest 1% have exhausted their annual carbon budget – the amount of CO2 that can be emitted while staying within 1.5 degrees of warming – only ten days into the year, according to new analysis from Oxfam. The richest 0.1% already used up their carbon limit on 3 January. This day – named
- [Barnardo’s and AstraZeneca team up on the Young Health Programme to support thousands of children, young people and families in the UK](https://ethicalmarketingnews.com/barnardos-and-astrazeneca-team-up-on-the-young-health-programme-to-support-thousands-of-children-young-people-and-families-in-the-uk) - Children and young people living in poverty in the UK will gain better access to healthy food, help create a healthy living toolkit and become advocates for health policy thanks to a new partnership announced today between the children’s charity Barnardo’s and AstraZeneca, as part of the pharmaceutical company’s Young Health Programme UK. Around 2.6 million children in the UK are living in food insecure households
- [The Trevor Project Receives Historic $45 Million Gift from MacKenzie Scott](https://ethicalmarketingnews.com/the-trevor-project-receives-historic-45-million-gift-from-mackenzie-scott) - A message from Jaymes Black (they/she/he pronouns), CEO of The Trevor Project The Trevor Project is honored to announce that philanthropist MacKenzie Scott has made a transformational $45 million gift, an investment to support the organization’s long-term sustainability and impact for LGBTQ+ young people. This extraordinary contribution — the single largest one-time donation in our
- [National Trust welcomes philanthropist’s record-breaking donation as the charity unveils major plans for 2026](https://ethicalmarketingnews.com/national-trust-welcomes-philanthropists-record-breaking-donation-as-the-charity-unveils-major-plans-for-2026) - The National Trust has received the biggest cash donation in its 131-year history as philanthropist Humphrey Battcock has pledged £10 million in unrestricted funding. This comes as the Trust shares its upcoming plans to restore nature, end unequal access to nature and culture, and inspire millions more people to care for the world around them
- [New national campaign encourages victim-survivors of domestic abuse to make use of ‘Safe Spaces’](https://ethicalmarketingnews.com/new-national-campaign-encourages-victim-survivors-of-domestic-abuse-to-make-use-of-safe-spaces) - Hestia are delighted to have launched a new national billboard campaign – made possible thanks to the JCDecaux Community Channel and creative agency, Toaster. The campaign highlights the different forms of domestic abuse and how risk can escalate gradually over time. The campaign is timed to respond to increased incidents often reported during the winter months. The campaign is backed by high street banks and pharmacies including: AIB (NI), Boots, The
- [Human Appeal’s new subsidiary, The Waqf Fund, launched into $700 billion global market](https://ethicalmarketingnews.com/human-appeals-new-subsidiary-the-waqf-fund-launched-into-700-billion-global-market) - Leading UK humanitarian aid charity, Human Appeal, recently announced the launch of a new subsidiary, The Waqf Fund, to increase long-term charitable funds for its worldwide projects. Waqf, an Islamic endowment that involves the permanent transfer of wealth for a charitable purpose, is a common form of good deed recommended in Islamic teachings (Sunnah practice).
- [Rainbow Trust marks 40 years of supporting families caring for a seriously ill child](https://ethicalmarketingnews.com/rainbow-trust-marks-40-years-of-supporting-families-caring-for-a-seriously-ill-child) - In 2026, Rainbow Trust celebrates 40 years of supporting families through some of the most challenging moments of their lives. Now, more than ever, this work must continue. For 40 years, Rainbow Trust has pioneered standing alongside families facing the unimaginable, caring for a terminally ill child. In the darkest and most uncertain moments of
- [British comedians battle to be top tourist in Channel 4 and VisitScotland’s branded entertainment collaboration](https://ethicalmarketingnews.com/british-comedians-battle-to-be-top-tourist-in-channel-4-and-visitscotlands-branded-entertainment-collaboration) - Channel 4 today announces it has partnered with VisitScotland on a new branded entertainment series, Where to Next? Which is fronted by British comedians John Tothill and Fatiha El-Ghorri. Equipped with nothing but a sense of adventure and a microphone, John and Fatiha battle it out in a series of challenges that will see one
- [The Importance of Global Cooperation to Save Nature](https://ethicalmarketingnews.com/the-importance-of-global-cooperation-to-save-nature) - In response to the presidential memorandum directing the United States to withdraw from 66 international organizations and treaties, WWF-US released the following statement: For so many decades, the U.S. has helped lead international efforts to respond to big challenges and to create a more stable world. Many parts of our country continue to do so, from the private sector to universities and civil society, and parts
- [Discovery Education Expands Inquiry-Based Learning with New Science Techbook, First-of-Its-Kind Social Studies Essentials](https://ethicalmarketingnews.com/discovery-education-expands-inquiry-based-learning-with-new-science-techbook-first-of-its-kind-social-studies-essentials) - Discovery Education unveiled bold innovations to power progress in K-12 schools for the 2026-2027 academic year. New solutions will modernize classrooms in essential ways, such as strengthening instruction and saving educator time, to support learning that sticks in every subject. For elementary educators, Discovery Education will release two groundbreaking offerings: the all-new Science Techbook and Social Studies Essentials. Both solutions blend research-backed pedagogy with cutting-edge technology and are complemented by notable updates across AI-driven personalization, career-connected learning, and more. “At Discovery Education, we believe excellent teaching and learning occurs when students are deeply engaged, and educators have the right resources at the right moment,” said Brian Shaw,
- [Withdrawal from UNFCCC and IPCC sidelines U.S. from key global decision-making](https://ethicalmarketingnews.com/withdrawal-from-unfccc-and-ipcc-sidelines-u-s-from-key-global-decision-making) - The Trump administration announced the United States will withdraw from the United Nations Framework Convention on Climate Change (UNFCCC) and the Intergovernmental Panel on Climate Change (IPCC), cutting the U.S. off from the world’s central forums for climate diplomacy, scientific assessment, and international energy cooperation. “By walking away from the UNFCCC and the IPCC, the
- [Danone Achieves CDP ‘Triple A’ Recognition for Environmental Leadership and Transparency](https://ethicalmarketingnews.com/danone-achieves-cdp-triple-a-recognition-for-environmental-leadership-and-transparency) - Danone has been recognized on the CDP ‘Triple A’ List for 2025, underscoring its leadership in corporate transparency and performance on climate change, water stewardship, and forest preservation. This achievement reflects Danone’s commitment to rigorous disclosure and verified action on environmental topics. Nearly 20,000 companies were scored this year, with only 23 achieving a triple
- [IRENA Comments on United States’ Announcement to Withdraw - Statement by the Director-General](https://ethicalmarketingnews.com/irena-comments-on-united-states-announcement-to-withdraw-statement-by-the-director-general) - I regret the announced intention of the United States to withdraw its Membership from the International Renewable Energy Agency (IRENA). As an IRENA Member and key global stakeholder, the United States has long played an important role in advancing renewable energy through international cooperation. Today, renewables are not only a climate solution. Renewable energy is
- [Prost8 awarded Ocean Grand Prix for first digital screen to be activated by a bottom](https://ethicalmarketingnews.com/prost8-awarded-ocean-grand-prix-for-first-digital-screen-to-be-activated-by-a-bottom) - UK charity Prost8 and the Manchester based agency TBWA\MCR have been awarded the European Grand Prix in Ocean Outdoor’s annual digital creative competition which rewards bold ideas in Digital Out of Home (DOOH). The European Grand Prix was selected by an international jury of experts from a shortlist of 12 brands who won Gold across
- [OAAA Promotes Olivia Oshry to Chief Marketing Officer](https://ethicalmarketingnews.com/oaaa-promotes-olivia-oshry-to-chief-marketing-officer) - The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the promotion of Olivia Oshry to Chief Marketing Officer (CMO). Oshry previously served as Senior Vice President of Marketing and Communications at OAAA In her expanded role, Oshry will continue to
- [Clear Channel Outdoor Teams with The King Center to Inspire Communities in Atlanta and Nationwide Through Dr. King's Legacy](https://ethicalmarketingnews.com/clear-channel-outdoor-teams-with-the-king-center-to-inspire-communities-in-atlanta-and-nationwide-through-dr-kings-legacy) - As communities across the country prepare to celebrate Martin Luther King Jr. Day 2026, Clear Channel Outdoor (NYSE: CCO) has launched a strategic, multiphase partnership with The King Center, rooted in a shared commitment to honoring the life, legacy and work of Dr. Martin Luther King Jr and Coretta Scott King. Launching around MLK Day, the partnership
- [New plans from the UK Government to tackle pavement parking in England](https://ethicalmarketingnews.com/new-plans-from-the-uk-government-to-tackle-pavement-parking-in-england) - RNIB welcomes the announcement of new powers for councils to tackle pavement parking in England, the biggest barrier for blind and partially sighted pedestrians, but we urge government to go further. A new proposal announced this week stops short of a full ban, but instead would give local powers to councils to stop parking in
- [Tetra Pak maintains position on CDP leadership band for forests and water security](https://ethicalmarketingnews.com/tetra-pak-maintains-position-on-cdp-leadership-band-for-forests-and-water-security) - Tetra Pak has once again been recognised for its continued transparency and action on environmental issues by CDP, the global environmental disclosure system. The company achieved an A- score for Forests, marking ten consecutive years in CDP’s leadership band (A or A-), and an A- score for Water Security for the third-year running. This long-standing
- [Ceres and businesses in Illinois applaud landmark energy law to cut costs and modernize infrastructure](https://ethicalmarketingnews.com/ceres-and-businesses-in-illinois-applaud-landmark-energy-law-to-cut-costs-and-modernize-infrastructure) - Ceres joins businesses with employees and operations across Illinois to applaud state legislators and Gov. JB Pritzker for coming together to pass and sign into law the nation-leading Clean and Reliable Grid Affordability (CRGA) Act to reduce electricity costs, modernize infrastructure, and position Illinois to better compete for business and investment. “The passage of CRGA
- [EcoVadis Sustainability Assessment Now a Key Search Criterion on Amazon Business stores](https://ethicalmarketingnews.com/ecovadis-sustainability-assessment-now-a-key-search-criterion-on-amazon-business-stores) - EcoVadis, the global standard for resilient, sustainable supply chains, today announced that sellers who have achieved an EcoVadis Medal or Badge can now prominently display their validated sustainability performance directly on their profile within the Amazon Business store. This integration marks a significant step in standardizing sustainable procurement practices, offering unparalleled transparency and driving competitive
- [Karen Martin launches new qualification to empower next generation of creative talent](https://ethicalmarketingnews.com/karen-martin-launches-new-qualification-to-empower-next-generation-of-creative-talent) - The IPA has unveiled the Creative Essentials Certificate, a cornerstone of IPA President Karen Martin’s agenda to put creativity back at the heart of the industry and empower the next generation of creative leaders. Running from 20 April to 6 July 2026, this eight-week qualification programme is designed for early-career creatives, offering practical tools, inspiration
- [Standard Chartered issues inaugural EUR 1bn Green Bond](https://ethicalmarketingnews.com/standard-chartered-issues-inaugural-eur-1bn-green-bond) - Standard Chartered, a leading international cross-border bank connecting the world’s most dynamic markets, has today issued its inaugural Green Bond. This is Standard Chartered’s fifth Sustainable Finance issuance, but its first in Green-only format, underscoring the bank’s commitment to be a repeat issuer of sustainable debt. The transaction, in EUR 1bn size will help finance
- [Amcor versatility takes center stage at Paris Packaging Week](https://ethicalmarketingnews.com/amcor-versatility-takes-center-stage-at-paris-packaging-week) - Amcor, a global leader in developing and producing responsible packaging solutions, will showcase some of its latest innovations in the beauty and personal care sector at Perfume, Cosmetics and Design (PCD), part of Paris Packaging Week, being held at the Paris Expo Porte de Versailles, France, on February 5 and 6, 2026. The Amcor stand
- [Nominations Open for 2027 World Food Prize, Honoring Global Leaders in Food and Agriculture](https://ethicalmarketingnews.com/nominations-open-for-2027-world-food-prize-honoring-global-leaders-in-food-and-agriculture) - Nominations are now open for the 2027 World Food Prize, the preeminent international award for food and agriculture. The $500,000 award recognizes significant contributions in any field involved in the global food supply system. Most recently, the award was presented to Brazilian soil scientist Mariangela Hungria for her extraordinary advancements in biological nitrogen fixation, transforming
- [Core Carbon Principles at the heart of market transformation: report](https://ethicalmarketingnews.com/core-carbon-principles-at-the-heart-of-market-transformation-report) - Project developers, programs, buyers and policymakers are adopting high-integrity carbon credits to accelerate climate action and boost sustainable development, analysis finds Carbon credits generated by projects using high integrity methodologies that meet the strict criteria of the Core Carbon Principles are raising global quality standards, increasing market confidence, and delivering real benefits for communities and
- [Ethnicity Pay Gap Day highlights stark inequalities as campaign billboards appear across London and Manchester](https://ethicalmarketingnews.com/ethnicity-pay-gap-day-highlights-stark-inequalities-as-campaign-billboards-appear-across-london-and-manchester) - As the UK marks Ethnicity Pay Gap Day on 8 January, renewed attention is being drawn to the persistent pay inequalities faced by ethnic minority workers, with campaign billboards appearing across London and Manchester until 16 January. The Ethnicity Pay Gap Campaign, founded by Dianne Greyson, is calling on employers and policymakers to address the
- [CAP - VAT’s the Way to Do It: Get your pricing ads right](https://ethicalmarketingnews.com/cap-vats-the-way-to-do-it-get-your-pricing-ads-right) - The ASA/CAP have released a post called: Tread carefully: VAT’s the Way to Do It: Get your pricing ads right, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP Code requires that prices in ads include non-optional taxes, duties, fees and
- [New research: how The Hague could heat twenty thousand homes with wastewater](https://ethicalmarketingnews.com/new-research-how-the-hague-could-heat-twenty-thousand-homes-with-wastewater) - Delfland Water Board and the City of The Hague agreed to initiate research on how purified wastewater can be used as a sustainable heat source. By extracting heat from this water before it reaches the sea, the warmth can be reused . The research will explore how this heat could eventually supply up to twenty
- [Royal Ballet Principal Steven McRae Champions Inclusive Dance with Skylarks](https://ethicalmarketingnews.com/royal-ballet-principal-steven-mcrae-champions-inclusive-dance-with-skylarks) - Steven McRae, Principal of The Royal Ballet and one of the most compelling figures in British dance, and author of Anything is Possible with Ballet has partnered with Skylarks, to deliver a series of inclusive ballet “mini” masterclasses for children and young people with additional needs - demonstrating that dance truly belongs to everyone. Skylarks
- [Urgent reforms needed to protect terminally ill people from fuel poverty](https://ethicalmarketingnews.com/urgent-reforms-needed-to-protect-terminally-ill-people-from-fuel-poverty) - Energy tariff reform, income support and climate-sensitive policies must be introduced urgently to protect terminally ill people from the growing risk of fuel poverty, according to Dr Elaine Robinson. Research by the Centre for Research in Social Policy at Loughborough University, carried out for Marie Curie’s 2024 report Fuel poverty at the end of life,
- [The One Club’s 2025 Global Creative Rankings Crown FCB for Third Straight Year](https://ethicalmarketingnews.com/the-one-clubs-2025-global-creative-rankings-crown-fcb-for-third-straight-year) - As it marked its final year as an agency brand, FCB once again took top positions in The One Club for Creativity’s year-end Global Creative Rankings, with both FCB New York crowned Global Agency of the Year and FCB as Agency Network of the Year for the third year in a row. The annual worldwide benchmark
- [The Digital Innovation and Circular Economy Network+ provides £160,000 funding for vital research](https://ethicalmarketingnews.com/the-digital-innovation-and-circular-economy-network-provides-160000-funding-for-vital-research) - A UK-wide circular economy network led by Professor Fiona Charnley of the University of Exeter has awarded almost £160,000 to five research projects. DICE+ Network, an interdisciplinary collaboration between nine UK universities, is a three-year project funded by the ESPRC that aims to leverage the power of digital to drive a circular economy across sectors
- [Biological pumps: how zooplankton are transporting microplastics to the ocean depths](https://ethicalmarketingnews.com/biological-pumps-how-zooplankton-are-transporting-microplastics-to-the-ocean-depths) - A new study has, for the first time, recorded and measured just how fast microplastics move through the gut passage of a key zooplankton species in real time – and used those measurements to estimate how much plastic these tiny animals might be transporting – and sinking down - through the ocean each day. Zooplankton
- [Syensqo and Axens Launch Argylium to Accelerate Europe's Solid-State Battery Breakthrough](https://ethicalmarketingnews.com/syensqo-and-axens-launch-argylium-to-accelerate-europes-solid-state-battery-breakthrough) - Syensqo and Axens have announced the launch of Argylium, a new company dedicated to developing and scaling-up commercial demonstration of advanced materials for solid-state batteries in Europe. This collaboration represents an important step toward strengthening Europe’s innovation and excellence in creating the next generation of batteries. Solid-state batteries are considered one of the most promising
- [TfL launches a celebration of poetry to mark 40 years of ‘Poems on the Underground’](https://ethicalmarketingnews.com/tfl-launches-a-celebration-of-poetry-to-mark-40-years-of-poems-on-the-underground) - London Poets who have taken part in the scheme are invited to attend a celebratory event at Bank Tube station on 30 January Transport for London (TfL) has recently (Tuesday 6 January) announced a series of special events and publications to celebrate the 40th anniversary of 'Poems on the Underground', which has brought world-class poetry
- [Whirlpool Corporation Contributes to Improving Life at Home With Appliance Donations to Two Leading U.S. Non Profit Organizations](https://ethicalmarketingnews.com/whirlpool-corporation-contributes-to-improving-life-at-home-with-appliance-donations-to-two-leading-u-s-non-profit-organizations) - Whirlpool Corporation made significant product donations in 2025 to Ronald McDonald House and the American Cancer Society Hope Lodge, facilities that serve as temporary residences during challenging times. Ronald McDonald House The 2025 effort marks Whirlpool Corporation’s first year supporting Ronald McDonald House. During this inaugural year, the company donated 165 appliances to 26 chapters
- [The Pershing Square Foundation Launches Lotus Award in Women’s Ovarian Health](https://ethicalmarketingnews.com/the-pershing-square-foundation-launches-lotus-award-in-womens-ovarian-health) - The Pershing Square Foundation has announced the 2026 Lotus Award (formerly the Ovarian Cancer Challenge Grant), a competitive funding program to accelerate breakthrough research in ovarian cancer. Each recipient will receive $250,000 per year for three years ($750,000 total) to pursue high-risk, high-reward science with potential for transformative impact. Applications for the 2026 Lotus Award
- [Bausch + Lomb Partners with Glaucoma Research Foundation and The Glaucoma Foundation to Address a Leading Cause of Irreversible Blindness in the U.S.](https://ethicalmarketingnews.com/bausch-lomb-partners-with-glaucoma-research-foundation-and-the-glaucoma-foundation-to-address-a-leading-cause-of-irreversible-blindness-in-the-u-s) - Bausch + Lomb Corporation, a leading global eye health company dedicated to helping people see better to live better, is launching its fifth annual fundraising challenge with Glaucoma Research Foundation (GRF) during Glaucoma Awareness Month in January. Bausch + Lomb will also sponsor The Glaucoma Foundation’s (TGF) social media campaign to raise awareness of the
- [FHLBank Chicago Expands Community Advance for 2026 to Accelerate Affordable Housing and Economic Development](https://ethicalmarketingnews.com/fhlbank-chicago-expands-community-advance-for-2026-to-accelerate-affordable-housing-and-economic-development) - The Federal Home Loan Bank of Chicago (FHLBank Chicago) recently announced the opening of its Community Advance product for 2026, reaffirming its commitment to affordable housing and local development. Backed by $55 million in annual interest rate subsidy, the program helps member institutions fund housing, support small businesses, and expand access to capital in communities
- [Nu Skin Releases 2024 Social Impact and Sustainability Report](https://ethicalmarketingnews.com/nu-skin-releases-2024-social-impact-and-sustainability-report) - Nu Skin Enterprises, Inc. (NYSE: NUS), a global intelligent beauty and wellness leader, today released its 2024 Social Impact and Sustainability Report. The report outlines progress on the company’s environmental and social priorities, including its sustainability commitments and global giving efforts. “Nu Skin has always been guided by a powerful purpose – to empower people
- [Credo Releases 2025 Environmental, Social, and Governance (ESG) Report](https://ethicalmarketingnews.com/credo-releases-2025-environmental-social-and-governance-esg-report) - Credo Technology Group Holding Ltd (Credo) (NASDAQ: CRDO), an innovator in providing secure, high-speed connectivity solutions that deliver improved reliability and energy efficiency, has released its 2025 Environmental, Social, and Governance (ESG) Report. The report outlines Credo’s progress across key ESG priorities and highlights how these efforts support responsible growth and long-term value creation. Credo’s
- [Xcel Energy Expands Giving, Supports Communities and Nonprofits in 2025](https://ethicalmarketingnews.com/xcel-energy-expands-giving-supports-communities-and-nonprofits-in-2025) - Xcel Energy employees, contractors and retirees, supported by the company’s Foundation, provided over $14 million and tens of thousands of volunteer hours in 2025 to support charitable organizations and causes. Throughout the year, they embraced opportunities to donate their time and act on a shared commitment to making a difference in their communities, volunteering nearly
