# Digital Third Coast

> Digital marketing and Search Marketing Agency

> Generated by All in One SEO v5.0.3, this is an llms.txt file, used by LLMs to index the site.

## Posts

- [Blog](https://www.digitalthirdcoast.com/blog): Stay ahead of the curve with digital marketing insights, trends, and expert tips on SEO, Paid Media, and Digital PR from the Digital Third Coast team.
- [The Complete Guide to Home Builder Marketing in 2027](https://www.digitalthirdcoast.com/blog/home-builder-marketing-guide): The complete marketing guide that breaks down the SEO, paid media, and PR tactics that drive home builder leads in 2027, backed by data from builders we've helped scale.
- [How to Choose a Digital Marketing Agency for Your Home Builder Company](https://www.digitalthirdcoast.com/blog/how-to-choose-home-builder-digital-marketing-agency): Choosing a home builder digital marketing agency? Use our evaluation factors, call questions, and red flags, plus downloadable graphics to take with you.
- [What Are Core Web Vitals and Do They Matter?](https://www.digitalthirdcoast.com/blog/what-are-core-web-vitals-what-do-they-do-do-they-matter): Core Web Vitals are metrics that measure the user experience of a website. They're critical to your online success and are broken down into three categories.
- [17 Digital Marketing Tips for Your Business](https://www.digitalthirdcoast.com/blog/digital-marketing-tips): An in-depth look at the latest tips to use digital marketing to improve your business’s visibility online in 2024.
- [Simple PPC Campaign Checklist for 2026](https://www.digitalthirdcoast.com/blog/ppc-checklist-for-campaigns): Optimize your pay-per-click campaigns with our comprehensive checklist. Master PPC advertising with strategies for goal setting, budget planning, and more.
- [The Top 10 Digital Marketing Agencies Making a Measurable Difference](https://www.digitalthirdcoast.com/blog/top-digital-marketing-agencies): Find the best digital marketing agency for your business. Digital Third Coast’s 2026 ranking features agencies with verified results and client success.
- [A Guide to Establishing Digital Marketing Goals in 2026](https://www.digitalthirdcoast.com/blog/establish-digital-marketing-goals): The digital landscape is constantly shifting and 2026 is no exception. Stay ahead of the curve by setting clear, measurable goals for your marketing efforts.
- [Top 10 Digital PR Agencies of 2026](https://www.digitalthirdcoast.com/blog/top-10-digital-pr-agencies): If you are searching for the best digital PR agency, this list highlights the leaders driving measurable results in 2026.
- [How AI Search Finds and Cites Your Website](https://www.digitalthirdcoast.com/blog/how-ai-search-finds-cites-content): Google, ChatGPT, Claude, and Perplexity don't crawl and cite instantly. Here's how AI search actually discovers, retrieves, and cites web content.
- [Business Owner Survey: Sentiment and Statistics on SEO & LLM Visibility](https://www.digitalthirdcoast.com/blog/seo-llm-business-owner-survey): We surveyed 800+ business owners about their marketing priorities when it comes to search, LLM visibility, and AI. Read more to find out key trends.
- [The Top 8 SEO Agencies in Chicago That Are Actually Local](https://www.digitalthirdcoast.com/blog/top-seo-agencies-local-to-chicago): Discover the leading Chicago SEO experts. Our 2026 guide covers the top 8 Chicago-based agencies delivering proven search rankings, leads, and ROI.
- [Google Ads Security: How to Protect Your Account from Recent Hacks](https://www.digitalthirdcoast.com/blog/google-ads-security-protect-account-hacks): Industry-wide Google Ads hacks have affected multiple agencies. Follow our security checklist to protect your ad accounts from unauthorized access.
- [More Press Isn't “More”: How Digital PR Drives Entity Formation in AI Search](https://www.digitalthirdcoast.com/blog/digital-pr-entity-formation-in-ai-search): Entity formation drives AI citations, and digital PR builds them. Explore data on what AI engines cite, which placements count, and how to scale them.
- [SEO Statistics & Trends for 2026: Market Growth, Local Search, and the Rise of AI Search](https://www.digitalthirdcoast.com/blog/seo-statistics): See the latest SEO statistics on Google's search dominance, the rise of AI Overviews, local search behavior, marketing budgets, and technical performance.
- [Affordable Housing Survey: Americans Optimistic About Home Builder Market After Passage of Housing Bill](https://www.digitalthirdcoast.com/blog/home-builder-market-survey): In light of the affordable housing bill, a new survey finds that Americans are more optimistic about the home builder market and their ability to buy.
- [Why Home Builders Need to Invest in Digital PR](https://www.digitalthirdcoast.com/blog/reasons-home-builders-should-invest-in-digital-pr): Learn how digital PR strategies can help home builders gain market visibility and compete against larger national companies.
- [Why You Need to Integrate Your CRM with Google Ads: Your Account is Optimizing Toward the Wrong Thing](https://www.digitalthirdcoast.com/blog/integrate-crm-google-ads-qualified-leads): Optimizing Google Ads for form fills trains it to find low-quality leads. See why integrating your CRM to optimize for qualified leads cuts cost and lifts ROI.
- [How Programmatic Advertising Unlocks Remarketing Google Ads Won't Let You Run](https://www.digitalthirdcoast.com/blog/programmatic-advertising-restricted-remarketing): Google Ads blocks remarketing for healthcare and nonprofit advertisers. See how programmatic and independent DSPs let you re-engage audiences compliantly.
- [Apple iOS 14 Privacy Update: Impact on Advertisers](https://www.digitalthirdcoast.com/blog/ios-14-consumer-privacy-update): What impact does Apple's iOS 14 privacy update have on paid media? Users are now empowered to opt out of tracking. Here's what it means for PPC.
- [Do You Need SEO? Google’s Advice, Explained for Business Owners](https://www.digitalthirdcoast.com/blog/do-you-need-an-seo-agency): Google warns the wrong SEO partner can do more harm than good. Learn when to hire an SEO agency, what questions to ask, and key red flags to avoid.
- [Top 7 PPC Agencies of 2026 (And How to Choose One That Actually Drives ROI)](https://www.digitalthirdcoast.com/blog/top-ppc-agencies): Find the best PPC agencies of 2026. We evaluated performance, satisfaction, and platform expertise to identify agencies that drive real paid media ROI.
- [Where Do You Stand With GEO?](https://www.digitalthirdcoast.com/blog/measure-your-ai-search-readiness): Learn how to measure your AI search readiness, track the right prompts, and find the gaps holding back your visibility.
- [Cannabis Marketing Statistics You Need to Know in 2026](https://www.digitalthirdcoast.com/blog/cannabis-industry-marketing-statistics): Cannabis marketing statistics for 2026. How is the cannabis and marijuana industry growing? How are demographics trending? Here's what you need to know.
- [LinkedIn Marketing & Advertising Statistics 2026](https://www.digitalthirdcoast.com/blog/linkedin-advertising-statistics): LinkedIn is a powerful social platform for networking, but more and more marketers are using it to generate leads and conversions. Check out the latest stats.
- [Google Advertising Statistics for 2026](https://www.digitalthirdcoast.com/blog/google-ads-statistics): With a network that’s made up of 2+ million sites reaching 90% of consumers, you’d be remiss not to take advantage of it. So, how do you do it?
- [Ecommerce Marketing Statistics For 2026](https://www.digitalthirdcoast.com/blog/ecommerce-marketing-statistics): Ecommerce is rapidly growing, so ow can companies tap into this expanding customer base? Check out the latest ecommerce marketing statistics for 2026.
- [Digital Marketing Statistics for 2026](https://www.digitalthirdcoast.com/blog/digital-marketing-statistics): The digital marketing industry is constantly evolving. Here are the latest 75+ statistics covering SEO, PPC, and content marketing trends in 2026.
- [PPC Statistics for 2026](https://www.digitalthirdcoast.com/blog/ppc-statistics): 120+ pay-per-click statistics. Learn how consumers interact with ads, how businesses utilize search advertising, and everything you need to know about PPC.
- [The Ultimate Local SEO Guide for Chicago Businesses](https://www.digitalthirdcoast.com/blog/the-ultimate-local-seo-guide-for-chicago-businesses): Differentiate from the competition and rank higher with our ultimate local SEO guide built specifically for Chicago businesses looking to grow.
- [DTC's Annual Digital PR Media Coverage](https://www.digitalthirdcoast.com/blog/digital-pr-media-coverage): What does digital PR success look like? Look back at DTC's track record of high-quality links for our digital PR clients, year-over-year.
- [AI Adoption & Usage Statistics in 2026](https://www.digitalthirdcoast.com/blog/ai-statistics): Explore AI usage and growth, including adoption trends, market expansion, workforce impact, marketing use cases, trust concerns, and key challenges.
- [[Guide] What are Backlinks and Where to Find Them](https://www.digitalthirdcoast.com/blog/what-are-backlinks): Learn what backlinks are, why they are essential for SEO, and how to analyze your own backlink profile—and your competition's—in this complete guide.
- [[2024] SEO Technical Checklist: 47 Steps to Optimize Your Site](https://www.digitalthirdcoast.com/blog/seo-technical-checklist-47-steps-to-optimize-your-site): Discover the ultimate Technical SEO checklist for 2026! Learn 47 essential strategies to optimize your website and boost performance.
- [When to Push Back on Your Google Ads Rep: A Real-World Guide](https://www.digitalthirdcoast.com/blog/when-to-question-your-google-ads-rep-a-practical-guide): Should you always listen to your Google Ads representative? Read our practical guide on when to question their advice and how to protect your ad spend.
- [Local Impact in Our Community: How DTC Helped Clean Up Avondale Parks & Schools](https://www.digitalthirdcoast.com/blog/local-impact-in-our-community-how-dtc-helped-clean-up-avondale-parks-schools): Community cleanup in Avondale led by Digital Third Coast, Ruth Cruz & neighbors. See how local action makes a real impact—read & share the story.
- [How Google Search is Changing [January 2026 Update]](https://www.digitalthirdcoast.com/blog/ai-mode-use-trends): New survey data reveals AI Overviews are transforming how users search, fact-check, and shop on Google. Updated last: January '26
- [Remarketing Traffic is Not Made Equal](https://www.digitalthirdcoast.com/blog/common-remarketing-mistakes-in-google-ads): Remarketing traffic is not all the same. We explore the critical mistakes and missed opportunities businesses face with custom targeting on Google Ads.
- [Making Content for Local News Coverage](https://www.digitalthirdcoast.com/blog/localize-content-for-news-coverage): Wondering how to get local news coverage? Check out our complete guide for reaching local audiences with your digital PR content campaigns.
- [SEO Guide for Developers](https://www.digitalthirdcoast.com/blog/seo-guide-for-developers): 12 easy SEO guidelines for website developers to optimize your business's site for search engine results.
- [How to Make a Privacy Policy [for Online Advertisers]](https://www.digitalthirdcoast.com/blog/privacy-policy-for-online-advertisers): Our guide to best practices for website privacy policy. This resource is designed for your company and legal team to review in crafting your own policy.
- [Top Digital PR Tools for Your Strategy](https://www.digitalthirdcoast.com/blog/best-digital-pr-tools): Explore the best digital PR tools to elevate your online strategy and scale your media outreach. Discover our top-rated PR software and tools.
- [ChatGPT and Local SEO: How AI Can Help and Hinder Your Strategy](https://www.digitalthirdcoast.com/blog/positives-negatives-chatgpt-ai-for-local-seo): SEO experts explain how ChatGPT and other AI programs can help (and sometimes hinder!) your local search strategy. Discover tips to optimize effectively.
- [How to Use AI for Digital PR](https://www.digitalthirdcoast.com/blog/how-to-use-ai-for-digital-pr): A complete guide to leveraging top AI platforms for digital marketing. Learn their capabilities, limitations, and the enduring importance of human expertise.
- [No Office, No Problem: Remote Brainstorming Techniques & Tips for Digital PR](https://www.digitalthirdcoast.com/blog/no-office-no-problem-remote-brainstorming-techniques-tips-for-digital-pr): Discover top tips and tricks for generating digital PR content ideas. Learn how to run remote ideation sessions and find the best tools to use.
- [Measuring Success in Link Building Campaigns](https://www.digitalthirdcoast.com/blog/measure-outreach-success): A complete guide to measuring the success of your outreach. Dive into the best ways to track and report on digital PR link building campaign results.
- [AI for Digital PR Media Pitches: Which Platform Reigns Supreme?](https://www.digitalthirdcoast.com/blog/ai-for-digital-pr-media-pitches-which-platform-reigns-supreme): Journalists weigh in on the quality of AI-generated media pitches and subject lines. See examples from each and learn which platform produces the best results.
- [The Pitfalls of AI Accuracy: How to Avoid Costly Mistakes](https://www.digitalthirdcoast.com/blog/the-pitfalls-of-ai-accuracy-how-to-avoid-costly-mistakes): A guide to navigating the risks associated with AI: pitfalls, inaccuracy, and overreliance. Protect against costly mistakes, deepfakes, and misinformation.
- [How Digital PR and SEO Work Together to Improve Results](https://www.digitalthirdcoast.com/blog/how-digital-pr-can-improve-seo-results): Digital PR builds brand awareness and provides an excellent method to improve SEO. Learn how digital PR and search engine optimization work together.
- [How to Get the Most out of Newsjacking](https://www.digitalthirdcoast.com/blog/how-to-get-the-most-out-of-newsjacking): Newsjacking is one of the most productive strategies in digital PR. Here's how to make sure you're ready for that golden moment of relevant breaking news.
- [Do Nofollow Links Help SEO?](https://www.digitalthirdcoast.com/blog/do-nofollow-links-help-seo): Nofollow links are not worthless and can benefit your rankings. Learn more about the nofollow tag, what it means, how it's added, and how it can help SEO.
- [How to Create Local Landing Pages [With Examples & Best Practices]](https://www.digitalthirdcoast.com/blog/creating-perfect-local-landing-pages): Landing pages matter when it comes to succeeding in local SEO. Check out 4 ways to help your target customers find your business online.
- [AI in Digital PR: Industry Leaders on Innovation, Challenges, and Best Practices](https://www.digitalthirdcoast.com/blog/digital-pr-industry-leaders-on-artificial-intelligence): Read our Digital PR Roundup to gain expert insights on artificial intelligence and see how industry leaders incorporate AI tools into their workflows.
- [How Local News Syndication Works Online](https://www.digitalthirdcoast.com/blog/how-local-news-syndicates-online): How is local news syndicated, and how can you tap into that syndication network to amplify coverage? Our guide explores the mechanics and benefits.
- [How to Maximize Results with Facebook Custom Audience Targeting](https://www.digitalthirdcoast.com/blog/how-to-maximize-results-with-facebook-custom-audience-targeting): Best practices for creating Custom and Lookalike Audience lists in Facebook, plus expert tips for organizing your paid media campaigns.
- [Best Examples of Digital PR Campaign Success](https://www.digitalthirdcoast.com/blog/dtc-best-digital-pr-campaigns): Looking for examples of successful Digital PR campaigns? We analyzed our best-performing digital PR content and the top-tier media coverage we secured.
- [Best Interview Questions (and answers!) for Hiring General and Technical SEO Experts ](https://www.digitalthirdcoast.com/blog/how-to-hire-an-seo-expert-interview-questions-and-answers): Questions (and answers) when hiring an SEO expert to your team, plus red flags to weed out over and underqualified candidates.
- [Does PPC Help SEO?](https://www.digitalthirdcoast.com/blog/does-ppc-help-seo): PPC may not directly affect SEO, but there can still be some indirect benefits. Here's what you need to know when creating your digital marketing strategy.
- [Big Brands With Big Budgets—How Do Small Businesses Compete?](https://www.digitalthirdcoast.com/blog/big-brands-with-big-budgets-how-do-small-businesses-compete): As a small business, it's easy to be intimidated by competitors that have bigger budgets, more established brands, and bigger teams. Though larger brands will likely always be able to outspend you, there are ways to increase visibility for a smaller company with smaller budgets. While you can be outspent in TV, radio and billboard advertising, the Internet offers multiple possibilities for out-smarting your competitors and growing your market share. Here are seven digital marketing tactics you can start using today as you take on your competitors.
- [Blogging Checklist for Marketers](https://www.digitalthirdcoast.com/blog/blogging-checklist-for-marketers): This 7-step checklist will help guide your blog content to better optimize your posts for the types of customers you want to reach.
- [It's a Jungle Out There: Your Guide to Panda, Penguin, and Hummingbird](https://www.digitalthirdcoast.com/blog/google-update-guide): An intensive guide to Google's algorithm updates -including the Panda, the Penguin and the Hummingbird- for a range of people from beginners to SEO experts
- [PPC Testing for SEO: Why SEO and PPC Should Be in Cahoots](https://www.digitalthirdcoast.com/blog/ppc-testing-for-seo): Over the last couple of years I've noticed a couple things in the search space: 1. keyword tools are unreliable 2. PPC traffic can show some valuable search trends. Well here’s the point: PPC and SEO help to inform each other consistently. There are reasons why SEO and PPC should always be in cahoots: On the SEO side, a simple look at the analytics queries that come through and spend time on site are usually from keywords that are relevant and have a value.
- [The Importance of Content Relevance vs. Newsworthiness in Digital PR ](https://www.digitalthirdcoast.com/blog/relevant-content-importance-digital-pr): Discover the power of relevant content in digital PR. Shift your focus from link quantity to link quality and learn why Google values expertise and knowledge.
- [Digital PR Survey Guide: Best Practices to Level up Your Campaigns](https://www.digitalthirdcoast.com/blog/best-survey-tools-and-tactics-for-digital-pr-campaigns): A guide to creating surveys for digital PR. Learn the best online survey tools, survey writing tips, and data analysis best practices.
- [How to Make Your Digital PR Campaign Stand Out in a Saturated Field](https://www.digitalthirdcoast.com/blog/how-to-make-your-digital-pr-campaign-stand-out-in-a-saturated-field): The digital PR field continues to grow, so how do you make content that stands out and earns media coverage? Here are 5 tips for leveling up your campaigns.
- [What do Local TV Journalists Do? Behind the Scenes of a Newsroom](https://www.digitalthirdcoast.com/blog/what-do-local-tv-journalists-do-behind-the-scenes-of-a-newsroom): Dive into the world of TV news. Learn how newsrooms are structured, who to send pitches to, and the ideal timing to increase your chances of earning coverage.
- [Why You Should Use an Integrated Digital Marketing Agency](https://www.digitalthirdcoast.com/blog/why-you-should-use-an-integrated-digital-marketing-agency): Why hire an integrated digital marketing agency? Learn how SEO, PPC, and Digital PR together can streamline your overall strategy and elevate results.
- [7 Tips to Build Successful Agency Client Relationships in Marketing](https://www.digitalthirdcoast.com/blog/tips-to-build-successful-agency-client-relationships-in-marketing): Strengthen your digital marketing communication skills with these 7 quick tips. Learn how to build successful client relationships that last.
- [Call Tracking for Digital Marketing](https://www.digitalthirdcoast.com/blog/call-tracking-digital-marketing): Call tracking is a tool that enables companies to attribute offline conversions to online marketing efforts, including organic and paid search.
