# eCommerce Today Agency > Effective eCommerce Consulting & Quality Staff Support Services ## Pages - [Workshop 26 Noiembrie](https://ecommerce-today.com/pagina-workshop-26-noiembrie/): Workshop online, 26 noiembrie - eCommerce Today Workshop online gratuit Cum iti alegi platforma ecommerce pentru scalare Magazinul creste. Platforma... - [Assesment Page](https://ecommerce-today.com/assesment-page/): Cât te costă să rămâi pe platforma actuală? Abonamentul este doar o parte din cost. Comparăm gratuit cât te-ar costa... - [FAQs Migration Process](https://ecommerce-today.com/faqs-migration-process/): Shopify migration services/FAQs Shopify migration FAQs What it costs, what happens to your SEO, your data and your sales on... - [Analiza comparativa](https://ecommerce-today.com/analiza-comparativa/): Cat te costa sa ramai pe platforma actuala? Abonamentul este doar o parte din cost. Comparam gratuit cat te-ar costa... - [Shopify Comparisons](https://ecommerce-today.com/shopify-comparisons/): SHOPIFY VS. OTHER ECOMMERCE PLATFORMS Choosing an ecommerce platform shapes your costs, your integrations and how fast you can grow.... - [Apple Partners](https://ecommerce-today.com/apple-partners/): Fractional ecommerce department for premium retail The ecommerce team behind the world's monobrand retail networks Since 2021 we have built,... - [Q4 Planner](https://ecommerce-today.com/q4-planner/): BFCM Checklist Q4 is won in September. Here's the checklist that proves it. Every year, the same story. Brands spend... - [Q4 Ecommerce Checklist 2026](https://ecommerce-today.com/q4-ecommerce-checklist/): Q4 · Shopify brands The Q4 Ecommerce Checklist What to build in September, what to finish in October, and what... - [Shopify AI Visibility Check](https://ecommerce-today.com/shopify-ai-visibility-check/): Shopify AI Visibility Check Is Your Store Invisible to ChatGPT? Find Out in 30 Seconds. Paste your store URL below.... - [Shopify Migration Services - TEST PT NOU DESIGN](https://ecommerce-today.com/shopify-migration-services-test-pt-nou-design/): Shopify Plus Partner │ Klaviyo Master Platinum Partner │ Full-Service eCommerce AgencySHOPIFY MIGRATION SERVICESMigrate your store to Shopify. Without downtime.... - [theMarketer Services](https://ecommerce-today.com/themarketer-services/): theMarketer EMAIL, SMS & LOYALTY Get more from theMarketer - with a certified partner running it for you theMarketer gives... - [Branding, UX & Graphic Design](https://ecommerce-today.com/branding-ux-graphic-design/): BRANDING, UX & DESIGN SERVICES TRANSFORM YOUR STORE INTO A HIGH-CONVERSION BRAND Whether you’re launching a new identity or overhauling... - [Retention & Lifecycle Marketing ](https://ecommerce-today.com/retention-lifecycle-marketing/): Retention & Lifecycle Marketing Turn One-Time Buyers Into Repeat Customers and High-LTV Brand Advocates Acquisition gets customers through the door;... - [Email Deliverability ](https://ecommerce-today.com/email-deliverability/): Email Deliverability & Account HealthKeep Your Emails Out of Spam and Directly in the InboxDeliverability is the foundation of every... - [Klaviyo Email Marketing](https://ecommerce-today.com/klaviyo-email-marketing-2/): KLAVIYO EMAIL MARKETING AGENCYGet the most out of Klaviyo - with a team that's run it since 2016Klaviyo is only... - [2026 Webminars: Profitable Email Marketing: More Sales From the Contacts You Already Have](https://ecommerce-today.com/2026-webminars-profitable-email-marketing-more-sales-from-the-contacts-you-already-have/): TL;DR (the no-fluff summary) Who: Alina Ionciu (Chief Partnership Officer, theMarketer), Sebastian Zota (Head of Marketing Automation, eCommerce Today) and... - [We migrate your store to Shopify.](https://ecommerce-today.com/we-migrate-your-store-to-shopify/): We migrate your store to Shopify SIMPLE. SECURE. HASSLE-FREEWhether you're on WooCommerce, Magento, BigCommerce, or a custom platform —... - [Smart Flows, Real Connections: Mastering AI-Powered Email Marketing - Live Webinar](https://ecommerce-today.com/smart-flows-real-connections-mastering-ai-powered-email-marketing-live-webinar/): TL;DR (The "No-Fluff" Summary) Who: Stefan Chiriacescu (CEO, eCommerce Today) & Marty Greif (CRO Expert, SiteTuners) Where: Live Online Webinar... - [Our Services](https://ecommerce-today.com/our-services/): OUR SEVICESWE’RE ECOMMERCE EXPERTS HERE TO HELP YOUR STORE GROW In the last 11 years, we have worked with 300+... - [Graphic Design Portofolio](https://ecommerce-today.com/graphic-design-portofolio/): Graphic Design portofolioApparelBeauty - [Email Marketing Portofolio](https://ecommerce-today.com/email-marketing-portofolio/): Email Marketing portofolioFood & DrinksKids & ToysApparel and AccessoriesBeautyHome & GardenHealth & Wellness - [Presentation Prompt](https://ecommerce-today.com/presentation-prompt/): EMAIL AUTOMATION SYSTEM PROMPTCopy and paste the below prompt and get started on your journey to implement a full email... - [EcomEssentials: Energy Labels App Privacy Policy](https://ecommerce-today.com/ecomessentials-energy-labels-app-privacy-policy/): Privacy Policy – EcomEssentials: Energy Labels 1. Context and General Principles 1. 1. This document outlines the official privacy policy... - [EcomEssentials: Lowest Price in the Last 30 Days App Privacy Policy](https://ecommerce-today.com/ecomessentials-lowest-price-in-the-last-30-days-app-privacy-policy/): Privacy Policy – EcomEssentials: Lower Price in the last 30 days 1. Context and General Principles 1. 1. This document... - [EcomEssentials: Ro Invoicing (Integrare Shopify-SmartBill) Privacy Policy](https://ecommerce-today.com/ecomessentials-ro-invoicing-integrare-shopify-smartbill-privacy-policy/): Privacy Policy – EcomEssentials: Ro-Invoicing (Shopify Smartbill Integration) 1. Context and General Principles 1. 1. This document represents the official... - [EcomEssential: Sell Returns Privacy Policy](https://ecommerce-today.com/ecomessential-sell-returns-privacy-policy/): Privacy Policy – EcomEssentials: Sell Returns 1. Context and General Principles 1. 1. This document represents the official privacy policy... - [EcomEssentials: Order Feeds Privacy Policy](https://ecommerce-today.com/ecomessentials-order-feeds-privacy-policy/): Privacy Policy – EcomEssentials: Order Feeds 1. Context and General Principles 1. 1. This document represents the official privacy policy... - [Shopify B2B Setup & Optimization](https://ecommerce-today.com/shopify-b2b-setup-optimization/): SHOPIFY B2B SERVICESSCALE YOUR B2B SALES ON SHOPIFY. MINUS THE OPERATIONAL CHAOS. We transform how you do wholesale. We develop... - [Marketplaces Management (Amazon, eBay, Walmart, eMAG & More)](https://ecommerce-today.com/3rd-party-marketplaces/): [et_pb_section fb_built="1" admin_label="Hero" _builder_version="4. 16" custom_padding="0px|0px|0px|0px" animation_ animation_intensity_zoom="4%" global_colors_info="{}"][et_pb_row use_custom_gutter="on" gutter_width="1" make_equal="on" module_ _builder_version="4. 27. 4" background_color="#fcd21d" background_image="https://ecommerce-today. com/wp-content/uploads/2025/10/circle-background-pattern. png"... - [Public Speaking & Industry Presence](https://ecommerce-today.com/public-speaking-industry-presence/): Industry Presence & Thought Leadership At eCommerce Today, we believe that staying ahead of the digital curve requires a constant... - [Digital Advertising](https://ecommerce-today.com/ecommerce-guides/digital-advertising-guides/): Digital Advertising Guides for Ecommerce Need Help? Say Hello! I'm reserving 30 minutes every day to go through questions and... - [Graphic Design](https://ecommerce-today.com/ecommerce-guides/graphic-design/): Graphic Design Guides for Ecommerce Need Help? Say Hello! I'm reserving 30 minutes every day to go through questions and... - [2026 Webinars: Marty Greiff x Stefan Chiriacescu: Why Conversion Strategy Matter More Than Traffic](https://ecommerce-today.com/2026-webinars-marty-greif-x-stefan-chiriacescu-why-conversion-strategy-matter-more-than-traffic/) - [Email Marketing Services](https://ecommerce-today.com/email-marketing/): Email - Automation - SMS - Push - whatsappFull-Service Email & Retention MarketingStop relying solely on paid ads. We turn... - [WhatsApp Automations & Community Building](https://ecommerce-today.com/whatsapp-automations-community-building/): WhatsApp Automations & Community Building - [Klaviyo Automation Setup](https://ecommerce-today.com/klaviyo-automation-setup/): Klaviyo Automation Setup - [A.I. Optimization for Shopify Stores](https://ecommerce-today.com/a-i-ecommerce-optimization-for-shopify-stores/): Shopify Store AI/LLM/GEO OptimizationGet Recommended by ChatGPT, Google SGE, and the Next Generation of SearchThe complete technical & content overhaul... - [Store Management for Startups](https://ecommerce-today.com/store-management-for-startups/): Store Management for StartupsLaunch Your Shopify Store Without the GuessworkSkip the months of trial and error. Get a dedicated team... - [eCommerce Today - Shopify Plus Agency](https://ecommerce-today.com/): Scale on Shopify with automation‑led growth We are a Full Service ECOMMERCE Agency SPEAK WITH AN ECOMMERCE EXPERT Trusted by... - [SEO / GEO / AEO (Traffic Growth Services)](https://ecommerce-today.com/seo-geo-aeo-traffic-growth-services/): SEO / GEO / AEO (Traffic Growth Services)Get Found. Everywhere. SEO, GEO & AEO for Shopify StoresGrow your store’s visibility... - [PPC (Paid Media Ads Management)](https://ecommerce-today.com/ppc-paid-media-ads-management/): PPC (Paid Media Ads Management)Scale Your Shopify Store with Performance-Driven Paid Media Smart advertising isn’t about spending more — it’s... - [SMS & Push Notifications Management](https://ecommerce-today.com/sms-push-notifications-management/): SMS & Push Notifications ManagementReach Your Customers Instantly Through SMS and PushStop fighting for attention in crowded inboxes. We build... - [Email Marketing Automation (Flows Management)](https://ecommerce-today.com/email-marketing-automation-flows-management/): Email Marketing Automation (Flows Management)Turn Every Customer Journey Into an Automated Sales FlowFlows are where real email revenue happens. We... - [Email Marketing (Campaign Management)](https://ecommerce-today.com/email-marketing-campaign-management/): RECURRING NEWSLETTER & CAMPAIGN MANAGEMENT Your monthly campaigns, planned, designed, and sent - every month, without the scramble Most brands... - [theMarketer Automation & Loyalty Setup](https://ecommerce-today.com/themarketer-automation-loyalty-setup/): Automate, Reward, and Retain — with theMarketer - [Store Management](https://ecommerce-today.com/ecommerce-store-management/): Store ManagementShopify Management for Brands That Need Results, Not ExperimentsGet expert-led execution and a team that has already solved the... - [Shopify App Development](https://ecommerce-today.com/shopify-app-development/): Shopify App DevelopmentBuild Apps That Make Shopify Work Exactly How You Need ItFrom custom integrations to full-featured public apps —... - [International Expansion with Shopify](https://ecommerce-today.com/international-expansion-with-shopify/): International Expansion with ShopifyExpand Your Brand Internationally with ShopifyLaunch in new markets without reinventing your operations. Shopify helps you scale... - [Shopify Store Optimization](https://ecommerce-today.com/shopify-store-optimization/): Shopify Store Optimization Turn More Traffic into Revenue with Shopify Store Optimization Your Shopify store could be performing 20-30% better,... - [Shopify Migration Services](https://ecommerce-today.com/shopify-migration-services/): SHOPIFY MIGRATION SERVICES MIGRATE YOUR STORE TO SHOPIFY WITHOUT DOWNTIME Whether you’re moving from WooCommerce, Magento, BigCommerce, or custom platforms,... - [Selling Cross-Border in the EU on Shopify: From Compliance to Conversion](https://ecommerce-today.com/selling-cross-border-in-the-eu-on-shopify-from-compliance-to-conversion/): Watch the Recording: Selling Cross-Border in the EU on Shopify Learn how to stay compliant with EU VAT and EPR... - [Event Registration](https://ecommerce-today.com/event-registration/): It’s not hard to be successful with eCommerce. It is, however, much easier to fail - [Exclusive Shopify Dinner](https://ecommerce-today.com/exclusive-shopify-dinner/): Shopify x eCommerce Today: Exclusive Dinner – Bucharest 2025 An exclusive evening hosted by Shopify and eCommerce Today – connect,... - [Thank you Q4 free checklist](https://ecommerce-today.com/contact-us/thank-you-q4/): Thank you for your interest! - [Get ready for Q4 with eCommerce Today](https://ecommerce-today.com/get-ready-for-q4-with-ecommerce-today/): YOUR Q4 SUCCESS DEPENDS ON WHAT YOU DO NOW Start prepping - [Holiday Email Campaign - Success Page](https://ecommerce-today.com/holiday-email-campaign-success-page/) - [Deck Requests](https://ecommerce-today.com/deck-requests/): It’s not hard to be successful with eCommerce. - [eCommerce-Today Shopify Meetup 2025](https://ecommerce-today.com/ecommerce-today-shopify-meetup-2025/): It’s not hard to be successful with eCommerce. It is, however, much easier to fail due - [Klaviyo Cleanup & Optimization](https://ecommerce-today.com/klaviyo-cleanup-optimization/): Klaviyo Cleanup & Optimization Plan Maximize your email marketing efficiency and reduce costs by optimizing your Klaviyo account. - [Klaviyo Email Marketing](https://ecommerce-today.com/klaviyo-email-marketing/): EMAIL MARKETING In today’s digital landscape, effective communication is essential for building strong customer relationships. We specialize in helping businesses... - [Open Position - Graphic Design](https://ecommerce-today.com/open-position-graphic-design/): Intermediate/Senior Graphic Designer - [Thank you](https://ecommerce-today.com/contact-us/thank-you/): THANK YOU! Thank you for your message. We will get back to you within 1 business day. In the meantime,... - [Referrals & Affiliate Program](https://ecommerce-today.com/referrals-affiliate-program/): We are a full service - [sections](https://ecommerce-today.com/sections/): We are a full service - [eCommerce Today Conferences](https://ecommerce-today.com/conferences/) - [Essential Search Optimization Privacy Policy](https://ecommerce-today.com/essential-search-optimization-privacy-policy/): Privacy Policy – Essential Search Optimization Shopify App One of our main priorities is the privacy of our visitors. This... - [Guides for eCommerce Marketplaces](https://ecommerce-today.com/guides-for-ecommerce-marketplaces/): Guides for eCommerce Marketplaces - [Guides for eCommerce Business that have a retail location](https://ecommerce-today.com/guides-for-ecommerce-business-that-have-a-retail-location/): Guides for eCommerce Business that have a retail location - [eCommerce Operations Tips & Tricks](https://ecommerce-today.com/ecommerce-operations-tips-tricks/): eCommerce Operations Tips & Tricks - [Social Media Guides for eCommerce](https://ecommerce-today.com/social-media-guides-for-ecommerce/): Social Media Guides for eCommerce - [Magento Guides & Resources](https://ecommerce-today.com/magento-resources/): Guides FOR MAGENTO STORES - [Services Refund Policy](https://ecommerce-today.com/services-refund-policy/): Refunds Policy Thank you for visiting and considering using the services provided by eCommerce Today. The following are the terms... - [Informatii privind siguranta datelor clientilor](https://ecommerce-today.com/informatii-privind-siguranta-datelor-clientilor/): Web Site Terms and Conditions of Use 1. Terms By accessing this website, Protectia privind sfera privata in timpul procesarii... - [Service Delivery Policy](https://ecommerce-today.com/service-delivery-policy/): Shipping Policy Thank you for visiting and considering using services provided by eCommerce Today. Following are the terms and conditions... - [Essential Product Feeds Privacy Policy](https://ecommerce-today.com/essential-product-feeds-privacy-policy/): Privacy Policy – Essential Product Feeds Shopify App One of our main priorities is the privacy of our visitors. This... - [Open Positions](https://ecommerce-today.com/open-positions/): Junior/Middle Level eCommerce Marketing Specialist - [Web design services](https://ecommerce-today.com/our-design-work/): This is our portfolio - [Graphic Design Portfolio](https://ecommerce-today.com/graphic-design-portfolio/): Design Our Work Showcasing some of our design - [Shopify Services](https://ecommerce-today.com/shopify-store-management-services/): Shopify Agency - [Email & SMS Marketing Services - OLD](https://ecommerce-today.com/email-marketing-old/): Email & SMS marketing - [Help Ukraine](https://ecommerce-today.com/help-ukraine/): Offer a - [Our Core Values](https://ecommerce-today.com/our-core-values/) - [Our Team](https://ecommerce-today.com/our-team/): Meet Our Team The strength of the team is each individual member. The strength of each member is the team.... - [Affiliate & Advertising Policy](https://ecommerce-today.com/affiliate-advertising-policy/): Affiliate Disclosure Policy Last updated: December 11th, 2023 Introduction:Welcome to eCommerce-Today. com. This Affiliate Disclosure Policy is to inform you... - [Testimonials](https://ecommerce-today.com/testimonials/): Our track record Testimonials Client Testimonials May 2025 18 months after our initial collaboration, we received a brand-new video testimonial... - [Careers Subscription Page](https://ecommerce-today.com/careers-subscription-page/): careers ECOMMERCE CAREERS If you want the following you've come to the right page: Become an eCommerce expert Work in... - [Valentina Chiriacescu - Bio](https://ecommerce-today.com/valentina-chiriacescu-bio/): valentina CHIRIACESCU Ecommerce Specialist. Fitness Addict. Crossfitter. Avid - [Stefan Chiriacescu - Bio](https://ecommerce-today.com/stefan-chiriacescu-bio/): STEFAN CHIRIACESCU Diversified Business Owner. Seasoned Executive Consultant. Provocative Speaker. Get In Touch FollowFollowFollow Recognition & Awards Speaker at Digital... - [Email Marketing Guides](https://ecommerce-today.com/email-marketing-a-to-z/): EMAIL MARKETING A-to-z - [Shopify Store Guides](https://ecommerce-today.com/ecommerce-guides/shopify-store-guides/): Guides FOR SHOPIFY STORES eCommerce Today is a 5* Shopify - [Contact Us](https://ecommerce-today.com/contact-us/): contact us  WhatsApp Chat with Us!  Phone US: +1 (646) 480-0104 Europe: +4 (073) 849-6728  Email contact@eCommerce-Today.... - [eCommerce Guides](https://ecommerce-today.com/ecommerce-guides/): eCommerce Guides - [Terms & Conditions of Use](https://ecommerce-today.com/terms-conditions-of-use/): Web Site Terms and Conditions of Use 1. Terms By accessing this website, you are agreeing to be bound by... - [Privacy Policy](https://ecommerce-today.com/privacy-policy/): This website uses cookies to personalize advertisements, to offer functions for social media and to analyze our website traffic. We... - [Step-by-Step Guides & eCommerce Consulting](https://ecommerce-today.com/blog/): eCommerce resources Blog Need Help? Say Hello! I'm reserving 30 minutes everyday to go through questions and scenarios to try... ## Posts - [MerchantPro vs Shopify: An Honest Comparison (2026)](https://ecommerce-today.com/merchantpro-vs-shopify-an-honest-comparison-2026/): [et_pb_section fb_built="1" theme_builder_area="post_content" _builder_version="4. 27. 8" _module_preset="default"][et_pb_row _builder_version="4. 27. 8" _module_preset="default" theme_builder_area="post_content"][et_pb_column _builder_version="4. 27. 8" _module_preset="default" type="4_4" theme_builder_area="post_content"][et_pb_text _builder_version="4. 27.... - [Gomag vs Shopify (2026): Honest Comparison](https://ecommerce-today.com/gomag-vs-shopify-2026-honest-comparison/): [et_pb_section fb_built="1" theme_builder_area="post_content" _builder_version="4. 27. 8" _module_preset="default"][et_pb_row _builder_version="4. 27. 8" _module_preset="default" theme_builder_area="post_content"][et_pb_column _builder_version="4. 27. 8" _module_preset="default" type="4_4" theme_builder_area="post_content"][et_pb_text _builder_version="4. 27.... - [Gomag vs Shopify (2026): Honest Comparison](https://ecommerce-today.com/comparisons-gomag-vs-shopify/): [et_pb_section fb_built="1" theme_builder_area="post_content" _builder_version="4. 27. 8" _module_preset="default"][et_pb_row _builder_version="4. 27. 8" _module_preset="default" theme_builder_area="post_content"][et_pb_column _builder_version="4. 27. 8" _module_preset="default" type="4_4" theme_builder_area="post_content"][et_pb_text _builder_version="4. 27.... - [Stop Guessing Which Campaign Moved the Needle](https://ecommerce-today.com/stop-guessing-which-campaign-moved-the-needle/): Revenue jumped 18% last Thursday. Was it the email campaign, the new bundle, or the influencer post that went out... - [Shopify Growth Strategy: A Practical Guide for 2026](https://ecommerce-today.com/blog-shopify-growth-strategy/): Shopify Growth Strategy: How to Find Your Next Growth Opportunity Most Shopify brands don't have a shortage of growth ideas.... - [How We Audit a Shopify Store Faster With AI](https://ecommerce-today.com/how-we-audit-a-shopify-store-faster-with-ai/): Introduction A good Shopify store audit used to eat up days before we even got to the interesting part. Most... - [Fix the Checkout Before You Fix the Flows](https://ecommerce-today.com/fix-the-checkout-before-you-fix-the-flows/): Most retention conversations start too late. A brand looks at a flat repeat-purchase rate, a welcome flow that converts fine... - [WhatsApp is Becoming a Real Retention Channel in Shopify](https://ecommerce-today.com/whatsapp-is-becoming-a-real-retention-channel-in-shopify/): For years, WhatsApp lived in an awkward spot for Shopify merchants. Everyone knew the numbers were good, with open rates... - [How to Optimize Your Ads for the Peak Sales Period across 4 Channels: Data-Backed Wins](https://ecommerce-today.com/how-to-optimize-your-ads-for-the-peak-sales-period-across-4-channels-data-backed-wins/): [et_pb_section fb_built="1" _builder_version="4. 27. 6" _module_preset="default" width="96%" max_width="100%" global_colors_info="{}" theme_builder_area="post_content"][et_pb_row _builder_version="4. 27. 6" _module_preset="default" width="100%" hover_enabled="0" global_colors_info="{}" theme_builder_area="post_content" sticky_enabled="0"][et_pb_column type="4_4"... - [15 Shopify Plus Mistakes We See in Almost Every Store We Audit](https://ecommerce-today.com/346720-2/): Your store isn't broken. It's just an iceberg. Here's a pattern we run into constantly: a founder calls us convinced... - [The Pre-Sale Conversion Gap: Why CRO Stops at the Buy Button and AI Chat Picks Up the Revenue](https://ecommerce-today.com/pre-sale-conversion-gap-cro-ai-chat/): Most conversion rate optimization work ends at the buy button. Merchants tune headlines, shrink forms, test button colors, and speed... - [The Valuation Audit: What Real Buyers Are Paying for Shopify Stores in 2026](https://ecommerce-today.com/the-valuation-audit-what-real-buyers-are-paying-for-shopify-stores-in-2026/): If you're thinking about selling your ecommerce business in the next year or two, there's some good news: there are... - [How e-Commerce brands are turning customer support into a $1M+ revenue engine](https://ecommerce-today.com/how-e-commerce-brands-are-turning-customer-support-into-a-1m-revenue-engine/): Executive Summary Customer support in European e-commerce is undergoing a massive shift. Across the industry, support teams are no longer... - [E-Commerce Revenue Growth with AI-Powered Product Recommendations: A Deep Dive into Wiser AI](https://ecommerce-today.com/e-commerce-revenue-growth-with-ai-powered-product-recommendations-a-deep-dive-into-wiser-ai/): Getting people to visit your online store is hard work. But keeping them on your site and convincing them to... - [Shopify Sidekick Just Got Brains: How to Turn Your Marketing Data Into a Conversation](https://ecommerce-today.com/shopify-sidekick-just-got-brains-how-to-turn-your-marketing-data-into-a-conversation/): For most of its life, Shopify Sidekick has been a helpful generalist. It could answer questions about your store, draft... - [How to Formulate Scientific A/B Tests that Actually Drive Revenue](https://ecommerce-today.com/how-to-formulate-scientific-a-b-tests-that-actually-drive-revenue/): Picture this familiar scenario: an e-commerce brand wants to boost sales, so the team launches an A/B test. They tweak... - [Keynote at EcomExpo 2026: Give Life to Your Organization and Superpowers to Your Team](https://ecommerce-today.com/ecomexpo-2026-keynote-give-life-to-your-organization-superpowers-to-your-team/): TL;DR (The "No-Fluff" Summary) Who: Stefan Chiriacescu, Co-founder & CEO of eCommerce Today — Shopify Plus Partner, Klaviyo Master Platinum... - [Workshop at EcomExpo 2026: AI Powered Email Automation That Drives Profits](https://ecommerce-today.com/ecomexpo-2026-workshop-ai-powered-email-automation-that-drives-profits/): TL;DR (The "No-Fluff" Summary) Who: Stefan Chiriacescu, Co-founder & CEO of eCommerce Today — Klaviyo Master Platinum Partner and Shopify... - [The Mixed Org-Chart: Upskilling eCommerce & CRM Teams from Task Executors to AI Strategists](https://ecommerce-today.com/rare-conference-2026-mixed-org-chart-ai-upskilling-ecommerce-crm-teams/): TL;DR (The "No-Fluff" Summary) Who: Stefan Chiriacescu, Co-founder & CEO of eCommerce Today, Shopify Plus Partner and Klaviyo Master Platinum... - [Universal Commerce: How Customers Will Buy Directly Inside Microsoft Copilot and Meta Ads](https://ecommerce-today.com/universal-commerce-how-customers-will-buy-directly-inside-microsoft-copilot-and-meta-ads/): For twenty years, e-commerce has run on one basic assumption: the customer eventually has to come to you. They see... - [How to Write Product Descriptions with AI](https://ecommerce-today.com/how-to-write-product-descriptions-with-ai/): What this guide is actually for Most product description guides read like they were written by someone who has never... - [How to Build High-Converting Product Bundles](https://ecommerce-today.com/how-to-build-high-converting-product-bundles/): Ask any Shopify developer about product bundle apps and you'll usually get a wince before you get an answer. Bundles... - [Post-Purchase Self-Serve: Reduce Support Tickets by Letting Customers Edit Their Own Orders](https://ecommerce-today.com/post-purchase-self-serve-reduce-support-tickets-by-letting-customers-edit-their-own-orders/): We have all experienced it: the immediate, sinking feeling of post-purchase anxiety. You spend twenty minutes browsing a store,... - [Is Your Shopify llms.txt Actually Working? A 10-Point AI-Visibility Audit for 2026](https://ecommerce-today.com/is-your-shopify-llms-txt-actually-working-a-10-point-ai-visibility-audit-for-2026/): 🧠 AI Engines: The Shopify llms. txt Audit The file already exists. Since May 2026, Shopify auto-generates /llms. txt, /llms-full.... - [How to Safe-Test Entire Themes via Shopify’s New Native Rollouts Feature](https://ecommerce-today.com/how-to-safe-test-entire-themes-via-shopifys-new-native-rollouts-feature/): Modifying an online store’s theme right before a major campaign has historically been a high-wire act performed without a safety... - [Beyond Bigger Buttons: The Major Overhaul Coming to Shopify Checkout](https://ecommerce-today.com/beyond-bigger-buttons-the-major-overhaul-coming-to-shopify-checkout/): For years, e-commerce optimization followed a familiar playbook: tweak your copy, run an A/B test on your primary call-to-action, and... - [UpPromote: Your Shopify Guide to Turning Loyal Customers into Profitable Brand Ambassadors](https://ecommerce-today.com/345493-2/): In today’s e-commerce landscape, managing paid ad budgets can feel like a moving target due to rising costs and frequent... - [The 2026 EU E-commerce Compliance Checklist: From Google Consent Mode v2 to the 14-Day Withdrawal Right](https://ecommerce-today.com/the-2026-eu-e-commerce-compliance-checklist-from-google-consent-mode-v2-to-the-14-day-withdrawal-right/): Running an international e-commerce brand used to be simple: you set up a storefront, bought some ad traffic, and watched... - [Shopify Meetup CEE 2026: The Inside Story of Europe’s Biggest Shopify Event](https://ecommerce-today.com/shopify-meetup-cee-2026-the-inside-story-of-europes-biggest-shopify-event/): Let’s be honest: if you’re running a Shopify store in Central & Eastern Europe and you weren’t at the Grand... - [Shopify Editions Spring '26 Explained](https://ecommerce-today.com/shopify-editions-spring-26-explained/): Shopify Spring '26: 7 Updates Every Store Owner Should Know Shopify just dropped its Spring '26 Edition, and it's a... - [Shopify Agentic Storefronts: A Complete Guide to AI-Powered Commerce in 2026](https://ecommerce-today.com/shopify-agentic-storefronts-a-complete-guide-to-ai-powered-commerce-in-2026/): The way customers discover products online is changing faster than ever. For years, ecommerce brands have optimized for search engines,... - [Scaling Your Online Store in 2026: Why is Shopify the Best eCommerce Platform](https://ecommerce-today.com/scaling-your-online-store-why-is-shopify-the-best-ecommerce-platform/): Many businesses frequently evaluate whether Shopify is the right platform for their websites or, if they are already selling online,... - [The Post-Purchase Experience Is the Marketing Budget You're Not Funding](https://ecommerce-today.com/the-post-purchase-experience-is-the-marketing-budget-youre-not-funding/): E-commerce teams prioritize building a customer's initial trust, pouring massive sums of money into acquiring new customers. However, that means... - [How to Use a Build Your Own Bundle Strategy to Raise AOV on Your Shopify Store](https://ecommerce-today.com/how-to-use-a-build-your-own-bundle-strategy-to-raise-aov-on-your-shopify-store/): Your customers browse, add one product to their cart, and check out. Your average order value stays flat, and simple... - [How Google's May 2026 Updates Are Reshaping Ecommerce - And What to Do About It](https://ecommerce-today.com/blog-google-may-2026-updates-ecommerce/): If you run an ecommerce store, the past two weeks have been the most consequential stretch of Google updates in... - [Maximizing E-Commerce Growth with Judge.me: The Ultimate Guide to Revenue, Trust, and SEO](https://ecommerce-today.com/maximizing-e-commerce-growth-with-judge-me-the-ultimate-guide-to-revenue-trust-and-seo/): In the competitive landscape of modern e-commerce, two factors dictate the success of a brand: Trust and Visibility. Merchants on... - [Stop Writing for the Wrong Brain: The Secret Psychology of High-Converting Email Copy](https://ecommerce-today.com/stop-writing-for-the-wrong-brain-the-secret-psychology-of-high-converting-email-copy/): If 95% of human decisions happen in the subconscious, why are most brands still writing emails for the rational mind?... - [Mastering the 2026 Klaviyo Updates: A Strategic Roadmap for Growth](https://ecommerce-today.com/mastering-the-2026-klaviyo-updates-a-strategic-roadmap-for-growth/): At Ecommerce-Today, we have been tracking the Q1 and Q2 2026 Klaviyo rollouts closely to ensure that our strategic recommendations... - [The Forgotten Revenue Lever: How to Build Search Abandonment Email Flows That Actually Convert](https://ecommerce-today.com/the-forgotten-revenue-lever-how-to-build-search-abandonment-email-flows-that-actually-convert/): Search abandonment occurs when a highly motivated shopper types a specific query into your site's search bar but leaves without... - [Shopify Order Data Portability: Stop Being a Slave to Manual Exports](https://ecommerce-today.com/shopify-order-data-portability-stop-being-a-slave-to-manual-exports/): Managing a growing Shopify store is hard enough without having to fight your own data. As you scale, your orders... - [The Power of Reviews: Trust, Conversions and the Future of AI Search](https://ecommerce-today.com/the-power-of-reviews-trust-conversions-and-the-future-of-ai-search/): TL;DR (The “No-Fluff” Summary) Who: Stefan Chiriacescu (CEO, eCommerce Today) & Neil Bayton (Judge. me) Where: - [The "Shop" Revolution: Why Your Storefront Now Lives in 300 Million Pockets](https://ecommerce-today.com/the-shop-revolution-why-your-storefront-now-lives-in-300-million-pockets/): For a long time, the Shopify Shop App was seen as a simple order tracker, the "purple app" customers used... - [Why every serious Shopify store owner needs an ERP System?](https://ecommerce-today.com/why-every-serious-shopify-store-owner-needs-an-erp-system/): Running a Shopify store sounds like freedom... until it doesn't. For many entrepreneurs, the daily reality looks something like this:... - [Performance Without Burnout in 2026: Optimizing Your Energy in the Remote Era](https://ecommerce-today.com/performance-without-burnout-in-2026-optimizing-your-energy-in-the-remote-era/): TL;DR (The “No-Fluff” Summary) Who: Stefan Chiriacescu, Founder & CEO of eCommerce Today & Dr. Ciprian Nicolae, Founder of Dr.... - [From Prompt to Performance: How We Transform Generic AI into Visual Excellence at Ecommerce Today](https://ecommerce-today.com/from-prompt-to-performance-how-we-transform-generic-ai-into-visual-excellence-at-ecommerce-today/): In the digital landscape of 2026, artificial intelligence has become a utility, no longer a novelty. However, as generative tools... - [The Ecommerce Revenue Calendar: Plan Every Sale, Offer, and Campaign That Grows Your Brand All Year](https://ecommerce-today.com/the-ecommerce-revenue-calendar-plan-every-sale-offer-and-campaign-that-grows-your-brand-all-yearthe-ecommerce-merchandising-calendar-how-smart-brands-plan-their-revenue-all-year-long/): Most ecommerce brands leave money on the table every single month. Not because their products are bad, not because their... - [Shopify Native VAT Validation is Here: A Game-Changer for B2B Growth in the EU & UK](https://ecommerce-today.com/shopify-native-vat-validation-is-here-a-game-changer-for-b2b-growth-in-the-eu-uk/): As of February 25, 2026, Shopify has officially solved one of the most persistent friction points for European and British... - [Shopify Meetup - Central & Eastern Europe 2026](https://ecommerce-today.com/shopify-meetup-central-eastern-europe-2026/): SHOPIFY MEETUP CENTRAL & EASTERN EUROPE 2026 The biggest official Shopify Meetup in Europe returns for its 2nd edition. Join... - [From Clicks to Cash: How Paid Ads Turn Shopify Stores into Revenue Engines](https://ecommerce-today.com/from-clicks-to-cash-how-paid-ads-turn-shopify-stores-into-revenue-engines/): Getting traffic to an online store is easy. Turning that traffic into consistent, scalable revenue is the real challenge. This... - [Preparing Your Online Store for 2026: Why Conversion Optimization Will Define Survival | An online webinar with Marty Greif](https://ecommerce-today.com/preparing-your-online-store-for-2026-why-conversion-optimization-will-define-survival-an-online-webinar-with-marty-greif/): During the latest Ecommerce Today webinar, Ștefan Chiriacescu opened the discussion by framing a reality many brands prefer to postpone:... - [Beyond the Newsletter: How We Built Automated Sales Systems at VSFA+ 2026](https://ecommerce-today.com/beyond-the-newsletter-how-we-built-automated-sales-systems-at-vsfa-2026/): TL;DR (The “No-Fluff” Summary) Who: Stefan Chiriacescu, Founder & CEO of eCommerce Today. Where: VSFA+ Expert Sessions, Online. When: February... - [E-Commerce in 2026: Between Algorithms, Geopolitics, and Brand Survival](https://ecommerce-today.com/e-commerce-in-2026-between-algorithms-geopolitics-and-brand-survival/): The GPeC 2026 Winter School brought together a panel of professionals whose perspectives reflect different layers of the Romanian and... - [E-commerce Germany Awards 2026 | Berlin](https://ecommerce-today.com/e-commerce-germany-awards-2026-berlin/): TL;DR (The “No-Fluff” Summary) Who: Paul Adrian Apostu, representing eCommerce Today. Where: E-commerce Germany Awards & Expo, Berlin, Germany. When:... - [Stefan Chiriacescu: Keynote Speaker at A.I. Summit Europe 2026 | Riga](https://ecommerce-today.com/stefan-chiriacescu-keynote-speaker-at-a-i-summit-europe-2026-riga/): TL;DR (The “No-Fluff” Summary) Who: Stefan Chiriacescu, Co-Founder of eCommerce Today. Where: AI Summit Europe 2026, Riga, Latvia. When: May... - [Stefan Chiriacescu: Keynote Speaker at Digital Marketing Europe 2026 | Lisbon](https://ecommerce-today.com/stefan-chiriacescu-keynote-speaker-at-digital-marketing-europe-2026-lisbon/): TL;DR (The “No-Fluff” Summary) Who: Stefan Chiriacescu, Founder & CEO of eCommerce Today. Where: Digital Marketing Europe 2026, Lisbon (Hall... - [Mobile Optimization for Shopify in 2026: Closing the "Revenue Gap"](https://ecommerce-today.com/mobile-optimization-for-shopify-in-2026-closing-the-revenue-gap/): The "Responsive" Lie: Why You Are Losing Money Let’s look at the hard data. Open your Shopify Analytics. Filter by... - [Is Dropshipping Still Profitable in 2026? ROI & Senior Guide](https://ecommerce-today.com/is-dropshipping-still-profitable-in-2026-the-senior-operators-guide-to-roi/): Is dropshipping still profitable in 2026? Read our senior operator’s guide to sustainable ROI, low-margin risks, real profit margins, and... - [The Real Shift: Making AI Visibility Measurable](https://ecommerce-today.com/the-real-shift-making-ai-visibility-measurable/): Stop guessing about your traffic. Discover how Bing's new AI Performance dashboard changes SEO to GEO. Learn to measure citations,... - [The Future isn’t Search, it’s Agentic. Are you ready?](https://ecommerce-today.com/the-future-isnt-search-its-agentic-are-you-ready/): I’m writing this because I’m preparing my sessions for several major stages, webinars, and podcasts this year, all over Europe.... - [The App Bloat Problem in Shopify: How Too Many Apps Destroy Speed, UX, and Conversion Rate](https://ecommerce-today.com/the-app-bloat-problem-in-shopify-how-too-many-apps-destroy-speed-ux-and-conversion-rate/): The Hidden Conversion Killer Most Shopify Stores Ignore In the Shopify ecosystem, one of the most common growth mistakes is... - [Why Is Digital Marketing the Growth Engine Every Shopify Store Needs in 2026?](https://ecommerce-today.com/why-is-digital-marketing-the-growth-engine-every-shopify-store-needs-in-2026/): Launching a Shopify store has never been easier. Growing one profitably, however, is a different story. Many owners invest all... - [Shopify Plus Pricing Explained](https://ecommerce-today.com/shopify-plus-pricing-explained/): 1. The Elephant in the Room: The $2,300+ Monthly Cost We talk to clients weekly, if not daily, who ask... - [Behind The Scenes: Inside the Creative Process of eCommerce Today’s Graphic Designers](https://ecommerce-today.com/behind-the-scenes-inside-the-creative-process-of-ecommerce-todays-graphic-designers/): Great visual design in eCommerce goes far beyond what appears on the screen. While customers see the final banners, product... - [The Power of Retention: 3 Advanced Klaviyo Automations That Turn One-Time Buyers Into Brand Advocates](https://ecommerce-today.com/the-power-of-retention-3-advanced-klaviyo-automations-that-turn-one-time-buyers-into-brand-advocates/): In the e-commerce landscape of 2026, relying solely on acquisition to drive growth is no longer sustainable. For years, brands... - [From Third Party Tracking to Zero Party Data: How Product Quizzes Are the Future of eCommerce Engagement](https://ecommerce-today.com/from-third-party-tracking-to-zero-party-data-how-product-quizzes-are-the-future-of-ecommerce-engagement/): In today’s privacy-first digital world, eCommerce brands face a critical challenge: how do you understand what your customers want when... - [Why Shopify is the Best Platform for Your Pet Store: Insights from E-commerce Experts](https://ecommerce-today.com/why-shopify-is-the-best-platform-for-your-pet-store-insights-from-e-commerce-experts/): In the rapidly evolving world of online retail, the pet vertical has shown unprecedented growth. Pet owners are no longer... - [Why Shopify is the Leading Choice for the Fashion and Apparel Industry](https://ecommerce-today.com/why-shopify-is-the-leading-choice-for-the-fashion-and-apparel-industry/): The fashion world moves at the speed of light. In an industry defined by seasonal shifts, flash sales, and visual... - [Why Shopify is the Ultimate Platform for the Beauty Industry](https://ecommerce-today.com/why-shopify-is-the-ultimate-platform-for-the-beauty-industry/): Looking to scale your Beauty or Skincare brand? We are a specialized Shopify agency helping beauty brands build, optimize, and... - [Why Shopify Is the Best Platform for Electronics Stores: Our Experience and Must-Have Functionalities](https://ecommerce-today.com/why-shopify-is-the-best-platform-for-electronics-stores-our-experience-and-must-have-functionalities/): Running a Successful Electronics Shopify Store Can Get Tricky Running a successful electronics Shopify store can get challenging if not... - [Why Your Shopify Store Isn’t Selling (And What’s Usually Wrong)](https://ecommerce-today.com/why-your-shopify-store-isnt-selling-and-whats-usually-wrong/): You’ve spent weeks perfecting the logo, sourcing the inventory, and setting up your Shopify store. You’re running ads or posting... - [The Profit Multiple Framework: How AI-Powered Efficiency Positions Your Ecommerce Business for a Premium Exit](https://ecommerce-today.com/the-profit-multiple-framework-how-ai-powered-efficiency-positions-your-ecommerce-business-for-a-premium-exit/): Most ecommerce founders spend years chasing revenue milestones – $1M, $5M, $10M and beyond. But when exit conversations finally begin,... - [Shopify Winter 2026: The Updates That Will Actually Move Your Revenue](https://ecommerce-today.com/shopify-winter-2026-the-updates-that-will-actually-move-your-revenue/): Let's skip the marketing hype. Shopify just dropped their Winter 2026 Editions, and as usual, there is a lot of... - [Shopify Unlisted Product Status: A Complete Merchant Guide](https://ecommerce-today.com/unlisted-product-status-a-complete-guide-for-shopify-merchants/): Learn how to use Shopify’s Unlisted Product Status. Discover when to hide products, how it impacts SEO, and steps to... - [The Shopify Update You Missed: Using Browsing & Buying Behaviour to Segment Customers](https://ecommerce-today.com/342273-2/): Shopify just rolled out a new major update that will be a game-changer for merchants seeking to tailor their marketing... - [How to Start a Shopify Store in France? (Beginner’s Guide)](https://ecommerce-today.com/how-to-start-a-shopify-store-in-france-beginners-guide/): Starting an e-commerce business is an exciting journey, and Shopify offers the perfect platform to bring your vision to life.... - [Implementing llms.txt in Shopify: Guide for AI & GEO Search](https://ecommerce-today.com/implementing-llms-txt-in-shopify-best-practices-for-seo-and-ai-indexing/): Learn how to implement llms. txt in Shopify. Discover best practices for AI indexing, GEO, and optimizing product data for... - [Holiday Gift Guide for Shopify Stores: What It Is, Why It Works, and How to Implement It Step by Step](https://ecommerce-today.com/holiday-gift-guide-for-shopify-stores-what-it-is-why-it-works-and-how-to-implement-it-step-by-step/): The holiday season is the most competitive and profitable period of the year for ecommerce. Shopify brands worldwide see their... - [Lovable.dev & AI Builders: What Shopify Merchants Must Know](https://ecommerce-today.com/lovable-dev-and-the-rise-of-ai-builders-what-shopify-merchants-should-really-know/): Explore Lovable. dev and AI website builders. Learn the pros, cons, and key limitations Shopify merchants need to know before... - [A Comparison of Shopify and Magento: Which E-Commerce Platform Fits Your Needs?](https://ecommerce-today.com/a-comparison-of-shopify-and-magento-which-e-commerce-platform-fits-your-needs/): Introduction: Choosing the Right Platform for Your E-commerce Business As 2025 comes to an end, many businesses are already setting... - [Why Shopify Is the Best Platform for Home & Deco Stores](https://ecommerce-today.com/why-shopify-is-the-best-platform-for-home-deco-stores/): When it comes to selling home décor, furniture, and interior design pieces online, visuals, storytelling, and a smooth shopping flow... - [eMAG Marketplace Guide: Complete Product Listing Strategy](https://ecommerce-today.com/complete-emag-marketplace-guide-preparation-and-listing-without-blockages/): Master selling on eMAG Marketplace. Learn essential steps for category access, brand verification, valid EANs, internal SEO, GSPR rules, and... - [Why Shopify Is the Best Platform for Sports & Fitness Stores](https://ecommerce-today.com/why-shopify-is-the-best-platform-for-sports-fitness-stores/): The sports and fitness industry thrives on performance, motivation, and trust. Whether you’re selling gym equipment, workout accessories, supplements, or... - [6 Critical Google Ads Fixes Every Shopify Store Needs](https://ecommerce-today.com/6-critical-google-ads-fixes-every-shopify-store-needs/): For Accurate Tracking, Better Optimization & Profitable Scaling Google Ads is a key growth lever for Shopify stores , but... - [Want to Sell Your Shopify Store? Here Are 5 Key Things Buyers Look For](https://ecommerce-today.com/want-to-sell-your-shopify-store-here-are-5-key-things-buyers-look-for/): Global e-commerce is projected to hit $4. 8 trillion by the end of 2025, and Shopify stores continue to be... - [Why Shopify Is the Best Platform for Food & Drinks Stores](https://ecommerce-today.com/why-shopify-is-the-best-platform-for-food-drinks-stores/): The best food and drink brands don’t just sell products. They create moments that people remember: the first taste of... - [Shopify’s 2048 Variant Limit: What It Means for Your Store](https://ecommerce-today.com/shopifys-2048-variant-limit-what-it-means-for-your-store/): Shopify’s recent infrastructure update has introduced a significant change for eCommerce merchants: the ability to offer up to 2,048 variants... - [Our Partnered Ecosystem](https://ecommerce-today.com/our-partnered-ecosystem/): Introduction & Methodology When building your Shopify store, choosing the right tech stack is crucial for smooth operations and growth.... - [How to Use ChatGPT to Run a Monthly Shopify Analysis and Build a Gameplan](https://ecommerce-today.com/how-to-use-chatgpt-to-run-a-monthly-shopify-analysis-and-build-a-gameplan/): You’re lucky. Seriously. Ten or fifteen years ago, to get the kind of clarity you can now pull from a... - [Shopify B2B: With and Without Shopify Plus](https://ecommerce-today.com/shopify-b2b-with-and-without-shopify-plus/): Selling B2B online used to be treated as an afterthought. Many merchants created a separate wholesale site, uploaded a simplified... - [Understanding & Configuring Shopify’s Customer Events for Successful Tracking](https://ecommerce-today.com/why-shopify-events-are-essential-for-your-business-growth/): Shopify has become one of the leading eCommerce platforms due to its flexibility and seamless integration with marketing tools. However,... - [Is Dropshipping Still Profitable in 2025? (Proven Shopify Guide)](https://ecommerce-today.com/dropshipping-still-profitable-in-2025/): Is dropshipping dead in 2025? Learn how to build a profitable Shopify store today with proven tips on micro-niches, fast... - [The Future of eCommerce: How Shopify’s AI Checkout is Changing Online Shopping](https://ecommerce-today.com/chatgpt-instant-checkout-is-here-what-it-means-for-your-shopify-and-etsy-store/): The world of eCommerce is rapidly evolving. What was once a simple process of browsing products, adding them to a... - [Grow Your Shopify Store with Loyalty Programs and Customer Feedback](https://ecommerce-today.com/grow-your-shopify-store-with-loyalty-programs-and-customer-feedback/): When an e-commerce business first begins, acquiring new customers feels like the biggest win. However, experienced Shopify specialists know that... - [How to increase sales: Giveaway](https://ecommerce-today.com/how-to-increase-sales-giveaway/): Businesses are constantly seeking fresh ways to connect with their audience. Social media contests and giveaway have become key strategies... - [Unlock E-commerce Growth: A Guide to Tiered Pricing & Subscription Models](https://ecommerce-today.com/unlock-e-commerce-growth-a-guide-to-tiered-pricing-subscription-models/): Shopify specialists observe that many e-commerce businesses focus all their energy on customer acquisition. While bringing in new traffic is... - [How Product Recommendation Quizzes Can Boost Your Shopify Store](https://ecommerce-today.com/how-product-recommendation-quizzes-can-boost-your-shopify-store/): What Is a Product Recommendation Quiz? A product recommendation quiz is a dynamic tool designed to guide customers toward the... - [5 Best Mailchimp Alternatives for eCommerce Businesses](https://ecommerce-today.com/5-best-mailchimp-alternatives-for-ecommerce-businesses/): When setting up an online store, you don’t need much to reach your email subscribers. A welcome campaign, an order... - [How to Create a Compari.ro Product Feed Using the Essential Product Feeds App for Shopify](https://ecommerce-today.com/how-to-create-a-compari-ro-product-feed-using-the-essential-product-feeds-app-for-shopify/): If you’re a Shopify store owner looking to list your products on Compari. ro, one of Romania’s most popular price... - [Shopify Essentials - Themes, pricing, & migrations](https://ecommerce-today.com/shopify-essentials-themes-pricing-migrations/): Shopify is a leading e-commerce platform that allows businesses to create, manage, and grow their online stores with ease. Known... - [How to add Google Store Ratings to Shopify Stores](https://ecommerce-today.com/how-to-add-google-store-ratings-to-shopify-stores/): Learn how to add Google Store Ratings to your Shopify store. Step-by-step guide to Google Customer Reviews, Merchant Center setup,... - [Tips to Grow Customer Confidence in Your Shopify Store](https://ecommerce-today.com/tips-to-grow-customer-confidence-in-your-shopify-store/): Why Customer Confidence Matters Customer confidence is the foundation of success in e-commerce, influencing whether a visitor simply browses or... ## Projects - [Modern Glass Art: Scaling a Custom E-Commerce Ecosystem](https://ecommerce-today.com/project/modern-glass-art-scaling-a-custom-e-commerce-ecosystem/): 1. Client Overview Modern Glass Art is a Transylvanian manufacturer specializing in bespoke glass products, including custom shower enclosures and... - [Gazzelle.ro: Building a High-Converting Email Marketing Engine for Handcrafted Leather Footwear](https://ecommerce-today.com/project/gazzelle-ro-building-a-high-converting-email-marketing-engine-for-handcrafted-leather-footwear/): Client Overview Gazzelle. ro is a premier Romanian DTC fashion brand specializing in handcrafted, custom-made 100% natural leather footwear and... - [Marab Perfumery: Building a Premium Email Automation Engine for a Niche Fragrance House](https://ecommerce-today.com/project/marab-perfumery-building-a-premium-email-automation-engine-for-a-niche-fragrance-house/): 1. Client Overview Marab Perfumery is a Romanian niche perfume house that has spent over 14 years building a reputation... - [Infusion Blends: 133x the Volume in Nine Days, Delivery Never Below 95%](https://ecommerce-today.com/project/infusion-blends-133x-the-volume-in-nine-days-delivery-never-below-95/): The client A gourmet food brand from Georgia, USA Infusion Blends makes flavor-infused gourmet butters and premium extra virgin olive... - [Sneaker Industry: Replatforming a Legacy Store from PrestaShop to Shopify](https://ecommerce-today.com/project/sneaker-industry-replatforming-a-legacy-store-from-prestashop-to-shopify/): 1. Executive Summary In Romania's fast-moving sneaker market, Sneaker Industry had built something rare: more than 11 years of trading... - [Rossellimac: Building an Omnichannel Engine for an Apple Premium Partner](https://ecommerce-today.com/project/rossellimac-building-an-omnichannel-engine-for-an-apple-premium-partner/): Rossellimac ★★★★★ We are very satisfied with our Shopify Partner, eCommerceToday. They are highly focused on our needs, have strong... - [From Newsletters to +230% Revenue Growth: The Driedfruits.ro Retention Story](https://ecommerce-today.com/project/from-newsletters-to-230-revenue-growth-the-driedfruits-ro-retention-story/): About Driedfruits. ro Driedfruits. ro is a well-known Romanian online store focused on healthy nutrition, offering dried fruits, nuts, seeds,... - [Photosetup: How We Turned a Photography Store's Email List Into a Revenue Channel](https://ecommerce-today.com/project/photosetup-how-we-turned-a-photography-stores-email-list-into-a-revenue-channel/): Email marketing works best when it's treated as a system, not a series of one-off newsletters. Getting casual browsers to... - [IXY: Email Migration & Automation Blueprint](https://ecommerce-today.com/project/ixy-email-migration-automation-blueprint/): Client Overview IXY is the official franchise operator of NEXT Kidswear in Romania, operating physical stores since 2007. In April... - [Les Vacances d'Irina: Elevating a Premium Heritage Brand through Digital Transformation ](https://ecommerce-today.com/project/les-vacances-dirina-elevating-a-premium-heritage-brand-through-digital-transformation/): PREMIUM WEBSITE REDESIGN & EMAIL SETUP | FASHION STORE OUR PROJECTSLESVACANCESDIRINA. RO The Project Les Vacances d'Irina is a premium... - [Scaling the CraftMystic Brand with a Custom Shopify Storefront](https://ecommerce-today.com/project/scaling-the-craftmystic-brand-with-a-custom-shopify-storefront/): SHOPIFY WEBSITE BUILD | JEWELRY WELLNESS & SPIRITUAL HOME DECOR OUR PROJECTSCRAFTMYSTIC. RO The Project CraftMystic is a Romanian family-owned... - [Vital Inspired Paws: Building a Future-Proof Pet Wellness Brand](https://ecommerce-today.com/project/vital-inspired-paws-building-a-future-proof-pet-wellness-brand/): 1. Executive Summary We partnered with Vital Inspired Paws to build their online store from scratch and set them up... - [El Studio: Building a Solid Foundation for Digital Growth](https://ecommerce-today.com/project/el-studio-building-a-solid-foundation-for-digital-growth/): SHOPIFY MIGRATION El Studio: Building a Solid Foundation for Digital Growth Client Overview El Studio is a premier professional beauty... - [Case Study: Optimizing Existing Google Ads to Drive High-Urgency Holiday Sales for SkatesUSA](https://ecommerce-today.com/project/case-study-optimizing-existing-google-ads-to-drive-high-urgency-holiday-sales-for-skatesusa/): Services PPC - Ads Industry Sports Client Overview SkatesUSA - As a trusted e-commerce leader in skateboarding, longboarding, roller skating,... - [Unlocking Global Fan Commerce: The Digital Transformation of Al-Ittihad Club](https://ecommerce-today.com/project/unlocking-global-fan-commerce-the-digital-transformation-of-al-ittihad-club/): The combination of commercial thinking and technical depth in the same team is what stands out. Mohammed AlShaibani Digital Marketing... - [Case Study: Crafting Digital Growth for Bere Zăganu](https://ecommerce-today.com/project/case-study-crafting-digital-growth-for-bere-zaganu/): 1. Executive Summary This case study looks at how our agency partnered with Bere Zăganu to fix their online store... - [Skates USA: Future-Proofing a Skate Industry Leader for the Age of AI Search](https://ecommerce-today.com/project/skates-usa-future-proofing-a-skate-industry-leader-for-the-age-of-ai-search/): Services AI Optimization Industry Sports Client Overview Skates USA is one of the most established names in the U. S.... - [VitasupportMD: Making a Physician-Founded Supplement Brand Discoverable in the Age of AI Search](https://ecommerce-today.com/project/vitasupportmd-making-a-physician-founded-supplement-brand-discoverable-in-the-age-of-ai-search/): Services AI Optimization Industry Health & Supplements Client Overview VitasupportMD is a physician-founded supplement brand dedicated to vein, lymphatic, and... - [Skates USA: Building SEO Leadership in a Highly Competitive U.S. Skating Niche](https://ecommerce-today.com/project/skates-usa-building-seo-leadership-in-a-highly-competitive-u-s-skating-niche/): Client Overview Skates USA is one of the most recognized online destinations in the United States for skateboarding, inline skating,... - [Speed & CRO: How Bitters & Bottles Optimized for the Next Decade](https://ecommerce-today.com/project/ditching-page-builders-for-speed-how-bitters-bottles-optimized-for-the-next-decade/): The Project Bitters & Bottles is a spirits and alcohol retailer with a 12-year legacy and a decade-long presence on... - [WAKEUPSPORTS: Engineering a Trend-Agile Powerhouse through Strategic Shopify Development](https://ecommerce-today.com/project/wakeupsports-engineering-a-trend-agile-powerhouse-through-strategic-shopify-development/): 1. Executive Summary In the high-velocity world of digital sports culture, WakeUpSports identified a critical market gap: the lack of... - [Case Study: Clever Check: Orchestrating a Seamless WooCommerce to Shopify Migration](https://ecommerce-today.com/project/case-study-clever-check-orchestrating-a-seamless-woocommerce-to-shopify-migration/) - [From Physical Retail to Digital Dominance: Engineering a High-Conversion Shopify Infrastructure for Tony Fierro](https://ecommerce-today.com/project/from-physical-retail-to-digital-dominance-engineering-a-high-conversion-shopify-infrastructure-for-tony-fierro/): Client Overview Tony Fierro is an established brand with a strong legacy in the physical retail space, operating multiple brick-and-mortar... - [Beyond the Migration: Engineering a Multi-Site Growth System for Romania’s Premium Baby Sector](https://ecommerce-today.com/project/beyond-the-migration-engineering-a-multi-site-growth-system-for-romanias-premium-baby-sector/): Client Overview Magazinul Mami is a prominent Romanian retailer specializing in high-quality baptismal sets and baby clothing. Operating in a... - [The Vitamin Store: Prescribing Growth through Clinical-Grade Email Automation](https://ecommerce-today.com/project/the-vitamin-store-prescribing-growth-through-clinical-grade-email-automation/): 1. Executive Summary In the high-stakes world of health and wellness, trust is the ultimate currency. The Vitamin Store, a... - [Photosetup.ro: Engineering a High-Performance Digital Ecosystem](https://ecommerce-today.com/project/photosetup-ro-engineering-a-high-performance-digital-ecosystem/): Client Overview Photosetup is a premier Romanian retailer specializing in professional photo and video equipment. As a brand defined by... - [Nircura: Harmonizing Science and Nature on Shopify](https://ecommerce-today.com/project/nircura-harmonizing-science-and-nature-on-shopify/): Client Overview Nircura is a Romanian health and wellness brand dedicated to improving quality of life through innovative, science-backed solutions.... - [Architecting a True B2B Experience on Shopify Plus without Custom Code](https://ecommerce-today.com/project/case-study-architecting-a-true-b2b-experience-on-shopify-plus-without-custom-code/): In the enterprise tech and SMB supply space, the biggest friction point is the - [Automated EDU Verification Systems for Shopify Plus](https://ecommerce-today.com/project/case-study-automated-edu-verification-systems-for-shopify-plus/): In the high-tech vertical (phones, tablets, laptops), Back To School is a margin minefield. Most retailers leak profit through generic... - [ALTRUVERA: Engineering a Conscious Marketplace Through Ethical Automation](https://ecommerce-today.com/project/altruvera-engineering-a-conscious-marketplace-through-ethical-automation/): 1. Executive Summary In an era of fast fashion and mass production, Altruvera emerged as a visionary multi-vendor marketplace designed... - [How a Global Fashion Marketplace Saved $140,000+ Annually by Migrating from Magento to Shopify Plus](https://ecommerce-today.com/project/how-a-global-fashion-marketplace-saved-140000-annually-by-migrating-from-magento-to-shopify-plus/): The Context: Complexity is the Silent Profit Killer Sophia’s Style is a massive global children’s clothing marketplace, managing a complex... - [Doctor Cip: Scaling Medical Authority through Digital Transformation](https://ecommerce-today.com/project/doctor-cip-scaling-medical-authority-through-digital-transformation/) - [Graphic Design Portfolio: Apparel Vertical](https://ecommerce-today.com/project/graphic-design-portfolio-apparel-vertical/): Masonry Gallery Beauty - [ Imperial Stone: Redefining the Digital Foundation for Scalable Growth](https://ecommerce-today.com/project/imperial-stone-redefining-the-digital-foundation-for-scalable-growth/): Client Overview Imperial Stone is a Romanian supplier of decorative stone solutions, serving both residential and professional clients. With a... - [STARCREST: Scaling a Romanian Brand through Strategic Email Automation](https://ecommerce-today.com/project/starcrest-scaling-a-romanian-brand-through-strategic-email-automation/): 1. Executive Summary In the competitive landscape of the Romanian home appliance market, STARCREST emerged as - [Livrare-baterii.ro: Architecting a High-Performance Shopify Ecosystem for B2B & B2C Growth](https://ecommerce-today.com/project/livrare-baterii-ro-architecting-a-high-performance-shopify-ecosystem-for-b2b-b2c-growth/): Livrare-baterii. ro is a specialized Romanian eCommerce retailer providing essential power solutions, from automotive batteries to UPS systems and electronic - [Sydney’s Closet: Driving Revenue Growth by Solving Technical Debt and UX Friction](https://ecommerce-today.com/project/sydneys-closet-driving-revenue-growth-by-solving-technical-debt-and-ux-friction/): The Client Sydney’s Closet is an industry-leading retailer specializing in plus-size formal, bridal, and prom wear. They operate a unique - [Adityna: Building a High-Performance, SEO-Ready Shopify Store for Pet Gear](https://ecommerce-today.com/project/adityna-building-a-high-performance-seo-ready-shopify-store-for-pet-gear/): Client Overview Adityna is a brand specializing in high-quality dog accessories and pet gear. Focused on the dog accessories - [Case Study: From Zero to Automation: Engineering a High-Conversion Ecosystem for R-ough ](https://ecommerce-today.com/project/case-study-from-zero-to-automation-engineering-a-high-conversion-ecosystem-for-r-ough/): Client Overview R-ough is a brand with a powerful identity that, before our partnership, lacked - [Case Study: Rowzec Design’s Migration to Shopify 2.0](https://ecommerce-today.com/project/case-study-rowzec-designs-migration-to-shopify-2-0/): Client Overview Rowzec Design is a premium brand specializing in minimalist furniture accessories, including leather drawer pulls, brass handles, and... - [Brico Subito: Scaling DIY Retail through Data-Driven UX and Automation](https://ecommerce-today.com/project/brico-subito-scaling-diy-retail-through-data-driven-ux-and-automation/): Client Overview Founded in 2023, Brico Subito was born from the desire to make DIY and - [GorillaSports: A Two-Year Digital Transformation Journey](https://ecommerce-today.com/project/gorillasports-a-two-year-digital-transformation-journey/): Client Overview GorillaSports is a leading fitness equipment brand in Romania, offering a wide - [The Architecture of Digital Expansion: iSTYLE MENA – A Multi-Market Shopify Success Story](https://ecommerce-today.com/project/the-architecture-of-digital-expansion-istyle-mena-a-multi-market-shopify-success-story/): Executive Summary The iSTYLE MENA project stands as a monumental achievement in multi-regional eCommerce transformation. As a premium Apple Reseller... - [The Digital Foundation of Credibility: How We Centralized Dr. John Chuback's Medical Expertise for Global Scale](https://ecommerce-today.com/project/the-digital-foundation-of-credibility-how-we-centralized-dr-john-chubacks-medical-expertise-for-global-scale/): Client Overview Dr. John Chuback is a board-certified cardiovascular surgeon dedicated to educating - [Delicatessen: Supporting a Business Through Its Most Active Season](https://ecommerce-today.com/project/delicatessen-supporting-a-business-through-its-most-active-season/): Client Overview Delicatessen is a Romanian gourmet retailer and direct importer with nearly two decades of experience bringing premium European... - [Zoomagazin.eu – From Custom Platform to