# chatlyn > chatlyn is the first AI-Native GRM (guest relationship management) for hotels. It keeps one profile per guest with bookings from the PMS, spend and every conversation from WhatsApp, email, webchat, Booking.com, Messenger and Instagram, and turns it into replies, segments and PMS-triggered guest journeys. Used in more than 100,000 hotel rooms worldwide. chatlyn (always spelled lowercase) is built for hotels with amenities such as spas, restaurants and room upgrades: luxury and boutique hotels, hotel groups and independent hotels. It empowers hotel staff instead of replacing them. The AI answers first-level guest questions on WhatsApp, webchat and newly created Booking.com inboxes, and drafts email replies that a person reviews and sends; bookings, rates and availability stay with the hotel team and its PMS. chatlyn reads guest and booking data from the PMS and never writes back. A GRM keeps one record per guest and puts it to work: a CRM records what happened, a GRM also holds what was said. GRM is an established category; chatlyn is the first AI-native product in it, and it replaces a separate hotel CRM, chatbot tool and unified inbox. Definitions: [chatlyn](https://chatlyn.com/facts/chatlyn/) and [chatlyn platform](https://chatlyn.com/facts/chatlyn-platform/). Strengths, weaknesses, opportunities and threats: [chatlyn SWOT](https://chatlyn.com/facts/chatlyn-strengths-weaknesses-opportunities-threats/). The website is available in English (/en/), German (/de/) and Italian (/it/). ## Product - [Homepage](https://chatlyn.com/en/): platform overview for hotels - [Why chatlyn](https://chatlyn.com/en/why-chatlyn/): how chatlyn compares and why hotels choose it - [Pricing](https://chatlyn.com/en/pricing/): what is included, with a quote calculator for a tailored quote - [Schedule a demo](https://chatlyn.com/en/schedule-demo/): book a call with the team - [Free access](https://chatlyn.com/en/free-access/): request a free demo account - [Watch the chatlyn 2.0 demo](https://chatlyn.com/en/watch-demo/): recorded product walkthrough ## Features - [Hotel CRM](https://chatlyn.com/en/features/hotel-crm/): the AI-Native GRM, one guest profile with stays, spend and conversations, live segments and campaigns - [Guest relationship management (GRM)](https://chatlyn.com/en/solutions/guest-relationship-management/): what a GRM is; guest recognition, guest preferences, stay history and pre-arrival preparation for every team, so guest knowledge stays when staff change - [Hotel CDP](https://chatlyn.com/en/solutions/hotel-cdp/): the guest data platform, PMS bookings and every conversation matched into one unified guest profile (single guest view), with live segments - [Guest messaging software](https://chatlyn.com/en/features/guest-messaging-software/): every channel in one inbox - [Hotel chatbot](https://chatlyn.com/en/features/hotel-chatbot/): automated first-level guest support on WhatsApp and webchat - [AI digital concierge](https://chatlyn.com/en/solutions/hotel-digital-concierge/): answers in the property's own voice and knowledge - [Guest journey automation](https://chatlyn.com/en/features/guest-journey/): PMS-triggered messages for pre-arrival, check-in, upselling and post-stay - [WhatsApp for hotels](https://chatlyn.com/en/features/whatsapp-for-hotels/): WhatsApp Business API, journeys and campaigns with up to 95% open rates - [Hotel live chat](https://chatlyn.com/en/features/hotel-live-chat/): AI webchat on the hotel website ## Integrations - [Integrations overview](https://chatlyn.com/en/integrations/): all messaging channels and PMS integrations - PMS systems include Oracle Hospitality OPERA Cloud (OHIP), Oracle Opera on-premise, protel, Guestline, Mews, Apaleo, Clock PMS, ASA, Casablanca and FO Cloud, each with a detail page under /en/integrations/ - Messaging channels: WhatsApp, email (Gmail, Outlook, IMAP), webchat, Booking.com, Messenger and Instagram. SMS is not a channel, only a one-way fallback when WhatsApp delivery fails ## Customers - [Case studies](https://chatlyn.com/en/case-studies/): results from hotels such as Hotel Sacher, IMLAUER Group, St. Regis Le Morne, Spa Resort Geinberg and Hotel Enzian Obertauern - [IMLAUER Group](https://chatlyn.com/en/case-studies/imlauer-group/): AI query resolution up 15x, from 6% to 93% - [St. Regis Le Morne](https://chatlyn.com/en/case-studies/st-regis-le-morne/): butler response times under 5 minutes, every reply written by a person - [Spa Resort Geinberg](https://chatlyn.com/en/case-studies/geinberg/): WhatsApp upselling for a wellness resort - [Hotel Enzian Obertauern](https://chatlyn.com/en/case-studies/enzian-obertauern/): restaurant revenue driven by WhatsApp and AI ## Resources - [chatlyn 2.0 launch webinar](https://chatlyn.com/en/resources/webinar-chatlyn-2-0/): recording of the AI-Native GRM launch, 9 September 2026 - [Blog](https://chatlyn.com/en/blog/): articles on guest communication, WhatsApp for hotels and hotel technology - [Glossary](https://chatlyn.com/en/glossary/): 400+ hospitality and messaging terms explained - [WhatsApp QR code generator](https://chatlyn.com/en/whatsapp-qr-code-generator/): free tool to create wa.me QR codes ## Company - [Careers](https://chatlyn.com/en/company/careers/): open positions - [Partnerships](https://chatlyn.com/en/company/partnerships/): partner program - [Press](https://chatlyn.com/en/company/press/): press resources - [Imprint](https://chatlyn.com/en/legal/imprint/): legal notice, chatlyn GmbH, Vienna, Austria - [Privacy policy](https://chatlyn.com/en/legal/privacy-policy/) - [Security and compliance](https://chatlyn.com/en/legal/security-compliance/)