- [BioMed Realty’s Sustainability Report Emphasizes Long-Term Commitment to Sustainable, Innovative Environments as Recognized by GRESB](https://ethicalmarketingnews.com/biomed-realtys-sustainability-report-emphasizes-long-term-commitment-to-sustainable-innovative-environments-as-recognized-by-gresb) - BioMed Realty, the largest privately owned operator of real estate for the life science and technology industries in the United States and the United Kingdom, today released its 2024 Sustainability Report, demonstrating continued industry leadership in sustainable development, decarbonization, community partnership, and responsible business operations. The report showcases how BioMed Realty’s tenant-first and vertically integrated
- [Avangrid Foundation Announces National Partnership with Feeding America®](https://ethicalmarketingnews.com/avangrid-foundation-announces-national-partnership-with-feeding-america) - The Avangrid Foundation, the philanthropic arm of leading energy company Avangrid Inc., a member of the Iberdrola Group, today announced its recommitment to its national partnership with Feeding America®, the nation’s largest hunger-relief organization. Through a $250,000 grant, the Avangrid Foundation will fund 2.5 million meals distributed through the Feeding America network of local food
- [Toshiba & Partners Donate $114,000 to Help Veteran & Youth Causes](https://ethicalmarketingnews.com/toshiba-partners-donate-114000-to-help-veteran-youth-causes) - Toshiba America Business Solutions, its reseller partners and US Bank raised $114,000 for the Sam Tronnes Memorial Foundation, LLC this season. Since 2017, the Foundation has applied the more than $500,000 that Toshiba and its business partners have donated to benefit Mitchell, S.D. military veterans, graduating seniors and equipment for South Dakota youth boy and
- [Practical guide explains key terms on labour rights, supply chains and trade](https://ethicalmarketingnews.com/practical-guide-explains-key-terms-on-labour-rights-supply-chains-and-trade) - The International Labour Organization (ILO) has launched a user-friendly publication to simplify the complex terminology linking labour rights, trade and supply chains. Understanding rights at work: A guide to key terms related to fundamental principles and rights at work, trade and supply chains offers clear, accessible explanations of essential concepts such as forced labour, child
- [IOC joins global effort to unlock ocean finance and build coastal resilience through ORRAA](https://ethicalmarketingnews.com/ioc-joins-global-effort-to-unlock-ocean-finance-and-build-coastal-resilience-through-orraa) - The Intergovernmental Oceanographic Commission (IOC) has officially become an Institutional Partner of the Ocean Risk and Resilience Action Alliance (ORRAA), reinforcing global efforts to scale investment in coastal resilience, ocean risk reduction, and nature-based solutions. This collaboration underscores IOC’s commitment to advancing the Sustainable Development Goals, particularly SDG 14 (Life Below Water), by strengthening the science-policy-finance nexus
- [Waitrose announces market leading welfare standards on continental meats](https://ethicalmarketingnews.com/waitrose-announces-market-leading-welfare-standards-on-continental-meats) - In an industry leading move, all Waitrose own brand continental meat is higher welfare, from salami or chorizo to pizza toppings and Waitrose’s delicious No.1 Antipasto Misto - it's all reared to higher animal welfare standards, perfect timing for the festive season, as searches for ‘charcuterie’ have jumped by 80% on Waitrose.com in the last
- [Sucden and Mars announce collaboration for climate-resilient cocoa](https://ethicalmarketingnews.com/sucden-and-mars-announce-collaboration-for-climate-resilient-cocoa) - Sucden (General Cocoa) and Mars, Incorporated are pleased to announce the launch of a five-year collaboration (2025-2029) aimed at advancing low-carbon, climate-resilient cocoa production in participating farms in the Dominican Republic and Ecuador. The project aims to bring together innovation, science-based reductions and farmer-centered approaches to drive meaningful greenhouse gas (GHG) reductions across the participating
- [Iberdrola and Microsoft strengthen their partnership with two long-term PPAs for 150MW and the use of new global AI solutions](https://ethicalmarketingnews.com/iberdrola-and-microsoft-strengthen-their-partnership-with-two-long-term-ppas-for-150mw-and-the-use-of-new-global-ai-solutions) - Microsoft and Iberdrola have announced a new partnership to deepen their work together on energy and artificial intelligence projects. The partnership builds on the success of previous initiatives and includes the signing of two long-term power purchase agreements (PPAs) in Spain, the first that the two companies have signed in Europe. The agreement envisages expanding the
- [National Wealth Fund backs major grid upgrade in the north of Scotland with £800m guarantee for SSEN Transmission](https://ethicalmarketingnews.com/national-wealth-fund-backs-major-grid-upgrade-in-the-north-of-scotland-with-800m-guarantee-for-ssen-transmission) - The National Wealth Fund has announces an £800m financial guarantee to support SSEN Transmission’s delivery of four major grid upgrade projects underway in the north of Scotland – home to enormous renewable energy generation resources to help achieve clean power targets, improve energy security and reduce constraints across the country. The guarantee is being provided
- [LA Galaxy Named MLS Community Impact Club of the Year](https://ethicalmarketingnews.com/la-galaxy-named-mls-community-impact-club-of-the-year) - AEG’s LA Galaxy, six-time MLS Cup champion, was honored as the 2025 Marisa Colaiano Community Impact Club of the Year by Major League Soccer, recognizing the Club’s deep and ongoing commitment to the Los Angeles community. The honor was announced as part of Major League Soccer’s 2025 Mark Abbott MLS Club Business Awards. The award
- [PBF Energy Releases 2025 TCFD Report](https://ethicalmarketingnews.com/pbf-energy-releases-2025-tcfd-report) - PBF Energy Inc. announces the release of its 2025 Task Force on Climate-related Financial Disclosures (TCFD) Report. This inaugural report presents transparent and comprehensive insights into the company’s climate-related risks and opportunities, including: Discussion of PBF Energy’s enterprise risk assessment process, including regulatory changes (e.g., state-issued greenhouse gas (GHG) regulations) and market trends (e.g., competition
- [Keysight Recognized for Corporate Social Responsibility Efforts](https://ethicalmarketingnews.com/keysight-recognized-for-corporate-social-responsibility-efforts) - Keysight Technologies, Inc. announced the company has received multiple awards and recognitions for its corporate social responsibility (CSR) efforts throughout 2025. Keysight’s inclusion in the JUST 100 Ranking of America’s Most Just Companies in 2025 marks the company’s eighth consecutive annual inclusion since the inaugural publication of this ranking. It also marks the sixth time
- [FedEx Launches University Students Environmental Entrepreneurship Challenge in China](https://ethicalmarketingnews.com/fedex-launches-university-students-environmental-entrepreneurship-challenge-in-china) - FedEx Express Corporation, one of the world’s largest express transportation companies, recently announced the launch of the 2025 FedEx University Students Environmental Entrepreneurship Challenge, in collaboration with the All-China Environment Federation (ACEF). The challenge aligns with China’s innovation-driven development strategy and FedEx’s goal of achieving carbon-neutral operations globally by 2040. It aims to unleash university
- [New Holland’s Biomethane Tractor Wins ECO Award for Innovation and Sustainability](https://ethicalmarketingnews.com/new-hollands-biomethane-tractor-wins-eco-award-for-innovation-and-sustainability) - After winning the 2025 ESG Award in the “Technological Innovation in ESG” category, CNH brand, New Holland’s T6.180 Methane Power tractor – the world’s first agricultural tractor powered by biomethane gas – also recently won the traditional ECO Innovation and Sustainability Award, in São Paulo, Brazil. From 2006, when it launched the alternative fuels leadership
- [Lenovo Honored a ‘Most Sustainable Organization’ Award by HKICPA](https://ethicalmarketingnews.com/lenovo-honored-a-most-sustainable-organization-award-by-hkicpa) - Lenovo Group Limited has been honored with a ‘Most Sustainable Organization’ award under the newly established Elite Past Winners (EPW) section from the Hong Kong Institute of Certified Public Accountants (HKICPA). This prestigious recognition highlights Lenovo’s continued excellence in corporate governance and environmental, social and governance (ESG) practices and reporting. The EPW section was introduced
- [The O2 and Music Venue Trust Forge Landmark Commitment to Fuel Future Talent](https://ethicalmarketingnews.com/the-o2-and-music-venue-trust-forge-landmark-commitment-to-fuel-future-talent) - The O2 and Music Venue Trust (MVT), the charity which represents hundreds of grassroots music venues across the UK, have announced a groundbreaking new commitment that formally recognizes the essential role of the grassroots circuit in creating the future headliners for the UK’s world-leading live music scene. The pioneering initiative will see The O2 make
- [The State of Purpose at Work: Leveraging 2025 Data To Define CSR Strategy in 2026](https://ethicalmarketingnews.com/the-state-of-purpose-at-work-leveraging-2025-data-to-define-csr-strategy-in-2026) - The landscape of corporate citizenship is undergoing its most profound transition in a decade. It is no longer enough for companies to simply have a social impact program; they must demonstrate that these corporate social responsibility (CSR) initiatives are strategically aligned, clearly supporting business objectives, outcomes-oriented and authentically woven into the fabric of the business.
- [School walking initiative puts pupils on the right path](https://ethicalmarketingnews.com/school-walking-initiative-puts-pupils-on-the-right-path) - A NEW pilot scheme bringing the benefits of walking directly into schools is proving a hit with pupils and staff at a Midlothian secondary school. The Walking Schools programme, developed by Walking Scotland, is being piloted in five schools across Scotland. Lasswade High School has emerged as an early success story, with the initiative already
- [British Red Cross announces Helen Bennett and Gabrielle Inglis to join board of trustees](https://ethicalmarketingnews.com/british-red-cross-announces-helen-bennett-and-gabrielle-inglis-to-join-board-of-trustees) - The British Red Cross is pleased to announce the appointment of Helen Bennett and Gabrielle Inglis to its board of trustees. Both formally joined the board on 1 January 2026. Helen Bennett is CEO at Weber Shandwick UK, bringing over 25 years of experience in integrated communications for leading global brands. With a track record
- [Nepal launches national campaign to bring informal workers into social security](https://ethicalmarketingnews.com/nepal-launches-national-campaign-to-bring-informal-workers-into-social-security) - Nepal today launched a National Campaign on Social Security for Informal Workers and the Self-Employed, a major step toward ensuring that millions of workers currently outside formal safety nets can access protection across the life cycle. The scale of the challenge is clear: over 86 percent of workers in Nepal are in informal employment, and
- [CIPR launches new Skills Guide to strengthen internal crisis communication](https://ethicalmarketingnews.com/cipr-launches-new-skills-guide-to-strengthen-internal-crisis-communication) - The Chartered Institute of Public Relations (CIPR) has recently published a new skills guide designed to help organisations protect their people, maintain trust, and support recovery through more effective internal crisis communication. Internal Crisis Communication – exclusive to CIPR members - was developed by crisis communication specialist Alison Arnot Chart.PR FCIPR, and provides practical guidance for
- [“Between Borders and Roots,” an exhibition to raise awareness of human mobility](https://ethicalmarketingnews.com/between-borders-and-roots-an-exhibition-to-raise-awareness-of-human-mobility) - IOM, UNICEF, and UNESCO join the exhibition on human mobility, “Between Borders and Roots,” organized by the Ministry of Education of the Government of Mexico. At the Museo Vivo del Muralismo in Mexico City, the multidisciplinary exhibition "Between Borders and Roots" portrays people and their stories of human mobility as part of cultural wealth and diversity,
- [New research underlines pressures on third sector workforce and services](https://ethicalmarketingnews.com/new-research-underlines-pressures-on-third-sector-workforce-and-services) - Lack of Fair Funding for Scotland’s voluntary sector is having a significant impact on staff, 2025’s Workforce Survey found. Only a sustainable, multi-year funding model for Scotland's third sector can address growing pressures on workers across the charity sector, new research has found. The 2025 Voluntary Workforce Survey, carried out by the Scottish Council for
- [BHF renews investment in pioneering cardiovascular data science centre](https://ethicalmarketingnews.com/bhf-renews-investment-in-pioneering-cardiovascular-data-science-centre) - The BHF have renewed their funding for the British Heart Foundation Data Science Centre to enable it to continue its vital work over the next five years. The £10 million investment will enable the Centre to build on its successes in harnessing health data to improve the understanding, prevention, and treatment of cardiovascular disease. The
- [Trump administration freezes offshore wind projects, undermining affordability, reliability, and permitting certainty](https://ethicalmarketingnews.com/trump-administration-freezes-offshore-wind-projects-undermining-affordability-reliability-and-permitting-certainty) - The Trump administration recently ordered an immediate halt to the construction of five major offshore wind projects spanning New England, the Mid-Atlantic, and New York—Vineyard Wind 1, Revolution Wind, Coastal Virginia Offshore Wind, Sunrise Wind, and Empire Wind—further undermining energy affordability, grid reliability, and confidence in the federal permitting process. Together, these projects would add
- [Octopus Energy and Barratt Redrow team up to wipe out home energy bills](https://ethicalmarketingnews.com/octopus-energy-and-barratt-redrow-team-up-to-wipe-out-home-energy-bills) - Octopus Energy, the UK’s largest energy supplier, and Barratt Redrow, the UK’s largest housebuilder, have joined forces to bring energy-bill-free living to households across the country. The landmark deal will combine Octopus’ pioneering Zero Bills tariff with Barratt Redrow’s deep construction expertise to create high-quality, sustainable homes, where residents won’t pay a penny for their
- [Cannes Lions launches LIONS Sport](https://ethicalmarketingnews.com/cannes-lions-launches-lions-sport) - The Cannes Lions International Festival of Creativity today announced LIONS Sport, a new global forum dedicated to the cultural and commercial power of creativity in sport. Taking place 24–25 June 2026 during Cannes Lions, the two-day programme will unite leaders from across brands, agencies, rights holders and media to explore how innovation and creativity in
- [M&S Brought Sustainable Sprouts To The Christmas Dinner Table With Seed-To-Shelf Innovation](https://ethicalmarketingnews.com/ms-brought-sustainable-sprouts-to-the-christmas-dinner-table-with-seed-to-shelf-innovation) - Marks & Spencer has put seed planting innovation at the heart of Christmas this year. Brussels sprout supplier Seahills from Arbroath has pioneered mixing wildflower seeds between sprout rows to provide important habitats for bees, butterflies, ladybirds and hoverflies that help to naturally manage pests. Farming with nature helps to improve biodiversity and crop
- [Global Alliance announces winners of #NextInLine Changemakers 2025 contest](https://ethicalmarketingnews.com/global-alliance-announces-winners-of-nextinline-changemakers-2025-contest) - The Global Alliance for Public Relations and Communication Management (Global Alliance) has announced the regional winners of the 2025 #NextInLine Changemakers’ Recognition Competition. The results were revealed during Global Alliance’s final Hero Web Conference on December 5. The global essay-writing competition challenged students and young communication practitioners to respond to the theme, “How Can AI-Driven
- [Updated federal legislation offers a clean trade strategy to boost U.S. manufacturing and competitiveness](https://ethicalmarketingnews.com/updated-federal-legislation-offers-a-clean-trade-strategy-to-boost-u-s-manufacturing-and-competitiveness-2) - Ceres welcomes the introduction of the latest version of the Clean Competition Act by U.S. Senator Sheldon Whitehouse (D-RI), which would establish an American carbon border adjustment to protect and onshore domestic clean manufacturing and encourage cleaner production globally. The policy would generate revenue to strengthen U.S. leadership in innovation and exports of products and
- [CIM to host exclusive launch event in Dubai, advancing GCC marketing excellence](https://ethicalmarketingnews.com/cim-to-host-exclusive-launch-event-in-dubai-advancing-gcc-marketing-excellence) - The Chartered Institute of Marketing (CIM), the world’s leading professional body for marketing, will host an exclusive event in Dubai to mark the opening of its new regional hub in Dubai Knowledge Park. This expansion demonstrates CIM’s commitment to supporting both the UAE and the wider GCC as the region strengthens its position as a
- [UK green ammonia prototype plant tackles energy storage challenge](https://ethicalmarketingnews.com/uk-green-ammonia-prototype-plant-tackles-energy-storage-challenge) - A STFC prototype facility has come online, demonstrating how surplus wind energy could be converted into green ammonia for energy storage. The innovative Ammonia Synthesis Platform using Intermittent Renewable Energy (ASPIRE) plant offers a solution to the significant challenge of energy wastage. About one-tenth of all wind generation in Great Britain in 2024 was produced
- [New report identifies opportunities to unlock c.£37bn in private investment for Scotland’s home efficiency market](https://ethicalmarketingnews.com/new-report-identifies-opportunities-to-unlock-c-37bn-in-private-investment-for-scotlands-home-efficiency-market) - A new report, commissioned by the Green Finance Institute (GFI) and funded by the Scottish Government, titled ‘Scottish consumer attitudes towards green home finance products’, shows that boosting consumer awareness of available finance solutions could unlock up to c.£17bn in private investment when paired with supportive policy. According to the Climate Change Committee (CCC), decarbonising
- [Octopus EV to absorb new EV road tax for existing lease customers](https://ethicalmarketingnews.com/octopus-ev-to-absorb-new-ev-road-tax-for-existing-lease-customers) - Octopus Electric Vehicles (‘Octopus EV’) has announced it will cover the new pay-per-mile tax for all existing customers – meaning no extra charges for drivers who have already made the switch to electric. The tax, which was announced in the Autumn Budget 2025, will introduce a 3p per-mile charge for electric vehicles. It is supposed
- [Password manager provider fined £1.2m by ICO for data breach affecting up to 1.6 million people in the UK](https://ethicalmarketingnews.com/password-manager-provider-fined-1-2m-by-ico-for-data-breach-affecting-up-to-1-6-million-people-in-the-uk) - ICO have fined password manager provider LastPass UK Ltd £1.2 million following a 2022 data breach that compromised the personal information of up to 1.6 million of its UK users. They found that LastPass failed to implement sufficiently robust technical and security measures, which ultimately enabled a hacker to gain unauthorised access to its backup
- [Heart of Cochamó in Chilean Patagonia to be protected after historic purchase](https://ethicalmarketingnews.com/heart-of-cochamo-in-chilean-patagonia-to-be-protected-after-historic-purchase) - The largest land holding in Cochamó is no longer for sale. Conserva Puchegüín, a locally driven conservation initiative comprised of multiple organizations, raised more than $78 million to purchase and support the long-term protection and effective management of Fundo Puchegüín, a 328,351-acre property of undeveloped nature in the heart of the Cochamó district in Chile’s
- [PRSSA to Launch New Chapters at Bethel University and Coastal Carolina University](https://ethicalmarketingnews.com/prssa-to-launch-new-chapters-at-bethel-university-and-coastal-carolina-university) - PRSSA announced today the establishment of two new collegiate Chapters at Bethel University and Coastal Carolina University (CCU). These new Chapters expand PRSSA’s national footprint and reinforce the organization’s global commitment to preparing the next generation of strategic communicators. “With communications evolving faster than ever, students need real-world tools, professional networks, and a clear understanding
- [Independent Anti-Slavery Commissioner’s draft law is only one side of the coin, says Fairtrade Foundation](https://ethicalmarketingnews.com/independent-anti-slavery-commissioners-draft-law-is-only-one-side-of-the-coin-says-fairtrade-foundation-2) - Human rights and labour considerations cannot be separated from environmental considerations. The Fairtrade Foundation welcomes the Independent Anti-Slavery Commissioner’s new report on Strengthening the UK’s Forced Labour and Human Rights Legislative Framework. There is no room for forced labour and exploitation in business supply chains. However, environmental harm and human rights abuses are two sides
- [Updated federal legislation offers a clean trade strategy to boost U.S. manufacturing and competitiveness](https://ethicalmarketingnews.com/updated-federal-legislation-offers-a-clean-trade-strategy-to-boost-u-s-manufacturing-and-competitiveness) - Ceres welcomes the introduction of the latest version of the Clean Competition Act by U.S. Senator Sheldon Whitehouse (D-RI), which would establish an American carbon border adjustment to protect and onshore domestic clean manufacturing and encourage cleaner production globally. The policy would generate revenue to strengthen U.S. leadership in innovation and exports of products and
- [NSC, NCCCO Foundation Launch Free Tool to Help Prevent Workplace Fatalities](https://ethicalmarketingnews.com/nsc-nccco-foundation-launch-free-tool-to-help-prevent-workplace-fatalities) - The National Safety Council and NCCCO Foundation have launched a free tool to help employers eliminate serious incidents and fatalities (SIF). The Organizational Safety Gap Analysis Tool identifies weaknesses in safety systems before incidents occur. The need is clear. After decades of progress, U.S. workplace fatality rates have plateaued at more than 5,000 annually, across
- [The Ad Council and TVB Launch 22nd Annual Project Roadblock to Prevent Buzzed Driving](https://ethicalmarketingnews.com/the-ad-council-and-tvb-launch-22nd-annual-project-roadblock-to-prevent-buzzed-driving) - The Ad Council, in partnership with the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) and the Television Bureau of Advertising (TVB), today announced the launch of the 22nd annual Project Roadblock. Each year, local broadcast TV stations across the country donate airspace to Buzzed Driving Prevention public service advertisements (PSAs) during the
- [EcoVadis named top Rating agencies by ERM Sustainability Institute](https://ethicalmarketingnews.com/ecovadis-named-top-rating-agencies-by-erm-sustainability-institute) - The ERM’s latest assessment of the ESG rating landscape finds that corporates continue to favor active raters for the quality and usefulness of their ESG ratings. While S&P Global ESG and CDP rank first and second for quality, EcoVadis jumped up the rankings to take third place (up from fifth place in 2023) and first