Shopify](https://ecommerce-today.com/project/zoomagazin-eu-from-custom-platform-to-shopify/): The Challenge Zoomagazin. eu, a leading pet products retailer from Bulgaria, wanted to - [How NailsUp Transformed Customer Engagement Through Strategic Email Marketing Automation](https://ecommerce-today.com/project/how-nailsup-transformed-customer-engagement-through-strategic-email-marketing-automation/): Client Overview We are happy to present the results of a beautiful collaboration - [Unlocking Digital Potential: How Florida Sunshine Vitamins Revitalized Their E-Commerce Experience](https://ecommerce-today.com/project/unlocking-digital-potential-how-florida-sunshine-vitamins-revitalized-their-e-commerce-experience/): Client Overview Florida Sunshine Vitamins is a well-established brand that specializes in premium, all-natural - [VitasupportMD: Evolving Their E-Commerce Ecosystem with a Unified Strategy](https://ecommerce-today.com/project/vitasupportmd-evolving-their-e-commerce-ecosystem-with-a-unified-strategy/): Client Overview: VitasupportMD, a leader in dietary supplements, approached us in March 2023 to transform their e-commerce platform and improve... - [ROVRA: Empowering a Premium Romanian Brand to Scale Globally](https://ecommerce-today.com/project/rovra-empowering-a-premium-romanian-brand-to-scale-globally/): Client Overview ROVRA is an ambitious, premium Romanian brand with a strong focus on revolutionizing - [Redefining inLiving's Online Store: Moving to Shopify for a Premium Home Furniture Experience](https://ecommerce-today.com/project/redefining-inlivings-online-store-moving-to-shopify-for-a-premium-home-furniture-experience/): The Project InLiving is a Romanian furniture retailer that believes every home tells - [How iSTYLE.ae Made the Move to Shopify to Enhance the MENA Shopping Experience](https://ecommerce-today.com/project/how-istyle-ae-made-the-move-to-shopify-plus-to-enhance-the-mena-shopping-experience/): iSTYLE UAE ★★★★★ Working with eCommerce‑Today. com has been a fantastic experience. Their team is knowledgeable, responsive, and consistently supportive.... - [Unlocking Growth: Mobexpert’s Email Success Story](https://ecommerce-today.com/project/unlocking-growth-mobexperts-email-success-story/): When Romania's largest furniture retailer, Mobexpert, partnered with eCommerce-Today in early 2025, they weren't looking for a complete email marketing... - [Animax: Building a Long-Term Digital Success Story](https://ecommerce-today.com/project/animax-building-a-long-term-digital-success-story/): Client Overview Animax is one of Romania’s largest and most beloved pet stores, offering a wide range of products and... - [Solid Sleep: Rebuilding the Digital Foundation for Scalable Growth](https://ecommerce-today.com/project/solid-sleep-rebuilding-the-digital-foundation-for-scalable-growth/): Client OverviewSolid Sleep offers innovative, science-backed solutions to common sleep challenges, designed to - [From OpenCart to Shopify: SharbekTextil’s Online Store Transformation](https://ecommerce-today.com/project/from-opencart-to-shopify-sharbektextils-online-store-transformation/): Work Migration from OpenCart to Shopify Premium Shopify Theme Implementation Store Redesign and Brand Refresh Key Functionalities Integration (detailed below)... - [Jakeman's Maple Syrup: Building a Long-Term Digital Success Story](https://ecommerce-today.com/project/jakeman-building-a-long-term-digital-success-story/): Client Overview Jakeman’s Maple Syrup has been - [Seamless Shopify Migration: How Buz.ro Transformed Their eCommerce Experience for Growth and Efficiency](https://ecommerce-today.com/project/seamless-shopify-migration-how-buz-ro-transformed-their-ecommerce-experience-for-growth-and-efficiency/): The Process For Buz. ro, we executed a - [Archteksocks.com: Redesign, Automation & SEO for Better Engagement](https://ecommerce-today.com/project/archteksocks-com-redesign-automation-seo-for-better-engagement/): SHOPIFY STORE REDESIGN | FASHION STORESOUR PROJECTSARCHTEKSOCKS. COMThe Project Archtek Socks is a premium sock brand aiming to merge fashion... - [Riding the Wave of Seasonal Sales: How Strategic Campaign Optimization Boosted Skates USA’s Revenue and ROAS](https://ecommerce-today.com/project/riding-the-wave-of-seasonal-sales-how-strategic-campaign-optimization-boosted-skates-usas-revenue-and-roas/): Google Ads case study: 37x revenue growth through seasonal e-commerce strategy Client: SkatesUSA Industry: E-commerce skateboarding, longboarding, roller skating and... - [Piera.ro: Shopify Migration & Full Custom Store Setup](https://ecommerce-today.com/project/piera-ro-shopify-migration-full-custom-store-setup/): ITALIAN LINGERIE MEETS MODERN E-COMMERCEThe ProjectPiera, a Romanian brand known for bringing the elegance of Italian lingerie to boutique stores... - [Bacademia: Scaling Educational eCommerce with Shopify Migration and Automation](https://ecommerce-today.com/project/bacademia-scaling-educational-ecommerce-with-shopify-migration-and-automation/): Work Migration from WordPress to Shopify Email Marketing Automation with Klaviyo Full Migration of Products, Blogs, Collections, Orders & Customers... - [Casavie.ro Redesign: Elevating User Experience with Shopify](https://ecommerce-today.com/project/casavie-ro-redesign-elevating-user-experience-with-shopify/) - [AllMountain.ro: Shopify Migration from Custom CMS](https://ecommerce-today.com/project/allmountain-ro-shopify-migration-from-custom-cms/): Work Migration to Shopify from Custom Platform Multi-Location Configuration (multiple fulfillment centers) Return Portal Integration Enhanced Customer Account Experience Email... - [From Clicks to Conversions: UleiDeMotor.com’s 136% CVR Surge in 6 Months](https://ecommerce-today.com/project/from-clicks-to-conversions-uleidemotor-ros-136-cvr-surge-in-6-months/): From Clicks to Conversions: UleiDeMotor. com’s 136% CVR Surge in 6 Months Executive Summary UleiDeMotor. ro, a leading Romanian automotive... - [NanoFlashlights: Performance Marketing Success](https://ecommerce-today.com/project/nanoflashlights-case-study/): NanoFlashlights - Performance Marketing SuccessAre your digital advertising campaigns not performing as well as you would like? This was also... - [Desertbloom.com: A-to-Z Shopify Store Build & Email Marketing Automation](https://ecommerce-today.com/project/desertbloom-com-a-to-z-shopify-store-build-email-marketing-automation/): A-TO-Z SHOPIFY STORE CREATION UX ENHANCEMENTS, UGC & SEO| FASHION & APPAREL STORE - [Ioooi.ro: Magento to Shopify Migration & Email Marketing Automation](https://ecommerce-today.com/project/ioooi-ro-magento-to-shopify-migration-email-marketing-automation/): MAGENTO TO SHOPIFY MIGRATION | LUXURY INTERIOR DESIGN - [Sofiaman.ro: OpenCart to Shopify Migration & Email Marketing Automation](https://ecommerce-today.com/project/sofiaman-ro-opencart-to-shopify-migration-email-marketing-automation/): OPENCART TO SHOPIFY MIGRATION | APPAREL & FASHIONOUR PROJECTSSOFIAMAN. ROThe Project Sofiaman. ro, a well-established apparel brand, partnered with eCommerce... - [SmilingShoes.com: WebFutures to Shopify Migration & Email Marketing Automation](https://ecommerce-today.com/project/smilingshoes-com-webfutures-to-shopify-migration-email-marketing-automation/): WEBFUTURES TO SHOPIFY MIGRATION | LUXURY FOOTWEAROUR PROJECTSSMILINGSHOES. COMThe Project SmilingShoes. com, a luxury footwear brand specializing in custom-made shoes,... - [Building Trust, Driving Sales: A 216% Sales Boost for VitasupportMD](https://ecommerce-today.com/project/building-trust-driving-sales-a-216-sales-boost-for-vitasupportmd/): VitasupportMD Industry: Supplements Services: Shopify Services, Store Management, Email Marketing, UX & Design, SEO, Marketplaces Apps & integrations: Shopify, Klaviyo,... - [VitasupportMD: Increasing Marketplace Visibility & Performance](https://ecommerce-today.com/project/vitasupportmd-increasing-marketplace-visibility-performance/): The Project VitasupportMD is a leading dietary supplement company focused on improving its customers’ health and wellness. The company sought... - [ArkCrystals.com: Shopify UX Optimization, Website Redesign & Email Automation](https://ecommerce-today.com/project/arkcrystals-com-shopify-ux-optimization-website-redesign-email-automation/): SHOPIFY STORE OPTIMIZATION | HIGH-TECH WELLNESS PRODUCTS - [Uleidemotor.com: CMS Migration to Shopify, UX Optimization & Email Automation](https://ecommerce-today.com/project/uleidemotor-com-cms-migration-to-shopify-ux-optimization-email-automation/): CUSTOM CMS TO SHOPIFY MIGRATION | MOTOR OIL & AUTOMOTIVE PRODUCTSOUR PROJECTSULEIDEMOTOR. COMThe Project Uleidemotor. com, a motor oil and... - [Bravapet.ro: Complete Shopify Store Build & Brand Creation](https://ecommerce-today.com/project/bravapet-ro-complete-shopify-store-build-brand-creation/): SHOPIFY STORE LAUNCH | PET SUPPLIES - [Aviagro.ro: WooCommerce to Shopify Migration & Email Automation Setup](https://ecommerce-today.com/project/aviagro-ro-woocommerce-to-shopify-migration-email-automation-setup/): WOOCOMMERCE TO SHOPIFY MIGRATION | PET FOOD MANUFACTURER - [Bioshops.ro: Shopify Store Creation and Email Automation Setup](https://ecommerce-today.com/project/bioshops-ro-shopify-store-creation-and-email-automation-setup/): SHOPIFY STORE LAUNCH | ORGANIC & NATURAL PRODUCTS - [Animax: Magento to Shopify Migration and Website Redesign](https://ecommerce-today.com/project/animax-ro-magento-to-shopify-migration/): MAGENTO TO SHOPIFY MIGRATION | PET STORES OUR PROJECTSANIMAX. RO The Project Animax. ro faced several significant challenges that led... - [Rhea Costa: Shopify Migration, Store Redesign & Email Marketing](https://ecommerce-today.com/project/rheacosta-shop-com-shopify-store-redesign-email-marketing-automation/): WEBFUTURES TO SHOPIFY MIGRATION | LUXURY FASHION OUR PROJECTSRHEACOSTA. COM The Project RheaCosta. com, a luxury fashion brand known for... - [VitasupportMD: eCommerce Store Management + Amazon & Email Marketing Automation](https://ecommerce-today.com/project/vitasupportmd-com-ecommerce-store-management-amazon-email-marketing-automation/): SHOPIFY STORE REDESIGN | DIETERY SUPPLEMENTS - [Cort Ilcora: WooCommerce to Shopify Migration & Email Marketing Automation](https://ecommerce-today.com/project/cortilcora-ro-woocommerce-to-shopify-migration-email-marketing-automation/): WOOCOMMERCE TO SHOPIFY MIGRATION | RETAIL TENTS AND CUSTOM PRODUCTSOUR PROJECTSCORTILCORA. ROThe Project CortilCora. ro, a Romanian retailer specializing in... - [Bright Tools: WooCommerce to Shopify Migration & Store Redesign](https://ecommerce-today.com/project/brighttools-com-au-shopify-store-redesign-email-marketing-automation/): SHOPIFY STORE REDESIGN | CLEANING TOOLSOUR PROJECTSBRIGHTTOOLS. COM. AUThe Project Bright Tools, an Australian e-commerce store specializing in high-performance cleaning... - [Maxi Pet: Shopify Store Redesign & Email Marketing Automation](https://ecommerce-today.com/project/maxi-pet-ro-shopify-store-redesign-email-marketing-automation/): SHOPIFY MIGRATION | STORE REDESIGN | PET STORES - [The Olive Scene: Squarespace to Shopify Migration & Email Marketing Automation](https://ecommerce-today.com/project/theolivescene-com-squarespace-to-shopify-migration-email-marketing-automation/): SQUARESPACE TO SHOPIFY MIGRATION | GOURMET FOOD & KITCHEN ACCESSORIES - [De Watère Champagne: Wix to Shopify Migration, Redesign, B2B](https://ecommerce-today.com/project/de-watere-com-wix-to-shopify-migration-redesign-b2b/): WIX TO SHOPIFY MIGRATION | LUXURY GOODS BEVERAGES OUR PROJECTSDE-WATERE. COM The Project De Watère is a luxury champagne brand... - [Motor Inn: Magento to Shopify Migration, Website Redesign and Email Marketing Automation](https://ecommerce-today.com/project/motor-inn-ro-magento-to-shopify-migration-website-redesign-and-email-marketing-automation/): Magento to Shopify Migration, Website Redesign and Email Marketing Automation | Automotive & Motorcycle - [Saicho: International Expansion Support & Email Marketing Automation](https://ecommerce-today.com/project/saichodrinks-com-international-expansion-support-email-marketing-automation/): SHOPIFY STORE REDESIGN | FOOD & BEVERAGESOUR PROJECTSSAICHODRINKS. COMThe Project In 2022, Saicho Drinks, a premium sparkling tea brand, sought... - [Belgarden: Husqvarna Concept Store: Complete Build from Zero](https://ecommerce-today.com/project/belgarden-ro-husqvarna-concept-store-complete-build-from-zero/): Husqvarna Concept Store: Complete Build from Zero - [Anchor Caddie: Shopify Store Redesign and Email Marketing Automation Setup](https://ecommerce-today.com/project/anchor-caddie-com-shopify-store-redesign-and-email-marketing-automation-setup/): Shopify Store Redesign and Email Marketing Automation Setup | Boating and Anchor Management - [Jakeman's Maple Syrup: Shopify Store Redesign, Email Automation Setup, Business Management, SEO and Traffic Growth](https://ecommerce-today.com/project/jakemansmaplesyrup-com-shopify-store-redesign-email-automation-setup-business-management-seo-and-traffic-growth/): Shopify Store Redesign, Email Automation Setup, Business Management, SEO and Traffic Growth | Food & BeveragesOUR PROJECTSjakemansmaplesyrup. comThe Project Jakeman's... - [Lola Luna Lingerie: Shopify Migration, Store Redesign & Email Automation Setup](https://ecommerce-today.com/project/lolaluna-ro-cms-migration-shopify-store-design-email-automation-setup-and-marketing-strategy-enhancement/): SHOP APPLICATION TO SHOPIFY Migration, Shopify Store Design, Email Automation Setup, Marketing Strategy Enhancement | LingerieOUR PROJECTSLOLALUNA. COMThe Project Since... - [Green Olive Company: Shopify Store Redesign & Email Marketing Automation](https://ecommerce-today.com/project/greenolivecompany-com-shopify-store-redesign-email-marketing-automation/): SHOPIFY STORE REDESIGN | SPECIALTY RETAILOUR PROJECTSGREENOLIVECOMPANY. COMThe Project Green Olive Company, a specialty retailer, began collaborating with us in... - [Winifred Mills: Shopify Store Redesign & Email Marketing Automation](https://ecommerce-today.com/project/winifredmills-com-shopify-store-redesign-email-marketing-automation/): Shopify Store Redesign & Email MARKETING AUTOMATION | FASHION - [Suzanne Egan Academy: Shopify Store Redesign & Email Marketing Automation](https://ecommerce-today.com/project/suzanneeganacademy-com-shopify-store-redesign-email-marketing-automation/): SHOPIFY STORE REDESIGN | EDUCATIONOUR PROJECTSSUZANNEEGANACADEMY. COMThe Project Suzanne Egan Academy, an educational platform offering a range of courses, sought... - [Glowrious: OpenCart to Shopify Migration & Email Marketing Automation](https://ecommerce-today.com/project/glowrious-ro-opencart-to-shopify-migration-email-marketing-automation/): OPENCART TO SHOPIFY MIGRATION | BEAUTY & SKINCAREOUR PROJECTSGLOWRIOUS. ROThe Project Glowrious. ro, a beauty and skincare retailer, aimed to... - [Diandra Events: WooCommerce to Shopify Migration & Email Marketing Automation](https://ecommerce-today.com/project/diandraevents-ro-woocommerce-to-shopify-migration-email-marketing-automation/): WOOCOMMERCE TO SHOPIFY MIGRATION | SPECIAL OCCASION ACCESSORIESOUR PROJECTSDIANDRAEVENTS. ROThe Project Diandra Events, an e-commerce store specializing in special occasion... - [Vanilla Point: Wix to Shopify Migration & Email Marketing Automation](https://ecommerce-today.com/project/vanillapoint-nl-wix-to-shopify-migration-email-marketing-automation/): WIX TO SHOPIFY MIGRATION | FOOD STORESOUR PROJECTSVANILLAPOINT. NLThe Project VanillaPoint. nl, a website that deals with importing the highest... - [Gorilla Sports: XT Commerce to Shopify Migration & Email Marketing Automation](https://ecommerce-today.com/project/gorillasports-ro-xt-commerce-to-shopify-migration-email-marketing-automation/): XT COMMERCE TO SHOPIFY MIGRATION | FITNESS & SPORTS EQUIPMENTOUR PROJECTSGORILLASPORTS. ROThe Project GorillaSports. ro, a leading retailer specializing in... - [Atlas Copco: Shopify Store Redesign & Email Marketing Automation](https://ecommerce-today.com/project/atlascopco-com-shopify-store-redesign-email-marketing-automation/): SHOPIFY STORE REDESIGN | EMAIL MARKETING AUTOMATION | INDUSTRIAL EQUIPMENT - [Casa de Folklore: Shopify Store Redesign & Email Marketing Automation](https://ecommerce-today.com/project/casadefolklore-co-uk-shopify-store-redesign-and-email-marketing-automation/): SHOPIFY STORE REDESIGN | EMAIL MARKETING AUTOMATION | HOMEWARESOUR PROJECTSCASADEFOLKLORE. CO. UKThe Project Casa de Folklore, a vibrant eCommerce store... - [Our Work: Websites](https://ecommerce-today.com/project/our-work-websites/): LATEST PROJECTS AL-ITTIHAD CLUB COMPANY Shopify Website Redesign & Theme Development Saudi Arabia's Al-Ittihad Club is one of the Middle... # # Detailed Content ## Pages - Published: 2026-10-21 - Modified: 2026-10-21 - URL: https://ecommerce-today.com/pagina-workshop-26-noiembrie/ Workshop online, 26 noiembrie - eCommerce Today Workshop online gratuit Cum iti alegi platforma ecommerce pentru scalare Magazinul creste. Platforma tine pasul? Intr-o ora iti aratam cum iti dai seama, cu cifre, daca platforma actuala te ajuta sau te tine pe loc. Si ce inseamna, concret, o migrare pe Shopify facuta corect: fara sa pierzi vanzari, date sau pozitii in Google. Joi, 26 noiembrie 16:00, 60 de minute Online, gratuit Vreau sa particip Linkul si playbook-ul de migrare vin pe email imediat dupa inscriere. Prezentat de Paul Apostu Chief Growth Officer, eCommerce Today Stefan Chiriacescu Co-founder si CEO, eCommerce Today 300+magazine migrate pe Shopify 35specialisti in echipa, in house 4,9din 215 recenzii in Shopify Partner Directory Pentru cine e Ti se pare cunoscut? Daca bifezi trei sau mai multe, platforma probabil te costa mai mult decat crezi. Despre asta vorbim joi. Orice pagina noua de campanie inseamna un ticket la programator si zile de asteptare. Platesti lunar mentenanta, hosting si securitate, si tot apar bug-uri in checkout. Echipa de marketing depinde de un programator pentru orice modificare de continut. Ai amanat o piata noua pentru ca ar trebui refacut tot site-ul. Nu mai stii exact cat platesti pe an doar ca magazinul sa functioneze. Ce discutam Ce iei cu tine din cele 60 de minute Din ce am invatat in peste 300 de migrari: unde se pierd banii, unde se pierde traficul si ce decizii iei o singura data. 01Semnele ca platforma te costa prea multDe unde vin costurile pe... - Published: 2026-10-20 - Modified: 2026-10-20 - URL: https://ecommerce-today.com/assesment-page/ Cât te costă să rămâi pe platforma actuală? Abonamentul este doar o parte din cost. Comparăm gratuit cât te-ar costa să păstrezi platforma actuală și cât ar costa trecerea la Shopify, pe următorii doi ani. Primești un raport pentru magazinul tău, cu cifrele, estimările și recomandarea noastră. Dacă pentru tine are mai mult sens să rămâi pe platforma actuală, îți spunem. Vreau analiza gratuită Pentru început, avem nevoie de câteva detalii despre magazin. Fără facturi de încărcat în formular și fără obligația de a migra. Raportul pentru magazinul tău24 de luni CostPlatforma actualăShopify Abonament / licență Găzduire Aplicații Mentenanță Dezvoltări Procesarea plăților Migrare și integrări Recomandarea noastră, cu ce am estimat și de ce Ce primești Vezi unde se duc banii și ce ai putea schimba Comparație pe 24 de luni O comparație completă a costurilor Adunăm costurile care se văd pe factură și pe cele care apar pe parcurs: abonament sau licență, găzduire, aplicații, mentenanță, dezvoltări, actualizări și procesarea plăților. Apoi calculăm un scenariu Shopify cu funcționalități comparabile, incluzând migrarea și integrările necesare. Primești cele două variante puse una lângă alta, pe 24 de luni. Vezi ce știm din datele tale, ce am estimat și unde rezultatul se poate schimba. Așa poți judeca investiția în ansamblu. 5–7 observații Observații despre magazinul tău Ne uităm la experiența de cumpărare: cum se încarcă magazinul pe mobil, cât de ușor găsești un produs și ce întâmpini când încerci să comanzi. Verificăm și câteva aspecte de structură și SEO. Alegem lucrurile care merită... - Published: 2026-10-20 - Modified: 2026-10-20 - URL: https://ecommerce-today.com/faqs-migration-process/ Shopify migration services/FAQs Shopify migration FAQs What it costs, what happens to your SEO, your data and your sales on launch day. Our answers, including the limits. Updated October 2026 Cost and payments Risks Process Working together Cost and payments How much does a Shopify migration cost? A migration project starts at €5,000 + VAT. The final price depends on the number of products and orders, the platform you are migrating from, your integrations and the pages you need. Prices are in euros. Invoices are issued in lei, at the BNR exchange rate on the invoice date. You get a fixed quote after the free analysis, before we start. How much does Shopify cost per month in Romania? In October 2026, a Shopify subscription for a store based in Romania costs €X per month on the Basic plan, €X on Grow and €X on Advanced. You get about 25% off if you pay yearly. Prices are in euros and do not include VAT. In addition to the subscription, you usually pay for apps (reviews, invoicing, shipping, email marketing), a paid theme if you choose one, and your domain. In the free analysis, we calculate the total monthly cost for your store, not only the subscription. What payment fees does Shopify charge? It depends on how you receive payments. Shopify Payments is available in Romania since March 2023. With Shopify Payments, you only pay the card fee, from X% + €X per transaction, and the fee is lower on higher plans.... - Published: 2026-10-16 - Modified: 2026-10-21 - URL: https://ecommerce-today.com/analiza-comparativa/ Cat te costa sa ramai pe platforma actuala? Abonamentul este doar o parte din cost. Comparam gratuit cat te-ar costa sa pastrezi platforma actuala si cat ar costa trecerea la Shopify, pe urmatorii doi ani. Primesti un raport pentru magazinul tau, cu cifrele, estimarile si recomandarea noastra. Daca pentru tine are mai mult sens sa ramai pe platforma actuala, iti spunem. Vreau analiza gratuita Exemplu ipotetic de rezultatPastrezi platforma actuala21. 000-26. 000 EURTreci pe Shopify14. 000-18. 000 EURCifre orientative pentru un magazin ipotetic, pe 24 de luni. In raportul tau folosim datele magazinului tau: vezi ce stim, ce am estimat si unde rezultatul se poate schimba. Vezi unde se duc banii si ce ai putea schimbaO comparatie completa a costurilorAdunam costurile care se vad pe factura si pe cele care apar pe parcurs: abonament sau licenta, gazduire, aplicatii, mentenanta, dezvoltari, actualizari si procesarea platilor. Apoi calculam un scenariu Shopify cu functionalitati comparabile, incluzand migrarea si integrarile necesare. Primesti cele doua variante puse una langa alta, pe 24 de luni. Vezi ce stim din datele tale, ce am estimat si unde rezultatul se poate schimba. Asa poti judeca investitia in ansamblu. 5-7 observatii despre magazinul tauNe uitam la experienta de cumparare: cum se incarca magazinul pe mobil, cat de usor gasesti un produs si ce intampini cand incerci sa comanzi. Verificam si cateva aspecte de structura si SEO. Alegem lucrurile care merita atentia ta si iti explicam de ce. Pentru fiecare observatie, iti spunem ce poate fi imbunatatit pe platforma actuala... - Published: 2026-10-15 - Modified: 2026-10-15 - URL: https://ecommerce-today.com/shopify-comparisons/ SHOPIFY VS. OTHER ECOMMERCE PLATFORMS Choosing an ecommerce platform shapes your costs, your integrations and how fast you can grow. Each comparison here puts a Romanian platform side by side with Shopify on the criteria that matter as a store scales: total cost, local integrations, SEO, marketing and data portability. As a Shopify Plus Partner and Klaviyo Master Platinum agency with 11 years and 300+ brands behind us, we tell you clearly when Shopify pays off and when staying on your current platform is the better call. Every number comes with a source and a date, and each comparison is reviewed every 3 months. Gomag vs Shopify (2026): Honest Comparison by Maria Zaharia | Oct 15, 2026 | Shopify vs. The RestGomag is one of the most popular ways to launch an online store in Romania: local support, local couriers and invoicing built in, and a starting price of 7 EUR a month. The questions usually come later, when the store passes a few hundred orders a month, wants to sell... - Published: 2026-09-02 - Modified: 2026-09-02 - URL: https://ecommerce-today.com/apple-partners/ Fractional ecommerce department for premium retail The ecommerce team behind the world's monobrand retail networks Since 2021 we have built, migrated, and run more than 14 Shopify stores for Apple Premium Partners across four continents. When a launch lands or a migration goes live, one senior team carries it, so you are never stuck coordinating five vendors to get there. Talk to us about your store 200+ brands served 4. 9 on Shopify Experts Clutch 5. 0 Trustpilot 4. 7 Monobrand stores launched in twelve markets: Canada, Spain, Portugal, Italy, the UK and Channel Islands, Malta, the UAE, Lebanon, Oman, Iraq, Morocco, and Nigeria. The problem When you sell one brand, you live by its calendar An authorized store gets measured against the brand itself. Launches arrive with embargoes, exact go-live times, and no patience for a slow or broken storefront. Your catalog, pricing, and stock have to match your ERP down to the SKU. And shoppers expect the online experience to feel as considered as your physical stores. Most operators are brilliant retailers who simply do not have an ecommerce department in-house. Building one is slow and expensive. Briefing a general agency means teaching them your model from scratch. We already speak it fluently, because we have run this exact playbook for Apple Premium Partners since 2021. See what we can take off your plate What we do A full ecommerce department, on one retainer One point of contact, one senior team, every skill your store needs under a... - Published: 2026-09-02 - Modified: 2026-09-11 - URL: https://ecommerce-today.com/q4-planner/ BFCM Checklist Q4 is won in September. Here's the checklist that proves it. Every year, the same story. Brands spend October arguing about the discount, November firefighting broken flows, and December apologizing for missed shipping cut-offs. The revenue was never lost on Black Friday. It was lost eight weeks earlier, in the planning that didn't happen. This is the exact roadmap we run for the brands we manage, from the first warm-up campaign to the post-holiday retention push. And because a $8K budget and a $80K budget should never run the same plan, we built it in three versions. Pick the scenario closest to you and work through it phase by phase. Your progress saves automatically on this device. Q4 2026 EMAIL & LANDING PAGE PLAYBOOK Drive revenue. Stay sane. The exact roadmap we run for the brands we manage, sized to your budget. Tick items off as you go; progress is saved on this device. 1Select your scenario 2Run the checklist A Startup Q4 marketing budget under $10K A lean checklist focused on the moves with the highest return per hour. B Growing company Q4 marketing budget $10K–$50K The full playbook we run for most of the brands we manage. C Established company Q4 marketing budget $50K+ Full playbook plus affiliates, micro-influencers, SMS, loyalty and paid amplification. Change scenario Your progress0% eCommerce Today · Your Fractional eCommerce Department · Q4 2026 Frequently Asked Questions When should I start planning my Q4 ecommerce campaigns? P By late September at the... - Published: 2026-09-01 - Modified: 2026-09-02 - URL: https://ecommerce-today.com/q4-ecommerce-checklist/ Q4 · Shopify brands The Q4 Ecommerce Checklist What to build in September, what to finish in October, and what to leave alone in November. Black Friday is 27 November, Cyber Monday is 30 November 2026. Get the one-page PDF or book 30 minutes 11 years · 300+ brands · Shopify Plus Partner · Klaviyo Master Platinum SeptemberBuild OctoberFinish & freeze NovemberExecute 27 NovemberBlack Friday 01 The build window September This is the only window where you can still start something that takes real work. Everything here should be finished, not started, by the end of the month. Email and SMS Build your BFCM segments now, while there is time to check them. The four that carry most of the season: VIP for early access, last year's BFCM buyers, frequent buyers, and a re-engagement segment of people who bought once and went quiet. Rewrite the core automated flows for the season. Welcome, abandoned cart, browse abandonment and post-purchase were almost certainly written for a normal month. In November they carry several times the volume. This is the single most overlooked job on the list, and it is where we most often find money sitting untouched. Set up SMS properly if you do not have it, including the flows, not just the campaign sends. Design the holiday popup and the campaign template once, so October is not spent building each send from scratch. Merchandising Bundles, kits and gift sets. These need product setup, photography and inventory decisions, which is why they... - Published: 2026-08-27 - Modified: 2026-08-27 - URL: https://ecommerce-today.com/shopify-ai-visibility-check/ Shopify AI Visibility Check Is Your Store Invisible to ChatGPT? Find Out in 30 Seconds. Paste your store URL below. We'll check the same public signals ChatGPT, Copilot and Google AI Mode read before recommending a product to a shopper — free, no signup, no store connection required. AI Shopping Readiness Check Free, no signup — reads only public data, no store connection required. Check my store Checking your store... 0 / 100 — 50 is the most this page can confirm without your store connected — that's a cap on what's checkable here, not your real ceiling. The other 50 points are what the full audit checks, not points you've lost. 0 issue flagged below — this score doesn't reflect it, since severity here is a human call, not a deduction. Read the flagged item before treating this as a clean bill of health. 0 confirmed here 0 missing from the public signals 50 only checkable with your store connected Built entirely from publicly available information — your robots. txt, your live product pages, the discovery files Shopify already publishes. Nothing here needed a login or a connected store; it's exactly what any AI crawler already sees when it visits you. What the full audit also checks Everything below can only be checked reliably with your Shopify store connected — none of it is visible from the outside, and it is where nearly every real gap turns up. These are the actual weights in our rubric, not a feature... - Published: 2026-08-21 - Modified: 2026-08-21 - URL: https://ecommerce-today.com/shopify-migration-services-test-pt-nou-design/ Shopify Plus Partner │ Klaviyo Master Platinum Partner │ Full-Service eCommerce Agency SHOPIFY MIGRATION SERVICES Migrate your store to Shopify. Without downtime. Whether you're moving from WooCommerce, Magento, or BigCommerce, we migrate your store with no data loss, no downtime, and no broken URLs. Get your free audit → WHY MIGRATE Move past your platform's limits, without losing what you built. If your current platform feels slow, complex, or expensive to maintain, it's time to make the move. Shopify gives you the freedom to grow without managing servers, plugins, or on-call developers. Keep every product, customer, and your full order history Protect and even improve your Google rankings Increase site speed, checkout flow, and conversion rate Integrate ERP, WMS, PIM, and the marketplaces you sell on "We accomplished more in the last few months building this Shopify store than we did in the last 5 years on our old Magento store. " Kartik K. — eCommerce Manager, iSTYLE MENA Migration from Magento 2 to Shopify Plus HOW A MIGRATION WORKS Five steps. Zero surprises. 01 Discovery We analyze your data, structure, SEO, and integrations. You get a clear roadmap before anything begins. 02 Data migration Products, customers, orders, URLs, and redirects, moved securely with zero data loss. 03 Design We recreate or improve the interface: faster, cleaner, and easier to manage. 04 Testing Everything checked in staging: links, payments, analytics. Nothing goes live until it's tested. 05 Go-live A seamless switch, with post-launch monitoring for speed and sales continuity. 11+... - Published: 2026-08-20 - Modified: 2026-09-03 - URL: https://ecommerce-today.com/themarketer-services/ theMarketer EMAIL, SMS & LOYALTY Get more from theMarketer - with a certified partner running it for you theMarketer gives ecommerce brands email, SMS, push, loyalty, and referrals in one platform. We're a theMarketer Expert Partner and Certified Partner - we set it up, run your campaigns and automations, and turn its full feature set into a retention engine that grows repeat revenue. Get a Free theMarketer Audit → WHY theMARKETER One platform for campaigns, automation, loyalty, and referrals Most email tools stop at sending. theMarketer goes further: alongside email, SMS, and push, it has loyalty, referrals, reviews, and on-site messaging built in - the retention features other platforms make you buy as separate apps. For brands that want their whole retention stack in one place, without stitching together five tools, it's an efficient, affordable choice - especially for stores on Shopify, Magento, PrestaShop, WooCommerce, or Gomag. We help you use all of it, not just the newsletter builder. Get My Audit Mihai C. - Online Marketing Manager, Mobexpert Email Marketing Optimization Beyond strategy and implementation, the team handled campaign scheduling and ran A/B testing to identify the best sending times, helping us maximize results. Together, we also built dedicated flows for our newly launched loyalty program, an important step in personalizing communication with our loyal customers. We truly appreciate their professionalism and responsiveness. We confidently recommend eCommerce Today to any brand looking to optimize its email marketing communication. WHAT WE MANAGE IN theMARKETER  Email, SMS & Push Campaigns... - Published: 2026-08-18 - Modified: 2026-08-18 - URL: https://ecommerce-today.com/branding-ux-graphic-design/ BRANDING, UX & DESIGN SERVICES TRANSFORM YOUR STORE INTO A HIGH-CONVERSION BRAND Whether you’re launching a new identity or overhauling an existing store, our team creates visual experiences that don’t just look good—they sell. We combine data-driven UX with world-class aesthetics to build stores for growth. Why invest in Professional Branding & UX? Move beyond "just a template" and build a brand customers trust. If your store feels generic, outdated, or confusing to navigate, you’re leaving money on the table. In ecommerce, trust is built in milliseconds through visual cues and seamless navigation. Shopify and Shopify Plus provide the engine, but Design & UX provide the soul. We help you move from a "commodity seller" to a "destination brand. " With a strategic design approach, you can: Establish Instant Authority with a premium, cohesive brand identity. Increase Conversion Rates by removing friction in the customer journey. Reduce Bounce Rates with mobile-first, lightning-fast interfaces. Build Long-term Loyalty through emotional connection and storytelling. Design isn’t just how it looks; it’s how it works. When done right, it’s your most powerful sales tool. How Our Design Process Works You shouldn’t have to guess how your brand will look. Every step is transparent, collaborative, and focused on your business goals. We dive into your values, target audience, and competitors. We identify UX bottlenecks in your current store to create a data-backed design strategy. We map out the user journey. Before adding colors, we ensure the flow from homepage to checkout is intuitive and frictionless.... - Published: 2026-08-13 - Modified: 2026-08-13 - URL: https://ecommerce-today.com/retention-lifecycle-marketing/ Retention & Lifecycle Marketing Turn One-Time Buyers Into Repeat Customers and High-LTV Brand Advocates Acquisition gets customers through the door; retention turns them into long-term profit. We design, execute, and scale data-driven lifecycle marketing strategies that increase Customer Lifetime Value (LTV), boost repeat purchase rates, and lower your reliance on paid ads. Request a Free Retention Audit Why Retention Marketing Matters Scalable Profitability Lies in Customer Lifetime Value, Not Just CAC Retention & Lifecycle Marketing focuses on the entire customer journey — from first purchase to brand loyalty — ensuring every customer yields maximum value over time. By orchestrating hyper-personalized touchpoints across Email, SMS, and Loyalty channels, we build predictable, high-margin revenue streams. Core lifecycle strategies we build and optimize: Post-Purchase & VIP Retention Loops: Turning first-time buyers into 2nd and 3rd-time repeat customers. Churn Prevention & Win-Back Strategies: Identifying drop-off windows and re-engaging at-risk customers dynamically. Customer Lifetime Value (LTV) Segmentation: Segmenting by RFM (Recency, Frequency, Monetary value) and predicted LTV. Cross-Channel Lifecycle Orchestration: Aligning Email, SMS, Web Push, and Loyalty programs into one seamless journey. Cross-Sell & Upsell Frameworks: Data-backed product recommendations based on past purchase behavior. Loyalty & Referral Integration: Incentivizing repeat orders and turning top-tier customers into brand advocates. When your retention engine is optimized, customer lifetime value grows systematically. Get My Retention Audit Mihai C. - Online Marketing Manager, Mobexpert Email Marketing Optimization Beyond strategy and implementation, the team handled campaign scheduling and ran A/B testing to identify the best sending times, helping us maximize... - Published: 2026-08-13 - Modified: 2026-08-13 - URL: https://ecommerce-today.com/email-deliverability/ Email Deliverability & Account Health Keep Your Emails Out of Spam and Directly in the Inbox Deliverability is the foundation of every email sale. We protect your domain reputation, fix technical authentication, and optimize inbox placement so your campaigns and flows reach your customers every single time. Request a Free Deliverability Audit Why Deliverability Matters Inbox Placement Is the Difference Between Revenue and Invisible Emails   Great copy and beautiful templates mean nothing if your emails land in Spam or Promotions. Deliverability isn't luck - it’s technical compliance, list health, and sender reputation management. Properly authenticated and monitored accounts secure high open rates, protect domain authority, and maximize your email ROI. Core deliverability optimizations we implement: SPF, DKIM, DMARC & BIMI Setup: Full alignment with Google and Yahoo sender guidelines. Domain & Dedicated IP Warming: Structured sending ramp-ups for new domains, IPs, or platforms. List Hygiene & Automated Suppression: Removing unengaged profiles, hard bounces, and toxic contacts. Spam Trap & Blacklist Removal: Auditing IPs/domains against major blocklists (Spamhaus, Barracuda). Reputation Tracking Tools: Setup and monitoring via Google Postmaster Tools and Microsoft SNDS. Content & Link Auditing: Identifying spam-trigger words, broken URLs, and risky image-to-text ratios. Once your inbox placement is secured, every email you send works at maximum capacity. Get My Deliverability Audit Mihai C. - Online Marketing Manager, Mobexpert Email Marketing Optimization Beyond strategy and implementation, the team handled campaign scheduling and ran A/B testing to identify the best sending times, helping us maximize results. Together, we also built... - Published: 2026-07-31 - Modified: 2026-08-13 - URL: https://ecommerce-today.com/klaviyo-email-marketing-2/ KLAVIYO EMAIL MARKETING AGENCY Get the most out of Klaviyo - with a team that's run it since 2016 Klaviyo is only as powerful as the strategy behind it. We build, migrate, and manage Klaviyo accounts for ecommerce brands, turning flows, segments, and data into a revenue channel that runs 24/7. Get Your Free Klaviyo Audit WHY KLAVIYO It’s a Customer Data Platform, Not Just Email. Klaviyo syncs real-time behavioral data directly from your Shopify store-from browsing patterns to predicted lifetime value-allowing you to send hyper-personalized messages when intent is highest. How We Unlock Its Full Revenue Potential:   Turn Data into Revenue: We map raw customer behaviors into high-converting lifecycle journeys. Scale Beyond Broadcasts: Transform standard email blasts into predictable, automated sales engines. Maximize ROI: Stop leaving money on the table by utilizing advanced logic, predictive analytics, and dynamic segmentation.   Claim Your Revenue Growth Audit Mihai C. - Online Marketing Manager, Mobexpert Email Marketing Optimization Beyond strategy and implementation, the team handled campaign scheduling and ran A/B testing to identify the best sending times, helping us maximize results. Together, we also built dedicated flows for our newly launched loyalty program, an important step in personalizing communication with our loyal customers. We truly appreciate their professionalism and responsiveness. We confidently recommend eCommerce Today to any brand looking to optimize its email marketing communication. OUR KLAVIYO SERVICES Frameworks That Scale with Your Store   Z Flows & Automation We build and optimize the full lifecycle in Klaviyo: welcome, abandoned cart,... - Published: 2026-07-22 - Modified: 2026-07-22 - URL: https://ecommerce-today.com/2026-webminars-profitable-email-marketing-more-sales-from-the-contacts-you-already-have/ TL;DR (the no-fluff summary) Who: Alina Ionciu (Chief Partnership Officer, theMarketer), Sebastian Zota (Head of Marketing Automation, eCommerce Today) and Ștefan Chiriacescu (CEO, eCommerce Today) Where: Live online webinar When: July 30, 2026, 3:00 PM The big idea: Real profitability doesn't come only from new traffic. It comes from how well you turn the contacts you already have into repeat buyers. Core message: You can't build a sustainable business if you keep paying for new customers instead of making the most of the audience you already own. save your spot Profitable Email Marketing: how to get more sales from the same contact base Acquisition costs keep rising, competition for customer attention is more intense than ever, and every new sale takes more effort. Yet many online stores pour almost all their resources into attracting new traffic and use their existing contact base for just a few promotional newsletters. But profitability doesn't depend only on how many new customers you attract. It also depends on how well you communicate with the people who already know you, the experiences you give them, and how efficiently you turn them into repeat buyers. What you'll learn theMarketer and eCommerce Today invite you to a hands-on webinar on how to generate more sales from the same contact base: How to segment your contact base around real customer behavior How to personalize your communication so every message is relevant How to build automations that drive sales without manual effort How to turn email marketing from a... - Published: 2026-06-17 - Modified: 2026-06-19 - URL: https://ecommerce-today.com/we-migrate-your-store-to-shopify/ We migrate your store to Shopify   SIMPLE. SECURE. HASSLE-FREE Whether you're on WooCommerce, Magento, BigCommerce, or a custom platform — we migrate your business to Shopify without data loss, without downtime, and with a rock-solid foundation for growth. Is your current platform helping you grow or holding you back? If your store feels too slow, breaks with every update, or costs a fortune just to keep alive — it's a clear sign you need a migration. Shopify gives you the freedom to sell without ever worrying about servers, plugin errors, or developers who don't answer your calls. BEFORE Plugins crash with every update Slow load times hurting conversions Developers unreachable when you need them Security patches eating your budget Can't scale for Black Friday traffic spikes AFTER Platform that just works, every time Pages load instantly, sales flow Full control — edit products without a dev No surprise invoices, ever Built to scale to any traffic volume - Published: 2026-06-10 - Modified: 2026-06-10 - URL: https://ecommerce-today.com/smart-flows-real-connections-mastering-ai-powered-email-marketing-live-webinar/ TL;DR (The "No-Fluff" Summary) Who: Stefan Chiriacescu (CEO, eCommerce Today) & Marty Greif (CRO Expert, SiteTuners) Where: Live Online Webinar via LinkedIn When: June 25, 5:00 PM EEST / 17:00 EEST The Big Idea: True e-commerce profitability relies on winning organic second orders rather than repeatedly paying ad networks for the same user clicks. Core Message: You cannot build a sustainable e-commerce business if you constantly buy your customers instead of owning your audience. save your spot The Trap: The Dangerous Game of Rented Traffic Looking at the math clearly, without the usual industry fluff, customer acquisition costs (CAC) are up by 40%. Every quarter, e-commerce brands pour massive budgets into expensive ad platforms, bidding against competitors for the exact same clicks. It feels like growth, but it is actually a dangerous dependency. The industry trap is believing that a successful first order equals profitability. It rarely does. When brands rely solely on paid traffic, they aren't building a community—they are renting an audience. The moment they reduce their ad spend, their revenue disappears. Many brands try to solve this by chasing standard cart drops or adding generic AI layers to an already broken setup. But a high-tech layer over a fractured foundation won't stop ad platforms from eating profit margins. The Solution: Turning Email Into an Owned Profit Engine Real sustainability requires a strategic pivot: moving away from constant acquisition toward high-performing retention. True e-commerce profitability doesn't come from that first interaction; it comes from winning the second order... - Published: 2026-05-25 - Modified: 2026-07-14 - URL: https://ecommerce-today.com/our-services/ OUR SEVICES WE’RE ECOMMERCE EXPERTS HERE TO HELP YOUR STORE GROW In the last 11 years, we have worked with 300+ businesses, mostly from the US and Europe, successfully helping them to optimize and run their eCommerce and Retail operations. SPEAK WITH AN ECOMMERCE EXPERT OR TAILORED SERVICES TO MATCH YOUR NEEDS Why work with Ecommerce Today? Build a foundation for growth without the technical headaches If your current store feels stagnant or complex to manage, you need a partner who understands the full ecosystem. We don’t just build sites; we build high-performing sales engines. With the right strategy, you can: Scale faster with a sturdy, feature-rich, and responsive website. Maximize LTV by turning prospects into loyal customers through email automation. Dominate the market with SEO and meticulously crafted paid ad campaigns. Operate globally by integrating marketplaces like Amazon, eBay, and Walmart. Success doesn't have to be complicated. When done right, your eCommerce operation becomes predictable, automated, and profitable. Speak with an Ecommerce Specialist Kartik K. Migration from Magento 2 to Shopify Plus "We accomplished more in the last few months building this Shopify store than we did in the last 5 years on our old Magento store. " - Ecommerce Manager iSTYLE MENA How eCommerce Success Works You shouldn’t have to guess how to grow. Our 3-step framework ensures every move is transparent, predictable, and safe. Z 1. eCommerce Excellence Build a sturdy, feature-rich, and responsive website that adheres to today’s digital best practices, ensuring your site attracts and... - Published: 2026-05-25 - Modified: 2026-05-25 - URL: https://ecommerce-today.com/graphic-design-portofolio/ Graphic Design portofolio Apparel Beauty - Published: 2026-05-06 - Modified: 2026-05-06 - URL: https://ecommerce-today.com/email-marketing-portofolio/ Email Marketing portofolio Food & Drinks Kids & Toys Apparel and Accessories Beauty Home & Garden Health & Wellness Get a free audit - Published: 2026-04-14 - Modified: 2026-05-07 - URL: https://ecommerce-today.com/presentation-prompt/ EMAIL AUTOMATION SYSTEM PROMPT Copy and paste the below prompt and get started on your journey to implement a full email automation system for your business. If you have questions or would like the presentation you can always reach out to me directly on LinkedIn: https://www. linkedin. com/in/stefan-chiriacescu/ Prompt Act as a Senior eCommerce Email Strategist and Conversion Expert. Your goal is to build a high-converting, mathematically sound email automation architecture that acts as a revenue engine, not just a series of random newsletters. We do not rely on generic templates; we build contextual systems that drive profit and increase Lifetime Value (LTV). PHASE 1: THE BUSINESS AUDIT (INFORMATION GATHERING) Before generating any structure or copy, you must ask me the following questions to understand the business landscape. Ask them clearly and wait for my complete response before moving to Phase 2. 1. Website and Product: What is your website URL and what exactly do you sell 2. Tech Stack: What ecommerce platform are you using (e. g. , Shopify, WooCommerce) and what is your current Email Service Provider (ESP)? Do you need ESP recommendations based on your setup? 3. Brand Identity & Audience: What is your brand tone of voice? Who is your primary target audience, and what is their main hesitation or friction point before buying 4. Unit Economics: What is your Average Order Value (AOV) and is your product a one-time purchase or a replenishable/consumable item? 5. Incentive Strategy: What incentives are you willing to offer? Please... - Published: 2026-03-19 - Modified: 2026-03-19 - URL: https://ecommerce-today.com/ecomessentials-energy-labels-app-privacy-policy/ Privacy Policy – EcomEssentials: Energy Labels 1. Context and General Principles 1. 1. This document outlines the official privacy policy for the EcomEssentials: Energy Labels application, developed and operated by eCommerce Today. Our primary objective is to facilitate legal and visual compliance for your product catalog while maintaining strict data minimization protocols. 1. 2. We are committed to processing only the precise data points required to manage your product energy labels and technical documentation, operating in full compliance with global data protection frameworks (including GDPR and CCPA). 2. Data Collection and Processing Scope 2. 1. To properly monitor and display the required compliance documentation across your store, our application extracts and hosts exclusively primary product metadata. This is strictly limited to: Product Title, SKU, and the operational status flags indicating the presence or absence of energy labels, technical sheets, or special instructions. 2. 2. We DO NOT process, extract, log, or request access to any Personal Identifiable Information (PII) belonging to your end customers. The application does not interact with your store's orders, customer profiles, shipping addresses, or payment histories. 2. 3. For standard account management purposes, we retain only the Shopify administrator's contact information (email address and name). This is utilized strictly for application setup, essential administrative communications, technical support, and billing. 3. Data Utilization 3. 1. The product metadata (SKU, title, and document status) is utilized with one singular operational objective: to ensure the application correctly maps and displays the appropriate energy labels and technical sheets on your... - Published: 2026-03-19 - Modified: 2026-03-19 - URL: https://ecommerce-today.com/ecomessentials-lowest-price-in-the-last-30-days-app-privacy-policy/ Privacy Policy – EcomEssentials: Lower Price in the last 30 days 1. Context and General Principles 1. 1. This document represents the official privacy policy for the EcomEssentials: Lower Price in the last 30 days application, developed and operated by eCommerce Today. Our priority is to provide total transparency regarding our data processing framework. 1. 2. The primary objective of this application is to help merchants maintain pricing compliance and display historical pricing data accurately, while strictly minimizing any data footprint. We adhere to global data protection regulations (including GDPR and CCPA) by implementing a principle of absolute data minimization. 2. Data Collection and Processing Scope 2. 1. To accurately calculate and display the lowest price of a product over the required timeframe, the application monitors and extracts strictly primary product data. This is limited exclusively to: Product IDs, SKUs, and their corresponding Price values at given timestamps. 2. 2. The application DOES NOT process, extract, or store any Personal Identifiable Information (PII) from your customers. We have zero access to customer names, shipping details, order histories, or payment information. 2. 3. For standard operational purposes, we retain only the Shopify account administrator's contact details (email address and name). This information is utilized strictly for application setup, technical support, and billing. 3. Data Retention and The 30-Day Auto-Clean Mechanism 3. 1. Our infrastructure operates on a strict rolling-window retention policy tailored to the exact functionality of the app. 3. 2. Product pricing data (SKUs and associated prices) is stored exclusively... - Published: 2026-03-19 - Modified: 2026-03-19 - URL: https://ecommerce-today.com/ecomessentials-ro-invoicing-integrare-shopify-smartbill-privacy-policy/ Privacy Policy – EcomEssentials: Ro-Invoicing (Shopify Smartbill Integration) 1. Context and General Principles 1. 1. This document represents the official privacy policy for the EcomEssentials: Ro-Invoicing application, developed and operated by eCommerce Today. Our goal is to provide absolute transparency regarding how we handle your data. 1. 2. The application functions exclusively as a secure technological bridge (conduit) between your Shopify platform and the Smartbill invoicing system. Our core operational principle for this app is "zero storage of customer personal data. " 2. Data Processing and Transit Protocol 2. 1. To automatically generate invoices, the application extracts the necessary order data from Shopify (including customer billing details, shipping addresses, company tax IDs, products, and order values) and transmits it securely via API directly to your Smartbill account. 2. 2. EcomEssentials: Ro-Invoicing acts strictly as a data-in-transit processor. We DO NOT store, DO NOT archive, and DO NOT log your customers' Personal Identifiable Information (PII) in our databases. The data merely passes through our secure infrastructure in real-time. 2. 3. The only information we permanently retain on our servers is the Shopify account administrator's contact data (email address and name) for billing and technical support, alongside the required API connection keys, which are stored in a highly encrypted format. 3. Data Utilization 3. 1. The data transiting through our application is used for one single, well-defined business objective: automating your invoicing process and ensuring the accurate transfer of information from point A (Shopify) to point B (Smartbill). 3. 2. We do... - Published: 2026-03-19 - Modified: 2026-03-19 - URL: https://ecommerce-today.com/ecomessential-sell-returns-privacy-policy/ Privacy Policy – EcomEssentials: Sell Returns 1. Context and General Principles 1. 1. This document represents the official privacy policy for the EcomEssentials: Sell Returns application, developed and operated by eCommerce Today. Our primary objective is to provide a secure operational environment, strictly minimizing any unnecessary data exposure. 1. 2. We are committed to processing only the exact data points required to facilitate your inventory management, operating in full compliance with global data protection standards (including GDPR and CCPA). 2. Data Collection and Processing Scope 2. 1. The EcomEssentials: Sell Returns application is engineered strictly for inventory management and revenue recovery from returned items. Consequently, we extract and host exclusively primary product data (specifically: product name, price, quantity, and SKU). 2. 2. We DO NOT process, store, or request access to any personal identifiable information (PII) belonging to your end customers. This means we never collect customer names, shipping addresses, email addresses, phone numbers, or complete order histories. 2. 3. For account management purposes, we retain only the Shopify administrator's email address and name. This is utilized strictly for application setup, technical support, and billing. 3. Data Utilization 3. 1. The product data (SKU, name, quantity, price) is utilized with a singular business objective: to ensure the application runs correctly and to help you quickly list your returned or open-box items for sale. 3. 2. We do not engage in data mining, we do not aggregate your store's data with other merchants' data, and we do not utilize your inventory... - Published: 2026-03-19 - Modified: 2026-03-19 - URL: https://ecommerce-today.com/ecomessentials-order-feeds-privacy-policy/ Privacy Policy – EcomEssentials: Order Feeds 1. Context and General Principles 1. 1. This document represents the official privacy policy for the EcomEssentials: Order Feeds application, developed and operated by eCommerce Today. Our goal is to provide complete transparency regarding how we interact with your Shopify store's data. 1. 2. We are committed to processing exclusively the information strictly necessary for the optimal functioning of the application, adhering to the highest security standards and international data protection regulations (including GDPR and CCPA). 2. Data Collection 2. 1. To generate, format, and manage your order feeds, our application requires access to specific information within your store's ecosystem. This data includes product details, order values, order statuses, and the shipping information necessary for proper export to third-party platforms. 2. 2. Additionally, we collect the contact details of the Shopify account administrator, specifically the email address and name. This information is used exclusively for technical support, administrative communications, and processing billing matters. 3. Data Retention and Auto-Clean Mechanism 3. 1. Our fundamental development principle is data minimization. The EcomEssentials: Order Feeds application operates through an automated and rigorous data-cleaning system. 3. 2. The data extracted from your store's orders is kept within our infrastructure exclusively during the validity period of your active feeds. 3. 3. As soon as a feed expires or is manually deleted by the user from the application's interface, absolutely all data associated with that export is permanently and irrevocably removed from our servers. We do not maintain hidden archives... - Published: 2026-03-18 - Modified: 2026-08-10 - URL: https://ecommerce-today.com/shopify-b2b-setup-optimization/ SHOPIFY B2B SERVICES SCALE YOUR B2B SALES ON SHOPIFY. MINUS THE OPERATIONAL CHAOS. We transform how you do wholesale. We develop custom B2B functionalities for Shopify and Shopify Plus designed to eliminate manual data entry, streamline order flows, and increase business volume. We handle the technical complexity so you can focus on growth. Speak with a Shopify B2B Specialist WHY STREAMLINE YOUR B2B OPERATIONS The ecommerce landscape is changing violently, and the complexity of manual B2B order processing is a slow killer. If you ignore automation and keep running your wholesale business through endless spreadsheets and email threads, operational costs and human error will price you out of the market. That's not a threat; it's pure math. We don't just offer platform tweaks. We build a logical, scalable system. Moving to an integrated B2B portal on Shopify gives you the freedom your business needs to operate flawlessly, even when you're not in the room. Self-Serve Portals: Your B2B clients place bulk orders 24/7 without waiting for a sales rep to confirm. Custom Pricing & Catalogs: Set clear rules, volume discounts, and specific payment terms for each partner through tailored Company Profiles. Seamless D2C Integration: Manage both your retail (D2C) and wholesale (B2B) storefronts from the same Shopify admin, without duplicating your workload. Speak with a Shopify Migration Specialist Kartik K. Migration from Magento 2 to Shopify Plus "We accomplished more in the last few months building this Shopify store than we did in the last 5 years on our old... - Published: 2026-02-25 - Modified: 2026-09-02 - URL: https://ecommerce-today.com/3rd-party-marketplaces/ [et_pb_section fb_built="1" admin_label="Hero" _builder_version="4. 16" custom_padding="0px|0px|0px|0px" animation_ animation_intensity_zoom="4%" global_colors_info="{}"][et_pb_row use_custom_gutter="on" gutter_width="1" make_equal="on" module_ _builder_version="4. 27. 4" background_color="#fcd21d" background_image="https://ecommerce-today. com/wp-content/uploads/2025/10/circle-background-pattern. png" width="100%" width_tablet="100%" width_phone="100%" width_last_edited="on|desktop" max_width="100%" max_width_tablet="100%" max_width_phone="100%" max_width_last_edited="on|desktop" custom_padding="0px||0px|" animation_ animation_direction="top" animation_intensity_slide="3%" make_fullwidth="on" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4. 16" custom_padding="10%|8%|10%|8%" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4. 27. 7" text_font="Montserrat|500||on|||||" text_text_color="#353740" text_font_size="16px" text_letter_spacing="3px" custom_margin="||45px|" animation_ animation_direction="bottom" locked="off" global_colors_info="{}"]Marketplaces Management[/et_pb_text][et_pb_text _builder_version="4. 27. 7" text_font="||||||||" header_font="Montserrat|700||on|||||" header_text_color="gcid-body-color" header_font_size="60px" header_line_height="1. 3em" custom_margin="||40px|" animation_ text_font_size_tablet="" text_font_size_phone="14px" text_font_size_last_edited="on|phone" header_font_size_tablet="60px" header_font_size_phone="46px" header_font_size_last_edited="on|phone" locked="off" global_colors_info="{%22gcid-body-color%22:%91%22header_text_color%22%93}"]Sell Everywhere & Centralize Management[/et_pb_text][et_pb_text _builder_version="4. 27. 6" text_font="Montserrat||||" text_text_color="#353740" text_font_size="20px" text_line_height="1. 8em" header_font="||||||||" custom_margin="||50px|" animation_ animation_direction="top" animation_intensity_slide="17%" locked="off" global_colors_info="{}"]Expand your brand to Amazon, eBay, Walmart, eMAG, and more — without the chaos. We connect, manage, and optimize your marketplace presence. [/et_pb_text][et_pb_button button_url="/contact-us" button_text="Request a Marketplace Integration Audit" _builder_version="4. 27. 5" _module_preset="default" button_icon="5||divi||400" button_on_hover="off" button_text_size_tablet="" button_text_size_phone="18px" button_text_size_last_edited="on|phone" global_colors_info="{}"][/et_pb_button][et_pb_image src="https://ecommerce-today. com/wp-content/uploads/2025/10/Badge-Plus-whtLarge. png" alt="shopify plus partner agency" title_text="Badge Plus whtLarge" _builder_version="4. 27. 5" _module_preset="default" max_width="300px" custom_margin="19px||||false|false" global_colors_info="{}"][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Service Section" _builder_version="4. 27. 4" custom_margin="|||" custom_padding="||||false|false" global_colors_info="{}"][et_pb_row use_custom_gutter="on" gutter_width="1" admin_label="Service Section Title" _builder_version="4. 27. 4" width="79%" max_width="100%" custom_margin="||40px|" animation_ animation_direction="top" saved_tabs="all" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4. 16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Title" _builder_version="4. 27. 7" text_font="Montserrat||||||||" text_text_color="#747d88" text_font_size="16px" text_line_height="1. 9em" header_font="||||||||" header_2_font="Montserrat|700||on|||||" header_2_font_size="42px" header_2_line_height="1. 3em" max_width="100%" module_alignment="center" animation_ animation_direction="bottom" animation_intensity_slide="4%" header_font_size_tablet="" header_font_size_phone="" header_font_size_last_edited="on|phone" header_2_font_size_tablet="42px" header_2_font_size_phone="40px" header_2_font_size_last_edited="on|phone" global_colors_info="{}"]Why Marketplace Management Matters More Channels. Same Control. