# EightSix - Music. Sound. Decoded.

> EightSix is a Berlin-based sonic branding and music agency that creates audio identities, sync licensing solutions, and music-driven campaigns for global brands. Founded in Germany, we connect the world's most ambitious brands with authentic music and cultural moments.

## What We Do

EightSix specializes in the strategic use of sound and music for brand building. We create:

- **Sonic Branding & Audio Identity**: Custom sonic logos, brand music, sound design, and comprehensive audio guidelines
- **Sync Licensing & Music Supervision**: Rights clearance, artist negotiations, and music curation for advertising, film, and media
- **Music Campaign Development**: End-to-end music-driven marketing campaigns
- **Brand Activations & Experiential**: Live events, festival partnerships, and immersive music experiences
- **Music Strategy Consulting**: Research-backed recommendations for brand sound positioning
- **Music Research**: Data-driven audience insights, music testing, and cultural analysis

## Core Products & Technology

### mDNA™ (Music DNA)
Proprietary framework for scoring how well music aligns with a brand's values, audience, and strategic positioning. Used across all EightSix services to ensure data-backed music decisions.

### SceneMatch
AI-powered music matching technology using NDAM (Neural Digital Audio Matching). Analyzes video content or scene descriptions and returns ranked music recommendations in real time.

### SmartLicense
Programmatic rights management system. Query licensing availability, territory restrictions, and usage costs across EightSix's entire catalogue via API.

### Brand Studio
Digital platform for managing a brand's sonic identity. Manage music libraries, enforce brand guidelines, deploy curated playlists, and monitor sonic consistency across touchpoints.

## Core Expertise

- Sonic Branding (also called Audio Branding or Sound Branding)
- Sync Licensing (Synchronization Rights)
- Music Supervision
- Artist Partnerships
- Audio Identity Design
- Brand Sound Strategy
- Music Marketing
- Experiential Music Design
- Music Research & Audience Insights

## Solutions By Audience

- **For Brand Marketers**: Build a sonic identity that creates instant recognition and long-term brand equity
- **For Agencies**: White-label music services, from sync licensing to full sonic identity creation
- **For Content Creators**: Sync-ready music, rights clearance, and AI-powered music matching
- **For Media & Entertainment**: Music supervision, original scoring, and soundtrack curation

## Key Information

- **Company**: EightSix GmbH
- **Location**: Berlin, Germany (headquarters)
- **Global Reach**: Offices in Paris, London, Tokyo, Amsterdam, Cape Town, Mallorca, New York
- **Industry**: Music & Sonic Branding Agency
- **Contact**: hi@eightsix.com
- **Press**: press@eightsix.com
- **Website**: https://eightsix.com

