# Domaine

Domaine is the leading Shopify partner scaling global brands. We specialize in large-scale migrations to Shopify and building unified commerce systems, grounded in award-winning experiential design. Domaine is a Shopify Platinum Partner, and has launched over 750 Shopify sites, with $5 billion GMV in our brand portfolio, and 300+ employees worldwide. This is an index of the site content available as Markdown for AI agents — see the corresponding llms-full.txt for the full text of every entry.

## Pages
- [Agent Alpha](https://domaineworldwide.com/agent-alpha/): Agent Alpha is an audit tool that marries traditional SEO markers with real-world agent visibility. It analyzes your site across 42 technical facets to find issues that might be harming your AI visibility. Then it feeds prompts through actual AI engines to empirically determine your mention rates, so you can see which conversations you're showing up in, and which you aren't.
- [Ticketing Engine](https://domaineworldwide.com/ticketing-engine/)
- [Pixels](https://domaineworldwide.com/domaine-pixels/)
- [Multibrand](https://domaineworldwide.com/multibrand/)
- [Video blocks error](https://domaineworldwide.com/video-blocks-error/)
- [Virtual Curated On-Demand](https://domaineworldwide.com/virtual-curated-on-demand/)
- [Opt-Out Preferences](https://domaineworldwide.com/opt-out-preferences/)
- [Our Team](https://domaineworldwide.com/team/)
- [Klaviyo](https://domaineworldwide.com/klaviyo/)
- [Curated by Domaine](https://domaineworldwide.com/curated-podcast/)
- [Agentic Commerce Accelerator for Non-Shopify Brands](https://domaineworldwide.com/agentic-commerce-non-shopify/): No replatforming to take advantage of Shopify's Agentic Commerce features Domaine's get you there with the Agentic Commerce Accelerator.
- [PM Apprenticeship Program](https://domaineworldwide.com/pm-apprenticeship-program/)
- [Contact | Home Goods on Shopify | ABM](https://domaineworldwide.com/contact-shopify-home-goods/): [Invite Only] We'd love to send you a free gift. Please complete the form on the right to provide us with your mailing address. Thank you! Shopify x Domaine
- [Domaine Labs](https://domaineworldwide.com/domaine-labs/)
- [Content | Privacy Policy](https://domaineworldwide.com/privacy-policy/): Learn how we protect your personal information. Our policy outlines data collection, usage, & security practices to ensure transparency & safeguard your privacy.
- [Content | Shopify vs. SFCC Whitepaper](https://domaineworldwide.com/shopify-vs-sfcc-whitepaper/): Download our white paper to learn why we believe brands on Shopify have the potential to grow faster than brands on Salesforce Commerce Cloud (SFCC), while significantly reducing costs.
- [Contact | Newsletter Sign-Up](https://domaineworldwide.com/newsletter/): Sign up for our monthly newsletter: Domaine Insights. Receive ecommerce news, insights, and more from the leading Shopify agency- delivered right to your inbox.
- [Content | Scholarship Program](https://domaineworldwide.com/scholarship/): Explore Domaine's scholarship program, created for aspiring technical innovators. Apply now for a chance to accelerate your career with financial support.
- [Contact](https://domaineworldwide.com/contact/): Get in touch with us! We are the world's largest Shopify design & development agency partner. Creative, technology, strategy, & marketing services for ecommerce.

## Services
### AI Acceleration
- [AI Acceleration](https://domaineworldwide.com/services/ai-acceleration/): AI services tailored for ambitious brands ready to secure their competitive edge.
- [Agentic Commerce](https://domaineworldwide.com/services/ai-acceleration/agentic-commerce/): AI services tailored for ambitious brands ready to secure their competitive edge.
- [Agentic Commerce Accelerator](https://domaineworldwide.com/services/ai-acceleration/agentic-commerce-accelerator/): Own Your Customer Relationship in AI Commerce
- [AI Search Optimization / GEO](https://domaineworldwide.com/services/ai-acceleration/ai-search-optimization/): LLMs have changed how people search. We make sure your brand is the one they find.
- [Site Experience Innovation](https://domaineworldwide.com/services/ai-acceleration/site-experience-innovation/): Deploying best-in-class AI-powered tools for Shopify brands to transform ecommerce sites into an adaptive, high-converting experience.
- [AI for Operational Efficiency](https://domaineworldwide.com/services/ai-acceleration/ai-for-operational-efficiency/): Make the most of your internal toolset and develop AI frameworks that drive value.
### Strategy
- [Strategy](https://domaineworldwide.com/services/strategy/): Using data, historical insights, and brand experiences to guide businesses to ecommerce success, through consulting and analytics. We form long-term strategic relationships with our clients, each aimed at growing their direct-to-consumer (DTC) channel through smart, informed decisions.
- [Consulting](https://domaineworldwide.com/services/strategy/consulting/): A team of experts across all areas of ecommerce, dedicated to building the brands of tomorrow.
- [Website Audits](https://domaineworldwide.com/services/strategy/website-audits/): Providing actionable insights to help build the best version of each ecommerce presence.
- [Conversion Rate Optimization (CRO) & Personalization](https://domaineworldwide.com/services/strategy/conversion-rate-optimization-cro/): Optimizing websites for higher on-page conversion and overall ecommerce performance through personalization and a test and learn approach
- [Persona Definition](https://domaineworldwide.com/services/strategy/persona-definition/): Creating detailed personas using data appends with your customer database to deeply understand your unique DTC customer
- [Website Analytics and Strategic Insights](https://domaineworldwide.com/services/strategy/website-analytics-and-strategic-insights/): Data-driven website insights to optimize user experience, boost conversions, and drive growth
- [Market, Customer, & Competitive Research](https://domaineworldwide.com/services/strategy/market-customer-and-competitive-research/): We combine deep industry expertise with robust market data to reveal where your brand stands today, and where it can win tomorrow.
- [Objective & KPI Development](https://domaineworldwide.com/services/strategy/objective-and-kpi-development/): Tailored objectives and KPIs to measure performance, guide strategy, and achieve business goals
- [Guided Ideation](https://domaineworldwide.com/services/strategy/guided-ideation/): Collaborative ideation sessions led by ecommerce experts to drive innovative, strategic solutions
- [Roadmapping & Prioritization](https://domaineworldwide.com/services/strategy/roadmapping-and-prioritization/): Strategic product roadmapping and prioritization, incorporating impact/effort analysis to optimize ROI and drive results
- [SEO](https://domaineworldwide.com/services/strategy/seo/): Optimizing traditional search growth through technical SEO and conversion-focused content strategy
- [Competitive Audits](https://domaineworldwide.com/services/strategy/competitive-audits/): Evaluating website features and functionality relative to competitors and industry leaders to uncover opportunities that strengthen your digital strategy.
- [Analytics](https://domaineworldwide.com/services/strategy/analytics/): Ecommerce data and insights informed by the best minds in ecommerce.
- [Dashboard Creation](https://domaineworldwide.com/services/strategy/dashboard-creation/): Designing custom analytics dashboards to visualize key metrics, track performance, and drive data-driven decisions.
- [GA4 / GTM Configuration & Maintenance](https://domaineworldwide.com/services/strategy/ga4-gtm-configuration-and-maintenance/): Connecting Shopify storefronts with the most essential and powerful Google Analytics (GA) functionality.
- [Customer Surveys](https://domaineworldwide.com/services/strategy/customer-surveys/): Conducting and analyzing customer surveys to gather insights, understand preferences, and inform strategic decisions.
- [Customer Data Appends](https://domaineworldwide.com/services/strategy/customer-data-appends/): Helping brands stay up-to-date with customer insights through richer, more complete customer demographic data.
### Creative
- [Creative](https://domaineworldwide.com/services/creative/): Enhancing exceptional ecommerce brands through thoughtful design and user experience (UX) services.
- [Design](https://domaineworldwide.com/services/creative/design/): Building best-in-class brands through beautiful and holistic visual design and content services.
- [User Interface (UI) Design](https://domaineworldwide.com/services/creative/ui-design/): Crafting award-winning visual design for ecommerce, across both web and mobile.
- [Creative & Art Direction](https://domaineworldwide.com/services/creative/creative-and-art-direction/): Collaborating with creative teams to ensure a consistent brand vision across all brand content.
- [Branding & Identity](https://domaineworldwide.com/services/creative/branding-and-identity/): Establishing and developing beautiful, ownable, and unique brand identities across all channels.
- [Design Systems](https://domaineworldwide.com/services/creative/design-systems/): Developing scalable, component-based design systems for use across a range of platforms.
- [Animation & Interaction](https://domaineworldwide.com/services/creative/animation-and-interaction/): Designing interactive user experiences through video animations, interaction designs, and motion graphics.
- [Photography Direction](https://domaineworldwide.com/services/creative/photography-direction/): Collaborating with photographers and videographers to lead creative vision and consult on best practices.
- [Copywriting Production](https://domaineworldwide.com/services/creative/copywriting-production/): Helping brands tell their story through compelling, search engine optimized (SEO) copywriting.
- [3D Production](https://domaineworldwide.com/services/creative/3d-production/): Bringing another dimension to design through immersive renderings, animations, and product viewers.
- [Package Design](https://domaineworldwide.com/services/creative/package-design/): Delighting consumers through thoughtful and brand-aware product packaging design.
- [Email Design](https://domaineworldwide.com/services/creative/email-design/): Carrying strong brand experiences through both transactional and marketing-focused email templates.
- [Content Strategy](https://domaineworldwide.com/services/creative/content-strategy/): Bringing holistic perspective to every customer touchpoint, prioritizing nurturing and personalization.
- [User Interface (UI) Consultation](https://domaineworldwide.com/services/creative/ui-consultation/): Ensuring smooth design hand-off and adherence to best practices through creative oversight.
- [User Experience](https://domaineworldwide.com/services/creative/user-experience/): Simplifying ecommerce complexity by balancing business needs, user insights, and data-driven design.
- [User Experience (UX) Design](https://domaineworldwide.com/services/creative/ux-design/): Using data-driven insights to make informed design decisions at each stage of the user journey.
- [User Testing](https://domaineworldwide.com/services/creative/user-testing/): Gaining insights into real users' considerations and pain points to prioritize ecommerce opportunities.
- [Navigation & Information Architecture (IA)](https://domaineworldwide.com/services/creative/navigation-and-information-architecture/): Optimizing site navigation and taxonomy based on analytics, competitors, best practices, and user validation.
- [Feature Alignment & Prioritization](https://domaineworldwide.com/services/creative/feature-alignment-and-prioritization/): Prioritizing user interface (UI) features and functionality that will result in the biggest impact.
- [Wireframes](https://domaineworldwide.com/services/creative/wireframes/): Illustrating features and the priority of content-based business needs, data insights, and user research.
- [User Experience (UX) Consultation & Audits](https://domaineworldwide.com/services/creative/ux-consultation-and-audits/): Actionable recommendations based on data insights, user research, competitors, and best practices.
### Technology
- [Technology](https://domaineworldwide.com/services/technology/): Leveraging Shopify, its ecosystem, and custom feature development to grow ambitious and beloved brands.
- [Frontend Development](https://domaineworldwide.com/services/technology/frontend-development/): Best-in-class website and user experience (UX) development for exceptional online shopping.
- [Shopify Theme Development](https://domaineworldwide.com/services/technology/shopify-theme-development/): Custom ecommerce website theme design and development on Shopify.
- [Headless Development](https://domaineworldwide.com/services/technology/headless-development/): Headless website development for brands seeking a highly flexible and customizable ecommerce solution.
- [Shopify Theme Customization](https://domaineworldwide.com/services/technology/shopify-theme-customization/): Custom enhancements for brands looking to leverage an out-of-the-box Shopify theme.
- [ADA & Accessibility](https://domaineworldwide.com/services/technology/ada-and-accessibility/): Improve accessibility in accordance with the website standards and requirements of the Americans with Disabilities Act (ADA).
- [Backend Development](https://domaineworldwide.com/services/technology/back-end-development/): Best-in-class backend ecommerce website and app development and optimization.
- [Fulfillment Integrations](https://domaineworldwide.com/services/technology/fulfillment-integrations/): All-in-one technology integrations for seamless ecommerce.
- [ERP Integrations](https://domaineworldwide.com/services/technology/erp-integrations/): Optimize business operations by integrating your ERP with Shopify.
- [OMS Integrations](https://domaineworldwide.com/services/technology/oms-integrations/): Manage and synchronize orders for multiple stores, all from Shopify's platform.
- [PIM Integrations](https://domaineworldwide.com/services/technology/pim-integrations/): Centralize product information with PIM systems integrated right into Shopify
- [Data Migrations](https://domaineworldwide.com/services/technology/data-migrations/): Data importation, organization, and maintenance from any ecommerce platform to your new Shopify store.
- [Shopify App Development](https://domaineworldwide.com/services/technology/shopify-app-development/): We build custom Shopify apps that are tailored solutions to meet your business needs through Shopify's app ecosystem and APIs
- [Custom App Development](https://domaineworldwide.com/services/technology/custom-app-development/): Bespoke mobile application development, engineered by Shopify experts.
- [Systems Architecture Evaluation](https://domaineworldwide.com/services/technology/systems-architecture-evaluation/): Evaluation of non-functional and functional requirements to ensure performance, reliability, security, and scalability.
- [Tech Stack Evaluation](https://domaineworldwide.com/services/technology/tech-stack-evaluation/): Industry expert assessment of technology stacks and third-party integrations.
- [Technology Consolidation](https://domaineworldwide.com/services/technology/technology-consolidation/): Support consolidating ecommerce technology and third-party integrations to eliminate tech debt.
- [Migrations to Shopify](https://domaineworldwide.com/services/technology/migrations/): Seamless and efficient migrations to Shopify from other ecommerce platforms.
- [Salesforce Migrations](https://domaineworldwide.com/services/technology/sfcc-migrations/): Proven experts in migrating ecommerce websites from Salesforce Commerce Cloud (SFCC) to Shopify.
- [Adobe Commerce Migrations](https://domaineworldwide.com/services/technology/magento-migrations/): Saving costs, time, and resources with seamless Adobe Commerce (Magento) to Shopify migrations.
- [Custom Platform Migrations](https://domaineworldwide.com/services/technology/custom-platform-migrations/): Tailored and efficient migrations from a custom or homegrown platform to Shopify.
- [BigCommerce Migrations](https://domaineworldwide.com/services/technology/bigcommerce-migrations/): Hassle-free migrations from BigCommerce to Shopify with seasoned development experts.
- [Headless to Shopify Theme Migrations](https://domaineworldwide.com/services/technology/headless-to-shopify-theme-migrations/): Seamless migrations from a headless ecommerce website to a custom Shopify theme.
- [Shopify Theme to Headless Migrations](https://domaineworldwide.com/services/technology/shopify-theme-to-headless-migrations/): Headless website development for brands seeking a highly flexible and customizable ecommerce solution.
- [Other Commerce Platform Migrations](https://domaineworldwide.com/services/technology/other-commerce-platform-migrations/): Expertly managing the transition from any ecommerce platform to Shopify.
- [Unified Commerce Solutions](https://domaineworldwide.com/services/technology/unified-commerce-solutions/): Expert implementation of Shopify POS (retail), B2B, and international sales tools.
- [Retail Point-of-Sale (POS)](https://domaineworldwide.com/services/technology/retail-point-of-sale/): Seamlessly integrate Shopify POS for unified online and in-store sales, inventory, and customer data.
- [Business-to-Business (B2B)](https://domaineworldwide.com/services/technology/b2b/): Domaine B2B is built for businesses that drive industries forward. Shopify expertise meets enterprise-grade B2B strategy.
- [Internationalization](https://domaineworldwide.com/services/technology/internationalization/): Expand globally with localized Shopify solutions to manage currencies, languages, and regional logistics.
### Marketing
- [Marketing](https://domaineworldwide.com/services/marketing/): Through data-driven insights & omnichannel marketing—email, SMS, on-site, loyalty, & subscriptions—we connect brands with their audiences in impactful ways.
- [Lifecycle Marketing](https://domaineworldwide.com/services/marketing/lifecycle-marketing/): An innovative approach to retention marketing, uniting on-site experiences with lifecycle strategy.
- [Full Service Email & SMS Program Management](https://domaineworldwide.com/services/marketing/email-and-sms-program-management/): Managing end-to-end lifecycle marketing programs.
- [ESP Migrations, Klaviyo Onboarding & Platform Setup](https://domaineworldwide.com/services/marketing/esp-migrations-klaviyo-platform-setup/): Supporting migrations to Klaviyo ESP; data and list management, technical set-up, and integration support.
- [Contact Acquisition & List Growth](https://domaineworldwide.com/services/marketing/contact-acquisition-and-list-growth/): Optimizing on-site sign-up forms and ongoing list growth strategies.
- [Content & Promotional Calendar Management](https://domaineworldwide.com/services/marketing/content-and-promotional-calendar-management/): Developing and managing campaign calendars and alignment with global marketing strategy.
- [Behavioral Triggered Automations](https://domaineworldwide.com/services/marketing/behavioral-triggered-automations/): Advanced automated flows, increasing conversions at key points of the lifecycle.
- [Lifecycle Marketing Strategy & Roadmap Planning](https://domaineworldwide.com/services/marketing/lifecycle-marketing-strategy/): Expert-level strategy to drive incremental lifecycle program growth and future planning.
- [Design & Development](https://domaineworldwide.com/services/marketing/design-and-development/): Award-winning user experience (UX) and design paired with top-quality campaign production.
- [Technical Support](https://domaineworldwide.com/services/marketing/technical-support/): Access to Elite Klaviyo Customer Support as well as Domaine's expert Engineering Team.
- [Deliverability Monitoring](https://domaineworldwide.com/services/marketing/deliverability-monitoring/): Ongoing CRM program health management, including list cleaning, IP / domain warming, and segmentation.
- [Loyalty & Subscription Strategy](https://domaineworldwide.com/services/marketing/loyalty-and-subscription-strategy/): Supporting vendor selection, program set-up, and communication strategy to increase lifetime value (LTV).
- [Reporting & Analysis](https://domaineworldwide.com/services/marketing/reporting-and-analysis/): Ongoing deep-dive reporting with strategic, actionable insights for CRM programs.
- [B2C CRM](https://domaineworldwide.com/services/marketing/b2c-crm/)
- [Integrated CRM Strategy](https://domaineworldwide.com/services/marketing/integrated-crm-strategy/): Aligning tools and data to deliver seamless, personalized customer experiences.
- [Iterative Behavioral Targeting](https://domaineworldwide.com/services/marketing/iterative-behavioral-targeting/): Refining commerce strategies by analyzing user actions to enhance engagement and conversion.
- [Personalized UX & Landing Pages](https://domaineworldwide.com/services/marketing/personalized-ux-landing-pages/): Building highly targeted on-site experiences that combine strategy, user experience (UX), and lifecycle marketing services.
- [CRO Onsite Optimizations](https://domaineworldwide.com/services/marketing/cro-onsite-optimizations/): Improving website performance by enhancing design, layout, and user experience to boost conversions.
- [Ecommerce Ecosystem Audit](https://domaineworldwide.com/services/marketing/ecommerce-ecosystem-audit/): Evaluating marketing tech stacks, integrations, and workflows to optimize efficiency and growth.
- [Tech Stack Optimizations](https://domaineworldwide.com/services/marketing/tech-stack-optimizations/): Streamlining marketing tools and integrations to enhance performance and scalability.
- [Persona Development & Targeting Strategy](https://domaineworldwide.com/services/marketing/persona-development-and-targeting-strategy/): Refining audience profiles to drive focused and effective outreach.
- [Klaviyo Platform Enablement](https://domaineworldwide.com/services/marketing/klaviyo-platform-enablement/): Implementation and customizations within Klaviyo to optimize email marketing and automation.
- [Klaviyo RFM + Persona Advanced Segmentation](https://domaineworldwide.com/services/marketing/klaviyo-rfm-persona-advanced-segmentation/): Segmenting customers by behavior and persona group for targeted marketing, and analyzing customer behavior by recency, frequency, and monetary (RFM) metrics.
- [Roadmapping & Prioritization](https://domaineworldwide.com/services/marketing/roadmapping-prioritization/): (With the Domaine Strategy Team) Ongoing initiative roadmapping to optimize program engagement and conversion rates.
- [UX Focused Acquisition Strategies](https://domaineworldwide.com/services/marketing/ux-focused-acquisition-strategies/): Optimizing ecommerce design to attract and convert customers through seamless experiences.