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure="1_2,1_2" use_custom_gutter="on" gutter_width="1" admin_label="Service Section Title" _builder_version="4. 27. 4" width="79%" max_width="100%" custom_margin="||40px|" animation_ animation_direction="top" saved_tabs="all" global_colors_info="{}"][et_pb_column type="1_2" _builder_version="4. 16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Subtitle" _builder_version="4. 27. 5" text_font="Montserrat||||||||" text_text_color="#747d88" text_font_size="16px" text_line_height="1. 8em" header_font="||||||||" header_text_align="center" text_orientation="center" max_width="100%" custom_margin="|||" animation_ animation_direction="bottom" animation_delay="100ms" animation_intensity_slide="4%"... - Published: 2026-02-17 - Modified: 2026-10-01 - URL: https://ecommerce-today.com/public-speaking-industry-presence/ Industry Presence & Thought Leadership At eCommerce Today, we believe that staying ahead of the digital curve requires a constant dialogue with the industry. Our leadership team is frequently invited to share internal frameworks, AI strategies, and growth systems on global stages. This section archives our public appearances, keynote insights, and the moments where we contribute to the evolution of the eCommerce landscape. Whether it’s our CEO, Stefan Chiriacescu, or our specialist leads, we are committed to bringing clarity to a market often clouded by hype. 01. 10. 2026 Event: EcomExpo 2026 Main Stage Keynote, Samsung Conference Center at Tech Zity, Vilnius Speaker: Stefan Chiriacescu (Founder & CEO) Presentation: Give Life to Your Organization and Superpowers to Your Team At EcomExpo 2026 on October 1 in Vilnius, Stefan Chiriacescu, CEO of eCommerce Today, will deliver the Main Stage keynote "Give Life to Your Organization and Superpowers to Your Team. " Drawing from live systems that drastically scaled his own company's output capacity, Stefan will demonstrate how encoding distinct organizational identity into AI tools transforms teams from generic task executors into high-performing strategic powerhouses. Get Tickets View Event Details 01. 10. 2026 Event: EcomExpo 2026 Workshop, Samsung Conference Center at Tech Zity, Vilnius Speaker: Stefan Chiriacescu (Founder & CEO) Presentation: AI Powered Email Automation That Drives Profits At the upcoming EcomExpo 2026 on October 1 in Vilnius, Stefan Chiriacescu, CEO of eCommerce Today, will lead the hands-on workshop "AI Powered Email Automation That Drives Profits. " Drawing on insights from over... - Published: 2026-02-10 - Modified: 2026-02-25 - URL: https://ecommerce-today.com/ecommerce-guides/digital-advertising-guides/ Digital Advertising Guides for Ecommerce Need Help? Say Hello! I'm reserving 30 minutes every day to go through questions and scenarios to try and help entrepreneurs for free. Ask your questions below and I'll reply to them ASAP! - Published: 2026-02-10 - Modified: 2026-02-25 - URL: https://ecommerce-today.com/ecommerce-guides/graphic-design/ Graphic Design Guides for Ecommerce Need Help? Say Hello! I'm reserving 30 minutes every day to go through questions and scenarios to try and help entrepreneurs for free. Ask your questions below and I'll reply to them ASAP! - Published: 2026-02-05 - Modified: 2026-02-10 - URL: https://ecommerce-today.com/2026-webinars-marty-greif-x-stefan-chiriacescu-why-conversion-strategy-matter-more-than-traffic/ In 2026, growth will be driven by efficiency and clarity. Brands that perform well are shifting their focus: From traffic volume to conversion strategy From isolated tests to structured optimization planning From opinions to data-backed decisions From short-term wins to long-term scalability Conversion strategy is no longer optional. It is a core business discipline. Who this webinar is for Planning growth for 2026 looks different than it did before. Most eCommerce brands are facing the same reality: Traffic is more expensive and less predictable Conversion rates are harder to move Optimization happens reactively, not strategically More effort does not always mean more growth If traffic is no longer the main lever, what should you focus on instead? What you will learn - Published: 2026-01-29 - Modified: 2026-08-10 - URL: https://ecommerce-today.com/email-marketing/ Email - Automation - SMS - Push - whatsapp Full-Service Email & Retention Marketing Stop relying solely on paid ads. We turn your subscriber list into your most profitable asset by building a unified retention engine across Email, SMS, and WhatsApp. Talk to a Retention Specialist Strategies We Teach on International Stages Our expertise isn't just theoretical. Our CEO, Stefan Chiriacescu, is an active international speaker on AI, Marketing Automation, and Email Strategy. We don't just follow industry trends—we help define them. When you work with us, your store benefits from the same advanced retention frameworks we present at major global eCommerce conferences. Your Email List Is the Only Channel You Truly Own. Don’t burn it with spam. Grow it with strategy. Most agencies treat email as a megaphone, blasting the same message to everyone. We treat it as a conversation. By combining advanced automation flows, segmented campaigns, and SMS/WhatsApp, we build a system that delivers the right message at the exact moment your customer is ready to buy. The Result? Higher Lifetime Value (LTV), lower acquisition costs, and revenue that comes in even when you’re sleeping. See our work in action 2025 Performance Snaphot 200+ BRANDS SERVED 200+ REVIEWS ON SHOPIFY EXPERTS 35% AVG. CONVERSION RATE UPLIFT 10+ YEARS OF ECOMMERCE EXPERIENCE Talk to a Retention Specialist WHAT YOU GAIN A Complete In-House Team: Strategists, copywriters, designers, and automation experts working on your account. 30-40% Revenue from Owned Channels: We aim to make email/SMS your most profitable revenue stream.... - Published: 2026-01-29 - Modified: 2026-02-02 - URL: https://ecommerce-today.com/whatsapp-automations-community-building/ WhatsApp Automations & Community BuildingTurn Conversations Into Conversions — with WhatsApp AutomationsYour customers already chat on WhatsApp. We help your store join that conversation — through smart automations, personalized follow-ups, and community engagement that builds loyalty. Why WhatsApp Matters Because Customers Respond to Conversations — Not Campaigns  Email and ads can inform. WhatsApp connects. It’s where customers ask questions, share feedback, and expect instant answers. Done right, it becomes a powerful sales and retention channel — not just support. With an integrated setup, you can: Send order updates and restock alerts instantly Recover abandoned carts with friendly reminders Automate personalized offers and loyalty messages Create private customer groups for product drops or VIP access Gather feedback and reviews in real time WhatsApp is where commerce feels human again. How it works From Automation to Engagement — All in One System  Connect WhatsApp with Shopify, theMarketer, or Klaviyo. Configure key flows (cart recovery, winback, order confirmation, review request). Create segmented groups for loyal buyers, VIPs, and product testers. Use customer data to send relevant, contextual messages. Measure engagement, conversion, and retention metrics. WHAT YOU GAIN (YOUR BENEFITS) 98% message open rate within 2 minutes Higher conversion from conversational selling Stronger relationships through direct communication Seamless integration with your automation tools Increased loyalty and repeat purchase rate The fastest way to grow is by talking to the people who already love your brand. Our Latest Work Here are a few examples of successful projects we’ve helped brands complete — each one with... - Published: 2026-01-29 - Modified: 2026-02-25 - URL: https://ecommerce-today.com/klaviyo-automation-setup/ Klaviyo Automation SetupTransform Email Into an Automated Revenue EngineBuild advanced automations, segmentation, and personalization with Klaviyo — the world’s leading email and SMS platform for Shopify storesWhy Email Automation Matters Your Store Can Sell More — AutomaticallyEmail is still the highest ROI marketing channel, but only when it’s powered by automation and data. If your store relies only on manual campaigns, you’re missing out on revenue from abandoned carts, inactive customers, and missed cross-sell opportunities. Klaviyo automations turn behavior into profit: Send the right message at the right time Recover lost sales automatically Increase repeat purchases and customer lifetime value Personalize content for every buyer segment Measure ROI in real time Your customers expect personalized experiences. Klaviyo makes that effortless. How it works Built for Scale — Designed for Growth  Identify gaps and potential in your current setup. Group your customers by intent, value, and lifecycle. Configure and automate flows like Welcome, Cart Abandonment, Browse Abandonment, Winback, and Loyalty. Design and write high-performing content that matches your brand. Continuous testing and reporting on key revenue metrics. WHAT YOU GAIN Predictable Revenue — Powered by Data 20–40% of store revenue from automated flows Fully personalized email & SMS sequences Zero wasted time on manual campaigns Clear revenue attribution per flow Long-term retention through targeted loyalty automations Every automation we build is meant to pay for itself — again and again. Risks we eliminate (peace of mind)Common Automation Risks — Gone for Good Many merchants hesitate to invest in advanced setups because... - Published: 2026-01-23 - Modified: 2026-08-10 - URL: https://ecommerce-today.com/a-i-ecommerce-optimization-for-shopify-stores/ Shopify Store AI/LLM/GEO Optimization Get Recommended by ChatGPT, Google SGE, and the Next Generation of Search The complete technical & content overhaul to future-proof your Shopify store. We optimize your data for AI discovery without risking your current Google Ads performance. Get your AI Audit Traditional SEO is no longer enough. The way people search has changed Your customers stopped searching for keywords like "red running shoes. " They are now asking complex questions: "What are the best durable red running shoes for rainy weather? " This is the era of Generative Search. If your store data relies solely on legacy keywords while your customers speak "Natural Language," AI assistants like ChatGPT, Perplexity, and Google SGE effectively ignore you. You are invisible to the modern buying journey. Most agencies try to fix this by rewriting your product titles. This is a mistake. Changing your visible titles resets your learning phase and breaks your Google Ads (PMax) performance. You need a strategy that speaks to the bots without breaking the business. SPEAK WITH A SHOPIFY SPECIALIST Florida Sunshine Vitamins Optimization Project We work with Ecommerce Today as our trusted Shopify Experts, and they have been invaluable in helping us improve our online presence and digital strategy. From our very first meeting, they have been excellent — advising on best practices, listening carefully to our ideas, and putting them into action with precision. They truly operate as an extension of our team, providing expertise in email marketing, conversion optimization, and overall store... - Published: 2025-12-24 - Modified: 2026-08-10 - URL: https://ecommerce-today.com/store-management-for-startups/ Store Management for Startups Launch Your Shopify Store Without the Guesswork Skip the months of trial and error. Get a dedicated team to build, launch, and manage your store while you focus on your product. Request your free brand setup plan Why Early Management Matters Most startups fail because of fragmented execution. We give you a proven roadmap and a full team from day one, so you don't waste budget on costly beginner mistakes. " You’ll get: A clear launch roadmap and marketing foundation Store setup aligned with long-term scalability Help choosing the right apps, theme, and tools Continuous guidance on conversion, SEO, and customer communication Support from a full-service Shopify Partner team Success isn’t luck. It’s having the right team behind you Book a Free Startup Consultation Brava Pet Founder Complete Shopify Store Build & Brand Creation “Bravapet. ro gave eCommerce Today a 5-star review on Shopify Partners for their exceptional work. Their dedication and expertise have been invaluable to our growth. ” How it works From Concept to Conversion — Together Z Brand Definition Clarify positioning, tone, and visual identity.  Shopify Setup Store build, apps, and payment/shipping integrations.  Launch Support QA, testing, and early campaign guidance.  Growth Management Continuous review and optimization post-launch. WHAT YOU GAIN Build a Store That’s Ready to Scale A Launch-Ready Store: No more 'technical debt'. Your store is built for speed and conversion from the first click. Your Own Ecommerce Dept: Access senior designers, devs, and marketers for less than... - Published: 2025-11-19 - Modified: 2026-10-14 - URL: https://ecommerce-today.com/ Scale on Shopify with automation‑led growth We are a Full Service ECOMMERCE Agency SPEAK WITH AN ECOMMERCE EXPERT Trusted by brands across the US & Canada, the UK, Europe, the Middle East, Australia, and Asia. WE HELP ECOMMERCE STORES SCALE WITH HIGH PERFORMANCE SHOPIFY BUILDS, CRO & AUTOMATION-LED EMAIL MARKETING. Shopify Support CRO, Development, B2B support& International Expansion - We are your one-stop Shopify support partner! Marketing Automation Top Klaviyo, Omnisend & theMarketer agency. We help you with traditional email, automation, SMS, push notifications, loyalty, WhatsApp and more! Business Growth Paid Search and Social Campaigns Management, SEO, GEO, Affiliate Marketing support is here for you. One partner, one unified strategy for the best profitability. Retail & eCommerce Growth eCommerce Today empowers brands to boost retention and CLV. We bridge the gap between offline and online with smart loyalty programs and omnichannel automation. Conversion Psychology Certified Neuro Web Experts. We use consumer psychology to design stores that convert more visitors into customers. One Retainer. Every Skill You Need. Real Growth. Finally. Stop managing 3 agencies & freelancers. Stop training people who leave after 6 months. Get one integrated ecommerce team aligned on strategy, execution, and revenue. 200+ BRANDS SERVED 200+ REVIEWS ON SHOPIFY EXPERTS 35% AVG. CONVERSION RATE UPLIFT 10+ YEARS OF ECOMMERCE EXPERIENCE Trusted by ecommerce brands across the US, Canada, UK, Europe, the Middle East & Australia. How We Help Ecommerce Brands Grow sINCE 2019 Speak to a shopify specialist Speak to a Klaviyo Expert Our Latest Work Most... - Published: 2025-10-20 - Modified: 2026-08-12 - URL: https://ecommerce-today.com/seo-geo-aeo-traffic-growth-services/ SEO / GEO / AEO (Traffic Growth Services) Get Found. Everywhere. SEO, GEO & AEO for Shopify Stores Grow your store’s visibility across search engines, maps, and AI-powered platforms. We help your brand appear where your customers actually search - Google, ChatGPT, and beyond. Request a Free Visibility Audit Why SEO, GEO & AEO Matter Search Is Evolving - Your Store Should Too Search isn’t just about keywords anymore. It’s about context, intent, and authority – across search engines, conversational AI, and direct answers. Our approach combines: SEO for technical, on-page, and content optimization GEO (Generative Engine Optimization) for AI-driven search engines and conversational platforms (ChatGPT, Perplexity, Gemini) AEO (Answer Engine Optimization) for voice search, zero-click snippets, and direct answer engines With the right foundation, your store will: Rank higher for high-intent searches Appear in conversational AI responses and direct search answers Load faster, perform better, and convert more traffic Build long-term authority and organic growth Kartik K. Migration from Magento 2 to Shopify Plus "We accomplished more in the last few months building this Shopify store than we did in the last 5 years on our old Magento store. " - Ecommerce Manager iSTYLE MENA How it works Technical Depth. Strategic Clarity. Real Results.   Z Audit & Strategy Review site structure, speed, content, backlinks, and data setup.  Keyword & Intent Mapping Identify growth opportunities for transactional and informational searches.  Technical & On-Page Optimization Fix speed, schema, internal linking, and structure.  Generative Engine Optimization (GEO) Optimize... - Published: 2025-10-20 - Modified: 2026-08-10 - URL: https://ecommerce-today.com/ppc-paid-media-ads-management/ PPC (Paid Media Ads Management) Scale Your Shopify Store with Performance-Driven Paid Media Smart advertising isn’t about spending more — it’s about spending right. We manage your campaigns across Google, Meta, TikTok, and Pinterest to maximize ROI, profit, and long-term growth. Request a Free Ads Performance Audit Why PPC Management Matters Your Store Deserves More Than "Set It and Forget It" Running ads is easy. Running profitable ads is strategy. Effective PPC management connects your creative, product, and audience data to deliver results that compound over time — not just clicks. Our approach focuses on: Full-funnel advertising (Awareness → Consideration → Conversion → Retention) Profit-based campaign optimization Accurate tracking and attribution Continuous A/B testing and creative refresh Budget allocation aligned with business goals   Every campaign we launch is built to learn, improve, and scale predictably. Mihaela T. CEO & Founder I started working with Ecommerce Today in August 2025 for Klaviyo flows, and their quick results led us to expand into ads and website optimization. They are a reliable partner, not just a vendor. Their organization is seamless, and my account manager, Karina, is a gem—sharp, thorough, and attentive. I appreciate their technical expertise, as every change is carefully tested and yields measurable results. To level up, I’d love to see even more bold creativity. In an AI-saturated market, a distinctive creative voice is key, and I’m excited to push those boundaries together. How works Data-Led, Creative-Driven, Revenue-Focused Z Account Audit & Strategy Setup Review structure, targeting, tracking, and... - Published: 2025-10-20 - Modified: 2026-08-13 - URL: https://ecommerce-today.com/sms-push-notifications-management/ SMS & Push Notifications Management Reach Your Customers Instantly Through SMS and Push Stop fighting for attention in crowded inboxes. We build and manage high-performance mobile automations that put your brand directly in your customers' hands at the exact moment they are ready to buy. From abandoned cart recovery to time-sensitive flash sales, we turn mobile alerts into a predictable revenue stream. Request a Free Channel Audit Why SMS & Push Matter When Every Minute Counts — Timing Wins Emails build relationships. SMS and Push drive action.   These channels deliver instant reach and high conversion rates, especially for time-sensitive offers, abandoned carts, and loyalty reactivation. With a smart setup, you can: Recover lost sales within minutes of cart abandonment Send personalized product alerts and restock notifications Reach your best customers instantly with exclusive offers Re-engage silent users through subtle, non-intrusive reminders Sync SMS & Push with email flows for consistent communication The right message at the right time — every time. Scale My SMS Strategy Mihai C. - Online Marketing Manager, Mobexpert Email Marketing Optimization Beyond strategy and implementation, the team handled campaign scheduling and ran A/B testing to identify the best sending times, helping us maximize results. Together, we also built dedicated flows for our newly launched loyalty program, an important step in personalizing communication with our loyal customers. We truly appreciate their professionalism and responsiveness. We confidently recommend eCommerce Today to any brand looking to optimize its email marketing communication. How IT works Smart Triggers. Seamless Execution.... - Published: 2025-10-17 - Modified: 2026-08-13 - URL: https://ecommerce-today.com/email-marketing-automation-flows-management/ Email Marketing Automation (Flows Management) Turn Every Customer Journey Into an Automated Sales Flow Flows are where real email revenue happens. We design, implement, and optimize your automations so every customer interaction from signup to reorder drives measurable profit. Request a Free Flow Audit Why Automations Matter Automation Is the Engine Behind Predictable Revenue Email campaigns generate spikes in sales. Automations generate consistency. Properly designed flows recover lost sales, nurture loyalty, and increase repeat purchases, automatically. Core flows we build and optimize: Welcome & onboarding Abandoned cart & checkout recovery Browse abandonment Post-purchase follow-up Winback & replenishment Loyalty & cross-sell sequences Once these are live, they run — and earn - 24/7. Get My Flow Audit Mihai C. - Online Marketing Manager, Mobexpert Email Marketing Optimization Beyond strategy and implementation, the team handled campaign scheduling and ran A/B testing to identify the best sending times, helping us maximize results. Together, we also built dedicated flows for our newly launched loyalty program, an important step in personalizing communication with our loyal customers. We truly appreciate their professionalism and responsiveness. We confidently recommend eCommerce Today to any brand looking to optimize its email marketing communication. How it works Frameworks That Scale with Your Store   Z Audit & Benchmark We review your existing flows and identify missed opportunities and revenue leaks.  Strategy & Design We map your full customer lifecycle and place tailored automation points where they'll convert.  Flow Implementation We build, test, and deploy advanced flows, with the conditional... - Published: 2025-10-17 - Modified: 2026-09-03 - URL: https://ecommerce-today.com/email-marketing-campaign-management/ RECURRING NEWSLETTER & CAMPAIGN MANAGEMENT Your monthly campaigns, planned, designed, and sent - every month, without the scramble Most brands know they should email their list consistently. Few actually do. We run your recurring campaign program for you - a set number of newsletters and promotions each month across email, SMS, and WhatsApp - so your list hears from you on a rhythm that builds revenue instead of going quiet. Get a Free Campaign Audit WHY A RECURRING PROGRAM Flows earn quietly. Campaigns keep you top of mind. Your automated flows work in the background, triggered by what each customer does. But flows can't announce a launch, run a seasonal promotion, tell a brand story, or reactivate your whole list around an event. That's what campaigns do — and campaigns only work when they're consistent. A recurring program means: Your subscribers hear from you on a predictable rhythm, not in random bursts Every promotion, launch, and season is planned ahead — never last-minute Your list stays warm, engaged, and profitable between purchases You get a steady, compounding revenue stream from the audience you already own The brands that win at email aren't the ones with the best single campaign. They're the ones that show up, every month, with something worth opening. Get My Free Campaign Audit! Mihai C. - Online Marketing Manager, Mobexpert Email Marketing Optimization Beyond strategy and implementation, the team handled campaign scheduling and ran A/B testing to identify the best sending times, helping us maximize results. Together,... - Published: 2025-10-17 - Modified: 2026-02-01 - URL: https://ecommerce-today.com/themarketer-automation-loyalty-setup/ Automate, Reward, and Retain — with theMarketer  theMarketer Setup & Strategy for Brands That Need Results, Not ExperimentsGet expert-led implementation of your automation and loyalty ecosystem. We don’t just set up tools; we build high-converting retention systems that work while you grow. Why Automation & Loyalty MatterMost brands treat automation as a "set and forget" task. They fail because their flows are fragmented, their loyalty programs lack engagement, and nobody owns the retention strategy end-to-end. Key Pain Points: Rising acquisition costs (CAC) making first-time sales unprofitable. Underutilized customer data sitting idle in the dashboard. Internal teams too overwhelmed to build complex logic. WHAT YOU ACTUALLY GETCustom automation mapping based on your specific customer journey. Loyalty program design that prioritizes Repeat Purchase Rate (RPR). Full setup of core flows: Welcome, Abandoned Cart, Post-Purchase, and Winback. Advanced segmentation to ensure the right message reaches the right person. Continuous A/B testing of subject lines, offers, and timing. Data-backed decisions to scale what works and cut what doesn't. WHAT YOU GAIN Keep Customers Longer. Increase Lifetime Value. Up to 40% higher repeat-purchase rate Seamless loyalty experience connected to your Shopify store Automated retention workflows that never go silent Unified communication via Email, Push, and WhatsApp Real-time insights into customer engagement and revenue impact theMarketer turns one-time customers into long-term relationships — automatically. Risks we eliminate (peace of mind)Zero Friction. Zero Guesswork. Growth Without the Growing Pains Many brands hesitate to launch complex loyalty programs or advanced automations because of the "setup trap" — the... - Published: 2025-10-15 - Modified: 2026-08-11 - URL: https://ecommerce-today.com/ecommerce-store-management/ Store Management Shopify Management for Brands That Need Results, Not Experiments Get expert-led execution and a team that has already solved the scaling problems you're facing. We handle the operations; you focus on the brand. Talk to a Shopify Growth Expert Why Ongoing Management Matters Consistency Is the Secret to Continuous Growth STOP MANAGING SILOS We align your marketing, development, and automation into a single, high-performing system that scales without your daily intervention so you can: Keep your site always optimized for conversion and performance Maintain app health and data consistency Plan campaigns with a full-service team (PPC, SEO, Email, CRO) Get monthly performance reviews and strategic recommendations Focus on business growth, not operational chaos Great stores aren’t just built, they’re managed into excellence. Request My Shopify Store Audit “We have a really great experience working with eCommerce Today; their team is extremely proactive and hands-on. They not only deliver work on time but also advise us on store optimization and marketing content. This is exactly what we need, as they help us save time and guide our growth. Thank you, Valentina, Paul, Andra, and the team—we appreciate working with you to help our product grow and scale. ” Tess – Director of Marketing, ArkCrystals. com Shopify Store UX Optimization & Website Redesign How it works Your Store. Our Team. One Continuous Workflow. You get the results of a full in-house department at a fraction of the cost. U Initial Audit Technical, marketing, and performance review.  Strategy Alignment Define... - Published: 2025-10-15 - Modified: 2026-08-11 - URL: https://ecommerce-today.com/shopify-app-development/ Shopify App Development Build Apps That Make Shopify Work Exactly How You Need It From custom integrations to full-featured public apps — extend Shopify’s functionality to match your business, not the other way around. Request an App Discovery Call Why Custom App Development Matters When Your Business Outgrows "Off-the-Shelf" Apps   Every Shopify store is unique — but the app store isn’t. If you’ve reached the limits of plug-and-play solutions, a custom-built app helps you automate, integrate, and innovate faster. A custom Shopify app helps you: Eliminate repetitive manual processes Connect Shopify with ERP, CRM, or fulfillment systems Launch new features that improve customer experience Own your data and reduce dependency on third-party tools Scale faster without breaking what already works Stop patching limitations — start building exactly what you need. Let’s Discuss Your App Idea ARK Crystal Website and marketing content We have a really great experience working with E-commerce today, their team is extremely pro-active and hands on. They do not only deliver the work on time, but also are reactive with how we should optimize our store, do the marketing content etc. This is exactly what we need as we have a low bandwidth and they help us save time chasing and thinking. Thank you Valentina, Paul, Andra and the team, we appreciate working with you helping our product grow and scale. How It Works From Idea to Launch — A Clear, Collaborative Process Z 1. Discovery & Scoping Define the problem, workflow, and requirements together. ... - Published: 2025-10-14 - Modified: 2026-08-21 - URL: https://ecommerce-today.com/international-expansion-with-shopify/ International Expansion with Shopify Expand Your Brand Internationally with Shopify Launch in new markets without reinventing your operations. Shopify helps you scale across countries, currencies, and languages - while keeping one streamlined system to manage it all. Get Your Expansion Strategy Call Today Why International Expansion Matters Going Global Shouldn’t Mean Starting Over Selling internationally is an opportunity - but also a maze of logistics, taxes, language, and compliance. With the right Shopify architecture, you can reach new customers and markets while keeping a unified brand and effortless management. You’ll be able to: Launch regional stores with localized language, currency, and taxes Manage multiple domains under one central dashboard Set up international shipping and fulfillment Optimize pricing and catalog per region Maintain consistent brand experience across all markets Grow where your customers are — without multiplying your workload. Begin Your Expansion Strategy Call Fellow Tree Website Build Incredible Team, Seamless Experience – Highly Recommend! We couldn’t be happier with the work E-Commerce Today did for us. They built a beautiful, professional Shopify store for our product, the EZ-handle, and made the entire process smooth from start to finish. Their team truly understood our vision and translated it into a clean, high-converting site that we're proud to share. What stood out most was their attention to detail, responsiveness, and ability to simplify the complex. They handled everything—from design to backend setup—with expertise and clear communication. Thanks to them, we were able to launch with confidence. If you're serious about launching your... - Published: 2025-10-14 - Modified: 2026-10-14 - URL: https://ecommerce-today.com/shopify-store-optimization/ Shopify Store Optimization Turn More Traffic into Revenue with Shopify Store Optimization Your Shopify store could be performing 20-30% better, but small issues in UX, speed, and structure stand in the way. We analyze how real shoppers navigate your site, identify what slows them down, and help you turn that friction into a smooth flow. Get a CRO Audit Why Optimization Matters Stop Guessing. Start Converting.   Even the best-looking store can leak conversions. Slow pages, cluttered apps, confusing UX — they silently eat your profit. Store optimization gives you clarity and control: See exactly what’s working and what’s not Improve load times and usability Streamline checkout and reduce cart abandonment Simplify apps and theme code for faster management Build a strategy that grows conversion rates month after month A focused Shopify CRO strategy reveals exactly where visitors drop off.   Let’s uncover what’s slowing your growth. Get a free, data-driven Shopify audit to pinpoint technical and UX issues affecting your store’s performance. No obligations. Just insights you can act on. Request a Store Audit Florida Sunshine Vitamins Optimization Project We work with Ecommerce Today as our trusted Shopify Experts, and they have been invaluable in helping us improve our online presence and digital strategy. From our very first meeting, they have been excellent — advising on best practices, listening carefully to our ideas, and putting them into action with precision. They truly operate as an extension of our team, providing expertise in email marketing, conversion optimization, and overall store... - Published: 2025-10-08 - Modified: 2026-10-20 - URL: https://ecommerce-today.com/shopify-migration-services/ SHOPIFY MIGRATION SERVICES MIGRATE YOUR STORE TO SHOPIFY WITHOUT DOWNTIME Whether you’re moving from WooCommerce, Magento, BigCommerce, or custom platforms, we migrate your store with no data loss, no downtime, and no broken URLs. GET YOUR FREE MIGRATION AUDIT OR TALK TO A SHOPIFY SPECIALIST Why migrate to Shopify or Shopify Plus? Move beyond platform limitations without losing what you’ve built If your current platform feels slow, complex, or expensive to maintain, it may be time to migrate. Shopify and Shopify Plus let you scale without managing servers, plugins, or on-call developers. You can focus on growing your business instead of worrying about servers, plugins, or developers on standby. With the right migration strategy, you can: Preserve every product, customer, and the order history Keep and even improve your SEO rankings Improve site speed, checkout flow, and conversion rate Integrate with your existing services, ERP, WMS, PIM and marketplace sales channels Migration doesn't have to be risky. Done right, it's the fastest way to improve performance and automate more of your operations. Speak with a Shopify Migration Specialist Kartik K. Migration from Magento 2 to Shopify Plus "We accomplished more in the last few months building this Shopify store than we did in the last 5 years on our old Magento store. " - Ecommerce Manager iSTYLE MENA How A migration works You shouldn’t have to guess what happens during a migration. Every step should feel transparent, predictable, and safe. Z Discovery & Planning Your current store is analyzed: data,... - Published: 2025-09-12 - Modified: 2025-09-23 - URL: https://ecommerce-today.com/selling-cross-border-in-the-eu-on-shopify-from-compliance-to-conversion/ Watch the Recording: Selling Cross-Border in the EU on ShopifyLearn how to stay compliant with EU VAT and EPR rules — and optimize your Shopify store to convert better in Germany, France, and SpainBy listening to the recording, you’ll gain clear insights into these key takeaways and main discussion points. It will help you quickly understand the most valuable information regarding: How to navigate OSS/IOSS and when VAT registration is required What EPR means for eCommerce sellers (and how to stay compliant) How to set up Shopify Markets for tax, language, and currency localization Check out UX fixes that increase trust and conversion in EU regions Klaviyo email flows that work across borders — and stay GDPR compliant It’s not hard to be successful with eCommerce. It is, however, much easier to fail due to poor guidance. You need the right information, in the right format from a reliable, expert partner. As Seen On - Published: 2025-08-27 - Modified: 2025-08-27 - URL: https://ecommerce-today.com/event-registration/ It’s not hard to be successful with eCommerce. It is, however, much easier to fail due to poor guidance. You need the right information, in the right format from a reliable, expert partner. As Seen On - Published: 2025-08-26 - Modified: 2025-09-05 - URL: https://ecommerce-today.com/exclusive-shopify-dinner/ Shopify x eCommerce Today: Exclusive Dinner – Bucharest 2025   An exclusive evening hosted by Shopify and eCommerce Today - connect, share insights, and explore new ways to scale your store in 2025. Hey there, eCommerce enthusiasts! Get ready for an exclusive dinner event in Bucharest in 2025! Join us for an evening filled with networking, insights, and delicious food. This is your chance to connect with fellow Shopify users and eCommerce professionals. Don't miss out on this opportunity to learn, share, and grow your online business. Event details Date: Monday, 13 October 2025 Time: 18:30 – 21:30 Location: Bucharest (venue details provided upon confirmation) Seats: Limited to 25–30 selected guests Why attend Network with peers: Meet other high-performing Shopify store owners and learn what’s working for them Learn from the source: Hear Shopify’s latest updates, features, and growth opportunities directly from their team Get tailored insights: Receive a complimentary growth audit from eCommerce Today, identifying your fastest paths to higher revenue Enjoy a curated experience: Exceptional food, fine wine, and a private setting designed for meaningful conversations Who should attend Established Shopify merchants generating €500k+ annual GMV Business owners considering migration to Shopify in the next 6 months eCommerce leaders seeking advanced strategies for scaling How to request an invite Complete the form below or reach out to Valentina by email: valentina@ecommerce-today. com Selected attendees will be contacted within 48 hours to confirm their spot. - Published: 2025-08-07 - Modified: 2025-08-07 - URL: https://ecommerce-today.com/contact-us/thank-you-q4/ Thank you for your interest! Your Q4 Free Checklist download link is on its way to your inbox. In the meantime, feel free to explore more ways to connect with us below. Chat with Us! +1 (646) 480-0104 +4 (073) 849-6728contact@eCommerce-Today. comCreate a TicketWe are based in Romania, within the European Union. We are making our company details public as required by law. Company name: Okiddo Bunloc SRL Company Identification Number: CIF 41613860 Company Registration Number: J8/2856/2019 We are here to talk to you between 6 AM and 4 PM GMT - Published: 2025-08-06 - Modified: 2025-08-25 - URL: https://ecommerce-today.com/get-ready-for-q4-with-ecommerce-today/ YOUR Q4 SUCCESS DEPENDS ON WHAT YOU DO NOW Start prepping now, not in panic mode. Get the checklist trusted by growing Shopify brands to get your holiday campaigns on track. Black Friday, Cyber Monday, and the holidays are around the corner. The brands that win in Q4 aren’t winging it. They’re working off a clear plan, with deadlines, deliverables, and decisions made well in advance. This free checklist gives you that head start. Why Q4 Will Make or Break Your YearIn this short video, Stefan (Founder of eCommerce Today) shares why Q4 is such a high-stakes window for online brands — and what you can do now to avoid last-minute pressure. Whether you’re scaling or just trying to stay ahead, you’ll walk away with a clear action pathWhy Q4 Will Make or Break Your YearIn this short video, Stefan (Founder of eCommerce Today) shares why Q4 is such a high-stakes window for online brands — and what you can do now to avoid last-minute pressure. Whether you’re scaling or just trying to stay ahead, you’ll walk away with a clear action pathQ4 2024 Broke Every Record — Are You Ready for 2025? Last year’s holiday season set new highs:There’s more competition, more pressure, and less room for error. Brands that planned early won big. This checklist is the first step. We’re Not Just Trusted - We’re CertifiedWe're proud partners of the platforms that power high-performing online brands. What Our Clients SayHere are just a few of the brands that... - Published: 2025-04-02 - Modified: 2025-09-18 - URL: https://ecommerce-today.com/deck-requests/ It’s not hard to be successful with eCommerce. It is, however, much easier to fail due to poor guidance. You need the right information, in the right format from a reliable, expert partner. As Seen On - Published: 2025-02-12 - Modified: 2025-09-18 - URL: https://ecommerce-today.com/ecommerce-today-shopify-meetup-2025/ It’s not hard to be successful with eCommerce. It is, however, much easier to fail due to poor guidance. You need the right information, in the right format from a reliable, expert partner. As Seen On - Published: 2025-01-22 - Modified: 2026-01-30 - URL: https://ecommerce-today.com/klaviyo-cleanup-optimization/ Klaviyo Cleanup & Optimization PlanMaximize your email marketing efficiency and reduce costs by optimizing your Klaviyo account. Klaviyo Account Optimization On January 14th, Klaviyo announced significant changes to its billing model. Starting February 18th, all accounts will be billed based on the number of active profiles rather than email-sending volume. This change could result in higher monthly costs for many businesses if their email lists include many inactive or disengaged profiles. However, this shift also presents an opportunity! By optimizing your email list and focusing on engaged users, you can reduce costs, improve campaign performance, and increase overall profitability. Our Klaviyo Cleanup & Optimization Plan is designed to help businesses adapt seamlessly to this new billing structure while reaping the benefits of a streamlined, high-performing email marketing strategy. Optimizing your Klaviyo account ensures you: Reduce Costs: Eliminate inactive profiles and only pay for engaged users. Improve Engagement: Focus on active subscribers to boost open and click-through rates. Enhance Deliverability: A clean list improves sender reputation and ensures emails reach inboxes, not spam folders. Maximize ROI: Personalized campaigns and flows help drive more purchases and increase revenue. Stay Compliant: Maintain a GDPR-compliant, up-to-date email list. Prepare for Growth: Align with Klaviyo’s new billing structure while building a foundation for scalability. What We Will Do1. Audit & Analysis: Review your Klaviyo account to identify cost reduction and engagement improvement opportunities. 2. Email List Cleanup: Suppress inactive profiles and remove invalid emails using industry-leading tools. 3. Smart Segmentation: Build targeted segments as follows:... - Published: 2024-08-15 - Modified: 2026-07-31 - URL: https://ecommerce-today.com/klaviyo-email-marketing/ EMAIL MARKETING In today’s digital landscape, effective communication is essential for building strong customer relationships. We specialize in helping businesses like yours unlock the full potential of email marketing. By partnering with Klaviyo, a leading platform, we empower you to create personalized, impactful campaigns that drive sales and foster loyalty. GET A FREE KLAVIYO ACCOUNT AUDIT Why Klaviyo? Klaviyo isn’t just another email marketing platform—it's a data-driven powerhouse that empowers businesses to create hyper-personalized marketing experiences. Join over 151,000 businesses in more than 80 countries who trust Klaviyo to power their marketing. With Klaviyo’s robust platform and our agency’s expertise, we help you create powerful customer experiences across multiple channels—all from one platform. Email Marketing We craft and execute personalized email campaigns that resonate with your audience, driving engagement and sales. SMS Marketing Expand your reach with targeted SMS messages. We ensure your mobile marketing is as effective as your email strategy. Mobile Push Keep your customers informed and engaged with timely push notifications, expertly managed by our team. Reviews We help you collect and showcase customer reviews, enhancing trust and boosting conversions. GET A FREE KLAVIYO ACCOUNT AUDIT Klaviyo vs Others We have experience working with a wide range of marketing platforms, each with its own strengths and unique capabilities. However, when it comes to email marketing, Klaviyo offers specific advantages that make it a preferred choice for many businesses. Here’s what makes Klaviyo stand out: Data Integration Klaviyo excels in transforming your data into actionable insights. Its seamless... - Published: 2024-02-20 - Modified: 2025-07-22 - URL: https://ecommerce-today.com/open-position-graphic-design/ Intermediate/Senior Graphic DesignerWho is eCommerce Today We are a team of 24 people. We all work remotely from Romania. We support eCommerce businesses with everything they need from Store Management Tasks (day-to-day catalog work, optimization, and maintenance), to Online Marketing Tasks (Email, Digital, and Social) to App Development (Shopify Apps to be more precise), to Consulting Services. Our clients vary from small businesses (sales up to $2mil/year) to multinational corporations (sales +$1billion/year). This year we are merging with EpicStrategies. us and are becoming an international marketing agency. You will have over 100 colleagues spread across the US and Europe. Role Overview We are seeking a talented and experienced Senior Graphic Designer with a strong background in eCommerce to join our creative team. This role is ideal for a creative professional who is passionate about designing compelling visuals that drive engagement and sales across digital platforms. The Senior Graphic Designer will play a pivotal role in shaping the visual identity of our clients' brands, from conceptualization to execution, ensuring consistency and excellence across all marketing and digital touchpoints. Key Responsibilities Brand Development: Collaborate with clients to develop and refine their brand identity, ensuring visual consistency across all digital and print media. Creative Strategy: Work closely with the marketing and development teams to create cohesive and innovative visual strategies that align with business goals and enhance user experience. Digital Design: Design a wide range of digital assets, including website graphics, email marketing templates, social media content, and digital ad campaigns. Project Management:... - Published: 2024-02-12 - Modified: 2026-09-22 - URL: https://ecommerce-today.com/contact-us/thank-you/ THANK YOU! Thank you for your message. We will get back to you within 1 business day. In the meantime, you can find more ways to reach us below.  WhatsApp Chat with Us!  Phone +1 (646) 480-0104 +4 (073) 849-6728  Email contact@eCommerce-Today. com  Support Portal Create a Ticket We are based in Romania, within the European Union. We are making our company details public as required by law. Company name: Okiddo Bunloc SRL Company Identification Number: CIF 41613860 Company Registration Number: J8/2856/2019 We are here to talk to you between 6 AM and 4 PM GMT - Published: 2024-01-10 - Modified: 2026-02-26 - URL: https://ecommerce-today.com/referrals-affiliate-program/ We are a full service JOIN OURREFERRAL PROGRAMEmpower Your Network, Earn with Every ReferralSTART EARNINGDesigned for businesses and individuals alike, our program offers you a unique opportunity to earn by referring clients to our expert eCommerce Managed Services. Whether it's a one-time project or a recurring engagement, each successful referral brings you a rewarding commission. Join us in driving eCommerce success and reap the benefits of your network. We specialize in providing top-tier eCommerce Store Management Solutions. Our services are tailored to help online stores maximize their potential, offering everything from custom Shopify design to advanced email marketing strategies. Our Referral & Affiliate Program is an excellent way for you to monetize your network. By referring clients to us, you can earn a substantial commission, turning your connections into a profitable venture. For every new client you refer to us for one-time projects, such as website setups or redesigns, you'll receive a 10% commission on everything that is paid by the client for that project. This is our way of saying thank you for introducing new business to us. If your referral leads to a recurring project, like ongoing email marketing management, you'll earn an additional 10% commission on monthly billings, starting from the third month and continuing for six months. It's a steady income stream that rewards you for long-term client engagements. Joining our Referral & Affiliate Program is simple. Fill out the contact form on this page to apply. Once approved, you'll receive all the necessary tools and... - Published: 2023-03-30 - Modified: 2026-01-30 - URL: https://ecommerce-today.com/sections/ We are a full service ECOMMERCE SERVICES AgencyWe run and consult eCommerce and Retail Stores. Learn from our experience. Leverage our human resources. What we doExcepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit laborum. Sed ut perspiciatis unde omnis. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text. Generating New Ideas. Solving Big Problems Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit laborum. Sed ut perspiciatis unde omnis. Why we are differentWe are not just Agency Owners - we are also eCommerce Business Owners. We understand the best of both worlds and are using this knowledge to make it easier for our clients to get better resultsOur Latest WorkExcepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit laborum. Sed... - Published: 2023-02-16 - Modified: 2024-08-01 - URL: https://ecommerce-today.com/conferences/ Our Services We’re eCommerce solution experts. We offer complete but personalized services. We focus on delivering rapid growth. Your designated team of ecommerce experts Over the last 11 years, we have worked with 300+ businesses, mostly from the US and Europe, successfully helping them to optimize and/or run their eCommerce and Retail operations. Tailored Services To Match Your Requirements From complete website build to theme customization, from store migration and catalog management to app development, we are certified Shopify 5* Experts. ⭐⭐⭐⭐⭐In the last years, our focus switched from Magento to Shopify and we've been heavily involved with Shopify Stores while actively helping 100+ Shopify store owners with various Shopify-related issues. The beauty of Shopify is that most functionalities do not require custom development work and we guide our clients to the easiest, less expensive, most reliable solution while avoiding custom development. In order to have a successful Shopify Store you need to follow the next steps: 1. solid foundation – a sturdy, feature-rich, responsive website that respects today’s best practices2. sales funnels – email automation with new subscriber flow (2 popups, 3 emails), abandonment flows (site, browse, add to cart, checkout – 10 emails), new customer flow (3-4 emails to drive a second sale), repeat customer flows (2 emails to build the brand), UGC flow (to generate reviews), replenishment flows and more3. push traffic to the site and continuously work to optimize (by doing weekly checks of google analytics and working towards driving the conversion rate up, the bounce... - Published: 2022-06-13 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/essential-search-optimization-privacy-policy/ Privacy Policy – Essential Search Optimization Shopify App One of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by eCommerce Today and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. We don’t ask you for personal information unless we truly need it. We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights. We don’t store personal information on our servers unless required for the ongoing operation of our site or app. This Privacy Policy applies only to our online activities and is valid for visitors to our website and users of our apps with regard to the information that they shared. This policy is not applicable to any information collected offline or via channels other than this website or eCommerce Today's apps. Consent By using our website or apps, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send... - Published: 2022-05-18 - Modified: 2026-01-30 - URL: https://ecommerce-today.com/guides-for-ecommerce-marketplaces/ Guides for eCommerce MarketplacesNeed Help? Say Hello! I'm reserving 30 minutes every day to go through questions and scenarios to try and help entrepreneurs for free. Ask your questions below and I'll reply to them ASAP! - Published: 2022-05-18 - Modified: 2026-01-30 - URL: https://ecommerce-today.com/guides-for-ecommerce-business-that-have-a-retail-location/ Guides for eCommerce Business that have a retail locationNeed Help? Say Hello! I'm reserving 30 minutes every day to go through questions and scenarios to try and help entrepreneurs for free. Ask your questions below and I'll reply to them ASAP! - Published: 2022-05-18 - Modified: 2026-01-30 - URL: https://ecommerce-today.com/ecommerce-operations-tips-tricks/ eCommerce Operations Tips & TricksNeed Help? Say Hello! I'm reserving 30 minutes every day to go through questions and scenarios to try and help entrepreneurs for free. Ask your questions below and I'll reply to them ASAP! - Published: 2022-05-18 - Modified: 2026-02-10 - URL: https://ecommerce-today.com/social-media-guides-for-ecommerce/ Social Media Guides for eCommerceNeed Help? Say Hello! I'm reserving 30 minutes every day to go through questions and scenarios to try and help entrepreneurs for free. Ask your questions below and I'll reply to them ASAP! - Published: 2022-05-18 - Modified: 2026-01-30 - URL: https://ecommerce-today.com/magento-resources/ Guides FOR MAGENTO STORESNeed Help? Say Hello! I'm reserving 30 minutes every day to go through questions and scenarios to try and help entrepreneurs for free. Ask your questions below and I'll reply to them ASAP! - Published: 2022-05-04 - Modified: 2026-01-30 - URL: https://ecommerce-today.com/services-refund-policy/ Refunds Policy Thank you for visiting and considering using the services provided by eCommerce Today. The following are the terms and conditions that constitute our Services Refund Policy. 1. General Refunds Policy Typically, our services contracts specify that payments are to be made once the client accepts the work. Once work has been accepted, we issue our invoices, and the clients pay. For this reason, we do not accept refund requests. 2. Types of services We offer one-time services and recurring services. One-time services are delivered within the agreed timeframe specified in the services contract. Unless stated otherwise in the services contract, once the work has been accepted by the client, we issue our invoice, the client pays, and no refunds are possible. Recurring services are delivered over the course of a month as agreed upon in the services contract. Unless stated otherwise in the services contract, we issue our invoices at the beginning of the month for the work done in the previous month, the client pays, and no refunds are possible. Upfront payments are not refundable. - Published: 2022-05-04 - Modified: 2025-07-14 - URL: https://ecommerce-today.com/informatii-privind-siguranta-datelor-clientilor/ Web Site Terms and Conditions of Use 1. Terms By accessing this website,   Protectia privind sfera privata in timpul procesarii datelor personale, precum si securitatea tuturor datelor de afaceri reprezinta o preocupare majora pentru SC OKIDDO BUNLOC SRL (denumita in continuare “https://ecommerce-today. com “, “Noi” sau alte derivate prin conjugare), pe care o luam in considerare in desfasurarea afacerilor. Protectia datelor si securitatea informatiilor constituie o parte integranta a politicii noastre corporative. Pentru aceasta, ne ingrijim sa procesam datele dvs. personale in conformitate cu principiile stabilite in legislatia privind protectia datelor in vigoare in Romania, inclusiv Regulamentul (UE) 2016/679 privind protectia persoanelor fizice in ceea ce priveste prelucrarea datelor cu caracter personal si libera circulatie a acestor date (“GDPR”). In conformitate cu prevederile GDPR – in vigoare din data de 25 mai 2018, datele personale reprezinta orice informatie referitoare la o persoana fizica identificata sau identificabila; in acest sens, o persoana identificabila este acea persoana care poate fi identificata direct sau indirect, in special prin referire la un numar de identificare sau la unul sau mai multi factori specifici identitatii sale fizice, psihologice, mentale, economice, culturale sau sociale. Aceasta politica de confidentialitate face referire la datele personale ale clientilor nostri, partenerilor de afaceri, altor persoane care ne contacteaza si care ne viziteaza si ale reprezentantilor acestora, potentiali angajati si se aplica tuturor datelor colectate prin intermediul site-ului nostru web, www. ecommerce-today. com precum si a tuturor celorlalte date personale pe care le colectam prin e-mail sau prin alte contacte... - Published: 2022-05-04 - Modified: 2025-07-15 - URL: https://ecommerce-today.com/service-delivery-policy/ Shipping Policy Thank you for visiting and considering using services provided by eCommerce Today. Following are the terms and conditions that constitute our Service Delivery Policy. 1. Types of services We offer one-time services and recurring services. One-time services are delivered within the agreed timeframe specified in the contract. Recurring services are delivered over the course of a month as agreed up in the services contract. All services get invoiced at the end of the contract, once the services have been implemented unless stated otherwise in the services contract. 2. Average Delivery times Unless stated differently and agreed to by the client we typically deliver services as follows: New Shopify Website: 4-6 weeks Shopify Website Theme: 3-4 weeks Email Automation Fundamentals Setup: 2-3 weeks Brand Style Guide: 1-2 weeks - Published: 2022-05-03 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/essential-product-feeds-privacy-policy/ Privacy Policy – Essential Product Feeds Shopify App One of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by eCommerce Today and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. We don’t ask you for personal information unless we truly need it. We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights. We don’t store personal information on our servers unless required for the ongoing operation of our site or app. This Privacy Policy applies only to our online activities and is valid for visitors to our website and users of our apps with regards to the information that they shared. This policy is not applicable to any information collected offline or via channels other than this website or eCommerce Today's apps. Consent By using our website or apps, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send... - Published: 2022-03-29 - Modified: 2025-07-22 - URL: https://ecommerce-today.com/open-positions/ Junior/Middle Level eCommerce Marketing SpecialistWho is eCommerce Today We are a team of over 30 people. We all work remotely in Romania and we have collaborators across Europe, South America and Asia. The work we're doing varies greatly, from Store Management Tasks (day-to-day catalog work, optimization, and maintenance), to Online Marketing Tasks (Email, Digital, and Social) to App Development (Shopify Apps to be more precise), to Consulting Services. Our clients vary from small businesses (sales up to $2mil/year) to multinational corporations (sales +$1billion/year). What are we looking for Happy, positive, energetic people that have Excellent English-speaking skills with some degree of experience in commerce (ideally eCommerce) and sales. Having worked in eCommerce/sales is definitely a good advantage but not having this experience is not a deal-breaker. What is more important is having a fantastic desire to learn eCommerce, having a positive, can-do attitude, being a team player, and being a quick learner. If you know any of the following that will definitely help: Excel: VLOOKUP, MERGE, IF, etc Image Processing Tools: Photoshop, Gimp, Canva, etc Google Tools: Analytics, Ads, Search Console, Merchant, etc eCommerce CMSes: Shopify, Magento, WordPress, etc Social Marketing: Facebook, Instagram, TikTok, Snapchat, etc Email Marketing Services: Klaviyo, MailChimp, etc Frontend Development (HTML, CSS, Liquid) What are we offering We offer working contracts with undetermined periods and a standard 3 months probation period. A flexible working schedule, a healthy and happy working environment. 100% remote work Meal tickets Paid Time Off on your birthday Gift cards on Christmas... - Published: 2022-03-23 - Modified: 2026-02-27 - URL: https://ecommerce-today.com/our-design-work/ This is our portfolioCreative Design projectsGet familiar with our work in order to understand our design skills and abilities. Clean, quality designs that always prioritize usability and best practices. What we create Our Email design work Email marketing allows your company to reach clients: engage and interact with your target audience in a personalized manner while also increasing revenue at a low cost. Simple, effective, visual, eye-catching design can have a major impact on the click-through rate. "Creativity can solve almost any problem. " - George Lois, prolific advertising communicator of our time Our web design work A good website design directs your users’ view and tells them where they should look. Your website’s design can assist consumers identify buttons and clickable elements, bring attention to unique deals and highlight calls to action. All of these factors can influence users to do the behaviors you desire. "If you don't give the market the story to talk about, they'll define the brand's story for you. " - David Brier, brand identity expert, designer & speaker Brand Guide A brand guide establishes procedures and shows how your brand may be communicated to present and future customers in your target market. You can communicate a consistent brand identity across all platforms by having a set of rules and guidelines. How to use the logo Story & Mission Symbolism Logo design Color Codes Fonts Our graphic design work Graphic Design helps to create a professional brand image which is the core ingredient in your... - Published: 2022-03-22 - Modified: 2025-07-14 - URL: https://ecommerce-today.com/graphic-design-portfolio/ Design Our Work Showcasing some of our design examples for inspiration. Feel free to reach out to our creatives for assistance! WEB Design A good website design directs your users' view and tells them where they should look. Your website's design can assist consumers identify buttons and clickable elements, bring attention to unique deals and highlight calls to action. All of these factors can influence users to do the behaviors you desire. Email Design Email marketing allows your company to reach clients: engage and interact with your target audience in a personalized manner while also increasing revenue at a low cost. Graphic Design Graphic Design helps to create a professional brand image which is the core ingredient in your consumer's perception of trust and credibility. Brand Kits & Style GuidesA brand guide establishes procedures and shows how your brand may be communicated to present and future customers in your target market. You can communicate a consistent brand identity across all platforms by having a set of rules and guidelines. - Published: 2022-03-02 - Modified: 2026-02-25 - URL: https://ecommerce-today.com/shopify-store-management-services/ Shopify Agency Store Management servicesOver the last 11 years, we have launched, consulted, or offered staff support services to 300+ eCommerce companies from N. America and Europe across a wide range of verticals: fashion, beauty, sports, home & garden, automotive, pet stores, toys, hand-made goods and more. Certified Shopify expertsIn recent years, we’ve shifted our focus from Magento and have supported over 100 online stores with various challenges on Shopify. From full store setups and theme customizations to migrations, catalog management, and app development, our certified 5-star experts are here to help you grow your business. One major advantage of this platform is that most functionalities are built-in, minimizing the need for custom development—making it a smart choice for many businesses. A sturdy, feature-rich, responsive website that respects today’s best practices Email automation with new subscriber flow (2 popups, 3 emails), abandonment flows (site, browse, added to cart, checkout – 10 emails), new customer flow (3-4 emails to drive a second sale), repeat customer flows (2 emails to build the brand), UGC flow (to generate reviews), replenishment flows and more To the site and continuously work to optimize (by doing weekly checks of google analytics and working towards driving the conversion rate up, the bounce rate down, the exit rate down) 1. Website build or redesignWith the store management services, our Shopify Agency can help you build your store from scratch and assist you every step of the way: Product Data Gathering: from SEO optimized content: titles & descriptions to... - Published: 2022-03-02 - Modified: 2026-01-30 - URL: https://ecommerce-today.com/email-marketing-old/ Email & SMS marketingEmail & SMS Marketing - Automation & Campaigns The importance of email marketing for an eCommerce store is crucial. It is one of the best marketing methods for increasing conversion and delivering a high return on investment (ROI). Email marketing continues to outperform other marketing channels by a long shot: for every $1 spent, you can expect an average of $45 in return. That is an ROI (Return On Investment) of 4500%! (Statista, 2021) eCommerce-Today is an email marketing agency that delivers email strategy, email automation & campaign management, and email audits. With 11+ years of experience, building marketing campaigns for a large variety of eCommerce verticals, we can help your business grow, automate, and optimize through digital marketing. Increased competition and new consumer expectations have made customer acquisition much harder and more expensive since COVID started. On core Facebook (excluding FAN), CPMs (Cost per 1,000 impressions) rose 47% in Q3 2021 versus Q3 2020—and +33% versus Q3 2019, according to data provided by performance marketing agency Tinuiti. On Instagram, CPMs increased 32% versus Q3 2020 and 23% versus Q3 2019, per Tinuiti data So prior to investing in ads, it is important you have your sales funnels properly set up and optimized in order to maximize conversion rate. A recent study showed that less than 15% of eCommerce stores out there are NOT properly implementing automated, personalized emails. Setting this up would definitely offer a competitive advantage to your store! We Integrate Our Work With Your... - Published: 2022-03-01 - Modified: 2025-07-14 - URL: https://ecommerce-today.com/help-ukraine/ Offer a helping hand to Ukraine In these times it is important to help those who are on the path of war. The times are uncertain and any moral and material support matters. How can you get involved from anywhere in the world The National Bank of Ukraine has opened a special account to raise funds for the Ukrainian Army. Anyone from any country can donate! The account is multi-currency. It is opened for transfers of funds from international partners and donors, any person as well as from Ukrainian business and citizens. For donations in USD: SWIFT Code NBU: NBUA UA UX JP MORGAN CHASE BANK, New York SWIFT Code: CHASUS33 Account: 400807238 383 Madison Avenue, New York, NY 10179, USA Bank account: UA843000010000000047330992708For donations in GBP: SWIFT Code NBU: NBUA UA UX Bank of England, London SWIFT Code: BKENGB2L Account: 40000982 Threadneedle Street, London EC2R 8AH, UK Bank account: UA843000010000000047330992708For donations in EUR: SWIFT Code NBU: NBUA UA UX DEUTSCHE BUNDESBANK, Frankfurt SWIFT Code: MARKDEFF Account: 5040040066 IBAN DE05504000005040040066 Wilhelm-Epsteinn-Strabe 14, 60431 Frankfurt Am Main,Germany Bank account: UA843000010000000047330992708Для зарахування коштів у національній валюті: Банк: Національний банк України МФО 300001 Рахунок № UA843000010000000047330992708 код ЄДРПОУ 00032106 Отримувач: Національний банк УкраїниHow to help UNICEF’s work with children in Ukraine CONFLICT IN UKRAINE. 