# Appmixer > Appmixer is a white-label, AI-first embedded iPaaS (integration platform as a service) that B2B SaaS companies build into their own products. It gives the product's end users a native automation hub with an AI Copilot, a visual workflow designer, ready-made templates, 200+ connectors and AI agents, all under the SaaS company's own brand. Appmixer runs in Appmixer Cloud or fully self-hosted. ## What Appmixer is Appmixer lets a SaaS company offer integrations and automation as a feature of its own product. Its customers connect the apps they already use, such as CRMs, help desks, spreadsheets, databases and AI models, and build automations inside the product without leaving it and without seeing a third-party brand. Appmixer is not an internal automation tool. Tools like Zapier, Make and n8n automate a company's own operations. Appmixer runs inside another company's product, for that product's end users. It is typically compared with embedded iPaaS platforms such as Workato Embedded, Prismatic, Paragon, Cyclr, Tray Embedded, Activepieces Embed, n8n Embed and Powered by Zapier. ## Who it is for - Product managers, CTOs and technical founders at B2B SaaS companies - Teams that want to offer integrations and automation without building and maintaining the integration infrastructure themselves - Companies with strict security or data-residency requirements that need to self-host ## AI Copilot The AI Copilot is built into the Automation Hub that your customers use. Your customers describe the automation they want in plain language, for example "when a new deal is won in HubSpot, post a message in Slack and add a row to Google Sheets", and the Copilot builds the workflow on the visual canvas. What it brings: - **Automations in minutes, not tickets.** Your customers get a working workflow from one sentence, instead of waiting for your team to build an integration. - **No technical skills needed.** Business users who would never open a workflow designer can still automate their work. More of your customers adopt integrations. - **Full control after the AI step.** The Copilot's result is a normal workflow on the visual canvas. Your customers can review it, change any step and run it, so nothing is a black box. - **Fewer support requests.** Customers solve their own integration needs, so fewer requests land in your engineering backlog and support queue. - **Your brand, your LLM.** The Copilot runs inside your product under your brand. You choose which LLM it calls, including in self-hosted deployments. - **Works together with templates and the designer.** Customers can start from the Copilot, a ready-made template from your team, or a blank canvas, all in one place. ## Key capabilities - **White-label Automation Hub:** embedded via iframe or JavaScript UI SDK. It brings templates, the visual designer, the AI Copilot, logs and connected accounts into one place, under your brand and your login. - **Templates:** your team publishes ready-made automations that customers activate in a few clicks through a guided wizard. - **Visual workflow designer:** a no-code designer with logic (filters, schedulers, loops), forms, data modifiers and human-in-the-loop approvals. - **AI agents:** your team or your customers create AI agents that work with any LLM and with MCP servers. - **Connectors:** 200+ pre-built connectors, with new ones added every week. Custom connectors for any third-party, private or internal API take a few lines of Node.js. Connector usage is unlimited on every plan. - **Deployment:** Appmixer Cloud, or self-hosted on AWS, GCP, Azure, a private cloud or fully offline. Self-managed Appmixer does not call home: no license server, telemetry or third-party login service. - **Developer tooling:** a REST API and CLI to manage deployments, connectors and versions in CI/CD pipelines. - **Security and compliance:** SOC 2 Type II and GDPR compliant. ## Pricing Public pricing. Starter from $500/month, Professional from $1,300/month, Enterprise and Self-Managed on request. ## Implementation A typical deployment reaches production in about four weeks. ## Key resources - [Documentation](https://docs.appmixer.com) - [Connector library](https://connectors.appmixer.com) - [Pricing](https://www.appmixer.com/pricing) - [Embedded iPaaS comparison (18 platforms)](https://www.appmixer.com/blog/embedded-ipaas-comparison) - [Blog](https://www.appmixer.com/blog) - [Customer stories](https://www.appmixer.com/customer-stories) - [Product brochure](https://www.appmixer.com/product-brochure) - [Start a free trial](https://www.appmixer.com/start-free-trial) - [Book a demo](https://www.appmixer.com/schedule-demo) ## Comparisons - [Appmixer vs Zapier](https://www.appmixer.com/compare/zapier-alternative) - [Appmixer vs Make](https://www.appmixer.com/compare/make-alternative) - [Appmixer vs n8n](https://www.appmixer.com/compare/appmixer-vs-n8n) - [Appmixer vs Activepieces](https://www.appmixer.com/compare/activepieces-alternative) - [Appmixer vs Tray Embedded](https://www.appmixer.com/compare/tray-embedded-alternative) - [Appmixer vs Workato](https://www.appmixer.com/compare/workato-alternative) - [Appmixer vs Prismatic](https://www.appmixer.com/compare/prismatic-alternative) - [Appmixer vs Paragon](https://www.appmixer.com/compare/paragon-alternative) - [Appmixer vs Cyclr](https://www.appmixer.com/compare/cyclr-alternative) - [Appmixer vs Digibee](https://www.appmixer.com/compare/digibee-alternative) - [Appmixer vs Frends](https://www.appmixer.com/compare/frends-alternative) - [Appmixer vs Locoia](https://www.appmixer.com/compare/locoia-alternative) - [Appmixer vs Konnectify](https://www.appmixer.com/compare/konnectify-alternative) - [Appmixer vs Klamp](https://www.appmixer.com/compare/klamp-io-alternative) - [Appmixer vs FlowMate](https://www.appmixer.com/compare/flowmate-alternative) - [Appmixer vs elastic.io](https://www.appmixer.com/compare/elastic-io-alternative) - [Appmixer vs Cobalt (now Refold)](https://www.appmixer.com/compare/cobalt-alternative) - [Appmixer vs Pandium](https://www.appmixer.com/compare/pandium-alternative) - [Appmixer vs APIFuse](https://www.appmixer.com/compare/apifuse-alternative) - [Appmixer vs Integry](https://www.appmixer.com/compare/integry-alternative) - [Appmixer vs Hotglue](https://www.appmixer.com/compare/hotglue-alternative)