## Work
- [Pro:Direct Sport](https://domaineworldwide.com/work/pro-direct-sport/): Pro:Direct Sport is a leading online sports retailer specializing in performance footwear, apparel, and equipment for football, running, rugby, cricket, and other sports. They partnered with Domaine to migrate their ecommerce ecosystem from Sitecore to Shopify, beginning with their US storefront and laying the foundation for future expansion across the UK and Europe. As one of the world's leading multi-sport retailers, Pro:Direct Sport was managing significant technical debt, rising operating costs, and increasingly complex workflows across multiple regional sites.
- [Oscar de la Renta](https://domaineworldwide.com/work/oscar-de-la-renta/): Oscar de la Renta's iconic brand is known for its runway looks and timeless elegance. To bring the brand to life online, the Domaine team leaned into immersive visuals and personalized client experiences, all while balancing functionality and accessibility. The result is a site as timeless and enduring as the brand.
- [Tuckernuck](https://domaineworldwide.com/work/tuckernuck/): Tuckernuck is devoted to curating quality clothing, accessories, and home goods for a classic, modern lifestyle. Domaine was given the opportunity to manage the Tuckernuck retainer while also working towards a full website re-design. Strategy worked closely with the Tuckernuck team to define the product roadmap for a truly exception boutique online store experience.
- [Karl Lagerfeld](https://domaineworldwide.com/work/karl-lagerfeld/): Read how Domaine migrated KARL LAGERFELD from Salesforce Commerce Cloud to Shopify in 6.5 months, supporting 35 markets and eight languages.
- [Global Pet Foods](https://domaineworldwide.com/work/global-pet-foods/): Global Pet Foods is a Canadian pet retailer with more than 230 franchise locations, each with its own products, pricing and inventory. Before working with Domaine, every franchise operated its own website or subdomain, with no central source of truth and little consistency between locations. Global Pet Foods wanted to change that: one connected ecommerce experience, while still giving customers the flexibility to shop from their local store.
- [iS Clinical](https://domaineworldwide.com/work/is-clinical/): iS Clinical is a globally recognised luxury skincare brand known for its science-led formulations and professional skincare expertise. As the brand looked to accelerate its direct-to-consumer growth, Adobe Commerce (Magento) had become increasingly expensive to maintain and difficult to evolve. iS Clinical partnered with Domaine to migrate from Magento to Shopify, combining a complete site redesign with data-driven UX strategy to create a premium digital experience that is easier to manage, simpler to scale, and ready for future innovation.
- [Gaia Herbs](https://domaineworldwide.com/work/gaia-herbs/): Gaia Herbs is a leading herbal wellness brand with a strong foundation of trusted educational content. As search behavior shifted toward AI Overviews and conversational discovery, Gaia partnered with Domaine to strengthen its technical SEO, connect organic visibility more closely to commercial intent, and build a search strategy designed for both traditional and AI-powered discovery.
- [Hunter Douglas](https://domaineworldwide.com/work/hunter-douglas/): Hunter Douglas is a global leader in custom window coverings, serving millions of homeowners through a portfolio of direct-to-consumer and retail brands. Known for their made-to-measure blinds, shades, shutters, and curtains, they combine decades of manufacturing expertise with advanced product customization to deliver tailored solutions for every home.
- [Moose Knuckles](https://domaineworldwide.com/work/moose-knuckles/): Moose Knuckles, the Canadian outerwear brand known for its bold aesthetic and high-performance craftsmanship, partnered with Domaine to replatform from Adobe Commerce (Magento) to Shopify Plus. The brand sought to reduce technical debt and total cost of ownership, improve performance, and give their internal teams more control without relying heavily on developers. What began as a straightforward design translation evolved into a full-scale redesign and technical transformation.
- [Psycho Bunny](https://domaineworldwide.com/work/psycho-bunny/): Psycho Bunny is a fast-growing apparel brand known for its distinctive style and playful edge. But behind the scenes, its Shopify site was weighed down by legacy code from multiple developers, resulting in slow performance, difficult content management, and a user experience that didn’t reflect the strength of the brand. Looking for more than just a dev shop, Psycho Bunny turned to Domaine for a strategyic partner that could elevate design, streamline product discovery, and create a high-performing foundation for growth.
- [Alpinestars](https://domaineworldwide.com/work/alpinestars/): From wholesale-first to a high-performance DTC engine in Europe
- [Little Dutch](https://domaineworldwide.com/work/little-dutch/): Building a scalable foundation for a fast-growing international brand
- [Douxe](https://domaineworldwide.com/work/douxe/): Turning showroom-quality experiences into scalable lifecycle marketing
- [Rosefield](https://domaineworldwide.com/work/rosefield/): Building a scalable foundation for an internationally expanding brand
- [Olaplex](https://domaineworldwide.com/work/olaplex/): Unified administration, and education for shoppers and pros alike
- [O’Neill](https://domaineworldwide.com/work/o-neill/): Scaling global ambition with a faster, more flexible commerce foundation
- [Namuk](https://domaineworldwide.com/work/namuk/): Simplifying ecommerce for a fast-growing sustainable outdoor brand
- [Kabrita](https://domaineworldwide.com/work/kabrita/): Building a unified foundation for international growth
- [Boska](https://domaineworldwide.com/work/boska/): Building a future-ready commerce foundation for a 125-year-old family brand
- [by-bar](https://domaineworldwide.com/work/by-bar/): Turning a migration into a high-performing growth engine powered by Klaviyo
- [Versed](https://domaineworldwide.com/work/versed/): A modern, flexible foundation built for growth
- [Osaka](https://domaineworldwide.com/work/osaka/): Simplifying international commerce for a fast-growing sports brand
- [Hush](https://domaineworldwide.com/work/hush/): A modern platform balancing technology and style
- [Mejuri](https://domaineworldwide.com/work/mejuri/): From legacy systems to a unified global platform
- [Daily Harvest](https://domaineworldwide.com/work/daily-harvest/): Domaine migrated Daily Harvest from a custom commerce platform to Shopify, enhancing system reliability & prepping the enterprise brand for continued growth.
- [The Sports Edit](https://domaineworldwide.com/work/the-sports-edit/): A Shopify redesign for a faster, content-driven shopping experience 
- [Timex](https://domaineworldwide.com/work/timex/): Domaine replatformed Timex from Salesforce Commece Cloud (SFCC) to Shopify, modernizing the global ecommerce presence & improving the customer experience.
- [Ulla Johnson](https://domaineworldwide.com/work/ulla-johnson/): Discover how Domaine transformed Ulla Johnson’s Shopify store with elegant animations & dense content layers, creating an immersive digital shopping experience.
- [Kinderpostzegels](https://domaineworldwide.com/work/kinderpostzegels/): Building a resilient digital platform for a national fundraising tradition
- [Zulily](https://domaineworldwide.com/work/zulily/): Crafting a modern platform rooted in nostalgia
- [Laura Mercier](https://domaineworldwide.com/work/laura-mercier/): Discover how Domaine helped Laura Mercier replatform to Shopify, creating an upgraded ecommerce experience with personalized design & virtual try-on features.
- [Assouline](https://domaineworldwide.com/work/assouline/): Domaine refined Assouline's Shopify site with visual storytelling, AR, and luxury enhancements, aligning its digital presence with its sophisticated products.
- [DW Drums](https://domaineworldwide.com/work/dw-drums/): Domaine helped DW Drums transform its non-shoppable site into a dynamic Shopify store, adapting a complex product catalog for an improved experience.
- [Benchmade](https://domaineworldwide.com/work/benchmade/): Domaine repositioned Benchmade as a DTC brand, using Shopify to showcase its high-performance knives with product customization and 3D renderings.
- [Industry West](https://domaineworldwide.com/work/industry-west/): Explore how Domaine transformed Industry West’s Shopify store with a focus on design, content management, & agility for both DTC & B2B customers.
- [Arhaus](https://domaineworldwide.com/work/arhaus/): Domaine migrated Arhaus to Shopify, innovating the digital experience to make furniture ecommerce look effortless, keeping innovation and artistry at its core.
- [Creed](https://domaineworldwide.com/work/creed/): See how Domaine migrated Creed's UK/Europe ecommerce site to Shopify, creating a unified global presence for this 200-year-old luxury fragrance brand.
- [Gabriela Hearst](https://domaineworldwide.com/work/gabriela-hearst/): Discover how Domaine evolved Gabriela Hearst’s ecommerce store, improving navigation, content strategy, & product pages to reflect the brand’s timeless luxury.
- [Milk Makeup](https://domaineworldwide.com/work/milk-makeup/): Domaine replatformed Milk Makeup from SFCC to Shopify, creating a sleek, high-performing ecommerce website to support its growing sales & customer relationships.
- [Fellow](https://domaineworldwide.com/work/fellow/): Learn how Domaine implemented a subscription program with Recharge for Fellow & optimized their ecommerce presence on Shopify in time for Black Friday.
- [Floyd](https://domaineworldwide.com/work/floyd/): Discover how Domaine redesigned Floyd’s Shopify store, elevating customer experience, enabling scalability, & enhancing product customization for the brand.
- [Bare Minerals](https://domaineworldwide.com/work/bare-minerals/): Read the Bare Minerals case study: Domaine migrated the beauty brand from SFCC to Shopify Plus, driving a 26% conversion lift and unified global architecture.
- [Bombas](https://domaineworldwide.com/work/bombas/): Domaine enhanced Bombas' Shopify site with optimized PDPs & a content strategy focused on improving conversion and cross-selling
- [Nobull](https://domaineworldwide.com/work/nobull/): Explore how Domaine optimized NOBULL’s ecommerce website on Shopify for growth, incorporating customization, automation, & a new creative brand style guide.
- [Peloton](https://domaineworldwide.com/work/peloton/): Domaine built Peloton Apparel’s high-performance Shopify store, handling over 250,000 sessions at launch with a seamless experience for its loyal fanbase.
- [BCBG](https://domaineworldwide.com/work/bcbg/): Domaine upgraded BCBG to Shopify 2.0 in two months, optimizing the ecommerce experience with new features, flexibility, & cost-efficiency across channels.
- [Bandier](https://domaineworldwide.com/work/bandier/): See how Domaine replatformed Bandier from Magento to Shopify, optimizing the design & integrating new technology for a sleek activewear shopping experience.
- [Paravel](https://domaineworldwide.com/work/paravel/): Domaine migrated Paravel’s headless ecommerce website to Shopify 2.0, simplifying admin management while creating a flexible & smooth shopping experience.
- [FIGS](https://domaineworldwide.com/work/figs/): See how Domaine helped FIGS innovate their ecommerce strategy, supporting product campaigns, tech strategy, & marketing initiatives with a \"one team\" model.
- [Schleich](https://domaineworldwide.com/work/schleich/): See how Domaine replatformed Schleich’s North American site from Magento to Shopify, optimizing for DTC ecommerce with AI capabilities & custom features.
- [Frank and Oak](https://domaineworldwide.com/work/frank-and-oak/): Learn how Domaine migrated Frank And Oak from Magento to Shopify, optimizing their online store with enhanced navigation, merchandising, and a loyalty program.
- [r.e.m. beauty](https://domaineworldwide.com/work/rem-beauty/): Learn how Domaine built a high-performing Shopify store for r.e.m. beauty to support a high-traffic launch, ensuring smooth checkout & product availability.
- [Hawthorne](https://domaineworldwide.com/work/hawthorne/): Learn how Domaine helped Hawthorne replatform its headless site to Shopify & Storyblok, simplifying content management & improving the ecommerce experience.
- [Keen](https://domaineworldwide.com/work/keen/): Learn how Domaine migrated Keen’s site from Salesforce (SFCC) to Shopify, enabling global expansion & enhanced brand storytelling through streamlined ecommerce.
- [GUESS Watches](https://domaineworldwide.com/work/guess-watches/): Domaine migrated Guess Watches to Shopify, reducing technical debt & total cost of ownership (TCO) while enhancing design & functionality for this iconic brand.
- [Shopify Supply](https://domaineworldwide.com/work/shopify-supply/): Explore how Domaine built the first-ever Hydrogen storefront for Shopify Supply with cutting-edge integrations that created a fast & flexible shopping experience.
- [Package Free](https://domaineworldwide.com/work/package-free/): Domaine helped Package Free build a fast, mobile-first Shopify website that reflects their mission to reduce waste with sustainable, accessible products.
- [Stoney Clover Lane](https://domaineworldwide.com/work/stoney-clover-lane/): Discover how Domaine partnered with Stoney Clover Lane for a total Shopify website redesign, featuring custom product configurators & a new style guide.
- [Gobi](https://domaineworldwide.com/work/gobi/): Domaine partnered with GOBI to create a Shopify site with intuitive navigation & storytelling, representing the brand’s values of sustainability & quality.
- [Bio Ionic](https://domaineworldwide.com/work/bioionic/): Domaine migrated Bio Ionic to Shopify, lowering costs and speeding up features with a redesigned site focused on modern branding and enhanced product discovery.
- [Xirena](https://domaineworldwide.com/work/xirena/): Explore how Domaine modernized Xírena’s Shopify site with a user-friendly interface & improved product description pages for better performance & metrics.
- [Overtime](https://domaineworldwide.com/work/overtime/): Domaine designed Overtime’s Shopify store, delivering a youthful, mobile-optimized ecommerce experience that captures the brand’s essence & builds trust.
- [Shen Beauty](https://domaineworldwide.com/work/shen-beauty/): Learn how Domaine developed a Shopify site for Shen Beauty, translating its in-store experience online with an elegant, high-performing ecommerce experience.
- [Tea Forté](https://domaineworldwide.com/work/tea-forte/): Domaine built custom multi-ship functionality for Tea Forté’s Shopify store, streamlining the gifting process to allow customers to shop for multiple recipients.
- [Saturdays NYC](https://domaineworldwide.com/work/saturdays/): Domaine migrated Saturdays NYC from BigCommerce to Shopify, recreating the feel of its physical stores with faster ecommerce website speeds & enhanced UX.
- [Fresh Cut Paper](https://domaineworldwide.com/work/fresh-cut-paper/): Explore how Domaine optimized Fresh Cut Paper’s Shopify store with multi-ship functionality & gift personalization, boosting average order value, & conversions.
- [Off Road Place](https://domaineworldwide.com/work/off-road-place/): Off-Road Place worked with Domaine to expand their product catalog and transform their site into a powerful ecommerce experience for growth.
- [Cougar](https://domaineworldwide.com/work/cougar/): Domaine Studio partnered with Cougar Shoes to launch a flexible, custom Shopify Plus site that's easy for customers to shop and simple for the brand to manage.
- [Daveed](https://domaineworldwide.com/work/daveed/): Domaine partnered with Daveed to create a stunning Shopify site, blending high-end design with intuitive functionality to showcase the brand's heritage.
- [Sunpan](https://domaineworldwide.com/work/sunpan/): Domaine migrated SUNPAN from Adobe Commerce to Shopify, improving performance, reducing costs, & enhancing custom functionality for a smoother, more reliable site.
- [Saris](https://domaineworldwide.com/work/saris/): Domaine helped Saris elevate its wholesale presence with a strategic Shopify B2B transformation, creating an intuitive self-service online experience.
- [Gorjana](https://domaineworldwide.com/work/gorjana/): Domaine redesigned Gorjana’s website, enhancing UX with streamlined checkout, automated returns, and improved customer service for a sleek, timeless feel.
- [Stanfield's](https://domaineworldwide.com/work/stanfields/): Stanfield's worked with Domaine to migrate from Adobe Commerce (formerly Magento) to Shopify, boosting online sales & enhancing operational flexibility.
- [Dormie](https://domaineworldwide.com/work/dormie/): Dormie partnered with Domaine to create a Shopify website that reflects its passion for design, individuality, and functionality while engaging golfers in the process.
- [Soludos](https://domaineworldwide.com/work/soludos/): Soludos partnered with Domaine to enhance ecommerce UX, focusing on mobile optimization, improved product details & reviews, & a streamlined checkout.
- [Senreve](https://domaineworldwide.com/work/senreve/): Senreve partnered with Domaine to refresh, develop, & launch a new Shopify site, improving speed, UX, & adding custom features for marketing campaigns.
- [FaireChild](https://domaineworldwide.com/work/fairechild/): Our Domaine team built a stunning, photo-driven Shopify website to launch Fairechild's online business, perfectly capturing the brand's core values.
- [GrandPré](https://domaineworldwide.com/work/grand-pre/): We built an online wine shop for Grand Pré on Shopify, which expanded to sell event tickets and food products. In 2018, we migrated their entire operation to Shopify
- [InsideOut](https://domaineworldwide.com/work/insideout/): InsideOut Patio partnered with Domaine to create a custom Shopify site, improving product displays, inventory integrations, & functionality for customers.