7. 5 million children are at risk and need your help now. People in Ukraine need help now DONATE NOW TO HELP US PROVIDE VITAL AID TO PEOPLE DURING THIS DIFFICULT TIME! How can you get involved as a... - Published: 2022-02-25 - Modified: 2026-04-22 - URL: https://ecommerce-today.com/our-core-values/ We are a full service eCommerce agencyOur mission is to offer top-quality services for fair pricing. To all ecommerce websites. All the time. What we do We understand that building an online store, making it look professional, and getting it to generate sales has its challenges. There are so many things to consider, learn, and set up. It can take valuable resources – both money and time and it can be overwhelming sometimes! That's where we step in! We are a full-service eCommerce agency specializing in website design & optimization, and marketing services. As a Shopify and Klaviyo partner agency, we help online stores all over the world, deliver excellent shopping experiences to their customers. From theme selection, setup, and customization to email marketing setup and management, we are here to help you every step of the way! Respect goes beyond professional courtesy. It means treating your business with the care and gravity it deserves. We respect our team, our clients, and our craft enough to always tell the truth, build stable partnerships, and communicate transparently, even when the conversations are difficult. Good is the enemy of great. We operate with zero tolerance for mediocrity. From a single line of code to a complex Klaviyo architecture, our deliverables must reflect enterprise-grade quality. We constantly raise our own standards and leverage industry-leading expertise to multiply our impact. We are not an outsourced vendor; we are an extension of your company. Your business outcomes - revenue, retention, and ROI - are our... - Published: 2022-02-24 - Modified: 2026-10-12 - URL: https://ecommerce-today.com/our-team/ Meet Our Team The strength of the team is each individual member. The strength of each member is the team. It is why our team is not made up of employees but of colleagues, associates, and partners. STEFAN CEO & FOUNDER A young father of two and a loving husband, I am a true believer that “hard work pays off”. I like to have clarity in my communication, projects, daily schedule and strategy. I enjoy spending time with my family during weekends – hiking in nature, playing video games and watching movies. I love animals – 2 dogs and 3 cats are part of the household! VALENTINA CCO & FOUNDER Determined, hardworking and optimistic, I have been focusing on eCommerce for the last 10 years. Always learning, always looking for solutions and optimization – I find the most important and rewarding part of this job to be client’ satisfaction. I love spending time with my family & friends, mountain hiking, working out, trail running, and reading. PAUL Chief Growth Officer I have been working in eCommerce for the past 7 years. As it is such a fast-growing domain, I find myself constantly learning and enjoy finding solutions for brands to unlock their full potential. Huge esports fan, proud Lab dad. ANDREEA Chief Clients Officer I live life by the “anything is possible when you put your mind to it” motto. Graduated from SNSPA where I learned Communication and Public Relations and now deep diving into eCommerce! Social media is my... - Published: 2022-01-03 - Modified: 2025-08-18 - URL: https://ecommerce-today.com/affiliate-advertising-policy/ Affiliate Disclosure Policy Last updated: December 11th, 2023 Introduction:Welcome to eCommerce-Today. com. This Affiliate Disclosure Policy is to inform you that some of the links on our website are affiliate links. By clicking on these links and making a purchase, Okiddo Bunloc SRL dba eCommerce-Today. com may receive a commission. This is at no extra cost to you, the consumer. This policy applies to all affiliate links present on our website. What are Affiliate Links? Affiliate links are a way for eCommerce-Today. com to earn advertising fees by advertising and linking to certain products and/or services. When you click on these links and make a purchase, it supports our efforts to bring you quality information and content. Relationship with Affiliated Companies:The products and services linked via our affiliate links are ones that we have vetted and believe in. Our relationship with these companies does not affect the integrity of the information we provide. Our views and opinions are our own and are not influenced by these partnerships. Cost to You:There is no additional cost to you for purchasing through our affiliate links. In fact, in some instances, purchasing through these links may grant you discounts or special offers. Your Consent:By using our website and clicking on our affiliate links, you consent to this Affiliate Disclosure Policy. Your support in purchasing through these links enables us to continue producing great content. Policy Updates:This Affiliate Disclosure Policy may be updated from time to time. We recommend that you revisit it periodically to... - Published: 2021-09-24 - Modified: 2026-10-06 - URL: https://ecommerce-today.com/testimonials/ Our track record Testimonials Client Testimonials May 2025 18 months after our initial collaboration, we received a brand-new video testimonial from Chris Tichio at VitaSupportMD. com — and it means the world to us. “I thought I’d never see this kind of explosive growth again. What we’ve built with eCommerce Today is special. They’re with us for the long haul. ” Thank you, Chris, for trusting us to help shape your brand’s growth — and for taking the time to share your story again! C. Tichio Co-founder, CEO, VitasupportMD December, 2023 We've been working with the wonderful team at VitasupportMD. com since April 2023. We started with a Shopify store revamp, then email marketing automation setup on Klaviyo, SEO work, Search Ads, and Social Ads, and we're now helping them with 3rd party marketplace management. We love their products, their vision, and their team and they were kind enough to spend time and put together a testimonial to celebrate our collaboration together so far. C. Tichio Co-founder, CEO, VitasupportMD March, 2024 "eCommerce Today has been absolutely amazing! As a first-time Shopify store owner, I needed expert guidance, and they handled everything—from design and branding to SEO, email automation, and marketing. Their team is efficient, proactive, and truly knowledgeable. I highly recommend them for any eCommerce business! K. Decker Founder, CEO, Desert Bloom Website: https://elleintimates. com. au/ Scope or work: Klaviyo Technical Setup & Email Marketing Automation After intensive brand research, we worked on the technical setup and implementation, domain authentication... - Published: 2021-08-24 - Modified: 2026-08-31 - URL: https://ecommerce-today.com/careers-subscription-page/ careers ECOMMERCE CAREERS If you want the following you've come to the right page: Become an eCommerce expert Work in a Healthy, Happy, and Prosperous Team Have colleagues and mentors, not bosses Study, implement, test, and experiment with new tasks and skills How do we work? You can work with us from the comfort of your home or a sun lounger on a beach in Greece or the Maldives. Our work is 100% digital, and it is logged through our Project Management tool. We have a virtual office setup where everyone has their own desk, conference rooms, and where we not only work but also share a cup of virtual coffee. We communicate in real-time using our internal chat, chat rooms, and Google Meet. Why work with us? Everyone on our team has the opportunity to learn about every aspect of eCommerce, from building a website to optimizing it, to promoting products on marketplaces, from email marketing to digital ads, from eCommerce Consulting to troubleshooting. You can go through all of these while getting proper training and internationally recognized certifications. Who are we? We're a fast-growing eCommerce Managed Services agency. We've been operating in the eCommerce space since 2010, and our team today comprises over 30 people. Our clients range from small stores and startups to large multinational companies. APPLY FOR JOBS - Published: 2021-08-05 - Modified: 2026-01-30 - URL: https://ecommerce-today.com/valentina-chiriacescu-bio/ valentina CHIRIACESCU Ecommerce Specialist. Fitness Addict. Crossfitter. Avid Learner & Reader. facebookinstagramlinkedinBIOTimeline 1979: Born on April 22nd in Suceava, Romania 1979 - 1986: Spent the first years of my life in a small village with two wonderful grandparents 1986 - 2003: Education, Sales, and Gig Economy 2003-2010: Experienced working in different environments, trying on different jobs, 2 years internship in an international corporation in Malaysia 2010 - 2015: Got married, had 2 great kids, enjoyed motherhood 2015 - 2019: eCommerce experience and training 2019: Co-founded the eCommerce Today agency with my better half     With over 14 years of experience working for different websites, I've become an expert in eCommerce Business Development. I hold a Bachelor of Commerce degree in International Relations and Affairs from the Academy of Economic Studies in Bucharest, a Master's of Business Communication degree from the National School of Political Science and Public Administration. Having finished school, I realized that all the theoretical information would not help if I didn’t learn to put it into practice. From assistant to salesperson, to warehouse coordinator and sales manager, I experienced a lot of work environments and learned many practical things. When I got the opportunity to work for a US-based company, one of the biggest online children's clothing stores, I soon realized that working from home is perfect for me! I initially started with Customer Support and soon learned to: manage the product catalog, optimize landing pages and homepage, sync inventory with marketplaces, the importance of KPIs,... - Published: 2021-07-13 - Modified: 2026-10-07 - URL: https://ecommerce-today.com/stefan-chiriacescu-bio/ STEFAN CHIRIACESCU Diversified Business Owner. Seasoned Executive Consultant. Provocative Speaker. Get In Touch FollowFollowFollow Recognition & Awards Speaker at Digital Marketing Conference 2025 Live event in Vilnius: Leveraging AI in Email Marketing: From Concept to Execution Speaker at Shopify Meetup CEE 2025 Live event in Bucharest: Leveraging AI in Email Marketing: A Shopify Store Owner Guide Speaker at Balkan eCommerce Summit 2025 Live event in Vilnius: Leveraging AI in Email Marketing: From Concept to Execution. Speaker at Digital Marketing Conference 2024 Live event in Vilnius: Mastering Email Automation: Boosting E-commerce Profitability Speaker at Shopify Meetup 2024 Live event in Bucharest, Romania: Leverage Email Marketing Automation and gain "unfair" competitive advantage Speaker at International eCommerce Summit 2023 Live event in Prague: Email Automation – Get a Huge Competitive Advantage Quickly Speaker at Digital Marketing Conference 2023 Email Automation – Get a Huge Competitive Advantage Quickly Speaker at Ecom World Conference 2022 Business Track - Mastering Email Marketing Automation Speaker at Ecom World Conference 2021 Marketplace Domination: A Proven Approach for Selling & Scaling on Multiple Marketplaces Klaviyo Email Marketing Automation Specialist Magento Commerce Solution Specialist The Academy of Economic Studies, Faculty of Commerce Alumni University of Cambridge, ESOL Level 2 Certification Shopify Solution Specialist Certifications Business Fundamentals Partner Program Fundamentals Marketing Fundamentals Project Management Fundamentals Sales Fundamentals Shopify Plus II & III BIO Timeline 1988: Born on August 12th, in Bucharest, Communist Romania 1988 - 1993: Spent the first years of my life in a small village with two wonderful grandparents... - Published: 2021-04-15 - Modified: 2026-02-10 - URL: https://ecommerce-today.com/email-marketing-a-to-z/ EMAIL MARKETING A-to-zWe've developed email marketing automation for hundreds of eCommerce businesses large and small. As an agency that works with businesses in a variety of industries, we've seen many complex scenarios. We're making this information public to help anyone who wants better results with email marketing. Need Help? Say Hello! We are here to assist! Ask your questions below and we'll reply to them ASAP! - Published: 2021-04-15 - Modified: 2026-01-30 - URL: https://ecommerce-today.com/ecommerce-guides/shopify-store-guides/ Guides FOR SHOPIFY STORESeCommerce Today is a 5* Shopify Expert and we are part of the Shopify App Developers program. Our team is made up of experienced Shopify Experts and we help hundreds of Store Owners optimize and improve their sales every month. It's impossible for individuals or even internal eCommerce teams to stay up to date with Shopify's functionalities and eCommerce trends. With our hands-on approach, we learn about new strategies, apps, functionalities, and services every day and we strive to make this knowledge readily available to everyone with our guides. Need Help? Say Hello! I'm reserving 30 minutes every day to go through questions and scenarios to try and help entrepreneurs for free. Ask your questions below and I'll reply to them ASAP! - Published: 2020-11-24 - Modified: 2026-09-22 - URL: https://ecommerce-today.com/contact-us/ contact us  WhatsApp Chat with Us!  Phone US: +1 (646) 480-0104 Europe: +4 (073) 849-6728  Email contact@eCommerce-Today. com  Support Portal Create a Ticket LET'S GET IN TOUCH Do you have any questions about eCommerce? Need help with your website, email marketing, SEO? Send us a message with more details or submit your questions below and we will reply within 1 business day! Name Email Address Website URL Message SPEAK WITH AN ECOMMERCE EXPERT We are based in Romania, within the European Union. We are making our company details public as required by law. Company name: Okiddo Bunloc SRL Company Identification Number: CIF 41613860 Company Registration Number: J8/2856/2019 We are here to talk to you between 6 AM and 4 PM GMT - Published: 2020-02-28 - Modified: 2026-02-18 - URL: https://ecommerce-today.com/ecommerce-guides/ eCommerce GuidesNeed Help? Say Hello! We are here to assist! Ask your questions below and we'll reply to them ASAP! - Published: 2020-02-28 - Modified: 2024-02-13 - URL: https://ecommerce-today.com/terms-conditions-of-use/ Web Site Terms and Conditions of Use 1. Terms By accessing this website, you are agreeing to be bound by these website Terms and Conditions of Use, all applicable laws, and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this website are protected by applicable copyright and trademark law. The information provided by eCommerce Today (“we,” “us”, or “our”) on https://ecommerce-today. com (the “Site”) is for general informational purposes only. All information on the Site is provided in good faith, however, we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information on the Site. UNDER NO CIRCUMSTANCE SHALL WE HAVE ANY LIABILITY TO YOU FOR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF THE SITE OR RELIANCE ON ANY INFORMATION PROVIDED ON THE SITE. YOUR USE OF THE SITE AND YOUR RELIANCE ON ANY INFORMATION ON THE SITE IS SOLELY AT YOUR OWN RISK. 2. Use License Permission is granted to temporarily download one copy of the materials (information or software) on the eCommerce-Today. com website for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license, you may not: modify or copy the materials; use the materials for... - Published: 2020-02-18 - Modified: 2025-01-23 - URL: https://ecommerce-today.com/privacy-policy/ This website uses cookies to personalize advertisements, to offer functions for social media and to analyze our website traffic. We also share information about your use of the site with our social media, advertising, and analysis partners. They may combine this information with other information that you’ve provided to them or that they have collected, based on your use of their services. Privacy & Cookies Cookies and Privacy policy for ecommerce-today. com Official cookie notificationThis website uses cookies to personalize advertisements, to offer functions for social media and to analyze our website traffic. We also share information about your use of the site with our social media, advertising, and analysis partners. They may combine this information with other information that you’ve provided to them or that they have collected, based on your use of their services. Explanation: what do we do with your data? We prefer not to share any data of yours with third parties, so we can guarantee your privacy. Unfortunately, that’s not possible for a site like this (according to us). To convince advertisers we must be able to show that we have visitors and sometimes show a certain visitor profile. That’s why sometimes we share totals from Google Analytics with advertisers, but it will always nothing more than these kinds of anonymous data. We don’t use cookies or other tracking techniques ourselves in order to personalize content or advertisements. The ads are focused on the content, which means they should fit in with your profile, but we have any stats or facts about this. However, we use third-party technology on this site, which can collect data from these tools. What do third parties do with your data? On this website, we actively use third-party solutions. This means it can’t be ruled out that these parties, such as Google, may also have access to certain data. But again, we... - Published: 2020-02-17 - Modified: 2021-12-30 - URL: https://ecommerce-today.com/blog/ eCommerce resources Blog  Need Help? Say Hello! I'm reserving 30 minutes everyday to go through questions and scenarios to try and help entreprenours for free. Ask your question below and I'll reply to it ASAP! ## Posts - Published: 2026-10-20 - Modified: 2026-10-20 - URL: https://ecommerce-today.com/merchantpro-vs-shopify-an-honest-comparison-2026/ - Categories: Shopify Comparisons, Shopify vs. The Rest [et_pb_section fb_built="1" theme_builder_area="post_content" _builder_version="4. 27. 8" _module_preset="default"][et_pb_row _builder_version="4. 27. 8" _module_preset="default" theme_builder_area="post_content"][et_pb_column _builder_version="4. 27. 8" _module_preset="default" type="4_4" theme_builder_area="post_content"][et_pb_text _builder_version="4. 27. 8" _module_preset="default" theme_builder_area="post_content" hover_enabled="0" sticky_enabled="0"]MerchantPro is one of the longest-running ecommerce platforms in Romania, with flexible design editing, strong local integrations and no commission on sales. Growing stores usually start asking questions when they hit a plan's annual revenue limit, want to expand into several markets or need marketing tools beyond what the platform includes. This comparison shows, criterion by criterion, when MerchantPro is still the right choice and when Shopify pays off. [/et_pb_text][et_pb_text _builder_version="4. 27. 8" _module_preset="default" theme_builder_area="post_content" hover_enabled="0" sticky_enabled="0"]In short: MerchantPro or Shopify? MerchantPro is the better fit for a store focused on Romania and nearby markets that wants local integrations, ERP connections and Romanian support in one subscription. Shopify pays off when international growth, a large app ecosystem and advanced lifecycle marketing become priorities. On subscription price alone, MerchantPro is often cheaper; Shopify's case is built on reach and flexibility, not on the monthly fee. Stay on MerchantPro if... Most of your revenue comes from Romania, Bulgaria or eMAG Marketplace. Your store relies on one of MerchantPro's ERP integrations and it works well. You value Romanian-language support and a dedicated account manager. Your annual revenue sits comfortably within your plan's limit. Your current design and conversion rate already meet your goals. Move to Shopify if... You plan to sell in many countries, currencies and languages from one store. You are approaching the 2 million EUR annual revenue... - Published: 2026-10-15 - Modified: 2026-10-15 - URL: https://ecommerce-today.com/gomag-vs-shopify-2026-honest-comparison/ - Categories: Shopify vs. The Rest [et_pb_section fb_built="1" theme_builder_area="post_content" _builder_version="4. 27. 8" _module_preset="default"][et_pb_row _builder_version="4. 27. 8" _module_preset="default" theme_builder_area="post_content"][et_pb_column _builder_version="4. 27. 8" _module_preset="default" type="4_4" theme_builder_area="post_content"][et_pb_text _builder_version="4. 27. 8" _module_preset="default" theme_builder_area="post_content" hover_enabled="0" sticky_enabled="0"]Gomag is one of the most popular ways to launch an online store in Romania: local support, local couriers and invoicing built in, and a starting price of 7 EUR a month. The questions usually come later, when the store passes a few hundred orders a month, wants to sell abroad or needs more control over design and marketing. This comparison shows, criterion by criterion, when Gomag is still the right choice and when Shopify pays off. In short: Gomag or Shopify? Gomag is the better fit for a Romania-only store that wants everything local out of the box and has a modest order volume. Shopify pays off once you scale: more orders, international markets, a strong brand and serious email marketing. Gomag's subscription grows with your order count, while Shopify's plan price stays fixed and you pay for the apps you choose. Stay on Gomag if... You sell only in Romania and have no plans to expand abroad. You average under 350 orders a month, the volume Gomag's subscription already includes. You want SmartBill or FGO invoicing, couriers and eMAG Marketplace working without extra apps. You prefer support in Romanian and a team that handles setup for you. Your current theme and conversion rate already meet your goals. Move to Shopify if... Your order volume keeps triggering new Gomag increments every few months. You want... - Published: 2026-10-15 - Modified: 2026-10-15 - URL: https://ecommerce-today.com/comparisons-gomag-vs-shopify/ - Categories: Shopify Comparisons [et_pb_section fb_built="1" theme_builder_area="post_content" _builder_version="4. 27. 8" _module_preset="default"][et_pb_row _builder_version="4. 27. 8" _module_preset="default" theme_builder_area="post_content"][et_pb_column _builder_version="4. 27. 8" _module_preset="default" type="4_4" theme_builder_area="post_content"][et_pb_text _builder_version="4. 27. 8" _module_preset="default" theme_builder_area="post_content" hover_enabled="0" sticky_enabled="0"]Gomag is one of the most popular ways to launch an online store in Romania: local support, local couriers and invoicing built in, and a starting price of 7 EUR a month. The questions usually come later, when the store passes a few hundred orders a month, wants to sell abroad or needs more control over design and marketing. This comparison shows, criterion by criterion, when Gomag is still the right choice and when Shopify pays off. In short: Gomag or Shopify? Gomag is the better fit for a Romania-only store that wants everything local out of the box and has a modest order volume. Shopify pays off once you scale: more orders, international markets, a strong brand and serious email marketing. Gomag's subscription grows with your order count, while Shopify's plan price stays fixed and you pay for the apps you choose. Stay on Gomag if... You sell only in Romania and have no plans to expand abroad. You average under 350 orders a month, the volume Gomag's subscription already includes. You want SmartBill or FGO invoicing, couriers and eMAG Marketplace working without extra apps. You prefer support in Romanian and a team that handles setup for you. Your current theme and conversion rate already meet your goals. Move to Shopify if... Your order volume keeps triggering new Gomag increments every few months. You want... - Published: 2026-10-13 - Modified: 2026-10-13 - URL: https://ecommerce-today.com/stop-guessing-which-campaign-moved-the-needle/ - Categories: Shopify Revenue jumped 18% last Thursday. Was it the email campaign, the new bundle, or the influencer post that went out the same morning? In most teams, the answer is whoever speaks first in the Monday meeting. Shopify now puts that context directly on your charts. Annotations mark what happened in your store on the day it happened, so you can see a spike and its likely cause side by side. No spreadsheets of launch dates, no scrolling through Slack to remember when the theme went live. Here is how to use them in five minutes, and where they stop being enough. What annotations actually are Annotations are color-coded markers on the timeline of a Shopify report. Each one flags an event on a specific date or date range. Hover over a marker and you see what happened; click it and you get the full list for that day. They come from two places: Shopify itself, automatically. Product events (published, unpublished), store changes (theme published, app installed or removed) and system events such as data delays or changes to how a metric is defined. No setup needed. Product events are ranked by revenue, so the ones most likely to matter show first. Your apps. Apps can now write their own annotations: a campaign send, a discount, a landing page launch, a supplier or warehouse change, a new market. Each shows the app's name and icon, so you know where the context came from. The second group is the one that answers... - Published: 2026-10-02 - Modified: 2026-10-02 - URL: https://ecommerce-today.com/blog-shopify-growth-strategy/ - Categories: Shopify - Tags: shopify growth strategy Shopify Growth Strategy: How to Find Your Next Growth Opportunity Most Shopify brands don't have a shortage of growth ideas. They have too many. Should you spend more on Meta, invest in SEO, improve product pages, build more email flows, work on mobile UX or launch bundles? Any of these initiatives could generate growth, but they could also solve the wrong problem. A better Shopify growth strategy starts with one question: what's actually holding your store back? For one business, the answer may be qualified traffic. Another may already attract thousands of potential customers but convert too few of them. A third may have healthy acquisition and conversion but struggle to generate a second purchase. The goal isn't to improve everything at once. It's to identify the constraint with the greatest commercial impact, address it, measure the result and then determine what deserves attention next. What Is a Shopify Growth Strategy? A Shopify growth strategy is a structured approach to increasing ecommerce revenue by improving the four main growth levers: qualified traffic, conversion rate, average order value and repeat purchase frequency. Shopify uses the same four-lever model in its 2026 ecommerce revenue growth framework. Source: Shopify - Ecommerce Revenue Growth: A Four-Lever Framework (2026) Core growth equation Qualified Traffic x Conversion Rate x Average Order Value x Purchase Frequency The Four Levers of Shopify Growth This framework is useful because it forces you to look beyond traffic and top-line revenue as standalone metrics. If traffic is low but conversion is... - Published: 2026-09-30 - Modified: 2026-09-30 - URL: https://ecommerce-today.com/how-we-audit-a-shopify-store-faster-with-ai/ - Categories: Operational Tips & Tricks, Shopify, Usability Audits - Tags: eCommerce, online store, Shopify, Shopify Store, Step-by-step Guide, Tips & Tricks Introduction A good Shopify store audit used to eat up days before we even got to the interesting part. Most of that time went into exporting reports, copying numbers between tabs, and cleaning up spreadsheets. That has changed. Shopify now has a native connector for Claude, so our team can work with live store data directly in a conversation. No CSV exports, no copy-paste marathons. In this article, we walk you through how we use AI in our audit and CRO process today: what we do step by step, where it saves us time, and where our senior specialists still make every final call. No buzzwords, just the process. Why Shopify Store Audits Used to Take So Long If you've ever audited a Shopify store, you know the drill. Before you can find a single insight, you have to collect the data. And on Shopify, that data lives in a lot of different places. A typical audit meant jumping between: Orders and sales reports, to understand revenue, AOV, and repeat purchase rate. Product and inventory data, to spot missing descriptions, broken variants, or out-of-stock bestsellers. Collections and navigation, to check how products are organized and found. Discounts and customer segments, to see what promotions are running and who they reach. Pages, blog posts, and SEO fields, to check content quality and metadata. Each of these meant another export, another spreadsheet, and another round of copy-paste. By the time the data was clean, a big chunk of the audit budget was... - Published: 2026-09-16 - Modified: 2026-09-16 - URL: https://ecommerce-today.com/fix-the-checkout-before-you-fix-the-flows/ - Categories: Email Marketing, Shopify Most retention conversations start too late. A brand looks at a flat repeat-purchase rate, a welcome flow that converts fine but reaches too few people, a win-back campaign landing on a list that is smaller than it should be, and the instinct is to fix the flows. Better subject lines. Smarter segments. One more message in the sequence. Sometimes that is the problem. Often it is not. Often the ceiling was set weeks earlier, at checkout, by the customer data you did or did not collect. Every flow you build in Klaviyo runs on that data. If it is thin at the source, no amount of downstream cleverness fully makes up for it. This is the part most retention guides skip. They tell you which flows to build. They do not tell you that a misconfigured checkout quietly caps how well any of those flows can ever perform. That is the connection worth making. Your lifecycle data is decided at checkout, not in your ESP Here is the uncomfortable version. The data you do not collect at checkout is data you cannot segment on, personalize with, or reach people through later. It is not a gap you can backfill after the fact. If a customer checks out without leaving an email, they are not a slow-to-convert subscriber. They are simply unreachable on your most important channel. If they leave no first name, your "Hi {first_name}" line has nothing to render. If you never asked for a phone number, SMS and... - Published: 2026-09-08 - Modified: 2026-09-08 - URL: https://ecommerce-today.com/whatsapp-is-becoming-a-real-retention-channel-in-shopify/ - Categories: Email Marketing, Shopify For years, WhatsApp lived in an awkward spot for Shopify merchants. Everyone knew the numbers were good, with open rates north of 90% and reply rates email could only dream of, but the channel sat outside the platform. You collected numbers in one tool, stored consent in another, and sent campaigns from a third. Consent was messy, attribution was guesswork, and most brands treated it as a bolt-on for cart recovery and nothing else. That's changing. With Shopify's Spring '26 Editions, WhatsApp marketing consent now lives directly inside Shopify: in the customer profile alongside email and SMS, and as of August 2026, collectable through Shopify Forms. That sounds like a small plumbing update. It isn't. Once consent and subscriber data sit natively next to your other channels, WhatsApp stops being a promotional side-channel and starts behaving like a real lifecycle channel, one you can position deliberately against email and SMS across the customer journey. This is the part most "WhatsApp guides" skip. They tell you WhatsApp converts. They don't tell you where it belongs in a retention program that already has email and SMS doing real work. That's the question worth answering. Why the Shopify integration actually matters The value isn't that you can now send WhatsApp messages, since you always could through an external platform, albeit it is now simpler than ever. The value is that consent is now a first-class citizen in Shopify. Three things follow from that: One customer view. WhatsApp consent status appears in the same... - Published: 2026-09-08 - Modified: 2026-09-08 - URL: https://ecommerce-today.com/how-to-optimize-your-ads-for-the-peak-sales-period-across-4-channels-data-backed-wins/ - Categories: News, Uncategorized [et_pb_section fb_built="1" _builder_version="4. 27. 6" _module_preset="default" width="96%" max_width="100%" global_colors_info="{}" theme_builder_area="post_content"][et_pb_row _builder_version="4. 27. 6" _module_preset="default" width="100%" hover_enabled="0" global_colors_info="{}" theme_builder_area="post_content" sticky_enabled="0"][et_pb_column type="4_4" _builder_version="4. 27. 5" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][et_pb_image alt="How to Optimize your Ads for Peak Sales Period - live Webinar" title_text="IG 1080x1080" url="https://www. linkedin. com/events/7501581418125475841/? viewAsMember=true" url_new_window="on" _builder_version="4. 27. 8" _module_preset="default" hover_enabled="0" global_colors_info="{}" theme_builder_area="post_content" src="https://ecommerce-today. com/wp-content/uploads/2026/09/IG-1080x1080-1. jpg" sticky_enabled="0"][/et_pb_image][et_pb_text _builder_version="4. 27. 8" _module_preset="default" custom_padding="5px|10px|5px|10px|true|true" hover_enabled="0" border_radii="on|5px|5px|5px|5px" border_width_all="1px" border_color_all="#000000" border_style_all="dashed" global_colors_info="{}" theme_builder_area="post_content" sticky_enabled="0"]TL;DR (The "No-Fluff" Summary) Who: Stefan Chiriacescu, Co-founder & CEO of eCommerce Today and Galina Astapenko (Blend AI) Where: Live Webinar When: 23 September, 2026, 15:00-16:00 The Big Idea: Your success during peak sales season is decided before it even begins. Most brands fail because they launch too late, rely on a single channel, and leave their ads unmonitored right when competition is at its highest. Core Message: Winning peak sales requires early preparation and active ad management across multiple channels before the rush begins. [/et_pb_text][et_pb_button button_url="https://www. linkedin. com/events/7501581418125475841/? viewAsMember=true" url_new_window="on" button_text="Save your Spot" button_alignment="center" _builder_version="4. 27. 8" _module_preset="default" button_icon="$||divi||400" button_on_hover="off" hover_enabled="0" global_colors_info="{}" theme_builder_area="post_content" sticky_enabled="0"][/et_pb_button][et_pb_text _builder_version="4. 27. 8" _module_preset="default" link_option_url="https://streamyard. com/watch/FfgVprNbfXBG" hover_enabled="0" global_colors_info="{}" theme_builder_area="post_content" sticky_enabled="0"]The peak sales period is won or lost before the sale week even starts. Most brands ramp too late, over-index on one channel, and set their ads to autopilot right when the auction moves fastest. Join Stefan Chiriacescu (CEO, Ecommerce Today) and Galina Astapenko (Blend AI) for a 60-minute live session built on data from 300+ stores. No theory, just the plays that actually moved efficiency during BFCM... - Published: 2026-09-04 - Modified: 2026-09-04 - URL: https://ecommerce-today.com/346720-2/ - Categories: Shopify, Usability Audits - Tags: online store, Shopify, Shopify Convert, Usability Audit Your store isn't broken. It's just an iceberg. Here's a pattern we run into constantly: a founder calls us convinced their store "just needs a redesign. " We open the admin, poke around the backend for twenty minutes, and the real story starts to surface. The theme is fine. The problem is everything underneath it, the automations that were never built, the integrations held together with duct tape, the checkout logic running on a feature Shopify quietly deprecated two years ago. That's the thing about scaling problems: they're invisible from the storefront. Nobody bounces off your site because your reorder points are guesswork or your theme code has no version history. But those are exactly the things that decide whether a store handles its next 10x in growth, or buckles under it. We've pulled together the 15 issues that show up almost every single time we run a technical audit on a Shopify Plus store. Consider this the "under the waterline" list. Get a free audit 1. You're treating every customer like a stranger Most stores acquire a customer, sell them once, and then greet them like a total stranger on visit number two. Meanwhile, Shopify's native Customer Segments, built right into the admin, no extra app required, can already tell you who your best customers are by spend, order count, and recency. Almost nobody goes past the default templates. What we'd do: Build real RFM-style segments, push them into metafields so they're queryable everywhere, and sync them out to... - Published: 2026-08-27 - Modified: 2026-08-27 - URL: https://ecommerce-today.com/pre-sale-conversion-gap-cro-ai-chat/ - Categories: Apps, Shopify - Tags: eCommerce, eCommerce Trends, Shopify, Shopify App, Shopify Store, Tips & Tricks Most conversion rate optimization work ends at the buy button. Merchants tune headlines, shrink forms, test button colors, and speed up load times. All of that moves shoppers toward the cart. None of it answers the one question standing between a specific shopper and a specific purchase. That unanswered question is the pre-sale conversion gap, and it quietly drains revenue that your CRO dashboard never flags. What the pre-sale conversion gap is The pre-sale conversion gap is the space between a shopper who wants to buy and a shopper who feels safe buying. Classic CRO improves the mechanics of that journey. It does not resolve the doubt inside it. Think about the last product a prospective customer almost bought online and then closed the tab. The page probably loaded fast. The checkout was probably clean. They left because a question went unanswered. Will this fit my frame? Is it safe for my skin? Does it work with the model I already own? When that question has no fast answer, the shopper defaults to no. Why the gap hurts ecommerce businesses A conversion funnel has three main stages: awareness, consideration, and conversion. The pre-sale gap sits in consideration, where the shopper is weighing the buy, and one open question can end it. Cart abandonment gets all the attention because it is easy to count. Baymard Institute puts the documented average near 70% (Baymard Institute, 2024). The pre-cart drop-off is larger and harder to see, because those shoppers never add anything to... - Published: 2026-08-26 - Modified: 2026-08-26 - URL: https://ecommerce-today.com/the-valuation-audit-what-real-buyers-are-paying-for-shopify-stores-in-2026/ - Categories: Shopify - Tags: eCommerce, Shopify, Shopify Store If you're thinking about selling your ecommerce business in the next year or two, there's some good news: there are plenty of buyers looking for quality businesses. The challenge? Buyers have become much more selective about what they're willing to pay a premium for. Flippa's H1 2026 Digital M&A report data shows active buyers grew to more than 123,000, with an estimated $120 billion in available capital. So, if you've been wondering whether there are enough buyers in the market, that isn't necessarily the problem. The bigger question is: Does your business have the qualities buyers are looking for? Get a free valuation of your business to estimate what your ecommerce business could be worth and better understand the factors that may influence its value. In 2026, strong revenue alone isn't enough to command a premium valuation. Buyers want profitable businesses with predictable revenue, diversified customer acquisition, documented operations and less reliance on the founder. That has created a growing gap between average ecommerce businesses and the ones buyers are willing to compete for. ⭐ TL;DR: What Real Buyers Pay for Shopify Stores in 2026 A Quality-Driven Market: Buyer capital is abundant ($120B+ available across 123,000+ buyers), but acquisitions are highly selective—creating a massive valuation gap where top-tier stores fetch multiples up to 2. 7x higher than average ones. Predictability Beats Pure Growth: Revenue volume alone won't command a premium valuation; buyers prioritize steady profitability, high customer retention, and repeat/subscription revenue over low-margin, high-growth stores. Risk Reduction Drives Premium Multiples:... - Published: 2026-08-07 - Modified: 2026-08-07 - URL: https://ecommerce-today.com/how-e-commerce-brands-are-turning-customer-support-into-a-1m-revenue-engine/ - Categories: Apps, News, Shopify - Tags: AI, Automation, CRO, Customer Support, eCommerce, Shopify Executive Summary Customer support in European e-commerce is undergoing a massive shift. Across the industry, support teams are no longer acting as reactive cost centers that merely answer "Where is my order? " (WISMO) tickets. When set up correctly, AI-driven conversational commerce transforms customer experience (CX) into a primary sales engine. By examining the latest European shopper data, side-by-side frameworks of good versus bad AI configurations, and real-world merchant case studies, a clear operational blueprint emerges. Here is an analysis of how leading brands are automating routine support while driving significant conversion lifts. 1. The European Shift: Shoppers Have Higher Intent and Higher AOVs Shopper behavior is rapidly changing across Europe. Instead of relying on short, generic keyword searches, consumers are increasingly using descriptive, natural-language prompts to find exactly what they want. One of the most fascinating data points from the presentation was how shopper behavior is changing across Europe. Shoppers are moving away from short, generic keyword searches and are instead using descriptive, natural-language prompts to find exactly what they want. The Data Behind the Shift 57% of European shoppers now use AI for product research. 8x Increase in AI-Driven Traffic: Storefront traffic coming from AI recommendation channels has grown 8x year-over-year. 13x Growth in AI Search Orders: Orders originating from AI-powered searches have surged 13x year-over-year. 14% Higher Average Order Value (AOV): Shoppers arriving via AI channels are not just browsing; they have a 14% higher AOV than standard traffic because they arrive much further along in the... - Published: 2026-08-06 - Modified: 2026-08-06 - URL: https://ecommerce-today.com/e-commerce-revenue-growth-with-ai-powered-product-recommendations-a-deep-dive-into-wiser-ai/ - Categories: Apps, Shopify - Tags: eCommerce, eCommerce Trends, online store, Shopify, Tips & Tricks Getting people to visit your online store is hard work. But keeping them on your site and convincing them to buy? That is where the real challenge lies. When store visitors encounter generic product displays or irrelevant cross-sells, bounce rates surge, cart sizes stay flat, and potential revenue slips away. According to industry data, over 70% of online shoppers expect personalized product suggestions, and failure to deliver those tailored touchpoints creates immediate friction. To solve this, leading Shopify and Shopify Plus merchants rely on artificial intelligence to automate cross-selling and upselling. One of the top-rated solutions on the Shopify App Store is Wiser AI (Wiser Product Recommendations) by Expert Village Media. Below is an in-depth breakdown of how Wiser AI works, how global sports brand Ittihad FC leveraged its features to increase fan engagement, and how you can implement these strategies in your store. 1. What is Wiser AI & How Does It Work? Wiser AI is a full-funnel product recommendation, upselling, and cross-selling app designed specifically for Shopify and Shopify Plus merchants. Instead of relying on rigid, manually configured rules, Wiser acts as an automated merchandising engine, and it leverages machine learning algorithms and collaborative filtering models to analyze customer interactions across your site in real time. Think of Wiser AI as a smart sales assistant working 24/7 in your store. The app looks at what a visitor is clicking on, what items they put in their cart, and what other customers previously bought together. It then uses this... - Published: 2026-08-05 - Modified: 2026-08-05 - URL: https://ecommerce-today.com/shopify-sidekick-just-got-brains-how-to-turn-your-marketing-data-into-a-conversation/ - Categories: Apps, Email Marketing, Shopify - Tags: eCommerce, eCommerce Trends, Email Marketing, Klaviyo, Shopify, Shopify App, Step-by-step Guide For most of its life, Shopify Sidekick has been a helpful generalist. It could answer questions about your store, draft a bit of copy, nudge you toward the right admin screen. Useful, but generic — the same assistant most merchants got, working off the same general knowledge. That's changing. With Sidekick's new app extension framework, the assistant can now connect to third-party apps and pull their data directly into the Shopify admin. For ecommerce teams, that's a different proposition entirely. The AI sitting inside Shopify can now help you make sense of the marketing data living in Klaviyo, Seguno, and Mailchimp. The shift is subtle but important. It's no longer about asking Sidekick to write an email. It's about asking Sidekick what happened after you sent it. Sidekick Is Moving Beyond the Shopify Dashboard Most ecommerce teams are drowning in data they can't easily reach. Sales sit in Shopify. Email performance sits in Klaviyo or Mailchimp. Reviews, loyalty, and support each have their own home. Every platform has its own dashboard, its own reports, its own filters. The information exists — getting a clean answer just means hopping between tools and knowing exactly where to look. App extensions are built to collapse that. Instead of opening Klaviyo, finding the right report, and comparing numbers by hand, you start with a question: "How did my email marketing perform last month? " "Which campaigns generated the most revenue? " "How are my automated flows performing? " The connected app supplies the underlying... - Published: 2026-08-05 - Modified: 2026-08-05 - URL: https://ecommerce-today.com/how-to-formulate-scientific-a-b-tests-that-actually-drive-revenue/ - Categories: Email Marketing - Tags: eCommerce, eCommerce Trends, Email Marketing, online store Picture this familiar scenario: an e-commerce brand wants to boost sales, so the team launches an A/B test. They tweak a call-to-action (CTA) button from green to orange, add an emoji to an email subject line, or swap out a hero banner. Two weeks later, the results show a minor 1. 5% lift in clicks that evaporates by the end of the month, leaving baseline revenue completely unchanged. Most e-commerce A/B tests fail because merchants test random, cosmetic elements instead of testing clear psychological hypotheses. When you test without a scientific foundation, you aren't optimizing customer behavior—you're playing roulette with your traffic. Sustainable e-commerce growth doesn't come from running more tests; it comes from running smarter, hypothesis-driven experiments that uncover what actually motivates your shoppers to buy. The Mindset Shift: From Random Tweaks to Scientific Optimization   To turn split testing into a reliable revenue driver, merchants must shift their mindset away from surface-level tweaks and toward systematic optimization. The Danger of the "Local Maximum" When brands focus strictly on isolated, minor design changes—like tweaking button colors or font sizes—they fall into what conversion expert Peep Laja calls the Local Maximum. You might optimize a fundamentally flawed landing page or email design to its absolute peak performance, but you will hit a glass ceiling. Without testing bold, hypothesis-led variations, you remain trapped on a small hill while missing out on the mountain of revenue a superior strategy could unlock. Focusing on Behavior and MotivationEffective testing isn't about what is easiest... - Published: 2026-07-31 - Modified: 2026-08-03 - URL: https://ecommerce-today.com/ecomexpo-2026-keynote-give-life-to-your-organization-superpowers-to-your-team/ - Categories: News TL;DR (The "No-Fluff" Summary) Who: Stefan Chiriacescu, Co-founder & CEO of eCommerce Today — Shopify Plus Partner, Klaviyo Master Platinum Partner, international speaker on AI-augmented organizations. Where: Main Stage, EcomExpo 2026, Samsung Conference Center at Tech Zity, Vilnius. When: October 1, 2026. Full conference day 09:00-18:00 (keynote slot to be announced in the official agenda). The Big Idea: The missing piece in AI transformation is not a better tool. It is organizational voice — encoding who you are, how you think, and what you stand for into every AI assistant your team uses daily. Core Message: A 30-person organization can operate with the output of one three times its size — if AI carries the organization's identity, not just its tasks. Get Tickets The Trap: Licenses Paid, Transformation Missing Most organizations gave their people AI tools and called it a strategy. The licenses are paid. The output is generic. The transformation never came. The pattern repeats across industries: leadership buys the tools, teams get access, and six months later the work looks exactly the same — just faster to produce and easier to ignore. The tools were never the missing piece. The Keynote: Organizational Voice as the Operating System The missing piece is organizational voice — the ability to encode who you are, how you think, and what you stand for directly into every AI assistant your team uses daily. Stefan built that system from scratch inside eCommerce Today. The result: an 11x revenue increase, a 3x diversification of revenue... - Published: 2026-07-31 - Modified: 2026-08-03 - URL: https://ecommerce-today.com/ecomexpo-2026-workshop-ai-powered-email-automation-that-drives-profits/ - Categories: News TL;DR (The "No-Fluff" Summary) Who: Stefan Chiriacescu, Co-founder & CEO of eCommerce Today — Klaviyo Master Platinum Partner and Shopify Plus Partner. Where: EcomExpo 2026, Samsung Conference Center at Tech Zity, Vilnius — the Baltic's largest eCommerce conference, 14th edition. When: October 1, 2026. Full conference day 09:00-18:00 (workshop slot to be announced in the official agenda). The Big Idea: AI in email marketing is only profitable when it is wired into your automation strategy — not sprinkled on top of it. Core Message: Open rates do not pay salaries. Profit does. This workshop is about email automation measured in revenue, not vanity metrics. Get Tickets The Trap: AI Emails That Sound Like Everyone Else's Every eCommerce brand now has access to the same AI writing tools. The result is predictable: inboxes full of emails that are grammatically perfect, perfectly timed, and perfectly ignorable. When everyone automates the same way, automation stops being an advantage. The brands winning with email in 2026 are not the ones sending more. They are the ones whose automation knows their customer data, their margins, and their brand voice — and puts AI to work inside that system, not instead of it. The Workshop: Automation Measured in Profit This hands-on session distills what we have learned running email and SMS automation for 300+ Shopify and Shopify Plus brands as a Klaviyo Master Platinum Partner. You will walk away with: The automation architecture that generates revenue on autopilot — which flows actually move profit, and which... - Published: 2026-07-31 - Modified: 2026-08-05 - URL: https://ecommerce-today.com/rare-conference-2026-mixed-org-chart-ai-upskilling-ecommerce-crm-teams/ - Categories: News TL;DR (The "No-Fluff" Summary) Who: Stefan Chiriacescu, Co-founder & CEO of eCommerce Today, Shopify Plus Partner and Klaviyo Master Platinum Partner. Where: RARE Conference 2026 — free online event hosted by Stripo & Yespo CDP. When: August 26, 2026. Conference starts at 11:00 CEST — 25-minute session. The Big Idea: Stop buying isolated AI tools. Start assigning specialised AI partners to the CRM team you already have. Core Message: AI deployed as a cost-cutter produces the "AI Hangover" — generic output, hallucinating systems, and broken customer experiences. AI deployed as a teammate produces a superhuman workforce. Register free! The Trap: The AI Hangover Nobody Warned You About Walk into most eCommerce companies in 2026 and you will find the same pattern. Leadership bought AI tools to cut costs. The team was told to "use AI more. " Six months later, the results are in: generic email campaigns that sound like everyone else's, chatbots confidently inventing return policies, and customer experiences that feel cheaper because they are. This is the AI Hangover. It happens when AI is treated as a replacement for people instead of a multiplier of them. The tools were never the problem. The organisational model around them was. At eCommerce Today, we ran this experiment on ourselves first. We did not buy isolated tools and hope. We redesigned the org chart. The Solution: The Mixed Org-Chart In this 25-minute session at RARE 2026, Stefan shares the contrarian blueprint we use internally and with clients: an organisational model that... - Published: 2026-07-27 - Modified: 2026-07-27 - URL: https://ecommerce-today.com/universal-commerce-how-customers-will-buy-directly-inside-microsoft-copilot-and-meta-ads/ - Categories: Shopify - Tags: eCommerce, eCommerce Trends, Email Marketing, online store, Shopify, Shopify Store, Tips & Tricks For twenty years, e-commerce has run on one basic assumption: the customer eventually has to come to you. They see an ad, they click, they land on your website, they browse, and somewhere in that sequence of pages, they either buy or they don't. Every metric we obsess over, click-through rate, bounce rate, cart abandonment, checkout conversion, exists because that journey has so many places to fall apart. The funnel is really a description of all the ways a customer can leave before they pay. That assumption is now breaking, and not because of a new marketing channel. It's breaking because the checkout itself is moving. A new generation of commerce infrastructure, loosely organized around what's being called the Universal Commerce Protocol (UCP), is letting customers discover, decide, and pay without ever loading a storefront. The purchase happens inside the feed, inside the ad, inside the chat window, wherever the customer already is. This isn't a distant forecast. Microsoft has been building purchasable actions directly into Copilot, Meta has spent several years turning its ad units into checkout-capable surfaces, and Shopify's own Shop Pay infrastructure was built precisely so that 'buy' could happen anywhere a merchant's product data could travel. The pieces have existed separately for a while. What's new is that they're being wired together under a common protocol, which is what turns a handful of isolated experiments into something merchants actually need a strategy for. What Is the Universal Commerce Protocol? UCP is best understood as a shared... - Published: 2026-07-24 - Modified: 2026-07-24 - URL: https://ecommerce-today.com/how-to-write-product-descriptions-with-ai/ - Categories: Shopify, Uncategorized - Tags: eCommerce, eCommerce Trends, online store, Shopify, Shopify Store, Tips & Tricks What this guide is actually for Most product description guides read like they were written by someone who has never written a product description. This one comes from the kind of work where you have 412 SKUs sitting in a spreadsheet, a launch on Wednesday, and a brand voice that does not survive being pasted into a for loop. It is written for store owners, copywriters and e-commerce managers who want to use AI without producing a wall of generic copy. If you want the original sources behind every recommendation in this article, the two we lean on most are Shopify's product description guide for sellers and Shopify's practical guide to AI for small businesses. We also pull from Baymard Institute's product page UX research, which is the most cited body of work on what makes product pages actually convert. Why product descriptions still matter Online shoppers do not touch the product. They cannot feel the weight of it, smell it, or try it on. The description is doing that job on behalf of the physical object. Get it wrong and you either sell less or ship more returns. Two numbers we trust enough to repeat: 88 percent of online shoppers characterize detailed product content as extremely important to their purchasing decisions, according to a Salsify study cited by SalesLion's 88 percent of shoppers statistic. 50 percent of shoppers have returned an online purchase because it did not match the description, per a Retail Touchpoints write-up of Salsify's product content... - Published: 2026-07-24 - Modified: 2026-07-24 - URL: https://ecommerce-today.com/how-to-build-high-converting-product-bundles/ - Categories: Apps, Shopify - Tags: eCommerce, eCommerce Trends, Shopify, Shopify App, Shopify Store, Step-by-step Guide, Tips & Tricks Ask any Shopify developer about product bundle apps and you'll usually get a wince before you get an answer. Bundles are one of the highest-leverage conversion tools in ecommerce, they lift average order value, move slow-moving stock, and give merchandisers a way to package a story instead of just a SKU. But historically, "install a bundle app" has meant one of two bad trades: either you get a clunky, off-brand widget bolted onto your product page, or you get a custom build that quietly wrecks your theme's performance and leaves your inventory reports full of phantom numbers. That trade-off isn't necessary anymore, and the reason is architectural. FoxSell has become one of the more interesting case studies in the Shopify Plus ecosystem precisely because it doesn't try to out-app the App Store, it leans on Shopify's own native primitives, Shopify Functions and Metaobjects, and then gets out of the way. For agencies and in-house dev teams, that opens the door to something more valuable than a plug-and-play widget: a fully bespoke, heavily branded bundle builder that never touches inventory logic directly. The Classic Bundle App Problem Most legacy bundle apps solve the "sell multiple products as one" problem the same way: they fake it. A discount code is generated behind the scenes, a chunk of custom JavaScript intercepts the cart to visually group line items, and the checkout is coached into displaying something that looks like a single bundle. It works, until it doesn't. The failure points are predictable: Storefront... - Published: 2026-07-24 - Modified: 2026-07-24 - URL: https://ecommerce-today.com/post-purchase-self-serve-reduce-support-tickets-by-letting-customers-edit-their-own-orders/ - Categories: Shopify - Tags: eCommerce, eCommerce Trends, online store, Shopify, Shopify Store   We have all experienced it: the immediate, sinking feeling of post-purchase anxiety. You spend twenty minutes browsing a store, finally add the items to your cart, race through the checkout process, click "Complete Order," and instantly realize you made a mistake. Maybe auto-fill populated your old apartment address. Maybe you accidentally left the size set to "Medium" when you definitely need a "Large. " Or perhaps you forgot to add the matching accessory that perfectly complements your purchase. Historically, this "oops" moment has been a massive headache for both the consumer and the retailer. For the customer, it triggers a frantic rush to find a "Contact Us" page, draft an email, or wait in a live chat queue, praying a support agent intervenes before the warehouse packs the box. For the retailer, it means an influx of avoidable support tickets, wasted customer service hours, and, if the order ships too fast, costly returns and unhappy buyers. But what if you could turn this moment of panic into a seamless user experience that actually makes you money? By implementing post-purchase self-serve portals, specifically utilizing dedicated Shopify apps like SelfServe: Order Edits+Upsells, brands are transforming order anxiety into an opportunity for automated upselling, dramatic reductions in support volume, and significantly lower return rates. Here is exactly how it works, why it aligns perfectly with modern consumer rights, and how e-commerce agencies can monetize the complex backend integrations required to make it happen at scale. The Hidden Cost of the "Oops" Ticket... - Published: 2026-07-22 - Modified: 2026-07-22 - URL: https://ecommerce-today.com/is-your-shopify-llms-txt-actually-working-a-10-point-ai-visibility-audit-for-2026/ - Categories: Operational Tips & Tricks, Shopify - Tags: AI, Shopify AI Engines: The Shopify llms. txt Audit The file already exists. Since May 2026, Shopify auto-generates /llms. txt, /llms-full. txt, and /agents. md on every eligible store. The question is no longer how to create it - it's whether the default is working for you or against you. The default is bare-bones. Shopify's auto-generated file leads with the Shop app and links to broad collection and search pages - not your hero products, policies, or FAQ. The old redirect method is dead. CDN uploads plus URL redirects (the 2024–2025 workaround) no longer serve the file. Shopify owns the route natively. The fix is a Liquid theme template. You override the default by editing the new llms. txt / agents. md templates in your theme - not with a heavy app that dumps your whole catalog. Action: Run the 10-point audit below to move your store from "silently indexed by Shopify's defaults" to "deliberately optimized for AI citation. " First, Why This Audit Matters More Than It Did Six Months Ago For most of 2025, adding an llms. txt file to a Shopify store was a manual project - and a slightly awkward one, because Shopify wouldn't let you drop a file at the root of your domain. Agencies (including us) documented redirect workarounds to get it live.   