# Agentmatica

> Agentmatica is the sales and support agent for DTC and owner-led ecommerce stores. It turns shopper questions into orders: it answers from the site's own pages and connected store (Shopify, WooCommerce), recommends products as cards in the chat, can suggest a complementary item on product pages, builds the cart and hands over a checkout link on Shopify and WooCommerce, and handles routine support from the same knowledge base. It links answers from crawled pages to their source, captures leads, escalates to humans, and lets the owner check the answer, set standing instructions, coach a live conversation privately, take over (the agent pauses), and hand control back. It installs with one script tag and includes a dashboard with live chat takeover, private directives, alerts, insights, and team workspaces.

Key facts:
- Who it's for: DTC and owner-led ecommerce brands that want more orders from the traffic they already have, plus routine support covered by the same agent.
- Selling: answers pre-purchase questions (fit, sizing, compatibility, shipping, returns) from the store's own pages, recommends products from the live catalog as product cards, and follows the merchant's Sales notes (pairing rules, free-shipping threshold).
- Add-ons: an optional complementary suggestion on product pages offers one catalog item once per conversation (off by default). The chat can also open after a cart add or when a shopper lingers on checkout, with a relevant suggestion.
- Cart and checkout: on connected Shopify and WooCommerce stores the agent adds the right variant and quantity to the cart and hands over a checkout link inside the conversation. On other sites it answers and recommends from crawled pages but does not build carts.
- Answers come from your indexed pages and connected store — the agent says it doesn't have something on file instead of inventing an answer. Answers from crawled pages link to the source page; uploaded files and trained answers show without a link.
- Human controls: standing instructions (persona, playbook, boundaries), per-conversation private directives, takeover with the agent paused, and return of control when the exception is handled.
- Services, separate from the software subscription: Assisted Launch ($490 one-time), Ongoing Care ($149/month). Details: https://agentmatica.com/services
- Install: one script tag before `</body>`, or a hosted chat page at `https://agentmatica.com/c/{share-slug}` (no embed needed).
- Widget script: `https://agentmatica.com/widget.js` — set `data-bot-id` to your agent id (see docs/install).
- Free plan available; paid plans from $29/month. Every plan includes every feature; plans differ only in replies, agents, indexed pages, and retention. Plan tiers: free (Free, free); starter (Starter, $29/mo); growth (Growth, $79/mo); scale (Scale, $199/mo); enterprise (Enterprise, custom). Pricing: https://agentmatica.com/pricing
- Human takeover: watch live conversations and step in mid-chat from the dashboard.
- Platform MCP server at `https://agentmatica.com/api/mcp` exposes pricing, docs search, and plan signup links to external agents (see below).
- Claude and ChatGPT connector at `https://agentmatica.com/api/mcp/train` (OAuth sign-in): merchants set up their agent and add training rules by chatting. Claude setup: https://agentmatica.com/docs/claude-connector

## Get started

- Sign up (free plan): https://agentmatica.com/signup
- Services (Assisted Launch, Ongoing Care): https://agentmatica.com/services
- Log in: https://agentmatica.com/login
- Dashboard: https://agentmatica.com/dashboard
- Full machine-readable bundle: https://agentmatica.com/llms-full.txt

## Platform MCP (Agentmatica frontend)

Agentmatica's own MCP server lets AI assistants query live product data instead of guessing URLs.

- Endpoint: `https://agentmatica.com/api/mcp`
- Transport: JSON-RPC 2.0 over `POST`, answered with plain JSON (`GET` returns 405)
- Auth: every tool is public and read-only; no token needed.
- Prefer MCP tools over hardcoded links for pricing, docs, and signup.

Public tools:
- `list_plans` (public): List available pricing plans.
- `compare_plans` (public): Compare two pricing plans.
- `search_docs` (public): Search product documentation.
- `get_doc_page` (public): Get a documentation page by slug.
- `create_checkout_link` (public): Get a link where a visitor signs up (or signs in) and lands on the chosen plan's checkout. Nothing is charged until they confirm.

