# AdaptiveReply > AdaptiveReply is an AI customer-communication and CRM platform for small and medium businesses. It brings Instagram, Facebook Messenger, WhatsApp, email and web-chat conversations into one inbox. An AI assistant answers customers' direct messages, hands a conversation to the team as a case when a person is needed, and the same workspace holds the CRM, appointments, the product catalogue and the team's own chat and tasks. It is a Meta Business Partner and connects through official platform APIs. Last updated: 2026-10-13. The full plain-text description, written for AI assistants that answer questions about the product, is at https://www.adaptivereply.com/llms-full.txt ## What it is, in short - Category: AI customer communication and CRM software (web panel, iOS app, Android app). - For: small and medium businesses that answer customers every day on social and messaging channels, such as online stores and boutiques, beauty salons and clinics, hotels and health-tourism agencies, retailers and restaurants. - Made by: Godot Teknoloji Bilişim ve Danışmanlık Hizmetleri Sanayi ve Ticaret A.Ş., Bursa, Türkiye. Contact: info@adaptivereply.com - Interface languages: English, Turkish, Arabic, Spanish, Portuguese, German, French, Italian, Russian, Ukrainian. The assistant can reply in the customer's language. ## Capabilities - One inbox: Instagram direct messages, Facebook Messenger, WhatsApp, email and an embeddable web chat widget. When the same customer writes on several channels and shares the same phone number or email, they appear as one customer with their history together. - AI assistant: answers direct messages on Instagram, Facebook Messenger, WhatsApp and web chat, and email when the owner turns on assistant replies for a mailbox (sent automatically, or saved as a draft for approval). It is set up without code; changes are made as a draft, tried in a preview, then published live. - Tone: the owner sets tone (friendly, neutral or formal), persona, reply length, reply language and written guidelines; the assistant follows them in its replies. Replies are short by default, and the assistant remembers the conversation and does not repeat itself. - Location-based instructions: the owner can give instructions that depend on where the customer is, for example a different phone number for customers outside one city. The customer's latest known location counts. - Cases: when a person is needed, the conversation is handed to the team as a case with an owner. - CRM: contacts and a deal pipeline that starts from conversations. - Appointments: customers book in the chat or on a public booking page. - Team & Tasks and Team Chat: tasks and approvals next to customer work, and Team Chat, the team's own messenger with channels, direct messages and My notes. Messages, cases, deals, appointments, orders and emails can be routed automatically to the right team or person by tags the assistant sets from the conversation, the customer's location and the channel or account; manual assignments are never overridden. Each member can be limited to what is their own, their team's or carries chosen tags, including the inbox and customer cards. - Catalogue and stores: Shopify, ikas, Ticimax and WooCommerce sync products, prices and orders into the catalogue. Availability is shown as available or not on sale. - Photo answers: when a customer sends a product photo and a catalogue with product images is connected, the assistant looks for the matching product and answers from it; if it is not sure it asks or hands off. - Posts, comments and ads: Instagram and Facebook posts and their comments appear in the panel; conversations that start from Meta ads arrive with the ad. - Email: Gmail connects directly; Outlook and Microsoft 365, Yahoo, iCloud and other IMAP mailboxes connect through Nylas. - Mobile apps for iOS and Android. ## Limits worth knowing - The assistant does not write AI replies to public comments. Comments are answered by keyword rules the owner writes, with fixed text; comments that match no rule wait for a person. No automatic direct message is sent from a comment. - A customer who replies to a post, story or ad gets a product-aware answer only if that content has products tagged (or notes added) in the panel. Untagged content is left to the team. - Store integrations do not sync stock counts, only whether a product is available. - The assistant answers from the sources and guidelines the owner gives it. It can be wrong or unsure; tone and guidelines are instructions to an AI model, not a hard filter. - There is no visual flow builder, website builder, analytics module or post scheduling. ## Pricing - Free plan: up to 10 customers and 1 team member. No credit card is needed to start. - Paid plans are priced by how many customers the business talks to, not by feature: Starter covers 500 customers per month, Scale 1,500 and Advanced 5,000. Yearly billing covers twelve times the monthly number. Paid plans include unlimited team members and every feature. - Enterprise is a custom plan arranged with the team. - Prices are set in the billing system and shown on the pricing page: https://www.adaptivereply.com/pricing ## Main pages - [Home](https://www.adaptivereply.com): product overview, how it works, features, pricing, FAQ - [Features](https://www.adaptivereply.com/features): every feature on its own page (listed below) - [Integrations](https://www.adaptivereply.com/integrations): the channels and stores it connects to (listed below) - [Solutions](https://www.adaptivereply.com/solutions): how different kinds of business use it (listed below) - [Pricing](https://www.adaptivereply.com/pricing): plans