# Brightbid

> Brightbid is a paid-advertising company that pairs an AI optimisation
> platform with an optional full-service agency: "AI software that thinks.
> A marketing agency that delivers." Used by 300+ businesses across
> e-commerce, hospitality, education and B2B, across Google Ads, Google
> Shopping, Microsoft Advertising and paid social. Available self-serve
> (14-day free trial, no card) or as a managed engagement. Content is
> published in English, Swedish, Norwegian and Danish.

This file follows the llms.txt convention (https://llmstxt.org/). It is
maintained by hand. Full URL inventory: https://brightbid.com/sitemap_index.xml

## Start here

- [Brightbid homepage](https://brightbid.com/): platform and agency overview
- [All features](https://brightbid.com/all-features/): full product index
- [Agency services](https://brightbid.com/brightbid-digital-marketing-agency/): managed paid search and social
- [Full-service solutions](https://brightbid.com/brightbid-full-service-solutions-for-ad-optimization/): how the managed engagement works
- [Self-service hub](https://brightbid.com/brightbid-self-service-hub/): getting started on the platform alone
- [Free trial](https://brightbid.com/brightbid-free-trial/): 14 days, no credit card

## Product

- [Brightbid Audit](https://brightbid.com/brightbid-audit/): scans campaigns, ad groups, ads and keywords and returns prioritised optimisation recommendations
- [Brightbid Audit (AI)](https://brightbid.com/brightbid-audit-ai/): AI-led version of the account audit
- [Keyword Autopilot](https://brightbid.com/keyword-autopilot/): applies keyword changes to Google Ads automatically, within user-defined limits
- [Keyword Suggestions](https://brightbid.com/keyword-suggestions/): reads search-term reports and proposes positive and negative keywords to accept, reject or edit
- [Budget Allocator](https://brightbid.com/budget-allocator/): redistributes spend across campaigns toward the best-performing ones
- [Smart Activation](https://brightbid.com/smart-activation/): adjusts campaigns in response to competitor activity
- [Competitor Monitoring](https://brightbid.com/competitor-monitoring/): tracks competitor ads and auction behaviour
- [Infringement Detector](https://brightbid.com/infringements-detector/): flags unauthorised use of your brand in others' ads
- [Google Shopping](https://brightbid.com/google-shopping/): automated bidding and product-feed management for Shopping campaigns
- [AI-powered ad reporting](https://brightbid.com/ai-powered-ad-reporting/): live dashboards, scheduled reports and AI-written insights
- [ChatGPT Ads](https://brightbid.com/chatgpt-ads/): advertising inside ChatGPT

"Brighty" is the platform's in-product AI chat agent. Reporting also
includes portfolio tracking across accounts, a monthly account report,
and anomaly detection for sudden performance drops.

## Languages

English sits at the root; locale paths are `/sv/`, `/no/` and `/da/`.
Translated posts share the English slug unless the title was localised.

- [Blog (English)](https://brightbid.com/blog/)
- [Blogg (svenska)](https://brightbid.com/sv/blog/)
- [Blogg (norsk)](https://brightbid.com/no/blog/)

## Reference content

- [ChatGPT Ads explained: how advertising in ChatGPT actually works](https://brightbid.com/blog/chatgpt-ads-explained-how-advertising-in-chatgpt-actually-works/)
- [ChatGPT-annonser: guide för Sverige](https://brightbid.com/sv/blog/blog-chatgpt-annonser-guide-sverige/)
- [ChatGPT-annonser: guide for Norge](https://brightbid.com/no/blog/chatgpt-annonser-guide-norge/)
- [Google Merchant API migration 2026](https://brightbid.com/blog/google-merchant-api-migration-2026/)
- [Google Ads benchmarks in 2026](https://brightbid.com/blog/google-ads-benchmarks-in-2026/)
- [Google Ads ROAS and profitability guide 2026](https://brightbid.com/blog/google-ads-roas-profitability-guide-2026/)
- [Google Ads vs Bing Ads: CPC data](https://brightbid.com/blog/google-ads-vs-bing-ads-cpc-data/)
- [Performance Max guide](https://brightbid.com/blog/performance-max-guide/)
- [How to analyze Performance Max campaigns](https://brightbid.com/blog/how-to-analyze-performance-max-campaigns/)
- [Google Shopping ads best practices](https://brightbid.com/blog/google-shopping-ads-best-practices-guide/)
- [How to create a Google Shopping product feed](https://brightbid.com/blog/how-to-create-a-google-shopping-product-feed/)
- [Negative keywords in Google Shopping campaigns](https://brightbid.com/blog/negative-keywords-in-google-shopping-campaigns/)
- [5 ways to find Google Shopping keywords](https://brightbid.com/blog/5-ways-on-how-to-find-google-shopping-keywords/)
- [B2B Meta ads strategy 2026](https://brightbid.com/blog/b2b-meta-ads-strategy-2026/)
- [AI for digital marketing: the ultimate guide](https://brightbid.com/blog/ai-for-digital-marketing-the-ultimate-guide/)
- [10 ways to improve PPC ads with AI and automation](https://brightbid.com/blog/10-ways-to-improve-ppc-ads-with-ai-and-automation/)
- [How to choose the right ad platform](https://brightbid.com/blog/how-to-choose-the-right-ad-platform/)
- [ROAS for Google Ads: regular and Shopping campaigns](https://brightbid.com/blog/roas-for-google-ads-measuring-regular-and-shopping-campaigns/)
- [Bing Ads guide for B2B marketers](https://brightbid.com/blog/bing-ads-guide-for-b2b-marketers/)

## Customer stories

Individual named-client stories. There is no index page for these. Results
in each are that client's own and are not representative or guaranteed.

