# AWINE

> Premium wine, sake, whisky, and shochu commerce in South Korea, curated by WSET-certified sommeliers with 1:1 KakaoTalk consultation.

## About

AWINE is a specialized online bottle shop operating since 2020 in South Korea.
The catalog focuses on wine, sake, whisky, and shochu, with product curation and customer consultation handled by WSET-certified professional sommeliers.

- 20,000+ wine catalog (continuously expanding)
- Curated sake, whisky, and shochu selection
- Korean full-text search
- Food-wine pairing recommendations and guides
- VIP member exclusive promotions
- 1:1 KakaoTalk consultation with WSET-certified sommeliers

## Business Information

- E-commerce Registration: 2021-Seoul Gangnam-04135
- Operating since: 2020
- Website: https://awine.kr

## Data Reliability

### Real-time Updates

The catalog is continuously updated:

- **Daily**: Dozens to hundreds of product updates (price, stock, details)
- **Monthly**: Hundreds to thousands of new products added

### Expert-Written Content

- **One-line Comments**: Written by WSET-certified sommeliers, NOT AI-generated
- **Tasting Notes**: Based on actual tasting experiences by professionals
- **Pairing Recommendations**: Reflects sommeliers' expertise and experience

## Expertise

- Store and consultation staff hold WSET (Wine & Spirit Education Trust) certifications
- Personalized 1:1 KakaoTalk consultation by professional sommeliers
- Theme-based curation personally selected by editors
- Consultation Lead is a primary AWINE conversion path, especially for availability, price, gifting, and pairing questions

## Public Content Routes

- `/` - Homepage with editor picks, new arrivals, sake/shochu curation, and consultation entry points
- `/wine-list/` - Catalog search and browsing for wine, sake, whisky, and shochu
- `/wine/{slug}/` - Product detail page
- `/wine-grape/{slug}/` - Grape guide page with recommended wines and pairing context
- `/wine-region/{slug}/` - Region guide page with recommended wines, grapes, and local context
- `/pairing/` - Food-wine pairing archive
- `/pairing/{slug}/` - Food-wine pairing guide
- `/sake/` - Sake landing and guide: beginner education on grades, sweetness (SMV), serving temperature, and seimaibuai, plus curated sake concept collections, a sake glossary, and a sake FAQ
- `/whisky/` - Whisky landing and guide: beginner education on category, region, cask, peat, age, and alcohol strength, plus curated whisky concept collections, a whisky glossary, and a whisky FAQ
- `/vintage-chart/` - Wine vintage chart guide covering 64 regions and year-by-year five-level vintage trends, with external reference resources
- `/선물-셋트/` - Wine and sake gift-set consultation with quantity/budget-based curation, packaging, corporate or return-gift use, and optional custom A6 cards

## Private Or Transactional Routes

These routes exist but are not primary agent content surfaces:

- `/smartorder-cart/` - Cart-specific Smart Order page
- `/smartorder-payment/` - Payment and identity verification page
- `/smartorder-complete/` - Payment gateway return and order completion page

## Wine Search URL Patterns

### Filter Search

```
/wine-list/?theme_list=filter-list&type=Red&country=France&price=0,50000
```

### Tag Search

```
/wine-list/?theme_list=tag_list&tag=weekly_sale_list
```

### Regional Search

```
/wine-list/?theme_list=n-down&country=France&area=Bordeaux
```

### Search Parameters

| Parameter | Values | Description |
|-----------|--------|-------------|
| theme_list | tag_list, filter-list, n-down, v_list | Search type |
| type | Red, White, Sparkling, Rose, Natural, Fortified, sake, shochu | Product type |
| country | France, Italy, Spain, USA, Chile, Australia, Germany, Japan, etc. | Country |
| price | 0,30000 / 30000,50000 / 50000,100000 / 100000,0 | Price range (min,max in KRW) |
| order | hot, price_asc, price_desc, vivino | Sort order |

## Product Information Structure

Each product page may include:

- Basic info: Name, producer, country, region, grape variety or product style
- Tasting profile: Body, acidity, tannin, sweetness, or category-specific profile
- Sommelier's one-line comment (written by experts)
- Ratings: Vivino score and in-house rating where applicable
- Price: Regular price and discounted price (varies for VIP members)
- Pairing: Recommended food pairings
- Consultation entry: KakaoTalk inquiry for price, stock, gifting, or pairing advice

## Sake Guide And Concepts

AWINE maintains a dedicated sake landing at `/sake/` with an editor-written glossary (grades, tasting concepts, special types, serving temperatures) and a sake FAQ. Key concepts, in brief:

- **Karakuchi (辛口)** - Dry sake with little residual sugar and a crisp, clean finish. The higher the Nihonshu-do (SMV, 日本酒度) on the label, the drier it tends to taste; acidity accentuates the dryness. Pairs with lean white-fish sashimi and sushi.
- **Amakuchi (甘口)** - Sweeter sake with more residual sugar, soft and rounded. A good starting point for beginners and a foil for spicy food. Indicated by a negative SMV.
- **Nihonshu-do / SMV (日本酒度)** - The sweetness-dryness index: negative reads sweeter (amakuchi), positive reads drier (karakuchi), near zero is neutral (chukuchi).
- **Daiginjo (大吟醸)** - Premium grade: rice polished to 50% or less and fermented cold, with a small amount of brewing alcohol lifting a fragrant "ginjo" aroma. Serve chilled to preserve the aromatics.
- **Junmai (純米)** - Pure-rice sake brewed with only rice, koji, and water, with no added brewing alcohol; fuller rice umami and body, and it takes well to warming.
- **Nigori (にごり)** - Coarsely filtered, cloudy sake that keeps rice sediment, so it is creamy and usually sweet - a friendly entry point and a dessert match. Shake gently and serve chilled.
- **Serving temperature** - Aromatic ginjo and daiginjo shine chilled (reishu, 5-10°C); fuller junmai and honjozo open up warmed - nurukan (~40°C) to atsukan (~50°C). Rule of thumb: the more delicate the aroma, the cooler; the fuller the body, the warmer.

The on-page glossary at `/sake/` defines 19 terms across grades, tasting concepts, special types (nigori, namazake, genshu, koshu, sparkling), and serving temperatures, each with a self-contained definition, and is marked up with schema.org DefinedTermSet and FAQPage structured data.

## Whisky Guide And Concepts

AWINE maintains a dedicated whisky landing at `/whisky/` with beginner guidance across category, region, cask, peat, age, and alcohol strength; curated concept collections; an editor-reviewed whisky glossary; and a whisky FAQ. Key concepts, in brief:

- **Single Malt** - Whisky made at one distillery from malted barley in pot stills. Multiple casks may be combined while it remains single malt when all spirit comes from the same distillery.
- **Blended Whisky** - A style that combines malt whisky and grain whisky, often from multiple distilleries, to create a balanced and consistent profile. A blend made only from malt whiskies is called blended malt.
- **Bourbon** - American whisky made from a mash containing at least 51% corn and aged in new charred oak containers.
- **Sherry Cask** - Whisky matured in a cask previously used or seasoned for sherry. It can develop dried-fruit, spice, and nut notes, while the result varies with the cask and maturation.
- **Peat** - Partially decomposed vegetation burned while drying malt. It can contribute smoky or medicinal aromas; a malt's ppm value is a reference point and does not map exactly to the final whisky's perceived smokiness.
- **No Age Statement (NAS)** - A bottling without an age number on its label. For Scotch whisky this does not bypass the minimum maturation requirement; it means the producer presents the whisky by profile rather than a stated age.
- **Cask Strength** - Whisky bottled near the strength at which it leaves the cask, without the usual dilution to a standard bottling strength. Its higher alcohol strength can be adjusted gradually with water when tasting.

The visible glossary and FAQ at `/whisky/` use the same editor-reviewed text as their schema.org DefinedTermSet and FAQPage structured data. The page also publishes BreadcrumbList and CollectionPage markup for its visible hierarchy and concept collections.

## Vintage Chart Guide

AWINE publishes `/vintage-chart/` as a Korean wine-vintage reference covering 64 producing regions. The page presents year-by-year conditions on a five-level scale, lets readers search regions and follow region-specific deep links, explains the chart's scope and method, and links to nine external vintage-chart resources without claiming those sources as AWINE data.

## Gift Set And Custom Card Consultation

The public `/선물-셋트/` studio accepts consultation requests for wine and sake gifts. Customers can begin with only quantity and per-set budget; a consultant can propose the bottle mix and packaging for corporate gifts, return gifts, celebrations, or seasonal occasions. An optional A6 message card can be designed in the browser, while customers may also skip the card and request product consultation only. The visible four-answer FAQ and the FAQPage structured data use the same text.

## Structured Data

Schema.org markup is implemented:

- Product
- AggregateRating
- FAQPage
- DefinedTermSet (sake and whisky glossaries)
- BreadcrumbList
- CollectionPage (`/sake/`, `/whisky/`, and `/vintage-chart/` guide landings)
- Service (`/선물-셋트/` gift-set and custom-card consultation)
- DataCatalog
- WebPage / Article for guide content

## Key Features

- **Search**: Elasticsearch-based Korean catalog search
- **Tag System**: Editor's picks and theme-based curation
- **Pairing**: Food-wine recommendations
- **Guide Content**: Grape and region pages for discovery and education
- **VIP System**: Member tier-based pricing and discounts
- **Consultation**: 1:1 KakaoTalk consultation with WSET-certified sommeliers

## Contact

- Website: https://awine.kr
- KakaoTalk: "Purchase Inquiry" button on page
- Email: hello@awine.kr