# CMO Alliance > The CMO Alliance is a global gathering of marketing leaders, with exclusive resources, high-impact events, and invaluable connections to accelerate your success. Public Ghost content for AI and LLM tooling. Use `/llms-full.txt` for consolidated page and post context. Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`). ## Pages - [About us](https://www.cmoalliance.com/about.md) - The CMO Alliance is a collective of passionate Chief Marketing Officers all over the world. We launched in January 2021 and now we’re on a mission to support CMOs to do great things. - [Chief Marketing Officer Summit | November 2021](https://www.cmoalliance.com/chief-marketing-officer-summit-november-2021.md) - [CMO Convo](https://www.cmoalliance.com/cmo-convo-podcast.md) - A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. - [CMO Diaries](https://www.cmoalliance.com/cmo-diaries-podcast.md) - Each episode, we catch up with a CMO on their recent priorities, what challenges they've had to overcome, and the resources they've relied on. - [CMO Summit | May 2021 | On Demand](https://www.cmoalliance.com/cmo-summit-ondemand.md) - Catch up on every session from the CMO Summit, learn from the likes of Gong, Smartsheet, Medly, Appear Here & many more. - [Contact](https://www.cmoalliance.com/contact.md) - Whether it’s feedback, content ideas, or even just to say hi, we want to hear from you! - [Create & contribute](https://www.cmoalliance.com/create-contribute.md) - Just like our members, we’re always eager to learn new things. So with this in mind, we’re happy to offer a platform for you to share your insights into the role of the modern CMO. - [Editorial calendar](https://www.cmoalliance.com/editorial-calendar.md) - Find out what we're going to be covering over the coming months, so you can get involved in the conversation by contributing your own content and insights. - [Get involved](https://www.cmoalliance.com/get-involved.md) - Want to help build the CMO Alliance Community? Find out how you can get involved right here. - [IMAGES TO HOST](https://www.cmoalliance.com/images-to-host.md) - [images](https://www.cmoalliance.com/images.md) - hosted images - [Join the CMO Alliance community](https://www.cmoalliance.com/join-the-community.md) - Ready to connect with CMOs and top-level marketing executives all over the world? Join our community for an exclusive space for CMOs to network, share experiences and insights, and seek advice directly from other CMOs. - [Masters of Marketing](https://www.cmoalliance.com/mastersofmarketing.md) - Tune in for our monthly dose of expert CMO content! We're putting together a calendar jam-packed with engaging panel discussions just for you. In each session, we'll be joined by some of the most dynamic CMOs from around the world as they share their insights and best practices. Want to get involve… - [Our podcasts](https://www.cmoalliance.com/our-podcasts.md) - Our podcasts are the ultimate resource for advice and insights into how to enhance the CMO role. - [Partner with us](https://www.cmoalliance.com/partner-with-us.md) - A dedicated community of engaged and motivated CMOs. Networking directly with CMOs at our in person conferences or virtual events. - [sales](https://www.cmoalliance.com/sales.md) - [Subscribe to CMO Insider](https://www.cmoalliance.com/subscribe-to-cmo-insider.md) - Get CMO Insider directly to your inbox every month for all the latest talking points on B2B marketing - as well as a sneak-peek of what's to come. - [The Growth CMO Report 2021](https://www.cmoalliance.com/the-growth-cmo-report-2021.md) - Here it is, CMO Alliance’s inaugural report: the Growth CMO Report, your new leading resource on how CMOs establish and meet their growth goals. - [The Growth CMO Report 2024](https://www.cmoalliance.com/the-growth-cmo-report.md) - The Growth CMO Report is our flagship report where we take a look at everything that impacts CMOs’ abilities to beat their growth and revenue goals. - [The CMO Alliance team](https://www.cmoalliance.com/the-team.md) - Behind the scenes of the CMO Alliance, there’s a dedicated team working hard to bring the best, most valuable insights to CMOs around the world. ## Posts - ["CMO tenure is the shortest in the C-Suite. Here's why" [Video]](https://www.cmoalliance.com/cmo-tenure-is-the-shortest-in-the-c-suite-heres-why-video.md) - Tomer Zuker, former VP Marketing at Microsoft and IBM and now founder of Pave Your Way, explores what's really holding CMOs back. - [Building a brand that works in 15 markets at once](https://www.cmoalliance.com/building-a-brand-that-works-in-15-markets-at-once.md) - Jason Hemingway, Chief Marketing Officer at Phrase, on why language is a creative multiplier, not a cost, and what it takes to build a brand that works in 15 markets at once. - [Marketing huddle: Cracking SDR and BDR strategy](https://www.cmoalliance.com/marketing-huddle-cracking-sdr-and-bdr-strategy.md) - Marketing Huddle is a small, peer-led group for CMO Alliance members who want to solve real problems together, not just talk theory. - [What are the most effective channels for account-based marketing (ABM)?](https://www.cmoalliance.com/which-channels-should-you-focus-on-for-abm.md) - So, you’ve decided to implement an ABM framework. Great stuff! You might have even identified your target accounts and created personalized content tailored to each of them. But where do you post this content to ensure your target customers will actually see it? - [Scale your brand across teams without losing control](https://www.cmoalliance.com/scale-your-brand-across-teams.md) - How do you let every team move fast without losing control of your brand? Learn how to balance central control with distributed execution. - [Taste is the new moat - The CMO’s role in stopping the spread of AI slop](https://www.cmoalliance.com/cmos-role-in-stopping-the-spread-of-ai-slop.md) - Speed is no longer the problem. Taste is. One content leader rebuilt his workflow around AI with no layoffs. His advice: control the inputs, own the outcome, and treat slop as a leadership problem. - [What will the best CMOs do differently in 2027?](https://www.cmoalliance.com/what-will-the-best-cmos-do-differently-in-2027.md) - What will top CMOs do differently in 2027? Top CMOs share why campaign-centric