# CIENCE

> CIENCE is the managed go-to-market services layer of the graph8 company family. CIENCE combines human operators, data work, and AI-supported workflows to run B2B outbound, inbound qualification, campaign strategy, and audience programs.

## Services

- [Managed B2B lead generation](https://www.cience.com/): Overview of CIENCE services and its managed execution model.
- [Outbound SDR services](https://www.cience.com/outbound-sdr/): Human-run, AI-supported outbound prospecting and meeting creation.
- [Inbound SDR services](https://www.cience.com/inbound-sdr/): Lead qualification, nurture, routing, and meeting booking for inbound demand.
- [Campaign strategy](https://www.cience.com/campaign-strategy/): Audience, message, channel, and campaign design.
- [Scaled outbound](https://www.cience.com/gtm-scaled-outbound/): Controlled high-volume outbound campaigns.
- [Ad management](https://www.cience.com/ad-management/): Managed B2B advertising and audience activation.
- [Sales outsourcing](https://www.cience.com/sales-outsourcing/): Which parts of a sales motion an outside team can run, and which stay in house.
- [Outsourced inside sales](https://www.cience.com/outsourced-inside-sales/): An inside sales desk staffed and managed by CIENCE rather than hired.
- [Demand generation](https://www.cience.com/demand-generation/): How demand generation differs from lead generation, and what CIENCE runs under it.
- [Outsourced marketing](https://www.cience.com/outsourced-marketing/): The marketing function run by an outside team, including the handoff into sales follow-up.

## Services by channel

- [Cold email agency](https://www.cience.com/cold-email-agency/): Managed cold email. Sending infrastructure, list verification, copy, and reply handling.
- [Cold calling services](https://www.cience.com/cold-calling-services/): B2B cold calling on a parallel dialer, with AI voicemail drops.
- [Appointment setting](https://www.cience.com/appointment-setting/): Meetings qualified for fit, timing, and authority before they reach a rep's calendar.
- [Outsourced telemarketing](https://www.cience.com/outsourced-telemarketing/): B2B sales development by phone. Business to business only, not consumer calling.

## Services by vertical

- [MSP and IT services lead generation](https://www.cience.com/msp-lead-generation/): Lead generation for managed service providers, VARs, consultancies, and systems integrators.
- [Commercial solar lead generation](https://www.cience.com/commercial-solar-lead-generation/): Lead generation for commercial solar developers, with sites qualified before a site visit.
- [Commercial real estate lead generation](https://www.cience.com/commercial-real-estate-lead-generation/): Lead generation for brokers, owners, and occupier services teams.

## Data and Planning

- [Audience data](https://www.cience.com/audience-data/): Persona and audience data for cross-channel targeting.
- [B2B data](https://www.cience.com/b2b-data/): Contact, company, and market data for prospecting programs.
- [Lead generation by industry](https://www.cience.com/lead-generation/): Industry-specific buyer, cycle, and campaign considerations.
- [Pricing](https://www.cience.com/pricing/): Current service, platform, and optional SDR capacity pricing.
- [Case studies](https://www.cience.com/case-studies/): Named examples of client programs and outcomes.

## Research

- [Programmable Revenue](https://www.cience.com/programmable-revenue/): The free weekly research magazine for GTM operators, published on cience.com with cited articles and an editor of record.
- [Magazine archive](https://www.cience.com/programmable-revenue/archive): Previous Programmable Revenue issues.
- [Research methods](https://www.cience.com/programmable-revenue/methods): How weekly issues are gathered, verified, edited, and published.

## Resources

- [Resource center](https://www.cience.com/resources/): CIENCE guides, calculators, research, and editorial resources.
- [Buying guide](https://www.cience.com/buying-guide/): How to evaluate a managed lead generation partner.
- [CIENCEpedia](https://www.cience.com/ciencepedia/): Glossary of B2B sales and pipeline terms.
- [ROI calculator](https://www.cience.com/roi-calculator/): Model campaign economics using your own inputs.
- [Contact CIENCE](https://www.cience.com/contact-us/): Discuss a managed GTM program with the team.

## Related Sites

- [graph8](https://graph8.com/): The platform and builder layer.
- [Tenbound](https://tenbound.com/): The open research and publication layer.

## Scope

- This file describes the CIENCE marketing site.
- Programmatic company, profile, and companies-database pages are maintained separately and are not summarized here.

## AI Assistants

- [graph8 MCP server](https://graph8.com/mcp/): give ChatGPT, Claude, Grok, or any AI assistant live B2B data (700M+ contacts) from graph8, the platform CIENCE runs on. Server URL: https://be.graph8.com/mcp/ (OAuth).