---
description: Send supported Shopify conversion events to Meta, Google, TikTok, Pinterest, and Snap. Review matching and delivery. Eligible new stores get a 7-day free trial.
title: Shopify server-side tracking | Bily
image: https://framerusercontent.com/images/EooHWvuoiAg3jiYI1QtDDi3zvT0.png
---
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Server-side tracking for Shopify
**Server-side tracking for Shopify**
# Give your ads better purchase data
# Give your ads better purchase data
# Give your ads better purchase data
Bily captures supported Shopify events and helps you check what reaches Meta, Google, TikTok, Pinterest, and Snap. Start with a free tracking audit to see what your public store reveals.
Bily captures supported Shopify events and helps you check what reaches Meta, Google, TikTok, Pinterest, and Snap. Start with a free tracking audit to see what your public store reveals.
Bily captures supported Shopify events and helps you check what reaches Meta, Google, TikTok, Pinterest, and Snap. Start with a free tracking audit to see what your public store reveals.
[Get free tracking auditGGeett ffrreeee ttrraacckkiinngg aauuddiitt Get free tracking audit](https://bily.ai/audit?audit_source=bily_home)
[Get free tracking auditGGeett ffrreeee ttrraacckkiinngg aauuddiitt Get free tracking audit](https://bily.ai/audit?audit_source=bily_home)
[Get free tracking auditGGeett ffrreeee ttrraacckkiinngg aauuddiitt Get free tracking audit](https://bily.ai/audit?audit_source=bily_home)
[Start free trialSSttaarrtt ffrreeee ttrriiaall Start free trial](https://app.bily.ai/)
[Start free trialSSttaarrtt ffrreeee ttrriiaall Start free trial](https://app.bily.ai/)
01
Capture customer actions
Capture supported events from browsing to purchase.
Keep product, checkout, and order details together.
Start with data from your own store.
01
Capture customer actions
Capture supported events from browsing to purchase.
Keep product, checkout, and order details together.
Start with data from your own store.
02
Improve event matching
Add available customer and order details.
Identify duplicates across browser and server events.
Give platforms more context to match a conversion.
03
Send signals to your platforms
Deliver conversion events server-side.
Connect Meta, Google, TikTok, Pinterest, and Snap.
Check delivery in one workspace.
04
Check what reaches each platform
Review event coverage and match quality.
Find missing or incomplete conversion signals.
Know what needs attention in your tracking setup.
Forward
Review
Capture
Enrich
Forward
Review
Capture
Enrich
Customer stories
**Customer stories**
## See what changed in real ad accounts
Explore customer-reported results, the tracking changes behind them, and the periods measured.
[Read the customer stories →](https://bily.ai/case-studies)
[Atari: 9.4 Purchase match quality after Bily
Customer storyJul 22, 2026Atari: 9.4 Purchase match quality after Bily
Customer storyJul 22, 2026Atari: 9.4 Purchase match quality after Bily
Customer storyJul 22, 2026](https://bily.ai/case-studies/atari-first-party-tracking-case-study) [Maison: 9.4 Purchase match quality after Bily
Customer storyJul 8, 2026Maison: 9.4 Purchase match quality after Bily
Customer storyJul 8, 2026Maison: 9.4 Purchase match quality after Bily
Customer storyJul 8, 2026](https://bily.ai/case-studies/maison-fleurs-de-bach-first-party-measurement-case-study) [Why Andrew Faris chose Bily after comparing it with Elevar
Customer storyJun 22, 2026Why Andrew Faris chose Bily after comparing it with Elevar
Customer storyJun 22, 2026Why Andrew Faris chose Bily after comparing it with Elevar
Customer storyJun 22, 2026](https://bily.ai/case-studies/andrew-faris-bily-vs-elevar-test-case-study)
Overview
**Overview**
A purchase is useful to your ad platform when the event arrives with the right details. Bily brings capture, matching, and delivery into one workflow so you can see where that path needs attention.
