# Claap > Claap is an AI sales platform that captures every customer conversation, calls, meetings and emails, turns them into structured CRM data, and lets sales teams and their AI agents ask questions of the whole history. It records without a bot in the meeting, writes the CRM fields, scores the calls, and exposes all of it to Claude, ChatGPT and other agents over MCP. ## Products - [AI meeting recorder for every sales call](https://www.claap.io/product/ai-recording): The AI meeting recorder for sales teams: record Zoom, Meet, Teams, dialer calls and in-person meetings, then get transcript, summary and CRM fields. - [Record Zoom, Meet and Teams meetings without a bot](https://www.claap.io/product/online-meetings): Record Zoom, Google Meet and Microsoft Teams automatically from your calendar, bot-free via the desktop app and Chrome extension, or with an optional bot. - [Dialer call recording for Aircall and Ringover](https://www.claap.io/product/calls-voip): Record dialer and VoIP calls from Aircall, Ringover, Allo and lemlist VoIP: each call transcribed, summarised and filed beside your video calls. - [Field sales recording app for in-person meetings](https://www.claap.io/product/in-person-meetings): Record in-person and field sales meetings from the Claap mobile app, then get the same transcript, summary, CRM fields and call scoring as a video call. - [Sales email tracking on the deal timeline](https://www.claap.io/product/emails): Sales email tracking that puts the emails you exchange with contacts on one timeline with the calls, and feeds them to ClaapAgent and the MCP server. - [AI sales agents that run after every call](https://www.claap.io/product/revenue-agents): Three AI sales agents run after every call: CRM auto-complete, call scoring and coaching, and deal and account forecasting, on the calls Claap captured. - [AI CRM enrichment: automated CRM data entry](https://www.claap.io/product/crm-auto-complete): AI CRM enrichment for Salesforce and HubSpot: after each call, Claap writes typed values into your standard and custom properties, on the rules you set. - [AI call scoring on your own sales framework](https://www.claap.io/product/coaching-scoring): AI call scoring for sales teams: every call graded on MEDDIC, MEDDPICC, SPICED, BANT or your own criteria, with the moment behind each score. - [Deal risk and forecasting from your calls](https://www.claap.io/product/revenue-intelligence): Deal risk read from your sales calls and emails: risks, next steps and missing decision-makers land on each deal, so pipe reviews run on evidence. - [The AI context layer for sales conversations](https://www.claap.io/product/ai-context-layer): An AI context layer for sales conversations: Claude, ChatGPT and your own agents read structured views of your calls instead of parsing raw transcripts. - [Ask AI across all your sales calls](https://www.claap.io/product/ask-anything): Ask a question across all your sales calls in plain language and get an answer built from what was actually said, with the meetings it came from attached. - [MCP server and API for sales AI agents](https://www.claap.io/product/mcp-api): A native MCP server and REST API for Claap, so Claude, ChatGPT and any agent read clean, structured conversation data without scraping or a batch delay. - [Build your own AI sales agent, no code](https://www.claap.io/product/build-your-own-agent): Build your own AI sales agent in plain language. It reads your calls, writes to HubSpot, posts to Slack and runs again tomorrow. Or start from the Agent Gallery. ## Built for - [Claap for sales leaders](https://www.claap.io/roles/sales-leaders): Claap captures every sales interaction, evaluates calls against your qualification framework, and activates AI agents to run follow-ups, update your CRM and flag risks. So you can coach with real context and scale what your best reps do. - [Claap for sales reps](https://www.claap.io/roles/sales-reps): Claap records your calls, extracts key deal insights, writes follow-ups and updates your CRM, so you can focus on selling instead of doing admin. - [Claap for RevOps](https://www.claap.io/roles/revops): Claap pre-labels and indexes your sales conversations, objections, pain points and competitors included, then makes them accessible to tools like Claude, ChatGPT or n8n through its MCP connector and open API, so you can build the automations and agents you need. - [Claap for Customer Success](https://www.claap.io/roles/customer-success): Claap captures every customer conversation and turns it into health signals, CRM updates and coaching, with the context your AI agents need to cut churn and grow accounts. - [Claap for Agencies](https://www.claap.io/agencies): Amplify client value, streamline collaboration, and scale your impact. Leverage conversation intelligence, AI-driven insights, and automated documentation to deliver exceptional client deliverables and results, while reducing manual hassle. - [Claap for Startups and Founders](https://www.claap.io/startups): Unlock Growth with Customer Insights. Stay deeply connected to customer needs to fuel sales performance, shape a customer-driven product roadmap, and foster a global startup mindset. Build a strong knowledge base today, so you can scale effortlessly tomorrow. - [Claap for Product Marketing Teams](https://www.claap.io/product-marketing-teams): Craft razor-sharp positioning & messaging using real sales calls and customer insights. The best conversational intelligence software for Product Marketing teams! ## Pricing - [Pricing](https://www.claap.io/pricing): Free plan, Pro and Business per licence per month, and Enterprise. Recording is unlimited; AI actions use credits. ## Customers and proof - [Customer stories](https://www.claap.io/customers): How sales teams run their deals on Claap, with the numbers. - [G2 reviews](https://www.claap.io/g2-review): What customers say about Claap on G2. ## Compare - [All comparisons](https://www.claap.io/compare): Claap as an alternative to Gong, Modjo, Avoma, Attention, Chorus, Clari Copilot and Jiminny. ## Resources - [Blog](https://www.claap.io/blog): Sales playbooks, AI-for-sales guides and product thinking. - [What's new](https://www.claap.io/whats-new): Product releases and changelog. - [Resource hub](https://www.claap.io/resources): Guides, templates and free tools. - [Agent gallery](https://www.claap.io/agent-gallery): Ready-made AI sales agents you can run on your own Claap data. - [Integrations](https://www.claap.io/integrations): CRM, dialer, calendar and meeting-platform connections. - [Podcast](https://www.claap.io/podcast): Conversations with sales and RevOps leaders. ## Documentation - [Help Center](https://help.claap.io/): Setup, integrations and technical documentation. - [Trust Center](https://trust.claap.io/): Security, compliance and data handling. ## Legal - [Terms and conditions](https://www.claap.io/legal/terms-and-conditions) - [Privacy Policy](https://www.claap.io/legal/privacy-policy) ## Additional context - French versions of these pages live under https://www.claap.io/fr; every page links its own translation with hreflang. - The full URL structure is at https://www.claap.io/sitemap-index.xml. - The product is at https://app.claap.io.