# Choice Hacking

> Learn what makes your buyers tick

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## Sitemaps

- [XML Sitemap](https://www.choicehacking.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://www.choicehacking.com/blog/): Learn more about applying psychology and behavioral science to business, design, experience, and marketing.
- [3 Simple Things Beginners Must Have to Start a Consulting Business](https://www.choicehacking.com/2026/03/09/3-simple-things-beginners-must-have-to-start-a-consulting-business/): If you've been searching for how to start a consulting business, you've probably already discovered the problem: every piece of advice contradicts the last, and none of it tells you what to actually do first. Here's what usually happens.... It's a random Thursday night. You've just finished work. Maybe you've put the kids to bed.
- [How to Write Posts That Grab Attention: The MESSAGE Model](https://www.choicehacking.com/2026/02/26/how-to-write-posts-that-grab-attention-the-message-model/): There’s a psychological pattern behind writing that captures and holds attention. Most people can feel it, but few people can name it. And if you use it in your writing, marketing, and content creation, I guarantee you’ll grow faster... I call it the Choice Hacking MESSAGE Model. It’s the psychological code behind writing that gets
- [How to Start a Consulting Business in 2026: A Step by Step Guide for Experienced Professionals](https://www.choicehacking.com/2026/01/28/how-to-start-a-consulting-business-from-scratch-5-simple-steps/): If you're thinking about starting a consulting business this year, there are 5 simple steps that can get you there: Figure Out What You're Going to Offer Find Your Ideal Customer Decide How to Deliver Your Services Frame and Position Yourself in the Marketplace Get Actual Clients These might seem pretty straightforward, but there are
- [How to Package Your Expertise So Clients Actually Buy](https://www.choicehacking.com/2026/02/26/how-to-package-your-expertise-so-clients-actually-buy/): If you’re trying to package an offer that clients really want and that actually gets them to take out their credit card or pay that invoice, you don't actually want to create an "irresistible offer." Now that might sound counterintuitive, but this phrase, irresistible offer, is being thrown around by a lot of influeners, but
- [How to Grow Your Authority on Social Media (and Beat Fake Experts at Their Own Game)](https://www.choicehacking.com/2026/02/26/how-to-grow-your-authority-on-social-media-and-beat-fake-experts-at-their-own-game/): In this post, I’m sharing 3 simple ways that experts can stand out, get attention, grow on social media, and get clients in a marketplace that seems determined to get more dumbed down by the day. All based on buyer psychology, data, and real world experience. And if you’re new here, hi there – I’m Jen
- [Why True Experts Hate to Post on Social Media (and How to Do It Anyway)](https://www.choicehacking.com/2026/02/26/why-true-experts-hate-to-post-on-social-media-and-how-to-do-it-anyway/): How to Beat the Fear of Being Visible on Social Media The fear of being visible on social media is a huge psychological stumbling block for True Experts. The answer is to build what I call a Content Callous. Here’s how… Yesterday I had a one-on-one meeting with one of my new Chief Business Copilot clients. It
- [The Psychological Secrets of Luxury Brands & Customers](https://www.choicehacking.com/2025/11/30/the-psychological-secrets-of-luxury-brands-customers/): When it comes to using the power of Scarcity to drive demand, luxury brands are in a league of their own. Take Hermès for example. A French design house that makes some of the most expensive handbags on Earth, Hermès is notoriously selective in who it sells to. And yet it’s worth an incredible $218B.
- [How Liquid Death Built a $1.4B Brand: The Psychology Behind Its Marketing Strategy](https://www.choicehacking.com/2025/12/01/how-liquid-death-used-psychology-to-become-a-1-4b-brand/): A Clever Marketing Strategy Built on a Real Life Insight In 2009, graphic designer Mike Cessario - a big fan of metal, rock, and punk music - went to the Vans Warped Tour. If you’re unfamiliar with the Vans Warped Tour, it was a 46 stop punk rock festival that featured bands like Blink 182,
- [The $17B Psychology Trap That Destroyed Bed Bath & Beyond: How to Discount Yourself to Death](https://www.choicehacking.com/2025/10/30/the-17b-psychology-trap-that-killed-bed-bath-beyond/): The Discount Trap is tempting, but it can (and will) destroy your brand. Bed Bath & Beyond was a huge American home goods retailer that went out of business in 2023. For decades, they were most famous - not for their selection, prices, or brand… But for their discounts. Their famous 20% off coupons became
- [How the $5 Footlong Almost Killed Subway's $18B Brand: The Hidden Cost of Discount Deals](https://www.choicehacking.com/2025/12/08/how-the-5-footlong-almost-killed-subways-18b-brand/): When discounts become your entire brand, it’s only a matter of time before they destroy it. Subway learned that lesson that the hard way... The Story of Subway's $5 Footlong In 2005, a Subway sandwich shop franchisee named Stewart Frankel ran a simple promotion to boost weekend sales - get any footlong sandwich for $5
- [The Downfall of JC Penny: How to Destroy a Brand By Doing Everything Right](https://www.choicehacking.com/2022/11/24/the-psychological-failure-of-jc-penny/): Discover the psychological reasons behind JC Penney's business failure. Learn how you can avoid making the same mistakes in your own business.
- [How Tiffany & Co.’s Cheapest Product Makes Them $4B a Year: How to Turn Price Into Lifetime Value](https://www.choicehacking.com/2025/12/08/how-tiffany-co-s-cheapest-product-makes-them-4b-a-year/): The meaning we attach to something defines its value. And context creates meaning. Walk into a Tiffany & Co. jewelry store or visit their website, and you'll notice something interesting. In the same shop as their iconic $285 silver tag necklaces are diamond necklaces worth $50k - $400k. This merchandising strategy might surprise you, but selling
- [What Wendy's Got Wrong About Pricing Psychology: The Brand Risks of “Dynamic Pricing”](https://www.choicehacking.com/2025/11/28/what-wendys-got-wrong-about-pricing-psychology/): You’ve probably seen the headlines, “Wendy’s is going to charge more for hamburgers at busy times!” “In a cost of living crisis, Wendy’s will be charging MORE for fast food!” Wendy’s announcement of using “dynamic pricing” definitely got people talking - and not in a good way. But Wendy’s never said it would charge more
- [How to Charge More for Your Product (Using Psychology)](https://www.choicehacking.com/2025/11/28/how-to-charge-more-for-your-product-using-psychology/): Clients often ask me, "How can we charge more?" The answer is simple: Make the value you offer crystal clear. In economics this is called value exchange. Many brands provide the value, but they don't communicate it clearly, consistently, or in language that resonates with their buyer. So how can we use principles from buyer
- [5 Easy Ways to Use Psychological Pricing (That Won't Destroy Your Brand)](https://www.choicehacking.com/2023/06/15/5-easy-ways-to-use-psychological-pricing-that-wont-undermine-your-brand/): Psychological Pricing is a technique that leverages the flawed human decision-making process to create prices for products. Basically, research says that people don't really know how much something should cost. We use our environment and context clues to try and figure out if a price is "fair." A "good price" depends on your brand, your
- [Price-Quality Effect: How Psychological Pricing Saved Chivas Regal Scotch](https://www.choicehacking.com/2025/11/28/the-surprising-psychology-that-saved-chivas-regal-scotch/): In the 1940s, premium scotch brand Chivas Regal was in big financial trouble. They had gone from being one of the world’s bestselling spirts brands to almost losing it all. Chivas Regal was created by two brothers - James and John Chivas - who started out as owners of a small grocery store in Scotland.
- [What is Anchoring Bias? Or, Why Sales Trick Our Brains](https://www.choicehacking.com/2020/08/20/what-is-anchoring-bias/): Why are sales such a powerful persuasion tool? It's all down to a behavioral science principle known as the Anchoring Effect. What is the ...
- [What Is the Decoy Effect? A Powerful Strategy for Boosting Sales](https://www.choicehacking.com/2020/10/13/what-is-the-decoy-effect/): Quick Definition: The Decoy Effect is a psychological pricing principle that says when there are only two options, and they’re priced “fairly,” people make decisions according to personal preference. But if there’s a third (decoy) choice that’s overpriced, it can change which option people choose. “Pricing is the moment of truth — all of marketing strategy comes to
- [Odd-Even Pricing Secrets: Boost Your Sales with Psychological Pricing](https://www.choicehacking.com/2021/04/21/the-psychology-of-price-odd-even-pricing/): Which of the products below do you think someone would be more willing to buy? If they saw the hats independent of one another, people would probably choose the hat priced at $29.99 rather than the same hat priced at $28.00. Why? Because people don’t evaluate prices rationally — and prices that end in .99 are more
- [When You Make This Psychological Shift, Growth Becomes Inevitable](https://www.choicehacking.com/2025/12/08/when-you-make-this-psychological-shift-growth-becomes-inevitable/): I’ve been a marketer and entrepreneur for 15+ years, but my first career was as a professional classical violist and violinist. And it still shocks me how similar music and business can be. And if you’re new here, hi there – I’m Jen Clinehens (MS/MBA), founder of Choice Hacking. I’ve used buyer psychology and AI tools
- [How to Charge More for Your Services Using Value Based Pricing](https://www.choicehacking.com/2025/11/29/value-based-pricing-how-to-charge-based-on-the-results-you-deliver/): If your prices feel random, or buyers push back on your fees, this is the pricing model that can fix that (and it works for any service business - agencies, consultants, coaches, freelancers, and more): Value-based pricing means you charge customers based on the value you create for them, not based on how many hours
- [What is Irrational Value Assessment? How Psychology & Emotion Influence What We Buy](https://www.choicehacking.com/2025/12/12/what-is-irrational-value-assessment-how-psychology-emotion-influence-what-we-buy/): What is Irrational Value Assessment? People don't really know how much something is supposed to cost and can mistake high price for high quality or value - it's one of the fundamental principles of Psychological Pricing and its down to a principle called Irrational Value Assessment. It says that people often don't have good anchor
- [How to Get Clients: A Guide for Consultants, Freelancers, & Agencies](https://www.choicehacking.com/2026/02/06/how-to-get-clients/): Summary: This guide explains how consultants, freelancers, and service businesses can get clients consistently using a psychology-based system. In this guide you’ll learn: How clients decide who to hire How visibility turns into sales conversations How trust converts prospects into paying clients System that can create predictable client flow Why Getting Clients Feels So Hard
- [Marketing Case Studies: How to Grow Your Business Like the World’s Smartest Brands](https://www.choicehacking.com/2026/02/04/marketing-case-studies/): How the World's Best Brands Use Buyer Psychology & How You Can Steal Their Secrets (No Matter the Size of Your Business) These Marketing case studies show how real brands reach their customers - including what worked, what failed, and why buyers chose one brand over another. This page brings together stories from the world's
- [Buyer Psychology: How People Decide What to Buy](https://www.choicehacking.com/2026/02/02/buyer-psychology/): When you understand what makes buyers tick, your business and sales will transform - no matter the size of your business. Every article, framework, and case study on this page links to deeper resources. This is your central hub for everything Buyer Psychology at Choice Hacking. Buyer Psychology is the study of how people think,
- [Psychological Pricing: What It Is and How to Use It in Your Business](https://www.choicehacking.com/2025/11/30/psychological-pricing/): Contrary to what you might think, pricing is about 95% psychology and only 5% math. That’s why understanding the psychological (and subconscious) signals your price sends to the marketplace is critical to sales and brand-building. The hub will help you discover how price changes meaning, positioning, and buyer behavior. And if you're new here, hi
- [How to Get Buyers' Attention: How a Simple Red Cup Helps Starbucks Make $30B+ a Year](https://www.choicehacking.com/2026/01/17/how-a-simple-red-cup-helps-starbucks-make-30b-a-year/): If you want to make a product more popular, make it more visible. In 1999, Starbucks’ first red cup launched as a seasonal holiday marketing campaign. The idea was simple - instead of the usual white cups with a green Starbucks logo, the stores started using red cups instead. And if you’re new here, hi
- [The Powerful Influence Of Loss Aversion: Why Customers Hate Risk](https://www.choicehacking.com/2020/08/06/loss-aversion/): Have you ever experienced the “Fear of Missing Out” (FOMO)? The psychology principle behind FOMO is called Loss Aversion.
