# Ecom CFO

> Ecom CFO is an ecommerce-only fractional CFO and accounting firm for 7- to 9-figure DTC and marketplace brands (Shopify, Amazon, wholesale). One team covers bookkeeping, monthly close, financial reporting, 13-week cash flow forecasting, budgeting and CFO-level decision support. The firm publishes quarterly and annual ecommerce P&L benchmark reports built from anonymized client financials. Founder Sam Hill also writes the Ecom CFO Notebook, an independent weekly newsletter for ecommerce operators.

Site: https://ecomcfo.co
Updated: 2026-10-21

## Services

- [CFO and accounting for $10M+ ecommerce brands](https://ecomcfo.co/cfo-accounting/): what the engagement covers, who it is for, how the team works.
- [How much a fractional CFO costs for a $10M–$50M ecommerce brand](https://ecomcfo.co/fractional-cfo-cost/): Ecom CFO's price ranges ($5,000–$10,000 a month for a fractional CFO; $7,500–$15,000 with the accounting team), the market range, what moves the price, and the first 90 days.
- [Full-time CFO vs fractional CFO vs accounting firm](https://ecomcfo.co/fractional-cfo-vs-full-time-cfo/): the four ways a $10M+ ecommerce brand can get CFO-level finance, compared on cost, ecommerce depth, coverage, speed to value and what happens when the person leaves.
- [Schedule a discovery call](https://ecomcfo.co/schedule-a-call/): the way to start a conversation with the firm.
- [Team](https://ecomcfo.co/team/): the people behind Ecom CFO, led by founder Sam Hill.

## Benchmark data

- [Ecommerce P&L benchmarks](https://ecomcfo.co/benchmark/): revenue growth, gross margin, contribution margin, overhead and EBITDA by revenue tier, from real client financials.
- [Benchmark reports](https://ecomcfo.co/benchmark-reports/): the quarterly and annual report archive.
- [Full-year 2025 vs 2024 DTC benchmark report](https://ecomcfo.co/ecom-cfo-notebook-2026-annual-benchmark-report/)
- [Q1 2026 DTC revenue benchmarks](https://ecomcfo.co/ecom-cfo-notebook-q1-revenue-results-3-5-median-one-cohort-is-down-15/)
- [EBITDA margin bridge: why your bottom line moved](https://ecomcfo.co/ecom-cfo-notebook-q1-profit-data-the-four-reasons-your-ebitda-moved/)
- [Overhead benchmarks by revenue tier](https://ecomcfo.co/key-insights-from-our-q2-pl-benchmark-report/)

## Guides

- [How to calculate contribution margin for ecommerce](https://ecomcfo.co/how-to-find-contribution-margin/)
- [13-week cash flow forecasting for $10M+ ecommerce brands](https://ecomcfo.co/ecom-cfo-notebook-cashflow/)
- [Cash flow forecasting: roles, data and process](https://ecomcfo.co/ecom-cfo-notebook-cashflow-forecasting-mechanics-part-2/)
- [How to build a simple treasury system for excess cash](https://ecomcfo.co/ecom-cfo-notebook-excess-cash-management/)
- [Amazon FBA accounting: chart of accounts, COGS and accrual basics](https://ecomcfo.co/amazon-seller-accounting/)
- [Ecommerce bookkeeping guide](https://ecomcfo.co/ecommerce-bookkeeping-how-ecommerce-bookkeeping-helps-businesses-make-data-driven-financial-decisions/)
- [Cash vs accrual accounting for ecommerce](https://ecomcfo.co/cash-v-accrual-basis-accounting-whats-best-for-your-ecommerce-business/)
- [Your monthly financial review, part 1](https://ecomcfo.co/your-monthly-financial-review-part-1/)
- [Your monthly financial review, part 2: balance sheet](https://ecomcfo.co/your-monthly-financial-review-part-2-balance-sheet/)
- [10-K reports as a model for better financial reporting](https://ecomcfo.co/10-k-reports-better-financial-reporting/)
- [How to budget for growth without risking the business](https://ecomcfo.co/ecom-cfo-notebook-growth-budgeting-and-how-much-to-spend/)
- [What buyers fix first after acquiring an ecommerce business](https://ecomcfo.co/ecom-cfo-notebook-if-you-sold-tomorrow-what-would-they-fix-first/)

## Newsletter

- [Ecom CFO Notebook](https://ecomcfonotebook.beehiiv.com/): an independent weekly newsletter by founder Sam Hill. Issues republished on this site point to the newsletter as the original.

## Latest posts

- [Ecommerce P&L Benchmarks by Revenue Size](https://ecomcfo.co/benchmark/): Median and percentile P&L benchmarks for DTC brands under $10M, $10M-$50M and over $50M: revenue growth, gross margin, contribution margin, ROAS, G&A, marketing and EBITDA, from Ecom CFO's benchmark reports.
- [How to Build an AI CFO Workflow Without Overbuilding](https://ecomcfo.co/ecom-cfo-notebook-ai-cfo-bot-week-2-i-built-the-first-workflow-heres-what-id-change/): What it actually looks like to build an AI workflows — through the lens of something I built for myself.
- [How to Build an AI CFO Bot (From an Actual CFO)](https://ecomcfo.co/ecom-cfo-notebook-on-ai-cfo-bots-and-how-to-build-one/): Building an AI CFO Bot
- [EBITDA Margin Bridge: Why Your Bottom Line Moved](https://ecomcfo.co/ecom-cfo-notebook-q1-profit-data-the-four-reasons-your-ebitda-moved/): The full Q1 2026 benchmark report is live and inside, a new EBITDA margin bridge that breaks down exactly why your bottom line moved, not just that it did.
- [Q1 2026 DTC Revenue Benchmarks: The End of Easy Mode](https://ecomcfo.co/ecom-cfo-notebook-q1-revenue-results-3-5-median-one-cohort-is-down-15/): Checking in on the DTC Revenue Forecast after Q1
- [What Cuts' Steven Borrelli Reveals About DTC Finance](https://ecomcfo.co/ecom-cfo-notebook-what-the-100m-cuts-founder-didnt-say-about-finance/): Three finance lessons from Steven Borrelli's Commerce Roundtable talk
- [Meta Changed What a Click Means. Here's How DTC Brands Should Respond.](https://ecomcfo.co/ecom-cfo-notebook-meta-changed-what-a-click-means-your-pl-didnt/): As platforms like Meta, Amazon, and Shopify constantly change the rules, your financials are the only reliable measure of what's actually happening in your business.
- [eComFuel 2026 Trends Report: What the Financial Intelligence Data Means for DTC Brands](https://ecomcfo.co/ecom-cfo-notebook-ecomfuels-2026-trends-report-and-5-stars-literacy/): My thoughts on eComFuel's 2026 trends report
- [Partnership Lessons From a Founder's Wedding Week](https://ecomcfo.co/ecom-cfo-notebook-wedding-week-and-partnerships/): A reflection on partnerships in the week leading up to my wedding
- [Where AI Actually Helps DTC Founders With Finance (March 2026)](https://ecomcfo.co/ecom-cfo-notebook-march-2026-ai-reality-tracker-and-a-group-call/): Where it's worth spending your time on AI in DTC Finance


## Optional

- [Sitemap](https://ecomcfo.co/sitemaps.xml)
- [Careers](https://ecomcfo.co/careers/)
- [Privacy policy](https://ecomcfo.co/privacy-policy/)