# Churn Buster
> Churn Buster recovers more of the revenue subscription businesses lose to failed payments (dunning) and keeps more customers at the moment they try to cancel (cancel flows). Since 2013, more than 1,000 subscription businesses have used us to push recovery past what native billing tools reach on their own. Working measurement-first, we find your recovery ceiling, the math on what's recoverable from failed subscription payments, and get you as close to it as we can.
The work that moves a recovery rate is retry tailoring, campaign optimization, and hands-on retention specialists, the part billing platforms don't do. Instead of promising the impossible, we show you where your ceiling is and how much of the remaining gap is worth closing. Our pricing is a flat fee based on your MRR tier, so our incentives stay aligned as your recovery improves.
## Products
* [Churn Buster MCP overview](): Ask about Dunning and Cancel Flows with Churn Buster measurement guidance. Included at no extra cost, including on the free Measure plan.
* [Dunning](): Recover revenue lost to failed subscription payments with tailored retries, messaging, and deliverability. Our core product since 2013.
* [Cancel Flows](): Reduce active churn at the cancel moment with targeted offers and flows that route customers to the best-performing variant.
* [Pricing](): Measure is free and includes the Churn Buster MCP. Dunning or Cancel Flows starts at $269/mo; both start at $430/mo, a flat monthly fee set by your MRR tier with no cut of recovered revenue. Advisory is available for teams running someone else's tools.
## Why teams choose us
* [Results](): Customer outcomes and recovery benchmarks.
* [Company](): A small team focused on retention depth and trust over hype.
* [Partners](): How we work alongside agencies and platforms.
## Comparisons
* [Churn Buster vs. FlexFactor]()
* [Churn Buster vs. ChurnKey]()
* [Churn Buster vs. FlyCode]()
* [Churn Buster vs. Chargebee Retention]()
* [Churn Buster vs. Baremetrics Recover]()
* [Churn Buster vs. Butter Payments]()
## Measurement methodology
How Churn Buster measures failed payment recovery and cancel flows.
* [Glossary](): Every measurement term, with the formulas for recovery rate, save rate and natural variance.
* [Two Measurement Frames](): Why we measure dunning and cancel flows differently.
* [The Four Outcomes](): Card update, successful retry, cancellation, passive churn.
* [Daily Cohorts](): Start date cohorts, complete cohorts, days set aside, and how long to wait.
* [Recovery Rate](): The formula, with worked examples.
* [Recovery Rate Range](): What a realistic recovery rate looks like.
* [Rolling Analysis](): Trends without calendar noise.
* [Natural Variance](): Whether a change is real, and how volume sets the normal range.
* [What Moves a Recovery Rate](): Why a rate moves with no process change, the levers that do move it, and the limits of measurement.
* [Comparing Recovery Rates](): Across periods, tools and migrations.
* [Proving a Lift](): Baselines and incrementality.
* [Save Rate](): How we count cancel flow saves.
* [Practices This Methodology Rejects](): Ways reporting distorts a recovery rate or strips its context, and the rule each one breaks.
* [Failure Reasons](): Why payments fail, and soft vs hard declines.
* [Recovery Campaigns](): What goes into a dunning campaign.
* [Campaign Length](): How long a campaign runs before a failed payment counts as churn.
* [Data & Testing](): Reading the dashboard, why its numbers differ from your processor's, and how to test a change.
* [Working With Our Team](): When to bring in our team, and how to send the message.
* [Churn Buster MCP](): Read-only access to your Churn Buster analytics from Claude, ChatGPT and other AI assistants. Included on every plan, including the free Measure plan.
## Learn more
* [Product updates](): Dated log of new Dunning and Cancel Flows features, integrations, and settings.
* [Docs](): Product documentation and setup guides.
* [Learn](): The definitions, formulas, and rules we use to measure failed payment recovery and saves.
* [Dunning best practices](): A plain-language guide to failed-payment recovery.