- [What is Newsjacking?](https://www.digitalthirdcoast.com/blog/what-is-newsjacking): Newsjacking is adding your perspective to breaking news stories. Learn how newsjacking can boost your digital PR and amplify your content strategy.
- [How to Find and Analyze Competitor Backlinks](https://www.digitalthirdcoast.com/blog/how-to-find-competitors-backlinks): Learn expert tips to find and analyze high-quality links, skyrocket organic traffic, and outrank your competitors with our step-by-step guide.
- [How to Tap Into the News Cycle With Your Content](https://www.digitalthirdcoast.com/blog/how-to-tap-into-the-news-cycle-with-your-content): Creating assets is easy, but breaking into the 24-hour news cycle can be tricky. Here are 5 ways to curate content that is newsworthy and earns media coverage.
- [Using Data to Earn Media Coverage](https://www.digitalthirdcoast.com/blog/leveraging-data-to-earn-media-coverage): Research-based content is a great way to earn media coverage for your digital PR campaign. Learn how to leverage headline-worthy stats to grab media attention.
- [Understanding Local Media Markets & Ownership](https://www.digitalthirdcoast.com/blog/local-media-markets-and-news-ownership): Explore how Designated Media Markets (DMA) influence news coverage, from local television and newspapers to radio stations.
- [5 Digital PR Strategies to Boost Visibility](https://www.digitalthirdcoast.com/blog/digital-pr-strategies): Ready to elevate your online presence? Here are five digital PR strategies to build brand awareness and give your website the SEO authority it needs to rank.
- [Website Analysis for SEO: The Ultimate Guide](https://www.digitalthirdcoast.com/blog/how-do-you-analyze-a-website-for-seo): Discover essential tools, strategies & step-by-step processes for SEO website analysis. Improve performance, drive organic traffic & stay ahead of competition.
- [Opting Out of Google Ads Automated Headlines](https://www.digitalthirdcoast.com/blog/google-ads-automated-headlines-extension): Learn how to identify and opt out of Google Ads' automated longer headlines (H1) to fully optimize your campaign performance.
- [What is Data-Driven Storytelling? How To Turn Data Into Content](https://www.digitalthirdcoast.com/blog/how-to-turn-data-into-content): Learn how to find sources and turn the numbers into media-friendly, data-driven content with this guide from Digital Third Coast.
- [How to Create a Successful Keyword Mapping Strategy](https://www.digitalthirdcoast.com/blog/create-successful-keyword-mapping-strategy): Learn how to create a keyword map that boosts SEO, prevents page competition, and drives more traffic to your site with our step-by-step guide.
- [What is SEO? Search Engine Optimization Explained](https://www.digitalthirdcoast.com/blog/what-is-seo-chicago-responds): Don’t know what SEO is? Don't fully understand how it works or what exactly SEO experts do? What about its importance for your business? We can help.
- [Finding and Fixing 404 Pages with Google Analytics](https://www.digitalthirdcoast.com/blog/finding-fixing-404-pages-google-analytics): The most common and problematic error page is the dreaded 404. Here's how you can use Google Analytics to find and fix 404 pages on your website.
- [15 Tips for Creating Shareable Content](https://www.digitalthirdcoast.com/blog/shareable-content): Creating shareable content is a cornerstone of SEO strategy. Here are 15 actionable tips to help your next piece spread across the internet.
- [9 Ways to Foster Women's Advancement in Marketing](https://www.digitalthirdcoast.com/blog/female-executives-discuss-gender-in-marketing): Does an industry that touts itself as creative and progressive do enough to foster and develop women leaders? We asked female agency executives across the US for tips on how to move the needle.
- [How to Choose the Right Keywords for SEO](https://www.digitalthirdcoast.com/blog/how-to-choose-keywords): Getting keyword selection right can make or break your SEO campaign. Learn how to identify high-value search terms in this expert guide from DTC.
- [Why Do Error Pages Keep Appearing On My Site?](https://www.digitalthirdcoast.com/blog/error-pages-appearing-site): Web servers are a lot like baseball umpires: when they're doing their jobs properly, you're barely aware of their existence. Of course, while watching a baseball game, you know that there are umps, calling balls and strikes and determining whether a runner is out or safe. But when the umps are really on their game, fans can safely focus on the players and the action itself.
- [SEO Crisis Management: First Steps to Take if Your Site Loses Visibility](https://www.digitalthirdcoast.com/blog/seo-crisis-management-first-steps-to-take-if-your-site-loses-visibility): You've been working on SEO for your site for months. You've done your research, and your site is perfectly optimized for high-volume, highly-relevant keyphrases. You've gone out of your way to make sure that everything you're doing is ethical and your site should be firmly in Google's good graces. After a few months of diligent promotion, you've greatly improved your visibility, and your site's traffic and conversions have been exploding. And then one day, without warning, it's all gone.
- [Conversion Source Attribution - A Game Changing Report in the New Version of Google Analytics](https://www.digitalthirdcoast.com/blog/conversion-source-attribution-a-game-changing-report-in-the-new-version-of-google-analytics): The old version of Google Analytics is lying when it comes to conversion data. Well, not really. But it has severe limitations. In navigating the new version of GA over the past several months, I have encountered several reports that are not available in the old version. Analyzing conversion data in the old version of analytics can be somewhat misleading.
- [Back to School: Your Fall Checklist for Content Marketing Supplies](https://www.digitalthirdcoast.com/blog/back-to-school-your-fall-checklist-for-content-marketing-supplies): I'm not ready to admit it either, but fall is right around the corner.
- [How to Teach Yourself SEO](https://www.digitalthirdcoast.com/blog/teach-seo): Your first foray into the field of SEO can be an intimidating thing. Confusing acronyms, realizing that "crawling" isn't always referring to what comes before walking, and learning the differences between Panda, Penguin, and Hummingbird updates without going to the zoo- it's a different language than what many of us are used to, and it's scary trying to jump right in. Luckily, there are tons of guides, resources, and SEO tutorials for beginners out there to act as training wheels while you learn the ins and outs of SEO.
- [How Pinterest Can Help Your SEO- Even If You Don't Sell Clothes, Crafts, or Cookies](https://www.digitalthirdcoast.com/blog/how-pinterest-can-help-your-seo-even-if-you-dont-sell-clothes-crafts-or-cookies): Among social media users, Pinterest has a reputation. It's a place for brides-to-be to plan their dream weddings, for aspiring chefs to find new recipes, for fashion mavens to show off their daily outfits, even for teachers to get ideas for de
- [Why Do I Need Landing Pages for PPC?](https://www.digitalthirdcoast.com/blog/landing-pages-ppc): Landing pages allow you to match the messaging in your ads, improve conversion rates and lead generation, and they lead to a higher quality score from Google.
- [Why Should I Use Conversion Tracking in AdWords?](https://www.digitalthirdcoast.com/blog/why-should-i-use-conversion-tracking-in-adwords): So an Internet user clicked your ad. While that's definitely cause for a celebratory mini-dance party at your desk, you need deeper information than just knowing that someone clicked your ad to help you decipher why they clicked your ad- were they ready to purchase? Researching your product for the first time? Or did their cat unexpectedly jump on the keyboard and they accidentally clicked your ad as they grabbed their coffee cup to stop it from spilling on the keyboard? That's where conversion tracking in AdWords comes in.
- [How to Elevate PPC Performance in 1 Day Per Week](https://www.digitalthirdcoast.com/blog/improve-adwords-performance): Improving your PPC performance doesn't have to be an overhaul. Here are easy ideas to elevate your campaign's performance and think outside of the box with paid search.
- [How to Win at Mobile PPC Advertising](https://www.digitalthirdcoast.com/blog/how-to-win-at-mobile-ppc-advertising): Should mobile ads look different to desktop ads? This question comes up often, so you'd think there isn't a clear answer. But there is. Yes. Yes, young Padawan, yes! This goes beyond design. Your strategy should be different for mobile ads as well. When a person searches on his or her phone, he or she is going to behave in a hugely different way than someone sitting at a laptop or desktop computer in a home or office.
- [Personas Drive Inbound Strategy](https://www.digitalthirdcoast.com/blog/personas-drive-inbound-strategy): Whether you’re new to inbound marketing or an experienced practitioner, you quickly associate positive conversion rates with a sound inbound strategy driven by personas. Why?
- [Guide to Internal Linking: Interlinking Your Pages To Improve Rankings](https://www.digitalthirdcoast.com/blog/interlinking-pages-improve-seo-ra): Internal link optimization offers tremendous SEO benefits by helping search engines better understand your website's content and focus.
- [The Importance of Anchor Text Diversity](https://www.digitalthirdcoast.com/blog/importance-anchor-text-diversity): Having a diverse set of anchor text in your backlink profile is an essential component of modern SEO. It can help attract new visitors and grow your audience.
- [Cartoon of the Week: Google Rewarding Secure Sites with Higher Rankings](https://www.digitalthirdcoast.com/blog/cartoon-week-google-rewarding-secure-sites-higher-rankings): A discussion about Google's decision to reward secure sites with higher rankings in organic search, and how this will effect large and small sites.
- [The Six Biggest Content Marketing Mistakes You're Making](https://www.digitalthirdcoast.com/blog/the-six-biggest-content-marketing-mistakes-youre-making): Google is making a big push to reward websites and businesses that produce great content. Here are six common mistakes to avoid in your content creation.
- [Link Quality vs. Quantity:  Why Quality Always Wins](https://www.digitalthirdcoast.com/blog/link-quality-vs-quantity-quality-wins): Marketing managers and in house digital marketers are often tasked with building backlinks to their website. The main reasoning behind this is to strengthen the visibility of their website or a certain landing page in the search engine search results for keywords they are trying to rank for. Link building is still the most effective way to increase online visibility in the search engine results page according to an industry survey by Moz that can be seen here.
- [What are Dynamic Sitelinks? A Guide to Google's Latest Add-On](https://www.digitalthirdcoast.com/blog/what-are-dynamic-sitelinks-a-guide-to-googles-latest-add-on): Dynamic Sitelinks are generated by Google based on user search history. The goal is to increase relevance and enhance user experience. Here's how they work.
- [5 Free Tools to Increase Your Site Speed](https://www.digitalthirdcoast.com/blog/free-site-speed-tools): You don’t need to be a web developer to diagnose page speed issues. Here are five free tools to help you optimize your load times and conversions.
- [The Eight Values That Will Make Your Content 'Newsworthy'](https://www.digitalthirdcoast.com/blog/values-content-newsworthy): Learn what makes content truly newsworthy to journalists. Discover how to create digital PR stories that grab attention, earn links, and avoid the trash bin.
- [Five Signs You Don't Need A Site Redesign](https://www.digitalthirdcoast.com/blog/five-signs-you-dont-need-a-site-redesign): Like many young adults, I enjoy reading BuzzFeed lists. This one, hands down, is my all-time favorite. (I based who I like in the show entirely off of my favorite soccer team). So, in honor of my favorite list of all time, I’m going to make a list just for you about website redesigns – it probably won’t be quite as thrilling as watching Game of Thrones or an exciting soccer matchup, but, I’m going to give it my best shot.
- [Why You Should Do Remarketing](https://www.digitalthirdcoast.com/blog/why-you-should-do-remarketing): Have you ever been followed around the internet by that pair of running shoes you’ve been eyeballing or had Verizon Wireless offer you $200 to join them after you’ve been to their site? That’s remarketing! And, believe it or not, it’s pretty effective.
- [How Do You Measure the Success of a Viral Piece?](https://www.digitalthirdcoast.com/blog/how-do-you-measure-the-success-of-a-viral-piece): For many of our clients, having something "go viral" is one of their goals at the beginning of our partnership. But how does it happen?
- [How to Balance Scale and Personalization in Influencer Outreach Emails](https://www.digitalthirdcoast.com/blog/scale-personalization-influencer-outreach): Always trying to squeeze the greatest return possible from influencer outreach? So are most content marketers. We answer how to balance scale and personalization in outreach emails in this blog post. Check it out!
- [How To Rank Better Without Link Building](https://www.digitalthirdcoast.com/blog/how-to-rank-better-without-link-building): Before I tell you how you can rank better without building links, I want to clear something up. Link building is awesome. If you want to see SEO results, then creating content and using it to build links should be at the top of your list of priorities. However, sometimes you might not have the time or budget to link build, or you might want to focus more of your resources into alternative SEO strategies. In fact, taking care of your onsite SEO while continuing to build links will only magnify your SEO results.
- [Three Ways PR and SEO Can Be Best Friends](https://www.digitalthirdcoast.com/blog/pr-seo-happy): Ever since Google's Penguin and Panda algorithm updates rocked the SEO world, digital marketers have been forced to lay down their black hat tactics and focus on marketing efforts that have been in place for years. Link building was especially hit hard by the algorithm updates, and as a result, content marketing has emerged as a lead means for facilitating SEO campaigns.
- [How to Leverage Social Media While Attending Conferences](https://www.digitalthirdcoast.com/blog/how-to-leverage-social-media-while-attending-conferences): How to cut through the noise and make the most out of social at the conferences you attend? We interviewed 6 experts for their tips on how to leverage social media while attending conferences. Check it out!
- [Companies That Tried to Cheat Google And Lost](https://www.digitalthirdcoast.com/blog/companies-that-tried-to-cheat-google-and-lost): Why would any company try to cheat the system and not play by the rules? The answer’s simple: companies have tried to cheat Google for the same reasons they’ve tried to cheat in myriad other ways throughout history--to grow, to compete, to survive. Find out some of the biggest companies to get caught.
- [Accelerated Mobile Pages (AMP) and SEO](https://www.digitalthirdcoast.com/blog/accelerated-mobile-pages-amp-and-seo): You may have heard about accelerated mobile pages — AMP for short — recently and wondered if it was right for your website. AMP pages are definitely not for everyone, so today we’ll help answer your questions and describe who makes (or doesn’t make) a good candidate for AMP. Before we get into the details let’s start from the beginning of the AMP story.
- [A Complete Guide to Marketing Math](https://www.digitalthirdcoast.com/blog/marketing-math): This marketing math guide gives quick and useful definitions for basic marketing principles, Google Analytics, pay-per-click strategies, testing and probability topics and social media.
- [Dominate March Madness with Domain Authority](https://www.digitalthirdcoast.com/blog/dominate-march-madness-with-domain-authority): Let the madness begin. College basketball will crown its champion at the end of its ever-popular 68-team, single-elimination tournament. Before the winner cuts the nets down in San Antonio, millions of Americans will try to predict the outcome using a wide-range of methods from mascots to advanced basketball stats. Here at DTC, we’re using one of our favorite SEO metrics — domain authority — to fill out our brackets.
- [DTC Named Google Premier Partner Awards Finalist](https://www.digitalthirdcoast.com/blog/dtc-named-google-premier-partner-awards-finalist): Google rules the internet. So, when the tech giant speaks, we all listen. That's why Digital Third Coast is deeply honored to be named a finalist for a prestigious Google Premier Partner award. The Premier Partner Awards honor innovation in digital marketing across search, mobile, video, display, shopping and growing businesses online. The full list of finalists is an impressive roster of agencies from across the globe. Google will announce the winners this fall.
- [The Most and Least Well-Traveled States in America](https://www.digitalthirdcoast.com/blog/most-and-least-well-traveled-states): We used Google search trends data to identify the states searching travel-related phrases most often, per capita. Here are the most and least well-traveled states in America, according to the data.
- [The Fast and the Fittest 50](https://www.digitalthirdcoast.com/blog/fast-food-fitness): Making healthy choices isn't easy, and in a world where both healthy and unhealthy options are just a search away, we couldn't help but wonder who was looking for fast food the most.
- [Celebrity Influence On Brands](https://www.digitalthirdcoast.com/blog/celebrity-influence-on-brands): Celebrity-backed brands and endorsements are everywhere. But outside these formal, contract-bound relationships, in the jungle of everyday social media—where Kylie Jenner can hack $1.3 billion off Snapchat’s market value with a single tweet—who represents the biggest threat to brands? Which celebrities could, wittingly or not, negatively impact the public’s relationship with a brand?
- [The Most Charitable States in America](https://www.digitalthirdcoast.com/blog/most-charitable-states): Many Americans get in the holiday spirit by donating their time, money or resources. So, which states are the most charitable?
- [Most Annoying Chicago Neighbors of 2018](https://www.digitalthirdcoast.com/blog/chicago-most-annoying-neighbors): We analyzed the 30 most densely populated neighborhoods in Chicago to see where neighbors complained the most about each other, in 2018.
- [How to Create a Buyer Persona: The 12 Questions You Need to Ask](https://www.digitalthirdcoast.com/blog/how-to-create-a-buyer-persona): Build your dream buyer persona to match your digital marketing strategy with these 12 foundational questions.
- [2019 Digital PR: A Year In Review](https://www.digitalthirdcoast.com/blog/2019-digital-pr-media-coverage): DTC content marketing earned 3,000+ media placements for our clients in 2019. How our digital PR strategy amplified news coverage in national & local outlets.
- [What is Digital PR & How Can it Help Your Brand?](https://www.digitalthirdcoast.com/blog/what-is-digital-pr): Discover how digital PR works hand-in-hand with SEO to boost your brand's online visibility, build earned media, and drive long-term organic growth.
- [Paid Search Is Still Important Alongside Successful SEO](https://www.digitalthirdcoast.com/blog/paid-search-is-still-important-alongside-successful-seo): A while back we discussed Google’s study of the additional visits that can be gained from paid search. In short, by analyzing the accounts of a number of advertisers that paused their paid search campaigns, Google was able to determine the number of visits that were the sole result of paid search.
