# Government Communications

> The professional body for government communicators, supporting professionals across UK government departments, agencies and arm’s-length bodies to deliver world-class communications that improve lives and public services.

## Scoped indexes
- [about](https://www.communications.gov.uk/about/llms.txt)
- [blog](https://www.communications.gov.uk/blog/llms.txt)
- [case-study](https://www.communications.gov.uk/case-study/llms.txt)
- [membership](https://www.communications.gov.uk/membership/llms.txt)
- [news](https://www.communications.gov.uk/news/llms.txt)
- [publication](https://www.communications.gov.uk/publication/llms.txt)

## Pages
- [Homepage](https://www.communications.gov.uk/) ([Markdown](https://www.communications.gov.uk/index.md)): The professional body for government communicators, supporting thousands of professionals across UK government departments, agencies and arm's length bodies to deliver world-class communications that improve lives and public services.
- [Read what’s new](https://www.communications.gov.uk/read-whats-new/) ([Markdown](https://www.communications.gov.uk/read-whats-new/index.md)): Discover the latest news, updates, announcements and insights from government communications professionals across the UK and beyond.
- [Browse resources](https://www.communications.gov.uk/browse-resources/) ([Markdown](https://www.communications.gov.uk/browse-resources/index.md)): Expert tools, guidance and insights to support government communications professionals in delivering world-class public service communications.
- [About](https://www.communications.gov.uk/about/) ([Markdown](https://www.communications.gov.uk/about/index.md)): Discover who we are, what we do, and what it means to be a member of Government Communications.
- [Membership](https://www.communications.gov.uk/membership/) ([Markdown](https://www.communications.gov.uk/membership/index.md)): Discover membership benefits, eligibility requirements and how to join the professional community for government communicators.
- [Become a member](https://www.communications.gov.uk/membership/become-a-member/) ([Markdown](https://www.communications.gov.uk/membership/become-a-member/index.md)): Find out if you're eligible to join Government Communications and register for Connect, our member-only platform for communication professionals working across government.
- [Contact us](https://www.communications.gov.uk/contact-us/) ([Markdown](https://www.communications.gov.uk/contact-us/index.md)): Get in touch with the Government Communication Service team for enquiries, support and information about our services.
- [Our standards](https://www.communications.gov.uk/about/our-standards/) ([Markdown](https://www.communications.gov.uk/about/our-standards/index.md)): Learn about our standards, which set professional expectations and offer practical frameworks for effective government communication practice.
- [Preference Centre](https://www.communications.gov.uk/preference-centre/) ([Markdown](https://www.communications.gov.uk/preference-centre/index.md))
- [Cookies notice](https://www.communications.gov.uk/cookies-notice/) ([Markdown](https://www.communications.gov.uk/cookies-notice/index.md))
- [Advance](https://www.communications.gov.uk/advance/) ([Markdown](https://www.communications.gov.uk/advance/index.md)): Skill-up for the future and advance in government communications with our flagship development programme.
- [Advance Apprentice](https://www.communications.gov.uk/advance-apprentice/) ([Markdown](https://www.communications.gov.uk/advance-apprentice/index.md)): The award-winning Advance Apprenticeship offers a brilliant opportunity to learn while you earn, and develop the skills you need to begin your career in government communications.
- [Privacy notice](https://www.communications.gov.uk/privacy-notice/) ([Markdown](https://www.communications.gov.uk/privacy-notice/index.md))
- [Accessibility statement](https://www.communications.gov.uk/accessibility-statement/) ([Markdown](https://www.communications.gov.uk/accessibility-statement/index.md))
- [Our community](https://www.communications.gov.uk/our-community/) ([Markdown](https://www.communications.gov.uk/our-community/index.md)): Learn about our values, equality and inclusion commitments and how we are building communities and inspiring people to join the profession across the UK.
- [Careers](https://www.communications.gov.uk/careers/) ([Markdown](https://www.communications.gov.uk/careers/index.md)): Learn how to start a career in government communications with helpful recruitment resources and information on routes in.