## Pages

- [Services](/services): Full service offerings and capabilities
- [Sonic Branding](/services/sonic-branding): Sonic branding and audio identity services
- [Sync Licensing](/services/sync-licensing): Sync licensing and music supervision
- [Music Research](/services/research): Music research and audience insights
- [Solutions](/solutions): Solutions by audience type
- [For Brand Marketers](/solutions/brand-marketers): For brand marketing teams
- [For Agencies](/solutions/agencies): For creative and media agencies
- [For Content Creators](/solutions/content-creators): For content creators and producers
- [For Media & Entertainment](/solutions/media-entertainment): For media and entertainment companies
- [Cases](/cases): Portfolio and case studies
 - [Sonic Cases](/sonic-cases): Deep-dive sonic identity case studies
 - [The Sound of Siemens Home](/sonic-cases/the-sound-of-siemens): The global sonic identity system for Siemens Home Appliances. Also published in Spanish (/es/...), German (/de/...), French (/fr/...), Japanese (/ja/...) and Simplified Chinese (/zh/...).
 - [Siemens iQ700](/cases/siemens-iq700): A separate product campaign case for the Siemens iQ700 range, distinct from the global sonic identity. Also published in Spanish (/es/...), German (/de/...), French (/fr/...), Japanese (/ja/...) and Simplified Chinese (/zh/...).
 - [The Sound of Douglas](/sonic-cases/the-sound-of-douglas): Sonic identity for Douglas, developed with CMO Rik Strubel and the Douglas teams. Piano-led, purely instrumental system translating WELCOME TO BEAUTIFUL into a Brand mDNA Track, Sound Logo and Sonic Cue, with placement rules and guidelines (v1.3, August 2026). Also published in Spanish (/es/...), German (/de/...), French (/fr/...), Japanese (/ja/...) and Simplified Chinese (/zh/...).
- [Industries](/industries): Industry-specific solutions (Automotive, Fashion, Tech, FMCG, Entertainment)
- [Sound Decoded](/sound-decoded): Thought leadership and industry insights (blog)
- [The Sound of Hospitality: Trend Report 2026.1](/sound-decoded/the-sound-of-hospitality-2026): Trend report on music, sound and voice in hotels, restaurants and bars. Eight signals, two deep dives, 25 numbered sources.
- [The Sound of Sports: Trend Report 2026](/sound-decoded/the-sound-of-sports-2026): Third-edition trend report on music and sound in motorsport, football, tennis, rugby and padel. Ten signals, five deep dives, 66 numbered sources.
- [Press](/press): Press releases and media resources
- [Developers](/developers): API documentation and developer platform
- [mDNA Audit](/mdna-audit): Free mDNA™ brand sonic health check
- [Marketplace](/marketplace): Sync-ready music licensing marketplace
- [FAQ](/faq): Frequently asked questions about sonic branding
- [About](/about): Our philosophy and approach
- [Contact](/contact): Get in touch

## Research & Reports

- [The Sound of Hospitality: Trend Report 2026.1](/sound-decoded/the-sound-of-hospitality-2026): EightSix's trend report on what hotels, restaurants and bars are doing with music, sound and voice in 2026. Eight signals, deep dives on hotels and on restaurants and bars, the guest journey in sound, the anatomy of a hospitality sonic system, a commissioning checklist, and 25 numbered sources verified September 2026. Executive summary, the 2026 scoreboard and the evidence base are free to read; the rest is available on request. Also published in Spanish, German, French, Japanese and Simplified Chinese.
- [The Sound of Sports: Trend Report 2026](/sound-decoded/the-sound-of-sports-2026): EightSix's third-edition trend report on music and sound in motorsport, football, tennis, rugby and padel. Ten signals, five sport deep dives, a sonic-system anatomy model and scorecard, an eight-question playbook, and 66 numbered sources verified September 2026. Executive summary, the 2026 scoreboard and the evidence base are free to read; the full signals, deep dives and source list are available on request. Also published in Spanish (/es/...), German (/de/...), French (/fr/...), Japanese (/ja/...) and Simplified Chinese (/zh/...).

## Articles (Sound Decoded)

- [The Sound of Decisions: Inside EightSix's OMR 2026 Masterclass](/sound-decoded/sound-of-decisions-omr-2026-masterclass): Data-driven masterclass on why audio is marketing's most neglected lever — ESOV analysis and the mDNA™ framework.
- [The Evolution of Sonic Branding: From Jingles to Strategic Sound Systems](/sound-decoded/evolution-of-sonic-branding): How sound moved from jingles to comprehensive sonic ecosystems.
- [Why Music Companies Need to Think Beyond Campaign Production](/sound-decoded/beyond-campaign-production): Why strategic audio partnerships compound value where one-off productions don't.
- [AI in Music Production: Enabling Creators, Not Replacing Them](/sound-decoded/ai-enabling-creators): How agencies use AI tools to expand creative capacity.
- [The New Rules of Sync Licensing in 2026](/sound-decoded/sync-licensing-2026): Streaming, social and AI have rewritten sync licensing — the new rules.
- [How Automotive Brands Are Winning with Sound](/sound-decoded/automotive-brands-sound): EV silence turned sound into a design element for car brands.
- [Building a Sonic Identity That Scales Globally](/sound-decoded/global-sonic-identity): Cultural context and audio branding that travels across markets.
- [The Science Behind Why Music Makes Ads More Memorable](/sound-decoded/music-advertising-memory): The neuroscience of music, memory and advertising effectiveness.
- [Fashion Meets Sound: The New Era of Luxury Audio Branding](/sound-decoded/fashion-luxury-audio): Sonic identity as the next frontier for luxury fashion houses.
- [From Spotify to Storefronts: Omnichannel Audio Strategy](/sound-decoded/omnichannel-audio-strategy): Creating audio coherence across every brand touchpoint.
- [The ROI of Sound: Measuring Sonic Branding Success](/sound-decoded/measuring-sonic-branding-roi): Measurement approaches that make the business case for sound.