- [How Do I Get A Higher Quality Score in Google Ads?](https://www.digitalthirdcoast.com/blog/improve-adwords-quality-score): So you just launched an AdWords campaign and you’re probably wondering how to start off on the right foot with a high-quality score. Or perhaps you’ve been advertising on AdWords for years, and you are starting to see your quality score drop. Whatever the case may be, you need to raise your quality score to increase leads and decrease costs. On one hand, you could read a book on the complex strategies and technical aspects of increasing your quality score. However, what I have learned is, the more complicated you make it, the more confused you will be.
- [What Is The Most Expensive Keyword To Bid On?](https://www.digitalthirdcoast.com/blog/what-is-the-most-expensive-keyword-to-bid-on): Think you're getting bamboozled by the high cost per click you're paying? It might just be your industry and the keywords you're bidding on. We've found that the price of the keyword really depends on the industry you’re bidding on, and how competitive that industry is. There are also a number of other factors tied in, such as the location you are targeting and the volume of the search terms related to your keywords.
- [Three Tools to Give You a Competitive Advantage in Your PPC Campaigns](https://www.digitalthirdcoast.com/blog/three-tools-to-give-you-a-competitive-advantage-in-your-ppc-campaigns): To improve your PPC campaigns, you must analyze what your competitors are doing. Discover three top PPC tools to audit competition and gain a market edge.
- [The Perfect Pairing: How to Pair Wisconsin's Beers and Cheeses](https://www.digitalthirdcoast.com/blog/the-perfect-pairing-how-to-pair-wisconsins-beers-and-cheeses): Wine and cheese have long monopolized the market on alcoholic beverage and dairy product pairings, and culinary enthusiasts everywhere enjoy hosting a wine and cheese pairing party to show how the two delicacies can play off each other. Beer, meanwhile, has been relegated to being partnered with wings, pizza, and burgers- all delicious in their own right, but not quite the right foods when you’re trying to serve light hors-d'oeuvres and finger food.
- [How Americans Consume News During COVID-19](https://www.digitalthirdcoast.com/blog/news-consumption-during-covid-19): How are Americans consuming news during the COVID-19 pandemic? We surveyed 2,000 to learn about how their viewing habits and perceptions of the media changed.
- [SEO Agency vs. In-House SEO: Which is Right for You?](https://www.digitalthirdcoast.com/blog/the-cost-of-seo-bring-it-in-house-or-use-an-agency): Should you hire an agency or hire an in-house team member for your SEO? Explore the costs, benefits, and strategic trade-offs in our complete guide.
- [How Do Marketers Really Feel About Conferences?](https://www.digitalthirdcoast.com/blog/how-do-marketers-really-feel-about-conferences): We surveyed over 300 marketing professionals to get a sense of what marketers loathe, love and generally long for when attending a conference.
- [Portrait of an Industry: Marketing Agencies in 2020](https://www.digitalthirdcoast.com/blog/2020-marketing-agency-statistics): Analysis of 6,000+ agencies across the US, breaking down demographics, leadership composition, agency size, tenure, and mission within the marketing industry.
- [Waking Up to Covid-19: An Analysis of American Media Coverage](https://www.digitalthirdcoast.com/blog/waking-up-to-covid-19-an-analysis-of-american-media-coverage): An analysis of how the media covered the emerging Covid-19 pandemic
- [How to Get Media Coverage for Your Business](https://www.digitalthirdcoast.com/blog/how-to-get-media-coverage): Learn to boost your brand's visibility through digital media coverage and find out why digital PR is the perfect alternative when traditional methods fail.
- [The Best Songs to Save a Dance Party](https://www.digitalthirdcoast.com/blog/best-dance-party-songs): Need a playlist that can revive even the slowest of parties? Our DTC 2020 Music Madness bracket this year tackled the best dance party songs of all time.
- [What’s the Difference Between Traditional PR and Digital PR?](https://www.digitalthirdcoast.com/blog/whats-the-difference-between-traditional-pr-and-digital-pr): Learn how Digital PR uses the media outreach component of traditional PR paired with the incredible power of the internet to reach a wider online audience.
- [Digital Marketing Statistics](https://www.digitalthirdcoast.com/blog/digital-marketing-statistics-for-2020): Digital Marketing is an evolving industry. Here are the latest 75+ statistics when it comes to digital marketing, SEO, PPC, and content marketing in 2023.
- [PPC Statistics](https://www.digitalthirdcoast.com/blog/ppc-statistics-2020): 120+ pay-per-click statistics. How do consumers view and interact with ads? How are businesses using them? Here's everything you need to know about PPC.
- [Content Marketing vs. PR: What’s the difference?](https://www.digitalthirdcoast.com/blog/content-marketing-versus-pr): Content marketing and public relations are often viewed as two sides of the same coin. How are they similar? And how do these brand-building strategies differ?
- [Ecommerce Marketing Statistics](https://www.digitalthirdcoast.com/blog/ecommerce-marketing-statistics-for-2020): Ecommerce is growing more rapidly than ever before. How can companies tap into this expanding customer base? Check out the latest ecommerce marketing statistics for 2023.
- [How Covid-19 Impacted Marketing & Advertising Agencies](https://www.digitalthirdcoast.com/blog/roundup-covid-19-impact-on-agencies): We asked 30 marketing & ad executives across the US how Covid-19 impacted how they do business: from altering service offerings to making financial changes.
- [How Agencies Choose Their Service Offerings](https://www.digitalthirdcoast.com/blog/how-agencies-choose-service-offerings): We asked 30 marketing and advertising leaders how they arrived at their current service offerings, and whether they were happy with their selections.
- [Why Data Visualization is the New Press Release](https://www.digitalthirdcoast.com/blog/data-visualizations-are-the-new-press-release): Data visualization is becoming the new press release. Learn how to use infographics in digital PR to earnbacklinks and convey complex information quickly.
- [2020 Year in Review: Digital PR Media Coverage](https://www.digitalthirdcoast.com/blog/2020-digital-pr-media-coverage): An analysis of DTC's digital PR campaigns, placements earned, and links secured across national and local publications for our content clients.
- [The Key to Client Retention During Covid-19](https://www.digitalthirdcoast.com/blog/client-retention-during-covid-19): We asked 25 marketing executives how they handled client retention throughout the Covid-19 pandemic, and their strategies as we enter 2021.
- [“Digital PR” is on the Rise...According to Google](https://www.digitalthirdcoast.com/blog/digital-pr-is-on-the-rise): Google's John Mueller called digital PR "just as critical" as technical SEO. Here's why we agree, and how digital PR can work hand-in-hand with SEO tactics to amplify results.
- [Managing Remote Teams During Covid-19](https://www.digitalthirdcoast.com/blog/managing-remote-teams-during-covid-19): We asked 25 marketed executives about their experience managing a team of "WFH" employees during the Covid-19 pandemic. Here's what they had to say about the transition, managing workloads, and their plans to return to the office.
- [SEO For Journalists: Tips to Boost Your Search Visibility](https://www.digitalthirdcoast.com/blog/paying-journalists-for-article-popularity): Three quick SEO tips for journalists. Expand your reach and get your content in front of a larger audience with these easy steps.
- [Digital PR Metrics You Should Track](https://www.digitalthirdcoast.com/blog/digital-pr-metrics): How can you measure digital PR success? The metrics you choose to track depend on the goals of your campaign. Here are six of the most common.
- [Who to Pitch in Local Newsrooms to Earn Digital Coverage](https://www.digitalthirdcoast.com/blog/who-to-pitch-in-local-news-to-get-digital-coverage): Learn more about the best people to pitch in local TV, radio, and newspaper newsrooms to get digital coverage for your digital PR link building efforts.
- [How to Pitch Digital PR Content to Journalists](https://www.digitalthirdcoast.com/blog/how-to-pitch-digital-pr-content): Five actionable tips for earning media coverage and building brand awareness. Learn how to pitch your digital PR content campaigns to busy journalists.
- [How will GDPR Impact SEO](https://www.digitalthirdcoast.com/blog/gdpr-impact-on-seo): The General Data Protection Regulation (GDPR) protects privacy online. But what do new requirements mean for digital marketing & how websites gather user data?
- [4 Tips for SEO-Friendly Website Copy](https://www.digitalthirdcoast.com/blog/search-friendly-web-copy): Effective SEO web copy captivates your audience while helping search engines understand and rank your pages on the search results page.
- [The Most Valuable Media Placements](https://www.digitalthirdcoast.com/blog/most-valuable-media-placements): Links from top media publishers are extremely valuable, from both an SEO and digital PR perspective. But some top-tier links are easier to get than you think.
- [2021 Year in Review: Digital PR Media Coverage](https://www.digitalthirdcoast.com/blog/2021-digital-pr-media-coverage): In 2021 our Digital PR team launched 75+ campaigns and earned our clients 4,000+ media placements. A look back at Digital PR trends & successes from DTC.
- [DTC’s Top Digital PR Campaigns in 2021](https://www.digitalthirdcoast.com/blog/dtcs-top-digital-pr-campaigns-in-2021): Looking for examples of digital PR success? Take a look back at Digital Third Coast's most successful research-based digital PR content of 2021.
- [Surprising Places to Find Inspiration for Your Next Digital PR Campaign](https://www.digitalthirdcoast.com/blog/sources-of-digital-pr-inspiration): Discover four rich places to find inspiration for your next newsworthy digital PR campaign, even when creative ideas are hard to come by.
- [Six Tips to Spam Proof Your Digital PR Emails and Bypass Spam Filters](https://www.digitalthirdcoast.com/blog/how-to-spam-proof-digital-pr-emails): Email-based outreach is the norm for digital PR content. These tips will help you avoid spam filters and ensure your pitches are opened, read, and shared.
- [How To Make a Newsworthy Digital PR Campaign For Any Industry](https://www.digitalthirdcoast.com/blog/newsworthy-digital-pr-campaign-for-any-industry): Sometimes it can be hard to get journalists interested in your client’s area of expertise. Here's how to take a niche topic and make it newsworthy right now.
- [Why Journalists Love Consumer Stories in Digital PR Content](https://www.digitalthirdcoast.com/blog/why-journalists-love-consumer-stories-in-digital-pr-content): Consumer-focused digital PR campaigns tend to earn widespread coverage in major media outlets. Here's why journalists love them and how you can create your own.
- [2022 Digital PR: A Year in Review](https://www.digitalthirdcoast.com/blog/2022-digital-pr-media-coverage): The 2022 news cycle continued to be a tricky one, but our digital PR team launched 139 new campaigns and earned more than 6,200 placements for our clients.
- [DTC's Top Digital PR Campaigns in 2022](https://www.digitalthirdcoast.com/blog/top-digital-pr-campaigns-in-2022): Discover winning strategies and methodologies for earning media coverage in today's competitive market by reviewing the top digital PR campaigns of 2022.
- [Hey Google? The Top Questions We Ask Google About Life](https://www.digitalthirdcoast.com/blog/top-questions-to-ask-google): A search term analysis reveals the top existential questions people ask Google and why they use the platform to find answers about life.
- [4 Infographic Designs Best for Digital PR](https://www.digitalthirdcoast.com/blog/4-infographic-designs-best-for-digital-pr): What infographics and graphic elements are right for your digital PR campaign? We dive into 4 easy formats to convey data quickly and efficiently.
- [Box Office Battle Royale: Barbie vs. Oppenheimer](https://www.digitalthirdcoast.com/blog/barbie-and-oppenheimer-movie-release): Barbie versus Oppenheimer. Two massive movies premiered on the same weekend. Which one were Americans more excited to see? Our search data reveals the winner.
- [How to Use the Holidays and a PR Calendar to Earn Media Coverage](https://www.digitalthirdcoast.com/blog/how-to-use-the-holidays-and-a-pr-calendar-to-earn-media-coverage): Learn how to leverage seasonal storytelling and use a PR editorial calendar to plan your content and outreach around holidays and major seasonal events.
- [The Ultimate Seasonal Storytelling Calendar](https://www.digitalthirdcoast.com/blog/the-ultimate-seasonal-storytelling-calendar): Use our free printable 2026 monthly calendar with holidays to take your digital PR content and outreach efforts to the next level.
- [Sports Storytelling: How to Use Sports Events to Boost Your PR Efforts](https://www.digitalthirdcoast.com/blog/sports-storytelling-how-to-use-sports-events-to-boost-your-pr-efforts): Sports storytelling can be a powerful technique in digital PR. Learn our top tips and tricks for creating sports-themed content campaigns that get noticed.
- [The Ultimate Sports Storytelling Calendar](https://www.digitalthirdcoast.com/blog/the-ultimate-sports-storytelling-calendar): Use our Ultimate Sports Storytelling Calendar to help guide your content creation and outreach efforts for sports-themed content.
- [How to Make Your Personal Finance PR Subject Lines Stand Out](https://www.digitalthirdcoast.com/blog/how-to-write-subject-lines-for-personal-finance): Stand out in personal finance journalists' inboxes. Based on our analysis of 450+ pitches, here are best practices for writing click-worthy subject lines.
- [How to Prep for a Media Interview](https://www.digitalthirdcoast.com/blog/how-to-prep-for-a-media-interview): In traditional and digital PR, media interview requests happen every day. Learn how to prepare for your next segment and deliver A+ soundbites.
- [How to Test Responsive Search Ads (RSAs)](https://www.digitalthirdcoast.com/blog/how-to-test-responsive-search-ads-rsas): You have written your Responsive Search Ads (RSAs), but are they optimized for performance? This guide explains how to test ads in your Google Ads account.
- [How to Use The Skyscraper Method for Local Link Building](https://www.digitalthirdcoast.com/blog/local-link-building-skyscrapers): Any owner of a small to mid-market business is taking a risk when they venture into content marketing. It takes a lot of time and resources to develop a content and link building campaign. And given the costs, what if you publish your infographic or interactive and nobody shares it? It's a risk. But there's a content creation and link building technique that reduces the amount of resources required to produce a piece.
- [How to Choose Negative Keywords](https://www.digitalthirdcoast.com/blog/how-to-choose-negative-keywords): Better understand how to add negative keywords to your paid media campaigns, and inform your strategy with these helpful negative keyword groupings.
- [SEO for Content Creation](https://www.digitalthirdcoast.com/blog/seo-for-content-creation): Search Engine Optimization (SEO) doesn't require wizardry. Here's how search works and how copywriting and content can help your website's performance.
- [Google AdWords Converted Clicks Are Going Away](https://www.digitalthirdcoast.com/blog/google-adwords-converted-clicks-are-going-away): Converted clicks are a thing of the past. Why Google is removing them and how to analyze your data after the update is made.
- [How Much Should You Budget for Content Marketing?](https://www.digitalthirdcoast.com/blog/how-much-time-and-budget-should-i-spend-promoting-my-content): When it comes to digital marketing, allocating resources effectively is important for success. Here's a guide on how much to budget for content marketing.
- [Does Brand Awareness Affect PPC Results?](https://www.digitalthirdcoast.com/blog/does-brand-awareness-affect-ppc-results): Learn how brand awareness influences PPC results with insights from Digital Third Coast. Boost your marketing strategy by understanding the connection.
- [Why is SEO Important? A Complete Guide](https://www.digitalthirdcoast.com/blog/importance-of-seo): Digital Third Coast’s Complete Guide on SEO provides insights into why search engine optimization is important, its impact on businesses and best practices.
- [Google My Business — Best Practices for Local Business](https://www.digitalthirdcoast.com/blog/google-my-business-best-practices-for-local-business): Google My Business is a free Google resource for local businesses. It allows a business owner to provide valuable information directly to Google, which helps a business appear in local results for both brand and non-brand queries. This guide details each section of the Google My Business platform to help you best leverage this free tool.
- [14 eCommerce Product Page Best Practices](https://www.digitalthirdcoast.com/blog/ecommerce-product-page-checklist): Dive into our best practices for your e-commerce product pages. Check out examples and clear recommendations for your online store!
- [Don't use AdWords Broad Match](https://www.digitalthirdcoast.com/blog/adwords-broad-match): The default keyword match type when adding keywords to an AdWords account is broad match. This is an easy way to get started and, all things considered, it doesn’t take much time. The problem is that broad match is much broader than most advertisers likely desire and much broader than many advertisers are aware. Let’s look at a couple of examples. The first example comes on when Google matches the keyword you bid on a somewhat related keyword. If you do a search for a keyword like “subprime loan” you’ll see several ads that appear to be targeting standard 30 year mortgages.
- [Hyperlocal SEO: How to Build a Landing Page](https://www.digitalthirdcoast.com/blog/building-hyperlocal-seo-landing-page): Hyperlocal SEO can be a major growth driver. Learn how and when you should add hyperlocal keywords and phrases to your website's landing pages.
- [How To Insert Referrer Data From Google Analytics Into Your Lead Forms](https://www.digitalthirdcoast.com/blog/cool-trick-insert-referrer-data-from-google-analytics-into-your-lead-forms): Did you ever get a good lead on your website and wonder "How did these guys find us?" Was it from the ad we ran on that trade website, our PPC campaign or our SEO efforts? You can always go into Google Analytics and see how people are finding your site in general but Google Analytics doesn't report on personal user data, so it doesn't tell you how any specific leads found your site. You would normally have to figure that out for yourself, which depending on lead volume, can be a painstaking process.
- [[Guide] What is Domain Authority (DA), and Why Does it Matter?](https://www.digitalthirdcoast.com/blog/domain-authority): Domain Authority refers to the strength of your website and its ability to rank highly for a given search query. Here's why DA matters for SEO.
- [Google Ads Limited Search Terms Data...Now What?](https://www.digitalthirdcoast.com/blog/importance-of-proactive-negative-keyword-research): Advertisers no longer have full insight into how Google chooses to match targeted keywords to user's search queries. Here's how to work around lost visibility.
- [The What and Why of Negative Keywords](https://www.digitalthirdcoast.com/blog/the-what-and-why-of-negative-keywords): Negative keywords are the cornerstone of effective Paid Media campaigns. In this blog we answer the question: "What are negative keywords?"
- [How to Analyze Call Tracking Data For Your Business](https://www.digitalthirdcoast.com/blog/analyze-phone-call-tracking-data): To reap the benefits of phone call tracking, you may have to change how you analyze the data. Here are six quick tips to get the most out of your setup.
- [Do Meta Descriptions Matter for SEO?](https://www.digitalthirdcoast.com/blog/meta-descriptions-matter-seo): Meta descriptions seem important, but do they help websites rank better in search results? We review best practices to optimize your search snippets.
- [How to Maximize Profit with Google Ads](https://www.digitalthirdcoast.com/blog/how-to-make-more-profit-with-google-ads): We outline two basic models that will help optimize your Google Ads campaigns for profit. These techniques are applicable to businesses across all industries.