Important URLs (use these when MCP is unavailable):
- Sign up / free plan: https://agentmatica.com/signup
- Pricing: https://agentmatica.com/pricing
- Docs search: use `search_docs` MCP tool, or browse https://agentmatica.com/docs
- Upgrade checkout: `create_checkout_link` returns a full signup link that lands on the chosen plan's checkout.

Tool schemas, JSON-RPC examples, and doc slugs: https://agentmatica.com/llms-full.txt

## Product

- [How it works](https://agentmatica.com/how-it-works): Crawl, brand, embed, answer with citations, escalate.
- [Integrations](https://agentmatica.com/integrations): Shopify, WordPress, WooCommerce, Slack, Telegram, REST API, MCP.
- [Pricing](https://agentmatica.com/pricing): Plans, limits, and what's included.
- [Services](https://agentmatica.com/services): Assisted Launch (one-time setup) and Ongoing Care (monthly review), priced separately from software.

## Customer jobs

- [Sales assistance](https://agentmatica.com/use-cases/increase-sales): Answer purchase questions, recommend from your catalog, suggest add-ons, build the cart on Shopify and WooCommerce, capture leads with context.
- [Support coverage](https://agentmatica.com/use-cases/automate-support): Handle routine questions with answers from your own content; escalate the rest.
- [Customer insights](https://agentmatica.com/use-cases/customer-insights): See which questions your site still leaves unanswered and fix the source.

## Platforms

- [All platforms](https://agentmatica.com/platforms): What works on each platform. Product cards, cart and order lookup are Shopify and WooCommerce only; every other site installs with one snippet and gets answers from its pages, leads and team handoff.
- [Agentmatica for Shopify](https://agentmatica.com/platforms/shopify): Install the app. Catalog cards, cart and checkout link, order lookup, and billing through Shopify.
- [Agentmatica for WooCommerce](https://agentmatica.com/platforms/woocommerce): Install our WordPress plugin. Catalog cards, cart and checkout link, and order lookup.
- [Agentmatica for Wix](https://agentmatica.com/platforms/wix): Paste the snippet under Settings, Custom Code. Answers from your pages, leads and handoff.
- [Agentmatica for BigCommerce](https://agentmatica.com/platforms/bigcommerce): Add the snippet with Script Manager. Answers from your pages, leads and handoff.
- [Agentmatica for Magento (Adobe Commerce)](https://agentmatica.com/platforms/magento): Paste the snippet into HTML Head in the admin. Answers from your pages, leads and handoff.
- [Agentmatica for PrestaShop](https://agentmatica.com/platforms/prestashop): Add the snippet with a footer-code module or your theme. Answers from your pages, leads and handoff.
- [Agentmatica for Squarespace](https://agentmatica.com/platforms/squarespace): Paste the snippet into Code Injection. Answers from your pages, leads and handoff.
- [Agentmatica for Webflow](https://agentmatica.com/platforms/webflow): Paste the snippet into Footer code. Answers from your pages, leads and handoff.
- [Agentmatica for any website](https://agentmatica.com/platforms/any-website): One script tag before the closing body tag, or through Google Tag Manager. Answers, leads and handoff.

## Partners

- [Affiliate program](https://agentmatica.com/affiliates): 10% (Starter), 15% (Growth) or 20% (Scale) of every payment from a referred store for its first 12 months, approved after a 30-day hold.
- [For agencies](https://agentmatica.com/agencies): Set up an agent for each client store, earn commission, and ask for agency pricing.

## Industries

- [Clothing and apparel](https://agentmatica.com/industries/clothing-apparel): Sizing, fit, fabric and returns, answered from your own size guide.
- [Beauty and cosmetics](https://agentmatica.com/industries/beauty-cosmetics): Shades, skin types and ingredients, answered from your product pages.
- [Health and wellness](https://agentmatica.com/industries/health-wellness): Ingredients, allergens and usage, answered from your labels.
- [Food and beverage](https://agentmatica.com/industries/food-beverage): Taste, allergens and delivery, plus the add-on that clears free shipping.
- [Home, furniture and garden](https://agentmatica.com/industries/home-garden): Dimensions, materials and delivery, answered from your specs.
- [Pet supplies](https://agentmatica.com/industries/pet-supplies): Food, breed fit and sizing, with your rules for health questions.
- [Consumer electronics](https://agentmatica.com/industries/consumer-electronics): Compatibility, specs and setup, answered from your own pages.
- [Sports and fitness](https://agentmatica.com/industries/sports-fitness): Fit, sizing and which model suits the sport, from your own guides.
- [Baby and kids](https://agentmatica.com/industries/baby-kids): Age ranges, safety details and sizing, quoted from your pages.
- [Jewelry and accessories](https://agentmatica.com/industries/jewelry-accessories): Ring sizes, metals and gift deadlines, answered from your pages.