## News
- [Content Credentials: how we’re helping you spot trusted government content](https://www.communications.gov.uk/news/content-credentials-how-were-helping-you-spot-trusted-government-content/) ([Markdown](https://www.communications.gov.uk/news/content-credentials-how-were-helping-you-spot-trusted-government-content/index.md)): In an age where AI-generated media is becoming indistinguishable from reality, maintaining public trust in government communication is more critical than ever.
- [Gemmaine Walsh appointed to lead Government Communications](https://www.communications.gov.uk/news/gemmaine-walsh-appointed-to-lead-government-communications/) ([Markdown](https://www.communications.gov.uk/news/gemmaine-walsh-appointed-to-lead-government-communications/index.md)): Gemmaine Walsh becomes interim Director General and Head of Government Communications, succeeding David Dinsmore.

## Blogs
- [A five-week Switch placement that transformed my career](https://www.communications.gov.uk/blog/a-five-week-switch-placement-that-transformed-my-career/) ([Markdown](https://www.communications.gov.uk/blog/a-five-week-switch-placement-that-transformed-my-career/index.md)): Ruby shares their Switch placement experience and how it's accelerated their career.

## Case studies
- [UK Health Security Agency boosts visibility of public health content](https://www.communications.gov.uk/case-study/uk-health-security-agency-boosts-visibility-of-public-health-content/) ([Markdown](https://www.communications.gov.uk/case-study/uk-health-security-agency-boosts-visibility-of-public-health-content/index.md)): Discover how the UK Health Security Agency increased the visibility of its blog posts after applying AI search optimisation techniques.
- [HM Revenue and Customs tackles online misinformation with verified alerts](https://www.communications.gov.uk/case-study/hm-revenue-and-customs-tackles-online-misinformation-with-verified-alerts/) ([Markdown](https://www.communications.gov.uk/case-study/hm-revenue-and-customs-tackles-online-misinformation-with-verified-alerts/index.md)): Discover how HM Revenue and Customs tackled misleading tax advice in AI search results using targeted content updates and verified social alerts.
- [HM Revenue and Customs creates ‘connected search’ to streamline campaigns](https://www.communications.gov.uk/case-study/hm-revenue-and-customs-creates-connected-search-to-streamline-campaigns/) ([Markdown](https://www.communications.gov.uk/case-study/hm-revenue-and-customs-creates-connected-search-to-streamline-campaigns/index.md)): Learn how HM Revenue and Customs streamlined its campaigns by creating a ‘connected search’ strategy, increasing efficiency and removing duplication.
- [Office for National Statistics devises framework to assess AI search accuracy](https://www.communications.gov.uk/case-study/office-for-national-statistics-devises-framework-to-assess-ai-search-accuracy/) ([Markdown](https://www.communications.gov.uk/case-study/office-for-national-statistics-devises-framework-to-assess-ai-search-accuracy/index.md)): Discover how the Office for National Statistics built a framework to assess how its statistics are represented in AI outputs.