## Insights
- [Brand Q&A: How Le Nouveau Chef Turned Chefwear Into a Lifestyle Brand](https://domaineworldwide.com/insights/commerce-insights/how-le-nouveau-chef-turned-chefwear-into-a-lifestyle-brand/): Some products are built around function, others become part of an identity. For Le Nouveau Chef, chefwear started as a practical product category but has grown into something much bigger: a brand that connects chefs through identity, community and experience. Now active in more than 25 countries and celebrating its 40th anniversary, the brand combines a strong sense of heritage with a modern ecommerce and technology foundation. But how do you turn chefwear into a lifestyle brand? And how do you use technology to scale a premium customer experience without losing the personal touch?
- [Curated 2026: A Day of Connection Across the Domaine Portfolio](https://domaineworldwide.com/insights/domaine-news/curated-2026-recap/): On Wednesday, September 23, 2026, we returned to Shopify's SoHo space in New York for the second annual Curated, our invitation-only client summit. 
- [Domaine Named Klaviyo Global Partner of the Year for Second Consecutive Year](https://domaineworldwide.com/insights/domaine-news/domaine-winner-of-the-2026-klaviyo-global-agency-partner/): Domaine, the leading global Shopify design and development practice, today announced it has been named the winner of the 2026 Klaviyo Global Partner of the Year, presented at Klaviyo’s flagship event, K:BOS, in Boston. The recognition marks Domaine’s second consecutive global Partner of the Year win, following its 2025 Global Agency Partner of the Year award.

