# Brikl > Brikl is a B2B commerce platform that automates the end-to-end sales process for promotional product distributors and decorators. Build branded on-demand merch stores, route orders to integrated fulfillment partners, and manage everything from one dashboard — no inventory, no minimums. Distributors and decorators are the primary audience; businesses and organizations — schools, sports clubs, gyms, nonprofits, companies, and creators — can also use Brikl directly, either self-serve or matched with a trusted distributor partner. Founded in 2019. PPAI Member #803362. SAAC Member #273189. PromoStandards Member. SOC 2 Type II Compliant. - [llms-full.txt](https://brikl.com/llms-full.txt): Complete platform reference with pricing, features, fulfillment details, payouts, and FAQ ## Core Pages - [Home](https://brikl.com/): Brikl is the on-demand platform distributors run stores and orders on. Source 8,000+ products at wholesale; production and shipping run automatically. - [Brikl FAQ: Getting Started, Payouts, Stores & Orders](https://brikl.com/faq): Answers to common questions about Brikl's on-demand merch platform: getting started, stores, bulk orders, payouts, shipping, tax, security and AI access. - [How Brikl Works](https://brikl.com/how-it-works): Brikl works in five steps: source at wholesale, place a bulk order or launch a store, get artwork production-ready, produce and ship on demand, and get paid. - [Integrations](https://brikl.com/integrations): Brikl connects to the systems promo already runs on: tax automation like Avalara, payments via Stripe, fulfillment APIs, PromoStandards and NetSuite. - [For Decorators: Production Orders from Distributors](https://brikl.com/merch-decorators): Brikl sends decorators production-ready orders from promotional product distributors, routed by decoration method. No sales overhead, just work in your queue. - [For Distributors: On-Demand Stores, Wholesale Prices](https://brikl.com/merch-sellers): Brikl is the B2B platform for promo distributors: on-demand stores, wholesale pricing and automated fulfillment for 3.5% per transaction, no subscription. - [On-Demand Promotional Product Fulfillment, Explained](https://brikl.com/on-demand-promotional-fulfillment): On-demand fulfillment means each order is produced only after a customer buys. On Brikl, orders route to 12 fulfillment partners and ship in 7–10 days. - [Pricing](https://brikl.com/pricing): Brikl pricing is success-based: distributors pay 3.5% per transaction. No subscription, no setup fee, nothing until an order exists. - [Product Catalog: The On-Demand Promo Marketplace](https://brikl.com/product-catalog): A snapshot of the Brikl marketplace: 8,288 products from 12 fulfillment partners across 15 categories, from apparel to drinkware, all with no inventory. - [The On-Demand Promotional Products Platform](https://brikl.com/promotional-products-platform): Brikl is an on-demand promotional products platform: source at wholesale, sell through branded stores and bulk orders, and fulfill automatically. - [Sustainable Branded Merch: No Overproduction](https://brikl.com/sustainability): The most sustainable merch is the merch never overproduced. Brikl's on-demand model makes only what's ordered: no minimums, no deadstock, no landfill. - [What Is Branded Merchandise? Does It Work?](https://brikl.com/what-is-branded-merch): Brikl explains branded merch: a product carrying a brand's logo or message. It works: a PPAI survey found 54% still have the last branded item they got. - [Why Brikl](https://brikl.com/why-brikl): Brikl is the platform distributors run bulk orders and stores on: sourced at wholesale, produced per order, shipped direct. Nothing is bought before it sells. ## Product Categories - [Custom Baby & Kids Merch: Onesies, Bodysuits & Tees](https://brikl.com/custom-baby-kids): Sell custom branded baby and kids merch on Brikl: onesies, bodysuits, infant tees and blankets from Bella+Canvas and Rabbit Skins. No minimums, no inventory. - [Custom Bags](https://brikl.com/custom-bags): Sell custom branded bags on demand with Brikl: totes, backpacks, drawstring bags, coolers and laptop sleeves from Port Authority and Under Armour. - [Custom Bottoms: Joggers, Sweatpants & Leggings](https://brikl.com/custom-bottoms): Sell custom branded bottoms on demand with Brikl: joggers, sweatpants, shorts and all-over-print leggings from Jerzees and Bella+Canvas. No minimums. - [Custom Headwear: Caps, Beanies & Trucker Hats](https://brikl.com/custom-headwear): Sell custom branded headwear on demand with Brikl: embroidered caps, snapbacks, trucker hats, beanies and bucket hats from Pacific Headwear and Atlantis. - [Custom Hoodies: Branded Hoodies & Sweatshirts](https://brikl.com/custom-hoodies): Sell custom branded hoodies and sweatshirts on demand with Brikl: pullovers, zip-ups and heavyweights from Gildan, Champion and Independent. No minimums. - [Custom Outerwear: Branded Jackets, Vests & Fleece](https://brikl.com/custom-outerwear): Sell custom branded outerwear on demand with Brikl: jackets, vests, fleece, softshells and parkas from Carhartt, Port Authority and Vantage. No minimums. - [Custom Pens: Branded Engraved Pens On Demand](https://brikl.com/custom-pens): Sell custom branded pens on demand with Brikl: laser-engraved metal, bamboo and stylus pens produced one at a time. The classic giveaway, with no minimums. - [Custom Polos: Branded Polo Shirts & Button-Ups](https://brikl.com/custom-polos): Sell custom branded polos and button-ups on demand with Brikl: embroidered pique and performance polos from Nike, adidas and Under Armour. No minimums. - [Custom Signage: Yard Signs, Banners & Display](https://brikl.com/custom-signage): Sell