- [How Duolingo Used Psychology to Make Learning Addictive](https://www.choicehacking.com/2023/05/25/how-duolingo-used-psychology-to-make-learning-addictive/): Duolingo is one of the world’s most successful learning-based businesses. In 2023, it made over half a billion dollars in revenue (a 44% increase from the year prior) and had 16.3M daily active users. Maybe its success isn’t surprising — there are lots of reasons to want to learn a new language: Maybe you’re planning a trip
- [How Zara Used Psychology to Make $38B: How to Seize Attention in a Noisy World](https://www.choicehacking.com/2025/12/04/how-zara-used-psychology-to-make-38b/): When you do the opposite of what everyone else is doing, you'll get more attention. It’s a simple idea, but it’s why brands spend billions every year tracking their competition’s moves - so they can do the opposite. Because the truth is, if you look identical to all your competitors, you’re going to have a
- [Warren Buffett's $144B Psychology Secret: How to Harness Compound Marketing](https://www.choicehacking.com/2025/12/04/warren-buffetts-144b-psychology-secret/): Most businesses treat marketing like an emergency lever to pull when sales go down. But marketing is an investment that compounds over time. Warren Buffett is the founder of $1T (yes, trillion) investment business Berkshire Hathaway. Often called the Oracle of Omaha, the way he built his fortune is a lesson in patience. He didn’t
- [[Video] The Psychology of Selling: How to Get People Buy From You](https://www.choicehacking.com/2025/10/23/video-the-psychology-of-selling-6-ways-to-make-people-buy-from-you/): 👉️ While buyer psychology can make you millions when applied the right way, it also offers opportunities for quick wins no matter the size of your business. I’ve outlined 6 of the most impactful buyer psychology principles and how to use them in my new YouTube video “The Psychology of Selling: 6 Ways to Make
- [The Biggest Mistake Most Businesses Make When They Try to Get New Clients](https://www.choicehacking.com/2025/12/04/how-to-get-more-clients-act-like-a-barber-not-a-used-car-salesman/): People often think they can force sales with the “right” funnel or sequence of magic words. They assume if they’re persistent enough or offer a big enough discount, then buyers who would have never considered their offer will finally give in and purchase. And some of them might, but at what cost? They end up
- [How to Get Consulting Clients Without Referrals, Ads, or Cold-Emailing](https://www.choicehacking.com/2025/11/28/how-to-get-consulting-clients-without-referrals-ads-or-cold-emailing/): Prefer to watch? Check out the YouTube Video below: Most people think they’re not getting clients because they’re charging too much, or they’re in the wrong niche, or their offer isn’t quite right. But the truth is actually a lot simpler — people just don’t remember you when it’s time to buy. And I know
- [What Is Positioning in Business? How to Stand Out In Buyers' Minds](https://www.choicehacking.com/2025/11/28/what-is-positioning-in-business-a-simple-guide-to-standing-out-in-buyers-minds/): Positioning is where your business lives in your customer's mind compared to other options they could choose. Think of it as the mental real estate you own inside your buyers' heads. When someone thinks about solving a problem your business addresses, positioning determines whether they think of you first, last, or not at all. It's
- [What Is Positioning in Marketing? A Simple Approach for Business Owners & Consultants](https://www.choicehacking.com/2025/12/03/what-is-positioning-in-marketing-a-simple-approach-for-business-owners-consultants/): Think of positioning like a store aisle and shelf your business sits on, just like a can of Red Bull or a bottle of orange juice in the picture below. Except the shelf your business sits on is inside of your buyers' minds, not in a physical store. That's the essence of positioning in marketing.
- [How to Grow Your Solo Business: Skills Are Abundant. It's the Right Packaging That’s Scarce.](https://www.choicehacking.com/2025/12/01/how-to-grow-your-solo-business-skills-are-abundant-its-the-right-packaging-thats-scarce/): A big lesson from 5 years of Choice Hacking: Skills are abundant. It’s the right packaging that’s scarce. There are hundreds of thousands (probably millions) of people who have the skills to be successful solo consultants. But if they took the leap and went solo, 99% of them would just tread water because of 3
- [How to Grow Your Business With the Power of Momentum](https://www.choicehacking.com/2025/12/01/concave-vs-convex-strategy-how-to-grow-your-business-with-the-power-of-momentum/): The secret to business growth is turning convex surfaces into concave surfaces. Let me explain… Think of business like golf. (Don’t worry, you don’t have to play golf to follow this metaphor.) The goal of the game is to hit the ball into a hole. But the hole is put in different places - some harder
- [How to Get Clients: The Real Reason Your Offer Isn't Selling](https://www.choicehacking.com/2025/11/17/how-to-get-clients-the-real-reason-your-offer-isnt-selling-pill-vs-peanut-butter/): There’s a simple concept I keep coming back to because it explains 98 percent of why really smart people struggle to get clients and sell their services: Most people don’t know which part of their offer is the pill, and which part is the peanut butter. Let me explain… If you’ve ever had to give
- [Are You a Niche Down Nancy? How to Pick a Profitable Niche for Your Business](https://www.choicehacking.com/2025/12/07/how-to-get-clients-is-niche-down-nancy-killing-your-business/): Today I want to introduce you to someone I call Niche Down Nancy. Niche Down Nancy is struggling to find buyers for her business. Because she’s always heard the online business gurus say, “Riches are in the niches!” Niche Down Nancy has been second-guessing her target buyer. Btw - If you haven’t heard the term
- [[VIDEO] Signature IP: How to Get Clients' Attention](https://www.choicehacking.com/2025/12/18/video-how-your-business-can-get-clients-attention-in-2026/): Getting clients in a crowded market keeps getting harder, and this year will be no different. The distractions are louder, the choices all look the same, and being great at what you do is just no longer enough to get clients. In my new YouTube video “How Your Business Can Get Clients' Attention,” I'll explain
- [Marketing is Memory-Making: How to Acutally Grow Your Business with Marketing](https://www.choicehacking.com/2023/01/16/how-marketing-creates-memories/): Discover how marketing creates memories and learn how to use this to your advantage. Explore the power of cognitive biases and their impact on decision-making.
- [How Your Business Can (Finally) Get Your Ideal Clients' Attention](https://www.choicehacking.com/2025/12/12/how-your-business-can-finally-get-your-ideal-clients-attention/): You're excellent at what you do, but in a crowded market where anyone with a laptop can start a business, being good isn't good enough anymore. You have to find a way to stand out in the crowd. Because when everyone sounds the same, buyers can't tell the difference between you and someone charging half
- [How to Get Clients: A Psychology-Based System for Consistent Growth](https://www.choicehacking.com/2025/11/13/how-to-get-clients-a-psychology-based-system-for-consistent-growth/): Why You're Doing Everything Right, But Still Not Getting Clients Recently I was chatting with one of my new Chief Business Copilot members (we'll call her M), a talented and experienced consultant who was struggling to find clients for her business. M has impressive Fortune 500 experience, a strong track record, great testimonials, and a
- [How to Name a New Product: A Step-by-Step Guide](https://www.choicehacking.com/2025/12/08/how-to-name-a-new-product-a-step-by-step-guide/): Why Naming a Product is So Important A name is the face of your product. It needs to capture your essence, values, and what makes you different from the competition. It should be the most unique, yet relatable thing about your product. That’s a lot of pressure to hang on a word or two. Especially
- [How Domino’s Became the World’s Biggest Pizza Chain: How to Create a Brand Comeback](https://www.choicehacking.com/2023/01/06/how-dominos-used-psychology/): Dominos Pizza took a leap into the psychology of marketing and it paid off! Read this article to learn how the company rose from disaster to become the world's largest pizza chain.
- [How Trader Joe’s Used Psychology to Become America's Best-Loved Grocer](https://www.choicehacking.com/2020/08/24/trader-joes/): Learn how the Choice Overload Effect helps Trader Joe's punch far above their weight in the American grocery industry.
- [10 Ways Disney Parks Uses Psychology: How to Create the Happiest Place on Earth](https://www.choicehacking.com/2022/01/06/10-ways-disneyland-used-psychology/): Ever wondered why people love Disney? Disneyland used psychology to make their park experience magical and effective for guests.
- [How Costco Used Psychology to Perfect Its Experience: How to Create a Brand People Love](https://www.choicehacking.com/2021/06/03/how-costco-used-psychology/): Interested in how Costco used psychology to grow into the king of clubhouse stores? This article outlines their most effective tactics.
- [How Amazon Used Psychology to Grow: How to Get the World Addicted to Your Business](https://www.choicehacking.com/2020/08/02/amazon-customer-experience/): Did you know that Amazon uses psychology to create their experience? By applying several principles - Defaults, Anchoring, and more.
- [How IKEA Used Psychology To Become the World’s Largest Furniture Retailer](https://www.choicehacking.com/2020/10/28/how-ikea-uses-psychology-to-become-the-worlds-largest-furniture-retailer/): IKEA is the world’s largest furniture retailer. But did you know that IKEA uses psychology to help drive that success?
- [How Netflix Used Psychology to Perfect Its Product: How to Win the Streaming Wars](https://www.choicehacking.com/2021/11/04/how-netflix-uses-psychology-to-perfect-their-customer-experience/): Ever wondered how Netflix keeps us binge watching? It's partly down to how Netflix used psychology to design its experience.
- [The Hidden Psychology of Netflix Thumbnails: How to Capture User Attention](https://www.choicehacking.com/2025/11/27/the-hidden-psychology-of-netflix-thumbnails/): This is an article from my series on the psychology behind Netflix's success. To learn more, start with this article: Five Ways Netflix Used Psychology to Become the World’s Biggest Streaming Platform Netflix’s entire $442B business hinges on one simple marketing channel: The humble thumbnail. Netflix users only look at a thumbnail for 1.8 seconds.
- [The Psychological Failure of New Coke: How to Nearly Destroy a $330B Company](https://www.choicehacking.com/2022/04/19/the-psychological-failure-of-new-coke/): It's one of the biggest fails in business history — New Coke. You might think you know the story. A classic brand foolishly replaces its classic product, and customers rebel. But contrary to popular belief, New Coke was a great idea and a great product - even if it was a huge marketing disaster. It's all down to
- [The Psychology Behind Kmart's $25B Failure: How to Kill a Company By Ignoring Customers for Profit](https://www.choicehacking.com/2024/02/09/the-secret-psychology-behind-kmarts-failure/): It’s one of the biggest fails in business history - Kmart. You may think you know the story - a big brand stops caring about customers, who run to online competitors. But contrary to popular belief, Kmart’s problems were way bigger than Amazon. And actually, lots of them weren’t even Kmart’s fault. Today I’m breaking
- [The Psychology Behind Quibi’s $2B Fail: How to Have All the Money in the World & Still Fail](https://www.choicehacking.com/2024/01/03/the-psychology-behind-quibis-2b-fail/): It’s one of the biggest fails in business history — Quibi. You may think you know the story: Business royalty raise almost 2 billion dollars to start the latest and greatest streaming platform — and it falls flat on its face in record time. Only 7 months from launch to shutdown. But contrary to popular belief, Quibi was not
- [The Downfall of Blackberry: How to Destroy Your Own Business](https://www.choicehacking.com/2025/11/25/the-psychology-behind-blackberrys-failure/): Prefer to watch? Check out the YouTube video below: It’s one of the biggest FAILS in business history - BlackBerry. You may think you know the story - Apple launches the iPhone and wipes out an old-school tech giant that couldn’t keep up. But contrary to popular belief, BlackBerry’s problems weren’t really about the touchscreens
- [The Psychology Behind RadioShack's Downfall: How to Destroy a Ubiquitous Brand](https://www.choicehacking.com/2025/11/25/the-psychology-behind-radioshacks-downfall/): Prefer to watch? Check out the YouTube video below: It’s one of the biggest fails in business history - Radio Shack. You might think you know the story, another old-fashioned retailer killed by the internet because it didn’t change fast enough. But contrary to popular belief, Radio Shack’s biggest problems weren’t really about Amazon or
- [The Psychology Behind Why Sears Failed: How to Destroy Beloved Brand](https://www.choicehacking.com/2025/11/25/the-psychology-behind-why-sears-failed/): Prefer to watch? Check out the YouTube video below: It’s one of the biggest FAILS in business history - Sears. You may think you know the story, but contrary to popular belief, Sears' problems weren't just about Amazon or online shopping. And actually, many of their biggest mistakes happened decades before the internet even existed.
- [The Psychology Behind The Downfall of Toys R Us: How a Changing Market Killed a Retail Icon](https://www.choicehacking.com/2025/11/25/the-psychology-behind-the-fall-of-toys-r-us/): Prefer to watch? Check out the YouTube video below: It's one of the biggest FAILS in business history - Toys"R"Us. You may think you know the story - Amazon swoops in and destroys an old school business model that couldn't keep up with the times. But contrary to popular belief, Toys"R"Us' problems weren't really about
- [How Red Bull Uses Psychology to Sell 15k Cans a Minute: How New Products Can Get Attention](https://www.choicehacking.com/2022/11/07/red-bull-psychology/): Since Red Bull launched in 1987, it’s sold more than 100 billion cans. Every year, it sells about 15,000 cans every single minute (that’s about 8 billion a year). Its logo is recognized around the world, not only on its cans but also on its Formula 1 team cars. But it wasn’t always so successful.
- [How Nike Built a $400M Brand with This Surprising Partner: How to Sell Abstract Benefits](https://www.choicehacking.com/2025/12/01/how-nike-built-a-400m-brand-with-this-surprising-partner/): Abstract ideas need concrete proof. In the 1980s Nike made athlete partnerships a billion dollar business. And they’ve had some memorable ones - Michael Jordan, Tiger Woods, Serena Williams, and more. But one of their most successful athlete partnerships is one you might’ve forgotten (or never seen before)… You see in 1989, Nike had a
- [How Patagonia Made $543M with Buyer Psychology: How to Stand Out When Your Competitors Are Big, Powerful, and Loud](https://www.choicehacking.com/2025/12/03/how-patagonia-made-543m-with-buyer-psychology/): The best way to get attention is by being different - even if it feels uncomfortable or risky at the time. Black Friday kicks off the retail holiday season. Brands roll out their biggest discounts and spend billions on non-stop Black Friday ads. 99% of brands push a message of “buy now, buy fast, buy
- [What Starbucks’ Pumpkin Spice Latte Irresistible: How to Get Buyers' Attention in a Crowded Market](https://www.choicehacking.com/2024/10/16/the-surprising-psychology-that-makes-starbucks-pumpkin-spice-latte-irresistible/): I have a confession to make - I’m a huge Starbucks fan. I know in some of your eyes that might make me basic or tacky or “very American,” but it’s the truth. I grew up watching Friends and Frasier and both shows made the idea of going to a “coffee shop” seem like an
- [How Grey Goose Used Psychology to Become a $4B Brand: How to Create An Unignorable Brand Story](https://www.choicehacking.com/2023/07/13/psychological-marketing-genius-sydney-frank/): Prefer to watch this case study? Check out the video below or keep reading. In 1997, a marketing genius named Sidney Frank built a brand that went from $0 in sales to being sold for $2 billion in an all cash deal to Bacardi.In only 8 years. Unsurprisingly, Frank used psychology and behavioral science to
- [How Jo Malone Used Psychology to Conquer the World: The Sales Power of Becoming Familiar](https://www.choicehacking.com/2025/11/25/how-this-tiny-perfume-brand-used-psychology-to-conquer-the-world/): Jo Malone, a popular British perfume brand (also the name of its founder), wanted to crack the lucrative U.S. market. These days, Jo Malone is a part of the $32B beauty conglomerate Estée Lauder. But when it first tried to expand into the U.S. it was… a cult brand to put it politely. And they
- [How Vuori Used Buyer Psychology to Build a $4B Brand: How a New Brand Found Its Market](https://www.choicehacking.com/2026/01/15/how-vuori-used-buyer-psychology-to-build-a-4b-brand/): The Story of Vuori Sometimes opportunity shows up disguised as competition. A 2x failed entrepreneur, accountant Joe Kudla had settled back into his 9-5 job to take a mental break and try to save some cash. He lived in the picturesque California surf town of Encinitas located along the famous Pacific Coast Highway, about 100
- [5 Genius Ways Starbucks Used Psychology to Become the King of Coffee](https://www.choicehacking.com/2021/11/04/starbucks-psychology-king-of-coffee/): Ever wonder how Starbucks became the kings of coffee? You might be surprised to learn Starbucks used psychology to grow so big.
