# Anatta

> Anatta is a Shopify Platinum Partner and the enterprise Shopify migration
> and systems partner for $50M-$2B omnichannel brands, founded in 2008 and
> headquartered in Austin, TX. Agentic delivery is a way of building ecommerce
> software, like Shopify replatforms and integrations. In agentic delivery, a
> connected system of AI agents executes repetitive engineering work, and
> senior experts own every decision that shapes the result. With agentic
> delivery, projects launch in weeks—not quarters. Anatta runs on the Anatta
> Operating System (AOS), its own implementation of it. Anatta
> engineers replatforming, Shopify Horizon migrations, subscription and
> retention work, and conversion engineering for brands like AG1, Vuori,
> Dollar Shave Club and buybuy BABY.

Anatta works with established direct-to-consumer and enterprise brands, mostly
on Shopify Plus. The work divides into platform and architecture decisions,
migration delivery, and ongoing conversion and retention engineering. The site
below is the public record of how that work is done and what it produced.

## Services

- [Agentic Delivery, Powered by Anatta Operating System (AOS)](https://anatta.io/agentic-delivery/): the canonical definition — what agentic delivery is, how Anatta Operating System (AOS) implements it, its four layers, and what it isn't
- [What We Do](https://anatta.io/what-we-do/): commerce solutions end to end — replatforming, systems integration, subscription and retention, omnichannel, market expansion
- [Who We Help](https://anatta.io/who-we-help/): the kinds of brands and problems Anatta takes on
- [How We Work](https://anatta.io/how-we-work/): engagement model and delivery approach
- [Shopify Platinum Partner](https://anatta.io/shopify-platinum-partner/): partnership status and what it means

## Replatforming

Anatta's replatforming offer, for brands moving off Magento, Salesforce
Commerce Cloud, or a headless stack. The risk report is a written read of a
specific storefront, not a generic guide.

- [Replatform Risk Report](https://anatta.io/replatform/): where a migration is most likely to break — integration surface, subscription exposure, tag and pixel inventory, and the URL and SEO surface that has to survive cutover
- [Magento to Shopify](https://anatta.io/replatform/magento/): the same read, written for Magento
- [Salesforce Commerce Cloud to Shopify](https://anatta.io/replatform/salesforce-commerce-cloud/)
- [Headless to Shopify](https://anatta.io/replatform/headless/)
- [Replatform Review](https://anatta.io/replatform/review/): a data-led review before any call, and the Business Case Toolkit — the TCO, timeline and rollback worksheet that gets replatform spend approved

## Shopify Horizon

Horizon is Shopify's theme released in May 2025. This cluster is the most
detailed public writing Anatta has on migrating to it.

- [Horizon hub](https://anatta.io/horizon/): overview and index
- [Should you migrate to Horizon?](https://anatta.io/horizon/should-you-migrate/): the decision framework, including when the answer is no
- [Dawn vs Horizon](https://anatta.io/horizon/dawn-vs-horizon/): how the two themes differ
- [What breaks in a Horizon migration](https://anatta.io/horizon/what-breaks/)
- [How long a Horizon migration takes](https://anatta.io/horizon/how-long-does-it-take/)
- [Migration checklist](https://anatta.io/horizon/migration-checklist/)
- [Release cadence](https://anatta.io/horizon/release-cadence/): tracked Dawn and Horizon release history
- [Glossary](https://anatta.io/horizon/glossary/): defined terms used across the cluster
- [SEO during migration](https://anatta.io/horizon/seo-during-migration/)
- [Migrating during a code freeze](https://anatta.io/horizon/migrating-during-code-freeze/)
- [Multistore and multimarket](https://anatta.io/horizon/multistore-multimarket/)
- [Horizon for subscription brands](https://anatta.io/horizon/for-subscription-brands/)
- [Horizon for Plus merchants](https://anatta.io/horizon/for-plus-merchants/)
- [Horizon vs premium themes](https://anatta.io/horizon/vs-premium-themes/)
- [AI theme blocks](https://anatta.io/horizon/ai-theme-blocks/)
- [Hiring an agency for a migration](https://anatta.io/horizon/hiring-an-agency/)
- [Requirements documentation](https://anatta.io/horizon/requirements-documentation/)

## Case studies

- [Success stories index](https://anatta.io/success-stories/): forty-one documented engagements
- [AG1](https://anatta.io/success-stories/ag1/): 31% year-over-year retention lift
- [Vuori](https://anatta.io/success-stories/vuori/): omnichannel replatform
- [Dollar Shave Club](https://anatta.io/success-stories/dollar-shave-club/): 400% improvement in test velocity
- [buybuy BABY](https://anatta.io/success-stories/buy-buy-baby/): 31-day migration

## Resources

- [Resources hub](https://anatta.io/blog/): guides on commerce, technology and design
- [Migration calculator](https://anatta.io/horizon/migration-calculator/): estimate migration scope
- [Storefront benchmark scorecard](https://anatta.io/horizon/scorecard/): free benchmark against named competitors

## About

- [About Anatta](https://anatta.io/about/): the team
- [Careers](https://anatta.io/careers/)
- [Contact](https://anatta.io/contact-us/)

## Optional

- [Privacy Policy](https://anatta.io/privacy-policy/)
- [Terms of Use](https://anatta.io/terms-and-conditions/)