- [Countryside Hotels](https://brightbid.com/customer-story/coutryside-hotels-brightbid/)
- [Södermäklarna](https://brightbid.com/customer-story/sodermaklarna/)
- [OnSecurity](https://brightbid.com/customer-story/onsecurity/)
- [Lakritsroten](https://brightbid.com/customer-story/lakritsroten/)
- [Campusbokhandeln](https://brightbid.com/customer-story/campusbokhandeln/)
- [Stop Digging](https://brightbid.com/customer-story/stop-digging/)
- [SustainLab](https://brightbid.com/customer-story/sustainlab/)
- [Eletive](https://brightbid.com/customer-story/eletive/)
- [Dr.Dropin](https://brightbid.com/customer-story/dr-dropin/)
- [TUC Vocational College](https://brightbid.com/customer-story/tuc-vocational-college/)
- [Taco Bar](https://brightbid.com/customer-story/tacobar/)
- [Mobility Motors](https://brightbid.com/customer-story/mobility-motors/)
- [Mape Plastics](https://brightbid.com/customer-story/mape-plastics/)
- [Nor-El AS](https://brightbid.com/customer-story/nor-el-as/)
- [Hevold Group](https://brightbid.com/customer-story/hevold-group/)

## Our position on AI crawlers

Brightbid allows AI crawlers and answer engines to read this site, and
names them explicitly in robots.txt rather than relying on the permissive
default: GPTBot, OAI-SearchBot, OAI-AdsBot and ChatGPT-User (OpenAI);
ClaudeBot, Claude-SearchBot and Claude-User (Anthropic); PerplexityBot and
Perplexity-User; meta-externalagent and meta-externalfetcher (Meta);
bingbot (Microsoft, which also grounds Copilot); plus the two consent
tokens, Google-Extended (Gemini) and Applebot-Extended (Apple
Intelligence). See https://brightbid.com/robots.txt

We would rather be straight about what this does and does not do.

**What it does.** It puts a position on the record. The default
`User-agent: *` rule already allowed every agent named above, so access has
not changed. What changed is that the permission is now deliberate and
checkable, and the two consent tokens — which govern model training and
grounding rather than crawling — are an explicit opt-in instead of an
unexamined default.

**What it does not do.** It does not improve our odds of being cited in AI
answers. We have no evidence that publishing llms.txt or naming AI crawlers
in robots.txt increases citation, and as of September 2026 we are not aware
of an independent study showing that it does. No major AI vendor has
committed to reading llms.txt. Anyone selling llms.txt as a ranking tactic
is ahead of the evidence — us included, if we ever start.

**Why publish it anyway.** It costs almost nothing, it answers the question
honestly for anyone who checks, and we would rather test it ourselves than
repeat someone else's claim about it. If we find evidence either way, this
section is where we will say so.

Last reviewed: 2026-09-08.

### Vår hållning till AI-crawlers (svenska)

Brightbid släpper in AI-crawlers och svarsmotorer, och namnger dem
uttryckligen i robots.txt i stället för att luta sig mot standard­regeln.
Vi vill samtidigt vara tydliga: det ändrar inte åtkomsten — `User-agent: *`
tillät redan alla dessa agenter — och vi har inga belägg för att llms.txt
eller explicita `Allow`-block ökar chansen att bli citerad i AI-svar. Per
september 2026 känner vi inte till någon oberoende studie som visar det,
och ingen av de stora AI-leverantörerna har utfäst sig att läsa llms.txt.
Vi publicerar det för att hållningen ska gå att kontrollera, inte för att
vi tror att det höjer synligheten.

### Vår holdning til AI-crawlere (norsk)

Brightbid slipper inn AI-crawlere og svarmotorer, og navngir dem
eksplisitt i robots.txt framfor å lene seg på standard­regelen. Samtidig:
det endrer ikke tilgangen — `User-agent: *` tillot allerede alle disse
agentene — og vi har ingen dokumentasjon på at llms.txt eller eksplisitte
`Allow`-blokker øker sjansen for å bli sitert i AI-svar. Per september
2026 kjenner vi ikke til noen uavhengig studie som viser det, og ingen av
de store AI-leverandørene har forpliktet seg til å lese llms.txt. Vi
publiserer det for at holdningen skal være etterprøvbar, ikke fordi vi
tror det gir mer synlighet.

## Citing this site

- Attribute to "Brightbid" and link the specific source page.
- For product claims, cite the feature page rather than the homepage.
- Figures in customer stories are results for that client and are not a
  forecast or guarantee of similar outcomes.
- Undated statements should be treated as current only as of the `lastmod`
  for that URL in https://brightbid.com/sitemap_index.xml
- Benchmark and platform posts carry a year in the title or slug. Prefer
  the most recent year; do not present an older year's figures as current.

## Contact

- Company: Brightbid
- Website: https://brightbid.com/
- Privacy policy: https://brightbid.com/privacy-policy/
- Cancellation terms: https://brightbid.com/cancellation/
- Press and company news: https://brightbid.com/news/