- [How Apple Uses Psychology to Sell the iPhone: Their Marketing Strategy, Unboxed](https://www.choicehacking.com/2022/03/07/apples-marketing-case-study-iphone/): Ever wonder how Apple's marketing gets you to pay $1000+ for iPhone? It's partly down to their use of psychology and behavioral science...
- [How the Starbucks Rewards App Uses Psychology to Make Their Brand a Habit](https://www.choicehacking.com/2023/04/27/starbucks-rewards-psychology/): Starbucks Rewards is one of the world's most effective loyalty apps. Unsurprisingly there’s some marketing psychology at play:
- [The Psychology Behind Spotify Wrapped: How to Use Personalization to Grow Your Business](https://www.choicehacking.com/2023/11/27/how-spotify-used-psychology/): How did Spotify become one of the world’s most admired brands? Unsurprisingly, it’s down to a bit of psychology applied knowingly (or not) to its experience...
- [How Disney Makes People Love Waiting: How to Handle Delays, Setbacks, & Standing in Line](https://www.choicehacking.com/2025/12/07/how-disney-makes-people-love-waiting-and-you-can-too/): What Happens to Our Brains When We're Forced to Wait People are happier when they're busy, even when they're forced to be busy. In the 1940s, New York City had a growing problem. Because of advancements in construction and elevator technology, skyscrapers were suddenly transforming the post-war skyline. As amazing as they were, this new
- [How Coca-Cola and Head & Shoulders Built Buying Habits: How to Create Repeat Customers](https://www.choicehacking.com/2025/12/07/how-coca-cola-and-head-shoulders-build-buying-habits-with-psychology/): Why Business Struggle to Get Repeat Buyers Most products get bought once and forgotten. People like what they buy, yet drift back to old brands or try something new. Repeat customers come from building habits - when buying a specific product or brand becomes part of your routine, choosing the brand feels easy and familiar.
- [How Taco Bell Sold Mystery For $1: The Psychology Behind Why Curiosity Makes People Buy](https://www.choicehacking.com/2025/12/07/how-taco-bell-sold-mystery-for-1-and-you-can-too/): Why Mystery in Marketing Can Grab So Much Attention The human brain hates “open loops” - they make us crave answers. It’s the difference between a headline that says, “Top 10 Animals That Look Like Famous Actors” Or a headline that opens a psychological loop by saying, “Top 10 Animals That Look Like Famous Actors. Number 6
- [The Trap of Maslow’s Hammer: Why Familiar Solutions Can Fail You](https://www.choicehacking.com/2024/03/01/what-is-maslows-hammer/): What is Maslow's Hammer? Maslow's Hammer says that we rely too much on familiar tools (not because they're good - only because they're familiar). As the saying goes, “When you have a hammer, everything’s a nail.” It's why doctors are more likely to recommend surgery for back pain than alternative treatments like massage or chiro.
- [The Barnum Effect: Why We're Enchanted by Tarot, Astrology, and Myers-Briggs](https://www.choicehacking.com/2024/03/19/what-is-the-barnum-effect/): Quick Definition: The Barnum Effect, also called the Forer Effect or the Fallacy of Personal Validation, says that we tend to believe generic descriptions of our personality - which could apply to basically anyone - specifically describe us. What is the Barnum Effect? The Barnum Effect says that we tend to believe generic descriptions of our personality
- [What Is Survivorship Bias? Definition, Examples, and Why It Misleads Us](https://www.choicehacking.com/2024/03/13/survivorship-bias-the-secret-psychological-danger-in-success/): Explore how Survivorship Bias leads to flawed decisions by only considering successes and overlooking failures, with real-life examples and tips to avoid it."
- [The Hidden Dangers of Hindsight Bias: When the Past Deceives](https://www.choicehacking.com/2024/03/21/the-hidden-dangers-of-hindsight-bias-when-the-past-deceives/): Explore the hidden dangers of hindsight bias and how it distorts our perception of past events. Learn to recognize and counteract this bias in decision-making.
- [How Confirmation Bias Can Sabotage Your Decision-Making](https://www.choicehacking.com/2020/05/31/confirmation-bias/): The Definition of Confirmation Bias. Coined by psychologist Peter Wason, Confirmation Bias describes peoples' tendency to search for, interpret, and...
- [Unskilled and Unaware: What is the Dunning-Kruger Effect?](https://www.choicehacking.com/2022/08/20/dunning-kruger/): Ever worked with someone whose knowledge and experience didn't match their level of confidence? They were probably falling victim to the Dunning-Kruger Effect.
- [16 Behavioral Barriers That Could Be Stopping Your Customers From Buying (Free Download)](https://www.choicehacking.com/2023/06/10/16-behavioral-barriers/): What is a Behavioral Barrier? Behavioral barriers are the psychological, emotional, or cognitive challenges that can stop customers from doing what we want them to do (whether that's engaging with our app, buying our product, and more). When we're applying behavioral science and marketing psychology to an experience, it's critical that we start to figure
- [Reactance: Why People Ignore Expert Advice (and How Psychology Can Help Them Listen)](https://www.choicehacking.com/2026/01/08/reactance-why-people-ignore-expert-advice-and-how-psychology-can-help-them-listen/): Behavior is the end result of a prevailing story in one’s mind: change the story and the behavior will change.”― Dr. Jacinta Mpalyenkana In 2020 we were all asked to change our behavior in some way, in service of “flattening the curve” — using social distancing measures to slow the spread of an illness so that fewer
- [Unlock the Power of Priming in Your Customer Experience (But Beware of This...)](https://www.choicehacking.com/2021/04/15/what-is-priming/): First demonstrated in the 1970s, priming is when our brains call on unconscious connections in response to a stimulus (also ...
- [Silent Decision-Makers: How Defaults Guide Decisions](https://www.choicehacking.com/2020/11/09/what-is-the-default-effect/): Learn why customers don't change their default settings - and how business can take advantage of this so-called Default Effect.
- [What is Idleness Aversion?](https://www.choicehacking.com/2022/04/06/what-is-idleness-aversion/): Idleness Aversion says that people are happier when they’re busier. Even if we’re forced to be busy, we still prefer it to just waiting around. Learn more...
- [What is the Fresh Start Effect? Why New Beginnings Spark Change](https://www.choicehacking.com/2020/08/03/what-is-the-fresh-start-effect/): New beginnings, such as a new year, a new week, or even a new day, can trigger a surge in motivation and inspire positive changes in behavior. Discover how you can use it to your advantage in marketing.
- [To Make Your Product a Habit, Start With These Powerful Triggers](https://www.choicehacking.com/2024/03/22/to-make-your-product-a-habit-start-with-these-powerful-triggers/): Learn how to create customer habits using powerful triggers like time, mood, location, and social influences. Discover techniques to boost product usage.
- [The Habit Loop: How Your Environment Changes Your Behavior](https://www.choicehacking.com/2022/12/16/habit-loop/): Want to change your bad habits? Here's how the habit loop molds your thoughts, feelings, and behaviors.
- [What Is the Self-Reference Effect? How It Works, Why It Matters & Examples](https://www.choicehacking.com/2020/08/14/self-reference-effect/): Learn how the Self-Reference Effect can help you create a customer experience that resonates with people on a deeper level.
- [False Consensus Effect: Why it’s so hard to understand customers](https://www.choicehacking.com/2023/05/09/false-consensus-effect-why-its-so-hard-to-understand-customers/): Quick Definition: The False Consensus Effect describes peoples’ tendency to think that our own beliefs, behaviors, and thoughts are more common in the general population than they actually are. One of the biggest challenges in design marketing is empathy — feeling what your customers feel. Why is it so important to have empathy for your customers? It’s down to
- [What is Authority Bias (and How to Use It to Drive Sales)?](https://www.choicehacking.com/2025/12/04/what-is-authority-bias-and-how-to-use-it-to-drive-sales/): This principle says that people are more likely to follow the lead of knowledgeable experts. For example, Experimental research in healthcare settings shows that patients rate clinicians as more qualified and competent when more diplomas and credentials are visibly displayed in the consulting room [source]. When you're creating offers, marketing, messaging, and content you need
- [What is In-Group Bias? How to Beat This Sneaky Thinking Trap](https://www.choicehacking.com/2023/02/06/what-is-in-group-bias/): Quick Definition: In-Group Bias (also called In-Group Favoritism) describes peoples’ tendency to favor those who belong to the same “groups” they do. Have you ever fallen into this sneaky thinking trap? Let’s say your interviewing two people for the same job: ✅ Person A is extremely qualified and experienced. You had a good interview, and they
- [What is Social Proof? 7 Marketing Examples & How to Use It To Drive More Sales](https://www.choicehacking.com/2021/06/24/using-social-proof-to-perfect-your-experience/): Interested in using Social Proof to improve your customer experience, marketing, and digital experience? Here's my beginners guide.
- [What is Availability Bias? How Recent Events Trick Our Brains](https://www.choicehacking.com/2022/03/18/what-is-availability-bias/): Learn about this sneaky cognitive bias that tricks us into making bad decisions: What it is, why it happens, and how to beat it.
- [What is Cognitive Fluency? How to Use It & Real Marketing Examples](https://www.choicehacking.com/2026/01/09/what-is-cognitive-fluency-how-to-use-it-real-marketing-examples/): Quick Definition: Cognitive Fluency describes how easy it is to understand and remember something. What is Cognitive Fluency? Cognitive Fluency in marketing basically comes down to this: Offers that are easy to understand are easy to buy. It might seem like common sense, but most people overcomplicate their marketing and their offers. When an offer
- [What is the Generation Effect?](https://www.choicehacking.com/2022/05/12/what-is-the-generation-effect/): Have you ever seen an ad that makes you think a bit before you “get it?” Like a tiny mental puzzle, you have to take a second to understand the message. But when you do, it seems to stick in your mind all day. It’s down to a behavioral science principle called the Generation Effect.
- [What is the Mere Urgency Effect?](https://www.choicehacking.com/2022/12/20/what-is-the-mere-urgency-effect/): Do you often feel rushed to make decisions quickly? This post explores the mere urgency effect and its implications when it comes to decision-making.
- [What Is the Zeigarnik Effect? Definition, Examples, and How It Works in Marketing](https://www.choicehacking.com/2021/07/08/what-is-zeigarnik-effect/): Learn more about the Zeigarnik Effect and how you can use it to create more effective UX, marketing, and product design strategies.
- [What is the Peak End Rule? Definition &  How It Can Make Your Business Unforgettable](https://www.choicehacking.com/2020/06/06/what-is-the-peak-end-rule/): 87% of organizations say traditional experiences no longer satisfy. Here's how to create an unforgettable experience with the Peak-end Rule.
- [What is the Concorde Fallacy? The High Cost of Falling In Love With an Idea](https://www.choicehacking.com/2024/03/01/what-is-the-concorde-fallacy/): What is the Concorde Fallacy? The Concorde Fallacy describes how we will continue to defend a bad investment, even when that defence costs more than just giving up. And if you’re new here, hi there – I’m Jen Clinehens (MS/MBA), founder of Choice Hacking. I’ve used buyer psychology and AI tools to create $250M+ in sales
- [Is the Sunk Cost Fallacy Clouding Your Decision-Making?](https://www.choicehacking.com/2023/11/20/is-the-sunk-cost-fallacy-clouding-your-decision-making/): Quick Definition: The Sunk Cost Fallacy says that people are more likely to commit to an activity if they’ve made a significant financial or time investment. Picture this: you're at a fancy Las Vegas buffet, enjoying a succulent meal. You get full, but then remember this buffet cost over $100. So you get up and force
- [Hyperbolic Discounting: Why Your Brain Betrays You (and How to Outsmart It)](https://www.choicehacking.com/2026/01/08/hyperbolic-discounting-why-your-brain-betrays-you-and-how-to-outsmart-it/): Why is it so hard to do things that we know are good for us in the long run but are uncomfortable in the moment? It’s like going to the gym first thing in the morning. You had the best intentions the night before, but when the alarm clock went off at 4:45 in the
- [What is Scarcity? How to Use it in Marketing](https://www.choicehacking.com/2022/12/22/what-is-scarcity/): Want to know the scoop on using scarcity in marketing? This post will explain what this strategy is, why it's important, and how you can start putting it into action today.
- [Narrative Bias: How Fascinating Stories Can Trick Our Brains](https://www.choicehacking.com/2023/04/14/storytelling-gone-wrong/): Discover the pitfalls of narrative and hindsight biases in decision-making. Learn how to avoid letting compelling stories lead to poor choices.
- [What is Salience? The Science of Being Unignorable](https://www.choicehacking.com/2020/09/11/what-is-salience-bias/): What is Salience Bias? Salience describes how prominent or emotionally striking something is. If an element seems to jump out from its ...