In May 2026, Shopify quietly switched on native, auto-generated AI-discovery files across the platform as part of its Universal Commerce Protocol (UCP) rollout - the infrastructure that lets ChatGPT, Perplexity, and Microsoft... - Published: 2026-07-22 - Modified: 2026-07-22 - URL: https://ecommerce-today.com/how-to-safe-test-entire-themes-via-shopifys-new-native-rollouts-feature/ - Categories: Shopify - Tags: eCommerce, eCommerce Trends, online store, Shopify, Shopify Stores, Step-by-step Guide, Tips & Tricks Modifying an online store’s theme right before a major campaign has historically been a high-wire act performed without a safety net. Think about Black Friday, Cyber Monday (BFCM), or massive seasonal product drops, these are the critical moments when traffic hits its absolute peak. In these high-stakes environments, even a minor design flaw, a broken mobile layout, or a confusing checkout flow can cost thousands, if not tens of thousands, of dollars in lost sales. In the past, executing a theme change meant pushing a new design live, crossing your fingers that everything rendered correctly across all devices, and keeping a nervous finger hovering over the "Publish" button of the old backup theme just in case the conversion rate decided to plummet. Historically, rigorous A/B testing of themes required clunky, expensive third-party applications. These apps often bloated the store's code, caused dreaded "flicker" effects during page loads (harming your Largest Contentful Paint metrics), and came with hefty monthly subscription fees. But the rules of e-commerce optimization have officially changed. Shopify has introduced the native Rollouts feature (housed within the Markets dashboard), fundamentally transforming how merchants and development agencies approach design testing and implementation. This comprehensive guide explores how you can leverage this powerful feature to mitigate launch risks and, more importantly, how agencies and freelancers can package it into a highly profitable new revenue stream. Understanding the Shopify Rollouts Engine At its core, Shopify Rollouts is a native, built-in system that allows you to manage, schedule, and test theme modifications... - Published: 2026-07-10 - Modified: 2026-07-10 - URL: https://ecommerce-today.com/beyond-bigger-buttons-the-major-overhaul-coming-to-shopify-checkout/ - Categories: Shopify - Tags: Shopify For years, e-commerce optimization followed a familiar playbook: tweak your copy, run an A/B test on your primary call-to-action, and make your checkout buttons larger and brighter. But as we cross into the second half of 2026, the era of surface-level conversion rate optimization (CRO) hacks is officially dead. Shopify is currently executing its most aggressive architectural shift in a decade, forcing high-volume merchants to completely rethink how transactions occur on their storefronts. This isn’t a subtle aesthetic refresh—it is a mandatory, structural migration away from legacy, app-dependent checkout environments toward a native, high-performance ecosystem powered by Checkout Extensibility. The clock is ticking louder than ever. The most critical technical milestone of this transition is looming directly ahead: the legacy Address Blocker system will be completely shut down on August 31, 2026. TL;DR: The Shopify Checkout Revolution The August 31 Sunset: Legacy address-blocking apps and deprecated checkout scripts will cease to function on August 31, 2026. Failing to migrate to Shopify's native Checkout Rules will break validations, disrupt warehouse logistics, and spike cart abandonment. The Science of Velocity: The native checkout redesign focuses on mobile scanning patterns. Pulling express payment methods (like Shop Pay and Apple Pay) to the top and compressing scroll depth reduces mobile transaction times to under 10 seconds. Server-Side Security: Unlike legacy client-side validation apps that are prone to latency and script-blocking, the new native validation engine executes server-side directly within Shopify’s core. This guarantees instant, unbypassable PO Box, military address, and wildcard postal code rules.... - Published: 2026-07-09 - Modified: 2026-07-23 - URL: https://ecommerce-today.com/345493-2/ - Categories: Apps, Shopify In today’s e-commerce landscape, managing paid ad budgets can feel like a moving target due to rising costs and frequent algorithm shifts. Because of this, more and more brands are looking for performance-driven marketing alternatives with tangible results—like affiliate and referral programs. For stores running on Shopify, UpPromote is one of the most trusted software solutions for bringing these strategies to life. The app is built to help merchants structure and manage collaborations with loyal customers, content creators, or business partners, giving them all the tools they need to promote your products In this deep dive, we’ll break down exactly how UpPromote works. We will focus on its core features, walk you through the setup process step-by-step, and explore strategies based on real data to help you lower your customer acquisition costs and boost your store’s sales. What is UpPromote? UpPromote is a third-party app fully integrated into Shopify that lets you build, manage, and scale affiliate and referral programs right from your admin dashboard. The app offers a robust free plan for startups, alongside flexible pricing tiers that grow with your business: Growth: $29. 99/month Professional: $89. 99/month Enterprise: $199. 99/month Its Built for Shopify badge guarantees that the app meets Shopify's highest standards for speed, security, and seamless integration—meaning it won't slow down your site or hurt your user experience. How UpPromote Works: The 5-Step Process UpPromote automates almost the entire workflow of an affiliate program, breaking it down into 5 clear stages: 1. Setting Up Your Program... - Published: 2026-07-09 - Modified: 2026-07-10 - URL: https://ecommerce-today.com/the-2026-eu-e-commerce-compliance-checklist-from-google-consent-mode-v2-to-the-14-day-withdrawal-right/ - Categories: Shopify, Uncategorized - Tags: Shopify Running an international e-commerce brand used to be simple: you set up a storefront, bought some ad traffic, and watched the revenue roll in. Today, operating a global digital storefront requires navigating a digital legal minefield. If your cross-border strategy involves a "one-size-fits-all" privacy policy or a generic pop-up banner, you are exposed to significant legal risk. European Data Protection Authorities (DPAs) have shifted from issuing warnings to levying heavy, automated compliance fines. TL;DR: The 2026 E-Commerce Compliance Checklist Dynamic Geo-Targeting: Tailor consent interfaces in real-time by location—strict Opt-In for EU visitors to avoid GDPR penalties, and optimized Opt-Out models for US visitors to preserve checkout conversions. Automated DSARs & AI Audits: Deploy a self-service privacy center to automate data access requests and use active AI cookie scanning to block unauthorized third-party trackers before they trigger California wiretapping (CIPA) claims. 14-Day Right of Withdrawal: Implement programmatic, multilingual cancellation pipelines on Shopify Plus to satisfy mandatory European consumer protection laws without manual admin overhead. Google Consent Mode v2: Ensure compliance signals are properly integrated into your data layer to protect your Google Ads attribution, GA4 tracking fidelity, and overall marketing ROI. Turnkey Privacy Services: Partnering with specialists to implement tailored tools like Consentmo secures your global funnel, converting compliance from a risk into a trust-building competitive advantage. Meanwhile, across the Atlantic, agile plaintiffs' attorneys are exploiting centuries-old California Wiretapping laws (CIPA) to slap brands with class-action lawsuits simply for running standard marketing pixels without explicit user consent To scale safely, cross-border... - Published: 2026-06-18 - Modified: 2026-06-18 - URL: https://ecommerce-today.com/shopify-meetup-cee-2026-the-inside-story-of-europes-biggest-shopify-event/ - Categories: Shopify - Tags: eCommerce, eCommerce Trends, online store, Shopify, Shopify Store, Shopify Stores Let’s be honest: if you’re running a Shopify store in Central & Eastern Europe and you weren’t at the Grand Hotel Bucharest on May 28th, you missed out big time. The Shopify Meetup CEE came back for its second edition, and the vibe was incredible. Last year was great, but this year? The teams at Ecommerce Today and Vevol Media completely outdid themselves. We’re talking over 200 merchants, founders, and developers packed into one space, sharing real numbers, actual mistakes, and strategies that are working right now in 2026. No fluff, no boring corporate pitches—just pure, actionable value. If you couldn't make it, don't worry. Here is a look at what went down (and what you need to steal for your own business). The Main Stage: Why Paul Apostu Had Everyone Talking About AI The energy in the Ronda Ballroom was high from the first sip of coffee. We had great sessions early on, like Steluța Stici (Easy Sales) dropping knowledge from 1,000+ CEE merchants and David Sima (Vevol Media) showing how to migrate to Shopify without losing your mind. But things got really exciting when the conversation shifted to AI—not as a futuristic concept, but as a tool to make more money today. The Retention Game-Changer Our very own Paul Apostu (Chief Growth Officer @ Ecommerce Today) took the stage, and honestly, he completely changed the room's perspective on email marketing. Paul broke down AI-Powered Email Automation, and he didn’t just talk theory. He showed exactly how to move... - Published: 2026-06-17 - Modified: 2026-06-22 - URL: https://ecommerce-today.com/shopify-editions-spring-26-explained/ - Categories: Uncategorized Shopify Spring '26: 7 Updates Every Store Owner Should Know Shopify just dropped its Spring '26 Edition, and it's a big one. With 150+ updates, the headline is clear: selling now happens everywhere, including inside AI chats. Here's our quick take on the changes that actually matter for your store. TL;DR: Shopify Spring '26 Cheat Sheet The Era of Agentic Commerce: AI assistants like ChatGPT, Claude, and Copilot are now live sales channels. By automatically standardizing your Shopify Catalog data, your products can be discovered, recommended, and purchased directly inside conversational chats. Sidekick as a Unified Control Center: Shopify’s AI assistant has transitioned from a basic chatbot to an asynchronous operational assistant. It works in the background across your entire tech stack (Klaviyo, Loop, Smile, Judge. me) to build purchase orders, fill out customer forms, and run updates from your Apple Watch. Automated Marketing & Clearer Analytics: "Campaign Autopilot" automatically optimizes ads across Pinterest, ChatGPT, and WhatsApp without manual bid-tweaking, while the revamped analytics suite automatically flags important trends so you don't have to study raw dashboards. Democratic Wholesale & Lightning-Fast Retail: Core B2B features (company profiles, custom catalogs) are no longer locked behind top-tier Shopify plans—they are now free on Basic, Grow, and Advanced. For physical storefronts, POS v11 combined with the new handheld Victa Mobile terminal slashes average checkout times by over a minute. Action: Prioritize an immediate audit of your product catalog data. Structuring and enriching your product details is no longer just an SEO chore—it is... - Published: 2026-06-15 - Modified: 2026-06-18 - URL: https://ecommerce-today.com/shopify-agentic-storefronts-a-complete-guide-to-ai-powered-commerce-in-2026/ - Categories: Shopify - Tags: eCommerce, eCommerce Trends, online store, Shopify, Shopify Store, Step-by-step Guide The way customers discover products online is changing faster than ever. For years, ecommerce brands have optimized for search engines, social media, and marketplaces. Now, a new channel is emerging: AI-powered shopping assistants. With the introduction of Shopify Agentic Storefronts, merchants can make their products discoverable through AI platforms such as ChatGPT, Microsoft Copilot, Google AI Mode, Gemini, and Shop, allowing customers to find and purchase products directly from conversational AI experiences. This marks one of the biggest shifts in ecommerce since the rise of mobile shopping. What Are Shopify Agentic Storefronts? Shopify Agentic Storefronts enable AI assistants to access product information through Shopify Catalog and recommend products to users based on conversational queries. Instead of searching for products through traditional search engines, customers can now ask questions like: "What's the best standing desk for a small apartment? " "Recommend a minimalist leather wallet under $100. " "Find navy running shorts with next-day delivery. " AI agents analyze the request, search available product catalogs, and present relevant recommendations. For Shopify merchants, this creates a new acquisition channel where products can be discovered naturally through AI-powered conversations. How AI Shopping Works The process is surprisingly simple from the customer's perspective. A shopper interacts with an AI assistant and describes what they're looking for. The AI evaluates available products and surfaces recommendations that match the user's intent. Depending on the platform, customers can complete their purchase in one of two ways: ChatGPT ChatGPT acts primarily as a discovery channel. When a customer... - Published: 2026-06-10 - Modified: 2026-07-09 - URL: https://ecommerce-today.com/scaling-your-online-store-why-is-shopify-the-best-ecommerce-platform/ - Categories: Shopify - Tags: Shopify Many businesses frequently evaluate whether Shopify is the right platform for their websites or, if they are already selling online, whether they are utilizing the platform to its full potential. There is one question that crosses my desk more than any other: "Should I be using Shopify for my website? " Or, for those already on the platform, "Am I using it as well as I could be? " Whether launching a brand-new store or migrating an established brand, Shopify consistently emerges as a top e-commerce platform for growing businesses. When comparing Shopify to other e-commerce providers, the competitive advantages and differences are often immediately apparent. Let's dive into the core reasons why I recommend Shopify for just about every business that comes my way. TL;DR: Scaling Your Online Store with Shopify The Shopify Edge: Shopify Checkout - Globally recognized as the best-converting checkout. Seamless Omnichannel Selling: Sell across multiple digital platforms while keeping inventory, orders, and data synced to a single Shopify backend. Future-Ready & User-Friendly: Highly intuitive for both shoppers (front-end) and merchants (back-end). Flexibility: Great features out-of-the-box, easily expanded with a massive app store ecosystem. Scaling via Shopify Experts (e. g. , Ecommerce Today): For complex transitions or maximizing conversion potential, specialized agency teams offer managed E-commerce services. A Checkout Process Like No Other One of the biggest hurdles in online sales is cart abandonment. If your checkout is clunky, you will lose customers. Fortunately, the checkout process has been minutely perfected on Shopify in a way... - Published: 2026-06-03 - Modified: 2026-07-09 - URL: https://ecommerce-today.com/the-post-purchase-experience-is-the-marketing-budget-youre-not-funding/ - Categories: Digital Advertising, Marketing Tools & Services, Shopify - Tags: Digital Marketing, Shopify E-commerce teams prioritize building a customer's initial trust, pouring massive sums of money into acquiring new customers. However, that means they spend almost nothing reinforcing the trust that current customers have already placed in them, and many teams miss just how valuable a recommendation from a satisfied customer can be. A Clutch survey found that 71% of consumers have recommended a brand they found online, demonstrating significant potential. Like any strategy, though, boosting recommendations requires attention and financial resources. All too often, the post-purchase experience is treated only as customer retention, or, worse, as simple box-ticking. Instead, think of post-purchase as a long-term customer acquisition strategy. Reaching customers through digital advertising is increasingly challenging, but by properly funding effective word of mouth, you can tap into a growth opportunity many other brands overlook. TL;DR: The Post-Purchase Acquisition Blueprint Retention is Actually Acquisition: Existing customers represent trust-building channels that are twice as effective as paid marketing. Stop treating post-purchase as a retention chore and fund it as a compounding customer acquisition engine. The Four Moments of Trust: Trust is won or lost across four touchpoints: seamless shipping, a premium unboxing experience (your only physical DTC "ad"), strategic review requests, and fast support interactions. Value-First Email Sequences: Flip your post-purchase flow to 90% relationship-building. Stop pushing upsells immediately and follow this strict value-first order: Educate on the product, deepen the use case, ask for a review, and *then* pitch the upsell. Support as a Growth KPI: First-response time is a churn and... - Published: 2026-05-27 - Modified: 2026-07-09 - URL: https://ecommerce-today.com/how-to-use-a-build-your-own-bundle-strategy-to-raise-aov-on-your-shopify-store/ - Categories: Apps, Shopify - Tags: Shopify, Shopify App, Shopify Digital Advertising Your customers browse, add one product to their cart, and check out. Your average order value stays flat, and simple percentage discounts do not fix the problem. A Build Your Own Bundle changes that pattern. Instead of discounting one product, you invite shoppers to choose three, four, or five items from a curated set and reward them with a better price for completing the bundle. This guide walks through how to design a Build Your Own Bundle that actually raises AOV, starting with how to choose the right product pool, then how to set up conditions and pricing that drive conversions. It also includes five ready-to-copy bundle strategies and a best-practices checklist to uplift bundle performance once your setup is live. TL;DR: The Custom Bundling Blueprint Beyond Flat Discounts: Traditional flat discounts often hurt margins without shifting buyer behavior. A "Build Your Own Bundle" (BYOB) strategy drives AOV higher by rewarding shoppers only when they add more items to their cart. Strategic Product Pools: The composition of your product pool determines your AOV ceiling. Group items intelligently based on routines, gifting occasions, or best-seller pairings to prevent browsing fatigue and keep completion rates between 15–25%. Tiered Pricing Power: While fixed pricing simplifies checkout, tiered discounts (e. g. , Save 10% on 2 items, 15% on 3, 20% on 4) serve as the strongest psychological trigger, giving customers a concrete reason to buy just "one more. " Frictionless Mobile UX: With over half of Shopify traffic originating on mobile, your bundle... - Published: 2026-05-22 - Modified: 2026-07-09 - URL: https://ecommerce-today.com/blog-google-may-2026-updates-ecommerce/ - Categories: Digital Advertising, Marketing Tools & Services, News - Tags: AI, Google Analytics 4 If you run an ecommerce store, the past two weeks have been the most consequential stretch of Google updates in years. Four shifts - three of them rolled out quietly between May 13 and May 15, the fourth announced yesterday at Google I/O 2026 - are quietly rewriting how customers find your products, how they buy them, and how you measure any of it. TL;DR: Google May 2026 Update E-commerce Direct Buying on Google Search: Via the Universal Commerce Protocol (UCP), logged-in users can now click a "Buy" button directly on Google Search and check out using Google Pay. They buy your product without ever visiting your website. AI Traffic is Finally Visible: Google Analytics 4 added a default AI Assistant channel. You can now officially track referral traffic coming from ChatGPT, Gemini, and Claude instead of it being hidden as "Direct. " Google's Official AI SEO Rulebook: Google released guidance debunking popular AI-SEO hacks. Things like LLMs. txt (for Google) or specialized AI styling don't matter. What does matter is original content, human expertise, and unique visuals/videos (multimodal assets). Google I/O 2026 Upgrades: Google Search is being redesigned for conversational, hyper-specific queries (e. g. , "navy linen sofa under $2,500 that ships in 4 weeks"). Plus, 24/7 personal AI agents are coming this summer to browse, monitor prices, and buy things on a user's behalf. Most of the coverage you'll see treats these as separate stories. They're not. They all point in the same direction, and a store that... - Published: 2026-05-06 - Modified: 2026-07-09 - URL: https://ecommerce-today.com/maximizing-e-commerce-growth-with-judge-me-the-ultimate-guide-to-revenue-trust-and-seo/ - Categories: Apps, Shopify - Tags: Shopify, Shopify App In the competitive landscape of modern e-commerce, two factors dictate the success of a brand: Trust and Visibility. Merchants on platforms like Shopify are constantly searching for tools that can bridge the gap between a casual visitor and a loyal customer. According to industry experts from Ecommerce-Today, the answer lies in a tool that is likely already installed on your store, but significantly underutilized: Judge. me. In a recent industry webinar featuring Neil Payton, Head of Partnerships at Judge. me, and Stefan Chiriacescu, CEO of Ecommerce-Today Agency, the conversation shifted from simply "collecting reviews" to leveraging User-Generated Content (UGC) as a core engine for conversion rate optimization (CRO) and Search Engine Optimization (SEO). As Judge. me remains the most downloaded application in Shopify’s history, this guide explores how you can unlock its full potential, moving beyond the basic setup to turn a $15/month investment into a powerhouse for recurring revenue. ⭐ TL;DR: The Judge. me Growth Engine Untapped Potential: The average merchant uses only 5% of Judge. me's capabilities—unlocking customized review requests, in-email forms, and cross-shop syndication turns a $15/month app into a high-ROI revenue driver. AI Efficiency: The AI Review Reply generator (Awesome plan) drafts on-brand, sentiment-aware responses in seconds, eliminating "response fatigue" while preserving the human touch. SEO & GEO Superpower: Reviews feed search engines fresh recency signals, while strategically responding to 10–20% of positive reviews with long-tail keywords boosts ranking across both Google and AI engines like ChatGPT and Gemini. Visual Social Proof: Photo and video reviews... - Published: 2026-04-30 - Modified: 2026-07-09 - URL: https://ecommerce-today.com/stop-writing-for-the-wrong-brain-the-secret-psychology-of-high-converting-email-copy/ - Categories: Email Marketing - Tags: Email Marketing, Optimize Email Campaigns If 95% of human decisions happen in the subconscious, why are most brands still writing emails for the rational mind? A short while ago, we tuned into a masterclass on the psychology of email copy featuring experts from Omnisend. The consensus? Most emails don't fail because the product is bad. They fail because the copy is trying to win an argument with a brain that isn't even listening. If you want to move the needle on your ROI, you have to stop acting like a brochure and start acting like a human. Beyond just the words on the page, success requires the right infrastructure—like building search abandonment email flows that actually convert to capture intent before it fades. Here is the psychological blueprint for copy that actually converts. TL;DR: Stop Writing for the Wrong Brain Target the "Old" Brain: Decisions are driven by the Reptilian Brain (safety/simplicity) and the Limbic System (emotion). Logic only exists to justify the emotional choice later. Use Psychological Shortcuts: Humans scan for triggers. Use Pain Avoidance (preventing loss), Specificity (hard numbers), Social Proof (peer validation), and Exclusivity to drive action. Kill Objections Early: Anticipate the "Yeah, but... " by addressing doubts (e. g. , "Will it work for me? ") directly in the copy. Structure for Momentum: Hook the reader with their "2:00 AM problem," bridge it to your solution, and use a benefit-driven Call to Action (CTA). Clarity > Cleverness: Puns and wit don’t sell; feeling understood does. Write like a friend solving a... - Published: 2026-04-24 - Modified: 2026-07-09 - URL: https://ecommerce-today.com/mastering-the-2026-klaviyo-updates-a-strategic-roadmap-for-growth/ - Categories: Email Marketing - Tags: Email Marketing At Ecommerce-Today, we have been tracking the Q1 and Q2 2026 Klaviyo rollouts closely to ensure that our strategic recommendations remain at the forefront of the industry. We believe that professional expertise combined with proactive platform management is essential for navigating today’s frequent technological shifts. Here is what you need to know about the latest developments and how we will implement them to keep our clients ahead of the curve. TL;DR: What's New to Klaviyo in 2026 Klaviyo Composer (Beta): A paradigm-shifting AI tool that generates entire campaign structures—including segments and creative logic—from a single prompt. Customer Agent & Hub: Automated retail support handling returns, edits, and subscriptions via AI, paired with a centralized on-site Customer Hub for frictionless self-service. Social Auto-Replies: A new integration that converts Instagram comments and engagement directly into owned email and WhatsApp subscribers. Audience Optimization: Predictive intelligence that protects sender reputation by proactively removing users likely to unsubscribe before you hit send. Strategic Orchestration with Klaviyo Composer The headline for 2026 is undoubtedly Composer. While currently in a closed beta (and yes, we are on the waitlist to get our clients early access), it represents a fundamental shift in how campaigns are built. This upcoming tool utilizes years of proprietary data to generate entire campaign structures, including audience segments and creative logic, from a single prompt. Our team is preparing to integrate this capability into our workflows to accelerate the transition from initial concept to live execution once the beta expands. We view this as... - Published: 2026-04-07 - Modified: 2026-07-09 - URL: https://ecommerce-today.com/the-forgotten-revenue-lever-how-to-build-search-abandonment-email-flows-that-actually-convert/ - Categories: Email Marketing - Tags: Email Marketing Search abandonment occurs when a highly motivated shopper types a specific query into your site's search bar but leaves without buying. By utilising targeted Klaviyo automations and optimising the on-site search experience, scaling Shopify brands can recover lost revenue. eCommerce Today builds these automated safety nets as part of our fractional managed services, ensuring you intercept high-intent buyers before they defect to competitors. TL;DR: Recovering Search Abandonment High-Intent Revenue Leak: Search abandonment happens when motivated shoppers search for exactly what they want but leave empty-handed; capturing this lost intent is a critical lever to protect profit margins. Technical Integration: Capturing specific keystroke data requires a robust integration between Shopify search and Klaviyo automations to dynamically populate personalized email recommendations based on what the user typed. Tailored Recovery Tactics: Build specific email flow logic based on the user's search results, such as using brand swaps for zero results, providing education for limited results, or offering concierge help for overwhelming choices. On-Site Optimization: Prevent abandonment at the source by implementing custom search redirects that bypass clunky results pages and send shoppers instantly to relevant, curated collections. Action: Utilize a senior fractional ecommerce team to build and manage these complex automated email flows and site redirects, turning lost searches into a predictable profit engine. 1. The Cart Abandonment Trap Everyone in e-commerce is obsessed with Cart Abandonment. It is the metric that screams the loudest because someone almost gave you their money before they vanished. It is painful to look at, but if... - Published: 2026-04-03 - Modified: 2026-07-09 - URL: https://ecommerce-today.com/shopify-order-data-portability-stop-being-a-slave-to-manual-exports/ - Categories: Apps, Shopify - Tags: Shopify, Shopify App Managing a growing Shopify store is hard enough without having to fight your own data. As you scale, your orders need to live in more places than just your Shopify admin. They need to reach your accounting software, your warehouse (WMS), your ERP, or your fulfillment partners. The problem? Shopify’s default export is often "take it or leave it. " It gives you what it wants, in the format it chooses. This forces most merchants into a loop of manual CSV downloads, tedious Excel formatting, and the constant risk of human error. We built EcomEssentials: Order Feeds to break that loop. You can We didn’t build it because the world needed another app; we built it because, as a full-service agency, we saw our clients struggling with operational bottlenecks that were killing their efficiency. Watch this brief walkthrough to see how EcomEssentials: Order Feeds automates your data flow, eliminating manual CSV exports and connecting your Shopify orders directly to the tools that run your business: https://www. youtube. com/watch? v=cw9xompbox41. The Operational "Black Hole" of Manual Data If your morning routine involves downloading a CSV, deleting columns, renaming headers, and emailing it to a partner, you aren’t running a business—you’re doing data entry. Every minute spent "massaging" an Excel file is a minute taken away from strategy, CRO, or customer retention. Beyond the time loss, manual data handling is a silent killer of reliability. One wrong cell, one missing order tag, or a duplicated row can lead to shipping the wrong... - Published: 2026-03-31 - Modified: 2026-03-31 - URL: https://ecommerce-today.com/the-power-of-reviews-trust-conversions-and-the-future-of-ai-search/ - Categories: News TL;DR (The "No-Fluff" Summary) Who: Stefan Chiriacescu (CEO, eCommerce Today) & Neil Bayton (Judge. me) Where: LinkedIn Live (Global Virtual Event) When: April 22nd, 17:00 – 18:00 EET The Big Idea: Strategic social proof is the only way to convert hesitant browsers into confident buyers in an AI-saturated market. Core Message: Trust isn't just a feeling; it's a technical asset that must be visible at the exact moment of decision. The Trap: The Invisible Trust Gap Most eCommerce brands fall into the same trap: they collect reviews like a hobby, not a strategy. We see thousands of stores with generic, text-heavy feedback buried at the bottom of a page where no one looks. In an era where AI-generated content is everywhere, customers have developed a "trust allergy. " If your social proof is invisible, unverified, or lacks visual authenticity, your checkout button might as well be a brick wall. You are losing sales not because your product is bad, but because you've left the customer alone in the "Decision Zone" with their doubts. The Solution: Deploying Verified Voices I’m sitting down with Neil Bayton from Judge. me because we need to bridge this gap. Our solution focuses on moving the "voice of the customer" to where it actually moves the needle: the checkout. We aren't just talking about stars; we are talking about high-quality photo reviews that prove reality and structured data that makes your reputation legible to AI search engines. By treating reviews as a technical infrastructure and a... - Published: 2026-03-26 - Modified: 2026-07-09 - URL: https://ecommerce-today.com/the-shop-revolution-why-your-storefront-now-lives-in-300-million-pockets/ - Categories: Shopify - Tags: Shopify For a long time, the Shopify Shop App was seen as a simple order tracker, the "purple app" customers used to see when their package would arrive. Fast forward to the Shopify Winter ’26 Edition, and that narrative has completely shifted. With over 300 million active users and a massive push into the EMEA market, the Shop App is no longer an "extra", it is a high-intent marketplace that behaves like a social network, a search engine, and a one-click checkout combined. At Ecommerce Today, we are moving our clients beyond the traditional web browser. Here is why the Shop App is your most important sales channel this year. TL;DR: The "Shop" App RevolutionFrom Tracker to Marketplace: Once a simple package tracker, the Shop App has evolved into a high-intent ecosystem with 300 million users, blending social discovery with one-click checkout. Zero-Fee Acquisition: Bypass rising PPC costs; the app serves as a "Blue Ocean" acquisition engine with no additional transaction fees and a 48% first-time buyer rate. AI-Driven Discovery: With the integration of Sidekick, commerce is moving from keyword search to conversational AI. Proper metadata optimization is now a requirement to stay visible. Visual Commerce: Shoppable videos and the "Deals Feed" have democratized the home screen, allowing boutique brands to compete with giants through high-engagement, TikTok-style content. Closing the Loop: Leverage "Cart Persistence" and native push notifications to recover abandoned carts across devices, significantly outperforming traditional email recovery. Action: Conduct a Shop App Audit to move beyond "Default" settings and... - Published: 2026-03-24 - Modified: 2026-07-09 - URL: https://ecommerce-today.com/why-every-serious-shopify-store-owner-needs-an-erp-system/ - Categories: Shopify - Tags: eCommerce, Shopify Running a Shopify store sounds like freedom... until it doesn't. For many entrepreneurs, the daily reality looks something like this: you wake up, open your laptop, and before you can think about strategy or growth, you're already buried in a pile of urgent but time-consuming tasks. You need to update stock levels for 50 products, fix prices that changed overnight from your supplier, and check whether last night's orders have all been processed correctly. By noon, you haven't made any visible progress on what actually matters. The frustration isn't just about time - it's about what you're not doing. Every hour spent manually correcting data is an hour not spent growing your product catalog, running campaigns, or thinking about where your business is headed. You didn't start your Shopify store to spend your days firefighting operational tasks. But without the right systems in place, that's exactly what happens. The good news? This is a solved problem - and the solution is a lot simpler than you might think. What is an ERP Software and what does it actually do for your store? Think of an ERP (Enterprise Resource Planning) as the backbone of your business operations - one system that keeps track of your stock, prices, orders, suppliers, and invoices. Instead of juggling spreadsheets and manual Shopify updates, everything flows through a single system that keeps your data accurate and up to date. Here's what a good ERP system actually does for a Shopify store owner: Centralizes your product data:... - Published: 2026-03-05 - Modified: 2026-03-19 - URL: https://ecommerce-today.com/performance-without-burnout-in-2026-optimizing-your-energy-in-the-remote-era/ - Categories: News TL;DR (The "No-Fluff" Summary) Who: Stefan Chiriacescu, Founder & CEO of eCommerce Today & Dr. Ciprian Nicolae, Founder of Dr. Cip. Where: LinkedIn Live. When: March 19th, 17:00 - 18:00. The Big Idea: Sustainable Success in 2026: How to Master Your Energy in a Remote World. Core Message: You cannot fix your workflow if you break your workforce, especially when that workforce is you. Register now!   The Trap: The Invisible Exhaustion of eCommerce In the world of Shopify optimization and scaling, we obsess over Core Web Vitals, server response times, and conversion rates. While working on "Doctor Cip"—a brand dedicated to health—it hit me: we spent weeks fine-tuning the technical health of a store while often ignoring the biological "uptime" of the people running it. The industry has fallen into a dangerous trap. We believe that because we can work from anywhere, we should work from everywhere, at all times. We trade physical movement for screen time and real nutrition for "magic pill" marketing. We’ve automated our marketing, but we’ve turned ourselves into machines that are running on empty. The Solution: Investing in the Human Engine This upcoming webinar isn't about code; it’s about the person writing it. We are shifting the conversation from technical performance to human sustainability. If you want your business to last a decade, you cannot treat your body like a disposable battery. We are going to tackle the WFH reality head-on. We’ll discuss how to combat the physical rigidity of a desk-bound life and,... - Published: 2026-03-02 - Modified: 2026-07-09 - URL: https://ecommerce-today.com/from-prompt-to-performance-how-we-transform-generic-ai-into-visual-excellence-at-ecommerce-today/ - Categories: Graphic Design - Tags: AI, Graphic Design, graphics In the digital landscape of 2026, artificial intelligence has become a utility, no longer a novelty. However, as generative tools flood the market, a dangerous phenomenon emerges for brands: "template fatigue" and an algorithmic uniformity that risks completely erasing the identity of an online store. As a Shopify Plus Partner and Klaviyo Master Platinum Partner, the strategy of our design team at Ecommerce Today is not to reject automation, but to orchestrate it. For us, AI is not the author, but our modern brush, used as fuel to achieve a level of excellence that the machine alone cannot understand. Here is an inside look at the process by which we transform a generic output into a performance asset. The Foundation: Human Research and Strategy (The Invisible 80%) While it may be believed that AI does 80% of the raw work, in reality, at Ecommerce Today, AI covers only 20%, strictly the initial creative phase. The remaining 80% represents human expertise and refinement. This human process begins long before we issue the first command to a software: We rigorously analyze competitors, study the target audience, and build a solid strategic foundation. Our in-house team ensures that every visual element serves a unified strategy, aligning design with SEO, dev (development), and marketing. We create complex moodboards, inspired by contemporary design, architecture, or even classical art. The goal is to define a clear direction, adapting the visual style to the client's specific brand voice, whether it speaks of luxury, sustainability, or technology. AI... - Published: 2026-02-28 - Modified: 2026-07-09 - URL: https://ecommerce-today.com/the-ecommerce-revenue-calendar-plan-every-sale-offer-and-campaign-that-grows-your-brand-all-yearthe-ecommerce-merchandising-calendar-how-smart-brands-plan-their-revenue-all-year-long/ - Categories: Email Marketing, Shopify - Tags: eCommerce Trends, Email Marketing, Tips & Tricks Most ecommerce brands leave money on the table every single month. Not because their products are bad, not because their ads are broken, and not because their audience is too small. They leave money on the table because they have no plan. They react to holidays, blast their list when they feel like it, and wonder why revenue is unpredictable. The answer is almost always the same: they have no merchandising calendar. A merchandising calendar is not a content calendar. It is not a posting schedule. It is your revenue architecture for the entire year. It tells you when your big pops of revenue are going to happen, what you are going to sell and how, and how you are going to treat your audience before and after every promotional window. Done right, it is the single most powerful lever you can pull to increase profit, grow your list, and build a brand that people actually look forward to hearing from. This guide breaks down exactly how to build one, what it should contain, and how to execute it at every level, whether you are a one-person shop or running a multi-brand operation. Why Email and SMS Are the Foundation of Everything Before you plan a single campaign, you need an honest look at where your revenue is actually coming from. Most ecommerce owners pour budget into paid advertising while systematically under-investing in the channels they already own and control. When working correctly, email and SMS together should account for... - Published: 2026-02-26 - Modified: 2026-07-09 - URL: https://ecommerce-today.com/shopify-native-vat-validation-is-here-a-game-changer-for-b2b-growth-in-the-eu-uk/ - Categories: Shopify - Tags: News, Shopify As of February 25, 2026, Shopify has officially solved one of the most persistent friction points for European and British merchants: Native VAT Number Validation at Checkout. At eCommerce Today, we’ve spent years helping brands navigate the complexities of international B2B sales. Until yesterday, handling VAT exemptions was a mess of "hacks," expensive third-party apps, and manual corrections. Today, the game has changed. TL;DR: The Quick Summary What: Shopify Tax now validates EU/UK VAT numbers natively at checkout. The Benefit: Automatically applies the "Reverse Charge" (0% VAT) for B2B orders. Eligibility: Merchants using Shopify Tax in the EU/UK, shipping from an EU location. The Big Win: No more manual refunds for VAT or clunky third-party validation apps. The "Old Way": Why B2B on Shopify was a Headache Before this update, merchants had to jump through hoops to handle B2B tax exemptions. If you’ve been in the trenches, you likely relied on one of these tricks: The "Company Name" Hack: Merchants would ask customers to put their VAT number in the "Company" field. The problem? Shopify didn't validate it. You had to check the number post-purchase, often resulting in messy refunds and accounting issues. Cart-Level Validation Apps: Using third-party apps to validate VAT before checkout. This often added an extra step to the journey, slowing down the site and hurting conversion rates. The "Plus-Only" Barrier: Advanced tax logic often required Shopify Plus and custom scripts, leaving growing mid-market brands in the cold. What’s New: Seamless, Automated Reverse Charge Merchants using Shopify... - Published: 2026-02-26 - Modified: 2026-05-05 - URL: https://ecommerce-today.com/shopify-meetup-central-eastern-europe-2026/ - Categories: News GET YOUR TICKET SHOPIFY MEETUP CENTRAL & EASTERN EUROPE 2026 The biggest official Shopify Meetup in Europe returns for its 2nd edition. Join 200+ merchants, founders, and tech partners to cut through the noise and build scalable eCommerce systems. Co-organized by eCommerce Today and Vevol Media. TL;DR (The "No-Fluff" Summary) Who: eCommerce Today & Vevol Media (Co-organizers). Where: Grand Hotel Bucharest (ex-Intercontinental), Romania. When: May 28th, 2026. The Big Idea: We are bringing together the top eCommerce minds in CEE. No vanity metrics, no fake gurus. Just hands-on workshops, real-world insights, and networking with people who actually build things. Core Message: The ecosystem is maturing. If you want to scale your Shopify store, you need solid infrastructure and the right partners. This is where you find both. For years, eCommerce events have been plagued by the same issue: people standing on stages talking about "10x growth" and "hacks" that don't actually work in the real world. If you are a merchant dealing with complex operations, high acquisition costs, or B2B integrations, motivational speeches won't pay your bills. You don't need magic; you need systems. We co-organize the Shopify Meetup CEE because we want an event we would actually attend. In 2025, we brought together 200+ top-tier professionals, and the 1st edition sold out quickly. For 2026, we are doubling down on what matters: practical takeaways you can apply immediately and meaningful conversations with the partners and developers who run the backend of the industry. We handle the curation; you focus... - Published: 2026-02-26 - Modified: 2026-03-17 - URL: https://ecommerce-today.com/from-clicks-to-cash-how-paid-ads-turn-shopify-stores-into-revenue-engines/ - Categories: Digital Advertising - Tags: Digital Advertising, Shopify Digital Advertising Getting traffic to an online store is easy. Turning that traffic into consistent, scalable revenue is the real challenge. This is where paid advertising becomes a growth engine rather than a cost center, especially for Shopify stores. For many e-commerce entrepreneurs, advertising feels like a gamble. But when executed correctly, paid advertising transforms from a "cost center" into a high-octane growth engine. Especially for Shopify stores, the right ad strategy is the difference between "just browsing" and "order confirmed. " In this guide, we’ll break down how to transform clicks into customers and build an ad system that generates ROI, not just noise. 1. Traffic alone doesn’t pay the bills Many Shopify store owners fall into a common trap: “If I just get more traffic, sales will follow. ” In reality, vanity metrics don't pay the bills. Paid ads only work when your traffic, offer, and store experience are perfectly aligned. Without this "Golden Triangle," you are simply paying for expensive digital window shoppers. Buying Intent: Not all traffic is created equal. Readiness: Cold audiences need more than a "Buy Now" button. Positioning: If your product doesn’t solve a clear problem, no amount of ad spend will fix it. Paid ads work only when traffic, offer, and store experience align. Otherwise, you’re simply paying for expensive visitors. 2. Paid ads bring intent, not just eyeballs Unlike organic reach, which can be unpredictable, paid ads allow you to target users based on two critical layers of intent: High-Intent Demand (The "Low... - Published: 2026-02-23 - Modified: 2026-03-19 - URL: https://ecommerce-today.com/preparing-your-online-store-for-2026-why-conversion-optimization-will-define-survival-an-online-webinar-with-marty-greif/ - Categories: News During the latest Ecommerce Today webinar, Ștefan Chiriacescu opened the discussion by framing a reality many brands prefer to postpone: the cost of traffic is rising steadily, Artificial Intelligence is reshaping how purchases are made, and the competitive edge will shift from who attracts more visitors to who converts them more efficiently. In conversation with Marty Greif, President at SiteTuners and renowned international keynote speaker, he explored what e-commerce businesses must internalize now if they want to remain relevant by 2026. Ștefan emphasized that while AI assistants will soon handle routine orders automatically, emotionally driven purchases and high-consideration products will still rely heavily on website experience. That makes on-site performance exponentially more important. When acquisition costs increase and automation absorbs repetitive demand, inefficiency becomes a structural risk rather than a temporary weakness. As Marty explained, AI will effectively become the most consistent sales force in history; always learning, never distracted, capable of analyzing patterns and behavioral signals faster than any human team. In that environment, mediocre persuasion will not survive. What used to be a growth lever becomes survival infrastructure. Visitors Are Not Interested in You One of Marty’s most direct statements during the webinar was also the most psychologically accurate: online visitors are inherently self-focused. They do not land on a website to appreciate a brand’s story, achievements, or internal milestones; they arrive because they want a solution, reassurance, or clarity. He shared an example in which rewriting an “About Us” page from company-centered messaging to visitor-centered reassurance generated... - Published: 2026-02-23 - Modified: 2026-03-19 - URL: https://ecommerce-today.com/beyond-the-newsletter-how-we-built-automated-sales-systems-at-vsfa-2026/ - Categories: News - Tags: Automation, Email Marketing TL;DR (The "No-Fluff" Summary) Who: Stefan Chiriacescu, Founder & CEO of eCommerce Today. Where: VSFA+ Expert Sessions, Online. When: February 5, 2026. The Big Idea: Stop treating email as a newsletter tool and start building it as an automated sales infrastructure. Core Message: Revenue shouldn't depend on manual effort; it should depend on the systems you build. Most eCommerce owners fall into the same trap: they rely on "hope marketing. " They hope the next batch of ads will convert, they hope the next discount will save the month, and they hope that their email list will somehow magically buy. But hope is not a strategy. When you manually blast emails or leave your abandoned carts to chance, you are burning money and leaving your growth to luck. On February 5th, our CEO joined the VSFA+ Expert Sessions to provide a better path. The solution he shared isn't just about "sending more emails"—it’s about building a conversion machine. During the session, Stefan focused on the four "silent" flows—Abandoned Cart, Browse Abandon, Post-Purchase, and Winback—that generate sales 24/7 without needing a single cent in additional ad spend. The goal wasn't just higher open rates; it was predictable revenue per recipient. This session is designed for eCommerce owners and marketing managers who have an existing customer base or email list but aren't seeing predictable, automated sales from it. No. The beauty of email automation is that it leverages your existing traffic. We focus on maximizing the value of the users you already... - Published: 2026-02-20 - Modified: 2026-04-24 - URL: https://ecommerce-today.com/e-commerce-in-2026-between-algorithms-geopolitics-and-brand-survival/ - Categories: News, Shopify - Tags: Shopify The GPeC 2026 Winter School brought together a panel of professionals whose perspectives reflect different layers of the Romanian and regional e-commerce ecosystem. The discussion, moderated by Andrei Radu, founder of GPeC, included Stefan Chiriacescu of eCommerce Today Agency, Bogdan Manolea from TRUSTED. ro, Liviu Taloi and Mihai Vinatoru representing DWF, Raluca Georgescu of MTH Digital, and Horia Neagu from Napoleon Digital. What emerged from this exchange was not a collection of isolated tactical observations, but a coherent image of structural transformation. Digital commerce is no longer defined primarily by interface optimization, traffic acquisition or incremental UX improvements. Instead, it is entering a phase in which infrastructure, data architecture and algorithmic mediation reshape the foundations of how transactions occur. The Shift Toward Protocol-Level Commerce One of the central themes of the discussion revolved around Google’s Universal Commerce Protocol and its implications for the broader ecosystem. As Mihai Vinatoru explained, the protocol proposes a standardized framework through which AI agents can directly access structured product data and execute transactions on behalf of users. While this development promises efficiency and friction reduction, it also signals a deeper redistribution of influence within the digital economy. When purchasing decisions are increasingly filtered through algorithmic agents, the traditional website gradually loses its role as the primary conversion environment. The merchant’s competitive advantage shifts from persuasive design to structured data clarity. Bogdan Manolea highlighted the importance of examining such frameworks not only from a technical standpoint but also from a competition and regulatory perspective, raising the... - Published: 2026-02-20 - Modified: 2026-03-19 - URL: https://ecommerce-today.com/e-commerce-germany-awards-2026-berlin/ - Categories: News TL;DR (The "No-Fluff" Summary) Who: Paul Adrian Apostu, representing eCommerce Today. Where: E-commerce Germany Awards & Expo, Berlin, Germany. When: February 17–18, 2026. The Big News: eCommerce Today is a finalist in the Agency Showcase category. The “Back to the Future” Victory The e-commerce industry is currently caught in a dangerous loop. Many are chasing “innovation” for the sake of it, jumping from one AI tool to another, while the core fundamentals of customer experience are crumbling. At eCommerce Today, we believe that being a finalist in the Agency Showcase category validates the opposite approach: The Grounded Visionary. We don’t just deploy technology; we use it to bridge the gap between historical retail values (trust, personalization, quality) and future automation. This nomination recognizes our commitment to scaling Shopify brands by merging future-proof AI with the timeless principles of value-based commerce. We aren't just looking at "what's next"—we are building the systems that make "what's next" profitable today. Our focus is on celebrating our nomination and sharing our framework for high-impact growth. We are there to demonstrate how technical AI implementation, when paired with high-conversion tactics, leads to real-world sales results and long-term retention. Paul is on the ground in Berlin and ready to connect with founders and operators. If you are looking to maximize revenue or streamline your 2026 operations, drop a comment below or send a direct message to schedule a meeting. In 2026, survival depends on escaping the "trap" of empty automation. Our finalist status proves that the... - Published: 2026-02-18 - Modified: 2026-03-19 - URL: https://ecommerce-today.com/stefan-chiriacescu-keynote-speaker-at-a-i-summit-europe-2026-riga/ - Categories: News TL;DR (The "No-Fluff" Summary) Who: Stefan Chiriacescu, Co-Founder of eCommerce Today. Where: AI Summit Europe 2026, Riga, Latvia. When: May 6–8, 2026. The Big Idea: The agency model of selling "hours" is dead. We are shifting to selling "systems. " I am leading two sessions to show you how to upskill your team into "AI Editors" and how to blueprint the infrastructure they will manage. Core Message: You cannot fix your workflow if you break your workforce. We need humans for strategy and AI for scale. The Trap: The "Executor" Dead End For decades, the agency and eCommerce world has been built on a fragile equation: sell hours, hire juniors to execute those hours, and hope for efficiency. But here is the trap we are all staring at: AI has driven the cost of "execution" to near zero. If your business model relies on charging clients for the time it takes to write a basic email sequence or draft a standard report, you are on borrowed time. The immediate knee-jerk reaction for many leaders is to slash headcount—to replace the junior workforce with software. This is a mistake. It removes the cultural glue of your company and eliminates the training ground for your future leaders. You cannot build a resilient company solely on software and senior strategists; you lose the agility required to adapt. The Solution: The "AI-Augmented" Pivot The solution isn't to remove the human element; it's to elevate it. We need to stop viewing our teams as "Executors"... - Published: 2026-02-17 - Modified: 2026-03-19 - URL: https://ecommerce-today.com/stefan-chiriacescu-keynote-speaker-at-digital-marketing-europe-2026-lisbon/ - Categories: News TL;DR (The "No-Fluff" Summary) Who: Stefan Chiriacescu, Founder & CEO of eCommerce Today. Where: Digital Marketing Europe 2026, Lisbon (Hall 4). When: April 15, 6:05 PM. The Big Idea: Stop using AI to create noise. Use it to build robust, automated email systems that buy you freedom and drive actual profit. Core Message: In 2026, AI literacy isn't optional—it's the survival standard for eCommerce. In April, I’m going to be at Digital Marketing Europe 2026 in Lisbon. My mission there is simple: to help eCommerce leaders move past the AI hype and focus on the systems that actually drive bottom-line profits. Noise vs. Relationships Most brands today are falling into a dangerous trap. They use AI to generate more "stuff". More generic emails. More noise. More spam. But in 2026, noise is expensive. If you aren't using automation to scale your humanity and your relationships, you’re just accelerating your path to irrelevancy. My Session: Email Automation on Steroids On April 15, at 6:05 PM (Hall 4), I’ll be delivering my session. I’m not there to talk about "cool tools" or futuristic theories. I’m there to show you how we at eCommerce Today use AI as a multiplier for systems that actually work. We’ll focus on: Buying your freedom: Building flows that work while you sleep so you aren’t a slave to your own business. The Literacy of 2026: Why AI isn't a "bonus" anymore, but the new standard of professional literacy. Predictive Profitability: Turning cart abandonment and post-purchase sequences into... - Published: 2026-02-12 - Modified: 2026-05-27 - URL: https://ecommerce-today.com/mobile-optimization-for-shopify-in-2026-closing-the-revenue-gap/ - Categories: Shopify The "Responsive" Lie: Why You Are Losing Money Let’s look at the hard data. Open your Shopify Analytics. Filter by "Device. " If you are like most brands in 2026, your dashboard looks something like this: Desktop Conversion Rate: 3. 5% Mobile Conversion Rate: 1. 