# Global Drinks Intel: for the drinks executive

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## Pages
- [Home](https://drinks-intel.com/)
- [TFWA World Exhibition \& Conference, Cannes 2026](https://drinks-intel.com/tfwa-world-exhibition-conference-cannes-2026/)
- [Contact](https://drinks-intel.com/contact/)
- [Register](https://drinks-intel.com/register/)
- [Join Club Soda 2026](https://drinks-intel.com/join-club-soda-2026/)

## Posts
- [Pernod Ricard signs up Charli XCX for Absolut](https://drinks-intel.com/spirits/pernod-ricard-signs-up-charli-xcx-for-absolut/): 'Rather than arriving with a rulebook, we want to co\-create with Charli and her Angels fandom and see where they take us\.'
- [Amber Beverage UK placed in administration, redundancies 'company\-wide'](https://drinks-intel.com/spirits/amber-beverage-uk-placed-in-administration-redundancies-company-wide/): 'Amber Beverage UK has ceased trading and thus company wide redundancy\.'
- [Campari Group unveils 'major long\-term creative platform shift' for Courvoisier \- video](https://drinks-intel.com/spirits/campari-group-unveils-major-long-term-creative-platform-shift-for-courvoisier-video/): 'The new campaign shows our spirit of hospitality today\.'
- [This week’s new spirits launches \- 19\-23 October 2026](https://drinks-intel.com/news/this-weeks-new-spirits-launches-19-23-october-2026/): Here’s a round\-up of the new launches from spirits brand owners in the week commencing 19 October\.
- [Disaronno Group rehires Sophie Ellis\-Bextor for Tia Maria in UK \- video](https://drinks-intel.com/spirits/disaronno-group-rehires-sophie-ellis-bextor-for-tia-maria-in-uk-video/): 'Christmas is a key period for Tia Maria and the Espresso Martini remains a major recruitment opportunity for the brand\.'

## Categories
- [News](https://drinks-intel.com/category/news/)
- [Spirits](https://drinks-intel.com/category/spirits/)
- [Wine](https://drinks-intel.com/category/wine/)
- [Beer](https://drinks-intel.com/category/beer/)
- [Cross Category](https://drinks-intel.com/category/cross-category/)

## Tags
- [Diageo](https://drinks-intel.com/tag/diageo/)
- [Pernod Ricard](https://drinks-intel.com/tag/pernod-ricard/)
- [AB InBev](https://drinks-intel.com/tag/ab-inbev/)
- [Heineken](https://drinks-intel.com/tag/heineken/)
- [Suntory Global Spirits](https://drinks-intel.com/tag/suntory-global-spirits/)

## Optional
- [Sitemap index](https://drinks-intel.com/sitemap_index.xml)