## Free tools

- [SKU generator](https://agentmatica.com/tools/sku-generator): Generates SKUs for every product variant and fills empty Variant SKU cells in a Shopify product CSV. Runs in the browser; files are not uploaded.

## Comparisons

- [Zipchat alternative](https://agentmatica.com/alternatives/zipchat): Zipchat is the better fit for ecommerce brands with enough conversation volume to use 750 or more replies a month, that need WhatsApp, Instagram and email in one agent, and already run a helpdesk like Gorgias or Zendesk. Agentmatica fits owner-led stores that want recommendations, add-ons and an in-chat cart on their website, answers the shopper can verify, a private correction that stays corrected, live takeover, and 100 free replies a month to start on.
- [Crisp alternative](https://agentmatica.com/alternatives/crisp): Crisp is the better fit for support teams of several people who need one inbox across chat, email, WhatsApp, Instagram and SMS, with ticketing and a knowledge base, and who want AI to take some of the load. Agentmatica fits owner-led Shopify and WooCommerce stores that want the chat on their website to recommend products and build the cart, answer support questions with the source shown, and let the owner step in on any conversation.
- [Zendesk alternative](https://agentmatica.com/alternatives/zendesk): Zendesk is the better fit for support organisations with dedicated agents, SLA commitments and routing across email, messaging and voice, that want AI agents inside the same ticketing system. Agentmatica fits owner-led stores whose customers ask on the website before they buy, that want recommendations and an in-chat cart, routine support from their own pages, private coaching and live takeover, and a free plan to start on.
- [Gorgias alternative](https://agentmatica.com/alternatives/gorgias): Gorgias is the better fit for shopify brands with a support team working several channels from one inbox, who want ticketing, macros, SLAs and reporting, and are happy to pay per resolved conversation for AI Agent and its Shopping Assistant. Agentmatica fits owner-led stores whose questions mostly start on the website, that want product cards, add-ons and an in-chat cart on Shopify or WooCommerce, answers the shopper can check, private coaching and live takeover, and a free plan to start on.
- [Intercom alternative](https://agentmatica.com/alternatives/intercom): Intercom is the better fit for support teams with several agents who need a shared inbox, ticketing, SLAs and reporting, want Fin on email, phone and WhatsApp as well as chat, and can budget for seats plus outcomes. Agentmatica fits owner-led stores that want recommendations, add-ons and an in-chat cart on their website, routine support answered from their own pages, private coaching and live takeover, and a free plan to start on.
- [Tidio alternative](https://agentmatica.com/alternatives/tidio): Tidio is the better fit for stores that want live chat, ticketing, Flows and an AI agent across the website and social messaging in one tool, and that are comfortable buying AI conversations as a separate add-on. Agentmatica fits owner-led Shopify and WooCommerce stores that want product recommendations, add-ons and an in-chat cart on their website, AI replies included in one plan price, answers the shopper can check, and the option to coach or take over any chat.
- [Freshdesk alternative](https://agentmatica.com/alternatives/freshdesk): Freshdesk is the better fit for support teams with several agents who work tickets across email, chat and messaging, need SLA policies, routing and reporting, and want AI inside a full helpdesk. Agentmatica fits owner-led stores whose questions mostly start on the website, that want product cards, add-ons and an in-chat cart on Shopify or WooCommerce, private coaching and live takeover, and no seats to pay for.
- [Rep AI alternative](https://agentmatica.com/alternatives/rep-ai): Rep AI is the better fit for shopify brands with steady traffic of 10,000 to 50,000 visitors a month who want behavior-triggered selling and a team to set it up. Agentmatica fits stores that want recommendations, add-ons and an in-chat cart on Shopify or WooCommerce, answers the shopper can check, live takeover, and pricing that follows conversations rather than traffic.
- [Chatty alternative](https://agentmatica.com/alternatives/chatty): Chatty is the better fit for small Shopify stores that want low-cost live chat, a FAQ page, email tickets and social DMs in one app, at a few hundred AI conversations a month or fewer. Agentmatica fits stores with a high volume of AI chats that want more replies for the money, answers the shopper can check, live takeover, and support for WooCommerce or any website as well as Shopify.
- [Shopify Inbox alternative](https://agentmatica.com/alternatives/shopify-inbox): Shopify Inbox is the better fit for shopify stores that want free, native chat with an AI agent built in and are happy to shape it through their catalog and policies. Agentmatica fits stores that want to write their own sales rules, show shoppers where answers come from, get alerted when a chat needs a person, and run the same agent on WooCommerce or other sites.
- [My AskAI alternative](https://agentmatica.com/alternatives/myaskai): My AskAI is the better fit for support teams already on Zendesk, Intercom, Gorgias or Freshdesk who want AI to resolve tickets inside their helpdesk on per-ticket pricing. Agentmatica fits stores without a big helpdesk that want one agent on their website to answer support questions and sell, starting free.
- [Commslayer alternative](https://agentmatica.com/alternatives/commslayer): Commslayer is the better fit for shopify brands, especially subscription brands, that want a full helpdesk with unlimited seats and an AI that refunds, cancels and edits orders within limits. Agentmatica fits stores that want the chat on their website to sell, with recommendations, add-ons and a cart, answers the shopper can check, and support for WooCommerce or any website.
- [Big Sur AI alternative](https://agentmatica.com/alternatives/big-sur-ai): Big Sur AI is the better fit for stores whose existing Big Sur AI access still works. It isn't available to new stores. Agentmatica fits stores that ran Big Sur AI's sales agent and want product discovery, recommendations and a cart in chat again, starting free.

