# CallGrid

> CallGrid is a pay-per-call call tracking and real-time bidding platform for performance marketers, pay-per-call affiliates, lead-gen agencies, and call-center and network operators. Buyers bid blind on live calls in a real-time double-blind auction where the highest RPC wins, not the highest bid, with sub-100ms post-dial delay. Pricing is two platform fees, Static Campaigns at $199/mo and Real-Time Bidding at $995/mo, with metered usage on top. Month to month, no lock-in.

## Product

- [Real-Time Bidding](https://callgrid.com/call-bidding): Run live double-blind auctions where buyers bid on calls and the highest RPC wins.
- [Call Routing](https://callgrid.com/call-routing): Five routing methods (Weights, Revenue, Average RPC, Dynamic RPC, AI) plus the Turbo Routing speed layer, Circuit Breaker, Call Failover, and Call Recovery.
- [Call Tracking](https://callgrid.com/call-tracking): Attribute every call to its campaign, source, and ad with dynamic number insertion.
- [Reporting & Analytics](https://callgrid.com/reporting): Call, bid, and ping analytics with customizable reports and CSV or XLSX export.
- [Phone Numbers](https://callgrid.com/numbers): Local and toll-free tracking numbers, $3/mo local and $4/mo toll-free.
- [Call Intelligence](https://callgrid.com/call-intelligence): Recording, transcription, and call enrichment that turns third-party data into routable tags, with derived ZIP and state included free.
- [AI Voice Agent](https://callgrid.com/ai-voice-agent): Answers and qualifies callers in natural conversation, captures answers as tags, and warm-transfers to the right buyer.
- [Webhooks](https://callgrid.com/webhooks): Real-time call and bid events pushed to your systems.
- [MCP Server](https://callgrid.com/mcp): Connect CallGrid reporting and call data to Claude, ChatGPT, and any MCP client, then ask questions in plain language. Read only.

## Features

- [Features overview](https://callgrid.com/features): CallGrid platform features for protecting calls, routing faster, and growing a network.
- [CapacityGuard](https://callgrid.com/features/capacityguard): Keeps calls from stacking up on the same agent or destination, so more paid calls connect.
- [PingGuard](https://callgrid.com/features/pingguard): Cuts duplicate pings to buyers when the same caller is shopped to many bidders.
- [BidGuard](https://callgrid.com/features/bidguard): Automatic source quality protection for real-time bidding.
- [Turbo Routing](https://callgrid.com/features/turbo-routing): A speed layer that makes bidding and routing decisions faster.
- [Circuit Breaker](https://callgrid.com/features/circuit-breaker): Pauses a destination that keeps failing, so calls stop going to a broken endpoint and keep connecting to buyers who can take them.
- [AI Routing](https://callgrid.com/features/ai-routing): Routes each call to the destination most likely to deliver, learning from a campaign's own results.
- [Call Marketplace](https://callgrid.com/features/call-marketplace): Networks list offers and publishers browse and apply, inside CallGrid.
- [Agency Mode](https://callgrid.com/features/agency-mode): FMOs, IMOs, and agencies onboard agents who fund their own balances through Stripe and receive calls.
- [For You](https://callgrid.com/features/for-you): Pin, move and hide report columns, save the layout as your own report, and pick a theme, a custom theme, or a seasonal one.

## Solutions

- [For Buyers](https://callgrid.com/solutions/buyers): Bid on live, qualified calls and pay on talk time, not pings.
- [For Sellers](https://callgrid.com/solutions/sellers): Sell calls into a real-time auction that pays the highest RPC.
- [For Agencies](https://callgrid.com/solutions/agencies): Track, route, and report on client call campaigns from one platform.
- [For Networks](https://callgrid.com/solutions/networks): Operate call marketplaces with routing groups, caps, and bid-level analytics.
- [For Enterprise](https://callgrid.com/solutions/enterprise): Enterprise call buying and selling with founder-level support.

## Industries

- [Industries](https://callgrid.com/industries): Vertical guides for insurance, legal, home services, financial services, and more.

## Resources

- [What Is Pay-Per-Call](https://callgrid.com/what-is-pay-per-call): A plain-language explainer of the pay-per-call model.
- [RTB for Calls](https://callgrid.com/rtb-for-calls): How real-time bidding works for phone calls.
- [Glossary](https://callgrid.com/glossary): Definitions for pay-per-call, RTB, and call tracking terms.
- [Knowledge Base](https://callgrid.com/knowledge-base): Setup guides and how-tos for the CallGrid platform.
- [Knowledge Base index for LLMs](https://callgrid.com/knowledge-base/llms.txt): Every knowledge base article by topic, each linked as markdown.
- [Knowledge Base full text](https://callgrid.com/llms-full.txt): Every knowledge base article in one markdown file.
- [Pricing](https://callgrid.com/pricing): Two platform fees, Static Campaigns $199/mo and Real-Time Bidding $995/mo, with public metered rates.
- [Trust & Security](https://callgrid.com/trust): Security posture and the live trust center.
- [Book a Demo](https://callgrid.com/demo): Schedule a walkthrough with the CallGrid team.