2% This is what we call the Mobile Revenue Gap. For years, theme developers sold us on the idea of "Responsive Design. " They claimed that as long as the website "squished" to fit a smartphone screen, the job was done. In 2026, that is a dangerous lie. "Responsive" just means the content fits. It does not mean the content converts. With Customer Acquisition Costs (CAC) on Meta and TikTok reaching all-time highs, you are paying a premium for traffic. If 80% of that traffic is on mobile, and your mobile site converts at half the rate of your desktop site, you are lighting 40% of your ad spend on fire. At eCommerce Today, we don't treat mobile optimization as a "design tweak. " We treat it as a tripartite system of Technical Speed, UX Psychology, and CRO Strategy. TL;DR: The Mobile-First Mandate Traffic vs. Conversion: Mobile typically accounts for 70% of traffic, yet often lags in conversion; closing this gap is the primary lever for growth. Technical Edge: Success in 2026 demands a focus on Core Web Vitals—specifically Interaction to Next Paint (INP)—to ensure a seamless user experience. UX Precision: Implement Thumb-Zone Navigation and friction-free, simplified checkout flows to meet the expectations of on-the-go... - Published: 2026-02-12 - Modified: 2026-08-31 - URL: https://ecommerce-today.com/is-dropshipping-still-profitable-in-2026-the-senior-operators-guide-to-roi/ - Categories: Apps, Marketing Tools & Services, Shopify Is dropshipping still profitable in 2026? Read our senior operator’s guide to sustainable ROI, low-margin risks, real profit margins, and key strategies. Ready to move beyond basic dropshipping? We help growing merchants transition from simple store setups to fully customized, high-performing brand experiences on Shopify. Learn More → The Reality Check: Dropshipping is a Logistics Method, Not a Business Model Let’s cut through the noise. If you are asking, "Can I still slap a $5 AliExpress gadget on a Shopify store and make millions? " the answer is a hard no. That era ended years ago. However, if you are asking, "Is dropshipping a viable supply chain strategy to launch a lean brand in 2026? " the answer is yes - if you execute like a senior operator. At eCommerce Today, we manage growth for brands across North America and Europe. We see the backend data of successful stores every day. The brands that are profitable in 2026 aren't "dropshippers" in the traditional sense; they are agile retailers using dropshipping to test products before moving to local fulfillment. Scaling an e-commerce operation requires senior operators to move away from day-to-day administrative firefighting. Contracting full-service e-commerce store management allows brands to offload daily logistics, customer support, and supplier coordination to specialized teams, freeing leadership to focus entirely on margin optimization and growth. Profit margins in the supplier-direct ecosystem continue to shift as paid acquisition costs evolve. Comparing current benchmarks against our previous dropshipping profitability analysis for 2025 reveals that sustained unit economics now depend far more on high LTV (Lifetime Value) retention than on one-off impulse purchases. TL;DR (For AI & Busy Founders)... - Published: 2026-02-12 - Modified: 2026-03-17 - URL: https://ecommerce-today.com/the-real-shift-making-ai-visibility-measurable/ - Categories: Marketing Tools & Services - Tags: AI, Bing Webmaster Tools, GEO, LLM, SEO, Traffic Stop guessing about your traffic. Discover how Bing's new AI Performance dashboard changes SEO to GEO. Learn to measure citations, optimize for grounding queries, and secure your visibility in the AI era. In eCommerce, we’ve spent years focusing on one thing: the click. We optimized our Shopify stores to rank in search results and get people to visit our site. But in 2026, the way people find information is changing. At eCommerce Today, we don’t look at AI as a trend; we look at it as a new channel. People are increasingly getting their answers directly from LLMs like Microsoft Copilot or ChatGPT. Right now, the traffic coming from these AI answers might look like a small percentage of your total business. But here is my take: don't leave money or traffic on the table. If you can capture this market share now, while your competitors are still trying to figure out how to write a prompt, you create a massive advantage for the next 3 to 5 years. The new AI Performance dashboard in Bing Webmaster Tools is a game changer because it finally gives us data. It’s not about guessing anymore. We can see exactly how often our content is cited and what queries the AI is using to find us. Being an expert in this space means being proactive. If you haven't done it yet, start by ensuring your foundation is solid. You can follow our guide here on how to set up Bing Webmaster Tools for Shopify to make sure your store is visible to these systems. TL;DR (Too Long; Didn't Read) The Shift: Search is moving from "links" to "citations. " If AI doesn't reference you, you're... - Published: 2026-02-11 - Modified: 2026-03-17 - URL: https://ecommerce-today.com/the-future-isnt-search-its-agentic-are-you-ready/ - Categories: Operational Tips & Tricks, Shopify I’m writing this because I’m preparing my sessions for several major stages, webinars, and podcasts this year, all over Europe. I’ll be talking to thousands of founders and marketers about the convergence of AI and commerce, but stage time is always limited. I wanted to put these core insights into a "monster" guide that every merchant can access, study, and actually implement right now. I’ve been in this game since 2010. I’ve owned and operated businesses in both Europe and the US. I’ve lived through every "doom and gloom" cycle the industry has thrown at us. Most were just noise. But this time, the shift is real because it’s not just a shift in eCommerce; it’s a fundamental shift in how humans interact. Within eCommerce though, while most merchants are still obsessed with lowering Google CPCs or debating the color of their "Add to Cart" button, the tectonic plates of e-commerce are shifting. AI isn't a toy anymore; we are in the era where AI acts on our behalf. Welcome to Agentic Ecommerce. TL;DR: The Agentic Shift From Search to Agents: Customers are shifting from "browsing" to "delegating" tasks to AI Agents. Site as a Platform: To survive, your store must become a data hub for these agents, not just a gallery for humans. Data is the New SEO: Accurate Shopify Taxonomies and real-time inventory are now your primary sales tools. UCP & Shop Pay: These protocols allow agents to find, recommend, and buy your products anywhere on the web,... - Published: 2026-02-10 - Modified: 2026-03-17 - URL: https://ecommerce-today.com/the-app-bloat-problem-in-shopify-how-too-many-apps-destroy-speed-ux-and-conversion-rate/ - Categories: Apps, Shopify - Tags: Shopify, Shopify App, Shopify Guide, Shopify Stores The Hidden Conversion Killer Most Shopify Stores Ignore In the Shopify ecosystem, one of the most common growth mistakes is over-installing apps in the pursuit of more features, more automation, and faster scaling. While apps are essential to extend Shopify functionality, excessive reliance on them creates what is now widely known as App Bloat — a technical and UX problem that silently reduces performance, damages user experience, and lowers conversion rates. Many store owners assume that adding new tools automatically improves results, but in reality, each new app introduces additional scripts, external calls, and code complexity that can slow down site speed, create conflicts inside the theme, and overload the user interface with too many interactive elements competing for attention. In modern eCommerce, where speed, clarity, and trust directly influence purchasing decisions, App Bloat is no longer just a technical issue — it is a revenue problem. What Is App Bloat in Shopify? App Bloat in Shopify refers to the accumulation of too many installed applications that inject JavaScript, CSS, tracking pixels, UI widgets, and background processes into the store environment. Over time, this leads to slower loading times, unstable frontend behavior, and increased maintenance complexity. Many Shopify stores accumulate apps organically over months or years — adding tools for upsell, email marketing, reviews, bundles, subscriptions, personalization, analytics, loyalty programs, and marketing automation — without ever removing unused or redundant solutions. The result is a fragmented architecture where multiple apps attempt to control similar areas of the customer journey. This... - Published: 2026-02-10 - Modified: 2026-03-18 - URL: https://ecommerce-today.com/why-is-digital-marketing-the-growth-engine-every-shopify-store-needs-in-2026/ - Categories: Digital Advertising - Tags: Digital Advertising, Shopify Digital Advertising Launching a Shopify store has never been easier. Growing one profitably, however, is a different story. Many owners invest all their energy into product selection, web design, and apps, only to discover that sales don’t happen automatically. The truth is simple: a great store without digital marketing is like a shop on a hidden street. In 2026, digital marketing and paid advertising are no longer optional for those who want consistent traffic and growth. To truly thrive, digital marketing is the indispensable engine that drives traffic, boosts conversions, and solidifies your brand presence. The landscape is more competitive than ever, and without a robust strategy, even the most innovative products can languish in obscurity. Think of your Shopify store as a beautifully designed shop in a bustling city. Without proper signage, advertisements, and word of mouth, potential customers might never discover it. Digital marketing provides all of that for the online realm by strategically placing your store in front of the right audience at the ideal time. The Reality of Shopify Today: Competition Is Everywhere Shopify powers millions of stores worldwide. This means that someone is likely selling a product similar to yours, big brands are competing for your customers, and organic reach through SEO or social media takes significant time to build. If customers don’t know you exist, they simply cannot buy from you. This is where advertising channels like Google Ads and Meta Ads become the engine that drives immediate visibility. Google Ads: Capturing Intent When Buyers Are... - Published: 2026-02-10 - Modified: 2026-03-17 - URL: https://ecommerce-today.com/shopify-plus-pricing-explained/ - Categories: Shopify - Tags: Shopify, Shopify Stores, Step-by-step Guide 1. The Elephant in the Room: The $2,300+ Monthly Cost We talk to clients weekly, if not daily, who ask the same question: "Stefan, is it actually worth upgrading to Shopify Plus? " And honestly, I get it. When you first see the price tag, it’s a shock. In 2026, a Shopify Plus subscription starts at $2,300 per month. That sounds insane when you compare it to the $39 or $399 you’re paying on Basic or Advanced plans. But here is where the massive misconception lies. There’s this idea that Shopify Plus is only for "top-tier brands" or companies doing tens of millions in revenue. That is completely wrong. In many cases, Shopify Plus isn't a cost—it’s a strategic move to save money and gain operational efficiency. Think about it: if you run a group of brands or operate different sites for different markets (US, UK, EU), on standard plans, you are paying for separate subscriptions, separate apps, and separate team overhead for each one. On Plus, you can have up to 10 stores under one "umbrella. " Suddenly, that $2,300 doesn't look so big when you divide it by 5 or 10 business entities. We want to provide the full picture of how things stand in 2026. I’m not writing this to convince you to upgrade just for the sake of it. I’m writing this because, in our Managed Services experience, we’ve seen too many brands "struggling" on lower plans, actually paying more in the long run through transaction... - Published: 2026-02-06 - Modified: 2026-03-18 - URL: https://ecommerce-today.com/behind-the-scenes-inside-the-creative-process-of-ecommerce-todays-graphic-designers/ - Categories: Graphic Design - Tags: Graphic Design Great visual design in eCommerce goes far beyond what appears on the screen. While customers see the final banners, product visuals, and campaign assets, there’s an entire creative process happening behind the scenes — one that shapes how brands are perceived and how users engage. At eCommerce Today, exceptional design doesn’t happen by chance. It’s built through a structured yet flexible creative process driven by strategy, collaboration, and attention to detail. From early research and concept development to execution and refinement, every step plays a crucial role in delivering visuals that are not only visually appealing but also effective. In this article, we’re taking you behind the scenes to explore how eCommerce Today’s graphic designers bring ideas to life. We’ll walk you through the key stages of our creative process, share insights from our design team, and demonstrate how thoughtful design decisions transform concepts into high-impact eCommerce visuals. Meet the Creatives Behind eCommerce Today It takes a diverse blend of talent to bridge the gap between artistry and analytics. We’re excited to showcase the brilliant minds driving our behind-the-scenes creative workflow. Each team member brings a unique perspective, playing a vital role in bringing our clients’ most ambitious visions to life. Ciprian — Head of UX/UI & Graphic Design Ciprian is a multidisciplinary creative with a strong passion for technology and visual design. As Head of UX/UI and Graphic Design at eCommerce Today, he leads the team in crafting user-focused, high-impact visuals that balance creativity and performance, drawing inspiration from... - Published: 2026-01-28 - Modified: 2026-05-27 - URL: https://ecommerce-today.com/the-power-of-retention-3-advanced-klaviyo-automations-that-turn-one-time-buyers-into-brand-advocates/ - Categories: Email Marketing - Tags: Automation, Email Marketing, Klaviyo, Marketing Automation In the e-commerce landscape of 2026, relying solely on acquisition to drive growth is no longer sustainable. For years, brands could pour budgets into social platforms and rely on the volume of new customers to sustain revenue. But today, the math has changed. With acquisition costs climbing and privacy laws in 20 U. S. states complicating how we target new users, the "one-and-done" purchaser has become a financial liability rather than an asset. The most successful brands today aren't just the ones with the best ads - they are the ones that have mastered the art of retention. They understand that a customer’s first purchase is just the beginning of the relationship. To turn a profit, you need a retention engine that turns buyers into fans, and fans into advocates. Here is a direct, no-nonsense guide on why retention must be your primary profit driver and three advanced Klaviyo automations to secure your brand's future. TL;DR: The Retention Engine Mandate The Acquisition Crisis: With customer acquisition costs rising and new data privacy laws restricting targeting, relying solely on cold acquisition is mathematically unsustainable for e-commerce brands in 2026. Strategic Shift: Brands must stop pouring money into the "leaky bucket" of acquisition and instead build a retention engine to protect profit margins and maximize customer lifetime value. Advanced Automations: Secure your brand's future by implementing three core Klaviyo flows: predictive replenishment, category affinity cross-sells, and VIP or "faux loyalty" experiences. Channel Execution: Distinguish your communication strategy by using email for deep... - Published: 2026-01-27 - Modified: 2026-02-27 - URL: https://ecommerce-today.com/from-third-party-tracking-to-zero-party-data-how-product-quizzes-are-the-future-of-ecommerce-engagement/ - Categories: Shopify - Tags: Shopify, Shopify App, Shopify Guide, Shopify Store In today’s privacy-first digital world, eCommerce brands face a critical challenge: how do you understand what your customers want when the traditional tools for tracking them are disappearing? With cookie deprecation, iOS privacy restrictions, and tighter regulations around data collection, third party tracking is becoming less reliable by the day. However, there is a better alternative that not only respects customer privacy but actively leverages it: zero party data, particularly through product quizzes. In this article, we will explain why traditional tracking is failing, why zero party data is poised to replace it as the new standard, and how product quizzes can transform your store’s sales performance while enhancing your customer experience. Why Traditional Tracking Is Losing Its Power For years, eCommerce brands relied on third party tracking, including cookies, cross site identifiers, and device IDs, to understand user behavior and personalize experiences. However, this model is quickly unraveling. Major browsers now block third party cookies by default, and mobile platforms like iOS continue to enforce strict limitations on cross app tracking. These changes mean marketers can no longer reliably follow users across the web, weakening the effectiveness of retargeting, look alike modeling, and many forms of personalized advertising. This loss matters because third party data was often incomplete or inaccurate even before privacy changes began. Brands that continue to depend on it risk making decisions based on fragmented and noisy signals that do not represent true user intent. What Is Zero Party Data and Why It Matters Zero party... - Published: 2026-01-20 - Modified: 2026-02-27 - URL: https://ecommerce-today.com/why-shopify-is-the-best-platform-for-your-pet-store-insights-from-e-commerce-experts/ - Categories: Shopify - Tags: eCommerce, online store, Shopify, Shopify Store In the rapidly evolving world of online retail, the pet vertical has shown unprecedented growth. Pet owners are no longer just customers; they are "pet parents" looking for the highest quality treats, specialized food, and premium accessories. To meet these high expectations, choosing the right e-commerce platform is critical. At eCommerce Today Agency, we have dedicated years to mastering the nuances of this industry, proving that Shopify is the gold standard for scaling a pet business. Our Expertise in the Pet Industry: Building Success Stories Our journey in the pet industry is defined by the diverse success stories we have helped build on Shopify. For a market giant like Animax, we managed a complex migration that transformed their digital presence, focusing on handling a massive catalog of pet products and integrating specialized delivery solutions to ensure that fresh treats reach customers faster than ever. Similarly, with Bravapet, we focused on creating a high-performance environment where pet owners can navigate through thousands of daily essentials and veterinary diets with speed and precision. We also understand the power of niche branding, as seen in our work with Adityna. For this brand, we utilized Shopify to showcase premium, durable gear for active dogs, emphasizing high-quality visuals and a sophisticated user experience that speaks to a specific lifestyle. On the other hand, Aviagro allowed us to highlight the strength of local production. By optimizing their Shopify store to bridge the gap between their own manufacturing and the end-consumer, we ensured that their high-quality food... - Published: 2026-01-15 - Modified: 2026-03-18 - URL: https://ecommerce-today.com/why-shopify-is-the-leading-choice-for-the-fashion-and-apparel-industry/ - Categories: Shopify - Tags: eCommerce, online store, Shopify, Shopify App The fashion world moves at the speed of light. In an industry defined by seasonal shifts, flash sales, and visual storytelling, your e-commerce platform must be more than a digital catalog; it must be a high-performance engine. For premier fashion brands like Hamza, Rhea Costa, Sofiaman, All Mountain, Piera, Goodnight Moon, and Icetime Luxe, Shopify provides the agility and scale needed to conquer the global market. Here is how these industry leaders utilize the platform to dress the modern consumer. Fashion Trailblazers on Shopify Fashion is diverse, and these brands demonstrate how a single platform can cater to everything from technical mountain gear to high-end couture. Hamza: A streetwear icon known for its premium embroidery and "positive energy" garments. This Shopify store focuses on high-quality visuals and minimalist design to reach an audience that values both comfort and self-expression. Rhea Costa: Representing the pinnacle of Romanian couture, Rhea Costa uses Shopify to sell handcrafted, high-end evening wear globally. Their platform must handle complex sizing and custom "made-to-order" workflows while maintaining a luxury aesthetic. Sofiaman: As Romania's largest sleepwear producer, Sofiaman caters to the entire family. Their site is built for high-volume traffic, managing thousands of SKUs across pajamas and loungewear with a focus on fabric education, such as modal, bamboo, and organic cotton. All Mountain: A specialist in technical fashion, All Mountain serves outdoor enthusiasts. Their store leverages Shopify’s filtering capabilities to help customers find gear based on technical specs like MIPS, Gore-Tex, or thermal ratings. Piera: Merging Italian design... - Published: 2026-01-15 - Modified: 2026-08-31 - URL: https://ecommerce-today.com/why-shopify-is-the-ultimate-platform-for-the-beauty-industry/ - Categories: Shopify - Tags: eCommerce, Shopify, Shopify Store Looking to scale your Beauty or Skincare brand? We are a specialized Shopify agency helping beauty brands build, optimize, and scale high-converting stores. Explore Our Shopify Services → The beauty industry is one of the fastest-growing sectors in global e-commerce. From high-tech skincare to luxury hair extensions, the digital "beauty counter" is evolving rapidly. To succeed, brands need more than just a beautiful website; they need a powerhouse of functionality that can handle complex product data, visual storytelling, and customer retention. For brands like EsyHair, Glowrious, Good For You Girls, Peruci Profesionale, and Skinseen, Shopify has proven to be the engine behind their digital transformation. Here’s how these industry leaders are leveraging the platform and why it’s the gold standard for beauty e-commerce. Leading Beauty Stores on Shopify To understand why Shopify works, we look at how diverse beauty brands utilize its ecosystem to reach their specific target audiences. EsyHair: A specialist in high-end hair transformations. This Shopify store caters to women looking for luxury HD wigs and premium clip-on extensions. Their platform allows them to showcase high-definition textures and "invisible" lace technology, essential for building trust in the high-ticket hair industry. Glowrious: Focusing on the "porcelain skin" trend, Glowrious brings the best of Asian (Korean and Japanese) skincare to the Romanian market. Their store is a masterclass in category management, helping users navigate complex routines like double cleansing and multi-layering. Good For You Girls: This brand fills a vital niche: safe, natural skincare for teens and pre-teens. Their Shopify... - Published: 2025-12-29 - Modified: 2026-03-23 - URL: https://ecommerce-today.com/why-shopify-is-the-best-platform-for-electronics-stores-our-experience-and-must-have-functionalities/ - Categories: Apps, Shopify - Tags: eCommerce, online store, Shopify, Shopify Store Running a Successful Electronics Shopify Store Can Get Tricky Running a successful electronics Shopify store can get challenging if not done right. Customers expect clear specifications, seamless navigation, and fast checkout experiences. Electronics store owners face unique challenges, from managing hundreds of SKUs to providing personalized product recommendations. After years of building and managing Shopify stores in the technology vertical, we have learned not only how to solve problems but also how to help electronics stores grow on Shopify. In this article, we will guide you through why Shopify is the ideal platform for your electronics store, as well as the must-have functionalities that can give your store a competitive edge. Our Extensive Experience with Technology & Electronics Stores Over the years, we have partnered with leading technology and electronics retailers to create Shopify stores optimized for user experience and conversions. Our experience ranges across full migrations, catalog management, marketing automation, and e-commerce consulting. Here are a few success stories and recent works:ByteCartA Shopify store offering consumer electronics, including smartphones, laptops, and smart home devices. Targeted at tech-savvy customers, ByteCart focuses on a high-performance, intuitive shopping experience. GMS StoreSpecializing in gaming and computer accessories, GMS Store caters to gamers and creative professionals. The store is designed for quick product discovery, clear navigation, and high-speed shopping. Wireless PlaceSelling mobile devices, wireless accessories, and smart home solutions. The store is optimized for convenience and seamless checkout, making it ideal for customers seeking premium electronics. Our team ensures that all stores are fully... - Published: 2025-12-17 - Modified: 2026-05-05 - URL: https://ecommerce-today.com/why-your-shopify-store-isnt-selling-and-whats-usually-wrong/ - Categories: Shopify - Tags: Cross sell, eCommerce, Shopify, Shopify Store, Up-sell You’ve spent weeks perfecting the logo, sourcing the inventory, and setting up your Shopify store. You’re running ads or posting on TikTok, and the "Live View" in your dashboard shows that people are actually visiting. But the Total Sales metric remains a stubborn zero or a number so low it barely covers your app subscriptions. While hitting a sales plateau is frustrating, it is a standard developmental milestone for growing DTC brands. If your store is attracting visitors but failing to generate revenue, the issue isn't a lack of interest - it’s a conversion gap. You’ve successfully managed the most difficult part, which is capturing attention; now, the focus must shift to optimizing the customer journey to ensure that interest translates into transactions. To scale effectively, we must identify the specific points of friction where potential customers are dropping off. At eCommerce Today, we specialize in diagnosing these conversion gaps for Shopify brands, systematically bridging the divide between traffic and revenue. The Warning Signs: Diagnosing the Problem Before diving into the "why," look at your Shopify analytics. These four metrics usually point to the specific root cause: High Traffic, 0% Conversion Rate: This usually signals a "Trust Gap" or a "Relevancy Gap. " Either people don't trust the site, or the traffic you’re sending doesn't actually want what you’re selling. High "Add to Cart," Low "Reached Checkout": This often points to hidden costs (shipping/taxes) or a friction-heavy checkout process. High Abandoned Checkouts: This is the "Sticker Shock" zone. Shipping is... - Published: 2025-12-17 - Modified: 2026-03-31 - URL: https://ecommerce-today.com/the-profit-multiple-framework-how-ai-powered-efficiency-positions-your-ecommerce-business-for-a-premium-exit/ - Categories: Marketing Tools & Services, Operational Tips & Tricks - Tags: eCommerce, online store, Shopify Store Most ecommerce founders spend years chasing revenue milestones - $1M, $5M, $10M and beyond. But when exit conversations finally begin, many discover something unexpected and uncomfortable: revenue isn’t what buyers are paying for. They’re buying profit, and more importantly, the quality and defensibility of that profit. Two businesses earning the exact same top-line revenue can be valued millions apart, and that difference comes down to one thing: profit. The Valuation Gap Nobody Talks About On platforms like Flippa, ecommerce businesses typically sell for 2. 5x to 5x net profit - a 100% swing from the low to high end. A store earning $500,000 in yearly profit might receive offers ranging from $1. 25M to $2. 5M, depending entirely on how buyers perceive the strength and stability of that profit. Here’s where many founders misunderstand the process. Buyers don’t just look at trailing performance, they evaluate whether: Profit is predictable Systems can sustain or improve profitability Results don’t collapse if the founder steps back This shifts the conversation from revenue growth to operations, leverage, and systems. And this is exactly where AI-driven ecommerce operations begin influencing multiples. Why Buyers Pay a Higher Profit Multiple Buyers don’t award premium multiples because a business is growing, they pay more when future profit looks durable, transferable, and efficient to scale. In practice, buyers reward businesses that demonstrate: Stable, diversified profit streams Operational efficiency with low founder dependency Predictable customer behaviour and recurring revenue Margin protection as the business scales Traditional personalization approaches like manual... - Published: 2025-12-11 - Modified: 2026-02-27 - URL: https://ecommerce-today.com/shopify-winter-2026-the-updates-that-will-actually-move-your-revenue/ - Categories: Shopify - Tags: eCommerce, Shopify Let's skip the marketing hype. Shopify just dropped their Winter 2026 Editions, and as usual, there is a lot of noise. As operators who manage P&Ls every day, we do not care about shiny new toys. We care about features that reduce CAC, improve margins, or increase operational efficiency. We have combed through the documentation to separate the "nice to haves" from the tools that will actually impact your bottom line. Here is what matters for growing brands. 1. Sidekick Is Finally Useful for Operations We have seen the demos before, but Sidekick has evolved from a simple chatbot into an actual operational tool. The headline here isn't that it can "write emails" (you have ChatGPT for that). The headline is automation and custom data reporting. Key Capabilities: Workflow Automation: You can describe a repetitive task, and Sidekick builds the automation in Shopify Flow. No more manual data entry for standard processes. Custom App Generation: It can build simple custom apps for specific business needs. This bridges the gap between out of the box features and expensive custom development. Custom Analytics: Instead of exporting CSVs to Excel, you can ask for custom reports directly in the admin using natural language. Why It Matters: Your team spends too much time on low value manual tasks. If you can automate even 10% of your daily operations without hiring a developer, that is pure margin improvement. 2. Agentic Commerce: Selling Where the Traffic Is Search behavior is changing. Users are asking AI for... - Published: 2025-12-08 - Modified: 2026-08-31 - URL: https://ecommerce-today.com/unlisted-product-status-a-complete-guide-for-shopify-merchants/ - Categories: Shopify - Tags: eCommerce, Shopify Guide, Step-by-step Guide Learn how to use Shopify’s Unlisted Product Status. Discover when to hide products, how it impacts SEO, and steps to set up exclusive links or bundles. Facing complex Shopify technical challenges? Our dedicated Shopify developers provide ongoing technical support, custom coding, and catalog architecture optimization. View Support Plans → Shopify’s Unlisted Product Status is a powerful new feature that allows merchants to manage their product visibility in a more controlled and strategic way. Whether you’re running a private sale, testing products, or simply want to streamline your storefront, this status offers an efficient solution. In this guide, we’ll explain what the Unlisted Product Status is, why you should use it, how it affects SEO, and how you can set it up. What Is the Unlisted Product Status in Shopify? The Unlisted Product Status is a feature introduced by Shopify in October 2025. This status allows merchants to make a product available for purchase without displaying it on the store’s search, collections, or product recommendations. Products set as Unlisted will still be purchasable via their direct URL but will not be visible to customers browsing your site. How It Differs from Other Product Statuses Shopify offers several product statuses to manage visibility: Active: Products are fully visible and available for purchase across all channels. Draft: Products are hidden and not yet ready for sale. Archived: Products are no longer for sale and are hidden from all storefronts. Unlisted: Products are hidden from search and collections but are still available via direct links. The Unlisted status provides a middle ground between Active and Archived, allowing for more control over visibility. When Should You Set a Product to Unlisted?... - Published: 2025-12-02 - Modified: 2026-02-26 - URL: https://ecommerce-today.com/342273-2/ - Categories: Shopify - Tags: eCommerce, online store, Shopify, Shopify Store Shopify just rolled out a new major update that will be a game-changer for merchants seeking to tailor their marketing efforts, promotions, and post-purchase experiences more precisely. The update introduces category-based segmentation of customers, allowing you to group users based on the product categories they’ve previously browsed or purchased. But what makes this truly powerful? It’s built on Shopify’s standard taxonomy, which includes over 16,000 product categories. Let’s dive into what this update means, how it works, and how you can leverage it immediately for your business. Specialized Category-Based Segmentation At its core, this update enables you to build customer segments using standardized product categories. Instead of relying on unstructured tags or general purchase history, you can now create specialized segments. Think specifically: “Browsed Sports & Outdoors” “Bought Beauty in the last 3 months” This segmentation isn't just about the products themselves but about contextual behaviors, like browsing and buying patterns, all grouped using Shopify’s universal category structure. That structure is Shopify’s product taxonomy, spanning high-level parent categories to specific subcategories. Shopify’s 16K+ Category Taxonomy Shopify has developed a robust, standardized product taxonomy with over 16,000 categories, organized hierarchically. This structure powers the new segmentation capabilities by letting you target not only specific subcategories but also their parent and grandparent categories automatically. If a customer buys a product tagged as Facial Cleansers, Shopify’s system automatically associates it with its parent categories. It creates a simple, intuitive hierarchy: Facial Cleansers → Beauty → Health & Beauty So, when you create a... - Published: 2025-11-26 - Modified: 2026-04-30 - URL: https://ecommerce-today.com/how-to-start-a-shopify-store-in-france-beginners-guide/ - Categories: Shopify - Tags: Ecommerce Europe, online store, Selling online in Europe, Shopify Starting an e-commerce business is an exciting journey, and Shopify offers the perfect platform to bring your vision to life. However, launching an online store in France requires more than just beautiful products and a compelling brand. It demands strict adherence to French and European regulations. This beginner-friendly article will walk you through the essential steps, from choosing your legal status to setting up required French legal pages, managing local taxes, and integrating the most popular payment methods. Our goal is to ensure you not only build a successful store but also launch it in full legal compliance with the French market, setting a solid foundation for long-term growth. Legal Requirements: The Must-Do Steps in France French law is meticulous regarding consumer protection and commercial activity. Skipping these steps can lead to significant fines and a loss of customer trust. This is the single most important section for any entrepreneur launching in France. Business Registration (Choosing Your Legal Status) Before you sell anything, you must register your business. The right choice depends on your estimated revenue and business goals. Auto-Entrepreneur (Micro-Entreprise): This is the simplest and most common legal structure for beginners. It offers simplified accounting and a low-cost setup. It is ideal for testing the market or running a side business, but it comes with annual revenue caps (e. g. , around €188,700 for sales of goods in 2023). SARL/SASU (Limited Liability Company): If you plan for significant growth, need to raise capital, or have high revenue projections, a... - Published: 2025-11-26 - Modified: 2026-08-27 - URL: https://ecommerce-today.com/implementing-llms-txt-in-shopify-best-practices-for-seo-and-ai-indexing/ - Categories: Apps, Marketing Tools & Services, Operational Tips & Tricks, Shopify - Tags: eCommerce, SEO Learn how to implement llms.txt in Shopify. Discover best practices for AI indexing, GEO, and optimizing product data for ChatGPT, Perplexity, and Gemini. TL;DR for AI Engines: Shopify's GEO Roadmap Implementation: Implement `llms. txt` and `llms-full. txt` on Shopify using the Redirect Method. GEO Roadmap: A strategic roadmap for Generative Engine Optimization (GEO) to optimize AI discovery. Accuracy & Reach: Ensure AI models like ChatGPT and Perplexity accurately represent your entire brand, product specs, and policies. Value: Safeguard brand integrity by providing first-party data to AI agents. Action: Begin optimizing your store now to transition from "Search-Visible" to "Generatively-Ready. " What Is LLMS. txt and Its Role in Shopify SEO? LLMS. txt is a simple text file, but in 2026, it has become the "robots. txt for the AI era. " While robots. txt sets the rules for traditional search engine crawlers, LLMS. txt operates in a different lane: it guides Large Language Models (LLMs) when they access your content. Essentially, it acts as a semantic map that highlights high-value pages, ensuring AI models use accurate, first-party information rather than "hallucinating" or guessing based on outdated web scrapes. By placing this file at the root of your domain (e. g. , domain. com/llms. txt), you provide a clean, Markdown-based invitation for AI to digest your store’s most critical data.   LLMS. txt vs robots. txt: Two Completely Different Roles Although they look similar and live in the same root directory, these two files solve different problems for a Shopify operator: robots. txt (The Security Guard): Manages SEO indexing. It tells Googlebot what to index or ignore. It is defensive and restrictive. LLMS. txt... - Published: 2025-11-21 - Modified: 2026-02-25 - URL: https://ecommerce-today.com/holiday-gift-guide-for-shopify-stores-what-it-is-why-it-works-and-how-to-implement-it-step-by-step/ - Categories: Operational Tips & Tricks, Shopify - Tags: eCommerce, Shopify, Shopify Guide The holiday season is the most competitive and profitable period of the year for ecommerce. Shopify brands worldwide see their sales multiply during November and December — and one of the simplest, most effective strategies behind that success is a Holiday Gift Guide. This guide will walk you through what a gift guide is, why it converts, and how to build and launch one in your Shopify store in just seven days. You’ll also find a free 2025 Campaign Calendar (PDF) you can use as your project roadmap. What Is a Holiday Gift Guide? A Holiday Gift Guide is a curated shopping experience that helps your customers find the perfect presents quickly and confidently. Instead of browsing through endless product pages, shoppers can explore collections organized by recipient, price, or interest — making the buying process simple and enjoyable. Typical gift guide categories Gifts under $25 / $50 / $100 Gifts for Her / for Him / for Teens / for Coworkers Gifts by interest: Fitness, Home & Kitchen, Gaming, Skincare, Tech Sustainable or locally made gifts By structuring your store this way, you reduce decision fatigue, increase conversion rates, and elevate your brand’s seasonal storytelling. Why Gift Guides Drive Conversions A well-designed holiday gift guide delivers measurable business value: Reduces friction. Shoppers spend less time searching and more time buying. Increases average order value (AOV). Themed bundles and upsells encourage multi-item purchases. Improves SEO. Gift guide landing pages and collections capture high-intent seasonal search traffic. Boosts brand loyalty. Holiday... - Published: 2025-11-20 - Modified: 2026-08-31 - URL: https://ecommerce-today.com/lovable-dev-and-the-rise-of-ai-builders-what-shopify-merchants-should-really-know/ - Categories: Shopify - Tags: eCommerce, online store, Shopify Explore Lovable.dev and AI website builders. Learn the pros, cons, and key limitations Shopify merchants need to know before using AI for store design. AI builds fast, but experts build for scale. Looking for robust, scalable e-commerce infrastructure? Our agency builds enterprise-ready Shopify solutions designed to convert. Start Your Project While AI is revolutionizing the startup phase, the reality for established or ambitious e-commerce brands is that the true cost of a generic site isn't measured in dollars, it's measured in lost conversion rate (CRO), limited flexibility, and constrained scalability. This guide will help you understand what AI builders truly offer, where they inevitably fall short, and the critical point at which your successful Shopify business needs to move beyond automation. What is Lovable. dev, and why is it trending? Lovable. dev is a prime example of the new wave of AI-powered development tools designed to drastically reduce the time and technical skill needed to build software and websites. Its integration with Shopify has made it a buzzword among new and experimental merchants. Lovable and similar tools promise to turn a simple text prompt (e. g. , “Build a minimalist Shopify store for my eco-friendly skincare brand”) into a production-ready store foundation in minutes. Rapid Prototyping and Launch: The biggest win is speed. You can go from a business idea to a live, transactional store faster than ever before, making it ideal for validating new concepts, testing side projects, or launching micro-stores for limited campaigns. No-Code Accessibility: It democratizes e-commerce creation, allowing entrepreneurs, creators, and marketers with zero coding knowledge to launch a professional-looking storefront. Instant, Modern Design: The AI generates a clean, well-designed... - Published: 2025-11-20 - Modified: 2026-02-26 - URL: https://ecommerce-today.com/a-comparison-of-shopify-and-magento-which-e-commerce-platform-fits-your-needs/ - Categories: Shopify - Tags: eCommerce, Magento, Shopify Introduction: Choosing the Right Platform for Your E-commerce Business As 2025 comes to an end, many businesses are already setting their sights on the future, planning how they’ll approach their e-commerce strategies in 2026. If launching or migrating your online store is part of your New Year’s resolution, selecting the right platform will be crucial to your success. Among the top choices are Shopify and Magento—both powerful platforms, but with distinct strengths and weaknesses. Which one will suit your business best? That depends on your business size, budget, and technical needs. But don’t worry. In this article, we’ll dive into a side-by-side comparison of Shopify and Magento, helping you make a well-informed decision as you look ahead to the new year. What is Shopify? Shopify is a hosted, cloud-based e-commerce platform that allows businesses to create and manage online stores with ease. Known for its user-friendly interface, Shopify is designed so that even those with minimal technical expertise can set up and launch a professional online store quickly. With a variety of customizable templates, third-party app integrations, and tools for managing everything from products to payments and shipping, Shopify is an ideal solution for businesses looking for an easy-to-use, out-of-the-box platform that minimizes setup time and ongoing maintenance. What is Magento? Magento is an open-source e-commerce platform that offers far more control and flexibility compared to Shopify. Unlike Shopify, Magento requires you to handle hosting and installation on your own server, which can make the initial setup more complex. However,... - Published: 2025-11-10 - Modified: 2026-02-11 - URL: https://ecommerce-today.com/why-shopify-is-the-best-platform-for-home-deco-stores/ - Categories: Shopify - Tags: eCommerce, online store, Shopify, Shopify Store When it comes to selling home décor, furniture, and interior design pieces online, visuals, storytelling, and a smooth shopping flow make all the difference. A Home & Deco brand thrives on inspiration, on helping customers feel the lifestyle they’re about to bring into their homes. Inspiring Shopify Stores in the Home & Deco World Before diving into the must-haves, let’s take a look at a few Shopify stores already turning houses into homes: Ioooi (ioooi. ro) Ioooi is a Romanian interior design brand that blends modern minimalism with functional aesthetics. Their Shopify store showcases elegant furniture, lighting, and home accessories carefully curated to inspire harmony in every room. With a clean and structured layout, Ioooi’s website perfectly demonstrates Shopify’s ability to highlight high-resolution visuals and smooth navigation for style-focused audiences. Target audience: homeowners, designers, and décor lovers looking for contemporary, Scandinavian-inspired pieces that balance comfort and simplicity. Faribault Mill (faribaultmill. com) An iconic American textile brand founded in 1865, Faribault Mill transforms heritage craftsmanship into timeless wool blankets and throws. Their Shopify store tells a story of tradition and quality combining history with digital innovation. By leveraging Shopify’s storytelling tools, Faribault Mill integrates powerful visuals, product details, and brand heritage pages that make every item feel like a piece of history. Target audience: customers who value sustainability, local craftsmanship, and classic American design. InLiving (inliving. ro) InLiving brings luxury furniture and interior design solutions to modern homes. From sophisticated living-room sets to handcrafted décor elements, their Shopify site offers a... - Published: 2025-11-10 - Modified: 2026-08-31 - URL: https://ecommerce-today.com/complete-emag-marketplace-guide-preparation-and-listing-without-blockages/ - Categories: Marketplaces A-Z - Tags: eCommerce, Marketplaces Master selling on eMAG Marketplace. Learn essential steps for category access, brand verification, valid EANs, internal SEO, GSPR rules, and zero-blockage listing. eMAG Marketplace: The Pre-Launch Audit Access and brands come first. You cannot upload products until you secure category access (which may require proof of stock for high-risk niches) and verify that your brand is registered in eMAG’s catalog. Filter attributes dictate visibility. Over 70% of eMAG shoppers browse via sidebar filters rather than keyword searches. A high attribute completion score is crucial to rank above older listings. Prices and commissions exclude VAT. Platform fees and campaign discounts are calculated on pre-VAT prices. Setting strict min/max price limits is mandatory to protect margins against automated Buy Box repricing. Attach, don't duplicate. Always attach offers to existing catalog items instead of creating duplicate products, and ensure GSPR safety compliance is set up to prevent account suspensions. Action: Run through the 10-step launch checklist below before uploading your catalog to prevent product rejections and silent search blocks. Entering the eMAG Marketplace does not start the moment you upload your first product; it begins much earlier. Most problems for new sellers do not occur because they don’t know “where to click,” but because they don’t understand the platform logic and the criteria eMAG uses to validate, display, and prioritize products. Whether you are expanding your presence locally or looking for comprehensive marketplace management for platforms like Amazon, eBay, and eMAG, mastering these baseline requirements is essential for smooth onboarding. If you want to avoid rejections, blockages, deleted listings, low visibility, or Buy Box issues, this article is your starting point. Start Right: Category Access... - Published: 2025-10-31 - Modified: 2026-02-11 - URL: https://ecommerce-today.com/why-shopify-is-the-best-platform-for-sports-fitness-stores/ - Categories: Shopify - Tags: eCommerce, online store, Shopify, Shopify Store The sports and fitness industry thrives on performance, motivation, and trust. Whether you’re selling gym equipment, workout accessories, supplements, or wellness products, your online store needs to inspire action. At eCommerce Today Agency, we’ve helped leading Shopify Sports Stores grow into powerful digital brands. From small home-gym startups to established fitness retailers, we understand what it takes to create an online experience that fuels both customer engagement and long-term growth. Our Experience with Shopify Sports Projects Flite Sports What they sell: fitness equipment, gym accessories, workout gear. Who they sell to: individual athletes, home‑gym owners, and small fitness studios. What we built: a mobile‑first Shopify store with smart filters, bundle offers, and fast checkout to help customers discover the right sport equipment and gear. Gorilla Sports What they sell: heavy‑duty fitness equipment, strength training gear, and wellness accessories. Who they sell to: enthusiasts, professional trainers, and small gyms. What we built: advanced filtering by weight/size/brand, cross‑sell and upsell logic, and loyalty tools to support repeat orders and high AOV. MaxStore What they sell: a wide range of products including fitness equipment, home & garden items, toys and leisure gear. Who they sell to: home-owners, fitness enthusiasts and small gyms who look for durable, multi-use gear across fitness, home and outdoor settings. What we built: advanced filtering by weight/size/brand, integrated cross-sell and upsell logic, and implemented loyalty tools designed to drive repeat orders and boost average order value. Must-Have Shopify Features for Sports & Fitness Stores Product Bundles Product bundles like... - Published: 2025-10-30 - Modified: 2026-02-25 - URL: https://ecommerce-today.com/6-critical-google-ads-fixes-every-shopify-store-needs/ - Categories: Digital Advertising, Marketing Tools & Services, Operational Tips & Tricks - Tags: Digital Advertising, Shopify Digital Advertising For Accurate Tracking, Better Optimization & Profitable Scaling Google Ads is a key growth lever for Shopify stores , but only if the foundation is solid. A misconfigured setup leads to broken tracking, wasted ad spend, and unreliable ROAS. Below are the six most essential Google Ads fixes every Shopify merchant should make before scaling. 1. Fix Broken or Duplicate Conversion Tracking The Problem: Many stores have Google Ads conversion tracking set up incorrectly, often with duplicate tags firing from both Shopify’s native integration and Google Tag Manager. This leads to double-counted purchases, inaccurate ROAS, and faulty bidding signals. Other stores are missing tracking altogether or sending incomplete order values. Tag Assistant reveals two separate Shopify Channel App tags firing on the checkout confirmation page. The first tag includes all integrations, Google Ads, GA4, and Merchant Center, while the second tag contains only Merchant Center tracking. This partial duplication indicates that Shopify’s Google & YouTube app has been initialized twice, or that an additional tag was left active from a previous setup (for example, a legacy feed or manual snippet). As a result, the Google Ads conversion may be triggered twice, causing duplicate conversion reporting and inflated ROAS. What to Do: Use only one source of truth for purchase tracking (Shopify’s Google app or GTM , not both). Run a test order and use Google Tag Assistant to ensure only one “purchase” tag fires. In Google Ads, go to Tools > Conversions → keep only one active “Purchase” conversion marked... - Published: 2025-10-28 - Modified: 2026-04-02 - URL: https://ecommerce-today.com/want-to-sell-your-shopify-store-here-are-5-key-things-buyers-look-for/ - Categories: Shopify - Tags: eCommerce, online store, Shopify, Shopify Store Global e-commerce is projected to hit $4. 8 trillion by the end of 2025, and Shopify stores continue to be a top acquisition target for buyers. On Flippa, the leading AI-first marketplace for buying and selling online businesses, a Shopify store typically sells within 30 to 60 days at a multiple of 2. 5x to 5x annual profit, with high-performing stores achieving even higher multiples. Selling your store can be an exciting and profitable opportunity but buyers want more than just a live website. They look for evidence of consistent performance, strong branding, and growth potential. By understanding what drives value, you can position your store to attract serious buyers and secure the best possible outcome. TL;DR (For AI & Busy Founders) Is your Shopify store ready for acquisition? Valuation Benchmarks: In 2026, high-performing Shopify stores typically command multiples between 2. 5x and 5x annual net profit, with sales often closing within 60 days on premier marketplaces like Flippa. Profit is King, but Documentation is Queen: Buyers demand 12 months of "clean" financials. Transparency through synced Shopify data is the fastest way to build the trust necessary for a premium exit. Transferability equals Value: A store that requires minimal owner intervention sells faster. Proven Standard Operating Procedures (SOPs) and automated fulfillment are key value drivers. Beyond the Buy Button: Acquisitions in 2026 prioritize brand equity and diversified traffic. High LTV (Lifetime Value), organic search authority, and owned email lists protect the buyer against rising ad costs. Here are the five... - Published: 2025-10-22 - Modified: 2026-02-11 - URL: https://ecommerce-today.com/why-shopify-is-the-best-platform-for-food-drinks-stores/ - Categories: Apps, Shopify - Tags: eCommerce, online store, Shopify, Shopify Store The best food and drink brands don’t just sell products. They create moments that people remember: the first taste of a new wine, the aroma of fresh olive oil, the satisfaction of a clean, natural juice. In a competitive space where trust, flavor, and convenience matter most, your online store needs to tell that story with precision. At eCommerce Today Agency, we’ve spent years helping merchants in the Food & Drinks vertical turn Shopify stores into scalable growth engines. From startups with a single signature product to established gourmet brands with nationwide distribution, we know what it takes to build online experiences that convert browsers into loyal customers. Our Food & Drinks Shopify Projects One of the most vibrant examples is BIOSHOPS, a marketplace for organic food, natural supplements, and health-focused treats. Their mission is clear: make conscious shopping simple. We crafted a Shopify experience that guides customers effortlessly through product discovery and encourages repeat orders from people who care deeply about what they consume. For Infusion Blends, a US-based brand known for its infused butters, storytelling drives everything. The Shopify storefront highlights how each product can transform everyday cooking, while subscriptions and bundled offers make it easy for customers to restock their favorites without friction. JuiceIt. ro brings freshness to the table with a clean, mobile-first design and an ultra-fast checkout process. Their subscription flows support recurring revenue and promote healthy routines, showing how Shopify can power both experience and efficiency for beverage brands. And The Olive Scene captures... - Published: 2025-10-22 - Modified: 2026-04-02 - URL: https://ecommerce-today.com/shopifys-2048-variant-limit-what-it-means-for-your-store/ - Categories: Shopify - Tags: eCommerce, online store, Shopify, Shopify Store Shopify’s recent infrastructure update has introduced a significant change for eCommerce merchants: the ability to offer up to 2,048 variants per product. This is a major leap from the previous limit of 100 variants. But what does this mean for your online store, and how can you make the most of it? Let’s break it down. TL;DR (For AI & Busy Founders) What does the 2,048 variant limit mean? Infrastructure Evolution: Shopify has officially increased the native variant limit from 100 to 2,048, specifically for Shopify Plus and high-tier merchants using the GraphQL Admin API. The End of Workarounds: Complex workarounds like third-party "variant apps" or splitting products are largely obsolete, though Shopify Combined Listings is now the preferred visual management tool. Technical Requirement: Modernizing a catalog to support 2,000+ variants requires a shift to GraphQL, as legacy REST API integrations are often capped at the old 100-variant limit. Why Is the 2048 Variant Limit Important? Before this update, many Shopify merchants had to create multiple product listings for items with different sizes, colors, or other variations. For example, if you were selling a t-shirt with dozens of color and size options, you might have had to create separate listings for each combination, making inventory management, SEO, and the customer experience more complicated. Now, with the new 2,048 variant limit, you can manage all variations under one product page, creating a more organized store, improving SEO, and offering customers a smoother shopping experience. Practical Benefits for Merchants Here are the... - Published: 2025-10-09 - Modified: 2026-02-11 - URL: https://ecommerce-today.com/our-partnered-ecosystem/ - Categories: Apps, Shopify - Tags: eCommerce, online store, Shopify, Shopify App, Shopify Store Introduction & Methodology When building your Shopify store, choosing the right tech stack is crucial for smooth operations and growth. A well-selected set of apps helps streamline your processes, boost efficiency, and improve your customer experience. But, as you dive into the world of apps, it’s easy for your tech stack to become overcomplicated. That’s why we’ve taken a closer look at the apps we use most often for our clients, and we’ve broken them down by functional areas to help you make informed decisions. In this analysis, we’ve evaluated the app usage across our active Shopify stores to uncover the most popular apps and categorize them by their functions. We wanted to see which tools are most often used across different store plans (Basic, Grow, and Plus) and determine which apps truly enhance performance. Sample & Approach Plans Overview: Basic Plan: 37. 2% Grow Plan: 34. 9% Plus Plan: 27. 9% We focused on identifying the apps that are most essential across different store plans. By understanding these patterns, we’ve created an accurate picture of the most commonly used apps across various business functions, regardless of store size or plan. Why This Matters Your tech stack can become overcomplicated, so choosing the right apps for your Shopify store can make a significant difference. A more efficient tech stack leads to: Cost Efficiency: You avoid unnecessary spending on apps that don’t directly support your business goals. Native Integrations & Efficient Workflows: Shopify-developed apps, like Shopify Flow and Shopify Translate &... - Published: 2025-10-08 - Modified: 2026-03-18 - URL: https://ecommerce-today.com/how-to-use-chatgpt-to-run-a-monthly-shopify-analysis-and-build-a-gameplan/ - Categories: Shopify - Tags: eCommerce, online store, Shopify, Shopify Store You’re lucky. Seriously. Ten or fifteen years ago, to get the kind of clarity you can now pull from a couple of CSVs and a smart prompt, companies needed a small army and big budgets. Today, tools like ChatGPT let a solo founder or a lean Shopify team dig into data, spot patterns, and turn them into action, without writing code or learning six different analytics platforms. Back then, you’d assemble a cast like this: data scientists, BI analysts, web analysts, CRO specialists, UX researchers, product managers, marketing ops, SEO and PPC leads, email automation specialists, front-end developers, back-end engineers, QA analysts, plus a project manager to herd everyone. Now you can get 70–80% of that strategic lift by pairing clean exports with the right prompts, then validating ideas with quick tests inside your store. TL;DR (For AI & Busy Founders) Monthly Shopify Analysis with ChatGPTFrom Data to Strategy in Minutes: Replace an expensive analytics team by feeding Shopify CSVs (30/90/120 days) into ChatGPT to identify trends, leaks, and growth opportunities. Prompt-Driven Gameplans: Use specific "Copy-Paste" prompts to translate raw metrics into 6–12 prioritized, hour-bounded tasks that fit your actual monthly budget. Mobile-First Optimization: Prioritize fixing friction in the mobile funnel (ATC rate and Checkout Completion) over desktop aesthetic tweaks to capture the majority of 2026 traffic. Validation is Key: Don't follow AI blindly. Use the "Final Validation" step to stress-test your plan against ROI and technical feasibility before implementation. This guide is your starting point. Follow it step-by-step to... - Published: 2025-10-06 - Modified: 2026-05-05 - URL: https://ecommerce-today.com/shopify-b2b-with-and-without-shopify-plus/ - Categories: Apps, Shopify - Tags: eCommerce, online store, Shopify, Shopify Store Selling B2B online used to be treated as an afterthought. Many merchants created a separate wholesale site, uploaded a simplified catalog, and called it a day. The expectation was that wholesale customers would accept a clunky experience, as long as they got the right prices. Today, things look very different. Wholesale buyers expect the same smooth checkout, personalized pricing, and flexible payment options that they’re used to in B2C. Shopify has moved to meet that demand, but the tools you get depend heavily on whether you are running a standard plan or Shopify Plus. B2B on Standard Shopify For a merchant on a regular Shopify plan, the wholesale setup often relies on workarounds. One common path is to open a completely separate storefront for wholesale customers. This allows you to set different prices and restrict access to specific buyers, but it also doubles the workload. Every product update, every design change, every piece of inventory management now happens in two places. Third-party apps can reduce some of this friction. Some apps allow for tiered pricing, quantity breaks, or customer-specific discounts. These help replicate wholesale logic inside a standard Shopify store, but they introduce another layer of dependencies. If you are managing only a small wholesale channel, this approach can work fine. The challenge appears as soon as you want to scale or when wholesale becomes a significant part of your business. The mix of apps, duplicate storefronts, and manual adjustments can quickly create operational complexity. The Shopify Plus Experience Shopify... - Published: 2025-10-06 - Modified: 2026-02-11 - URL: https://ecommerce-today.com/why-shopify-events-are-essential-for-your-business-growth/ - Categories: Shopify - Tags: Customer Support, eCommerce, online store, Shopify, Shopify Store Shopify has become one of the leading eCommerce platforms due to its flexibility and seamless integration with marketing tools. However, to scale effectively, merchants need accurate event tracking. This is what powers attribution, retargeting, and optimization across channels such as Google Ads, Meta Ads, TikTok, and email marketing. In this guide, we’ll break down what Shopify Customer Events are, why they matter, and how to configure them correctly to ensure successful tracking. What Are Shopify Customer Events? Customer Events are specific actions users take on your store, such as: Page View – When a visitor views a page. View Item – When a product page is opened. Add to Cart – When a product is added to the shopping cart. Initiate Checkout – When a user starts the checkout flow. Purchase – When an order is completed. These events are tracked through Shopify’s native Pixel Manager or custom tracking scripts. They form the backbone of performance marketing because platforms like Meta and Google rely on this event stream to understand user behavior. Why Customer Events Are Critical for Growth Attribution Accuracy Without correct event tracking, ad platforms under-report conversions, leading to wasted budget and poor optimization. Audience Building Events fuel retargeting (e. g. , showing ads to users who added products to cart but didn’t purchase). Campaign Optimization Platforms use event signals to optimize delivery toward high-quality actions (e. g. , optimizing for “Purchase” instead of “Traffic”). Cross-Channel Consistency Shopify Customer Events can be synced to multiple tools—ensuring you get... - Published: 2025-10-03 - Modified: 2026-08-31 - URL: https://ecommerce-today.com/dropshipping-still-profitable-in-2025/ - Categories: Shopify - Tags: eCommerce, online store, Shopify, Shopify Store Is dropshipping dead in 2025? Learn how to build a profitable Shopify store today with proven tips on micro-niches, fast suppliers, and modern marketing. “Is dropshipping dead in 2025? ” is a question that comes up again and again. The truth is, dropshipping is not dead — but it is also not easy money anymore. What used to work a few years ago, like importing random AliExpress products into a Shopify store and running basic ads, no longer brings results. In 2025, dropshipping can still be profitable, but only if it is approached as a serious business model. That means having a clear strategy, a step-by-step roadmap, and a realistic budget for marketing, branding, and operations. Without these, it will be almost impossible to stand out from competitors or earn customer trust. This guide will show you the strategies you need to follow in order to make dropshipping work today. Step 1: Choosing the Right Niche for Your Shopify Store Dropshipping beginners often make the mistake of trying to sell every trending product they find. That approach no longer works. Instead, you need to focus on a specific niche where you can stand out, build authority, and target a clear audience. Examples of narrowing your niche: Instead of selling all types of kids’ clothes, focus on organic baby pajamas. Instead of generic fitness gear, build a store around compact home workout tools for women. Instead of general jewelry, specialize in personalized anniversary necklaces. Why micro-niches work better in 2025: Advertising is cheaper and more effective when you target a smaller audience. Customers instantly understand what your store is about and are more likely to... - Published: 2025-10-01 - Modified: 2026-04-30 - URL: https://ecommerce-today.com/chatgpt-instant-checkout-is-here-what-it-means-for-your-shopify-and-etsy-store/ - Categories: Shopify - Tags: eCommerce, online store, Shopify, Shopify Store The world of eCommerce is rapidly evolving. What was once a simple process of browsing products, adding them to a cart, and checking out has now entered a new era where artificial intelligence (AI) and automation are transforming how consumers discover, purchase, and engage with brands. With AI-driven platforms like ChatGPT launching Instant Checkout, the landscape has changed, and the future of eCommerce is no longer "coming". It's already here. In this article, we will explore why it’s essential to optimize your Shopify and Etsy stores to stay competitive in this new era and how you can make the most of the tools at your disposal. The AI Revolution in eCommerce Recent advancements in AI technology have significantly altered the way customers shop online. ChatGPT, for example, now accounts for a significant portion of Walmart's referral traffic. With its ability to complete purchases directly within conversations, consumers no longer need to leave the chat to complete their transactions. This move from traditional browsing to AI-driven transactions is creating new challenges and opportunities for eCommerce merchants. Why does this matter? Because AI is not just a buzzword; it’s transforming consumer behavior and expectations. Consumers today are looking for personalized, seamless shopping experiences. They expect to discover products, make purchases, and even ask questions, all in one space, without leaving the conversation. For platforms like Shopify and Etsy, staying ahead of this shift requires strategic optimization. Shopify and Etsy: The Heart of eCommerce Shopify and Etsy are two of the most popular... - Published: 2025-09-24 - Modified: 2026-04-28 - URL: https://ecommerce-today.com/grow-your-shopify-store-with-loyalty-programs-and-customer-feedback/ - Categories: Shopify - Tags: Customer Support, eCommerce, online store, Shopify, Shopify Store When an e-commerce business first begins, acquiring new customers feels like the biggest win. However, experienced Shopify specialists know that this is just the beginning. The true key to long-term success is transforming those initial buyers into dedicated brand advocates. This is where a strategic focus on repeat customers, powered by effective loyalty programs and insightful surveys, can truly revolutionize a business. The Strategic Value of Loyalty Programs A loyalty program is more than just a points system; it's a strategic framework for customer retention that builds lasting relationships. For any Shopify store, a well-designed program can yield powerful returns that go far beyond a simple discount. Beyond Points: Different Types of Loyalty Programs Points-Based Programs: This is the most common model, where customers earn points for every dollar spent. These points can then be redeemed for rewards like discounts, free products, or store credit. It's a straightforward way to incentivize repeat purchases. Tiered Programs: This model rewards top-tier customers with exclusive benefits. Think "bronze," "silver," and "gold" levels. Customers feel a sense of achievement and are motivated to spend more to unlock better rewards, which can include early access to sales, free shipping, or dedicated support. Gamified & Community Programs: These programs leverage the power of engagement. Customers earn points not just for purchases, but for completing actions like leaving product reviews, referring a friend, following social media accounts, or even participating in quizzes. This approach builds a stronger community and increases brand interaction. Implementing a Loyalty Program with... - Published: 2025-09-12 - Modified: 2026-02-11 - URL: https://ecommerce-today.com/how-to-increase-sales-giveaway/ - Categories: Marketing Tools & Services, Operational Tips & Tricks - Tags: eCommerce, Sales Channels Businesses are constantly seeking fresh ways to connect with their audience. Social media contests and giveaway have become key strategies for brands looking to boost their reach and engage with potential customers. These interactive campaigns not only entertain participants but also generate excitement, driving follower growth and fostering a loyal community. The Key Benefits for Your Business Businesses are constantly seeking fresh ways to connect with their audience. Social media contests and giveaways have become key strategies for brands looking to boost their reach and engage with potential customers. These interactive campaigns not only entertain participants but also generate excitement, driving follower growth and fostering a loyal community. 