- [10 Tips to Optimize Your Blog for Local Search](https://www.digitalthirdcoast.com/blog/blogging-local-seo): Blogging can greatly benefit local SEO efforts. Read our 10 tips on how to optimize blogs for local search and gain visibility!
- [The Top 8 Reasons PPC Fails](https://www.digitalthirdcoast.com/blog/top-8-reasons-ppc-fails): Once you’ve had a bad experience it can be difficult to imagine pay-per-click advertising working. Here are the most common mistakes and how you can avoid them.
- [ChatGPT's Impact on Digital Marketing](https://www.digitalthirdcoast.com/blog/impact-of-chatgpt-on-digital-marketing): ChatGPT has had a major impact on the digital marketing industry. Here's how marketers feel about the technology and how they're using it to their advantage.
- [Creating Customer Profiles in Google Analytics](https://www.digitalthirdcoast.com/blog/creating-customer-profiles-in-google-analytics): Creating customer profiles in Google Analytics can help you understand who your customers are and how you can provide them with the best user experience.
- [I Googled Myself and I Don’t See My Ad!](https://www.digitalthirdcoast.com/blog/why-paid-ads-dont-appear-in-search): Ever Google your business to see how your ads display, but they don't show up? Here are 4 reasons why your ads don't appear in search results.
- [Negative Keywords for Shopping Campaigns](https://www.digitalthirdcoast.com/blog/negative-keywords-for-shopping-campaigns): We’ve been talking a lot about negative keywords lately and for good reason. They are a great way to streamline your campaigns and save you money! But we haven’t touched on how to use negative keywords in your Google Shopping campaigns.
- [What Are 404 Errors and How to Fix Them](https://www.digitalthirdcoast.com/blog/404-errors-and-how-to-fix): Solve tricky 404 errors with our complete guide. Learn how to address the request failed with status code 404 message and clean up broken links site-wide.
- [Top Three Benefits of Google Business Profile (Formerly Google My Business)](https://www.digitalthirdcoast.com/blog/primary-benefits-of-google-business-profile-formerly-google-my-business): How to optimize your Google Business Profile (formerly Google My Business) to improve local search visibility, engage with customers, and grow your business.
- [How to Create Your Branded Negative Keyword Strategy for Google AdWords PPC Accounts](https://www.digitalthirdcoast.com/blog/how-to-create-your-branded-negative-keyword-strategy-for-google-adwords-ppc-accounts): Branded campaigns in paid search are often the most profitable and successful PPC campaigns a business can create. It’s no wonder why this is; branded campaigns receive the benefit of all prior branding work, so if you’re not seeing success through brand campaigns, it’s because you haven’t yet built your brand. But there is a hidden problem that creeps into both branded and non-branded campaigns alike – dishonest attribution.
- [How to Exclude Apps from Google Ads Display Network (GDN) in 2020](https://www.digitalthirdcoast.com/blog/how-to-exclude-apps-from-google-ads-display-network-gdn-in-2020): Check out these 4 strategies to exclude mobile app traffic from your Google Ads Display Network campaigns, saving you money and avoiding wasteful clicks.
- [The Ultimate Guide to Keyword Optimization for SEO in 2024](https://www.digitalthirdcoast.com/blog/how-to-add-keywords-to-headings-for-on-page-seo-success): Dive into our comprehensive keyword optimization guide and learn how to correctly and efficiently add keywords to headings and page copy.
- [6 Tips for an SEO Friendly Press Release](https://www.digitalthirdcoast.com/blog/5-tips-for-an-seo-friendly-press-release): Crafting your press release in an SEO-friendly way can help you earn maximum coverage and attention from both users and search engines.
- [How to Find and Monitor Inbound Links](https://www.digitalthirdcoast.com/blog/find-inbound-links): Eight easy SEO tools to help you find and monitor inbound links. Plus, discover what you should and shouldn't focus on in your backlink profile.
- [Decoding GA4: How Does Google Analytics 4 Work?](https://www.digitalthirdcoast.com/blog/how-does-google-analytics-actually-work): How does Google Analytics (GA) work? We explore the basics of this essential data-collecting tool, along with its biggest benefits and limitations.
- [How to Continue Using Your Google Analytics Account When Switching Domains](https://www.digitalthirdcoast.com/blog/how-to-continue-using-your-google-analytics-account-when-switching-domains): What happens to your Google Analytics data if your business is building a new website on a new domain? You can keep old data and continue tracking, here's how.
- [301 101: How Redirects Work](https://www.digitalthirdcoast.com/blog/301-101-redirects-work): What are redirects, how do they work, and which type should you use? Check out our complete guide to ensure links to your site don't become a dead end.
- [Multi-Channel Funnels: Which Clicks Really Lead to Conversions?](https://www.digitalthirdcoast.com/blog/multi-channel-funnels-which-clicks-really-lead-to-conversions): Search marketing is a data driven field and that's why I'm very excited about a new feature added to Google Analytics. Last week, Google announced that multi-channel funnels will be now available to all users through the new version of Google Analytics. Traditionally in Google Analytics, the last touch was given credit for a conversion. For example, consider the following: On day one I find your site by clicking on a paid search ad. A week later, while conducting some research, I visit your site a second time through an organic listing.
- [How to Secure a Google Ad Grant for your 501c3](https://www.digitalthirdcoast.com/blog/google-ad-grant-for-nonprofits): Attention nonprofits (501c3). Did you know you can secure up to $10,000 per month of FREE advertising on Google via Google Ad Grants? Click to learn more.
- [New AdWords PLA Product Star Reviews Are Here](https://www.digitalthirdcoast.com/blog/new-adwords-pla-product-star-reviews-are-here): Google Product Listing Ads (PLAs) have taken over as the predominant way to sell goods through the AdWords PPC platform. And Google keeps improving their PLA advertising product.
- [Google Business Profile Secrets & Hidden Gems](https://www.digitalthirdcoast.com/blog/gbp-secrets-hidden-gems-visibility): Is your Google Business Profile listing not getting the visibility you crave? Check out these tricks to optimize your GBP profile, drive traffic & impressions.
- [7 Firefox Productivity Hacks](https://www.digitalthirdcoast.com/blog/7-firefox-productivity-hacks): I use both Chrome and Firefox in my day-to-day, but Firefox is still my main browser just because I have not found replacements for all of the add-ons in Chrome. A lot of search professionals spend a great deal of time on their computer, and a good portion of that time is spent in a browser. Any little things that can speed up a task can really make a difference over the course of a day.
- [How to Overcome the Biggest Local SEO Challenges](https://www.digitalthirdcoast.com/blog/overcome-local-seo-challenges): Four actionable strategies to overcome hurdles facing your local SEO campaign and improve your visibility among targeted regional audiences.
- [Four Ways to Stop Lead Leakage](https://www.digitalthirdcoast.com/blog/four-ways-to-stop-lead-leakage): Today's Partners & Friends post comes courtesy of Jason Wells, CEO of Contact Point. Several weeks ago I spoke to a VP at a large manufacturing company, a client of ours, and I asked him a question: what is the biggest problem at your company? What keeps you up at night? His answer wasn’t at all what I expected. I expected something about rising costs or a tepid economy. His answer was different…lead leakage. He indicated that leads escaped from his pipeline too often. These leads are never heard from again.
- [What Type of Salesman is Your Website?](https://www.digitalthirdcoast.com/blog/what-type-of-salesman-is-your-website): How much of your sales process is happening without your sales team? Studies have indicated that up to 70 percent of the buyer's journey is complete before a potential client even contacts you or engages with your sales team.
- [Why Does Digital Marketing Cost So Much?](https://www.digitalthirdcoast.com/blog/why-does-digital-marketing-cost-so-much): Digital marketing isn't cheap. It's a good investment for some businesses, but not all. How do you identify where your company falls? Measurement is the key.
- [Should I Be Doing SEO or PPC? Or Both?](https://www.digitalthirdcoast.com/blog/seo-ppc-both): I spend my days talking to business owners from nearly every industry. It’s my favorite thing about my line of work: having the opportunity to learn about different businesses and organizations, and helping them craft an online marketing strategy. A business owner is usually an expert in their respective field, and I get to learn about how they work, for whom, and perhaps most importantly, why.
- [4 in 5 Americans Concerned Companies Can Track Their Internet Activities](https://www.digitalthirdcoast.com/blog/phones-and-privacy-2023): Discover how Americans respond to targeted ads and explore their primary concerns surrounding mobile data privacy in our comprehensive consumer study.
- [How Do You Know PPC Will Work for Your Business?](https://www.digitalthirdcoast.com/blog/how-do-you-know-ppc-will-work-for-your-business): In short, you will never know if PPC will work for your business – unless you try it. There are many factors that affect how successful your PPC campaigns will be; everything from the quality of your website to the keywords you choose will directly impact how well your accounts perform. That said, there are a few key indicators that should help you decide whether or not to make the commitment of both your time and your money.
- [How Content Marketing Helps Your Product Pages Rank](https://www.digitalthirdcoast.com/blog/how-content-marketing-helps-your-product-pages-rank): If your SEO goal is to sell more of a specific product or service, content marketing can seem like an indirect tactic to get you there. How could blogging and content marketing improve the rankings for a page selling widgets? Actually, it will help. A lot. But your site needs time, patience, and an intelligent content strategy if it's going to grow naturally and organically.
- [Guide to Creating Customer Profiles](https://www.digitalthirdcoast.com/blog/guide-to-creating-customer-profiles): How to create comprehensive customer profiles, also known as buyer "personas" to focus your content marketing efforts and better target customers.
- [Five Reasons Businesses Fail to Reach Their Digital Marketing Goals](https://www.digitalthirdcoast.com/blog/five-reasons-businesses-fail-to-reach-their-digital-marketing-goals): One of the best things about digital marketing is that there's a tool or technique out there for measuring almost anything. Do you want to find out how many phone calls are attributable to your SEO campaign? We can do that. Or maybe you'd like to compare the ROI of your different channels - from email to PPC to social.
- [The Importance of Landing Page and Keyword Synergy in PPC](https://www.digitalthirdcoast.com/blog/the-importance-of-landing-page-and-keyword-synergy-in-ppc): When creating a commercial website there is an idea that is central to core sensibilities of the business model. That is, usually, at root, how does this site make money?
- [PPC Tips for the Holiday Shopping Season](https://www.digitalthirdcoast.com/blog/ppc-tips-for-the-holiday-shopping-season): Gaining an advantage with your holiday shopping ads can be tough. Following some of the tips in our blog, will put you in a good position to have success through PPC this holiday shopping season! Read how here.
- [5 Analytics Tips That Every SEO Should Know](https://www.digitalthirdcoast.com/blog/5-analytics-tips-that-every-seo-should-know): Google Analytics is every SEO’s best friend. Whether you’re a marketing manager or a consultant, it’s important that you measure the impact your marketing efforts are having on your website’s performance. Not only is Google Analytics important for measuring the performance of your marketing campaign, but it can also be used as a tool to look for good opportunities. Below are 5 analytics tips that every internet marketer should know about.
- [Advanced Keyword Research in AdWords](https://www.digitalthirdcoast.com/blog/advanced-keyword-research-in-adwords): Finding the proper keywords is the cornerstone of any successful SEM campaign. Read more on how our PPC team determines what keywords are going to generate the desired traffic to a website.
- [Negative Keywords: Addition by Subtraction in Paid Search](https://www.digitalthirdcoast.com/blog/negative-keywords): Master negative keywords to boost your campaign performance. Learn how to filter out irrelevant traffic, reduce wasted ad spend, and increase your ROI.
- [To Optimize, or Rotate?](https://www.digitalthirdcoast.com/blog/to-optimize-or-rotate): In Google AdWords there are many options and settings which you can tweak for different effects and for different purposes. One such feature is found in Edit Campaign Settings under Scheduling and Serving: Ad Serving. This allows the user to choose from 1 of 2 options - Optimize (which Google recommends), and Rotate. When ads are optimized by Google, ads with a higher CTR (click through rate) will appear more frequently, while if this option is set to rotate, then ads will display more evenly.
- [The Complete Guide to Local Search: What is Local SEO, and How to Do It](https://www.digitalthirdcoast.com/blog/what-is-local-seo): Discover our complete guide to local search. Learn exactly what local SEO is and follow our checklist to optimize your business for local buyers.
- [How to Create a Content Calendar: 4 Steps](https://www.digitalthirdcoast.com/blog/how-to-build-a-blog-content-calendar): Create a blog content calendar for consistent, SEO-friendly results. Use our template to build a strong keyword strategy and capture team input.
- [11 Short & Long Term Benefits of PPC Advertising](https://www.digitalthirdcoast.com/blog/5-long-term-benefits-of-ppc-advertising): Dive into the short term and long term benefits of pay-per-click (PPC) advertising and how it helps businesses grow their customer base and digital marketing strategies over time.
- [The Role of Relevance in Digital PR Campaigns: Insights from Industry Experts](https://www.digitalthirdcoast.com/blog/roundup-role-of-relevance-in-digital-pr): Read our Digital PR Roundup to explore how content and client relevance—compared to traditional newsworthiness—influences modern link building.
- [11 Questions to Ask Your Digital Marketing Agency](https://www.digitalthirdcoast.com/blog/7-questions-to-ask-a-digital-agency): Picking a digital marketing agency to partner with for SEO and PPC services can be daunting. Here are 11 questions to help you find the perfect match for your business.
- [SEO Strategy for Higher Education](https://www.digitalthirdcoast.com/blog/seo-for-universities): SEO for Universities: our ultimate guide on how to rank in search and attract more students through increased visibility.
- [On-Page vs. Off-Page SEO: What's the Difference?](https://www.digitalthirdcoast.com/blog/on-page-off-page-seo-difference): Search engine optimization is divided into two primary categories: on-page and off-page tactics. Learn why both are crucial to your campaign's success.
- [We Analyzed Over 450 Subject Lines. Here's What We Learned](https://www.digitalthirdcoast.com/blog/we-analyzed-over-450-subject-lines-heres-what-we-learned): Make your media pitch stand out in journalists' inboxes. Our analysis of 450 email subject lines shows the formatting, length, and structure that work best.
- [Comparing Your Marketing Channels with Custom Dashboards](https://www.digitalthirdcoast.com/blog/comparing-marketing-channels-custom-dashboards): You can compare your digital marketing channels against one another to see which channels perform the best and which you need to adjust to reach your goals.
- [[Guide] Best Types of Google Ads to Make Your Business Successful in 2023](https://www.digitalthirdcoast.com/blog/guide-best-types-of-google-ads-to-make-your-business-successful): Maximize your online presence with this guide to Google Ads. We break down the six core campaign types to help you determine the best fit for your business.
- [Why An SEO Campaign Needs to Start With a Site Audit](https://www.digitalthirdcoast.com/blog/start-with-a-site-audit): Optimize your SEO campaign from the start with a comprehensive site audit. Address technical issues and ensure crawlability for success.
- [Using UTM Parameters in PDFs to Better Track Conversions](https://www.digitalthirdcoast.com/blog/using-utm-tags-in-pdfs-to-better-track-conversions): Explore the value of UTM-tagging links in PDFs to gain insights into user behavior, simplify the customer journey, and optimize your marketing strategy.
- [The Pros & Cons of Evergreen Content](https://www.digitalthirdcoast.com/blog/the-pros-cons-of-evergreen-content): Evergreen content stays relevant, important, and interesting over time, but is it the right strategy to drive more traffic to your website?
- [The Dos and Don’ts of Using AI Images in Digital Marketing](https://www.digitalthirdcoast.com/blog/the-dos-and-donts-of-using-ai-images-in-digital-marketing): AI image generation can be a powerful marketing tool. Learn how to best use generators like Midjourney and DALL-E for your next digital PR campaign.
- [Testing AI’s Ability to Summarize Data for Writeups](https://www.digitalthirdcoast.com/blog/ais-ability-to-summarize-data-for-writeups): Data analysis can be time-consuming, but AI can help. We tested ChatGPT, Gemini, and other top AI tools to see which is best for summarizing datasets.
- [Say Goodbye to Broad Match Modifiers (BMM)](https://www.digitalthirdcoast.com/blog/google-ads-broad-match-modifier-changes): Google Ads is merging two of advertisers' favorite match type and eliminating broad match modifiers (BMM). We explore what this mean for paid search campaigns.
- [Roundup: The Best AI Platforms For Media List Building](https://www.digitalthirdcoast.com/blog/the-best-ai-platforms-for-media-list-building): We tested the top AI platforms that claim to help with media list building. Learn which platforms were the most successful and which ones fell flat.
- [Most Popular (and Hidden!) Google Easter Eggs](https://www.digitalthirdcoast.com/blog/google-easter-eggs): Google is full of hidden Easter Eggs around trending topics, awareness months, and holidays. Discover America's favorite and most elusive Google secrets.
- [How to Use AI for Outreach and Media Relations](https://www.digitalthirdcoast.com/blog/how-to-use-ai-for-outreach-and-media-relations): AI can be a powerful assistant in digital PR outreach and media relations, but it has limitations. Here's how to best use it for press lists, writing, and more.
- [Black Hat Link Building Defined & How to Spot It](https://www.digitalthirdcoast.com/blog/what-is-black-hat-link-building): Black hat link building is the process of acquiring backlinks through unethical or frowned upon means that could put your website’s organic presence in jeopardy.
- [How to Get the Most out of Responsive Search Ads (RSAs)](https://www.digitalthirdcoast.com/blog/how-to-get-the-most-out-of-responsive-search-ads): Get the most out of Google Ads' Responsive Search Ads (RSA) format in 2026. Learn how to write and optimize RSAs within the Google Ads platform.
- [How to Choose the Right Digital PR Software for Your Marketing Campaign: Cision vs. Muckrack](https://www.digitalthirdcoast.com/blog/how-to-choose-the-right-digital-pr-software-for-your-marketing-campaign): Analyze the strengths and weaknesses of popular PR platforms. Compare media outreach capabilities, monitoring tools, and data accuracy in this guide.
- [Here’s Why Your Digital PR Team Needs Former Journalists](https://www.digitalthirdcoast.com/blog/why-your-digital-pr-team-needs-former-journalists): Maximize your digital PR success by adding former journalists to your team. Here's how they can take your content and outreach execution to the next level.