- [Integrity Council confirms carbon crediting program Puro.Earth as CCP-Eligible](https://ethicalmarketingnews.com/integrity-council-confirms-carbon-crediting-program-puro-earth-as-ccp-eligible) - Puro.earth is the eighth program to be approved as CCP-Eligible, the Integrity Council for the Voluntary Carbon Market (ICVCM) announced today. The approval applies to the most recent version of the Puro.earth standard (version 4.2). CCP-Eligible status means that programs have demonstrated that they meet the rigorous criteria of the Core Carbon Principles (CCPs) Assessment
- [USD 52.8 million in new GEF support to boost UNEP-led environmental initiatives worldwide](https://ethicalmarketingnews.com/usd-52-8-million-in-new-gef-support-to-boost-unep-led-environmental-initiatives-worldwide) - The Global Environment Facility (GEF) has announced USD 52.8 million for four new UN Environment Programme (UNEP)–led projects during its 70th Council meeting. The funding will support practical solutions to some of today’s most urgent environmental challenges, including restoring critical ecosystems, expanding clean mobility and strengthening global climate transparency. This announcement comes a week after
- [IFC Invests in Scotiabank Mexico to Expand Access to Housing Finance for Women](https://ethicalmarketingnews.com/ifc-invests-in-scotiabank-mexico-to-expand-access-to-housing-finance-for-women) - The International Finance Corporation (IFC), a member of the World Bank Group, announced an investment of up to US$250 million in Scotiabank Mexico to expand access to housing finance for women—a key segment for the country’s economic and social development. The investment aims to address Mexico’s significant housing deficit and the gender gap in access
- [Tesco’s Murray Bisschop to Chair IPA CPD Gold Judges](https://ethicalmarketingnews.com/tescos-murray-bisschop-to-chair-ipa-cpd-gold-judges) - The IPA has named Murray Bisschop, UK Marketing Director at Tesco as the Chair of Judges for 2025 IPA CPD Gold Accreditation. Now in its eighteenth year, IPA CPD Gold Accreditation rewards agencies for their exceptional professional development programmes and outstanding investment in the development and wellbeing of their employees. Bisschop and the judging panel
- [Amcor collaborates with industry leaders for Danish food packaging recycling project](https://ethicalmarketingnews.com/amcor-collaborates-with-industry-leaders-for-danish-food-packaging-recycling-project) - Amcor a global leader in developing and producing responsible packaging solutions, announced the support of an ambitious three-year plastic recycling project led by Danish Technological Institute. The co-funded innovation partnership Circular Recycling Innovation for Sustainable Packaging (CRISP) aims to establish the full-scale circular recycling of food packaging in polyethylene (PE) and polypropylene (PP) rigid plastics
- [Europe's first 'wind power-built' car park inaugurated](https://ethicalmarketingnews.com/europes-first-wind-power-built-car-park-inaugurated) - The new Niels Bohr car park in Lund was recently inaugurated, a building partly constructed from disused rotor blades from wind turbines. The building is the first of its kind in Europe and has a façade made from rotor blades from Vattenfall's now decommissioned Nørre Økse Sø wind farm. "It's a very smart idea and
- [Birtenshaw launches £3m crowdfunding with Triodos Bank UK to support young people with SEN in Bolton](https://ethicalmarketingnews.com/birtenshaw-launches-3m-crowdfunding-with-triodos-bank-uk-to-support-young-people-with-sen-in-bolton) - Award-winning special educational needs and disability charity Birtenshaw is seeking to raise £3 million of crowdfunding with a new bond offer, launching today on Triodos Bank UK’s crowdfunding platform (triodoscrowdfunding.co.uk). Founded nearly 70 years ago in Bolton, Birtenshaw supports young people with significant physical impairment, complex health needs, learning disability and/or Autistic Spectrum Conditions to lead independent and fulfilling lives through highly acclaimed
- [ASA - Putting vulnerable audiences first in a changing advertising landscape](https://ethicalmarketingnews.com/asa-putting-vulnerable-audiences-first-in-a-changing-advertising-landscape) - The ASA/CAP have released a post called: Tread carefully: Putting vulnerable audiences first in a changing advertising landscape, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As an organisation, we’re committed to protecting vulnerable audiences. That means engaging
- [JLR Reengineers The Dashboard Safety ‘Backbone’ In Its Next Generation Vehicles To Cut Over 50,000 Tonnes Of CO2 Annually](https://ethicalmarketingnews.com/jlr-reengineers-the-dashboard-safety-backbone-in-its-next-generation-vehicles-to-cut-over-50000-tonnes-of-co2-annually) - Luxury automotive manufacturer JLR has reengineered one of the most structurally important but carbon intensive components within its future vehicles ‑ the instrument panel crosscar beam. The crosscar beam, which spans the width of the vehicle behind the dashboard, is a critical structural backbone in a vehicle’s cockpit, playing a key role in passenger safety,
- [Independent Anti-Slavery Commissioner’s draft law is only one side of the coin, says Fairtrade Foundation](https://ethicalmarketingnews.com/independent-anti-slavery-commissioners-draft-law-is-only-one-side-of-the-coin-says-fairtrade-foundation) - The Fairtrade Foundation shares the following statement following today’s publication of the Independent Anti-Slavery Commissioner’s (IASC) report: “Human rights and labour considerations cannot be separated from environmental considerations. The Fairtrade Foundation welcomes the Independent Anti-Slavery Commissioner’s new report on Strengthening the UK’s Forced Labour and Human Rights Legislative Framework. There is no room for forced
- [European Parliament guilty of ‘historic environmental betrayal’](https://ethicalmarketingnews.com/european-parliament-guilty-of-historic-environmental-betrayal) - The European Parliament’s decision to weaken two flagship sustainability laws is a reckless assault on protections for forests, frontline communities and future generations, Global Witness said recently. After months of successive delays, the EU is taking an axe to the EU Deforestation Regulation (EUDR) and the Corporate Sustainability Due Diligence Directive (CSDDD) – just before
- [Launch of new £25 million Water Efficiency Lab will drive innovation and cut water use across England and Wales](https://ethicalmarketingnews.com/launch-of-new-25-million-water-efficiency-lab-will-drive-innovation-and-cut-water-use-across-england-and-wales) - The inaugural Water Efficiency Lab (‘WEL 1’) – a £25 million challenge-led competition to unlock and scale innovations that reduce water use across England and Wales is to be launched. The first year of the competition, offering £5 million in total funding and up to £1.5 million for individual projects, is inviting innovators to develop
- [Republic of Korea and Bahrain join the Powering Past Coal Alliance at COP30](https://ethicalmarketingnews.com/republic-of-korea-and-bahrain-join-the-powering-past-coal-alliance-at-cop30) - Last month at the UN Climate Summit COP30, the Republic of Korea (RoK) and Bahrain joined the Powering Past Coal Alliance (PPCA), a global coalition of over 180 national and subnational governments, businesses and organisations working to advance the transition from unabated coal power generation to clean energy. This announcement further demonstrates momentum in discussions
- [Watts Up Britain? Paddy McGuinness and Sam Thompson deliver Amazon essentials to The Multibank for Christmas in new electric truck](https://ethicalmarketingnews.com/watts-up-britain-paddy-mcguinness-and-sam-thompson-deliver-amazon-essentials-to-the-multibank-for-christmas-in-new-electric-truck) - TV personalities Paddy McGuinness and Sam Thompson turned delivery drivers for the day to bring both laughs and essential support to families in need. The duo's mission: pilot one of the new electric heavy goods vehicles in Amazon’s delivery network packed with donations for The Multibank charity. Paddy and Sam deliver in time for Christmas
- [Does sustainability reporting pay for itself?](https://ethicalmarketingnews.com/does-sustainability-reporting-pay-for-itself) - A deep-dive analysis of global research on the value of sustainability reporting finds that 73% of studies show a positive correlation between companies that disclose their impacts and improved financial performance. The literature review by Global Reporting Initiative (GRI) – From impact to income: How sustainability reporting affects the bottom line – summarizes key conclusions and
- [The Sir Peter Rigby Coronation Food Hub Opens In Birmingham, Thanks To £2m Donation From Leading Local Businessman And Philanthropist](https://ethicalmarketingnews.com/the-sir-peter-rigby-coronation-food-hub-opens-in-birmingham-thanks-to-2m-donation-from-leading-local-businessman-and-philanthropist) - Sir Peter Rigby, founder of the 50-year-old Rigby Group recently officially opened the Sir Peter Rigby Coronation Food Hub in Gravelly Park to help turbo-charge the fight against food poverty and unemployment in the region. Over the next three years, seven million meals will be provided for people in the West Midlands who live in food poverty,
- [Two-thirds of Americans Are Willing to Pay More for Sustainability](https://ethicalmarketingnews.com/two-thirds-of-americans-are-willing-to-pay-more-for-sustainability) - Two-thirds of Americans say they’re willing to pay more for sustainable products, even when no one else knows they’re doing it, according to new national research released today by Northwind Climate and Ceres. The findings, published in From Intention to Action: Inside the Mind of the Sustainable Consumer, reveal an increased intent to buy sustainably
- [Almost half of UK men lean on alcohol for a laugh as the Dry January® challenge brings banter without booze](https://ethicalmarketingnews.com/almost-half-of-uk-men-lean-on-alcohol-for-a-laugh-as-the-dry-january-challenge-brings-banter-without-booze) - New research from Alcohol Change UK, the charity behind the Dry January® challenge, reveals that many UK men rely on alcohol to feel and bring the funny. According to the survey, nearly half of UK men who drink (48%) think they are funnier when drinking alcohol, and almost as many (45%) believe alcohol positively impacts
- [ICAP’s 33rd annual global Charity Day raises £5.7 million](https://ethicalmarketingnews.com/icaps-33rd-annual-global-charity-day-raises-5-7-million) - ICAP, part of TP ICAP Group, a world leading financial services company, is pleased to announce that it raised £5.7 million on its 33rd annual global Charity Day, held on the 14 December. A host of celebrity guests, including Stormzy, Keanu Reeves, Dame Emma Thompson, Orlando Bloom, Colin Farrell, Emma Bunton and John Terry attended
- [Global Sustainable Farming Gets Boost as Bonsucro and Better Cotton Partner on Climate Resilience Initiative](https://ethicalmarketingnews.com/global-sustainable-farming-gets-boost-as-bonsucro-and-better-cotton-partner-on-climate-resilience-initiative) - Bonsucro, the global leader in promoting sustainable sugarcane, has announced a new partnership with the Alliance of Bioversity International and the International Center for Tropical Agriculture (CIAT) to advance the Climate Resilience Platform (CRP) and extend its utility for sugarcane and cotton producers globally. This collaboration is delivered in close partnership with Better Cotton, as part of
- [XCF Global, Southern Energy, and DevvStream Announce Plan to Pursue Strategic Collaboration to Build Integrated Low-Carbon Fuels Platform and Advance Multi-Pathway SAF Strategy](https://ethicalmarketingnews.com/xcf-global-southern-energy-and-devvstream-announce-plan-to-pursue-strategic-collaboration-to-build-integrated-low-carbon-fuels-platform-and-advance-multi-pathway-saf-strategy) - XCF Global, Inc.; Southern Energy Renewables Inc. (“Southern”); and DevvStream Corp. (“DevvStream”) (Nasdaq: DEVS) (together “the parties”) today announced a non-binding tripartite memorandum of understanding (“MOU”) to jointly explore the potential development of a next-generation low-carbon fuels platform designed to accelerate SAF adoption, expand domestic capacity, and integrate environmental-attribute monetization into a unified customer offering.
- [Everland selects Sylvera to provide independent assessments for groundbreaking $50 million Indigenous Amazon Outcome Bond initiative](https://ethicalmarketingnews.com/everland-selects-sylvera-to-provide-independent-assessments-for-groundbreaking-50-million-indigenous-amazon-outcome-bond-initiative) - Everland announced the appointment of Sylvera as the independent assessment provider for the new portfolio of Indigenous and traditional community-centered forest conservation projects that will be financed through its Indigenous Amazon Outcome Bond initiative. Sylvera was selected after a rigorous process for its expertise in forest conservation projects, robust framework, and deep understanding of carbon
- [Global ad market prospects upgraded to 8.9% (US$1.19trn) but growth concentrated in Big Tech platforms](https://ethicalmarketingnews.com/global-ad-market-prospects-upgraded-to-8-9-us1-19trn-but-growth-concentrated-in-big-tech-platforms) - A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to close out 2025 with growth of 8.9% to $1.19trn, an upgrade of 1.5 percentage points (pp) from WARC’s September forecast due to strong results from Big Tech platforms and a muted impact on global trade from trade tariffs. A further rise of 9.1% (+1.0pp since September) to $1.30trn is forecast next
- [Fieldfisher partners with Young Citizens to champion active citizenship through The Big Democracy Lesson](https://ethicalmarketingnews.com/fieldfisher-partners-with-young-citizens-to-champion-active-citizenship-through-the-big-democracy-lesson) - European law firm Fieldfisher has partnered with Young Citizens to support the launch of The Big Democracy Lesson, a free national programme that provides students with the tools to understand how the rule of law and democracy work and why it matters. The initiative comes as major changes to democratic participation take shape, including votes
- [Ending destitution for excluded people is possible – if Scotland acts at scale](https://ethicalmarketingnews.com/ending-destitution-for-excluded-people-is-possible-if-scotland-acts-at-scale) - SCOTLAND has made significant and internationally notable progress in reducing destitution among people who are blocked from accessing mainstream support because of their immigration status, a major new evaluation has found. But the study warns that provision remains too limited to meet the scale of need.The independent report examines the impact of Fair Way Scotland,
- [Fairfield University Debuts the Coastal Call, a Podcast Exploring Climate and Coastal Research](https://ethicalmarketingnews.com/fairfield-university-debuts-the-coastal-call-a-podcast-exploring-climate-and-coastal-research) - Fairfield University’s Center for Climate, Coastal, and Marine Studies has launched a new podcast, The Coastal Call. The podcast brings listeners to the frontlines of impactful, institution-wide research on our changing coasts and climate. The host, Rob Nazarian, PhD, founding director of the Center for Climate, Coastal, and Marine Studies welcomes expert guests who share
- [Leading European food companies urge EU to End the Cage Age](https://ethicalmarketingnews.com/leading-european-food-companies-urge-eu-to-end-the-cage-age) - More than 30 leading European food companies have urged the European Commission to end the use of cages in animal farming across Europe. Three statements signed by 17 companies, were submitted to the Commission, each focused on a key species: hens, sows, and rabbits. These statements were signed by companies, including Bompieri Group, Fumagalli Industria
- [Putting workers’ rights at the heart of corporate accountability](https://ethicalmarketingnews.com/putting-workers-rights-at-the-heart-of-corporate-accountability) - Standards to illuminate how organizations respond to disclosure expectations on crucial labor rights issues across the value chain are being updated, with a global consultation now underway. Launched on International Human Rights Day, this public comment period will conclude GRI’s review of all labor-related disclosures and is open until 9 March 2026. Following approval by
- [Energy efficiency innovations in UK industrial sector could save 4 million tonnes of CO₂ over 10 years](https://ethicalmarketingnews.com/energy-efficiency-innovations-in-uk-industrial-sector-could-save-4-million-tonnes-of-co₂-over-10-years) - Thirteen projects awarded a combined £7 million in grant funding have demonstrated industrial advancements in a range of industrial settings, including: metalworking, food equipment cleaning, brewing heat recovery, in-situ road resurfacing and recycling textiles and plastics. Funded by the Department for Energy Security and Net Zero under its Net Zero Innovation Portfolio (NZIP), the third
- [ILO initiative empowers young women for a greener Moldova](https://ethicalmarketingnews.com/ilo-initiative-empowers-young-women-for-a-greener-moldova) - As part of the ILO project “Skills for an Environmentally Sustainable Transition in Moldova”, the Girls4Green initiative inspires girls and young women to lead Moldova’s inclusive green transition. Through the Girls4Green Boot Camp, 31 girls aged 13 to 17 strengthened their understanding of climate change and discovered pathways to careers in renewable energy, sustainable construction,
- [First-ever analysis of UK-wide census data reveals Scotland leading on gender representation in PR](https://ethicalmarketingnews.com/first-ever-analysis-of-uk-wide-census-data-reveals-scotland-leading-on-gender-representation-in-pr) - The Chartered Institute of Public Relations (CIPR) has published the first UK-wide analysis of public relations practitioners, revealing the national differences in gender representation at senior levels and confirming that practitioner numbers have grown by 53% since 2011. The PR Population Report: UK-wide edition was produced in partnership with Chalkstream and represents the first dataset
- [UNESCO warns of serious decline in freedom of expression and safety of journalists worldwide](https://ethicalmarketingnews.com/unesco-warns-of-serious-decline-in-freedom-of-expression-and-safety-of-journalists-worldwide) - UNESCO’s flagship report on global trends in freedom of expression and journalism points to a historic 10% decline in freedom of expression globally between 2012 and 2024. This trend is a consequence of the alarming rise in self-censorship by journalists and the attacks they face - both in real life and online. Freedom of expression
- [The Royal Academy of Music announces £30M donation](https://ethicalmarketingnews.com/the-royal-academy-of-music-announces-30m-donation) - The Royal Academy of Music announce a transformational £30 million donation from philanthropist Mrs Aud Jebsen. This gift, the largest in our 203-year history and the biggest donation ever given to a conservatoire outside the USA, will be used to transform the Academy’s facilities. In recognition of Mrs Jebsen’s outstanding support, 1-5 York Gate, a
- [A quarter of UK working parents have turned to food support services to put food on their tables](https://ethicalmarketingnews.com/a-quarter-of-uk-working-parents-have-turned-to-food-support-services-to-put-food-on-their-tables) - Almost a quarter of working parents across the UK have had to turn to a food support service in the last year to help them feed their children. Food redistribution charity The Felix Project surveyed 4,000 working parents with at least one child at home aged 16 and under. They found 23% have used a
- [Tate & Lyle extends its regenerative agriculture programme into Europe](https://ethicalmarketingnews.com/tate-lyle-extends-its-regenerative-agriculture-programme-into-europe) - Tate & Lyle PLC, a global leader in ingredient solutions for healthier food and beverages, has established a new regenerative agriculture programme to support corn suppliers in France to farm more sustainably. Developed with farming cooperatives and representative groups, and Regrow Ag, the agriculture resilience platform provider enabling companies to measure, model, and accelerate regenerative
- [Tesco announces two new nature partnerships as it ramps up plans to boost biodiversity across land connected to food production](https://ethicalmarketingnews.com/tesco-announces-two-new-nature-partnerships-as-it-ramps-up-plans-to-boost-biodiversity-across-land-connected-to-food-production) - Tesco has today reaffirmed its aim to protect and restore nature across key sourcing regions in its supply chain, as it revealed the progress it’s made during the first year of its Nature Programme initiative. The retailer launched its Nature Programme in 2023, with five projects now established in partnership with Forestry England, delivered in the Blackdown Hills; RSPB; the Rivers Trust, alongside beef and lamb supplier,
- [World Wildlife Fund Launches First-of-Its-Kind Wildlife-Driven Gift Card Offering](https://ethicalmarketingnews.com/world-wildlife-fund-launches-first-of-its-kind-wildlife-driven-gift-card-offering) - World Wildlife Fund (WWF), the world’s leading conservation organization, announces the launch of the WWFGifts Gift Card—a first-of-its-kind nonprofit gift card that blends the emotional impact of charitable giving with the joy of receiving a tangible gift that’s delivered right to your door. Now available in select Kroger stores nationwide, and online the WWFGifts Gift
- [Europe’s Grids Package marks a positive shift to coordinated, EU-wide infrastructure planning and permitting](https://ethicalmarketingnews.com/europes-grids-package-marks-a-positive-shift-to-coordinated-eu-wide-infrastructure-planning-and-permitting) - Today, the European Commission unveiled the European Grids Package. As one of the core deliverables under the Clean Industrial Deal and the Action Plan for Affordable Energy, the Grids Package is a response to the urgent need for more coordinated and forward-looking grid governance, planning, and permitting, reflecting several of the key principles emphasised by
- [BRE establishes industry network with the aim of making solar PV systems safer](https://ethicalmarketingnews.com/bre-establishes-industry-network-with-the-aim-of-making-solar-pv-systems-safer) - BRE has announced the creation of the PV Fire Intelligence Network (PV-FIN) – a steering group of leading organisations to analyse the fire safety of solar PV (photovoltaic) systems. A group of solar PV and component manufacturers, fire experts, and solar safety solution providers will form the network, chaired by BRE. The following organisations will
- [Octopus Energy and Rightmove power up greener living](https://ethicalmarketingnews.com/octopus-energy-and-rightmove-power-up-greener-living) - The UK’s largest energy supplier and largest property platform have joined forces to make it easier for millions of home-movers to find greener homes. Green technology is becoming a bigger selling point in the housing market. Rightmove data shows a 46% increase in mentions of heat pumps and a 37% rise in references to solar
- [BNP Paribas Foundation unveils the 11 awardees of its “Climate & Biodiversity Initiative” call for projects dedicated to the Ocean and coastal ecosystems](https://ethicalmarketingnews.com/bnp-paribas-foundation-unveils-the-11-awardees-of-its-climate-biodiversity-initiative-call-for-projects-dedicated-to-the-ocean-and-coastal-ecosystems) - For its 6th edition, the BNP Paribas Foundation is dedicating its “Climate & Biodiversity Initiative” program to the Ocean and coastal ecosystems, thanks to the “Ocean Decade” label awarded by the Intergovernmental Oceanographic Commission of UNESCO. Submissions were open from January 21 to May 4, 2025. Among the candidates, a selection of 11 projects carried out