- [One Shopify Foundation, Three Brands With Orveon](https://domaineworldwide.com/insights/commerce-insights/one-shopify-foundation-three-brands-with-orveon/): Orveon, the beauty group behind bareMinerals, BUXOM, and Laura Mercier, moved all three brands onto a single Shopify foundation, then gave each one full control over its own storefront. In this article, we’re deep diving into how. 
- [Everything old is new again in SEO](https://domaineworldwide.com/insights/ai-insights/seo-aeo-geo-agentic-commerce/): AI search rewards the same technical fundamentals SEO teams have optimized for years. But getting bought by an AI agent is a backend engineering problem, not a content one. Here's what's genuinely resurging, what's new, and where brands should invest first.
- [Custom Complexity with Hunter Douglas](https://domaineworldwide.com/insights/commerce-insights/custom-complexity-with-hunter-douglas/): Hunter Douglas's window covering brands, Blinds2Go, Tuiss, and Select Blinds US, build every blind and shade to the customer's exact measurements, with pricing calculated fresh for each individual configuration. Moving that logic onto Shopify meant proving that a platform built around fixed variants could support products that, by design, rarely repeat.
- [Shopify NYC Hack Day: Designing the Future of Agentic Commerce](https://domaineworldwide.com/insights/ai-insights/shopify-hack-day-designing-the-future-of-agentic-commerce/): Last month, Domaine joined our [top secret] client at Shopify's NYC headquarters for a hack day exploring what a fully AI-based ecommerce experience could look like. Our small pod of designers and engineers partnered with Shopify to build a fully functioning site in a single day.  The chat delivered deep product expertise that shifted tone and voice across a variety of user personas to speak directly to different customer types tied to their Meta ad strategy. The experience also surfaced rich, on-the-fly content like data visualizations, a discovery/onboarding quiz, and a personalized product carousel, all styled entirely from the brand's design markdown files.  All this with ShopPay built elegantly directly into the experience.
- [Shopify AI & The Features Shaping the Future of Ecommerce](https://domaineworldwide.com/insights/ai-insights/how-shopify-is-making-commerce-ai-ready/): Shopify's latest Editions drop included more than 150 product and platform updates. We pulled out the ones that showcase where the platform is taking AI: the tools reshaping day-to-day merchant work, and the infrastructure being laid for a future where AI agents shop, compare, and check out on a customer's behalf.
- [What Shopify's Latest Announcements Tell Us About the Future of Commerce](https://domaineworldwide.com/insights/commerce-insights/shopify-dotdev-2026-announcements/): Last week, Shopify hosted their annual DotDev conference for engineering partners and the teams building what’s next in commerce. 
- [Why Today’s Biggest Ecommerce Challenges Point to the Same Underlying Problem](https://domaineworldwide.com/insights/commerce-insights/biggest-ecommerce-challenges-point-to-the-same-problem/): Ecommerce leaders are being asked to deliver more across every part of the business. These asks usually fall into the same familiar categories. Not because everyone is reading the same trend report or talk track, but because the pressures are structural and they show up regardless of vertical, region or company size.
- [Understanding Shopify + Vercel rebuilding Hydrogen](https://domaineworldwide.com/insights/commerce-insights/understanding-shopify-vercel-rebuilding-hydrogen/): Shopify and Vercel’s partnership makes headless commerce more accessible, but it doesn’t remove the strategic and operational work enterprise brands still need. Headed Shopify remains the simpler, lower-cost choice for most businesses; headless only makes sense when there’s a clear need for greater flexibility, differentiated experiences, or omnichannel complexity.
- [The EU Is Removing the €150 De Minimis Threshold: What You Need to Know](https://domaineworldwide.com/insights/commerce-insights/the-eu-is-removing-the-de-minimis-threshold-what-you-need-to-know/): Starting 1st July 2026, ecommerce brands selling into the European Union will face significant changes to the way low-value imports are treated at customs. The EU is removing the long-standing €150 de minimis threshold, meaning low-value goods that previously benefited from simplified customs treatment will now be subject to additional customs requirements and charges.
- [The New Role of Brand in the Age of AI](https://domaineworldwide.com/insights/ai-insights/the-new-role-of-brand-in-the-age-of-ai/): Over the past 6 months the debate has shifted away from whether AI will impact commerce, that question has been answered. The question we’ve been answering more recently has been how brands should show up, which requires some new approaches. It also requires recognizing how 'brand' extends beyond traditional creative touch-points into outward-facing assets, like the Product Catalog, which increasingly shape how brands are understood and represented. To put it simply, the age of AI is expanding, in new and exciting ways, what it means to manage a brand.
- [How Quiet Luxury Is Shaping the Era of Quiet AI](https://domaineworldwide.com/insights/ai-insights/how-quiet-luxury-is-shaping-quiet-ai/): Over the past few years, luxury brands like The Row, Khaite, and Gabriela Hearst have quietly taken hold of both the celebrity and everyday zeitgeist with a distinctly understated aesthetic — pared-back silhouettes, no visible logos, no overt signalling, just impeccably made, timeless pieces that speak for themselves. What made Quiet Luxury so influential wasn't simply how it looked. It was what it rejected. At a time when branding, status, and visibility often felt increasingly performative, Quiet Luxury offered an alternative: confidence without explanation.
- [Domaine Joins Braze Alloys Partner Network ](https://domaineworldwide.com/insights/domaine-news/domaine-joins-braze-partner-network/): Domaine, the leading Shopify partner for global brands, announced that it has joined the Braze Alloys Partner Network as an official delivery partner.
- [New EU Withdrawal Button Requirement: What You Need to Know](https://domaineworldwide.com/insights/commerce-insights/new-eu-withdrawal-button-requirement-what-you-need-to-know/): Starting 19th June 2026, all B2C online stores operating in the EU will be required to offer consumers an electronic withdrawal function, also known as a “withdrawal button.” The new requirement is part of the EU’s updated consumer protection framework and is designed to make contract cancellations as simple as the original purchase process. For online retailers, this introduces new operational and legal obligations — we’re unpacking what it is, how to address this quickly and customer experience impacts.
- [Brand Q&A: Raising the (Protein) Bar on Ecommerce Innovation with David Protein](https://domaineworldwide.com/insights/commerce-insights/david-protein-raising-the-bar-on-ecommerce/): As one of the fastest-growing challenger brands in functional nutrition, David Protein has built its reputation around a deceptively simple idea: deliver the most protein with the least amount of everything else — without compromising on taste. From obsessing over protein-to-calorie ratios to literally shipping frozen fish to customers’ doors, the team has proven they’re willing to rethink what a “protein brand” can be.
- [Why Legacy Commerce Architectures Block Growth](https://domaineworldwide.com/insights/commerce-insights/why-legacy-commerce-architectures-block-growth/): For much of the last two decades, enterprise commerce platforms were designed to give brands complete ownership of their infrastructure. The approach made sense when digital commerce was relatively contained, but it hasn’t aged well. 
- [How to Reduce Technical Debt Without Losing Flexibility](https://domaineworldwide.com/insights/commerce-insights/how-to-reduce-technical-debt-without-losing-flexibility/): Technical debt is often framed as a necessary evil — the price of moving fast, shipping features, or supporting a growing business. Often the conversation to reduce it is deferred through fear that “clean-up” will come at the cost of innovation that’s been put in, and future customization output. 
- [Modernising B2B Commerce: What legacy brands can learn from BOSKA](https://domaineworldwide.com/insights/commerce-insights/modernising-b2b-commerce-what-legacy-brands-can-learn-from-boska/): “Modern B2B commerce” has become one of the commerce industry’s favourite phrases, but for many brands, especially legacy manufacturers and wholesale businesses, the reality behind that term is still unclear. Is modernisation about launching a new storefront? Replatforming? Automation? AI? International expansion?
- [Why Shopify Is the Right Platform for Enterprise B2B Commerce Without Technical Debt](https://domaineworldwide.com/insights/technology/why-shopify-is-the-right-platform-for-enterprise-b2b-commerce-without-technical-debt/): Enterprise B2B commerce is complex, but it does not need to create technical debt. Learn why Shopify gives brands a scalable foundation for B2B growth, from custom pricing and catalogs to sales-assisted workflows and ERP integration.
- [Shopify B2B Features Now Available Across All Plans: What It Means for Modern Omnichannel Brands](https://domaineworldwide.com/insights/technology/shopify-b2b-features-now-available-across-all-plans/): Shopify’s latest move to make B2B features available across all plans signals another shift towards unified commerce. We explore what that means for brands still relying on fragmented legacy systems and why forward-thinking teams are rethinking their B2B strategy around Shopify’s native capabilities, cleaner architectures, and more scalable operating models.
- [What Is Domaine’s B2B Accelerator? A Scalable Shopify B2B Foundation](https://domaineworldwide.com/insights/technology/what-is-domaine-s-b2b-accelerator-a-scalable-shopify-b2b-foundation/): B2B commerce is inherently complex. Multiple buyer roles, negotiated pricing, approval workflows, operational constraints, and deep system integrations that make up B2B commerce are the norm. However, many projects struggle because, despite being normal, the common complexity of B2B is either underestimated or handled with short-term technical workarounds.

Domaine’s B2B Accelerator was built as a direct response to this pattern. Leveraging years of cumulative experience and repeated delivery lessons from our in-house B2B experts, the B2B Accelerator is meant for working with complexity instead of against it.
- [Finding the Right Fit with FRAME](https://domaineworldwide.com/insights/commerce-insights/finding-the-right-fit-with-frame/): FRAME, the premium denim and ready-to-wear brand, are known for their elevated essentials with an obsessive focus on fit, fabric, and finish. With fit being core to their brand, FRAME saw an opportunity to transform how their shoppers understand the fit of their products. Something that many fashion brands fall at the first hurdle, creating generic or confusing fit guides that rarely tell the whole story. 
- [The Modern Fashion Brand’s Considerations ](https://domaineworldwide.com/insights/commerce-insights/the-modern-fashion-brands-considerations/): For fashion brands, digital commerce now influences everything from inventory planning to global distribution strategy. As a result, the questions brands face are less about whether to invest in ecommerce, and more about how to build systems and experiences that can support scale, complexity, and long-term brand value.
- [Why brands migrate from Salesforce Commerce Cloud to Shopify Plus](https://domaineworldwide.com/insights/technology/why-brands-migrate-from-salesforce-commerce-cloud-to-shopify-plus/): High platform costs, limited agility, a small partner ecosystem and a slow pace of innovation: these are a few of the disadvantages of Salesforce Commerce Cloud that drive brands to migrate to Shopify Plus.


Is your e-commerce store currently running on SFCC and is your contract nearing its expiry date? Then you might be interested in knowing how the platform compares Shopify Plus. In this blog, we share observations by experts and brands who migrated from SFCC to Shopify Plus, and give you an overview of the main differences between SFCC and Shopify Plus and provide insights from Paul Rogers, co-founder of Vervaunt, an expert in e-commerce replatforming, to give you a complete perspective on both platforms.
- [Customizing Comfort with Arhaus](https://domaineworldwide.com/insights/commerce-insights/customizing-comfort-with-arhaus/): Arhaus, a leader in artisan-crafted and responsibly sourced home furnishings, is known for creating furniture designed to be lived with for years — not chosen lightly in a single click. In store, customers can experience that craftsmanship firsthand: seeing scale and proportion, feeling materials, and understanding how a piece will live in their space. Translating that level of clarity, confidence, and luxury into an online experience, however, is far more difficult.
- [Migrating Harry's From a Custom Commerce Platform to a Subscription-First Headless Shopify Experience](https://domaineworldwide.com/insights/resources/domaine-migrations-vol-03/): Harry’s ran a highly customized in-house commerce stack for years to support its subscription model, starter kits, and signature Mystery Item experience. As the business grew across brands and regions, the cost and complexity of that custom foundation started to slow experimentation. In Domaine Migrations Vol 03, Harry’s, Domaine, and Recharge share how the brand migrated to a headless Shopify architecture in seven months, preserved business-critical subscription logic, and set teams up to move faster with less technical overhead.
- [Understanding Shopify’s UCP Announcement](https://domaineworldwide.com/insights/ai-insights/understanding-shopify-ucp-announcement/): In partnership with Google, Shopify developed UCP (Universal Commerce Protocol), adding a new layer of possibilitites for brands entering the Agentic Commerce era. In this article, we explore what is UCP, how is different from other protocols and what implicates for brands.
- [How Alpinestars combines culture, speed, and innovation in e-commerce](https://domaineworldwide.com/insights/commerce-insights/alpinestars-innovation-in-ecommerce/): How do you bring speed and innovation into a legacy brand with over 60 years of history? And what does it take to build an e-commerce team from the ground up within such an international company? In this episode our podcast, we talk to Lars Kristian Stråtveit from Alpinestars. He shares how he launched their first European Shopify store in just four months, scaled the team across two continents, and created a culture that values ownership, agility, and continuous learning.
- [How Daily Harvest Migrated from a Custom Platform to Shopify](https://domaineworldwide.com/insights/resources/domaine-migrations-vol-02/): Daily Harvest built a custom ecommerce experience years before today’s commerce platforms could support its subscription model at scale. On Domaine Migrations Vol 02, Daily Harvest, Domaine, Shopify, and Klaviyo unpack what changed when the brand migrated eight years of history to Shopify, anchored its lifecycle strategy in Klaviyo, and rethought what “must-haves” really mean during a replatform.
- [How To De-Risk Ecommerce Platform Migrations](https://domaineworldwide.com/insights/technology/how-to-de-risk-ecommerce-migrations/): Ecommerce replatforming is often framed as a high-risk initiative. Boards worry about downtime, commercial teams worry about conversion drops and engineering leaders worry about scope creep and technical unknowns. As a result, migrations are frequently delayed long past the point where the existing platform is already introducing systemic risk of its own.