marketing is dying and how to adapt to AI, answer engines, and new growth metrics. - [Marketing calendar template 2027](https://www.cmoalliance.com/marketing-calendar-template-framework.md) - Plan, execute, and optimize your marketing strategy. - [Laurence Ewen, Demand Gen Manager at Cvent, on why events are your most underrated marketing asset](https://www.cmoalliance.com/why-events-are-your-most-underrated-marketing-asset.md) - One event can change how buyers see your brand. - [Marketing's shift to AI ROI and revenue accountability](https://www.cmoalliance.com/marketings-shift-to-ai-roi-and-revenue-accountability.md) - A 300-organization study across 11 industries maps the gap between marketing activity and marketing revenue, and how to close it. - [How I built an AI-first marketing function](https://www.cmoalliance.com/how-i-built-an-ai-first-marketing-function.md) - Benjamin Brown, VP of Marketing at ReBiz, on the real difference between AI enabled and AI first, and how he built his own marketing function around it. - [CMO Summit San Francisco, September 2026](https://www.cmoalliance.com/cmo-summit-san-francisco-september-2026.md) - Catch up on all the sessions from CMO Summit San Francisco September 2026. - [Zero-party data vs. first-party data, and why the difference matters](https://www.cmoalliance.com/zero-party-data-vs-first-party-data-and-why-the-difference-matters.md) - A practical guide to zero-party and first-party data: what they are, how to collect them, and why marketers can't afford to mix them up. - [Marketing experiment tracker](https://www.cmoalliance.com/marketing-experiment-tracker-framework.md) - Log every experiment, learn from every test, scale what works. - [Pipeline marketing: How to make marketing accountable for revenue](https://www.cmoalliance.com/pipeline-marketing-how-to-make-marketing-accountable-for-revenue.md) - 80% of CEOs don't trust their CMO's results. Here's the pipeline marketing framework that ties marketing directly to revenue in 5 practical steps. - [Google's Sanmay Shivaadekar on the metrics lying to your dashboard (and the fix)](https://www.cmoalliance.com/the-metrics-lying-to-your-dashboard-and-the-fix.md) - A smarter way to grow. - [Marketing playbook to scale startups from incubators to enterprise acquisitions](https://www.cmoalliance.com/marketing-scale-startups-incubators-to-enterprise-acquisitions.md) - No single marketing playbook survives every stage of startup growth. Learn what changes (and what doesn't) as you scale from incubator to enterprise. - [Situational leadership has a blind spot, and it's you](https://www.cmoalliance.com/situational-leadership-has-a-blind-spot-and-its-you.md) - Situational leadership teaches you to read others. It rarely teaches you to read yourself...and that gap is where most of the real work happens. - [Google's new syntax-to-semantics move: Navigating the new Google ads](https://www.cmoalliance.com/googles-new-syntax-to-semantics-move-navigating-the-new-google-ads.md) - Google Ads no longer matches keywords, it predicts intent. A C-suite guide to governing AI bidding, curbing Intent Drift, and protecting your CAC. - [MarTech under the microscope - audit, align and optimize](https://www.cmoalliance.com/martech-under-the-microscope-audit-align-and-optimize.md) - Everyone's obsessed with adding tools. The real win came from cutting them. One marketing leader slashed her stack from 75 tools to 40, saved money, and got way better visibility. Her advice: audit often, know who owns what, and stop treating IT like an afterthought. - [How to track (and fix) what AI says about your brand](https://www.cmoalliance.com/how-to-track-and-fix-what-ai-says-about-your-brand.md) - What happens when AI gets your brand wrong? This guide shows you how to audit, track, and correct what AI models say about you. - [B2C campaign tracker template](https://www.cmoalliance.com/b2c-campaign-tracker-template-framework.md) - Track every B2C campaign from first click to conversion. - [How Bala Desikamani, Marketing VP at Temenos, is architecting a GTM system to scale with AI](https://www.cmoalliance.com/rethinking-gtm-in-the-ai-era.md) - Build GTM architecture that's ready for what's next. - [The relationship is the strategy: A marketing leader's guide to working with sales](https://www.cmoalliance.com/the-relationship-is-the-strategy-a-marketing-leaders-guide-to-working-with-sales.md) - Broken handoffs aren't the real problem between marketing and sales, broken trust is. A marketing leader's playbook for the first 90 days and beyond. - [The complete AI search playbook for marketers](https://www.cmoalliance.com/the-complete-ai-search-playbook-for-marketers.md) - 70% of AI-cited pages were updated in the past year. See the data behind AI search visibility and the playbook leading brands use to stay cited, trusted, and found. - [Top influencer programs in 2026: Real examples and why they're so successful](https://www.cmoalliance.com/5-examples-of-successful-influencer-programs.md) - Explore how brands like Gymshark, Salesforce, and Jack Wills have built influencer marketing programs that turn followers into loyal fans. - [CMO vs. VP of Marketing: Which path is right for your career?](https://www.cmoalliance.com/cmo-vs-vp-of-marketing-which-path-is-right-for-your-career.md) - CMO or VP of Marketing...which one's actually right for you? We break down the real differences in scope, skills, and pay so you can pick with confidence. - [CMO Insights Report 2026](https://www.cmoalliance.com/cmo-insights-report-2026.md) - 50 CMOs on what changed in 2026: hiring criteria, AI adoption, ROI pressure, and brand vs. performance. Download the free report. - [75 great promotional words for better marketing copy](https://www.cmoalliance.com/75-great-promotional-words-to-use.md) - The words you use have a direct impact on the actions people take. They’re the difference between someone looking at your advert and thinking “hmm, sounds interesting” and “wow, I’m going to give them a call right now.” - [The Marketing Leaders Reality Index 2026](https://www.cmoalliance.com/the-marketing-leaders-reality-index-2026.md) - A data-driven industry report unpacking the leadership approaches, resource allocation decisions, and performance metrics used by the most