- [Morrisons strengthens climate commitment with new SBTi-validation and expands scope of net zero targets](https://ethicalmarketingnews.com/morrisons-strengthens-climate-commitment-with-new-sbti-validation-and-expands-scope-of-net-zero-targets) - Morrisons has announced a significant strengthening of its climate commitments, with a new set of near and long-term science-based emissions reduction targets that have been formally approved by the Science Based Targets initiative (SBTi). Morrisons new 2050 net zero target covers the entire value chain including emissions from agriculture and land use sources. The targets
- [First speakers announced for Global Marketer Conference 2026](https://ethicalmarketingnews.com/first-speakers-announced-for-global-marketer-conference-2026) - WFA will be partnering with the Swedish advertiser association, Sveriges Annonsörer, for a week of learning, inspiration and discovery during Global Marketer Week in 2026. The centrepiece will be the Global Marketer Conference on April 23, held at Stockholm’s iconic House of People, with leading marketers and industry experts already lined up to provide new
- [RepTrak Launches Compass, Setting a New Course for Reputation Intelligence](https://ethicalmarketingnews.com/reptrak-launches-compass-setting-a-new-course-for-reputation-intelligence) - The RepTrak Company, a global leader in reputation intelligence, this week launched The RepTrak Compass, a next-generation platform designed to help leaders steer corporate reputation with always-on data and Purposeful AI. The official launch follows a preview earlier this year and introduces new capabilities including Purposeful AI to reveal what is impacting reputation and where
- [Susan G. Komen® Recognizes Five Trailblazers for Lasting Contributions to Breast Cancer Research, Patient Care](https://ethicalmarketingnews.com/susan-g-komen-recognizes-five-trailblazers-for-lasting-contributions-to-breast-cancer-research-patient-care) - Susan G. Komen®, the world’s leading breast cancer organization, today recognized five trailblazers in the field of breast cancer, who have furthered our understanding of genetic mutations, treatment response and cancer progression, improved cancer prevention and care in underserved communities and amplified the patient voice in clinical trials. The distinguished individuals are recipients of the
- [Jointly Prepared Statement from the Information Commissioner’s Office (ICO) and Financial Conduct Authority (FCA) on Targeted Support and Direct Marketing](https://ethicalmarketingnews.com/jointly-prepared-statement-from-the-information-commissioners-office-ico-and-financial-conduct-authority-fca-on-targeted-support-and-direct-marketing) - Introduction It is important for your customers to receive timely and relevant information to support decisions about their finances, while having their direct marketing preferences and data protection rights respected. This is crucial in order for customers to trust the information they receive, helping them to make informed decisions and pursue their financial goals. Under
- [OAAA Announces Exciting Evolution of the OBIE Awards and Introduces the OAAA Honors Circle](https://ethicalmarketingnews.com/oaaa-announces-exciting-evolution-of-the-obie-awards-and-introduces-the-oaaa-honors-circle) - The Out of Home Advertising Association of America (OAAA) recently announced a significant evolution of the OBIE Awards, the industry’s most storied creative honor. Beginning in 2026, the OBIE Awards will transition to a standalone event taking place in October in New York City, long considered the epicenter of the advertising industry. Hosting the OBIEs
- [Fairtrade boosts support for cocoa farmers amid continuing market uncertainty](https://ethicalmarketingnews.com/fairtrade-boosts-support-for-cocoa-farmers-amid-continuing-market-uncertainty) - Fairtrade cocoa farmers and cooperatives are set to benefit from increased premiums and a new safety net as they navigate the ‘perfect storm’ of challenges, including climate change, volatile markets, and rising costs, according to an announcement made today by Fairtrade International. The new Fairtrade Minimum Price increases the safety net by 45% dependent on country of production, with additional hikes in the Fairtrade Premium paid to farmers and the differential to
- [Fairtrade calls for action against sexual violence on Human Rights Day](https://ethicalmarketingnews.com/fairtrade-calls-for-action-against-sexual-violence-on-human-rights-day) - Last month on Human Rights Day, Fairtrade International is calling on our partners to take a stand against sexual violence and harassment and join the “Silence does not protect” campaign. Fairtrade believes that ensuring a safe working environment is everyone’s responsibility. However, according to estimates published by the World Health Organization, globally about 1 in
- [Waitrose Fairtrade Bananas come out as My Waitrose customers’ favourite product of 2025](https://ethicalmarketingnews.com/waitrose-fairtrade-bananas-come-out-as-my-waitrose-customers-favourite-product-of-2025) - Waitrose has released its annual review of loyalty scheme ‘My Waitrose’ data with customers in a ‘Year in Review’, highlighting brand preference, popular product lines, and evolving customer dining habits, with a clear enthusiasm for the free coffee offering.Nathan Ansell, Chief Customer Officer at Waitrose, said: "We're really proud of the 'My Waitrose' loyalty scheme
- [Tetra Pak launches world-first paper-based barrier for juice packaging with García Carrión and advances new packaging material development](https://ethicalmarketingnews.com/tetra-pak-launches-world-first-paper-based-barrier-for-juice-packaging-with-garcia-carrion-and-advances-new-packaging-material-development) - Tetra Pak, in collaboration with García Carrión, today unveiled the first-ever use of its paper-based barrier technology for juice packaging. This innovation in sustainable food packaging solutions marks a significant step towards reducing reliance on fossil-based materials, with the new packaging material now being rolled out across multiple markets. World-first aseptic carton with paper-based barrier for the juice category Tetra Pak, together with leading Spanish beverage producer García Carrión, has launched the Tetra Brik® Aseptic
- [New podcast episode explores how to deliver electricity access to 600 million people across Africa](https://ethicalmarketingnews.com/new-podcast-episode-explores-how-to-deliver-electricity-access-to-600-million-people-across-africa) - The latest episode of the IEA’s Everything Energy podcast examines the strategies and investments needed to expand electricity access to the 600 million people in Africa who still live without it. https://share.transistor.fm/s/4e3fdeca Now available on Apple Podcasts and Spotify, the episode features insights from Emma Gordon and Adam Ward, energy investment analysts and lead authors of a recent IEA report
- [Comoros launches new US $54 million initiative to scale up nature-based climate action](https://ethicalmarketingnews.com/comoros-launches-new-us-54-million-initiative-to-scale-up-nature-based-climate-action) - The Government of the Union of Comoros recently launched a major new climate resilience initiative backed by a US $10 million grant from the Global Environment Facility (GEF) and US $44 million in co-financing from partners including the World Bank and the French Development Agency. The investment aims to help safeguard 140,000 coastal residents by
- [Mars champions Europe’s farmers & calls to scale climate-smart agriculture](https://ethicalmarketingnews.com/mars-champions-europes-farmers-calls-to-scale-climate-smart-agriculture) - On World Soil Day in December, Mars, Incorporated, a global leader in pet care products and services, confectionery, snacking and food and the maker of some of the world’s most-loved brands, is joining with partners and farmers in Europe to call on policymakers and scientists across Europe to enable scalable solutions that support farmers in
- [Amcor and Laïta win the Zero Impact Packaging Trophies award](https://ethicalmarketingnews.com/amcor-and-laita-win-the-zero-impact-packaging-trophies-award) - Amcor, a global leader in developing and producing responsible packaging solutions, in collaboration with the French dairy cooperative Laïta, have been awarded in the ‘flexible - complex packaging’ category at the 2025 Zero Impact Packaging Trophies. The French Zero Impact Trophies are prestigious awards that honour the most impactful sustainability initiatives across the packaging industry,
- [Charity donations expected to fall by £300m during festive season](https://ethicalmarketingnews.com/charity-donations-expected-to-fall-by-300m-during-festive-season) - Charities are set to receive £300 million less in donations over the last festive season, according to new analysis of 2025 giving trends by the Charities Aid Foundation (CAF). The last two months of the year are typically the peak months for giving. While two out of every five people (40%) are expected to give
- [Crisis responds to the UK national strategy to end homelessness](https://ethicalmarketingnews.com/crisis-responds-to-the-uk-national-strategy-to-end-homelessness) - On Wednesday 10th December the Westminster government has published their cross-department strategy to get the country back on track towards ending homelessness. The strategy acknowledges the gravity of the situation and focuses on three key pledges: halving the number of long-term rough sleepers; ending the use of B&Bs for families and preventing more households from
- [Triodos Bank calls for fundamental overhaul of financial system and backs stronger public guidance](https://ethicalmarketingnews.com/triodos-bank-calls-for-fundamental-overhaul-of-financial-system-and-backs-stronger-public-guidance) - Triodos Bank recently announced its renewed vision for the future of finance, calling for a fundamental transformation of the financial system to better serve society. The vision, detailed in the paper “A System that Serves: Rebuilding Finance for the Future”, outlines urgent reforms to ensure finance supports human dignity, ecological balance, and long-term prosperity. The
- [CAP - Responsible advertising: illegal drugs references](https://ethicalmarketingnews.com/cap-responsible-advertising-illegal-drugs-references) - The ASA/CAP have released a post called: Tread carefully: Responsible advertising: illegal drugs references, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Need drugs to get you through Christmas?” Avoid any reference to illegal drugs to avoid tripping
- [CAP - The great outdoors: keeping posters in line with the Code - come rain or shine](https://ethicalmarketingnews.com/cap-the-great-outdoors-keeping-posters-in-line-with-the-code-come-rain-or-shine) - The ASA/CAP have released a post called: Tread carefully: The great outdoors: keeping posters in line with the Code - come rain or shine, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Here are our top tips for
- [Chemical giants claim hazardous substances are “not material” to sustainability reporting](https://ethicalmarketingnews.com/chemical-giants-claim-hazardous-substances-are-not-material-to-sustainability-reporting) - In a surprising development, several of Europe’s largest chemical companies claim that hazardous substances are not relevant enough to include in their mandatory sustainability reporting under the EU’s new Corporate Sustainability Reporting Directive (CSRD). The finding comes from a new analysis published today by pollution watchdog ChemSec, which has compiled and compared the CSRD reports from the companies ranked in
- [Demand for ESG ratings remains strong but companies seek more alignment with reporting standards, according to ERM research](https://ethicalmarketingnews.com/demand-for-esg-ratings-remains-strong-but-companies-seek-more-alignment-with-reporting-standards-according-to-erm-research) - ERM’s latest assessment of the ESG rating landscape finds that corporate sustainability professionals continue to value and engage with ratings agencies but are taking a more selective approach based on stakeholder needs. Rate the Raters, developed by ERM’s Sustainability Institute, finds that most (84 percent) companies plan to continue engagement with ESG ratings and see
- [BMW Group sets new climate target for 2035: At least 60 million tons of CO2e savings compared to 2019 – another milestone on the road to net zero](https://ethicalmarketingnews.com/bmw-group-sets-new-climate-target-for-2035-at-least-60-million-tons-of-co2e-savings-compared-to-2019-another-milestone-on-the-road-to-net-zero) - The BMW Group has defined a new 2035 milestone for cutting CO2e emissions on the road to net zero. The company aims to reduce its CO2e emissions by at least 60 million metric tons compared to 2019 levels, an additional reduction of approximately 20 million tons of CO2e beyond the existing 2030 target. In doing
- [Virgin Media O2 and The Multibank join forces to help people in poverty stay connected this winter](https://ethicalmarketingnews.com/virgin-media-o2-and-the-multibank-join-forces-to-help-people-in-poverty-stay-connected-this-winter) - Virgin Media O2 is helping hundreds of people experiencing financial hardship stay connected this winter and beyond by providing free smartphones and O2 mobile data to The Multibank. Through this new partnership, the company has donated refurbished phones and O2 data via its Community Calling programme with charity, Hubbub, which are being rehomed to people
- [Unity Trust Bank sets the standard with its first impact verification](https://ethicalmarketingnews.com/unity-trust-bank-sets-the-standard-with-its-first-impact-verification) - Unity Trust Bank has become one of a small number of banks around the globe to be independently assessed as meeting the ‘Operating Principles for Impact Management’ standard. This latest milestone underscores Unity’s commitment to drive positive social change and creates a benchmark for responsible banking in the UK. The ‘Principles’ are globally recognised guidelines
- [Co-op commits to LEAF Marque Certification, empowered by grower and farmer partnerships](https://ethicalmarketingnews.com/co-op-commits-to-leaf-marque-certification-empowered-by-grower-and-farmer-partnerships) - Co-op announces commitment to enhance sustainability across its fresh produce supply chain by requiring all UK-grown products to be LEAF marque certified by January 2027. The convenience retailer will roll out the environmental certification in its stores throughout 2026, in partnership with British growers and farmers, as part of Co-op’s ongoing strategy to strengthen resilience in its fresh produce supply chain. The new LEAF marque is a recognised standard for
- [Gerety Awards Introduces the Moments Cut and Reveals the 2026 Grand Jury](https://ethicalmarketingnews.com/gerety-awards-introduces-the-moments-cut-and-reveals-the-2026-grand-jury) - Gerety Awards is expanding for 2026 with Moments Cut, a new category created to honour campaigns that didn’t wait for permission—ideas that reacted with instinct, capturing culture in real time. Announced alongside the category debut is an early look at the 2026 Gerety Grand Jury, a global panel of founders, chief creatives, brand and media
- [Ambitious new UK project to transform human disease modelling](https://ethicalmarketingnews.com/ambitious-new-uk-project-to-transform-human-disease-modelling) - A major new initiative aims to redefine human-based research models for greater understanding of disease and the acceleration of new medicines. The proposal will enable the development of advanced, specific and highly reproducible human in vitro models with the aim of making them widely available to researchers in academia and industry. The £15.9 million project
- [FUNCTION and Maggie’s Toronto launch “Destigmatize: Voices,” a poetic new HIV awareness campaign.](https://ethicalmarketingnews.com/function-and-maggies-toronto-launch-destigmatize-voices-a-poetic-new-hiv-awareness-campaign) - FUNCTION and Maggie’s Toronto have launched Destigmatize: Voices, the next chapter of their HIV awareness platform Destigmatize.ca. This year’s campaign—brought to life with the ongoing support of returning partner Yabu Pushelberg—aims to deepen public understanding of HIV stigma and the complexities of disclosure by using personal storytelling to show how empathy and informed action shape
- [Oxfam accuse Swedish politicians of sticking 'head in the sand' on poverty](https://ethicalmarketingnews.com/oxfam-accuse-swedish-politicians-of-sticking-head-in-the-sand-on-poverty) - Oxfam stunned Stockholm with a bold, guerrilla-style protest outside the Swedish Parliament. Eight life-sized mannequins, each representing a different party leader from Sweden’s eight parliamentary parties, stood with their heads buried in sand, symbolizing politicians' refusal to address the growing poverty and inequality in the country. As the city awoke, the protest took politicians heading
- [Kenya Launches 2026 International Volunteer Year](https://ethicalmarketingnews.com/kenya-launches-2026-international-volunteer-year) - On 5 December 2025, Kenya officially launched the International Year of Volunteers for Sustainable Development (IVY 2026) at a high-level event held on the margins of the 7th UN Environment Assembly (UNEA-7) at the United Nations Office in Nairobi, followed by an environmental volunteering activity at Karura Forest. This national launch celebrates Kenya’s critical
- [Tom Grennan backs RSPCA appeal with new ‘tear-jerking’ video using ‘You Are Not Alone’ single](https://ethicalmarketingnews.com/tom-grennan-backs-rspca-appeal-with-new-tear-jerking-video-using-you-are-not-alone-single) - The “life changing” impact pets can have on people’s mental health has come under the spotlight in a powerful new partnership between the RSPCA and British singer-songwriter Tom Grennan.A tear-jerking new video - starring a dog recently rescued and rehomed by the RSPCA - has been released to Grennan’s single ‘You Are Not Alone’ - and highlights the unique
- [Octopus EV surges past £2bn in electric car funding](https://ethicalmarketingnews.com/octopus-ev-surges-past-2bn-in-electric-car-funding) - Octopus Electric Vehicles (Octopus EV) has extended and upsized its funding line from global banks to get more electric vehicles on roads, bringing its total EV funding to £2 billion. The deal allows Octopus to supercharge its EV fleet, pushing it from 40,000 cars currently to more than 75,000 once all funds are deployed. This
- [XCF Global Moves to Double SAF Production](https://ethicalmarketingnews.com/xcf-global-moves-to-double-saf-production) - XCF Global, Inc., a key player in decarbonising the aviation industry through Sustainable Aviation Fuel (“SAF”), recently announced new development milestones at its New Rise Reno 2 site, the Company’s second SAF production facility and the next deployment of its scalable, modular production platform. XCF has completed initial site work at New Rise Reno 2,
- [Manchester City and Xylem launch ‘Every Drop Counts’ campaign to celebrate rainwater self-sufficiency at City Football Academy](https://ethicalmarketingnews.com/manchester-city-and-xylem-launch-every-drop-counts-campaign-to-celebrate-rainwater-self-sufficiency-at-city-football-academy) - Manchester City has reached a significant sustainability milestone: City Football Academy, home to the Club’s 16 training pitches, now irrigates exclusively with rainwater. This innovation eliminates reliance on external water sources, conserves local water supplies, and reduces the Club’s environmental footprint. Since July 2023, Manchester City has saved an impressive 80 million liters of clean
- [Global Fishing Watch and Benioff Ocean Science Laboratory Launch Deep-Sea Mining Watch](https://ethicalmarketingnews.com/global-fishing-watch-and-benioff-ocean-science-laboratory-launch-deep-sea-mining-watch) - Global Fishing Watch, an international nonprofit organization advancing ocean governance through transparency of human activity at sea, and the Benioff Ocean Science Laboratory, at the University of California, Santa Barbara, have unveiled an upgraded open-access portal designed to bring unprecedented transparency to vessels engaged in emerging mineral exploration in the depths of the ocean, the
- [Second round of Westminster Green Investment launches to raise £2 million for a greener city](https://ethicalmarketingnews.com/second-round-of-westminster-green-investment-launches-to-raise-2-million-for-a-greener-city) - Westminster City Council has launched the second round of Westminster Green Investment (WGI) with the ethical crowdfunding platform Abundance Investment. This exciting scheme invites residents and businesses to invest in local green initiatives and help raise £2 million or more for a cleaner, more sustainable Westminster. Following the success of the first round in 2023,
- [The Humane League Celebrates 20 Years of Progress for Farm Animals,Welcomes New CEO Dan Shannon](https://ethicalmarketingnews.com/the-humane-league-celebrates-20-years-of-progress-for-farm-animalswelcomes-new-ceo-dan-shannon) - The Humane League (THL), a global nonprofit working to end the abuse of animals raised for food, is celebrating its 20th anniversary, a milestone that marks two decades of groundbreaking victories for farm animals and a future that’s closer than ever to a world without factory farming. Since its founding in 2005, The Humane League
- [Legacy Hub launches with partnership model to generate funding for charities](https://ethicalmarketingnews.com/legacy-hub-launches-with-partnership-model-to-generate-funding-for-charities) - Legacy Hub, a new digital platform helping families organise essential documents and preserve cherished memories, has launched in the UK with a dedicated funding commitment to leading charities. As part of its launch, Legacy Hub has established a series of charity partnerships. Supporters of each partner charity will receive an exclusive discount on their Legacy Hub subscription, while the company
- [Budget expectations fall faster than business optimism for marketers in 2026](https://ethicalmarketingnews.com/budget-expectations-fall-faster-than-business-optimism-for-marketers-in-2026) - Only a fifth (19%) of brand marketers expect budgets to rise next year, despite over half (59%) believing business will improve. 40 percentage point gap highlights continuing need for marketers to do more with less WARC releases The Voice of the Marketer report- a deep dive into a survey of 1,000+ marketers worldwide Marketers’ cooling optimism, uncertainty around US trade policies,
- [Sodexo and The Aurora Group celebrate decade of supporting SEND students into hospitality careers](https://ethicalmarketingnews.com/sodexo-and-the-aurora-group-celebrate-decade-of-supporting-send-students-into-hospitality-careers) - Sodexo UK & Ireland and The Aurora Group, one of the UK’s leading independent providers of education, care and support services for children and young people with additional needs, are celebrating ten years of collaboration focused on empowering young people to create meaningful opportunities that go far beyond the classroom - opening doors, building confidence,
- [Business Disability Forum launches its Disability Smart Impact Awards 2026](https://ethicalmarketingnews.com/business-disability-forum-launches-its-disability-smart-impact-awards-2026) - Business Disability Forum’s (BDF) Disability Smart Impact Awards 2026, which opened for nominations on 3 December, mark a new chapter in recognising the importance of disability inclusion and the businesses and organisations driving positive change. This year’s awards have been renamed to focus specifically on impact, reflecting the difference that inclusive business practice can make
- [High-growth businesses can - and should - lead on Net Zero with support from target-setting standards and government policy](https://ethicalmarketingnews.com/high-growth-businesses-can-and-should-lead-on-net-zero-with-support-from-target-setting-standards-and-government-policy) - High-growth companies have a major role in leading the Net Zero transition but need enabling conditions to do so, including supportive government policy and updated target setting standards, according to the Grow to Zero report from the Carbon Trust Economic growth and business’s financial success don’t have to come at the expense of climate action