In practice, the greatest risk usually lies not in the migration itself, but in how it’s approached.
- [A Week of Collaboration, Insight, & Action at NRF ’26](https://domaineworldwide.com/insights/events/nrf-26/): This year’s Big Show felt less about spectacle and more about substance, deeper conversations, clearer priorities, and a shared focus on how commerce organizations can build stronger, more connected relationships with their customers and partners.
- [The Skinification of Hair: Adopting Skincare’s Best Practices](https://domaineworldwide.com/insights/commerce-insights/haircare-brands-adopting-skincare-best-practices/): Skincare has been leading the beauty industry evolution, raising the bar on efficacy, education, and everyday rituals. Today, those same standards are reshaping haircare, expanding the category, accelerating innovation, and challenging brands to deliver more personalized experiences. In this article, we’re breaking down a step-by-step routine to help brands build an ecommerce haircare experience that sets brands up for long-term success.
- [Domaine x Pattern: Why Experience-Led Design Matters More Than Ever](https://domaineworldwide.com/insights/domaine-news/why-experience-led-design-matters-more-than-ever/): As platforms and AI accelerate how commerce is built, experience is how brands express who they are and stand apart. Our acquisition of Pattern brings experience-led design and engineering excellence together to help ambitious brands align brand, technology, and craft as they scale.
- [Domaine Acquires Pattern to Transform Experience-First Digital Commerce](https://domaineworldwide.com/insights/domaine-news/domaine-acquires-pattern/): Domaine has acquired Pattern, one of the most recognized digital design agencies in the commerce ecosystem. Together, Pattern’s experience-led design approach and Domaine’s engineering and delivery excellence create a stronger foundation for experience-first commerce at scale.
- [The Data Migration Checklist for Replatforming](https://domaineworldwide.com/insights/technology/data-migration-checklist-shopify/): When a brand decides to replatform, data migration is often treated as a functional step something to get through before the “real” work begins. But in practice, it’s one of the most technically sensitive and strategically important parts of any migration project. Clean, accurate, and structured data underpins everything that follows: site performance, reporting integrity, and operational stability.
- [Debunking SEO Migration Myths](https://domaineworldwide.com/insights/technology/debunking-seo-migration-myths/): SEO migrations are often seen as risky, but when managed correctly, they’re a critical part of a website’s evolution. This article explores the realities behind common migration myths, clarifies what truly drives performance stability, and outlines the essential steps for protecting visibility whether during a replatform, redesign or rebrand.
- [Black Friday, Now Run by AI](https://domaineworldwide.com/insights/ai-insights/black-friday-now-run-by-ai/): Black Friday used to be about doorbusters and sleep deprivation. This year, the story was different. Record spending, smaller baskets, and a new power broker in the middle of every shopping journey: AI.
- [Common Lifecycle Marketing Mistakes & How to Fix Them](https://domaineworldwide.com/insights/commerce-insights/lifecycle-marketing-mistakes-and-how-to-fix-them/): Done well, the end-of-year sales season can catapult a brand into its next phase of growth — fueling sustainable revenue, strengthening retention, and expanding customer lifetime value. Done poorly, it drains resources, compresses margins, and can erode trust.
- [Email & SMS Foundations for Scalable Growth](https://domaineworldwide.com/insights/commerce-insights/email-sms-foundations-for-scalable-growth/): Email is one of the few marketing channels that scales with both data and creativity. It’s where behavior, brand, and technology intersect and when built strategically, it can account for 20–30% of total revenue. But most brands never reach that benchmark because their infrastructure isn’t designed for long-term performance.
- [Post-BFCM Retention Strategies That Scale](https://domaineworldwide.com/insights/commerce-insights/post-bfcm-retention-strategies-that-scale/): Black Friday/Cyber Monday (BFCM) weekend may be great for bringing in new customers, but a successful holiday season is something that is born after the first purchase. 
- [How Alpinestars Built a High-Performing, Localized Email Program in Europe](https://domaineworldwide.com/insights/resources/lifecycle-lab-ep-02/): Episode 02 of Lifecycle Lab, our webinar series on CRM and lifecycle marketing. This episode features Alpinestars, diving into their journey of building a best-in-class email marketing program in Europe with Domaine and Code.
- [How Le Monde Gourmand Turned Fragmented Channels Into a Connected CRM Growth Engine](https://domaineworldwide.com/insights/resources/lifecycle-lab-ep-01/): Episode 01 of Lifecycle Lab, our webinar series on CRM and lifecycle marketing. This episode features Le Monde Gourmand, diving into their journey of building a best-in-class retention program with Shopify and Klaviyo.
- [Benchmade’s Custom Cutting Edge Sharpening Service](https://domaineworldwide.com/insights/commerce-insights/deep-dive-benchmade-custom-sharpening-service/): Benchmade, an American Knife Manufacturer, are known for their premium high-quality knives made with precision engineering, craftsmanship, and long-term reliability. An essential part of that reliability is Lifesharp, Benchmade’s lifetime sharpening and maintenance service, and something that has remained central to the ownership experience for customers across their entire product range. 
- [How to Leverage AI Search For The Best Deals this BFCM](https://domaineworldwide.com/insights/ai-insights/how-to-leverage-ai-search-for-the-best-deals-this-bfcm/): How are consumers leveraging AI this Black Friday weekend? We’re taking ourselves to the shop floor, sharing our top tips on how to use AI to cut through the chaos of email offers, uncover the good stuff with smart prompts and shop smarter, not harder, this weekend.
- [A Sip & Shop with Mejuri: How Unified Commerce Empowers Modern Brands](https://domaineworldwide.com/insights/events/a-sip-and-shop-with-mejuri/): We hosted a Sip & Shop event at Mejuri’s Flatiron boutique, where industry leaders explored the future of unified commerce. Over drinks and shopping, guests heard from Rohit Nathany, Chief Digital Officer at Mejuri, who shared how migrating to Shopify with Domaine has empowered the brand to deliver seamless, connected experiences across every channel.
- [Foundation: Domaine’s Shopify Theme Framework Tailored for Complex, Enterprise Brands](https://domaineworldwide.com/insights/technology/foundation-domaine-s-shopify-theme-framework-tailored-for-complex-enterprise-brands/): Domaine is releasing our most modern, flexible theme tooling yet, built on our experience launching over 350 unique and complex brands on Shopify.
- [Domaine joins the B2B eCommerce Association as a Premium Partner](https://domaineworldwide.com/insights/domaine-news/domaine-joins-the-b2b-ecommerce-association-as-a-premium-partner/): Domaine is now a proud member of the B2B eCommerce Association (B2BEA) as a premium partner. Through active participation in the Association's global initiatives, Domaine will help shape industry standards, certifications, and educational programs, enabling more resilient, future-ready B2B operations.
- [What’s New in Commerce from Domaine Labs](https://domaineworldwide.com/insights/technology/what-s-new-in-commerce-from-domaine-labs/): Domaine Editions is our bi-annual release from Domaine Labs, delivering the latest Shopify innovations, tools, and AI-powered commerce features.
- [Shopify’s Unlisted Product Status: What It Is, How It Works, and When To Use It ](https://domaineworldwide.com/insights/technology/shopify-unlisted-product-status-guide/): Shopify’s Unlisted product status gives you link-only control: products stay buyable via direct URL while hidden from storefront search, collections, recommendations, sitemaps, and internet search. Learn when to use it, how APIs and sales channels behave, and the exact steps to set it up without risking organic traffic.

- [Shopify B2B vs BigCommerce B2B](https://domaineworldwide.com/insights/technology/shopify-b2b-vs-bigcommerce-b2b/): Choosing the right B2B e-commerce platform matters, a lot. It’s not about fancy marketing terms; it’s about finding something reliable that supports your growth without causing headaches down the line. Shopify and BigCommerce come up often, but how do you know which one actually makes sense for your business?
- [Shopify x OpenAI: How ChatGPT Is Transforming Ecommerce](https://domaineworldwide.com/insights/ai-insights/shopify-openai-how-chatgpt-is-transforming-ecommerce/): Among the AI updates coming out of ecommerce over the past year, Shopify’s latest announcement with OpenAI is by far the loudest. In case you missed it, in September, Shopify and OpenAI announced their partnership and intention to bring the checkout experience in-house to ChatGPT.

In this article, we’re going to give you the whole picture: what this partnership means, how it will work, what we expect will happen, and how this fits into the larger picture of AI in ecommerce. Let’s go.
- [How to get reluctant customers to embrace your B2B portal](https://domaineworldwide.com/insights/technology/how-to-get-customers-on-b2b-portal/): For all the talk of digital transformation, there’s a quiet reality most B2B businesses know all too well: your customers don’t want to change.
Not really. Not unless you make it easier than what they were doing before.
Even if your new B2B portal is sleek, efficient, and perfectly integrated with your ERP, that doesn’t mean your customers will use it. Especially if they’ve spent the last ten years emailing a purchase order or ringing up their rep to say, "Same as last month, please." So how do you get them to move? You don’t push. You nudge; strategically, consistently, and sometimes with a little tough love. Here’s how Boska, a Dutch cheese tools brand, did exactly that.
- [B2B customers are humans too: why digital commerce is inevitable](https://domaineworldwide.com/insights/technology/shopify-b2b-digital-commerce-inevitable/): B2B customers may represent businesses, but they still expect the same seamless, intuitive experiences they’re used to as consumers. Long email threads, manual order forms, and slow response times no longer meet modern expectations. In this blog, we explore why digital commerce is becoming inevitable in B2B and how brands can adapt to meet the needs of today’s buyers.
- [The real cost of manual orders in B2B commerce](https://domaineworldwide.com/insights/commerce-insights/the-real-cost-of-manual-orders-in-b2b-commerce/): Struggling with manual orders in your B2B commerce setup? In this blog, we break down the hidden costs and inefficiencies of phone, email, and spreadsheet-based ordering, and show why digitising your order flow can boost margins and free up your team to focus on growth. Learn practical ways to modernise your B2B order process and unlock real operational leverage.
- [How to pilot Shopify B2B before committing to full migration](https://domaineworldwide.com/insights/technology/shopif-b2b-pilot/): Migrating your entire B2B operation to a new platform can feel like a big leap. But what if you could test Shopify B2B first, without disrupting your core business? In this blog, we explore how brands can pilot Shopify B2B in a controlled way, validate impact, and build internal confidence before committing to a full migration.
- [How the Agentic Era Is Redefining Commerce](https://domaineworldwide.com/insights/ai-insights/how-the-agentic-era-is-redefining-commerce/): This perspective comes from Domaine Co-Founder and President Marko Bon, reflecting on Forrester’s Q3 2025 Commerce Services Landscape Report and what it signals for the next era of commerce.
- [A new chapter: Code joins Domaine](https://domaineworldwide.com/insights/domaine-news/a-new-chapter-code-joins-domaine/): We’ve got big news to share. Code is joining forces with Domaine Worldwide: the largest Shopify-dedicated agency in the world. Together, we’re forming a global team of over 300 Shopify specialists, built to support the most ambitious commerce brands.

But before we talk about the future, let’s take a quick look back.
- [Domaine Named Winner of the 2025 Klaviyo Global Agency Partner of the Year](https://domaineworldwide.com/insights/domaine-news/2025-klaviyo-global-agency-partner-of-the-year/): Domaine, the leading global Shopify design and development practice, today announced it has been named the winner of the Klaviyo Global Agency Partner of the Year, presented at Klaviyo’s flagship event, K:BOS, in Boston.
- [How AI is Redefining Search and Brand Visibility](https://domaineworldwide.com/insights/ai-insights/how-ai-is-redefining-search-and-brand-visibility/): AI is reshaping how consumers discover brands, with AI-based searches gradually eclipsing traditional search engines. By 2028, LLM traffic will surpass conventional search, fundamentally altering visibility rules. For brands, this shift demands new optimization strategies to appear in AI-generated answers where clarity, credibility and authority matter most.
- [Domaine Launches AI Commerce Suite to Help Ecommerce Brands Capture Surging AI Traffic on Shopify](https://domaineworldwide.com/insights/ai-insights/domaine-launches-ai-commerce-suite/): As the leading global Shopify design and development practice, we are introducing the AI Commerce Suite, a proprietary service built for enterprise brands seeking growth through personalization, automation, and discoverability.
- [How We Think About Structuring Ecommerce Teams at Domaine](https://domaineworldwide.com/insights/commerce-insights/how-to-structure-ecommerce-teams/): A common question we hear from our mid-to-large-sized clients is how to structure their ecommerce teams. And it’s coming up more often as brands put renewed focus on digital performance and experience.
- [Adobe Commerce to Shopify for Enterprise Brands](https://domaineworldwide.com/insights/resources/adobe-to-shopify-enterprise-migration/): Enterprise ecommerce teams are at a pivotal crossroads. Once known for its extensibility, Adobe Commerce (previously Magento) is increasingly becoming a technical burden, characterized by complex customizations, slow developer experiences, and mounting operational overhead. As a result, some technical leaders are turning to Shopify for the platform’s speed and agility.