effective CMOs worldwide. You're not imagining it. Marketing got harder. You're expected to deliver growth, innovation, and ROI, often with fewer resources and… - [Trust is the product: What the Financial Times gets right (and most CMOs miss)](https://www.cmoalliance.com/trust-is-the-product-what-the-financial-times-gets-right-and-most-cmos-miss.md) - Financial Times CMO Finola Macdonald on why trust, not content, is the real product, and how it holds a 140-year-old brand together. - [Campaign post-mortem framework](https://www.cmoalliance.com/campaign-post-mortem-framework.md) - The structured framework that makes every campaign debrief count. - [How we climbed the AI maturity mountain and proved ROI](https://www.cmoalliance.com/how-we-climbed-the-ai-maturity-mountain-and-proved-roi.md) - A five-step system for turning AI experimentation into real impact. - [CMO Summit | Austin 2026](https://www.cmoalliance.com/cmo-summit-austin-2026-2.md) - Catch up on all the action from CMO Summit Austin 2026. Learn from marketing leaders from the likes of LinkedIn, Blue Yonder, Purdue & more. - [AI search isn't a traffic story, it’s a revenue story](https://www.cmoalliance.com/ai-search-isnt-a-traffic-story-its-a-revenue-story.md) - Think AI search is killing your traffic? Ashlesh Shah explains why the real impact isn't fewer clicks, it's driving higher-converting, revenue-ready audiences. - [MarTech Summit | Virtual, June 2026](https://www.cmoalliance.com/martech-summit-virtual-june-2026.md) - Catch up on all sessions from our virtual MarTech Summit, featuring insights from HP, AllianceBernstein, and more. - [How to get your brand cited by AI](https://www.cmoalliance.com/how-to-get-your-brand-cited-by-ai.md) - Buyers now ask AI before they ask you. Here's how AI decides which brands to trust, and the exact steps to get yours cited and recommended. - [What does it mean to value diversity?](https://www.cmoalliance.com/what-does-it-mean-to-value-diversity.md) - Diverse teams are 35% more likely to outperform competitors. Learn what valuing diversity really means and practical steps to make it happen at work. - [How to connect marketing & brand metrics to P&L impact (real tips from our community)](https://www.cmoalliance.com/connect-marketing-brand-metrics-to-p-l-impact.md) - Half of CMOs have never seen their company's P&L. Here's how 4 marketing leaders actually connect brand metrics to real P&L impact. - [Nostalgia marketing: Using the past to create emotional connections](https://www.cmoalliance.com/nostalgia-marketing.md) - Explore why Gen Z craves '90s nostalgia and how brands turn this longing into marketing gold. Psychology, examples, and tips inside. - [What marketing leaders need to unlearn in the age of AI](https://www.cmoalliance.com/what-marketing-leaders-need-to-unlearn-in-the-age-of-ai.md) - AI can write your copy, build your funnels, and predict your customer's next move. But it can't do the parts of your job that actually matter. - [CMO and CEO alignment: How to build a productive working relationship](https://www.cmoalliance.com/cmo-and-ceo-alignment-how-to-build-a-productive-working-relationship.md) - Close the gap between marketing spend and CEO trust. - [B2B campaign tracker template](https://www.cmoalliance.com/b2b-campaign-tracker-template-framework.md) - One tracker for leads, MQLs, SQLs, conversions, and pipeline. - [Community-led growth: Powering B2B revenue, retention, and scale](https://www.cmoalliance.com/community-led-growth-powering-b2b-revenue-retention-and-scale.md) - The six-step framework for driving NRR with community-led growth. - [What stops CMOs from achieving their marketing goals?](https://www.cmoalliance.com/what-stops-cmos-from-achieving-their-marketing-goals.md) - New data reveals the top challenges stopping CMOs from hitting their goals, straight from marketing leaders in their own words. - [VibeGTM and AI-powered outbound](https://www.cmoalliance.com/vibegtm-and-ai-powered-outbound.md) - Less busywork, more pipeline – this is VibeGTM. - [What is revenue marketing? Definition and strategy](https://www.cmoalliance.com/your-guide-to-revenue-marketing.md) - Revenue marketing is an important strategy for driving growth. This guide will provide an overview of its benefits and how to grow your business. - [CMO Summit | London June 2026](https://www.cmoalliance.com/cmo-summit-2.md) - Catch up with all the action from CMO Summit London, June 25 2026. Learn from marketing leaders from the likes of LinkedIn, Tate & Lyle, Bango, and more. - [AI Marketing Summit | May 2026](https://www.cmoalliance.com/ai-marketing-summit-may-2026.md) - Catch up on all sessions from our virtual AI Marketing Summit, featuring insights from Amazon, Schell Games, ServiceNow, and more. - [The loneliness of leadership: How I built a peer network that actually helped](https://www.cmoalliance.com/the-loneliness-of-leadership-how-i-built-a-peer-network-that-actually-helped.md) - Leadership can be lonely, but it doesn't have to stay that way. - [Product Marketing Labs | November 26](https://www.cmoalliance.com/product-marketing-labs/product-marketing-labs-november-26.md) - [Product Marketing Labs | December 26](https://www.cmoalliance.com/product-marketing-labs/product-marketing-labs-december-26.md) - [Workload distribution analysis guide](https://www.cmoalliance.com/workload-distribution-analysis-guide-framework.md) - See who's overloaded, underutilized, and out of alignment. - [Inside Ritual's omnichannel growth engine](https://www.cmoalliance.com/inside-rituals-omnichannel-growth-engine.md) - Stop optimizing channels. Start compounding trust. - [Stop bolting on AI. Make it central to your marketing, with Benjamin Brown [Video]](https://www.cmoalliance.com/stop-bolting-on-ai-make-it-central-to-your-marketing-with-benjamin-brown-video.md) - Host Michal Lasman sits down with Ben Brown, VP of Marketing at ReBiz, to break down what building a true AI-first marketing engine looks like in practice. - [Marketing a SaaS product that refuses to stand still](https://www.cmoalliance.com/marketing-a-saas-product-that-refuses-to-stand-still.md) - The product keeps moving. The message has to hold. - [Brand is getting more important, not less](https://www.cmoalliance.com/brand-is-getting-more-important-not-less.md) - As