custom branded signage on demand with Brikl: yard signs, banners, engraved boards and display pieces for trade shows and events, with no minimums. - [Custom T-Shirts: Branded Tees Printed On Demand](https://brikl.com/custom-t-shirts): Sell custom branded t-shirts on demand with Brikl: tees from Bella+Canvas, AS Colour and Gildan, printed one at a time with DTG, DTF or embroidery. - [Custom Workwear: Carhartt, Scrubs & Pocket Tees](https://brikl.com/custom-workwear): Sell custom branded workwear and scrubs on demand with Brikl: Carhartt pocket tees, CornerStone workwear and Cherokee scrubs, with no minimums. - [Promotional Electronics & Branded Tech Accessories](https://brikl.com/electronics): Custom-branded tech accessories on demand with Brikl: powerbanks, Bluetooth speakers, phone cases, cables and mouse pads. No minimums, drop-ship ready. - [Print-on-Demand Home Goods: Blankets, Pillows & More](https://brikl.com/home-goods): Custom home goods on demand with Brikl: blankets, pillows, towels, mugs, wall art and kitchenware, produced one at a time and shipped direct. No minimums. - [Custom Medical Scrubs & Branded Healthcare Apparel](https://brikl.com/medical): Sell custom embroidered scrubs, lab coats and workwear for medical, dental and healthcare programs on Brikl, produced on demand and shipped direct. - [Paper Print Products: Cards, Stickers & Signage](https://brikl.com/paper-print-products): Print-on-demand business cards, stickers, posters, banners and yard signs on Brikl, produced one order at a time and shipped direct, with no minimums. - [Print-on-Demand Pet Products: Bandanas, Bowls & More](https://brikl.com/pet-products): Custom pet bandanas, bowls, beds, leashes and toys on demand with Brikl, shipped direct. No minimums, no inventory, drop-ship ready through your store or API. - [Print-on-Demand Tumblers: Custom Branded Drinkware](https://brikl.com/print-on-demand-tumblers): Custom tumblers, mugs, water bottles and insulated drinkware on demand with Brikl, produced one at a time and shipped direct. No minimums, no inventory. - [Custom Sport Apparel: Team & Performance Wear](https://brikl.com/sport-apparel): Custom sport apparel on demand with Brikl: team jerseys, performance tees, warm-ups and fan wear from Augusta, Nike and Under Armour, produced per order. - [Print-on-Demand Toys & Plush](https://brikl.com/toys): Custom plush toys, puzzles and mascot merch on demand with Brikl, produced one at a time and shipped direct. No minimums, no inventory, built for fundraising. ## Features - [Features](https://brikl.com/features): Brikl is eight modules under one login, grouped by the job you're doing: source, sell, order, produce, get paid and run the business. See what's new in v3.0. - [About 20 services into 4](https://brikl.com/features/brikl-for-ai): Brikl for AI lets you run the business from ChatGPT, Claude, Gemini or Grok, with every action in the Brikl interface exposed as a tool your AI can call. - [Business Cards](https://brikl.com/features/business-cards): Sell personalized business cards through your Brikl store. Design the card once; each person fills in their own details and sees the result before they buy. - [Catalogs](https://brikl.com/features/catalogs): A Brikl catalog is the record a range lives in: status, setup progress, margin, the customer it belongs to, the stores selling it and the people responsible. - [Coupons & Discounts](https://brikl.com/features/coupons): Create coupon codes for your Brikl stores and see exactly what a shopper will pay before you issue one. A live breakdown shows the arithmetic. - [Create From Anywhere](https://brikl.com/features/create): Brikl's Create button sits on every screen and makes any record in one or two picks. The rest is defaulted, saved as a draft and editable after. - [Myself](https://brikl.com/features/customer-scoping): Brikl customer scoping shows each customer only their own catalogs, pricing and stores, so one platform serves many clients and none sees another's prices. - [Design Tool](https://brikl.com/features/design-tool): Brikl's Design Tool brands a whole order in three steps — method, logos, placement — applied across every item at once rather than product by product. - [Distributor](https://brikl.com/features/footprints): Brikl Footprints model a network of 100–200 reps as sub-organizations on a map, each with its own stores, catalogs and access under one parent account. - [Fundraising & Kickbacks for On-Demand Stores](https://brikl.com/features/fundraising): Brikl upcharges — fundraisers, extra charges and rebates — are defined once and apply to every line in a catalog. Set a percentage or flat amount and a goal. - [Instant Digitization](https://brikl.com/features/instant-digitization): Brikl's instant digitization turns any logo into production-ready artwork automatically. Drop in a PNG and get a decoration-ready file, no digitizing bill. - [Lockers](https://brikl.com/features/lockers): A Brikl locker holds a customer's logos and artwork, with a folder for every catalog, so the approved file is already in place when someone designs or orders. - [Marketplace](https://brikl.com/features/marketplace): Brikl's Marketplace puts 8,288 decorated products from 190+ wholesale brands in one grid, at live wholesale cost. Pick what you want and send it to an order. - [One front door](https://brikl.com/features/multi-store): Brikl Multi Store runs many branded storefronts from one shell, with no second instance and no separate plan. Give every client, team or region its own store. - [Notifications](https://brikl.com/features/notifications): Brikl notifications route order, artwork and production alerts to whoever needs them, so nothing waits