#### Bily brings capture, matching, and delivery into one workflow so you can see where your conversion signals need attention.
Purchase event
Tracking flow
**01**
**Capture event**
**02**
**Match identity**
**03**
**Route data**
**04**
**Check delivery**
CAPTURE
Collect supported shopping and purchase events.
**DELIVERY**
Send events to the platforms you connect.
**MATCHING**
Check the details used to match events.
**CONTROL**
Choose your connected destinations.
01
Capabilities
Capabilities
## Your store and ad platforms, connected
**Connect**
Connect Shopify and follow the setup for your chosen ad platforms.
**AD PLATFORMS**
Send supported conversion events to Meta, Google, TikTok, Pinterest, and Snap.
**ANALYTICS**
Send first-party conversion data to GA4 and your configured reporting tools.
**COMMERCE**
Carry Shopify order details into the conversion signals your ad platforms receive.
**Connect**
Connect Shopify and follow the setup for your chosen ad platforms.
**AD PLATFORMS**
Send supported conversion events to Meta, Google, TikTok, Pinterest, and Snap.
**ANALYTICS**
Send first-party conversion data to GA4 and your configured reporting tools.
**COMMERCE**
Carry Shopify order details into the conversion signals your ad platforms receive.
Features
## Make your purchase signals more useful
Give your connected platforms clearer event details, then check that those signals arrive.
### Capture the event
001
Collect supported storefront and checkout activity with the product and order details that give it meaning.
### Add matching details
002
Include available customer details so your connected platforms have more context to match a conversion.
### Deliver it server-side
003
Send supported first-party events to Meta, Google, TikTok, and GA4, then review delivery from Bily.
Pricing
## Start your 7-day free trial
Try Bily free for 7 days on an eligible new Shopify store. Your plan follows synced monthly revenue in USD. Review the exact price before approving charges in Shopify. Pay yearly for 12 months at the price of 10.
Monthly
Yearly
2 months free
Starter
$660/yr
up to $25K monthly revenue
See your exact price before approving charges in Shopify.
[Start free trialSSttaarrtt ffrreeee ttrriiaall Start free trial](https://app.bily.ai)
Growth
$2,220/yr
$25K-$100K monthly revenue
See your exact price before approving charges in Shopify.
[Start free trialSSttaarrtt ffrreeee ttrriiaall Start free trial](https://app.bily.ai)
Scale
From $3,330/yr
$100K-$500K monthly revenue
See your exact price before approving charges in Shopify.
[Start free trialSSttaarrtt ffrreeee ttrriiaall Start free trial](https://app.bily.ai)
Enterprise
From $10,000/yr
$500K+ monthly revenue
See your exact price before approving charges in Shopify.
[Talk to salesTTaallkk ttoo ssaalleess Talk to sales](https://bily.ai/demo)
Optional Bily Email usage requires monthly billing and separate authorization, capped at $5,000 per 30 days. Usage add-ons are unavailable on yearly plans.
Monthly
Yearly
2 months free
Starter
$660/yr
up to $25K monthly revenue
See your exact price before approving charges in Shopify.
[Start free trialSSttaarrtt ffrreeee ttrriiaall Start free trial](https://app.bily.ai)
Growth
$2,220/yr
$25K-$100K monthly revenue
See your exact price before approving charges in Shopify.
[Start free trialSSttaarrtt ffrreeee ttrriiaall Start free trial](https://app.bily.ai)
Scale
From $3,330/yr
$100K-$500K monthly revenue
See your exact price before approving charges in Shopify.
[Start free trialSSttaarrtt ffrreeee ttrriiaall Start free trial](https://app.bily.ai)
Enterprise
From $10,000/yr
$500K+ monthly revenue
See your exact price before approving charges in Shopify.
[Talk to salesTTaallkk ttoo ssaalleess Talk to sales](https://bily.ai/demo)
Optional Bily Email usage requires monthly billing and separate authorization, capped at $5,000 per 30 days. Usage add-ons are unavailable on yearly plans.