AI commoditizes content, authentic brand identity becomes your scarcest asset. Learn why strategic branding is the ultimate competitive advantage in an AI-saturated market. - [Brand marketing vs performance marketing: What you need to know](https://www.cmoalliance.com/brand-marketing-vs-performance-marketing.md) - Blending both strategies helps you create a marketing approach that drives results and builds a lasting brand. - [Account research template](https://www.cmoalliance.com/account-research-template-framework.md) - Everything you need to know about your next big account. - [AI in the Marketing org: From hype to leverage](https://www.cmoalliance.com/ai-in-the-marketing-org-from-hype-to-leverage.md) - Every marketing team is talking about AI. Fewer are building with it. And almost none are leading through it. - [From intent to revenue: Fueling growth at Atlassian](https://www.cmoalliance.com/from-intent-to-revenue-fueling-growth-at-atlassian.md) - Your customers are showing you what they want. But are you paying attention? - [Don’t compete on AI claims – compete on trust](https://www.cmoalliance.com/dont-compete-on-ai-claims-compete-on-trust.md) - In a world of AI hype, credibility is your edge. - [The winnability gap: Why pipeline has slowed, and why more intent data won’t fix it](https://www.cmoalliance.com/the-winnability-gap.md) - Pipeline is harder to build than it was two years ago. Most senior marketing leaders are reporting inbound pipeline down 10% or more compared to prior cycles - even as intent signals and engagement remain strong. The familiar plays aren't working. Broad intent activation, increased ad spend, conten… - [The hardest part of AI transformation isn't the AI](https://www.cmoalliance.com/the-hardest-part-of-ai-transformation-isnt-the-ai.md) - The technology isn't where AI transformation fails. Here's what CMOs need to get right on the human side before the tools matter. - ["Consumers don't buy features"with Brian Button [Video]](https://www.cmoalliance.com/consumers-dont-buy-features-with-brian-button-video.md) - Brian Button joins Michal Lasman to break down why brand is your most powerful competitive advantage. - [Marketing in regulated industries: What CMOs in finance, healthcare, and legal need to know](https://www.cmoalliance.com/marketing-in-regulated-industries-what-cmos-in-finance-healthcare-and-legal-need-to-know.md) - How the best CMOs turn constraints into competitive advantage. - [Language as a growth strategy, with Jason Hemingway [Video]](https://www.cmoalliance.com/language-as-a-growth-strategy-with-jason-hemingway-video.md) - Host Michal Lasman sits down with Jason Hemingway to explore what it really means to build a global brand in 2026 and beyond. - [Marketing-sales SLA framework](https://www.cmoalliance.com/marketing-sales-sla-framework.md) - Stop losing leads in the handoff – get your marketing and sales teams aligned. - [What branding will look like in 2036](https://www.cmoalliance.com/what-branding-will-look-like-in-2036.md) - Personal brand capital, hyper-personalization, and the road to 2036. - [Taste is your new moat: The CMO’s role in stopping the spread of AI slop](https://www.cmoalliance.com/stopping-the-spread-of-ai-slop.md) - Anyone can make more content. Not everyone can make it good. - [Demand generation vs. lead generation: What CMOs need to understand](https://www.cmoalliance.com/demand-generation-vs-lead-generation-what-cmos-need-to-understand.md) - Lead gen captures demand. Demand gen creates it. - [How CMOs can justify their financial investments](https://www.cmoalliance.com/how-cmos-can-justify-their-financial-investments.md) - CMOs are under pressure to prove ROI, but attribution is getting harder. Discover how to justify marketing investment using better measurement, smarter metrics, and business-focused storytelling. - [What is a fractional CMO? A complete guide for businesses and marketers](https://www.cmoalliance.com/fractional-cmo-roles-benefits-and-challenges.md) - You don’t need to be in the office 40 hours a week to be the most impactful leader – fractional CMOs deliver results, not just face time. - [What zero-click search is doing to your pipeline (and what to do about it)](https://www.cmoalliance.com/what-zero-click-search-is-doing-to-your-pipeline.md) - Is your brand invisible to AI? Learn why traditional SEO tactics are failing and how to build citation-worthy content that AI search engines trust. - [CMO Labs Workshops](https://www.cmoalliance.com/cmo-labs-workshops.md) - [Beyond the hand-off: Why CMOs must help build the product](https://www.cmoalliance.com/beyond-the-hand-off-why-cmos-must-help-build-the-product.md) - The best CMOs ask "will it sell?" before it's built. - [The Trust Layer Method: Find your gatekeeper](https://www.cmoalliance.com/the-trust-layer-method.md) - Discover the Trust Layer Method: a five-step framework for digital product companies to overcome declining consumer trust, identify key gatekeepers, and unlock faster growth. - [Trust Layer Method: Pilot tracker](https://www.cmoalliance.com/trust-layer-method-pilot-tracker-framework.md) - Stop guessing which channels actually convert. Start tracking what's really driving growth. - [Demand after the deal: Marketing's role in sustaining customer value](https://www.cmoalliance.com/marketings-role-in-sustaining-customer-value.md) - Build belief before the sale. Reinforce it forever after. - [CMO Summit | Amsterdam 2026](https://www.cmoalliance.com/cmo-summit-amsterdam-2026-2.md) - Catch up with all the action from CMO Summit Amsterdam 2026. Learn from marketing leaders from the likes of Uber, E.ON, The Financial Times & more. - [Vibe coding for PMMs: Build a working tool without writing code | Product Marketing Labs](https://www.cmoalliance.com/product-marketing-labs/vibe-coding-for-pmms-build-a-working-tool-without-writing-code-product-marketing-labs.md) - [Why your product needs a Narrative | Product Marketing Labs](https://www.cmoalliance.com/product-marketing-labs/why-your-product-needs-a-narrative-product-marketing-labs.md) - [Anatomy of a launch in the AI era | Product Marketing Labs](https://www.cmoalliance.com/product-marketing-labs/anatomy-of-a-launch-in-the-ai-era.md) - [Self-awareness under pressure: How PMMs lead when the world is