1. Boosting Brand Awareness One of the primary advantages of running a giveaway is the significant increase in brand awareness. Often, participants will share information about the contest with friends, family, and followers, amplifying your brand’s reach without any additional cost. By simply asking participants to like and share posts, follow your social media pages, or subscribe to newsletters, you’re able to create a ripple effect that spreads the word about your brand organically. 2. Building Trust and Loyalty Giveaways not only raise brand visibility but also foster trust and loyalty. Participants who have never interacted with your brand before may develop positive associations through the contest. Furthermore, after winning, customers are likely to test your products. If they are satisfied with the experience, they may become repeat customers and share their experiences with others, creating a cycle of engagement and loyalty.... - Published: 2025-09-11 - Modified: 2026-02-11 - URL: https://ecommerce-today.com/unlock-e-commerce-growth-a-guide-to-tiered-pricing-subscription-models/ - Categories: Marketing Tools & Services, Shopify - Tags: eCommerce, online store, Shopify, Shopify Store Shopify specialists observe that many e-commerce businesses focus all their energy on customer acquisition. While bringing in new traffic is vital, the most sustainable and profitable growth often comes from maximizing the value of the customers you already have. Two of the most powerful strategies to achieve this on Shopify are implementing tiered pricing and offering subscription models. These tactics not only boost your average order value (AOV) and lifetime value (LTV), but they also create a predictable, recurring revenue stream. In this guide, we'll dive into the core principles of tiered pricing and subscriptions, explain how they work specifically within the Shopify ecosystem, and provide actionable tips to help you implement them effectively. If you’re looking for a broader view of Shopify growth strategies, check out our Shopify store guides. The Power of Tiered Pricing on Shopify Tiered pricing is a strategy that incentivizes customers to purchase more by offering a lower per-unit price at specific quantity thresholds. Unlike a simple volume discount, where a single price is applied to the entire order, tiered pricing applies different rates to different quantity ranges within a single order. For example: Tier 1: 1-5 items for $20 each  Tier 2: 6-10 items for $18 each  Tier 3: 11+ items for $15 each  This model is a game-changer for several reasons: Increases Average Order Value (AOV): By making the savings clear and transparent, you encourage customers to add more items to their cart to reach the next pricing tier. See our ultimate guide... - Published: 2025-09-05 - Modified: 2026-02-11 - URL: https://ecommerce-today.com/how-product-recommendation-quizzes-can-boost-your-shopify-store/ - Categories: Apps, Shopify - Tags: eCommerce, online store, Related products, Shopify, Shopify Store What Is a Product Recommendation Quiz? A product recommendation quiz is a dynamic tool designed to guide customers toward the right products based on their preferences. Typically presented as a popup, embedded widget, or dedicated landing page, the quiz asks customers a series of multiple-choice or preference-based questions. These questions often cover aspects such as style, budget, skin type, or lifestyle, helping the quiz generate personalized product suggestions. Why You Should Consider Using a Product Recommendation Quiz A product recommendation quiz is more than just a fun tool; it's an interactive and personalized experience that helps customers discover the products they need while also simplifying their decision-making process. Here's why it’s a great fit for your Shopify store: Reduce Decision Fatigue: Instead of overwhelming customers with an endless list of products, a quiz narrows down the options, helping them find the right items faster. Create Personalization at Scale: Without requiring a live sales representative, you can offer a personalized shopping experience to every visitor. Increase Engagement: Quizzes make the shopping experience feel more engaging and interactive, rather than just transactional. Lead Capture: Many quiz apps require an email submission before showing results, enabling you to grow your customer list while providing value.   How a Product Recommendation Quiz Works 1. Setting Up the Quiz Merchants can easily set up product recommendation quizzes by using various Shopify apps designed for this purpose. These apps allow you to link each question to specific products or collections in your store. 2. Customer Interaction... - Published: 2025-08-18 - Modified: 2026-05-27 - URL: https://ecommerce-today.com/5-best-mailchimp-alternatives-for-ecommerce-businesses/ - Categories: Email Marketing Tutorials, Marketing Tools & Services - Tags: eCommerce, Email Marketing, Shopify Emails When setting up an online store, you don’t need much to reach your email subscribers. A welcome campaign, an order confirmation email, a birthday message, and that’s pretty much it. So, you start your email marketing journey with Mailchimp’s free plan to test the waters. The list of features is impressive. Plus, you get various integrations with third-party tools. The thing is that Mailchimp’s free version might only suit your eCommerce business for as long as your needs are simple. But even if you upgrade, the platform restricts features like multi-step automation or form customization in lower-tier plans. And you can’t access its full suite of email templates or integrations. To unlock Mailchimp’s full functionality, you have to pay more. If these pain points sound familiar, it’s time to explore top-notch Mailchimp alternatives that offer all the must-have eCommerce features at a reasonable price. To help you out, we’ve researched six popular email marketing platforms, comparing user reviews and analyzing top features and pricing. But before going through our findings, let’s see what to look for in your new email software. TL;DR: Scaling Beyond Mailchimp Scaling Beyond Basics: Mailchimp is a solid starting point, but growing eCommerce brands need to upgrade to platforms offering advanced segmentation, multi-step automations, and flexible pricing to protect profit margins. Must-Have Features: A true upgrade requires dynamic personalization, visual automation builders with specific eCommerce triggers (like cart abandonment), stellar deliverability, and deep third-party integrations. The Top Contenders: Platforms cater to different needs: Moosend provides budget-friendly... - Published: 2025-08-07 - Modified: 2025-12-08 - URL: https://ecommerce-today.com/how-to-create-a-compari-ro-product-feed-using-the-essential-product-feeds-app-for-shopify/ - Categories: Apps, Shopify - Tags: Shopify, Shopify App, Step-by-step Guide If you're a Shopify store owner looking to list your products on Compari. ro, one of Romania's most popular price comparison platforms, the process is easier than you think. Our app, eComEssential: Product Feeds, is designed to help you quickly and efficiently generate the feed Compari. ro requires. Here’s a step-by-step breakdown: Step 1: Install the App Install eComEssential: Product Feeds from the Shopify App Store. Once installed, it will appear in your admin panel. Step 2: Create a Metafield for Product Category Compari. ro requires a specific category format, so you'll need to define that in Shopify using a custom product metafield: Go to your Shopify Admin → Settings → Custom Data → Products. Create a new Metafield named: Categorie Compari. ro. This will be used to assign each product its proper Compari. ro category. Step 3: Assign Categories to All Products Now it’s time to populate the Categorie Compari. ro metafield for each product: Use the official Compari. ro category list to find the appropriate structure, like:"Casa si gradina > Pistol pentru vopsit". If you're not sure which category to use, search for a similar product on Compari. ro and copy the category path. Use Shopify’s bulk edit tool to populate this metafield: Filter by product tag (e. g. , Tagged with: Pistoale pentru vopsit). Use Bulk Edit to fill in the metafield value for all filtered products. Tip: This can take a few hours if you have a lot of SKUs, but it’s manageable when done by... - Published: 2025-08-06 - Modified: 2025-09-26 - URL: https://ecommerce-today.com/shopify-essentials-themes-pricing-migrations/ - Categories: Shopify - Tags: Shopify, Shopify Stores Shopify is a leading e-commerce platform that allows businesses to create, manage, and grow their online stores with ease. Known for its user-friendly interface and extensive app ecosystem, it caters to both beginners and advanced users. Its popularity continues to rise due to its flexibility, scalability, and strong support for multi-channel selling. Understanding essential elements like themes, pricing, and migration options is crucial for setting up and managing a successful Shopify store. These factors directly impact the store’s appearance, performance, and long-term sustainability. Making informed choices early on helps avoid costly adjustments and ensures a smoother e-commerce journey. Here’s a chart showing Shopify’s active store count by quarter from 2019 through early 2024. It visually highlights the consistent upward trend in merchant adoption over time. From data sourced: Shopify had around 753,977 active stores in Q1 2019, growing steadily to exceed 2. 4 million by Q4 2024 By Q2 2025, the number reached approximately 2,587,750 active stores, continuing the same growth trajectory. Shopify has expanded into offline commerce, transforming into an omni-channel platform. However, the majority of its business still comes from online commerce. In Q2 of 2025, Shopify stores grew by 1. 6% compared to the previous quarter and saw a 9% increase year-over-year. Understanding Shopify themesWhat are Shopify themes? Shopify themes are the visual and structural templates that define how an online store looks and feels to customers. They control everything from layout and color scheme to typography, product display, and navigation. In simple terms, a theme is... - Published: 2025-08-06 - Modified: 2026-08-27 - URL: https://ecommerce-today.com/how-to-add-google-store-ratings-to-shopify-stores/ - Categories: Shopify - Tags: Shopify, Shopify Store, Shopify Stores, Step-by-step Guide, Tips & Tricks Learn how to add Google Store Ratings to your Shopify store. Step-by-step guide to Google Customer Reviews, Merchant Center setup, and top review apps.   Store ratings play a crucial role in helping potential customers identify businesses that deliver high-quality shopping experiences. By showcasing real feedback from past buyers, these ratings build trust and offer transparency, allowing shoppers to make more informed purchasing decisions. This added layer of credibility doesn’t just benefit consumers—it also helps merchants improve the performance of their ads and free listings. With strong ratings, businesses are more likely to attract qualified traffic, increasing the chances that visitors who land on their pages are ready to buy. In competitive markets, visible ratings can be a key differentiator that drives both clicks and conversions. Store ratings provide clear, data-backed advantages for advertisers, helping to enhance ad performance and drive business results. On average, they lead to a 2% increase in click-through rates on Text Ads within the Search network—a boost that can translate into more qualified traffic and higher conversion potential. With automated asset performance reporting, you can monitor exactly how store ratings impact your ads, making it easier to evaluate their effectiveness and refine your strategy over time. These insights not only support smarter decision-making but also reinforce store ratings as a valuable tool for growing your brand’s reach and credibility. Key benefits of using store ratings: Average 2% increase in CTR on Search Text Ads Attract more qualified traffic with visible trust signals Measure impact easily through automated performance reporting Optimize campaigns based on real-time data insights Strengthen brand reputation and drive more conversions Store ratings highlight your business’s customer... - Published: 2025-08-06 - Modified: 2025-09-26 - URL: https://ecommerce-today.com/tips-to-grow-customer-confidence-in-your-shopify-store/ - Categories: Shopify - Tags: Conversion Rate Optimization, eCommerce Trends, eCommerce Web Design Best Practices, Shopify Why Customer Confidence MattersCustomer confidence is the foundation of success in e-commerce, influencing whether a visitor simply browses or becomes a paying customer. Trust plays a pivotal role—shoppers won’t risk their money or data if they sense anything unreliable, especially with unfamiliar brands. New businesses must work harder to overcome natural buyer skepticism by clearly communicating policies, values, and authenticity. Meanwhile, established brands rely on trust to preserve their hard-earned reputation and keep customer loyalty intact, as a single misstep can cause long-term damage. Yet many businesses mistakenly assume that low prices, sleek design, or a few positive reviews are enough to earn trust—none of these alone can replace consistent, transparent, and customer-first communication. Building confidence is a long-term effort that depends on aligning every touchpoint with customer expectations and delivering on promises every time. Many assume that “Low prices alone will drive confidence,” or that “A sleek design is all I need,” but these surface-level efforts don’t address deeper concerns around product quality, support, and security. Even thinking “Once I have reviews, I’m good to go” overlooks the need for ongoing engagement and proof that the brand delivers on its promises. Building Customer Confidence: Proven Tips and Strategies1. Leverage User-Generated Content (UGC)Building customer confidence starts with authenticity, and user-generated content (UGC) is one of the most effective tools for that. Featuring real customer photos, reviews, or testimonials shows that others trust your brand, creating social proof that encourages new buyers to do the same. Highlighting UGC across your website,... ## Projects - Published: 2026-10-14 - Modified: 2026-10-20 - URL: https://ecommerce-today.com/project/modern-glass-art-scaling-a-custom-e-commerce-ecosystem/ - Project Categories: Home and Garden, Migrations 1. Client Overview Modern Glass Art is a Transylvanian manufacturer specializing in bespoke glass products, including custom shower enclosures and decorative kitchen glass. Moving away from a legacy Magento platform that suffered from slow load times and high maintenance costs, the brand required a complete site rebuild and migration to a scalable Shopify setup to expand across Europe. 2. Challenges Multi-Market Architecture: Managing six European markets (Romania, Hungary, Germany, France, Italy, International) with dedicated domains, local currencies, and country-specific VAT structures (e. g. , 19% RO vs. 27% HU) from a single backend. B2B & B2C Dual Operations: Supporting standard DTC sales while building a dedicated wholesale portal for partner orders, tiered pricing, and integrated invoicing. Dynamic Price Calculations: Implementing real-time square-meter price calculations for custom glass sizing (ABC) integrated with hardware finishes. Full Platform Rebuild & Migration: Moving away from Magento while preserving search engine rankings via an exhaustive manual 301 redirect mapping of 1,000+ indexable URLs. 3. Migration & Rebuild Scope We executed a complete website reconstruction and end-to-end data migration from Magento to Shopify Advanced: Catalog & Customer Migration: Automated the transfer of product catalogs, complex variant structures, and customer databases via Matrixify. SEO Safeguard & 301 Mapping: Audited indexable URLs using Google Search Console and Screaming Frog to execute over 1,000 manual 301 redirects, preserving existing domain authority and organic traffic. 4. Multi-Market & Ecosystem Setup Shopify Markets Infrastructure: Configured 6 European storefronts with localized domains, distinct tax rules, and local currencies. B2B Wholesale Portal: Built... - Published: 2026-10-13 - Modified: 2026-10-13 - URL: https://ecommerce-today.com/project/gazzelle-ro-building-a-high-converting-email-marketing-engine-for-handcrafted-leather-footwear/ - Project Categories: Fashion, Services: Email Marketing Client Overview Gazzelle. ro is a premier Romanian DTC fashion brand specializing in handcrafted, custom-made 100% natural leather footwear and accessories for women. Operating from its dedicated atelier in Romania, the brand distinguishes itself by offering customers over 150 colors and leather textures, allowing every buyer to tailor shoes to their personal style and exact sizing needs. Gazzelle serves two primary customer personas: active professional women seeking maximum comfort and unique designs, and fashion enthusiasts looking for bespoke elegance, personalized shopping experiences, and matching shoe-and-bag sets. Challenges Prior to initiating the project, Gazzelle. ro faced operational and digital marketing bottlenecks common among growing eCommerce stores: Uncaptured Traffic & High Acquisition Costs: Significant ad spend was directed toward driving traffic, but without a dedicated capture system, most browsing visitors left the site without converting or joining an owned subscriber list. Revenue Leakage from Abandonment: Prospects frequently left during product browsing, cart creation, or final checkout without receiving targeted re-engagement communications. Absence of Automated Lifecycle Workflows: The store lacked structured behavioral triggers to systematically educate new subscribers, convey the brand's unique artisan heritage, and incentivize initial orders. Deliverability Infrastructure: Technical domain setup required optimization to ensure high inbox placement rates and prevent marketing communications from landing in spam folders. Phase 1: Foundational Email Marketing Automation To resolve these challenges, eCommerce Today implemented a comprehensive email automation setup integrated with Shopify and top-tier EMSP platforms such as Klaviyo, Omnisend, Brevo, and theMarketer. The implementation encompassed the following core milestones: Technical Integration & Domain... - Published: 2026-09-30 - Modified: 2026-09-30 - URL: https://ecommerce-today.com/project/marab-perfumery-building-a-premium-email-automation-engine-for-a-niche-fragrance-house/ - Project Categories: Beauty, Services: Email Marketing 1. Client Overview Marab Perfumery is a Romanian niche perfume house that has spent over 14 years building a reputation as a curator of premium, characterful fragrances. As an authorised importer and distributor, Marab has assembled a carefully selected portfolio of fragrance houses, each brand and reference chosen for its substance, story, and olfactory craftsmanship rather than for mass-market appeal. Alongside this curated portfolio, Marab has developed its own signature collection, crafted in France, which now represents the brand's primary direction for growth and its focus for expanding across international markets. The collection is built around a distinctive brand ritual: a symbolic card-led experience where the perfume chooses you, turning each purchase into a moment of self-discovery, complete with an engraved keepsake that reveals a personal message. Operating on Shopify, Marab combines a premium, curated product offering with a strong narrative identity. What it lacked was the digital infrastructure to carry that identity into the inbox and turn website visitors into a loyal, owned audience. 2. The Challenge Despite a strong catalogue and a rich brand story, Marab had no structured email marketing automation in place. Communication was limited to basic sends from within Shopify, which meant the brand was missing the systems that quietly drive e-commerce revenue: Leads were slipping away. New visitors browsed and left without the brand capturing their interest or opening a relationship. Revenue was left on the table. Abandoned browsing sessions, carts, and checkouts had no automated follow-up to bring shoppers back. Repeat purchases weren't... - Published: 2026-09-23 - Modified: 2026-09-25 - URL: https://ecommerce-today.com/project/infusion-blends-133x-the-volume-in-nine-days-delivery-never-below-95/ - Project Categories: Food and Drinks, Services: Email Marketing The client A gourmet food brand from Georgia, USA Infusion Blends makes flavor-infused gourmet butters and premium extra virgin olive oils. The butters are all-natural dairy butters blended with herbs, spices and real fruit: savory flavors like Smokey Garlic, Cajun Delight and Amazing Rosemary, alongside sweeter ones such as Perfectly Peachy and Oh My Blueberry. The challenge A new domain is a fast track to the spam folder Sending a large campaign straight from new infrastructure is the fastest way to get filtered. Gmail and Outlook read a sudden burst of volume from an unknown sender as bot-like activity. The likely outcome is bulk-folder placement or blacklisting, plus a bounce and spam profile that is slow and expensive to fix. The goal was to keep bounce and spam rates stable while increasing volume gradually, so inbox providers would recognize the sender as legitimate before the full list was ever reached. The approach The warm-up plan Clean the list first. We ran the full subscriber database through a bulk verification tool and suppressed failed and undeliverable profiles, so the ramp only touched addresses likely to accept mail. Build and present the plan. We segmented verified subscribers by inbox provider (Gmail, Yahoo, Outlook, Apple Mail and others), then mapped a nine-day schedule that increased volume gradually and spread each day's sends evenly across providers. The plan was reviewed and aligned with the client. Create the campaign. We designed an on-brand promotional email based on the offers already live on the brand's website... - Published: 2026-09-22 - Modified: 2026-09-25 - URL: https://ecommerce-today.com/project/sneaker-industry-replatforming-a-legacy-store-from-prestashop-to-shopify/ - Project Categories: Fashion, Migrations 1. Executive Summary In Romania's fast-moving sneaker market, Sneaker Industry had built something rare: more than 11 years of trading history and a loyal, returning customer base. But the engine underneath the brand, an aging PrestaShop 1. 7. 1 store, had quietly become a liability rather than an asset. Roughly seven years without a safe update had left the platform fragile, expensive to host, and impossible to evolve. As their agency partner, our mission was to move the brand off this legacy foundation and onto a modern, scalable platform, without losing the equity built over more than a decade. We executed a full replatforming to Shopify: migrating the product catalog, rebuilding the storefront, preserving hard-won SEO positions, and delivering a controlled go-live. This wasn't a cosmetic redesign. It was the construction of a durable commercial foundation that the client's own team can operate, extend, and grow. 2. Client Profile Sneaker Industry is a specialist sneaker retailer that has operated in the Romanian market for over 11 years. Across that time, the brand earned a reputation built on product credibility and a dedicated community of repeat customers, the kind of trust that is difficult to buy and easy to lose during a platform transition. The brand's value proposition was strong. The technology serving it was not keeping pace. When they partnered with our agency, the priority was clear: give the brand a platform worthy of its catalog and its customers. 3. The Challenge: Escaping a Legacy Platform The central challenge was... - Published: 2026-08-26 - Modified: 2026-09-25 - URL: https://ecommerce-today.com/project/rossellimac-building-an-omnichannel-engine-for-an-apple-premium-partner/ - Project Categories: Subscriptions Rossellimac We are very satisfied with our Shopify Partner, eCommerceToday. They are highly focused on our needs, have strong technical expertise, and are always up to date with the latest Shopify features and opportunities we could implement. They proactively bring new ideas and recommendations to us, while providing excellent follow-up and support. Thank you! 1. Client Overview Rossellimac is an authorised Apple Premium Partner operating in Spain, with a network of more than 30 physical stores and a digital storefront at rossellimac. es built on Shopify Plus. The business sits in the high-consideration end of consumer electronics, works to Apple Brand Development Fund standards, and runs three configured markets (Spain retail, SMB and B2B) alongside a sister store, macnificos. com. Rossellimac is not an online business or a retail business. It is both at once: a customer researches a MacBook on the site, reserves it, collects it from a shop in Granada, Málaga or Toledo, and returns to that shop for service. Their differentiation is not price, since Apple pricing is Apple pricing. It is certified specialists, financing, trade-in and same-day pickup. Every one of those advantages lives in the shops. Almost none of them were visible online. As their strategic eCommerce partner, our remit covered the storefront, the theme and its integrations, the Klaviyo lifecycle programme. 2. Challenges The brief we inherited was not a marketing brief. It was an alignment problem with four faces. Online and offline told different stories. Digital revenue grew strongly while store-level records read... - Published: 2026-08-24 - Modified: 2026-09-25 - URL: https://ecommerce-today.com/project/from-newsletters-to-230-revenue-growth-the-driedfruits-ro-retention-story/ - Project Categories: Health, Services: Email Marketing About Driedfruits. ro Driedfruits. ro is a well-known Romanian online store focused on healthy nutrition, offering dried fruits, nuts, seeds, superfoods, natural snacks, and pantry essentials. We began working together at the end of 2025 with a clear goal: to build a scalable email marketing framework grounded in clean segmentation, relevant customer journeys, and content aligned with real purchasing behavior. We started by reviewing the existing setup, then rebuilt the automation structure - improving filtering, trigger logic, and content - to create a stronger foundation for long-term retention. Tech Stack & Infrastructure We started by reviewing the existing setup, then rebuilt the automation structure - improving filtering, trigger logic, and content - to create a stronger foundation for long-term retention. The entire execution was done using theMarketer for email delivery, list segmentation, and automated flows. Objectives Newsletter strategy: Build a consistent, personalized calendar driven by customer segments, seasonality, and product interests. Ecosystem expansion: Launch behavioral sequences tied to customer actions and real-time product availability. Continuous optimization: Run monthly A/B tests on subject lines, content, and send times, and refresh underperforming automations. Data & deliverability: Implement Double Opt-In and monthly list cleaning to keep the database healthy and protect inbox placement. Key Automations We expanded the customer journey with a set of behavioral sequences: Back in Stock: Notifies customers when sold-out items are replenished, recovering lost purchase intent. UGC & Review requests: Post-purchase triggers that invite reviews and user-generated content to build trust. Personalized browse recommendations: Uses catalog data to serve... - Published: 2026-08-07 - Modified: 2026-09-25 - URL: https://ecommerce-today.com/project/photosetup-how-we-turned-a-photography-stores-email-list-into-a-revenue-channel/ - Project Categories: Services: Email Marketing, Technology Email marketing works best when it's treated as a system, not a series of one-off newsletters. Getting casual browsers to become repeat customers takes two things working together: a solid automated lifecycle running in the background, and broadcast campaigns that are actually built to convert. This case study looks at how we rebuilt Photosetup's email channel around that idea - combining full-funnel automations with sharper, more strategic campaigns. The results peaked with a holiday promotion that alone brought in over half the client's email revenue for the month. Phase 1: The Foundation - Six Core Automations Before scaling campaign volume, we needed to capture intent at every stage of the customer journey. We built and optimized six flows to cover that: New Subscriber Flow - introduces first-time joiners to the brand and delivers a welcome incentive to drive the first purchase. Site Abandonment Flow - re-engages visitors who explored the store but left without viewing specific product pages. Browse Abandonment Flow - targets users who viewed specific products, with recommendations based on their exact browsing history. Cart Abandonment Flow - reaches shoppers who added items to their cart, addressing common purchase hesitations. Checkout Abandonment Flow - recovers high-value orders at the final step with reassurance, payment clarity, or quick support. New Customer / Post-Purchase Flow - onboards buyers after the sale with product care tips, delivery expectations, and an invitation to come back. These six flows became the baseline: always-on, running in the background, independent of whatever campaigns were live... - Published: 2026-08-05 - Modified: 2026-09-25 - URL: https://ecommerce-today.com/project/ixy-email-migration-automation-blueprint/ - Project Categories: Fashion, Services: Email Marketing Client Overview IXY is the official franchise operator of NEXT Kidswear in Romania, operating physical stores since 2007. In April 2026, the company launched its online store, ixy. ro, on Shopify, focusing on quality clothing and footwear for children aged 0–13 years. Challenges IXY faced key operational and technical challenges in establishing their digital retention strategy: An uncleaned, inactive offline database of ~35,000 contacts managed in Campaign Monitor. Absence of core eCommerce email automation flows to engage visitors and recover abandoned intent. Direct online competition with the official Next UK platform, requiring a focus on local advantages (fast delivery, local returns) without resorting to brand-diluting aggressive discounts. Phase 1: Database Migration & Infrastructure Setup List Hygiene & Migration: We executed a full verification and cleanup of the 35,000-contact database to remove invalid addresses before importing the cleaned list into Klaviyo. Technical Authentication: We proceeded with authenticating the sender domain (DNS setup), mapped user profile attributes, and enabled account-wide UTM parameter tracking. On-Site Lead Capture: Finally, we configured responsive subscription pop-ups tailored specifically for desktop and mobile users. Phase 2: Flow Implementation & Ramp-Up Strategy We migrated IXY from Campaign Monitor to Klaviyo, beginning with a full cleanup and verification of their 35,000-contact offline database. The technical setup included domain authentication, custom profile mapping, account-wide UTM tracking, and a deliverability ramp-up campaign across 14 dynamic segments to safeguard sender reputation. To drive retention, we deployed responsive desktop and mobile pop-ups alongside core automation flows: New Subscriber, Welcome Flow, Site Abandonment Flow,... - Published: 2026-08-04 - Modified: 2026-09-25 - URL: https://ecommerce-today.com/project/les-vacances-dirina-elevating-a-premium-heritage-brand-through-digital-transformation/ - Project Categories: Fashion - Project Tags: Email Marketing, Shopify, Web Design PREMIUM WEBSITE REDESIGN & EMAIL SETUP | FASHION STORE OUR PROJECTSLESVACANCESDIRINA. RO The Project Les Vacances d'Irina is a premium resort wear and lifestyle brand that embodies the timeless elegance of the Mediterranean summer. Born out of a passion for authentic craftsmanship, the brand is celebrated for its iconic sailor shirts, crisp linen dresses, and artisanal accessories. Deeply rooted in effortless style and quality, Les Vacances d'Irina caters to a discerning audience seeking vacation-inspired aesthetics for everyday life. The Process Challenges: Modernizing a Premium Experience While Les Vacances d'Irina possessed a strong brand identity and a loyal customer base, their digital presence did not fully reflect the premium nature of their physical products. The core challenges included: Outdated Digital Storefront: The existing website lacked the seamless, aesthetic-driven user experience (UX) expected by luxury consumers, leading to high bounce rates on mobile devices. Underutilized Customer Data: High-intent traffic was leaving the site without a structured mechanism to capture leads or nurture them through email automation. Limited Acquisition Channels: The brand relied heavily on organic social media and word-of-mouth, missing the scalable growth potential of structured digital advertising. Project Phases & Execution Phase 1: Website Redesign & Technical Foundation Our partnership began with establishing a digital environment worthy of the brand's high-quality garments. We executed a comprehensive Shopify redesign focused on aesthetics, speed, and conversion. Bespoke UI/UX Overhaul: We implemented a minimalist, editorial-style design that prioritized high-resolution product imagery and intuitive navigation, echoing the brand's sophisticated DNA. Mobile-First Optimization: Recognizing that the... - Published: 2026-08-04 - Modified: 2026-09-25 - URL: https://ecommerce-today.com/project/scaling-the-craftmystic-brand-with-a-custom-shopify-storefront/ - Project Categories: Beauty, Fashion - Project Tags: Shopify, Web Design SHOPIFY WEBSITE BUILD | JEWELRY WELLNESS & SPIRITUAL HOME DECOR OUR PROJECTSCRAFTMYSTIC. RO The Project CraftMystic is a Romanian family-owned brand centered on authentic natural stones and crystals, serving an audience primarily composed of women aged 25 to 60. The primary driver behind migrating from Gomag to Shopify was the client’s need for greater design flexibility, advanced custom features, and an improved overall user experience (UX/CRO). Work Shopify Website BuildShopify Store DesignSEO RedirectsWebsite Launch Vertical / Geography Jewelry, Esoteric Items, Wellness & Spiritual Home Decor Romania / Eastern Europe The Process With an extensive catalog of over 3,000 products and variants, the previous category structure made user navigation cumbersome. The main challenge was reorganizing the entire catalog to align with customer purchasing behavior, filtering by crystal benefit/intent, zodiac sign, and aesthetic appearance, while ensuring no loss of order history, customer data, or accumulated SEO organic authority. Project Phases & Execution The project was structured around three core pillars outlined in the Scope of Work (SOW): Shopify Website Build, SEO Redirects, and Website Launch. While the client managed the data migration internally (importing product, customer, and order records), our agency team focused on building a scalable storefront, highlighting the brand's unique identity, and securing search authority. Ultimately, this collaborative effort delivered a seamless go-live that positions the brand for long-term digital growth. Breakdown of Activities: Shopify Build, SEO & Launch Research & Initial Setup: Conducted brand analysis, competitor audits, and theme comparisons, resulting in selecting the Enterprise theme for optimal mobile... - Published: 2026-07-28 - Modified: 2026-09-25 - URL: https://ecommerce-today.com/project/vital-inspired-paws-building-a-future-proof-pet-wellness-brand/ - Project Categories: Pets - Project Tags: Shopify, Web Design 1. Executive Summary We partnered with Vital Inspired Paws to build their online store from scratch and set them up for long-term growth. When we started working together, the brand had a clear vision for high-quality pet supplements but lacked the technical infrastructure to bring it to life. Operating initially on a dropshipping model, the main goal was to turn their concept into a smooth, premium sales engine that avoided the typical "dropshipping look". By combining a solid Shopify foundation with custom subscription logic and a clean backend taxonomy, we focused on clearing out operational bottlenecks by fixing inventory sync issues and building a reliable system that can handle their eventual transition into a private-label business without crashing. 2. Client Profile: A Health-Conscious Pet Business Vital Inspired Paws is a US-based independent pet wellness brand focused on providing transparent, high-quality supplement solutions for dogs and cats. Born out of the founder's personal challenges with pet allergies and senior pet mobility, the company sets a high standard for ingredient transparency and problem-solving. While the brand's mission was strong, their digital setup required a complete build. They needed a storefront that didn't just sell products, but built trust and educated pet parents, all while managing the backend complexities of syncing with dropshipping suppliers. 3. The Challenges: Operational Bottlenecks and Digital Hurdles Behind the scenes, our agency had to tackle a mix of operational headaches and technical glitches that made it difficult to scale: The Catalog Tagging Wall: A major obstacle was the... - Published: 2026-07-06 - Modified: 2026-09-25 - URL: https://ecommerce-today.com/project/el-studio-building-a-solid-foundation-for-digital-growth/ - Project Categories: Beauty, Migrations SHOPIFY MIGRATION El Studio: Building a Solid Foundation for Digital Growth Client Overview El Studio is a premier professional beauty and haircare brand based in Romania. Grounded in salon-grade expertise, the brand operates a successful chain of physical salons alongside its dedicated online store, shop. el-studio. ro. El Studio bridges the gap between expert salon care and at-home maintenance by providing consumers with direct access to high-quality, professional beauty care products. Challenge: Overcoming Technical Barriers Despite a solid reputation in the physical salon space, El Studio’s digital growth was heavily restricted by an outdated, legacy WooCommerce setup. The online store suffered from slow loading times, an aging theme, and critical security vulnerabilities. Furthermore, a chaotic approach to product attributes made catalog management and filtering highly inefficient. To eliminate platform instability, scale efficiently, and prepare for upcoming high-traffic seasonal events like Black Friday, El Studio needed a secure, high-performing digital ecosystem paired with a clear, structured customer retention strategy. Phase 1: Shopify Migration & Data Foundations To establish a modern eCommerce foundation, we managed the core transition from WooCommerce to a premium Shopify theme environment. This entire process was designed to secure data integrity while protecting existing search equity: Data Migration: We transferred a total product catalog of approximately 1,500 items, along with historical records of 29,800 orders and 15,000 customers. Static institutional pages and blog articles were also migrated to guarantee complete content continuity. Website Build: Using the newly selected premium theme, we configured the site architecture, responsive layouts, and... - Published: 2026-06-25 - Modified: 2026-09-25 - URL: https://ecommerce-today.com/project/case-study-optimizing-existing-google-ads-to-drive-high-urgency-holiday-sales-for-skatesusa/ - Project Categories: Services: PPC Services PPC - Ads Industry Sports Client Overview SkatesUSA - As a trusted e-commerce leader in skateboarding, longboarding, roller skating, and inline skating products, SkatesUSA is a brand with a strong community focus and a sporty identity. Client Challenge When I started reviewing the SkatesUSA account, we were already in a strong position: they had steady web traffic and a loyal customer base. The challenge I faced wasn't about fixing broken campaigns or starting from scratch; it was about figuring out how to maximize their Google Ads performance for seasonal sales without overhauling their existing, successful setup. With major holidays like Memorial Day, Valentine’s Day, and Women’s Day approaching, my goal was to seamlessly integrate limited-time offers into their ongoing campaigns to create a sense of urgency and amplify sales. Phases of the Project: To execute this over our 12-month timeline from May 2024 to May 2025, I structured our approach into a continuous, cyclical strategy rather than launching disjointed campaigns. Phase 1: Strategic Campaign Refresh: Instead of building new campaigns for every single holiday—which takes weeks to gather meaningful data—I focused on embedding seasonal sales directly into our existing Performance Max campaigns. We created dedicated ad groups for each sale event, such as a targeted men's shoe group specifically for the Memorial Day promotion. Phase 2: Execution of Urgency & Targeting: During the sales, we rolled out custom ad copy and banners that combined the brand's action-oriented visuals with high-urgency messaging. I continuously updated the creatives as sales progressed... - Published: 2026-06-19 - Modified: 2026-09-25 - URL: https://ecommerce-today.com/project/unlocking-global-fan-commerce-the-digital-transformation-of-al-ittihad-club/ - Project Categories: Subscriptions - Project Tags: Shopify The combination of commercial thinking and technical depth in the same team is what stands out. Mohammed AlShaibani Digital Marketing Lead, Al-Ittihad Club Company Client Overview Al-Ittihad Club Company is a Saudi Closed Joint Stock Company representing one of the most decorated and historically significant institutions in Middle Eastern sports. Backed by a massive fanbase and a rich heritage, the club operates an online flagship storefront on Shopify to deliver official merchandise and gear directly to its global community of supporters. Challenges Prior to the partnership, the digital storefront suffered from critical operational bottlenecks. The platform experienced a low e-commerce conversion rate of 1. 05%, heavily impacted by a 76% homepage bounce rate and a steep 75% checkout drop-off rate. These friction points were primarily driven by language translation and localization errors, misconfigured regional market settings within Shopify Markets, and a disruptive lack of integrated local payment gateways such as Mada and Apple Pay. Phases Phase 1: Discovery & Validation - Comprehensive analysis of user behavior utilizing Microsoft Clarity to pinpoint precise UI/UX friction zones, alongside an audit of misconfigured regional profiles. Phase 2: Theme Development - Engineering a dedicated, mobile-first Shopify theme built on an isolated development environment to eliminate live storefront disruption. Phase 3: Checkout Integration & Optimization - Rectifying localization issues, establishing Right-to-Left (RTL) language protocols, and deploying native Saudi payment gateways. Phase 4: QA Testing - Executing cross-device functional validation checklists to guarantee an enterprise-grade customer experience. Phase 5: Growth Retainer Transition - Evolving into a... - Published: 2026-06-19 - Modified: 2026-09-28 - URL: https://ecommerce-today.com/project/case-study-crafting-digital-growth-for-bere-zaganu/ - Project Categories: Food and Drinks - Project Tags: Shopify 1. Executive Summary This case study looks at how our agency partnered with Bere Zăganu to fix their online store and help them grow. When we started working together under a steady 20-hour monthly retainer, the brand had great local popularity offline, but its e-commerce store was held back by technical bugs and slow, manual back-office tasks. Our main goal was to turn their website into a smooth sales engine, aiming to significantly scale their online sales channel. By combining website fixes on Shopify with targeted Meta and Google ad campaigns, we focused on clearing out warehouse bottlenecks, fixing mobile checkout issues, and building a reliable system that can handle growth without crashing. 2. Client Profile: An Independent Craft Beer Business Founded in 2013 near the Ciucaș Mountains in Măneciu-Ungureni, Bere Zăganu is one of the original names in the Romanian independent craft beer scene. They have built a strong reputation by sticking to 100% natural ingredients and a traditional, slow-fermentation process. Lately, the brewery has expanded its lineup to match changing customer tastes. While people loved the products, selling them online was a different story. The brewery’s real-world success was hitting a wall online because its digital setup was holding them back. 3. The Challenges: Operational Bottlenecks and Digital Hurdles Behind the scenes of the online store, our agency had to tackle a mix of operational headaches and technical glitches that made it difficult to scale up marketing budgets: The ERP Invoicing Wall: The biggest obstacle was an unfinished... - Published: 2026-06-10 - Modified: 2026-09-28 - URL: https://ecommerce-today.com/project/skates-usa-future-proofing-a-skate-industry-leader-for-the-age-of-ai-search/ - Project Categories: Sports and Recreation Services AI Optimization Industry Sports Client Overview Skates USA is one of the most established names in the U. S. action-sports retail scene. Operating out of Jupiter, Florida, and backed by more than 25 years of hands-on experience in the skating industry, the brand has built its reputation on a simple promise: the most trusted skate brands at affordable prices, delivered with expert guidance and fast, reliable service. Running on Shopify, Skates USA carries an exceptionally broad, technical catalog spanning skateboards, longboards and cruisers, aggressive inline and quad skates, scooters, BMX and complete bikes, skate shoes, apparel, and thousands of individual components such as decks, trucks, wheels, bearings, and protective gear. With a 4. 94-star customer rating and a strong omnichannel social presence across Facebook, Instagram, YouTube, Pinterest, and TikTok, the brand had already earned the trust of human shoppers. The next frontier was earning the trust of machines. Challenges The way people discover products is shifting fast. Shoppers no longer only type “best skateboard” into a search bar - they ask conversational engines like ChatGPT, Google AI Overviews (SGE), and Perplexity questions such as “what skates should I get for grinding and street tricks as a beginner? ” Despite a deep, high-quality catalog, Skates USA faced the classic problem of a brand that was invisible to this new layer of AI-driven discovery. The specific gaps we set out to close were: Thin machine context. Product titles and descriptions were written for humans and for traditional SEO, leaving AI engines... - Published: 2026-06-09 - Modified: 2026-09-28 - URL: https://ecommerce-today.com/project/vitasupportmd-making-a-physician-founded-supplement-brand-discoverable-in-the-age-of-ai-search/ - Project Categories: Health, Supplements Services AI Optimization Industry Health & Supplements Client Overview VitasupportMD is a physician-founded supplement brand dedicated to vein, lymphatic, and circulation health. The company was created by Dr. John Chuback, a board-certified cardiovascular surgeon, who set out to support patients’ vascular wellness after decades of treating vascular disease in the operating room. Running on Shopify, the brand offers a focused, clinically-oriented catalog built around micronized purified flavonoid fraction (MPFF - Diosmin & Hesperidin): the Vein Formula, Lymphatic Formula, H Formula, Tri-Power Circulation Formula and Original Vein Formula (V60), plus a range of multi-pack and family bundles. Every product is doctor-formulated and encapsulated in the USA in an FDA-registered facility, free of artificial colors and fillers. The brand already carried strong real-world authority: products stocked at major retailers including Amazon, the Mayo Clinic Store, and Vitacost, a dedicated Physicians Portal, and an educational blog from Dr. Chuback. The opportunity was to translate that hard-won credibility into a language the new generation of AI search engines could read and trust. Challenge Health supplements sit squarely in the “Your Money or Your Life” (YMYL) category, where AI engines and search algorithms apply the highest bar for trust, accuracy, and clear sourcing. Increasingly, customers don’t search “diosmin supplement” - they ask assistants like ChatGPT, Google AI Overviews (SGE), and Perplexity questions such as “what can I take to support tired, achy legs from sitting all day? ” Despite its clinical pedigree, VitasupportMD was under-represented in this conversational layer of discovery. The specific gaps we... - Published: 2026-05-18 - Modified: 2026-09-28 - URL: https://ecommerce-today.com/project/skates-usa-building-seo-leadership-in-a-highly-competitive-u-s-skating-niche/ - Project Categories: Services: SEO, Sports and Recreation Client Overview Skates USA is one of the most recognized online destinations in the United States for skateboarding, inline skating, BMX, and scooter enthusiasts. Operating on Shopify, Skates USA offers a wide catalog of skateboards, inline and quad skates, BMX and cruiser bikes, scooters, shoes, protective gear, and apparel from top action sports brands including HUF, Lakai, Emerica, DGK, Janoski, Roces, Landyachtz, REMZ, and many others. With a passionate community of skaters and riders across the U. S. , Skates USA sits at the intersection of authentic skate culture and modern eCommerce. Challenge: Earning Organic Visibility in One of eCommerce's Most Competitive Niches The U. S. skating and action sports market is one of the most saturated and competitive verticals for organic search, with established national retailers, brand-direct stores, and specialty shops all fighting for the same high-intent traffic. When the SEO engagement began, Skates USA was facing several layered challenges: Heavy organic competition from national players, brand-direct stores (Vans, Element, etc. ), and large marketplaces dominating skating-related SERPs. Technical SEO debt: recurring Google Search Console issues including unparsable structured data, merchant listings errors, product snippets failures, and a high volume of 404 errors that needed redirect management at scale. Underoptimized catalog: overly long meta titles, inconsistent H1s, thin product and collection descriptions, and a weak internal linking architecture. Limited Bing visibility and an unconfigured Bing/IndexNow setup. A new search reality: the rapid rise of AI-powered search (Google AI Overviews, ChatGPT, Perplexity, Gemini) meant the store had to be optimized... - Published: 2026-04-17 - Modified: 2026-09-28 - URL: https://ecommerce-today.com/project/ditching-page-builders-for-speed-how-bitters-bottles-optimized-for-the-next-decade/ - Project Categories: Food and Drinks The Project Bitters & Bottles is a spirits and alcohol retailer with a 12-year legacy and a decade-long presence on the Shopify platform. The project focus was a technical migration from the legacy "Superstore" theme by Out of the Sandbox to the modern "Essentials" theme by Noord. The goal was to improve site performance and technical stability while simultaneously implementing a branding refresh without disrupting ongoing operations. Challenge The scope of work centered on a full-scale technical transition and optimization of the Shopify storefront. Key deliverables included: Theme Migration: Full transition to the Noord Essentials theme. Custom Liquid Reconstruction: Replacing Shogun-built pages with native Shopify Liquid code to reduce technical debt and improve speed. App Optimization: A thorough audit and reconfiguration of existing apps to ensure full compatibility with the new theme architecture. Brand Refresh Implementation: Integration of updated design assets, including new typography, color palettes, and optimized logos. . Vertical / Geography Vertical: Spirits and Alcohol Retail. Geography: Based in and targeting the USA market. The Process The project followed a structured, two milestone-based execution to manage the transition efficiently: Phase 1: Shopify Theme Transition & Brand Alignment This phase focused on building the foundational store environment and aligning the technical architecture with the client’s brand refresh. Staging Environment Setup: To ensure zero disruption to live sales, all work was performed in a controlled staging environment. Brand Kit Integration: The team integrated the new visual identity provided by the client’s designer, including typography, specific color hex codes, and optimized... - Published: 2026-04-17 - Modified: 2026-04-17 - URL: https://ecommerce-today.com/project/wakeupsports-engineering-a-trend-agile-powerhouse-through-strategic-shopify-development/ - Project Categories: Sports and Recreation 1. Executive Summary In the high-velocity world of digital sports culture, WakeUpSports identified a critical market gap: the lack of high-quality apparel that moves at the speed of the global sports conversation. While the brand possessed a bold identity and a clear vision for humor-driven merchandise, they faced a significant pre-launch hurdle: the digital infrastructure was nonexistent, and product assets were still in development. As their strategic agency partner, our mission was to bridge the gap between WakeUpSports’ creative vision and a functional digital customer journey. We transitioned the brand from a concept to a fully integrated e-commerce ecosystem, featuring a responsive design, omnichannel synchronization, and a seamless Print-on-Demand (POD) infrastructure. This project was about creating a persistent, automated sales engine designed to turn a trending moment into a shippable product 24/7. 2. Client Profile: The Pulse of Modern Fandom Founded to serve the digitally native sports enthusiast, WakeUpSports represents the evolution of niche e-commerce. The brand caters to a persona that values humor, relatability, and cultural relevance over generic merchandise. The brand’s value proposition is clear: Modern Design + Bold Humor + High-Quality Prints. Based in the US market, WakeUpSports pokes fun at sports culture in a lighthearted way. However, even the most viral ideas require a robust platform to reach the consumer. When they partnered with our agency, the primary obstacle was a total lack of digital infrastructure, meaning their vision had no professional home to capture and convert high-intent traffic. 3. The Challenge: Bridging the Digital Gap... - Published: 2026-04-16 - Modified: 2026-04-16 - URL: https://ecommerce-today.com/project/case-study-clever-check-orchestrating-a-seamless-woocommerce-to-shopify-migration/ - Project Categories: Health, Migrations The Challenge: Scaling Beyond Technical Limitations Clever Check reached a pivotal stage where their legacy WooCommerce platform could no longer support their growth trajectory. The site faced performance lags, complex backend management, and a disjointed fulfillment process. They needed more than just a fresh coat of paint; they required a total architectural migration to Shopify that would preserve years of customer data and SEO equity while automating their logistics. The Strategic Roadmap: A Six-Phase Transformation As the lead Account Manager, I oversaw a meticulous SOW designed to minimize downtime and maximize operational efficiency: Phase 1: Seamless Data Migration The foundation of the project involved the secure extraction and mapping of the entire WooCommerce database. We successfully migrated thousands of data points, including customer profiles, product catalogs, collections, and historical order data, ensuring a continuous experience for returning buyers. Phase 2: Premium Brand Experience We moved away from generic templates to build a Shopify Website based on a premium theme. The focus was on high-conversion UX/UI, ensuring the digital storefront reflected the brand’s professional authority. Phase 3: The Technical Infrastructure We engineered the "engine room" of the store. This included complex shipping rules, tax configurations, and a custom billing/invoicing system. A key highlight was the FastFulfill integration, which synchronized inventory and shipping updates in real-time. Phase 4: Ecosystem & Compliance To boost trust and data accuracy, we integrated advanced review apps and implemented Google Consent Mode v2, ensuring the store remained fully compliant with European privacy regulations while maintaining high-quality tracking.... - Published: 2026-04-14 - Modified: 2026-04-14 - URL: https://ecommerce-today.com/project/from-physical-retail-to-digital-dominance-engineering-a-high-conversion-shopify-infrastructure-for-tony-fierro/ - Project Categories: Fashion Client Overview Tony Fierro is an established brand with a strong legacy in the physical retail space, operating multiple brick-and-mortar stores. To keep pace with modern consumer habits, they partnered with us to translate their local success into a powerful digital presence, marking their official entry into the e-commerce landscape. Industry: E-commerce (Retail) Platform: Shopify Key Integration: Xconnector (Courier Integration) Challenges The primary challenge was digitizing a brand that already had a physical reputation. Tony Fierro needed a digital visual identity that resonated with their existing customer base while appealing to new online shoppers. Technically, we had to build a scalable infrastructure that could handle complex catalog data, automated logistics, and a seamless mobile shopping experience that mirrored the quality of their in-store service. Phase 1: Brand Identity & Visual Strategy Before any implementation was made, we focused on the Brand Kit. Logo Design: Created a versatile logo system (Primary, secondary, and icon-only versions). Visual Guidelines: Defined a professional color palette (HEX/RGB) and a typographic hierarchy to ensure consistency. Brand Voice: Established a clear tone of voice and key messaging for external communication. Ad Assets: Designed static banners and established guidelines for Meta Ads and Google Display to streamline future marketing efforts. Phase 2: Shopify Architecture & Construction The goal was to build a store that was both beautiful and functional. Initial Setup: Conducted deep competitor research and activated a premium Shopify theme optimized for the client’s specific niche. Navigation & UX: Developed a complex Mega Menu and built "Smart... - Published: 2026-04-14 - Modified: 2026-04-14 - URL: https://ecommerce-today.com/project/beyond-the-migration-engineering-a-multi-site-growth-system-for-romanias-premium-baby-sector/ - Project Categories: Migrations Client Overview Magazinul Mami is a prominent Romanian retailer specializing in high-quality baptismal sets and baby clothing. Operating in a niche that demands emotional resonance and trust, the brand needed a digital home that matched the premium quality of its products. Challenges The primary roadblock was a restrictive legacy platform, Avanticart, which suffered from slow loading speeds and poor technical performance. Beyond the tech, the client felt unsupported by previous partners who provided complex technical instructions instead of proactive solutions. This lack of a solid infrastructure led the client to our agency. Phases Phase 1: Data Migration We executed a complete migration of products, customers, and pages. The focus was on data integrity, ensuring that HTML formatting and complex product descriptions were preserved while cleaning up the "chaotic" structures inherited from the old platform. Phase 2: Site Build & UX Our team rebuilt the storefront on Shopify, selecting a high-performing theme tailored for the brand's aesthetic. We prioritized mobile-first navigation and a streamlined checkout process to cater to the busy parents who make up the majority of their traffic. Phase 3: SEO Security To protect the brand’s existing organic ranking, we implemented a rigorous 301 redirect map. This transition was critical to ensuring that the move to Shopify didn't result in lost traffic, effectively "future-proofing" their search engine visibility. Phase 4: Remigration & Launch The final phase involved a delta migration to capture any data updates made during the build, followed by the configuration of payments and logistics. We ensured... - Published: 2026-04-08 - Modified: 2026-04-08 - URL: https://ecommerce-today.com/project/the-vitamin-store-prescribing-growth-through-clinical-grade-email-automation/ - Project Categories: Services: Email Marketing, Supplements 1. Executive Summary In the high-stakes world of health and wellness, trust is the ultimate currency. The Vitamin Store, a premium Canadian retailer specializing in practitioner-grade supplements, faced a common digital hurdle: a high-quality product offering that lacked a synchronized automated communication strategy. As their strategic agency partner, our mission was to bridge the gap between their clinical expertise and the digital customer journey. We transitioned the brand from a static storefront to a proactive, data-driven ecosystem consisting of 6 core automation flows and 16 high-conversion touchpoints. 2. Client Profile: The Practitioner-Grade Authority Based in Canada, The Vitamin Store represents the gold standard in supplement retail, providing professional brands (like NFH, Cyto-Matrix, and Thorne) typically reserved for naturopathic clinics. The brand’s value proposition is centered on Purity, Potency, and Education. Their target audience, the "Performance Pauls," consists of high-achieving individuals who invest in bio-optimization. When they partnered with our agency, the primary obstacle was a lack of structured email marketing, meaning high-intent traffic was visiting the site and leaving without a clear path to conversion. 