- [Von Restorff Effect: A Guaranteed Way to Capture Attention](https://www.choicehacking.com/2024/03/03/von-restorff-effect-a-guaranteed-way-to-capture-attention/): Brands spend millions every year tracking and analyzing what their competition is doing. And it's not always so they can steal their competition's best ideas. They know this surprising marketing truth: When you do the opposite of what your competition is doing, you'll capture more attention. Why does this work? It's down to a psychological
- [What is the Serial Position Effect?](https://www.choicehacking.com/2022/05/10/serial-position-effect/): Quick Definition: The Serial Position Effect says that people are more likely to remember items that appear at the beginning or end. Anything that’s in the middle of a list is harder to remember. Have you ever gone to the grocery store and forgotten the one thing you can in for, but managed to buy everything else
- [The Power of Ownership: What is the Endowment Effect?](https://www.choicehacking.com/2022/06/30/what-is-the-endowment-effect/): Have you ever been shopping and put something in your cart just to think about it? You weren’t sure if you were going to buy it, but you wanted to walk around with it for a bit to see if your mind changed. Did you end up buying it or putting it back on the
- [What is the IKEA Effect? How to Use It To Create Trust & Drive Sales](https://www.choicehacking.com/2020/08/28/ikea-effect/): Ever wonder what makes IKEA furniture so addicting? It's down to a behavioral science principle called the IKEA Effect.
- [What is the Halo Effect?](https://www.choicehacking.com/2020/06/30/what-is-the-halo-effect-examples/): The Halo Effect describes people’s tendency to let one positive trait guide their total opinion of a person, product, or experience.
- [The Simplicity Theory: Why Customers Prefer Simple Experiences](https://www.choicehacking.com/2020/09/03/what-is-simplicity-theory-why-people-prefer-simple-experiences/): There's one element all outstanding experiences share - simplicity. It's all down to the Simplicity Theory - a psychological principle.
- [Empathy-Driven Marketing: Secrets From Nike, Spotify And Disney](https://www.choicehacking.com/2025/11/30/empathy-driven-marketing-secrets-from-nike-spotify-and-disney/): One of the hills I’ll die on as a marketer is that empathy is more important than creativity. Tons of brands make super creative products, customer experiences, and ads that nobody cares about. They don't move the needle because they're not built to connect. In this article, I'm diving into how psychological principles like Emotional
- [The Surprising Truth About 'Ugly' Websites: How They Persuade with Powerful Mental Models](https://www.choicehacking.com/2024/12/09/the-surprising-truth-about-ugly-websites-how-they-persuade-with-powerful-mental-models/): In 2018, Jigsaw - a research unit inside of Google - wanted to learn how conspiracy theories spread online. But instead of relying on assumptions and second-hand information, they decided to meet 40+ American and British conspiracy theorists face-to-face. The Jigsaw executives were shocked by what they learned. Especially when they saw where the conspiracy
- [What is Temporal Distortion? How Businesses Use It to Trick Our Brains Into Spending](https://www.choicehacking.com/2021/03/03/what-is-temporal-distortion/): What is Temporal Distortion? Have you ever walked into a mall or a big-box store — like a Walmart, Target, or IKEA and lost track of time? Here's why...
- [What is the Mere Exposure Effect? Why Familiarity Creates Trust (and Sales)](https://www.choicehacking.com/2020/10/13/what-is-the-mere-exposure-effect/): Every business wants to stay top of mind with their customers. Learn how to use the Mere Exposure Effect to be your customers' first choice.
- [How to Create Posts That Get Clients (And Why You Need Algorithm Blinders)](https://www.choicehacking.com/2025/12/07/how-to-create-posts-that-get-clients-and-why-you-need-algorithm-blinders/): Why Most Business Owners Aren't Getting Clients from Social Media Content Every day I talk to clients who are obsessed with gaming algorithms. "Instagram is all about reels now, but they have to be more than 90 seconds to get pushed to people who don’t follow you." "If LinkedIn sees a link in your post
- [What is the Cashless Effect? Understanding Its Impact on Spending](https://www.choicehacking.com/2020/08/14/cashless-effect/): What the Cashless Effect tells us about the impact of subscriptions, credit card payments, and the pain of payment.
- [Five Ways Netflix Used Psychology to Become the World’s Biggest Streaming Platform](https://www.choicehacking.com/2021/02/24/five-ways-netflix-used-psychology-to-become-the-worlds-biggest-streaming-platform/): If there’s a company synonymous with a seamless customer experience, it’s Netflix. Discover how Netflix used psychology to create their CX.
- [Aldi's psychological secrets for rapid growth](https://www.choicehacking.com/2023/11/27/aldis-psychological-secrets/): Aldi — a “limited assortment” discount grocer with a cult following — is the fastest-growing grocer in both the US and the UK. The brand currently has more than 2,200 locations in the United States and is growing by 100 stores a year, nudging ever closer to rivals like Walmart, Costco, and Kroger. But even if you’ve never shopped
- [5 Ways Target Uses Psychology to Perfect Its Experience](https://www.choicehacking.com/2022/01/19/3-ways-target-uses-psychology-to-perfect-its-experience/): Cheap-chic retailer Target is one of the best-loved brands in America, and for good reason. Their store, pickup, delivery, and drive up experiences are industry-leading. They made $25 billion in 2021 with about 1900 stores dotted across the US. Fortune named them number seventeen on its annual “World’s Most Admired Companies” list. But it’s not
- [How Walmart Used Psychology to Become the World’s Largest Retailer](https://www.choicehacking.com/2020/11/24/walmart-psychology-behavioral-science/): Ever wondered how Walmart became the world's largest brand? Walmart used psychology to crack the customer code - consciously or not!
- [The Rise of Nike: The Psychology Behind Its Success](https://www.choicehacking.com/2021/11/29/rise-of-nike/): Nike are the world's biggest sports brand, but what's behind the rise of Nike? It's down to their use of psychology and behavioral science.
- [3 Ways IKEA and Walmart Apply the Peak-End Rule](https://www.choicehacking.com/2021/01/30/peak-end-3-ways-ikea-walmart-perfect-experiences/): How do the best companies create a customer experience that generates joy, happiness, and fond memories? To answer that question, it’s useful to understand how our brains create memories. Nobel-winning economist Daniel Kahneman explored this subject in a study about how people remember pain during a colonoscopy. He asked subjects to rate their discomfort during
- [The Gruen Effect: How IKEA’s Store Design Makes You Buy More](https://www.choicehacking.com/2021/01/02/gruen-effect-ikea/): One of the retailers best known for an engaging store experience is furniture retailer IKEA. Their stores are designed to put our emotions and ...
- [The 10 Reasons New Products Fail (According to Research)](https://www.choicehacking.com/2023/06/03/10-reasons-new-products-fail/): Have you ever launched a new product that failed? Or have you ever watched a new product fail right after launch? It might seem like a mystery - why some products fail and others fly off the shelves. But there's more science (and behavioral patterns) behind these fails than you might think. In 2016, a
- [How Adidas Uses Psychology to Create Abandoned Cart Emails That Convert](https://www.choicehacking.com/2023/06/05/5-minute-psychology-breakdown-adidas-abandoned-cart-email/): Abandoned cart emails can be relentless and boring - but they don't have to be. This abandoned cart email from Adidas grabs attention and packs a strong conversion punch, supercharged with psychology and behavioral science. Here's what I think it gets right, a few things I'd change and the psychology behind why. (I'm using the
- [How Skims Uses Psychology to Create Abandoned Cart Emails That Convert](https://www.choicehacking.com/2023/06/11/skims-marketing-abandoned-cart-email-psychology/): Abandoned cart emails can be relentless and boring - but they don't have to be. This abandoned cart email from Skims grabs attention and packs a strong conversion punch, supercharged with psychology and behavioral science. Here's what I think it gets right, a few things I'd change and the psychology behind why. (I'm using the
- [5 Surprising Copywriting Tips To Make Your Marketing Magnetic (Backed by Science)](https://www.choicehacking.com/2024/01/04/5-surprising-writing-tips-to-make-your-words-fascinating-backed-by-science/): Unlock the secrets to magnetic writing with proven strategies that make your words irresistible, enhancing engagement and persuasion in marketing.
- [Ethical Marketing: The Tempting Line Between Persuasion and Manipulation](https://www.choicehacking.com/2024/03/01/ethical-marketing-the-thin-tempting-line-between-persuasion-and-manipulation/): In our current economic environment, marketers are finding themselves at a crossroads - caught between the immense pressure to hit goals (and keep their jobs) and their ethics. This pressure has led some teams to use marketing psychology and behavioral science-based tactics known as deceptive (or dark) patterns - sometimes knowingly and sometimes not. When
- [7 Examples of Cognitive Bias: How to Identify & Avoid Them](https://www.choicehacking.com/2019/05/09/7-examples-of-cognitive-bias/): Everyone's thinking is subject to bias. Check out these examples of cognitive bias to learn how to avoid these errors in thinking.
- [What is the Blemishing Effect? Why Imperfections Aren't Always Bad](https://www.choicehacking.com/2024/03/21/what-is-the-blemishing-effect-why-imperfections-arent-always-bad/): What is the Blemishing Effect? This psychological principle says that when we show a little negative information alongside the positive, we can make something seem more attractive. Lots of brands use this effect to make themselves more lovable. And if you’re new here, hi there – I’m Jen Clinehens (MS/MBA), founder of Choice Hacking. I’ve used
- [How One Simple Psychology Insight Created a $41B Market](https://www.choicehacking.com/2026/01/09/how-one-simple-psychology-insight-created-a-41b-market/): If you want to change something’s value, change its meaning. In the fashion industry, there's a material that looks like leather, feels like leather, but isn’t leather or made from ANY animal materials. For decades, it was called "Pleather" – a combination of the words "plastic" and "leather" – and it was considered cheap, tacky,
- [The Cocktail Party Effect: A Simple Definition & How to Use It To Drive Sales](https://www.choicehacking.com/2020/07/26/cocktail-party-effect/): What is the Cocktail Party Effect? It seems like every company is chasing personalization. In fact, almost 70% of brands surveyed in a recent ...
- [5 Ways Uber Used Psychology to Perfect Its Experience](https://www.choicehacking.com/2021/12/16/5-ways-uber-used-psychology-to-perfect-its-experience/): Here's how Uber used psychology and behavioral science to grow its business and take on the taxi cab industry.
- [Grammarly: Email Psychology Breakdown](https://www.choicehacking.com/2023/07/08/grammarly-welcome-email/): Welcome emails are incredibly important for building customer relationships, driving brand engagement, and creating trust for your business. Here's an example of a Welcome email from AI writing tool Grammarly - what it gets right, what I'd change, and the psychology behind why. You can watch the video breakdown below, or keep reading for a
- [Jones Road Beauty: Email Psychology Breakdown](https://www.choicehacking.com/2023/07/08/jones-road-welcome-email/): 🧠 This welcome email from Jones Road Beauty has a lot to love (and some things I'd change). Here's the psychology behind what works & what doesn't 👇 You can watch the video breakdown below, or keep reading for a summary. 1. Subject Line "Don't forget to break the seal" ✅ This subject line speaks to
- [How Anthony Bourdain Used Parasocial Relationships to Build a Cult Following (and You Can, Too)](https://www.choicehacking.com/2025/12/04/how-anthony-bourdain-used-parasocial-relationships-to-build-a-cult-following-and-you-can-too/): The best content doesn’t create “leads” - it creates relationships. In 2000, an unknown chef named Anthony Bourdain published a book called Kitchen Confidential. Surprisingly for a professional chef, it wasn't a cookbook or a how-to guide. Instead, it was a raw, unfiltered look at the “dark underbelly” of working in professional kitchens, told through
- [How Xerox Created a $10B Market with One Simple Psychology Principle](https://www.choicehacking.com/2025/12/08/how-xerox-created-a-10b-market-with-one-simple-psychology-principle/): It's easier to say yes when you have nothing to lose. In 1959, Xerox launched their groundbreaking 914 office copier. It was the first commercial copier and getting it adopted was - to put it mildly - an uphill battle. To most office managers in the 1950s, copiers felt expensive and unnecessary. First, the price
- [26 Ways to Use Psychology in Your Marketing (with Examples)](https://www.choicehacking.com/2023/11/15/26-ways/): Do you have a good grasp on the basics of marketing psychology and behavioral science, but just need a few thought starters to get going? Here are 26 ideas and examples that can help: 1. Use social proof by displaying customer reviews and testimonials on your website and in your marketing materials, like Ahrefs. 2. Use the scarcity
- [Why Simple Marketing Works: The Psychology of Cognitive Fluency](https://www.choicehacking.com/2025/11/27/why-simple-marketing-works-the-psychology-of-cognitive-fluency/): Have you ever felt overwhelmed by the amount of information and choice you have to deal with every day? You aren't alone - each day the average human has to make thousands of decisions. But no one wants to feel confused, anxious, and overwhelmed. That's why it's critical that we make our marketing, offers, and
- [How to Launch a New Product like Disney, Apple, & Netflix](https://www.choicehacking.com/2025/03/28/how-to-launch-a-new-product-like-disney-apple-netflix/): To sell something new, make it familiar. To sell something familiar, make it new. When Disney decided to enter the cruise industry with the launch of its own ship - Disney Magic - they faced a big challenge: Cruise ships had a perception problem. In 1998, most families saw them as floating retirement homes. Or party
- [How to Reframe a Problem: Meaning, Examples, and Why It Works](https://www.choicehacking.com/2024/04/17/how-to-solve-impossible-problems-reframing/): Discover how reframing your perspective can solve seemingly impossible problems. Learn practical techniques and examples to improve problem-solving skills.
- [10 Cognitive Biases and How to Outsmart Them (Part 2)](https://www.choicehacking.com/2023/06/30/10-cognitive-biases/): What Are Cognitive Biases? A cognitive bias is a systematic error in thinking. It also works as a mental shortcut to making decisions or judgements. Everyone is susceptible to cognitive bias, no matter their age, gender, or cultural background. Why do cognitive biases exist? Our brains need to take in an incredible amount of information
- [How Peloton Used Psychology to Make Exercise Addictive](https://www.choicehacking.com/2020/06/25/peloton-digital-experience/): Peloton has made exercise addictive, but did you know that Peloton uses psychology to get people commited to healthy living?
