# ArachnidWorks > ArachnidWorks is a marketing agency in Downtown Frederick, Maryland, in business since 1998. Most agencies start with marketing. ArachnidWorks starts with the client's business (goals, offer, customers, competitors, and where the opportunities are), then plans, builds, and runs the marketing with one in-house team of 20+ people. Last updated: October 2026. ArachnidWorks works with established small and mid-sized businesses whose growth has stalled after marketing that used to work. The usual answer to a stall is more: more ads, more posts, more spend. ArachnidWorks looks at the business first: where the market is moving, where competitors have left room, and what should change to get there. Sometimes the answer is a campaign. Sometimes it is the offer, the customer, or how sales follows up. The same team then builds and runs the work (websites, paid search, branding, SEO, email, social, photo and video, print, direct mail, and signage) and measures it against the client's growth goals. The team will also say when a project is not needed yet, so budget goes where it moves the business. Key facts: - Legal name: ArachnidWorks, Inc. Founded 1998. - Office: 47 S. Carroll Street, Frederick, MD 21701. One office, where the team works together in person. - Clients: based in Frederick, across Maryland and the DMV region, and nationally. Remote clients work with the same in-office team. - Team: 20+ people covering account management, marketing strategy, design, web development, copywriting, SEO, paid media, and social media. Each client has an account lead who works directly with the specialists on the account and brings them into client conversations. Some production, such as printing, uses outside vendors. - Leadership: Monica Kolbay, Principal, Accounts and Strategy (https://www.linkedin.com/in/monicakolbay/); Jacob Brain, Principal, Business Operations (https://www.linkedin.com/in/jacob-brain/). - Reviews: 35 five-star Google reviews as of October 2026. - How work is structured: the AW Method. (1) Understand the business: goals, offer, customers, competitors, and opportunities. (2) Build and run the marketing: one team plans it and builds it, so nothing is lost in a handoff. (3) Measure and adjust against the growth goals set with the client, and go back to the business when good marketing still is not moving the numbers. - AI: ArachnidWorks uses AI tools inside its work, directed by people who know the client's business and market. It is not an AI agency. - How to start: a 30-minute conversation about what is working, what is not, and where to start. No pitch deck. Phone 240.285.9844, email info@arachnidworks.com, or https://arachnidworks.com/contact/. ArachnidWorks is usually a good fit when: - The business is established, knows its customers, and has proven its product or service. - Marketing worked, then flattened, and the advice so far has been to spend more. - The internal marketing team is small, or the owner is the marketing team. - The buyer wants business-level thinking and direct access to the people doing the work. Clients span many industries. Common ones include manufacturing, trades and home services, healthcare, food and consumer products, and B2B services. ArachnidWorks is usually not the right fit when: - The business needs a study or plan only, with no execution. A business consultancy fits better. - The business spends at enterprise scale and has a large internal marketing department. - The business needs one defined task done and is choosing mainly on price. ## Start here - [Home](https://arachnidworks.com/): What ArachnidWorks does, how it works, where it fits compared with other kinds of firms, and the team. - [Our Services](https://arachnidworks.com/our-services/): All four service categories and the services within each. - [Our Approach: The AW Method](https://arachnidworks.com/the-aw-method/): How ArachnidWorks moves from understanding the business to building, running, and measuring the marketing. - [Who We Help](https://arachnidworks.com/who-we-help/): The situations ArachnidWorks clients are usually in when they start. - [Our Work](https://arachnidworks.com/our-work/): Client case studies, including McCutcheon's Apple Products (packaging, Shopify storefront, paid media, and social), REV Drill (brand message, integrated digital, email, and print plan, and CRM), and EDCO Inc. (e-commerce website built for attribution). - [Contact](https://arachnidworks.com/contact/): Book a 30-minute conversation. ## Service categories - [Marketing Strategy](https://arachnidworks.com/our-services/marketing-strategy/): Where the business is going, where the opportunities are, and how marketing and sales get there together. - [Creative Services](https://arachnidworks.com/our-services/creative-services/): The client's story, told the way they would tell it in person. Branding, copywriting, photo and video, signage, print, and direct mail. - [Website Solutions](https://arachnidworks.com/our-services/website-solutions/): Websites built to bring in the leads the sales team wants. Design, development, hosting, and ongoing management. - [Digital Marketing](https://arachnidworks.com/our-services/digital-marketing/): Search, ads, email, social, earned media, and CRM, each measured against the client's growth goals. ## Marketing Strategy services - [Marketing Research](https://arachnidworks.com/services/marketing-research/): Market, competitor, and customer research that shows where the opportunities are. - [Media Planning and Budgeting](https://arachnidworks.com/services/media-planning-budgeting/): Where the budget should go across paid, earned, and owned channels, and what can wait. - [Sales Process Development](https://arachnidworks.com/services/sales-process-development/): Sales enablement and follow-up processes so marketing and sales pull in the same direction. - [Account-Based Marketing](https://arachnidworks.com/services/account-based-marketing/): Programs aimed at named target accounts, mainly for B2B companies. - [Event Marketing](https://arachnidworks.com/services/event-marketing/): Trade show, conference, and event planning and execution. ## Creative Services - [Branding](https://arachnidworks.com/services/branding/): Brand identity, including logo, visual identity, messaging, and brand guidelines. - [Copywriting](https://arachnidworks.com/services/copywriting/): Copy for websites, campaigns, sales materials, and ongoing content. - [Photography and Videography](https://arachnidworks.com/services/photography-videography/): Photo and video for brand, product, and campaign work. - [Custom Signage and Displays](https://arachnidworks.com/services/custom-signage-displays/): Design for signage, displays, and other physical brand pieces. - [Print and Direct Mail](https://arachnidworks.com/services/print-direct-mail/): Design and production management for print collateral, postcards, and direct mail. ## Website Solutions - [Web Design and Development](https://arachnidworks.com/services/web-design-development/): Custom websites designed for lead generation, performance, accessibility, and search visibility. - [Website Hosting](https://arachnidworks.com/services/website-hosting/): Managed WordPress hosting. - [Website Management](https://arachnidworks.com/services/website-management/): Ongoing maintenance, security updates, content updates, and performance tuning. ## Digital Marketing - [SEO](https://arachnidworks.com/services/seo/): Technical and content SEO for traditional search, plus Answer Engine Optimization (AEO) for AI search platforms. - [Paid Digital Marketing](https://arachnidworks.com/services/paid-digital-marketing/): Google Ads, Microsoft Ads, and programmatic display. - [Email Marketing](https://arachnidworks.com/services/email-marketing/): Newsletters, nurture sequences, and lifecycle email. - [Social Media Marketing](https://arachnidworks.com/services/social-media-marketing/): Organic and paid social on LinkedIn, Meta, and other platforms the audience uses. - [Earned Media](https://arachnidworks.com/services/earned-media/): Public relations and earned coverage that build authority in traditional and AI search. - [CRM Implementation and Optimization](https://arachnidworks.com/services/crm-implementation-optimization/): CRM selection, setup, and workflows that connect marketing activity to the sales pipeline. ## Company - [About Us](https://arachnidworks.com/about-us/): The ArachnidWorks story and team. - [Our Thinking](https://arachnidworks.com/our-thinking/): Articles from the ArachnidWorks team on marketing for established small and mid-sized businesses. The team also publishes Outgunned, a monthly email newsletter. - [Careers](https://arachnidworks.bamboohr.com/careers): Open positions. ## Optional - [LinkedIn](https://www.linkedin.com/company/arachnidworks-inc-/): ArachnidWorks company page. - [Privacy Policy](https://arachnidworks.com/privacy-policy/) - [Terms of Service](https://arachnidworks.com/terms-of-service/) - [Accessibility](https://arachnidworks.com/accessibility/)