- [Can You Use ChatGPT to Build Media Lists?](https://www.digitalthirdcoast.com/blog/can-you-use-chatgpt-to-build-media-lists): Can you use ChatGPT to update your media contact database? We put the AI tool to the test to see if ChatGPT can find email addresses for press contacts.
- [AI, Ethics, and the Human Touch in Digital PR and SEO](https://www.digitalthirdcoast.com/blog/ai-ethics-and-the-human-touch-in-digital-pr-and-seo): AI has revolutionized the digital marketing industry, but it also raises important ethical questions. Here's a complete guide to using AI in SEO and Digital PR.
- [5 Ways to Optimize Your Digital PR Content](https://www.digitalthirdcoast.com/blog/5-ways-to-optimize-your-digital-pr-content): Take your digital PR campaigns and website content to the next level. Learn how to optimize content for SEO with these quick tips.
- [How to Write the Perfect Subject Line for Pitching Local News](https://www.digitalthirdcoast.com/blog/how-to-write-subject-lines-for-local-news): Best practices for crafting catchy subject lines that grab the attention of local news journalists, from formatting and phrasing to character count.
- [From Director of Business Development to CEO: Celebrating Lyndsey Maddox's Journey at Digital Third Coast](https://www.digitalthirdcoast.com/blog/from-director-of-business-development-to-ceo-celebrating-lyndsey-maddoxs-journey-at-digital-third-coast): Lyndsey Maddox is promoted from Director of Business Development to CEO of Digital Third Coast after more than a decade of service and dedication to the agency.
- [How to Make Your Digital PR Campaigns Stand the Test of Time](https://www.digitalthirdcoast.com/blog/how-to-make-your-digital-pr-campaigns-stand-the-test-of-time): Digital PR campaign success can be fleeting, so here's how you can create relevant content that stands the test of time and drives traffic to your website.
- [Site Migration: The 15 Step Checklist for a Smooth Transition](https://www.digitalthirdcoast.com/blog/website-seo-migration-checklist): Guarantee a smooth site migration and maintain SEO with Digital Third Coast’s comprehensive 15-step checklist.
- [8 Reasons You Should NOT Do SEO or PPC](https://www.digitalthirdcoast.com/blog/8-reasons-seo-ppc): Search marketing isn't the right strategy for everyone. Here are eight common reasons you may want to think twice before investing in SEO or PPC.
- [How Long Does SEO Take?](https://www.digitalthirdcoast.com/blog/how-long-does-seo-take): How long does it take to see success from SEO? While timelines vary, this guide breaks down optimization stages and sets realistic expectations for growth.
- [How to Remove Web Pages Without Damaging Search Rankings](https://www.digitalthirdcoast.com/blog/how-to-remove-web-pages-without-damaging-your-search-rankings): How do you update your website without damaging rankings? We break down best practices to optimize your site without hurting organic search visibility.
- [How Do We Know What's In Google's Algorithm?](https://www.digitalthirdcoast.com/blog/google-algorithm): We can never fully understand every piece of Google's search algorithm, but here are several key factors to consider for your SEO strategy
- [How to Hire an SEO Expert in 5 Easy Steps](https://www.digitalthirdcoast.com/blog/how-to-hire-an-seo-expert): How to hire an SEO expert, from an in-house specialist to an agency partner, we'll help you identify your needs and set you on the path to making it happen!
- [HTTP 500 Server Errors: A Guide [and How to Fix Them]](https://www.digitalthirdcoast.com/blog/http-500-errors): 500 status codes can be tricky for SEOs and webmasters alike. Dive into our comprehensive guide to solving server errors site-wide!
- [Best Subject Lines to Pitch Health & Wellness Writers](https://www.digitalthirdcoast.com/blog/best-subject-lines-to-pitch-health-wellness-writers): Want to earn digital PR coverage from health and wellness writers? It starts with a successful pitch subject line. Here are our top outreach tips.
- [Best AI Integrations to Aid with Your Blogging](https://www.digitalthirdcoast.com/blog/best-ai-integrations-for-blogging): Looking to automate some of your blogging or long-form writing? Artificial intelligence can help. These are the best AI tools and integrations to try.
- [11 Easy Search Symbols to Make Google Work Better for You](https://www.digitalthirdcoast.com/blog/5-easy-symbols-google-work): A quick guide to using search operator symbols in Google queries. These 11 search operators will narrow your results and help you find what you’re looking for.
- [George Zlatin & Taylor Cimala: Reflecting on Five Years in Business](https://www.digitalthirdcoast.com/blog/george-zlatin-taylor-cimala-reflecting-on-five-years-in-business): As DTC reaches its fifth anniversary, and my reign as ‘Newest Employee of DTC’ ends (we hired a new SEO Analyst we’ll be introducing soon!), I sat down with co-founders George Zlatin & Taylor Cimala to look back on their biggest challenges and greatest successes.
- [What to do When Limited by Budget in Google AdWords](https://www.digitalthirdcoast.com/blog/what-to-do-when-limited-by-budget-in-google-adwords): Is your AdWords campaign limited by budget? The options may seem bleak, but we explore key strategies to still get the most out of your ad campaigns.
- [Make Your Website Suck Less: The DIY SEO Audit](https://www.digitalthirdcoast.com/blog/diy-seo-audit): Performing an SEO audit can help you identify the strengths and weaknesses of your website and put you on the path to gaining visitors and revenue.
- [How Many Good Quality Backlinks do I Have?](https://www.digitalthirdcoast.com/blog/how-many-good-quality-backlinks-do-i-have): Checking how many backlinks there are to your site is easy. But determining the quality of those links, and making decisions about where to build links in the future? Not so easy. Today we're going to pull back the curtain a little bit and look at how we score the "quality" of the links we build for clients, and how you can do the same in your own content marketing and outreach campaigns.
- [How Much Does SEO, PPC, and Inbound Marketing Cost?](https://www.digitalthirdcoast.com/blog/seo-ppc-inbound-marketing-cost): "It’s Free!" "Call Us Today!" Just kidding. At Digital Third Coast, we don’t pride ourselves on saving clients money – we pride ourselves on helping them make a lot more of it. Agency pricing varies dramatically with SEO, PPC, and inbound marketing, from a few hundred dollars per month to tens of thousands of dollars. So what will it cost you?
- [2020 Marketing Conference Guide](https://www.digitalthirdcoast.com/blog/marketing-conference-guide): The Ultimate Marketing Conference Guide is your one-stop shop to discover marketing conferences around the United States.
- [Digital Third Coast's 2014: By the Numbers](https://www.digitalthirdcoast.com/blog/digital-third-coasts-2014-by-the-numbers): Lots happened in 2014. Outkast got back together, the ALS Ice Bucket Challenge took over the Internet, Kim Kardashian and Kanye West become united in holy matrimony, and the royal couple met a couple of tourists from London while at a basketball game. Big year, that's for sure. Here at DTC, we've had a lot happen as well. We've welcomed new employees and said goodbye to a few.
- [Naughty Or Nice: Which List Is Your SEO On?](https://www.digitalthirdcoast.com/blog/naughty-or-nice-which-list-is-your-seo-on): According to a recent infographic, my native homeland, New Jersey, is the state which hates Christmas the most.
- [KPI's for Measuring & Tracking SEO Success](https://www.digitalthirdcoast.com/blog/custom-reporting-for-measuring-tracking-seo-success): A custom dashboard for your search engine optimization goals and tools on how to manage it for a successful digital marketing campaign.
- [DTC Named a Top Digital Marketing Agency in Chicago](https://www.digitalthirdcoast.com/blog/dtc-named-a-top-digital-marketing-agency-in-chicago): This week it was announced that we were one of the top "full-service" digital marketing agencies in Chicago. An industry review site, Clutch, does research annually to recognize the top web design and digital marketing agencies in Chicago. “As online presence is becoming increasingly important to businesses’ success, there is a growing need for strong digital partners,” said Michael Block, Analyst at Clutch.
- [5 Technical SEO Problems Every Content Marketer Should Fix](https://www.digitalthirdcoast.com/blog/5-technical-seo-problems-every-content-marketer-should-fix): As the resident technical SEO Analyst here at Digital Third Coast, I'm familiar with the less-glamorous aspects of optimizing websites: indexation, site speed, tracking issues, the list goes on. Bringing internal clients, small business owners and executives up to speed on the technical specifics of SEO requires a careful balance of analysis and consultation.
- [A World Cup Approach to Paid Search](https://www.digitalthirdcoast.com/blog/a-world-cup-approach-to-paid-search): One of the globe’s largest sporting events kicks off this week in Brazil, which makes for a great excuse to write a sport-centric PPC post.
- [The Four Most Common Flaws in Visual Content](https://www.digitalthirdcoast.com/blog/the-four-most-common-flaws-in-visual-content): It’s 2015, and the average attention span of an adult human is eight seconds – less than that of a goldfish. This is hardly a shock. I mean, think of all the things we have to distract us, like that thing called The Internet with its one billion-plus websites, and watches telling us when we get an email.
- [Where Does Crime Spike on St. Patrick’s Day?](https://www.digitalthirdcoast.com/blog/st-patricks-day-arrests): To find out where people are behaving worst, we analyzed cities with notable celebrations and looked for spikes in the number of arrests on St. Patrick’s Day weekend, 2018.
- [Paid Links Not Mentioned In Google's Webmaster Guidelines](https://www.digitalthirdcoast.com/blog/paid-links-not-mentioned-in-googles-webmaster-guidelines): Just read through all of Google's Webmaster Guidelines and noticed there was no mention of avoiding paid links. Hmmm... Do you think they simply forgot to mention this in their popular guidelines for webmasters? This is the page they tell webmasters to read if they are having ranking problems or for those who have been banned.
- [New Addition to the Digital Third Coast Family](https://www.digitalthirdcoast.com/blog/new-addition-to-the-digital-third-coast-family): A little late on posting this, but we'd all like to congratulate George and Kim on the birth of Elliott Dmitry. Mom and baby are happy and healthy. Elliott already has his own Google shirt too! 2008 was a great year for all of us, but 2009 will be very new and exciting for George and family. Congratulations buddy!
- [Google Call Metrics - AdWords Call Tracking?](https://www.digitalthirdcoast.com/blog/google-call-metrics-adwords-call-tracking): I received an email last night about Google AdWords Call Metrics, which is a new call tracking solution offered right out of your Google AdWords account. You can read more from Google here - http://www.google.com/ads/innovations/callmetrics.html. Basically, Google is offering a free phone number that would be placed next to your PPC ad, similar to many of the other ad extensions (such as maps, products, etc.) they already offer.
- [The 7 Most Common AdWords Mistakes](https://www.digitalthirdcoast.com/blog/the-7-most-common-adwords-mistakes): I’ve been working in the search industry for the past 5 years and I’ve seen a ton of different PPC accounts - from the small local business that spends $30/month to 24-state footprint fortune 500 companies that spend $300K/month. I’ve seen the best of the best and I’ve seen some of the, well, let’s just say not best. I’ve also seen a few key and very avoidable mistakes being made time and again. This post is meant to help you create your own PPC account while avoiding some of the most common pitfalls made by new pay per click marketing users.
- [Goals: The Most Important Thing You Can Do](https://www.digitalthirdcoast.com/blog/goals-google-analytics): This post is meant to inspire people that aren't tracking goals on their site (or don't pay attention to them). If you're one of those people that says "well, i know that business is up, so I must be getting more traffic on my website" OR "business is down, so it must be because I'm getting less traffic on my website", this post is for you. If you're going to do only one thing in your analytics implementation, YOU SHOULD TRACK GOALS.
- [Are 3rd Party Networks Wasting Your AdWords Display Budget?](https://www.digitalthirdcoast.com/blog/are-3rd-party-networks-wasting-your-adwords-display-budget): You may have noticed some strange things happening in your display campaigns recently. If your campaigns utilize automatic placements, a tactic in which Google automatically displays ads on sites that it determines are relevant to your keywords, then you may have noticed extremely unusual placements where your ads have shown.
- [Google+ Part 1: How Google+ and “Search plus your World” Affect Your Results](https://www.digitalthirdcoast.com/blog/google-part-1-how-google-and-search-plus-your-world-affect-your-results): With the introduction and adoption of the Google+ platform in 2011, Google has taken a bold step into the social space previously dominated by Facebook and Twitter. With the introduction of the Google+ platform, Google has re-defined the social landscape, its influence on search engines, and SEO in general.
- [LinkedIn Tips To Connect Better, Faster, Stronger](https://www.digitalthirdcoast.com/blog/linkedin-tips-to-connect-better-faster-stronger): LinkedIn is one of my absolute favorite tools. Many of my strongest contacts online and offline have come from it. I get excited just talking about it and I typically log in daily, at least once. Why?
- [Minimum Wage Controversy Sparks Countrywide Analysis](https://www.digitalthirdcoast.com/blog/minimum-wage-controversy-sparks-countrywide-analysis): Infographics are a great way of visualizing data that can otherwise seem abstract. We create a lot of infographics for our clients, but we thought we’d try our hand at one of our own, with the graphic below that shows how many Big Macs a minimum wage worker can afford per hour of work across the United States.
- [Why Putting Some Moderation Into Your Backlink Profile Isn't "Meh"](https://www.digitalthirdcoast.com/blog/putting-moderation-backlink-profile-meh): There are a lot of mysterious factors that help you come up first in the Google search results.
- [Cartoon of the Week: What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing](https://www.digitalthirdcoast.com/blog/cartoon-of-the-week-what-the-als-ice-bucket-challenge-can-teach-us-about-content-marketing): If you have Facebook, watch videos online, or are a citizen of the USA, you've heard of the ALS Ice Bucket Challenge. It's sweeping the nation and seems to be picking up steam even as people begin to tire of it.
- [Don't Rush Through Keyword Research!](https://www.digitalthirdcoast.com/blog/dont-rush-keyword-research): Regardless of the industry or niche your business is in, the first step to any great SEO campaign is to conduct quality keyword research. Far too often this set is rushed or hurried through so that you can get started on creating awesome content and sharing it with the world.
- [What We're Thankful For in Digital Marketing](https://www.digitalthirdcoast.com/blog/what-were-thankful-for-in-digital-marketing): Sometimes in the digital marketing space, we have setbacks. Whether it’s Matt Cutts and Google algorithm updates or problems with new on-site optimizations, there is always something new to adapt to or learn. It can be easy to get down on yourself and think the world is out to get you, but the truth is our industry is maturing and becoming more solid as a whole.
- [A Musician's Playlist for Digital Marketing: Your Guide to SEO for Musicians](https://www.digitalthirdcoast.com/blog/a-musicians-playlist-for-digital-marketing-your-guide-to-seo-for-musicians): You may be the next big thing at your local open mic night, but the reality is that until your music gets “discovered” on the Internet, you won’t be able to get any traction as a musician. Making sure you have a musical presence on the Web is a little more involved than posting a link to your YouTube channel on Facebook- you need a website, title tags and a meta description, relationships with influential bloggers, and more. Here’s your guide to SEO for musicians so that you can go from garage band to viral sensation.
- [Hub and Spoke Content: The Flux Capacitor of Inbound Marketing](https://www.digitalthirdcoast.com/blog/hub-and-spoke-content-the-flux-capacitor-of-inbound-marketing): We all remember the Flux Capacitor from Back to the Future, am I right? That iconic contraption that made time travel possible in the DeLorean. Without the Flux Capacitor, the DeLorean was just a fancy sports car. I recently learned a new approach for content marketing strategy that (in my mind) is like the Flux Capacitor in Back to the Future. It will make marketing success possible for you. That's not quite as exciting as time travel but it's pretty damn exciting.
- [Why SEO Is Awesome](https://www.digitalthirdcoast.com/blog/why-seo-is-awesome): It’s about making a measurable difference, and it’s about being a trusted consultant, not a “Ninja” or a “Guru.” It’s something awesome. And sometimes we have to take a step back to appreciate that sometimes.
- [How to Analyze Your Competitor's Backlink Profile](https://www.digitalthirdcoast.com/blog/analyze-competitors-backlink-profile): There are many steps to be competitive in the search results. You have to have a great site with a lot of high quality content that is relevant to your business. This can help you attract a lot of organic search traffic, especially if you can share some of that great content with industry blogs and high quality news publications. However, paying attention to the marketing efforts you are doing is not always enough. Taking a look at what your competitors are doing can also be very useful.
- [Three Ways to Create Viral Content by Filling a News Void](https://www.digitalthirdcoast.com/blog/create-viral-content): Newsjacking sounds easy in theory. You jump into a major story or trend, use it to reach influencers, build links, generate social media traction and drive site traffic. Then you profit. Sure, this is easier said than done, but that doesn't mean you can't still do it. When newsjacking is successfully done, it usually works for the following reasons.
- [Why You Should Care About Google's Crawl Budget](https://www.digitalthirdcoast.com/blog/crawl-budget): If you're a marketer or business owner, you're probably not like me. I'm thrilled by the technical side of SEO—from image optimization to canonicalization. Of course, while the details might not be that interesting to you, it's likely that you do care about improving the search performance of, and user experience delivered by, your website. Because if you care about how much money your website makes, search performance and user experience are important.
- [What do I do When I’m Getting Fewer Paid Clicks Than I Used To?](https://www.digitalthirdcoast.com/blog/what-do-i-do-when-im-getting-fewer-paid-clicks-than-i-used-to): Search is a living thing. It’s powered by people who change and who adapt and who create and follow new trends. Therefore, change is part of the game when it comes to search marketing, from new features to seasonality to user interface designs of the tools we use. One of the most frustrating changes that happen in a PPC account is seeing clicks decline on a previously profitable ad group. So what happened?
- [How Your Small Business Website Can Rank Better](https://www.digitalthirdcoast.com/blog/how-your-small-business-website-can-rank-better): The world of SEO can be a bit daunting—most of my family, friends and dates give me blank stares when I describe to them what I do here at Digital Third Coast. That's because there are approximately 200 ranking factors in Google’s algorithm for organic search, and the weight of these factors is changing all the time. What works for one company doesn’t work for another. It’s never a straightforward process and results are never linear.

