# 97Display > 97Display makes LeadCraft, a platform that gives martial arts schools, gyms, and fitness studios a lead-generating website with built-in lead capture, a CRM, and automated follow-up, so capturing and staying on top of leads is simple. 97Display also offers AdsPulse, managed Google and Meta advertising. Serving fitness businesses since 2011. Who it is for: martial arts schools, gyms, boutique fitness studios, yoga and Pilates studios, dance, cheer, and gymnastics studios, and personal trainers. How it differs from DIY website builders (Wix, Squarespace): 97Display builds the site for you (live in 30 days or less), lead forms and a CRM are built in, follow-up is automated, and a team handles ongoing edits and support. ## Products - [LeadCraft](https://97display.com/leadcraft/): Lead-generating websites with built-in SEO and lead capture. Offered as LeadCraft Essentials and LeadCraft Pro. - [LeadCraft Pro](https://97display.com/leadcraftpro/): Adds AI website chat, a unified inbox (web chat, SMS, Facebook, Instagram), automated email and SMS follow-up, and ongoing edits. - [AdsPulse](https://97display.com/ads/): Managed Google and Meta ad campaigns, continuously optimized to lower cost per lead. - [Pricing](https://97display.com/pricing/): Current packages and pricing. - [Platform tour](https://97display.com/platform-tour/): Interactive walkthrough of the LeadCraft dashboard. - [Product updates](https://97display.com/product-updates/): What's new in LeadCraft. Latest release October 19, 2026: Our October release puts more of your LeadCraft website in your hands. Write your own pages, give every program its own FAQs, edit every heading from one screen, and connect LeadCraft to other apps with the new Integrations page. ## Industries - [Martial arts schools](https://97display.com/martial-arts/): Includes a built-in martial arts CRM. - [Gyms](https://97display.com/gym-marketing-agency-ai/) - [Cheer, gymnastics, and dance studios](https://97display.com/lead-generation-for-gymnastics-cheer-dance/) - [Pilates studios](https://97display.com/pilates/) - [Yoga studios](https://97display.com/yoga/) - [Personal trainers](https://97display.com/personal-training/) ## Guides - [Marketing and Lead Generation for Martial Arts Schools and Gyms: The Complete Guide](https://97display.com/blog/marketing-lead-generation-for-martial-arts-schools-and-gyms/): Everything 97Display has published on marketing, lead generation, and follow-up for martial arts schools and gyms, in one guide. - [The Lead-Generating Website Checklist](https://97display.com/guide-lead-generating-website-checklist/): A free checklist for martial arts schools, gyms, and fitness studios: what an AI website score can’t tell you, and simple fixes that turn more visitors into leads. ## Recent articles - [Martial Arts CRM: Ask This Before Getting a New Website](https://97display.com/blog/martial-arts-crm-question/): Before you buy a new website, ask what happens after someone fills out a form. Here's the CRM question every martial arts school owner should ask first. - [How to Get More Gym Members Without Spending More on Ads](https://97display.com/blog/gym-members-without-more-ad-spend/): More ad spend isn't the only way to grow. Here's how gyms add members by making it easy to follow up with the leads they already get. - [Modern Digital Marketing Strategy for Small Businesses](https://97display.com/blog/modern-digital-marketing-strategy-for-small-businesses/): A modern digital marketing strategy for small businesses isn’t about doing more—it’s about doing the right things in the right order. Many businesses are... - [How Small Businesses Can Stop Chasing Leads and Start Converting Them](https://97display.com/blog/how-small-businesses-can-stop-chasing-leads-and-start-converting-them/): Chasing more leads can feel productive, but it rarely fixes the real problem. When follow-up is inconsistent, response time slips, and messaging misses the... - [New Business Goals: Turning Strategy Into Growth](https://97display.com/blog/new-business-goals-turning-strategy-into-growth/): Setting new business goals for growth is easy. Turning those goals into measurable progress is where most small businesses struggle. Every year starts with... - [The Role of AI and AEO in Small Business Marketing](https://97display.com/blog/the-role-of-ai-and-aeo-in-small-business-marketing/): Small business marketing is changing fast, and the businesses that adapt early will have a clear advantage. Understanding the role of AI and AEO in small... - [How to Measure Marketing ROI Without Guesswork](https://97display.com/blog/how-to-measure-marketing-roi-without-guesswork/): For many local business owners, marketing ROI feels like a moving target. You invest in ads, websites, email campaigns, and follow-ups, yet the numbers... - [How Reviews Influence Buying Decisions for Local Businesses](https://97display.com/blog/how-reviews-influence-buying-decisions-for-local-businesses/): When potential customers search for a local business, one of the first things they notice isn’t your website, your pricing, or even your offers—it’s your... - [Why Your Website Is Your Most Important Sales Asset](https://97display.com/blog/why-your-website-is-your-most-important-sales-asset/): A website should never sit quietly in the background of your business. When treated correctly, a website as a sales tool becomes one of the most powerful... - [SEO vs Paid Ads: What Small Businesses Should Focus On First](https://97display.com/blog/seo-vs-paid-ads-what-small-businesses-should-focus-on-first/): For many small businesses, deciding where to invest marketing dollars feels overwhelming. SEO promises long-term growth, while paid ads offer fast results.... - [How Automation Helps Small Businesses Compete With Bigger Brands](https://97display.com/blog/how-automation-helps-small-businesses-compete-with-bigger-brands/): For years, bigger brands held a built-in advantage. Larger teams, bigger budgets, and dedicated departments made it easier to dominate visibility, respond... - [The Biggest Marketing Mistakes Small Businesses Make Online](https://97display.com/blog/the-biggest-marketing-mistakes-small-businesses-make-online/): Most small businesses are not failing online because they lack effort. Time, money, and energy are being poured into websites, ads, and social media every... ## Optional - [Blog](https://97display.com/blog/): All articles on websites, SEO, lead generation, and follow-up for fitness businesses. - [About](https://97display.com/about/) - [Contact](https://97display.com/contact/): Sales 336-697-6531, sales@97display.com. - [Get started](https://97display.com/get-started/)