on someone noticing an email. - [Order Builder](https://brikl.com/features/order-builder): Brikl's Order Builder is a size grid that prices itself. Type quantities per size and colorway, watch the margin move, and place a bulk order without a store. - [Product Personalization](https://brikl.com/features/personalization): Brikl personalization turns an editable layer into a field on the product page, so each unit's artwork is generated from its own name or number, not retyped. - [Pop-up Stores](https://brikl.com/features/pop-up-stores): Brikl pop-up stores open and close on a schedule, so a team, event or fundraiser gets a store for its window, with every order produced in one batched run. - [Pricing Rules & See the Math](https://brikl.com/features/pricing-rules): Brikl shows cost, markup, upcharges and margin inline on every pricing surface. Pricing rules apply markup and fees across products and stores automatically. - [Product Settings](https://brikl.com/features/product-settings): Product settings is the table inside a Brikl catalog. One pricing rule runs markup, fees, upcharge and price ending across every colorway and size at once. - [Reports](https://brikl.com/features/reports): A Brikl report is a section's own table, saved: pick columns, filter rows, set the period, and get it as PDF, CSV or XLSX on a schedule. No exporting by hand. - [Roles & Access](https://brikl.com/features/roles-access): Brikl roles give each person exactly the access they need. Assign a role and someone sees only the stores, catalogs and settings that role allows. - [Store Editor](https://brikl.com/features/store-editor): Brikl's Store Editor redesigns a live storefront by clicking the section you want to change. No theme files, no separate preview, no developer. - [The Storefront](https://brikl.com/features/storefront): The Brikl storefront is the shop your buyers see: a branded home page, a product page that works as a configurator, and a checkout that prices as they build. - [Storefront Integrations](https://brikl.com/features/storefront-integrations): Run a Brikl store on a platform you already use. It provides the address, front-end and sign-in while products, stock and orders stay in sync with Brikl. - [On-Demand Stores](https://brikl.com/features/stores): Launch branded on-demand Brikl stores for every client, team or program, then run all of them from one list, with no developers needed. - [Turbo Store](https://brikl.com/features/turbo-store): Brikl's Turbo Store builds a stocked, branded, correctly priced store in about ten seconds from three picks: what the company does, a quality tier, your logo. - [Wallet](https://brikl.com/features/wallet): Brikl Wallet issues gift cards and point cards customers spend at checkout, each with a code, an issued value, a live balance and an expiry, all in one list. ## Case Studies - [Case Studies](https://brikl.com/case-studies): See how promotional product distributors use Brikl to automate on-demand merchandise programs, reduce costs, and grow recurring revenue. - [Auto Dealership Group](https://brikl.com/case-studies/auto-dealership-group): How a global auto dealership group uses Brikl to handle bulk seasonal orders and individual employee ordering from a single on-demand platform — zero inventory risk. - [Big Frog: Complex Customization Made Simple](https://brikl.com/case-studies/big-frog): How Big Frog moved from hundreds of stores on another platform to Brikl for 3D customization and multi-store landing pages that match real deal structures. - [Case Study: Multi-Location Franchise Merch Program](https://brikl.com/case-studies/franchise-merch-program): How a 120-location franchise used Brikl to centralize branded merchandise ordering, enforce brand compliance, and eliminate rogue purchasing across locations. - [Kaeser & Blair](https://brikl.com/case-studies/kaeser-blair): Kaeser & Blair, a 130-year-old promo dealer group, runs on-demand stores on Brikl for 300+ independent reps, with Brikl as Merchant of Record. - [Printasaurus Case Study](https://brikl.com/case-studies/printasaurus): How Printasaurus cut fulfillment time from two weeks to under five days by switching to Brikl's on-demand platform after years on competing platforms. - [Red Five Source](https://brikl.com/case-studies/red-five-source): How Red Five Source turned unprofitable small custom jobs into a scalable online channel with Brikl's on-demand storefronts. - [SnapMe + Tommy's Tees](https://brikl.com/case-studies/snapme-tommys-tees): SnapMe, a marketing agency, and Tommy's Tees, a screen printer, partnered on Brikl to create, manage and sell screen printing through online stores. - [Case Study: Regional Sports League Team Stores](https://brikl.com/case-studies/sports-league-store): How a regional sports league launched 48 team-specific on-demand stores in one week using Brikl — eliminating pre-season inventory and parent order headaches. - [Surf Nation: One Landing Page, Dozens of Team Stores](https://brikl.com/case-studies/surf-nation): Surf Nation, a multi-location youth soccer club, uses one Brikl landing page to give every chapter its own merch store, with a shared cart. - [Vernon Company: Multi-Pillar Digital Transformation](https://brikl.com/case-studies/vernon-company): How The Vernon Company, a Counselor Top 40 distributor, modernized with Brikl order entry and on-demand stores: 220+ AEs, 300K+ products, zero warehousing. - [YMTUS](https://brikl.com/case-studies/ymtus): YMTUS, a creative marketing firm, moved from self-fulfillment to Brikl's on-demand platform, cutting operational complexity and growing its merch business. - [Swagsquatch + Yoga 6](https://brikl.com/case-studies/yoga-6): Swagsquatch used Brikl's