## Pages

- [Home - 2025](https://www.digitalthirdcoast.com/): Award-winning digital marketing designed to help you succeed online. Learn more about our SEO, Paid Media, Social, Digital PR, and Content Marketing strategies.
- [Award-Winning Digital Marketing Agency in Minneapolis](https://www.digitalthirdcoast.com/award-winning-digital-marketing-agency-in-minneapolis): Explore Digital Third Coast offers comprehensive digital marketing services, leveraging over 16 years of experience in SEO, PPC, and Paid Social.
- [Areas We Serve](https://www.digitalthirdcoast.com/areas-we-serve)
- [Award-Winning Digital Marketing Agency in Indianapolis](https://www.digitalthirdcoast.com/award-winning-digital-marketing-agency-in-indianapolis): Digital Third Coast offers comprehensive digital marketing services in Indianapolis, leveraging over 16 years of experience in SEO, PPC, and Paid Social.
- [Award-Winning Digital Marketing Agency in Miami](https://www.digitalthirdcoast.com/award-winning-digital-marketing-agency-in-miami): Digital Third Coast offers comprehensive digital marketing services in Miami, leveraging over 16 years of experience in SEO, PPC, and Paid Social.
- [Award-Winning Digital Marketing Agency in Columbus, Ohio](https://www.digitalthirdcoast.com/award-winning-digital-marketing-agency-in-columbus): Explore Digital Third Coast offers comprehensive digital marketing services, leveraging over 16 years of experience in SEO, PPC, and Paid Social.
- [Google Ad Grants Management For Nonprofits](https://www.digitalthirdcoast.com/google-ad-grants-management-for-nonprofits): Make your Google Ad Grant count. Digital Third Coast manages nonprofit campaigns with hands-on expertise and reporting tied to your goals.. Let’s talk.
- [Meet our team](https://www.digitalthirdcoast.com/about-us/our-team): Meet the experts behind Digital Third Coast. Our team of SEO, PPC, and digital PR professionals is dedicated to making a measurable difference for clients.
- [Keith Fenner](https://www.digitalthirdcoast.com/about-us/our-team/keith-fenner): Keith Fenner joined DTC in 2022 as an SEO Account Manager, bringing more than half a decade of search engine optimization experience to the team.
- [Natalie Iannello](https://www.digitalthirdcoast.com/about-us/our-team/natalie-iannello): Meet Natalie Iannello, an SEO Content Strategist at Digital Third Coast. Learn how Natalie crafts impactful content strategies that drive organic growth.
- [SEO/AEO for Home Builders: Grow Leads and Sales](https://www.digitalthirdcoast.com/seo-for-home-builders): SEO for home builders that drives high-value traffic. With 95% client retention, DTC helps you sell more homes. Let’s start building leads.
- [Digital Marketing for Home Builders](https://www.digitalthirdcoast.com/digital-marketing-for-home-builders): Want home builder marketing that truly delivers? We create custom strategies that work. See why 95% of clients re-sign and learn how we can help you grow!
- [Digital PR for Home Builders](https://www.digitalthirdcoast.com/digital-pr-for-home-builders): Build your brand with Digital PR that sells homes. Since 2007, DTC has earned coverage and links that turn visibility into real buyer interest.
- [PPC for Home Builders](https://www.digitalthirdcoast.com/ppc-for-home-builders): Need more high-quality leads? DTC is the home builder ad agency that turns Google Ads into new projects. Let’s build your pipeline today.
- [Columbus, Ohio Digital PR Agency](https://www.digitalthirdcoast.com/columbus-ohio-digital-pr-agency): Digital PR That Builds Authority Across Search, AI, and Media Ready to strengthen your Columbus brand’s visibility and authority online? Digital Third Coast helps Columbus businesses use Digital PR to earn meaningful media coverage, improve organic search performance and build the authority needed to compete in both traditional and AI-powered search.Our strategies go beyond earning Maximize impact in Columbus, Ohio with Digital Third Coast's Digital PR services. Expertly crafted, data-driven PR strategies for powerful link-building and content creation.
- [Digital Marketing for Luxury Travel Agencies](https://www.digitalthirdcoast.com/digital-marketing-for-luxury-travel-agencies): Grow your luxury travel agency with DTC's expert digital marketing, featuring tailored strategies to attract high-end clients. Discover our solutions!
- [Bing & Yahoo PPC Advertising Company](https://www.digitalthirdcoast.com/pay-per-click/bing-ads-yahoo): Maximize ROI with Digital Third Coast's Bing and Yahoo advertising in Chicago. Specialized in targeted strategies, A/B testing, and Microsoft Partner expertise.
- [PPC for Healthcare & Medical](https://www.digitalthirdcoast.com/ppc-for-healthcare-industry): Looking for a healthcare PPC agency you can trust? DTC drives results with HIPAA-conscious strategy and 95% client retention. Book a call today.
- [PPC for Hospitals and Healthcare](https://www.digitalthirdcoast.com/ppc-for-hospitals-and-healthcare): Looking for a hospital PPC agency you can trust? Since 2007, DTC has driven HIPAA-safe healthcare campaigns that deliver real results. Let’s talk.
- [Display Advertising Agency in Chicago](https://www.digitalthirdcoast.com/pay-per-click/display-advertising): Boost your brand's visibility with our innovative display advertising in Chicago. Benefit from expert targeting, messaging, and A/B testing for high ROI.
- [Google Ads Agency in Chicago](https://www.digitalthirdcoast.com/pay-per-click/google-ads-management): Google Ads experts and a Premier Partner in Chicago, we provide tailored targeting, messaging, and 17 years of data-driven experience.
- [Careers](https://www.digitalthirdcoast.com/about-us/careers): Browse our careers page for the latest information about job postings at Digital Third Coast. Chicago-based, fully remote.
- [Director of Sales & Growth Role at DTC](https://www.digitalthirdcoast.com/about-us/careers/director-of-sales-growth)
- [Senior Manager, Sales & Growth Role at DTC](https://www.digitalthirdcoast.com/about-us/careers/senior-manager-sales-growth)
- [Paid Media Reporting](https://www.digitalthirdcoast.com/pay-per-click/reporting): Enhance your PPC strategy with our comprehensive reporting services. Gain clear insights, track progress, and make data-driven decisions for optimal results.
- [Tate Handy](https://www.digitalthirdcoast.com/about-us/our-team/tate-handy): Tate works with DTC's paid media clients to dive deep into data, driving actionable changes that maximize ROI and meet core marketing goals.
- [Digital PR Agency](https://www.digitalthirdcoast.com/digital-pr): Maximize impact with Digital Third Coast's Digital PR services. Expertly crafted, data-driven PR strategies for powerful link-building and content creation.
- [Charley Vail](https://www.digitalthirdcoast.com/about-us/our-team/charley-vail): Charley is an SEO Account Manager who loves to serve as an extension of clients' marketing teams, helping steer their digital vision toward success.
- [Medical SEO/AEO That Grows Healthcare Sites](https://www.digitalthirdcoast.com/seo-for-hospitals-and-healthcare): 351% organic growth for our hospital clients. Our specialized hospital SEO services focus on your high-value service lines. Book a free strategy call.
- [Chicago SEO Agency](https://www.digitalthirdcoast.com/chicago-seo-services): Grow your organic traffic with Chicago's top SEO agency. Contact Digital Third Coast today for a custom SEO strategy designed to drive leads and sales.
- [Top Social Media Advertising Agency in Chicago](https://www.digitalthirdcoast.com/paid-social-advertising): Explore Digital Third Coast's paid social advertising services. We build targeted, creative campaigns on Facebook, Instagram, LinkedIn, and more.
- [Chicago PPC Agency](https://www.digitalthirdcoast.com/pay-per-click): Transform your PPC results with Digital Third Coast, a Chicago PPC agency. We focus on smart spending, data-driven strategies, and maximizing your ROI.
- [AEO / AI Visibility](https://www.digitalthirdcoast.com/aeo-ai-visibility): Partner with an AEO agency that drives results in AI-driven search. Maximize your brand's visibility across ChatGPT, Google Gemini, and generative engines.
- [George Zlatin](https://www.digitalthirdcoast.com/about-us/our-team/george-zlatin): George Zlatin is co-founder and CMO of Digital Third Coast. He and Taylor Cimala founded DTC in 2007 to make a measurable difference for clients.
- [Virginia Marion Bullard](https://www.digitalthirdcoast.com/about-us/our-team/virginia-marion-bullard): As Agency Traffic Manager, Virginia keeps our tasks, project phases, and workflows running smoothly from A to Z at Digital Third Coast.
- [Allison Hadley](https://www.digitalthirdcoast.com/about-us/our-team/allison-hadley): Allison Hadley is a Content and Media Strategist on DTC's Digital PR team. Learn more about her background in media outreach and content creation.
- [Emily Fanous](https://www.digitalthirdcoast.com/about-us/our-team/emily-fanous): Emily Fanous is a Senior Content & Media Strategist on DTC's Digital PR team. She leverages her background in local TV news to secure top-tier placements.
- [Curtis Weigel](https://www.digitalthirdcoast.com/about-us/our-team/curtis-weigel): As an analyst, Curtis assists our SEO account managers in identifying and implementing strategies to increase clients' organic search success.
- [Nathan Pabich](https://www.digitalthirdcoast.com/about-us/our-team/nathan-pabich): As Executive Director of Paid Media, Nathan leads Digital Third Coast's PPC and paid social teams with a focus on results-driven marketing.
- [Alissa Stahl](https://www.digitalthirdcoast.com/about-us/our-team/alissa-stahl): Alissa is a Senior Paid Media Account Manager at DTC. Combining her SEO and Paid Media background, she takes a data-driven, holistic approach to marketing.
- [GEO / AI Visibility](https://www.digitalthirdcoast.com/geo-aiseo-agency-services): Chicago AI SEO and GEO agency with over 18 years of experience and a 95% client retention rate. Scale your visibility in generative search engine results.
- [Digital Marketing for Landscaping Companies](https://www.digitalthirdcoast.com/digital-marketing-for-landscaping-companies): Need more landscaping customers? Learn how targeted digital marketing helps you grow. DTC's expertise and 3,000+ local news placements drive results.
- [Digital Marketing for Hospital Systems and Healthcare Networks](https://www.digitalthirdcoast.com/digital-marketing-for-hospitals-and-healthcare): Partner with a hospital marketing agency that prioritizes HIPAA compliance and ROI. We help health systems scale service lines and increase patient volume.
- [Digital Marketing for Food & Beverage Manufacturing](https://www.digitalthirdcoast.com/digital-marketing-for-food-and-beverage-manufacturing): Grow your food and beverage brand with proven digital marketing. Since 2007, DTC has delivered real results that move product. Discover how.
- [Digital Marketing for Credit Unions](https://www.digitalthirdcoast.com/digital-marketing-for-credit-unions): Specialized digital marketing strategies for credit unions. Attract new members and drive growth with our tailored SEO, PPC, and social media solutions.
- [Digital Marketing for the Healthcare Industry](https://www.digitalthirdcoast.com/digital-marketing-for-healthcare-industry): Enhance your online visibility and stand out in the crowded healthcare industry with our award-winning healthcare SEO, PPC, and digital PR strategies.
- [Digital Marketing for Financial Services](https://www.digitalthirdcoast.com/digital-marketing-for-financial-services): Enhance your online visibility and stand out in the crowded financial industry with our award-winning finance-focused SEO, PPC, and digital PR strategies.
- [Digital Marketing for Cannabis Companies](https://www.digitalthirdcoast.com/digital-marketing-for-cannabis-companies): Enhance your online visibility and stand out in the crowded cannabis industry with our award-winning SEO, PPC, and digital PR strategies.
- [Digital Marketing for Legal Firms](https://www.digitalthirdcoast.com/digital-marketing-for-legal-services): Stop struggling to find clients. Our digital marketing solutions help legal firms connect with the right audience and achieve sustainable growth. Learn more!
- [[New] Digital Marketing for Higher Education](https://www.digitalthirdcoast.com/digital-marketing-for-higher-education): Find out how our higher education-focused SEO, PPC, and PR strategies can take your college or university's online presence to the next level.
- [Digital Marketing for Ecommerce Companies](https://www.digitalthirdcoast.com/digital-marketing-for-ecommerce): Boost your online sales with expert SEO, PPC, and digital PR services tailored for ecommerce. Drive traffic, increase conversions, and get noticed.
- [Digital Marketing for B2B Companies](https://www.digitalthirdcoast.com/digital-marketing-for-b2b-companies): Our B2B-focused SEO, PPC, and digital PR strategies can help take your digital presence to the next level, drive qualified leads, and attract new customers.
- [Digital Marketing for Enterprise](https://www.digitalthirdcoast.com/digital-marketing-for-enterprise): Digital marketing for enterprise companies that need results. Since 2007, DTC has driven ROI with expert execution and a 95% client retention rate.
- [Elevate Your Luxury Travel Agency’s Online Presence with SEO and AI Search Optimization](https://www.digitalthirdcoast.com/seo-for-luxury-travel-agencies): Travel SEO that drives bookings. With over 3,000 media wins and 28,000 links built, DTC helps luxury travel brands dominate organic search.
- [Enterprise SEO and AI Search Services That Actually Scale](https://www.digitalthirdcoast.com/seo-for-enterprise): Enterprise SEO that scales. DTC drives massive traffic with over 28,000 authoritative links and a track record of wins since 2007. Let's grow fast.
- [SEO and AI Search That Drives Local Credit Union Growth](https://www.digitalthirdcoast.com/seo-for-credit-unions): Credit union SEO designed to maximize your visibility. Bring in new members with proven strategies from a team trusted by financial brands since 2007.
- [Digital PR for Hospitals and Healthcare](https://www.digitalthirdcoast.com/digital-pr-for-hospitals-and-healthcare): Highlight your hospital’s impact with digital PR. With over 3,000 media placements, DTC builds trust, brand awareness, and community engagement.
- [Digital PR for Cannabis Dispensaries](https://www.digitalthirdcoast.com/digital-pr-for-cannabis-companies): Boost your cannabis brand with strategic digital PR. Since 2007, DTC has earned coverage and links that build awareness, trust, and authority.
- [Digital PR for B2B Companies](https://www.digitalthirdcoast.com/digital-pr-for-b2b-companies): Drive B2B growth with data-backed digital PR. Since 2007, DTC has earned over 28,000 quality links to secure media coverage that moves the needle.
- [Milwaukee's Award-Winning Digital Marketing Agency](https://www.digitalthirdcoast.com/milwaukees-award-winning-digital-marketing-agency): Explore Digital Third Coast offers comprehensive digital marketing services, leveraging over 16 years of experience in SEO, PPC, and Paid Social.
- [PPC for Food and Beverage Manufacturing](https://www.digitalthirdcoast.com/ppc-for-food-and-beverage-manufacturing): Hire a manufacturing PPC agency with food and beverage expertise. DTC drives qualified traffic with Google Ads built to convert. Start today.
- [Effective SEO/AEO for Food Manufacturing: Rank Higher and Grow Your Sales](https://www.digitalthirdcoast.com/seo-for-food-and-beverage-manufacturing): SEO for food brands built for visibility and trust. Get featured, get ranked, and grow with help from DTC’s proven track record. Start now.
- [PPC for Enterprise](https://www.digitalthirdcoast.com/ppc-for-enterprise): Enterprise paid media that proves ROI. With 95% client retention and deep platform expertise, DTC helps in-house teams scale smarter. Start now.
- [Paid Media That Grows Credit Union Membership, Not Just Clicks](https://www.digitalthirdcoast.com/ppc-for-credit-unions): Hire a credit union advertising agency with PPC expertise trusted since 2007. DTC turns ad spend into qualified member leads. Start your campaign now.
- [PPC for Financial Services](https://www.digitalthirdcoast.com/ppc-for-financial-services): Bank ads that build trust and drive ROI. Since 2007, DTC has delivered smarter financial PPC campaigns that maximize return—without wasted spend.
- [Grow Your Cannabis Business with Expert SEO Strategies](https://www.digitalthirdcoast.com/seo-for-cannabis-companies): Cannabis SEO that works in a regulated world. Get compliant, optimized, and growing with DTC’s data-driven approach. Let’s talk strategy.
- [PPC for Legal Services](https://www.digitalthirdcoast.com/ppc-for-legal-services): Pay-per-click advertising for attorneys that actually converts. With 95% client retention, DTC helps law firms grow smarter. Book a strategy call.
- [PPC for Ecommerce](https://www.digitalthirdcoast.com/ppc-for-ecommerce): Struggling to scale your e-commerce ads? DTC’s 95% retention rate and 28k+ links prove we don’t just manage spend—we grow sales. Book a free call now.
- [High-Impact E-commerce SEO/AEO for Scaling Online Stores](https://www.digitalthirdcoast.com/seo-for-ecommerce): Ecommerce SEO that sells. From site structure to link-building, DTC helps stores scale with data-backed strategies. Let’s grow your revenue.
- [B2B SEO for Complex Sales Cycles](https://www.digitalthirdcoast.com/seo-for-b2b-companies): B2B SEO that gets qualified leads. Trusted by businesses since 2007, DTC delivers results that close deals. Book your strategy session.
- [PPC for Luxury Travel Agencies](https://www.digitalthirdcoast.com/ppc-for-luxury-travel-agencies): Looking for a travel PPC agency that books more luxury getaways? Since 2007, DTC has delivered high-ROI travel ads with proven results. Let’s launch.
- [PPC for Landscaping](https://www.digitalthirdcoast.com/ppc-for-landscaping): Need more landscaping leads? Since 2007, DTC’s expert PPC management for home service brands has driven high-value local traffic and proven ROI.
- [Landscaping SEO: Get More Lawn Care Clients](https://www.digitalthirdcoast.com/seo-for-landscaping): Landscaping SEO designed to help you dominate local search. DTC builds website authority with over 28,000 quality links. Grow your client list now.
- [Attract High-Value Clients with SEO for Lawyers](https://www.digitalthirdcoast.com/seo-for-legal-services): SEO for lawyers that drives real case leads. Trusted by law firms since 2007, DTC is your legal SEO partner for growth.
