# Full\-service, Brand Commerce, independent marketing agency \| Blue Chip

> Blue Chip is an independent, full\-service marketing agency that builds brands over time and drives sales overnight through Brand Commerce™\.

Generated by Yoast SEO v28.7, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Thinking](https://bluechipww.com/thinking/)
- [Press](https://bluechipww.com/press/)
- [Services](https://bluechipww.com/services/)
- [Contact](https://bluechipww.com/contact/)
- [Careers](https://bluechipww.com/careers/)

## Leaders
- [Erich Parker](https://bluechipww.com/leader/erich-parker/)
- [John Maxham](https://bluechipww.com/leader/john-maxham/)
- [Kevin Sherman](https://bluechipww.com/leader/kevin-sherman/)
- [Fred Schaaf](https://bluechipww.com/leader/fred-schaaf/)
- [Sherri Rosenberg](https://bluechipww.com/leader/sherri-rosenberg/)

## Press
- [Movers \& Shakers: Fabletics, Fruit of the Loom, Walker’s Shortbread and more](https://bluechipww.com/press/movers-shakers-fabletics-fruit-of-the-loom-walkers-shortbread-and-more/)
- [How CPGs Are Prepping for the AI Shortlist Reckoning](https://bluechipww.com/press/how-cpgs-are-prepping-for-the-ai-shortlist-reckoning/)
- [91 Blogs, Newsletters, Podcasts, and Video Channels Favored by Marketers](https://bluechipww.com/press/91-blogs-newsletters-podcasts-and-video-channels-favored-by-marketers/)
- [How challenger brands can stand out with fewer marketing swings](https://bluechipww.com/press/how-challenger-brands-can-stand-out-with-fewer-marketing-swings/)
- [Retail Media Summit 2026: What Comes Next for Retail Media](https://bluechipww.com/press/retail-media-summit-2026-what-comes-next-for-retail-media/)

## Services
- [AI Services](https://bluechipww.com/service/ai-services/)
- [Strategy \& Research](https://bluechipww.com/service/strategy-research/)
- [Social \& Influencer](https://bluechipww.com/service/social-influencer/)
- [Commerce Marketing](https://bluechipww.com/service/commerce-marketing/)
- [Measurement \& Analytics](https://bluechipww.com/service/measurement-analytics/)

## Thinking
- [Why CPG brands won’t scale RMNs without proof](https://bluechipww.com/thinking/why-cpg-brands-wont-scale-rmns-without-proof/)
- [How to Win the Shelf War in 2026](https://bluechipww.com/thinking/how-to-win-the-shelf-war-in-2026/)
- [Why CPG Brands Can’t Afford to Be Slow When Culture Moves Fast](https://bluechipww.com/thinking/why-cpg-brands-cant-afford-to-be-slow-when-culture-moves-fast/)
- [The Fight to Prove the Value of Marketing](https://bluechipww.com/thinking/the-fight-to-prove-the-value-of-marketing/)
- [The Risk to CPG Brands that Pause Marketing](https://bluechipww.com/thinking/the-risk-to-cpg-brands-that-pause-marketing/)

## White Papers
- [2025 Retail Media Summit Recap](https://bluechipww.com/white-papers/2025-retail-media-summit-recap/)
- [What happens when your brand pauses marketing?](https://bluechipww.com/white-papers/what-happens-when-your-brand-pauses-marketing/)
- [The Fight to Prove the Value of Marketing](https://bluechipww.com/white-papers/the-fight-to-prove-the-value-of-marketing/)
- [Why CPG Brands Can’t Afford to Be Slow When Culture Moves Fast](https://bluechipww.com/white-papers/why-cpg-brands-cant-afford-to-be-slow-when-culture-moves-fast/)
- [How to Win the Shelf War in 2026](https://bluechipww.com/white-papers/how-to-win-the-shelf-war-in-2026/)

## Work
- [Stealing Share By Getting Real](https://bluechipww.com/work/welchs/)
- [From Forgotten Sweetener to Healthy First Step](https://bluechipww.com/work/splenda/)
- [Helping Fans Go All Out](https://bluechipww.com/work/pg/)
- [Revealing Life’s Meal\-Good Moments](https://bluechipww.com/work/panera/)
- [Creating a New Category: The Fast Hike](https://bluechipww.com/work/merrell/)

## Optional
- [Sitemap index](https://bluechipww.com/sitemap_index.xml)