shifting | Product Marketing Labs](https://www.cmoalliance.com/product-marketing-labs/self-awareness-under-pressure-how-pmms-lead-when-the-world-is-shifting-product-marketing-labs.md) - [From Features to Impact: Applying the So What, Why, Who Cares Framework | Product Marketing Labs](https://www.cmoalliance.com/product-marketing-labs/product-marketing-labs-from-features-to-impact.md) - [Creating a PMM reporting dashboard to communicate value | Product Marketing Labs](https://www.cmoalliance.com/product-marketing-labs/creating-a-pmm-reporting-dashboard-to-communicate-value-product-marketing-labs.md) - [How to differentiate in saturated markets | Product Marketing Labs](https://www.cmoalliance.com/product-marketing-labs/how-to-differentiate-in-saturated-markets-product-marketing-labs.md) - [The DNA of a great SaaS pricing page | Product Marketing Labs](https://www.cmoalliance.com/product-marketing-labs/the-dna-of-a-great-saas-pricing-page-product-marketing-labs.md) - [Leading with authority: How PMMs can drive results | Product Marketing Labs](https://www.cmoalliance.com/product-marketing-labs/leading-with-authority-how-pmms-can-drive-results-product-marketing-labs.md) - [Using competitive intelligence insights to drive strategic velocity | Product Marketing Labs](https://www.cmoalliance.com/product-marketing-labs/using-competitive-intelligence-insights-to-drive-strategic-velocity-product-marketing-labs.md) - [Product Marketing Labs Workshops](https://www.cmoalliance.com/product-marketing-labs.md) - [Where AI belongs in marketing – and where it doesn't](https://www.cmoalliance.com/where-ai-belongs-in-marketing-and-where-it-doesnt.md) - On rebuilding a marketing team around AI without losing what matters. - [How to build an experiential marketing strategy (with examples)](https://www.cmoalliance.com/how-to-build-an-experiential-marketing-strategy-examples-inside.md) - Learn how to craft an experiential marketing strategy that transcends the transactional and transforms ordinary interactions into extraordinary memories. - [Emotional marketing: Does it really work?](https://www.cmoalliance.com/emotional-marketing-does-it-really-work.md) - Emotional marketing works when it’s authentic, relevant, and includes a deep understanding of your audience. - [Marketing attribution models explained: Which one is right for your business?](https://www.cmoalliance.com/marketing-attribution-models-explained.md) - Are you measuring marketing success all wrong? Inside, we break down how to choose the perfect attribution model for your business. - [How to build agentic AI workflows that actually work for B2B marketing](https://www.cmoalliance.com/agentic-ai-workflows-for-b2b-marketing.md) - ServiceChannel VP of Marketing, Avi Bhatnagar, shares his practical advice for making AI agents work in B2B marketing. - [The three pillars of modern MarTech eBook](https://www.cmoalliance.com/the-three-pillars-of-modern-martech-ebook.md) - Download the CMO Alliance's 2026 eBook on modern MarTech. Three pillars, four practitioners, one conclusion: the stacks aren't the problem. Learn how marketing leaders at PagerDuty, Qt Group, and ROLLER are solving the people, operations, and data challenges that actually block revenue growth. - [Why your AI results aren't securing the investment they deserve](https://www.cmoalliance.com/why-your-ai-results-arent-securing-investment.md) - Most CMOs report efficiency gains while boards expect competitive returns. Understanding the three types of AI ROI is how you close that gap. - [November | GTM Labs](https://www.cmoalliance.com/go-to-market-labs/november-gtm-labs.md) - [Orchestrating cross-functional GTM: Breaking down silos for unified growth| GTM Labs](https://www.cmoalliance.com/go-to-market-labs/october-gtm-labs.md) - [December | GTM Labs](https://www.cmoalliance.com/go-to-market-labs/december-gtm-labs.md) - [Protecting your mental health as a marketing leader](https://www.cmoalliance.com/protecting-your-mental-health-as-a-marketing-leader.md) - Because martyrdom is not in the job description. - [Brand style guide example](https://www.cmoalliance.com/brand-style-guide-example-framework.md) - Because "just write something" isn't a content strategy. - [The post-playbook CMO: Build systems, not just campaigns](https://www.cmoalliance.com/the-post-playbook-cmo-build-systems-not-just-campaigns.md) - AI copied your playbook. Time to ditch it. - [Assistant vs. Delegate: How autonomous agents and AI loops are changing Product Marketing | GTM Labs](https://www.cmoalliance.com/go-to-market-labs/assistant-vs-delegate-how-autonomous-agents-and-ai-loops-are-changing-product-marketing-gtm-labs.md) - [Taking GTM metrics beyond the dashboard | GTM Labs](https://www.cmoalliance.com/go-to-market-labs/taking-gtm-metrics-beyond-the-dashboard-gtm-labs.md) - [Lifecycle metrics that drive retention & advocacy | GTM Labs](https://www.cmoalliance.com/go-to-market-labs/lifecycle-metrics-that-drive-retention-advocacy-gtm-labs.md) - [Avoid vanity metrics: evaluating true GTM impact | GTM Labs](https://www.cmoalliance.com/go-to-market-labs/avoid-vanity-metrics-evaluating-true-gtm-impact-gtm-labs.md) - [GTM on a budget: do more with less | GTM Labs](https://www.cmoalliance.com/go-to-market-labs/gtm-on-a-budget-do-more-with-less-gtm-labs.md) - [Lead with impact: conversations that shape GTM success | GTM Labs](https://www.cmoalliance.com/go-to-market-labs/lead-with-impact-conversations-that-shape-gtm-success-gtm-labs.md) - [Winning the narrative when markets move fast | GTM Labs](https://www.cmoalliance.com/go-to-market-labs/winning-the-narrative-when-markets-move-fast-gtm-labs.md) - [Turning launches into repeatable revenue moments | GTM Labs](https://www.cmoalliance.com/go-to-market-labs/turning-launches-into-repeatable-revenue-moments-gtm-labs.md) - [Go-to-Market Labs Workshops](https://www.cmoalliance.com/go-to-market-labs.md) - [The stage 2 trap: Why the AI maturity model is failing CMOs](https://www.cmoalliance.com/why-the-ai-maturity-model-is-failing-cmos.md) - The AI maturity model tells you where you are. It can't tell you where you should go. Here's the framework CMOs need to make that call. - [MarTech readiness audit framework](https://www.cmoalliance.com/martech-readiness-audit-framework.md) - Get the foundations