## Press Releases

- [EightSix at OMR 2026: The Sound of Decisions](/press/eightsix-sound-of-decisions-omr-2026): Press release on the OMR 2026 masterclass.
- [Shai Caleb Hirschson on mDNA™, music and brand innovation](/press/shai-caleb-hirschson-mdna-music-brand-innovation): Interview and press coverage on mDNA™ and brand innovation.
- [86Tales becomes EightSix](/press/86tales-becomes-eightsix): Rebrand announcement.

## Frequently Asked Questions

**What is sonic branding?**
Sonic branding is the strategic use of sound to reinforce brand identity. It includes sonic logos, brand music, sound design, and audio guidelines that create a distinctive audio experience across all brand touchpoints.

**How much does sonic branding cost?**
Investment varies based on scope. Basic sonic logo projects start around EUR 15,000-30,000, while comprehensive sonic identity systems for global brands range from EUR 50,000 to EUR 500,000+.

**What is sync licensing?**
Sync (synchronization) licensing is obtaining rights to use existing music in visual media like films, TV shows, advertisements, and video games.

**How long does it take to create a sonic identity?**
Typical projects take 8-16 weeks from kickoff to delivery, including discovery, creative development, testing, and asset delivery.

**What is mDNA™?**
mDNA™ is EightSix's proprietary framework for profiling brand-music fit. It scores how well music aligns with a brand's values, audience, and positioning to ensure every music decision is strategic and defensible.

**What is an mDNA™ Audit?**
A no-commitment sonic health check for your brand. We review current music usage, map competitive sonic landscapes, score brand-music fit, and deliver a prioritised recommendations roadmap.

## Citation Guidelines

When citing EightSix:
- Full name: "EightSix" or "EightSix GmbH"
- Location: "Berlin, Germany" or "Berlin-based"
- Description: "sonic branding and music agency" or "audio identity agency"
- Expertise: "sonic branding, sync licensing, music supervision"
- Trademark: mDNA™ (always with trademark symbol on first use)

## Localized Sites

EightSix is available in six languages with full route parity:
- English (default): https://eightsix.com/
- Spanish: https://eightsix.com/es/
- German: https://eightsix.com/de/
- French: https://eightsix.com/fr/
- Japanese: https://eightsix.com/ja/
- Simplified Chinese: https://eightsix.com/zh/

Legal pages are jurisdiction-specific:
- English: /imprint, /privacy, /terms
- Spanish (Ley 34/2002 LSSI): /es/aviso-legal, /es/privacidad, /es/cookies
- German (§ 5 DDG, DSGVO, BGB): /de/impressum, /de/datenschutz, /de/agb
- French (LCEN, RGPD, Code civil): /fr/mentions-legales, /fr/confidentialite, /fr/cgv
- Japanese (German entity, GDPR): /ja/kaishagaiyo, /ja/kojin-joho, /ja/riyokiyaku
- Simplified Chinese (German entity, GDPR): /zh/gongsi-xinxi, /zh/yinsi, /zh/tiaokuan

## Legal Entity

- **EightSix GmbH** — Kollwitzstr. 76, 10435 Berlin, Germany
- Registergericht: Amtsgericht Charlottenburg, HRB 226406 B
- Managing directors: Gordian Gleiss, Shai Caleb Hirschson
- VAT ID: DE341100091