multi-logo customization to raise average order value by 50% for Yoga 6, a national yoga franchise, from a single store setup. ## Partners - [Our Partners](https://brikl.com/our-partners): Brikl integrates with 12 fulfillment partners and 190+ wholesale brands across 8,000+ products including SanMar, S&S Activewear, Hanes, Nike, and Adidas. - [Brikl + Fulfill Engine](https://brikl.com/partners/fulfill-engine): Fulfill Engine integration for Brikl stores: automated decoration and fulfillment for apparel and promo products, with heat printing, DTG, DTF and embroidery. - [Brikl + Printful Enterprise](https://brikl.com/partners/printful-enterprise): Printful Enterprise integration for Brikl stores: 1,000+ on-demand products, fulfilled by 100+ print providers worldwide in embroidery, DTF, DTG and more. - [Brikl + Taylor OnDemand](https://brikl.com/partners/taylor-ondemand): Taylor OnDemand integration for Brikl stores: premium paper print products and hardgoods, produced and shipped on demand: flyers, stationery and signage. - [Brikl + Vantage: Apparel and On-Demand Fulfillment](https://brikl.com/partners/vantage): Vantage integration for Brikl stores: apparel manufacturing combined with on-demand fulfillment. Drag, drop, create and decorate, all on one platform. ## Branded Stores - [Back-to-School Spirit Wear Stores, On Demand](https://brikl.com/back-to-school): Launch on-demand spirit wear stores for schools, teams and booster clubs on Brikl: open all season, every size, no leftover stock, fundraising on every sale. - [Back-to-School Store Launch Kit](https://brikl.com/back-to-school-kit): A free Brikl launch kit for back-to-school stores, no form: a launch checklist, a week-by-week promo timeline, emails, social captions and a flyer. - [Branded Merch Stores for Every Organization](https://brikl.com/branded-stores): Brikl runs always-on branded merch stores for companies, schools, clubs, creators, nonprofits and gyms. Members order their own gear on demand, no inventory. - [Company Swag Stores](https://brikl.com/branded-stores/corporate): Brikl runs on-demand company swag stores: employees and clients order branded gear produced per order, with no inventory, no minimums and no wrong sizes. - [Merch Stores for Creators & Influencers](https://brikl.com/branded-stores/creators): Brikl launches on-demand merch stores for creators. Your audience orders, each item is produced per order, and you set the price and earn on every order. - [Branded Merch Stores for Gyms & Fitness Studios](https://brikl.com/branded-stores/gyms): Brikl runs merch stores for gyms and fitness studios. Members order apparel and gear on demand, produced per order, with no stock and no sizes to guess. - [Merchandise & Fundraising Stores for Nonprofits](https://brikl.com/branded-stores/nonprofits): Brikl runs merch and fundraising stores for nonprofits. Supporters order on demand, each item made per order, with no upfront cost and a share to the cause. - [Spirit Wear Stores for Schools & PTAs](https://brikl.com/branded-stores/schools): Brikl runs always-on spirit wear stores for schools and PTAs. Families order their own gear, made per order, with no bulk buy and a share back to the school. - [Every Kind of Organization We Build Stores For](https://brikl.com/branded-stores/segments): Brikl builds on-demand merch stores for companies, schools, sports clubs, creators, nonprofits and gyms. See how the store works for your organization. - [Team Stores for Youth & Club Sports](https://brikl.com/branded-stores/sports-clubs): Brikl runs always-on team stores for youth and club sports. Parents order gear with names and numbers, with no pre-season bulk buy and a cut to the club. - [What Is a Company Store? How to Create One](https://brikl.com/company-store): A company store is an always-on online store where employees or clients order branded merch on demand. On Brikl it's free to open and carries no inventory. - [Corporate Merchandise & Employee Swag Stores](https://brikl.com/corporate-merchandise): Run an employee swag store on Brikl: corporate merch, client gifting and multi-location programs, fulfilled on demand, no inventory, full brand control. - [Employee Swag Across Multiple Locations & Countries](https://brikl.com/employee-swag-multiple-locations): Brikl runs one swag store for a company with many offices. Employees order on demand, with per-location budgets and shipping to office or home, no inventory. - [Order Window vs. Always-On Spirit Wear Stores](https://brikl.com/order-window-vs-always-on): Brikl compares order-window and always-on spirit wear stores: where each model wins, and why always-on with scheduled drops is usually the smarter approach. - [Spirit-Wear Fundraising Calculator](https://brikl.com/spirit-wear-fundraising-calculator): Estimate what your school, team or booster club can raise with a Brikl spirit wear store, and how a year-round store out-raises a one-time order. No minimums. - [Spiritwear & Teamwear Stores for Schools & Teams](https://brikl.com/teamwear-spiritwear): Brikl runs on-demand spiritwear and teamwear stores for schools and clubs. Players order gear with names and numbers, no bulk buys, a share to the program. ## Comparisons - [Brikl vs OrderMyGear, commonsku, Shopify & More](https://brikl.com/compare): Honest, side-by-side comparisons of Brikl and the other platforms promotional product distributors and decorators evaluate, to help you choose the right one. - [Brikl vs Chipply: Online Store Platforms for Promo](https://brikl.com/compare/brikl-vs-chipply): Brikl vs Chipply for promotional product distributors, team dealers and decorators: pricing, features, fulfillment, and which platform fits your workflow. - [Brikl