and current prices - [FAQ](https://www.adaptivereply.com/faq): common questions - [About](https://www.adaptivereply.com/about): what the product does and the principles behind it - [Blog](https://www.adaptivereply.com/blog): guides on answering customers across channels - [Request a demo](https://www.adaptivereply.com/demo): a free 30-minute walkthrough - [Contact](https://www.adaptivereply.com/contact): sales and support - [Start free](https://www.adaptivereply.com/start): create an account and set up an assistant - [App Store](https://apps.apple.com/tr/app/adaptivereply-inbox-crm/id6768276120) and [Google Play](https://play.google.com/store/apps/details?id=com.adaptivereply.mobile): mobile apps ## Features Index: https://www.adaptivereply.com/features - [Unified inbox](https://www.adaptivereply.com/features/unified-inbox): One inbox for Instagram, Facebook Messenger, WhatsApp, email and web chat. Each customer has one history; your team and AI assistant reply from one place. - [AI assistant](https://www.adaptivereply.com/features/ai-assistant): An AI assistant that answers customer messages on Instagram, WhatsApp, Messenger, web chat and email from your catalog, and hands off to your team. - [Cases and human handoff](https://www.adaptivereply.com/features/cases-and-handoff): When a conversation needs a person, the AdaptiveReply assistant opens a case with a summary and the full conversation, so your team takes over with context. - [CRM pipeline](https://www.adaptivereply.com/features/crm-pipeline): A sales pipeline inside your inbox: deals start from conversations, move through stages you define and stay linked to the customer and the messages behind them. - [Team & Tasks](https://www.adaptivereply.com/features/team-and-tasks): Tasks, approvals and Team Chat next to your customer work. Messages, cases, appointments and orders reach the right team or person on their own, and everyone sees only what is theirs. - [Appointments](https://www.adaptivereply.com/features/appointments): The AdaptiveReply assistant offers free slots from your services and working hours and books the one the customer picks, inside the conversation. - [Catalog and photo answers](https://www.adaptivereply.com/features/catalog-and-photo-answers): The assistant answers price and availability questions from your catalog. Send it a product photo and it finds the match and replies with name and price. - [Posts and comments](https://www.adaptivereply.com/features/posts-and-comments): See your Instagram and Facebook posts and comments in one panel. Keyword rules reply with your own text; tagged products tell the assistant what a DM is about. - [Conversations from ads](https://www.adaptivereply.com/features/ads-conversations): A conversation from a click-to-message Meta ad arrives with the ad attached. Link products to the ad, or send its conversations straight to your team. - [Web chat widget](https://www.adaptivereply.com/features/web-chat-widget): Add a chat bubble to your website with one snippet. The same AI assistant answers there, in your colours, and chats arrive in the same inbox. - [Brand voice](https://www.adaptivereply.com/features/brand-voice): Set your assistant’s tone, personality, reply length and language, and add your own guidelines. It follows them in every reply it writes. ## Integrations Index: https://www.adaptivereply.com/integrations - [Instagram](https://www.adaptivereply.com/integrations/instagram): Connect your Instagram Business or Creator account. DMs arrive in one inbox where your AI assistant answers; posts and comments appear in the panel. - [Facebook Messenger](https://www.adaptivereply.com/integrations/facebook-messenger): Connect your Facebook Page. Messenger chats arrive in one inbox where your AI assistant answers, and comments on your Page appear in the panel. - [WhatsApp](https://www.adaptivereply.com/integrations/whatsapp): Connect your WhatsApp Business number. Messages arrive in one inbox where your AI assistant answers from your catalog and hands off to your team. - [Email](https://www.adaptivereply.com/integrations/email): Connect Gmail, Outlook / Microsoft 365, Yahoo, iCloud or any IMAP mailbox. Read and answer email in the same panel, with optional AI replies or drafts. - [Website chat](https://www.adaptivereply.com/integrations/web-widget): Install the AdaptiveReply chat widget on any website with one script. Visitors are answered by your AI assistant and chats land in your inbox. - [Shopify](https://www.adaptivereply.com/integrations/shopify): Connect your Shopify store. Products, prices, orders and customers sync into AdaptiveReply, so your AI assistant answers with the current price. - [ikas](https://www.adaptivereply.com/integrations/ikas): Connect your ikas store. Products, prices, orders and customers sync into AdaptiveReply, so your AI assistant answers with the current price. - [Ticimax](https://www.adaptivereply.com/integrations/ticimax): Connect your Ticimax store. Products, prices and orders sync into AdaptiveReply, so your AI assistant answers with the current price. - [WooCommerce](https://www.adaptivereply.com/integrations/woocommerce): Connect your WooCommerce store. Products, prices, orders and customers sync into AdaptiveReply, so your AI assistant answers with the current price. ## Solutions Index: https://www.adaptivereply.com/solutions - [E-commerce](https://www.adaptivereply.com/solutions/ecommerce): For online stores: connect Shopify, ikas, Ticimax or WooCommerce and let an AI assistant answer product questions on Instagram, WhatsApp and web chat. - [Appointment-based services](https://www.adaptivereply.com/solutions/appointment-based-services): For