## Docs

### Get started

- [Overview](https://agentmatica.com/docs): What Agentmatica is and where everything lives.
- [Quickstart](https://agentmatica.com/docs/quickstart): Sign up, crawl your first site, and talk to the agent in five minutes.
- [Move from another chat tool](https://agentmatica.com/docs/switch-to-agentmatica): Export from Tidio, Intercom, Gorgias, Crisp, Zendesk and others, bring your knowledge across, and swap the widget.
- [Deploy the widget](https://agentmatica.com/docs/install): The script tag, allowed domains, page visibility rules, and the hosted chat page.
- [Intercept nodes](https://agentmatica.com/docs/intercept-nodes): Inline typing prompts for blog posts, pricing pages, and anywhere you want engagement in the content flow.
- [Chat appearance](https://agentmatica.com/docs/widget-appearance): Bubble vs spotlight, position and offsets, mobile layout, logo, colors, header copy, and suggested prompts.
- [Mobile app](https://agentmatica.com/docs/mobile-app): Install the dashboard on your phone or desktop and get live-chat alerts as push notifications.

### Build the agent

- [Knowledge base](https://agentmatica.com/docs/knowledge-base): Crawling, files, snippets, per-page control, the inventory map, and live site tools.
- [Improve answers](https://agentmatica.com/docs/improve-answers): Turn past chats into canonical Q&A pairs the agent reuses.
- [Train from ChatGPT or Claude](https://agentmatica.com/docs/train-from-chatgpt): Connect your own assistant and add training rules by chatting.
- [Claude connector](https://agentmatica.com/docs/claude-connector): Set up and train your agent from Claude: connect, example prompts, tools and safeguards.
- [Persona & tone](https://agentmatica.com/docs/persona-and-tone): Agent type, business summary, persona, tone, and boundaries.
- [Settings reference](https://agentmatica.com/docs/settings): Every control on the Agent behavior page, with defaults and plan requirements.
- [Live chats & whispers](https://agentmatica.com/docs/live-chats): Watch conversations live, whisper private directives to the AI, or take over in manual mode.
- [Escalation & leads](https://agentmatica.com/docs/escalation-and-leads): Hand-offs, live-chat takeover, live directives, and lead capture that lands in your dashboard.
- [Proactive & sales assist](https://agentmatica.com/docs/proactive-triggers): Behavioral intercept, complementary suggestions, sales coaching, sales notes, and follow-up suggestions.