vs commonsku: Storefront Platform vs CRM](https://brikl.com/compare/brikl-vs-commonsku): Brikl is an e-commerce storefront platform. commonsku is a CRM and order management system. Here's how they compare — and how distributors use them together. - [Brikl vs MOQ1](https://brikl.com/compare/brikl-vs-moq1): Brikl vs MOQ1 for on-demand merch: product range, decoration methods, choice of decorators, wholesale vs platform pricing, and which fits where you are. - [Brikl vs MPower Promo](https://brikl.com/compare/brikl-vs-mpower): Comparing Brikl and MPower Promo for promotional product distributors. Storefront focus vs all-in-one ERP, fulfillment options, and pricing transparency. - [Brikl vs OrderMyGear: On-Demand vs Enterprise](https://brikl.com/compare/brikl-vs-ordermygear): Comparing Brikl and OrderMyGear for promotional product distributors. On-demand fulfillment, store building speed, decoration routing, and feature comparison. - [Brikl vs Print-on-Demand: B2B vs Consumer POD](https://brikl.com/compare/brikl-vs-pod): How Brikl compares to consumer print-on-demand platforms. Wholesale pricing, B2B features, and 12+ decoration methods vs retail POD. - [Brikl vs Printful Enterprise: Platform vs Provider](https://brikl.com/compare/brikl-vs-printful): Brikl is a B2B e-commerce platform. Printful Enterprise is an on-demand merchandise partner. Here's how they differ, and how they work together. - [Brikl vs Sendoso: Merch Platform Built for Promo](https://brikl.com/compare/brikl-vs-sendoso): Brikl and Sendoso both touch branded merchandise — but they serve fundamentally different buyers with different business models. Here's how they compare. - [Brikl vs Shopify for B2B Merch](https://brikl.com/compare/brikl-vs-shopify): Brikl vs Shopify for B2B promotional product programs: a feature-by-feature look at pricing, fulfillment, multi-store management and distributor tools. - [Brikl vs SquadLocker: B2B vs Team Apparel Platform](https://brikl.com/compare/brikl-vs-squadlocker): Brikl vs SquadLocker for distributors, decorators and businesses: on-demand fulfillment, store creation, decoration methods and target use cases. ## Blog - [We Standardized the Catalog. Now We Need to Standardize the Order.](https://brikl.com/blog/we-standardized-the-catalog-now-the-order): Supplier feeds carry the style, the color and the price. The decoration half of the order still arrives by email, one order at a time. At GXN in Kitzbühel, we talked about who fills that gap, and what it would take to close it. - [Self-Service Swag Ordering for Employees](https://brikl.com/blog/self-service-swag-ordering-for-employees): The office manager shouldn't be the swag department. Self-service ordering lets employees get what they need without a request, a form or a bulk buy. - [Setting Up an Internal Company Store, Step by Step](https://brikl.com/blog/internal-company-store-setup-step-by-step): An internal company store lets employees order their own branded gear on demand. Here is the setup, start to finish, with no inventory and no developers. - [Upload a PNG, Get a DST: Why Digitization Stalls First Orders](https://brikl.com/blog/upload-png-get-dst-digitization): The single most common place a first order dies is waiting on someone to digitize the logo. Instant digitization removes the cost line and the delay. - [Bulk Ordering on On-Demand Rails: How Order Builder Works](https://brikl.com/blog/bulk-ordering-on-on-demand-rails): Bulk orders don't have to mean pre-buying inventory and fronting a full production run. Order Builder keeps the bulk workflow and puts it on on-demand pricing. - [A Store in Ten Seconds: What Turbo Store Changes](https://brikl.com/blog/store-in-ten-seconds-turbo-store): When a store took eleven hours to build, only the biggest accounts got one. Turbo Store changes the math, and with it, who gets a store at all. - [Brikl has been nominated for Deloitte’s 2026 Technology Fast 50](https://brikl.com/blog/deloitte-technology-fast-50-2026-nomination): Brikl has been nominated for Deloitte’s 2026 Technology Fast 50 competition for technology companies headquartered and founded. The winning companies will be announced during the Awards Ceremony on 22 October 2026. - [On-Demand vs Bulk: Which One Fits Which Order?](https://brikl.com/blog/on-demand-vs-bulk-which-fits-which-order): On-demand and bulk aren't rivals. They are two tools for two jobs. Here's how to tell which order belongs on which, and why you no longer have to choose a platform for it. - [What Does an Employee Swag Store Cost, and How Long Does Setup Take?](https://brikl.com/blog/employee-swag-store-cost-and-setup-time): An employee swag store shouldn't need a budget line or a project plan. Here's what it costs to run one on demand, what you don't pay for, and how fast it goes live. - [The Dashboard Isn't Dying. It's Changing Jobs.](https://brikl.com/blog/the-dashboard-changes-jobs): A software founder posted that his users had stopped visiting his dashboard. The replies were more interesting than the observation, and they describe exactly what happens to a promo platform when agents start doing the daily work. - [A Thousand Suppliers, and About a Dozen Can Tell You Where the Order Is](https://brikl.com/blog/thousand-suppliers-a-dozen-answers): We tried to solve order status for our largest distributor customers and failed. Working out why took us somewhere more useful than another integration: the industry has been standardizing the wrong layer. - [Your Platform Should Meet You Inside the AI You Already Use](https://brikl.com/blog/platform-should-meet-you-inside-your-ai): The third piece in this series. Intent only becomes a real interface if a platform's actual operations are