- [PRCA 2025 UK Census Highlights Strategic Growth and Stalled DEI Progress](https://ethicalmarketingnews.com/prca-2025-uk-census-highlights-strategic-growth-and-stalled-dei-progress) - The Public Relations and Communications Association (PRCA), in partnership with OnePoll, has today published its UK PR and Communications Census 2025, providing the latest analysis of the industry’s workforce, skills and challenges. The findings reveal significant shifts in strategic capability, continued anxiety around AI adoption, and persistent inequalities across gender, ethnicity and wellbeing. Gender and
- [IPA welcomes final ASA guidance on LHF advertising rules](https://ethicalmarketingnews.com/ipa-welcomes-final-asa-guidance-on-lhf-advertising-rules) - The ASA has now published its response to its consultation on incorporating the new LHF advertising rules into the CAP and BCAP Codes. This includes the final version of the statutory guidance that industry has been expecting for so long. Although the rules don't come into effect until 5 January, the guidance is now 'live'
- [72 cities from 46 countries join UNESCO’s Global Network of Learning Cities](https://ethicalmarketingnews.com/72-cities-from-46-countries-join-unescos-global-network-of-learning-cities) - UNESCO welcomes 72 new cities from 46 countries to the Global Network of Learning Cities, recognizing their outstanding commitment to making the right to education across all ages a reality for all at the local level. Education transcends the classroom – it is a collective endeavour, and cities play a key role in promoting learning
- [Size does matter – National Trust launches appeal to help fund purchase and care of land around Cerne Abbas Giant](https://ethicalmarketingnews.com/size-does-matter-national-trust-launches-appeal-to-help-fund-purchase-and-care-of-land-around-cerne-abbas-giant) - The National Trust launches appeal to raise over £300,000 to help fund the purchase and care of land around the Cerne Abbas Giant The charity is looking to raise £330,000 to help fund the purchase and care of, a 138‑hectare (340‑acre) site - equivalent to 190 football pitches - surrounding the famous Cerne Abbas Giant
- [Record donations show the power of gardens and garden visits for good causes](https://ethicalmarketingnews.com/record-donations-show-the-power-of-gardens-and-garden-visits-for-good-causes) - 2025 was another landmark year for the National Garden Scheme with a record £3,875,596 donated from funds gathered at garden openings throughout the year. The donations helped thousands of people living with cancer, Parkinson’s, poor mental health, or the pressures of unpaid caring, by supporting the nurses, health professionals and case workers who care for them. Our donations also
- [‘Love your leftovers: feast smart, waste less’ campaign to save food, money and time this Christmas.](https://ethicalmarketingnews.com/love-your-leftovers-feast-smart-waste-less-campaign-to-save-food-money-and-time-this-christmas) - Christmas, like many celebrations, tends to revolve around sharing meals with friends and family, spreading generosity and joy. A time when people want to ensure plenty of food is on the table. However, there is the unwelcome peril of buying or cooking too much, stealing the fun from Christmas by filling our bins with food
- [CAP - Tread carefully: Baby steps towards compliance](https://ethicalmarketingnews.com/cap-tread-carefully-baby-steps-towards-compliance) - The ASA/CAP have released a post called: Tread carefully: Baby steps towards compliance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our article on ads for baby products is
- [Willis Sustainable Fuels and Green Finance Institute launch Accelerator to advance UK’s Sustainable Aviation Fuel infrastructure](https://ethicalmarketingnews.com/willis-sustainable-fuels-and-green-finance-institute-launch-accelerator-to-advance-uks-sustainable-aviation-fuel-infrastructure) - Willis Sustainable Fuels UK Limited, a subsidiary of Willis Lease Finance Corporation and the Green Finance Institute, an independent advisor to governments and investors, have announced a Sustainable Aviation Fuel (SAF) Project Accelerator to bring WSF’s pioneering SAF project at Wilton International in Teesside to Final Investment Decision (FID) and establish a replicable blueprint for
- [Asda updates on ESG performance](https://ethicalmarketingnews.com/asda-updates-on-esg-performance) - Asda has published its fifth Environmental, Social and Governance Report, updating on the progress made towards its ESG targets last year. Key updates from the report include: Net Zero Carbon A 12% reduction in operational carbon emissions (scope 1&2) since 2023. Asda has now reduced its scope 1&2 carbon footprint by 48% since 2021 –
- [Ocean’s climate targets are validated by the Science Based Targets initiative (SBTi)](https://ethicalmarketingnews.com/oceans-climate-targets-are-validated-by-the-science-based-targets-initiative-sbti) - Ocean has reaffirmed its mission to help deliver a net zero economy, supported by the Science Based Targets initiative (SBTi) which has validated Ocean’s climate targets to reduce greenhouse gas (GHG) emissions. The SBTi has approved Ocean’s near-term science based emissions reduction target which will see Ocean will reduce its carbon emissions by 42% by 2030
- [ICO action secures increased cookie compliance, giving millions stronger control over their personal information online](https://ethicalmarketingnews.com/ico-action-secures-increased-cookie-compliance-giving-millions-stronger-control-over-their-personal-information-online) - The Information Commissioner’s Office (ICO) has provided an update on its action to tackle cookie compliance, which has brought the vast majority of the UK’s most used websites into compliance with rules on the use of advertising cookies. This has given an estimated 80% of UK internet users over the age of 14 -
- [OAAA Announces 2025 OOH Media Plan Award Winners](https://ethicalmarketingnews.com/oaaa-announces-2025-ooh-media-plan-award-winners) - The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the winners of its 2025 OOH Media Plan Awards, marking the program’s 25th year celebrating the most effective and inspiring OOH media strategies. The OOH Media Plan Awards recognize the central
- [Global Alliance unveils first global DEI Policy Framework for the public relations and communication profession](https://ethicalmarketingnews.com/global-alliance-unveils-first-global-dei-policy-framework-for-the-public-relations-and-communication-profession) - The Global Alliance for Public Relations and Communication Management has launched the Global Diversity, Equality, Equity and Inclusion (DEI) Policy Framework 2025, the first global initiative for DEI across the public relations and communication profession. Developed through extensive consultation with members worldwide, the Framework provides a consistent standard of DEI knowledge and practice that is
- [Fairtrade calls for cocoa industry to invest in co-operatives to boost farmer resilience amid market volatility](https://ethicalmarketingnews.com/fairtrade-calls-for-cocoa-industry-to-invest-in-co-operatives-to-boost-farmer-resilience-amid-market-volatility) - As 2025 draws to a close, leading cocoa brands and suppliers face a decisive moment in shaping the future of sustainable supply chains. As many are shifting their strategy in light of upcoming regulations, supply and price volatility, Fairtrade calls on them to ensure their purchasing practices and programme investments put cooperatives at the front
- [Happy New Year!](https://ethicalmarketingnews.com/happy-new-year-8) - Happy New Year to everyone from Ethical Marketing News!
- [Ceres: Weakened federal fuel economy standards will drive up costs for American businesses and consumers](https://ethicalmarketingnews.com/ceres-weakened-federal-fuel-economy-standards-will-drive-up-costs-for-american-businesses-and-consumers) - The National Highway Traffic Safety Administration’s move today to revise federal fuel economy standards will jeopardize investments in domestic auto manufacturing, disrupt efforts to onshore critical mineral and battery supply chains, and increase costs for American businesses and consumers. “Rolling back federal fuel economy standards will raise transportation costs for businesses and consumers, deepening the
- [From cheese rolling to bagpiping: UK launches search for traditions that define our communities](https://ethicalmarketingnews.com/from-cheese-rolling-to-bagpiping-uk-launches-search-for-traditions-that-define-our-communities) - Communities across the UK are invited to submit their most treasured traditions to a new inventory of living heritage. The UK-wide inventory will spark a national conversation about the crafts, customs and celebrations valued by communities, helping to safeguard them for future generations. Living heritage encompasses practices passed down through generations - from tartan weaving
- [Hosted by Whoopi Goldberg, Sam Champion and Jesse Palmer, the Ad Council’s 71st Annual Public Service Award Dinner Raises Record-Breaking $10 Million](https://ethicalmarketingnews.com/hosted-by-whoopi-goldberg-sam-champion-and-jesse-palmer-the-ad-councils-71st-annual-public-service-award-dinner-raises-record-breaking-10-million) - On Thursday, December 4, the Ad Council, America’s leading organization harnessing the power of communications for social impact, held its Annual Public Service Award Dinner. Commissioner of the NFL, Roger Goodell, was honored for his leadership in driving the league’s long-standing commitment to public service. Held at the Glasshouse in New York City, the event
- [Uganda Secures Africa’s First Green Climate Fund Result-Based Payment](https://ethicalmarketingnews.com/uganda-secures-africas-first-green-climate-fund-result-based-payment) - The Green Climate Fund (GCF) has approved a US$31 million results-based payment for Uganda in recognition of the country’s measurable success in reducing deforestation and greenhouse gas emissions. The approval is a historic milestone for Uganda and Africa, being the first GCF results-based payment project on the continent. The funding follows the presentation of the
- [When he was on the streets, the St. Pancras station piano was Francois’ only solace. Now he nurtures his extraordinary gift for music in a safe and secure home](https://ethicalmarketingnews.com/when-he-was-on-the-streets-the-st-pancras-station-piano-was-francois-only-solace-now-he-nurtures-his-extraordinary-gift-for-music-in-a-safe-and-secure-home) - National homelessness charity, Crisis, is today releasing a powerful new campaign film; a story of one man’s journey out of homelessness, the difference that Christmas kindness can make, and the healing power of music. The film tells the story of Francois Pierron, who became homeless after moving to London and having his wallet and passport
- [Triodos targets reduced emissions and financing of 275 energy transition projects by 2030](https://ethicalmarketingnews.com/triodos-targets-reduced-emissions-and-financing-of-275-energy-transition-projects-by-2030) - Following the COP30 climate in Brazil, which saw little progress on the integration of climate and nature targets, Triodos Bank today launches its first integrated Climate & Nature Strategy that turns ambition into immediate, measurable steps. It includes concrete targets to rapidly reduce emissions, accelerate the energy transition and scale-up high-integrity Nature-based Solutions. Following the
- [New rules and guidance for less healthy food and drink advertising](https://ethicalmarketingnews.com/new-rules-and-guidance-for-less-healthy-food-and-drink-advertising) - Today, the Committees of Advertising Practice (CAP) have published the outcome of their consultation on rules and guidance to implement new legal restrictions on advertising food and drink products. Following formal approval by the Advertising Standards Authority (ASA) and Ofcom, CAP’s regulatory statement confirms how the new restrictions will be administered through the UK Advertising
- [Deep sea mining in the Arctic stopped once again](https://ethicalmarketingnews.com/deep-sea-mining-in-the-arctic-stopped-once-again) - The newly elected Norwegian government recently ruled out deep sea mining licenses in Arctic waters until at least the end of 2029. The agreement to stop all exploration and exploitation of deep sea minerals was confirmed after pressure from the environmental movement and hard negotiations from the green opposition parties in Norway. Haldis Tjeldflaat Helle,
- [SBTN announces first cohort of companies stepping up for nature](https://ethicalmarketingnews.com/sbtn-announces-first-cohort-of-companies-stepping-up-for-nature) - The Science Based Targets Network (SBTN) recently announced the first cohort of companies joining its Step Up for Nature initiative, collectively signaling their intent to take science-based action on nature in line with the Kunming-Montreal Global Biodiversity Framework. Through the initiative, companies publicly share the next step they intend to complete on their journey toward
- [Green Economy Surpasses $5 Trillion: New Report Highlights Path to $7 Trillion by 2030](https://ethicalmarketingnews.com/green-economy-surpasses-5-trillion-new-report-highlights-path-to-7-trillion-by-2030) - A new report from the World Economic Forum ’s Alliance of CEO Climate Leaders and Boston Consulting Group (BCG) finds the global green economy has already surpassed $5 trillion and is projected to exceed $7 trillion by 2030. In the last decade it was the second-fastest growing sector, outpaced only by technology. The report, titled
- [ResponsibleGlass Launch](https://ethicalmarketingnews.com/responsibleglass-launch) - Launching recently. ResponsibleGlass will help drive down carbon emissions, increase supply chain transparency and accelerate the shift toward more responsible practices across the entire glass industry. ResponsibleGlass, the newly formed international multi-stakeholder not-for-profit standards and certification programme for the responsible low-carbon production of glass is launched today with a commitment to help drive down carbon emissions, increase
- [Royal Mail powers ahead with new fleet of electric HGVs](https://ethicalmarketingnews.com/royal-mail-powers-ahead-with-new-fleet-of-electric-hgvs) - Royal Mail has rolled out its first fleet of eight electric Heavy Goods Vehicles (eHGVs) at its Midlands and North West Parcel Hubs. The launch is a major step forward in reducing the company’s carbon emissions by replacing diesel-powered 42-tonne trucks with zero-emission alternatives. The eight DAF 42-tonne XD 350E electric HGVs will operate around
- [UK Corporate Accountability Exposed as Climate Commitments Fail to Deliver](https://ethicalmarketingnews.com/uk-corporate-accountability-exposed-as-climate-commitments-fail-to-deliver) - A new analysis of FTSE 250 companies has found that three years of improved climate disclosure and rising net-zero pledges have delivered almost no real-world decarbonisation, raising concerns about the credibility of UK corporate climate action as COP30 continues in Brazil. The report - The Credibility Gap: FTSE 250 Climate Performance 2022- 2024, an annual
- [FCA sets out proposals to make ESG ratings transparent, reliable and comparable](https://ethicalmarketingnews.com/fca-sets-out-proposals-to-make-esg-ratings-transparent-reliable-and-comparable) - The FCA has published proposals to ensure that environmental, social and governance (ESG) ratings are transparent, reliable and comparable. The move is estimated to deliver around £500m in net benefits over the next decade. ESG ratings inform investment decisions, risk management and regulatory reporting. Global spending on ESG data, including ratings, is projected to reach
- [Supermarkets playing with fire on future of food, says WWF](https://ethicalmarketingnews.com/supermarkets-playing-with-fire-on-future-of-food-says-wwf) - The UK’s broken food system is causing environmental collapse and creating volatility in supply and price, according to a report by WWF released recently. Drawing on data from 10 retailers (Aldi, Asda, Co-op, Lidl GB, Marks & Spencer, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose), 2025’s What's in Store for the Planet report assesses the
- [VA and the Ad Council Affirm That Every Veteran Deserves Support – Regardless of When, Where or Why They Served](https://ethicalmarketingnews.com/va-and-the-ad-council-affirm-that-every-veteran-deserves-support-regardless-of-when-where-or-why-they-served) - The U.S. Department of Veterans Affairs (VA) and the Ad Council have unveiled a new series of public service advertisements (PSAs) as part of their ongoing national campaign, “Don’t Wait. Reach Out.” The initiative encourages all Veterans facing challenges to visit VA.gov/REACH, a comprehensive resource hub specially designed to connect them with resources and services
- [Unity Trust Bank awards £50,000 worth of grants to customers’ social impact projects](https://ethicalmarketingnews.com/unity-trust-bank-awards-50000-worth-of-grants-to-customers-social-impact-projects) - Unity Trust Bank has announced the recipients of its annual £50,000 Impact Grants programme. Nearly 200 grant applications were received this year from Unity customers across a range of sectors in the UK. Ten socially-minded organisations, each receiving £5,000, were chosen by a panel of judges. The successful recipients are: Break The Silence supports people
- [86% of marketers in the dark on campaign and performance effectiveness, report finds](https://ethicalmarketingnews.com/86-of-marketers-in-the-dark-on-campaign-and-performance-effectiveness-report-finds) - Funnel, the marketing intelligence platform, and market insights company Ravn Research have recently released a report on the state of agencies and in-house marketers. Full report available here. The report draws upon quantitative and qualitative research from 238 in-house and agency marketers and leaders. Funnel and Ravn have found that marketers are inundated with data
- [UK Giving is Evolving as Micro-Donations Gain Momentum](https://ethicalmarketingnews.com/uk-giving-is-evolving-as-micro-donations-gain-momentum) - Ahead of Giving Tuesday on 2nd December 2025, new research from UK micro-donation charity Pennies revealed growing awareness and support for digital micro-giving. The survey, conducted by Sapio Research among 2,000 UK adults, shows that micro-donations to charities are becoming a key part of everyday giving behaviour. While cash remains a valued way to donate,
- [Sodexo’s commitment to tackling food waste recognised with two wins at 2025 ‘waste2zero’ awards](https://ethicalmarketingnews.com/sodexos-commitment-to-tackling-food-waste-recognised-with-two-wins-at-2025-waste2zero-awards) - Sodexo UK & Ireland has been named Best Resource Management Business of the Year and awarded the Best Food Waste Prevention Project Award at the 2025 ‘waste2zero’ awards organised by Footprint Media the leading voice on sustainability in the food service sector. Both awards were given to Sodexo for its pioneering WasteWatch food waste prevention
- [UK Charities Must Close The ‘Engagement Gap’ To Survive](https://ethicalmarketingnews.com/uk-charities-must-close-the-engagement-gap-to-survive) - UK charities are facing an existential threat due to a critical supporter engagement gap, resulting in nearly half of all first-time donors failing to make a second donation, and accelerating a decline in giving that has seen four million fewer UK adults donate since 2019. The findings come from a new report, Mind The Engagement
- [Eurobest reveals 2025 Shortlists](https://ethicalmarketingnews.com/eurobest-reveals-2025-shortlists) - The Eurobest Awards, celebrating Europe’s most groundbreaking creativity, has today revealed the 2025 shortlisted work. Last month, Juries convened in London to review and benchmark the very best in European creativity and effectiveness. This year’s Awards received entries from 37 markets across Europe, with work from 25 of those markets making the shortlists. Bosnia &
- [Clyde & Co partners with Nature Broking with pioneering balance sheet treatment that transforms sustainability investment from cost to asset ](https://ethicalmarketingnews.com/clyde-co-partners-with-nature-broking-with-pioneering-balance-sheet-treatment-that-transforms-sustainability-investment-from-cost-to-asset) - An innovative approach to sustainability accounting this week resulted in a major deal between global law firm Clyde & Co and Nature Broking. Capitalising the firm’s investment as a balance sheet asset rather than a profit-and-loss expense, Nature Broking is set to manage a strategic portfolio for a multi-year carbon removal credit procurement programme. It has secured supply to
- [Change happens often; transformation doesn’t. Fairtrade Standards are evolving to support farmers, workers, and businesses thrive in a rapidly changing world](https://ethicalmarketingnews.com/change-happens-often-transformation-doesnt-fairtrade-standards-are-evolving-to-support-farmers-workers-and-businesses-thrive-in-a-rapidly-changing-world) - From climate change and widening social inequalities, to rising costs and an increasingly complex regulatory environment, farmers, workers, and businesses are facing a complex range of challenges. Fairtrade International recognises that responding to these evolving needs requires innovative approaches and stronger support systems. Tapping into the organisation’s decades long experience of supporting certified organisations to
- [Regional UK & Ireland winner of global Cook for Change! sustainability chef challenge announced](https://ethicalmarketingnews.com/regional-uk-ireland-winner-of-global-cook-for-change-sustainability-chef-challenge-announced) - Gordon Carberry, a craft development chef with Sodexo Ireland has won the UK and Ireland regional final of the Sodexo global Cook for Change! sustainability chef challenge 2026 and will go on to compete against eight other Sodexo chefs from across the globe in the grand final which is being held in London in March
- [Women working for women experience smaller pay gaps](https://ethicalmarketingnews.com/women-working-for-women-experience-smaller-pay-gaps) - Women working in organisations led by a woman chief executive tend to face smaller pay gaps than those working for a man, according to a new study of companies and non-profits working in the global health sector. Closing the Gap? 2025 Analysis of Gender Pay Gaps in UK Organisations Active in Global Health, published by
- [Europe moves forward on carbon farming with Ireland’s national framework as key model](https://ethicalmarketingnews.com/europe-moves-forward-on-carbon-farming-with-irelands-national-framework-as-key-model) - Ireland has reached a significant milestone in carbon farming, with the publication of draft principles for a nation-wide carbon farming framework, co-developed by Climate KIC and the Irish Department of Agriculture, Food and the Marine. Ireland is among the first European countries to propose a national framework for carbon farming, marking a major step in
- [New CIPR research finds lack of industry exposure and work experience turning next generation away from PR careers](https://ethicalmarketingnews.com/new-cipr-research-finds-lack-of-industry-exposure-and-work-experience-turning-next-generation-away-from-pr-careers) - The Chartered Institute of Public Relations (CIPR) has published new research revealing that limited access to industry professionals and work experience is deterring the next generation from choosing careers in public relations and communications. The report – Choosing Public Relations: Factors impacting career choice for the next generation of potential PR practitioners – was authored
- [Stars unite for powerful '24 Hour Rape Truce' film](https://ethicalmarketingnews.com/stars-unite-for-powerful-24-hour-rape-truce-film) - Well-known actors, musicians, and public figures – 123 in total – have joined forces in a short film to highlight the issue of sexual violence for this year’s UN 16 Days of Activism against Gender-Based Violence. Singer-songwriters Self Esteem and Lianne La Havas, and actors Jason Isaacs, David Morrissey, Dame Harriet Walter, Saffron Burrows, Nathan
- [The Hague becomes first Dutch city to ban steel slag](https://ethicalmarketingnews.com/the-hague-becomes-first-dutch-city-to-ban-steel-slag) - The Hague has become the first city in the Netherlands to ban the use of steel slag in public space. The material, a by-product of steel production, has long been sold under the name Duomix and widely used in roadbuilding and other construction projects across the country. From now on, The Hague no longer allows