Blog
## Know what to check before you change spend
Practical guides to tracking gaps, platform reporting, and the conversion data behind your next ad decision.
[Know which offer your Shopify discount test compares
UpdatesOct 19, 2026Know which offer your Shopify discount test compares
UpdatesOct 19, 2026](https://bily.ai/blog/know-which-offer-shopify-discount-test-compares) [Check the return window behind your campaign
UpdatesOct 12, 2026Check the return window behind your campaign
UpdatesOct 12, 2026](https://bily.ai/blog/check-return-window-behind-campaign) [Check Google’s extra conversion source before it informs bids
UpdatesOct 5, 2026Check Google’s extra conversion source before it informs bids
UpdatesOct 5, 2026](https://bily.ai/blog/check-google-conversion-source-before-bidding)
[Know which offer your Shopify discount test compares
UpdatesOct 19, 2026](https://bily.ai/blog/know-which-offer-shopify-discount-test-compares) [Check the return window behind your campaign
UpdatesOct 12, 2026](https://bily.ai/blog/check-return-window-behind-campaign) [Check Google’s extra conversion source before it informs bids
UpdatesOct 5, 2026](https://bily.ai/blog/check-google-conversion-source-before-bidding) [Reset Shopify’s session baseline before changing ad spend
UpdatesSep 28, 2026](https://bily.ai/blog/reset-shopify-session-baseline-before-changing-ad-spend)
FAQ
## Questions
before you start
Have a setup question?
Tell us about your store, tracking setup, and the platforms you want to connect.
[Talk to the teamTTaallkk ttoo tthhee tteeaamm Talk to the team](https://bily.ai/demo)
[Talk to the teamTTaallkk ttoo tthhee tteeaamm Talk to the team](https://bily.ai/demo)
**Do I need to manage every pixel separately?**
Bily gives you one tracking layer for supported events and destinations. Connect the platforms you use, then review your existing pixels during setup to avoid duplicate events.
**Which platforms can I connect?**
Bily supports conversion delivery to Meta, Google, TikTok, Pinterest, Snap, and GA4. Available events and setup requirements depend on the destination you connect.
**Can I choose where my data goes?**
Yes. You choose the destinations connected to your store. Check each connection’s settings and supported events to understand what Bily sends.
**How does Bily handle customer data?**
Our Security Overview explains Bily’s access controls, data handling, and shared responsibilities. The Privacy Policy describes how personal data is used. Your store’s configuration, notices, and consent choices remain part of the setup.
**What do I need to get started?**
A Shopify store and access to the ad accounts you want to connect. Follow the guided setup, then check event receipt, matching, and delivery. Need help with an existing setup? Talk to our team.
**How does the free trial work?**
Eligible new Shopify stores get a 7-day free trial. Your plan is based on synced monthly revenue in USD. Review the exact price and billing cycle before approving charges in Shopify.
**Do I need to manage every pixel separately?**
Bily gives you one tracking layer for supported events and destinations. Connect the platforms you use, then review your existing pixels during setup to avoid duplicate events.
**Which platforms can I connect?**
Bily supports conversion delivery to Meta, Google, TikTok, Pinterest, Snap, and GA4. Available events and setup requirements depend on the destination you connect.
**Can I choose where my data goes?**
Yes. You choose the destinations connected to your store. Check each connection’s settings and supported events to understand what Bily sends.
**How does Bily handle customer data?**
Our Security Overview explains Bily’s access controls, data handling, and shared responsibilities. The Privacy Policy describes how personal data is used. Your store’s configuration, notices, and consent choices remain part of the setup.
**What do I need to get started?**
A Shopify store and access to the ad accounts you want to connect. Follow the guided setup, then check event receipt, matching, and delivery. Need help with an existing setup? Talk to our team.
**How does the free trial work?**
Eligible new Shopify stores get a 7-day free trial. Your plan is based on synced monthly revenue in USD. Review the exact price and billing cycle before approving charges in Shopify.
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