reachable — and the open standard that makes that possible has already arrived. - [Your AI Should Reach Your Systems](https://brikl.com/blog/your-ai-should-reach-your-systems): The industry spent a decade arguing about data formats and almost none on whether anyone's tools can actually reach each other. Buyers now arrive with an AI client of their own — and the question has changed. - [AI as the New Interface — For Those Who Want It](https://brikl.com/blog/ai-as-the-new-interface): For decades, using software meant learning where the buttons are. What changes when you can just say what you want — and why the screens still stay. - [Everyone in Promo Is Using AI. Almost No One Is Using It Natively.](https://brikl.com/blog/ai-native-vs-bolt-on-ai-promo): Promo has adopted AI almost universally — and integrated it almost nowhere. Why bolt-on AI hits a ceiling, and what AI-native actually means for our industry. - [The Hidden Cost Per Order in Promo and Merch](https://brikl.com/blog/hidden-cost-per-order-promo-merch): Most promo companies miss their real cost per order — the manual labor to make each order production-ready. Here's how to measure it, and what actually lowers it. - [PPAI Is Embracing “Branded Merchandise”](https://brikl.com/blog/ppai-embraces-branded-merchandise): PPAI is moving the industry's language from 'promotional products' to 'branded merchandise.' A 15,000-member Facebook group has already renamed itself to match — here's what's changing, and why the word fits. - [Branded Merch vs. Promotional Products: Why the Words You Use Decide Who Finds You](https://brikl.com/blog/branded-merch-vs-promotional-products): Buyers search for 'branded merch.' The industry sells 'promotional products.' That gap in language is quietly deciding who gets found — here's how to speak the buyer's term without losing the trade's. - [Business Cards, On Demand: Adding Personalized Print to Your Merch Stores](https://brikl.com/blog/on-demand-business-cards-merch-stores): Business card programs have always been a separate, manual exercise. Now you can add personalized, on-demand business cards to the same store your clients already use for apparel and hard goods. - [How Creators and Influencers Earn From a Branded Merch Store](https://brikl.com/blog/how-creators-earn-branded-merch-store): Your audience already wants to represent you. A branded merch store turns that into revenue — with no inventory, your own margin on every sale, and coupons to launch the drop. - [Flat vs. Percentage: How to Run a Merch Fundraiser That Scales](https://brikl.com/blog/merch-fundraiser-flat-vs-percentage): A merch fundraiser can raise a set dollar amount per item — or a percentage of the price that scales with every sale. Here's when to use each, and how to run a drive that funds itself on demand on Brikl. - [One Store Per Department: Running Multi-Team Merch With Sub-Organizations](https://brikl.com/blog/department-stores-sub-organizations): Big organizations don't need one giant merch store — they need many small ones that stay on brand. Sub-organizations give every department its own store while central admins keep control. - [Coupons That Actually Move Merch](https://brikl.com/blog/coupons-that-move-merch): A coupon code is more than a discount — it's a reason to buy now. Here's how to use percentage and fixed-amount coupons to launch drops, reward audiences, and clear seasonal merch. - [Printful Enterprise's Full Catalog Is Now Live in the Brikl Marketplace](https://brikl.com/blog/printful-enterprise-catalog-integration-june-2026): Brikl launches its Printful Enterprise integration — 1,000+ on-demand products across apparel, drinkware, home goods, pet products, stationery, and more, now available directly inside every Brikl-powered distributor store. - [The Case for a Permanent Employee Swag Store (Instead of Quarterly Bulk Orders)](https://brikl.com/blog/corporate-employee-swag-store-brikl): Most companies run branded swag through a combination of bulk orders, agency drops, and ad-hoc requests. A permanent branded store changes all of that — here's how corporate teams are using Brikl. - [Gym Apparel Without the Inventory Risk: How Fitness Studios Are Running On-Demand Merch](https://brikl.com/blog/gym-apparel-store-no-inventory-brikl): Most gyms carry boxes of unsold shirts in the back room. Here's how fitness studios are switching to on-demand branded stores where members order what they want, when they want it. - [How Nonprofits Launch a Branded Merch Store Without the Overhead](https://brikl.com/blog/how-nonprofits-launch-branded-merch-store): Most nonprofits run merch campaigns that open, close, and disappear. Here's how to run an always-on branded store that funds your mission without touching inventory. - [Running a Club or Team Store Without Bulk Orders or Box Logistics](https://brikl.com/blog/running-club-team-store-brikl): Sports clubs have been running kit orders through spreadsheets and bulk orders for years. Here's how clubs are switching to on-demand stores where every player orders their own size. - [Running Spirit Wear, Athletics, and PTA Stores on One Platform](https://brikl.com/blog/spirit-wear-athletics-pta-stores-one-platform): Most schools run spirit wear, athletic uniforms, PTA fundraisers and faculty stores on spreadsheets, bulk orders and separate vendors. There is a better way, and it fits on one platform. - [Why Personalization Matters for Promotional Product Distributors](https://brikl.com/blog/why-personalization-matters-for-distributors): Team stores, corporate programs, and school spirit shops all share one need: every item should feel like it belongs to the person wearing it. Without built-in