- [FASTA programme launched to scale technologies that make farming part of the climate solution](https://ethicalmarketingnews.com/fasta-programme-launched-to-scale-technologies-that-make-farming-part-of-the-climate-solution) - FASTA - a pioneering programme backed by the UK Agri-Tech Centre and delivered in partnership with the Carbon Trust launched recently to help UK-based innovators scale the technologies needed to support sustainable farming in the UK. Developed in collaboration with key industry stakeholders, FASTA aims to accelerate the adoption of Measurement, Reporting and Verification (MRV)
- [Brazilian coffee unions and cooperatives strengthen safety and health](https://ethicalmarketingnews.com/brazilian-coffee-unions-and-cooperatives-strengthen-safety-and-health) - Coffee cooperatives, smallholder farmers and rural unions in Brazil’s main coffee-growing region joined efforts to promote safer and healthier workplaces through two capacity-building activities organized by the International Labour Organization (ILO) through its Vision Zero Fund in collaboration with Brazil’s Ministry of Labour and Employment and the National Confederation of Rural Salaried Workers (CONTAR), and with co-financing
- [PRCA Strengthens Membership Offer with an Updated Member Value Proposition](https://ethicalmarketingnews.com/prca-strengthens-membership-offer-with-an-updated-member-value-proposition) - The Public Relations and Communications Association (PRCA) has launched a revitalised Member Value Proposition (MVP), a thorough upgrade to the support, services and strategic guidance offered to its diverse and growing membership community. The enhanced MVP is designed to make PRCA membership easy and engaging, empowering practitioners, agencies and in-house teams to grow personally, professionally
- [European Union and UNESCO launch a new initiative to strengthen literacy and economic resilience in Afghanistan](https://ethicalmarketingnews.com/european-union-and-unesco-launch-a-new-initiative-to-strengthen-literacy-and-economic-resilience-in-afghanistan) - The European Union (EU) announced the launch of a new partnership with the United Nations Educational, Scientific, and Cultural Organization (UNESCO) for a total of € 4.7 million for economic empowerment through community-based skills development and literacy training in Afghanistan. This initiative will provide essential community-based education and livelihood skills to 7,500 youth and adults,
- [WRAP wins £200,000 Sky Zero Footprint Funding to bring recycling back to life](https://ethicalmarketingnews.com/wrap-wins-200000-sky-zero-footprint-funding-to-bring-recycling-back-to-life) - Global environmental action NGO WRAP has received a boost to its communications campaign with funding from the prestigious Sky Zero Footprint Fund. The organisation will receive £200,000 advertising spend awarded under the Fund’s Catalyst Category, given to charities that are “driving behavioural change by unrelenting environmental commitment.” David Wilson, Director of Communications at WRAP, said
- [CATF named most effective climate organization for the sixth year in a row](https://ethicalmarketingnews.com/catf-named-most-effective-climate-organization-for-the-sixth-year-in-a-row) - Clean Air Task Force has once again been recognized by leading independent evaluators as one of the most effective climate organizations in the world—marking the sixth straight year CATF has earned top rankings for its impact, rigor, and results. In its newly released 2025-2026 Top Climate Nonprofits list, Giving Green announced $26 million in grants
- [CARBIOS signs two new multi-year commercial agreements for recycled PET with major players in the beverage industry](https://ethicalmarketingnews.com/carbios-signs-two-new-multi-year-commercial-agreements-for-recycled-pet-with-major-players-in-the-beverage-industry) - CARBIOS (Euronext Growth Paris : ALCRB), announces the signing of two new multi-year commercial agreements with major players in beverage industry, for the supply of recycled PET (r-PET). The signing of these two new commercial agreements marks CARBIOS’s entry into a new strategic sector: beverages. These new commercial agreements are part of the pre-commercialization process
- [Charity Bank Wins Specialist Lender of the Year at NACFB Broker Partner Awards 2025](https://ethicalmarketingnews.com/charity-bank-wins-specialist-lender-of-the-year-at-nacfb-broker-partner-awards-2025) - Charity Bank has been crowned Specialist Lender of the Year at the 2025 NACFB Broker Partner Awards. This accolade recognises our unique approach to lending and our commitment to supporting charities and social enterprises nationwide. The NACFB Awards celebrate the best in commercial finance, with over 428 entries from more than 100 lenders across 23
- [Over half of LEGO Group packing lines switch from plastic bags to paper-based alternatives](https://ethicalmarketingnews.com/over-half-of-lego-group-packing-lines-switch-from-plastic-bags-to-paper-based-alternatives) - The LEGO Group is celebrating a significant milestone in its journey to make all its packaging from more sustainable sources. Over half (56%) of packing lines that package LEGO bricks have now transitioned away from using single-use plastic bags, replacing them with sustainably sourced, technically recyclable paper-based alternatives. Currently, 93% of LEGO packaging by weight
- [Danone achieves B Corp™ certification worldwide](https://ethicalmarketingnews.com/danone-achieves-b-corp-certification-worldwide) - Danone has officially achieved B Corp™ certification worldwide, becoming a global leader in B Corp™ certification at scale. With more than 200 legal Danone entities now certified in over 60 countries, Danone employees represent around 9% of the global B Corp™ movement workforce. This milestone marks the culmination of a 10-year journey which began in
- [RES signs its first services contract with Matrix Renewables and boosts its solar growth in Spain​​](https://ethicalmarketingnews.com/res-signs-its-first-services-contract-with-matrix-renewables-and-boosts-its-solar-growth-in-spain) - RES has signed its first operation and maintenance (O&M) contract with Matrix Renewables, an independent power producer backed by the TPG Rise investment fund and one of the fastest-growing players in the international renewable energy sector. The contract covers the O&M of more than 300 MW of photovoltaic power distributed across five Spanish provinces: Jaén,
- [Ocean Outdoor seeks six environmental partners to champion the planet in 2026](https://ethicalmarketingnews.com/ocean-outdoor-seeks-six-environmental-partners-to-champion-the-planet-in-2026) - Applications are now open for Ocean’s annual environmental fund, Drops in the Ocean. The Digital Out of Home (DOOH) advertising company is seeking six partners to champion their work and build public support in 2026. Now in its fifth year, Drops in the Ocean sees Ocean donates 2% of the company’s annual reported revenue in
- [Merry Christmas from Ethical Marketing News](https://ethicalmarketingnews.com/merry-christmas-from-ethical-marketing-news) - Merry Christmas to everyone from Ethical Marketing News!
- [UNICEF Goodwill Ambassador Sir David Beckham meets children in India and champions equality, empowerment and opportunity](https://ethicalmarketingnews.com/unicef-goodwill-ambassador-sir-david-beckham-meets-children-in-india-and-champions-equality-empowerment-and-opportunity) - UNICEF Goodwill Ambassador Sir David Beckham met children and young people during a visit to India this week, and called for equal opportunities, inclusion and empowerment for every child. Sir David Beckham said, “I am humbled by the drive, resilience and passion of the children and young people I met today who are fighting for
- [Octopus Energy joins global campaign to scale up renewables across Africa](https://ethicalmarketingnews.com/octopus-energy-joins-global-campaign-to-scale-up-renewables-across-africa) - Octopus Energy Generation has joined the European Commission, the Republic of South Africa and Global Citizen’s Scaling Up Renewables in Africa campaign, which announced that it had raised $17.8 billion (€15.5bn) in public and private sector contributions during the G20 Leaders’ Summit in Johannesburg. Octopus is the only British business contributing to the global campaign,
- [Fairtrade increases cotton Minimum Prices to support future growth](https://ethicalmarketingnews.com/fairtrade-increases-cotton-minimum-prices-to-support-future-growth) - As part of an effort to address inflation and increasing production costs, Fairtrade International has implemented new Minimum Prices for cotton. Approved by Fairtrade’s Standard Committee, the Minimum Prices for cotton have increased between 30 - 66 percent, reflecting the current realities of the cotton industry. The new prices went into effect on 1 October
- [Tetra Pak launches Integrated Heat Pump system to electrify pasteurization and cut energy use by up to 77%](https://ethicalmarketingnews.com/tetra-pak-launches-integrated-heat-pump-system-to-electrify-pasteurization-and-cut-energy-use-by-up-to-77) - Tetra Pak recently announced the expansion of its Factory Sustainable Solutions portfolio with its new Tetra Pak® Integrated Heat Pump system for pasteurizers, designed to help food and beverage (F&B) producers reduce energy use and cut costs. Pasteurization is a critical process for food safety and quality, but traditional systems are energy-intensive, typically relying on
- [Kellanova, Walmart and Indigo Ag Partner to Advance Farmer Prosperity in Arkansas through Regenerative Agriculture](https://ethicalmarketingnews.com/kellanova-walmart-and-indigo-ag-partner-to-advance-farmer-prosperity-in-arkansas-through-regenerative-agriculture) - Kellanova, Walmart and Indigo Ag today announced a new partnership designed to strengthen farmer prosperity through regenerative agriculture across Arkansas. Through the Source by Indigo program, the collaboration provides farmers with resources, data, and technical support to build more resilient and profitable rice farming operations across the state. The co-investment builds on four years of
- [One-third of the world’s water supply never makes it to the tap.](https://ethicalmarketingnews.com/one-third-of-the-worlds-water-supply-never-makes-it-to-the-tap) - A large portion of the world's drinking water supply is lost before reaching homes and businesses due to outdated infrastructure. The Coca‑Cola Foundation is supporting efforts to address this issue. Drinking water is lost due to leaky pipes and outdated systems1 Advanced AI tools, backed by The Coca‑Cola Foundation, are being used to predict water
- [Ceres CEO and President Mindy Lubber testifies on Beacon Hill to support the creation of a climate bank in Massachusetts](https://ethicalmarketingnews.com/ceres-ceo-and-president-mindy-lubber-testifies-on-beacon-hill-to-support-the-creation-of-a-climate-bank-in-massachusetts) - Ceres CEO and President Mindy Lubber testified last week in support of proposed legislation to create a climate bank designed to foster financial innovation to invest in climate mitigation and resilience projects and accelerate the deployment of clean energy projects across the Commonwealth. Lubber urged members of the Massachusetts Legislature’s Joint Committee on Financial Services,
- [New podcast episode explores solar power’s future growth](https://ethicalmarketingnews.com/new-podcast-episode-explores-solar-powers-future-growth) - A new episode of the IEA podcast Everything Energy delves into what the World Energy Outlook 2025 says about future of solar power, which is projected to grow rapidly in the coming decades in all the scenarios mapped out in the report. Now available on Apple Podcasts and Spotify, the episode features insights from Brent Wanner, Head of the IEA’s
- [Stocktake of Sustainability Standards and Initiatives for minerals and metals](https://ethicalmarketingnews.com/stocktake-of-sustainability-standards-and-initiatives-for-minerals-and-metals) - Amid the global rising demand for minerals and metals, a new report from the UN Environment Programme (UNEP) and the Intergovernmental Forum on Mining, Minerals, Metals and Sustainable Development (IGF) maps over 100 Sustainability Standards and Initiatives operating across value chains to clarify how these interact with laws, regulations and policy commitments, and how they
- [IFC Supports Côte d’Ivoire Electricity for All Program’s Second Social Bond to Bring Electricity to Millions More People](https://ethicalmarketingnews.com/ifc-supports-cote-divoire-electricity-for-all-programs-second-social-bond-to-bring-electricity-to-millions-more-people) - To boost access to electricity for low-income households and small businesses in Côte d’Ivoire, IFC recently announced its support for a bond issuance that will help finance up to 600,000 new electricity connections, benefiting nearly 2.8 million people in the country, an almost 10 percent increase in national electricity access. IFC’s guarantees, totaling up to
- [IPA and ISBA release updated version of their Creative Services Framework Agreement](https://ethicalmarketingnews.com/ipa-and-isba-release-updated-version-of-their-creative-services-framework-agreement) - The Creative Services Framework Agreement (CSFA) is designed to help agencies and advertisers build clear and effective long-term relationships. The IPA and ISBA have released an updated version of their joint template Creative Services Framework Agreement, developed in partnership with law firm Lewis Silkin, to continue providing advertisers and agencies with tools to create balanced,
- [Triodos Bank UK named Sustainability Champion 2025 at Commercial Lender Awards](https://ethicalmarketingnews.com/triodos-bank-uk-named-sustainability-champion-2025-at-commercial-lender-awards) - Triodos Bank UK has won the Sustainability Champion of the Year category at the Commercial Lender Awards 2025 for its leading role in advancing sustainability within commercial finance. The Awards are open to patrons and partners of the National Association of Commercial Finance Brokers (NACFB), with entries shortlisted by a judging panel and winners chosen
- [CAP - Calorie-controlled compliance: food supplements and weight loss](https://ethicalmarketingnews.com/cap-calorie-controlled-compliance-food-supplements-and-weight-loss) - The ASA/CAP have released a post called: Calorie-controlled compliance: food supplements and weight loss, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Faux-zempic products are products that claim or imply that they have a similar effect to Ozempic, a
- [CAP - Gambling marketers: Bet on these lucky six tips to come up trumps](https://ethicalmarketingnews.com/cap-gambling-marketers-bet-on-these-lucky-six-tips-to-come-up-trumps) - The ASA/CAP have released a post called: Gambling marketers: Bet on these lucky six tips to come up trumps , but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Whether you’re running a blog, affiliate site, or social media
- [Britain becomes world’s largest economy to end new oil and gas exploration](https://ethicalmarketingnews.com/britain-becomes-worlds-largest-economy-to-end-new-oil-and-gas-exploration) - Commenting on the government’s North Sea Future Plan, in which it has confirmed that no more licences for new oil and gas will be issued, Greenpeace UK’s co-executive director, Areeba Hamid, said: “Britain has just made history. Closing the door to new exploration marks the beginning of the end of oil and gas in this
- [Eight Brands Join Initiative to Keep Deforestation Out of Fashion and Packaging](https://ethicalmarketingnews.com/eight-brands-join-initiative-to-keep-deforestation-out-of-fashion-and-packaging) - Solutions-driven environmental non-profit Canopy announced that eight companies — Marc O’Polo, Victoria’s Secret & Co., Akyn, Mint Velvet, Spell*, OUTnABOUT, D Ô E N, and ICICLE — are working towards eliminating the use of Ancient and Endangered Forests in their paper packaging and MMCF-based textile (like rayon and viscose) supply chains. These companies have joined
- [Fashion for Good Unveils First-of-its-kind Blueprint For Near-net-zero Textile Manufacturing](https://ethicalmarketingnews.com/fashion-for-good-unveils-first-of-its-kind-blueprint-for-near-net-zero-textile-manufacturing) - Fashion for Good launches the first open-source blueprint for near-net-zero textile manufacturing, tackling one of fashion’s biggest emissions hotspots. Developed under the Future Forward Factory project, the blueprint offers Tier 2 manufacturers in India five practical, financially viable pathways to reduce carbon emissions by up to 93%. THE URGENT NEED FOR PRACTICAL DECARBONISATION STRATEGIES Textile
- [Lenovo Leads the Circular IT Shift with a New Chapter to Extend Lifecycles for Aging Tech](https://ethicalmarketingnews.com/lenovo-leads-the-circular-it-shift-with-a-new-chapter-to-extend-lifecycles-for-aging-tech) - Lenovo recently introduced Lenovo Certified Refurbishment Services, a new addition to its IT sustainability and lifecycle solutions portfolio, available in EMEA. The service gives organizations the ability to refurbish their existing Lenovo devices, restoring useful life and enabling redeployment to deliver cost savings, maximize IT budgets and reduce e-waste. Most businesses still follow a binary
- [Co-Op Launches First UK Convenience Store Trial For Coffee Pod Recycling With Podback](https://ethicalmarketingnews.com/co-op-launches-first-uk-convenience-store-trial-for-coffee-pod-recycling-with-podback) - o-op has become the first UK convenience retailer to partner with Podback, the nationwide coffee pod recycling service, to make it easier for its customers and members to recycle used coffee pods in-store. The six-month trial will see dedicated Podback-branded recycling units installed in 30 Co-op stores across southwest England and in Co-op’s three sustainability
- [Co-op and The Hacking Games Launch Inspire Session to Help Young People Use Digital Skills For Good](https://ethicalmarketingnews.com/co-op-and-the-hacking-games-launch-inspire-session-to-help-young-people-use-digital-skills-for-good) - Co-op and The Hacking Games have recently hosted the first Inspire Session at Co-op Academy Walkden in Salford, marking the first in a planned series of events under their partnership to help young people put their digital skills to constructive use and explore ethical career paths in cybersecurity. The event brought together 300 students aged
- [GoodGym named Grand Prix winner of the 2025 Sky Zero Footprint Fund](https://ethicalmarketingnews.com/goodgym-named-grand-prix-winner-of-the-2025-sky-zero-footprint-fund) - Sky Media has announced charity GoodGym as the overall winner of the Sky Zero Footprint Fund, receiving an additional £500,000 in media value to further amplify their sustainability mission. Chosen from six inspiring finalists – Fussy, GoodGym, GUPPYFRIEND, PÄRLA, Tony’s Chocolonely, and WRAP – the Grand Prix winner was announced at a special showcase event
- [Skipton, Age UK and National Energy Action unite to expose the escalating crisis of fuel poverty](https://ethicalmarketingnews.com/skipton-age-uk-and-national-energy-action-unite-to-expose-the-escalating-crisis-of-fuel-poverty) - An ice sculpture of classic two-up, two-down terraced homes has been unveiled – shining a spotlight on the millions of people living in fuel poverty across the UK. The installation designsymbolises households left ‘frozen’ by the harsh reality of rising energy costs, many of whom will feel the chill this winter despite any forecast changes
- [SocialBox.Biz Calls on Companies to Support Reuse of Expired Windows 10 Laptops and Desktops](https://ethicalmarketingnews.com/socialbox-biz-calls-on-companies-to-support-reuse-of-expired-windows-10-laptops-and-desktops) - With support for Windows 10 ending, SocialBox.Biz is urging UK businesses to embrace responsible tech disposal as part of the European Week for Waste Reduction, which runs from November 22 to 30 this year. SocialBox.Biz, a Community Interest Company, collects usable laptops and IT equipment, upgrades them with open-source software for reuse, and then distributes
- [Save the Children announces winners of Global Media Awards 2025](https://ethicalmarketingnews.com/save-the-children-announces-winners-of-global-media-awards-2025) - Save the Children is proud to announce the winners of its second annual Global Media Awards 2025 on World Children’s Day, celebrating excellence in journalism focused on child rights and the dedicated journalists who bring these critical stories to light. The winning entries showcase reporting that not only exposes grave child rights violations around the
- [LinkedIn solidifies its dominance in the B2B marketing landscape as ad revenue surges to $8.2bn fuelled by B2B creators, Gen AI brands and CTV capabilities](https://ethicalmarketingnews.com/linkedin-solidifies-its-dominance-in-the-b2b-marketing-landscape-as-ad-revenue-surges-to-8-2bn-fuelled-by-b2b-creators-gen-ai-brands-and-ctv-capabilities) - LinkedIn is best known as a leader in business-to-business marketing offering unique professional targeting capabilities. Ad investment in the Microsoft-owned platform has steadily increased, with WARC forecasting it to reach $8.2bn in 2025 (+18.3%), fuelled by gains from the emerging Gen AI category, B2B creators, and by extending B2B campaigns into connected TV. This latest Platform Insights by WARC Media, provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape, examining the platform’s latest trends through the
- [An ‘Ode to water’ – WaterAid launches new advert with actor Mark Bonnar, celebrating the everyday magic of clean water](https://ethicalmarketingnews.com/an-ode-to-water-wateraid-launches-new-advert-with-actor-mark-bonnar-celebrating-the-everyday-magic-of-clean-water) - WaterAid has launched a vibrant new Christmas campaign, celebrating how everything we love about the festive season – from turkey to trees - starts with clean water. Breaking from the tradition of more sombre charity adverts, the international development charity has teamed up with creative agency, Special, and production company, Blinkink UK, to create Ode to water - a joyful reminder of the vital, though often overlooked, importance
- [Virgin Media O2 optimises connectivity on over 40 motorways and A roads in boost to Britain’s EV future](https://ethicalmarketingnews.com/virgin-media-o2-optimises-connectivity-on-over-40-motorways-and-a-roads-in-boost-to-britains-ev-future) - Virgin Media O2 has announced 4G and 5G coverage improvements on more than 40 major UK motorways and A roads, supporting the digital infrastructure needed to help boost electric vehicle adoption. The improvements cover 590 miles of road, which is roughly the equivalent of driving from Exeter to Inverness. Mobile coverage has been optimised on
- [VIOOH confirms programmatic DOOH delivers industry-leading sustainable media performance](https://ethicalmarketingnews.com/viooh-confirms-programmatic-dooh-delivers-industry-leading-sustainable-media-performance) - VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its 2024 full year emissions intensity (an objective measure of carbon efficiency), which was 0.041 grams CO2e per ad impression. In June 2025, Ad Net Zero launched version 1.2 of the Global Media Sustainability Framework (GMSF), the global advertising industry standard for
- [FENC Wins ITMF International Cooperation Award for Joint Development of Eco-Friendly Bio-recycled Polyester Products with Carbios and Salomon](https://ethicalmarketingnews.com/fenc-wins-itmf-international-cooperation-award-for-joint-development-of-eco-friendly-bio-recycled-polyester-products-with-carbios-and-salomon) - Far Eastern New Century (FENC), together with French biotech company Carbios and global sports brand Salomon, has produced a more sustainable version of the iconic footwear from Salomon's XT_PU.RE range, made with premium-quality polyester fibers using biorecycling technology. This innovative project earned the "ITMF International Cooperation Award 2025" from the International Textile Manufacturers Federation (ITMF).