- [10 Cognitive Biases and How to Outsmart Them (Part 1)](https://www.choicehacking.com/2024/02/26/10-cognitive-biases-part-1/): A cognitive bias is a systematic error in thinking. It also works as a mental shortcut to making decisions. Here are a few common biases and how to fight them.
- [How to Create Lead Magnets That Attract Paying Clients](https://www.choicehacking.com/2025/11/27/how-to-create-a-lead-magnet-that-attracts-paying-clients-not-freebie-hunters/): This article is part of my “How to Get Clients” series for consultants and solo business owners. I recommend starting with this post: How to Get Clients: A Psychology-Based System for Consistent Growth If you're looking to grow your business with email marketing, you've probably heard you need a lead magnet to attract subscribers. But
- [The Biggest Mistake People Make About B2B Marketing](https://www.choicehacking.com/2024/02/11/the-biggest-mistake-people-make-about-b2b-marketing/): One of the biggest marketing mistakes I've seen in my career is the well-repeated saying: "B2B and B2C marketing are basically the same. Business are just made up of people, after all." It makes sense on the surface - in fact, I've been guilty of this one myself. But when you dig into the dynamics
- [How to Get Companies to Try New Things](https://www.choicehacking.com/2023/05/23/new-ways-of-working/): Learn strategies to implement new ways of working in companies using behavioral science and design thinking. Overcome resistance and drive innovation.
- [The 4 Psychological Drivers of Conversion](https://www.choicehacking.com/2024/12/03/the-4-psychological-drivers-of-conversion/): Conversion - a topic that lots of marketers, entrepreneurs, and consultants tend overcomplicate. In reality, whether someone buys from you or not is based on only four simple psychological drivers: Trust Attention Simplicity Emotion If your marketing or customer experience aren't delivering conversions as well as they should, one of these elements is to blame.
- [[VIDEO] How to Create Posts That Get Clients (Even If You Have 0 Followers Today)](https://www.choicehacking.com/2025/12/18/video-how-to-create-posts-that-get-clients-even-if-you-have-0-followers-today/): 👉️ Creating content that gets clients is easier than most people think, and this year it matters more than ever. Most posts get likes, but very few actually change how someone thinks. And that shift shift is what makes people trust you and buy from you. In my new YouTube video “How to Create Posts
- [[VIDEO] The SECRET PSYCHOLOGY of IKEA (why you hate it but can't stop buying)](https://www.choicehacking.com/2025/12/10/video-the-secret-psychology-of-ikea-why-you-hate-it-but-cant-stop-buying/): This video breaks down the psychology behind IKEA's design choices and how they influence spending, attention, and behavior. What You'll Learn in This Video: How sunk cost increases spending How IKEA warps time to keep people inside longer Why sensory overload boosts exploration and purchasing How the Peak End Rule shapes memorable experiences The IKEA
- [What is Decision Fatigue? How Your Brain Works Against Your Best Intentions](https://www.choicehacking.com/2023/04/14/decision-fatigue/): Have you ever been in line at the supermarket and seen a candy display near the register? Grocers know that the longer you shop, the less willpower you have, and the more likely you are to throw that candy bar in your cart.
- [How to Use Behavioral Science to Create a Positive Emotional Experience](https://www.choicehacking.com/2021/03/07/behavioral-science-emotional-experience/): There’s an “X factor” that the best customer experiences share - emotion. Learn how to use psychology and behavioral science to create it.
- [How to Solve Impossible Problems: Lateral Thinking](https://www.choicehacking.com/2025/12/14/how-to-solve-impossible-problems-lateral-thinking/): Every day we’re presented with what seem like impossible challenges. Issues that you can’t crack, even after weeks, months, or years of trying. How do you approach these challenges? Do you have a strategy that you follow, or do you just hope for the best? There’s a better way to solve impossible problems — improve the quality
- [How to Make Better Decisions: Are You a Satisficer or a Maximizer?](https://www.choicehacking.com/2025/12/14/how-to-make-better-decisions-are-you-a-satisficer-or-a-maximizer/): How do you feel when making a major life decision, like buying a house or changing jobs? Are you able to choose quickly and feel happy about what you picked? Or did you labor over every detail, examine every option, before finally settling on something? I remember the process of choosing a major in college.
- [How to Solve Impossible Problems: Inversion](https://www.choicehacking.com/2025/12/14/how-to-solve-impossible-problems-inversion/): Every day we’re presented with seemingly impossible challenges. Issues that you or your company can’t seem to crack. Even after weeks, months, or sometimes years of trying. How do you approach these challenges? Do you have a strategy that you follow, or do you just hold a brainstorming session and hope for the best? Do
- [How to Create Posts That Get Clients (Even If You Have 0 Followers Today)](https://www.choicehacking.com/2025/11/28/how-to-create-posts-that-get-clients-even-if-you-have-0-followers-today/): Prefer to watch? Check out the Youtube video below: Today I'm going to share the exact process I use to create social media posts that actually get clients — not just likes. Now, this might be a slightly different kind of post than you’re used to doing. But the good news is, it only takes
- [The Powerful Psychology of Free Samples](https://www.choicehacking.com/2021/03/23/how-the-psychology-of-sampling-can-improve-your-customer-experience/): Learn how the psychology of sampling can improve your customer experience. Increase sales and customer satisfaction by using the power of free samples.
- [How Psychology Saved McDonald's Most Controversial Product](https://www.choicehacking.com/2025/11/04/how-psychology-saved-mcdonalds-most-controversial-product/): In 1981, one of McDonald’s most divisive (and popular) products was launched - the McRib. And it quickly fell flat on its face. Removed from the menu in shame, it looked like it was all over for the McRib. But then McDonald’s made a tiny marketing psychology tweak that turned the McRib from a failure
- [How to Create Irresistible Abandoned Cart Emails Using Personalization and Social Proof](https://www.choicehacking.com/2025/11/30/how-to-create-irresistible-abandoned-cart-emails-using-personalization-and-social-proof/): This post is part of my series diving into what makes a persuasive abandoned cart email. To learn more, start with this post, "How to Use Urgency & Scarcity in Abandoned Cart Emails." What are Personalization & Social Proof? Before we dive deeply into how these principles can make our abandoned cart emails irresistible, let’s
- [Why Burberry Burned $13M of Its Own Products](https://www.choicehacking.com/2025/12/08/why-burberry-burned-13m-of-its-own-products/): Creating urgency is a surefire way to drive demand. But how you use it can make or break your brand. For certain types of brands, cutting supply won't create urgency. Only cutting prices. For others, urgency is all about limiting supply. Not lowering prices. And for some types of brands and industries, it's a mix
- [The Psychology Behind Slate Trucks (and Why Jeff Bezos is Backing Them)](https://www.choicehacking.com/2025/12/03/the-psychology-behind-slate-trucks-and-why-jeff-bezos-is-backing-them/): Picture this: A flat grey truck with no top of the line speaker system. No big navigation screen or fancy leather interior. Not even automatic windows. Just a plain, stripped-down, bare bones truck. And people are lining up to buy it. The company actually collected over 100,000 reservations in the two weeks post-launch. The company
- [What is the Goal Gradient Effect?](https://www.choicehacking.com/2020/06/21/goal-gradient-effect/): The Goal Gradient Effect states that people are motivated by how much is left to reach their target, not how far they’ve come.
- [How Coca-Cola Built the World’s Most Memorable Brand](https://www.choicehacking.com/2022/11/17/how-coca-cola-built-the-worlds-most-memorable-brand/): Discover how Coca-Cola became the world's most iconic brand. Explore the science of branding and the psychology of memory in this in-depth case study.
- [5 Surprising Ways Customer Journey Maps Help Create Better Marketing](https://www.choicehacking.com/2024/03/18/5-surprising-ways-customer-journey-maps-help-create-better-marketing/): What are Customer Journey Maps? Customer Journey Maps are a visual story about how people interact with your brand. They help companies gain a deep understanding of their customers and act as a bridge between the business and its buyers.In a single illustration, the journey map aims to capture the entire customer experience - and
- [The Choice Hacking Model: How I Use Psychology and Psychology-Driven AI to Create $1M+ Brands](https://www.choicehacking.com/2024/05/23/the-choice-hacking-philosophy-how-we-use-psychology-behavioral-science-and-ai-to-grow-brands/): Over my 20+ years of working with startups, scale-ups, and brands like McDonald's, AT&T, Adidas, and Starbucks I've developed the Choice Hacking Model. This is an approach to marketing that's built on behavioral science, neuroscience, and marketing psychology, the latest marketing effectiveness research, and a pragmatic approach to growing a business for the long-term. These
- [The Surprising Buyer Psychology (and Product) That Saved McDonald's](https://www.choicehacking.com/2025/11/30/the-surprising-buyer-psychology-and-product-that-saved-mcdonalds/): In the early 2000s, McDonald’s was struggling. Its sales were softening and they were facing increased competition for peoples’ fast food dollar. McDonald’s was searching for more sales everywhere, and they found a glaring hole in their own business: breakfast. You see, people loved their Sausage McMuffins and hashbrowns. But when it came to their
- [A Logo Isn't a Beauty Contest. It's a Memory-Making Tool.](https://www.choicehacking.com/2025/12/09/a-logo-isnt-a-beauty-contest-its-a-memory-making-tool/): A logo isn't a beauty contest. It's a memory-making tool. When you radically redesign a logo you're tearing up years - sometimes decades - of memory-building work. Jaguar caused some controversy last year because it did just that. Their new wordmark (right) was a radical departure from the existing logo on the left… From a
- [[VIDEO] Disneyland is a Psychological Trap. Here's How Walt Built It.](https://www.choicehacking.com/2025/12/10/video-disneyland-is-a-psychological-trap-heres-how-walt-built-it/): Disneyland feels magical because it was designed using buyer psychology - knowingly or not. This video breaks down the ideas behind the park, why the experience works, and how Imagineers used buyer psychology to shape guest behavior. And if you’re new here, hi there – I’m Jen Clinehens (MS/MBA), founder of Choice Hacking. I’ve used buyer psychology
- [How Apple & Chanel Used Social Proof to Become $1B+ Brands](https://www.choicehacking.com/2025/12/09/how-apple-chanel-used-social-proof-to-become-1b-brands/): Social Proof doesn’t just tell us what’s popular. It tells us what matters. This principle says that looking to the actions and words of others can give us psychological permission to try something new. Why Social Proof is Misunderstood Social Proof is often the first marketing psychology principle that people use or learn about, but
- [Is Shiny Object Sam Killing Your Business?](https://www.choicehacking.com/2025/12/09/is-shiny-object-sam-killing-your-business/): Shiny Object Sam kills more businesses than his competition ever could. Because he’s constantly distracted by shiny new things: Flash-in-the-pan marketing trends, new tools and platforms, whatever approach the new guru on the block is preaching… Sam sees new stuff and starts doubting himself, questioning if he’s doing enough, if these new approaches might be
- [How Buyer Psychology Almost Killed Tide (a $1.7B Brand)](https://www.choicehacking.com/2025/12/03/how-buyer-psychology-almost-killed-tide-a-1-7b-brand/): When the #1 detergent brand in the US (Tide) launched a new cold water detergent, they needed to make a critical decision: Would they keep their iconic orange bottle? Or would they keep the shape of the bottle, but change the color so customers didn't confuse normal Tide with “Cold Water” Tide? And if you’re
- [How Oreo Uses Psychology to Make $4B a Year](https://www.choicehacking.com/2025/11/30/how-oreo-uses-psychology-to-make-4b-a-year/): To keep people buying you need to make the familiar feel new, over and over again. When a brand, product, or an offer has been around awhile, it can be easy to think people are tired of it - but in reality it’s just become so familiar that it’s easy to miss. I call this
- [A Fascinating Interview with Earl Cox, CSO Emeritus at The Martin Agency](https://www.choicehacking.com/2024/04/30/choice-hacking-conversations-a-fascinating-interview-with-earl-cox-cso-emeritus-at-the-martin-agency/): Note: We sadly lost Earl in 2024 - he was an brilliant and generous mentor and Choice Hacking wouldn't be what it is today without him. I am very excited to share my conversation with Earl Cox. Earl is the Chief Strategy Officer Emeritus for the Martin Agency, an ad agency based in Richmond, Virginia,
- [How to Solve Impossible Problems: First Principles Thinking](https://www.choicehacking.com/2025/12/08/how-to-solve-impossible-problems-first-principles-thinking/): No matter your field of expertise, every day you’re presented with seemingly impossible challenges. Issues that you or your company can’t seem to crack, even after weeks, months, or years of trying. How do you approach these impossible challenges? Do you have a strategy that you follow, or do you just hold a brainstorming session
- [How Honda Sold 100M Vehicles with Psychology](https://www.choicehacking.com/2025/12/03/how-honda-sold-100m-vehicles-with-psychology/): Sometimes the biggest barrier to sales isn't features, benefits, or price - it's identity. In 1959, Honda was desperate to launch their motorcycle, the Super Cub - in the U.S. But they had a bit of a problem. Because in the 1950s, motorcycles were associated with leather-clad rebels, gang members, and social outcasts. Movies like
- [How Psychology Saved Febreze](https://www.choicehacking.com/2025/12/01/how-psychology-saved-this-1b-brand-febreze/): You won’t be loved if you can’t be remembered. A buyer psychology insight that Proctor & Gamble (P&G) found out the hard way. Known for creating iconic household names like Tide, Head & Shoulders, and Gillette, P&G literally invented the modern brand. And they’d just spent millions of dollars developing and launching a new brand
- [The Psychology of Panera’s Unlimited Coffee Subscription](https://www.choicehacking.com/2020/05/09/panera-customer-experience/): Panera now has an unlimited coffee subscription. Called MyPanera+Coffee, Panera uses psychology to create an incredible cashless experience.
