# Dynamo

> Dynamo is an AI-driven DM marketing platform that turns direct messages into a full-funnel growth engine for mobile brands. It sends personalized, one-to-one messages across Instagram DM, WhatsApp, and Messenger for user acquisition, onboarding, engagement, retention, and win-back — at scale.

Dynamo has delivered billions of personalized DMs for nearly 100 mobile brands, including Playtika, Mattel163, SciPlay, Superplay, Gram Games, and others. The platform is purpose-built for DMs (not repurposed email marketing) and uses AI to craft each message individually based on user behavior, preferences, and lifecycle stage.

## Core pages

- [Dynamo home](https://dynamomarketingwebsitev.vercel.app/): Platform overview, capabilities, how it works, results, and customer list.
- [Blog](https://dynamomarketingwebsitev.vercel.app/blog): Insights on AI-powered messaging, DM marketing, mobile growth, and personalized user engagement.

## Blog posts

- [The Rise of DM Marketing](https://dynamomarketingwebsitev.vercel.app/blog/the-rise-of-dm-marketing): Why direct messages — with 80%+ open rates — are becoming the dominant growth channel over email and push.
- [AI Personalization at Scale](https://dynamomarketingwebsitev.vercel.app/blog/ai-personalization-at-scale): The three generations of personalization and why generating individual messages beats segment-based templating.
- [Why Retention Is the New Acquisition](https://dynamomarketingwebsitev.vercel.app/blog/why-retention-is-the-new-acquisition): How rising UA costs are forcing mobile brands to treat retention as the primary growth lever.
- [The Death of Push Notifications](https://dynamomarketingwebsitev.vercel.app/blog/death-of-push-notifications): Why push open rates are collapsing and what's replacing them in the mobile growth stack.
- [Conversational Commerce Is Eating the Funnel](https://dynamomarketingwebsitev.vercel.app/blog/conversational-commerce-is-eating-the-funnel): How two-way messaging is collapsing the traditional marketing funnel into a single conversation.

## Contact

- Email: hi@dynamo.fyi