- [Specialized Healthcare SEO Agency | SEO for Doctors](https://www.digitalthirdcoast.com/seo-for-healthcare-industry): SEO for doctors that brings in patients. With 3k+ local news features and 28k links built, DTC helps healthcare sites grow fast. Get started today.
- [SEO/AEO for Financial Services That Earns Trust and Leads](https://www.digitalthirdcoast.com/seo-for-financial-services): SEO for financial services firms that need results. With 28k+ earned links, DTC boosts visibility and trust. Let’s build your traffic today.
- [Awards](https://www.digitalthirdcoast.com/our-work/awards): Digital Third Coast is an award-winning Chicago marketing agency. See our industry recognition and accolades from Google, the US Search Awards, and more.
- [About us](https://www.digitalthirdcoast.com/about-us): Our digital marketing, PPC, SEO, and PR experts act as a seamless extension of your business. Learn more about our agency's vibrant culture and mission.
- [B2B Paid Media That Actually Drives Pipeline](https://www.digitalthirdcoast.com/ppc-for-b2b-companies): Looking for B2B PPC that actually delivers? DTC speaks your language—revenue, ROAS, SQLs. Get a partner who performs. Talk to us today.
- [Emily Wicklund](https://www.digitalthirdcoast.com/about-us/our-team/emily-wicklund): Meet Emily Wicklund, a digital marketing expert at Digital Third Coast. Learn more about Emily's professional background, role, and expertise.
- [Case Studies](https://www.digitalthirdcoast.com/our-work/case-studies): Learn more about how we've improved our clients' businesses over the years and browse through our digital marketing case studies.
- [Jeff Harris](https://www.digitalthirdcoast.com/about-us/our-team/jeff-harris): Meet Jeff Harris, an expert on the Digital Third Coast team. Discover more about Jeff's professional background, core role, and agency insights.
- [Heidi Pratt](https://www.digitalthirdcoast.com/about-us/our-team/heidi-pratt): Meet Heidi Pratt, an expert on the Digital Third Coast team. Learn more about Heidi's professional background, key role, and digital marketing insights.
- [Community Commitment](https://www.digitalthirdcoast.com/community-commitment): Giving back to causes and missions that make a difference in the Chicagoland area. DTC is committed to donating the time and resources to help others succeed.
- [GEO/AEO Audits](https://www.digitalthirdcoast.com/geo-audits): DTC's SEO/AEO Audits: A Real Look at How AI Sees Your Brand
- [Danny Sauerwein](https://www.digitalthirdcoast.com/about-us/our-team/danny-sauerwein): Meet Danny Sauerwein, a digital marketing expert at Digital Third Coast. Learn more about Danny's professional background and team role.
- [PPC Careers at DTC](https://www.digitalthirdcoast.com/about-us/careers/chicago-ppc-jobs): Looking for PPC jobs in Chicago? Join Digital Third Coast, an award-winning digital marketing agency recognized as one of the best places to work.
- [Site Audits](https://www.digitalthirdcoast.com/site-audits): Expert Chicago SEO Audit Agency offering in-depth analysis, actionable insights, and tailored strategies to elevate your website's search engine performance.
- [Director of Client Success & Growth](https://www.digitalthirdcoast.com/about-us/careers/director-of-client-success-growth)
- [DTC Marketing Partners](https://www.digitalthirdcoast.com/marketing-partners): Looking for web design, branding, or dev help? Explore Digital Third Coast's vetted partner hub and get connected with the experts we trust and recommend.
- [Ryan Dornan](https://www.digitalthirdcoast.com/about-us/our-team/ryan-dornan): Ryan Dornan is an SEO Account Manager with over a decade of experience. He enjoys building strong client relationships using data-driven approaches.
- [Cody Golub](https://www.digitalthirdcoast.com/about-us/our-team/cody-golub): Meet Cody Golub, an expert on the Digital Third Coast team. Discover more about Cody's professional background, core role, and agency contributions.
- [Digital PR for Luxury Travel Agencies](https://www.digitalthirdcoast.com/digital-pr-for-luxury-travel-agencies): Inspire bookings with luxury travel digital PR. Since 2007, DTC has delivered global coverage and links that attract high-value travelers.
- [Digital PR for Legal Services](https://www.digitalthirdcoast.com/digital-pr-for-legal-services): Win more cases with Digital PR that builds industry trust. Since 2007, DTC’s outreach has earned high-authority links and valuable media coverage.
- [Digital PR for Landscaping](https://www.digitalthirdcoast.com/digital-pr-for-landscaping): Grow your landscaping business with Digital PR that works. Since 2007, DTC has earned coverage and links to increase leads for businesses ready to scale.
- [Digital PR for Healthcare Industry](https://www.digitalthirdcoast.com/digital-pr-for-healthcare-industry): Showcase expertise with healthcare PR. Since 2007, DTC has earned high-authority features to strengthen patient trust and visibility.
- [Digital PR for Food and Beverage Manufacturing](https://www.digitalthirdcoast.com/digital-pr-for-food-and-beverage-manufacturing): Serve up PR that makes headlines. With over 3,000 local news wins, DTC grows food and beverage brands through expert strategic media outreach.
- [Digital PR for Financial Services](https://www.digitalthirdcoast.com/digital-pr-for-financial-services): Build trust and visibility in financial services. DTC earns coverage in major outlets to support leads and authority for growing financial institutions.
- [Digital PR for Enterprise](https://www.digitalthirdcoast.com/digital-pr-for-enterprise): Elevate your enterprise with PR that scales. Since 2007, DTC has delivered national coverage and high-authority links that drive measurable results.
- [Digital PR for E-Commerce](https://www.digitalthirdcoast.com/digital-pr-for-ecommerce): Get e-commerce PR that drives clicks and conversions. Since 2007, DTC has earned over 28,000 links to grow visibility and strengthen brands.
- [Digital PR for Credit Unions](https://www.digitalthirdcoast.com/digital-pr-for-credit-unions): Earn local trust and member growth with Credit Union digital PR. With over 3,000 news features, DTC builds authority where it matters most.
- [Industries](https://www.digitalthirdcoast.com/industries): Partner with a digital marketing agency with experience in your industry. We'll find the right SEO, Paid Media, and Digital PR strategy to reach your goals.
- [SEO Careers at DTC](https://www.digitalthirdcoast.com/about-us/careers/chicago-seo-jobs): DTC is a leading award-winning Chicago based digital marketing agency recognized as one of the best places to work in Chicago. Specializing in SEO, Paid Media and Digital PR solutions. Our mission is to make a measurable difference for our clients.
- [Aubrey Mullins](https://www.digitalthirdcoast.com/about-us/our-team/aubrey-mullins): Meet Aubrey Mullins, an SEO Content Strategist at Digital Third Coast. Discover how Aubrey builds high-quality content strategies to boost search traffic.
- [Jen LeMair](https://www.digitalthirdcoast.com/about-us/our-team/jen-lemair): Jen LeMair is a Media Relations Strategist who joined Digital Third Coast's Digital PR team in 2022 after working as a local news reporter and anchor.
- [Sean Kaku](https://www.digitalthirdcoast.com/about-us/our-team/sean-kaku): Meet Sean Kaku, a Paid Media Analyst at Digital Third Coast. Discover how Sean uses data and analytics to optimize campaigns and drive client success.
- [Taylor Miller](https://www.digitalthirdcoast.com/about-us/our-team/taylor-miller): Taylor Miller is a Paid Media Account Manager specializing in social media advertising on platforms like Meta, LinkedIn, and more.
- [Alec Maes](https://www.digitalthirdcoast.com/about-us/our-team/alec-maes-2): Paid Media Account Manager at Digital Third Coast.
- [Andrew Najdovski](https://www.digitalthirdcoast.com/about-us/our-team/andrew-najdovski): Meet Andrew Najdovski, an expert on the Digital Third Coast team. Learn about Andrew's background, professional skills, and industry role.
- [Taylor Cimala](https://www.digitalthirdcoast.com/about-us/our-team/taylor-cimala): Meet Taylor Cimala, co-founder and Chief Financial Officer (CFO) of Digital Third Coast. Discover his role in shaping the agency's growth and strategy.
- [Lyndsey Maddox](https://www.digitalthirdcoast.com/about-us/our-team/lyndsey-maddox): As CEO of Digital Third Coast, Lyndsey manages many aspects of agency operations, including new client and partner relationships, strategy recommendations, personnel, and agency growth.
- [Contact](https://www.digitalthirdcoast.com/contact): Ready to grow your online presence? Contact the experts at Digital Third Coast today to discuss your custom SEO, Paid Media, or PR goals.
- [Sales and Marketing Role at DTC](https://www.digitalthirdcoast.com/about-us/careers/chicago-sales-and-marketing-manager-job): DTC is an award-winning digital marketing agency recognized as one of the best places to work in Chicago. Specializing in SEO, Paid Media and Digital PR, our mission is to make a measurable difference for our clients.
- [Our Client Reporting & Communication](https://www.digitalthirdcoast.com/reporting-communication): Excel in digital marketing with our reporting and communication services. We offer transparent analytics, regular updates, and key strategic insights.
- [Content Marketing Careers at DTC](https://www.digitalthirdcoast.com/about-us/careers/chicago-content-strategy-jobs): DTC is an award-winning digital marketing agency recognized as one of the best places to work in Chicago. We produce content that appears in top-tier media publications.
- [Facebook Advertising Agency Chicago](https://www.digitalthirdcoast.com/pay-per-click/facebook-advertising): Drive high ROI with Digital Third Coast's Facebook & Instagram advertising in Chicago. Partner with us for expert targeted strategies and creative testing.
- [Chicago Link Building Services](https://www.digitalthirdcoast.com/link-building): Boost your site's authority with Digital Third Coast's link building services. We specialize in high-quality, research-driven content for SEO results.
- [Chicago Local SEO Company](https://www.digitalthirdcoast.com/local-search): Dominate local search with help from Digital Third Coast. We offer expert solutions in Google Business Profile optimization, reviews, and local SEO.
- [Brainstorming & Ideation](https://www.digitalthirdcoast.com/digital-pr/brainstorming-and-ideation): Empower your digital PR campaigns with our ideation and brainstorming services, fostering innovative strategies and creative solutions for impactful outreach.
- [Digital PR Reporting & Communication](https://www.digitalthirdcoast.com/digital-pr/reporting-communication): Master your digital PR with our communication and reporting services. We provide clear, detailed feedback and reports to optimize your campaigns.
- [Keyword Research Services](https://www.digitalthirdcoast.com/keyword-research-and-analysis): Specializing in keyword research in Chicago, our agency provides targeted analysis and strategies to enhance your online presence and drive organic traffic.
- [Content Development Services](https://www.digitalthirdcoast.com/content-development): Enhance your brand's reach with our Chicago-based content development services, crafting compelling, SEO-optimized copy for all digital platforms.
- [SEO Content Strategy](https://www.digitalthirdcoast.com/content-strategy): Boost your online presence with our Chicago-based SEO content strategy services. We offer customized plans, expert analysis, and impactful digital solutions.
- [SEO Onboarding](https://www.digitalthirdcoast.com/onboarding): Kickstart your SEO journey with our expert onboarding services. Customized strategies, thorough keyword research, and tailored optimizations for success.
- [Chicago's Top Digital Marketing Agency](https://www.digitalthirdcoast.com/chicagos-top-digital-marketing-agency): Explore Digital Third Coast offers comprehensive digital marketing services, leveraging over 16 years of experience in SEO, PPC, and Paid Social.
- [Content Marketing Agency Chicago](https://www.digitalthirdcoast.com/chicago-content-marketing-agency): Elevate your brand with Digital Third Coast's Chicago content marketing. We build high-quality, SEO-focused content that drives engagement and conversions.
- [Paid Media Careers at DTC](https://www.digitalthirdcoast.com/about-us/careers/content-marketing-careers-at-dtc): DTC is an award-winning digital marketing agency recognized as one of the best places to work in Chicago. Specializing in SEO, Paid Media and Digital PR, our mission is to make a measurable difference for our clients.
- [Gretchen Andsager](https://www.digitalthirdcoast.com/about-us/our-team/gretchen-andsager): Gretchen Andsager is a Content Strategist on Digital Third Coast's Digital PR team. She joined in 2022 after spending more than half a decade as a news producer.
- [Tricia Miller (Harte)](https://www.digitalthirdcoast.com/about-us/our-team/tricia-miller): Tricia Miller (Harte) is the Director of Digital PR joined DTC in 2018. With a background in local news, she brings a passion for media to DTC's content strategy.
- [Maria Pearlman](https://www.digitalthirdcoast.com/about-us/our-team/maria-pearlman): Maria Pearlman is a Senior Content & Media Strategist who joined DTC's Digital PR team in 2021. Her background in journalism fuels her passion for great content
- [Brady Corrion](https://www.digitalthirdcoast.com/about-us/our-team/brady-corrion): Brady Corrion is a Paid Media Account Manager who joined Digital Third Coast's Paid Media team in 2022.
- [[New] Digital Marketing for Casinos & Online Gambling](https://www.digitalthirdcoast.com/digital-marketing-for-casinos-online-gambling): Enhance your casino's online visibility with Digital Third Coast's award-winning SEO, PPC, and digital PR strategies tailored specifically for the gaming industry
- [Digital PR Onboarding](https://www.digitalthirdcoast.com/digital-pr/onboarding): Start your Digital PR journey with us. Our onboarding process equips you with customized strategies and tools for effective brand communication and impact.
- [YouTube Advertising Company Chicago](https://www.digitalthirdcoast.com/pay-per-click/youtube-advertising): Enhance your brand's visibility with Digital Third Coast's YouTube advertising services, utilizing targeted, data-driven strategies for maximum impact.
- [LinkedIn Advertising Agency Chicago](https://www.digitalthirdcoast.com/pay-per-click/linkedin-advertising): Maximize your LinkedIn advertising strategy with Digital Third Coast's targeted, tested, and successful approach to reach key professionals effectively.
- [Chicago Retargeting Ads Agency](https://www.digitalthirdcoast.com/pay-per-click/remarketing): Maximize conversions with Digital Third Coast's Chicago remarketing strategies. We specialize in targeted ads, strategic messaging, and data-driven optimization.
- [Google & Bing Shopping Campaign Agency](https://www.digitalthirdcoast.com/pay-per-click/google-and-bing-shopping-campaigns): Boost your online sales with Digital Third Coast's Google and Bing Shopping campaigns. Expert targeting, messaging, and data-driven testing for maximum ROI.
- [Paid Media Measurement](https://www.digitalthirdcoast.com/pay-per-click/measurement): Discover the power of precise PPC measurement with our agency. Unlock detailed insights, optimize campaigns, and boost ROI through advanced analytics solutions.
- [Paid Media Audience Creation](https://www.digitalthirdcoast.com/pay-per-click/audience-creation): Master PPC audience creation with our digital agency. Get customized, data-driven targeting for your ads to engage the right buyers and boost ROI.
- [Paid Media Ad Testing](https://www.digitalthirdcoast.com/pay-per-click/ad-testing): Optimize your PPC campaigns with our ad testing services. Experience enhanced performance, greater engagement, and higher conversions through precise analysis.
- [Paid Media Ad Optimization](https://www.digitalthirdcoast.com/pay-per-click/ad-optimization): Transform your PPC campaigns with our expert ad optimization. Increase efficiency, target effectively, and maximize ROI with our data-driven approach.
- [Paid Media Onboarding](https://www.digitalthirdcoast.com/pay-per-click/onboarding): Begin your PPC journey with ease. Our expert onboarding process ensures tailored strategies, effective campaigns, and measurable results for your business.
- [Media Outreach Services](https://www.digitalthirdcoast.com/digital-pr/media-outreach): Expand your reach with our Digital PR Media Outreach services. Connect with key audiences through targeted, strategic communication and strong media relations.
- [Digital PR Content Research](https://www.digitalthirdcoast.com/digital-pr/content-research): Enhance your PR campaigns with our Digital PR Content Research. Dive into data-driven insights for compelling stories that resonate and engage your audience.
- [Outreach Specialist Careers at DTC](https://www.digitalthirdcoast.com/about-us/careers/outreach-specialist-careers-at-dtc): DTC's outreach specialists handling direct media outreach campaigns, collaborate on creative, digital PR campaigns, and stay atop the latest news trends.
- [Privacy Policy](https://www.digitalthirdcoast.com/privacy-policy): A review of our privacy policy at Digital Third Coast.
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- [Digital PR Specialist](https://www.digitalthirdcoast.com/about-us/careers/digital-pr-specialist): DTC is an award-winning digital marketing agency recognized as one of the best places to work in Chicago. We produce content that appears in top-tier media publications.
- [Content Strategy & <br> Media Outreach Careers](https://www.digitalthirdcoast.com/about-us/careers/content-strategy-media-outreach-careers-at-dtc): DTC is an award-winning digital marketing agency recognized as one of the best places to work in Chicago. We produce content that appears in top-tier media publications.
- [Inbound Marketing](https://www.digitalthirdcoast.com/inbound-marketing): DTC is a leading Chicago-based inbound marketing agency specializing in SEO, Paid Media, and Digital PR solutions.
- [Our Work](https://www.digitalthirdcoast.com/our-work)
- [Resources](https://www.digitalthirdcoast.com/our-work/digital-marketing-resources): Our 'Digital Marketing Resources' page is home to webinars, guides and a variety of resources to help you accomplish all of your internet marketing goals.
- [Job listing](https://www.digitalthirdcoast.com/job-listing)