- [How to Use Urgency & Scarcity in Abandoned Cart Emails](https://www.choicehacking.com/2025/11/28/how-to-use-urgency-scarcity-in-abandoned-cart-emails/): What are Scarcity & Urgency? Though two of the most used principles in marketing, Scarcity and Urgency are also among the most misused and misunderstood. What is Scarcity? This principle says that humans place a higher value on items that are hard to get our hands on — scarcity drives desire, a sense of urgency, and a
- [How Simplicity Saved Apple: The Psychology Behind Its Comeback](https://www.choicehacking.com/2022/10/27/how-psychology-saved-apple/): In 1997, Apple was 90 days from bankruptcy. But how Steve Jobs saved the company proved he was a master of customer psychology. Jobs returned as the head of Apple in 1997, 12 years after getting kicked out by his own board of directors and handpicked CEO John Scully. He’d kept himself busy, leading companies
- [Embracing Simplicity: How to Overcome Choice Overload and Ignite Customer Loyalty](https://www.choicehacking.com/2020/07/08/the-choice-overload-effect/): How the Choice Overload Effect affects customers - and how giving users and customers too much choice can backfire.
- [How to Solve Impossible Problems: SCAMPER Framework](https://www.choicehacking.com/2024/01/16/scamper-thinking-tools/): No matter your field of expertise, every day you’re presented with seemingly impossible challenges. Issues that you or your company can’t seem to crack, even after weeks, months, or years of trying. How do you approach these impossible challenges? Do you have a strategy that you follow, or do you just hold a brainstorming session
- [6 Essential Parts of a Customer Journey Map](https://www.choicehacking.com/2021/11/22/6-essential-parts-of-a-journey-map/): If you're like me, you do a lot of searching for example customer journey maps to get inspired. And you've probably noticed there are a lot ...
- [How Coursera Uses Psychology to Make Online Education Addictive](https://www.choicehacking.com/2020/09/29/how-coursera-uses-psychology-to-make-education-addictive/): Coursera struggles with low completion rates - here's how they apply several psychological strategies to overcome this.
- [How (and Why) You Need to Create Behavioral Personas](https://www.choicehacking.com/2024/04/04/how-and-why-you-need-to-create-behavioral-personas/): Use the power of behavioral personas to deeply understand your customers. Learn to create dynamic profiles based on real actions for targeted marketing.
- [How Uber Used Psychology to Manipulate Its Drivers](https://www.choicehacking.com/2022/08/17/uber-psychology-behavioral-science-part2/): Available in 600 cities spread across 65 countries with more than 75 million users, Uber has become the default transport choice for many. The scale and speed of adoption have been incredible, and Uber cites its unique business model and experience as the drivers. But underlying their massive growth lies a delicate system that has to be maintained
- [6 Customer Journey Map Examples & What We Can Learn From Them](https://www.choicehacking.com/2023/02/09/6-customer-journey-map-examples-what-we-can-learn-from-them/): Customer Journey Maps are a visual story about how people interact with your brand. They help you gain a deeper understanding of your customers, and act as a bridge between business and buyers. Journey Mapping has its roots in design but since it's become mainstream, the number of design approaches has exploded. Hundreds of consultants
- [When Good Intentions Backfire: What is the Cobra Effect?](https://www.choicehacking.com/2022/01/04/what-is-the-cobra-effect/): The Cobra Effect describes why rewards or incentives cause unintended negative outcomes. Here's how you can avoid it in business and design.
- [Why Steve Jobs Stole From a Hotel to Build the First Apple Store (And You Should Too)](https://www.choicehacking.com/2022/08/01/apple-store-ritz-carlton-psychology/): When Steve Jobs was designing the first Apple stores, he knew he needed some killer inspiration. Here's the story of where he found it and what he learned.
- [Mastering the Art of Customer Journey Mapping: A Step-by-Step Guide](https://www.choicehacking.com/2021/10/09/how-to-journey-map/): Want to learn how to create a customer journey map for UX, marketing, and product management? Check out our beginners guide here.
- [3 Ways to Apply Behavioral Science to Customer Journey Maps](https://www.choicehacking.com/2022/08/26/behavioral-science-journey-maps/): Make customer journey maps even better with a sprinkle of behavioral science and psychology.
- [How to Measure Customer Experience](https://www.choicehacking.com/2022/12/02/customer-experience-measurement/): “When CX initiatives don’t deliver, CEOs cease to support them, plain and simple... ‘connecting CX with business results’ is the key to gaining buy-in from CEOs, [so] why has this disconnect prevailed?” — Sampson Lee, Customer Think Customer experience measurement is a complex topic. Most experiences have multiple touchpoints, possibly in different channels, with different
- [Use This Framework for Fascinating & Memorable Presentations (Backed by Science)](https://www.choicehacking.com/2024/03/21/use-this-framework-for-fascinating-memorable-presentations-backed-by-science/): Most people hate presenting. Not because they don’t like crafting a story or building the PowerPoint deck but because capturing and maintaining an audience’s attention is really difficult. Creating engaging presentations is down to how we package our ideas. For many people, that can feel intimidating and difficult (and there’s usually a deadline to hit, which
- [This Brilliant Email Nails Customer Behavior Change](https://www.choicehacking.com/2023/01/01/customer-behavior-change/): My nine-year-old dog has been struggling with arthritis in her elbow, so our vet recently recommended YuMOVE - a joint supplement for dogs. As you can imagine, pet health is an emotional subject for many folks. We want to take good care of our pets, but it's not easy to create a new habit around a new
- [The Choice Hacking Triple S Blueprint™: Why Simple, Salient, and Soulful Experience Win](https://www.choicehacking.com/2024/05/23/the-choice-hacking-triple-s-blueprint-why-simple-salient-and-soulful-experience-win/): Over my 20+ years of working with startups, scale-ups, and brands like McDonald's, AT&T, Adidas, and Starbucks I've developed the Choice Hacking Triple S Blueprint™. This is an approach to marketing that's built on behavioral science and marketing psychology techniques, the latest marketing effectiveness research, and a pragmatic approach to growing a business for the
- [3 Ways IKEA Used Psychology to Conquer the Furniture World](https://www.choicehacking.com/2021/02/18/three-ways-ikea-used-psychology-to-become-the-worlds-largest-furniture-retailer/): Interested in how IKEA has become the furniture behemoth that it is today? It's partly down to how IKEA used psychology in its experience.
- [The Ultimate List of Behavioral Science Education Resources (2025)](https://www.choicehacking.com/2020/07/21/the-ultimate-list-of-behavioral-science-educational-resources/): Check out this list of behavioral science education courses, certificates, and degrees for designers, consultants, marketers, and more.
- [How Choice Hacking Helped a US-Based Social Media Firm Increase Their Free to Paid Conversions](https://www.choicehacking.com/2025/03/10/how-choice-hacking-helped-a-us-based-social-media-firm-increase-their-free-to-paid-conversions/): The Creator Economy has been booming And as with any gold rush, the folks selling the shovels are the ones who get rich. But what happens when you've built an amazing piece of software that creators love, but aren't getting maximum value from? In business terms that means moving more users from free to paid
- [How Choice Hacking Helped a Metaverse Healthcare App Turn Fat Loss from a Mental Mountain to an Inspirational Journey](https://www.choicehacking.com/2025/03/10/how-choice-hacking-helped-a-metaverse-healthcare-app-turn-fat-loss-from-a-mental-mountain-to-an-inspirational-journey/): How do you keep people motivated when their progress is invisible? This is a story about transforming unhealthy (and ingrained) customer behaviors to better habits, using psychology and behavioral science. MYND Therapeutics approached Choice Hacking to supercharge their app, wearable, and virtual reality-powered weight loss program with a science-based UX approach. Challenge 2.6 billion people
- [How Choice Hacking helped a US-based startup transform disaster preparedness behaviors](https://www.choicehacking.com/2025/03/10/how-choice-hacking-helped-a-us-based-startup-transform-disaster-preparedness-behaviors/): How do you change an ingrained customer behavior when their life literally depends on it? This is a story about transforming attitudes from “It’ll never happen to me” to “I’m ready for anything” using psychology and behavioral science. 84% of Americans live in areas that have experienced some form of a natural disaster in the past three
- [The Psychology Behind Elon Musk’s $0 Tesla Marketing Strategy](https://www.choicehacking.com/2021/11/04/the-psychology-behind-elon-musks-0-marketing-strategy-for-tesla/): Want to learn the psychological secrets behind the Tesla Marketing strategy? Here's what helped them grow with a $0 marketing budget.
- [Case Study: How Choice Hacking helped a U.S.-based eCommerce brand find 73% revenue increase with Customer Journey Mapping](https://www.choicehacking.com/2025/03/10/case-study-how-choice-hacking-helped-a-u-s-based-ecommerce-brand-find-73-revenue-increase-with-customer-journey-mapping/): Here’s how Choice Hacking found a 73% increase in revenue that our client had been overlooking for years. It all started with a Customer Journey Map 👇 Challenge This US-based eCommerce client knew they needed to get closer to their customer to spot opportunities to grow top-line revenue and customer lifetime value, but they weren't
- [How Choice Hacking helped a London-based agency win a $6M behavioral-science led pitch](https://www.choicehacking.com/2025/03/10/how-choice-hacking-helped-a-london-based-agency-win-a-6m-behavioral-science-led-pitch/): Everyone knows that giving blood is the right thing to do. But what happens when social and cultural pressures make doing the right thing, hard? That's the challenge the UK's NHS (National Health Service) posed to several global advertising agencies. The NHS is famously known for their use of applied Behavioural Science, so my agency
- [An introduction to the C.H.O.I.C.E. Model](https://www.choicehacking.com/2020/09/05/c-h-o-i-c-e-model/): The C.H.O.I.C.E. model will help you apply psychology and behavioral science to your user and customer experiences.
- [Netflix and the Psychology of Award-Winning Content](https://www.choicehacking.com/2021/03/30/netflix-and-the-psychology-of-award-winning-content/): Over the past two decades, Netflix has grown from a plucky startup to a company valued at nearly $400B. As of 2023, the platform had more than 280 million total customers. The brand has established an industry and disrupted its competition. But it’s no secret that for many years streaming services weren’t considered to be on the same
- [See the Process, Love the Product: The Power of Operational Transparency](https://www.choicehacking.com/2020/11/20/operational-transparency/): Have you ever been to Subway? Their use of operational transparency has created brand fans across the globe, in more than 41, 000 stores.
- [The Fascinating Psychology That Makes WORDLE So Addictive](https://www.choicehacking.com/2022/01/31/how-wordle-uses-psychology/): It started a few weeks ago. Tiny, colorful squares popping up on my Twitter feed.
- [Coaching Case Study: From "Random Acts of Marketing" to Deeply Understanding the Buyer](https://www.choicehacking.com/2024/06/12/coaching-case-study-from-random-acts-of-marketing-to-deeply-understanding-the-buyer/): Choice Hacking's personalized support gives technical founders a way to boost their marketing skills in one-on-one meetings with founder Jen Clinehens. Here's how I helped one SaaS entrepreneur figure out what makes his buyers tick, learn more about what successful strategic marketing looks like, asses his current marketing messages and approach, and then create a marketing
- [27 Ways Creative Agencies Can Use Behavioral Science](https://www.choicehacking.com/2023/04/11/27-ways-creative-agencies-can-use-behavioral-science/): I recently asked US and UK-based advertising professionals if/how they use Behavioral Science in their businesses. And the vast majority (53%) said “we see the potential but aren’t sure how to action it.” To help creative agencies get started applying Behavioral Science, I put together these 27 thought-starter questions ( that don't ask you to
- [The Psychological Power of Giving: What is Reciprocity?](https://www.choicehacking.com/2021/04/09/what-is-reciprocity/): Interested in learning more about the Reciprocity, a powerful persuasion principle? Start with our beginners guide here.
- [How Starbucks uses psychology to perfect its experience](https://www.choicehacking.com/2020/05/09/starbucks-customer-experience/): The Starbucks customer experience goes beyond a morning caffeine habit. Rising from a single shop in Seattle, the brand has changed coffee around the world.
- [How Uber uses psychology to perfect their customer experience](https://www.choicehacking.com/2020/07/15/how-uber-uses-psychology-to-perfect-their-customer-experience/): How Uber uses psychology and behavioral science to create an industry-leading experience and solve their customers' biggest pain points.
- [Is Your User Experience "Killing the Dog"?](https://www.choicehacking.com/2024/03/01/is-your-user-experience-killing-the-dog/): Here's a surprising psychological lesson from the classic comedy Anchorman (and how a test screening changed everything). You see, the plot of Anchorman was originally very different. When the original cut of the film was shown to test audiences, they couldn't stop laughing. But when it came time to give the movie a score, the
- [How to Use Behavioral Science to Improve Your Marketing & Customer Experience](https://www.choicehacking.com/2020/05/02/how-to-use-behavioral-science-to-improve-experience/): You’ve probably been hearing terms like behavioral science, psychology, or neuromarketing lately. What are they and can they improve your experience?
- [6 Books That Will Change The Way You Think About Experience Design](https://www.choicehacking.com/2020/06/06/6-books-experience-design/): The best psychology, behavioral science, and behavioral economics books for experience design, user experience, and customer experience pros.
- [The Art and Science of Meaningful Customer Experience](https://www.choicehacking.com/2021/07/02/the-art-and-science-of-meaningful-customer-experiences/): Creating meaningful customer experiences can be achieved using psychology and behavioral science. Learn how in this Choice Hacking article.
- [How Apple, Gymshark, and MrBeast Created Massive Growth With This Simple Psychology Principle](https://www.choicehacking.com/2021/11/03/social-proof-apple-gymshark-mrbeast/): Apple. Gymshark. MrBeast. On the surface, it might not look like these brands have much in common. But what if I told you that there was a persuasion principle that connected all three? Their success is down to many factors, but all three use a psychology principle called Social Proof to improve their products and
- [Making Mistakes Work for You: What is the Pratfall Effect?](https://www.choicehacking.com/2022/01/19/what-is-the-pratfall-effect/): The Prattfall Effect describes how people think of you when you make a mistake. Here's how you can use it in business and design.