personalization, distributors lose hours to spreadsheets, typos, and re-keyed orders. Here's why personalization belongs inside the product on Brikl, not in an inbox. - [What's New in the Brikl Marketplace: January → April 2026](https://brikl.com/blog/marketplace-growth-january-to-april-2026): The marketplace grew from 3,799 to 4,677 products between January and April 2026 — adding a new fulfillment partner and significant depth across apparel, drinkware, and tech. - [How to Find Made-in-USA Products in the Brikl Marketplace](https://brikl.com/blog/state-of-made-in-usa-promo-marketplace): From American Apparel jersey tees to Cap America beanies, Bayside hooded sweatshirts to SOCCO crew socks — the Brikl marketplace carries an explicitly USA-made shelf you can curate for clients who require it. - [The Fastest Way to Launch On-Demand Stores](https://brikl.com/blog/the-fastest-way-to-launch-on-demand-stores): From blank page to live, branded storefront in roughly 22 minutes — without inventory, without bulk minimums, and without writing a single line of code. - [How to Find Sustainable Products in the Brikl Marketplace](https://brikl.com/blog/state-of-sustainable-promo-marketplace): From organic cotton to recycled polyester to bamboo and hemp — the Brikl marketplace carries sustainable products across four distinct categories. Here's how to recognise them and build a curated shelf for your clients. - [Five Things Brikl Replaces for Distributors](https://brikl.com/blog/five-things-brikl-replaces-for-distributors): Order emails, artwork ping-pong, blank sourcing, invoicing, and sales tax — here's what goes away when you move to Brikl. - [More Stores Should Mean More Revenue — Not More Work](https://brikl.com/blog/more-stores-more-revenue-not-more-work): Most distributors hit a ceiling — not because they run out of clients, but because every new store adds more admin. Here's how to break the linear scaling trap. - [Hoodies, Business Cards, and Tumblers — in One Store](https://brikl.com/blog/mixed-stores-print-and-promo): Print and promo have been separate industries for over a century. Mixed stores — where a client orders apparel, print products, and hard goods from one storefront — are changing that. - [On-Demand Isn't About Minimums — It's About Eliminating Every Manual Touchpoint](https://brikl.com/blog/on-demand-is-not-about-minimums): The industry equates on-demand with no minimums. But the real breakthrough is end-to-end automation — and the minimum of 1 is just a byproduct. - [8 Features Every On-Demand Company Store Must Have in 2026](https://brikl.com/blog/8-features-company-store-must-have): A checklist of the capabilities that separate real on-demand store platforms from adapted e-commerce tools — based on what promotional product distributors actually need. - [The Real Cost of Selling Promo: A Margin Breakdown](https://brikl.com/blog/real-cost-selling-promo-margin-breakdown): A transparent breakdown of what it actually costs to sell promotional products on-demand — with real numbers, real fees, and real profit margins. - [What Is Print on Demand? A Complete Guide for Promotional Product Distributors](https://brikl.com/blog/what-is-print-on-demand): Print on demand lets distributors sell custom products without holding inventory. Here's how the model works and why it's reshaping the promo industry. - [How to Build a Company Store That Employees Actually Use](https://brikl.com/blog/company-store-best-practices): Most company stores fail because they're treated as catalogs, not experiences. Here are the practices that drive repeat purchases. - [The Complete Guide to B2B Merchandise Programs in 2026](https://brikl.com/blog/b2b-merch-programs-guide): Everything promotional product distributors need to know about building, managing, and scaling B2B merchandise programs for corporate clients. - [Screen Printing vs. Embroidery vs. DTG: Choosing the Right Decoration Method](https://brikl.com/blog/decoration-methods-explained): A technical comparison of the six most common decoration methods in promotional products — when to use each and how they affect cost, quality, and turnaround. - [How On-Demand Fulfillment Works in Promotional Products](https://brikl.com/blog/on-demand-fulfillment-explained): A step-by-step breakdown of the on-demand fulfillment process — from order placement to delivery — and why it's replacing traditional inventory models. - [PPAI Expo 2026: What We Learned at Booth #3508](https://brikl.com/blog/ppai-expo-2026-recap): Key takeaways from PPAI Expo 2026 in Las Vegas — on-demand adoption is accelerating faster than anyone expected. - [How to Scale One-Off Orders Without the Sourcing Headache](https://brikl.com/blog/how-to-scale-one-off-orders-without-the-sourcing-headache): Single-piece orders are where distributors lose money — sourcing, decoration, and shipping costs eat the margin. Here's how an on-demand network changes the unit economics. - [Blog](https://brikl.com/blog): Brikl's guides for promotional product distributors and decorators: on-demand fulfillment, decoration methods, company stores, and industry trends. ## Store Types - [Store Types](https://brikl.com/store-types): The on-demand merch stores you can build with Brikl: company stores, pop-up fundraisers, team spiritwear, franchise stores and multi-store landing pages. - [Company Stores: Branded Employee Merch On Demand](https://brikl.com/store-types/company-stores): Brikl company stores let employees, clients and partners order branded merch on demand, with no inventory and central brand control, run by distributors. - [Franchise Stores: Brand-Compliant Merch by Location](https://brikl.com/store-types/franchise-stores): Brikl franchise stores