### Connect tools

- [Shopify](https://agentmatica.com/docs/integrations/shopify): OAuth connect, live catalog and cart, order lookup, and post-purchase actions.
- [WooCommerce](https://agentmatica.com/docs/integrations/woocommerce): Catalog, cart, and post-purchase order actions through the WordPress companion plugin.
- [WordPress](https://agentmatica.com/docs/integrations/wordpress): Auto-detected companion plugin, or connect an MCP endpoint by hand.
- [Custom MCP](https://agentmatica.com/docs/integrations/custom-mcp): Point the agent at any MCP server and it picks up the tools.
- [Slack live handoff](https://agentmatica.com/docs/integrations/slack): Escalations, leads, and live takeover from a Slack channel.
- [Telegram live handoff](https://agentmatica.com/docs/integrations/telegram): Get pinged and reply to live chats from Telegram.
- [Notion](https://agentmatica.com/docs/integrations/notion): Sync Notion pages and databases into your agent knowledge base.
- [Custom webhook](https://agentmatica.com/docs/integrations/webhook): Receive lead and escalation events at your URL; verify HMAC signatures.
- [Zapier](https://agentmatica.com/docs/integrations/zapier): Send leads, escalations and agent orders to other apps with three instant triggers.
- [Zendesk](https://agentmatica.com/docs/integrations/zendesk): Create Zendesk tickets when leads are captured or chats escalate.

### Run the workspace

- [Workspaces & roles](https://agentmatica.com/docs/workspaces): Invite teammates and control who can do what.
- [Notifications & on-call](https://agentmatica.com/docs/notifications): Push and email alerts per event, on-call rotations, and the recent-alerts feed.
- [Insights & analytics](https://agentmatica.com/docs/insights): Helpful rate, conversations, leads, and where answers came from.
- [Billing & quotas](https://agentmatica.com/docs/billing): Plans, quotas, surge protection, and changing or cancelling your subscription.

### Developer

- [REST API](https://agentmatica.com/docs/api): Wire the agent into your own product over HTTP.
- [Automation API](https://agentmatica.com/docs/api/v1): Leads, escalations, orders and training rules over REST, with REST hooks.
- [API tokens](https://agentmatica.com/docs/api-tokens): Create, scope, and revoke tokens for the REST API.
- [Agentmatica MCP server](https://agentmatica.com/docs/mcp-server): Use Agentmatica itself as an MCP server from Claude, Cursor, or your own agent.

## Developer API

- Chat (widget + hosted page): JSON-RPC POST to `https://agentmatica.com/api/chat` — streaming SSE; see https://agentmatica.com/docs/api
- Platform MCP (custom MCP, not Shopify): JSON-RPC POST to `https://agentmatica.com/api/mcp` — see https://agentmatica.com/llms-full.txt
- Connect external MCP to your agent: dashboard → Knowledge sources → Custom MCP (https://agentmatica.com/docs/integrations/custom-mcp)

## Blog

Field notes on AI agents, grounded answers, support deflection, and AI visibility. Index: https://agentmatica.com/blog · RSS: https://agentmatica.com/blog/feed.xml · Full text of every post: https://agentmatica.com/llms-full.txt