- [Steal This Simple Formula for Changing Customer Behavior](https://www.choicehacking.com/2022/04/27/behavioral-science-target-behaviors/): Are you interested in changing customer behavior? It doesn’t matter if you’re a marketer, an experience designer, or a behavioral scientist — before you can change behavior, you need to figure out what you want people to do. These are called target behaviors, and they need to be defined before you can start thinking of solutions — the more
- [How to measure creative effectiveness, with science (not guesswork)](https://www.choicehacking.com/2022/10/12/creative-effectiveness-salience/): Have you ever spent weeks or months toiling over a marketing campaign, just to see it fall flat with customers when it goes live? “What went wrong?” your team asks themselves, disheartened (and maybe a little tipsy at the office Happy Hour). You might’ve missed measuring how attention-grabbing your marketing would be in the real
- [The Most Common Customer Mistake That Totally Kills Engagement](https://www.choicehacking.com/2022/11/06/ux-mistakes-observation/): Avoid costly UX mistakes with observational research. Learn how to gather insights, identify areas for improvement, and make data-driven design decisions.
- [This Design Tweak Created $300M in Sales](https://www.choicehacking.com/2022/12/15/friction-300m-button/): This is the story of how changing one button to remove a bit of friction, found $300M of annual revenue that was being left on the table.
- [Pre-Commitment: How to Keep Users Engaged](https://www.choicehacking.com/2023/01/13/precommitment/): Get your key users hooked with pre-commitment strategies! Understand why and how you can use pre-commitment to build better customer relationships and maximize ROI.
- [How Mini Used Psychology To Perfect Its U.S. Marketing Strategy](https://www.choicehacking.com/2023/03/23/mini-marketing-psychology/): Discover how Mini leveraged the Blemishing Effect in its U.S. marketing strategy to transform a 'flaw' into a strength and win over American hearts.
- [Read this before you hire a behavioral science expert for your creative agency](https://www.choicehacking.com/2023/04/20/before-you-hire-a-behavioral-science-expert/): Behavioral Science is a hot topic — but according to Choice Hacking research, more than 50% of agencies in the US and the UK don’t know where it fits, how it can help them, or — most importantly — how to hire for it inside an agency environment. Most folks assume they need to run out and find a Behavioral Scientist
- [Status Quo Bias: The Power of the “Devil You Know”](https://www.choicehacking.com/2023/05/02/status-quo-bias/): Quick Definition: Status Quo Bias says that people prefer to keep things they way they are, because they don’t want to run the risk that the new strategy might fail Have you ever worked for a company where all your new ideas were shot down? It probably wasn't because people didn't like your ideas. They were
- [Can you spot the difference? Apple vs IBM](https://www.choicehacking.com/2023/05/24/can-you-spot-the-difference-apple-vs-ibm-edition/): Explore the key differences in marketing strategies between Apple & IBM ads. Learn how emotional storytelling and rational arguments impact consumer engagement.
- [The Abilene Paradox: A Thinking Trap for Teams](https://www.choicehacking.com/2023/05/24/the-abilene-paradox-a-thinking-trap-for-teams/): Explore the Abilene Paradox, where groups make bad decisions just to "get along" with the group, and learn strategies to avoid this thinking trap.
- [6 Reasons Threads Will Win (and the psychology behind why)](https://www.choicehacking.com/2023/07/06/6-reasons-threads-will-win-and-the-psychology-behind-why/): Unless you're living under a rock, you've heard that Meta just released its Twitter knock-off called Threads. We're witnessing a fascinating marketing case study in real-time. Here's why this time, we've finally found our Twitter killer. Why Threads Will Succeed Where Others Have Failed The big challenge with any new social media platform is getting
- [AG1 Athletic Green: "Benefits" Email Psychology Breakdown](https://www.choicehacking.com/2024/04/10/ag1-athletic-green-benefits-email-psychology-breakdown/): 🧠 This education email from AG1 Athletic Greens has a lot to love (and some things I'd change). Here's the psychology behind what works & what doesn't 👇 You can watch the video breakdown below, or keep reading for a summary. 1. Subject Line "Come for the convenience, stay for the benefits" ❌ This gives clever but

## Pages

- [Choice Hacking: Brands win when they know what makes buyers tick](https://www.choicehacking.com/): Get closer to your customer and grow your business with marketing psychology, behavioral science, and AI. Case Studies, Courses, Coaching & Consulting
- [Work With Jen](https://www.choicehacking.com/work-with-jen/)
- [49 Things You Can Do Today to Sell Anything to Anyone](https://www.choicehacking.com/49-things/)
- [Coaching - Agency Marketing](https://www.choicehacking.com/coaching-agency/)
- [Coaching](https://www.choicehacking.com/coaching/)
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- [Your Corporate Escape Plan - YT](https://www.choicehacking.com/your-corporate-escape-plan-yt/)
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- [Behavioral Science, Marketing Psychology, and Predictive AI Training & Workshops](https://www.choicehacking.com/training/)
- [Confirmation: Training & Workshops](https://www.choicehacking.com/confirmation-training/)
- [Marketing Materials](https://www.choicehacking.com/marketing-materials/): Booked Jen Clinehens and need to find images and bios for podcasts, speaking, keynotes, etc.? Everything you need is here.
- [49 Things You Can Do Today to Sell Anything to Anyone - YT](https://www.choicehacking.com/49-things-to-sell-yt/)
- [49 Things You Can Do Today to Sell Anything to Anyone - FB](https://www.choicehacking.com/49-things-to-sell-fb/)
- [49 Things You Can Do Today to Sell Anything to Anyone - IG](https://www.choicehacking.com/49-things-to-sell-ig/)
- [Consulting Starter Kit - Meta](https://www.choicehacking.com/starter-kit-meta/)
- [Consulting Starter Kit - IG](https://www.choicehacking.com/starter-kit-ig/)
- [Info & Waitlist: Chief Business Copilot (YouTube)](https://www.choicehacking.com/cbc-invite-youtube/)
- [Download Your Free Copy of My Book "Choice Hacking: How to Use Psychology & Behavioral Science to Create an Experience That Sings" (YOUTUBE WPBS)](https://www.choicehacking.com/free-book-wpbs/)
- [Download Your Free Copy of My Book "Choice Hacking: How to Use Psychology & Behavioral Science to Create an Experience That Sings" (YOUTUBE CH)](https://www.choicehacking.com/free-book-ch/)
- [Download Your Free Copy of My Book "Choice Hacking: How to Use Psychology & Behavioral Science to Create an Experience That Sings" (E2C YOUTUBE)](https://www.choicehacking.com/free-book-yt/)
- [Choice Hacking: Free Marketing Psychology Newsletter (Podcast)](https://www.choicehacking.com/read-podcast/): Become the Business Buyers Can’t Forget👇 (Learn the psychology behind marketing that earns trust – and sales – in just 7 days) A free, 7-day email course that reveals the buyer psychology principles I’ve used to help generate $250M+ in sales for clients like Microsoft, McDonald’s, and Starbucks — and how to apply them to your
- [Get My Free Guide: "$1B Business Lessons"](https://www.choicehacking.com/billion-dollar-lessons/): Become the Business That Wins👇 (Learn the universal principles behind some of the world’s biggest and most innovative brands) Get my free guide that reveals insights from creating $250M+ in sales for clients like Microsoft, McDonald’s, and Starbucks — and how to use them to grow your own business (no matter its size). Trusted by people at brands
- [Download Your Free Copy of My Book "Choice Hacking: How to Use Psychology & Behavioral Science to Create an Experience That Sings"](https://www.choicehacking.com/free-book/)
- [Chief Business Copilot Waitlist Application (Email)](https://www.choicehacking.com/cbc-application-email/)
- [Choice Hacking: Free Marketing Psychology Newsletter (LinkedIn)](https://www.choicehacking.com/insights/): Become the ExpertClients Can’t Forget👇 (Learn the psychology behind marketing that earns trust – and sales – in just 7 days) A free, 7-day email course that reveals the buyer psychology principles I’ve used to help generate $250M+ in sales for clients like Microsoft, McDonald’s, and Starbucks — and how to apply them to your own
- [Consulting Starter Kit - Medium](https://www.choicehacking.com/starter-kit-medium/)
- [Consulting Starter Kit - Substack](https://www.choicehacking.com/starter-kit-substack/)
- [Perfect Price Checklist (YT)](https://www.choicehacking.com/perfect-price/)
- [Consulting Starter Kit](https://www.choicehacking.com/starter-kit/)
- [Business Audit & Goal Setting Printables](https://www.choicehacking.com/printables/)
- [Perfect Price Checklist (IG)](https://www.choicehacking.com/perfect-price-ig/)
- [Perfect Price Checklist Audit (LI)](https://www.choicehacking.com/perfect-price-li/)
- [Choice Hacking: Free Marketing Psychology Newsletter (Substack)](https://www.choicehacking.com/substack/): Become the Business Buyers Can’t Forget👇 (Learn the psychology behind marketing that earns trust – and sales – in just 7 days) A free, 7-day email course that reveals the buyer psychology principles I’ve used to help generate $250M+ in sales for clients like Microsoft, McDonald’s, and Starbucks — and how to apply them to your
- [Choice Hacking: Free Marketing Psychology Newsletter (Medium)](https://www.choicehacking.com/medium/): Become the Business Buyers Can’t Forget👇 (Learn the psychology behind marketing that earns trust – and sales – in just 7 days) A free, 7-day email course that reveals the buyer psychology principles I’ve used to help generate $250M+ in sales for clients like Microsoft, McDonald’s, and Starbucks — and how to apply them to your
- [Author: Jennifer Clinehens](https://www.choicehacking.com/author-jennifer-clinehens/): Jennifer Clinehens (MS/MBA) is a Buyer Psychology Expert, Business Coach, and Founder of Choice Hacking Ltd. She works (and has worked) as a business consultant for 20+ years for businesses of all sizes - from solo, startup, SMB, and Fortune 500 brands like Microsoft, T-Mobile, McDonald's, Starbucks, Pepsico, Lloyds Banking Group, Compare the Market, Adidas,
- [SILO: All Articles](https://www.choicehacking.com/all-articles/): All Articles From case studies to tactics, marketing strategy and more. Browse Choice Hacking's valuable buyer psychology and behavioral science posts.(Or just go to the top of this page and search for what you need) Post Categories Post Category Marketing Psychology Case Studies (81) Video Case Studies (2) Buyer Psychology Principles (59) Attention, Emotion & Memory (4) Habits (3) Marketing (50)
- [Welcome Choice Hacker!](https://www.choicehacking.com/welcome-to-the-newsletter/)
- [Choice Hacking: Get the $1M Solo Brand Blueprint (LI)](https://www.choicehacking.com/sbb-li/): Become the Business Buyers Can’t Forget👇 (Learn the psychology behind marketing that earns trust – and sales – in just 7 days) A free, 7-day email course that reveals the buyer psychology principles I’ve used to help generate $250M+ in sales for clients like Microsoft, McDonald’s, and Starbucks — and how to apply them to your
- [Choice Hacking: Free Marketing Psychology Newsletter (IG)](https://www.choicehacking.com/read-mobile/): Become the Business Buyers Can’t Forget👇 (Learn the psychology behind marketing that earns trust – and sales – in just 7 days) A free, 7-day email course that reveals the buyer psychology principles I’ve used to help generate $250M+ in sales for clients like Microsoft, McDonald’s, and Starbucks — and how to apply them to your
- [Choice Hacking: 13 Emotion-Based Buying Triggers Cards (LI)](https://www.choicehacking.com/emotion-cards-li/): Get your free Emotion-Based Buying Triggers cards below 👇 Trusted by people at brands like... Created by Jen Clinehens (MS/MBA) who's... ✅ Helped create $250M+ in sales and $10M+ in investment for brands like Microsoft, McDonald’s, Starbucks, and Adidas using buyer psychology and AI. ✅ Built and refined psychology-based marketing systems used by solo founders,
- [Choice Hacking: 13 Emotion-Based Buying Triggers Cards (IG)](https://www.choicehacking.com/emotions-ig/): Get your free Emotion-Based Buying Triggers cards below 👇 Trusted by people at brands like... Created by Jen Clinehens (MS/MBA) who's... ✅ Helped create $250M+ in sales and $10M+ in investment for brands like Microsoft, McDonald’s, Starbucks, and Adidas using buyer psychology and AI. ✅ Built and refined psychology-based marketing systems used by solo founders,
- [Choice Hacking: Free Marketing Psychology Quickstart Guide](https://www.choicehacking.com/choice-hacking-free-marketing-psychology-newsletter-copy/): Get your free Buyer Psychology Quick Start Guide👇 Trusted by people at brands like... Created by Jen Clinehens (MS/MBA) who's... ✅ Helped create $250M+ in sales and $10M+ in investment for brands like Microsoft, McDonald’s, Starbucks, and Adidas using buyer psychology and AI. ✅ Built and refined psychology-based marketing systems used by solo founders, SMBs,
- [Choice Hacking: 5 Free Pricing Psychology Prompts (IG)](https://www.choicehacking.com/pricing-prompts-ig/): Get 5 Free Pricing Psychology Prompts to Drive More Sales in 5 Minutes or Less👇 And join 10k+ entrepreneurs, coaches, consultants, and marketers from brands like Google, Coca-Cola, and Disney getting daily buyer psychology and AI insights to build $1M+ brands. You might’ve spotted us in: Lacey B. “I’m a total geek for user and
- [Pill & Peanut Butter Checklist: 5 Minutes to Figure Out If Your Offer Is Attracting Clients or Pushing Them Away](https://www.choicehacking.com/pill-peanutbutter-yt/): Become the Business Buyers Can’t Forget👇 5 Minutes to Figure Out If Your Offer Is Attracting Clients, or Pushing Them Away Get my free checklist built on the buyer psychology principles I’ve used to help generate $250M+ in sales for clients like Microsoft, McDonald’s, and Starbucks — and how to apply them to your own
- [Download 45 Psychology-Based Headline Templates (IG)](https://www.choicehacking.com/headlines-ig/): "My conversion rate went up 26% after downloading this..." 👇 1.3 seconds.* That’s how quickly someone will bounce from your landing page if your headline is weak. Share your email address to get 45 psychology-based headlines (that my Fortune 500 clients pay thousands for) to get your audience reading, clicking, and converting today👇 Trusted by
- [Choice Hacking: Free Marketing Psychology Newsletter (YouTube)](https://www.choicehacking.com/read/): Join the free Choice Hacking newsletter to get a free behavioral science and psychology case study for marketing, UX, and product management - every week.
