# DoggieLawn > Direct-to-consumer brand selling real, hydroponically grown grass potty pads for dogs, delivered to the door on a flexible skip/pause/cancel subscription. Built for apartment, no-yard, and busy urban dog owners across the contiguous United States. DoggieLawn ships disposable real-grass potty pads (soil-free, hydroponic, biodegradable) grown on a California farm and sold by size and replacement frequency on a recurring subscription. The pitch against synthetic turf and plastic pee pads is simple: dogs instinctively recognize and use real grass, and real grass neutralizes odor naturally. Each shipment arrives ready to use; the old pad goes in the trash or green compost bin when the next one arrives. The core customer is the dog owner without easy outdoor access: apartment and high-rise residents, busy professionals, puppy owners house-training unvaccinated pups, and senior or mobility-impaired dogs. Secondary segments are eco-conscious owners avoiding plastic-pad waste and existing subscribers managing cost and frequency over time. The brand positions itself as the low-price leader in real-grass potty pads and reports 1.4 million-plus grass pads shipped since founding in 2010. Subscriptions are sold in five sizes (Standard, Medium, Large, XL, XXL) plus a grass-and-tray bundle, with frequencies from weekly to monthly. Every plan can be skipped, paused, or cancelled anytime, and includes free disposable gloves, free 1-on-1 dog-training calls, and a rewards program. The catalog also covers trays, training and cleaning accessories, and weather add-ons. Service is limited to the contiguous US (excludes PO Boxes, Alaska, Hawaii, Puerto Rico, and international). ## About - [About Us](https://doggielawn.com/pages/about-us): Company background, founding story, and the dog-lover origins behind the brand. - [How It Works](https://doggielawn.com/pages/how-it-works): The three-step model of picking a plan, receiving ready-to-use grass, and disposing of the old pad. - [Our Grass](https://doggielawn.com/pages/our-grass): How the hydroponic, soil-free grass is grown in California and why dogs take to it. - [Featured In](https://doggielawn.com/pages/featured-in): Press and media coverage, including BuzzFeed and Daily Mail mentions. ## Products / Services - [Pick Your Plan](https://doggielawn.com/pages/pick-your-plan): The plan selector for choosing grass pad size and replacement schedule. - [Standard DoggieLawn Subscription](https://doggielawn.com/products/standard-doggielawn): Entry-size real-grass potty pad subscription for smaller dogs. - [Medium DoggieLawn Subscription](https://doggielawn.com/products/medium-doggielawn-subscription): Mid-size grass pad subscription sized up from Standard. - [Large DoggieLawn Subscription](https://doggielawn.com/products/large-doggielawn): Larger 24x24 grass pad subscription that ships with a free tray. - [XL DoggieLawn Subscription](https://doggielawn.com/products/xl-doggielawn-subscription-state-group-1): Extra-large 24x48 grass pad subscription for bigger dogs or multi-dog homes. - [XXL DoggieLawn Subscription](https://doggielawn.com/products/xxl-doggielawn): Largest 48x48 grass pad subscription for big dogs and high-use households. - [DoggieLawn Bundle](https://doggielawn.com/products/doggielawn-bundle): Grass-pad-plus-tray starter bundle and a top-selling entry point. - [Lawns Collection](https://doggielawn.com/collections/lawns): Every real-grass pad size and subscription option in one place. - [Trays Collection](https://doggielawn.com/collections/trays): Plastic and flex trays that hold the grass pad neatly in place. - [Accessories Collection](https://doggielawn.com/collections/accessories): Training, cleaning, and add-on products that pair with the grass pads. - [Training Boost Spray](https://doggielawn.com/products/doggielawn-training-boost-spray): Attractant spray that helps dogs learn where to go on the grass pad. - [Rain and Snow Tent](https://doggielawn.com/products/doggielawn-rain-snow-tent): Weather cover that keeps a balcony or patio grass pad usable in poor conditions. - [Anti-Dig Kit](https://doggielawn.com/products/anti-dig-kit): Add-on kit to stop dogs from digging at the grass pad. - [Replacement Tray](https://doggielawn.com/products/doggielawn-tray): Standalone lawn tray for setup and easy cleanup. ## Resources - [Blog](https://doggielawn.com/blogs/news): Care tips and how-to guides on potty training, apartment living, and grass-pad upkeep, refreshed regularly with the latest posts in April 2026. - [Training](https://doggielawn.com/pages/training): Guidance and access to free 1-on-1 training support included with every subscription. - [FAQ](https://doggielawn.com/pages/faq): Answers on grass type, replacement frequency, sizing, vaccination-safe use for puppies, disposal, and subscription management. - [Reviews](https://doggielawn.com/pages/reviews): On-site customer reviews and testimonials. - [Military Discount](https://doggielawn.com/pages/military): Discount program for active and veteran military customers. - [Giving Back](https://doggielawn.com/pages/giving-back): The brand's charitable and community giving program. ## Social - [Facebook](https://www.facebook.com/DoggieLawn/): Brand page with product news and customer engagement. - [Instagram](https://www.instagram.com/doggielawn/): Photo and reel feed with customer stories and product highlights. - [Twitter / X](https://twitter.com/DoggieLawn): Brand updates on the real-grass subscription. - [TikTok](https://www.tiktok.com/@doggielawn): Short-form video content (returns 403 to bots but is the verified brand handle). ## Third-party context - The doggielawn.com domain was registered in 2011, an established 14-plus-year tenure. - Wikidata entity Q140043306 describes DoggieLawn as an American DTC brand selling real-grass indoor dog potty pads. ## Optional - [Shipping Policy](https://doggielawn.com/pages/shipping-policy): Delivery terms and the contiguous-US-only service area. - [Return Policy](https://doggielawn.com/pages/return-policy): Returns and refund terms. - [Contact Us](https://doggielawn.com/pages/contact-us): Support contact at contact@doggielawn.com. - Tech stack: Shopify storefront with Google Analytics 4, Google Tag Manager, Hotjar, Microsoft Clarity, and TikTok Pixel.