## Publications
- [Strengthening public trust in the age of AI-powered search](https://www.communications.gov.uk/publication/strengthening-public-trust-in-the-age-of-ai-powered-search/) ([Markdown](https://www.communications.gov.uk/publication/strengthening-public-trust-in-the-age-of-ai-powered-search/index.md)): Structure and manage content to keep it visible, accurate and trusted in AI search results.
- [SAFER framework for digital brand safety](https://www.communications.gov.uk/publication/safer-framework-for-digital-brand-safety/) ([Markdown](https://www.communications.gov.uk/publication/safer-framework-for-digital-brand-safety/index.md)): Safeguard government reputation and brand when placing paid advertising and organic content across digital channels.
- [Co-creation: working with diverse audiences](https://www.communications.gov.uk/publication/co-creation-working-with-diverse-audiences/) ([Markdown](https://www.communications.gov.uk/publication/co-creation-working-with-diverse-audiences/index.md)): Involve underrepresented groups early in the planning process to uncover audience insights, refine creative concepts and improve messaging accuracy.
- [RESIST 3: a quick reference guide](https://www.communications.gov.uk/publication/resist-3-a-quick-reference-guide/) ([Markdown](https://www.communications.gov.uk/publication/resist-3-a-quick-reference-guide/index.md)): Follow practical steps to identify, assess and respond to misinformation, disinformation and information threats.
- [Accessibility standards](https://www.communications.gov.uk/publication/accessibility-standards/) ([Markdown](https://www.communications.gov.uk/publication/accessibility-standards/index.md)): Understand legal requirements, core guidelines and mandatory standards to create inclusive digital content.
- [Getting the most out of using Assist](https://www.communications.gov.uk/publication/getting-the-most-out-of-using-assist/) ([Markdown](https://www.communications.gov.uk/publication/getting-the-most-out-of-using-assist/index.md)): Master pre-built prompts, refine initial drafts, and speed up campaign workflows using our secure generative AI tool.
- [RESIST 3: building resilience to information threats](https://www.communications.gov.uk/publication/resist-3-building-resilience-to-information-threats/) ([Markdown](https://www.communications.gov.uk/publication/resist-3-building-resilience-to-information-threats/index.md)): Recognise, monitor and counter information threats, including misinformation and disinformation.
- [Communications and citizen participation toolkit](https://www.communications.gov.uk/publication/communications-and-citizen-participation-toolkit/) ([Markdown](https://www.communications.gov.uk/publication/communications-and-citizen-participation-toolkit/index.md)): Involve local communities in decision-making to build trust, improve policy outcomes, and deliver inclusive public campaigns.
- [Influencer due diligence policy](https://www.communications.gov.uk/publication/influencer-due-diligence-policy/) ([Markdown](https://www.communications.gov.uk/publication/influencer-due-diligence-policy/index.md)): Check partner content creators align with campaign goals, ethical standards and civil service impartiality rules.
- [Buying communication support](https://www.communications.gov.uk/publication/buying-communication-support/) ([Markdown](https://www.communications.gov.uk/publication/buying-communication-support/index.md)): How to use approved government agreements to buy campaign and communications support, including guidance on media buying and appointing agencies.
- [Evaluate and learn: the Evaluation Cycle](https://www.communications.gov.uk/publication/evaluate-and-learn-the-evaluation-cycle/) ([Markdown](https://www.communications.gov.uk/publication/evaluate-and-learn-the-evaluation-cycle/index.md)): Discover how the Evaluation Cycle transforms campaign measurement from a retrospective reporting tool into an active, real-time process of continuous learning and audience-first innovation.
- [Evaluate and learn: evaluating low- and no-cost communications](https://www.communications.gov.uk/publication/evaluate-and-learn-evaluating-low-and-no-cost-communications/) ([Markdown](https://www.communications.gov.uk/publication/evaluate-and-learn-evaluating-low-and-no-cost-communications/index.md)): A step-by-step guide to help you select the right evaluation method, track meaningful qualitative and quantitative metrics, and align your low- and no-cost activities directly with policy objectives.
- [Competency framework – technical specifications](https://www.communications.gov.uk/publication/competency-framework-technical-specifications/) ([Markdown](https://www.communications.gov.uk/publication/competency-framework-technical-specifications/index.md)): Learn about the core technical skills government communicators need up to Grade 6 to support recruitment, career development and strategic communication planning.
- [A behavioural approach to strategic communications](https://www.communications.gov.uk/publication/a-behavioural-approach-to-strategic-communications/) ([Markdown](https://www.communications.gov.uk/publication/a-behavioural-approach-to-strategic-communications/index.md)): How to use behavioural science to make your communications more strategic, outcome-focused and effective.
- [Our approach to inclusive and accessible communications](https://www.communications.gov.uk/publication/our-approach-to-inclusive-and-accessible-communications/) ([Markdown](https://www.communications.gov.uk/publication/our-approach-to-inclusive-and-accessible-communications/index.md)): Learn about our legal duties and how to create inclusive and accessible communications.
- [Advertising, marketing and communications spending control guidance](https://www.communications.gov.uk/publication/advertising-marketing-and-communications-spending-control-guidance/) ([Markdown](https://www.communications.gov.uk/publication/advertising-marketing-and-communications-spending-control-guidance/index.md)): How to request approval for advertising, marketing and communications spend above the £100,000 threshold, including the three-stage approval process.
- [Fillers marketing service](https://www.communications.gov.uk/publication/fillers-marketing-service/) ([Markdown](https://www.communications.gov.uk/publication/fillers-marketing-service/index.md)): How government departments can use donated radio airtime to support public health, welfare and safety communications.