right before you invest in new tooling. - [A framework for practical AI in advertising](https://www.cmoalliance.com/practical-ai-in-advertising.md) - Three types of AI. One framework. Better advertising outcomes. - [Stop creating funnel content. Build for the loop.](https://www.cmoalliance.com/stop-creating-funnel-content-build-for-the-loop.md) - Still building content for the funnel? Your buyers have moved on. - [Why 95% of AI marketing automations fail (and the process-first framework that actually works)](https://www.cmoalliance.com/why-95-of-ai-marketing-automations-fail.md) - Great AI output starts with a great process map. - [Beyond the rebrand: Why digital maturity is the CMO’s ultimate crisis insurance](https://www.cmoalliance.com/beyond-the-rebrand-why-digital-maturity-is-the-cmos-ultimate-crisis-insurance.md) - Zombie tech, legacy silos, and roadmap voids are costing CMOs dearly. Learn how digital maturity shields your brand when crisis strikes. - [Internal marketing handbook template](https://www.cmoalliance.com/internal-marketing-handbook-template-framework.md) - One place for everything your marketing team needs to know. - [AI for Marketing Leaders Report (2026)](https://www.cmoalliance.com/ai-for-marketing-leaders-report-2026.md) - The definitive 2026 playbook for CMOs navigating AI transformation, featuring expert interviews, readiness frameworks, and actionable strategies for building competitive advantage through AI. The true state of AI in marketing The definitive 2026 playbook for CMOs navigating AI transformation, featu… - [Chief Growth Officer Summit Summit Silicon Valley, April 2026](https://www.cmoalliance.com/chief-growth-officer-summit-summit-silicon-valley-april-2026.md) - [How to turn your brand reputation into a competitive edge](https://www.cmoalliance.com/how-to-turn-your-brand-reputation-into-a-competitive-edge.md) - The brands that win are the ones that earn trust daily. - [Omnisend eCommerce Marketing Report: Key insights](https://www.cmoalliance.com/omnisend-ecommerce-marketing-report-key-insights.md) - Omnisend’s latest report analyzes data from 150,000 brands, showing higher conversion rates and stronger performance from automated and intent-based campaigns. - [What if agentic lifecycle marketing could beat your ad spend? (It can)](https://www.cmoalliance.com/agentic-lifecycle-marketing.md) - Date: Tuesday, May 19 | Time: 9am PDT / 12pm EDT / 5pm BST | Location: Online - [What CMOs must know about martech in 2026](https://www.cmoalliance.com/what-cmos-must-know-about-martech.md) - 54% of CMOs have gaps in their martech stacks. See what's blocking investment, where budgets are shifting, and what to prioritise in 2026. - [The CMO’s guide to marketing tech stacks](https://www.cmoalliance.com/the-cmos-guide-to-marketing-tech-stacks.md) - A CMO's guide to building a functional martech stack. Use our practical framework to diagnose needs, prioritize core tools (CRM, CDP, automation), solve integration debt, and leverage AI effectively. - [CMO Summit Silicon Valley, April 2026](https://www.cmoalliance.com/cmo-summit-silicon-valley-april-2026-2.md) - [What world-class B2B marketing leadership looks like today](https://www.cmoalliance.com/what-world-class-b2b-marketing-leadership-looks-like-today.md) - The best CMOs aren't doing more. They're building better systems. - [11 AI agents that are changing the game for marketing teams](https://www.cmoalliance.com/11-ai-agents-changing-the-game-for-marketing-teams.md) - The AI agents giving marketing teams an unfair advantage. - [Product launch checklist](https://www.cmoalliance.com/product-launch-checklist-framework.md) - A comprehensive checklist to guide you through every critical step of launching a new product or feature. - [Your marketing team structure is holding you back – here’s how to fix it](https://www.cmoalliance.com/your-marketing-team-structure-is-holding-you-back-heres-how-to-fix-it.md) - Marketing is changing fast – is your team keeping up? - [The shift from campaign execution to ecosystem thinking in modern marketing [Video]](https://www.cmoalliance.com/the-shift-from-campaign-execution-to-ecosystem-thinking-in-modern-marketing-video.md) - In this episode, Yana Sirenko explains how data, collaboration, and commercial thinking are reshaping how marketing actually works. - [Context-first marketing: The key to scaling content globally](https://www.cmoalliance.com/context-first-marketing-the-key-to-scaling-content-globally.md) - Why you can't afford to treat language as an afterthought. - [From storytelling to trust: How brands build lasting customer loyalty](https://www.cmoalliance.com/from-storytelling-to-trust-how-brands-build-lasting-customer-loyalty.md) - How do you build real customer trust in a market full of options? This piece breaks down how storytelling, executive voices, and internal expertise work together to drive loyalty and long-term retention. - [Leading resilient teams amid industry changes (and nurturing trust before change arises!)](https://www.cmoalliance.com/leading-resilient-teams-amid-industry-changes-and-nurturing-trust-before-change-arises.md) - Practical tips for maintaining team confidence when the old rules change. - [Demand Summit Online | March 2026](https://www.cmoalliance.com/demand-summit-online-march-2026.md) - Catch up with all sessions from Demand Summit Online and hear from speakers at Verizon, Sportradar, S&P Global, and more. - [From AI tools to AI operating systems: How CMOs must rebuild growth engines](https://www.cmoalliance.com/from-ai-tools-to-ai-operating-systems-how-cmos-must-rebuild-growth-engines.md) - Stop using AI as a bolt-on tool. Learn to build a continuous AI operating system that integrates data, creative, and tactical execution. - [Hot take: AI is not a strategy. Here's how to drive lasting growth.](https://www.cmoalliance.com/ai-is-not-a-strategy-heres-how-to-drive-lasting-growth.md) - AI is only as smart as the strategy behind it. - [One voice, many markets: Creating a unified brand voice as a global organization](https://www.cmoalliance.com/one-voice-many-markets-creating-a-unified-brand-voice-as-a-global-organization.md) - In this article, Felicitas Sommer shares practical lessons from leading a global rebrand, including how to balance consistency