# C Wire

> C Wire is contextual advertising built from the brand. MatchPersona builds agentic personas from BrandDNA and CampaignDNA and finds the content where those people spend their attention across 500+ trusted publishers and YouTube. MatchOutcome bids on each impression against the campaign metric. Brand safety and brand suitability are built into every persona, and every page and video is read and vectorised before a bid. Advertisers and agencies can buy managed, self-service in the Console, through deals into their own buying platform, or agentically via AdCP.

## For advertisers and agencies
- [How it works](https://cwire.com/en/platform): From brief to live campaign in three steps
- [BrandDNA and CampaignDNA](https://cwire.com/en/platform/branddna-and-campaigndna): Your brand and your goal, written down
- [MatchPersona](https://cwire.com/en/platform/matchpersona): The people you want to reach, and where they spend time
- [MatchOutcome](https://cwire.com/en/platform/matchoutcome): Every bid set by your campaign goal
- [Brand safety and suitability](https://cwire.com/en/platform/brand-safety): Built into every persona
- [Try MatchPersona](https://cwire.com/en/try-matchpersona): Your personas in a few minutes

## Where ads run
- [Trusted Web](https://cwire.com/en/inventory/trusted-web): 500+ trusted publishers, profiled and measured
- [YouTube](https://cwire.com/en/platform/matchpersona-for-youtube): The same personas, on YouTube
- [Case studies](https://cwire.com/en/work): Campaigns we have run for brands like yours

## Formats
- [Impact formats](https://cwire.com/en/formats): Full-screen and swipeable, made to be noticed
- [Standard formats](https://cwire.com/en/inventory/standard): IAB display and video for wider reach
- [Gallery](https://cwire.com/en/formats/gallery): Live creatives from real campaigns
- [Creative specifications](https://cwire.com/en/formats/specs): Everything your studio needs to deliver

## Ways to buy
- [Managed by us](https://cwire.com/en/platform/how-to-buy#managed): Share the brief, we run the campaign
- [Self-service in the Console](https://cwire.com/en/platform/how-to-buy#self-service): Plan and launch it yourself
- [Deals into your own buying platform](https://cwire.com/en/platform/how-to-buy#deals): Buy with Deal IDs in your own DSP
- [Agentic](https://cwire.com/en/platform/how-to-buy#agentic): Your AI agent, connected through AdCP

## For publishers
- [Publisher overview](https://cwire.com/en/publishers): What C Wire offers publishers
- [Why C Wire](https://cwire.com/en/publishers/why-cwire): More value from every page you publish
- [Formats you can offer](https://cwire.com/en/publishers/formats): Impact units your readers engage with
- [Integration](https://cwire.com/en/publishers/integration): How we connect to your site
- [Our crawler](https://cwire.com/en/publishers/crawler): How we read your pages, and how to allow it
- [Publisher contact](https://cwire.com/en/publishers/contact): Talk to our publisher team

## Proof and insights
- [Case studies](https://cwire.com/en/work): Campaigns we have run for brands like yours
- [Insights](https://cwire.com/en/insights): Our view on contextual and agentic advertising
- [Glossary](https://cwire.com/en/insights/glossary): The terms of our industry, explained

## Company
- [About C Wire](https://cwire.com/en/company): Who we are and how we work
- [Jobs](https://cwire.com/en/company/jobs): Join the team
- [Contact](https://cwire.com/en/contact): Talk to us

## Other languages
- [C Wire Deutsch](https://cwire.com/de): Homepage in German
- [C Wire Insights Deutsch](https://cwire.com/de/insights): Insights in German
- [C Wire Français](https://cwire.com/fr): Homepage in French
- [C Wire Insights Français](https://cwire.com/fr/insights): Insights in French
- [C Wire Italiano](https://cwire.com/it): Homepage in Italian
- [C Wire Insights Italiano](https://cwire.com/it/insights): Insights in Italian