keep merch brand-compliant: each location orders from an approved catalog while headquarters controls branding, products and pricing. - [Multi-Store Landing Pages: One Entry, Many Stores](https://brikl.com/store-types/multi-store-landing-pages): A Brikl multi-store landing page puts many on-demand merch stores behind one branded entry point, for school districts, agencies and large organizations. - [Pop-Up & Fundraiser Stores: Time-Limited Merch](https://brikl.com/store-types/pop-up-fundraiser-stores): Launch pop-up and fundraiser merch stores on Brikl in minutes. Toggle products, track funds raised and fulfill on demand with zero upfront inventory. - [Rewards & Incentive Stores: Redeem Points for Merch](https://brikl.com/store-types/rewards-incentive-stores): A Brikl rewards store lets employees, partners or customers redeem points, store credit or gift cards for merch, with wallet checkout and nothing to pre-buy. - [Team & Spiritwear Stores: Custom Gear On Demand](https://brikl.com/store-types/team-spiritwear-stores): Build on-demand spiritwear stores on Brikl for sports teams, schools, and organizations. Custom branded gear with no pre-season inventory and no bulk minimums. ## Guides - [Guides](https://brikl.com/guides): Step-by-step tutorials, reference guides, and best practices for promotional product distributors and decorators using Brikl. - [Decoration Methods Explained](https://brikl.com/guides/decoration-methods): Brikl's guide to 12 decoration methods: DTG, DTF, embroidery, screen printing, sublimation, engraving and more, with file requirements and when to use each. - [On-Demand Promotional Products: The Complete Guide](https://brikl.com/guides/on-demand-promo): On-demand promotional products are produced per order, with no inventory or minimums. Brikl's guide to how it works, what it costs and multi-client programs. - [Tax-Exempt & Non-Profit Stores](https://brikl.com/guides/tax-exempt-nonprofit-stores): How Brikl supports tax-exempt and non-profit organizations running an online store — sales tax exemption setup, reporting, filings, and what documentation you need. ## Tutorials - [Tutorials: Quick Video Walkthroughs of Every Feature](https://brikl.com/tutorials): Short video tutorials for every Brikl feature, from browsing the supplier marketplace to launching an on-demand store. Each one runs under 2 minutes. ## Resources - [Events: Find Us at Trade Shows & Conferences](https://brikl.com/events): Meet the Brikl team at trade shows and conferences across the US and Europe, from the PPAI Expo and PRINTING United to FESPA and GXN. - [Promotional Products Glossary](https://brikl.com/glossary): Brikl's definitions of 60+ promotional products and on-demand merch terms: decoration methods, fulfillment routing, COGS, Merchant of Record, PromoStandards. - [Our Clients: What Distributors Say About Us](https://brikl.com/our-clients): Hear from promotional product distributors and decorators who use Brikl. Real quotes, real results — from first-time operators to industry veterans. - [Showcase](https://brikl.com/showcase): Browse live Brikl-powered on-demand merchandise stores. See how distributors build branded storefronts for schools, franchises, teams, employees, and nonprofits. ## Company - [Book a Meeting](https://brikl.com/book-your-demo): Schedule a personalized demo or store building session with Brikl. See how distributors and decorators launch stores, automate fulfillment, and grow revenue. - [See How Brikl Works](https://brikl.com/book-your-demo/watch): A 3-minute tour of Brikl with full transcript: source at wholesale, place a bulk order or launch a store, and let production and shipping run automatically. - [Careers](https://brikl.com/careers): Brikl builds the on-demand merch platform for the promotional products industry. We're always looking for talented people who want to help shape it. - [Contact Brikl](https://brikl.com/contact): Contact the Brikl team for sales inquiries, support, or partnership opportunities. Offices in Cincinnati, Ohio (US) and Lubbeek, Belgium (EU). PPAI Member #803362. - [In the Press](https://brikl.com/in-the-press): News and press coverage about Brikl — partnerships, product announcements, industry recognition, and mentions from PPAI, PR Newswire, and more. - [Our Story](https://brikl.com/our-story): How Brikl went from one idea, eliminating inventory risk in promo, to powering on-demand merch stores for distributors and decorators worldwide. - [Privacy Policy](https://brikl.com/privacy-policy): Brikl BV and Brikl Inc. are committed to protecting your privacy. Learn how we collect, use, disclose, and safeguard your personal information. - [Product Safety & CPSIA Compliance](https://brikl.com/product-safety): How product safety works across the Brikl network: CPSIA compliance for children's products, third-party testing, certificates and tracking labels. - [Security & Compliance](https://brikl.com/security): Brikl is the only promo industry e-commerce platform with SOC 2 Type II attestation, plus PCI DSS Level 1 via Stripe, encryption and live monitoring. - [Subprocessors](https://brikl.com/security/subprocessors): The current list of subprocessors Brikl uses for brikl.com and the platform, with what each does, where data is processed and its privacy policy. - [Store Build Services](https://brikl.com/store-build-policy): Brikl's refund and reschedule policy for paid Store Building Sessions: full refund or free reschedule up to 48 hours out, one free reschedule inside 48 hours. - [Terms of Service](https://brikl.com/terms-of-service): Review the terms and conditions governing your use of the Brikl platform, including account terms, fees, fulfillment, API usage, and more.