- [Why Shopify: 5 reasons why Shopify is a good idea](https://domaineworldwide.com/insights/technology/why-shopify-5-reasons-why-shopify-is-a-good-idea/): If you are considering migrating to a Shopify webshop, you want to make sure the outcome is worth it, right? Not only should there be some solid return on investment, but maybe you also want to make up for missed results because of your old, underperforming platform. In short: your new e-commerce platform better be good. 
So what advantages does having a Shopify webshop bring to the table? In this blog, we’ll highlight 5 reasons why Shopify outperforms its competitors.
- [Headless Commerce: When Should Brands Go Headed vs Headless?](https://domaineworldwide.com/insights/technology/when-brands-should-go-headless/): There are three potential routes ecommerce brands may take in the evolution of their website architecture: headless, headed, and sometimes even the complex choice to revert from headless to headed architecture. As business leaders make decisions around their CMS, it can be challenging to identify the right path for growth.
- [Mastering Complex Bundling on Shopify: A Guide for Mid-to-Enterprise Brands](https://domaineworldwide.com/insights/technology/shopify-complex-bundling/): This guide explores the full potential of bundling on Shopify, from foundational bundle types to advanced, API-driven implementations. Whether you’re looking to offer mix-and-match kits, subscription bundles, or dynamically priced packages, Shopify offers a powerful ecosystem to support your bundling ambitions.
- [How Aligning CRM, UX, and Strategy Creates Seamless Customer Experiences that Convert](https://domaineworldwide.com/insights/resources/aligning-crm-ux-and-strategy-for-cro/): Modern brands can’t afford to treat CRM, UX, and strategy as separate functions; real personalization happens when these systems work together. Our latest playbook breaks down how to align teams, tools, and touchpoints to create seamless, data-driven experiences that convert and retain.
- [From Salesforce to Shopify: how Mercer scaled its DTC strategy](https://domaineworldwide.com/insights/commerce-insights/salesforce-to-shopify-mercer/): How do you keep your e-commerce operations agile and scalable as a growing lifestyle brand without dramatically increasing your team size? That was the core question Mercer tackled during their replatforming project in 2023, when they switched from Salesforce to Shopify. In this blog we speak with Juul Vlaanderen, e-commerce manager at Mercer, and Arjan Hoeks, interim e-commerce consultant, about what the transition achieved, how the project was managed, and why Shopify turned out to be the right fit.
- [Email Marketing Inspiration Book](https://domaineworldwide.com/insights/commerce-insights/email-marketing-inspiration-book/): Email Marketing Flows & best-practices for e-commerce brands
- [How Far Has Shopify POS Come in Unifying Commerce?](https://domaineworldwide.com/insights/commerce-insights/shopify-pos/): As the line between online and in-person sales continues to blur, it's no longer just about convenience. To truly deliver exceptional customer experiences and improve business performance, unifying these sales channels is key.
- [Optimize Shopify Sales with Analytics: Your Conversion Funnel Guide](https://domaineworldwide.com/insights/commerce-insights/shopify-analytics/): In the competitive landscape of ecommerce, simply having a beautiful Shopify store isn't enough. To truly thrive, you need to understand how your customers navigate your site, identify any roadblocks they encounter, and fine-tune their journey to purchase. This is where the power of analytics comes in. At Domaine, as the leading Shopify design & development partner, we empower businesses like yours to transform raw data into actionable insights that drive significant revenue growth. This guide will walk you through how to leverage Shopify's built-in analytics to optimize your conversion funnel and unlock your store's full potential.
- [What Does a Leading Shopify Agency Do?](https://domaineworldwide.com/insights/commerce-insights/shopify-agency-guide/): In today’s evolving ecommerce landscape, many brands partner with specialized Shopify agencies to help scale operations, improve customer experience, and streamline technology. Agencies like Domaine offer a range of services that support brands across strategy, design, development, and marketing; backed by years of Shopify platform expertise.
- [Salesforce Commerce Cloud to Shopify for Enterprise Brands](https://domaineworldwide.com/insights/resources/sfcc-to-shopify-enterprise-migration/): Enterprise ecommerce teams are facing a critical inflection point. As digital complexity grows and customer expectations rise, many brands built on Salesforce Commerce Cloud (SFCC) are discovering that the very platform they once relied on for flexibility and scale is now limiting their ability to move fast, iterate confidently, and grow efficiently.
- [Now confirmed: Klaviyo WhatsApp integration](https://domaineworldwide.com/insights/commerce-insights/now-confirmed-klaviyo-whatsapp-integration/): As a Klaviyo Master Elite Partner, we’ve had early visibility into the roadmap and spotted this one coming. But now it’s official: during K:LDN earlier this week, Klaviyo CEO Andrew Bialecki confirmed that native WhatsApp functionality is on its way.

Klaviyo's omnichannel marketing automation tool is constantly evolving. Most recently, they announced their intention to position the platform as a CRM for B2C businesses. As such, adding WhatsApp to their product line is the logical next step. In this blog, we take a quick look at the possibilities WhatsApp integration opens up for Klaviyo users. 
- [Domaine Acquires Code, Expanding European Shopify Practice and Engineering Expertise](https://domaineworldwide.com/insights/domaine-news/domaine-acquires-code/): Domaine Worldwide, the leading global Shopify design and development practice, today announced its acquisition of Code, one of Europe’s top Shopify agencies. This strategic move expands Domaine’s international footprint with a new operational hub in the Netherlands and reinforces its commitment to serving commerce brands with both regional expertise and global scale.
- [Shopify Summer Editions '25 @ Editions.dev: AI-first, Ecosystem-ready, and Built to Scale](https://domaineworldwide.com/insights/technology/shopify-editions-summer-2025/): Explore the biggest updates from Shopify Editions Summer 2025—from AI-powered Sidekick and the new Horizon theme to ecosystem upgrades like Shop Pay and campaign orchestration. Discover what the industry thought of the updates with our coverage at Editions.dev in Toronto.
- [Shopify & ChatGPT: A New Era of Conversational Commerce](https://domaineworldwide.com/insights/ai-insights/domaine-ai-commerce/): Shopify unveiled a new integration with ChatGPT, enabling merchants to sell products directly through AI-powered conversations, using Shopify Checkout. Domaine’s AI Commerce Practice is live; learn how we’re building for what’s next.
- [Domaine Migrations: BigCommerce to Shopify for Enterprise Brands ](https://domaineworldwide.com/insights/resources/bigcommerce-to-shopify-enterprise-migration/): Enterprise ecommerce brands are at an inflection point. With increasing complexity in infrastructure, scaling demands, and customer expectations, many are realizing that platforms that once promised extensibility and control, like BigCommerce, are becoming roadblocks rather than accelerators.
- [What to expect from a migration project](https://domaineworldwide.com/insights/technology/what-to-expect-from-a-migration-project/): You've done your research, maybe you even read our full Shopify Migration Guide and decided: you want to migrate to Shopify (Plus). Excellent choice, but also a bit scary. We get that!

Where do you begin, and what can you expect of a migration project to a Shopify webshop? In this blog, we walk you through what a migration to Shopify looks like if you choose to collaborate with Domaine Europe as your Shopify Plus agency.
- [Domaine Taps Industry Veterans to Lead Next Phase of Shopify B2B Growth](https://domaineworldwide.com/insights/domaine-news/press-release-b2b/): Domaine is making a significant investment in its business-to-business (B2B) offering, deepening its strategic partnership with Shopify. This move aims to further empower B2B companies, including manufacturers, distributors, and CPG brands, to grow revenue more efficiently by streamlining B2B operations and reducing the cost to serve wholesale customers.
- [How BOSKA used marketplaces to build a global e-commerce presence](https://domaineworldwide.com/insights/commerce-insights/how-boska-used-marketplaces-to-build-a-global-e-commerce-presence/): With more than 125 years of history, BOSKA is a Dutch brand that has always been closely connected to the kitchen. Known for tools like cheese slicers and fondue sets, it has traditionally been a retail-first business. But in recent years, BOSKA has shifted its focus to digital channels. That journey began just five years ago. Today, direct-to-consumer (DTC) accounts for nearly 40% of its total business.

In the  podcast we spoke with Pascal Verheul, who leads the e-commerce and performance marketing teams at BOSKA. He shares how they’ve approached DTC growth, why marketplaces still matter, and what steps they’re taking to create a more personal online experience for their customers.
- [7 examples: How leading e-commerce brands are navigating changing tariffs](https://domaineworldwide.com/insights/commerce-insights/7-examples-how-leading-e-commerce-brands-are-navigating-changing-tariffs/): For European brands expanding internationally, tariffs have become part of the landscape. They're no longer short-term obstacles, they’re shaping decisions about where to invest, how to grow, and how quickly to move.
The rising costs make headlines. But the real impact is strategic. Tariffs are revealing which businesses are equipped to adapt, and which are struggling to keep up.
- [To headless or not to headless? A checklist to help you decide](https://domaineworldwide.com/insights/technology/to-headless-or-not-to-headless-a-checklist-to-help-you-decide/): From buzzword to hype: headless has become a serious phenomenon in a very short time. Some developers adore it because of its flexibility, speed and lower license or subscription costs. It can almost seem as if there are (almost) no disadvantages to headless. But how to decide whether headless is truly a good fit for you or not? We’ll help you make heads or tails on headless with this checklist.
- [Tariffs Are Rising; Learn How Large DTC Brands Are Navigating Changes and Rising Costs](https://domaineworldwide.com/insights/resources/tariffs-are-rising/): Tariff policies and global trade dynamics are shifting quickly. With new US tariff expansions on Chinese goods and growing restrictions on the $800 de minimis loophole, ecommerce brands are entering a new era of cost pressure, longer lead times, and increasingly price-sensitive consumers.
- [Futureshift: The Commerce Evolution at Shoptalk 2025](https://domaineworldwide.com/insights/events/futureshift-shoptalk-2025/): We returned to Shoptalk with Futureshift, a follow-up to our brand launch celebration last year at Sphere. Alongside 250 leaders from the industry, we explored the evolution of commerce through a custom-built installation, cocktails, and a multi-sensory film experience.
- [How to Craft the Perfect Abandoned Cart Email Series to Drive Conversions](https://domaineworldwide.com/insights/commerce-insights/abandoned-cart-strategies/): Abandoned cart emails & SMS messages are one of the most effective tools in your marketing arsenal to recover those nearly-lost sales. With the right sequence, design, and timing, you can transform hesitation into conversion.
- [New Horizons: Domaine Expands to the United Kingdom](https://domaineworldwide.com/insights/events/new-horizons-domaine-united-kingdom/): Domaine marked its official UK expansion with New Horizons, an exclusive event at The Gherkin in London. Bringing together leading brands, partners, and commerce innovators, the evening featured insightful discussions, stunning city views, and a lively afterparty—setting the stage for the next chapter in global ecommerce.
- [7 ways to effectively implement gifting features](https://domaineworldwide.com/insights/commerce-insights/7-ways-to-effectively-implement-gifting-features/): Holiday season or not, the value of gifting remains relevant throughout the year. Gifting is an important part of retail, estimated at €420 billion annually. Encourage existing customers to give your products as gifts to acquire new customers without any Customer Acquisition Cost. This will retain existing customers and help you gain new ones while increasing purchase margins.
- [Everything you need to know about the all-new Shopify checkout in 2025](https://domaineworldwide.com/insights/technology/everything-you-need-to-know-about-the-all-new-shopify-checkout-in-2025/): Exciting times for Shopify merchants! The best checkout in the world just got even better, and Domaine Europe is here to help you make the most of it. Buckle up for a long-read in which we unpack the implications of Shopify’s recent announcements concerning the checkout, give you some bigger-picture background information, and offer a few practical pointers on how to navigate this transition.
- [The 15 best Shopify apps for e-commerce brands in 2025](https://domaineworldwide.com/insights/technology/the-15-best-shopify-apps-for-e-commerce-brands-in-2025/): Are you looking for the must-have Shopify apps that really improve your e-commerce store? That will boost your sales and lift up your customer experience? Look no further! As a 100% focused Shopify agency, Domaine knows where to find them. Check out the list of must-have Shopify apps in this blog that we recommend for 2025. At Domaine we love apps, and Shopify’s huge app ecosystem. It’s the quickest and easiest way to expand your store with specific functionality, or to boost the functionality native to Shopify’s core. Everything listed in the Shopify App Store (and we’re talking over 9.700 apps here) has survived a super strict selection process to get there, so you can be absolutely sure it will work smoothly with Shopify. 

Are you on Shopify Plus? The Shopify Plus Certified App Program offers you a number of apps that even go above and beyond what is required of Shopify apps. A few of them are in our list, too: apps like Klaviyo, Rebuy and Yotpo that have become the staples of successful Shopify Plus stores. 
- [Increase your results by avoiding the most common Email Marketing mistakes](https://domaineworldwide.com/insights/commerce-insights/increase-your-results-by-avoiding-the-most-common-email-marketing-mistakes/): This blog explores common pitfalls in your Email Marketing strategy, which our Klaviyo team saw passing by. From the often-overlooked necessity of a branded sending domain to the impact of a personalized Welcome Series, each aspect plays a crucial role in shaping your brand's email success. We will dig into the details of template consistency, finding the right balance between text and image in emails, and navigating potential pitfalls like Gmail Clipping. 
- [Curated by Domaine: our Inaugural Client Summit](https://domaineworldwide.com/insights/events/curated-by-domaine-25/): On Tuesday February 18, 2025, we hosted our inaugural client summit, Curated by Domaine, to give the people behind the inspiring brands we work with an opportunity to have insightful conversations and network with each other. The event featured a thoughtfully designed agenda tailored to the themes we’ve heard directly from our clients.
- [Mastering Shopify Product Schema: Boost SEO and Sales with Structured Data](https://domaineworldwide.com/insights/technology/shopify-product-schema-for-seo/): In this article, we’ll dive into what product schema is, why it matters, how to implement it, and how to fix common issues. By the end, you’ll be equipped to use structured data effectively to boost your Shopify store’s performance.
- [Headless Commerce on Shopify: Maximize your performance with Hydrogen](https://domaineworldwide.com/insights/technology/headless-commerce-on-shopify-maximize-your-performance-with-hydrogen/): It is impossible to have missed the Headless hype circulating in the e-commerce world for the last few years. More speed, conversion and revenue sounds like music in your ears, right? However, going headless is a decision you should only make well-informed, so we're glad you found this blog! In 2023, Shopify has made significant strides in building a truly competitive headless e-commerce architecture: Hydrogen. In this blog, we’ll dive into the details of going headless with Shopify. Wouter (CEO) and Remco (Senior Frontend developer) talk you through the considerations and tell you what you need to know so you can rest assured you are choosing a solid, future-proof setup that will help you maximize your e-commerce potential.
- [4 ways to use marketing automation to convert leads & grow your list](https://domaineworldwide.com/insights/commerce-insights/4-ways-to-use-marketing-automation-to-convert-leads-and-grow-your-list/): 2025 marks the shift from traditional email marketing to a broader marketing automation focus, where an omnichannel approach is the key to success. Marketing automation integrates multiple channels, for example, email, SMS, ads, web, and WhatsApp, to create a holistic customer experience. If done right, this strategy can generate up to 40% (or more) of total online revenue, making it a powerful tool for database growth, customer retention, and churn prevention.