with local relevance and get teams across the business to adopt it. - [Individual development plan (IDP) template](https://www.cmoalliance.com/individual-development-plan-idp-template-framework.md) - Give your marketing team a clear path to grow. - [The modern CMO: Driving strategy, revenue, and growth in volatile times](https://www.cmoalliance.com/the-modern-cmo.md) - Discover how today’s CMOs are evolving beyond marketing to shape strategy, drive revenue, and lead business-wide transformation in an increasingly unpredictable market. - [The Funnel to Flywheel Loop](https://www.cmoalliance.com/the-funnel-to-flywheel-loop.md) - What exploding flywheels and a Porsche racecar reveal about your marketing pipeline. - [How will marketing teams change within the next five years?](https://www.cmoalliance.com/how-will-marketing-teams-change-within-the-next-five-years.md) - Learn how creativity, hybrid roles, and AI augmentation will define teams in the next five years, and how the CMO becomes a strategic growth architect. - [From playbooks to patterns: How AI is rewriting B2B GTM strategy](https://www.cmoalliance.com/from-playbooks-to-patterns-how-ai-is-rewriting-b2b-gtm-strategy.md) - Modern GTM runs on signals, not quarterly campaign plans. - [CMO Summit | New York 2026](https://www.cmoalliance.com/cmo-summit-new-york-2026-2.md) - Catch up with all the action from CMO Summit New York 2026. Learn from marketing experts from the likes of Consumer Reports, J.P. Morgan, Blood Cancer United & more. - [5 affordable ways to build long-term customer loyalty](https://www.cmoalliance.com/5-affordable-ways-to-build-long-term-customer-loyalty.md) - Start building bulletproof brand loyalty. - [The secret to making your product feel priceless](https://www.cmoalliance.com/the-secret-to-making-your-product-feel-priceless.md) - Align around a story. Build belief. Make the product feel priceless. - [CMO Insights Report Survey 2026](https://www.cmoalliance.com/cmo-insights-report-survey-2026.md) - How are marketing leaders navigating AI, measurement, growth strategy, and cross-team alignment? Share your perspective to help shape this year’s CMO Insights Report. - [When and how CMOs should use marketing strategy consultants](https://www.cmoalliance.com/when-and-how-cmos-should-use-marketing-strategy-consultants.md) - Consultants can help companies navigate unfamiliar territory, but they can also become expensive validation for decisions leaders already know they need to make. This article explores when consultant engagements actually pay off and how CMOs can avoid common pitfalls. - [The importance of characters in marketing stories](https://www.cmoalliance.com/story-masters-3-the-characters-in-your-brand-stories.md) - Character marketing puts your customer at the center. Learn how defining heroes, antagonists, and guides strengthens your brand story. - [What types of email campaigns are your competitors running (and are you behind)?](https://www.cmoalliance.com/what-types-of-email-campaigns-are-your-competitors-running.md) - Find out the email campaign trends your competitors are using in 2026 to drive B2B engagement and conversions. - [How the Financial Times turns trust into brand resilience](https://www.cmoalliance.com/how-the-financial-times-turns-trust-into-brand-resilience.md) - This article explores how disciplined principles, human oversight and community-building create lasting differentiation. - [Why marketers need to become AI-fluent right now [Video]](https://www.cmoalliance.com/why-marketers-need-to-become-ai-fluent-right-now-video.md) - In this episode of CMO Convo, Webflow CMO Dave Steer explains why AI fluency, critical thinking, and trust will define the next generation of marketing leaders. - [What is marketing attribution? [2026 guide]](https://www.cmoalliance.com/are-we-doing-b2b-marketing-attribution-all-wrong.md) - Complete guide to single-touch/multi-touch models, privacy changes, and a strategy to connect your marketing to pipeline and revenue. - [Agentic buying makes transparency the default and collapses bloat](https://www.cmoalliance.com/agentic-buying-makes-transparency-the-default-and-collapses-bloat.md) - Media buying just got a truth serum. - [B2B buyer persona template](https://www.cmoalliance.com/b2b-buyer-persona-template-framework.md) - Our B2B buyer persona template is designed to help you create comprehensive profiles of your ideal customers. - [The best CMOs don’t wait for growth – they build it](https://www.cmoalliance.com/the-best-cmos-dont-wait-for-growth-they-build-it.md) - The C-suite doesn’t want impressions. It wants revenue. - [From hype to habit](https://www.cmoalliance.com/from-hype-to-habit.md) - Discover how one team turned an AI feature from hype into sustained adoption using persona-led messaging, experimentation, and a continuous drumbeat of activations across the customer journey. - [80% of B2B buyers start on AI, not Google: What that means for your GTM strategy](https://www.cmoalliance.com/80-of-b2b-buyers-start-on-ai-not-google-what-that-means-for-your-gtm-strategy.md) - This article explores how CMOs must shift from optimizing for clicks to building the durable topical authority that AI models demand. - [How brand guides strategy in times of change [Video]](https://www.cmoalliance.com/how-brand-guides-strategy-in-times-of-change-video.md) - In this episode, Finola McDonnell (Financial Times) explores why resilience is less about speed and more about identity. From AI and platform shifts to community and trust, she makes the case for brands that evolve without losing who they are. - [CMOs to Watch in 2026](https://www.cmoalliance.com/cmos-to-watch-in-2026.md) - Meet the marketing leaders redefining the standard for strategy, leadership, and creativity, and influencing how the discipline continues to evolve in 2026. - [The 2026 B2B thought leadership playbook](https://www.cmoalliance.com/the-power-of-b2b-thought-leadership.md) - Discover the 2026 playbook for B2B thought leadership, focusing on AI citations, Information Gain, and SME-led authority to drive pipeline velocity. - ["Do" diligence: How to become an investor-ready CMO before there’s an acquisition on the horizon](https://www.cmoalliance.com/do-diligence-how-to-become-an-investor-ready-cmo-before-theres-an-acquisition-on-the-horizon.md) - This