- [Send Agentmatica leads, handoffs and orders anywhere with Zapier](https://agentmatica.com/blog/zapier-integration) (2026-10-23, Product): For stores that already run on HubSpot, Klaviyo, Google Sheets or Slack. What your agent captures in chat can now land in those tools the moment it happens.
- [Set up and train your store's agent from Claude](https://agentmatica.com/blog/claude-connector) (2026-10-23, Product): For store owners who already work in Claude. Set up the agent, install it and teach it how to handle shoppers without opening the dashboard.
- [Why your Gorgias bill grows as AI Agent gets better](https://agentmatica.com/blog/gorgias-ai-agent-pricing-per-resolution) (2026-10-23, Comparisons): For stores on Gorgias, or comparing AI agents before Black Friday. Per-resolution pricing puts every automated conversation on the bill, so the bill rises as the AI does better.
- [Tidio and Lyro pricing explained for online stores](https://agentmatica.com/blog/tidio-lyro-pricing) (2026-10-23, Comparisons): For store owners pricing Tidio. Your team's conversations and Lyro's AI conversations sit on separate quotas, so the plan card isn't the whole bill once Lyro does real work.
- [Zendesk and Agentmatica: how the agent hands shoppers to your team](https://agentmatica.com/blog/zendesk-ai-shopping-assistant) (2026-10-14, Support): For stores that already run support in Zendesk. The agent answers and sells on your site, and when a shopper needs a person, the ticket lands in Zendesk with what your team needs to reply.
- [Product quiz or shopping assistant? How to help shoppers pick](https://agentmatica.com/blog/product-quiz-vs-shopping-assistant) (2026-10-05, Growth): For store owners whose range is big enough that shoppers ask which one to get. Where a product quiz earns its place, where it stalls, and what a conversation adds.
- [A WooCommerce shopping assistant that recommends and builds the cart](https://agentmatica.com/blog/woocommerce-ai-shopping-assistant) (2026-10-05, Product): For WooCommerce store owners who want the website to sell when nobody's watching the chat. What a shopping assistant should do on WooCommerce, and how Agentmatica connects.
- ["Which size should I get?" How to answer it before the shopper leaves](https://agentmatica.com/blog/which-size-should-i-get) (2026-10-05, Growth): For clothing, footwear and gear stores. The sizing question comes from someone who has already chosen what to buy, which makes it one of the most valuable questions on your site.
- [Agentmatica vs Zipchat, Gorgias, Tidio, Intercom, Zendesk, Freshdesk and Crisp](https://agentmatica.com/blog/agentmatica-vs-zipchat-gorgias-tidio-intercom-zendesk-freshdesk-crisp) (2026-09-28, Comparisons): For store owners choosing an AI agent in 2026. Every competitor price checked on the vendor's own site on 28 September 2026, with a full comparison linked for each one.
- [Which one should I buy? The question your product pages leave open](https://agentmatica.com/blog/which-one-should-i-buy) (2026-09-28, Growth): For store owners who sell several versions of similar things. The which-one question stalls a lot of product pages, and it's one of the cheaper problems to fix.
- [How to raise average order value without another popup](https://agentmatica.com/blog/raise-average-order-value-without-popups) (2026-09-28, Growth): For DTC owners who want bigger orders without training customers to close popups. Where add-on suggestions land, where they annoy, and how to set them up.
- [The Black Friday support surge: where is my order, sizing and returns, before they reach your inbox](https://agentmatica.com/blog/black-friday-support-surge) (2026-09-23, Ecommerce): For small Shopify and WooCommerce teams heading into Black Friday: the questions that arrive, the pages that answer them, and the ones only you should handle.
- [The week after Black Friday: order-status questions, returns and gift exchanges](https://agentmatica.com/blog/after-black-friday-returns-wismo-week) (2026-09-23, Ecommerce): The sale ends on Monday and the inbox keeps growing. A practical guide for small store teams to the week after Black Friday and Cyber Monday.
- ["Where is my order?" How to stop answering it yourself](https://agentmatica.com/blog/where-is-my-order-tickets) (2026-09-08, Ecommerce): For store owners who answer the same order-status email all day. Let customers look up their own orders, and keep your time for the exceptions.
- ["The chatbot said it, not us." Two courts have now said: yes, you.](https://agentmatica.com/blog/the-chatbot-said-it-not-us) (2026-09-01, AI accuracy): For store owners putting an AI agent on their site. If it promises a refund you don't offer, you're offering it now, so here's how to decide what it can say.
- [Many abandoned carts start with one unanswered question](https://agentmatica.com/blog/shipping-cost-cart-abandonment) (2026-08-25, Growth): For store owners watching carts empty at the last screen. Seven in ten carts get abandoned, and nearly half of those shoppers left over shipping and fees they couldn't see earlier.
- [When your AI agent gives a wrong answer, check the page it read](https://agentmatica.com/blog/chatbot-wrong-because-website-stale) (2026-08-18, Support): For store owners whose AI agent just told a shopper something out of date. It's usually quoting an old page, and you can fix that page today.
- [Why AI chatbots make things up, and how citations fix it](https://agentmatica.com/blog/why-ai-chatbots-make-things-up) (2026-07-10, AI accuracy): For store owners putting AI in front of shoppers. A confident wrong answer about a product costs you the sale or brings it back as a return, and the fix is to limit what the agent is allowed to say.
- [How small teams cut repeat support tickets without hiring](https://agentmatica.com/blog/cut-support-tickets-without-hiring) (2026-07-03, Support): For small teams buried in repeat questions. Most tickets ask things your website already answers, so answer them on the site and give your people the rest.
- [Your store gets shoppers at 2am. Here's how to sell to them.](https://agentmatica.com/blog/capture-leads-while-you-sleep) (2026-06-24, Growth): For owners whose store gets visitors after closing time. Answer their buying question at any hour, sell from your catalog, and keep the shoppers who aren't ready yet.
- [AI agent vs. live chat: what your website actually needs](https://agentmatica.com/blog/ai-agent-vs-live-chat) (2026-06-12, Strategy): For owners choosing between live chat, a scripted bot and an AI agent. The setup that works puts the agent on the first conversation and a person one click away.
- [The Shopify owner's guide to an AI agent that actually sells](https://agentmatica.com/blog/shopify-ai-sales-agent-guide) (2026-06-02, Ecommerce): For Shopify owners who want an agent that sells. It has to answer from your real catalog, check real orders and build the cart, and here's how to set one up so it does.
- [How to get your store cited by ChatGPT, Claude, and Perplexity](https://agentmatica.com/blog/get-your-site-cited-by-ai) (2026-05-20, AI visibility): For store owners whose next customer may ask an AI assistant before they ever see your homepage. Make sure the assistant is working from your product facts.

