# Alice Blue

> Alice Blue is an Indian stock broker established in 2006, serving 7 lakh+ registered clients. It offers zero account opening charges, lifetime zero AMC, zero brokerage on mutual funds, and competitive brokerage charges across equity, futures, options, commodities, and currencies. Alice Blue provides mutual fund investments, IPOs, Margin Trading Facility (MTF), TradingView integration, advanced trading platforms such as ANT, and algo trading facilities.


## Core Trading Platforms & Products
- [Alice Blue Home](https://aliceblueonline.com/): Online platform for trading, investing, demat accounts, IPOs, and mutual funds.
- [Ant](https://aliceblueonline.com/product/ant): All-in-one trading platform for stocks, MTF, SIPs, research, and portfolio tools.
- [Ant App](https://aliceblueonline.com/product/stock-market-app): Smart stock market app for trading, investing, portfolio tracking, and research.
- [Ant Web](https://aliceblueonline.com/product/web-trading-platform): Advanced web trading platform with charts, screeners, options tools, and more.
- [1lyalgos](https://1lyalgos.com/): 1lyAlgos is an algorithmic trading platform for strategy building and automation
- [1LYOptions](https://aliceblueonline.com/product/1lyoptions): Options trading platform with strategy builders, charts, scanners, and insights.
- [TradingView](https://aliceblueonline.com/product/tradingview): Advanced trading with TradingView charts, indicators, alerts, and screeners.
- [MTF](https://aliceblueonline.com/product/mtf): Margin trading facility for buying stocks with partial upfront capital.
- [Insurance](https://aliceblueonline.com/insurance): Alice Blue provides insurance information, policy guidance, and insurance-related services.

## Account Opening
- [Open Demat Account](https://aliceblueonline.com/open-demat-account): Online demat account services for trading, investing, IPOs, and mutual funds.

## Market Data and Research Tools
- [Stocks Directory](https://aliceblueonline.com/investment/stocks): Provides stock information, market data, and company details.
- [IPO Directory](https://aliceblueonline.com/investment/ipo): Provides IPO information, including issue details and listing-related updates.
- [Mutual Funds](https://aliceblueonline.com/investment/mutual-funds): Provides mutual fund information and investment options.

## Trade School & Financial Education
- [Trade School](https://tradeschool.aliceblueonline.com): Financial education platform for learning stock markets, trading, and investing.

## Calculators & Financial Tools
- [Calculators](https://aliceblueonline.com/calculators): Online calculators for brokerage, margin, SIP, returns, and investment analysis.
- [Brokerage Calculator](https://aliceblueonline.com/calculators/brokerage-calculator): Brokerage calculator for estimating trading costs, taxes, and total charges.
- [MTF Calculator](https://aliceblueonline.com/calculators/mtf-calculator): Estimate Margin Trading Facility funding, interest, charges, and returns.
- [SIP Calculator](https://aliceblueonline.com/calculators/sip-calculator): Estimate potential mutual fund SIP investment growth.
- [Margin Calculator](https://aliceblueonline.com/calculators/margin-calculator): Margin calculator for estimating margin requirements for stocks, F&O, and commodities.

## Blogs and Market Insights
- [Alice Blue Blog](https://aliceblueonline.com/blog): Read articles about stocks, IPOs, mutual funds, trading, derivatives, commodities, investments, and market updates.
- [Publishing Principles](https://aliceblueonline.com/legal-documentation/publishing-principles/): Review Alice Blue's principles for publishing financial education, market analysis, IPO reviews, and stock market news.

## Brokerage, Charges & Pricing
- [Pricing](https://aliceblueonline.com/pricing): Transparent brokerage charges and pricing details across trading segments

## Company Information and Support
- [About Aliceblue](https://aliceblueonline.com/about-us): Alice Blue is an Indian stockbroker established in 2006, offering trading, investment services, mutual funds, IPOs, and technology-driven financial solutions.
- [Support](https://aliceblueonline.com/support): Alice Blue Support provides customer assistance for trading, account opening, investments, and platform-related queries.
- [Contact](https://aliceblueonline.com/contact-us): Alice Blue’s Contact Us page provides customer support contact details.

## Brokerage Charges and Account Information
- [Basic Brokerage Structure](https://aliceblueonline.com/support/basic-brokerage-structure): Explains brokerage charges for equity delivery, intraday, futures, and options.
- [Account Opening Charges](https://aliceblueonline.com/support/account-opening-charges): Provides information about account opening fees and demat account maintenance charges.
- [Disclaimer](https://aliceblueonline.com/legal-documentation/disclaimer): Provides investment risk disclosures and important information about trading in securities.

## Market Information & Announcements
- [Trading Holidays 2026](https://aliceblueonline.com/trading-holidays-2026): Provides the 2026 trading holiday calendar for relevant stock exchanges, including scheduled market closures.