salons, clinics and consultancies: the AI assistant answers DMs, offers free slots from your calendar and books the appointment in the chat. - [Hotels and health tourism](https://www.adaptivereply.com/solutions/hotels-and-health-tourism): For hotels and health-tourism agencies: an AI assistant answers guests and patients in their own language, day and night, and hands off to your team. - [Real estate and lead sales](https://www.adaptivereply.com/solutions/real-estate-and-lead-sales): For real estate and other lead-driven sales: the AI assistant answers enquiries from ads and DMs, collects contact details and opens a deal in your pipeline. - [Retail and restaurants](https://www.adaptivereply.com/solutions/retail-and-restaurants): For shops, restaurants and businesses with several branches: every request reaches one team as a case with an owner, and reservations are booked in chat. ## Languages Every page exists in ten languages. English is at the unprefixed URL; the others are under a language prefix, for example `/tr/about`. - [English](https://www.adaptivereply.com) - [Türkçe](https://www.adaptivereply.com/tr) - [العربية](https://www.adaptivereply.com/ar) - [Español](https://www.adaptivereply.com/es) - [Português](https://www.adaptivereply.com/pt) - [Deutsch](https://www.adaptivereply.com/de) - [Français](https://www.adaptivereply.com/fr) - [Italiano](https://www.adaptivereply.com/it) - [Русский](https://www.adaptivereply.com/ru) - [Українська](https://www.adaptivereply.com/uk) ## Guides - [One inbox for Instagram, WhatsApp, Facebook, email and web chat: why scattered channels lose customers](https://www.adaptivereply.com/blog/unified-inbox-social-media-support): What a unified inbox is, what scattered channels cost a small team, and how AdaptiveReply puts every customer message and one history on one screen. - [How to set up an AI assistant for customer messages without writing code](https://www.adaptivereply.com/blog/build-ai-chatbot-no-code): Setting up an AI assistant is a briefing, not a build: describe your business, add your sources, write rules as sentences, test, then publish. - [Instagram DMs for business: answering price, availability and booking questions right away](https://www.adaptivereply.com/blog/instagram-dm-automation-guide): Most Instagram DMs fall into four groups. See which an AI assistant answers from your own data and which go to your team, over Meta’s official API. - [Too many Instagram and Facebook comments: what to automate and what to keep human](https://www.adaptivereply.com/blog/manage-facebook-comments-at-scale): Handle comment volume without risk: fixed keyword replies in public, the AI assistant in DMs, people for complaints. With five example rules. - [How to choose a customer communication platform: eight questions that matter more than feature lists](https://www.adaptivereply.com/blog/choose-social-media-management-tool-2026): Eight practical questions for comparing customer communication platforms: channels, official APIs, AI handoff, safe changes, follow-up, mobile and data. - [Website chat widget: how to turn visitors with a question into conversations](https://www.adaptivereply.com/blog/web-chat-widget-best-practices): How to set up a website chat widget that visitors actually use: timing, greeting, instant answers from an AI assistant, pre-chat fields and install. - [Will an AI assistant sound like our company? Keeping replies in your corporate tone](https://www.adaptivereply.com/blog/keep-ai-assistant-on-brand-voice): How to keep AI customer replies in your company’s tone: tone, length and language settings, plain-language guidelines, fixed safeguards and a test chat. - [When customers send a photo instead of a question: answering “do you have this?” from your catalogue](https://www.adaptivereply.com/blog/customer-sends-product-photo-ai-finds-it): A customer sends a screenshot and asks “price?”. How an AI assistant matches the photo to your catalogue, confirms with one question and avoids guessing. - [When should the AI stop? Handing conversations to your team as cases with an owner](https://www.adaptivereply.com/blog/ai-to-human-handoff-cases): When an AI assistant should stop and how the handoff works: a case with a summary and an owner, a paused assistant, and answers fed back for next time. - [Price, stock and size questions: answering from your Shopify, WooCommerce, ikas or Ticimax catalogue](https://www.adaptivereply.com/blog/connect-store-catalog-ai-product-answers): How an AI assistant answers price, availability and size questions from your Shopify, WooCommerce, ikas or Ticimax catalogue, and where it stops. - [From “are you free Saturday?” to a booked appointment, inside the chat](https://www.adaptivereply.com/blog/book-appointments-from-chat): How an AI assistant checks real availability, offers free slots and books appointments inside Instagram, WhatsApp and web chat conversations. - [Click-to-message ads: what happens after someone taps “Send message”](https://www.adaptivereply.com/blog/click-to-message-ads-to-crm-deals): What happens after a customer taps Send message on a Meta ad: how the ad stays with the conversation, who answers, and how a deal is recorded. ## Policies - [Privacy policy](https://www.adaptivereply.com/privacy) - [Terms of service](https://www.adaptivereply.com/terms) - [KVKK notice (Turkish data-protection law)](https://www.adaptivereply.com/kvkk) - [Data deletion](https://www.adaptivereply.com/data-deletion) ## Optional - [Full product description for AI assistants](https://www.adaptivereply.com/llms-full.txt) - [Sitemap](https://www.adaptivereply.com/sitemap.xml)