article explains how CMOs can adopt an investor mindset to strengthen marketing’s credibility and impact. - [Marketing skills matrix](https://www.cmoalliance.com/marketing-skills-matrix-template-framework.md) - See who knows what and where your team needs to grow - [Building a data-literate marketing team](https://www.cmoalliance.com/building-a-data-literate-marketing-team.md) - 6 principles that'll empower your team to harness data with confidence. - [Influence orchestration: How CMOs can win in the AI-first buying era](https://www.cmoalliance.com/influence-orchestration-how-cmos-can-win-in-the-ai-first-buying-era.md) - If GenAI can’t find you, neither can buyers. - [How to measure brand equity: The CMO's guide to balancing brand and demand](https://www.cmoalliance.com/cmos-guide-to-balancing-brand-and-demand.md) - Done right, a strong brand reduces customer acquisition costs, increases conversion rates, and accelerates your pipeline. - [The CMO agenda Quarterly panels](https://www.cmoalliance.com/the-cmo-agenda-panel.md) - Interactive panel unpacking the priorities, pressures, and decisions shaping the modern CMO role - straight from the leaders setting the agenda themselves. - [Why narrative is becoming marketing’s most important leadership skill [Video]](https://www.cmoalliance.com/narrative-is-becoming-marketings-most-important-leadership-skill-video.md) - Storytelling may capture attention, but narrative creates alignment. In this conversation, Robin Karakash explains why leaders must move beyond messaging and start building the strategic clarity that holds organizations together. - [Own your narrative: Why clarity is the ultimate leadership tool](https://www.cmoalliance.com/own-your-narrative-why-clarity-is-the-ultimate-leadership-tool.md) - In a world of constant change, the one thing you can control is your narrative. Here's how to build one that works. - [Understanding the 95:5 rule in B2B marketing and why it matters in 2026](https://www.cmoalliance.com/only-5-of-your-market-are-ready-to-buy-what-do-you-do.md) - Discover why 95% of buyers aren't ready to purchase and learn strategies to engage them while balancing short-term wins with long-term demand. - [Transitioning from lead generation to demand generation](https://www.cmoalliance.com/transitioning-from-lead-generation-to-demand-generation.md) - From MQLs to real demand: How a startup turned leads into high-quality opportunities. - [Lead generation objectives tracking template](https://www.cmoalliance.com/lead-generation-objectives-tracking-template-framework.md) - Track lead generation goals, spot gaps, and build smarter action plans. - [AI-enhanced CGI: Transforming product demos](https://www.cmoalliance.com/ai-enhanced-cgi-transforming-product-demos.md) - From static assets to dynamic experiences. - [From invisible to influential: Personal branding for CMOs](https://www.cmoalliance.com/from-invisible-to-influential-personal-branding-for-cmos.md) - Don’t let your brilliance go unnoticed. - [Why live events and human connection are the strategic advantage in an AI-driven world](https://www.cmoalliance.com/live-events-strategic-advantage-ai-driven-world.md) - Organizations have adopted AI with remarkable speed. For CMOs and leadership teams, the questions around AI are no longer hypothetical. AI now plays a role in how we plan experiences, target customers, personalize messages, and measure impact. Yet, as automation accelerates across marketing and com… - [How I learned to lead: Honest management lessons from a CMO](https://www.cmoalliance.com/from-0-to-57-lessons-learned-from-management.md) - Real, practical leadership lessons from a CMO who went from first‑time manager to leading 57 people. Tips on feedback, empowerment, recruitment, and team culture. - [Leading change as a CMO (without losing your team along the way!)](https://www.cmoalliance.com/change-management.md) - A CMO's guide to successful change management, covering team structure, new tech, strategy shifts, key models, and how to build team trust, clarity, and support through every transition. - [How to incorporate accessibility into brand visuals](https://www.cmoalliance.com/how-to-incorporate-accessibility-into-brand-visuals.md) - Is your brand’s visual identity excluding millions of customers? - [Creative brief template for agencies, vendors, and freelancers](https://www.cmoalliance.com/creative-brief-template-for-agencies-vendors-and-freelancers-framework.md) - Set clear expectations with agencies, vendors, and freelancers from day one. - [How I turned my bucket list into breakthrough marketing campaigns (and fueled 9-figure growth)](https://www.cmoalliance.com/how-i-turned-my-bucket-list-into-breakthrough-marketing-campaigns-and-fueled-9-figure-growth.md) - Create unforgettable brand moments and live your dreams. - [A guide to smarter marketing budget allocation](https://www.cmoalliance.com/a-guide-to-smarter-marketing-budget-allocation.md) - CMOs are under pressure to prove growth while operating with tighter financial constraints. This piece breaks down how to balance brand and performance, justify spend in financial terms, and allocate budgets with long-term value in mind. - [What social platforms really reward in 2026: How brands stay visible in people-led feeds](https://www.cmoalliance.com/signals-social-platforms-are-sending.md) - Join this free session to understand how today’s social platforms evaluate content, creators, and brand accounts. Social platforms are sending clearer signals than ever, but many brands are still trying to show up the same way they always have. Video-first feeds, people-led content, and individual… - [Why measuring marketing ROI is still so hard (and what actually works)](https://www.cmoalliance.com/why-measuring-marketing-roi-is-still-so-hard-and-what-actually-works.md) - Marketing leaders are under pressure to prove ROI, but the systems meant to support that work often fall short. This piece examines why ROI measurement keeps breaking down and what realistic, credible measurement looks like in practice. ## Optional - [RSS Feed](https://www.cmoalliance.com/rss/) - [Sitemap](https://www.cmoalliance.com/sitemap.xml) - [Full content of pages and posts](https://www.cmoalliance.com/llms-full.txt)