- [Lego Group announces stronger reporting to track climate progress](https://ethicalmarketingnews.com/lego-group-announces-stronger-reporting-to-track-our-climate-progress) - Each year, the LEGO Group tracks and reports its absolute Greenhouse Gas (GHG) emissions in accordance with the internationally recognised Greenhouse Gas Protocol framework. This includes emissions from direct operations, purchased energy, and other activities involved in making and selling LEGO® products, reported as Scope 1, 2, and 3 emissions. Moving forward, the company will
- [Pennies Marks 15 Years of Impact, Celebrating £75m in Micro-Donations and 2025 Award Winners](https://ethicalmarketingnews.com/pennies-marks-15-years-of-impact-celebrating-75m-in-micro-donations-and-2025-award-winners-2) - Pennies, the UK’s leading micro-donation charity, this week marked its 15th anniversary with its annual Autumn Celebration Event in London, recognising the individuals and partners driving progress across the micro-donation movement. Held in central London and attended by over 150 leaders from retail, hospitality, payments and technology, the event celebrated Pennies’ growing community of partners
- [A step forward for nature reporting](https://ethicalmarketingnews.com/a-step-forward-for-nature-reporting) - Given the prevalence of nature and biodiversity themes highlighted during COP30 in Brazil, GRI supports the recent announcement by the IFRS Foundation that the International Sustainability Standards Board (ISSB) will develop incremental disclosure requirements on nature-related risks and opportunities. These ISSB nature-related standard setting efforts will draw from the recommendations of the Taskforce on Nature-related
- [smol launches recycled aluminium refill bottles; expanding its design-led range without compromising on performance](https://ethicalmarketingnews.com/smol-launches-recycled-aluminium-refill-bottles-expanding-its-design-led-range-without-compromising-on-performance) - Cleaning brand, smol, has launched its new range of refillable aluminium bottles, made from 100% recycled aluminium. The sleek, infinitely recyclable designs are available for selected ranges, including Foaming Handwash, Multi Purpose Spray, Stain Gel, Fabric Conditioner, Foaming Bathroom Spray and Washing Up Liquid. The launch builds on smol’s track record of packaging innovation, from
- [Researchers find microplastics in 100 per cent of donkey faecal samples tested](https://ethicalmarketingnews.com/researchers-find-microplastics-in-100-per-cent-of-donkey-faecal-samples-tested) - A study by the University of Portsmouth has revealed for the first time the extent of the devastating impact of plastic pollution on livestock, humans and the wider environment on the Kenyan island of Lamu. The study was carried out by members of the Revolution Plastics Institute at The University of Portsmouth, in collaboration
- [300% Surge in Demand for Neurodiversity Support Signals a System Under Strain and a Need for Urgent Change](https://ethicalmarketingnews.com/300-surge-in-demand-for-neurodiversity-support-signals-a-system-under-strain-and-a-need-for-urgent-change) - As Mindroom marks 25 years of championing neurodivergent children, young people, and adults in the workplace, new data exposes a sharp rise in need across the UK, and a system struggling to cope. Over the past five years, demand for Mindroom’s support has soared by nearly 300%, with families waiting years for assessments, children missing
- [Ethylene adsorber plastic technology tackles the food-waste crisis, says Symphony Environmental](https://ethicalmarketingnews.com/ethylene-adsorber-plastic-technology-tackles-the-food-waste-crisis-says-symphony-environmental) - Recent reports have revealed that 9.5 million tonnes of food are wasted in the UK alone every year, making it the worst offender in Europe. Globally, 1.05 billion tonnes of food are wasted annually, contributing up to 10% of global greenhouse gas emissions and costing the global economy trillions. A major cause of food waste is
- [Sylvera Introduces Biomass Atlas at COP30: Field-Validated Data Unlocking Carbon Revenues and Market Integrity (v3)](https://ethicalmarketingnews.com/sylvera-introduces-biomass-atlas-at-cop30-field-validated-data-unlocking-carbon-revenues-and-market-integrity-v3) - At COP30, Sylvera announced the launch of Biomass Atlas, a breakthrough biomass data solution that transforms how forest carbon stock is measured, monitored, and monetized across voluntary and compliance carbon markets. Built on a $10 million investment of field data collection using multi-scale lidar (MSL) technology across five continents, Sylvera’s Biomass Atlas sets a new
- [VML’s Kaleeta McDade and Industry’s Oved Valadez Win 2025 ADCOLOR | One Club Creative Award](https://ethicalmarketingnews.com/vmls-kaleeta-mcdade-and-industrys-oved-valadez-win-2025-adcolor-one-club-creative-award) - Kaleeta McDade, VML Global Chief Experience Officer, based in Atlanta, and Oved Valadez, Executive Creative Director and Founding Partner at Industry in Portland, are the recipients of this year’s prestigious ADCOLOR | ONE CLUB Creative Award, presented at the annual ADCOLOR Awards ceremony, part of the 2025 ADCOLOR Conference in Los Angeles. Now in its
- [IKEA renews partnership with UNICEF to further boost children's rights in business](https://ethicalmarketingnews.com/ikea-renews-partnership-with-unicef-to-further-boost-childrens-rights-in-business) - Inter IKEA Group is proud to announce the launch of the next phase of its strategic partnership with UNICEF, reaffirming their shared commitment to placing children’s rights at the core of responsible business practices. Building on the experience and achievements of earlier work, this renewed collaboration aims to further integrate child rights into global business
- [CIPR publishes new volume of Everyday Ethics in PR case study collection](https://ethicalmarketingnews.com/cipr-publishes-new-volume-of-everyday-ethics-in-pr-case-study-collection) - The Chartered Institute of Public Relations (CIPR) has published the second volume of its Everyday Ethics in PR case study collection, providing PR professionals with practical guidance on navigating real-world ethical dilemmas. Everyday Ethics in PR Volume II features seven anonymised case studies drawn from enquiries to the CIPR's Ethics Hotline. Written by the CIPR’s
- [PRCA UK Awards 2025 winners announced](https://ethicalmarketingnews.com/prca-uk-awards-2025-winners-announced) - The PRCA UK Awards 2025 ceremony took place recently at the Royal Lancaster Hotel to recognise and celebrate the very highest standards in public relations. ​This year’s headline sponsors are OnePoll. Additional sponsorship includes 72Point, CARMA, Censuswide, markettiers, Paprika, Prezly, Reuben Sinclair, and Sapio Research. ​We are proud to reward the excellent achievements of these
- [Blis tops IPA Digital Media Owners Autumn 2025 Survey](https://ethicalmarketingnews.com/blis-tops-ipa-digital-media-owners-autumn-2025-survey) - IPA agencies and digital specialists have named Blis as the best media owner to work with, according to the IPA Digital Media Owners Autumn 2025 Survey. In the survey, which details which media owners deliver the highest levels of service, and which have shown a commitment to continually improving their digital standards, 90.8% of respondents
- [Call to action: UNiTE to end digital violence against all women and girls](https://ethicalmarketingnews.com/call-to-action-unite-to-end-digital-violence-against-all-women-and-girls) - Discrimination against women and girls, and violence as its gravest manifestation, remains alarmingly high in every sphere of their lives, across physical and digital spaces alike. Each year, 245 million women and girls aged 15 and older experience physical and/or sexual violence perpetrated by a current or former intimate partner. This crisis persists, despite decades of
- [First Sycamore Gap saplings (‘Trees of Hope’) to be planted this National Tree Week](https://ethicalmarketingnews.com/first-sycamore-gap-saplings-trees-of-hope-to-be-planted-this-national-tree-week) - The first of the 49 Sycamore Gap tree saplings given by the National Trust to individuals, community groups, and organisations across the UK will be planted this weekend. The first of the 49 Sycamore Gap tree saplings given by the National Trust to individuals, community groups, and organisations across the UK will be planted this
- [Brazil Announces Expanded Commitment to Community-Led Conservation in the Amazon](https://ethicalmarketingnews.com/brazil-announces-expanded-commitment-to-community-led-conservation-in-the-amazon) - The government of Brazil and a broad coalition of partners expanded their commitment to conserving the Amazon with the launch of a new initiative — ARPA Comunidades (ARPA Communities). Over 15 years, ARPA Comunidades will benefit more than 130,000 people and reduce deforestation pressure in 60 sustainable-use protected areas spanning 58.6 million acres, an area
- [CIOF calls for charities to sign Donor Code of Conduct pledge.](https://ethicalmarketingnews.com/ciof-calls-for-charities-to-sign-donor-code-of-conduct-pledge) - The Chartered Institute of Fundraising, along with Rogare - the Fundraising Think Tank, has today called on charities across the UK to sign a pledge committing to develop and implement a Donor Code of Conduct that will safeguard fundraisers from inappropriate donor or supporter behaviour. This comes after more than half of surveyed fundraisers reported
- [Brits embrace the ‘Eat The Rainbow’ healthy food mantra as demand for colourful veg soars](https://ethicalmarketingnews.com/brits-embrace-the-eat-the-rainbow-healthy-food-mantra-as-demand-for-colourful-veg-soars) - Nutritionists are forever urging us to ‘eat the rainbow’ in order to be more healthy – and now, at last, it looks as if the message for adding colourful vegetables to the plate is starting to resonate. In the past year – and particularly the last few months - Tesco has seen rocketing demand for
- [Chris Hemsworth releases Alzheimer’s documentary – How does connection help his Dad’s brain health?](https://ethicalmarketingnews.com/chris-hemsworth-releases-alzheimers-documentary-how-does-connection-help-his-dads-brain-health) - Marvel star Chris Hemsworth is swapping the red carpet for the open road in a deeply personal new documentary from National Geographic. A Road Trip to Remember follows Chris and his father, Craig, as they embark on a long-dreamed-of motorbike adventure across Australia. For years the father and son talked about making the trip, but
- [Blue Horizons: the rise of blue bonds in sustainable investment](https://ethicalmarketingnews.com/blue-horizons-the-rise-of-blue-bonds-in-sustainable-investment) - lthough they have been in the financial markets for several years, blue bonds have gained renewed momentum following the United Nations Ocean Conference (UNOC) in June 2025. Their purpose? Broaden the scope of sustainable finance by placing natural capital and the resilience of aquatic ecosystems at the core of investment strategies. Growing investor interest in
- [WFA reveals finalists for Global Marketer of the Year 2025](https://ethicalmarketingnews.com/wfa-reveals-finalists-for-global-marketer-of-the-year-2025) - WFA has unveiled the six finalists for the 2025 Global Marketer of the Year award, featuring leaders from The Coca-Cola Company, Cathay Pacific, e.l.f.Beauty, Grab, Lenovo and Mercado Libre. An expert jury of 17 marketing industry leaders considered more than 30 eligible names submitted by the industry as part of the process, with each judge nominating their
- [Nestlé invests £28 million in Dalston factory to drive innovation, growth and sustainability](https://ethicalmarketingnews.com/nestle-invests-28-million-in-dalston-factory-to-drive-innovation-growth-and-sustainability) - Nestlé is investing £28 million in its Dalston factory in Cumbria, home of Nescafé Frothy Coffee, reinforcing its commitment to cutting-edge manufacturing, sustainable operations and long-term growth. This major upgrade includes the construction of a state-of-the-art mixing plant and the installation of two advanced high-tech packing lines, capable of producing up to 60,000 frothy coffee
- [New Ceres’ report analyzes corporate progress on deforestation risks](https://ethicalmarketingnews.com/new-ceres-report-analyzes-corporate-progress-on-deforestation-risks) - Ceres recently released a report that finds that dozens of companies in the most at-risk sectors are not taking key steps to end deforestation and conversion in their supply chains – but a few major companies are demonstrating that achieving this goal is possible. While considerable action is needed to protect forests and other natural
- [Tetra Pak empowers food and beverage producers to meet consumer demands with launch of sunflower protein](https://ethicalmarketingnews.com/tetra-pak-empowers-food-and-beverage-producers-to-meet-consumer-demands-with-launch-of-sunflower-protein) - Tetra Pak has announced the launch of sunflower protein, a plant-based ingredient designed to help food and beverage (F&B) producers meet rising consumer demand for plant-based products – while maximising existing investments. Expanding Tetra Pak’s portfolio of innovative ingredients, sunflower protein provides a plant-based avenue for F&B producers to capitalise on the booming plant-based food
- [Introducing the LIONS Scholarship Jury for Cannes Lions 2026](https://ethicalmarketingnews.com/introducing-the-lions-scholarship-jury-for-cannes-lions-2026) - Get to know the C-suite members, founders, presidents and department leaders who’ll nominate the next generation of creative talent at the Festival this June. We’re delighted to announce the LIONS Scholarship Jury for Cannes Lions 2026 – creative and marketing leaders from around the globe, committed to helping a diverse group of young talent from
- [NSC Statement on USDOT Release of New Female Crash Test Dummy Design](https://ethicalmarketingnews.com/nsc-statement-on-usdot-release-of-new-female-crash-test-dummy-design) - The National Safety Council recently applauded the U.S. Department of Transportation’s (USDOT) release of a new female crash test dummy design that addresses the ongoing trend of higher crash injury and fatality rates among women than men. The advanced design better represents women’s body types, enabling improved assessment of injury risk for small female occupants
- [Game On For Mental Health: The Ad Council, Star Athletes Encourage Fans to Care for Their Minds](https://ethicalmarketingnews.com/game-on-for-mental-health-the-ad-council-star-athletes-encourage-fans-to-care-for-their-minds) - The Ad Council recently announced an expansion of its “Love, Your Mind” mental health campaign to encourage people nationwide to prioritize their mental health, featuring a partnership with 17 professional athletes as well as major sports leagues, media companies and top brands. Tapping into the cultural power of sports, the “Love, Your Mind” Playbook –
- [Global progress on energy efficiency picks up in 2025](https://ethicalmarketingnews.com/global-progress-on-energy-efficiency-picks-up-in-2025) - Faster rate of improvement than 2024 and more than 250 new policy actions signal renewed momentum as governments seek to enhance energy security and economic competitiveness A key measure of global progress on energy efficiency is set to accelerate in 2025, according to the latest annual update from the IEA, a sign of improving momentum
- [RepRisk launches industry-first thematic Due Diligence Scores on its Platform](https://ethicalmarketingnews.com/reprisk-launches-industry-first-thematic-due-diligence-scores-on-its-platform) - RepRisk, the world’s most respected DaaS company for reputational risks and responsible business conduct, recently introduced its Due Diligence Scores on the RepRisk Platform and via API, delivering actionable, thematic risk metrics across all data delivery channels. Ushering in the next generation of business-conduct risk management, the scores assess key risk factors – from biodiversity
- [Cargill APAC IngredienTracker™ 2025 assessed consumer attitudes towards 91 ingredients across four groups: Chocolate & Cocoa, Sweeteners, Texturizers, and Fats & Oils and](https://ethicalmarketingnews.com/cargill-apac-ingredientracker-2025-assessed-consumer-attitudes-towards-91-ingredients-across-four-groups-chocolate-cocoa-sweeteners-texturizers-and-fats-oils-and) - Consumers in Asia are more ingredient-savvy than ever before, with over 70% checking labels before purchase, according to a recent study by Cargill. Conducted with 2,000 respondents across four markets in APAC (China, Indonesia, Australia and Japan), the Cargill APAC IngredienTracker™ 2025 assessed consumer attitudes towards 91 ingredients across four groups: Chocolate & Cocoa, Sweeteners,
- [SAP and UNESCO Partner to Launch AI-Assisted Disaster Risk Management System in Solomon Islands](https://ethicalmarketingnews.com/sap-and-unesco-partner-to-launch-ai-assisted-disaster-risk-management-system-in-solomon-islands) - SAP SE has announced that the United Nations Educational, Scientific and Cultural Organization (UNESCO) has selected advanced disaster risk management system EDiSON for use in the Solomon Islands. The system was developed by SAP Japan and INSPIRATION PLUS, a venture from Oita University focused on disaster prevention. EDiSON, which runs on SAP Business Technology Platform, exemplifies
- [Levi Strauss & Co. Unveils Ambitious 2030 Water Strategy to Build Supply Chain and Community Resilience](https://ethicalmarketingnews.com/levi-strauss-co-unveils-ambitious-2030-water-strategy-to-build-supply-chain-and-community-resilience) - Levi Strauss & Co. (LS&Co.) have released its 2030 Water Strategy – Beyond the Blue, a new roadmap to reduce water use, improve water quality, and help suppliers and communities become more resilient to climate change. The strategy builds on LS&Co.’s legacy of water leadership and is an element of its Climate Transition Plan. “We
- [HRC’s Annual Report Outlines Ongoing Onslaught of Violence Against Trans People Amid Relentless Political Attacks](https://ethicalmarketingnews.com/hrcs-annual-report-outlines-ongoing-onslaught-of-violence-against-trans-people-amid-relentless-political-attacks) - Yesterday, in observance of Trans Day of Remembrance, the Human Rights Campaign Foundation (HRCF) published a new report, Fatal Violence Against Transgender and Gender Non-Conforming People in the United States, which tracks data relating to transgender and gender nonconforming people killed in the last year and provides insight into trends over time. Twenty-seven total cases
- [Nearly Three Quarters of UK Businesses Have Passed on Increased Costs to Customers](https://ethicalmarketingnews.com/nearly-three-quarters-of-uk-businesses-have-passed-on-increased-costs-to-customers) - A new report from Ivalua, a global leader in spend management, has found that 71% of UK businesses say they have passed increased costs onto customers. Ahead of next week’s budget, there are concerns that tax rises will result in increased costs for UK PLC, which again will be passed onto households. Amidst this budget
- [Current Corporate Communications Around Just Transition Risk Muddying the Conversation](https://ethicalmarketingnews.com/current-corporate-communications-around-just-transition-risk-muddying-the-conversation) - Initial findings from new InfluenceMap research indicate that corporate communications around the term "just transition" are generally misaligned with international framework definitions from the UN's Intergovernmental Panel on Climate Change (IPCC) and International Labour Organization (ILO). This suggests that influential companies and industry groups may be risking both the energy transition1 and its just implementation.