A strong acquisition and list growth strategy is at the heart of marketing automation. While Welcome Series and Exit Intent forms remain effective, brands looking to stand out should explore fresh approaches. Below, we highlight four original strategies to grow your email list and fuel your marketing automation efforts.
- [Expanding e-commerce internationally? Avoid these rookie cross-border mistakes](https://domaineworldwide.com/insights/commerce-insights/expanding-e-commerce-internationally-avoid-these-rookie-cross-border-mistakes/): Is your Shopify store or e-commerce business planning to expand into new territories, or already operating cross-border? Then you might be interested in the mistakes that are commonly made by brands when going international. 

In his function as Regional Manager Benelux at Global-e, Alexandre Zhao is in an excellent position to observe those mistakes over and over again. Global-e is a Merchant of Record (MoR) and Shopify partner, and the leading platform to power and enable global DTC e-commerce retailers and brands. At Domaine Europe request, Alexandre shares the three rookie moves he often sees when merchants start selling across the world, and offers his insights and recommendations in this blog.
- [Adding Multiple Currencies or Dynamic Pricing on Shopify](https://domaineworldwide.com/insights/technology/shopify-multiple-currencies-dynamic-pricing/): In this article, we’ll dive into how you can add multiple currencies and implement dynamic pricing on Shopify, ensuring you provide a smoother, more personalized experience for your customers while also boosting your sales.
- [Take these tips to make a success of your German webshop](https://domaineworldwide.com/insights/commerce-insights/take-these-tips-to-make-a-success-of-your-german-webshop/): Owning a successful (Dutch) webshop, you’re probably dreaming of expanding. Ambitious as you are, you don’t only want to cross borders but also expand transatlantically or even trans-pacifically. Great ambition, although we would advise to take a beat and reconsider. Start small. Maybe check out Belgium. Or Germany. Our eastern neighbor has great potential when it comes to e-commerce. And not just because the country is about five times the size of the Netherlands and we’re much closer - both geographically and lingually - to Germany than, say, the UK or France.
- [Domaine Deepens Investment in Commerce Personalization with CRM & Lifecycle Marketing Services](https://domaineworldwide.com/insights/domaine-news/commerce-personalization-with-crm-and-lifecycle-marketing-services/): Domaine deepens its investment into commerce marketing and personalization with a heightened focus on CRM and Lifecycle Marketing Services, providing brands with intelligent, cross-channel solutions that deliver a new level of personalization, innovation, and growth across the entire customer journey.
- [Driving Engagement Through Design](https://domaineworldwide.com/insights/ux-best-practices/driving-engagement-ecommerce-design/): Let’s dig into why engagement is so valuable (beyond the obvious), how UX/UI design in Shopify is built for influencing engagement, and the most common mistakes to avoid.
- [NRF '25: A Series of Unforgettable Events](https://domaineworldwide.com/insights/events/nrf-25/): From exclusive brunches to inspiring panels and dinners, Domaine partnered with industry leaders to create memorable moments at NRF 2025. Here's a recap of the week's highlights.
- [Shopify Names Domaine Highest-Tier Platinum Partner for 2025](https://domaineworldwide.com/insights/domaine-news/shopify-names-domaine-platinum-partner-2025/): Domaine, the world's largest Shopify design and development practice, is proud to announce its recognition as a Platinum Tier Partner in the newly redefined Shopify Partner Program for 2025, further solidifying its position as an ecommerce industry leader.
- [How Beauty Brands Become Market Leaders](https://domaineworldwide.com/insights/commerce-insights/how-beauty-brands-become-market-leaders/): Discover the key strategies behind building a market-leading beauty brand. From DTC growth and global expansion to AI-driven personalization and omnichannel success, our latest white paper reveals how top beauty brands stay ahead.
- [Introducing Domaine Studio: Enterprise-Level Expertise for Emerging to Mid-Market Brands](https://domaineworldwide.com/insights/domaine-news/introducing-domaine-studio/): Domaine is thrilled to announce the launch of Domaine Studio—a new division tailored to the unique needs of emerging to mid-market brands looking to scale on Shopify with confidence. Domaine Studio brings enterprise-level expertise to this market, offering an efficient, streamlined path to high-quality ecommerce services that are designed to grow.
- [Maximizing Conversion Rates with Effective Ecommerce Website Design](https://domaineworldwide.com/insights/ux-best-practices/maximizing-conversion-with-design/): Thoughtful, conversion-focused design strategy is critical to a brand’s ecommerce success.
- [ERP, PIM, OMS, WMS, 3PL – what they are and when you might need them](https://domaineworldwide.com/insights/commerce-insights/erp-pim-oms-wms-3pl-what-they-are-and-when-you-might-need-them/): Feeling overwhelmed by all the three-letter acronyms in the world of enterprise e-commerce? ERP, PIM, OMS, WMS, 3PL—it's easy to get them mixed up, even here at Domaine Europe. But looking at what these terms mean can be quite beneficial. Because the acronyms stand for a range of useful tools that could boost your online business.
- [The New Domaine Site: Designed for the Shopify Ecosystem](https://domaineworldwide.com/insights/domaine-news/the-new-domaine-site/): With this new site, we’re establishing our global scale & commerce expertise  across industries and verticals. We believe the new design communicates the breadth and depth of our experience, while also showcasing the flexibility and adaptability of the new Domaine brand system.
- [The True Meaning of Customization on Shopify: Custom vs “Out-of-The-Box” Themes](https://domaineworldwide.com/insights/technology/shopify-custom-vs-out-of-the-box-themes/): In this article, we break down the differences between creating a custom theme versus using an out-of-the-box theme on Shopify. We address common misconceptions about the Shopify platform’s customization potential within its native content management system (CMS).
- [Shopify New Customer Accounts: Powerful Updates to Boost Enterprise Growth](https://domaineworldwide.com/insights/technology/shopify-new-customer-accounts-vs-classic/): Shopify has made it clear: new customer accounts are becoming the new standard. While Shopify classic accounts are still available, they won’t be around forever. Shopify hasn’t set a firm timeline for when, but merchants should begin planning for the transition now.
- [Boost your conversion with 20% with Klaviyo and Domaine Europe](https://domaineworldwide.com/insights/commerce-insights/boost-your-conversion-with-20-with-klaviyo-and-domaine-europe/): At Domaine Europe we think it is important to not only help our clients to a well-functioning webshop, but also to an impressive conversion rate. The most effective tool that we use to achieve this is e-mailmarketing with Klaviyo. In this blog our CCO Bob and our Head Klaviyo Midge show you what our Klaviyo-partnership looks like, and the kind of results we can get for our clients.
- [Navigating GDPR Compliance with Google Analytics: What You Need to Know for Your Shopify Store](https://domaineworldwide.com/insights/commerce-insights/gdpr-compliance-with-google-analytics-on-shopify/): The rollout of Google Analytics 4 (GA4) has introduced new complexities to managing consent for brands that need to comply with the General Data Protection Regulation (GDPR) and other laws, including the California Consumer Privacy Act (CCPA), that may indicate additional requirements. While GA4 provides valuable insights into customer behavior, its US-based data storage and data transfer practices can complicate compliance for Shopify merchants doing business in the European Economic Area (EEA) regions.
- [Simplify Shopping This Holiday Season: Domaine’s Multi-Ship Implementation for Shopify Stores](https://domaineworldwide.com/insights/technology/domaine-multi-ship-implementation/): This solution gives your customers the ability to send products to multiple addresses from a single order and with a single checkout. Customers can set an address for each individual item in their cart, group items going to a single address, quickly select from saved addresses, select a unique shipping rate per destination, and add a personalized gift message.
- [Shopify or Adobe Commerce (Magento): Choosing the Best Ecommerce Platform for Your Brand](https://domaineworldwide.com/insights/commerce-insights/shopify-vs-adobe/): Compare Shopify and Adobe Commerce (Magento) with our latest blog article. Discover key differences in total cost of ownership, customization, and tech stack so that you can choose the best ecommerce platform for your brand.
- [5 must-have Email Marketing flows for e-commerce](https://domaineworldwide.com/insights/commerce-insights/5-must-have-email-marketing-flows-for-e-commerce/): Have you noticed how expensive online acquisition has become lately? 
At Domaine Europe, we certainly have. How is an online brand supposed to attract customers and make a profit in this changed acquisition landscape?

There is a tried-and-true answer to that question, and it is customer retention. Keeping your existing customers with you is the way to go, now more than ever. And the best way to do that is via email marketing. At Domaine Europe, we, as Klaviyo Partner, see what emails can do for our client’s online stores daily, and it is beautiful. In this blog, we share our most successful email flows with you.
- [Boost your E-commerce with these 21 E-mail Marketing tips](https://domaineworldwide.com/insights/commerce-insights/boost-your-e-commerce-with-these-21-e-mail-marketing-tips/): Email marketing is a powerful tool for businesses to connect with their audience, build customer relationships, and drive sales. However, mastering the art of effective email campaigns requires some insider knowledge and clever strategies. In this blog, we will delve into email marketing tips that can significantly boost your campaign's success. These tips have been curated and perfected by Midge, our head of Klaviyo, and his team over a span of three years being Klaviyo Partner. Now, we are excited to share them with you for free. Get ready to revolutionize your email marketing game with these nifty little tricks!
- [9 original Email Marketing flows to try out](https://domaineworldwide.com/insights/commerce-insights/9-original-email-marketing-flows-to-try-out/): On average, e-commerce brands attribute around 25% of their revenue to email marketing. At Domaine Europe, as Klaviyo partner, we have noticed several clients performing way better than that, with up to 50% of their revenue coming from email marketing.

That's why we highly recommend e-mail marketing. In our last blog we gave you 5 Must Have flows to start with.
But, are you ready to get a bit more creative? That's possible! Those 9 flows are only the tip of the iceberg of what's possible in e-mail marketing. Let's go!
- [Domaine Appoints Marko Bon as President & Dave Finnie as CFO](https://domaineworldwide.com/insights/domaine-news/marko-bon-president-dave-finnie-cfo/): Today, Domaine is publicly announcing the appointment of Marko Bon as President and Dave Finnie as Chief Financial Officer (CFO).
- [10 BFCM Tips From our Coders](https://domaineworldwide.com/insights/commerce-insights/10-bfcm-tips-from-our-coders/): Every year, E-Commerce brands worldwide face a pivotal question: Should we participate in Black Friday and Cyber Monday (BFCM)? The answer isn't one-size-fits-all. At the heart of this decision lies a concern that many brands share: the fear of attracting a wave of price-sensitive customers. It's a valid concern if you're not in the green after the first order and if you're unable to retain your customers.
- [Shopify ERP Integrations: How to Customize & Save Costs](https://domaineworldwide.com/insights/technology/shopify-erp-integrations/): For brands at the enterprise level, integrating Shopify into an ERP can unlock its full potential, enabling you to build online stores, sell globally, manage inventory, and often reduce total cost of ownership with less custom code.
- [Balancing Brand & Conversion: Crafting Ecommerce Experiences That Resonate & Convert](https://domaineworldwide.com/insights/visual-design/balancing-brand-and-conversion/): Finding the sweet spot between a brand's identity and conversion goals is more art than science. At Domaine, we are passionate about mastering this balancing act, working with a diverse range of brands with unique goals and strategies to ensure their sites are as engaging as they are effective.
- [Shopify or Salesforce Commerce Cloud… Which Ecommerce Platform is Right for Your Brand?](https://domaineworldwide.com/insights/commerce-insights/shopify-vs-sfcc/): Compare Shopify and Salesforce Commerce Cloud (SFCC) with our latest blog article and downloadable white paper. Discover key differences in ease of use, customization, and support so that you can choose the best ecommerce platform for your brand.
- [Some tenacious myths about Shopify... Busted!](https://domaineworldwide.com/insights/technology/some-tenacious-myths-about-shopify-busted/): Shopify has seen tremendous growth in the past decade. As a result, the internet sometimes can’t keep up with the current state of affairs and keeps repeating some hopelessly outdated bits of information about what Shopify supposedly cannot do. These 4 myths about Shopify were true once... but only for a short period of time. Thing is, the world of e-commerce never sits still, and neither does Shopify.
- [Launching the Domaine Partner Program: A New Era of Collaboration](https://domaineworldwide.com/insights/domaine-news/launching-the-domaine-partner-program/): At Domaine, partnerships are not just a facet of our business; they are its very foundation. Our journey has always been intertwined with those of our collaborators. Today, we announce the next phase in this journey: the launch of the Domaine Partner Program.
- [E-commerce best practices for a great Welcome Series](https://domaineworldwide.com/insights/commerce-insights/e-commerce-best-practices-for-a-great-welcome-series/): A welcome series is a couple of emails you can send to anyone who subscribes to your newsletter, with the goal of educating them about your brand and turning them into (recurring) customers. Welcome emails typically have a much higher open rate than other marketing emails, so be sure to make good use of them! What is remarkable about welcome mails is how actively interested the subscriber is at this initial stage. Ensure you capitalize on this by properly introducing your brand and getting to know the new subscriber’s characteristics and preferences. This will show in your results: showing well-timed, relevant information pays off in the long run. At Domaine Europe, we usually go for a series of four or five emails. The average result for a welcome series in which we offer a discount is a 50-70% open rate and a 15-20% placed-order-rate. Let’s break down the emails in this flow one by one. But first, we’ll make a detour to discuss how you enable people to subscribe in the first place.
- [The Internationalization Guide for Brands on Shopify](https://domaineworldwide.com/insights/technology/internationalization-guide-for-shopify/): Master global expansion with Shopify! Learn the essentials of catering to international customers, from localization to legal compliance, and expand your brand's reach today.
- [Shopify Editions Summer ‘24: Key Announcements & Implications for Brands & Developers](https://domaineworldwide.com/insights/technology/shopify-editions-summer-2024/): At Shopify Editions.dev, announcements as part of Editions Summer ‘24 have set the stage for exciting developments in the world of ecommerce. Our team breaks down the most impactful updates for brands and developers.
- [Migrate from Magento to Shopify? Domaine is here to help you!](https://domaineworldwide.com/insights/technology/migrate-from-magento-to-shopify-domaine-is-here-to-help-you/): At Domaine Europe we frequently get asked if we do Magento to Shopify migrations. Especially since the release of Magento 2.0: updating from Magento 1.9 to 2 promises to be a costly, time-consuming migration. And if you're going to migrate anyway, why not reconsider your current platform while you're at it?
- [How to recover your abandoned checkout with email marketing](https://domaineworldwide.com/insights/commerce-insights/how-to-recover-your-abandoned-checkout-with-email-marketing/): Ever wonder why some customers get right to the brink of making a purchase, only to vanish into thin air? That's where the abandoned checkout recovery flow comes in. Unlike abandoned cart reminders, abandoned checkout reminders target customers who were on the brink of completing a purchase but didn't quite make it. This distinct audience represents a higher level of interest, making it crucial to understand what may have caused them to hesitate.