## Cases

- [Record Impressions & Conversions for Children's Hospital](https://www.digitalthirdcoast.com/our-work/case-studies/digital-marketing-childrens-hospital-conversions): Our digital marketing strategy produced record-breaking organic growth for a hospital client, driving targeted search conversions up by over 3,500%.
- [CRM Integration Lifts Lead Quality and Cuts Cost per Acquisition 28.73% for a Global IP Firm](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-legal-crm-google-ads-qualified-lead-optimization): See how integrating a CRM with Google Ads let Smart Bidding optimize for qualified leads, cutting cost per acquisition 28.73% and lifting conversion rate 77.92%.
- [Performance Max Transition Maxes Out a $10K Google Ad Grant for a national healthcare nonprofit](https://www.digitalthirdcoast.com/our-work/case-studies/nonprofit-healthcare-google-ad-grant-performance-max-growth): See how transitioning a nonprofit Google Ad Grant account from Dynamic Search Ads to Performance Max unlocked the full $10K monthly grant and grew clicks 439%.
- [Full-Funnel Content Strategy Drives a 20% Increase in Conversions for Chicago-Area Custom Jeweler](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-jewelry-chicago-full-funnel-content-conversion-growth): See how a full-funnel content strategy grew organic traffic 75%, LLM traffic 535%, and Chicago keyword visibility 275% for a local fine jewelry business.
- [Location Insertions on Google Ads Lift Conversion Rate by 33% for a National 1031 Exchange Services Firm](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-real-estate-ppc-location-insertions-conversion-growth): See how State and City location insertions in responsive search ads raised conversion rate 33% and cut cost per conversion 19% for a national B2B brand.
- [Digital PR Drives 208% Organic Impression Growth and major boost in AI Search Visibility for Affiliate Marketing Firm](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-affiliate-marketing-digital-pr-ai-search-visibility): See how a data-led digital PR strategy grew one affiliate firm's organic impressions 208% and put its content in the top 10 for AI search queries.
- [Service Landing Page Strategy Drives 200% Lead Growth for Software Consultancy](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-software-service-page-seo-growth): DTC expanded service landing pages for a software consultancy, driving 200% organic lead growth and a 1,062% increase in top-10 rankings.
- [Restructuring PPC Targeting Increases Commercial Leads 210% for Cannabis Nutrient Supplier](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-agriculture-ppc-commercial-lead-growth): DTC restructured PPC targeting for a cannabis nutrient supplier, separating licensed grower and hobby buyer intent to drive 210% more commercial leads.
- [232% More Impressions: Able Psychiatry’s SEO Recovery After Critical Site Issues](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-healthcare-traffic-surpassed-pre-block-high-in-6-months): See how DTC helped Able Psychiatry rebuild visibility, grow key events 174%, and surpass its previous traffic high in six months.
- [Meta Leads Increase 200% YoY for K-12 Education Curriculum Company](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-k12-education-meta-lead-gen-performance): DTC increased leads by 200% and reduced CPL by 55% for 95 Percent Group through optimized Meta ads and strategic audience testing.
- [Content Strategy Turns Blog into Lead-Generating Revenue Source for B2B Education Consultants](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-education-content-strategy): SEO Case Study | See how a refined content strategy turned a blog into a lead-generating revenue source with a 173% increase in YoY form submissions.
- [Annual Content Earns 300+ Placements, Drives Organic Visibility For Online B2B Advertising Company](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-advertiser-digital-pr-link-building-2): Explore part two of our B2B digital PR case study. See how custom content and research-backed data earned high-authority placements and boosted search traffic.
- [351% Increase in Organic Traffic After Blog Optimization for Pediatric Hospital](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-healthcare-blog-optimization): SEO Case Study | Optimizing blog content for a nationally-ranked children's hospital resulted in a 351% increase in organic traffic.
- [Seasonal Digital PR Campaign Earns 175+ Links for B2B Trade Printer](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-wholesaler-seasonal-digital-pr-content): Digital PR Case Study | How integrating seasonal themes into creative content earned a printing wholesaler over 175 links from top-tier outlets.
- [Google Grants Boost CPC Traffic 1900+% YoY for Education Nonprofit](https://www.digitalthirdcoast.com/our-work/case-studies/nonprofit-google-grants-strategy-increases-cpc-traffic): Learn how navigating Google Grants helped a nonprofit build its audience and drive impressive, long-term growth in website traffic and impressions.
- [Optimized Google Business Profiles Increase Visibility 359% for Financial Services Firm](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-financial-services-local-search-optimizations): Strategic optimization of a client's Google Business Profiles spiked visibility for regional branches and improved their presence in local search.
- [90% Spike in Organic Traffic Post-Site Migration for Healthcare IT Firm](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-healthcare-it-organic-traffic): Discover how on-site optimizations drove dramatic increases in organic traffic for a healthcare IT client following a complicated website migration.
- [Travel-focused digital PR earns 150+ links amid tricky news cycle for Real Estate Investment Services Firm](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-travel-related-digital-pr): Securing digital PR coverage during an intense news cycle is difficult. Learn how we earned high-authority placements and major SEO benefits for a travel brand.
- [Domain Authority Spikes 76% After Website Migration for Healthcare IT Firm](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-healthcare-it-domain-authority): See how ongoing SEO and digital PR work strengthened a healthcare IT brand's website, boosting DA by 76% and average keyword rankings by 96%.
- [Retailer Sees Incredible 653% Spike in Revenue From Bing Ads for Luxury Home Goods Retailer](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-furniture-retailer-bing-ads-case-study): The introduction of paid advertisements on Bing produced impressive brand lift and grew e-commerce sales over two consecutive quarters.
- [Low-Cost, High-Reward: Bing Ads Boost Traffic 109% for Specialty Coffee Retailer](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-ecommerce-bing-ads-case-study): A coffee retailer with high organic presence on Bing added low-cost Bing Ads to its PPC strategy, growing traffic by 109% and revenue by 48%.
- [Boosted Content Overhaul Doubles CTR Benchmark for Fertility Center](https://www.digitalthirdcoast.com/our-work/case-studies/paid-social-ads-fertility-center): Case Study | A strategic revamp of Facebook Ads for a fertility center drove traffic while simultaneously establishing thought leadership and brand trust.
- [5.2+ Million Site Impressions With SEO Strategy for Credit Union](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-seo-credit-union-case-study): SEO strategy dramatically improves credit union's visibility. Website impressions increased by 5.2 million while Page 1 keyword rankings spiked 38%.
- [Google Ads strategy cuts wasteful ad spend 44% for industrial safety equipment manufacturer](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-ppc-google-ads-case-study-industrial-safety-company): Fixing a Google-created Google Ads account cut a B2B trucking safety client's ad spend by 44% and doubled meaningful conversions in 6 months.
- [Keyword optimized content earns ongoing coverage for B2B market insights agency](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-digital-pr-residual-visibility-case-study): One research-based content campaign established a B2B client as an industry expert, earning ongoing media coverage long after active outreach ended.
- [90% Increase in traffic for healthcare IT firm after legacy site migration](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-healthcare-it): See how a B2B healthcare IT client achieved a 90% traffic boost after a legacy site migration and a 112% increase in organic sessions YoY.
- [703% increase in purchases via Facebook Ads for DTC ecommerce brand](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-ecommerce-case-study-coffee-retailer): B2C Ecommerce Case Study: Facebook Ad strategy for coffee retailer produced dramatic boosts in online sales and purchases.
- [Seamless site migration yields record leads + traffic for home builder](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-home-construction-seo-case-study): Technical guidance during a site migration produced record organic traffic for a family-owned and operated home builder and land developer.
- [100% increase in business during Covid-19 for ecommerce-style site](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-seo-website-hierarchy-case-study): See how a new website hierarchy for an e-commerce style site drove dramatic sales and search visibility for an underperforming sector during the pandemic.
- [Viral content boosts national foodservice brand's visibility](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-digital-pr-case-study-viral-content): 500+ media placements. Viral Digital PR campaign and on-site SEO work increased US Foods' digital visibility ahead of their top competitor in just 6 months.
- [Paid ad strategy cuts ad spend in half for B2B medical device manufacturer](https://www.digitalthirdcoast.com/our-work/case-studies/ecommerce-casestudy-medical-device-manufacturer): An overhaul of a Google Ads strategy saved a medical device manufacturer thousands of dollars by improving targeting and cutting ad spend in half.
- [10 unique TV news segments boosts rankings for home improvement brand](https://www.digitalthirdcoast.com/our-work/case-studies/link-building-home-improvement): How DTC utilized a national and locally targeted digital PR strategy to earn ImproveNet over 100 media placements and several on-air television segments.
- [High-authority media drives B2B financial advisory firm to Page 1](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-content-marketing-case-study): See how one data-driven content campaign earned placements in The Wall Street Journal, NBC News, CNBC, and 20 other major outlets using digital PR.
- [Digital PR increases organic traffic, keyword rankings for B2B market research firm](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-seo-digital-pr-case-study): Data-driven digital PR campaigns earn significant media coverage, resulting in a 103% increase in web traffic and 74% more Page 1 keyword rankings.
- [B2B Packaging Distributor Featured in The New York Times](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-link-building-case-study): Who doesn't want to be featured in The New York Times? A viral study earned our B2B client 170+ placements and grew Page 1 keyword rankings by 33%.
- [Geo-targeting nets 163% increase in conversions for fertility clinic](https://www.digitalthirdcoast.com/our-work/case-studies/google-adwords-custom-script): See how location-based audience targeting lowered our client's ad spend and dramatically increased the brand's campaign conversions by 163%.
- [539% increase in registration for swim school](https://www.digitalthirdcoast.com/our-work/case-studies/small-business-case-study): Learn how DTC helped a small business achieve record growth, including a 539% boost in registrations, using highly targeted paid media campaigns.
- [Paid Ads Yield 88% Increase in Race Registrations for Athletic Events Brand](https://www.digitalthirdcoast.com/our-work/case-studies/event-facebook-adwords): Paid media campaign dramatically increased YoY registrations for a series of races by 88%, while drastically reducing cost-per-acquisition.
- [Local SEO Strategy Delivers 121% ROI for Landscaping Brand in 9 Months](https://www.digitalthirdcoast.com/our-work/case-studies/local-seo-roi-growth-landscaping): DTC’s local SEO strategy delivered 121% ROI in nine months, increasing organic traffic 46%, conversions 22%, and top-10 rankings by 163%.
- [From Migration to Momentum: How a Regional Home Builder Scaled Leads 37% With Technical SEO, Content Strategy, and Smarter PPC](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-homebuilder-integrated-seo-ppc-growth): See how a 5-year partnership delivered 37% more leads at 44% lower cost through technical SEO migration, SERP feature gains, and targeted PPC.
- [Data-Driven Content Campaign Boosts Local Visibility for Christopher Duquet Fine Jewelry](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-jewelry-chicago-local-seo-pr): DTC launched a research-backed PR campaign for Christopher Duquet, earning seven DA 80+ placements and boosting local SEO for key search terms.
- [SEO Keyword Expansion Drives 16% More Form Submissions for 1031 Exchange Platform](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-real-estate-1031-keyword-expansion): DTC targeted untapped state-specific keywords for IPX1031, growing organic exchange form submissions by 16% and Page 1 keyword rankings by 65%.
- [Streamlined Keyword Targeting Boosts Clicks and CTR for B2B Healthcare Diagnostic Company](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-healthcare-preludedx-phrase-exact-keywords): By focusing on higher-intent keywords, we achieved a 141% CTR boost, a 10% increase in clicks, and a 70% decrease in search impression share loss.
- [SEO and Digital PR Fuel 39% Lead Growth for Affiliate Marketing Agency](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-affiliate-seo-digital-pr-lead-growth): DTC helped PartnerCentric increase organic leads by 39% and top-ranking keywords by 185% through targeted SEO and research-backed PR campaigns.
- [Brand Match Reversal in Google Ads Boosts Conversions for Regional Home Builder](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-homebuilder-brand-campaign-performance): Switching from Broad Match to Phrase Match helped reduce CPL by 44% and increase form submissions for this regional builder targeting brand traffic.
- [270+ Campaign Placements Elevate Healthcare Provider’s Online Presence](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-healthcare-generational-digital-pr-content): Digital PR Case Study | How a campaign about Gen Z and Millennial views on marriage helped a mental health provider earn hundreds of media placements.
- [Campaign Consolidation and National Targeting Drive 180% More Conversions for Luxury Real Estate](https://www.digitalthirdcoast.com/our-work/case-studies/luxury-real-estate-campaign-consolidation): Consolidated campaigns and national targeting drove a 180% lift in conversions, a 69% drop in CPL, and 3x more traffic for a Chicago luxury condo.
- [Testing Ad Creative Boosts CTR for South Loop Condo Ads](https://www.digitalthirdcoast.com/our-work/case-studies/real-estate-condo-meta-ad-image-engagement): DTC tested condo ad images to improve engagement. The result: a +8.76% CTR and a +11% boost in landing page views for a South Loop real estate client.
- [How Switching from Performance Max to Search Campaigns Improved Lead Quality for a Landscape Design Firm](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-landscape-search-vs-pmax-lead-quality): DTC replaced a broad PMax campaign with targeted Search ads, increasing impressions by 208% and conversions by 30% for a high-end landscape design firm.
- [Study Gains 250+ Placements for B2B Healthtech Company](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-healthtech-digital-pr-link-placements): DTC launched a recurring Digital PR campaign for a B2B healthtech firm, earning over 250 placements and 52 DA 90+ links by targeting newsworthy health trends.
- [LinkedIn "Full-Funnel" Strategy for Health-Tech Company Increases Leads by 385% YoY](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-healthtech-linkedin-funnel-lead-growth): DTC applied a full-funnel LinkedIn strategy for Color, increasing leads by 385% and cutting CPL by 54% through structured campaigns and smart targeting.
- [How a Dual-Track Content Strategy Skyrocketed Visibility for a Nearshoring Platform](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-nearshoring-seo-pr-organic-growth): DTC grew traffic 198% and DA by 11 for a nearshoring startup using high-impact content, top-tier media coverage, and integrated search strategies.
- [How Dynamic Search Ad Campaign Organization Boosted Performance for Children's Hospital](https://www.digitalthirdcoast.com/our-work/case-studies/nonprofit-healthcare-dsa-campaign-performance): DTC reorganized Dynamic Search Ads for a healthcare nonprofit, increasing CTR by 51%, clicks by 89%, and spend efficiency on a $10K Google Grant.
- [How Strategic SEO Formatting Earned Featured Snippets and Boosted Rankings for Custom Home Builder](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-homebuilder-seo-content-serp-growth): DTC turned a seasonal PR campaign into an evergreen traffic asset. See how SEO formatting unlocked a 514% SERP feature lift and 90% more new users.
- [Bank Achieves 100% Growth in Credit Card Applications While Cutting Ad Spend by 35%](https://www.digitalthirdcoast.com/our-work/case-studies/secured-credit-card-application-growth): Discover how our targeted digital marketing strategies drove record growth and a major boost in applications for a secured credit card program.
- [600% Rise in Page 1 Rankings for Chicago-Based Landscape Company](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-landscaper-seo-drives-organic-growth): See how targeted content helped a Chicago landscaper achieve a 600% increase in Page 1 rankings and a 100% YoY increase in contact form submissions.
- [Dermatologist’s Helpful Content Earns #1 Ranking in <30 Days](https://www.digitalthirdcoast.com/our-work/case-studies/dermatologist-competitive-seo-content-strategy): Strategic content for a dermatology practice earned rapid search visibility and traffic in under a month. See how we hit Position 1 for 4+ keywords.
- [Keyword Strategy Helps Military Service Bank Increase Qualified Conversions, Decrease CPA](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-full-service-bank-ppc-strategy-reduced-cpa): A strategic shift in paid media drove an increase in qualified loan applications while decreasing the CPA for a full-service military bank.
- [Hyper-Local Strategy Drives 66% Increase in Google Business Profile Interactions for Law Firm](https://www.digitalthirdcoast.com/our-work/case-studies/law-firm-local-seo-strategy): A hyper-local SEO strategy for a Chicago law firm drove a 66% increase in Google Business Profile interactions and a 33% higher organic CTR.
- [Competitive Content Strategy for Law Firm Increases Organic Users 196%](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-law-firm-seo-content-strategy): Legal SEO Case Study | How our content strategy skyrocketed search visibility, driving a 196% increase in organic users and 42% more engagement time.
- [Decade-long partnership yields 7x results for dermatologist](https://www.digitalthirdcoast.com/our-work/case-studies/dermatologist-ppc-seo-casestudy): Proven search marketing strategy: A dermatology practice saw a 700% increase in paid conversions and a 716% organic impressions boost over 10 years.
- [100+ placements for sports content](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-online-gambling-client): Creative sports-themed content earned over 100 placements in Sports Illustrated, USA Today, NBC Sports, and more in just three weeks of outreach.
- [Improved ad relevancy cuts credit union's CPC 98%](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-paid-media-credit-union-case-study): Learn how a PPC strategy for a regional credit union grew impressions by over 2 million and cut cost per click by 98% through targeted ad copy.
- [92% increase in backlinks for B2C cannabis company](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-link-building-cannabis-case-study): Two research-based content campaigns earned nearly 200 media placements and over 150 inbound links for a B2C cannabis dispensary's website.
- [Furniture retailer sees 266% increase in conversion value](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-ecommerce-case-study-furniture-retailer): B2C E-commerce Case Study: A furniture retailer's investment in PPC resulted in a 266% increase in conversion value and a 38% decrease in YoY CPC.
- [Buzzworthy digital PR earns casino widespread media coverage](https://www.digitalthirdcoast.com/our-work/case-studies/digital-pr-for-hotel-casino): A targeted digital PR campaign secured widespread news coverage across 77 markets, earning 120 media mentions and driving high-authority links.
- [Cannabis company's keyword visibility up 685%](https://www.digitalthirdcoast.com/our-work/case-studies/marijuana-dispensary-seo-case-study): Cannabis SEO Case Study: How DTC increased keyword visibility by 685% and organic traffic by 66% for a medical and recreational dispensary.
- [33% Spike in Conversions With New Campaign Structure for Regional Financial Institution](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-financial-institution-paid-media-campaigns): See how restructuring paid media to focus on consumer intent—rather than broad keywords—led to a 33% increase in conversions for a regional bank.
- [Recovered Traffic Creates 7.5% Spike in Revenue for B2C Affiliate Site](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-affiliate-site-recovered-organic-traffic): B2C SEO Case Study | After months of traffic losses, we delivered six consecutive months of growth, a 7.5% revenue boost, and higher keyword visibility.
- [Conversion Lift During Open Enrollment for Healthcare Facilitator Using Microsoft Advertising Network (MSAN)](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-healthcare-microsoft-advertising-network-conversions): PPC Case Study | Strategic use of the Microsoft Advertising Network (MSAN) helped a health insurance plan facilitator increase high-quality leads.
- [Unprecedented Website Performance for B2C Niche Company](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-online-marketplace-core-web-vitals): SEO Case Study | How technical SEO work improved user experience and website performance, producing unprecedentedly high Core Web Vitals scores.
- [Consumer-Focused Study Earns 150+ Placements for B2B Advertising Company](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-advertiser-digital-pr-link-building): How we leveraged client expertise to produce a consumer-insight study and earn widespread, high-authority media placements for a B2B advertiser.
- [Max Conversions Bidding Strategy Increases Credit Union Applications by 629%](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-credit-union-max-conversions): See how our paid media team helped a regional credit union dramatically increase leads by implementing a Maximize Conversions bidding strategy.
- [4x visibility for financial services client](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-financial-services-ppc-seo-case-study): See how our SEO & PPC strategies produced record-setting results for a B2C financial brand, quadrupling visibility and driving month-over-month record orders.
- [500+ media placements for niche B2B company](https://www.digitalthirdcoast.com/our-work/case-studies/b2b-content-and-digital-pr-case-study): Through creative production of tangential research, we tapped into the news cycle, earning widespread media coverage for an online auction site.
- [University sees 400% increase in organic conversions](https://www.digitalthirdcoast.com/our-work/case-studies/higher-education-ppc-seo-case-study): See how our combined SEO, PPC, and Digital PR strategy produced remarkable results, increasing organic traffic and student applicants in just 6 months.
- [University sees enrollment & revenue spike](https://www.digitalthirdcoast.com/our-work/case-studies/university-seo-case-study): Combined on-page SEO + Digital PR strategy for a university client yields 126 unique media placements and a 20% increase in goal completions.
- [Digital Marketing Increases College's Conversions by 135%](https://www.digitalthirdcoast.com/our-work/case-studies/digital-marketing-for-colleges-case-study): See how our PPC & SEO strategies drove a 135% YoY increase in conversions for a Chicago college by targeting prospective students for key programs.
- [44% Reduction on Cost Per Result for Specialty Coffee Provider’s Meta Ads](https://www.digitalthirdcoast.com/our-work/case-studies/b2c-coffee-retailer-meta-ad-record-performace): PPC Case Study | A former client returned after seeing poor results with another agency. Learn how DTC reduced their ad spend and drove record sales.

## Tags

- [digital marketing](https://www.digitalthirdcoast.com/blog/tag/digital-marketing)
- [marketing](https://www.digitalthirdcoast.com/blog/tag/marketing)
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- [#digitalprservicepage](https://www.digitalthirdcoast.com/blog/tag/digitalprservicepage)
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- [#dproutreach](https://www.digitalthirdcoast.com/blog/tag/dproutreach)
- [#thankyoucontactpage](https://www.digitalthirdcoast.com/blog/tag/thankyoucontactpage)
- [remarketing](https://www.digitalthirdcoast.com/blog/tag/remarketing)
- [google ads](https://www.digitalthirdcoast.com/blog/tag/google-ads)

## Categories

- [SEO](https://www.digitalthirdcoast.com/blog/cases_category/seo)
- [Paid Media](https://www.digitalthirdcoast.com/blog/cases_category/media)
- [Digital PR](https://www.digitalthirdcoast.com/blog/cases_category/digital-pr)

## Pattern Type

- [pattern](https://www.digitalthirdcoast.com/?coblocks_pattern_type=pattern)

## Pattern Category

- [team](https://www.digitalthirdcoast.com/?coblocks_pattern_category=team)