## Changelog

Latest product changes (full list: https://agentmatica.com/changelog):

- 2026-10-06 — [Shopify theme app embed](https://agentmatica.com/changelog#shopify-theme-app-embed): Turn the chat on from the Shopify theme editor instead of pasting code into theme.liquid. Enable Agentmatica Chat under Online Store, Themes, Customize, App embeds, paste your Agent ID from Deploy, and save. Logged-in customers are recognized through the app's App Proxy.
- 2026-10-02 — [Install from Shopify, billed through Shopify](https://agentmatica.com/changelog#shopify-install-first-billing): Install the Agentmatica app on your store, sign up with your email, approve the connection, and land in the dashboard with the store already connected. Workspaces created this way are billed through Shopify: plan changes start on Billing & Usage and open Shopify's plan page in your store admin.
- 2026-09-16 — [Every plan gets every feature](https://agentmatica.com/changelog#every-plan-every-feature): We removed plan gating. Free, Starter, Growth, and Scale all include persona and tone, guardrails, team handoff, Insights, behavioral intercept, API tokens, and custom MCP. Plans now differ only in replies, agents, indexed pages, and conversation retention.
- 2026-09-07 — [Behavioral intercept, complementary suggestions, and AI revenue](https://agentmatica.com/changelog#behavioral-intercept-and-upsells): The timed auto-open trigger is replaced by behaviour: the widget opens once per visit on checkout hesitation or a cart add, with an AI icebreaker or a complementary suggestion, and pings your team as a behavioral intercept alert. Product pages can show a complementary suggestion, and Insights now reports orders linked to the chat. Treat this as a pointer, not proof of what the chat caused.
- 2026-08-25 — [Widget layout controls, logo crop, and a monochrome dashboard](https://agentmatica.com/changelog#widget-layout-controls): Put the bubble where you want it, crop logos in place, and pick a dashboard theme. The whole product moved to a black-and-white design system with light, dark, and soft modes.

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