At Domaine Europe, we've seen firsthand the power of abandoned checkout emails.On average, they help our clients recover around 10%-15% of potentially lost revenue. What kind of emails do we use, and what timing is best? Read along because it's time to turn missed opportunities into successful conversions. 
- [Shopify pricing - a complete overview](https://domaineworldwide.com/insights/technology/total-costs-of-a-shopify-store/): What does building a Shopify webshop or Shopify Plus webshop cost? Domaine Europe talks you through all there is to learn about Shopify pricing, to give you a complete picture of the costs you will have to take into account when building and running your e-commerce store on Shopify, including variable- and transaction fees.
- [Domaine Offsite 2024: Tulum](https://domaineworldwide.com/insights/events/domaine-offsite-2024/): Domaine’s first offsite in Tulum, Mexico, was more than just a company retreat—it was an experience that brought together a team from all corners of the globe. With diverse backgrounds and skill sets, we united in the vibrant atmosphere of Tulum, ready to connect, reflect, and envision the future together.
- [Domaine Wins Best Mobile User Experience in the 28th Annual Webby Awards](https://domaineworldwide.com/insights/visual-design/webby-awards-timex/): Domaine wins the Webby People’s Voice Award for Best Mobile UX with their innovative Timex site redesign.
- [Enterprise E-Commerce with Shopify: Commerce Components](https://domaineworldwide.com/insights/technology/enterprise-e-commerce-with-shopify-commerce-components/): Shopify’s tried and tested e-commerce infrastructure - but modular. That’s Commerce Components by Shopify: a way for the true e-commerce giants to cherry pick among Shopify’s best-in-class solutions, add the bits they want to their commerce stack and profit from Shopify’s first-class infrastructure, while having complete freedom to mix and match components as they see fit. 
- [An Evening with Domaine: A Brand Launch Celebration at Shoptalk](https://domaineworldwide.com/insights/events/an-evening-with-domaine-las-vegas/): At Shoptalk 2024, we introduced Domaine to the commerce industry. As the largest independent Shopify design and development partner in the world, we celebrated with a series of spectacular events for brands, clients, partners, and importantly, our team.
- [Klaviyo SMS Marketing: what is it and how do you use it?](https://domaineworldwide.com/insights/commerce-insights/klaviyo-sms-marketing-what-is-it-and-how-do-you-use-it/): One of the best marketing automation platforms for email marketing is Klaviyo, known to many for its prowess in email campaigns for e-commerce. But did you know they offer SMS marketing too?

Klaviyo SMS has now officially landed in the Netherlands & Germany, and this can change the way you connect with your audience. But amidst the excitement, it's crucial to pause and ponder: Is Klaviyo SMS marketing the right fit for you?
- [Shopify Plus Merchants: Shopify’s Checkout Extensibility Upgrade](https://domaineworldwide.com/insights/technology/shopify-checkout-extensibility-upgrade/): As of August 2024, Shopify’s new Checkout Extensibility replaced checkout.liquid as the sole way for Shopify Plus merchants to tailor their checkout experience. Check out our blog article to learn more.
- [Unlocking Shopify Editions Winter '24](https://domaineworldwide.com/insights/technology/unlocking-shopify-editions-winter-24/): Shopify Editions are back with another suite of updates and launches. Here are some of the highlights that caught our team’s attention.
- [Magento (Adobe Commerce) or Shopify? 6 brands explain why they choose Shopify](https://domaineworldwide.com/insights/technology/magento-adobe-commerce-or-shopify/): Is your e-commerce business running on Magento, nowadays known as Adobe Commerce? Then you might find it interesting to know that there is a trend going on where Adobe / Magento users are migrating off the platform in growing numbers.
- [Reasons to choose Shopify Plus vs Shopify Advanced](https://domaineworldwide.com/insights/technology/reasons-to-choose-shopify-plus-vs-shopify-advanced/): In the competitive world of e-commerce, your choice of platform can be the cornerstone of your success story. The decision between Shopify Plus and Shopify Advanced is no small matter, as each offers a unique set of advantages to meet a range of business needs. In this blog, we'll dive into the key differences between Shopify Plus and Shopify Advanced, guiding you in making the choice that perfectly aligns with your growth strategy.
- [Crafting Long-Term Project Success: Time Management & Strategic Planning](https://domaineworldwide.com/insights/commerce-insights/crafting-long-term-project-success-time-management-and-strategic-planning/): This article provides a view into some of our delivery team’s key areas of focus around finding success in strategic project management — emphasizing the role of version control in front-end implementations, tackling team challenges, and ultimately orchestrating successful releases.
- [Tomorrow and Half Helix Announce Merger to Create Largest Independent Partner Serving Shopify Enterprise Brands](https://domaineworldwide.com/insights/domaine-news/tomorrow-and-half-helix-announce-merger/): Tomorrow and Half Helix today announced a merger of the two companies that creates the largest Shopify design and development practice in the world.
- [The Email Marketing Inspiration Book for E-Commerce](https://domaineworldwide.com/insights/commerce-insights/the-email-marketing-inspiration-book-for-e-commerce/): Our Email Marketing Inspiration Book is here! Looking for a practical guide to help you convert and retain your audience and take your e-commerce brand to the next level? Get your free copy here:
https://www.code.digital/cs/c/?cta_guid=d6603f22-dae8-4789-b807-2b9cb2d42596&signature=AAH58kFj_YeF0lplf1Q3rlyHiRhyzx-EEg&utm_referrer=https%3A%2F%2Fwww.code.nl%2Fblog%2Femail-marketing-inspiratieboek&portal_id=4557051&pageId=57614448229&placement_guid=ad35d66c-1746-4a6e-b10d-5fbd36904347&click=b12858b5-a5c2-4ee8-8339-0fc4726a17c9&redirect_url=APefjpHPnYkjvzo-ltk0trekInw4N9bIAb2nicOaLfqdIuFB23opWTPJY7kSWErw-oye-2Msjx0lEVhGwHeNCR8O1W2OWEX89vIU_kKHIGrZHtyFc5ySIqBuO5tDy40uXOqNIJmlczs1RyOH7mkvk4Klt0DMOH4hpPI8Wvr-pv6e74VyHrXDNLWQBph6FzM7R8cvg4LzAWI1W4REpi5a1aUR9_b0BCNjfsCZepG-EubBY6IIhWp-y1pkGgA4EjwAI8vqRibW1E3NjIcDM3nx2_5FQhrAR3j7wWtNAQB-EyCourG69GTH214RxLrh5hEZ_hVRLXmD-8md&hsutk=eb397f1e48caf8f7f9a511300d256663&canon=https%3A%2F%2Fwww.code.digital%2Fblog%2Femail-marketing-inspiration-book&ts=1772620376015&__hstc=221463879.eb397f1e48caf8f7f9a511300d256663.1767863131914.1772456644494.1772551345878.7&__hssc=221463879.54748.1772616659752&__hsfp=8cd87498ea6c4988490670460438665f&contentType=blog-post
- [Figma Config 2023 Conference Recap by Domaine Design](https://domaineworldwide.com/insights/events/figma-config-2023-conference-recap/): Config is Figma’s annual flagship conference that gathers design and development enthusiasts from around the world. The updates and new features introduced this year have proven to be exceptionally significant, offering substantial improvements and advancements that facilitate seamless collaboration between teams.
- [Our Creative Team’s Top 5 New Figma Feature Updates](https://domaineworldwide.com/insights/visual-design/our-creative-team-s-top-5-new-figma-feature-updates/): Over the past few months, Figma has introduced several new product features that our creative team has been excited to review and has already started to experiment with in our projects.
- [How to choose the right PIM solution for your e-commerce](https://domaineworldwide.com/insights/technology/how-to-choose-the-right-pim-solution-for-your-e-commerce/): Efficient distribution of your content across various channels, grip on your product data in an increasingly complex architecture, and availability of multilingual content in connection with further internationalisation of your brand.. Just a few reasons to consider a PIM. A PIM, or ‘Product Information Management’, is a central system that allows you to collect, enrich and publish information about your products. With a PIM, you can work easier and faster with product data company-wide. So a successful PIM implementation can certainly accelerate your business. A well-considered selection process and solid set-up of your PIM system, will pay back the investment.
- [Selling internationally with Shopify: what are your options?](https://domaineworldwide.com/insights/technology/selling-internationally-with-shopify-what-are-your-options/): ‘Global by default’: under this banner, Shopify has improved and extended their range of cross-border options in recent years. At Domaine Europe we used to advise our international clients to go with a multi-store setup (which can still be a very profitable setup), but with the launch and subsequent improvement of Shopify Markets and Hydrogen (Headless), Shopify merchants can now choose from three viable options. 

Are you looking to expand cross-border, or migrate your international store to Shopify? In this blog we’ll help you determine which Shopify setup works best for your business.
- [Omnichannel shopping made easy with Shopify POS](https://domaineworldwide.com/insights/technology/omnichannel-shopping-made-easy-with-shopify-pos/): Does your brand have an offline sales channel? If not, you might want to set one up - or if you already have one, give it some extra attention. Why? Because offline shopping is far from dead, as some pundits would have us believe during the e-com boom of the pandemic. 

Brands like Oger, DOUXE, Filling Pieces and PADELSTORE.com successfully ignored these predictions and are running thriving brick-and-mortar stores - each of them powered by Shopify POS, a point-of-sale system that enables the blended shopping experience post-pandemic consumers expect.
- [Shopify Frontend Architecture Options](https://domaineworldwide.com/insights/technology/shopify-front-end-architecture-options/): Over the years, we’ve tried different frontend architecture to best serve the business needs.
- [4 Recommerce business models to make resale part of your e-commerce strategy](https://domaineworldwide.com/insights/commerce-insights/resale-is-booming-this-is-how-you-make-reselling-part-of-your-ecommerce-strategy/): More and more often we see that resale is becoming a permanent part of sustainable strategies and we get it. 

According to a GlobalData report, the worldwide resale market is growing a whopping 11 times faster than traditional retail and will reach €84 billion by 2030. In comparison: the prediction for new fashion is much more cautious with a “mere” 40 billion. This data suggests that the resale market is growing faster than the demand for sustainable fashion. The report indicates that 118 million people are looking to sell a second-hand product for the first time in 2021, compared to 36,2 million people in 2020 - a 226% growth. The most prominent reason for consumers to choose resale (second-hand) products over a sustainable-labeled new product (made with sustainable fabrics or a sustainable manufacturing process, for example) is the fact that the supply chain isn’t transparent and they can’t rely on the product’s claimed sustainability because of ‘greenwashing’.
- [Klaviyo vs Mailchimp? 5 reasons why we choose Klaviyo](https://domaineworldwide.com/insights/commerce-insights/klaviyo-or-mailchimp-5-reasons-why-we-choose-klaviyo/): Shopify en Mailchimp hebben het weer bijgelegd. Daarmee hebben Shopify merchants die aan de slag willen met e-mailmarketing ineens een dilemma: ben je nu beter af met Klaviyo of met Mailchimp? Wij van Domaine Europe kunnen daar wel iets zinnigs over zeggen, want we hebben met allebei gewerkt. In deze blog leggen we je uit waarom wij vinden dat Klaviyo de beste keus is voor ambitieuze webshops. Zonder twijfel.
- [Choose a multi-store setup in Shopify Plus to localize your global e-commerce](https://domaineworldwide.com/insights/technology/choose-a-multi-store-setup-in-shopify-plus-to-localize-your-global-e-commerce/): For most brands, expanding your business to new and foreign markets makes total sense once it starts growing. If you are thinking about selling your products across the globe and looking for the right Shopify Plus setup to make this move, this is the blog for you.
- [Replatforming from Magento to Shopify Plus: about Rosefield and Domaine Europe](https://domaineworldwide.com/insights/technology/replatforming-from-magento-to-shopify-plus-the-rosefield-case/): Replatforming: surely every online entrepreneur’s nightmare. Migrating your whole business to another platform? You obviously do not want that, whatever the size of your company. So why do many e-commerce businesses willingly choose to switch platforms anyway? Christiaan Bekker, founder of Rosefield Watches has a thing or two to say about that.
- [The Ideal Ecommerce Org Structure](https://domaineworldwide.com/insights/commerce-insights/the-ideal-ecom-org-structure/): A common question from our mid-to-large-sized clients is about how to structure their ecommerce teams. And one that we’re hearing at Domaine more frequently as companies put a renewed focus on digital.