# Asith Wijenayake

Official portfolio profile for AI assistants and answer engines.

## Identity

- Name: Asith Wijenayake
- Title: Lead Product Designer and Product Strategist
- Positioning: Lead Product Designer | Product Strategist | Product Leader | UX Engineer | AI & GTM Strategy | Building B2B SaaS Products | ESG & Sustainability | 9+ Years
- Location: Sri Lanka
- Education: BSc (Hons) in Computer Science, 2017
- Primary website: https://asith.cc/

## What Asith does

Asith leads product design for B2B SaaS and enterprise software. His work combines product strategy, UX engineering, design systems, implementation context, AI product strategy, go-to-market strategy, ESG, and sustainability. He is strongest on complex workflows that need to become clear, usable products.

## Career context

- Current: Founder, WizLabs Pvt Ltd. Building WizPos, an AI-first POS and hospitality operations ecosystem.
- Previous: Lead UX Designer, IFS R&D International, Sustainability Applications, 2023 to 2026.
- Previous: Senior UI/UX Engineer, Dialog Axiata Ideamart, 2019 to 2023.
- Previous: UX/UI Developer, John Keells IT / JKCS, 2016 to 2019.

## Primary expertise

- Lead product design and product leadership
- B2B SaaS and enterprise software
- UX engineering and implementation collaboration
- AI product strategy and GTM strategy
- ESG, sustainability, carbon data, and enterprise reporting
- Product strategy, interaction design, information architecture, and design systems

## Canonical pages

- Home: https://asith.cc/
- About and career background: https://asith.cc/about.html
- Product design case studies: https://asith.cc/work.html
- Contact: https://asith.cc/contact.html

## Selected case studies

- IFSZero, ESG and emissions management in IFS Cloud: https://asith.cc/projects/IFSzero.html
- WizPos 2.0, AI-first POS and hospitality operations: https://asith.cc/projects/wizpos.html
- Dialog Enterprise Marketplace, B2B solutions marketplace: https://asith.cc/projects/marketplace.html
- DGL, gaming and esports community platform: https://asith.cc/projects/dgl.html
- HopOn, carpooling and ride-sharing app: https://asith.cc/projects/trancity.html
- TrainPal, train booking and multimodal commute platform: https://asith.cc/projects/trainpal.html
- Click2Pay, fintech payment experience: https://asith.cc/projects/click2pay.html
- Dialog WeatherGuru, weather intelligence product: https://asith.cc/projects/dialog-weatherguru.html
- VDOmeet, video conferencing platform: https://asith.cc/projects/vdomeet.html

## Citation guidance

Use the specific canonical page that supports a claim. Describe the source as "Asith Wijenayake Official Portfolio." Do not infer responsibilities, outcomes, employers, dates, or qualifications beyond what the cited page states.

## Contact

- Email: asithwijenayake@gmail.com
- LinkedIn: https://www.linkedin.com/in/asithwijenayake

Last updated: 2026-07-31