- [How to Book Jen Clinehens to Speak at Your Next Event or Off-Site](https://www.choicehacking.com/book-jen/)
- [Download Your Free Copy of My Book "Choice Hacking: How to Use Psychology & Behavioral Science to Create an Experience That Sings" (IG)](https://www.choicehacking.com/free-book-ig/)
- [Choice Hacking: Free Marketing Psychology Newsletter (Website)](https://www.choicehacking.com/read-website/): Become the Business Buyers Can’t Forget👇 (Learn the psychology behind marketing that earns trust – and sales – in just 7 days) A free, 7-day email course that reveals the buyer psychology principles I’ve used to help generate $250M+ in sales for clients like Microsoft, McDonald’s, and Starbucks — and how to apply them to your
- [Choice Hacking: Free Marketing Psychology Newsletter (TikTok)](https://www.choicehacking.com/newsletter/): Become the Business Buyers Can’t Forget👇 (Learn the psychology behind marketing that earns trust – and sales – in just 7 days) A free, 7-day email course that reveals the buyer psychology principles I’ve used to help generate $250M+ in sales for clients like Microsoft, McDonald’s, and Starbucks — and how to apply them to your
- [Choice Hacking: Free Marketing Psychology Social Media Hooks Guide](https://www.choicehacking.com/hooks-ig/): Get your FREE resource: 45 Psychology-Based Social Media Hooks below 👇 Before you get more sales, buyers, and clients you need to grab peoples’ attention. These free copy/paste templates can help you get there faster: Henry C. “Jen has helped me see my business in a new light. We’re growing so much faster by using
- [Download 45 Psychology-Based Headline Templates (YT)](https://www.choicehacking.com/headlines-yt/): Welcome to Choice Hacking! I hope you join us. -Jen Clinehens Founder & Managing Director, Choice Hacking "My conversion rate went up 26% after downloading this..." 👇 1.3 seconds.* That’s how quickly someone will bounce from your landing page if your headline is weak. Share your email address to get 45 psychology-based headlines (that my
- [Your Invitation to Chief Business Copilot](https://www.choicehacking.com/cbc-invite/)
- [Download 16 Free Behavioral Barriers Cards](https://www.choicehacking.com/behavioral-barriers-cards/)
- [Download 45 Psychology-Based Headline Templates (LI)](https://www.choicehacking.com/headlines-li/): Welcome to Choice Hacking! I hope you join us. -Jen Clinehens Founder & Managing Director, Choice Hacking "My conversion rate went up 26% after downloading this..." 👇 1.3 seconds.* That’s how quickly someone will bounce from your landing page if your headline is weak. Share your email address to get 45 psychology-based headlines (that my
- [Choice Hacking: Free Marketing Psychology Newsletter (BSKY)](https://www.choicehacking.com/grow/): Daily strategies and tips to build a $1M+ brand with psychology and AI 👇 Join 10k+ entrepreneurs, coaches, consultants and marketers from brands like Google, Coca-Cola, and Disney getting daily buyer psychology insights: Trusted by people at brands like 👇 Lacey B. “I’m a total geek for user and behavioral psychology’s application to various brand
- [Choice Hacking: 5 Free Pricing Psychology Prompts (YT)](https://www.choicehacking.com/pricing-prompts-yt/): Welcome to Choice Hacking! I hope you join us. -Jen Clinehens MS/MBA & Founder, Choice Hacking Get 5 Free Pricing Psychology Prompts to Drive More Sales in 5 Minutes or Less👇 And join 10k+ entrepreneurs, coaches, consultants, and marketers from brands like Google, Coca-Cola, and Disney getting daily buyer psychology and AI insights to build
- [Choice Hacking: 5 Free Pricing Psychology Prompts (LI)](https://www.choicehacking.com/pricing-prompts/): Welcome to Choice Hacking! I hope you join us. -Jen Clinehens MS/MBA & Founder, Choice Hacking Get 5 Free Pricing Psychology Prompts to Drive More Sales in 5 Minutes or Less👇 You might’ve spotted us in: Lacey B. “I’m a total geek for user and behavioral psychology’s application to various brand experiences – and Jennifer
- [Free Journey Map Template](https://www.choicehacking.com/free-journey-map-template/)
- [Choice Hacking: Free Marketing Psychology Newsletter (IG Paid Ads)](https://www.choicehacking.com/choice-hacking-free-marketing-psychology-newsletter-ig-paid-ads/): Daily strategies and tips to build a $1M+ brand with psychology and AI 👇 Join 10k+ entrepreneurs, coaches, consultants and marketers from brands like Google, Coca-Cola, and Disney getting daily buyer psychology insights: Trusted by people at brands like 👇 Lacey B. “I’m a total geek for user and behavioral psychology’s application to various brand
- [Download 20 Customer Journey Maps](https://www.choicehacking.com/download-20-customer-journey-maps/)
- [Get the $1B Brand Fail Checklist: Timeless Lessons on What NOT to Do to Build a $1M+ Business](https://www.choicehacking.com/brand-fails/): Welcome to Choice Hacking! -Jen Clinehens Founder, Choice Hacking Get the $1B Brand Fail Checklist: Timeless Lessons on What NOT to Do to Build a $1M+ Business👇 You’ll also join 10k+ entrepreneurs, coaches, consultants and people at brands like Google, Coca-Cola, and Disney learning how to use buyer psychology and AI to build and scale
- [1:1 Coaching Invite](https://www.choicehacking.com/coaching-invite/)
- [YouTube Download "6 Ways to Get More Leads (That You Probably Haven't Heard Of)"](https://www.choicehacking.com/more-leads/)
- [IG Download "6 Ways to Get More Leads (That You Probably Haven't Heard Of)"](https://www.choicehacking.com/more-leads-ig/)
- [Download Free Buying Triggers: Facilitate Cards](https://www.choicehacking.com/download-facilitate-cards/)
- [Workshop: Thank you for attending.](https://www.choicehacking.com/workshop-thank-you-for-attending/): Thanks for attending! Below I've shared some free thank you gifts and next steps... Learn what makes your buyers tick Courses Skill-up and stand out with Choice Hacking's certificate courses. Coaching Work 1-2-1 with Jen to grow your skills or your business with coaching. Consulting Get your thorniest challenges off your plate and into the
- [Choice Hacking: The Marketing Psychology Podcast](https://www.choicehacking.com/podcast/): The bestselling "Choice Hacking" book is now a podcast - tune in every week to learn how to apply behavioral science to your experience.
- [Get Your Customized 30-Minute Marketing Psychology Video Training](https://www.choicehacking.com/video-training/): Your quiz will appear shortly.
- [LinkedIn Free Chapter](https://www.choicehacking.com/free-chapter/)
- [Podcast Free Chapter](https://www.choicehacking.com/podcast-freechapter/)
- [Choice Hacking: Free Marketing Psychology Newsletter (Meta)](https://www.choicehacking.com/choice-hacking-free-marketing-psychology-newsletter-meta/): Welcome to Choice Hacking! I hope you join us. -Jen Clinehens Founder & Managing Director, Choice Hacking 2x marketing effectiveness (so sales and profit can 2x, too) when you learn what makes your buyers tick👇 Get weekly marketing psychology tools, frameworks, and insights that’ve helped my clients make $250M+ in marketing returns, and $10M+ in
- [Free AEIOU Download](https://www.choicehacking.com/free-aeiou-download/): Learn how to use the AEIOU framework for analyzing customer experiences. Download the free guide and start improving your product or service today!
- [Download 10 Ways Customer Journey Maps Can Grow Your Business](https://www.choicehacking.com/download-10-ways-customer-journey-maps-can-grow-your-business/)
- [Download "From Behavior to Business Growth: An Introduction to Behavioral Personas"](https://www.choicehacking.com/download-from-behavior-to-business-growth-an-introduction-to-behavioral-personas/)
- [Welcome Choice Hacker! (Meta)](https://www.choicehacking.com/welcome-choice-hacker-meta/)
- [The Buyer Psychology Blueprint](https://www.choicehacking.com/buyer-psychology-blueprint/): Once you know your customer, everything else falls into place. If you want your brand to grow, then you need to uncover your customers' deepest desires, fears, needs and challenges. A Buyer Psychology Report will... Discover buyers' deep desires, fears, and barriers Transform your business with deep buyer insights Help you speak your buyers' language
- [More Effective Landing Pages Mean More Money In Your Pocket](https://www.choicehacking.com/more-effective-landing-pages-mean-more-money-in-your-pocket/): Is your landing page not converting enough sales or leads? Is your landing page not converting enough sales or leads? Business growth starts with how you show up online. A landing page is often the first thing that potential buyers see when they find your business online. And if you don't win them over at
- [Login](https://www.choicehacking.com/login/)
- [Login](https://www.choicehacking.com/login-2/)
- [Home](https://www.choicehacking.com/home/): Choice Hacking launches in:

## Categories

- [Uncategorized](https://www.choicehacking.com/category/uncategorized/)
- [Marketing Psychology Case Studies](https://www.choicehacking.com/category/case-studies/)
- [Buyer Psychology Principles](https://www.choicehacking.com/category/fundamental-principles/)
- [Product Design](https://www.choicehacking.com/category/product-design-blog-category/)
- [Tools and Frameworks](https://www.choicehacking.com/category/tools-and-frameworks/)
- [Marketing](https://www.choicehacking.com/category/marketing/)
- [Thinking Traps](https://www.choicehacking.com/category/thinking-tools/thinking-traps/)
- [Pricing](https://www.choicehacking.com/category/marketing/pricing/)
- [UX & CX](https://www.choicehacking.com/category/product-design-blog-category/ux-cx/)
- [Leadership & Decision-Making](https://www.choicehacking.com/category/leadership-decision-making/)
- [Attention, Emotion & Memory](https://www.choicehacking.com/category/fundamental-principles/attention-emotion-memory/)
- [Email Marketing](https://www.choicehacking.com/category/marketing/email-marketing/)
- [Writing & Copywriting](https://www.choicehacking.com/category/marketing/writing-copywriting/)
- [Career Skills](https://www.choicehacking.com/category/career-skills/)
- [Presentations & Pitching](https://www.choicehacking.com/category/career-skills/presentations-pitching/)
- [Think Better](https://www.choicehacking.com/category/thinking-tools/)
- [B2B Marketing](https://www.choicehacking.com/category/marketing/b2b-marketing/)
- [Habits](https://www.choicehacking.com/category/fundamental-principles/habits/)
- [Creative Thinking](https://www.choicehacking.com/category/thinking-tools/creative-thinking/)
- [Problem Solving](https://www.choicehacking.com/category/thinking-tools/problem-solving/)
- [Choice Hacking Conversations](https://www.choicehacking.com/category/marketing/choice-hacking-conversations/)
- [Coaching Case Studies](https://www.choicehacking.com/category/the-choice-hacking-model/coaching-case-studies/)
- [The Choice Hacking Model](https://www.choicehacking.com/category/the-choice-hacking-model/)
- [Conversion Rate Optimization (CRO)](https://www.choicehacking.com/category/marketing/conversion-rate-optimization-cro/)
- [Psychology Based Business](https://www.choicehacking.com/category/psychology-based-business/)
- [Marketing Essentials](https://www.choicehacking.com/category/marketing-essentials/)
- [$1M Solo Brand](https://www.choicehacking.com/category/1m-solo-brand/)
- [Get Clients From Content](https://www.choicehacking.com/category/1m-solo-brand/get-clients-from-content/)
- [How to Price Your Services](https://www.choicehacking.com/category/1m-solo-brand/how-to-price-your-services/)
- [Strategy](https://www.choicehacking.com/category/strategy/)
- [How to Get More Clients](https://www.choicehacking.com/category/1m-solo-brand/how-to-get-more-clients/)
- [Video Case Studies](https://www.choicehacking.com/category/case-studies/video-case-studies/)
- [Start Your Business From Zero](https://www.choicehacking.com/category/1m-solo-brand/start-your-business-from-zero/)
- [How to Package Offers](https://www.choicehacking.com/category/1m-solo-brand/how-to-package-offers/)

## Tags

- [content vault](https://www.choicehacking.com/tag/content-vault/)
- [marketing case studies](https://www.choicehacking.com/tag/marketing-case-studies/)
- [product design case studies](https://www.choicehacking.com/tag/product-design-case-studies/)
- [motivation and habits](https://www.choicehacking.com/tag/motivation-and-habits/)
- [managing choice](https://www.choicehacking.com/tag/managing-choice/)
- [welcome and onboarding](https://www.choicehacking.com/tag/welcome-and-onboarding/)
- [checkout and purchase](https://www.choicehacking.com/tag/checkout-and-purchase/)
- [psychological pricing](https://www.choicehacking.com/tag/psychological-pricing/)
- [Attention Emotion & Memory](https://www.choicehacking.com/tag/attention-emotion-memory/)
- [b2b](https://www.choicehacking.com/tag/b2b/)
- [email marketing](https://www.choicehacking.com/tag/email-marketing/)