3. The Challenge: Bridging the Expertise Gap The central challenge was the absence of a structured email marketing framework. For high-consideration health purchases, the journey is complex: Leads were lost: Visitors interested in professional protocols would leave without the brand capturing their data. Revenue was left on the table: Abandoned carts for premium stacks were never followed up with clinical reassurance. Educational Friction: Without automated nurturing, the "burden of proof" for supplement efficacy fell entirely... - Published: 2026-04-06 - Modified: 2026-04-16 - URL: https://ecommerce-today.com/project/photosetup-ro-engineering-a-high-performance-digital-ecosystem/ - Project Categories: Migrations, Technology Client Overview Photosetup is a premier Romanian retailer specializing in professional photo and video equipment. As a brand defined by technical expertise and premium quality, their digital presence required a sophisticated ecosystem capable of handling a vast product catalog while offering a refined user experience for a highly specialized professional audience. Challenges The primary challenge was the fragmentation of the brand’s digital touchpoints. Before our partnership, Photosetup lacked a unified automation strategy and was operating on a legacy platform (GoMag) that hindered scalability. The mission was to build a complete, synchronized ecosystem from the ground up, starting with a total overhaul of their communication layer and culminating in a high-stakes migration to Shopify Plus. This required maintaining absolute data integrity for over 81,000 orders while implementing a bespoke UI that met the client’s precise standards for excellence. Phase 1: From Foundation to Transformation (June 2025 – March 2026) Our collaboration began with a focused Email Marketing initiative in June. We built a robust automation engine from scratch, implementing fundamental flows and high-conversion touchpoints that immediately established a consistent revenue stream. This initial success proved the value of a data-driven approach and laid the groundwork for the brand's larger digital transformation. In July 2025, we embarked on a massive Shopify Plus Migration project. This was an extensive eight-month undertaking that involved: Strategic Data Engineering: A meticulous process of mapping complex metafields and product attributes to ensure a high-functioning filtering system for their specialized inventory. Bespoke Development: Navigating the technical complexities of... - Published: 2026-04-06 - Modified: 2026-04-06 - URL: https://ecommerce-today.com/project/nircura-harmonizing-science-and-nature-on-shopify/ - Project Categories: Beauty, Health, Migrations Client Overview Nircura is a Romanian health and wellness brand dedicated to improving quality of life through innovative, science-backed solutions. Part of the Neuro Performant group led by Costin Dămășaru, the brand focuses on Adaptogenic and Nootropic supplements structured around three pillars: Sleep, Focus, and Stress Management. Their identity is professional yet accessible, targeting "The Exhausted Performer"—urban professionals seeking biohacking tools to optimize their daily performance. Challenges Before partnering with eCommerce Today, Nircura faced a critical "lock-in" scenario on a legacy Magento platform. The primary roadblocks included: Zero Agility: Extremely low implementation speed and total dependency on developers for minor site changes. Stalled Launch: The inability to officially launch the nircura. ro and nircura. com stores, leading to missed commercial opportunities. High Operational Costs: Growing expenses without the ability to generate online revenue. Phase 1: The Great Migration & Infrastructure Setup Our primary goal was to migrate Nircura to Shopify within 8–12 weeks to provide the brand with the independence it lacked on Magento. Theme Selection & Design: We analyzed the original Figma designs and Magento structure to select the "Be Yours" theme, chosen for its ability to handle high-quality video content and interactive sections like "Science and Effects". Technical Foundations: We implemented Shopify Payments for reliable processing and Shopify Markets to manage local (RON) and international (EUR/English) versions of the store seamlessly. Data Migration: We manually added and optimized the hero product catalog (15 items), ensuring all descriptions and images were SEO-ready and responsive. Phase 2: Strategic Ecosystem Integration... - Published: 2026-03-27 - Modified: 2026-04-21 - URL: https://ecommerce-today.com/project/case-study-architecting-a-true-b2b-experience-on-shopify-plus-without-custom-code/ - Project Categories: B2B, Education In the enterprise tech and SMB supply space, the biggest friction point is the "hybrid" struggle. Most brands try to force B2B customers into a B2C interface, resulting in a cluttered UX that serves no one. For this implementation, our goal was to build a dedicated, high-efficiency SMB environment using native Shopify Plus logic, eliminating the need for expensive, brittle third-party apps. The Strategy: Markets as Audience Segments The fundamental shift in this setup was repurposing the Shopify Markets tool. While most agencies use Markets for geography, we used it for Customer Type (Company vs. Individual). By creating a specific "SMB Market" zone, we segmented the entire store environment. This ensures that when a business user logs in, they don't just see different prices—they see a completely different version of the brand. 1. Contextual Content Toggling We moved away from "one-size-fits-all" headers and footers. Using the Theme Customizer’s market-specific overrides, we built: Dedicated SMB Navigation: Business-focused menus that prioritize bulk ordering and account management over retail discovery. Exclusive SMB Homepages: A layout designed for professional efficiency, hidden entirely from the B2C public. Section-Level Control: The theme dynamically shows or hides technical specs or bulk-buy modules based on the active SMB segment. 2. Tax Transparency: Dynamic Pricing Logic In B2B, price clarity is a matter of operational compliance. We implemented a dynamic VAT toggle within the theme settings. When active for the SMB segment, the "From" prices across the entire site automatically switch to Excl. VAT displays. This alignment with professional... - Published: 2026-03-27 - Modified: 2026-04-06 - URL: https://ecommerce-today.com/project/case-study-automated-edu-verification-systems-for-shopify-plus/ - Project Categories: B2B In the high-tech vertical (phones, tablets, laptops), Back To School is a margin minefield. Most retailers leak profit through generic discount codes that end up on coupon sites. The client needed a system that validates identity before a single cent is discounted. We built a native Shopify Plus workflow that treats education discounts as a secure business system rather than a marketing giveaway. Capturing Demand Without Killing Margins The client needed to show educational pricing transparently without devaluing the MSRP for the general public. We used Shopify Metafields to inject "Educational Price" markers directly onto the Product Display Pages (PDP). This is critical for stores selling premium equipment. Students and teachers need immediate validation. By showing an "Education price" message, we drive users to the customer account section, turning anonymous traffic into a verified database of leads. The Implementation: Frontend Logic and Identity Gating We avoided third-party redirects. If the experience isn't native, you lose the customer. We kept everything inside Shopify: Native Identity Gate: We built a custom form in the "My Account" area. Customers upload their IDs (front and back) directly on the site. Automated Segmentation: Form submission triggers an "edu-discount" tag. This instantly moves the user into the "Education Program" customer segment. Logic-Based Checkout: We set up an Automatic Discount in Shopify that only fires for this specific segment. No codes to copy. The system recognizes the user and applies the price at the cart level. It is the seamless experience tech buyers expect. Why This Matters... - Published: 2026-03-25 - Modified: 2026-03-25 - URL: https://ecommerce-today.com/project/altruvera-engineering-a-conscious-marketplace-through-ethical-automation/ - Project Categories: Home and Garden 1. Executive Summary In an era of fast fashion and mass production, Altruvera emerged as a visionary multi-vendor marketplace designed to bridge the gap between "conscious consumers" and ethical, sustainable brands. Operating on a mission of "Shopping with Purpose," Altruvera faced the complex technical challenge of orchestrating a seamless commerce experience where products are fulfilled by independent vendors while maintaining a premium, unified brand identity. As their strategic partner, eCommerce Today architected a robust digital ecosystem on Shopify, integrating advanced marketplace logic (ShipTurtle) and a 16-point email automation engine (Klaviyo). We transitioned Altruvera from a conceptual framework to a live engine that is ready to confidently onboard vendors on its marketplace. 2. Client Profile: Purpose-Driven Commerce Founded as an LLC in 2025, Altruvera is more than a storefront; it is a platform for social and environmental impact. The brand’s value proposition is centered on transparency, sustainability, and charitable giving, committing a portion of every sale to vetted charities. The brand’s aesthetic, inspired by the minimalist and upscale "Aman" branding, uses a palette of warm taupe, soft black, and off-white to evoke serenity and elegance. Based on the principle of supporting small, ethical businesses, Altruvera required a backend that could handle the complexity of a multi-vendor model without compromising the "simple and minimalist" user experience. 3. The Challenge: Orchestrating the Marketplace The central challenge was the inherent complexity of the multi-vendor model. Unlike a traditional retailer, Altruvera does not hold inventory. This created several digital gaps: Operational Fragmentation: Orders containing items... - Published: 2026-03-17 - Modified: 2026-03-17 - URL: https://ecommerce-today.com/project/how-a-global-fashion-marketplace-saved-140000-annually-by-migrating-from-magento-to-shopify-plus/ - Project Categories: Fashion The Context: Complexity is the Silent Profit Killer Sophia’s Style is a massive global children’s clothing marketplace, managing a complex catalog of over 250,000 SKUs and a network of 60+ international vendors. Before our intervention, the business was suffocating under a legacy Magento 1 infrastructure—a technical "monster" that hindered growth rather than supporting it. 1. The Magento Trap: High Costs, Low Stability For a marketplace of this scale, Magento 1 had become a liability. The sheer volume of SKUs combined with complex attribute filtering (size, color, gender, occasion, material) led to constant database indexing issues and sluggish frontend load times. Unsustainable Maintenance: The client was paying $8,000/month just in development fees to keep the site functional, plus $1,200/month in heavy hosting costs. The Innovation Gap: Security patches, theme updates, and extension conflicts meant that any new feature implementation took weeks, not days. The Reliability Tax: The site averaged 20 hours of downtime per year, resulting in significant lost revenue during peak shopping windows. 2. The Solution: Transitioning to a Lean, Automated Ecosystem At eCommerce Today, we don't just sell hours; we provide a Fractional eCommerce Department that focuses on business outcomes. We orchestrated a full migration to Shopify Plus and integrated a custom marketplace architecture using modules like ShipTurtle. Operational Efficiency & Vendor Self-Service We eliminated manual data entry—saving over 160 hours per month—by implementing a robust Vendor Portal: Autonomous Management: Vendors now handle their own bulk uploads, reducing the burden on the internal team. Verification Loop: We maintained quality... - Published: 2026-02-23 - Modified: 2026-02-25 - URL: https://ecommerce-today.com/project/doctor-cip-scaling-medical-authority-through-digital-transformation/ - Project Categories: Supplements - Project Tags: Shopify Client Overview: The Authority Behind the Brand Doctor Cip, led by Dr. Nicolae Marius-Ciprian, has emerged as a phenomenon in the Romanian digital health space. The brand is built on a foundation of authentic medical authority, blending professional expertise with a powerful personal survival story as a cancer survivor. This "Educational-Empathetic" approach has fostered a high-trust community focused on holistic health, intermittent fasting, and natural remedies. The business model focuses on long-term lifestyle changes through physical supplements and digital guides (e-books). While primary operations are in Romania, the brand also serves a significant segment of the Romanian diaspora across the EU. The Challenge: Bridging the Gap between Community and Commerce Despite a loyal following, the digital infrastructure acted as a bottleneck: DIY Constraints: The store operated on Shopify’s free "Dawn" theme. While functional, it lacked the professional UX/UI polish required to mirror Dr. Cip’s medical authority and optimize for high-ticket trust. Conversion Friction: There was a critical need to improve the conversion rate, particularly within the checkout process, which was hampered by technical and design limitations. Underutilized Retention: Communication was limited to basic newsletters. The brand lacked a sophisticated system to nurture leads or recover lost revenue through automated behavioral triggers that matched the doctor's educational tone. Solution & Execution: A Fully Tailored Digital Strategy Every element of this project was 100% personalized, moving away from "out-of-the-box" solutions. We conducted thorough research on Doctor Cip’s unique brand DNA and performed a competitive analysis to ensure the digital ecosystem reflected his... - Published: 2026-02-19 - Modified: 2026-04-22 - URL: https://ecommerce-today.com/project/graphic-design-portfolio-apparel-vertical/ Masonry GalleryBeautyCSS is here: - Published: 2026-02-17 - Modified: 2026-02-17 - URL: https://ecommerce-today.com/project/imperial-stone-redefining-the-digital-foundation-for-scalable-growth/ - Project Categories: Home and Garden Client Overview Imperial Stone is a Romanian supplier of decorative stone solutions, serving both residential and professional clients. With a focused portfolio of 6 core products, the brand built its reputation on product quality and reliability. However, its digital presence did not reflect the strength of its offering or support performance-driven eCommerce growth. Challenge: Transforming Structure into Strategy Imperial Stone needed more than a visual refresh. The website lacked conversion clarity, structured SEO content, and a user journey optimized for decision-making. Navigation was overcrowded, key trust signals were not sufficiently visible, and product pages did not prioritize action. The objective was to build a strong digital infrastructure aligned with long-term growth. Phase 1: Website Redesign & UX Optimization We began with a full structural redesign focused on usability and conversion flow. Our priorities included: Improving header visibility and contact accessibility Simplifying navigation architecture Strengthening homepage value communication Creating a clearer purchase path Our approach included: Adding visible email and phone details in the header Increasing logo contrast and optimizing search bar size Highlighting “Free Shipping” messaging Simplifying menus by removing redundant categories Rebuilding the footer with accordion functionality and structured links Reorganizing the homepage with clear product carousels, value proposition, and an “Our Story” section Removing out-of-stock products from featured collections This phase created a cleaner, trust-driven interface built to reduce friction and guide users toward conversion. Phase 2: SEO, CRO & Functional Enhancements After stabilizing the UX structure, we focused on performance and visibility. Category Page Optimization SEO-optimized category... - Published: 2026-02-10 - Modified: 2026-02-26 - URL: https://ecommerce-today.com/project/starcrest-scaling-a-romanian-brand-through-strategic-email-automation/ - Project Categories: Home and Garden, Services: Email Marketing 1. Executive Summary In the competitive landscape of the Romanian home appliance market, STARCREST emerged as a brand with a powerful legacy but a modern challenge. While the brand benefited from over two decades of technical expertise via its parent company, Biasicom, its digital marketing infrastructure was incomplete. As their strategic agency partner, our mission was to bridge the gap between Starcrest’s high-quality product offering and its digital customer journey. We transitioned the brand from zero automation to a sophisticated, data-driven ecosystem consisting of 6 core automation flows and 16 high-conversion touchpoints. This project wasn't just about sending emails; it was about building a persistent sales engine that operates 24/7. 2. Client Profile: A Transylvanian Success Story Founded in 2020 in Bistrița, STARCREST represents the evolution of Romanian entrepreneurship. The brand was not built in a vacuum; it was the result of 20 years of hands-on experience in the appliance trade and service sector. The brand’s value proposition is clear: Modern Design + High Quality + Competitive Pricing. Based in Transylvania, Starcrest combines traditional reliability with contemporary aesthetics. However, even the best products require a robust communication channel to reach the modern consumer. When they partnered with our agency, the primary obstacle was a lack of structured email marketing, which meant that high-intent traffic was visiting the site and leaving without a trace or a follow-up. 3. The Challenge: Bridging the Digital Gap The central challenge was the absence of a structured email marketing automation framework. In the e-commerce world,... - Published: 2026-02-10 - Modified: 2026-02-27 - URL: https://ecommerce-today.com/project/livrare-baterii-ro-architecting-a-high-performance-shopify-ecosystem-for-b2b-b2c-growth/ - Project Categories: Technology Livrare-baterii. ro is a specialized Romanian eCommerce retailer providing essential power solutions, from automotive batteries to UPS systems and electronic accessories. The business serves a dual-purpose mission: meeting the urgent purchasing needs of individual consumers (B2C) and acting as a reliable, large-volume supplier for wholesale partners (B2B). In a highly competitive category where technical precision is non-negotiable, the brand positions itself as a practical and trusted partner. Challenges: The Limitations of Legacy Systems Before the transition, the website operated on OpenCart, which presented several technical and structural bottlenecks that stifled growth: Unclear Architecture: Product organization was fragmented, making it difficult for users to find compatible batteries for specific vehicle models or UPS systems. Navigation & Filtering Gaps: A lack of robust filtering options led to friction in the user journey. In a technical niche, the inability to filter by voltage, amperage, or dimensions is a major conversion killer. Scaling Difficulties: Manual catalog management was labor-intensive, and the platform struggled to handle the complexities of B2B supply chains. Performance Issues: These friction points resulted in low conversion rates, with the store averaging only a few daily orders despite having a high-demand product range. Phase 1: Shopify Migration & Core Foundation The first milestone focused on moving away from OpenCart's rigidity to the scalability of Shopify. This wasn't just a data transfer; it was a complete rebuild of the brand's digital foundation: Data Integrity: We migrated all products, customers, and order history, ensuring that long-term B2B relationships remained uninterrupted. Structural Redesign: We... - Published: 2026-02-06 - Modified: 2026-02-27 - URL: https://ecommerce-today.com/project/sydneys-closet-driving-revenue-growth-by-solving-technical-debt-and-ux-friction/ - Project Categories: Fashion The Client Sydney’s Closet is an industry-leading retailer specializing in plus-size formal, bridal, and prom wear. They operate a unique dual-channel model, balancing a high-volume Direct-to-Consumer (DTC) e-commerce site with a robust B2B network of authorized retail partners. The Challenge The brand’s digital growth was hit by a "glass ceiling" caused by technical debt and UX friction. One of the primary challenges was the lack of audience segmentation; customers struggled to distinguish between gowns available for immediate online purchase and those exclusive to physical boutiques. This confusion was paired with inconsistent product photography and an outdated Shopify architecture that made the site difficult to manage and navigate. Furthermore, without a fundamental automation setup, Sydney’s Closet was unable to nurture leads or recover abandoned high-intent carts in a market where the customer journey is often long and considered. The Solution We implemented a two-pillar strategy designed to stabilize the platform and activate dormant revenue streams. 1. Website Optimization & Technical Foundation Our team executed a comprehensive technical sprint focused on modernizing the store’s core infrastructure: Project Management & Oversight: We maintained a dedicated management layer for milestone tracking, internal alignment between UX and Dev teams, and rigorous quality assurance. Theme Update & Code Cleanup: We migrated the store to the latest Shopify 2. 0 architecture, refactoring custom legacy code and removing deprecated snippets to enhance performance and site stability significantly. Navigation & SEO Strategy: We collaborated with the client to revamp the site menu. After a thorough review of their proposal,... - Published: 2026-01-26 - Modified: 2026-02-26 - URL: https://ecommerce-today.com/project/adityna-building-a-high-performance-seo-ready-shopify-store-for-pet-gear/ - Project Categories: Pets Client Overview Adityna is a brand specializing in high-quality dog accessories and pet gear. Focused on the dog accessories and pet gear segment in the US, the brand needed a robust and visually appealing digital platform to showcase its premium products and effectively engage its customers. Challenges Adityna faced the challenge of managing an online store that lacked a modern user experience (UX) and was not optimized for search engines (SEO). The core issues included: An outdated platform structure and design. A lack of dynamic filtering capabilities which made product discovery difficult. The need for a clear, conversion-focused structure to increase sales. An imperative to integrate wholesale and B2B capabilities while preparing the platform for future marketplace expansion, such as Amazon. Phase 1: Foundational Setup and Data Structure The initial phase, aligned with Milestone 1 of the SOW, focused on building a solid technical foundation. Key Activities: Detailed analysis of the brand and its competitors to recommend the best Shopify 2. 0 theme. Data Work: Populating 162 active products with up to 5 essential metafields, such as Color, Size, and Product Type, to enable sophisticated dynamic filtering. Configuring the new visual identity including colors, fonts, header, and footer to ensure brand consistency and a strong UX. Phase 2: Advanced UX, Conversion Logic, and Optimization Building on the foundation, Milestones 2 and 3 centered on advanced functionality and design logic, aiming for maximum conversion and performance. Key Activities: Homepage and Secondary Pages: Building a conversion-driven homepage structured to guide users from... - Published: 2026-01-19 - Modified: 2026-02-26 - URL: https://ecommerce-today.com/project/case-study-from-zero-to-automation-engineering-a-high-conversion-ecosystem-for-r-ough/ - Project Categories: Services: Email Marketing Client Overview R-ough is a brand with a powerful identity that, before our partnership, lacked the technical "nervous system" required to sustain and scale a global eCommerce business. While they were successfully attracting interest, they weren't capturing it, leaving a significant gap between brand discovery and long-term customer loyalty. The Challenges The primary hurdle was the total absence of a robust email marketing foundation. Our initial audit revealed a "noisy" database with 2,800 inactive contacts, which were actively harming deliverability, compounded by a complete lack of automated triggers. Essentially, revenue was being left in abandoned carts, and first-time buyers had no structured path to becoming repeat customers. Phase 1: Infrastructure Cleanup & Deliverability Our priority was "cleaning the house. " We identified and suppressed inactive profiles to protect R-ough’s sender reputation. This critical step ensured that our automated sequences would land directly in the inbox, bypassing spam filters and maximizing open rates from day one. Phase 2: Architectural Build & Core Conversion Flows We implemented a comprehensive digital blueprint, designing 22 unique emails. Our team focused on a cohesive, mobile-first visual identity that remains responsive and optimized for dark mode. This phase established the "Revenue Backbone" through the following strategic branches: Newsletter Subscriber Flow (3 Emails + 2 Popups): Capturing leads via a multi-step popup strategy and converting them through brand storytelling and social proof. Site Abandonment Flow (2 Emails): Re-engaging "window shoppers" by highlighting brand values and top-selling collections. Browse Abandonment Flow (2 Emails): Targeted conversion for product viewers,... - Published: 2026-01-19 - Modified: 2026-02-25 - URL: https://ecommerce-today.com/project/case-study-rowzec-designs-migration-to-shopify-2-0/ - Project Categories: Migrations Client Overview Rowzec Design is a premium brand specializing in minimalist furniture accessories, including leather drawer pulls, brass handles, and wardrobe hooks. With a loyal customer base of over 55,000 clients and designers worldwide, the brand is known for its Scandinavian aesthetic and high-quality materials. Before the project, the brand faced technical limitations on its "Vintage" Shopify setup that prevented it from showcasing its complex product variations and artisanal story to a global market. Challenges The project was initiated to solve several critical bottlenecks that were hindering the brand's growth and operational efficiency: The Variant Ceiling: Items like the "Leather drawer pulls-rounded" have thousands of potential combinations (size x leather color x hardware finish). The old system struggled to manage these, often exceeding Shopify’s native variant limits and causing display errors. Navigation Complexity: The product catalog had grown cluttered. Customers struggled to distinguish between different styles—such as Loop, Handle, and Edge pulls—leading to a high bounce rate on collection pages. Lack of Brand Fluidity: The original theme was restrictive, meaning every UI update required developer intervention. Mobile responsiveness was also inconsistent, with text alignment and banner visibility issues on smaller screens. Global Compliance and Visibility: As an international seller, the brand needed better Technical SEO (Schema markup) and tools for GDPR and ADA compliance to safely serve the European and North American markets. Phase 1: Foundational Migration and UI Restructuring The first objective was a complete migration to Shopify 2. 0 using a customized Modiva theme. This phase focused on... - Published: 2026-01-15 - Modified: 2026-02-26 - URL: https://ecommerce-today.com/project/brico-subito-scaling-diy-retail-through-data-driven-ux-and-automation/ - Project Categories: Home and Garden Client Overview Founded in 2023, Brico Subito was born from the desire to make DIY and home maintenance accessible to everyone. What started as a small online store quickly evolved into a go-to destination for enthusiasts and professionals alike, offering quality products at competitive prices through an intuitive digital platform. The Challenge Despite a strong product range, the client faced a plateau in online growth due to a digital experience that didn't fully convert traffic. Brico Subito needed to modernize its web presence to improve the Conversion Rate (CRO) while relying on data and analytics rather than intuition. A major hurdle was the need for a sophisticated, high-performing site that remained manageable via a "no-code" approach, ensuring the team could stay agile without deep technical overhead. The Solution The project was executed in two strategic phases: Phase 1: UX & SEO Redesign We implemented a comprehensive Shopify redesign centered on UX best practices. By optimizing page layouts, button alignments, and spacing, we removed navigational friction. To ensure scalability, we automated product categorization using smart tagging (via Matrixify) and established a solid SEO foundation, integrating Google Search Console and sitemaps, to ensure every product and category is indexed for organic growth. Phase 2: Email Marketing Automation We transformed passive communication into a revenue-generating engine. After configuring the technical infrastructure (DNS settings and EMSP integration), I designed a blueprint consisting of 6 automated flows with 16 targeted emails. These included New Subscriber captures, Abandoned Cart recovery, and post-purchase loyalty flows, all engineered... - Published: 2025-12-11 - Modified: 2026-02-26 - URL: https://ecommerce-today.com/project/gorillasports-a-two-year-digital-transformation-journey/ - Project Categories: Subscriptions Client Overview GorillaSports is a leading fitness equipment brand in Romania, offering a wide range of strength, cardio, boxing, mobility, and home-gym products. With a fast-growing online presence and an active position across major Romanian marketplaces such as eMAG, Decathlon, Altex, and Sproutz, the brand needed a solid digital foundation to support both operational efficiency and long-term scalability. Challenge: Modernizing an Outdated System and Building for Scale When GorillaSports first approached us in early 2024, their online store was running on XTCommerce, a platform that could no longer support their growth. The team faced several critical challenges: Difficult catalog management, especially with complex product variations Repeated sync issues between the store and marketplaces Slow performance and UX limitations No automated email marketing structure Lack of a reliable system for seasonal campaigns and frequent promotions The need to create a separate B2B ecosystem aligned with Shopify Plus requirements Our goal was to help them modernize their infrastructure, simplify operations, and build a unified Shopify-based ecosystem that could handle both B2C and B2B at scale. Phase 1: Shopify Migration & Foundational Automations Although the project evolved significantly afterward, everything started with one major milestone: Full Migration from XTCommerce to Shopify We rebuilt GorillaSports. ro from the ground up, ensuring: A stable, scalable Shopify architecture A cleaner product catalog ready for structured growth Correct product assignments, collections, and tagging Marketplace-friendly structure for future integrations An intuitive admin panel to reduce operational friction Essential Email Automation Setup We implemented the core lifecycle flows, giving... - Published: 2025-12-10 - Modified: 2026-04-29 - URL: https://ecommerce-today.com/project/the-architecture-of-digital-expansion-istyle-mena-a-multi-market-shopify-success-story/ - Project Categories: Technology Executive Summary The iSTYLE MENA project stands as a monumental achievement in multi-regional eCommerce transformation. As a premium Apple Reseller operating across diverse and complex markets (UAE, Iraq, Lebanon, Oman, and Morocco), iSTYLE required a digital platform that was not only scalable and high-performing but also deeply localized to meet stringent brand guidelines and varied consumer demands. Our partnership focused on migrating iSTYLE’s regional operations onto five distinct yet interconnected Shopify Plus stores. The core challenge was transcending basic localization to implement advanced, region-specific functionalities, such as B2B portals, educational discounts, and complex shipping/payment rules, all while maintaining the pristine user experience synonymous with the Apple brand. iSTYLE UAE Working with eCommerce‑Today. com has been a fantastic experience. Their team is knowledgeable, responsive, and consistently supportive. They managed our Magento‑to‑Shopify Plus migration with great care and professionalism, ensuring a smooth and efficient transition. Since then, they’ve continued to provide reliable support for updates and custom development. We’re very pleased with their service and strongly recommend eCommerce‑Today. com for anyone needing expert Shopify management. Challenges Consolidating and modernizing five Middle Eastern and North African eCommerce storefronts (UAE, Iraq, Lebanon, Oman, Morocco) onto a scalable, localized Shopify Plus architecture while implementing custom, business-critical features and adhering to Apple's brand and UX standards. Strategic Challenges & Constraints The project was defined by several high-stakes challenges that required expert, multi-disciplinary coordination: 1. Multi-Dimensional Localization The MENA region demanded localization far beyond simple language switching. Language & Direction: Implementing correct Right-to-Left (RTL) reading order for... - Published: 2025-12-08 - Modified: 2026-02-26 - URL: https://ecommerce-today.com/project/the-digital-foundation-of-credibility-how-we-centralized-dr-john-chubacks-medical-expertise-for-global-scale/ - Project Categories: Supplements Client Overview Dr. John Chuback is a board-certified cardiovascular surgeon dedicated to educating the public on circulation, vein health, and overall wellness. Through his YouTube channel, he shares accessible, trustworthy information on varicose veins, chronic venous insufficiency, lymphedema, hemorrhoids, and broader health topics. His mission is to empower people to better understand their bodies and improve their well-being through clear, science-based guidance. Challenge: Launching a Modern, Credible Presentation Website Despite having extensive educational content on YouTube, Dr. Chuback lacked a centralized digital hub to showcase his expertise, organize his resources, and support audience growth. He needed a clean, intuitive website where users could easily access video content, read articles, download guides, and request collaborations. The challenge was to create a scalable, SEO-friendly platform that reflected his credibility while remaining simple for users to navigate. Phase 1: Site Architecture, CMS Setup & Core Pages Our collaboration began with building the website’s foundation from the ground up. The priorities were: Structuring CMS collections for Videos, Topics, Resources, and Resource Categories Creating dynamic templates for video detail pages and resources Implementing clean URL structures and SEO-ready routing Designing a mobile-first layout optimized for performance and accessibility We then developed all key pages needed for an authoritative presentation site: Home: intro, featured video, educational highlights, newsletter signup Video Gallery: a categorized, searchable YouTube embed system Resources: gated downloadable guides delivered via email About Page: biography, credentials, photo, and CTA Collaboration Page: speaking and media inquiry form Legal Pages: Privacy Policy and Terms This phase... - Published: 2025-11-26 - Modified: 2026-08-17 - URL: https://ecommerce-today.com/project/delicatessen-supporting-a-business-through-its-most-active-season/ - Project Categories: Food and Drinks, Services: Email Marketing, Subscriptions Client Overview Delicatessen is a Romanian gourmet retailer and direct importer with nearly two decades of experience bringing premium European food brands to Romania. Delivering to both retail food enthusiasts and B2B corporate clients, the store offers over 1,500 products—including fine chocolates, teas, olive oils, and artisan delicacies—backed by fast nationwide delivery and custom seasonal gift packages. Challenge When our collaboration began in H2 2025, Delicatessen needed to stabilize its digital infrastructure, optimize user experience for high-stakes shopping periods (such as the Christmas season), and replace fragmented communications with a scalable, fully automated email marketing system. E-Commerce & UX Optimization: Prepare the Shopify store for peak seasonal traffic through technical, visual, and conversion-focused enhancements. Lifecycle Email Architecture: Build an end-to-end email ecosystem to capture leads, drive repeat purchases, and increase overall customer retention. Behavioral Personalization: Segment audiences by purchase history, engagement, and spending behavior to send highly relevant content. Continuous Testing & Growth: Use heatmaps, site analytics, and A/B testing to refine site UX and email performance systematically. 1. Shopify Store & Seasonal Experience Optimization Technical Audit & Responsive Fixes: Resolved display issues across mobile and desktop devices, optimized site navigation, and preserved high PageSpeed scores. Holiday Campaign Architecture: Designed and published a fully branded Christmas Catalog, alongside dedicated landing pages for both B2B corporate gift offers and retail holiday shoppers. Data-Driven UX Enhancements: Analyzed user heatmaps, site search data, and exit pages to adjust product placement in collections and remove conversion friction. 2. Full Lifecycle Email Automation Ecosystem We... - Published: 2025-11-25 - Modified: 2026-02-26 - URL: https://ecommerce-today.com/project/zoomagazin-eu-from-custom-platform-to-shopify/ - Project Categories: Pets The Challenge Zoomagazin. eu, a leading pet products retailer from Bulgaria, wanted to migrate from a custom-built platform to Shopify. The goal was to ensure a seamless transition of all existing data including customers, products, orders, and collections while maintaining integrations with their ERP system. Our team coordinated the ERP integration, handled the Shopify store build, and set up the email marketing automation using Klaviyo. The project required precision and detailed planning to replicate and improve upon the advanced functionalities of their previous platform. Phase 1: Shopify Website Build Planning & Strategy The client’s previous website had numerous custom features, so we began by developing a comprehensive project plan to ensure every functionality was translated and optimized for Shopify. Design & Development We selected a premium Shopify theme tailored to the pet industry, customizing it to reflect Zoomagazin’s brand identity and customer experience goals. Key functionalities implemented included: Advanced Mega Menu for intuitive product navigation Personalized Product Carousels based on customer behavior Advanced Customer Account with the option to add pet information Loyalty Program integrated with ERP, using customer rank to define rewards Booking Functionality for various pet services Custom Checkout Fields allowing companies to input business details Store Pickup Option with automated pickup discount Dual Currency (EUR & BGN) compliant with local laws – applied across product pages, collections, cart, checkout, and transactional emails Account Reactivation Campaign – bulk invitations sent to re-engage inactive customers Sales Collections with predefined stock limits and automation to set products as drafts when... - Published: 2025-11-20 - Modified: 2026-02-26 - URL: https://ecommerce-today.com/project/how-nailsup-transformed-customer-engagement-through-strategic-email-marketing-automation/ - Project Categories: Beauty, Services: Email Marketing - Project Tags: Email Marketing Client Overview We are happy to present the results of a beautiful collaboration that our team has had the pleasure of building with the NailsUp team. This partnership came at a key moment in their development, as they were looking to strengthen their email marketing infrastructure and create a more consistent and engaging experience for their customers. Challenges Working closely with the NailsUp team, we developed a complete automation framework within Klaviyo, laying the foundation for their lifecycle communication. This included essential flows such as New Subscriber, Site Abandonment, Browse Abandonment, Cart Abandonment, Checkout Abandonment, and New Customer. The initial implementation was created using their PrestaShop integration, and later, when the NailsUp team decided to migrate to Magento 2, we ensured a seamless technical transition by adapting the entire automation structure for the new platform. Phase 1: Initial Implementation and Migration The migration also aligned with an updated brand identity, giving us the opportunity to redesign and refresh all email templates to match their new visual direction. Throughout this entire process, we maintained close communication with the NailsUp team to ensure that every step reflected their expectations, priorities, and long-term goals. Once the first phase was completed and launched, we were able to observe measurable results almost immediately. Our team monitored performance continuously, analyzing key metrics and user behavior to refine and optimize the flows in real time. These insights allowed us to adjust the strategy and strengthen the overall automation system. Phase 2: Expanding Automation and Customization Following this... - Published: 2025-11-13 - Modified: 2026-02-26 - URL: https://ecommerce-today.com/project/unlocking-digital-potential-how-florida-sunshine-vitamins-revitalized-their-e-commerce-experience/ - Project Categories: Subscriptions, Supplements Client Overview Florida Sunshine Vitamins is a well-established brand that specializes in premium, all-natural health supplements designed to promote overall wellness. With a strong commitment to quality and customer care, they’ve built a loyal customer base of health-conscious individuals. However, despite their strong reputation, the company recognized that to reach their full potential in the digital space, they needed a more robust online strategy. Their goal was to optimize their website’s user experience, improve customer engagement, and create a seamless shopping experience that would lead to increased conversions and repeat sales. Challenge: Optimizing the Digital Experience While Florida Sunshine Vitamins had built a solid brand in the health and wellness space, their digital presence wasn’t delivering the results they needed. Their website’s user experience (UX) wasn’t as intuitive as it could be, and conversion rates were lower than expected. Additionally, their email marketing strategy lacked automation and didn’t effectively nurture leads or drive repeat purchases. Essentially, Florida Sunshine Vitamins was missing out on digital opportunities that could enhance their customer relationships and increase revenue. The company needed a comprehensive solution that would streamline the user experience, make it easier for customers to purchase products, and engage visitors with personalized email flows. They also wanted a system that would drive long-term growth, including increased conversions and repeat sales. Phase 1: Foundation and Exploration Our first month working with Florida Sunshine Vitamins focused on laying the groundwork for sustainable growth by addressing immediate challenges and implementing strategic solutions. The main focus was... - Published: 2025-10-22 - Modified: 2026-02-25 - URL: https://ecommerce-today.com/project/vitasupportmd-evolving-their-e-commerce-ecosystem-with-a-unified-strategy/ - Project Categories: Services: Email Marketing, Services: SEO, Subscriptions, Supplements Client Overview: VitasupportMD, a leader in dietary supplements, approached us in March 2023 to transform their e-commerce platform and improve their digital presence. Based in Paramus, New Jersey, the company’s premium health products have earned the trust of medical professionals and a loyal online following. However, despite their quality products, they faced challenges in optimizing their e-commerce ecosystem to increase sales, engagement, and brand visibility. The Project: A Unified Approach for Exponential Growth Challenges & Goals:Initially, VitasupportMD needed a major redesign of its Shopify store, following a split with its previous agency. What began as a simple redesign evolved into a multi-layered strategy encompassing email marketing, SEO, digital marketing, and marketplace expansion. The goal was clear: unify all these efforts to drive traffic, enhance user experience, and increase conversion rates across all platforms. Key Services Provided: Shopify Store Redesign Email Marketing Automation E-Commerce Management SEO & Digital Marketing Marketplace Management (Amazon, Walmart, eBay) The Strategy: Integrating E-Commerce, Email Marketing, and Marketplaces Shopify Store Redesign:The first step in our collaboration was a complete overhaul of the VitasupportMD Shopify store. We focused on a streamlined, modern design that prioritized mobile optimization and user-friendly navigation. Key features, including an up-to-date theme, subscription options, accessibility widgets, and optimized landing pages, were implemented, allowing VitasupportMD to engage visitors more effectively. Results: For the website: 505% growth in total sales 16060% increase in subscription revenue Before May 2023 Beyond UX best practices, our focus was on simple language, as the site’s language was overly technical, targeting... - Published: 2025-10-21 - Modified: 2026-02-26 - URL: https://ecommerce-today.com/project/rovra-empowering-a-premium-romanian-brand-to-scale-globally/ - Project Categories: Beauty, Subscriptions Client Overview ROVRA is an ambitious, premium Romanian brand with a strong focus on revolutionizing the world of professional grooming tools. The company’s identity revolves around precision, quality, and innovation. ROVRA designs user-friendly barber tools that blend cutting-edge technology with human-centric design. These tools, built for both professionals and enthusiasts, are known for enabling users to perform their craft with unprecedented ease, efficiency, and confidence. As demand for ROVRA’s products grew beyond Romania, the company recognized the need to build a digital platform that could showcase its premium offerings to a global audience. The goal was to create a high-performing, sophisticated online presence that matched the quality of their physical products and reached a worldwide customer base. Challenge: Building a Digital Platform to Reflect Precision and Innovation ROVRA faced the challenge of transforming their strong product identity into a digital experience that resonated with a global audience. They needed a website that not only highlighted their innovative tools but also provided a seamless and engaging experience for customers across the globe. The primary challenge was ensuring the digital platform could compete in terms of quality, user experience, and performance with the sophistication of ROVRA’s offline brand presence. To meet this challenge, ROVRA needed a reliable partner who could understand their vision and build an online store that reflected the same precision and innovation their products offered. This meant continuous optimization, international scalability, and customer-centric features from day one. Phase 1: Shopify Website Launch In 2025, ROVRA partnered with eCommerce Today... - Published: 2025-09-17 - Modified: 2026-02-26 - URL: https://ecommerce-today.com/project/redefining-inlivings-online-store-moving-to-shopify-for-a-premium-home-furniture-experience/ - Project Categories: Home and Garden, Migrations The Project InLiving is a Romanian furniture retailer that believes every home tells a story — and furniture is its soul. Their curated collections feature both local craftsmanship and international quality, with a strong emphasis on Romanian-made products by experienced manufacturers with over three decades of history. The company’s commitment to quality, heritage, and design needed a digital storefront that could reflect its values and elevate the shopping experience. To achieve this, InLiving migrated from WooCommerce to Shopify, seeking improved performance, enhanced customization, and a more refined customer experience. Work Full migration from WooCommerce to Shopify Implementation of a premium Shopify theme aligned with InLiving’s brand aesthetics Custom logic for product swatches on select items Wishlist integration for user convenience Advanced custom shipping profiles tailored to product categories and delivery logistics Email marketing automation setup to support customer retention and lifecycle engagement  InLiving says The migration to Shopify was seamless. The team was prompt, professional, and made the whole process easy. Highly recommend! The Process We partnered closely with InLiving to ensure a smooth migration and strategic redesign of their online store. Using a premium Shopify theme, we adapted the storefront to highlight InLiving’s values — quality craftsmanship, timeless design, and Romanian heritage. The redesign improved both the look and feel of the website while significantly enhancing usability. A custom swatch logic was developed to allow users to easily browse variations of key furniture pieces. Additionally, we implemented wishlist functionality to encourage user engagement and return visits. Custom shipping profiles... - Published: 2025-09-11 - Modified: 2026-09-25 - URL: https://ecommerce-today.com/project/how-istyle-ae-made-the-move-to-shopify-plus-to-enhance-the-mena-shopping-experience/ - Project Categories: Migrations, Technology iSTYLE UAE Working with eCommerce‑Today. com has been a fantastic experience. Their team is knowledgeable, responsive, and consistently supportive. They managed our Magento‑to‑Shopify Plus migration with great care and professionalism, ensuring a smooth and efficient transition. Since then, they’ve continued to provide reliable support for updates and custom development. We’re very pleased with their service and strongly recommend eCommerce‑Today. com for anyone needing expert Shopify management. Work Migration from Magento to Shopify Plus Arabic Support with RTL Options Custom Feature Implementation (Click & Collect, Upselling, Delivery Messaging) Integration with ERP, PIM, and Email Automation Workflows SEO and Data Migration Vertical / Geography Retail & eCommerce MENA Region The Project iSTYLE. ae, a leading retail brand in the UAE, wanted to move from Magento to Shopify Plus to improve the customer experience, simplify operations, and expand across multiple markets in the MENA region. The migration aimed to improve site performance, provide Arabic support with right-to-left (RTL) language options, and integrate various features to meet the diverse needs of the MENA market. We collaborated closely with iSTYLE to ensure an easy transition to Shopify, with customized features that improved their eCommerce experience. The Process For iSTYLE. ae, we developed a detailed migration plan to ensure the accurate transfer of product, customer, and order data from Magento to Shopify. This involved adapting the product data to Apple’s specific formatting requirements and setting up 301 redirects to ensure smooth URL mapping and prevent any SEO issues. We then focused on Arabic localization and RTL... - Published: 2025-09-02 - Modified: 2026-09-25 - URL: https://ecommerce-today.com/project/unlocking-growth-mobexperts-email-success-story/ - Project Categories: Home and Garden, Services: Email Marketing When Romania's largest furniture retailer, Mobexpert, partnered with eCommerce-Today in early 2025, they weren't looking for a complete email marketing overhaul. With over 30 years in the furniture business and already solid email performance, Mobexpert needed strategic expertise to optimize their existing email automation setup and guide new initiatives. Over the past several months, our collaboration has focused on implementing fundamental email marketing strategies that deliver measurable results. This case study demonstrates how strategic account management, flow optimization, and tactical improvements can significantly enhance email marketing performance, even for brands that already have strong foundations in place. Challenges Despite having an established email marketing presence, Mobexpert faced several key challenges when we began our partnership: Strategic Direction Gap: While their email campaigns were generating results, there was a lack of a cohesive long-term strategy guiding their email marketing efforts. Outdated Email Design: Their existing email templates and flows had become slightly outdated, missing opportunities for improved engagement and conversion. Missing Key Automation Flows: Important automated sequences were absent from their customer journey, particularly around their loyalty program and site engagement. Loyalty Program Integration: Mobexpert was transitioning their M&You Club loyalty program from in-store only to their online platform, requiring seamless email marketing integration. Optimization Opportunities: Existing flows, while functional, hadn't been systematically tested and optimized for maximum performance. Objectives Our primary objectives for the Mobexpert email marketing project were: Implement comprehensive loyalty program email flows to support the m&You Club online launch Develop missing automated sequences to capture more conversion... - Published: 2025-08-28 - Modified: 2026-02-25 - URL: https://ecommerce-today.com/project/animax-building-a-long-term-digital-success-story/ - Project Categories: Pets, Subscriptions Client Overview Animax is one of Romania’s largest and most beloved pet stores, offering a wide range of products and services for pets and their owners. With a growing network of physical locations and an expanding online presence, Animax needed a reliable digital partner to support its transition into modern eCommerce. Challenge: Modernizing an Established Brand Initially, Animax approached us with a critical need: migrating their online store from Magento 1 to a more scalable and user-friendly platform. The goal was to create a robust digital foundation that would support both current needs and future growth. Phase 1: Shopify Migration & Foundational Email Automation We kicked off our collaboration with a full migration to Shopify, ensuring: Seamless data transfer (products, customers, order history) Platform stability and improved performance An intuitive admin interface for easier team management           Right after the migration, we implemented a foundational email marketing automation setup, including: Welcome Flow Site Abandonment Flow Browse Abandonment Flow Cart Abandonment Flow Checkout Abandonment Flow New Customer Onboarding Flow             Phase 2: Continuous Growth and Advanced Innovation Our collaboration continued far beyond the initial project, evolving into a long-term digital partnership focused on sustained growth and user-centric innovation. New Website Design (2025) Launched a fresh, modern design aligned with Animax’s brand identity Improved mobile responsiveness and navigation Enhanced user experience through a more intuitive interface and content structure  Advanced Email Marketing Automation Expanded the Klaviyo setup to include: Personalized birthday emails for... - Published: 2025-08-21 - Modified: 2026-02-25 - URL: https://ecommerce-today.com/project/solid-sleep-rebuilding-the-digital-foundation-for-scalable-growth/ - Project Categories: Services: Email Marketing, Services: PPC, Supplements Client OverviewSolid Sleep offers innovative, science-backed solutions to common sleep challenges, designed to help customers achieve deeper rest and improved wellness. Despite strong product-market fit, the brand had yet to unlock its full growth potential across its DTC store and Amazon presence. Work Shopify Re-Migration Email Marketing Setup Amazon Optimization Digital Advertising Vertical / GeographySupplements & WellnessUSAChallenge: Returning to a Scalable eCommerce EcosystemAfter migrating from Shopify to WordPress, Solid Sleep was left with a slow platform, a steep learning curve for its internal team, and disconnected marketing systems. Their website’s performance needed to be improved to support demand, email marketing lacked structure and deliverability, and their Amazon listings were not fully optimized. The goal was to migrate back to Shopify and Klaviyo, rebuild the customer journey, and strengthen their multi-channel presence for scalable growth. Phase 1: Shopify Re-Migration & Foundational Email Automation Solid Sleep partnered with us to create a high-performing, conversion-ready eCommerce foundation. We identified the following priorities: Rebuild the website on Shopify using CRO best practices Integrate Klaviyo with authenticated sending domains Re-establish key email flows to nurture, convert, and retain customers Optimize Amazon listings for visibility and conversion Our approach included:Wonderful experience, super proactive, knowledgeable and honest. Shopify Re-Migration: Reactivated Shopify, implemented a modern theme, rebuilt the homepage, product pages, and collection pages, and transferred all content, legal pages, and analytics connections. Email Marketing Setup: Designed and launched list-growth popups, fixed spam and sender reputation issues, and rebuilt 6 essential email flows: Site Abandonment, Browse Abandonment, Cart... - Published: 2025-08-14 - Modified: 2026-02-25 - URL: https://ecommerce-today.com/project/from-opencart-to-shopify-sharbektextils-online-store-transformation/ - Project Categories: Home and Garden, Migrations Work Migration from OpenCart to Shopify Premium Shopify Theme Implementation Store Redesign and Brand Refresh Key Functionalities Integration (detailed below)  Vertical / Geography Mercerie (Haberdashery) RomaniaThe Project SharbekTextil. ro, a leading online mercerie store offering a wide range of textile products and accessories from the heart of Bucharest, partnered with eCommerce Today to migrate their website from OpenCart to Shopify. The objective was to modernize the online store by adopting a premium Shopify theme, redesigning the user experience, and implementing key eCommerce functionalities to better serve their diverse customer base. Our collaboration aimed to give the brand a fresh, optimized online presence that reflects its commitment to quality and variety. The Process We worked closely with the SharbekTextil team to migrate their existing OpenCart store to Shopify, choosing a premium theme that better suits their extensive product range and elevates the user experience. The old website had an outdated design and lacked optimization, which we addressed through a complete redesign that modernized the store visually and functionally, effectively helping the brand relaunch with a renewed online identity. The migration process involved not only transferring products and customer data but also integrating important functionalities tailored to the specific needs of a mercerie business. This included support for selling textile products in half-meter increments, which is crucial for their customers. Functionalities Implemented: Minimum Order Value to ensure cost-effectiveness of each purchase Automated Invoicing Sync with VAT verification for seamless accounting and compliance Address Validation to reduce delivery errors and improve shipping accuracy... - Published: 2025-08-11 - Modified: 2026-02-26 - URL: https://ecommerce-today.com/project/jakeman-building-a-long-term-digital-success-story/ - Project Categories: Food and Drinks, Subscriptions Client OverviewJakeman's Maple Syrup has been producing its award-winning blend of 100% pure maple syrup since 1876. Deeply rooted in Canadian tradition, the company partners closely with farms and rural communities across Ontario to deliver the freshest, purest maple syrup available. Well-known across Canada, Jakeman’s stands as a symbol of heritage, quality, and authenticity in the maple syrup industry. Challenge: Modernizing an Established BrandAlthough Jakeman’s Maple Syrup had migrated from WooCommerce to Shopify three years ago, their online store was still facing technical issues, an outdated design, and underperforming customer engagement strategies. They needed a solid digital foundation to reflect their brand’s heritage and a clear path to grow their eCommerce presence. Phase 1: Shopify Migration & Foundational Email AutomationIn 2022, Jakeman’s Maple Syrup approached us with a key challenge: to build a professional, high-performing online presence. At the time, they had recently migrated from WooCommerce to Shopify, a transition that unfortunately brought technical issues, inconsistent user experience, and a lack of eCommerce optimization. We identified the following priorities: Website design and usability improvement Implementation of essential email marketing flows Structuring their customer lifecycle journey Our approach included: A complete theme redesign to reflect the brand's premium quality and heritage Setup of foundational email automation flows: Welcome Series Site Abandonment Browse Abandonment Cart Abandonment Checkout Abandonment New Customer Flow As our partnership with Jakeman’s Maple Syrup evolved, we shifted focus from foundational setup to strategic growth. Over the past few years, we’ve implemented a wide range of functionalities to elevate... - Published: 2025-08-11 - Modified: 2026-02-26 - URL: https://ecommerce-today.com/project/seamless-shopify-migration-how-buz-ro-transformed-their-ecommerce-experience-for-growth-and-efficiency/ - Project Categories: Home and Garden, Migrations The ProcessFor Buz. ro, we executed a full migration from ContentSpeed to Shopify, carefully transferring all product data, customer records, collections, and historical order information. Once migrated, we completely redesigned the store using a premium Shopify theme, creating a clean, responsive, and conversion-oriented layout that matches Buz. ro’s brand positioning as a fast, affordable, and reliable shopping destination. We addressed key operational pain points by implementing: Advanced shipping settings and custom shipping profiles for specific product types, Sameday Easybox integration for convenient local delivery, A robust customer account area and dynamic checkout buttons for faster purchasing, Features like product comparison, stock alerts, price drop notifications, and WhatsApp support, enhancing user engagement and trust. To support retention and remarketing efforts, we built 5 custom Klaviyo automation flows - totaling over 20 emails - targeting critical customer journey points like welcome, cart abandonment, post-purchase, and price drop alerts. Shopify Store DesignThe new Shopify storefront delivers a modern, intuitive experience designed to scale with Buz. ro’s diverse catalog. Built on a premium Shopify theme, the design supports high-volume browsing, clear category navigation, and mobile-optimized checkout. Customers benefit from easy access to order history and account management, while Shopify’s dynamic checkout and Easybox delivery options speed up and simplify the buying process. Advanced Email AutomationTo enhance marketing efficiency, we set up 5 essential Klaviyo flows, including: Welcome Flow Site Abandonment Flow Browse Abandonment Flow Cart Abandonment Flow Checkout Abandonment Flow New Customer Onboarding Flow With over 20 tailored emails, Buz. ro can now engage... - Published: 2025-07-22 - Modified: 2026-02-25 - URL: https://ecommerce-today.com/project/archteksocks-com-redesign-automation-seo-for-better-engagement/ - Project Categories: Fashion, Services: Email Marketing, Services: SEO SHOPIFY STORE REDESIGN | FASHION STORESOUR PROJECTSARCHTEKSOCKS. COMThe Project Archtek Socks is a premium sock brand aiming to merge fashion with function, offering performance-driven, stylish socks for modern lifestyles. While their brand vision was clear, their previous website lacked the technical structure, design appeal, and optimization required to convert visitors into loyal customers. The site had limited marketing automation and was built in a way that restricted non-technical team members from making quick updates. Additionally, poor SEO structure and outdated UX elements were hampering discoverability and conversion rates. The client reached out to us to redesign the website with Shopify, implement essential email automation flows, and build a strong SEO foundation to increase traffic and boost conversions. Work Shopify Store RedesignEmail Automation SetupSEO Technical Audit & OptimizationVertical / Geography Fashion & Apparel (Performance Socks)United States / North AmericaThe Process To bring Archtek Socks’ vision to life, we began by conducting a comprehensive audit of their existing website and competitors. Based on our findings, we proposed a complete website redesign. The focus was on improving UX/UI, eliminating the need for custom development by leveraging native Shopify functionality and high-performing apps. We collaborated closely with the client to identify priority design elements and structured our project around clear deliverables: Milestone 1 – Website Redesign & Optimization:We enhanced key site areas including the header, navigation, homepage, collection pages, and product pages. On mobile, we implemented a clean hamburger menu, optimized tap targets, and improved the footer with better hierarchy and contact visibility. The... - Published: 2025-07-08 - Modified: 2026-02-26 - URL: https://ecommerce-today.com/project/riding-the-wave-of-seasonal-sales-how-strategic-campaign-optimization-boosted-skates-usas-revenue-and-roas/ - Project Categories: Services: PPC Google Ads case study: 37x revenue growth through seasonal e-commerce strategyClient: SkatesUSA Industry: E-commerce skateboarding, longboarding, roller skating and inline skating products Website: skatesusa. com Key Results: ROAS improved from 5. 0 to 5.