- [BSM partners with Seven Clean Seas to remove 25,000 kg of ocean plastic each year](https://ethicalmarketingnews.com/bsm-partners-with-seven-clean-seas-to-remove-25000-kg-of-ocean-plastic-each-year) - BSM and Seven Clean Seas (SCS), an organisation that builds global plastic recovery projects and scalable solutions to combat marine plastic pollution, enter a strategic partnership. Through this collaboration, and in support of global marine conservation efforts, BSM will contribute annually to the recovery of 25,000 kg of ocean plastic, community education and empowerment, and sector-wide stakeholder engagement
- [Ofgem unlocks early investment for slew of fast-track clean power projects](https://ethicalmarketingnews.com/ofgem-unlocks-early-investment-for-slew-of-fast-track-clean-power-projects) - Great Britain’s energy security and clean power ambitions have received a major boost after Ofgem greenlit early construction funding for a number of major electricity transmission projects. Last month Ofgem has approved Early Construction Funding (ECF) requests for the following projects: Eight Scottish Hydro Electric Transmission Plc (SHET) electricity transmission projects. Sealink, a proposed
- [Green Transition to add 9.6 Million Jobs Globally by 2030, but Risks Creating New Economic Divides](https://ethicalmarketingnews.com/green-transition-to-add-9-6-million-jobs-globally-by-2030-but-risks-creating-new-economic-divides) - The green transition is expected to impact 14.4 million jobs globally by 2030, with a net gain of 9.6 million new roles despite 2.4 million being phased out, according to a new World Economic Forum report released today. While business leaders in more than 80% of countries anticipate an overall economic boost, geopolitical fragmentation, economic
- [Blind Spots on the Balance Sheet: Uncovering Financial Implications of Deforestation](https://ethicalmarketingnews.com/blind-spots-on-the-balance-sheet-uncovering-financial-implications-of-deforestation) - CDP, the global environmental disclosure platform, has recently published a new report showing that global companies may be unknowingly exposing themselves to US$279 billion in financial risk due to the ongoing pace of deforestation globally. Due to limited supply chain transparency, companies and financial institutions may be inadvertently financing or sourcing from deforestation-linked firms. The
- [Global cement industry reports 25% CO2 intensity reduction](https://ethicalmarketingnews.com/global-cement-industry-reports-25-co2-intensity-reduction) - Global cement industry reports 25% co2 intensity reduction - and calls for urgent government action to accelerate net zero mission GCCA launches ‘Cement and Concrete Industry Net Zero Action and Progress Report 2025/6‘. New report demonstrates decarbonisation action of global cement industry and the required government policies to accelerate net zero progress. More than 60 standout
- [Pennies Marks 15 Years of Impact, Celebrating £75m in Micro-Donations and 2025 Award Winners](https://ethicalmarketingnews.com/pennies-marks-15-years-of-impact-celebrating-75m-in-micro-donations-and-2025-award-winners) - Pennies, the UK’s leading micro-donation charity, this week marked its 15th anniversary with its annual Autumn Celebration Event in London, recognising the individuals and partners driving progress across the micro-donation movement. Held in central London and attended by over 150 leaders from retail, hospitality, payments and technology, the event celebrated Pennies’ growing community of partners
- [Groundbreaking Research Identifies Lethal Dose of Plastics for Seabirds, Sea Turtles and Marine Mammals: “It’s Much Smaller Than You Might Think”](https://ethicalmarketingnews.com/groundbreaking-research-identifies-lethal-dose-of-plastics-for-seabirds-sea-turtles-and-marine-mammals-its-much-smaller-than-you-might-think) - The Proceedings of the National Academy of Sciences recently released a new study, “A quantitative risk assessment framework for mortality due to macroplastic ingestion in seabirds, marine mammals, and sea turtles.” Led by Ocean Conservancy researchers, the peer-reviewed paper is the most comprehensive study yet to quantify the extent to which a range of plastic
- [The Amazon Literary Partnership opens for 2026 grant applications](https://ethicalmarketingnews.com/the-amazon-literary-partnership-opens-for-2026-grant-applications) - TheAmazon Literary Partnership (ALP) is back for its seventh year to provide grants to literary organisations that inspire and champion writers across the UK and Republic of Ireland. In 2025, the ALP supported a record 38 literary groups across the UK and Republic of Ireland. Beneficiaries included organisations that support writers of all ages and
- [Stamp Out Poverty Unveils Provocative Film Spotlighting The Highly Polluting, Undertaxed Premium Aviation Sector](https://ethicalmarketingnews.com/stamp-out-poverty-unveils-provocative-film-spotlighting-the-highly-polluting-undertaxed-premium-aviation-sector) - Stamp Out Poverty, a non-profit organisation that campaigns to raise money to fight global poverty and climate change today unveils a provocative film that shines a light on the highly polluting, undertaxed sector of premium aviation, in particular private jets. The goal of the short film and of the campaigns conducted by Stamp Out Poverty
- [Marketer confidence drops 11 points as lasting economic instability drives shift in consumer priorities](https://ethicalmarketingnews.com/marketer-confidence-drops-11-points-as-lasting-economic-instability-drives-shift-in-consumer-priorities) - WARC has unveiled The Marketer's Toolkit 2026, revealing five critical trends set to disrupt global marketing practices and reshape brand strategies in the year ahead. From the vanishing middle market and the creator investment gamble to the great escape, AI-driven zero-click journeys and shifting consumer milestones, the report provides marketers with essential insights to transform these disruptions into opportunities for
- [RSPCA cautiously welcomes first-ever UK Govt strategy to phase out animal testing](https://ethicalmarketingnews.com/rspca-cautiously-welcomes-first-ever-uk-govt-strategy-to-phase-out-animal-testing) - The RSPCA has cautiously welcomed the UK Government’s first-ever strategy for replacing the use of animals in research and testing as a “significant step forward” for science and for animal welfare. But now the charity has urged Ministers to ensure delivery of the proposed actions in the plan, which, if successful, could help reduce and replace
- [EU-funded project demonstrates pathway to climate-neutral farming across Europe](https://ethicalmarketingnews.com/eu-funded-project-demonstrates-pathway-to-climate-neutral-farming-across-europe) - After three years of field trials across 20 demonstration sites in Europe, the ClieNFarms project has shown that climate-neutral farming is achievable through systemic innovation that works with nature rather than against it. Since 2022, Climate KIC has played a key role in the project – supporting partners in building connections between ClieNFarms and other EU-funded projects,
- [New Methane Action Tracker puts agricultural methane emissions under the spotlight](https://ethicalmarketingnews.com/new-methane-action-tracker-puts-agricultural-methane-emissions-under-the-spotlight) - As COP30 opened, the Changing Markets Foundation unveiled the Methane Action Tracker, the first interactive platform to monitor and compare agricultural methane emissions across both companies and countries. Using maps, scorecards, and rankings, the tracker brings to life data from research and reports on the agricultural sector’s role in driving climate change, allowing users to see which nations, corporations, and
- [Burges Salmon named Sustainable Business of the Year](https://ethicalmarketingnews.com/burges-salmon-named-sustainable-business-of-the-year) - Independent UK law firm Burges Salmon has been named Sustainable Business of the Year at the 2025 Bristol Legal Awards. Organised by the Bristol Law Society, the event recognises and celebrates excellence in the legal sector in the city and wider region. Burges Salmon was praised for its approach to environmental sustainability, with the firm
- [Carbon EX Partners with Sylvera to Elevate Transparency and Quality in Japan’s Carbon Market](https://ethicalmarketingnews.com/carbon-ex-partners-with-sylvera-to-elevate-transparency-and-quality-in-japans-carbon-market) - Carbon EX Inc. recently announced a strategic partnership with Sylvera Ltd., a leading independent carbon data platform. Through this partnership, Sylvera’s world-class carbon rating solution will be integrated into Carbon EX’s exchange platform, enabling Japanese corporations and institutional investors to trade high-quality carbon credits with unprecedented transparency. Background of the Partnership As the world’s fourth-largest
- [GRI launches new tool for corporate climate action](https://ethicalmarketingnews.com/gri-launches-new-tool-for-corporate-climate-action) - A new resource has launched to help organizations align their climate reporting using the GRI Standards with the UN’s official approach to setting credible climate commitments, targets and transition plans. The Integrity Matters Checklist provides a framework for reporting on climate action by non-state actors – including businesses and investors – operationalizing UN guidance on alignment with
- [Mobility in Motion Announces New Car Purchase Plan to Empower Drivers Needing Adapted Vehicles](https://ethicalmarketingnews.com/mobility-in-motion-announces-new-car-purchase-plan-to-empower-drivers-needing-adapted-vehicles) - Mobility in Motion, one of the UK’s leading experts in vehicle adaptations, is developing a brand-new car purchase plan designed to make owning an adapted car easier, more flexible, and more personal than ever before. Building on years of experience providing bespoke vehicle adaptations and expert assessments, Mobility in Motion’s new plan will offer a complete,
- [Isle of Wight Council donates 170 laptops the Digital Poverty Alliance to help Island young people get online](https://ethicalmarketingnews.com/isle-of-wight-council-donates-170-laptops-the-digital-poverty-alliance-to-help-island-young-people-get-online) - The Isle of Wight Council has donated 170 decommissioned laptops to the Digital Poverty Alliance (DPA), which is distributing devices to children in need across the Island to boost digital inclusion. The initiative was launched earlier this year to reduce digital exclusion on the island, with the Isle of Wight council reaching out to the DPA to
- [Under2 Coalition marks a decade of subnational climate leadership with new report: Keeping the Paris Agreement alive](https://ethicalmarketingnews.com/under2-coalition-marks-a-decade-of-subnational-climate-leadership-with-new-report-keeping-the-paris-agreement-alive) - With over 70% of states and regional governments advancing with ambitious transition plans, they are key to driving down emissions across the globe, the Under2 Coalition said in a new report today. Marking a decade of subnational leadership, the Coalition has mobilised US$18 million for peer learning and capacity building, including US$1.5 million through the
- [TotalEnergies Commits $100 Million to Climate Investment in support of the OGDC Community](https://ethicalmarketingnews.com/totalenergies-commits-100-million-to-climate-investment-in-support-of-the-ogdc-community) - During the United Nations Climate Change Conference (COP 30) which took place in Belém, Brazil, TotalEnergies, a member of the Oil and Gas Climate Initiative (OGCI) and of the Oil and Gas Decarbonization Charter (OGDC), announced a $100 million commitment to Climate Investment’s Venture Strategy fund, which backs technologies that cut emissions across the oil
- [New CIPR research finds lack of industry exposure and work experience turning next generation away from PR careers](https://ethicalmarketingnews.com/new-cipr-research-finds-lack-of-industry-exposure-and-work-experience-turning-next-generation-away-from-pr-careers-2) - The Chartered Institute of Public Relations (CIPR) has recently published new research revealing that limited access to industry professionals and work experience is deterring the next generation from choosing careers in public relations and communications. The report – Choosing Public Relations: Factors impacting career choice for the next generation of potential PR practitioners – was
- [UK Government Funding Announced For The King's Trust To Expand 'Creative Futures' Project With Elba Hope Foundation](https://ethicalmarketingnews.com/uk-government-funding-announced-for-the-kings-trust-to-expand-creative-futures-project-with-elba-hope-foundation) - The programme, funded jointly by government and The Elba Hope Foundation, breaks down barriers to the creative industries as part of our Plan for Change to renew Britain. It will provide hands-on training, professional mentoring and direct pathways into in music, theatre and creative media. More than 100 young people have completed the first year,
- [Plastics Pact Network Honoured with GAEA Award by World Economic Forum for Driving Global Systems Change](https://ethicalmarketingnews.com/plastics-pact-network-honoured-with-gaea-award-by-world-economic-forum-for-driving-global-systems-change) - The Plastics Pact Network has been named a winner of the prestigious GAEA Award by the World Economic Forum, recognising its role in accelerating collaborative systems change that benefits people, nature, and climate. This global accolade celebrates the collective achievements of 13 Plastics Pacts operating across 19 countries in both the Global North and South.
- [Major Agricultural Suicide Prevention Project Gets Underway](https://ethicalmarketingnews.com/major-agricultural-suicide-prevention-project-gets-underway) - A major new research initiative focused on suicide prevention in agriculture has got underway following the appointment of Katie Bryan as the researcher for a three-year PhD project. The £85,000 research project is being delivered through a collaboration between RSABI, the charity supporting people in Scottish agriculture, and the University of Glasgow, with the aim
- [Christmas 2025: Amnesty's festive catalogue launches to help you choose gifts with heart](https://ethicalmarketingnews.com/christmas-2025-amnestys-festive-catalogue-launches-to-help-you-choose-gifts-with-heart) - Amnesty International UK has launched its Christmas Catalogue 2025, with hundreds of ethical and sustainable gift ideas that will bring joy to friends and family whilst supporting vital human rights work. From homeware and quirky stocking fillers, to a whole range aimed to show support for the people of Palestine, Amnesty’s diverse and unique gift collection means you will find something for everyone. Kerry Moscogiuri, Amnesty International’s Director
- [Global Clean Power Alliance Finance Mission publishes global roadmap to scale private finance for clean energy transitions in emerging markets](https://ethicalmarketingnews.com/global-clean-power-alliance-finance-mission-publishes-global-roadmap-to-scale-private-finance-for-clean-energy-transitions-in-emerging-markets) - The Green Finance Institute (GFI) and the World Bank’s Energy Sector Management Assistance Program (ESMAP) today publish the ‘High Quality Energy Investment Planning Roadmap’ as joint lead delivery partners of the Global Clean Power Alliance (GCPA) Finance Mission. The roadmap is unveiled at COP30 in Belém during the launch event “From Transactions to Transitions: Scaling
- [Global utilities set out USD 1 trillion investment plans at COP30 as grid spend grows](https://ethicalmarketingnews.com/global-utilities-set-out-usd-1-trillion-investment-plans-at-cop30-as-grid-spend-grows) - Global utilities today announced upgraded annual investment plans that will see their energy transition spend rise to USD 148 billion per year, up from previously stated ambitions of USD 117 billion. The plans revealed by members of the Utilities for Net Zero Alliance (UNEZA) recently at COP30, will see a group of the world’s leading
- [B Lab Publishes New Global Whitepaper: The Climate & Environmental Practices of B Corps](https://ethicalmarketingnews.com/b-lab-publishes-new-global-whitepaper-the-climate-environmental-practices-of-b-corps) - A new global whitepaper from B Lab explores the depth and breadth of climate and environmental practices in the B Corp community—and the impact it would have if more businesses followed their lead. On our current trajectory, the planet’s global temperature is expected to increase by 3.3°C (5.9°F) by 2100, causing irreversible consequences to our
- [M&S Becomes First UK Brand To Join Circulose As A Scaling Partner To Scale Circular Materials In Fashion](https://ethicalmarketingnews.com/ms-becomes-first-uk-brand-to-join-circulose-as-a-scaling-partner-to-scale-circular-materials-in-fashion) - M&S has become the first UK brand to join Circulose as a Scaling Partner, marking a step forward in the retailer’s commitment to circularity in its fashion supply chain. The partnership will see M&S integrate CIRCULOSE® - a next-generation material made of 100% textile waste - into select products, helping to reduce reliance on virgin
- [PRSA Releases ‘AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators’](https://ethicalmarketingnews.com/prsa-releases-ai-prompting-101-a-start-here-guide-for-professional-communicators) - The Public Relations Society of America (PRSA) has released “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators.” This new resource offers practical, structured guidance to help communications professionals confidently and strategically integrate generative AI tools into their daily work. The guide was first previewed during PRSA’s Nov. 10 Member Monday session, the 11th
- [Gail Porter unveils 3D London billboard for Samaritans as charity launches new winter campaign](https://ethicalmarketingnews.com/gail-porter-unveils-3d-london-billboard-for-samaritans-as-charity-launches-new-winter-campaign) - Samaritans ambassador Gail Porter is urging the public to help the charity bring someone’s future back this winter as she puts the finishing touches to an innovative new 3d billboard in London. The Scottish TV personality has attached a pair of trainers to the new billboard – an object chosen by Samaritans caller Layla McBain as
- [WaterAid welcomes Dutch charity Simavi into its global family, strengthening its call for clean water for everyone, everywhere](https://ethicalmarketingnews.com/wateraid-welcomes-dutch-charity-simavi-into-its-global-family-strengthening-its-call-for-clean-water-for-everyone-everywhere) - WaterAid has welcomed Dutch development charity Simavi to its global federation following a special event at Amsterdam’s famous Rijksmuseum, strengthening its mission to ensure everyone everywhere has clean water and good sanitation and hygiene. The reception launching the new partnership on 13 November was attended by Princess Beatrix of the Netherlands and marked Simavi’s
- [Cannes Lions introduces the Creative Brand Lion](https://ethicalmarketingnews.com/cannes-lions-introduces-the-creative-brand-lion) - Launching in 2026, the Lion will recognise the systems, cultures and capabilities of brands that make world-class work inevitable Other updates to the Awards include refocused categories in the Creative Data Lions; the addition of a new AI Craft subcategory; and an expansion of Retail Media The Cannes Lions International Festival of Creativity, taking place
- [World’s first impact bond on weather and climate data opens for contributions](https://ethicalmarketingnews.com/worlds-first-impact-bond-on-weather-and-climate-data-opens-for-contributions) - The Systematic Observations Financing Facility (SOFF) has opened for contributions to raise USD 200 million towards a climate impact bond aimed at strengthening systematic observation of the planet and help close critical weather and climate data gaps. The Systematic Observation Impact Bond will be announced as part of the COP30 Action Agenda, supported by the
- [Ørsted will be the first energy company in the world to complete a green transformation with a 98 % reduction in carbon emissions](https://ethicalmarketingnews.com/orsted-will-be-the-first-energy-company-in-the-world-to-complete-a-green-transformation-with-a-98-reduction-in-carbon-emissions) - As global leaders are gathered in Brazil for COP30, Ørsted will be the first energy company in the world to reach its sector-leading and science-based 2025 decarbonisation target, having reduced its carbon emissions by 98 %. Ørsted has delivered on its industry-leading decarbonisation target, transforming from one of Europe’s most fossil-fuel-intensive utilities to a market leader
- [Food Waste Breakthrough launches to help cities halve food waste, cut methane emissions and reduce hunger](https://ethicalmarketingnews.com/food-waste-breakthrough-launches-to-help-cities-halve-food-waste-cut-methane-emissions-and-reduce-hunger) - The UN Environment Programme (UNEP) and partners today launched a new initiative to halve food waste by 2030 and cut up to seven per cent from methane emissions as part of efforts to slow climate change. Launched at COP30 in Belém, the Food Waste Breakthrough is a 2030 Climate Solution under the Marrakech Partnership for Global Climate Action,
- [Advertising Unlocked gives over 1,500 teenagers their first taste of adland](https://ethicalmarketingnews.com/advertising-unlocked-gives-over-1500-teenagers-their-first-taste-of-adland) - Agencies across the UK are today (Wednesday 12 November) taking part in the industry’s biggest careers day, IPA Advertising Unlocked 2025, opening their doors and showcasing the opportunities a career in advertising could hold to over 1,500 students. By connecting agencies with local schools, the programme helps open up the advertising industry to a broader
- [Triodos Bank UK supports rural connectivity with Broadband for the Rural North](https://ethicalmarketingnews.com/triodos-bank-uk-supports-rural-connectivity-with-broadband-for-the-rural-north) - Triodos Bank UK has agreed a new funding package with Broadband for the Rural North (B4RN), a pioneering community benefit society delivering full-fibre broadband to some of the UK’s most remote communities. Currently, the majority of B4RN’s customer base is in the North West of England, with the new finance supporting B4RN to expand into
- [UNHCR report reveals extreme weather driving repeated displacement among conflict-affected communities](https://ethicalmarketingnews.com/unhcr-report-reveals-extreme-weather-driving-repeated-displacement-among-conflict-affected-communities) - Millions of refugees, people forced to flee, and their hosts are trapped in an increasingly vicious cycle of conflict and climate extremes, according to a new report released today by UNHCR, the UN Refugee Agency. The report warns that climate shocks are undermining chances of recovery, increasing humanitarian needs, and amplifying the risks of repeated
- [CAP - KEEP YOUR ABV A-OK! Advice for advertisers of alcohol alternatives and zero alcohol products](https://ethicalmarketingnews.com/cap-keep-your-abv-a-ok-advice-for-advertisers-of-alcohol-alternatives-and-zero-alcohol-products) - The ASA/CAP have released a post called: Tread carefully: KEEP YOUR ABV A-OK! Advice for advertisers of alcohol alternatives and zero alcohol products, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. So, most alcohol advertisers know what to
- [Royal Mail launches UK's largest micro electric vehicle fleet to cut emissions and delivery times](https://ethicalmarketingnews.com/royal-mail-launches-uks-largest-micro-electric-vehicle-fleet-to-cut-emissions-and-delivery-times) - Royal Mail has launched a new fleet of over 100 micro electric vehicles (MEVs), in a major step forward to both reduce carbon emissions and boost delivery speeds. The first MEV, finished in Royal Mail’s iconic red livery, was unveiled at Saturday’s Lady Mayor’s Show in London. In the coming weeks, 104 MEVs will be
- [Sky unveils first of its kind clean power system for film and TV production](https://ethicalmarketingnews.com/sky-unveils-first-of-its-kind-clean-power-system-for-film-and-tv-production) - Sky has unveiled a major new clean energy system designed to revolutionise the way film and TV productions are powered. The new system uses a hybrid hydrogen fuel cell and sodium battery solution to create a reliable, quieter and zero-emission mobile power source, a first of its kind for the industry. Developed by Sky’s own
- [UK rooftop solar installations hit record high](https://ethicalmarketingnews.com/uk-rooftop-solar-installations-hit-record-high) - The number of certified solar panel installations in 2025 has now surpassed 203,125 – the previous annual record set in 2011. This brings the total to 1.85 million certifie