# Tom Albrighton: Copywriter, editor and author in Norwich, UK

> I'll choose your words carefully\. Copywriting for all types of businesses and organisations\. Editing for business academics\.

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## Pages
- [Books](https://www.abccopywriting.com/books)
- [FAQ](https://www.abccopywriting.com/copywriting-faq)
- [Why choose me?](https://www.abccopywriting.com/why-choose-copywriter-tom-albrighton)
- [Academic editing](https://www.abccopywriting.com/academic-editing)
- [Copywriting Made Simple](https://www.abccopywriting.com/books/copywriting-made-simple-book)
- [Copywriting](https://www.abccopywriting.com/copywriting)

## Posts
- [How to define your brand’s tone of voice](https://www.abccopywriting.com/2010/08/31/tone-of-voice-brand): Maintaining a consistent tone of voice across all types of written communication is essential\. This introduction covers the basics of developing a written tone of voice for a brand\. 
- [Free copywriting ebook: The ABC of Copywriting](https://www.abccopywriting.com/2013/04/04/free-copywriting-ebook): Download my ebook, The ABC of Copywriting, completely free\. 
- [What really makes a good story?](https://www.abccopywriting.com/2013/12/10/what-really-makes-a-good-story): Storytelling is one of the most popular techniques of marketing communication\. But what really makes a good story?
- [The five stages of freelance pricing](https://www.abccopywriting.com/2016/08/08/five-stages-freelance-pricing): Five stages that freelancers pass through on the road to charging prices they're happy with\. 
- [Thirteen devilishly persuasive copywriting techniques](https://www.abccopywriting.com/2016/10/18/13-devilishly-persuasive-copywriting-techniques): Forget the engagement and bring the manipulation with these thirteen killer techniques\. 

## Portfolio
- [Norfolk Foster Care videos](https://www.abccopywriting.com/portfolio-item/norfolk-foster-care-videos): Storytelling to recruit foster carers 
- [Jeyes UK website](https://www.abccopywriting.com/portfolio-item/jeyes-uk-website): Freshening up copy for a household name
- [UEA Working Life brochure](https://www.abccopywriting.com/portfolio-item/uea-working-life-brochure): Bringing in the brightest and best
- [Larking Gowen website](https://www.abccopywriting.com/portfolio-item/larking-gowen-website): Making accountants' copy add up
- [Suki Shufu website](https://www.abccopywriting.com/portfolio-item/suki-shufu-website): Helping a challenger brand stand out

## Optional
- [Sitemap index](https://www.abccopywriting.com/sitemap_index.xml)